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Pioneer Esther Renteria (1939-2007)

Institute for Public Relations

Renteria attended East Los Angeles College before earning her bachelor’s degree from California State University, Los … Continue reading Pioneer Esther Renteria (1939-2007) →

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Thelma Garcia Buccholdt (1934-2007)

Institute for Public Relations

In 1965 … Continue reading Thelma Garcia Buccholdt (1934-2007) → After graduating high school, Buchholdt moved to the U.S. and attended Mount Saint Mary’s University and University of Nevada Las Vegas.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.”

Marketing 141
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Is Schengen A Mirage?

Maxim Behar

However, according to the Bulgarian interpretation, this is the first major goal and dream after our country entered the European Union in 2007 because, in the end, this access still lacks our free movement within the Union. According to Wikipedia, Schengen is a "wine village in Luxembourg" with 1527 inhabitants.

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The Case for Enterprise Risk Management Communication

Institute for Public Relations

Organizational leaders and their boards realized the need for risk communication, a public relations specialty, to support this work (Reckelhoff-Dangel & Peterson, 2007). Over the past 50 years enterprise risk management (ERM) has become increasingly important for leaders (McShane, 2018).

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Market research has to earn its place at the table—here’s how to do it

Agility PR Solutions

because it reminded me of something I wrote back in 2007. Recently I received an email from the international market research organization, ESOMAR, hyping a webinar entitled, “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.” My first thought was, “Wow, a blast from the past!”

How To 85
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Let's start from Schengen

Maxim Behar

It is not at all true that after Bulgaria's accession to the European Union in 2007, you see, "we no longer have goals". And in the future, at least for the foreseeable future, we always will. And very clear and precise ones.