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Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. The help came directly from the writers of HBO’s show Last Week Tonight With John Oliver. The store in question, called Zumbrota Ford, ended up […].

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Tips To Create Viral Content

Ronn Torossian

If you ask a marketing professional what they want for Christmas, their number one wish would probably be that their content go viral. The post Tips To Create Viral Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The question is what can you do to […].

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10 great viral news explainer tips for PR

Stuart Bruce

The viral news explainer is a relatively new style of content that is proving increasingly popular.

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How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Crisis Ready TM Formula for Detecting the Probability of Negative Virality. Virality is relative.

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A Step-By-Step Guide to Managing a PR Crisis

In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. No one expects a PR crisis or brand image issues.

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News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. This post “going viral” was all about the topic. The post What I learned about “going viral” on LinkedIn last week first appeared on Arik Hanson. The funny thing is it was a complete throwaway post. And it moves so fast.

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