It’s easy to get the connection between content marketing and business-to-business brands. The link between content marketing and consumer brands, on the other hand, is not as obvious. Much has been written about the content these brands are producing. MORE

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? Do We Have the Content to Support an e-book? MORE

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Don’t wait until December to evaluate your content. MORE

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Content fodder! What is nobody covering in their content? Featured Content Marketing MORE

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. MORE

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. MORE

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. Here are 6 ways that earned media will help you reach your content marketing goals. MORE

Not as any kind of marketing tool. In fact, Chipotle is no stranger to interesting branded content. Content marketing lessons for smaller brands. Create intelligent marketing. If you need help developing a content strategy, get in touch. Content Marketing MORE

Content remains an important cornerstone of public relations strategy. Long before the term “content marketing” was coined, public relations practitioners were utilizing the strategy to inform and engage audiences. MORE

Consistency in content marketing is so important because everything else follows. If you are not consistent, you will have endless discussions about proving the value of content marketing but never get started. Marketing content marketing integrated marketing measurement MORE

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. Best-in-class content marketers (i.e., MORE

If I did a better job of creating content, it could be even better! Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? Content Marketing MORE

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. “Prettying up mediocre content won’t make it any better. MORE

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet. MORE

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. It’s not necessarily about content or technology, he explained in his keynote. Users create 20 times more content than what the LEGO brand creates. MORE

Don’t share that message with the same, old content marketing tactics. To “spice up” your B2B content creation , consider these five tips: 1. It determines the shape that other content marketing pieces take. Choose content channels. MORE

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? MORE

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. MORE

Content is a lot like football–the ball must keep progressing, otherwise it’s just a bunch of huddles. Consider using these five, expert-recommended, forward-moving content rules and strategies as this year’s NFL playoffs begin: 1. MORE

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing. MORE

The Frozen Frog Lesson of Content Marketing. Given that most website traffic comes from organic search , in fact, more than half , this exercise bears several important, if not transcending, lessons in content marketing. Organic search is target marketing. MORE

Content marketing boils down to one simple question: what story is your brand telling? Indeed, the same benchmark report shows the top challenge facing B2B marketers today is producing engaging content. Want to create standout content? MORE

The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA MORE

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. MORE

When it comes to content marketing for PR, there’s a lot you can do. How to make the most of your content marketing ‘universe’ appeared first on PR Warrior | Trevor Young. Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism Whistler MORE

When it comes to content marketing, there’s a lot of “been there, done that” out there. Infographics are another great visual addition to your content marketing arsenal. Because you should never give away a piece of larger content like this for free. MORE

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. Follow a 70/30 Rule – 70% of content curated, 30% branded. MORE

If you’re a PR professional in the year 2015, you are probably well aware of a little tactic known as content marketing. for a while now in the communication world, but the PR industry is finally starting to realize that creating and owning content to tell a story is a great complement to more traditional methods. What you may not realize is that for all the “how-to’s” out there for getting started with content marketing, you—or your clients—may already be doing it. MORE

The Content Marketing Institute defines content marketing as “owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. So while it is a marketing process, content marketing isn’t just for marketers. It’s more than an inbound marketing tool. Featured Trends Content Marketing MORE

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing. MORE

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing MORE

PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? MORE

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. Yes, you know you need blog content on your business site. MORE

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing MORE

Content Marketing – Your Weapon to Fight Against the Crisis. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine. How To content marketing crisis communication how toWarren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. MORE

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Want to deliver valuable content in 2016? Episodic Content . Influencer Marketing . Visual Content . MORE

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Context conscious content. Navigation – How will people find and experience the content? MORE

It should absolutely be a well-thumbed (or bookmarked) book every marketer has on their bookshelf. I was trolling through her Table of Contents as inspiration for chat questions, when this one stopped me in my tracks. Awesome thing to watch for as you write content! MORE

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. One day Andy bought a few chickens at a local farmer’s market. MORE

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Put simply, everyone is creating content. Lots and lots of content. MORE

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. MORE

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Content: 50 Gift Ideas Under $25. MORE

Today I wanna talk about a fundamental error I see many companies make with regard to Content Marketing. But if you make the resource investment in content creation you need to make an even bigger investment in marketing that content. MORE