Assessing Potential Crisis Counselors

Ronn Torossian

No matter the industry, your brand is likely to face some form of PR crisis at one time or another. One strategy for ensuring this is hiring a crisis and reputation management consultant, or […]. The post Assessing Potential Crisis Counselors appeared first on.

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Do You Have a Pre-Crisis Checklist?

Ronn Torossian

Crisis communications is a key aspect to public relations. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. The post Do You Have a Pre-Crisis Checklist? Business Crisis PR

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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

That happened this week when the Campbell Soup Company found itself in hot water after a bizarre tweet from its own head of government affairs — an executive who ironically lists “crisis management” among his skills.

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The 3 biggest mistakes in most crisis comms plans

PR Daily

I’ve seen a lot of crisis communications plans. Ninety percent of them get a couple of things right: They have a list of their comms team contacts, often with a phone tree so everyone gets called promptly when a crisis hits. In a real crisis, time gets compressed.

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5 common missteps in crisis communication

PR Daily

That means last year, 945 PR teams probably woke up on a random morning to a terrible crisis for which they were ill-prepared. Start a crisis plan, and start one now. I realize that it can be tough creating talking points for a crisis that doesn’t exist and hopefully won’t happen.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The post Panera’s missed opportunity offers crisis response lessons appeared first on PR Daily. Brand Journalism Crisis Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications

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Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. The truth, however, is that exceptional crisis management has a much loftier goal.

Expert guidance to prep your spokesperson—before a crisis hits

PR Daily

In the world of media training and media interviews, there are some serious flaws you should avoid at all costs—especially when you must do a media interview during a crisis. Lastly, media training for a crisis is something that every spokesperson should do at least once a year.

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3 steps for protecting your organization from a crisis

PR Daily

Both Volkswagen and Enron have been on the receiving end of a public relations crisis. No company is ever immune to a crisis, but the way in which they react to one when it strikes is perhaps the most important strategy in the business handbook. Establish a crisis communication team.

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Crisis Management for Influencers

Ronn Torossian

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly

Garrett Public Relations

As usual, this week saw no shortage of brands in crisis. Crisis hit […]. The post PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. crisis crisis communications crisis management crisis PR PR PR crisis public relations communications PR Crisis of the Week press release publicity

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Crisis Communications: 10 Steps for Building an Effective Plan


Social media has fundamentally changed how people communicate in times of crisis. This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. Map out what is and isn’t a crisis, who needs to be alerted and who should respond.

Five tips for social media crisis management

Stuart Bruce

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce.

The Do’s and Don’ts Of Handling A PR Crisis

Flack's Revenge

A PR crisis could ravage your reputation, and any number of potential developments can trigger one. There are ways to reduce the impact of a PR crisis, the best of which is to prepare for one. What to Do During a PR Crisis. What Not to Do During a PR Crisis.

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Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. The post Crisis lessons—how crisis-mode learnings inform stronger biz strategy appeared first on Agility PR Solutions.

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Video – What is Crisis Governance; Interview with John Tishler

The Stalwart Blog

David: Hey, welcome to another edition of the Public Relations Security videocast, where we talk to experts in all aspects of crisis management and crisis PR. So let me first talk about what I consider a governance crisis to be.

Share your crisis response strategy

PR Daily

The post Share your crisis response strategy appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awards

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How To Socialize Your Crisis Management Plan

Melissa Agnes

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. How do you go about socializing your crisis management plan?

Why You Need a Crisis Communications Plan Before Crisis Strikes—and What to Include in It

Meltwater - PR

“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen coming (hint: using a crisis communications… Read More >>>.

6 Social Media “Musts” for Crisis Communication


The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. Want to handle a crisis smoothly?

Ready, set, crisis! Getting everyone on the team ready

Agility PR Solutions

The post Ready, set, crisis! Analysis Public Relations crisisEveryone is talking about risk management and how the lack of being prepared can adversely negate the best marketing efforts if the right plans are not in place—but besides the plan, the right people are also important.

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Responding to Crisis

Ronn Torossian

Crisis management and communication is the most common PR function known to the public. The Real Purpose of Crisis Communications More to the truth, crisis communications help brands prepare for, endure, survive, and thrive when controversy … READ MORE ». The post Responding to Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business Crisis PR 5WPR CEO Public Relations

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KFC Crisis Response Is A PR Win

ImPRessions - Crenshaw Communications

It’s not the worst reputation crisis that can happen to a food chain (just ask Chipotle ), but for a chicken restaurant to run out of chicken not only opens to door to competitors, but it makes its management look incompetent. in its response to the mini-crisis.

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How to use NewsWhip for crisis monitoring


There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. Before a crisis. First, you have to decide what constitutes a crisis. Is there a clear plan of action for crisis management?

How to Recover From a Brand Crisis


Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Establish a crisis communication plan now rather than later. Crisis management involves pre-crisis, mid-crisis and post-crisis phases.

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Crucial parts of holding statements in crisis PR

PR Daily

When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. One key to doing so is to prepare holding statements that can be quickly adapted to cover the current crisis. Crisis Communications Featured Media Relations

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Using crisis communications in college athletics

Axia PR

How crisis communications is becoming more necessary in college athletics. Given the 24/7 news cycle that currently operates, these instances show a shift toward the need for crisis communications for an industry whose traditional media coverage focuses on the outcome of a game.

How to Turn Your Brand Crisis into PR Success with Ease


One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. Read on for three tips to turn a social media crisis into a PR win.

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Small town crisis communications

HMA Public Relations

While exploring […] The post Small town crisis communications appeared first on HMA Public Relations. Crisis Communications Featured Annelise Krafft Carlsbad crisis communication HMA Public Relations Small TownRecently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid.

In a crisis, beware the false memory phenomenon

PR Daily

When responding to a crisis event, PR pros must be careful to avoid mental mistakes. This is an important question for brand managers to consider, particularly those weathering a crisis. The Crisis Response Index considered 80 companies (e.g.,

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *

Crisis Ready Q&A: Discussing The Core Essentials Of Crisis Management

Melissa Agnes

Each month I answer questions from real people doing real work in–or learning about–crisis readiness. ” … and a question that caught me by surprise, but I loved: “What do I think of the show Scandal in the context of crisis management?”

Crisis-plan crisis—nearly one in four companies don’t have an up-to-date plan

Agility PR Solutions

The post Crisis-plan crisis—nearly one in four companies don’t have an up-to-date plan appeared first on Agility PR Solutions. Public Relations crisis

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Will Your Crisis Plan be Ready When it Matters?

Ronn Torossian

Do you have a crisis PR plan in place? The post Will Your Crisis Plan be Ready When it Matters? Crisis PR Ronn TorossianIs your plan ready to get ahead of the bad news, grab the headlines and regain control of the message?

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PR crisis? Here are dozens of tactics for limiting negative coverage

PR Daily

In a crisis, the flood of adverse coverage can seem endless. Even then, the crisis becomes part of the client’s DNA and can be revived as an example during others’ PR crises. Here’s are dozens of tips and tactics: Immediate steps for PR crisis response. The post PR crisis?

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Crisis Communications in the Social Media Age

HMA Public Relations

Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. Crisis Communications Featured PR and HMA PR Social Media Abbie S.

4 steps to reduce a hospital social media crisis

PR Daily

Altimeter defines a social media crisis as “a crisis issue that arises in or is amplified by social media and results in negative mainstream media coverage, a change in business processes, or financial loss.” Here are four steps you can take to reduce the risk of a social media crisis.

Hong Kong seeks to hire PR crisis firm—but finds no takers

PR Daily

Hong Kong learned the hard way how hard it can be to hire a crisis management team in the middle of an emergency. Is Hong Kong a sign of a trend in the PR industry that big agencies won’t be willing to take on organizations in the middle of a full-blown crisis?

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Using Social Media During a Crisis

Ronn Torossian

However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian 5WPR CEO BRANDING Crisis PR Crisis PR Agency Public Relations Social MediaSocial media has forever changed how people stay in touch with each other and get updates on each other’s lives.

What is Crisis Communications?

Shift Communications

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources.