INDUSTRY INSIGHTS YOUR PEERS ARE READING
Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up. MORE
No content, no forward motion. Bad content is just like bad fuel. Not everyone has the time or expertise to produce top-notch content. But that will take months and years, and we need better content in days and weeks. Want to create content that gets you noticed? MORE
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial. MORE
Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success? MORE
Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. MORE
All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. MORE
It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing. MORE
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). MORE
We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal. MORE
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content. MORE
Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. MORE
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. For responses to be included, the respondent’s organization had to be using content marketing for at least one year. MORE
The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies. MORE
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better. MORE
{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership MORE
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. MORE
If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. Quality content will find an audience. Growing INFLUENCE through content. MORE
But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign? MORE
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police MORE
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? MORE
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Guest Post by Brandon Brown. MORE
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. MORE
It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. It doesn’t matter, because content can work across all of those different sizes. Content can do just that. MORE
Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in […]. The post What is Content Marketing? MORE
The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA MORE
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat. MORE
When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler MORE
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. The post What is the Future of Content Marketing? MORE
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. 4 Important Tips for Using Your B2B Content Marketing Strategy to Get More Buyers. MORE
Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts. MORE
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over? MORE
PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? MORE
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Yes, you know you need blog content on your business site. MORE
What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. MORE
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed MORE
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. MORE
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. MORE
The world of content marketing is changing rapidly. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. Analysis Public Relations content MORE
The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations MORE
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. MORE
Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. Influencer marketing. The good news is that content marketing might be able to help fill the void. What are content marketers concerned about going forward? MORE
Content Marketing Related Topics Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
The Proactive Report
DECEMBER 4, 2018
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.
B2B PR Sense
JANUARY 2, 2019
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.
PR Daily
JANUARY 3, 2019
We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal.
PR Daily
JANUARY 24, 2019
It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing.
PR Warrior
FEBRUARY 13, 2018
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police
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AirPR
JUNE 23, 2015
PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web?
Sword and the Script
OCTOBER 23, 2018
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. For responses to be included, the respondent’s organization had to be using content marketing for at least one year.
PR Warrior
AUGUST 11, 2018
The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations
PR Daily
FEBRUARY 1, 2019
Repurposing content, livestreaming, and embracing SEO and metrics should be key elements of your efforts in 2019. The new year brings new opportunities to create content that shines. As you launch into 2019, consider turning over a new leaf with your content marketing efforts.
PR Warrior
JUNE 1, 2017
The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA
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Cision
APRIL 20, 2015
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better.
HMA Public Relations
JANUARY 17, 2019
Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in […]. The post What is Content Marketing?
B2B PR Sense
JANUARY 17, 2019
But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? What content marketing and SEO tactics should you use in your next PR campaign?
B2B PR Sense
JUNE 9, 2018
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content.
PR Daily
FEBRUARY 7, 2019
Is the listicle still an effective content type? Erika Montgomery argues the video format still offers big results for marketers and PR pros. The masses love this easily digestible format and marketers will have to pry it from their hands before they give it up.
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
Ronn Torossian
JUNE 4, 2018
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. The post What is the Future of Content Marketing?
PR Warrior
JULY 3, 2018
{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership
PR Expanded
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?
ReimaginePR
APRIL 30, 2016
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish.
Agility PR Solutions
NOVEMBER 18, 2018
The world of content marketing is changing rapidly. But the diversity and sheer number of content posts are so massive that target audiences are unlikely to ever consume them all. One thing’s for sure: content marketing […]. Analysis Public Relations content
PR Warrior
SEPTEMBER 28, 2018
If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. Quality content will find an audience. Growing INFLUENCE through content.
Cision
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.
Cision
SEPTEMBER 11, 2015
Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content.
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.
Cision
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Yes, you know you need blog content on your business site.
Cision
SEPTEMBER 26, 2017
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.
AirPR
NOVEMBER 29, 2017
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).
Cision
SEPTEMBER 10, 2015
What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing.
PR Warrior
APRIL 29, 2017
When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler
Cision
APRIL 28, 2015
No content, no forward motion. Bad content is just like bad fuel. Not everyone has the time or expertise to produce top-notch content. But that will take months and years, and we need better content in days and weeks. Want to create content that gets you noticed?
ReimaginePR
SEPTEMBER 26, 2016
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over?
B2B PR Sense
AUGUST 1, 2017
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. 4 Important Tips for Using Your B2B Content Marketing Strategy to Get More Buyers.
B2B PR Sense
JANUARY 12, 2017
Is your B2B content marketing strategy successful? According to Content Marketing Institute, content marketing leaders experience 7.8 So what sets these two groups apart, and how can you boost your content strategy to generate that kind of success?
PR Warrior
JULY 3, 2018
It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. It doesn’t matter, because content can work across all of those different sizes. Content can do just that.
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Guest Post by Brandon Brown.
PR Warrior
FEBRUARY 24, 2018
Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust.
PR Daily
OCTOBER 15, 2018
Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses. Influencer marketing. The good news is that content marketing might be able to help fill the void. What are content marketers concerned about going forward?
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