Sat.Nov 18, 2017 - Fri.Nov 24, 2017

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

PR Expanded

A Guest Post by April Pensa, Student, Marist College. A common misconception is that most college students enter their freshman year already having their major declared. The truth is a majority of college freshmen enter undeclared, questioning what career path is right for them.

PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

Four years ago, I made a decision to join the Winona State Alumni Board. As part of that work, we started the Winona State Mass Comm Reunion.

Trending Sources

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded. We opened our wallets to help victims of floods, fires, and other catastrophes, and the giving season has only just begun.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft. I’ve included data and links to third parties wherever appropriate.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

10 alternative Christmas gifts for public relations practitioners

Stephen Waddington

In this guest post Karan Chadda shares his Christmas list aimed at helping practitioners better engage with the public. By Karan Chadda. The Taylor Bennett Foundation’s Sarah Stimson has written a wholly sensible list of Christmas presents for public relations practitioners. Here’s a less serious alternative list. There are nine light-hearted suggestions. The tenth is very serious indeed. Sign them up to a Plain English course.

Join the ranks of PR Daily Award winners

PR Daily

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Jay Baer Asks: What Are The 3 Biggest Problems With Influencer Marketing?

Cision

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong.

Video 18

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters.

B2C 13

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Showcase your global media contacts

Presspage

Provide reachable contacts. Believe it or not, reporters seeking contact names and phone numbers often can’t find them on websites (or even in press releases).

Web 15

6 questions you should ask when measuring earned media

PR Daily

When measuring a media strategy, start with the “who.”. As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust forward-looking strategy. First, who should be involved?

How to Strengthen Returns from Micro-Influencers

Cision

In a recent interview , an anonymous marketing executive claimed micro-influencers are the biggest scam in marketing, made up of tiny influencers who will do anything for a kickback.

Breaking Out Of The Creativity Crisis Part 2

Prowly

In Part One, we took a closer look at the mechanics of breaking problems down, so they would be less overwhelming and seemingly more bearable. The aim of Part Two is to spark creativity and facilitate the process of coming up with solutions for the problems at hand. The post Breaking Out Of The Creativity Crisis Part 2 appeared first on Prowly Magazine. Public Relations brainstorm marketing meetings PR

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

10 Gifts for PR Practitioners

Sarah Stimson

Black Friday is almost here so it must be Christmas shopping season. With impending festive shin-digs on the horizon, here’s my guide to ten gifts for the PR practitioner in your life. Secret Santa, we’ve got you covered. 1 ) … Continue reading → The post 10 Gifts for PR Practitioners appeared first on SARAH STIMSON. Christmas PR CommsCartoons calendar Cunning Plans Notebook Helen Reynolds I love PR cake toppers mouse mat Myths of PR pr Rich Leigh Secret Santa T-shirt

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How to ensure your hashtags have the maximum effect

PR Daily

Most people are familiar with the idea or concept of a hashtag. You can thank Jimmy Fallon and Justin Timberlake for their hashtag skit on“Late Night with Jimmy Fallon” for the popularity of hashtags; the word hashtag was even included in the Oxford dictionary in 2010.

Good Martech Talent is Hard to Replace; Off Script #23: Allison Schneider

Sword and the Script

When companies merge, they often find different organizations have different marketing procedures and technologies. In an ideal world, the leadership is able to consolidate and align people, process and technology for a more efficient organization.

Get to Know: Wendy Marx, Founder and President, Marx Communications

TrendKite

With an impressive track record of growing small-&-midsized firms into well-known brands, Marx Communications stands out because of their focus on connecting the dots from PR to sales

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Deconstructing 50 Random News Releases

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Does PR Get Storytelling? As one way to answer the question, we randomly selected 50 news releases and applied three tests to them. Test #1 We analyzed the use of adjectives and adverbs, often a shortcut to genuine storytelling. If you say you’re great, no one believes you. On the other hand, sharing a course.more.

Share your videos and visual designs with us

PR Daily

Video 13

Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how.

3 Tips for Effective Infographics: Data, Design and Distribution [UML]

Sword and the Script

Infographics remain high on the marketing list of tactics. It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Grey vs. Black and White

HMA Public Relations

From the AP Stylebook to state and federal laws, there are rules out there for just about anything. This includes the express lane at the grocery store. Click below for more]. The post Grey vs. Black and White appeared first on HMA Public Relations.

Comms industry newcomers are in demand

PR Daily

Crypto Coin Companies Should Consider More Transparency

Ron Torossian

Almost everything could benefit from increased transparency. Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. In fact, they may need to focus on transparency over and above the normal need.

Buyer persona: czym jest i jak ją tworzyć dla potrzeb działań PR

Prowly

Podobnie jak większość działań marketingowo sprzedażowych, tak i PR może być dokładnie zmierzony i zoptymalizowany w oparciu o dane. Jednym ze sposobów są Buyer Persony. The post Buyer persona: czym jest i jak ją tworzyć dla potrzeb działań PR appeared first on Prowly Magazine. Magazyn Buyer Persona Marketing Automation PR

#MediaMonday – Jan D’Atri

HMA Public Relations

In addition to co-hosting Arizona Midday on KPNX 12 News, Jan D'Atri has a love for cooking that has turned into a second career for her. Click below for more]. The post #MediaMonday – Jan D’Atri appeared first on HMA Public Relations.

Powerful ways to end any speech

PR Daily

A satisfying end, regardless of medium, is paramount. Musicians write songs that build to rousing crescendos. Attorneys deliver emotionally moving closing arguments to impressionable jurors. Pastry chefs leave diners on a high note by ending their meals with beautifully plated desserts. Throughout our culture, we recognize how important a big finish is.

Still Chasing Amazon, Walmart Sees Online Sales Increase

Ron Torossian

This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant.

#FuturePRoof podcast: slurp, slop and scrawl

Stephen Waddington

Topics discussed on the latest #FuturePRoof podcast include: #PRin2018; Cluetrain Manifesto; local media debate; and more. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this weekend. You can download or stream the podcast via Libsyn or subscribe via iTunes. Here’s what you’ll learn. PRin2018. I’ve published an article and deck about the outlook for public relations and social media in 2018.

The Public Relations of 40

HMA Public Relations

Yesterday I turned 40 and as I was at lunch having lunch (tacos for #TacoTuesday of course) with one of my good friends we were […]. The post The Public Relations of 40 appeared first on HMA Public Relations. What is.Wednesday matt jackson Rachel Brockway