Personalizing Content Marketing Efforts

Ronn Torossian

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. The post Personalizing Content Marketing Efforts appeared first on.

Visual Content Marketing Strategies

Ronn Torossian

Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns.


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A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

Digital Transformation & Content Marketing Technology

Contently - Strategy

The content marketing landscape is changing… and fast. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Less is More in Content Marketing

Ronn Torossian

Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions. The post Less is More in Content Marketing appeared first on.

Top Content Marketing Strategy Tips for Growth

Ronn Torossian

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. Content Marketing Strategy The first step in creating and […].

Content Marketing Metrics to Measure

HMA Public Relations

By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Public Relations content marketing Marketing metrics

How to combine content marketing and PR for maximum results

Agility PR Solutions

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. The purpose of both public relations and content marketing is to generate a compelling […]. Analysis Public Relations content

Content Marketing: Building A Web of Influence


PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].

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6 often-overlooked content marketing mistakes

Agility PR Solutions

Gone are the days when marketers used aggressive selling techniques to push their products on customers. That’s where content marketing fits into […]. The post 6 often-overlooked content marketing mistakes appeared first on Agility PR Solutions.

How to make SEO and content marketing work together for your business

Agility PR Solutions

It’s no secret that SEO and content marketing are two of the most important aspects of online marketing. Many people think that SEO is all about cramming as many keywords into your content as possible and that content marketing is about […].

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7 SEO Tools No B2B Content Marketer Should Be Without

Contently - Strategy

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Content Marketing Strategy

Content marketing in the metaverse: How does it work?

Agility PR Solutions

In this brave new world, content marketing is more important for businesses than […]. The post Content marketing in the metaverse: How does it work? Analysis Public Relations contentWe’re living in the dawn of the age of the metaverse.

6 keys to creating non-cliché content marketing

PR Daily

The problem with so much of content today? Nothing is less differentiating or exciting than stale content repackaging well-trodden ideas. Meaningful content makes an impact on the reader and leaves them wanting more. Anyone can write a piece of content and throw it online.

Agile content marketing: A smart guide for marketers

Agility PR Solutions

Want to learn about agile content marketing? In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results.

5 cringeworthy content marketing tactics

PR Daily

Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. Avoid using language in your content that encourages your readers to buy something from you right then and there. Are the keywords you’re using beneficial for the content, or are they a way of trying to climb the search engine ranks?

29 free tools to use for content marketing

Agility PR Solutions

Whether you’re looking to increase brand awareness, generate leads, or drive sales, your content marketing strategy should be designed to achieve your desired outcome. However, to market your content effectively in this day and age, you need the assistance of various tools.

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3 tips for using data to improve content marketing

Agility PR Solutions

The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field. The post 3 tips for using data to improve content marketing appeared first on Agility PR Solutions.

5 content marketing hacks for busy writers

PR Daily

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? How do they combat content creation burnout?

SMG Connects the Dots Between Content Marketing and Business Outcomes


In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

How content marketing offers a foundation for your PR strategy

PR Daily

PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content.

9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

4 content marketing strategies to get top talent excited about your company

PR Daily

This is where content marketing comes into play. As potential employees begin seeking work again, businesses can tap into their PR and marketing teams to incorporate content into their recruitment strategies and position their companies in front of the right talent at the right time.

What Goes in a Content Marketing Plan


Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist!

Can B2B Build Credibility with Content Marketing?

Sword and the Script

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example.

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8 ways to humanize your content marketing strategy

Agility PR Solutions

Content marketing is a great approach for building a relationship with a target audience. The post 8 ways to humanize your content marketing strategy appeared first on Agility PR Solutions. Analysis Public Relations content

What PR Stands to Gain from Content Marketing

Business Wire

education public relations marketingThe public relations industry has always been a text-based business.

The myth of earned media: 5 reasons why content marketing fails

Agility PR Solutions

Content marketing is a critical tool in your marketing arsenal. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Public Relations content

5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

In B2B PR , earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Marketing content should be a key component in our ideation processes — especially during quiet periods. .

What clients want from content marketing

PR Daily

Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. That’s the contention of Edelman U.S. Kingsbury says your content should be used “as a way to kind of earn the permission to sell.”

10 Free Content Marketing Resources You Need to Bookmark

Contently - Strategy

The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. How to Measure Content ROI in 10 Steps.

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media content metrics.

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.

5 key roles web design plays in content marketing

Agility PR Solutions

Web design plays a critical role in marketing. The post 5 key roles web design plays in content marketing appeared first on Agility PR Solutions. Public Relations contentYour website is probably the primary online channel for engaging with prospects and customers.

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Announcing PR Daily’s Content Marketing Awards winners

PR Daily

Congratulations to the winners of PR Daily’s 2021 Content Marketing Awards! The post Announcing PR Daily’s Content Marketing Awards winners appeared first on PR Daily. PR Daily Awards

The Best PR & Content Marketing Conferences to Attend in 2018


The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Guest Post: How to Sell #Content #Marketing to Your Bosses

Deirdre Breakenridge

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

Future Proof Your Content Marketing Strategy with These 6 Tips


They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

This piece originally appeared on Contently’s The Freelance Creative. When it comes to freelance content marketing , however, the parameters are often less clear. “What separates excellent content marketing from the mediocre, in part, is care and attention to detail.