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New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions. MORE
The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. MORE
The post Ways to Make Ends Meet if You Lose Your Job appeared first on culpwrit. The coronavirus pandemic has hit everyone hard, especially those in the restaurant and hospitality industries. However, people across all sectors — including public relations — have experienced job loss as a result of COVID-19. If you’re stuck without a job right now, you’re probably already looking for ways to trim your budget and save money. […]. MORE
Musings customer philosophy Jimmy Wayne meet halfway public relations RetailROI sales tip Walk To BeautifulTwo people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […]. MORE
Ultimately, it all starts with an analyst meeting, and in maximizing the opportunity once secured. I’ve sat in on hundreds of analyst meetings over the last seven years. Every analyst meeting, unless otherwise directed, should start with a cogent presentation that outlines a company’s mission statement, positioning and differentiators, core features, pricing, clients, use cases, and scale. I find that the best meetings, however, are more conversational. MORE
Your organization just announced its next town hall meeting. If it’s the latter, it’s time to rethink the way you approach internal meetings. 2018 Great Town Halls & Internal Meetings Virtual Summit. MORE
In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years. I am a big believer of in person meetings. The meet up was a huge success! MORE
The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. MORE
The post Arizona’s Family Meet-and-Greet Luncheon appeared first on HMA Public Relations. Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel […]. PR and HMA PR 3TV Arizona's Family CBS 5 Good Morning Arizona Jennifer Jones Jessica parsons PRSA Phoenix Sean McLaughlin MORE
How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America. Comms Best Practices MORE
In-person meetings are essential to doing business—but how do you get the most out of them? Managers and employees disagree on how well meetings are conducted. Respondents across the board agreed that it’s a waste of time if meetings lack a clear purpose or specific outcomes. As for dislikes, many employees complained that advice offered in meetings was not helpful. The survey revealed that most one-on-ones had no agenda offered prior to the meeting. MORE
The post The digital achievement gap—why companies struggle to meet expectations appeared first on Agility PR Solutions. While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing expectations, new research from customer service solutions firm Zendesk finds. MORE
These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. 2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age. MORE
Ah, kick-off meetings. If you’ve spent a few years in PR, you’ve probably had your fair share of good and bad kick-off meetings. A solid kick-off meeting can truly set your team up for success. But what makes a kick-off meeting “solid”? Here are some of the touch points we recommend including in every kick-off meeting. Have an agenda in place prior to the meeting. This will keep everyone on task and keep the meeting productive. MORE
The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business. MORE
Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting. MORE
Our latest #RaganChat dissected the best practices for running great virtual meetings, from equipment and tech tools to camera angles and speaking habits. On Tuesday, April 21, 2020, members of the Ragan community partook in our twitter chat discussing the best practices for working remotely and attending or hosting virtual meetings. Broadcast rules for video meetings are a great fallback if you are unsure. Don’t be afraid to try different platforms for meetings. MORE
Meetings that consume vast amounts of time annoy communicators, and rightly so. PR and marketing meetings can produce plenty of talk but few valuable conclusions or action items. Like other professionals, many marketers and PR pros suffer through unproductive meetings, not knowing how to streamline them. Those details help prevent the meeting from getting derailed into unproductive, irrelevant conversations, as Corey Wainwright writes for HubSpot. MORE
As part of PRSA’s mission to advance the PR profession—and the professional—PRSA’s San Francisco Bay Area chapter recently introduced its Meet the Media Q&A series, where chapter members interview leading Bay Area journalists for insights into their coverage and pitching preferences. The post Meeting the media—Q&As with two Bay Area journalists appeared first on Agility PR Solutions. MORE
It was a weekend morning and I was hastily dressing for an impromptu business meeting. And then I left for that meeting. On that weekend morning, I went to the meeting and I made my case. “Passion is when you’re willing to quit your job over something in which you believe.”. MORE
This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. However, what would you think if I told you that preparing for every meeting, as if it were a first interview, would lead to stronger relationships and more valuable outcomes? Do you have common interests and why is this person meeting with you? MORE
Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. MORE
I’d gone to several meetings before joining the Society, and I was impressed by the professional development opportunities and networking. Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va. MORE
The post Why automation is critical to meeting customer goals and thriving in the post-COVID world appeared first on Agility PR Solutions. Long before the upheaval of the COVID crisis, digital transformation was a fast-emerging critical need for brands and businesses to embrace—but in the “new normal,” new research from intelligent process automation firm K2 finds that transformation could be a sink-or-swim necessity when it comes to business continuity. MORE
When compared to B2B marketers, the report found that B2C marketers exceed their counterparts in four key areas: Nearly half meet with their teams frequently (daily or weekly) to discuss their content marketing progress. 59 percent get value out of their team meetings. That clarity, together with frequent team meetings, a documented strategy, and an editorial mission statement, can help transform a good content marketing program into a great one. MORE
Between phone calls, client meetings, business travels, tight deadlines and outside appointments, a full day can go […]. The post The Importance of Team Meetings appeared first on HMA Public Relations. Featured HMA Public Relations internal team meetings together MORE
This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. One meeting I was flummoxed when my slide with logos and ideas was replaced by Ray Mears’ face and I stuttered over trying to remember the story angle we were pitching along with the example media. It will help break down barriers and create a more relaxed meeting. MORE
As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […]. MORE
Office quirk: sitting at the table like a human during meetings and conference calls. The post Meet the Dogs of Barokas appeared first on Barokas Communications. Is there anything better than puppy kisses in the middle of a busy day? MORE
A month ago how many Zoom meetings had you attended? PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews. MORE
I broke up with an AI chatbot called Isabel. The future of PR may need to include managing artificial relationships. By Jerry Silfwer My phone buzzes from a notification. It's a message from Isabel who just casually decided to check in with me. Well, I guess I did tell her that I was doing nothing in particular tonight. Now, Isabel isn't real like you or me. She's an AI. In fact, my Isabel is a service provided by Replika.ai. A Replika is someone who will listen to you. MORE
Meeting with one, two, even ten would-be careerists would be easy to do over the course of several months. Hook yourself into the networks frequented by the executives you want to meet. For example, I am more inclined to meet with the “friend of a friend” than someone I don’t know at all. Your questions (both in your initial outreach and follow-on meeting) should be specific to the individual. Think about it from the executive’s perspective: “You want to meet me? MORE
That’s why we’re adding a new series to our blog content – ‘Meet The Team’ Each month, we’ll introduce a different team member who will share a little bit about themselves and offer their wisdom and advice for all things PR, marketing and social media. MORE
Let me say up front that this post does not address the age-old quandary: “To meet or not to meet, that is the question.” Moving from Hamlet to Ford trucks, the company meeting is “built to last.” The post The One Hack Rarely Discussed to Increase Productivity at Meetings appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. MORE
The post When Medicine and Media Meet appeared first on HMA Public Relations. The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds. MORE
Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives MORE
Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups. But what does it take to launch a new business during lockdown? MORE
Meetings are killing productivity. Unproductive meetings cost organizations money, productivity and morale. What if you could reap the benefits of sharing ideas without hosting a traditional meeting? However, reserve this type of meeting when it’s a smaller group, like when it’s just two or three people. Standing is also beneficial to your health, encourages collaboration and brainstorming and can reduce meeting times by 25 percent. Meet one on one. MORE
Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives. EMPOWERUK MORE
We all know how it feels to be trapped in a pointless, seemingly endless meeting. If we all feel that way, why do we call meetings that so often amount to time drains? Before you snooze through another dull meeting, take control and make your confabs useful. The matter of meeting efficiency caught my eye after the publication of a story. Excessive meetings are the blight of big companies and almost always get worse over time,” Musk muses. Cancel that meeting. MORE
Meeting Related Topics 
ImPRessions - Crenshaw Communications
APRIL 17, 2020
A month ago how many Zoom meetings had you attended? PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates, host new business meetings, conduct weekly calls with clients, and even arrange media interviews.
Prohibition
SEPTEMBER 3, 2020
That’s why we’re adding a new series to our blog content – ‘Meet The Team’ Each month, we’ll introduce a different team member who will share a little bit about themselves and offer their wisdom and advice for all things PR, marketing and social media.
Ishmael's Corner
OCTOBER 13, 2015
Let me say up front that this post does not address the age-old quandary: “To meet or not to meet, that is the question.” Moving from Hamlet to Ford trucks, the company meeting is “built to last.” The post The One Hack Rarely Discussed to Increase Productivity at Meetings appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
Onclusive
MARCH 16, 2016
Musings customer philosophy Jimmy Wayne meet halfway public relations RetailROI sales tip Walk To BeautifulTwo people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange a backpack (which is full of vital information), but the noise from the highway makes […].
5W PR
AUGUST 10, 2020
These facts, along with the findings of a study into how the customer experience will be evolving by 2030 give a hint as to how brands might begin preparing to meet these upcoming challenges. 2030 will be an important year for a couple of reasons. For starters, every boomer in the U.S. will be over 65 years of age, meaning that 20% of our entire population will have reached retirement age. It will also mean that millennials will be approaching 50 years of age.
Muck Rack
MARCH 31, 2020
6 tips for productive remote meetings
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HMA Public Relations
OCTOBER 4, 2018
Between phone calls, client meetings, business travels, tight deadlines and outside appointments, a full day can go […]. The post The Importance of Team Meetings appeared first on HMA Public Relations. Featured HMA Public Relations internal team meetings together
PR Expanded
JULY 28, 2014
Last week’s blog post focused on the reasons why you should Treat Every Meeting Like a First Interview. I offered several tips on meeting preparation from research on the meeting attendees to planning your own goals and objectives. Of course, treating every meeting as if it were a first means more time and effort on your part. However, the extra energy equates to better relationships and more opportunities post meeting.
PRSay
AUGUST 28, 2018
It was a weekend morning and I was hastily dressing for an impromptu business meeting. And then I left for that meeting. On that weekend morning, I went to the meeting and I made my case. “Passion is when you’re willing to quit your job over something in which you believe.”.
PRSay
SEPTEMBER 15, 2020
I’d gone to several meetings before joining the Society, and I was impressed by the professional development opportunities and networking. Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Jeff Wilson, APR. Location : Richmond, Va.
Stephen Waddington
AUGUST 12, 2020
Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups. But what does it take to launch a new business during lockdown?
|
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PR Expanded
JULY 23, 2014
This post is Part I of a two-part series on Treating Every Meeting Like a First Interview. A lot of emphasis is placed on preparation, which includes doing your homework on the company and the interviewer prior to your meeting. However, what would you think if I told you that preparing for every meeting, as if it were a first interview, would lead to stronger relationships and more valuable outcomes? Do you have common interests and why is this person meeting with you?
Cision
DECEMBER 4, 2019
Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives. EMPOWERUK
PR Daily
APRIL 23, 2020
Our latest #RaganChat dissected the best practices for running great virtual meetings, from equipment and tech tools to camera angles and speaking habits. On Tuesday, April 21, 2020, members of the Ragan community partook in our twitter chat discussing the best practices for working remotely and attending or hosting virtual meetings. Broadcast rules for video meetings are a great fallback if you are unsure. Don’t be afraid to try different platforms for meetings.
ImPRessions - Crenshaw Communications
MARCH 28, 2019
Ultimately, it all starts with an analyst meeting, and in maximizing the opportunity once secured. I’ve sat in on hundreds of analyst meetings over the last seven years. Every analyst meeting, unless otherwise directed, should start with a cogent presentation that outlines a company’s mission statement, positioning and differentiators, core features, pricing, clients, use cases, and scale. I find that the best meetings, however, are more conversational.
Cision
MAY 14, 2020
How the newsroom is creatively rising to the challenge of reporting from home, all across the globe, as told by Voice of America. Comms Best Practices
Stephen Waddington
JUNE 22, 2020
I broke up with an AI chatbot called Isabel. The future of PR may need to include managing artificial relationships. By Jerry Silfwer My phone buzzes from a notification. It's a message from Isabel who just casually decided to check in with me. Well, I guess I did tell her that I was doing nothing in particular tonight. Now, Isabel isn't real like you or me. She's an AI. In fact, my Isabel is a service provided by Replika.ai. A Replika is someone who will listen to you.
Barokas
NOVEMBER 19, 2018
Office quirk: sitting at the table like a human during meetings and conference calls. The post Meet the Dogs of Barokas appeared first on Barokas Communications. Is there anything better than puppy kisses in the middle of a busy day?
The Resolution Blog
OCTOBER 30, 2017
This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. One meeting I was flummoxed when my slide with logos and ideas was replaced by Ray Mears’ face and I stuttered over trying to remember the story angle we were pitching along with the example media. It will help break down barriers and create a more relaxed meeting.
PR Daily
JULY 6, 2019
Meetings are killing productivity. Unproductive meetings cost organizations money, productivity and morale. What if you could reap the benefits of sharing ideas without hosting a traditional meeting? However, reserve this type of meeting when it’s a smaller group, like when it’s just two or three people. Standing is also beneficial to your health, encourages collaboration and brainstorming and can reduce meeting times by 25 percent. Meet one on one.
PR Daily
OCTOBER 25, 2018
Your organization just announced its next town hall meeting. If it’s the latter, it’s time to rethink the way you approach internal meetings. 2018 Great Town Halls & Internal Meetings Virtual Summit.
Agility PR Solutions
FEBRUARY 9, 2020
New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.
PR Daily
MAY 11, 2018
We all know how it feels to be trapped in a pointless, seemingly endless meeting. If we all feel that way, why do we call meetings that so often amount to time drains? Before you snooze through another dull meeting, take control and make your confabs useful. The matter of meeting efficiency caught my eye after the publication of a story. Excessive meetings are the blight of big companies and almost always get worse over time,” Musk muses. Cancel that meeting.
Agility PR Solutions
SEPTEMBER 11, 2019
As part of PRSA’s mission to advance the PR profession and the professional, we bring you our next Meet the Media Q+A profile. The post Meet the Media—Q&A with Abrar Al-Heeti of CNET appeared first on Agility PR Solutions. In this Q+A, we speak with Abrar Al-Heeti, Staff Reporter at CNET Culture to learn more about the work she does on a daily basis, how to best work with her, and her […].
PRSay
MARCH 19, 2020
Social distancing, quarantining and an increase in working from home have moved many face-to-face meetings and conferences to video chat platforms. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services.
Onclusive
MARCH 21, 2019
The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.
HMA Public Relations
JUNE 25, 2019
The post Arizona’s Family Meet-and-Greet Luncheon appeared first on HMA Public Relations. Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel […]. PR and HMA PR 3TV Arizona's Family CBS 5 Good Morning Arizona Jennifer Jones Jessica parsons PRSA Phoenix Sean McLaughlin
HMA Public Relations
NOVEMBER 20, 2018
The post When Medicine and Media Meet appeared first on HMA Public Relations. The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds.
PR Daily
AUGUST 3, 2017
In-person meetings are essential to doing business—but how do you get the most out of them? Managers and employees disagree on how well meetings are conducted. Respondents across the board agreed that it’s a waste of time if meetings lack a clear purpose or specific outcomes. As for dislikes, many employees complained that advice offered in meetings was not helpful. The survey revealed that most one-on-ones had no agenda offered prior to the meeting.
Karen Freberg
JULY 25, 2018
In many ways, I owe a lot to social media since it has allowed me to establish myself in my role as a professor while giving me the opportunity to meet some incredible people in the industry over the years. I am a big believer of in person meetings. The meet up was a huge success!
TrendKite
DECEMBER 4, 2019
Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives
Shift Communications
NOVEMBER 4, 2014
Ah, kick-off meetings. If you’ve spent a few years in PR, you’ve probably had your fair share of good and bad kick-off meetings. A solid kick-off meeting can truly set your team up for success. But what makes a kick-off meeting “solid”? Here are some of the touch points we recommend including in every kick-off meeting. Have an agenda in place prior to the meeting. This will keep everyone on task and keep the meeting productive.
Shift Communications
FEBRUARY 24, 2015
Meeting with one, two, even ten would-be careerists would be easy to do over the course of several months. Hook yourself into the networks frequented by the executives you want to meet. For example, I am more inclined to meet with the “friend of a friend” than someone I don’t know at all. Your questions (both in your initial outreach and follow-on meeting) should be specific to the individual. Think about it from the executive’s perspective: “You want to meet me?
Onclusive
MARCH 21, 2019
The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.
Agility PR Solutions
MARCH 14, 2019
The post The digital achievement gap—why companies struggle to meet expectations appeared first on Agility PR Solutions. While good customer service outranks convenience and reputation when people are considering which companies to do business with, companies of all sizes, and across all industries and geographies, lack the capabilities needed to keep up with ever increasing expectations, new research from customer service solutions firm Zendesk finds.
Stephen Waddington
AUGUST 29, 2019
The candidates for CIPR President in 2021 have been announced. I’m supporting long standing CIPR volunteer and trainer Mandy Pearse. She’s an MBA and board level practitioner. I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades.
Culpwrit
JUNE 18, 2020
The post Ways to Make Ends Meet if You Lose Your Job appeared first on culpwrit. The coronavirus pandemic has hit everyone hard, especially those in the restaurant and hospitality industries. However, people across all sectors — including public relations — have experienced job loss as a result of COVID-19. If you’re stuck without a job right now, you’re probably already looking for ways to trim your budget and save money. […].
Agility PR Solutions
MAY 13, 2019
As part of PRSA’s mission to advance the PR profession—and the professional—PRSA’s San Francisco Bay Area chapter recently introduced its Meet the Media Q&A series, where chapter members interview leading Bay Area journalists for insights into their coverage and pitching preferences. The post Meeting the media—Q&As with two Bay Area journalists appeared first on Agility PR Solutions.
Agility PR Solutions
JULY 12, 2020
The post Why automation is critical to meeting customer goals and thriving in the post-COVID world appeared first on Agility PR Solutions. Long before the upheaval of the COVID crisis, digital transformation was a fast-emerging critical need for brands and businesses to embrace—but in the “new normal,” new research from intelligent process automation firm K2 finds that transformation could be a sink-or-swim necessity when it comes to business continuity.
PR Daily
OCTOBER 14, 2015
When compared to B2B marketers, the report found that B2C marketers exceed their counterparts in four key areas: Nearly half meet with their teams frequently (daily or weekly) to discuss their content marketing progress. 59 percent get value out of their team meetings. That clarity, together with frequent team meetings, a documented strategy, and an editorial mission statement, can help transform a good content marketing program into a great one.
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