Maxim Behar

FEBRUARY 20, 2024

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

Social Media 59

Social Media Facebook Airlines Web 59

PRSay

DECEMBER 27, 2022

More companies are doubling down on environmental, social and governance (ESG) efforts. As more companies realize the benefit of DEI in hiring and work groups, so should your agency. Companies that expanded to meet pandemic demand are now cutting jobs. To give your pitch context and depth, also link to an FAQ and a backgrounder.

Trends 124

Trends Pitching Twitter Nonprofit 124

The Hoyt Organization

SEPTEMBER 19, 2023

A tech start-up, Auction.com, and the nation’s largest online real estate marketplace and considered the “eBay of real estate since 2007,” decided to change its name to Ten-X in January of 2016. This list included more than 1,000 contacts.

Real Estate 52

Real Estate Industry Customer Service Course 52

The Hoyt Organization

JANUARY 8, 2024

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. They are also tech-savvy and use multiple devices to access information, making it essential for companies to have a strong online presence.

Consumer 95

Consumer Social Media Education Advertising 95

Ethical Voices

FEBRUARY 2, 2023

AI and mental health — There are reports of companies using ChatGPT and AI in mental health counseling. Ethics and Guerilla Marketing – A colleague reminded me this week is the 16 th Anniversary of the 2007 Boston Mooninite panic (thanks Andy). AI Ethics – Ethics, GPT, and AI are dominating the PR ethics conversation right now.

Ethics 74

Ethics Marketing Film Web 74

PR in High Definition

MAY 24, 2023

There’s an overall mix of curiosity around how AI can help companies, fears about it negatively impacting jobs, and pressure to regulate it as it grows more knowledgeable. This is especially concerning if a company is experiencing a reputational crisis, and neutrality and nuance are needed.

Reputation 62

Reputation Tourism Creativity Television 62

Deirdre Breakenridge

JANUARY 13, 2015

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. Frankly, all companies and/or events should have this to protect your attendees and speakers, no matter what. How Many Women Has Apple Put On The WWDC Keynote Stage Since 2007?” A Guest Post By Sara Capra. Sara Capra. 1] Larson, Selena.

Conference 150

Conference Training Healthcare Policies 150

Shift Communications

SEPTEMBER 13, 2017

Many Silicon Valley and New York based startups like Venmo or Betterment have filled service gaps that were either traditionally owned by financial services companies or abandoned due to lack of vision or profits—with great success. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

Wadds Inc.

MARCH 19, 2024

The ECM has been conducted annually since 2007 and is the largest of its kind worldwide. Sarah Waddington CBE and I have sought to address this through our Socially Mobile Community Interest Company. Thanks to the European Communication Monitor study we know what good looks like. We also know that four in five functions are suboptimal.

Internal 78

Internal International Communications Employee 78

OnePitch

SEPTEMBER 21, 2022

Since its closing in December 2007, the building was left to deteriorate until a father-and-son developer duo, __, took on the momentous task of bringing the building back to life. From Digiday to Fast Company, we have you covered with all the examples you need. Email us at info@onepitch.co Want more blogs like this?

Travel 83

Travel Pitching How To Guidelines 83

Critical Mention

JUNE 26, 2019

Joe Pulizzi founded Content Marketing Institute in 2007 with a mission to better educate marketers about how to promote their content online. It aims to “ help companies master the art and science of digital marketing to engage customers and prospects.” He’s helped Fortune 500 companies like Amazon and HP grow their revenue.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively. The answer depends on a number of factors.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

5W PR

OCTOBER 7, 2019

If your company still observes the day after Thanksgiving as the official start of the Christmas shopping season, here are some things you might consider as you plan your strategy for this year. If you also advertise, consider branding your merchandise or company at least a month out. The third busiest nine day is Green Monday.

Advertising 68

Advertising Advertising Resources Strategy 68

Communications Conversations

AUGUST 11, 2017

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007. Sure, mainstream media still have huge reach today. The New York Times still matters. You guessed it.

Media Relations 87

Media Relations Media Local Leadership 87

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Facebook is demanding changes to the way we do things as companies who have brand pages. Oh, the joy and freedom to be creative!). Twitter is thinking about how to make its content work differently.

Social Media 165

Social Media Media Guidelines Study 165

Solo PR Pro

SEPTEMBER 21, 2021

After dabbling in various PR and integrated marketing roles both in-house at major brands like Hyatt and at a few agencies, Susan found herself working for a publicly held company which would soon become her last traditional 9-to-5 job. She credits some of the firm’s longevity to her willingness to stay agile and adaptable. “I

Meeting 91

Meeting Retail Groups Hotels 91

Stephen Waddington

MAY 3, 2022

It’s the legal responsibility of company directors to act in the interests of shareholders first and foremost. They must operate within the legal framework and values of the society in which the company operates. The corporation is a capitalist vehicle to generate value for shareholders.

Publicity 112

Publicity Construction Corporate Study 112

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I Top Ways To Plan Against Breaking News. In a worst-case scenario, there’s nothing to be done. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Communications Conversations

JANUARY 15, 2019

In fact, I remember Richard Branson being on Twitter in 2007! Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. It’s no secret many companies are having a hard time recruiting top talent. Company web site. Glassdoor, maybe.

Government 74

Government Employee LinkedIn Insurance 74

Maxim Behar

APRIL 6, 2023

Of course, too many years have been wasted and, since 2007 at least, the main criticism must be on all those European institutions that have allowed a huge amount of freshly delivered money from Brussels to “flood” Bulgaria without any cover for goods or services. a better place to live in.

Government 52

Government Local Film Television 52

Engage PR

OCTOBER 27, 2016

The business started in the north east of Scotland in 2007 and has since taken the UK’s craft beer market by storm, becoming something of an international phenomenon. The young team gave the audience an overview of the company’s three pillars, the three things it works for and believes in – Beer, Quality and People. We blow s**t up.

Strategy 111

Strategy Brand Branding Marketing 111

Cision

MARCH 29, 2016

Twenty years ago, PRSA’s John Elsasser (1994) wrote that it is incumbent for businesses to make contacts available for follow up, lamenting the habit of Silicon Valley companies to send press releases on Eastern Standard Time and not to be available for business until Pacific Standard Time. Public Relations Tactics , 22 (2), 14.

Retail 120

Retail Pitching Print Writing 120

Flack's Revenge

APRIL 24, 2018

Since 2007 this blog has been dedicated to educating about PR. Blind pitches from companies and DIY services… where I know that the company was either too cheap or green to hire a PR person are immediately disregarded. Most companies that launched and went big did so with the help of professional PR.

Agency 159

Agency Strategy Crisis Management Pitching 159

Communications Conversations

JANUARY 11, 2022

Catherine has an interesting background, including an initial stop at Red Wing Shoes where it looks like she probably helped the company start social! I spent almost two years with Fairview in the 2007-2009 era when social was just coming on the scene. 3 – Catherine Engel, Director-Social, Spark Foundry. and Goodbye Vanilla.

Exercises 60

Exercises Meeting Energy Retail 60

Contently - Strategy

MARCH 3, 2020

While covering Jobs’s death, for instance, the writing started in 2007. In financial services, savvy companies tweak their workflows to avoid approval timelines that can last upwards of three months. Once you’re familiar with company practices, bring issues to their attention early and often.

Creativity 75

Creativity Marketing Insurance Insurance 75

PR 20/20

OCTOBER 12, 2021

Associations allow you to associate deals with multiple contact and company records. Improved the custom report builder , enabling users to build reports across contacts, companies, deals, and custom objects events. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. Association improvements.

Enterprise 72

Enterprise Knowledge Base Survey Conference 72

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. how the companies differ: We talked about how Apple blacklisted me for revealing their products. I think this is what attracts partnerships with product companies. What about Google? Here’s an example of.

Google 120

Google Meeting Blogging Facebook 120

Communications Conversations

DECEMBER 8, 2014

Is this 2007? And, we’ve seen executives use LinkedIn publishing to share company messages/opinions– I blogged about that micro-trend recently. If that’s not enough: When was the last time you heard ANYBODY using Ello in your circle of acquaintances? A big trend is the use of LinkedIn? Am I in a time warp?

Social Media 152

Social Media Mobile Marketing Storytelling 152

Mindful Marketing

JANUARY 15, 2016

She has founded two measurement companies, KDPaine & Partners Inc., Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media. and The Delahaye Group.

Analytics 52

Analytics Measurement Interviews Social Media 52

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world! Thomas in 2007-2008.

Marketing 60

Marketing Leadership Creativity Internal 60

PR 20/20

OCTOBER 12, 2021

Associations allow you to associate deals with multiple contact and company records. Improved the custom report builder , enabling users to build reports across contacts, companies, deals, and custom objects events. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. Association improvements.

Enterprise 52

Enterprise Knowledge Base Survey Conference 52

PR 20/20

SEPTEMBER 28, 2020

In the past, HubSpot was limited to relationship-based, standard objects like contacts, companies, deals, and tickets. The new custom report builder allows Marketing Hub users to compare contact, company, and deal data with email, landing page, and blog engagement data. Custom objects. Get deeper segmentation with custom objects.

Enterprise 98

Enterprise Knowledge Base Conference System 98

PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth.

Financial 52

Financial Conference Agency Resources 52

wiredPRworks

FEBRUARY 12, 2018

Edgy, grounded and prophetic, Barbara Rozgonyi is on a mission to motivate people and companies to spread real PR [personality + reputation] news. A PR pro's pro for leading agencies, Barbara hosted Ultimate PR Secrets, the world's first virtual PR conference, in 2007.

Case Study 40

Case Study Conference Reputation Small Business 40

PR 20/20

JANUARY 14, 2021

As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Read more about what’s possible with HubSpot (and PR 20/20) here.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well. Its market cap is $14.3 billion, as of Oct. 15, 2020. HubSpot Ecosystem.

How To 59

How To Marketing Enterprise Data 59