Sat.Jan 25, 2020 - Fri.Jan 31, 2020

Benchmarks Report Shares Key Information on News Release Data

Onclusive

Data 195

Leadership Trends to Look Out For

Ronn Torossian

Business leaders constantly face challenges, and while some are a lot easier than others, there are plenty of difficult challenges out there. If someone wants to be a good leader, following the basic rule of being a leader and not just a boss will not suffice.

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The Impact Marketing Approach We’re Using to Change the World

PR Expanded

A Guest Post By: Director Ashley Maria & Producer Lea-Ann W. Berst, Pioneers in Skirts. It was the summer of 2015, and filming of this very important impact documentary was going as planned.

Film 195

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Also: American Family increases its minimum wage to $20, San Antonio and Cincinnati zoos celebrate love between hippos, H-E-B offers a year’s worth of groceries, and more.

More Trending

New opportunities for marketers to align ROI perception with reality

Agility PR Solutions

A new report from Nielsen sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions.

How has #OscarsSoWhite media coverage changed since 2015?

NewsWhip

Though there were more diverse casts and films to choose from this year, the social media movement #OscarsSoWhite continues to raise these issues each time the nominations are released. But since its first recorded use in 2015, which year actually drew the most criticism? .

Film 78

Share your corporate social responsibility efforts

PR Daily

Changing the world means more to you than the bottom line. Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20. The post Share your corporate social responsibility efforts appeared first on PR Daily. PR Daily Awards

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

Few in PR had ever heard or Notified or its parent company. So, it wasn’t surprising that few paid attention when a US-based company acquired Notified last April. Yet if the name rings a bell, the company has been working on its awareness.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Consumers urge brands to avoid election noise—here’s where to focus instead

Agility PR Solutions

Houston, We Have a PR Problem

Barokas

The Houston Astros were one of the most dominant defensive teams in baseball the last two years, but they’ve committed a gallery of errors off the field this offseason.

How PR pros can stand out in 2020

PR Daily

It’s going to be a wild ride and with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers. 2020 will be a challenging year for communicators.

Helicopter owner about to hit Crisis PR mode after Kobe’s death

The Stalwart Blog

The post Helicopter owner about to hit Crisis PR mode after Kobe’s death appeared first on Public Relations Security. Blog Calabassas Gianna Bryant Helicopter Crash Kobe Bryant Sikorsky

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How many followers do you need to be an influencer?

Agility PR Solutions

One of the most popular questions for up and coming online influencers is, “how many followers do I need to be an influencer?”

Mulling on the (potentially) happy marriage of PR and SEO

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

SEO 79

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Also: WeatherTech to thank veterinarians in Super Bowl ad, JPMorgan Chase to lay off hundreds, PR Daily seeks your input, and more.

Media Moves at Gizmodo & E&E Daily, Washington Post Welcomes a Climate Investigations Reporter

TrendKite

Andrew Couts promoted at Gizmodo, Kelsey Brugger’s new beat at E&E Daily, and more

Super Bowl Week reigns supreme on the annual marketing calendar

Agility PR Solutions

Here at French/ West/ Vaughan, each new year comes with the added strategic focus and multi-layered tactical planning required to prepare us for the Super Bowl.

What is social media influencer marketing?

Prohibition

Whether we want to or not most of us will have come face to face, or face to phone, with a piece of influencer marketing today.

As Gen Z rises, 3 workplace shifts are emerging

PR Daily

Combine flexibility (for side gigs) and corporate responsibility with a generous salary and a cool job title to recruit and retain these emerging young stars—and top talent of all generations. To hire the best of Gen Z, make your job like a gig.

The importance of doing business the human way

Axia PR

How to provide value and build trust through inbound marketing. Earning an inbound certification from HubSpot can help you gain a better understanding of how helping customers in a meaningful way can benefit your company.

Why marketers need to become change agents in the decade ahead

Agility PR Solutions

Earlier this month, Campaign magazine hosted an industry briefing exploring the big themes and issues facing brands, businesses and their agencies for the year—and indeed the decade—ahead. I had a chance to attend the event and learn from people who will be at the forefront of these changes.

5 Problems Brands Come to you to Solve: Customer Complaints

TrendKite

Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints

Brand 62

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. PR pros must be savvy businesspeople to excel in their roles.

How to make sure your PR campaign cuts through the noise

Prohibition

In today’s competitive market, it’s becoming increasingly difficult for brands, across all sectors in B2B and B2C industries, to stand out from the crowd and be recognised and noticed.

B2C 62

Visual search has arrived—and it’s poised to disrupt retail, social and beyond in 2020

Agility PR Solutions

Keep up with the PR transformation in 2020

TrendKite

Our predictions based around one message: make sure you don’t become a PR dinosaur and keep up with the transforming industry

Purpose, diversity and inclusion: Why take a stand?

PR Daily

The idea that companies should focus solely on products and profits is losing ground. Employees—and external audiences—are increasingly demanding a deeper ethic. It’s a trend you see everywhere: organizations taking stands on issues that go beyond shareholder value.

Don’t Ignore These Vital Elements of a Successful Digital Marketing Plan

5W PR

When building a can’t-miss digital marketing strategy , are there any elements that should definitely be included, no matter what the product is or who the target market may be. Absolutely. Here are some of those which are vital to the success of a digital marketing campaign. Clarity.

4 reasons why being a good employer is great for PR

Agility PR Solutions

Public relations all too often focuses on the customer and not the employee. Naturally, after all, the people you want to attract most to your business through good PR is the public.

Media Moves at Bloomberg News & Buzzfeed, Protocol Announces Four New Hires

TrendKite

Charlotte Ryan announces beat change, Lauren Keary joins Buzzfeed’s Bring me!, and more

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