Sat.Sep 16, 2017 - Fri.Sep 22, 2017

How Successful Journalists Use Social Media

Cision

An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media.

A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing

Prowly

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

Trending Sources

Should brands promote their efforts to help hurricane victims?

Communications Conversations

The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S.

Ethics: Making It Part of Your Core Culture

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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PR Lessons From The Bungled Equifax Crisis

ImPRessions - Crenshaw Communications

Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari.

How to Segment Journalists By Social Media Use

Cision

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions.

The smallest parts of your content strategy can make or break your campaign

PR Daily

5 reasons to work at PressPage

Presspage

Innovative product and service. We think our product is amazing and we work very hard to keep it that way. We offer a software platform for PR professionals that provides an integrated, easy to use and modern social newsroom solution. We are passionate about PR, social and software.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The lure of fake news images

Axia PR

3 tips for spotting an altered photograph. Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action.

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations.

7 ways marketers can increase email marketing success

PR Daily

There’s no magical solution to increase your email-open rate—but there are smart steps you can take. Rather, your current percentage—along with what it takes to achieve your goal—contains several factors.

Fall is Upon Us | HMA Public Relations

HMA Public Relations

The first official day of fall is this Friday. What does this mean for us Phoenicians? Only a few more weeks until we can turn down […]. The post Fall is Upon Us | HMA Public Relations appeared first on HMA Public Relations. Featured HMA Public Relations autumn equinox Fall october September

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Get More From The Relationship With Your Press Release Provider

Cision

At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”.

What is the value of an impression?

Shift Communications

One of the most common PR measurement questions we receive is, “What is the value of an impression?” ” The short answer: nothing. Impressions are worth nothing by themselves. The long answer has a fair bit of nuance to it. Why do we measure impressions?

How to overcome 3 influencer marketing obstacles

PR Daily

Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business.

Study 12

More Direct Connections Expected During NFL Season

HMA Public Relations

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

NASA After Cassini, What Happens Next?

Ron Torossian

For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful.

Metropolitan Nashville Public Schools' newsroom is a must have

Presspage

MNPS' goal is to be the first choice for Nashville’s families. Simoultaneously, the district is earning a national reputation for urban school reform, its commitment to social and emotional learning and rising academic achievement.

How a poor digital strategy helped bankrupt Toys R Us

PR Daily

How does a big-name retail chain—with an endless stream of new consumers—end up on the brink of bankruptcy? In the case of Toys R Us, the blame lies largely with a sluggish transition to e-commerce. The chain is set to file for bankruptcy as early as this week.

#MediaMonday Special – SPJ Publicity Summit

HMA Public Relations

In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

4 Smart Strategies For Securing Artificial Intelligence Coverage

Shift Communications

Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles.

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil?

SEO 3

Innovation and killer content make a great intranet

PR Daily

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PR in the age of Artificial Intelligence

Presspage

How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies.

PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

PR 20/20

We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business.

‘Hot cop’ in hot water as anti-Semitic posts surface

PR Daily

Brand ambassadors beware: What social media gives, social media can take away. The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall.

B2B Security Vendors: Prepare for Scrutiny

Shift Communications

Growing Skepticism Toward Vendors’ Claims. Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.”

Demystifying PR ROI

AirPR

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success.