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Keeping Ahead of the Media
Ronn Torossian
AUGUST 19, 2019
In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company.
Sat.Aug 17, 2019 - Fri.Aug 23, 2019
PR Trends: How to Empower Your PR with SEO
B2B PR Sense
AUGUST 20, 2019
PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.
7 hidden PR dilemmas hindering your business’ growth
Agility PR Solutions
AUGUST 18, 2019
Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it.
Three PR Trends to Adopt for Better News Release Results
Business Wire
AUGUST 23, 2019
In 2019, there are more ways than ever to connect with customers. But which ones really work? public relations measurement & analytics
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Tailoring Your Social Media Voice
Ronn Torossian
AUGUST 22, 2019
Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.
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“Stakeholder Value” Is Good PR — And Good Business
ImPRessions - Crenshaw Communications
AUGUST 20, 2019
The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.
15 courses to improve your social media knowledge
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more. What are your goals for social media in the coming year? .
Getting Political in Branding and Messaging
Flack's Revenge
AUGUST 21, 2019
It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your logo.
These were the top publishers on Facebook in July 2019
NewsWhip
AUGUST 20, 2019
[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Speaking up for graduates in the workplace
Stephen Waddington
AUGUST 19, 2019
As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Managing an ambitious team of young people is as hard as it gets in agency land. This isn’t another whiny post about millennials. The internet is full of that s**t.
How a sushi fan drew 47K Instagram followers as a micro-influencer
PR Daily
AUGUST 21, 2019
Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following. My sushi addiction turned me into a micro-influencer.
Wildest Dreams? Far From: Why Taylor Swift Is a PR Role Model
PRSay
AUGUST 20, 2019
No matter what she’s doing, Taylor Swift turns heads. This week, the country-singer-turned-pop-star will release her new album “Lover,” and fans are excited.
Where do teens get their news? The answer may not be good news for traditional media
Agility PR Solutions
AUGUST 20, 2019
The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age.
What’s TVs Place in the PR World? We Chat to Producer Danny Bell
The Resolution Blog
AUGUST 19, 2019
You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.
Expert techniques for taking exceptional profile photos
PR Daily
AUGUST 20, 2019
Whether you’re in a posh office or at an external location, these three simple tips will help you master the light, relax your subjects and capture their true essence. In businesses that rely on the trust of their clients, establishing a real, human connection is crucial.
The Importance of Good Data
PRSay
AUGUST 22, 2019
Data: It’s the ones and zeros. It’s the backend of the business — what we only partially understand but depend on for our applications and reports to work. But data also represents people and their activities.
New report explores best practices for PR agency search & hiring
Agility PR Solutions
AUGUST 19, 2019
When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year? New research from […]. The post New report explores best practices for PR agency search & hiring appeared first on Agility PR Solutions.
Why Video ‘Content is King’ in 2019
Critical Mention
AUGUST 22, 2019
We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world.
Why PR and publicity should be considered separately
PR Daily
AUGUST 23, 2019
Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions.
The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy
Barokas
AUGUST 22, 2019
How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas.
4 reasons why business marketers need earned media
Agility PR Solutions
AUGUST 21, 2019
Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion.
The Role of Traditional Media Tools in Trend Forecasting
Meltwater - PR
AUGUST 18, 2019
When speaking of forecasting, what we’re really talking about is predicting behavior. The ability to see into the future offers outsized rewards to those who are good at it. When… Read More >>>. Marketing PR & Comms Trendspotting
How your social media can help recruit talented team members
PR Daily
AUGUST 19, 2019
How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Does it feel like everyone’s trying to hire from a shrinking pool of talent right now? There’s a good reason. As of April, there were 1.6
Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM
Sword and the Script
AUGUST 20, 2019
In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for MTV.
From all angles—why marketing and PR agencies must stay vigilant in today’s environment
Agility PR Solutions
AUGUST 20, 2019
The face of the marketing and public relations industries is one that’s always evolving. A new concept here, an emerging platform there.
The PR Phenomenon Greta Thunberg
Doctor Spin
AUGUST 20, 2019
Growing up, I skipped school all the time. It started when I was 10 years old and our school decided that we should perform musicals all around town. Our teachers would never admit to it, but they strived to present well-behaved and choir-singing children under their culturally acclaimed ward.
How to develop (and capture) ideas for your blog
PR Daily
AUGUST 21, 2019
First and foremost, remember that the subject matter should serve your readers. With that in mind, we present a batch of sources to mine for engaging topics. Chefs around the world know that cooking dinner is the easy step. The hard job? Figuring out what to cook.
How to Make A Branded Podcast That People Actually Listen To
PR News
AUGUST 22, 2019
Earlier this week, The New York Times published a piece about the success of brand-produced podcasts.
Despite fake news concerns, consumers say earned media drives brand awareness best
Agility PR Solutions
AUGUST 19, 2019
2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.
Online Reviews and How to Handle Them
Maine PR Maven
AUGUST 21, 2019
Online reviews – on Google, Yelp, Facebook, TripAdvisor – are a big deal. They are the first things that come up with practically any online search. When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews.
How PR pros can turn the tide of bias in today’s news cycle
PR Daily
AUGUST 20, 2019
Some media outlets report news with a particular leaning, even a political agenda. That doesn’t forgive the withholding of information from a given organization. Here’s what can be done. I once had a client who refused to let me pitch Fox News. . The client was releasing education data.
In College and Need Cash? Apply for Scholarships
Culpwrit
AUGUST 19, 2019
As students begin to return to colleges throughout the U.S. and abroad, paying for tuition and room and board are top of mind. So should finding ways to help pay those costs.
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