Sat.Apr 22, 2017 - Fri.Apr 28, 2017

Trending Sources

Six Metrics to Measure Your Business Development Program

Spin Sucks

There are six metrics Gini Dietrich recommends you focus on to measure the effectiveness of your business development program. Start today with Analytics and a spreadsheet. The post Six Metrics to Measure Your Business Development Program appeared first on Spin Sucks.

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

What We Learn From Famous PR Failures

ImPRessions - Crenshaw Communications

Later this year, The Museum of Failure is scheduled to open in Sweden. Of course, those in public relations will pay attention to the product flops it will feature, like Colgate beef lasagna , Harley Davidson perfume, and, of course, new Coke.

14 Cognitive Biases Which Affect Your Communications Plan

Spin Sucks

These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success. The post 14 Cognitive Biases Which Affect Your Communications Plan appeared first on Spin Sucks.

My tbbr heart and mind

The Blueballroom

Dawn Warwick , our Deputy Managing Director and Finance Manager, is leaving theblueballroom on 27 April to take the next big step in her career. Here she reflects on six years with the agency, her high and low points, and her enduring love for tbbr and its team….

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

B2C 42

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New trend: Companies making product design trends based on Instagram

Communications Conversations

By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

Build a Business Development Program By Doing Your Own PR

Spin Sucks

One of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan. Gini Dietrich describes why the feast or famine of working solely on referrals is bad for your business.

How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Beyond PR

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? In a Clutch.

SEO 29

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.

B2B 20

Five Ways to Build a Successful Business Development Program

Spin Sucks

Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately. The post Five Ways to Build a Successful Business Development Program appeared first on Spin Sucks.

Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Beyond PR

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories.

Video 20

A social media manager's guide to staying organized

PR Daily

Do you die a little every time a new social network debuts, because your schedule is so over-loaded that you simply don't have time to manage another one?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

PR Tips For Building And Extending Your Personal Brand

ImPRessions - Crenshaw Communications

Throughout the past decade, p ublic relations pundits have trumpeted the rise of the personal brand in the digital era. By now we expect that many have mastered the basics of personal branding, but it’s not as easy as setting up a social media presence and hoping an audience finds you.

How to Use a Strategic Narrative to Improve PR Relevance

Spin Sucks

How do you or your PR firm stand out in today's noisy world? Guy Murrel says by embracing and adopting the strategic narrative approach. He explains. The post How to Use a Strategic Narrative to Improve PR Relevance appeared first on Spin Sucks.

Face Time: It’s More Than Face Value

IPR

At a time when there are more ways than ever to communicate and connect with and among employees, one way stands out as enduring: face time. Bringing leaders and employees together – face-to-face – is an essential part of a comprehensive employee communications strategy for every organization.

No More Silver Bullet. Now what?

Waxing UnLyrical

A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Meeting the Needs of a Diverse Client Base

Cision

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges.

Media 16

Six Things You Never Want to Hear From Prospective PR Clients

Spin Sucks

Do you know how to spot PR clients that are bad for your business? Maris Callahan shares things prospective clients actually said to her and why they were red flags. What would you add. The post Six Things You Never Want to Hear From Prospective PR Clients appeared first on Spin Sucks.

A marketers’ guide to local SEO

PR Daily

Search engine optimization isn’t just for the marketing departments of large organizations. Every brand manager—including those for mom-and-pop shops—must consider online search engines when establishing a brand’s presence. How else are consumers expected to find these hidden gems?

Local 22

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads.

The Most Powerful PR Metrics According to 5 PR Influencers

AirPR

While there isn’t a surefire answer to how to inspire world peace or peel a hard boiled egg in just one sweep, there are a few things I think we can all agree on: when it comes to measuring the success of a PR campaign, it’s all about them numbahs! We could talk for days […]. Industry Insights & Trends PR influencers PR measurement PR metrics public relations metrics

Fireside Chat: Talking Slow Marketing with Ann Handley

Spin Sucks

On this month's Fireside Chat, we have Ann Handley and we talk slow marketing, writing, life changing books, her tiny house, building your space around yourself, and more. The post Fireside Chat: Talking Slow Marketing with Ann Handley appeared first on Spin Sucks.

What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. On Friday, American Airlines passenger Surain Adyanthaya posted a video to Facebook of another passenger, who was carrying her baby and crying at the front of the plane. “AA

How To Build Genuine Trust With Your Content Marketing Strategy

Stern + Associates

Historically, public relations has focused on building awareness and generating intrigue, and most importantly, building trust. Quickly establishing credibility and differentiating you and/or your [insert product/service] from the rest of. The post How To Build Genuine Trust With Your Content Marketing Strategy appeared first on Stern Strategy Group. Digital Strategy Marketing/PR Strategy Thought Leadership content marketing Digital Marketing Public Relations Reputation Management

Protected: A Time of Change: How CCOs and CMOs are Handling a New Presidential Administration

IPR

This content is password protected. To view it please enter your password below: Password: Protected: A Time of Change: How CCOs and CMOs are Handling a New Presidential Administration appeared first on Institute for Public Relations. Research Library] IPR Signature Studies