Sat.Jul 15, 2017 - Fri.Jul 21, 2017

Three big lessons I’ve learned from 10 years’ blogging as PR Warrior

PR Warrior

I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.

Trending Sources

Better Measurement and Reporting for Solo PR Pros

Solo PR Pro

As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them.

Getting to Know Your Customers

The Proactive Report

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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How to Enhance Your Non-Profit’s Communication Strategy and Achieve Results Like Never Before

Cision

It is a well-known and accepted ideology that good communication skills are the key to achieving success in every aspect of life.

The Nigerian Prince has Discovered Snail Mail!

HMA Public Relations

We have to hand it to the scammers who adjust their communications tactics to fit the times! Just take a look at what Alison received in the mail recently. Click below for more]. The post The Nigerian Prince has Discovered Snail Mail! appeared first on HMA Public Relations.

PR and the Power of the Corpsumer

Return on Reputation

CorpSumers are a powerful and growing segment of consumers that place shared values at the center of their decision-making. They cross all ages, geographies and demographics and they care more about corporate reputation than the actual features and benefits of the products.

Building Your Personal Brand on LinkedIn

Prowly

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine. How To how to LinkedIn personalbranding

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Holiday Gift Guide Pitching Tips for PR Pros

Cision

Mid-summer in public relations means one thing — holiday gift guide pitching season is here.

Print 21

Website Traffic: the Must-Track PR Metric

TrendKite

As a PR pro, how much has your reporting changed? You've probably noticed there's been a significant shift in the ways we are asked to demonstrate the effectiveness of our work. Activity based measures like the number of press releases, media pitches, and mentions are less persuasive than they once were.

eBook 23

Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

4 Big Media Trends that have Upended PR and Marketing

Sword and the Script

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training?

B2B 23

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Farewell Friday

HMA Public Relations

Today marks a bittersweet last day for one of our account coordinators, Sara Goodwin. Here, Sara shares the most important things she's learned at HMA. Click below for more]. The post Farewell Friday appeared first on HMA Public Relations. About the Bloggers Featured farewell friday

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Delta Drops the Usual Customer Care Persona on Twitter—and Coulter Tweets On

PR News

Delta Air Lines jettisoned the bland, cheery persona employed typically by social customer care representatives in favor of stoic sarcasm in two now-notorious Twitter replies to author and political commentator Ann Coulter on Sunday, July 16.

Turning Insights into Impact – Cision releases Cision Communications Cloud™ Updates

Cision

Ask anyone in the comms industry, two of the biggest earned media challenges we face are, 1: targeting the right content through the right channel to the right influencer, and 2: when all is said and done, attributing meaningful business value to said engagement.

The Dos and Don’ts of Cold Pitching

PRSay

Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it. It’s true — I do know you’re busy. And I do want to help.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How to build your personal brand—from A to Z

PR Daily

Your personal brand is what people say about you when you are not around. It is how the world sees you, your reputation, who you are, what you value and your unique perspective on the world. In today’s digital age, personal branding is not optional.

Sports PR Gone Good – PR for Andy Murray

HMA Public Relations

Rachel typically writes about PR "gone bad" in the sports world; however, her blog post today focuses on the exact opposite, thanks to tennis pro, Andy Murray! Click below for more]. The post Sports PR Gone Good – PR for Andy Murray appeared first on HMA Public Relations.

How to Get the Most Out of Your B2B Content Marketing Strategy

B2B PR Sense

B2B content is the word du jour withmany companies having invested int their own B2B content marketing strategy. Today, it's s no longer a matter of companies implementing content within their marketing plan. The issue now is using that content to its fullest potential.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

What makes a great infographic?

PR Daily

For All You Grammar Girls and Boys

HMA Public Relations

Bre is a sucker for online quizzes. So when she stumbled upon this grammar quiz from PR Daily, this English major knew she had to take it. Click below for more]. The post For All You Grammar Girls and Boys appeared first on HMA Public Relations. Featured Media Relations grammar quiz PR Daily

How to Persuade Anyone of Anything

Doktor Spinn

We must all persuade someone from time to time. And — there are thousands of techniques on how to do this in various situations: Some techniques are about power and authority, others about psychology and behavior. Some techniques are scripts, others a matter of being persistent and not giving up.

Research to PR – A Whole New World or One in the Same?

Barokas

Being new to things is always a mix of discomfort and energy. At the start of my PR journey, that is exactly how I feel. Leaving the marketing classroom, I was excited to finally put all of my “book” knowledge to use as part of my career.

Announcing PR Daily’s 2017 Digital PR & Social Media Awards winners

PR Daily

My Two-Step Secret to Making LinkedIn Your Beeyatch

Waxing UnLyrical

Happy Saturday! Do you have fun weekend plans? Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). Super-excited! So: LinkedIn. It’s *the* business social network to have a presence on, right? Right.

Companies Increasingly Punch Back at the Media

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Mark Twain famously said, “I never quarrel with a man who buys ink by the barrel.” Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010.

Is your nonprofit organization’s PR department in touch with trends?

PR Daily