“Doors” Goes Viral, Opens Up A Race

ImPRessions - Crenshaw Communications

I hate the word “viral” but it was coined for occasions like this. The post “Doors” Goes Viral, Opens Up A Race appeared first on Crenshaw Communications. Sometimes a story is so strong that all you need to do is tell it and get out of the way.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes. Cross posted on Hack the Feed.

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Capture viral behavior with strange projects

Marketwired

What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet. Even if the thing your brand gives the community is laughs and surprise, that’s enough for people to readily share your content, and you could then achieve viral success.

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Viral Marketing: The Hope, Hype and Helplessness

Sword and the Script

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”

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Viral Math for Loop Designers

Doktor Spinn

Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Still hungry for viral success?

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Viral Loops (and the Math Behind Them)

Doktor Spinn

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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Viral Loops (and the Math Behind Them)

Doktor Spinn

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook?

Facebook will hide undesirable viral content

PR Daily

For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds.

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Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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Buzzfeed study challenges viral content myths

PR Daily

PR pros are often told to abide by certain “rules” if they want to see their organization’s content go viral. Influential images and viral content. Do these sound familiar? o Keep it concise. o Use plenty of images. o Don’t exceed 800 words. o Tell a story.

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Tap into infographics’ viral power in 2017

PR Daily

Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%.

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3 social media lessons from police departments’ viral ‘lip sync challenge’

PR Daily

It's one of many videos in a viral lip sync challenge that has been recently spreading across law enforcement agencies. A key component to the virality of these lip sync videos are the direct challenges that the law enforcement agencies are issuing other departments.

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3 lessons from viral content at Ford

PR Daily

Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!)

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How the #CharlieChallenge became a viral phenomenon

PR Daily

million tweets in the last few weeks of May, and no sign of slowing, the hashtag #CharlieCharlieChallenge has become a viral sensation. Hashtracking.com has been tracking how the hashtag went viral on Twitter and on Instagram, spawning Charlie Charlie Challenge accounts like this.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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10 proven ways to make content go viral

PR Daily

If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”.

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University of Florida president apologizes following viral videos

PR Daily

Celebration quickly turned to criticism after videos of a University of Florida’s commencement ceremony spread online.

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. We want to go viral!" (If If you doubt the stress from working in PR, imagine trying to force a pair of shoelaces go viral.).

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How the Art & Culture app went from dormant to viral: 4 lessons

PR Daily

Although Google launched the app in 2016, it hadn’t received much traction until a portrait feature was added, proving that the human face and social media are potent ingredients for any organization hoping to go viral. Would the app have gone viral matching images of your household furniture?

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VA hospital apologizes after viral tweet of squalid exam room

PR Daily

4/29/2018.Veteran's photos of dirty VA clinic room go viral, prompts apology. The Department of Veterans Affairs just took another ding. It hasn’t had good news to share in a long time.

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure.

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Tap emotional hot buttons to make your content go viral

PR Daily

New research on viral emotions by marketing agency Fractl has found that positive emotions play a huge role in making an audience care about—and share—content. “We Here are three tips for tapping into these emotional hot buttons to increase virality: 1.

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WhipSmart 2.0 on reporting to different audiences: “Viral has gone out of vogue”

NewsWhip

In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. on reporting to different audiences: “Viral has gone out of vogue” appeared first on NewsWhip. We dove into the challenges and questions surrounding niche marketing, and learned about how content can define an audience, build consistent engagement, and drive monetization. To discuss how to report to different audiences, we brought together some […].

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21 ways to boost your content's viral potential

PR Daily

Professionals who deal in content, are all chasing the idea of going viral. Images will boost your post’s potential for going viral. For more data-driven insights on how to help your content go viral, check out the infographic below.

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How to Create Viral Content That Wants to Be Shared – in 6 Steps

Cision

The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision. Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach.

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Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

A powerful, concise headline is crucial to grabbing readers’ attention—unless you forget to publish one entirely.

Your corporate videos could go viral

PR Daily

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Emirates passenger takes viral video of free upgrade

PR Daily

For PR pros who’ve ever heard a client say, “Let’s just make a viral video,” the story of Casey Neistat and his $21,000 first class airplane seat will now come to mind. It’s a very rare example of when “Let’s just make a viral video” actually worked.

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach.

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Debate rages online about viral images of dead Syrian child

PR Daily

Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center. It’s a battle between respect for sensibilities and the need to raise awareness of a crisis.

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‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets.

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Hellman’s mayonnaise goes viral after Dale Earnhardt Jr. tweet

PR Daily

In product marketing, having the right spokesperson can go a long way. Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? What if that man were two-time Daytona 500 champ Dale Earnhardt Jr.?

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Did you create the next big viral hit?

PR Daily

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Microsoft's viral age-guessing tool comes with fine print

PR Daily

If you’re a frequent social media user, you’ve probably seen photos of people with little yellow and orange icons above their faces with a number. They’re using a Microsoft product called how-old.net. It’s supposed to predict the age you look in that photo, and it’s kind of a cool feature.

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McKinney Police Department, NAACP president respond to viral video

PR Daily

Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action.

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