Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing? MORE
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. MORE
Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. Click below for more]. The post Social Media Support appeared first on HMA Public Relations. Featured Social Media twitter support twitter tools MORE
A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed. MORE
Looking for an inexpensive way to build goodwill among your employees? Increase their paid days off. Seventy percent of them probably won’t use the extra vacation time, anyway. So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey. MORE
Sometimes a perfect storm comes together to signal that a technology is about to die - or undergo a radical shift or rebirth. Often that perfect storm takes the form of three elements coming together at the same time. Change is typically driven from a combination of technological, social, and economic factors. When all three come together, change is inevitable. Public Relations Measurement Pinpoint Contacts Media Contact Database MORE
A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. Let’s examine the top 10 challenges, and the solutions that you need to know moving forward. MORE
In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently. MORE
Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. MORE
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends MORE
Instagram has more than 700 million monthly active users, and 32 percent of all internet users have an Instagram profile. It’s not just younger consumers that PR and marketing pros can reach through the platform, either. MORE
Writing is often the linchpin of successful public relations campaigns. Words can still inspire and influence people and motivate action—but that’s easier said than done. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail. MORE
Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use. MORE
Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. New data from LendEDU shows that 52.9 MORE
No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good. MORE
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. MORE
Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. MORE
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? MORE
As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator. Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e. MORE
If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people. MORE
Every industry has buzzwords and jargon we wish people would stop using. Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground. More frustrating, though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work. Here are a few that drive me up the wall, along with how we can replace them: 1. “It’s It’s hard to measure that.”. It might be hard, but it’s not impossible. MORE
Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued. MORE
As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not. MORE
How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations. MORE
As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. MORE
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind. MORE
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. MORE
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results. With that as the stage setting, here are the.more. MORE
B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned? MORE
When you're running a startup, you have difficult choices to make about marketing. On one hand, marketing is the lifeblood of an organization. Good marketing attracts customers and investors alike. On the other hand, you can't spend too much time, effort and resources on marketing. MORE
When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. MORE
Cision
JUNE 19, 2017
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.
AirPR
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends
PR Daily
JUNE 19, 2017
Instagram has more than 700 million monthly active users, and 32 percent of all internet users have an Instagram profile. It’s not just younger consumers that PR and marketing pros can reach through the platform, either.
B2B PR Sense
JUNE 19, 2017
A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. Let’s examine the top 10 challenges, and the solutions that you need to know moving forward.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Shift Communications
JUNE 19, 2017
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR?
B2B PR Sense
JUNE 21, 2017
No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good.
HMA Public Relations
JUNE 21, 2017
Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. Click below for more]. The post Social Media Support appeared first on HMA Public Relations. Featured Social Media twitter support twitter tools
PR Daily
JUNE 19, 2017
Writing is often the linchpin of successful public relations campaigns. Words can still inspire and influence people and motivate action—but that’s easier said than done. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
MaccaPR
JUNE 21, 2017
When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer.
B2B PR Sense
JUNE 20, 2017
B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?
Sword and the Script
JUNE 20, 2017
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy.
PR Daily
JUNE 20, 2017
If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people.
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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Public Relations Sydney
JUNE 19, 2017
As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’.
PR News
JUNE 20, 2017
Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued.
Prowly
JUNE 20, 2017
How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations.
PR Daily
JUNE 19, 2017
When you're running a startup, you have difficult choices to make about marketing. On one hand, marketing is the lifeblood of an organization. Good marketing attracts customers and investors alike. On the other hand, you can't spend too much time, effort and resources on marketing.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
Stephen Waddington
JUNE 20, 2017
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.
Beyond PR
JUNE 19, 2017
Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands.
ImPRessions - Crenshaw Communications
JUNE 21, 2017
Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use.
PR Daily
JUNE 20, 2017
Every industry has buzzwords and jargon we wish people would stop using. Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground. More frustrating, though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work. Here are a few that drive me up the wall, along with how we can replace them: 1. “It’s It’s hard to measure that.”. It might be hard, but it’s not impossible.
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Achieve better results with targeted news release distribution.
Ishmael's Corner
JUNE 20, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results. With that as the stage setting, here are the.more.
Barokas
JUNE 19, 2017
As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not.
The Proactive Report
JUNE 19, 2017
Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing?
PR Daily
JUNE 20, 2017
Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. New data from LendEDU shows that 52.9
Waxing UnLyrical
JUNE 21, 2017
In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.
Business Wire
JUNE 22, 2017
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.
Beyond PR
JUNE 22, 2017
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.
PR Daily
JUNE 19, 2017
Looking for an inexpensive way to build goodwill among your employees? Increase their paid days off. Seventy percent of them probably won’t use the extra vacation time, anyway. So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey.
Media Bullseye
JUNE 22, 2017
A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed.
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