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The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends. MORE
We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories. MORE
As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. MORE
Photo courtesy of Pixabay. By Sean Dowdall. They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. MORE
They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors. MORE
The seismic shift back to authenticity will force some brands to sink or swim. The bubble is going to burst.”. That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse. MORE
Follow this guidance to assess the situation, mitigate the damage, and evaluate how well you survived the heat of the moment. In the corporate world, just like in life, the good, the bad and the ugly shine through the cracks. MORE
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake. MORE
There can be many things to think about when running a business. Not only does this mean you need to consider your finances or your business’s future, but you also need to think about things like your PR department and how it is impacting your business overall. MORE
New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020. MORE
Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Over the past year, communicators and marketers alike have been forced to rethink their content strategies to stay relevant with changing audience needs. MORE
Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field. MORE
Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty. MORE
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats. MORE
Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker. What is.Wednesday earned media Media Coverage MORE
Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media. MORE
You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online first. MORE
Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. MORE
One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer. PR and Sports Olympics MORE
It's #MediaMonday! Today's feature comes from Jeff Popovich, the producer for AZ Family's newly launched Arizona's Family Foodie. Learn more about him! Media Monday 3TV/CBS 5 ABC15 Arizona's Family Foodie AZ Family Jeff Popovich MORE
The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. MORE
Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale. A worker walkout is perhaps one of the most difficult crises to manage. MORE
Over many years of knowing him, Pat Ford has always delivered thoughtful insights and comments during discussions with clients, nonprofit boards and students. MORE
Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that. MORE
Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results Communications (GRC). MORE
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results. MORE
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. MORE
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success. MORE
ImPRessions - Crenshaw Communications
JULY 27, 2021
As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know.
Ronn Torossian
JULY 28, 2021
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats.
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Onclusive
JULY 27, 2021
The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.
PR Daily
JULY 27, 2021
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
ImPRessions - Crenshaw Communications
JULY 26, 2021
We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Sword and the Script
JULY 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real.
PR Daily
JULY 26, 2021
They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors.
Cision
JULY 27, 2021
Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects. Media Blog
Agility PR Solutions
JULY 26, 2021
New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
HMA Public Relations
JULY 27, 2021
One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer. PR and Sports Olympics
PR Daily
JULY 27, 2021
Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Over the past year, communicators and marketers alike have been forced to rethink their content strategies to stay relevant with changing audience needs.
Landis PR
JULY 26, 2021
Photo courtesy of Pixabay. By Sean Dowdall. They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today.
Agility PR Solutions
JULY 25, 2021
Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results Communications (GRC).
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Sword and the Script
JULY 28, 2021
Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media.
PR Daily
JULY 27, 2021
The seismic shift back to authenticity will force some brands to sink or swim. The bubble is going to burst.”. That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse.
Solo PR Pro
JULY 27, 2021
You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online first.
Culpwrit
JULY 27, 2021
Over many years of knowing him, Pat Ford has always delivered thoughtful insights and comments during discussions with clients, nonprofit boards and students.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
Agility PR Solutions
JULY 26, 2021
There can be many things to think about when running a business. Not only does this mean you need to consider your finances or your business’s future, but you also need to think about things like your PR department and how it is impacting your business overall.
PR Daily
JULY 26, 2021
Follow this guidance to assess the situation, mitigate the damage, and evaluate how well you survived the heat of the moment. In the corporate world, just like in life, the good, the bad and the ugly shine through the cracks.
HMA Public Relations
JULY 26, 2021
It's #MediaMonday! Today's feature comes from Jeff Popovich, the producer for AZ Family's newly launched Arizona's Family Foodie. Learn more about him! Media Monday 3TV/CBS 5 ABC15 Arizona's Family Foodie AZ Family Jeff Popovich
Culpwrit
JULY 27, 2021
Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Agility PR Solutions
JULY 26, 2021
Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field.
PR Daily
JULY 27, 2021
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
HMA Public Relations
JULY 28, 2021
Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker. What is.Wednesday earned media Media Coverage
Prohibition
JULY 28, 2021
Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Agility PR Solutions
JULY 26, 2021
Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.
PR Daily
JULY 28, 2021
Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale. A worker walkout is perhaps one of the most difficult crises to manage.
PR in High Definition
JULY 28, 2021
The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends.
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