Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

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The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Top Content Marketing Strategy Tips for Growth

Ronn Torossian

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. Content Marketing Strategy The first step in creating and […].

Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].

How content marketing offers a foundation for your PR strategy

PR Daily

PR and content marketing have one main thing in common: They help your company get in front of your target audience to tell stories that drive credibility and awareness. Good content can fuel PR opportunities on its own, and you’ve probably already got a lot of good content.

SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

Content Marketing: Building A Web of Influence

Onclusive

PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].

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5 cringeworthy content marketing tactics

PR Daily

Consider these content essentials. No one is perfect, but the following five practices could be digging a grave for your content strategy. The point of content marketing is to earn the trust of your readers. Avoid using language in your content that encourages your readers to buy something from you right then and there. Are the keywords you’re using beneficial for the content, or are they a way of trying to climb the search engine ranks?

9 steps for optimal content marketing

PR Daily

Setting goals, strategizing and conducting research are crucial underpinnings of creating and curating content that will engage your target audiences. Creating snappy content and posting it consistently are only two aspects of a broader content marketing process.

How to build influence using content marketing for PR

PR Warrior

The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASAThe Cambridge dictionary defines ‘influence’ as the power to have an effect on people. Let’s face it, we’re all trying to influence an outcome of sorts.

3 effective content marketing shifts to make in the post-pandemic world

Agility PR Solutions

Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the pandemic has had on their work and how to devise […].

What clients want from content marketing

PR Daily

Many content marketers have invested heavily in technology and marketing solutions to better measure their efforts. That’s the contention of Edelman U.S. Kingsbury says your content should be used “as a way to kind of earn the permission to sell.”

Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler

9 keys to measuring content marketing success

PR Daily

If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and distribution all take forethought and planning. For example, here’s a helpful snapshot for social media marketing.). Social media content metrics.

Can B2B Build Credibility with Content Marketing?

Sword and the Script

One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example.

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Content marketing for professional services firms & advice-based businesses

PR Warrior

{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership

What happens when we look at content marketing through a PR lens

PR Warrior

The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public RelationsAll too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends.

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What PR Stands to Gain from Content Marketing

Business Wire

education public relations marketingThe public relations industry has always been a text-based business.

6 meaty content marketing metrics to monitor

PR Daily

Are your content marketing efforts accomplishing anything substantial? There are multitudes of statistics you can glean from your marketing platform or from Google Analytics. Here are six noteworthy stats that help reveal the true merits of your content initiatives: Email clickthrough rates. If your emails are consistently driving high volumes of website traffic, your content is doing its job. If no one’s clicking, your content’s not sticking.

Announcing PR Daily’s 2021 Content Marketing Awards

PR Daily

Showcase your creative content and campaigns that engaged audiences and delivered results! The post Announcing PR Daily’s 2021 Content Marketing Awards appeared first on PR Daily. Enter by Friday, July 23.

What Goes in a Content Marketing Plan

ReimaginePR

Every day, I see brands diverting money and time into content, and then just throwing it out into the wind with a wish and a prayer. Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan. Subscribe here to get your free Content Marketing Plan checklist!

How to Win at Content Marketing During a Pandemic

B2B PR Sense

But what does that mean for your content marketing, thought leadership and personal branding strategies? Can you continue your content marketing during a pandemic? And how can you not just "get by" but excel with your content marketing strategy during this time?

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress.

The 2021 Content Marketing Checklist

Contently - Strategy

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. In-person events make up over 20 percent of B2B marketing budgets on average, and upwards of 50 percent inside many organizations. Content Strategy.

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Yet, with heightened focus (and more dollars spent) on content marketing these days, many pros are doubling down and ensuring that they have a masterful grasp on what is needed to create and sustain successful content marketing programs.

Upgrading your content marketing strategy—a step-by-step guide

Agility PR Solutions

Creating and producing high-quality content on a regular basis without the desired effect may leave you feeling hopeless. Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing. Your content strategy should be worked on […].

How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing? Whether you’re just starting or a seasoned pro, we have 10 steps to create a successful content marketing plan: 1.

5 tips for creating a plan and improving your content marketing

Agility PR Solutions

Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content marketing.

5 ways to adapt content marketing in the age of COVID-19

Agility PR Solutions

COVID-19 has changed much about how we live, and while an end to the pandemic is in sight, content marketers must be vigilant in adapting to people’s needs. The post 5 ways to adapt content marketing in the age of COVID-19 appeared first on Agility PR Solutions.

How content marketing will humanize brand connections in 2021

Agility PR Solutions

The PR toolkit has evolved well beyond traditional press releases and media interviews to include the storytelling power of content marketing. The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions.

The Enduring Characteristics of Winning B2B Content Marketing Programs

Sword and the Script

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform?

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Offer Long-form Content.

6 reasons why content marketing is important for your business

Agility PR Solutions

Every business owner strives to use the most effective way to market its business. And to do so, one of the critical ways to keep your marketing strategies on the track is using content marketing. Analysis Public Relations content

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. We've scoured studies from such brands as Content Marketing Institute , Hubspot , and Salesforce -- all leaders in content marketing trends -- with the goal of showing you the very best advice to boost your strategy.

Guest Post: How to Sell #Content #Marketing to Your Bosses

PR Expanded

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? But I’ve seen first-hand how content marketing can make a significant impact, especially to B2B organizations. So show them how content feeds the sales and marketing machine.

Content Marketing Tips: How to Attract Your Audience

B2B PR Sense

B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. Simply content without a strategy it isn't a solid part of B2B marketing strategies. According to Content Marketing Institute, content marketing costs 62% less than oubound marketing and generates #X as many leads.". Invest in Video Content.

4 ways to use content marketing to boost conversions and sales

Agility PR Solutions

Content is king” is one of the most popular phrases in content marketing. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. Analysis Public Relations content

M&A as a Shortcut to Content Marketing Results

Sword and the Script

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute?