Sat.Jul 24, 2021 - Fri.Jul 30, 2021

What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know.

Effective Marketing of Pet Products

Ronn Torossian

The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats.

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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

How to turn one media placement into multiple

PR Daily

Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

ImPRessions - Crenshaw Communications

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories.

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The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real.

11 tricky word pairs that can confuse writers

PR Daily

They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors.

UK Media Moves including Prospect Magazine, HuffPost, The Sun and more

Cision

Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects. Media Blog

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Marketing budgets have plummeted to 6.4 percent of revenue in 2021

Agility PR Solutions

New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020.

Survey 106

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Important is a Good P.A. Announcer?

HMA Public Relations

One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer. PR and Sports Olympics

‘Raw, snackable video’ will remain popular, predicts Magnolia’s social media director

PR Daily

Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Over the past year, communicators and marketers alike have been forced to rethink their content strategies to stay relevant with changing audience needs.

5 Recommended Reputation Management Tools

Landis PR

Photo courtesy of Pixabay. By Sean Dowdall. They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today.

Journalists speak out on PR relationships, and what PR pros can do better to meet their needs

Agility PR Solutions

Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results Communications (GRC).

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media.

Why influencer content creation is a partnership, not a sponsorship

PR Daily

The seismic shift back to authenticity will force some brands to sink or swim. The bubble is going to burst.”. That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse.

Sports 137

4 Must-Have Elements for Your Website as a Solo PR Pro

Solo PR Pro

You’ve probably heard the phrase “let me Google that for you” before. And although it’s often spoken with a tone of sarcasm, it can also be viewed as a true sign of the times. We live in a digital age where people do research and ask questions online first.

COVID Vaccine Communication Action Plan

Culpwrit

Over many years of knowing him, Pat Ford has always delivered thoughtful insights and comments during discussions with clients, nonprofit boards and students.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

5 steps you can take to improve your PR department

Agility PR Solutions

There can be many things to think about when running a business. Not only does this mean you need to consider your finances or your business’s future, but you also need to think about things like your PR department and how it is impacting your business overall.

How to survive a scandal

PR Daily

Follow this guidance to assess the situation, mitigate the damage, and evaluate how well you survived the heat of the moment. In the corporate world, just like in life, the good, the bad and the ugly shine through the cracks.

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#MediaMonday – Jeff Popovich

HMA Public Relations

It's #MediaMonday! Today's feature comes from Jeff Popovich, the producer for AZ Family's newly launched Arizona's Family Foodie. Learn more about him! Media Monday 3TV/CBS 5 ABC15 Arizona's Family Foodie AZ Family Jeff Popovich

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How Can PR Pros Promote COVID Vaccinations?

Culpwrit

Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Creative intellectual property: Why protecting the lifeblood of successful PR matters

Agility PR Solutions

Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field.

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

HMA Public Relations

Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker. What is.Wednesday earned media Media Coverage

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Seven Ways to make a Corporate Video more Engaging

Prohibition

Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Consumers want more than rewards from brands—5 personas that have emerged in 2021

Agility PR Solutions

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

What you can learn from the Activision crisis

PR Daily

Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale. A worker walkout is perhaps one of the most difficult crises to manage.

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Think before you speak: a checklist for reactive comms

PR in High Definition

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends.