Sat.Oct 13, 2018 - Fri.Oct 19, 2018

The 3 most cringeworthy PR fails of 2018

Axia PR

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

4 Copy Editing Tips Every PR Professional Needs to Know

Shift Communications

When it comes to PR professionals, writing and editing content is the most important task. Even the most skilled of writers always need help with finishing big batches of work and there are many factors which can contribute to you achieving that.

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How to Change a Law

Ron Torossian

Back in February, the public affairs team at the Police Federation of England and Wales launched its “Protect the Protectors” campaign, designed to raise awareness of rising assault rates targeting emergency service workers and force a government response. They got it.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Consumers remain loyal to brands that speak out—even if they don’t agree

Agility PR Solutions

Corporate values are on trial every day, with calls for brands to take a stand on everything from racism to immigrant rights to the MeToo movement—and determining when to stay silent and when to act has become key to a brand’s reputation.

Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. His message? In the next five years, he said, Google+ will be Google.

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More Trending

Five Ways to Spot a Flaky Influencer

5W PR

The rise of the Influencer cannot be overstated, and Influencer Marketing can be your firm’s best secret weapon. Still, as with any industry, the world of influencers is not immune to fraudsters. Here’s five ways to tell if your future Influencer is really more of a follower. Engagement rate.

PR rebranding—here’s your guide to a successful brand reboot

Agility PR Solutions

A company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world. In order to not fall behind, there are some things you are going to want to take into account when considering […].

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5 PR Agencies You Should Follow on Twitter

Critical Mention

Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep.

Infographic: Tips for topping YouTube’s search list

PR Daily

In a world dominated by visuals, YouTube reigns supreme. Not only that, the popular video site looks poised to surpass Facebook as the second-most visited webpage in theU.S.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New start for 2019

Stephen Waddington

Six years, almost to the day, after joining Ketchum I’m calling it a day. During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer.

Millennials will spend big with inclusion-conscious retailers this holiday

Agility PR Solutions

consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc.,

Communications convergence: PRSA 2018 International Conference

Muck Rack

Communications convergence: PRSA 2018 International Conference

7 underrated habits of workplace winners

PR Daily

What is it that separates the extraordinary from the mediocre? How can you escape the mundane middle and ascend toward a more successful career? Start by cultivating these seven underrated habits. Making your bed early in the morning. William H.

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#MediaMonday – Chris Etling

HMA Public Relations

Today’s #MediaMonday comes to us from the crisp northland, where they actually experience fall. A fellow Northern Arizona University alumnus, Chris Etling is the new managing […]. The post #MediaMonday – Chris Etling appeared first on HMA Public Relations. Featured Media Monday Arizona Daily Sun Chris Etling Flagstaff managing editor MediaMonday

How CMO Collaborators fill the gap in the C-suite to drive CX and growth

Agility PR Solutions

New global research released by Accenture and conducted by Forrester Consulting reveals an opportunity for chief marketing officers to expand their remit by assuming the role of CMO Collaborator.

Online retailers still off-target when it comes to customer preference

Agility PR Solutions

Segmentation vs. personalization—can your marketing use both?

Agility PR Solutions

Good marketing is all about communication, and Millennials, many of whom are now approaching their 40s, have raised the bar for companies—research shows that today there’s a “strong and growing consumer desire for personalized expertise.”

How micro-influencers generate 7X more engagement than those with larger followings

Agility PR Solutions

Office workers say a negative corporate welcome is brand damaging

Agility PR Solutions

9 social media tips PR pros can’t ignore

PR Daily

Social media has become a communications staple for all industries. You’ll find no shortage of online articles that offer social media tips, but many of them don’t cover the foundational necessities that are at the core of a successful social media brand presence.

10 takeaways from PRSA’s 2018 conference

PR Daily

What’s on the mind of PR pros these days? Austin, Texas was the backdrop for the Public Relations Society of Americas’ International Conference #PRSAICON2018. The theme “Convergence and Communication” covered a range of topics including conflicts, creativity and client relationships.

How to reduce noise and increase knowledge at work

PR Daily

Workspaces can be noisy, and not just with sound. Distractions, drop-by conversations and interruptions are part of working in a modern office. What if you could replace that noise with knowledge to help you get promoted?

Sears files bankruptcy, but the brand’s rebirth seems dubious

PR Daily

In filing for bankruptcy, Sears seeks to restructure its finances and start anew. The question is: Can its public profile be salvaged? The retail giant, which once dominated U.S. business selling homes and everything that went in them, filed for bankruptcy to restructure $5.5

Journalists on the move – Week of October 15

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Agence France-Presse: promotes Shaun Tandon (@shauntandon) to State Department Correspondent. Atlantic, The: hires Amanda Mull (@amandamull) as a Staff Writer on the science, health and technology team, effective […]. The post Journalists on the move – Week of October 15 appeared first on Agility PR Solutions. Media Moves

Report: How content marketing builds trust

PR Daily

Trust is a scarce resource for organizations in 2018. Modern market forces have resulted in an unprecedented loss of trust for institutions and businesses.

Lights, camera, action! Enter PR Daily’s 2018 Video & Visual Awards

PR Daily

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