Sat.Feb 16, 2019 - Fri.Feb 22, 2019

Startup PR Myths Debunked

Flack's Revenge

It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post.

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Moving the Leadership Conversation to FEEL

PR Expanded

If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are creative and they have passion. But, would you say, leaders are people who feel deeply for the people they serve?

PR’s Top Tech Events For Executive Speaking Gigs

ImPRessions - Crenshaw Communications

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now.

Proven PR Strategies Worth Implementing

Ronn Torossian

The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.

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More Trending

Important branding steps you need to know to generate leads

Agility PR Solutions

The branding of your business is renowned by many to be one of the most important aspects of doing business. After all, this is how your customers and clients are going to see and judge your business, and first impressions count.

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Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.

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Future of public relations in an age of change, complexity and uncertainty

Stuart Bruce

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management

Why measuring social media ROI still stumps PR pros

PR Daily

Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New brand intimacy rankings see Apple lose top slot for first time—who’s the leader now?

Agility PR Solutions

Brand Intimacy is defined by marketing intimacy agency MBLM as the emotional science that measures the bonds we form with the brands we use and love—and the top intimate brands in the U.S.

Bridging the Communications Gap between China and the U.S.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results.more. The post Bridging the Communications Gap between China and the U.S.

#MediaMonday – Christina Fuoco-Karasinski

HMA Public Relations

Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]. The post #MediaMonday – Christina Fuoco-Karasinski appeared first on HMA Public Relations. Media Monday

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same. For many fans of “Good Morning America,” the stories don’t end when the broadcast is over.

How to learn and change from your brand’s biggest mistakes

Agility PR Solutions

No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakesis what makes all the difference.

3 Writing Tips From ‘Harry Potter’ Author J.K. Rowling

PRSay

In a recent blog post , J.K. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Here’s an edited selection of her tips: Read. You can’t be a good writer without being a devoted reader.

Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving

Sword and the Script

Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired.

Interviewing for a PR job? Prepare for these 5 common questions

PR Daily

You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research. Your cover letter and résumé have gotten you in the door. Now comes the dreaded interview.

What Are Machine Learning and Deep Learning—and Why Should Marketers Care?

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

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How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

PRSay

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

You have more than 30 categories to choose from. Don’t miss the final deadline on March 1. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily.

4 essential communication tips for team managers

Agility PR Solutions

As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on the team and the […].

Just imagine how we’ll market to today’s tweens when they’re 20-somethings

Communications Conversations

A couple weeks ago, I attended my nephew’s fourth birthday party. At that party were seven kids (including mine) under the age of 14–Gen Z, according to the experts. Of course, we parents all had our phones out documenting many moments of this party.

The Sky is Not the Limit

HMA Public Relations

How does a less than stellar high school student find his way to college and eventually in space? By reading a book. Captain Scott Kelly, the […]. The post The Sky is Not the Limit appeared first on HMA Public Relations. PR and HMA PR

Infographic: Tips for reaching your target audience on Facebook

PR Daily

The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people. It’s important that you get your Facebook ads in front of the right eyeballs.

Most brands plan to spend more on influencer marketing in 2019—but is it paying off?

Agility PR Solutions

How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker.

Stop Trying to Make Fetch Happen – A PR Puppy Story

Barokas

I never owned a dog. Not even as a kid. We had cats, fish, hamsters, and even two lizards. But never. dogs. I’ve just never been a dog person. I could blame my parents but that’s assigning blame to something. that just is what it is. I don’t get pawternity leaves.

How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news?

Tips for pricing corporate video work

PR Daily

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Consider these insights. Video production can be complex and difficult to price if it’s not your specialty.

Amazon is the first stop for apparel—how can brand retailers capitalize?

Agility PR Solutions

The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3 trillion in sales. For apparel brands, all eyes are on Amazon.

Best Happy Hour Spots to Celebrate Your Wins

Barokas

Let’s face it, work can be challenging at times. Whether you are in the office late to prep for a client launch, leveling up on account work or finalizing a comprehensive crisis communication plan, finding the time to celebrate your wins can often get lost amongst the workplace chaos.

The Media Curse of the Bell Curve

Doctor Spin

Understanding ‘normal’ is important, too. In recent years, I’ve spent a lot of time expanding on how classic media logic differs from network media logic. For anyone working with the media, it’s important to understand how the technological shift has affected us all.

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