article thumbnail

PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. The post PR Crisis Lessons from Cathay Pacific appeared first on.

Crisis 309
article thumbnail

Crisis Communications – How to be Crisis Proof

Stuart Bruce

My first brush with crisis communications was in my first public relations job. Crisis Communications CIPR public relations Training

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Crisis Communications Foundation for Crisis PR Campaigns

Ronn Torossian

The top priority for every crisis communication strategy is to allow for seamless communication during a company crisis. The most common crisis communication situations include data breaches, workplace […].

article thumbnail

Crisis Communication Plan Components

Ronn Torossian

Crisis public relations can make or break a brand during a crisis. The post Crisis Communication Plan Components appeared first on. Crisis PR PR Inspiration Public Relations Crisis PR Agency Crisis PR Firm Insights Ronn Torossian Strategy

article thumbnail

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

article thumbnail

Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. A crisis can lead […].

article thumbnail

Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. The best way to handle a crisis is […]. Crisis PR Ronn Torossian Insights Strategy

Corporate 195
article thumbnail

Communicating Clearly and Avoiding a PR Crisis

Ronn Torossian

The post Communicating Clearly and Avoiding a PR Crisis appeared first on. Crisis PR Public Relations Crisis PR Agency Crisis PR Firm Insights StrategyIn April of last year, Burger King announced a new ad campaign for its first plant-based burger.

Crisis 195
article thumbnail

Role of PR in Crisis Management

Ronn Torossian

The post Role of PR in Crisis Management appeared first on. Crisis PR 5WPR 5WPR CEO Crisis PR Agency Crisis PR Firm CRISIS PUBLIC RELATIONS Insights PR Agency Public Relations

article thumbnail

Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis

Ronn Torossian

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster.

Crisis 195
article thumbnail

How to tell a PR crisis from a mishap

Ronn Torossian

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. The post How to tell a PR crisis from a mishap appeared first on.

Crisis 195
article thumbnail

How media monitoring can calm a crisis

PR Daily

Follow the conversation to make sure your crisis messaging rises to the needs of the moment. Every day it seems like there’s a new local, national or international crisis. Join Ragan and NewsWhip for the free webinar , “How Media Monitoring Can Calm a Crisis.”

Crisis 160
article thumbnail

How to create a social media crisis management plan

Agility PR Solutions

The post How to create a social media crisis management plan appeared first on Agility PR Solutions. Public Relations crisis

article thumbnail

Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on. Crisis PR Public Relations Ronn Torossian 5WPR 5WPR CEO Crisis PR Agency PR Firm Strategy

Crisis 150
article thumbnail

Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

It’s a classic case of what not to do in a crisis situation. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the reputation damage and resulting coverage.

Crisis 273
article thumbnail

Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. Introducing Crisis Dashboard.

Crisis 131
article thumbnail

The crisis of PR crisis specialists: They have minimal control of how a crisis will play out

Agility PR Solutions

It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions.

Crisis 131
article thumbnail

Why and how to ‘hotwash’ after a crisis

PR Daily

It’s an emergency response concept you can apply to your crisis comms. Everyone involved in a crisis response should be part of the hotwash exercise. In a crisis, most people just want to resume their normal lives. Crisis Communications

Crisis 145
article thumbnail

5 crisis comms lessons from the Buffalo Bills response to Damar Hamlin

PR Daily

As a crisis unfolded live on national television, the Bills did something every organization should do: They put people before profit. In every crisis. Most businesses don’t experience a crisis in front of their consumers and target audiences in real time. Crisis brings clarity.

Crisis 161
article thumbnail

Crisis Management: Building Success into Your Plan

The Hoyt Organization

The post Crisis Management: Building Success into Your Plan appeared first on The Hoyt Organization. Crisis Management News communications crisis management Public RelationsIn today’s business environment, everyone is acutely aware of the damage that any crises can cause.

article thumbnail

Excellent crisis communications can help turn a crisis into an opportunity

Stuart Bruce

Crisis communications. Crisis Communications public relationsTransgender, taking the knee, doping and that’s before we even add Covid into the mix.

article thumbnail

How Are Retailers Communicating Through This Crisis?

Ronn Torossian

The post How Are Retailers Communicating Through This Crisis? Communications Agency Crisis PR Crisis PR Agency Insights Public Relations StrategyBrands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders.

Retail 195
article thumbnail

How to Constructively Approach a Reputational Crisis in PR

Sophia Halkidou

In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective

article thumbnail

Do You Have a Pre-Crisis Checklist?

Ronn Torossian

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? Business Crisis PRCrises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared.

Crisis 230
article thumbnail

Crisis communications master class by Marcus Rashford

Stuart Bruce

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications. Crisis Communications public relations

article thumbnail

4 critical steps for taking control during a PR crisis

Agility PR Solutions

Companies have to take control throughout a public relations crisis situation to prevent it from developing into something extremely negative. To do that, there are a few things that every business needs to do to be able to handle any sort of PR crisis. Public Relations crisis

Crisis 85
article thumbnail

Crisis Communications: Preparation and Management Essentials

Onclusive

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. The post Crisis Communications: Preparation and Management Essentials appeared first on Onclusive.

article thumbnail

Tips on Handling a PR Crisis

Ronn Torossian

Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. The post Tips on Handling a PR Crisis appeared first on. Crisis PR 5W Public Relations Insights Public Relations

Crisis 195
article thumbnail

Crisis Communications: Preparation and Management Essentials

Onclusive

Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming.

article thumbnail

What’s on your crisis communications checklist?

PR Daily

Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared. When the coronavirus pandemic hit the United States in March 2020, it quickly exposed cracks in many companies’ crisis communications plans—some of which hadn’t been updated in years.

article thumbnail

5 Problems Brands Come to you to Solve: Crisis Comms

Cision

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience. crisis communication

Crisis 315
article thumbnail

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. For those looking to offer earned media coverage in the coming year, here are some developments you must follow. To call 2020 unique would be the understatement of century.

Media 166
article thumbnail

How to prepare for a PR crisis

Onclusive

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Contingency planning will get you far when it comes to crisis response.

Crisis 195
article thumbnail

Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

article thumbnail

How crisis communications has changed

PR Daily

After a year of disruption and chaos, what about the practice of crisis communications is new and what’s the same as it ever was? After months of a global pandemic, racial justice protests and heaps of economic uncertainty, crisis communications has taken on new meaning.

article thumbnail

When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills. The post When The Crisis PR Guy Is The Crisis appeared first on Crenshaw Communications. Crenshaw Communications crisis management imPRessions public relations Campbell Soup Company crisis PR PR

Crisis 188
article thumbnail

Crisis Management and Communications Go Hand-in-hand

Ronn Torossian

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. Crisis management deals with identifying those events that could occur that would likely cause a company to shutter its doors and/or have a long-lasting and […]. The post Crisis Management and Communications Go Hand-in-hand appeared first on.

article thumbnail

5 crisis comms essentials

PR Daily

If you run a business and find yourself in a major crisis, simplicity, consistency and honesty in communications will help you navigate through the situation and ensure you keep your employees and stakeholders on board. Be brief talking to your employees, contractors or customers in crisis.

Crisis 112
article thumbnail

Why Public Relations Is King During A Crisis

Onclusive

There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008.

Publicity 374
article thumbnail

How to identify and respond to a media crisis

PR Daily

Is this a crisis that merits a response, or should you let the incident ride and fade out on its own? Knowing when you’re in a full-blown crisis – and when you’re not – can be one of the most difficult things for communicators to determine. Identifying a crisis.

Crisis 164