Sat.Dec 07, 2019 - Fri.Dec 13, 2019

Preparing for 2020: A Look at Social Networks

Business Wire

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels. public relations marketing

One Size Fits All

Ronn Torossian

One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no value at all. Marketers who still practice this approach are excluding many […].

Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Not All Heroes Wear Capes… Some Wear Hard Hats

Cision

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.

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Data-fueled research to guide blogging, marketing and webinar efforts

PR Daily

Whether you’re calculating year-end results or planning for 2020, benchmarks show where you stand—and which direction to go. Pluck insights from recent studies to shape your strategy. Industry benchmarks highlight how well we stack up against our competitors. How are others divvying up budgets?

Why your brand’s poorly designed website is killing sales

Agility PR Solutions

New research from digital marketing agency IronMonk examines whether or not consumers will buy from a company with a poorly designed website—and discovering that a whopping 86 percent of Americans say they won’t buy from such a company. More specifically, the survey revealed 85.8

Reputational Risk: When Should you Implement your Crisis Strategy?

Cision

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time. Crisis Management

PR tip – Don’t pull a Prince Andrew

The Stalwart Blog

I’ve been meaning to get this video out for some time right now to discuss the epic disaster that is Prince Andrew and his recent interview trying to backpedal the idea he held any trusting relationship with Jeffrey Epstein.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: Tips for making the most of Google Analytics

PR Daily

How are you using Google’s traffic monitoring platform? Here are some steps to help you make the most of this free resource. Which metrics matter most on Google Analytics?

A look inside the engine of an influencer marketing agency

Agility PR Solutions

According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5 billion, with over a thousand different influencer marketing agencies in the world.

Choose Your Own PR Adventure

Cision

Play through a digital PR adventure so that you're better prepared to play through it in real life the next time it pops up. Best Practices

When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google.

PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions

PR Daily

Submit your best digital communications and social media campaigns and projects from the past year. Deadline for entries is Jan. The post PR Daily’s 2020 Digital Marketing & Social Media Awards is accepting submissions appeared first on PR Daily. PR Daily Awards

ICYMI: Bulldog’s most popular posts from November

Agility PR Solutions

With another holiday season in full throttle, it was no surprise that one of our holiday kick-off posts logged the most clicks in November—but a little surprising that none of the rest of the month’s top articles were holiday-related.

Media Moves at POLITICO & Washington Business Journal, The New York Times Announces Staff Role Changes in Beijing Bureau

Cision

Steven Lee Myers, Chris Buckley have new roles at The Times, Katishi Maake changes beats at Washington Business Journal and more. Media Blog

Holiday Gift Guide for Digital Marketers and Entrepreneurs

Social PR Chat

‘Tis the season for hunting for gifts that feel sincere and thoughtful, rather than impersonal tokens.

Why and how to use a media kit in your 2020 PR efforts

PR Daily

As journalists face dwindling resources and rapidly churning news cycles, organizations must deliver comprehensive brand information in a central location. Follow these tips and tactics.

3 ways to build up valued relationships with customers

Agility PR Solutions

The key to building a great PR campaign for your business is to create valued and lasting relationships with customers that will allow you to grow your business in the future.

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UK Media Moves including The Times, New Model Adviser, AFP and The Sun Online

Cision

Changes at The Times in London and Glasgow, New Model Adviser has some promotions, and The Sun Online starts a weekly Cash Clinic series. Media Blog

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When and Why to Do a Website Redesign

Maine PR Maven

Your website is the one go-to place where prospective and current customers can find information on your business or organization. The post When and Why to Do a Website Redesign appeared first on | The PR Maven. Marketing SEO Website

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What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

Were scant days away from a nascent decade, and key voices have salient insights to offer. What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? It’s the end of the decade—and what a decade it’s been.

How the mobile holiday shopping boom benefits stores

Agility PR Solutions

Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the newly released 2019 Holiday Purchase Intentions Survey from The NPD Group.

Blogger Conferences: Top Events to Attend in 2020

Cision

Boost your blogging skills in 2020 and attend one of these events targeted to creatives. Media Blog

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

Predictions reflect facts, experience, and often a bit of hope for the future. Even pessimistic predictions are hopeful. It’s as if by saying it out loud, we’ll ward off an undesirable outcome.

5 writing takeaways from terrible drivers

PR Daily

The same sorts of annoyances you see while commuting can nettle readers. Here are examples of roadway cloggers and their linguistic equivalents—with solutions for the latter, at least. Your morning commute would be a breeze—if it weren’t for all those other people.

2019 year in crisis: Boeing’s poor PR leads to sky-high reputation damage

Agility PR Solutions

Boeing’s mishandling of the 737 Max crisis is almost legendary. We can already see future generations of PR students going over the missteps that the company made. In this post, we will analyze what happened, what the company did, and what it could have done better. What happened?

Media Moves at Bloomberg News & Barron’s, Business Insider Hires Executive Lifestyle Editor

Cision

Matt Peterson joins Barron’s Group, Dana Schuster new at Business Insider, and more. Media Blog

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Most Talked About 77th Golden Globe Nominations for 2020

Critical Mention

Share Tweet Share. Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday.

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How Wray Ward’s Heather Tamol manages her PR career

PR Daily

This PR and content director is watching the changing tools and techniques that affect how PR pros do their job. Here’s what she has to say about being successful in the long term. One way to start your day off on the right foot: a coffee treat.

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Ryan Reynolds Aviator Gin’s ad-jacking spoof “rescue” of Peloton ad girl is pure PR genius

Agility PR Solutions

Brand 78

UK Media Moves including S&P Global Market Intelligence, Chemist+Druggist and The New York Times

Cision

James Waldron is leaving Chemist+Druggist, S&P Global Market Intelligence hires an Industry Editor (Metals and Mining) and Jane Bradley is moving from BuzzFeed UK to the New York Times. Media Blog