Ronn Torossian

MARCH 16, 2022

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation.

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Ronn Torossian

MARCH 19, 2022

Most of the time, a PR crisis can be unpredictable. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […]. That’s why it’s essential for companies to have a crisis communication plan in place, so they’ll be able […].

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Onclusive

APRIL 29, 2021

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. DON’T avoid a crisis. DON’T go to extremes.

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Crisis How To Crisis Communications Reputation 367

Ronn Torossian

APRIL 8, 2021

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster. When these situations happen, companies also have to face another aspect of the crisis – rumors, fake news, and cyber attacks.

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Onclusive

MAY 4, 2020

There is simply no better instrument during a widespread crisis than communications. Managing your company’s reputation through a global crisis is different and harder than it was during the financial crisis of 2008. The post Why Public Relations Is King During A Crisis appeared first on Onclusive.

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Ronn Torossian

OCTOBER 26, 2020

Crisis public relations can make or break a brand during a crisis. The post Crisis Communication Plan Components appeared first on. When nightmare scenarios befall well-meaning and prestigious businesses, a diverse range of threats can severely damage a brand’s reputation. There is […]. There is […].

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Crisis Communications Crisis Communications Reputation 195

Agility PR Solutions

APRIL 28, 2022

It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. The post The crisis of PR crisis specialists: They have minimal control of how a crisis will play out appeared first on Agility PR Solutions. Because of my out of […].

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ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

It’s a classic case of what not to do in a crisis situation. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the reputation damage and resulting coverage. Here’s where Iowa officials ran afoul of the crisis PR playbook. What went wrong?

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Crisis Crisis Management Communications Media 332

Stuart Bruce

JULY 14, 2021

Crisis communications. The athletes going to the Tokyo Olympics face … © Stuart Bruce - Excellent crisis communications can help turn a crisis into an opportunity was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

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Crisis Communications Crisis Communications Publicity 199

Onclusive

MAY 13, 2021

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. A crisis situation can disrupt operations, damage reputations, destroy shareholder value, and trigger other threats.

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Onclusive

APRIL 2, 2021

Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming. Panelists to be announced soon! Date: April 22, 2021.

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PRSay

NOVEMBER 9, 2021

We have experienced firsthand how a crisis can significantly and quickly impact business operations. Companies can prepare by evaluating the crisis process, team, tools and resources they have in place. A clear organizational purpose, mission and values provide guidance and establish a strong foundation to support crisis responses.

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Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

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Crisis Crisis Communications How To Crisis Management 195

Agility PR Solutions

MAY 10, 2023

Now, it seems like barely a week goes by without […] The post Is public relations going through an identity crisis? In the past, the scale was firmly in favor of clients, often requiring businesses to go to extremes to avoid any negative press. appeared first on Agility PR Solutions.

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Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

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Crisis Communications Crisis Communications Social Media 195

Agility PR Solutions

NOVEMBER 3, 2022

The post How to create a social media crisis management plan appeared first on Agility PR Solutions. However, this dynamic tool has led to a great number of risks that many businesses aren’t prepared for. Social media crises can strike at any time. It could be spelling mistakes, a lousy […].

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Crisis Management Social Media Crisis Media 191

Cision

FEBRUARY 5, 2020

Nobody wants to be in charge when a crisis communication situation hits, but with the right plan in place, it can be a learning experience.

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Crisis Crisis Communications Brand Branding 395

NewsWhip

JUNE 8, 2023

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. These tools should ensure a reduced response and resolution time to any potential PR crisis.

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Business Wire

MARCH 13, 2020

In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain.

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Crisis Communications Crisis Resources Communications 350

Ronn Torossian

MARCH 9, 2020

The post Role of PR in Crisis Management appeared first on. With stories gaining traction rapidly, brands have found themselves dealing with widespread backlash due to failing to deliver on their promises, mistreating employees or delivering a faulty product to the market.

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Crisis Management Crisis Social Media Publicity 248

Ronn Torossian

JUNE 8, 2021

The post Communicating Clearly and Avoiding a PR Crisis appeared first on. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […].

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Crisis Communications Social Media Advertising 195

Ronn Torossian

MAY 7, 2021

There is a difference between a brand or company making a simple customer-service blunder, a company having a vast communications crisis. The post How to tell a PR crisis from a mishap appeared first on. However, the line between can become fine if a situation is not handled correctly. Each needs […].

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Crisis How To Customer Service Publicity 195

NewsWhip

AUGUST 2, 2022

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. Public safety crisis. The first crisis was over a software communication error that caused over 12,000 U.S. Financial crisis.

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Crisis Reputation Publicity Brand 158

Cision

FEBRUARY 12, 2020

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another?

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Crisis Internal International Crisis Communications 358

Cision

JUNE 25, 2020

We at Cision put together a checklist for Managing Your Communications Plan During a Crisis to help during these wholly unique times. If 2020 has taught us anything, it’s to expect the unexpected.

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Crisis Communications 296

Ronn Torossian

APRIL 23, 2020

Whenever a brand or company seems to be on the receiving end of any damaging or negative publicity, it is clear that there is a public relations crisis happening. The post Tips on Handling a PR Crisis appeared first on. These are serious events that are very disruptive for any organization, no matter how big or small.

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Crisis Publicity Brand Branding 195

Ronn Torossian

JANUARY 31, 2019

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? Crises will come, and, usually, they will come unexpectedly. But what […].

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Crisis Crisis Communications Publicity Communications 270

PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

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PRT Submitted Articles

OCTOBER 10, 2022

In this post, Sophia Halkidou shares how to discern when a problem is a reputational crisis, and advises on how to remedy it from a PR perspective.

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NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. For global companies, reputation is the new gold.

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Crisis Reddit Reputation Social Media 158

Agility PR Solutions

APRIL 27, 2023

Leadership and crisis management are crucial skills for business owners to possess – they can make or break the success of an organization during challenging and tough times. Effective leadership requires a unique […] The post 5 tips on leadership and crisis management for business owners appeared first on Agility PR Solutions.

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Agility PR Solutions

APRIL 24, 2023

So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a world where the slightest expression of a […] The post PR crisis management for eCommerce businesses: Tips and strategies appeared first on Agility PR Solutions.

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Crisis Management Crisis Strategy Brand 78

Cision

APRIL 30, 2020

For business leaders in the time of COVID-19, the question now becomes: Are we prepared to manage this crisis? We have a responsibility to do so appropriately.

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Agility PR Solutions

FEBRUARY 1, 2022

No matter how big your business may be, no company is invulnerable to a PR crisis. An ever-present threat to your brand’s reputation and social standing, there are many rights and many wrongs when it comes to PR crisis management. Learning how to avoid the pitfalls of companies that have come and gone before and […].

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Crisis Management Crisis Reputation Brand 153

Agility PR Solutions

MARCH 16, 2022

One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. That’s why it is crucial to learn how to perform a crisis audit. […]. The post Performing a crisis audit: 5 elements that play a crucial role appeared first on Agility PR Solutions.

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