PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. Here are some “must-dos” along with new tips to incorporate into your media training arsenal. Good media training builds confidence.

Media Training: 3 Essential Lessons

Polaris

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. For one thing, media are not looking for Shakespeare. Media Training

The hidden advantages of remote media training

Muck Rack

The hidden advantages of remote media training

Media Training in Minutes: The Pre-Interview Prep Call

Rock the Status Quo

Finding time for media training can be difficult. Calling a client 10-15 minutes before a media interview to make sure they’re prepped and ready to go. What turns a mediocre media interview into a fabulous one? Do you have a helpful media training tip to share?

Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

We had a media training session this week involving one of our larger clients last week. I love these sessions because they help us bond with clients, and share experiences and observations about the worlds of technology and the media.

Media Training: How To Pick A Trainer So You Shine In The Spotlight

Polaris

The idea of a media interview is enough to cause even the most confident executive to break into a cold sweat. To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. Media Training

3 media training mistakes to avoid

PR Daily

Media training is invaluable to any spokesperson, on any issue, in any setting. However, the key to training interviewees to answer a reporter’s questions is to help them understand they can’t always move to that main message.

How to Offer Media Training to Your Clients

Solo PR Pro

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople.

Short List: Media Training Fundamentals

TrendKite

One thing that is often put on the “nice to have” rather than the “must do” list is formal media training. Brand PR professionals and agency staff should still make the effort to ensure that spokespeople have basic media skills.

How to determine if you need media training

PR Daily

When I search Twitter for the term "media training," I frequently come across a tweet that suggests a celebrity or politician who said something controversial "needs media training.". Is the spokesperson or public figure familiar with the rules of working with the media?

20 excuses to reject media training

PR Daily

Many articles can tell you why you should get media training, but I’ve never seen a post telling people why they shouldn’t pursue the PR effort. Here are 20 reasons why you, your clients or your colleagues might reject an offer to prepare for the next media interview or press conference: [RELATED: Join us at NPR Headquarters for the PR Daily World Conference. ]. You’re convinced that media skills are innate and that no training could improve your effectiveness.

Why is good social media training so hard to find?

Communications Conversations

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now.

Why and how your reps should tap into media training

PR Daily

Here are tips to incorporate into your media training arsenal: Prepare your spokesperson for different kinds of reporters. Much of the media prep work should focus on condensing a longer or more complex thought into something we all can understand.

Media Training Class: Top 9 Mistakes Even Trained Spokespersons Make When Talking To Reporters

Doktor Spinn

Over the years, I’ve must’ve done between 50-60 media training sessions with corporate- or political spokespersons. Therefore, many leaders, politicians, and communication professionals invest in media training.

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

Media interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis. If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media training

Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess.

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

1 complaint from media about PR pros. Be more precise than most of your competitors who merely rely on media databases for beat information. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. The advantage is that there’s no aggressive journalist to challenge him, which can be very important for a nervous or media-shy executive.

4 Steps to Take Media Relationships to the Next Level

PRSay

A good question to ask is “How is the changing media environment is affecting you personally?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

The Importance of Networking Outside the Office

PRSay

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”.

3 Types of Information Journalists Want You to Pitch Them

PRSay

I frequently hear trained communicators lament to me the following: “Journalists don’t want to cover our subject anymore.”. They just go back to the drawing board and figure out ways to make themselves more useful to the media. Get more media pitching knowledge from Michael Smart here.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. Media Media Training PR 2.0

Why Companies Should Be Training All Employees to Use Social Media

Cision

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Mark Zuckerberg Offers a PR Lesson on Capitol Hill

PR News

Media Training PR News Blogger NetworkPR professionals say it all the time. They repeat the phrase so often sometimes its meaning gets lost. I’ll admit, my eyes roll when this concept is the first takeaway of a submitted essay I’m editing or a presentation I’m hearing at a trade event.

Free Report! The Keys to Building a Successful Social Media Team

Cision

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Drive traffic.

Communication in Top Eight Digital Skills Needed

The Proactive Report

the “native language” of each platform” Search & research: Search is now viewed as a media source. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.) Since we communicate online and in social media it’s vital to understand the etiquette for digital communication overall, as well as the rules of engagement on each platform. Online PR digital skills media training

The Key to Successful Top-Tier Media Pitching

PRSay

After a month of arranging and preparing for the experience, here’s my primary takeaway: Successful top-tier media pitching is all about developing deep empathy for the individual influencer you’re targeting. Get more media pitching knowledge from Michael Smart here.

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top.

Don’t Compare Your Beginning to Someone Else’s End

PRSay

You and I see somebody else’s glistening placement in a sought-after media outlet. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

5 tips for creating powerful key messages

Public Relations Sydney

Communicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media. Entrepreneur PR tips media interview tips media interviews Media training media training tips

How to Uncover Great Story Ideas

PRSay

Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” Don’t ask, “What’s going on that the media would be interested in?”

How To 123

Taking Local Stories National

PRSay

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get.

Local 97

Public Speaking Myths

HMA Public Relations

Featured PR Observations and Preferences Debunking Public Speaking Myths Forbes Ken Sterling Media Training Public Relations Public Speaking Myths Public Speaking TrainingIn a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking.

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

The Three Biggest Media Mistakes Top Executives Make

Cision

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Oftentimes, they encounter such objections during media interviews, panel discussions, and contentious client meetings.

Media 184

Success When You DON’T Pitch

PRSay

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. You can determine media needs by: Watching their social media posts to see what they are working on. Get more media pitching knowledge from Smart here.

A 2-Minute Public Speaking Hack Using Body Language

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. If you need help improving your presentation skills, try the 2-minute power pose or get in touch to learn more about our training sessions. Media Training

When Pitches Require More Than Newsworthiness

PRSay

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.”

The Importance of Empathy in Media Relations

PRSay

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. PR Training Media Relations Media Training

Media Interview Tips From Top Journalists

ImPRessions - Crenshaw Communications

Because we spend time preparing clients for meetings with journalists, PR people tend to study media interviews from the perspective of the person getting questions. In media prep sessions, I always tell clients not to feel compelled to fill a silent period during an interview.

Successful Media Interviews & Body Language: What You Need To Know

Polaris

In fact, how you look can help you land a job, make a sale, persuade a team to your point of view—and lead to incredibly successful media interview s (or some utter disasters). In my experience in media training sessions, there’s no substitute for seeing yourself on camera.

How Humour Makes Your Message More Palatable. and More Powerful

Polaris

Yet public speaking and media interview skills are essential for most executives and business owners. If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training