20 
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? MORE
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). MORE
Recording video has never been easier; nearly everyone has a smartphone camera. Yet as the barrier to entry drops, so does video quality. Here are four common video miscues to avoid the next time you hit record: 1. Ignoring audio. MORE
Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros’ marketing colleagues use terms related to email and digital marketing or employ abbreviations: “We need to re-think the CTA on that drip campaign because the CTR was abysmal.”. MORE
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. MORE
Brand ambassadors beware: What social media gives, social media can take away. The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall. MORE
Building relationships with reporters and editors is key to helping your clients’ news releases become inspirations for news coverage. Sending news releases and making friendly, engaging follow-up contacts is a common-sense approach all PR people should know. However, it’s critical that you also build trust and respect with journalists to get your stories on the air, in print and online. Here are five tips that will help. Media Relations Public Relations Featured MORE
How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. MORE
More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” ” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!” MORE
Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles. MORE
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. MORE
SEPTEMBER 18, 2017
I have an idea for you the next time you shop. Holiday gifts, anyone?) If it’s not something you normally buy – cereal, socks, toothpaste, etc. think back to. The post Communications Planning: How to Generate Demand From Awareness appeared first on Stern Strategy Group. Brand Strategy AID spectrum awareness awareness is dead buyer's journey communications planning demand interest sales funnel MORE
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. MORE
We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. MORE
Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business. MORE
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! MORE
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. MORE
3 tips for spotting an altered photograph. Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action. MORE
Category: Flack Me Summary: Following the sale of the independent publisher’s other titles, Us Weekly and Men’s Journal, the company is now selling its lead property MORE
Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog. MORE
In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations. MORE
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. MORE
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations. MORE
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S. MORE
Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. MORE
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. MORE
The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes. MORE
Making a case for deeper investment in content marketing has never been easier. Nearly every statistic you read shows that organizations that do content marketing the right way are reaping rewards. MORE
Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date. MORE
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.
Prowly
SEPTEMBER 19, 2017
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.
Communications Conversations
SEPTEMBER 19, 2017
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S.
Presspage
SEPTEMBER 18, 2017
Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Shift Communications
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations.
HMA Public Relations
SEPTEMBER 19, 2017
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations.
PR Daily
SEPTEMBER 18, 2017
Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business.
Ron Torossian
SEPTEMBER 18, 2017
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Sword and the Script
SEPTEMBER 19, 2017
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil?
HMA Public Relations
SEPTEMBER 18, 2017
In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.
PRSay
SEPTEMBER 18, 2017
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2017
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!
PR 20/20
SEPTEMBER 19, 2017
We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business.
PR Daily
SEPTEMBER 18, 2017
Brand ambassadors beware: What social media gives, social media can take away. The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall.
Presspage
SEPTEMBER 19, 2017
How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
Shift Communications
SEPTEMBER 19, 2017
Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles.
Axia PR
SEPTEMBER 19, 2017
3 tips for spotting an altered photograph. Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action.
PR Daily
SEPTEMBER 19, 2017
Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros’ marketing colleagues use terms related to email and digital marketing or employ abbreviations: “We need to re-think the CTA on that drip campaign because the CTR was abysmal.”.
Beyond PR
SEPTEMBER 19, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.
Advertisement
Achieve better results with targeted news release distribution.
Karen Freberg
SEPTEMBER 17, 2017
The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes.
Stuart Bruce
SEPTEMBER 16, 2017
Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications.
PR Daily
SEPTEMBER 18, 2017
Recording video has never been easier; nearly everyone has a smartphone camera. Yet as the barrier to entry drops, so does video quality. Here are four common video miscues to avoid the next time you hit record: 1. Ignoring audio.
Flack Me
SEPTEMBER 19, 2017
Category: Flack Me Summary: Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on paper
Waxing UnLyrical
SEPTEMBER 18, 2017
More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” ” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!”
Axia PR
SEPTEMBER 18, 2017
Building relationships with reporters and editors is key to helping your clients’ news releases become inspirations for news coverage. Sending news releases and making friendly, engaging follow-up contacts is a common-sense approach all PR people should know. However, it’s critical that you also build trust and respect with journalists to get your stories on the air, in print and online. Here are five tips that will help. Media Relations Public Relations Featured
PR Daily
SEPTEMBER 17, 2017
Making a case for deeper investment in content marketing has never been easier. Nearly every statistic you read shows that organizations that do content marketing the right way are reaping rewards.
Flack Me
SEPTEMBER 18, 2017
Category: Flack Me Summary: Following the sale of the independent publisher’s other titles, Us Weekly and Men’s Journal, the company is now selling its lead property
Stern + Associates
SEPTEMBER 18, 2017
I have an idea for you the next time you shop. Holiday gifts, anyone?) If it’s not something you normally buy – cereal, socks, toothpaste, etc. think back to. The post Communications Planning: How to Generate Demand From Awareness appeared first on Stern Strategy Group. Brand Strategy AID spectrum awareness awareness is dead buyer's journey communications planning demand interest sales funnel
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