Expert insights. Personalized for you.
Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g., MORE
Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. a content marketing agency. Content Marketing MORE
education public relations marketingThe public relations industry has always been a text-based business. MORE
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial. MORE
PR Daily will recognize the most creative content assets and campaigns. The post Announcing PR Daily’s 2020 Content Marketing Awards appeared first on PR Daily. Submit your work by July 24. PR Daily Awards MORE
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). MORE
It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing. MORE
We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal. MORE
Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. That’s the contention of Edelman U.S. Kingsbury says your content should be used “as a way to kind of earn the permission to sell.” MORE
Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. If your emails are consistently driving high volumes of website traffic, your content is doing its job. MORE
Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Content marketing shares insights and focuses on how your buyer’s life can be easier. MORE
PR Daily will recognize the most creative content assets and campaigns. The post Announcing PR Daily’s 2020 Content Marketing Awards appeared first on PR Daily. Submit your work by July 24. PR Daily Awards MORE
If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media content metrics. MORE
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. MORE
According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. IGTV caters to users’ appetite for vertical video, allowing them to view content in full screen on mobile—without having to turn the device sideways. MORE
{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership MORE
Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed. MORE
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police MORE
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? MORE
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. MORE
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. MORE
It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. It doesn’t matter, because content can work across all of those different sizes. Content can do just that. MORE
B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. B2B Content Marketing MORE
The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA MORE
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process. MORE
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat. MORE
When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler MORE
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. The post What is the Future of Content Marketing? MORE
The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awards MORE
Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Once you set your goals, you can set KPIs to measure your content’s success. MORE
But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time? MORE
PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? MORE
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. MORE
Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. Those are the kinds of topics your content should be addressing. MORE
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed MORE
The answer begins with content marketing. Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterwards: Before your event. Applying for speaking engagements requires a lot of time, thought, money, and content. MORE
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. MORE
The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations MORE
The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awardsEnter your best white papers, videos, social media campaigns and more. MORE
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. MORE
" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing. MORE
Content Marketing Related Topics Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
B2B PR Sense
OCTOBER 30, 2019
B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. B2B Content Marketing
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Onclusive
JUNE 23, 2015
PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web?
PR Daily
JULY 29, 2019
Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. Those are the kinds of topics your content should be addressing.
PR Warrior
FEBRUARY 13, 2018
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police
Business Wire
NOVEMBER 4, 2019
education public relations marketingThe public relations industry has always been a text-based business.
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B2B PR Sense
JANUARY 2, 2019
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. Longer Content Takes a Back Seat.
B2B PR Sense
MARCH 4, 2019
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies.
B2B PR Sense
MAY 10, 2019
" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. The fact is that not everyone who can write can necessarily create content. Because content marketing is much more than writing.
PR Warrior
JUNE 1, 2017
The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA
PR Daily
NOVEMBER 13, 2019
Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. If your emails are consistently driving high volumes of website traffic, your content is doing its job.
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PR Warrior
AUGUST 11, 2018
The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations
PR Daily
DECEMBER 20, 2019
Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.
PR Daily
JANUARY 31, 2020
Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. That’s the contention of Edelman U.S. Kingsbury says your content should be used “as a way to kind of earn the permission to sell.”
PR Daily
JANUARY 3, 2019
We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal.
PR Daily
JANUARY 17, 2020
If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media content metrics.
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
ReimaginePR
APRIL 30, 2016
Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish.
Critical Mention
JUNE 19, 2019
Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. Once you set your goals, you can set KPIs to measure your content’s success.
PR Daily
SEPTEMBER 20, 2019
According to a recent study , nearly half of adults ages 22 to 45 don’t watch content on traditional TV platforms anymore. IGTV caters to users’ appetite for vertical video, allowing them to view content in full screen on mobile—without having to turn the device sideways.
PR Warrior
JULY 3, 2018
{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership
PR Warrior
APRIL 29, 2017
When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler
ReimaginePR
SEPTEMBER 26, 2016
They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. Here’s Why a Customer-Centric Content Market Strategy is Crucial.
Onclusive
NOVEMBER 29, 2017
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC).
PRSay
MAY 13, 2020
Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. It’s the predominant driver in modern marketing. Content marketing shares insights and focuses on how your buyer’s life can be easier.
PR Daily
JUNE 17, 2020
PR Daily will recognize the most creative content assets and campaigns. The post Announcing PR Daily’s 2020 Content Marketing Awards appeared first on PR Daily. Submit your work by July 24. PR Daily Awards
PR Daily
FEBRUARY 28, 2019
The answer begins with content marketing. Here’s a guide on how you can use content from the minute you get accepted as a conference speaker to weeks afterwards: Before your event. Applying for speaking engagements requires a lot of time, thought, money, and content.
PR Expanded
FEBRUARY 23, 2015
Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market?
The Proactive Report
DECEMBER 4, 2018
The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy.
Sword and the Script
AUGUST 27, 2019
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails.
PR Daily
JUNE 15, 2020
PR Daily will recognize the most creative content assets and campaigns. The post Announcing PR Daily’s 2020 Content Marketing Awards appeared first on PR Daily. Submit your work by July 24. PR Daily Awards
PR Daily
MAY 2, 2019
Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. When it comes to content marketing, patience is a must-have. Content marketing is a long-term strategy. This means offering gated content (e.g.,
PR Daily
JANUARY 24, 2019
It’s a new year, and that means its time to reevaluate your content marketing strategy. As you’re diving into 2019 and figuring out your marketing strategy, you may find yourself expanding your marketing budget. Rather, it should be part of your overall marketing.
PR Daily
MAY 23, 2019
The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awards
PR Daily
MAY 17, 2019
Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. a content marketing agency. Content Marketing
PR Daily
MAY 16, 2019
The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awardsEnter your best white papers, videos, social media campaigns and more.
B2B PR Sense
FEBRUARY 13, 2020
Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. 10 Content Marketing Tools That Will Help You Succeed.
Ronn Torossian
JUNE 4, 2018
Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. The post What is the Future of Content Marketing?
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2016
Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation.
PR Warrior
JULY 3, 2018
It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. It doesn’t matter, because content can work across all of those different sizes. Content can do just that.
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