Ronn Torossian

JUNE 24, 2019

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.

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Ronn Torossian

OCTOBER 28, 2019

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. The post Crisis Management and Communications Go Hand-in-hand appeared first on.

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Ronn Torossian

JANUARY 31, 2019

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? Business Crisis PR

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ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

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Agility PR Solutions

OCTOBER 27, 2019

Is yesterday’s crisis plan—in a binder on a shelf—really the most effective way to prepare in today’s day and […]. The post Is your crisis plan itself a crisis waiting to happen? Analysis Public Relations crisis

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PR Daily

JANUARY 14, 2020

This same philosophy applies to crisis preparation. Organizations that adhere to this philosophy are better able to preserve and protect their reputation when the next crisis hits. Most organizations have a designated group of leaders tasked to handle a crisis.

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Culpwrit

NOVEMBER 22, 2019

Truth be told, though, nothing will test the essential skills of PR professionals like a full-blown PR crisis — […]. The post Crisis Communications Guide for Young PR Pros appeared first on culpwrit.

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Cision

DECEMBER 10, 2019

We all have a crisis strategy in place, but how do we know when the right time is to activate it? Crisis ManagementThis piece lays out the perfect tools to help prepare you to recognize when it's time.

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PR Daily

SEPTEMBER 9, 2019

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen.

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Ronn Torossian

JULY 1, 2019

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. The truth, however, is that exceptional crisis management has a much loftier goal.

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Ronn Torossian

JULY 5, 2016

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

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Garrett Public Relations

OCTOBER 26, 2018

As usual, this week saw no shortage of brands in crisis. Crisis hit […]. The post PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. crisis crisis communications crisis management crisis PR PR PR crisis public relations communications PR Crisis of the Week press release publicity

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PR Daily

DECEMBER 20, 2019

A reputational crisis is not a matter of if , but when. . About one-quarter ( 26% ) of marketing and PR pros have crisis plans that have not been reviewed in over a year, according to a joint study by PR News and Crisp , a crisis monitoring firm. Crisis Communications

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PR Daily

OCTOBER 9, 2019

I’ve seen a lot of crisis communications plans. Ninety percent of them get a couple of things right: They have a list of their comms team contacts, often with a phone tree so everyone gets called promptly when a crisis hits. In a real crisis, time gets compressed.

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PR Daily

SEPTEMBER 3, 2019

Both Volkswagen and Enron have been on the receiving end of a public relations crisis. No company is ever immune to a crisis, but the way in which they react to one when it strikes is perhaps the most important strategy in the business handbook. Establish a crisis communication team.

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Stuart Bruce

JULY 16, 2019

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce.

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Meltwater - PR

MAY 12, 2019

“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen coming (hint: using a crisis communications… Read More >>>.

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Agility PR Solutions

NOVEMBER 20, 2019

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance.

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Melissa Agnes

OCTOBER 5, 2016

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. How do you go about socializing your crisis management plan?

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Agility PR Solutions

DECEMBER 10, 2018

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. The post Crisis lessons—how crisis-mode learnings inform stronger biz strategy appeared first on Agility PR Solutions.

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The Stalwart Blog

JANUARY 5, 2020

I actually found myself as my own Crisis PR client to start 2020. The post How I became my own Crisis PR client appeared first on Public Relations Security. On Day One of the New Year, I picked up a new client. Yeah – not kidding.

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PR Daily

FEBRUARY 12, 2019

The post Share your crisis response strategy appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awards

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Agility PR Solutions

NOVEMBER 25, 2019

The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. Analysis Public Relations crisis

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PR Daily

OCTOBER 4, 2019

In the world of media training and media interviews, there are some serious flaws you should avoid at all costs—especially when you must do a media interview during a crisis. Lastly, media training for a crisis is something that every spokesperson should do at least once a year.

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ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

It’s not the worst reputation crisis that can happen to a food chain (just ask Chipotle ), but for a chicken restaurant to run out of chicken not only opens to door to competitors, but it makes its management look incompetent. in its response to the mini-crisis.

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Ronn Torossian

APRIL 18, 2016

Crisis management and communication is the most common PR function known to the public. The Real Purpose of Crisis Communications More to the truth, crisis communications help brands prepare for, endure, survive, and thrive when controversy … READ MORE ». The post Responding to Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business Crisis PR 5WPR CEO Public Relations

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B2B PR Sense

OCTOBER 14, 2019

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. The Crisis: What Are We Dealing With? How to Combat the B2B PR Crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.

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Flack's Revenge

AUGUST 14, 2019

A PR crisis could ravage your reputation, and any number of potential developments can trigger one. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. What to Do During a PR Crisis. What Not to Do During a PR Crisis.

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Axia PR

SEPTEMBER 17, 2018

How crisis communications is becoming more necessary in college athletics. Given the 24/7 news cycle that currently operates, these instances show a shift toward the need for crisis communications for an industry whose traditional media coverage focuses on the outcome of a game.

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PR Daily

NOVEMBER 18, 2019

When you’re managing a crisis, it’s important to include a communications strategy with your legal plan. By hiring a litigation and crisis communications firm early in the process, and integrating it as part of legal strategy development, you show credible intent to protect the privilege.

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PR Daily

OCTOBER 15, 2019

The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily. Brand Journalism Crisis Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications

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Agility PR Solutions

JULY 31, 2019

The post Ready, set, crisis! Analysis Public Relations crisisEveryone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important.

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NewsWhip

SEPTEMBER 11, 2019

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. Before a crisis. First, you have to decide what constitutes a crisis. Is there a clear plan of action for crisis management?

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The Stalwart Blog

DECEMBER 24, 2019

Boeing’s CEO wound up being unceremoniously fired this week after an almost year-long crisis surrounding the grounding of the 737 MAX 8 aircraft. The post Boeing’s CEO gets fired; The Crisis PR event continues.

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Ronn Torossian

SEPTEMBER 5, 2017

Do you have a crisis PR plan in place? The post Will Your Crisis Plan be Ready When it Matters? Crisis PR Ronn TorossianIs your plan ready to get ahead of the bad news, grab the headlines and regain control of the message?

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Agility PR Solutions

JANUARY 9, 2020

As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. Crisis and reputation management continues to evolve as the media battle for online click and social media […].

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Melissa Agnes

NOVEMBER 27, 2018

Each month I answer questions from real people doing real work in–or learning about–crisis readiness. ” … and a question that caught me by surprise, but I loved: “What do I think of the show Scandal in the context of crisis management?”

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Ronn Torossian

JULY 13, 2016

However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian 5WPR CEO BRANDING Crisis PR Crisis PR Agency Public Relations Social MediaSocial media has forever changed how people stay in touch with each other and get updates on each other’s lives.

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PR Daily

DECEMBER 6, 2019

After weeks of sustained negative coverage, Popeyes now finds itself weathering a widespread PR crisis. For these reasons, franchise owners should invest in formulating a companywide PR strategy— before a crisis occurs—to be able to mitigate damage and quickly move on from such incidents.

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PR Daily

JULY 17, 2019

When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. One key to doing so is to prepare holding statements that can be quickly adapted to cover the current crisis. Crisis Communications Featured Media Relations

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