4 Building Blocks for Social Selling Systems on Social Media

Cision

Today, brands must implement social listening to manage a successful social selling system. Best Practices Featured social listening social selling system

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How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis

Melissa Agnes

When working with clients to plan for and prepare for this type of high-risk scenario, one important question that we always address is: “In the event that our systems are down, what is the best alternative measure for communicating with stakeholders?”

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Marketing Systems Analyst - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Nearly 800 flights canceled after Delta system outage

PR Daily

After a massive system outage that Delta Airlines suffered early Monday, flights have resumed, but the nightmare isn’t over for travelers whose flights were canceled. In terms of crisis—and customer backlash online—airlines organizations often draw the short end of the stick.

Why Livefyre Is The Best Blog Comment System Evah

Waxing UnLyrical

I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. I’m not one to get overly excited by blog comment systems, but this one has me blown away. This is part of the Blogging for Grasshoppers series.

Is there a crisis in the U.S. school system?

PR Daily

Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. There might be a writing crisis in America's schools.

3 reasons to stop putting doctors in your health system’s ad campaigns

PR Daily

Instead, I’m suggesting that hospitals and health systems should proceed with caution before a physician becomes the subject of an ad campaign. I love my doctor. Still, I would never feature him in an advertising campaign. Don’t get me wrong, my doctor is charismatic, personable, compassionate and really knows his stuff—all qualities any “good” physician should have. However, my care isn’t about my doctor. My care is about me. I think your patients will agree.

Dishonoured: How the Beckham knighthood scandal reveals the rot at the heart of the honours system

Mark My Words

Sunday Times, 12.02.17. Mark Borkowski, a public relations expert, argued that brand Beckham was having a “wobble” rather than a “tumble” He added: “It’s now all about recovery and it will be business as usual.” ” Mark Comments

Dishonoured How the Beckham knighthood scandal reveals the rot at the heart of the honours system

Mark My Words

Sunday Times, 12.02.17. Read here: [link]. Mark Comments

How a health system's brand journalism site nearly doubles traffic yearly

PR Daily

About four years ago, Nebraska Methodist Health System opened a specialty women''s hospital in Omaha. There is a lot of competition in pediatrics and family medicine," says Sue Klein, manager of interactive strategy and production services at Nebraska Methodist Health System. "We

Cisco Systems gamifies its blog to drive higher levels of engagement

PR Daily

Already known for a collection of highly targeted and relevant blogs, Cisco Systems. sought to take blogging to a new level, driving higher levels of engagement with more people. Inspiring both readers and bloggers to make more of an impact meant satisfying their desire for intrinsic rewards.

#SocialPR Spotlight: Amanda Roe

Waxing UnLyrical

Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems.

3 examples of increased ROI with newsroom centered digital communications strategies

Presspage

Cook Children's Health Care System Cook Children's has made its newsroom an online destination for not only parents, but the industry and media alike. In record time, Cook Children's Health Care System gained a large loyal audience with a (visitor returning rate) of over 89%.

Crisis Management for Influencers

Ron Torossian

Find an alert system that works for you. There are a variety of options: free alert systems, paid ones, comprehensive systems, but decide on one and get it functioning. A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten.

Why Monitoring Brand Mentions Matters

The Proactive Report

If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. The article takes issue with the Morningstar rating system of mutual funds that many investors rely on. Eyes Open. Tired Awake Young Man.

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PR Insights from the 2017 Trust Barometer

The Proactive Report

The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. These things matter even more to those who believe the system is no longer working.

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From Media Monitoring to Media Intelligence

AirPR

If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. For public relations professionals, media monitoring can be both tedious and exciting. As an employee of a PRTech company, I’m obviously a bit biased in […]. Industry Insights & Trends media intelligence Media monitoring

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Six Signs Your Brand Needs a Digital Audit

Ron Torossian

The definition of a system audit is an investigation into how effectively a business operates in the digital world. It examines all the aspects of an organization addressing what elements are working and not working.

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3 Tips for Building a Measurement Strategy

Cision

Most brands use a customer relationship management system like Salesforce or Microsoft Dynamics to track their prospects’ and customers’ moves; however, CRM systems were originally designed for sales teams and don’t necessarily provide the full picture for marketing and public relations.

Simple HTML & CSS Tips for Landing Pages & Blog Posts

PR 20/20

Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor. A polished landing page or blog post can mean the difference between conversion and lost opportunity.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

Expose yourself to different belief systems and ways of treating our planet (good & bad), contrast challenges and changes. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life.

How to Make Every Part of Your PR Content Strategy More Data-Driven

Prowly

By incorporating more data-driven systems and tactics into their overall strategy, PR teams can be more confident in their campaigns. In order to put your PR strategies into data overdrive, there are five key areas of focus that will bring about the best results.

New Study Highlights Skills Gap in College Graduates

The Proactive Report

Software Revision Control Systems. If you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US.

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3 Digital Tools That Improve PR

The Proactive Report

There are many vendors out there that will provide this service, but you can also work with your webmaster or IT department and build one in WordPress or your Content Management System.

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How Murals Wallpaper uses Prezly for link building

Prezly

“Buzzstream seems to be the go-to system for link builders, but we felt it lacked some real scalability.” Here’s how he describes Prezly; “Prezly is a mash-up of traditional CRM, a content management system like WordPress, and a newsletter system like Mailchimp.”

Why We Need a New Way to Measure Earned Media

Cision

And so we continue to use legacy systems that no longer serve. Measuring a tweet, a review, or a media mention has stumped many a PR pro, and so we often resorted to the system we knew best. So if these outdated measurement systems are no longer serving, why do we keep them around?

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System.

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

Fool-proof this system, in the event that systems are down. In other words, ensure there’s a backup system in place. Do you have a backup database, in the event that systems are down?

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Once your system is in place, it’s easy to feel that you’ve done your bit and simply sit back and let the sun – and your solar panels – do all the work. Your system also needs regular checks to ensure that all the electrical and other components are working correctly and safely.

Three Ways You Can Benefit from #PRSSA

PR Expanded

I have a better understanding of what public relations is and a support system I can go to for career advice. A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner.

Airport Manager (Parking and Ground Transportation) - Sacramento, CA

Flack Me

Company: Sacramento County Airport System Location: Sacramento, California Industry: Advertising - Other Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: $99,055 - $109,202

A Good Cause Hopes to Break Through With Good PR on Mother’s Day

PR News

Most of the time the system works: Stories that deserve to be told are told, and people who make outlandish claims only to gain press coverage usually are weeded out and silenced. As PR pros know, media exposure can be a double-edged sword. At least we hope this is so. Other times, though, PR pros… Continued. The post A Good Cause Hopes to Break Through With Good PR on Mother’s Day appeared first on PR News Blog. Social Media

5 Digital PR Tips to Boost Your Business

The Proactive Report

A CRM system for influencers: Once you are in contact with influencers, analysts, reporters and brand advocates you need a system to keep track of your engagement with them. Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation.

The Good, the Bad, and the Ugly of AMEC’s New Framework

Katie Paine's Measurement Blog

I’ve also developed a different framework that I use in my work called the 6-Step System for Perfect Measurement.)

How to Write News Release Headlines Reporters Love

Business Wire

Many editorial systems show the first 55 characters of your news release headline.

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Ann Convery: Featured Panelist at How to Find and Retain New Customers Event

Mora Communications

Speak Your Business™, Ann’s signature system, uses neuromarketing and other tools to show business owners how to transform their messages into client magnets that increase revenues, win the pitch, and boost the bottom line.

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Business Wire and Workiva Partner to Reduce Risk and Streamline the Disclosure Process

Business Wire

Wdesk users will be able to seamlessly locate their files in Business Wire’s order-entry system Business Wire Connect, enabling mutual customers to disseminate their messages to the capital markets quickly and securely all from one controlled environment.

Jay Baer Asks [VIDEO]: Is Earned Media and Influencer Attribution Reality or Wishful Thinking?

Cision

Cision uses the Cision ID – their in-house tracking system – and combines it with similar systems owned and managed by a bevy of AdTech partners.

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Behind-The-Scenes: The Life of a Summer Intern

PR Expanded

He is currently an intern at Atlantic Health Systems within the Public Relations and Marketing department. He is now working at Atlantic Health System as a Marketing and PR intern. She is now working at Atlantic Health System as a Digital Marketing intern.