Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy. MORE
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? MORE
The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype. MORE
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over? MORE
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial. MORE
No content, no forward motion. Bad content is just like bad fuel. Not everyone has the time or expertise to produce top-notch content. But that will take months and years, and we need better content in days and weeks. Want to create content that gets you noticed? MORE
Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. MORE
All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. MORE
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). MORE
Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust. MORE
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Best-in-class content marketers (i.e., MORE
. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. AirPR: How do you view Integrated Marketing? MORE
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better. MORE
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. MORE
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. It’s not necessarily about content or technology, he explained in his keynote. Users create 20 times more content than what the LEGO brand creates. MORE
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police MORE
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? MORE
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. MORE
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. MORE
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine. Content Marketing content marketing video MORE
The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA MORE
While the ad industry is sometimes slow to innovate , this is one example where they moved quickly to update messaging with timely, powerful content. But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events. MORE
When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler MORE
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over? MORE
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over? MORE
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing. MORE
PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? MORE
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing MORE
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. MORE
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Yes, you know you need blog content on your business site. MORE
What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing. MORE
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed MORE
Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. The post How to Create a Successful Content Marketing Strategy for Your Business (1 of 2) appeared first on Prowly Magazine. MORE
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing MORE
The post Promoting Content: Developing a Content Marketing Strategy (2 of 2) appeared first on Prowly Magazine. Content Marketing content marketingPromotion is a critical component of anything you want to raise awareness about. MORE
Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. MORE
At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing. MORE
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content? MORE
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Episodic Content . Influencer Marketing . Visual Content . MORE
It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf. I was trolling through her Table of Contents as inspiration for chat questions, when this one stopped me in my tracks. Awesome thing to watch for as you write content! MORE
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. One day Andy bought a few chickens at a local farmer’s market. MORE
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. MORE
And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Content: 50 Gift Ideas Under $25. MORE
Content Marketing Related Topics Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
PR Warrior
FEBRUARY 13, 2018
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
ReimaginePR
APRIL 30, 2016
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish.
AirPR
NOVEMBER 29, 2017
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.
AirPR
JUNE 23, 2015
PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web?
Cision
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Yes, you know you need blog content on your business site.
PR Warrior
FEBRUARY 24, 2018
Every business today has the opportunity to become its own media channel, to leverage the power of their online publishing platforms to create and distribute meaningful content that provides value for their audience, and in turn helps build brand visibility, credibility, influence and trust.
Cision
APRIL 20, 2015
If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better.
PR Warrior
APRIL 29, 2017
When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler
Cision
NOVEMBER 16, 2016
And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Content: 50 Gift Ideas Under $25.
Cision
MAY 17, 2017
When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book?
Cision
JANUARY 5, 2016
Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1.
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over?
Prowly
APRIL 17, 2018
The post Promoting Content: Developing a Content Marketing Strategy (2 of 2) appeared first on Prowly Magazine. Content Marketing content marketingPromotion is a critical component of anything you want to raise awareness about.
Cision
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. One day Andy bought a few chickens at a local farmer’s market.
Cision
SEPTEMBER 16, 2015
All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.
Polaris
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing
AirPR
JANUARY 31, 2018
At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. To be successful in the New PR is to identify the intersection of positioning and content marketing.
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over?
The Proactive Report
JANUARY 5, 2016
Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Almost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective. Gartner’s recent research that shows how marketing practices evolve, puts content marketing in what they call the Trough of Disappointment. Is the Content Marketing honeymoon over?
Prowly
JANUARY 10, 2018
To use video content in your communication activities in the most effective and efficient way, you must answer one key question. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine. Content Marketing content marketing video
Cision
SEPTEMBER 11, 2015
Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Best-in-class content marketers (i.e.,
Prowly
APRIL 9, 2018
Creating content that provides the best experience for your website visitors while attracting relevant traffic from search engines takes a lot of time and effort. The post How to Create a Successful Content Marketing Strategy for Your Business (1 of 2) appeared first on Prowly Magazine.
Cision
SEPTEMBER 10, 2015
What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing.
Cision
FEBRUARY 5, 2016
Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content?
Cision
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Episodic Content . Influencer Marketing . Visual Content .
Cision
APRIL 28, 2015
No content, no forward motion. Bad content is just like bad fuel. Not everyone has the time or expertise to produce top-notch content. But that will take months and years, and we need better content in days and weeks. Want to create content that gets you noticed?
ReimaginePR
JULY 11, 2016
Do you ever wonder how great brands manage to post so much relevant, awesome content as often as they do? You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. content marketing strategy.
Sword and the Script
JUNE 13, 2017
The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. And the tech analyst firm called content marketing the future of marketing. Content marketing values: utility over hype.
AirPR
APRIL 12, 2018
. Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). Kathy has also worked in a variety of marketing and sales roles at Navistar and BP. Kathy: I am the SVP, Chief Marketing Officer at UL. AirPR: How do you view Integrated Marketing?
Polaris
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing
PR Warrior
FEBRUARY 3, 2017
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.
Cision
SEPTEMBER 8, 2016
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. It’s not necessarily about content or technology, he explained in his keynote. Users create 20 times more content than what the LEGO brand creates.
Sword and the Script
DECEMBER 26, 2017
It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics.
Rock the Status Quo
DECEMBER 1, 2015
It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf. I was trolling through her Table of Contents as inspiration for chat questions, when this one stopped me in my tracks. Awesome thing to watch for as you write content!
PR Expanded
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?
prTini
FEBRUARY 27, 2017
While the ad industry is sometimes slow to innovate , this is one example where they moved quickly to update messaging with timely, powerful content. But, this kind of creative, contextually aware content shouldn’t be limited to commercials during major live events.
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