PR for Anyone

OCTOBER 15, 2024

I recently appeared on *Good Day DC* as a lifestyle contributor, which is always an exciting experience. As a regular guest on the show, I get to share tips and tricks that make everyday life just a little bit easier, and this time was no exception. Whether you’re clasping jewelry, wrapping gifts, or struggling to open stubborn jars, I’ve got some fun and practical life hacks that can save you time and energy.

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Agility PR Solutions

OCTOBER 13, 2024

Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.

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PRSay

OCTOBER 14, 2024

Francesca Cocina is one of the leaders of the PRSA Certificate Program, “Harness Outside-the-Box Thinking to Drive Results,” beginning on Nov. 6. Visit the PRSA website for more details on the program. Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wo

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5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Public relations (PR) offers a strategic method for enhancing brand visibility, establishing credibility, and driving business growth. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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OnePitch

OCTOBER 15, 2024

Maxwell Millington is the Entertainment Reporter at Axios. During the episode, Max explains his role at Axios, how he prioritizes emails based on their importance in streaming, entertainment, and sports, and his tips for PR pose to best determine what news to pitch and what sources to provide.

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Axia PR

OCTOBER 15, 2024

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!

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PRSay

OCTOBER 15, 2024

“Culture is important,” Cheron Porter, APR, said. “If you want to soar as an organization, to meet your goals and have an engaged employee base, you have to think creatively” and find ways to build a positive work experience. Company culture is measured by “How well your team members enjoy and have bought into the mission of your organization.” Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlot

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Mark My Words

OCTOBER 12, 2024

WSJ While British Gen Xers and boomers have been conditioned by traditional media to revere the royals, younger generations are more skeptical, polls show. “To be relevant, the institution will need to change and will need to embrace strong women,” says Mark Borkowski, a British public relations adviser who has worked with numerous celebrities. By necessity, Kate will have to more actively take her place on center stage, he says.

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Agility PR Solutions

OCTOBER 13, 2024

To win at gambling PR often requires a good spokesman. Choosing an ideal spokesperson for a casino involves understanding both the target audience and the brand’s identity. A spokesperson needs to embody the casino’s values, appeal to its clientele, and enhance its image. Let’s explore real-life examples of successful casino spokespersons and analyze what made […] The post 8 great casino spokespersons, including James Bond, J.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Notified

OCTOBER 15, 2024

Making your investor relations web site easy to navigate for everyone, including people with disabilities , shows your commitment to inclusivity. It also helps you connect with a larger audience.

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Web 52

PRSay

OCTOBER 15, 2024

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., today. Benitez talked about how he started out and recounted watching the local Miami news as a child. He shared a memory of hiding under a table when he was 7 years old during Hurricane Andrew in 1992.

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PR Fuel

OCTOBER 15, 2024

Every day, thousands upon thousands of press releases are sent out by companies and organizations looking to capture attention. However, only a select few stand out from the crowd, becoming memorable examples of good press releases. Crafting a press release that resonates can make all the difference i… Read more The post Examples of Good Press Releases: What Worked and Why appeared first on eReleases.

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Prowly

OCTOBER 14, 2024

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Notified

OCTOBER 14, 2024

As we approach PRSA ICON 2024 , I’m excited to be moderating a session that hits at the heart of one of the biggest challenges facing PR pro s today: Embracing the Evolution of Influence and Trust.

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Wadds Inc.

OCTOBER 14, 2024

The shift to data-led practices in corporate communications is transformative. It is also inevitable. Our latest report for NewsWhip - Intuition versus Insight: Digital transformation and the corporate communications function - is a study of the digital transformation of corporate communications. Unlike marketing or sales, corporate communications doesn’t have a standardised workflow to underpin digital transformation efforts.

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The Hoffman Agency

OCTOBER 14, 2024

T-minus one week until my internship at The Hoffman Agency ends and I begin my journey as an associate account executive. PR got me, guys. I actually understand it now … for the most part. This summer I entered a behind-the-scenes world I didn’t know existed. Briefings, sourcing sessions, reactive and proactive pitches, tracking and flagging everything.

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Presspage

OCTOBER 14, 2024

Though a media inquiry can often come across like a transactional question & answer game, it can be so much more if you approach it with the right intent. Every request from a journalist – whether it’s just a lighthearted question or a negative dig at your company – can be the first step toward a long-term working relationship with a media outlet.

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Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

OCTOBER 15, 2024

Public relations function as a strategic asset for organizations aiming to foster and sustain positive relationships with their stakeholders. The true value of PR reveals itself most clearly during crises. When faced with unexpected challenges, organizations must adeptly navigate a complex landscape of public opinion, media scrutiny, and potential regulatory consequences.

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Contently - Strategy

OCTOBER 15, 2024

I have a son named Henry. And ever since he was born, I have seen an inordinate amount of personalized baby and toddler items featuring the name “Henry” in my social feeds. Now, there are two ways to explain this coincidence. 1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. 2) Facebook and Instagram tracked my online behavior and created tailored ads to increase clicks and conversions.

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Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry. The report was first published in September 2024 and is titled “Edelman’s 2024 AI Landscape Report: The Communicator’s Guide to Finding AI Tools You Can Trust.

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Maxim Behar

OCTOBER 14, 2024

Host (Viktor Dremsizov): Good evening! "The Day ONAIR" begins. I am Viktor Dremsizov, and today, with the show's producer, Gergana Marinova, we are looking for answers to the important questions today. Can the upcoming elections lead to a stable government? The 50th National Assembly is coming to an end—what have the parties accomplished? Sociologist Kolyo Kolev and PR expert Maxim Behar are here to analyze.

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Government Crisis Comparison Analysis 59

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

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