Media Training: 3 Essential Lessons

Polaris

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. For one thing, media are not looking for Shakespeare. Media Training

Media Training in Minutes: The Pre-Interview Prep Call

Rock the Status Quo

Finding time for media training can be difficult. Calling a client 10-15 minutes before a media interview to make sure they’re prepped and ready to go. What turns a mediocre media interview into a fabulous one? Do you have a helpful media training tip to share?

Trending Sources

Media Training Class: Top 9 Mistakes Even Trained Spokespersons Make When Talking To Reporters

Doktor Spinn

Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons. Therefore, many leaders, politicians, and communication professionals invest in media training.

3 media training mistakes to avoid

PR Daily

Media training is invaluable to any spokesperson, on any issue, in any setting. However, the key to training interviewees to answer a reporter’s questions is to help them understand they can’t always move to that main message.

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

Why Companies Should Be Training All Employees to Use Social Media

Cision

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

We had a media training session this week involving one of our larger clients last week. I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media.

Short List: Media Training Fundamentals

TrendKite

One thing that is often put on the “nice to have” rather than the “must do” list is formal media training. Brand PR professionals and agency staff should still make the effort to ensure that spokespeople have basic media skills.

How to Offer Media Training to Your Clients

Solo PR Pro

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. Media Media Training PR 2.0

5 tips for creating powerful key messages

Public Relations Sydney

Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. Entrepreneur PR tips media interview tips media interviews Media training media training tips

How Humour Makes Your Message More Palatable. and More Powerful

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training

The world before social media (Funny Infographic)

Norton's Notes

I have created a couple in the last 12 months one was a social media timeline and the other was a social media cheat sheet with all the picture and video sizes in it. Amusing Marketing Social Media Training and Tips infographic world

Media Interview Tips From Top Journalists

ImPRessions - Crenshaw Communications

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. In media prep sessions, I always tell clients not to feel compelled to fill a silent period during an interview.

Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators

PR News

Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social mediaYou’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.

Eight Ideas to Unlearn this Summer: A Communicator’s Checklist

PR News

Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 3) They don’t know what information can or cannot be shared with media.

Social media is easier than PR

Stuart Bruce

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. public relations social media Training online PR PR training

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Nine essential tips when carrying out a social media audit

Norton's Notes

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. It’s 2016 and social media marketing is not unique or new anymore – hell everyone now thinks there an expert.

A 2-Minute Public Speaking Hack Using Body Language

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. If you need help improving your presentation skills, try the 2-minute power pose or get in touch to learn more about our training sessions. Media Training

Five Critical Trends in Digital PR You Must Act On

Norton's Notes

Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.

6 Conversational Habits That May Be Hurting Your Professional Career

PR News

Media TrainingConversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt… Continued.

Senior PR practitioners lack digital and social media management skills

Stuart Bruce

The report also highlights the continuing lack of digital and social skills, which I should be celebrating as it evidences the continuing need for my consultancy and training business. Mainstream media will always be a vitally important part of PR strategy, but has never been all of it.

The Public Relations Grand Slam

Mora Communications

You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward.

Successful Media Interviews & Body Language: What You Need To Know

Polaris

In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). In my experience in media training sessions, there’s no substitute for seeing yourself on camera.

#measurePR Recap: Complying Socially with Eric Schwartzman

Waxing UnLyrical

The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace. Training is key, for everyone. Guest Post by Jen Zingsheim Phillips.

PR measurement and digital communications two biggest skills gaps for PR

Stuart Bruce

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months.

Communication in Top Eight Digital Skills Needed

The Proactive Report

the “native language” of each platform” Search & research: Search is now viewed as a media source. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Since we communicate online and in social media it’s vital to understand the etiquette for digital communication overall, as well as the rules of engagement on each platform. Online PR digital skills media training

PR Interviews: Michael White Lansons

Norton's Notes

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Which is your social media platform of choice and why? NodeXL by the Social Media Research Foundation builds network graphs from Twitter data.

The Three Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings.

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

The importance of having a media policy [example]

Public Relations Sydney

A media policy is essential for maximising all media opportunities – for any type of business, even if you are working from home. The benefits of having a media policy in place include: You can feel confident and well prepared for the interview. Example media policy.

Free Report! The Keys to Building a Successful Social Media Team

Cision

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Drive traffic.

Report: Instagram is officially the platform of choice for brand engagement

Norton's Notes

This study by Forrester points out the differences in user engagement between social media platforms Facebook, Twitter and Instagram. Social media examiner commented: “Marketers started getting excited about Instagram when the first studies indicated that the audience seemed to use the channel for shopping. News Public Relations Social Media Training and Tips Instagram online engagement

Are social media certification programs a worthwhile investment?

Communications Conversations

“Are social media certification programs worth it? If Joe’s Social Media Gurus is doing the certifying: Not so much. Let’s say you have two options: Hootsuite University or the Rutgers Mini-MBA in Social Media Marketing.

So Your Spokesperson Flew the Coop…

Waxing UnLyrical

Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode.

Media Interview Skills: Why Silence Is Not Always Golden

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. A video of the comic’s performance went viral, the media piled on. One headline proclaimed: “ Bill Cosby’s Silence on Rape Allegations Makes Huge Media Noise.”

Radio 10

I Can’t Use National Media

Mora Communications

If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.