Sat.Sep 16, 2023 - Fri.Sep 22, 2023

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Exploring the Evolution of Hispanic Media | Business Wire Blog

Business Wire

In honor of Hispanic/Latinx Heritage Month (September 15 - October 15), Business Wire and their LatinoWire media partner Impremedia, are hosting a panel discussion on The Latinx Media Landscape in 2023.

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What Competitor Insights Should Comms Professionals Look For and Why? 


For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. With so much information existing on your competitors, we’ll also do a deep dive into the specific insights you should be focusing your attention on.

Analysis 221

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What is X: Understanding Elon’s Rebrand of Twitter

Ronn Torossian

Before Elon Musk’s remarkable $44 billion acquisition of Twitter last year, the popular billionaire had already been discussing the concept of building an all-encompassing service that would be called X. Musk’s vision for X was vast and undefined, showcasing his typical ambitious and visionary mindset. In July, during a weekend, Musk took a significant step […] The post What is X: Understanding Elon’s Rebrand of Twitter appeared first on.

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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Kindness feels good—and also drives business success: Here’s how

Agility PR Solutions

Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s, those with a reputation for kindness were 35 percent more likely to have doubled their earnings before […] The post Kindness feels good—and also drives business success: Here’s how appeared first on Agility PR Solutions.

More Trending

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RepUs To Conduct Reputation Management Workshop for 30+ U.S. Police Departments

Reputation Us

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course. Taking key lessons from the corporate world and applying them to law enforcement, the workshop (“Law Enforcement Reputation Management and Crisis Mitigation : Enhancing Police Department Reputations and

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How to Write a Crisis Press Release (Examples and Templates)


Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release? A crisis press release is a formal written statement issued by […] The post How to Write a Crisis Press Release (Examples and Templates) appeared first on Prowly Magazine.

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Audience identification is the essential first step for all marketing and communications

Sword and the Script

The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.

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7 press release mistakes you need to keep an eye on and avoid

Agility PR Solutions

As a seasoned public relations professional, you know that any PR strategy worth its salt includes creating and distributing press releases when a newsworthy story emerges. But writing a good press release is no easy feat—especially when pressed for time. Even if you have written countless press releases over the years, chances are you’ve issued […] The post 7 press release mistakes you need to keep an eye on and avoid appeared first on Agility PR Solutions.

Publicity 101
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

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Research, Communication Crucial Before Collaborating With Influencers


Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S. Navy was criticized by numerous lawmakers, veterans organizations and media outlets for its collaboration with an enlisted sailor and social media influencer who identifies as non-binary and performs

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Humans Needed More Than Ever – new AI in PR report from CIPR

Stuart Bruce

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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5 reasons why social listening is now critical in PR

Agility PR Solutions

Can you picture navigating a ship without a compass? That’s how PR professionals operate without social listening in the current digital landscape. As conversations shift online, brands face the challenge of keeping up with real-time chatter that can make or break their reputation. Social listening emerges as the solution, offering immediate insights into public sentiment, […] The post 5 reasons why social listening is now critical in PR appeared first on Agility PR Solutions.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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How to Tap Into Culture for Travel PR Strategies


In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals. Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experience

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Coffee with a Journalist: Bree Fowler, CNET


Bree Fowler is a Senior Writer at CNET where she specializes in digital security and privacy. Bree also covers smartphones, wearable technology, and other emerging tech.

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What Matters in an Interview


By Erica Swerdlow In the past 30+ years of working in public relations and communications, specifically at agencies, I have had the complex but rewarding task of hiring people in all types of positions; complex because it has always been difficult for me to find the right formula that helps find the right fit,… Continue reading What Matters in an Interview The post What Matters in an Interview appeared first on Culpwrit.

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Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers

Agility PR Solutions

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce turned up an interesting finding: these buyers are starting to sound off about things like basic […] The post Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Key Elements For Leaders During Challenging Times

The Hoyt Organization

Leaders have dealt with disruptive and unpredictable times for the past few years. First came the pandemic, then the Great Resignation, which led to all-time high labor shortages. Most leaders have had to revamp policies to meet employee demands for friendlier and more flexible workplaces. The challenging part amid all this chaos is that leaders must embrace uncertainty, which is not natural or easy to do while dealing with personal challenges such as stress and burnout.

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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively. A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgemen

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Interview Tips – It’s Not Always How You Answer the Questions

HMA Public Relations

The little things often make a difference on which job candidate rises above the others. In this blog post, Scott Hanson shares how some employers go beyond the resume and cover letter to determine who gets the job. Read more!

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5 steps for writing an effective PR brief—and agency insights for evaluating them

Agility PR Solutions

If you’re a larger business, then there’s a good chance you have a dedicated PR team or even use an external specialist PR firm. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team. It can be an essential part of how you portray yourself to the […] The post 5 steps for writing an effective PR brief—and agency insights for evaluating them appeared first on Agility PR Solutions.

Agency 101
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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Unlocking the Diversity Dividend: The Data-Driven Route to Reshaping Business Leadership

Stern + Associates

Organizations have access to more data than ever before. But knowing more about customers and employees doesn’t always make it any easier for leaders to make decisions. How can leaders improve their talent and innovation processes using the data already at their fingertips? Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and b

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Study calls for a more socially conscious approach to public relations

Wadds Inc.

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. Public relations has traditionally been focused on meeting an organisation's business objectives. A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach.

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What’s Changing in the AP Stylebook for 2024?

HMA Public Relations

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

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The pros and cons of using AI tools for PR and media relations

Agility PR Solutions

Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using artificial intelligence to score leads. So, what does this mean for the public relations industry?

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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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Maxim Behar about his new book written together with his wife Veneta Pisarska "The Camino Way. Quick, Easy and for Fun" on air of "Before Everyone" on Radio Horizon

Maxim Behar

Host: "The Camino Way. Quick, Easy and for Fun" will soon become a favorite quote from a favorite book, because that is the title of the first book ever co-written with his wife Veneta Pisarska by the leading PR expert, journalist, businessman, diplomat and writer Maxim Behar. Its premiere will be today in the capital, and it is an honor that he will bring some of the unique charm of his travels to the airwaves of Before Everyone.

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Journalist Spotlight | Interview with Vanessa Gibson, National News Director at Sports Entertainment Network (SEN)

Medianet Australia

The Medianet team recently had the pleasure of interviewing Vanessa Gibson of SEN about her new role as National News Director, sports media in Australia and the unique qualities of working in radio journalism. Vanessa’s new role sees her leading a team of radio journalists across the country delivering half-hourly bulletins every weekday from 6AM to 6PM.

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#MediaMonday – Kenzie Barrena

HMA Public Relations

Happy #MediaMonday! Check out our latest feature from Kenzie Barrena, a senior writer for Fabulous Media Group, which includes six lifestyle and news websites covering Arizona, California, Nevada, Washington and more. Meet Kenzie as she discusses her work, publications, favorite local spots and more in this post.

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