So-Called Media You Should Avoid

Bad Pitch Blog

We’ve been so busy beating up bad pitches, we forgot to warn you about the “so-called media.” Some call them pay-for-play media. They are trade magazines and cable television shows that really want to do a story on your company, the CEO and their story—for a price.

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Connect in Georgia on October 19-20, 2007

Bad Pitch Blog

PR professionals, educators and students should attend Connect on October 19 and 20 at The University of Georgia. Karen Russell from The Grady College of Journalism & Mass Communication asked me to kick things off Friday evening. This is no small task considering who else is on the dais.

Trending Sources

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

But seriously, blogging regularly since 2007 has allowed me to… MORE. I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

Taylor Bennett Foundation appeals to PR community

Sarah Stimson

The Taylor Bennett Foundation has been around since 2007, and is widely regarded as being at the forefront of taking action on the lack of ethnic diversity in the PR industry – in other words, we get results.

Enter the "Best Pitch Ever" Contest By July 13th

Bad Pitch Blog

MyRagan and the YoungPRPros have extended the "Best Pitch Ever" Contest to Friday, July 13, 2007. Be sure to enter and compete for a free Southwest Airlines ticket and a free, one-year-subscription to PRWeek (a $200 value). More details here. Blue Ribbon uploaded by edensgate

The Bad Pitch Blog Speaks at the T3PR Conference

Bad Pitch Blog

Get your tickets now for the PRSA’s "Theory, Tactics and Technology Conference" on June 19, 2007. In two short weeks, an impressive list of editors and social media gurus will converge at Reuters Time Square digs.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

Via Tech PR Gems IAA 2007 - Halle 2 uploaded by Jörg Dickmann tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog

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The WKRP in Cincinnati Pitch

Bad Pitch Blog

The master mind behind the pitch is Buz Buse, head of PR for the Cincinnati USA Regional Chamber and PR Week’s 2007 Professional of the Year. If you’re too young to care about remember a sitcom from the late 1970s, hit YouTube to see some clips from WKRP in Cincinnati.

What’s the Future of PR?

Bad Pitch Blog

As the image suggests, we think annual predictions are, for the most part, a load of crap. But it’s a staple of the year-end, soft news cycle. So when Jason Chupick at PRNewser asked Profnet subscribers for “Industry Predictions and New Year''s Resolutions,” we sent one in for consideration.

PR People Suck!

Bad Pitch Blog

So without further rambling, enjoy Reasons Why PR People Are Bad Business People, Volume 1 Unabridged: On May 30, 2007, at 2:23 PM, Alison Garber wrote: I recently noticed some news on your company which caught my eye. This is not about service.

BIG NEWS: Ragan Bets on The Bad Pitch Blog

Bad Pitch Blog

Change is upon us. As of this post, Ragan Communications is advertising on the Bad Pitch blog. What might seem like a small ad is a huge opportunity for the Bad Pitch Blog to go places we haven’t been before. In the coming year we’ll do even more to help stop bad PR before it starts.

Media Relations’ Everlasting Gobstopper

Bad Pitch Blog

As the year winds down, soft news stories fill the air. Some stories are in the news every year -- without fail -- having become more tradition than news.

Big News from the Bad Pitch Blog

Bad Pitch Blog

Evidently every single project on your plate after Thanksgiving will self-destruct if you don''t complete it by year''s end. Don''t believe us? We don''t blame you. But we''ve been hella busy with year-end deadlines. No worries though. The Bad Pitch Blog is not resting on its laurels. Far from it.

Google’s News Release Catch 22

Bad Pitch Blog

That headline is too long. OK, maybe not, but PR people need to start pushing their writing skills to do more with less. This whine may appear to be a common vintage, but consider news release headlines. Google recently advised Business Wire to limit news release headlines to no more than 22 words.

Listen to Good News about Bad Media Relations

Bad Pitch Blog

This is Luke Armour -- PR Blogger, BlogTalkRadio PR guru and fellow Ohioan. Richard Laermer and I hung out with Luke on his BlogTalkRadio show, The Rundown, a few weeks ago. You can listen to the whole thing here.

Say What?

Bad Pitch Blog

The quick post below does not do the audience response justice. So we’re sprinkling some well-deserved link love on top. The Bad Pitch Blog received nearly 50 comments across this blog and Facebook about what NOT to say to the media.

Times' Hansell Turns to Bad Pitch For a WTF!

Bad Pitch Blog

Subject: Briefing Request: NEW NAME (formerly OLD NAME) Event ProcessingDate: Jun 7, 2007 10:00 PM Saul, NEW NAME (formerly OLD NAME), a new venture-backed start-up based in Silicon Valley, will be launching an innovative event processing solution on June 25th.

Seth Godin on Smart PR People

Bad Pitch Blog

OK, the Chris Anderson post has been covered, hashed out, rehashed and gotten stupid , er, ugly. But Seth Godin brings us the bottom line on mass pitching. The processing of 100 press releases the old-fashioned way cost more than $100. Doing it to 5,000 people was out of the question.

Long Tail, Bad Pitch

Bad Pitch Blog

Author and Wired editor Chris Anderson caved under the weight of endless PR spam -- more than 300 emails a day. So he published 328 email addresses – the latest batch of offenders – hoping the spam bots will teach these folks a lesson. And you thought Slick was a pain in the arse.

Top 10 Reasons We Still Don’t Have The Top 10 Things You Should Never Say To The Media

Bad Pitch Blog

Listen in for "The Rundown" on Media Relations

Bad Pitch Blog

The Bad Pitch Blog will be on the BlogTalkRadio program "The Rundown" with Luke Armour. Armour is one of a handful of Ohio-based PR bloggers, which is just one reason I’m looking forward to this internet radio show on Tuesday, November 13 at 1:30 PM ET.

The Cover Letter Pitch

Bad Pitch Blog

Karen Russell is one of several teachers I’ve met online and off that have a passion for social media and bridging the gap between practitioners and students. Yeah, students are digital natives, but that doesn’t mean they’re born with a blog and Twitter account.

BusinessWeek Redesigns, Still Gets Bad Pitches

Bad Pitch Blog

If you haven’t seen the BusinessWeek redesign, head to your nearest news stand this afternoon and grab one. Homework from the Bad Pitch blog? On top of all the other reasons to buy this national business magazine, it’ll give you something new to discuss with your BusinessWeek reporter.

The Case of the Missing Client

Bad Pitch Blog

It’s happened to a lot of us. You’re told to start pitching a topic in earnest. Your pitch gets a reporter’s attention. After the usual exchange, you set a date for the media interview. The adrenaline begins pumping as you e-mail your client the details.

To Whom It May Concern?

Bad Pitch Blog

This may fly in the face of Richard’s Pepto-Bismolic plea, but before everyone gets all Shiny Happy People, I must vent. Someone sent us their second bad pitch. Both pitches start with the salutation: To Whom It May Concern. TO WHOM IT MAY CONCERN!? First of all, this isn’t a salutation.

Dudes, stop your belly aching

Bad Pitch Blog

I’ve been thinking a lot about b g. See, I just got off my eighth flight in nine days (don’t ask) and everywhere I went there were citizens relishing their bad times. It was as if this had become the national pastime.

The Answer to Work is Play

Bad Pitch Blog

In a post at "that other blog," I stress the importance of surfing the web for your job. If I had one suggestion for Bad Pitch Blog readers, outside of media relations, it would be to play. We get so hung up making sure every question is answered that we never get started at all.

Ready to Pitch a Blog? Take This Quiz First

Bad Pitch Blog

Everyone wants to know the secret formula to pitching blogs. The secret is it takes more than pitching. You need to get immersed in the topic you’re pitching and be able to expand the conversation.

De-Dupe Your F%$&!#g Media Lists

Bad Pitch Blog

“Fear is the path to the dark side” - Yoda “Speed and sloth are (two of) the paths to bad pitches” – Kevin Dugan Wow, it’s (really) bad when we start ripping off quotes from Star Wars. Would you prefer LOL Cats? Sorry, we’re dog people.

Junk Mail, Junk News

Bad Pitch Blog

In 2007 the familiar blue Valpak® envelope will deliver savings to nearly 46 million households each month throughout the United States , Canada and Puerto Rico. Susan Getgood fished this one out of the trash and sent it our way.

This Pitch is the S**t

Bad Pitch Blog

As this picture suggests, your story sometimes has unique elements that you simply MUST play into. My experience with this was promoting the Iams Company’s sponsorship of an Iditarod sled dog racer. The racer fed his team Eukanuba. My pitch used Iditarod, Iams and Eukanuba to create curiosity.

Fast Five: WSJ, Brevity, Breakfast TV, Blogger Relations and Outputs vs. Outcomes

Bad Pitch Blog

1) Pitching (And Getting Coverage in) "The Wall Street Journal" Takes Time, Creativity and A Willingness for Patience Alan Weinkrantz For most privately-held companies, the adage “the bigger the hit, the longer the burn” holds true. Alan details this for one of his clients.

Bad Relation = Bad Pitch (Guest Post)

Bad Pitch Blog

Here’s the first of several guest posts at The Bad Pitch Blog. An Internet marketer and self-confessed whore, Dean Hunt talks about doing whatever it takes to relate to your audience. There is one vital key to being able to give a great pitch: You have to be able to relate to your audience.

Down(load) New Comm Road

Bad Pitch Blog

There are a lot of (really) good PR podcasts out there. In fact, there are simply too many for one person to listen to collectively or to mention individually. These free resources are something PR people should be tapping into more.

Summertime and the Pitching is Lazy

Bad Pitch Blog

Slick’s been on vacation, but when he gets back from Tijuana, he’s gonna be pissed he’s missing all of the bad pitch action in the blogosphere right now. Some very patient, very professional people are nearing their wits end.

Facebook Can Improve Your Media Relations

Bad Pitch Blog

While I poke fun at social networks, Facebook has been a lot of fun and taught me a few things. The experience has inspired me to create a poorly-produced video series called Facebook Confessional.

Wanna Write for the Bad Pitch Blog?

Bad Pitch Blog

It’s summer, I have that other blog, Richard has a new book. The end result is lighter posting than usual here. And that''s saying something! “We We never call, we never write,” but we still love The Bad Pitch Blog. So lets make lemonade out of this situation…it IS summer and all.

Good Morning America Says WTF!

Bad Pitch Blog

Exploiting dead celebrities reaches to the heights. Just this morning a colleague at GMA showed us this pitch. Normally we wouldn’t OUT someone as quickly as this – but such an evil waste of paper and digits is beyond bad taste. Start the day off with a story about AN Smith.

When Your Reporter Changes Jobs

Bad Pitch Blog

It happens all the time. You’ve finally established a relationship with THE reporter on your beat at one of THE top media outlets. And just as you’re about to pat yourself on the back, he changes jobs. Now what? Heads Up Determine why the reporter is moving on.

iPhone: Love it, Hate it, Learn From It

Bad Pitch Blog

Whether or not you have tech clients, you’re spending the day hoping Steve Jobs’ magic dust settles so you can get back to it after the holiday. Let’s be honest. A story eclipsing pop culture like this comes along for a precious few in media relations. But we can still learn from the iPhonic din.