The Big Question: Executive Media Training
MARCH 17, 2017
As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. The post The Big Question: Executive Media Training appeared first on Spin Sucks.
Media Training Tips for Small and Large Interviews
JUNE 1, 2016
Gini Dietrich has media training tips to be used in both big and small interviews. The post Media Training Tips for Small and Large Interviews appeared first on Spin Sucks. With experience comes stories. And with stories comes best practices.
Media Training: 3 Essential Lessons
MARCH 24, 2015
We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. For one thing, media are not looking for Shakespeare. Media Training
How Media Training Could Have Saved Five Olympic Athletes
AUGUST 15, 2012
Media training , long considered a mainstay of public relations, is more important today than ever before, but must include the appropriate use of social media. Some of the training includes rehearsal of approved talking points, and stopping to think before responding.
Media Training in Minutes: The Pre-Interview Prep Call
Rock the Status Quo
NOVEMBER 18, 2015
Finding time for media training can be difficult. Calling a client 10-15 minutes before a media interview to make sure they’re prepped and ready to go. What turns a mediocre media interview into a fabulous one? Do you have a helpful media training tip to share?
How to determine if you need media training
JUNE 16, 2015
When I search Twitter for the term "media training," I frequently come across a tweet that suggests a celebrity or politician who said something controversial "needs media training.". Is the spokesperson or public figure familiar with the rules of working with the media?
Media Training: How To Pick A Trainer So You Shine In The Spotlight
NOVEMBER 19, 2014
The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. Media Training
Why is good social media training so hard to find?
MARCH 21, 2017
Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now.
Short List: Media Training Fundamentals
JULY 24, 2015
One thing that is often put on the “nice to have” rather than the “must do” list is formal media training. Brand PR professionals and agency staff should still make the effort to ensure that spokespeople have basic media skills.
Do Nice Headlines Finish First? Tech Media Training Redux
AUGUST 11, 2014
We had a media training session this week involving one of our larger clients last week. I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media.
A PR Professional Became the Story in the Ken Starr Interview
JUNE 8, 2016
Related Stories The Ultimate Guide to Media Interviews Media Training Tips for Small and Large Interviews The Secret Behind Crisis Communications. During a recent interview with Ken Starr, his PR counsel becomes the story when she stops an interview, coaches him, and returns.
Why Companies Should Be Training All Employees to Use Social Media
AUGUST 10, 2015
By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Want to learn how to turn your employees into brand advocates on social media?
How to Offer Media Training to Your Clients
Solo PR Pro
JULY 14, 2015
If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople.
The Ultimate Guide to Media Interviews
JANUARY 15, 2015
In a past life, I did a ton of media training. Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. By Gini Dietrich.
5 Tips to Pitching Success – When PR Stands for “Personal” Relations
MARCH 25, 2015
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. Media Media Training PR 2.0
Time for Communicators to Jump on the Online Course Train
JANUARY 7, 2015
Next consider what Hewlett Packard has done through its HP Life Program —a free online learning platform that trains students, entrepreneurs, and small business owners to apply IT and business skills.
5 tips for creating powerful key messages
Public Relations Sydney
APRIL 27, 2015
Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. Entrepreneur PR tips media interview tips media interviews Media training media training tips
The Hillary Clinton PR Campaign
MAY 26, 2015
The Social Media Campaign. For those of you who have been doing PR for more than eight years, you’ll remember that a lot of what we did before social media was message creation and training. By Gini Dietrich.
How Humour Makes Your Message More Palatable. and More Powerful
NOVEMBER 26, 2014
Yet public speaking and media interview skills are essential for most executives and business owners. If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training
Media Interview Tips From Top Journalists
ImPRessions - Crenshaw Communications
APRIL 1, 2016
Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. In media prep sessions, I always tell clients not to feel compelled to fill a silent period during an interview.
9 Ways to Prepare for the Unprepared Reporter
OCTOBER 21, 2014
Client relations Journalism Media Training Public Relations Uncategorized interview interviewing media Media relations media training PR preparation Reporters
The world before social media (Funny Infographic)
OCTOBER 21, 2014
I have created a couple in the last 12 months one was a social media timeline and the other was a social media cheat sheet with all the picture and video sizes in it. Amusing Marketing Social Media Training and Tips infographic world
Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators
JUNE 26, 2016
Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations Media Training Research Social Media Staffing and Management branding crisis diversity measurement media relations social mediaYou’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.
Eight Ideas to Unlearn this Summer: A Communicator’s Checklist
JULY 20, 2016
Crisis Management Digital PR General Internal Communication Media Relations Media Training Social Media Staffing and Management agencies clients customer service Internal Communications media relations Millennials professional development social mediaSand between your tanned toes and the relaxing sound of waves hitting the shore. Happy hour that begins at 4pm (it’s 5’oclock somewhere). Visiting new places.
Digital PR spend increases significantly, but still not enough investment in training
OCTOBER 6, 2016
The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.
Can I Quote You on That? Three Interviewing Blunders to Avoid
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 3) They don’t know what information can or cannot be shared with media.
Nine essential tips when carrying out a social media audit
SEPTEMBER 16, 2016
We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. It’s 2016 and social media marketing is not unique or new anymore – hell everyone now thinks there an expert.
Social media is easier than PR
JUNE 24, 2014
While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. public relations social media Training online PR PR training
A 2-Minute Public Speaking Hack Using Body Language
NOVEMBER 22, 2014
Yet public speaking and media interview skills are essential for most executives and business owners. If you need help improving your presentation skills, try the 2-minute power pose or get in touch to learn more about our training sessions. Media Training
PR and social media set for continued growth
JULY 15, 2014
Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.
6 Conversational Habits That May Be Hurting Your Professional Career
APRIL 14, 2016
Media TrainingConversing one-on-one reminds me of writing by hand—they’re both modes of communication that have been eroded by the electronic screens that are perpetually in front of our faces. There’s an important distinction to be made between these two modes. Poor penmanship is not likely to hurt your career, but poor conversational skills likely will hurt… Continued.
Five Critical Trends in Digital PR You Must Act On
OCTOBER 13, 2014
Paid media has opportunities, but agencies need to prove themselves. I’ve been banging the drum for paid media for a long, long time, but PR is naturally reticent to embrace it. Against this, however, 44% typically spend only 1% to 10% of client budgets on digital and social media.
Senior PR practitioners lack digital and social media management skills
FEBRUARY 24, 2015
The report also highlights the continuing lack of digital and social skills, which I should be celebrating as it evidences the continuing need for my consultancy and training business. Mainstream media will always be a vitally important part of PR strategy, but has never been all of it.
Social Media Training Programs | Spin Sucks
SEPTEMBER 16, 2010
She asks, “What types of training programs can companies institute to help establish proper social media programs for their company? As we know social media isn’t left for just one or two in a company, but is integrated in all areas. Create a social media policy.
The Public Relations Grand Slam
AUGUST 12, 2015
You are launching a professional media relations campaign, not playing the lottery. PR is a cumulative process, use what you can from each media placement and keep moving forward.
Successful Media Interviews & Body Language: What You Need To Know
DECEMBER 3, 2014
In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). In my experience in media training sessions, there’s no substitute for seeing yourself on camera.
#measurePR Recap: Complying Socially with Eric Schwartzman
MARCH 19, 2014
The primary discussion centered on privacy, and what the boundaries are for those who monitor social media. The chat was kicked off with a question about the risks of social media monitoring in the workplace. Training is key, for everyone. Guest Post by Jen Zingsheim Phillips.
A Q&A with NECN’s Peter Howe
DECEMBER 18, 2015
The media landscape changes every day, so we are constantly communicating with our friends in the fourth estate to make sure we are staying current and relevant. Q: How much of an impact does social media have on how you cover the news?
Communication in Top Eight Digital Skills Needed
The Proactive Report
OCTOBER 19, 2015
the “native language” of each platform” Search & research: Search is now viewed as a media source. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Since we communicate online and in social media it’s vital to understand the etiquette for digital communication overall, as well as the rules of engagement on each platform. Online PR digital skills media training
PR measurement and digital communications two biggest skills gaps for PR
MARCH 3, 2015
The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months.