Sat.Mar 25, 2023 - Fri.Mar 31, 2023

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Crenshaw Communications CEO Joins Communications Firm Leaders in New Delhi

ImPRessions - Crenshaw Communications

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PR Tips: Best Practices for Handling Untrue Rumors

Ronn Torossian

In today’s fast-paced digital world, news and information travel at an unprecedented speed. While this can be a good thing for companies looking to get the message out to the masses, it can also be a double-edged sword. Misinformation and fake rumors can spread just as quickly.

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9 new social media features to know about this week

PR Daily

Including LinkedIn, Twitter, YouTube, Instagram and WhatsApp. The social media grind never stops. These platforms are constantly evolving, changing and altering their dashboards, much to the consternation of harried PR pros everywhere. Check out these newest updates.

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Five lessons from comms leaders on our digital world

NewsWhip

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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Higher Ed's Big Gamble on Sports Betting

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills.

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6 tools to help PR pros stay organized and accomplish more

PR Daily

These will save your time and your sanity. Sarah Riley is VP at Method Communications. You’ve found yourself in a familiar place – facing compounding deadlines, urgent client requests, rapid response pitching, and maybe a bank failure.

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Coffee with a Journalist: Matt Safford, Tom's Hardware

OnePitch

Matt Safford is the managing editor at Tom’s Hardware. Matt started building PCs in the 90s and was a fan of technology from an early age. That love turned evolved into a journalism career writing for publications including Popular Science, PCMag, and Digital Trends. Media Insights

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#MediaMonday – Michael Mallace

HMA Public Relations

The latest #MediaMonday feature comes to us from Michael Mallace, the general manager of 88.7 The Pulse, the radio station of the East Valley Institute of Technology. Meet Michael and learn more about his experienced career in radio in this blog post. Media Monday EVIT media michael mallace radio

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Will AI replace PR people in the next 10 years? Answers from 13 PR software executives

Sword and the Script

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall in opposite ends of the spectrum.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Responses to Nashville school shooting, GWU searches for new mascot and more

PR Daily

Plus: Are marketers overpaying influencers? An elementary school shooting Monday in Nashville, Tennessee left three 9-year-old children and three adults dead, CNN reported.

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Outlet Spotlight: NewsGuard

Medianet Australia

One in five news sites that NewsGuard rated in Australia received untrustworthy scores Media Spotlights

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The impact of social media on digital marketing strategies: A guide for PR pros

Agility PR Solutions

The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore, and communicate.

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Is Twitter Still A Journalists’ Platform?

HMA Public Relations

Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Getting used to rejection and how to reframe it

PR Daily

“No” is just the beginning of your pitch. Cristal Steuer is the executive director of strategy & placement at TVP Communications , a national communications and leadership agency solely focused on higher education.

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago.

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How digitalization can help businesses achieve net-zero goals—5 key insights

Agility PR Solutions

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Right sizing your PR agency: Not too tight, not too baggy

PR in High Definition

We all aspire to be savvy buyers, of anything. However, consider how often you buy something you want, but you don’t really need. Or you find the perfect piece but find an identical item at a lower price somewhere else.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Makeup influencer accused of faking accent, ‘Creed III’ actor faces legal problems and more 

PR Daily

Plus: Do AI and healthcare mix? Makeup artist Mikayla Nogueira, who is from rural Massachusetts, is well-known on her channels for her thick Boston-esque accent, which some are calling into question, BuzzFeed News reported. She has well over 14 million followers on TikTok and Instagram.

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The Difference Between Health & Wellness

5W PR

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Despite seeming similar at face-value, there are distinct differences between the two. Companies should take these differences into account when marketing products and services.

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A brief history of influencer marketing—and 2 trends that define its future

Agility PR Solutions

In the last decade, influencer marketing has exploded onto the scene and become one of the most popular and effective ways for brands to reach their target audiences. However, the history of influencer marketing dates long before the internet was even a thought.

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Measuring PR in Europe: Beyond the numbers

PR in High Definition

Europe is a fascinating place. Its history, cultural diversity and impact on the globe make it truly unique. And although it has gone through many challenges in recent decades, including some questionable decisions and a surprising election or two, Europe still remains a great place to do business.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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5 tips on how being purpose driven is good for business   

PR Daily

Tell more connected stories. What does purpose mean to an organization, business or brand?

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World Autism Day: How Your Brand Can Show Support

5W PR

World Autism Day is a day dedicated to raising awareness about autism and promoting inclusion for those on the autism spectrum. It falls on April 2nd every year and presents a unique opportunity for brands to show support for this important cause.

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How firms are using third-party data in digital marketing campaigns

Agility PR Solutions

Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns.

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What does your audience want to hear?

Axia PR

Public relations professionals focus on their target audience in their communications. Persuading the consumer is often easier than you might think. Sometimes, all that it takes is a step away from yourself and toward your audience.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Keeping it real with California Treasurer Fiona Ma: How to lead with empathy

PR Daily

Fiona Ma gets real on how she’s working to put people back into public service. Fiona Ma is California’s 34 th State Treasurer and the primary banker for the world’s fourth-largest economy.

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UGC in the Beauty Industry

5W PR

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. What is User-Generated Content?

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Customer experience marketing: 3 comms strategies for improving CX

Agility PR Solutions

Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing strategies.