Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes. Cross posted on Hack the Feed. MORE
For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point. MORE
What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet. Even if the thing your brand gives the community is laughs and surprise, that’s enough for people to readily share your content, and you could then achieve viral success. MORE
Last month, a series of very silly “engagement” photos of a smiling man frolicking in a park with a burrito went viral. They even appeared on. Buzzfeed. A few weeks later, McDonald’s released a very similar-looking series of photos to promote its new $2.50 double cheeseburger combo. MORE
If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”. MORE
Professionals who deal in content, are all chasing the idea of going viral. Images will boost your post’s potential for going viral. For more data-driven insights on how to help your content go viral, check out the infographic below. MORE
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” MORE
To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. Deploy viral power. The world’s best communications pros are also some the best storytellers. MORE
All execs want their videos to go viral. She says it’s better to build an organic following for video content over time than to pursue one-off virality. However, no one knows what really makes a clip infectious—and the few that do spread like contagions are usually “one-hit wonders.”. MORE
A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” MORE
Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon. MORE
For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds. MORE
It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. MORE
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! MORE
Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. MORE
Facebook is expanding its mobile app suite, this time with the intriguing video-sharing app called Riff. It was released earlier this week, and signifies Facebook’s continued efforts to compete with the likes of YouTube. Riff takes the concept of video sharing and allows your friends to add to it. MORE
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. This, according to Voltz, was what someone shouldn’t do if they want their video to go viral. MORE
If you’re a frequent social media user, you’ve probably seen photos of people with little yellow and orange icons above their faces with a number. They’re using a Microsoft product called how-old.net. It’s supposed to predict the age you look in that photo, and it’s kind of a cool feature. MORE
Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek ? Online video represents an incredible opportunity to reach new audiences. MORE
Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Still hungry for viral success? MORE
The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision. Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. MORE
PR pros are often told to abide by certain “rules” if they want to see their organization’s content go viral. Influential images and viral content. Do these sound familiar? o Keep it concise. o Use plenty of images. o Don’t exceed 800 words. o Tell a story. MORE
I came across this amusing stunt the other day a great prank style stunt from viral marketing agency Thinkmodo for a new car selling app called Carlister. Amusing PR Stunts Public Relations Video Parking meter Stunts viral MORE
To accommodate consumers, many department stores have established policies that permit women to breastfeed anywhere inside their establishments. Despite that, every couple of months there’s another story of a woman who is told she cannot breastfeed in one of these department stores. MORE
It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure. MORE
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! MORE
In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. Testing: Fixing The Viral Loop A viral loop is all about social engineering. You can get all fancy about socially engineering a great variety of viral loops, but as a startup, you need to focus on one. MORE
Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action. MORE
Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%. MORE
million tweets in the last few weeks of May, and no sign of slowing, the hashtag #CharlieCharlieChallenge has become a viral sensation. Hashtracking.com has been tracking how the hashtag went viral on Twitter and on Instagram, spawning Charlie Charlie Challenge accounts like this. MORE
Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. MORE
I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. We want to go viral!" (If If you doubt the stress from working in PR, imagine trying to force a pair of shoelaces go viral.). MORE
New research on viral emotions by marketing agency Fractl has found that positive emotions play a huge role in making an audience care about—and share—content. “We Here are three tips for tapping into these emotional hot buttons to increase virality: 1. MORE
Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe. MORE
Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. Social Media social media marketing social sharing viral marketing MORE
Mark My Words cecil crisis management hunting viral palmerCecil was not a lucky lion. First being named after the unreformed imperialist who invented the concentration camp; then to be slowly killed, skinned and decapitated; and finally, to become a meme of the moment and plundered worldwide –from stuffed toy makers to press offices groping for a current analogy. MORE
Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center. It’s a battle between respect for sensibilities and the need to raise awareness of a crisis. MORE
Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!) MORE
ESPN has taken former Boston Red Sox pitcher Curt Schilling off the mound. In a strategic and somewhat predictable move, the broadcast network has parted ways with its former analyst. The final straw was a controversial Facebook post, which has since been deleted. MORE
In product marketing, having the right spokesperson can go a long way. Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? What if that man were two-time Daytona 500 champ Dale Earnhardt Jr.? MORE
1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Social Media infographics marketing psychology social media marketing survey cliff notes surveys unscripted marketing viral marketing MORE
Viral Related Topics Marketwired
APRIL 21, 2016
What #ContentMarketers Can Learn from Hamburger Helper’s Viral Mix Tape #WatchTheStove Click To Tweet. Even if the thing your brand gives the community is laughs and surprise, that’s enough for people to readily share your content, and you could then achieve viral success.
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.”
Cision
SEPTEMBER 15, 2015
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD. This, according to Voltz, was what someone shouldn’t do if they want their video to go viral.
Sword and the Script
APRIL 12, 2016
It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility.
Flack's Revenge
AUGUST 9, 2016
Their efforts have propelled merely popular stories into through-the-roof viral successes. Project Fortune Teller: Data Predict Viral Success. The resulting quick action turned popular articles into viral successes. Cross posted on Hack the Feed.
PR Daily
SEPTEMBER 20, 2015
If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. How can we really make this go viral?”. Just tweet this out and watch it go viral.”.
PR Daily
APRIL 9, 2015
Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.
PR Daily
AUGUST 9, 2015
Professionals who deal in content, are all chasing the idea of going viral. Images will boost your post’s potential for going viral. For more data-driven insights on how to help your content go viral, check out the infographic below.
PR Daily
DECEMBER 7, 2015
For content providers looking to make an impact on Facebook, it’s not enough to simply go viral anymore—you must be the right type of viral. A change in Facebook’s news feed algorithm will essentially work to push down some types of viral posts that appear in users’ feeds.
PR Daily
MARCH 28, 2016
Lesson One about women: They like syrupy, sentimental content on Valentine's Day—images of flowers, chocolates and walks on the beach. Lesson Two: Everybody knows guys drive better than women. OK, OK! You're right! False on both counts, says Ford Motor Co. And I agree!)
PR Daily
APRIL 26, 2016
I first started practicing PR over a decade ago, when clients thought that “going viral” meant getting their product on “The Oprah Winfrey Show.”. We want to go viral!" (If If you doubt the stress from working in PR, imagine trying to force a pair of shoelaces go viral.).
PR Daily
JANUARY 24, 2017
Did you know infographics are shared 3X more than any other content? Even more impressive: They can increase your content marketing profits by as much as 12%.
PR Daily
DECEMBER 7, 2016
All execs want their videos to go viral. She says it’s better to build an organic following for video content over time than to pursue one-off virality. However, no one knows what really makes a clip infectious—and the few that do spread like contagions are usually “one-hit wonders.”.
PR Daily
FEBRUARY 16, 2015
Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.
PR Daily
MAY 23, 2016
It’s the simple joys,” now-viral sensation Candice Payne recently said, and Internet users—along with marketers—agree. Users applauded Kohl’s efforts to embrace the viral ambassador: @Kohls I love this! Viral sensation boosts sales and brand exposure.
Melissa Agnes
MARCH 28, 2016
For example, fail to judge or appreciate the negative emotion stirred by an incident or an issue, and you can very quickly find yourself dealing with a viral crisis that continues to spiral beyond control. Within a few hours, this panic had escalated to a viral point.
PR Daily
FEBRUARY 8, 2016
Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets.
PR Daily
MAY 4, 2015
If you’re a frequent social media user, you’ve probably seen photos of people with little yellow and orange icons above their faces with a number. They’re using a Microsoft product called how-old.net. It’s supposed to predict the age you look in that photo, and it’s kind of a cool feature.
PR Daily
AUGUST 21, 2015
Last month, a series of very silly “engagement” photos of a smiling man frolicking in a park with a burrito went viral. They even appeared on. Buzzfeed. A few weeks later, McDonald’s released a very similar-looking series of photos to promote its new $2.50 double cheeseburger combo.
PR Daily
JUNE 8, 2015
Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action.
PR Daily
APRIL 22, 2016
ESPN has taken former Boston Red Sox pitcher Curt Schilling off the mound. In a strategic and somewhat predictable move, the broadcast network has parted ways with its former analyst. The final straw was a controversial Facebook post, which has since been deleted.
PR Daily
JUNE 8, 2015
million tweets in the last few weeks of May, and no sign of slowing, the hashtag #CharlieCharlieChallenge has become a viral sensation. Hashtracking.com has been tracking how the hashtag went viral on Twitter and on Instagram, spawning Charlie Charlie Challenge accounts like this.
PR Daily
SEPTEMBER 3, 2015
Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center. It’s a battle between respect for sensibilities and the need to raise awareness of a crisis.
Waxing UnLyrical
FEBRUARY 26, 2013
A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.”
PR Daily
APRIL 6, 2016
In product marketing, having the right spokesperson can go a long way. Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? What if that man were two-time Daytona 500 champ Dale Earnhardt Jr.?
PR Daily
APRIL 2, 2015
Facebook is expanding its mobile app suite, this time with the intriguing video-sharing app called Riff. It was released earlier this week, and signifies Facebook’s continued efforts to compete with the likes of YouTube. Riff takes the concept of video sharing and allows your friends to add to it.
PR Daily
JULY 22, 2015
Did you know that a third of all online activity is spent watching video? Or that YouTube reaches more adults than any cable network, according to Adweek ? Online video represents an incredible opportunity to reach new audiences.
PR Daily
MAY 19, 2016
Have you wondered why you’ve never created viral content? Here are six habits you need to change (or forget) to go viral: 1. Viral content is not synonymous with well-received content. People who create viral content know you can’t always be safe.
MaccaPR
SEPTEMBER 3, 2014
Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor.
Sword and the Script
DECEMBER 9, 2014
Dark Social: Antimatter to Viral Fixation. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. Social Media social media marketing social sharing viral marketing
Doktor Spinn
FEBRUARY 6, 2017
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!
Doktor Spinn
FEBRUARY 6, 2017
Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!
Doktor Spinn
OCTOBER 30, 2015
In Stage 1 we will concentrate on the Surround Effect and the Viral Loop. Testing: Fixing The Viral Loop A viral loop is all about social engineering. You can get all fancy about socially engineering a great variety of viral loops, but as a startup, you need to focus on one.
Norton's Notes
JUNE 26, 2015
I came across this amusing stunt the other day a great prank style stunt from viral marketing agency Thinkmodo for a new car selling app called Carlister. Amusing PR Stunts Public Relations Video Parking meter Stunts viral
Mark My Words
JULY 31, 2015
Mark My Words cecil crisis management hunting viral palmerCecil was not a lucky lion. First being named after the unreformed imperialist who invented the concentration camp; then to be slowly killed, skinned and decapitated; and finally, to become a meme of the moment and plundered worldwide –from stuffed toy makers to press offices groping for a current analogy.
Doktor Spinn
FEBRUARY 5, 2017
Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle! Still hungry for viral success?
PR Daily
AUGUST 16, 2016
To accommodate consumers, many department stores have established policies that permit women to breastfeed anywhere inside their establishments. Despite that, every couple of months there’s another story of a woman who is told she cannot breastfeed in one of these department stores.
Sword and the Script
JULY 2, 2016
1) The Science of Viral Content. Also see: Viral Marketing: The Hope, Hype and Helplessness . Social Media infographics marketing psychology social media marketing survey cliff notes surveys unscripted marketing viral marketing
PR Daily
MARCH 20, 2016
To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”. Deploy viral power. The world’s best communications pros are also some the best storytellers.
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