20 
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). MORE
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? MORE
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”. MORE
One of the most common PR measurement questions we receive is, “What is the value of an impression?” ” The short answer: nothing. Impressions are worth nothing by themselves. The long answer has a fair bit of nuance to it. Why do we measure impressions? MORE
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. MORE
Brand ambassadors beware: What social media gives, social media can take away. The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall. MORE
Growing Skepticism Toward Vendors’ Claims. Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.” MORE
MNPS' goal is to be the first choice for Nashville’s families. Simoultaneously, the district is earning a national reputation for urban school reform, its commitment to social and emotional learning and rising academic achievement. MORE
How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. MORE
There’s no magical solution to increase your email-open rate—but there are smart steps you can take. Rather, your current percentage—along with what it takes to achieve your goal—contains several factors. MORE
Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles. MORE
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. MORE
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. MORE
Innovative product and service. We think our product is amazing and we work very hard to keep it that way. We offer a software platform for PR professionals that provides an integrated, easy to use and modern social newsroom solution. We are passionate about PR, social and software. MORE
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. MORE
We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. MORE
Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business. MORE
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! MORE
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. MORE
3 tips for spotting an altered photograph. Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action. MORE
How does a big-name retail chain—with an endless stream of new consumers—end up on the brink of bankruptcy? In the case of Toys R Us, the blame lies largely with a sluggish transition to e-commerce. The chain is set to file for bankruptcy as early as this week. MORE
Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog. MORE
In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations. MORE
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations. MORE
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. MORE
The first official day of fall is this Friday. What does this mean for us Phoenicians? Only a few more weeks until we can turn down […]. The post Fall is Upon Us | HMA Public Relations appeared first on HMA Public Relations. Featured HMA Public Relations autumn equinox Fall october September MORE
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S. MORE
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. MORE
Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date. MORE
Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari. MORE
Cision
SEPTEMBER 20, 2017
An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve. The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media.
Prowly
SEPTEMBER 19, 2017
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.
Communications Conversations
SEPTEMBER 19, 2017
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S.
PRSay
SEPTEMBER 18, 2017
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2017
Public relations people like to talk about anticipating or “getting in front of” a crisis; in fact, for a taste of a real-life crisis simulation, check out this stress-inducing story by The New York Times ‘ Sapna Maheshwari.
Cision
SEPTEMBER 19, 2017
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions.
PR Daily
SEPTEMBER 18, 2017
Presspage
SEPTEMBER 21, 2017
Innovative product and service. We think our product is amazing and we work very hard to keep it that way. We offer a software platform for PR professionals that provides an integrated, easy to use and modern social newsroom solution. We are passionate about PR, social and software.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Axia PR
SEPTEMBER 19, 2017
3 tips for spotting an altered photograph. Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action.
Shift Communications
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations.
PR Daily
SEPTEMBER 20, 2017
There’s no magical solution to increase your email-open rate—but there are smart steps you can take. Rather, your current percentage—along with what it takes to achieve your goal—contains several factors.
HMA Public Relations
SEPTEMBER 20, 2017
The first official day of fall is this Friday. What does this mean for us Phoenicians? Only a few more weeks until we can turn down […]. The post Fall is Upon Us | HMA Public Relations appeared first on HMA Public Relations. Featured HMA Public Relations autumn equinox Fall october September
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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Cision
SEPTEMBER 21, 2017
At some point in your life, you may have had to “define the relationship” with someone. It’s that critical, yet sometimes awkward, point in the relationship where two people sit down and ask, “What are we?”.
Shift Communications
SEPTEMBER 20, 2017
One of the most common PR measurement questions we receive is, “What is the value of an impression?” ” The short answer: nothing. Impressions are worth nothing by themselves. The long answer has a fair bit of nuance to it. Why do we measure impressions?
PR Daily
SEPTEMBER 18, 2017
Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business.
HMA Public Relations
SEPTEMBER 19, 2017
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations.
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Insights from expert marketing and communications pros who are doing it today.
Ron Torossian
SEPTEMBER 18, 2017
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful.
Presspage
SEPTEMBER 20, 2017
MNPS' goal is to be the first choice for Nashville’s families. Simoultaneously, the district is earning a national reputation for urban school reform, its commitment to social and emotional learning and rising academic achievement.
PR Daily
SEPTEMBER 19, 2017
How does a big-name retail chain—with an endless stream of new consumers—end up on the brink of bankruptcy? In the case of Toys R Us, the blame lies largely with a sluggish transition to e-commerce. The chain is set to file for bankruptcy as early as this week.
HMA Public Relations
SEPTEMBER 18, 2017
In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.
Advertisement
Achieve better results with targeted news release distribution.
Shift Communications
SEPTEMBER 19, 2017
Artificial Intelligence Coverage Overload. Read any publication today and you will find an array of artificial intelligence coverage articles.
Sword and the Script
SEPTEMBER 19, 2017
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil?
Presspage
SEPTEMBER 19, 2017
How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies.
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2017
It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric!
PR 20/20
SEPTEMBER 19, 2017
We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business.
PR Daily
SEPTEMBER 18, 2017
Brand ambassadors beware: What social media gives, social media can take away. The Gainesville (Florida) Police Department—and one of its most prominent officers—learned that hard lesson, spurred by a viral Facebook post surrounding Hurricane Irma’s deadly landfall.
Shift Communications
SEPTEMBER 21, 2017
Growing Skepticism Toward Vendors’ Claims. Public sentiment toward technology vendors is undergoing a significant shift. Just take a look at what Ben Smith at Buzzfeed is saying, or the message behind Franklin Foer’s new book, “World Without Mind.”
AirPR
SEPTEMBER 20, 2017
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success.
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