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How to Craft an Effective Statement in Response to a Crisis

Ronn Torossian

Public relations (PR) is an essential part of any business strategy, and crafting an effective PR statement is crucial when dealing with a crisis situation. Acknowledging the Issue The first step in how to write a PR […] The post How to Craft an Effective Statement in Response to a Crisis appeared first on.

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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. The post PR Crisis Lessons from Cathay Pacific appeared first on. Company Response Cathay Pacific’s chairman, […].

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What to Do When an Old Crisis Resurfaces

Ronn Torossian

An old PR crisis can negatively affect a company’s reputation and profits. To do this, companies should have a PR crisis […] The post What to Do When an Old Crisis Resurfaces appeared first on. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting.

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5 Best Practices for Internal Communications In the Wake of the SVB Crisis

Ronn Torossian

In today’s fast-paced and interconnected world, a PR crisis can happen to any brand, no matter how big or small. In times of crisis, internal communication is crucial for brands to ensure that their employees are well-informed, and aligned, and can support the company’s efforts to manage the situation.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. How do I communicate effectively with stakeholders during a crisis? What are the best practices for managing social media during a crisis?

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Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences. A crisis can lead […].

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Crisis Communications Foundation for Crisis PR Campaigns

Ronn Torossian

The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The messages used in crisis communication are supposed to provide the employees with all the necessary knowledge for them to make the right decisions during that crisis.

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A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. No one expects a PR crisis or brand image issues. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management.