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How to Build a Remote PR Team: Best Practices for Managers

Remote PR Jobs

From the outset, make sure everyone understands expectations around deadlines, team meetings, and task management. Regular team meetings via video conferencing platforms like Zoom or Microsoft Teams help maintain alignment and morale. Share any emerging concerns early on to avoid bigger issues down the line.

How To 193
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How to Start Freelance PR: A Comprehensive Guide

Remote PR Jobs

As a freelancer, you can: Set your own freelance public relations rates, whether charging hourly or by project, and tailor them to meet market demand while reflecting your expertise. The Benefits of Going Solo Freelance PR offers autonomy, work-life balance, and opportunities to shape your career on your terms.

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Embracing change—4 predictions for the public relations industry in 2025

Agility PR Solutions

To thrive, PR professionals need to anticipate emerging trends and adapt their strategies to meet new challenges. As 2025 approaches, the public relations (PR) industry stands at a crossroads of technological innovation, shifting audience expectations, and evolving media landscapes.

Industry 180
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CX and churn: the struggle to make 10 different channels feel like a single experience

Sword and the Script

McKinsey sums it up this way: “Customers don’t want a mere variety of multiple channels; they want a true omnichannel sales experience that feels smooth, curated, and orchestrated to meet their specific needs. And they’ve made it clear that they’ll bail if they don’t get what they want.”

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.

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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast. This shift reflects the industry’s broader commitment to reducing its environmental footprint and meeting evolving consumer expectations.

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Mastering Recall Communication: Insights & Strategies For Effective Product Recalls

5W PR

Meeting Regulatory Requirements The FDA has specific requirements for recall communications that supplement companies must follow. Public notifications must meet FDA guidelines for content and distribution. Each group brings important perspective to communications strategy while ensuring messages meet various requirements.