4 Building Blocks for Social Selling Systems on Social Media


Today, brands must implement social listening to manage a successful social selling system. Best Practices Featured social listening social selling system

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. Are there other CRM systems you are fond of?

How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis

Melissa Agnes

When working with clients to plan for and prepare for this type of high-risk scenario, one important question that we always address is: “In the event that our systems are down, what is the best alternative measure for communicating with stakeholders?”

Nearly 800 flights canceled after Delta system outage

PR Daily

After a massive system outage that Delta Airlines suffered early Monday, flights have resumed, but the nightmare isn’t over for travelers whose flights were canceled. In terms of crisis—and customer backlash online—airlines organizations often draw the short end of the stick.

Why Livefyre Is The Best Blog Comment System Evah

Waxing UnLyrical

I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. I’m not one to get overly excited by blog comment systems, but this one has me blown away. This is part of the Blogging for Grasshoppers series.

3 examples of increased ROI with newsroom centered digital communications strategies


Cook Children's Health Care System Cook Children's has made its newsroom an online destination for not only parents, but the industry and media alike. In record time, Cook Children's Health Care System gained a large loyal audience with a (visitor returning rate) of over 89%.

System Administrator (z/Linux) - Poughkeepsie, NY

Flack Me

Company: Marist College Location: Poughkeepsie, New York Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

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Marketing Systems Analyst - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

New Media Developer/Systems Administrator - Indianapolis, IN

Flack Me

Company: Indiana University Location: Indianapolis, Indiana Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time

3 reasons to stop putting doctors in your health system’s ad campaigns

PR Daily

Instead, I’m suggesting that hospitals and health systems should proceed with caution before a physician becomes the subject of an ad campaign. I love my doctor. Still, I would never feature him in an advertising campaign. Don’t get me wrong, my doctor is charismatic, personable, compassionate and really knows his stuff—all qualities any “good” physician should have. However, my care isn’t about my doctor. My care is about me. I think your patients will agree.

Dishonoured: How the Beckham knighthood scandal reveals the rot at the heart of the honours system

Mark My Words

Sunday Times, 12.02.17. Mark Borkowski, a public relations expert, argued that brand Beckham was having a “wobble” rather than a “tumble” He added: “It’s now all about recovery and it will be business as usual.” ” Mark Comments

Dishonoured How the Beckham knighthood scandal reveals the rot at the heart of the honours system

Mark My Words

Sunday Times, 12.02.17. Read here: [link]. Mark Comments

#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems.

Simple HTML & CSS Tips for Landing Pages & Blog Posts

PR 20/20

Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor. A polished landing page or blog post can mean the difference between conversion and lost opportunity.

PR Insights from the 2017 Trust Barometer

The Proactive Report

The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. These things matter even more to those who believe the system is no longer working.

Six Signs Your Brand Needs a Digital Audit

Ron Torossian

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working.

From Media Monitoring to Media Intelligence


If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. For public relations professionals, media monitoring can be both tedious and exciting. As an employee of a PRTech company, I’m obviously a bit biased in […]. Industry Insights & Trends media intelligence Media monitoring

13 Fortunate Truths about PR

PR Matters

PR must, therefore, be responsible for: Informing all relationships (audiences) through a tried-and-test messaging system.

Why We Need a New Way to Measure Earned Media


And so we continue to use legacy systems that no longer serve. Measuring a tweet, a review, or a media mention has stumped many a PR pro, and so we often resorted to the system we knew best. So if these outdated measurement systems are no longer serving, why do we keep them around?

29 Advanced Digital Newsletters That Help You Learn


There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. I Don’t Want To Know About Your Time-Saving Content Curation System, Or You, For That Matter. Content Curation System One. I even had a system.

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Bringing PR Measurement Into the Digital Era


After realizing the limitations of using spreadsheets, some organizations try to solve the problem by taking a more systemic approach and building a solution themselves with business intelligence (BI) tools and data warehouse technology.

The whole news publication process has become faster and more efficient for Daimler


Morawski: “The old system was not intuitive and it was complicated.” ” Although all options for a new system were arranged for the global sites, local offices needed find their own solution. “Here the system automatically publishes the whole package.

Optimizing Your Content in the New SEO Environment


Original and organic content is key if you want to move up the Google ranking system, but creating engaging content doesn’t stop at text. [By Aaron Broverman].

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How to Write News Release Headlines Reporters Love

Business Wire

Many editorial systems show the first 55 characters of your news release headline.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System.

The Good, the Bad, and the Ugly of AMEC’s New Framework

Katie Paine's Measurement Blog

I’ve also developed a different framework that I use in my work called the 6-Step System for Perfect Measurement.)

B2B PR vs. B2C PR: What's the difference?


They may decide on a new CRM system in their 11:00 meeting, but at noon, they’ll be deciding where to eat. Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand.

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PR Attribution Has No Silver Bullet


Accessing these backend systems and having experts implement methods for tracking incoming activity generated by a PR program, can help you know more about the outcomes of your efforts.

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Hannah and Her Sister Disrupt PR with Babbler

Flack's Revenge

She explained the system, which turns the traditional model of media relations on its head. It reminded me of the meeting and the inspiration for the system, which sprang from the experiences of Hannah’s sister Sarah Azan (the one on the left), who comes from a PR background.

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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

Fool-proof this system, in the event that systems are down. In other words, ensure there’s a backup system in place. Do you have a backup database, in the event that systems are down?

Israeli Startups Join Axis Innovation at NYSE

Flack's Revenge

Optibus enables a better public transportation system through efficient and real-time scheduling and control. I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE.

CASL — one year on


Recently, a friend had me look at a system that would let him scrape Linkedin and add email addresses to his mailing list without the express permission of those people. RIVER FALLS,WISCONSIN-AUGUST 22,2014: A can of Hormel brand Spam spread.

How to Spearhead The Convergence of PR And Marketing


Marketing is enriched with valuable data — tracking revenue through a customer relations management system (CRM) like Salesforce, or with marketing automation systems like Marketo or Oracle Eloqua. Over the past decade, the lines between PR and marketing have blurred.

How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

In the fifties, Toyota wrote the book on production systems and continuous improvement. At the foundation of TPS (The Toyota Production System) lies the Japanese concept of kaizen. Taiichi Ohno (1912-1990), father of the Toyota Production System.

TCIP #009 – Emergency Evacuation and Re-Entry Planning with Mike McKenna

Melissa Agnes

ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Within this episode Melissa Agnes and Mike McKenna discuss functional-based roles vs. person-based roles; how to make ICS (Incident Command System) work for your corporate culture; what you need to know when it comes to emergency evacuation and re-entry planning; and the importance of testing your plan once it’s been created.

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Salesforce Is Doing Social Crisis Management Right


At that point, the system had failed completely and social media erupted with complaints. NA14 Salesforce System Status Alert. What happens when the largest Customer Relationship Management tool in the world has an unplanned outage?

CEOs Must Be Stewards of Integrity and Inclusion

Return on Reputation

It’s the same school of thought that suggests that the systems to encourage diversity in universities are unfair, but the justice system is color blind.

What Really Goes on in Frank Giustra’s Plane


By this point, she was too sick and her immune system too compromised to fly on a commercial airline. A new book called Clinton Cash by Peter Schweizer throws shade on the Clintons and questions the philanthropic motivations of Canadian billionaire Frank Giustra.

7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Rethink FHRITP: Together We Can Make it Mean Something Good


If enough outsiders find each other though, they will eventually tilt the system enough and become the insiders. One viral video has opened a window on how systemic the language of violence can be in our workplaces if left unchecked.