Sat.Jun 17, 2017 - Fri.Jun 23, 2017

How Earned Media is Changing Your Marketing Strategy

Cision

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind.

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10 Facts PR Influencers Know to Be True

AirPR

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

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Trending Sources

5 Instagram power tips to reach any demographic

PR Daily

Instagram has more than 700 million monthly active users, and 32 percent of all internet users have an Instagram profile. It’s not just younger consumers that PR and marketing pros can reach through the platform, either.

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How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

B2B PR Sense

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. Let’s examine the top 10 challenges, and the solutions that you need to know moving forward.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR?

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good.

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Social Media Support

HMA Public Relations

Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. Click below for more]. The post Social Media Support appeared first on HMA Public Relations. Featured Social Media twitter support twitter tools

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7 steps to better PR writing

PR Daily

Writing is often the linchpin of successful public relations campaigns. Words can still inspire and influence people and motivate action—but that’s easier said than done. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

MaccaPR

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer.

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20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?

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Answering Tough Media Questions and Still Making a Good Impression

Sword and the Script

Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy.

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Social Media Preferences vary by age group

PR Daily

If you’re having a tough time reaching Granny, you might want to check Facebook—for now, at least. As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

3 ways to sell yourself with an awesome elevator statement

Public Relations Sydney

As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’.

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White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good

PR News

Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued.

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How to Stop Spam Backlinks from Ruining Your Google Reputation

Prowly

How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations.

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Brand managers: Avoid these crucial marketing mistakes

PR Daily

When you're running a startup, you have difficult choices to make about marketing. On one hand, marketing is the lifeblood of an organization. Good marketing attracts customers and investors alike. On the other hand, you can't spend too much time, effort and resources on marketing.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.

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How to Effectively Communicate Your Rebrand

Beyond PR

Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands.

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PR Tips To Ace Your Next Speaking Gig

ImPRessions - Crenshaw Communications

Those of us in public relations spend a lot of time helping clients speak effectively in front of strangers, but what about our own speaking skills? Last week some of us addressed a client conference on best practices in PR and social media, which was an opportunity to put those skills to use.

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4 phrases PR pros should never utter

PR Daily

Every industry has buzzwords and jargon we wish people would stop using. Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground. More frustrating, though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work. Here are a few that drive me up the wall, along with how we can replace them: 1. “It’s It’s hard to measure that.”. It might be hard, but it’s not impossible.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Unconventional Official “Sponsors” for 30-year Anniversary

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results. With that as the stage setting, here are the.more.

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There’s More Than One ‘R’ in PR

Barokas

As PR professionals, the art of media relations is our bread and butter. How does one find the perfect balance of ‘not too creepy,’ while still being personable and hitting our client’s key messages? It doesn’t sound like an easy thing to do because it it’s not.

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Who Loves Ya Baby?

The Proactive Report

Most of you are probably not old enough to remember Kojak, his lollipops and the iconic greeting, Who Loves Ya Baby? Today this phrase takes on a new significance: who are your loyal fans? Influencer marketing is all the rage right now, but how many brands are doing fan-centric marketing?

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More than half of millennials say Instagram influences their purchases

PR Daily

Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. New data from LendEDU shows that 52.9

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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

In May, we saw a fab team from Mississippi State University Extension Service take their seats at the #measurePR “table.” ” You see, my friend Elizabeth Gregory North had been telling me of how they’ve been doing a lot of research with both small and large budgets recently.

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Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

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4 Keys to Distributing Public Service Announcements

Beyond PR

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

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Survey: Most workers don't use all their time off

PR Daily

Looking for an inexpensive way to build goodwill among your employees? Increase their paid days off. Seventy percent of them probably won’t use the extra vacation time, anyway. So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey.

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CEO reputation and PR: How online challenges have intensified brand risk

Media Bullseye

A recent article in the Harvard Business Review examined the increasing likelihood that CEOs who have ethical lapses will be dismissed.

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