Sat.Jul 12, 2025 - Fri.Jul 18, 2025

article thumbnail

What Does a Public Relations Consultant Do and How to Become One

Remote PR Jobs

A public relations consultant helps individuals, companies, and organizations manage how they are perceived by the public. This includes building strong relationships with the media, crafting effective communication strategies, and responding thoughtfully in high-pressure situations. Whether you are guiding a brand through a crisis or helping a startup gain attention, public relations consulting is all about helping others shape and share their story.

Publicity 130
article thumbnail

Mastering Recall Communication: Insights & Strategies For Effective Product Recalls

5W PR

Product recalls can severely impact supplement companies, threatening both consumer safety and brand reputation. When health products need to be pulled from shelves, clear communication becomes essential to maintain trust and minimize damage. Public relations plays a vital role in managing these situations effectively through strategic messaging, proactive media engagement, and robust customer support.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How PR is shaping modern brand narratives in 2025

Agility PR Solutions

In 2025, public relations is no longer just about press releases and media coverage—it’s about driving real-time brand narratives across digital platforms, responding instantly to public sentiment, and leveraging data to craft compelling stories. PR news itself has evolved to become a strategic pillar of brand identity, corporate reputation, and crisis management.

Branding 100
article thumbnail

The new PR playbook for an AI-driven media landscape

PR Daily

The media traffic cliff isn’t coming. It’s here. Matt McLoughlin is senior vice president at Gregory FCA. As the Wall Street Journal recently reported , news outlets like the Washington Post and Business Insider have seen traffic decline by half in just three years. Thanks to Google’s new AI Mode, it will only continue to crater. This is an existential threat to media — and the PR professionals who rely on them.

Media 85
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

How to Launch and Run an Effective Media Advisory Council

Ronn Torossian

Learn how to create and manage a media advisory council with expert tips on member recruitment, feedback systems and community engagement for news organizations The post How to Launch and Run an Effective Media Advisory Council appeared first on.

How To 195

More Trending

article thumbnail

When crisis strikes: The playbook for reputation survival

Agility PR Solutions

When a crisis hits, reputations are on the line. Attorneys and public relations professionals stumble, not because they lack smarts, but because they freeze or fumble the response. In today’s world, news spreads faster than wildfire. Your reputation can take a hit in minutes. Here’s the real talk: how you act right now will define […] The post When crisis strikes: The playbook for reputation survival first appeared on Agility PR Solutions.

article thumbnail

Breaking down share of voice in your media strategy

PR Daily

Keep this tool in your back pocket. One of the primary outputs of public relations is media coverage. But once you have your brand in the media, figuring out how to measure impact and ROI are critical next steps to refine your strategy and improve your reach. To do this, organizations should first decide what outcomes are most important to them, said Jean Creech Avent, global head of brand, content and communications, at Arkose Labs.

article thumbnail

PR for Community-Owned Brands: Building Trust Through Authentic Communication

Ronn Torossian

Learn essential PR strategies for community-owned brands. Guide covers transparent communication, stakeholder engagement & mission-driven storytelling for brand success. The post PR for Community-Owned Brands: Building Trust Through Authentic Communication appeared first on.

Community 195
article thumbnail

The Impact Of PR Efforts On Water Park Guest Confidence And Attendance

5W PR

Using PR to Address Safety Concerns at Water Parks Water park safety remains a top priority for operators and guests alike, with recent industry data showing that proactive safety communication directly impacts visitor confidence and attendance. Research from 5W PR indicates that parks highlighting safety protocols in their marketing see a 25% increase in guest confidence levels.

article thumbnail

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

article thumbnail

The dos and don’ts of using humor in PR campaigns

Agility PR Solutions

Using humor to connect with your audience and drive home your messaging is a great PR idea. We’ve previously shared how consumers are likelier to recall humorous ads and how 85% of American consumers agree that it’s time for the fun to return to brand marketing campaigns. The same tends to be true for PR […] The post The dos and don’ts of using humor in PR campaigns first appeared on Agility PR Solutions.

Consumer 100
article thumbnail

4 steps to creating ‘first-mover’ messaging

PR Daily

Tackling challenges with a proactive approach. In times of change, the words communicators use to convey their messages matter. This can be seen in how political comms teams, bank executives and large corporations frame their messages, often taking the negative and turning it into something more positive and digestible for their audience. This is not done on accident, said Michael Ricci, former speechwriter and director of communications for John Boehner and Paul Ryan, at the PR Daily Conference

article thumbnail

Tracking Sentiment Shifts Over Time: A Data-Driven Approach to Understanding Public Opinion

Ronn Torossian

Learn how to evaluate sentiment analysis models with 7 key metrics for tracking public opinion, customer feedback and brand perception across channels The post Tracking Sentiment Shifts Over Time: A Data-Driven Approach to Understanding Public Opinion appeared first on.

Data 195
article thumbnail

How PR Can Help Defense Tech Companies Attract Top Talent

5W PR

Defense technology companies face unique challenges in attracting skilled professionals in today’s competitive job market. With increasing demand for technical expertise and a limited talent pool, these organizations must find creative ways to stand out and appeal to potential candidates. Public relations plays a central role in communicating the exciting opportunities, innovative work, and meaningful impact that defense tech careers offer.

Company 78
article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

Navigating the future of integrated PR and marketing: Strategies that drive business growth

Agility PR Solutions

In today’s hyper-connected digital world, public relations and marketing are no longer operating in silos. They are integrated powerhouses working together to shape brand narratives, engage target audiences, and drive measurable business outcomes. As we move deeper into 2025, the lines between PR, digital marketing, and sales strategies continue to blur, creating new opportunities for […] The post Navigating the future of integrated PR and marketing: Strategies that drive business gr

Strategy 100
article thumbnail

A communication roadmap for M&A success

PR Daily

Communications is the way to bring together two organizations. Liz Stein is managing director of One Strategy Group. Would you negotiate a large business deal without a lawyer or agree to a significant financial restructuring without an accountant? Probably not. Your communications team is just as essential to an M&A—a lesson I learned firsthand after providing strategic counsel on twelve M&As in just two years.

article thumbnail

Writing Is the Least Interesting Thing AI Can Do for Content Strategists

Contently - Strategy

Google “AI for content marketers” and your screen will flood with tools promising first-draft blog posts and website copy in seconds. But this one-trick-pony approach misses the big picture about generative AI: Using the tech exclusively to write copy is like using a Swiss Army knife as a really expensive toothpick. The real competitive edge lies in everything AI can do before and after a piece of content publishes.

Writing 52
article thumbnail

Social Media Listening Tools for Crisis Monitoring

5W PR

Social media crises can strike any brand without warning, making real-time monitoring and quick response capabilities essential for modern businesses. Social media listening tools provide organizations with advanced monitoring capabilities to detect potential issues before they become full-blown crises. These specialized platforms use artificial intelligence and machine learning to track conversations, analyze sentiment, and alert teams to emerging threats across multiple social channels.

article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

The Post Office Scandal: A masterclass in strategic communications failure

Wadds Inc.

The Horizon IT scandal exposed a catastrophic failure of corporate communication, where denial and spin were prioritised over truth and accountability. Public relations operates along a range from holding a mirror up to management to manipulating public perception. The Post Office operated at the far end of the spectrum. Sir Wyn Williams’ Final Report: Volume 1 of the Post Office Horizon IT Inquiry is one of the most damning public documents ever written about a British institution.

article thumbnail

[Webinar] How PR and IR Can Work Better Together

Notified

The connection between public relations and investor relations has never been more important - and our July 24th webinar with PRWeek will discuss what’s working (and what’s not) when it comes to bridging the gap.

Publicity 130
article thumbnail

The State of Digital News – With Newzdash’s John Shehata

Buzzstream

AI Overviews are reshaping search , reducing traffic to news sites, and favoring well-known brands in both visibility and citations. Brand mentions now matter more than backlinks in AI-generated content, shifting PR strategy toward brand visibility and authority. News publishers must diversify traffic and revenue , prioritizing direct audience relationships via newsletters, apps, and communities.

SEO 62
article thumbnail

Learning from Famous Corporate Crises: Key Strategies and Essential Lessons

5W PR

Major corporate crises have shaped how organizations respond to catastrophic events, providing valuable insights for business leaders and crisis management professionals. From Johnson & Johnson’s swift response to the 1982 Tylenol tampering incident to more recent cases like Tesla’s handling of discrimination lawsuits, these situations offer practical lessons in crisis management, communication, and organizational resilience.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

Investor Influence On Media Coverage: Evidence From Venture Capital

Ronn Torossian

Learn how venture capitalists influence media coverage of portfolio companies and leverage press to boost valuations, validate business models and attract additional investment. The post Investor Influence On Media Coverage: Evidence From Venture Capital appeared first on.

Media 195
article thumbnail

Using media intelligence tools to track competitors and industry trends

Agility PR Solutions

Picture yourself in a large room with members of your sector, including journalists, influencers, rivals, clients, and specialists. Everyone is speaking simultaneously. Imagine being able to hear them all clearly, comprehend what they have to say, and utilize that knowledge to expand your company. You can accomplish just that with the use of media intelligence […] The post Using media intelligence tools to track competitors and industry trends first appeared on Agility PR Solutions.

Tools 100
article thumbnail

These are the communications soft skills most critical to professional success

PR Daily

Insights from Ragan’s Communications Benchmark Report on the competencies that guide professional comms development. Early on in Season 2 of the subversive and dry reality-comedy show “The Rehearsal”, writer, director and star Nathan Fielder claims that most issues with commercial aviation—including an increasingly alarming accident record—can be attributed to poor communication.

article thumbnail

How Can I Prepare Executives For Effective Communication During A Cyber Incident?

5W PR

When a cyber incident strikes an organization, the spotlight immediately turns to its executive leadership. The way executives communicate during these critical moments can mean the difference between maintaining stakeholder trust and suffering long-term reputational damage. Research shows that 60% of customers lose confidence in organizations that experience data breaches, making clear and effective executive communication essential for business continuity.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

A Guide to Using Fictional Personas in Marketing Stories

Ronn Torossian

Learn how to create and use fictional marketing personas to develop targeted campaigns while maintaining customer privacy and data protection standards in this guide. The post A Guide to Using Fictional Personas in Marketing Stories appeared first on.

Privacy 195
article thumbnail

Online Reputation Score: What It Is, Why It Matters, and How PR Teams Can Improve It

Prowly

In this article, we've put together a brief online reputation guide. It includes information on what an online reputation score is, how it works, and what PR teams can do to improve it using professional tools. You'll also learn how media monitoring can help with any star rating system out there. TL;DR – Key takeaways on online reputation score An online reputation score reflects brand sentiment, reviews, and media visibility.

article thumbnail

What we’re loving this summer for tech PRs  

PR in High Definition

With temperatures soaring across the UK and Europe, summer has well and truly arrived – and while things haven’t exactly quietened down, holiday mode is definitely in full swing. In between chasing deadlines (and chasing shade), we’ve been finding pockets of time to read, watch and listen to a few standout things. And because we can’t help ourselves, we’ve noticed that some of our seasonal favourites also offer surprisingly sharp insights into the world of communications, reputation and in

48