INDUSTRY INSIGHTS YOUR PEERS ARE READING
As the GDPR deadline drew near last May, businesses across the globe scrambled to not only become compliant, but to understand the new marketing and communications world they were entering. MORE
SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO. MORE
Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly. MORE
Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging. MORE
A new book tracks gender bias and the discrimination of women in PR over the past four decades. It’s a tough read. Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice. MORE
The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job. Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day. MORE
My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about Norm and his work. MORE
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). MORE
Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact. MORE
When it comes to life (and workplace) management, there’s a new (conceptual) sheriff in town: Business Relationship Management Institute has introduced Relationshipism as a term and as a theory to the single, global community. MORE
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity. MORE
Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart. The transition from college student to career professional can be both intimidating and exciting. MORE
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. MORE
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine. MORE
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. . MORE
Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable. MORE
Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. MORE
Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing. MORE
This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. MORE
The workplace is evolving at lightning speed, due to the impact of several factors, including a rapidly and continuously shifting technological landscape and the growth of globalization. MORE
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. MORE
Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. MORE
I recently engaged in a lot of conversations with friends of mine about the NBA controversy in China. MORE
Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about. MORE
Thought leadership and subject matter expertise are essential to an effective marketing strategy. Positioning company leaders as industry experts helps the brand express a point of view, vision, knowledge, and… Read More >>>. MORE
With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on. Social media is seeing fast-paced shifts and updates throughout key platforms. MORE
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning. MORE
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct and succinct. What Does This Have To Do With SMS? When […]. MORE
Alarming studies about influencer fraud have been dominating headlines over the last year, including a recent report from the University of Baltimore, which revealed that companies are being scammed out of $1.3 billion annually by fake influencers. MORE
Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. MORE
Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters. Great content can take your audience on an epic, entertaining and enriching journey. Lousy or lazy content, however, will do more damage to your brand than having no content at all. MORE
There you are, humming along, with plenty of news to pitch to media on behalf of your brand or client. There seem to be no shortage of announcements coming up… Read More >>>. Enterprise PR & Comms Media Outreach MORE
B2B PR Sense
OCTOBER 14, 2019
Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.
Business Wire
OCTOBER 17, 2019
Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable.
Sword and the Script
OCTOBER 15, 2019
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ).
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ronn Torossian
OCTOBER 15, 2019
Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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The Resolution Blog
OCTOBER 15, 2019
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.
Stephen Waddington
OCTOBER 14, 2019
A new book tracks gender bias and the discrimination of women in PR over the past four decades. It’s a tough read. Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice.
Meltwater - PR
OCTOBER 17, 2019
There you are, humming along, with plenty of news to pitch to media on behalf of your brand or client. There seem to be no shortage of announcements coming up… Read More >>>. Enterprise PR & Comms Media Outreach
PR Daily
OCTOBER 13, 2019
Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart. The transition from college student to career professional can be both intimidating and exciting.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Flack's Revenge
OCTOBER 14, 2019
My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about Norm and his work.
Ronn Torossian
OCTOBER 17, 2019
Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away.
B2B PR Sense
OCTOBER 17, 2019
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning.
PR Daily
OCTOBER 16, 2019
With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on. Social media is seeing fast-paced shifts and updates throughout key platforms.
Onclusive
OCTOBER 18, 2019
Date/Time: November, 13 2019 at 10AM PST. Overstock uses Onclusive to measure the effectiveness of specific earned media coverage that aligns with its core messaging strategies. To create the biggest impact, Overstock integrates its paid and earned media strategies. Combining the reach & frequency of advertising with the credibility of earned media helps Overstock maximize reader engagement and brand impact.
Ronn Torossian
OCTOBER 14, 2019
Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct and succinct. What Does This Have To Do With SMS? When […].
Agility PR Solutions
OCTOBER 15, 2019
Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.
PR Daily
OCTOBER 15, 2019
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
Social PR Chat
OCTOBER 16, 2019
SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.
Critical Mention
OCTOBER 18, 2019
You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. While mentions and engagement do not directly impact SEO, what’s within the content can. .
Agility PR Solutions
OCTOBER 15, 2019
Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging.
PR Daily
OCTOBER 13, 2019
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram.
The Stalwart Blog
OCTOBER 17, 2019
I recently engaged in a lot of conversations with friends of mine about the NBA controversy in China.
Muck Rack
OCTOBER 16, 2019
Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works
Agility PR Solutions
OCTOBER 15, 2019
When it comes to life (and workplace) management, there’s a new (conceptual) sheriff in town: Business Relationship Management Institute has introduced Relationshipism as a term and as a theory to the single, global community.
PR Daily
OCTOBER 14, 2019
The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job. Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day.
Critical Mention
OCTOBER 16, 2019
Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches.
Maine PR Maven
OCTOBER 15, 2019
Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.
Agility PR Solutions
OCTOBER 14, 2019
Alarming studies about influencer fraud have been dominating headlines over the last year, including a recent report from the University of Baltimore, which revealed that companies are being scammed out of $1.3 billion annually by fake influencers.
PR Daily
OCTOBER 15, 2019
Steer clear of generic messaging, be mindful of keyword use, and don’t ignore spam filters. Great content can take your audience on an epic, entertaining and enriching journey. Lousy or lazy content, however, will do more damage to your brand than having no content at all.
Communications Conversations
OCTOBER 15, 2019
This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots.
Meltwater - PR
OCTOBER 13, 2019
Thought leadership and subject matter expertise are essential to an effective marketing strategy. Positioning company leaders as industry experts helps the brand express a point of view, vision, knowledge, and… Read More >>>.
Agility PR Solutions
OCTOBER 17, 2019
As the GDPR deadline drew near last May, businesses across the globe scrambled to not only become compliant, but to understand the new marketing and communications world they were entering.
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