Sat.Sep 19, 2020 - Fri.Sep 25, 2020

2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Advancing Public Discourse Through Insights and Purpose-Driven Programs

Onclusive

Understanding critical public conversations is key to building purpose-driven communication programs.

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Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.

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A PR View Of Ellen’s Apology

ImPRessions - Crenshaw Communications

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How the pandemic has revealed a need for new comms skills

PR Daily

Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world. COVID-19 has accelerated changes that were already disrupting the business world, and employees must quickly adapt by learning new skills.

More Trending

ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. Additionally, there are plenty of ways that an ICO can be promoted through public platforms – through blog posts and articles, to speeches at conferences, to pitching the […]. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on.

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Plan to live alongside COVID-19 for 2021

Stephen Waddington

Organisations need to learn to live with the COVID-19 virus and plan for further waves. How are you? The reality has hit in the UK in the past 24 hours that COVID-19 will continue to dominate our lives for at least the next 12 months. It feels bleak.

5 Ruth Bader Ginsburg quotations to inspire communicators

PR Daily

The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history.

Avknoppade, börsintroducerade och prisade – Så etablerade Essity sitt varumärke på tre år

Cision

När SCA:s hygiendel skulle knoppas av och börsintroduceras som ett eget bolag var Joséphine Edwall Björklund med och arbetade fram kommunikationsplanen och det nya varumärket Essity. Sverige Blogg

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

52% of PR pros say embargoes are still useful but one in five disagrees; 64% of comms pros still find value in offering reporters exclusives. Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey.

How can agencies drive new business during COVID? Despite obstacles, it’s out there.

Agility PR Solutions

2020 has been a year many of us would like to forget. COVID has upended most industries, many businesses have suffered fatal damage, and for the survivors, it remains a long road to recovery.

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How PR students see ethics as the foundation for future work

PR Daily

For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future. Ethics is the underlying principle upon which all great PR lessons are based.

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The 2020 State of the Election Part IV

Cision

Cision continues our media analysis of the 2020 U.S. election with a look at the latest media coverage around presidential town halls and the supreme court. US Blog

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The best of Harry Potter [according to muggles on social media]

Awario

There's a lot of magic to the Harry Potter saga and the impact it has had on millions of readers around the world. We used the magic of the social listening tool Awario to determine the best book, movie, and character in the franchise as seen by the muggles on social media

Why research is a crucial ingredient in building your media list

Agility PR Solutions

The media database is a tool for curation. It provides PR pros the means to find and connect with their ideal advocates. It may even offer some insight on a specific journalist via areas of interest or social media links. But a database is only as effective as the PR pro wielding it.

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How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. I can’t tell you how many clients have told me in recent days that when their agency presents results, they know they are “B.S.”

AP Style Rules: Correct Uses for Race-Related Terms, Gender-Neutral Words, and Election Lingo

Cision

It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines. Media Blog

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B.

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6 tips for improving your online PR strategy during COVID

Agility PR Solutions

A good PR strategy is essential for any business, but you don’t have to have customers visit you. In the age of COVID, here are a few ways to create an online PR strategy to grow your business. Grow your reach One of the biggest ways an online PR strategy can help your company now […].

Announcing Ragan and PR Daily’s Media Relations Awards finalists—and virtual gala

PR Daily

Congratulations to this year’s outstanding finalists! We look forward to celebrating with you on Oct. The post Announcing Ragan and PR Daily’s Media Relations Awards finalists—and virtual gala appeared first on PR Daily

A Decade's Worth of Insight Into Media Preferences

Cision

A look into the lessons we've learned from over 10 years of producing the State of the Media Report. These are best practices you won't want to miss! Comms Best Practices

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Sometimes, the Ethical Choice Means Caring When Others Don’t

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Doing the Right Thing.” Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month.

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Combining traditional PR and digital marketing for success

Agility PR Solutions

The expansion of the Internet has changed the ways we receive information, engage and interact with brands and with media. Digital marketing and public relations are two areas that go hand-in-hand.

How Evoke’s Dante DelVecchio decompresses from a hectic workday

PR Daily

The PR world has kept everyone on their toes throughout months of crisis, but it’s crucial for pros to find a way to reduce stress and blow off steam. Here’s how one pro is managing his day. How do you find release from a stressful day of work?

Media Moves at The New York Times, Bloomberg, & Business Insider, Campaign Names U.S. Editor

Cision

CNBC Adds to Grow Team, Business Insider Names Style/Beauty Guides Editor & More. Media Blog

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8 ways speakers can make virtual events more engaging for attendees

Muck Rack

8 ways speakers can make virtual events more engaging for attendees

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AI is still in its infancy, but here are 5 ways it’s already helping PR pros

Agility PR Solutions

As PR pros, we know all about hype. Part of our job, in fact, is to create it. Sometimes, that makes us a little skeptical about tools and technologies that promise to be “the next big thing.” Artificial Intelligence tools are a great example of this.

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3 ways to select the right channel for your message

PR Daily

Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are. As people continue to stay at home during COVID-19, they’re connecting and consuming information online in new ways—and more of it. However, as organizations struggle to grab attention as well as respond to historical crises and changing consumer behavior, audiences are served more content—which is quickly leading to an even more crowded digital media landscape.

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Media Moves at POLITICO, New York Times Debuts New Podcast, Changes at EnterpriseAI

Cision

Bloomberg News Promotes Team Leader, Entercom Names News Chief and more. Media Blog

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Instagram marketing: 5 brands to get you inspired

Awario

This blog post is for the ones that struggle with Instagram marketing because the process is not that straightforward for them. It’s also for the brands that want to stand out and think outside the box

20 ways cybersecurity businesses can promote themselves

Agility PR Solutions

The cybersecurity industry is one that is growing rapidly, which is no surprise when you consider that cybercrime is the biggest threat to modern day businesses and something that every company needs to consider.