Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council. MORE

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If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? appeared first on PR Warrior | Trevor Young. MORE

Strong writing skills are more crucial than ever in public relations. As paid and earned media converge and branded content rises in popularity, PR pros who can write well are more in demand. MORE

Where do you get ideas for new content? In today’s fast-paced media cycle, you have to churn out so much new content that you might have exhausted your favorite wells of inspiration. Some communicators turn to their old content for a brainwave, or to repurpose old creations to bring in new audiences. MORE

What is a space smuggler’s carafe of choice? Marketers hope it’s the cup that shares his name. Solo: A Star Wars Story” hits theatres May 25, but brand managers have been planning for months for this jump to lightspeed. MORE

My dad died two years ago at the age of 65. MORE

PR and marketing both share an important goal. They both aim to build awareness for a brand and improve that company’s reputation. Both PR and marketing are essential components in amplifying and relaying critical business messages. MORE

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. MORE

Would you change jobs to find a less annoying workspace? According to survey data collected by Bospar PR , it would appear many of us would—especially those toiling in an “open” office setting. The survey, which garnered responses from a diverse cross-section of 1,000 U.S. MORE