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Professional services branding: What are they saying about your firm when you’re not in the room MORE
What’s inefficient PR really costing you MORE
KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them MORE
Here’s how reporters say you can get their attention during these turbulent times. One of the biggest challenges for PR professionals now is conveying stories and trends that resonate with journalists. Since the pandemic, news cycles and media consumption have shifted dramatically. MORE
One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations MORE
Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady. Aside from the pandemic’s devastating economic and physical toll, the ongoing threat of the virus is placing an immense psychological strain on workers. MORE
The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0 MORE
An effective public relations department handles the image of a company and maintains it to a high standard in the eyes of the public, employees, investors, and stakeholders alike. MORE
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. MORE
By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity. For Nationwide Children’s Hospital , an integral part of its mission to keep all children healthy is standing against systemic racism. MORE
Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own Crisis PR situation. MORE
Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots. PR pros, it’s time to put your money where your black square box on Instagram was “standing in solidarity with #BlackLivesMatter.” MORE
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed. MORE
The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. MORE
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. The Barcelona Principles have gotten a facelift for 2020, five years after the last update in 2015 and 10 years after the principles were first introduced in 2010. MORE
Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce. MORE
COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. MORE
The latest Ofcom data records increased lockdown internet usage but not by as much as you think. The bigger question is whether media habits will change long term. I’m preoccupied at the moment by the question of whether the behaviours that we’ve adopted during lockdown will stick long term. MORE
Organisations which already had PR assets in place would have been in a better position to communicate during COVID-19. These PR assets could include: A good understanding of their key stakeholders and publics (customers/audiences). MORE
Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it MORE
Like our client Techstars, Barokas Communications abides by the motto of “Give First.” This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. MORE
Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider. MORE
Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both. MORE
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product. MORE
Not sure how to keep track of your marketing activities? We might have something for you. Here are 6 social media marketing metrics you should track. MORE
Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism. MORE
Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. We are living through this together. MORE
While some agencies might rely on large-scale mail merges and bulk outreach to secure backlinks, placing content with journalists has to be more than a numbers game if you want to be able to meet higher KPIs and faster turnaround. Brute force, after all, can only go so far. MORE
The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. . MORE
Business Wire
JULY 7, 2020
One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations
ImPRessions - Crenshaw Communications
JULY 6, 2020
Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product.
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Ronn Torossian
JULY 7, 2020
Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.
The Resolution Blog
JULY 9, 2020
Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Daily
JULY 5, 2020
Here’s how reporters say you can get their attention during these turbulent times. One of the biggest challenges for PR professionals now is conveying stories and trends that resonate with journalists. Since the pandemic, news cycles and media consumption have shifted dramatically.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
JULY 6, 2020
Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both.
Stuart Bruce
JULY 8, 2020
The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0
PR Daily
JULY 7, 2020
Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots. PR pros, it’s time to put your money where your black square box on Instagram was “standing in solidarity with #BlackLivesMatter.”
Awario
JULY 6, 2020
KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Brand24
JULY 6, 2020
Not sure how to keep track of your marketing activities? We might have something for you. Here are 6 social media marketing metrics you should track.
Stephen Waddington
JULY 6, 2020
The latest Ofcom data records increased lockdown internet usage but not by as much as you think. The bigger question is whether media habits will change long term. I’m preoccupied at the moment by the question of whether the behaviours that we’ve adopted during lockdown will stick long term.
PR Daily
JULY 8, 2020
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. The Barcelona Principles have gotten a facelift for 2020, five years after the last update in 2015 and 10 years after the principles were first introduced in 2010.
Agility PR Solutions
JULY 6, 2020
Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Sword and the Script
JULY 7, 2020
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.
Prakkypedia
JULY 5, 2020
Organisations which already had PR assets in place would have been in a better position to communicate during COVID-19. These PR assets could include: A good understanding of their key stakeholders and publics (customers/audiences).
PR Daily
JULY 6, 2020
Young consumers and employees are leading a revolution around equity and inclusion in the workplace. Here’s what they have to teach their future employers and clients.
Awario
JULY 8, 2020
Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it
The Stalwart Blog
JULY 6, 2020
Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own Crisis PR situation.
Axia PR
JULY 8, 2020
Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism.
PR Daily
JULY 9, 2020
Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady. Aside from the pandemic’s devastating economic and physical toll, the ongoing threat of the virus is placing an immense psychological strain on workers.
Agility PR Solutions
JULY 7, 2020
While some agencies might rely on large-scale mail merges and bulk outreach to secure backlinks, placing content with journalists has to be more than a numbers game if you want to be able to meet higher KPIs and faster turnaround. Brute force, after all, can only go so far.
Barokas
JULY 6, 2020
Like our client Techstars, Barokas Communications abides by the motto of “Give First.” This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner.
Stephen Waddington
JULY 7, 2020
COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021.
PR Daily
JULY 6, 2020
By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity. For Nationwide Children’s Hospital , an integral part of its mission to keep all children healthy is standing against systemic racism.
Agility PR Solutions
JULY 5, 2020
An effective public relations department handles the image of a company and maintains it to a high standard in the eyes of the public, employees, investors, and stakeholders alike.
Muck Rack
JULY 9, 2020
What’s inefficient PR really costing you
TrendKite
JULY 9, 2020
How to cut through the clutter and customize a newsfeed that’s tailored to your needs with PR Newswire for Journalists
PR Daily
JULY 8, 2020
Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. We are living through this together.
Agility PR Solutions
JULY 6, 2020
The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19.
Muck Rack
JULY 6, 2020
Professional services branding: What are they saying about your firm when you’re not in the room
TrendKite
JULY 9, 2020
Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter
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