Sat.Oct 09, 2021 - Fri.Oct 15, 2021

Can Ethical PRs Represent Unethical Clients?

ImPRessions - Crenshaw Communications

The public relations business is plagued with bad cultural stereotypes (see: Flacks ) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging.

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Editing Your Press Release: 9 Tips for Getting it Right | Business Wire Blog

Business Wire

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing. In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. public relations


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Why a business case may be the missing key to securing your PR budget


Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team.

Consumer-Driven Marketing Tips

Ronn Torossian

When it comes to influencing a customer’s purchasing decision, these days, the latest driver has been customer experience instead of product or price, as it used to be just a few years ago.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Announcement From Our Ad Tech Team

ImPRessions - Crenshaw Communications

Crenshaw Communications Grows Ad Tech PR Team. Caroline Yodice named Director of Ad Tech to support expanding client roster.

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Campaign around birth control exceeds goals, positions nonprofit as trusted source

PR Daily

Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards.

Busch Redefines Remote Work

Ronn Torossian

After the pandemic, working from home will remain in some form. However, the idea behind a lot of trendy workplaces is that when people interact, they innovate. What happens to that idea when people shift towards working from home?

PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted.

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Have you ever considered using public relations as a lead generating tool? Why not?

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How communicators can maximize vaccine mandate messaging

PR Daily

As companies prepare to comply with the White House’s new measures to control the virus, comms pros should prepare for bumpy months ahead. An expert shares how to excel in this fraught environment.

UK Media Moves including Sky News, Citywire, and more


Tom Clarke starts role as Science and Technology Editor for Sky News; new title for Laura Purkess at Citywire New Model Adviser; Ellen Scott takes on the additional role at Media Blog

The ‘E’ in E-commerce now stands for ‘Experiential’—here’s why

Agility PR Solutions

Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020 pandemic, up 42 percent over 2019.

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Land on National Television, Again

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. How to Be on TV Shows: Want to appear on TV more than once? Send follow-ups after your first appearance.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How leaders should take their cue from TV’s Ted Lasso

PR Daily

The popular character from the Apple TV series shows how audiences are clamoring for a new kind of empathy and compassion. via GIPHY. Like millions around the world, I have become enamored with Apple TV’s “Ted Lasso.”

3 Lessons for Creating ESG Messaging


Win over customers and investors with clear, compelling ESG communications. US Blog

Navigating negative public comments about Amazon’s new mobile assistant

Agility PR Solutions

At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro.

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How to Create Great Content – FAST

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Here is a great way to create great content fast: Most Realtors struggle with what content to post on social media and in blogs.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Buzzfeed editor shares why brands should consider working with ‘editfluencers’

PR Daily

Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands. The media landscape has shifted dramatically over the years.

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Learn to Blog: 5 Places to Find Online Blogging Courses


New to blogging? These sites are full of online blogging courses to help you hone your skills. Media Blog

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Are you a CX Champion? How customer experience maturity leads to resilience and growth

Agility PR Solutions

“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words.

How to Pitch Editors – Creating an Annual Pitching Calendar for Real Estate Agents

PR for Anyone

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The easiest way to pitch the media is with a plan in place.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

French/West/Vaughan’s Natalie Best: ‘There is always a silver lining’

PR Daily

Here’s how the chief operating officer and principal for FWV navigates her busy schedule in these new times. What’s the most important tool for your worklife? What about the tools that have helped you stay healthy during the remote work revolution?

UK Media Moves including The Sunday Times, Reach, Wales Online and more


Caroline Wheeler appointed Political Editor at The Sunday Times; Reach announces four new senior editorial roles for Live network; Ciaran Jones made Head of News at Wales Online. Media Blog

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4 tips for keeping your advertising on the cutting edge

Agility PR Solutions

More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times.

Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. The next year or so is looking rosy in terms of tech spending. That’s according to The 2022 State of IT report by SpiceWorks ZiffDavis.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

6 public speaking considerations you should stop caring about

PR Daily

Don’t stress out about oozing charisma, crafting a perfect delivery or getting gussied up for the occasion. Instead, focus on knowing and conveying your point.

Media Moves at Axios, Forbes & The New York Times Magazine, Conde Nast Names Top Editor for them.


Sara Kehaulani Goo, Aja Whitaker-Moore promoted at Axios, Amy X. Wang joins NYT Magazine, and more. Media Blog

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Reimagining corporate events during COVID: How Avalara and 82 South transformed a flagship live event to virtual

Agility PR Solutions

In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight.