Capture viral behavior with strange projects

Marketwired

What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet. Even if the thing your brand gives the community is laughs and surprise, that’s enough for people to readily share your content, and you could then achieve viral success.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes. Cross posted on Hack the Feed.

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6 Research-Based Insights About Viral Content

Cision

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. This, according to Voltz, was what someone shouldn’t do if they want their video to go viral.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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Viral Loops (and the Math Behind Them)

Doktor Spinn

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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Viral Loops (and the Math Behind Them)

Doktor Spinn

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach.

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Facebook will hide undesirable viral content

PR Daily

For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds.

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Going viral: 6 mistakes content marketers make

PR Daily

Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.

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University of Florida president apologizes following viral videos

PR Daily

Celebration quickly turned to criticism after videos of a University of Florida’s commencement ceremony spread online.

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VA hospital apologizes after viral tweet of squalid exam room

PR Daily

4/29/2018.Veteran's photos of dirty VA clinic room go viral, prompts apology. The Department of Veterans Affairs just took another ding. It hasn’t had good news to share in a long time.

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Buzzfeed study challenges viral content myths

PR Daily

PR pros are often told to abide by certain “rules” if they want to see their organization’s content go viral. Influential images and viral content. Do these sound familiar? o Keep it concise. o Use plenty of images. o Don’t exceed 800 words. o Tell a story.

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Tap into infographics’ viral power in 2017

PR Daily

Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%.

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How to Create Viral Content That Wants to Be Shared – in 6 Steps

Cision

The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision. Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

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3 lessons from viral content at Ford

PR Daily

Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!)

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How the Art & Culture app went from dormant to viral: 4 lessons

PR Daily

Although Google launched the app in 2016, it hadn’t received much traction until a portrait feature was added, proving that the human face and social media are potent ingredients for any organization hoping to go viral. Would the app have gone viral matching images of your household furniture?

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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How the #CharlieChallenge became a viral phenomenon

PR Daily

million tweets in the last few weeks of May, and no sign of slowing, the hashtag #CharlieCharlieChallenge has become a viral sensation. Hashtracking.com has been tracking how the hashtag went viral on Twitter and on Instagram, spawning Charlie Charlie Challenge accounts like this.

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10 proven ways to make content go viral

PR Daily

If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”.

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3 PR and marketing alternatives to ‘going viral’

PR Daily

I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. We want to go viral!" (If If you doubt the stress from working in PR, imagine trying to force a pair of shoelaces go viral.).

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Kohl’s capitalizes on viral ‘Happy Chewbacca’ Facebook video

PR Daily

It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure.

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Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

A powerful, concise headline is crucial to grabbing readers’ attention—unless you forget to publish one entirely.

Tap emotional hot buttons to make your content go viral

PR Daily

New research on viral emotions by marketing agency Fractl has found that positive emotions play a huge role in making an audience care about—and share—content. “We Here are three tips for tapping into these emotional hot buttons to increase virality: 1.

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21 ways to boost your content's viral potential

PR Daily

Professionals who deal in content, are all chasing the idea of going viral. Images will boost your post’s potential for going viral. For more data-driven insights on how to help your content go viral, check out the infographic below.

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Your corporate videos could go viral

PR Daily

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Emirates passenger takes viral video of free upgrade

PR Daily

For PR pros who’ve ever heard a client say, “Let’s just make a viral video,” the story of Casey Neistat and his $21,000 first class airplane seat will now come to mind. It’s a very rare example of when “Let’s just make a viral video” actually worked.

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4 MARKETING SECRETS FOR VIRAL GUINNESS WORLD RECORD EVENTS

MaccaPR

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor.

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Going Viral Makes No Sense; Just Ask Marcus

Flack Me

One of the world’s longest played jokes illustrated just how arbitrary it is to go viral on any kind of social media. In fact, a look at today’s Twitter Trends shows how timely, newsworthy, and esoteric going viral can be Category: Flack Me Summary: Marcus Lepage overslept. Twitter noticed.

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Debate rages online about viral images of dead Syrian child

PR Daily

Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center. It’s a battle between respect for sensibilities and the need to raise awareness of a crisis.

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Did you create the next big viral hit?

PR Daily

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‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets.

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Hellman’s mayonnaise goes viral after Dale Earnhardt Jr. tweet

PR Daily

In product marketing, having the right spokesperson can go a long way. Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? What if that man were two-time Daytona 500 champ Dale Earnhardt Jr.?

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Microsoft's viral age-guessing tool comes with fine print

PR Daily

If you’re a frequent social media user, you’ve probably seen photos of people with little yellow and orange icons above their faces with a number. They’re using a Microsoft product called how-old.net. It’s supposed to predict the age you look in that photo, and it’s kind of a cool feature.

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Dillard’s apologizes after breastfeeding mom’s post goes viral

PR Daily

To accommodate consumers, many department stores have established policies that permit women to breastfeed anywhere inside their establishments. Despite that, every couple of months there’s another story of a woman who is told she cannot breastfeed in one of these department stores.

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McKinney Police Department, NAACP president respond to viral video

PR Daily

Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action.

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McDonald’s apologizes for ad campaign that resembles viral stunt

PR Daily

Last month, a series of very silly “engagement” photos of a smiling man frolicking in a park with a burrito went viral. They even appeared on. Buzzfeed. A few weeks later, McDonald’s released a very similar-looking series of photos to promote its new $2.50 double cheeseburger combo.

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Avoid the viral video trap: 3 ways to expand your audience

PR Daily

All execs want their videos to go viral. She says it’s better to build an organic following for video content over time than to pursue one-off virality. However, no one knows what really makes a clip infectious—and the few that do spread like contagions are usually “one-hit wonders.”.

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3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

CarMax’s YouTube video didn’t come near the viral success of Lanman’s video—CarMax’s response currently has 321,491 views—but that number far exceeds the remainder of its videos, which have between 40 and 150 views.

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5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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