Sat.May 20, 2017 - Fri.May 26, 2017

Trending Sources

Why Owned Media is Key to an Effective Communications Plan

Spin Sucks

While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan. The post Why Owned Media is Key to an Effective Communications Plan appeared first on Spin Sucks.

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Go Back to Basics with These Three Press Release Best Practices

Cision

The press release is here to stay. In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. Press releases are a valuable PR tool and should not be regarded as an after-thought.

Heineken vs. Pepsi: A Look at Brand Commentary on Social Issues

Ron Torossian

Companies take a risk when they decide to comment on social issues. When done right, companies can make genuine connections with existing and potential customers. When done wrong, companies can turn off their audiences, which can lead to drops in sales, smeared brand reputations , and negative press.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

5 Steps to Marketing at an Event Outside of Your Industry

Cision

The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves.

Film 12

These Four Obstacles Prevent You from Achieving Your Business Goals

Spin Sucks

Haven't made progress on your business goals yet this year? Laura Petrolino explains why one or more of these four obstacles are preventing your success. The post These Four Obstacles Prevent You from Achieving Your Business Goals appeared first on Spin Sucks.

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative.

B2B 14

IBM Vision: The Future of AI and Public Relations

Shift Communications

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Blogging Tips for PR Pros

PR Expanded

A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one.

How to Make Social Media and Distractions Less of a Time Suck

Spin Sucks

Does social media kill your productivity? Do you find yourself mindlessly surfing Facebook? David J.P. Fisher shares five ways you can be more effective with your professional online activity. The post How to Make Social Media and Distractions Less of a Time Suck appeared first on Spin Sucks.

Show off your health care comms expertise

PR Daily

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How to Leverage B2B Influencer Marketing for Powerful Results

B2B PR Sense

B2B influencer marketing is the latest buzzword -- an rightly so. In the past year alone, it has expanded its usefulness and effectiveness. It hsould be part of any thought leadership strategy. Are you keeping up with this fast-moving trend -- and making the best use of it within your company?

B2C 8

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

“The Time to Repair the Roof is When the Sun is Shining.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. This quote from John F. Kennedy is one of my favorites and definitely relevant to the Agency’s trajectory. Last year was the first time in our history that all geographies — Asia, the U.S. and Europe — generated double-digit growth. From this position of strength, we’ve made several recent changes, including the hiring of Mark.more.

Equal Pay for Women in PR? Not Quite There Yet.

Spin Sucks

It’s 2017—a full 54 years after the Equal Pay Act went into effect—and yet we’re still years away from full wage parity. Did you know, full-time women nationwide earn 78.9 cents for every dollar men earn? Sam Radbil looks at factors affecting the gender pay gap in PR and more.

3 Content Marketing Trends PR Professionals Can’t Afford to Ignore

Stern + Associates

Do you hear that? It’s your wake-up call. Astonishingly, 84% of people expect brands to produce content, yet 60% of all content created by brands is poor, irrelevant or fails. The post 3 Content Marketing Trends PR Professionals Can’t Afford to Ignore appeared first on Stern Strategy Group. Content Marketing Digital Marketing buyer's journey content marketing Data Analytics SEO

9 qualities of successful marketing teams

PR Daily

Like basketball, construction and Marvel superheroes, marketing demonstrates its best results when people work together as a team.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Searching for Marketing Inspiration? Check out these 55+ Inbound Marketing Resources [UPDATED]

PR 20/20

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success.

SEO 6

5 Steps to Marketing at an Event Outside of Your Industry

Beyond PR

The idea of breaking out of your comfort zone and pushing yourself into the unfamiliar is one that we celebrate. When we strive for something new and different despite the risks, we are often rewarded—with success, an invaluable experience, or a discovery about ourselves.

The Best PR Tips For Promoting Blog Posts

ImPRessions - Crenshaw Communications

Public relations experts know that the majority of traffic coming to a blog post comes in the first hours and days of publication. This makes the timely promotion of your blog content critical to its success. And, according to TrackMaven, you might want to publish your post at 3 p.m.

Riding the ‘super cycle’ wave to media success

RH Strategic

Most media-savvy public relations professionals understand the 24-hour news cycle and know stories will fade in and out of relevance throughout the day, prompting news outlets to rush to deliver the latest news to stay ahead of competitors. However, PR pros should also be aware of another trend that can earn their client sustained coverage: Read More. The post Riding the ‘super cycle’ wave to media success appeared first on RH Strategic. PR Best Practices PR Insights best practices media news

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Examining Internal Social Media from an Integrated Marketing Communication Perspective

IPR

Internal social media (ISM), also referred to as enterprise social media, serve as critical communication channels for employees to share information and build internal relationships across organizational departments and geographical locations (Madsen & Verhoeven, 2016).

Why and how a writing center can streamline your organization

PR Daily

Writing in the corporate world is terrible. It’s full of poor grammar, verbose passages, incomprehensible wording and undefined acronyms. That bad writing undermines productivity as employees waste time trying to understand reports and misinterpreting instructions.

Google and UNHCR team up to answer five most common questions on Syria

Stuart Bruce

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis.

Your Press Release is Your Story

Beyond PR

Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.”. The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid.

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FIR Podcast #89: Learning Nothing at Penn State

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Richard Binhammer and Gerard Braud join host Shel Holtz for a conversation on these topics: Why hasn’t Penn State learned anything about crisis communications in the five years since the Jerry Sandusky child sex abuse scandal?

Announcing the winners of PR Daily’s 2016 Visual & Infographics Awards!

PR Daily

3 benefits of slowing down and finding a creative outlet

Public Relations Sydney

In today’s digital age, it’s hard to avoid being involved in technology in some way.

Publicity Coup Again

Online PR Thoughts

Google made international headlines last year when its artificial intelligence computer beat a Korean Go master in a series of games. It was a publicity coup. Google is at it again with a series of three games between the AI machine and the top-ranked Go player of the world. It has already won the first game with a much-improved system. This kind of publicity has a serious purpose -- to show the capabilities of the computer and to add credibility to claims of what the computer can do.

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Fake or Real? Tips on How Marketers Can Prepare for Fake News

MaccaPR

From the Pizzagate conspiracy theory about an alleged (but completely non-existent) pedophile ring operating out of a Clinton-linked pizzeria that consumed a news cycle during the 2016 Presidential election to that time when the cast of TV’s “Friends” was said to be reuniting for a new season or even when Pope Francis supposedly endorsed Donald Trump, fake news is now a topic of conversation on social media, in newsrooms and around your office water cooler.