What is Media Training, the 2020 Version

HMA Public Relations

The HMA team regularly provides media training to our clients. As Alison shared in her blog post on the topic, these sessions provide the client spokespeople […] The post What is Media Training, the 2020 Version appeared first on HMA Public Relations. Media Relations Public Relations What is.Wednesday Abbie Fink media relations phoenix Media Training media training phoenix

What is Media Training?

HMA Public Relations

Join us as we delve into another “tool” in the PR toolbox – media training. The post What is Media Training? Featured Media Relations Public Relations Alison Bailin Alison Bailin Batz HMA PR HMA PR Team HMA Public Relations Media Training The PR ToolboxIs your business in need? We're happy to share our expertise. learn more. appeared first on HMA Public Relations.

Big Bang Media Training

HMA Public Relations

HMA Public Relations regularly provides media training sessions for our clients. Media training is designed to help you work with the media instead of against them. […]. The post Big Bang Media Training appeared first on HMA Public Relations. Featured Media Relations Amy Farrah Fowler HMA Public Relations Media Training Shelden Cooper The Big Bang Theory

PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new tips to incorporate into your media training arsenal. Good media training builds confidence.

5 great media training tips

Public Relations Sydney

Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media. The post 5 great media training tips appeared first on Public Relations Sydney. Journalists are always on the lookout for new and interesting stories […].

Not All Media Trainings Are Evidence-Based


If you are a senior manager or spokesperson of an organization there is a high probability you will have followed a media training session at one time in your career. These trainings are typically conducted by external consultants and will always involve a mix of theory and mock interviews. The post Not All Media Trainings Are Evidence-Based appeared first on Prowly Magazine.

Why I like Zoom for remote media training

Muck Rack

Why I like Zoom for remote media training

4 essential reasons for giving media training to your employees

PR Daily

Don’t put all your media relations eggs in one basket. Savvy communicators all know the benefits of a well-placed story in the media. Earned media can be wildly successful at raising awareness about your brand and enhancing your credibility. By effectively merchandising media hits on digital platforms, you can amplify that success even more. After all, who wouldn’t want to see their company featured in local news, national media coverage or industry outlets?

5 media-training takeaways from the Democratic Debate

Agility PR Solutions

The post 5 media-training takeaways from the Democratic Debate appeared first on Agility PR Solutions. Analysis Public Relations media relationsRegardless of political affiliation or which presidential candidate you support, Thursday’s Democratic Debate was a case study in stage presence. There are many do’s and don’ts for giving a great on-camera interview, some of which we saw in the debate.

2020 media training—10 tips for developing effective spokespersons

Agility PR Solutions

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. And while the use of social media as a source of news has sharply increased in recent years, offline and online print and broadcast media content continues to play a critical role in shaping stakeholder perception […]. Analysis Public Relations media relations

The hidden advantages of remote media training

Muck Rack

The hidden advantages of remote media training

Media Training in Minutes: The Pre-Interview Prep Call

Rock the Status Quo

Finding time for media training can be difficult. Calling a client 10-15 minutes before a media interview to make sure they’re prepped and ready to go. Because we deal with media every single day, we can take for granted how easily dealing with media can be for us, but it’s important to remember that it doesn’t for most of our clients. What turns a mediocre media interview into a fabulous one? Public Relations media training

Why tax-funded media training is a bad idea in Scandinavia

Doctor Spin

Obviously, I’m positive to media training. But as the Finnish finance minister’s resignation shows , getting media training as a public official isn’t without its concerns. Katri Kulmini stepped down after having received media training at 1,500 EUR an hour for a total of 50,000 EUR (57,000 USD). And still, even at 1,500 EUR per hour, 50,000 EUR amounts to almost a full week of media training.

20 excuses to reject media training

PR Daily

Many articles can tell you why you should get media training, but I’ve never seen a post telling people why they shouldn’t pursue the PR effort. Here are 20 reasons why you, your clients or your colleagues might reject an offer to prepare for the next media interview or press conference: [RELATED: Join us at NPR Headquarters for the PR Daily World Conference. ]. You’re convinced that media skills are innate and that no training could improve your effectiveness.

3 media training mistakes to avoid

PR Daily

Media training is invaluable to any spokesperson, on any issue, in any setting. However, the key to training interviewees to answer a reporter’s questions is to help them understand they can’t always move to that main message. Tripp Frohlichstein is president of MediaMasters Training That is, as long as it’s done right. Done incorrectly, it can damage the ability of your representative to communicate effectively and could harm the organization.

How to determine if you need media training

PR Daily

When I search Twitter for the term "media training," I frequently come across a tweet that suggests a celebrity or politician who said something controversial "needs media training.". That's true in some cases, but people often reflexively want to send everyone who's ever uttered a controversial or provocative comment to media training. Media training isn't about preventing people from ever expressing an unpopular or controversial view.

Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

We had a media training session this week involving one of our larger clients last week. I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media. As competition has escalated, news media outlets have become increasingly obsessed with their audience numbers.

Media Training: How To Pick A Trainer So You Shine In The Spotlight


The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. Look for a media trainer who has experience on both sides of the microphone. A media trainer who has experience as a journalist is able to use realistic scenarios to train a spokesperson and manage your expectations.

Media Training in 2020: Tips and Trends [Guide]


Anyone who has to represent an organization or a business or anyone that needs to reach the public has to successfully deal with the media. Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Media Training in 2020. Media training doesn’t only involve knowing what the messages are and the best way to convey them.

Short List: Media Training Fundamentals


One thing that is often put on the “nice to have” rather than the “must do” list is formal media training. Brand PR professionals and agency staff should still make the effort to ensure that spokespeople have basic media skills. Even if you have to do the training yourself, make sure that anyone who will participate in an interview has a good grasp of these fundamentals.

How to Offer Media Training to Your Clients

Solo PR Pro

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal. Good basic media training materials can include: Key messages- obvious, but important. When to hire a professional media trainer.

Why and how your reps should tap into media training

PR Daily

Here are tips to incorporate into your media training arsenal: Prepare your spokesperson for different kinds of reporters. Good media coaching goes beyond prepared messages; it can include on-the-spot strategizing on how to neutralize an uncertain or even negative scenario with disarming, non-defensive responses. Much of the media prep work should focus on condensing a longer or more complex thought into something we all can understand.

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

Media Training is Vital to Your Brand’s Success


Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve. Leaders need to lead, even in dealing with the media and talking in front of others. Of course, the training needs to happen, but like almost everything, we get better as we practice doing it right… practice done wrong will not lead to improvement though. That’s the way to become an expert at media interviews.

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

Why is good social media training so hard to find?

Communications Conversations

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. When it comes to social media education, I see a clear gap in the following areas: Strategy –despite the fact that almost everyone that works in the social media realm lists this competency on their resume. Exactly what we need for social media and/or digital.

Media Training Class: Top 9 Mistakes Even Trained Spokespersons Make When Talking To Reporters

Doctor Spin

Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons. Therefore, many leaders, politicians, and communication professionals invest in media training. Still, many have expressed their concerns about corporate media training in general. They say: “You can always spot a media trained person.

Master Video Conferences With These 5 Steps


And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders? We preach the commandments of media readiness to clients preparing for TV interviews but often do not dress for the camera ourselves.

How Should You Change Your Media Relations Approach in the New Journalism Landscape?


In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. PR Training journalism Media Relations Media Training reporters

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. However, there are online media outlets as well as bloggers and other influential individuals who have the ability to get consumers to act or behave a certain way. What is it that makes any media professional want to work with you?

Five Tips to Make an Impression on Phone Interviews

Ishmael's Corner

The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Needless to say, COVID-19 has changed the way people live, work and play. How can we as communications consultants help our clients adjust to this new normal and maximize interviews over the phone? These five.more.

How to spark joy with winning social media tactics

PR Daily

Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? De-clutter them with the Your 2019 Essential Skills for Social Media Virtual Summit taking place Friday, April 19 from noon to 3:15 p.m. Participants will learn how to: Use your top social media channels to create effective and engaging campaigns.

A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. The advantage is that there’s no aggressive journalist to challenge him, which can be very important for a nervous or media-shy executive. He has clearly benefited from excellent media training. crisis management PR Fish Bowl public relations CEO apology crisis PR Media Training Spokesperson

Why senior social media leaders should apply to this exclusive membership organization

PR Daily

The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team. As a social media leader, you know that the rules for online success are constantly changing. If your team is struggling to get the training and resources you need to keep up, you’re not alone. Members enjoy the following benefits: For the social media leader: Participation in a members-only leadership forum.

Being Smart and Strategic When Navigating the Current News Cycle


At MediaSource, we’ve been speaking with our key media contacts to keep a pulse on what’s happening in newsrooms, and speaking regularly with our partners in journalism. To help your team, we’re sharing our approach, which is based on experience and feedback from our long-term media relationships. At the moment, with interest and resources all pointed squarely toward the coronavirus outbreak, unrelated feature stories are not resonating well with the media.

How to Maintain Relationships With Journalists During the Pandemic


The COVID-19 pandemic is creating unprecedented challenges for the news media. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down. Communicators can also be the “helpers” to the media right now. PR Training coronavirus Media Relations Media Training

Skype 125

How Talking TOO Much Can Create a Crisis Where There is None

Garrett Public Relations

communications crisis communications crisis PR media interviews media relations PR PR crisis public relations consulting crisis media training tips PR consultantSome people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet.

How do you avoid answering a hard question?

HMA Public Relations

In today’s media climate, surprising and hard-hitting interview questions can come at any time – and about any topic. Featured Public Relations bridge HMA Public Relations Media Training pivot PR Daily respond to a question you can't answerCheck out these tips to avoid answering hard questions. The post How do you avoid answering a hard question? appeared first on HMA Public Relations.

How to prepare yourself to be a virtual expert resource

HMA Public Relations

As media outlets navigate COVID-19, many television and radio stations aren’t allowing in-studio guests for the near future. Featured Media Relations Tip for Tuesday Abbie S. Fink COVID-19 expert resource Media Training virtual interviewsLearn more about how you can prepare for virtual interviews. The post How to prepare yourself to be a virtual expert resource appeared first on HMA Public Relations.

11 top tips to nail your next media interview


If you’re a follower of our Twitter page, you will know we regularly tweet our expert advice on how to best prepare for and behave in media interviews. Of course, 140 characters is simply not enough to equip you with the skills you need to be fully prepared, so we’ve summarised them into our top 11 takeaway tips so you can excel in your next media interview. Speaking to the media is much like a performance and so enthusiasm is essential in order to resonate with your audience.