Sat.Sep 16, 2017 - Fri.Sep 22, 2017

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing

Prowly

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

Trending Sources

Should brands promote their efforts to help hurricane victims?

Communications Conversations

The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S.

Emergency communications in the era of social media

Presspage

Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date.

Radio 22

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations.

More Direct Connections Expected During NFL Season

HMA Public Relations

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations.

How to overcome 3 influencer marketing obstacles

PR Daily

Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business.

Study 11

NASA After Cassini, What Happens Next?

Ron Torossian

For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Legal Marketing and Snake Oil; Off Script #21: Larry Bodine

Sword and the Script

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil?

SEO 3

#MediaMonday Special – SPJ Publicity Summit

HMA Public Relations

In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.

Innovation and killer content make a great intranet

PR Daily

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Ethics: Making It Part of Your Core Culture

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!

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Why You Need the HubSpot Growth Stack for Marketing, Sales & Service

PR 20/20

We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business.

‘Hot cop’ in hot water as anti-Semitic posts surface

PR Daily

Brand ambassadors beware: What social media gives, social media can take away. The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall.

PR in the age of Artificial Intelligence

Presspage

How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

4 Smart Strategies For Securing Artificial Intelligence Coverage

Shift Communications

Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles.

The lure of fake news images

Axia PR

3 tips for spotting an altered photograph. Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action.

16 email marketing terms PR pros should know

PR Daily

Though many PR professionals are fluent in marketing speak, some terms might be unfamiliar. Confusion can especially occur when PR pros’ marketing colleagues use terms related to email and digital marketing or employ abbreviations: “We need to re-think the CTA on that drip campaign because the CTR was abysmal.”.

Jay Baer Asks: Is Social Media And Journalism Linked?

Beyond PR

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

The past few days have been somewhat of a whirlwind of creating content, consuming coffee (wait… that happens every day!), engaging in discussions about social media and sports, and talking all about football and shoes.

What can PR learn from living with Alexa?

Stuart Bruce

Quite a bit it turns out. We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications.

4 smartphone video snafus

PR Daily

Recording video has never been easier; nearly everyone has a smartphone camera. Yet as the barrier to entry drops, so does video quality. Here are four common video miscues to avoid the next time you hit record: 1. Ignoring audio.

6 Reasons You Should Write a Horrible First Draft

Flack Me

Category: Flack Me Summary: Almost all good writing begins with terrible first efforts. You need to start somewhere. Start by getting something—anything—down on paper

People Forgive (and it’s Wonderful)

Waxing UnLyrical

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” ” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!”

5 ways to improve your PR pitch and build better media relationships

Axia PR

Building relationships with reporters and editors is key to helping your clients’ news releases become inspirations for news coverage. Sending news releases and making friendly, engaging follow-up contacts is a common-sense approach all PR people should know. However, it’s critical that you also build trust and respect with journalists to get your stories on the air, in print and online. Here are five tips that will help. Media Relations Public Relations Featured

Statistics to punch up your content marketing game

PR Daily

Making a case for deeper investment in content marketing has never been easier. Nearly every statistic you read shows that organizations that do content marketing the right way are reaping rewards.

B2C 3

Rolling Stone Put On the Market By Wenner Media

Flack Me

Category: Flack Me Summary: Following the sale of the independent publisher’s other titles, Us Weekly and Men’s Journal, the company is now selling its lead property

Communications Planning: How to Generate Demand From Awareness

Stern + Associates

I have an idea for you the next time you shop. Holiday gifts, anyone?) If it’s not something you normally buy – cereal, socks, toothpaste, etc. think back to. The post Communications Planning: How to Generate Demand From Awareness appeared first on Stern Strategy Group. Brand Strategy AID spectrum awareness awareness is dead buyer's journey communications planning demand interest sales funnel