Systemizing Influencer Marketing: Three Things You Should Know
APRIL 19, 2017
The post Systemizing Influencer Marketing: Three Things You Should Know appeared first on Spin Sucks. There is no denying the rise of the “influencer” has led to the growth of influencer marketing.
4 Building Blocks for Social Selling Systems on Social Media
OCTOBER 31, 2015
Today, brands must implement social listening to manage a successful social selling system. Best Practices Featured social listening social selling system
The Benefits of a Three Monitor System. Or not.
DECEMBER 27, 2011
It seems that the major flaw with the three monitor system is that it can lead to unintentional customer service problems. Social Media Brian Meeks Customer Service three monitor systemToday’s guest post is written by Brian Meeks. Gini Dietrich gives me cookies, so I write.
How To Communicate With Stakeholders When Systems Are Down In A Cybersecurity Crisis
NOVEMBER 30, 2016
When working with clients to plan for and prepare for this type of high-risk scenario, one important question that we always address is: “In the event that our systems are down, what is the best alternative measure for communicating with stakeholders?”
Streak: Possibly the Best CRM System for Small Business
JANUARY 30, 2013
Which makes a good CRM system for small business a necessity. Because we can only grow our businesses if we have a system that helps we keep track of conversations in play, as well as those we need to initiate. Are there other CRM systems you are fond of?
Why Livefyre Is The Best Blog Comment System Evah
MARCH 4, 2011
I think Livefyre, the comment system that has been implemented on WUL for just under two months , is da bomb. I’m not one to get overly excited by blog comment systems, but this one has me blown away. This is part of the Blogging for Grasshoppers series.
Cisco Systems gamifies its blog to drive higher levels of engagement
AUGUST 11, 2015
Already known for a collection of highly targeted and relevant blogs, Cisco Systems. sought to take blogging to a new level, driving higher levels of engagement with more people. Inspiring both readers and bloggers to make more of an impact meant satisfying their desire for intrinsic rewards.
How Crisis Communication is Like Blood
MARCH 15, 2016
Communication Crisis blood Bloodstained crises crisis communication defense lines how to monitor a company's reputation human system manage negative outcome reputation management scarsHave you thought about the similarities between blood and crisis communication?
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
The Influential Marketing Blog
DECEMBER 9, 2016
Reputation & Ratings Systems. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends.
How to Improve Your Internal Communications Using Social Media
MAY 24, 2016
Communication Internal company newsletter Dedicated Social Media System Develop a Stronger Open Door Policy Improve Your Internal Communications Integrate Video Content internal communications internal communications strategies Melcrum survey Remote Communication Social Media
How to Build a Strong Foundation for Thought Leadership
MARCH 27, 2017
Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership. The post How to Build a Strong Foundation for Thought Leadership appeared first on Spin Sucks.
The Downside of Social Media: The Comparison Dragon
JANUARY 21, 2016
Content Social Media comparison dragon digital mom guilt informative tools Kelly Azevedo Personality and Social Psychology Bulletin She’s Got Systems social media downside social media toolsThere is a definite downside of social media, which Scott Mautz calls the comparison dragon.
How a health system's brand journalism site nearly doubles traffic yearly
FEBRUARY 19, 2015
About four years ago, Nebraska Methodist Health System opened a specialty women''s hospital in Omaha. There is a lot of competition in pediatrics and family medicine," says Sue Klein, manager of interactive strategy and production services at Nebraska Methodist Health System. "We
Five Reasons Your Service Business Won’t Scale
MAY 4, 2016
Business Growth entrepreneur ai twitter analytics Arment Dietrich eos system holoportation PR metrics sanebox slack Snapchat spin sucks mastermind traction watson zoomThere are several reasons a PR firm won't scale, but we list five of the most popular, not to mention we sell people's brains, which we can't reproduce without more people. The post Five Reasons Your Service Business Won’t Scale appeared first on Spin Sucks.
Is there a crisis in the U.S. school system?
SEPTEMBER 25, 2015
Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. There might be a writing crisis in America's schools.
The Ins and Outs of Postmatic
FEBRUARY 10, 2016
Postmatic is a new commenting system that puts the blogger back in control, helps with the privacy of readers, and gives subscribers a plethora of options. Communication Content blog comments commenting system Danny Brown jason lemieux livefyre Mailchimp optin monster
System Administrator (z/Linux) - Poughkeepsie, NY
OCTOBER 31, 2014
Company: Marist College Location: Poughkeepsie, New York Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Gaming The System
Online PR Thoughts
APRIL 25, 2014
There ought to be public shaming of executives who game the system to look better. Consider this example. Extensible Business Reporting Language (XBRL) was developed to help investors better compare companies. It is a step toward greater transparency. But executives have found ways around it so they can''t be measured against peers. There isn''t much of an excuse for this. It''s bad investor relations, and it is obvious to anyone who looks at what the companies are doing.
Have You Lost Your Passion for Freelancing?
JULY 6, 2015
You Fail to Build Systems. Systems may seem counterintuitive to freelancing, but are perhaps the secret weapon. The way I see it, a system is a sequence of steps that gets you from start to a given result. Use that as a stepping-stone to building your own systems.
Between Hope and Fear: Developing Social Media Guidelines
MARCH 24, 2017
Research Library] Employee / Organizational Communication Organizational Systems, Communications & Channels channels Dialogic communication employee communication guidelines internal communications social media technologies in the workplaceAuthor(s), Title and Publication. Opgenhaffen, M. and Claeys, A.-S. 2017). Between hope and fear: Developing social media guidelines. Employee Relations , 39 (2), pp. 130–144. doi: 10.1108/er-04-2016-0086. Summary.
The Challenges of Introducing Internal Social Media: The Coordinators’ Roles and Perceptions
FEBRUARY 28, 2017
Research Library] Organizational Systems, Communications & Channels coworkers internal communication internal social media organizational collaboration organizational communicationAuthor(s), Title and Publication. Madsen, V. 2017).
When Employees Don’t ‘Like’ Their Employers on Social Media
MARCH 24, 2017
Research Library] Employee / Organizational Communication Organizational Systems, Communications & Channels employee branding internal communication social mediaAuthor(s), Title and Publication. Cervellon, M-C. & & Lirio, P. 2017). When employees don’t ‘like’ their employers on social media. MIT Sloan Management Review, 58(2), 63-70. Summary.
Social Media Dilemmas in the Employment Context
SEPTEMBER 30, 2016
Research Library] Employee / Organizational Communication Organizational Systems, Communications & Channels cybervetting employee legal rights employee relationship recruitment social mediaAuthor(s), Title and Publication: Lam, H. 2016). Social media dilemmas in the employment context.
Marketing Systems Analyst - Baltimore, MD
DECEMBER 11, 2014
Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
New Media Developer/Systems Administrator - Indianapolis, IN
OCTOBER 14, 2014
Company: Indiana University Location: Indianapolis, Indiana Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
Marketers will struggle to develop and differentiate between authentic and relevant content and what robotically-generated marketing automation systems offer. It’s time to re-evaluate and rebalance the digital approach for your company.
Zika Killing Billboards, Facebook’s Tip Jar And HBO’s Ambitious Hologram Strategy | Non-Obvious Insights #11
The Influential Marketing Blog
APRIL 22, 2016
Reputation & Ratings Systems. This past week it was hard to escape the dominating headlines of the US political primary – and the announcement of a coming change to the faces on the $20 dollar bill.
PR Insights from the 2017 Trust Barometer
The Proactive Report
FEBRUARY 2, 2017
The System is Broken. Globally, 53% feel that the system is no longer working. Then comes immigration (55%) and the pace of innovation at 51%; A Failing System + Fears = Action. These things matter even more to those who believe the system is no longer working.
Simple HTML & CSS Tips for Landing Pages & Blog Posts
MAY 12, 2015
Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor. A polished landing page or blog post can mean the difference between conversion and lost opportunity.
Marketing Automation: Fact or Fiction
MARCH 25, 2015
Marketing automation systems are experiencing a surge in popularity; in fact, 84 percent of the top companies in the U.S. Myth #1: Marketing Automation Systems are Difficult and Complicated This myth actually has a grain of truth.
What PR and Marketing Leaders Can Learn From PewDiePie
FEBRUARY 18, 2016
His specific strengths and value system make for a compelling study for brands interested in positioning themselves as industry leaders. What can you learn from the phenomenon that is PewDiePie?
#SocialPR Spotlight: Amanda Roe
DECEMBER 5, 2016
Ladies & Gents, I give you the latest entrant into the Social PR Spotlight: Amanda Roe, Global Public Relations and Research Manager for Biamp Systems! I’m Amanda Roe, and I’m the Global Public Relations and Research Manager for Biamp Systems.
Join #PRStudChat on February 22nd for a Career Day Twitter Chat
FEBRUARY 15, 2017
Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System.
Cost Accounting PR
Online PR Thoughts
SEPTEMBER 9, 2015
In the process, Utah has become the model for other states and health care systems. Look for the Utah model to spread to other systems. It won't be easy to install in every healthcare system because there might be resistance to working within models of care delivery. Doctors might rebel, but for those systems that do install cost accounting, citizens will learn for the first time what health care costs
TCIP #009 – Emergency Evacuation and Re-Entry Planning with Mike McKenna
AUGUST 3, 2014
ICS (Incident Command System): What it is, how it works and how to adapt it to your corporate culture. Within this episode Melissa Agnes and Mike McKenna discuss functional-based roles vs. person-based roles; how to make ICS (Incident Command System) work for your corporate culture; what you need to know when it comes to emergency evacuation and re-entry planning; and the importance of testing your plan once it’s been created.
29 Advanced Digital Newsletters That Help You Learn
JANUARY 21, 2016
There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. I Don’t Want To Know About Your Time-Saving Content Curation System, Or You, For That Matter. Content Curation System One. I even had a system.
7 Things You Need to Know Before Starting a PR Business
APRIL 10, 2017
A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.
5 “Must Include” Items for your Crisis Management Plan
MAY 2, 2016
Contrarily, if you already have a CRM or other systems that contain all of this contact information for one or more stakeholder groups, be sure to: Tag the appropriate data for easy reference, access and filtering in the heat of the moment.
The Good, the Bad, and the Ugly of AMEC’s New Framework
Katie Paine's Measurement Blog
JULY 7, 2016
I’ve also developed a different framework that I use in my work called the 6-Step System for Perfect Measurement.)
Fintech: Top 100 Influencers and Brands
SEPTEMBER 9, 2015
The digital network replaces the physical network, and the Fintech community is building the new system. Eventually, the new system becomes what I call the Internet of Value, which is the title of my next book coming out in January 2016.