Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. B2B Content Marketing

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5 cringeworthy content marketing tactics

PR Daily

Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. Those are the kinds of topics your content should be addressing.

Content Marketing: Building A Web of Influence

Onclusive

PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web?

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Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police

15 crucial content marketing resources and tools

PR Daily

Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. It’s a great source for articles to include in a curated content newsletter.

94 helpful, handy content marketing resources

PR Daily

Content creation is one of the biggest challenges marketers face today. 10-11 in New York City for our Writing & Content Creation Conference ]. Try this slew of handy tools (separated by category, for your convenience) to get more bang from your content marketing bucks.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.

6 meaty content marketing metrics to monitor

PR Daily

Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. If your emails are consistently driving high volumes of website traffic, your content is doing its job.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.

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Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.

How to build influence using content marketing for PR

PR Warrior

The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape.

What happens when we look at content marketing through a PR lens

PR Warrior

The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations

Why and how to use IGTV for content marketing

PR Daily

According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. IGTV caters to users’ appetite for vertical video, allowing them to view content in full screen on mobile—without having to turn the device sideways.

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal.

All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish.

How content marketing bolsters your public speaking

PR Daily

The answer begins with content marketing. Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterwards: Before your event. Applying for speaking engagements requires a lot of time, thought, money, and content.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. But a lot of sites have content.

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The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).

Content marketing for professional services firms & advice-based businesses

PR Warrior

{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership

4 Biggest Time-Wasters Eating Up Your Content Marketing Efforts

Prowly

In this article, Amanda Sparks is going to share 4 significant time-wasters that could be eating up your time and decreasing the effectiveness of your content marketing. The post 4 Biggest Time-Wasters Eating Up Your Content Marketing Efforts appeared first on Prowly Magazine.

Announcing PR Daily’s 2019 Content Marketing Awards

PR Daily

The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awards

What to expect from your content marketing campaign

PR Daily

Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,

Announcing PR Daily’s 2019 Content Marketing Awards

PR Daily

The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awardsEnter your best white papers, videos, social media campaigns and more.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. a content marketing agency. Content Marketing

Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?

What happens when we look at content marketing through a PR lens

PR Warrior

If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. Building VISIBILITY through content. Quality content will find an audience. Growing INFLUENCE through content.

3 Content Marketing Trends for 2019

The Proactive Report

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

7 guidelines for content marketers to craft winning listicles

PR Daily

Some content marketers—and readers—have grown weary of listicles. Defined as “writing or other content presented wholly or partly in the form of a list,” listicles communicate succinctly. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ].

Are you ready for the future of content marketing?

PR Daily

It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Creating Insanely Effective Content Marketing

Waxing UnLyrical

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Longform Makes Better Content Marketing?

Why your whole organization must get involved in content marketing

PR Daily

Without executive buy-in and the right subject matter experts providing valuable insights, your content will struggle to attract a crowd. All too often, clients struggle to initiate and maintain an ongoing content marketing program. Marketing and communications.

6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World

Garrett Public Relations

Content marketing fanatics from all over the world will be converging on Cleveland in a few weeks for this year’s Content Marketing World conference, Sept. The post 6 Themes to Watch and 8 Speakers to Catch at This Year’s Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

What is the Future of Content Marketing?

Ronn Torossian

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. The post What is the Future of Content Marketing?