Sat.Nov 26, 2022 - Fri.Dec 02, 2022

How to turn a PR crisis into an opportunity for your brand

Agility PR Solutions

As a business, not many things hit harder than a PR crisis. A PR crisis can quickly become a full-blown nightmare, whether originating through a social media blunder, an embarrassing product recall, or something more serious.

Comms pros’ predictions for 2023: Purpose, people and the future of PR

PR Daily

We asked PR pros what they see for the year ahead. This is what they said. It’s cliché but true to say at this point: The last three years have led to seismic shifts in the way all communications functions are viewed, especially internal comms.

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Creating a PR Template

5W PR

Although a public relations strategy can help companies define their goals and manage their public relations efforts, it’s important for companies to have a framework that they’ll be working with when they are creating any sort of public relation effort to generate better results.

From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

Real estate branding with PR

Ronn Torossian

Real estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable. PR is mainly about maintaining a relationship between a business and the public.

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Why You Need PR for Crypto Projects and How to Get Started

Victorius PR

Crypto has already established itself as the currency of the future. And so, if you’re looking to take your crypto project to the next level, public relations is encouraged. Think about the landscape of the crypto world. Don’t you want to be targeting as many investors and enthusiasts as possible?

12 Questions You Should Ask Google Analytics Every Month

PR 20/20

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website.

How To Write an SEO-optimized Press Release

PR Fuel

Did you know that the worldwide press release market revenue is expected to reach $129 billion by 2025? You’ve just released a new product or service, and you want to get the word out to as many people as possible. But how can you make sure that yo.

SEO 72

6 tips for keeping your brand or business relevant in the tech world

Agility PR Solutions

Keeping your company relevant with the rapid advancement of technology can be easier than most people think. When you start focusing on the health and maintenance of your current tech, you can find areas to invest in the newest tools and techniques.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Holiday marketing strategies for wineries

Ronn Torossian

With people getting into the holiday spirit, everyone would enjoy a glass of wine. The wine could be for themselves, or a present for others. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year.

Press Release Quotes Don’t Have To Be Bad: A PR View

ImPRessions - Crenshaw Communications

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote.

23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning?

Purpose-driven comms is changing how PR agencies work with clients

PR Daily

Some agencies are seeing more internal communications work than ever before. The field of PR is changing — and purpose communications are driving much of that shift. “I

Agency 137

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Ways to boost brand awareness

Ronn Torossian

When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal.

Brand 195

Sponsor United Makes A Splash With Funding Round

ImPRessions - Crenshaw Communications

Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in.

Why omnichannel messaging is critical for positive small biz CX

Agility PR Solutions

New survey research from omnichannel comms solutions firm Mitto explores how small and mid-sized business (SMB) leaders view customer experience within their organization and what might be holding them back from deploying CX technologies.

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How comms pros can increase their earning potential

PR Daily

Advocate to increase your worth. After the last few years, it’s unlikely that the role of internal communication professionals (ICs) will ever be the same again.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

It’s the Subscribed Audience! B2B Marketers are Missing the Point of Content Marketing

Sword and the Script

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Visual Content Trends for 2023

The Proactive Report

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough.

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5 common mistakes that new PR agencies make—and how to avoid them

Agility PR Solutions

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management.

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Fallout from Balenciaga child photo shoot, how Realtors are using TikTok and more

PR Daily

Plus: When consumers say holiday ads and imagery should start. High fashion brand Balenciaga is facing intense backlash after a series of ads depicted children posing with teddy bears dressed in bondage gear. Another, separate campaign featured “A printout of the 2008 United States v.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

PR Students and Student Journalism: A Match Made in Communications Heaven

Culpwrit

By Annabelle Blomeley From ages 13 through 18, I went to an arts high school where I majored in creative writing. While there, I spent hours per day in writing classes, debated about commas and heard some of the worst writing prompts known to man.

This Week in PR Ethics (12/1/22): Is Keurig the Payment Ethics Grinch? FTX and more

Ethical Voices

Happy December! Less than five weeks left in the year, with the holidays, CES, and NRF fast approaching. One thing that hasn’t changed is the plethora of ethics issues. There are a few doozies to highlight this week. Is Keurig the Payments Ethics Grinch ? –

How to improve potential customers’ first reactions of your business

Agility PR Solutions

Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients.

Nintendo acknowledges Pokémon problems, Zuckerberg’s Metaverse timeline and more

PR Daily

Plus: Pepsi wants you to drink soda with milk. In what the Washington Post calls a “rare” move , Nintendo has acknowledged the performance issues with its new blockbuster Pokémon Scarlet and Violet titles (Pokemon games are released in pairs to encourage trading of monsters between versions).

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Improving your public speaking skills with Allison Shapira | On Top of PR

Axia PR

In this episode, Allison Shapira, author of “Speak with Impact” and CEO of Global Public Speaking, joins host Jason Mudd to discuss the performance of public speaking, the skills you need for public speaking today, how to craft talking points, and how to take your skills to the next level.

Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

From the November 28, 2022 issue of Financial Brand. Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with.

Email marketing vs. social media marketing: Here’s how they intersect

Agility PR Solutions

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging.