PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. The post PR Crisis Lessons from Cathay Pacific appeared first on.

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Crisis Communications – How to be Crisis Proof

Stuart Bruce

My first brush with crisis communications was in my first public relations job. Crisis Communications CIPR public relations Training

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Crisis Communications Foundation for Crisis PR Campaigns

Ronn Torossian

The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The most common crisis communication situations include data breaches, workplace […].

Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. A crisis can lead […].

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Crisis Communication Plan Components

Ronn Torossian

Crisis public relations can make or break a brand during a crisis. The post Crisis Communication Plan Components appeared first on. Crisis PR PR Inspiration Public Relations Crisis PR Agency Crisis PR Firm Insights Ronn Torossian Strategy

Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The best way to handle a crisis is […]. Crisis PR Ronn Torossian Insights Strategy

Why and how to ‘hotwash’ after a crisis

PR Daily

It’s an emergency response concept you can apply to your crisis comms. Everyone involved in a crisis response should be part of the hotwash exercise. In a crisis, most people just want to resume their normal lives. Crisis Communications

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Communicating Clearly and Avoiding a PR Crisis

Ronn Torossian

The post Communicating Clearly and Avoiding a PR Crisis appeared first on. Crisis PR Public Relations Crisis PR Agency Crisis PR Firm Insights StrategyIn April of last year, Burger King announced a new ad campaign for its first plant-based burger.

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Role of PR in Crisis Management

Ronn Torossian

The post Role of PR in Crisis Management appeared first on. Crisis PR 5WPR 5WPR CEO Crisis PR Agency Crisis PR Firm CRISIS PUBLIC RELATIONS Insights PR Agency Public Relations

Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis

Ronn Torossian

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster.

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How media monitoring can calm a crisis

PR Daily

Follow the conversation to make sure your crisis messaging rises to the needs of the moment. Every day it seems like there’s a new local, national or international crisis. Join Ragan and NewsWhip for the free webinar , “How Media Monitoring Can Calm a Crisis.”

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How to tell a PR crisis from a mishap

Ronn Torossian

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. The post How to tell a PR crisis from a mishap appeared first on.

Crisis 195

The crisis of PR crisis specialists: They have minimal control of how a crisis will play out

Agility PR Solutions

It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions.

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Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on. Crisis PR Public Relations Ronn Torossian 5WPR 5WPR CEO Crisis PR Agency PR Firm Strategy

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Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. Introducing Crisis Dashboard.

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Excellent crisis communications can help turn a crisis into an opportunity

Stuart Bruce

Crisis communications. Crisis Communications public relationsTransgender, taking the knee, doping and that’s before we even add Covid into the mix.

What’s on your crisis communications checklist?

PR Daily

Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared. When the coronavirus pandemic hit the United States in March 2020, it quickly exposed cracks in many companies’ crisis communications plans—some of which hadn’t been updated in years.

How to build your trust reservoir before a crisis strikes

PR Daily

There are 12 people on every basketball team, not five, because a reservoir of players means injury or illness to the starters doesn’t have to be a crisis. If we wait until the crisis hits, we’ll be sucking on hot sand instead of cool, clean water. Crisis Communications

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

The post How Are Retailers Communicating Through This Crisis? Communications Agency Crisis PR Crisis PR Agency Insights Public Relations StrategyBrands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders.

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Crisis communications master class by Marcus Rashford

Stuart Bruce

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications. Crisis Communications public relations

5 steps for sprinting to create a crisis communications plan

PR Daily

The same holds true for your crisis communications plan. In a recent Ragan Training video , Gerard Braud, president of Braud Communications and a crisis comms expert, laid out five simple steps to getting ready for a crisis in your organization. Crisis Communications

Do You Have a Pre-Crisis Checklist?

Ronn Torossian

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? Business Crisis PRCrises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared.

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What are the three types of PR crisis?

NewsWhip

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. Public safety crisis. The first crisis was over a software communication error that caused over 12,000 U.S.

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Crisis Communications: Preparation and Management Essentials

Onclusive

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. The post Crisis Communications: Preparation and Management Essentials appeared first on Onclusive.

5 crisis comms essentials

PR Daily

If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in communications will help you navigate through the situation and ensure you keep your employees and stakeholders on board. Be brief talking to your employees, contractors or customers in crisis.

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Tips on Handling a PR Crisis

Ronn Torossian

Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. The post Tips on Handling a PR Crisis appeared first on. Crisis PR 5W Public Relations Insights Public Relations

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Crisis Communications: Preparation and Management Essentials

Onclusive

Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming.

How to identify and respond to a media crisis

PR Daily

Is this a crisis that merits a response, or should you let the incident ride and fade out on its own? Knowing when you’re in a full-blown crisis – and when you’re not – can be one of the most difficult things for communicators to determine. Identifying a crisis.

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10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. For those looking to offer earned media coverage in the coming year, here are some developments you must follow. To call 2020 unique would be the understatement of century.

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How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Contingency planning will get you far when it comes to crisis response.

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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

It’s a classic case of what not to do in a crisis situation. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the reputation damage and resulting coverage.

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5 Problems Brands Come to you to Solve: Crisis Comms

Cision

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience. crisis communication

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Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

Crisis Management and Communications Go Hand-in-hand

Ronn Torossian

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. Crisis management deals with identifying those events that could occur that would likely cause a company to shutter its doors and/or have a long-lasting and […]. The post Crisis Management and Communications Go Hand-in-hand appeared first on.

PR Myth #6 – PR is Only for Crisis

PR for Anyone

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. Hopefully, you never have to deal with crisis PR and know that if you do, you can find a specialized PR person to help you through it.

3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Here are three steps for effective crisis communications management: 1.

Why Public Relations Is King During A Crisis

Onclusive

There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

5 principles to guide crisis communication

PR Daily

A crisis comms researcher shares a data-backed framework to shape your messaging when the pressure’s on. Telling people what to do during a crisis – boil water, evacuate, shelter in place – is critical to limiting and containing the harm.