Sat.May 08, 2021 - Fri.May 14, 2021

9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets?

Technology News Releases: Can you get them noticed? Data says ‘yes.’

Onclusive

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement.

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Why is Blogging Important in 2021?

Ronn Torossian

It is safe to say that social media marketing is currently one of the most recommended ways of marketing a business. The use of blogs has been one of the most used methods of social media marketing.

How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

Selecting the right journalist for a given piece of news is a vital skill for any PR team. It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

‘Know Your Audience:’ Top Takeaways from Day 1 of Cision’s State of the Media Summit

Cision

Find out what you may have missed from the State of the Media Summit. US Blog

Media 197

More Trending

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership.

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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. When the internship is entirely virtual, that’s a whole different story.

UK Media Moves including Capital Monitor, WalesOnline, POLITICO Europe and more

Cision

Multiple appointments at Capital Monitor; WalesOnline establishes a Cardiff team; Kelsey Hayes has new role at POLITICO Europe. Media Blog

Media 181

How to say ‘no’ to a project gracefully

PR Daily

Sometimes a potential partnership isn’t a fit with your schedule and other responsibilities. Here’s how to let people down gently and preserve relationships. via GIPHY.

How To 120

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 ways to take advantage of podcasting as a growing PR platform

Agility PR Solutions

Branding is the primary goal for public relations. Every company out there is looking to build relationships and trust with new audiences every day. They also look to strengthen these relationships by constantly reaching out to the audiences on various platforms.

Brand 95

Muck Rack adds newsletter authors to its industry-leading media database

Muck Rack

Muck Rack adds newsletter authors to its industry-leading media database

Class of 2021: Time to Reflect, Plan and Thank Those Who Helped You Along the Way

Culpwrit

My alma mater held its 2021 Commencement over the weekend and I had a special reason to watch.

3 levels of empathy that are essential for electric storytelling

PR Daily

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Dueling studies show the path ahead for smarter online surveys

Agility PR Solutions

Online survey technology has transformed the market research industry. By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible.

The plant-based revolution is already here

NewsWhip

Famed Manhattan restaurant Eleven Madison Park recently made headlines around its plans for reopening, as chef Daniel Humm announced that when they do reopen after the pandemic, their menu will be completely plant-based.

Say Goodbye to Paywalls with Critical Mention’s Licensed Content

Critical Mention

Share Tweet Share. Tired of constantly being blocked from tracking or reading mentions from top articles because you’ve reached your free limit for the day?

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Communications priorities for 2021 and beyond

PR Daily

Ragan’s Communications Leadership Council Benchmark Report reveals new areas of focus for communicators that add to more traditional concerns. New priorities have emerged in the communications discipline this year, all of them related to the shocks of 2020.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Which factors do media and entertainment execs ID as top priorities in a post-COVID world?

Agility PR Solutions

New research from EY analyzes the views of more than 100 global media and entertainment (M&E) executives about how recent events have impacted their businesses.

#17: How PepsiCo’s Creators League transforms trends into brand activations

NewsWhip

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. Watch webinar. Read transcript. GUESTS. Lauren Powell, Analytics & Social Listening Lead, Creators League Studio at PepsiCo. Paul Quigley, CEO and Co-Founder, NewsWhip. Topics.

Fråga juristen: Insiderinformation och offentliggörande av motparts namn

Cision

I vilken utsträckning behöver noterade bolag återge motpartnamn i sin informationsgivning enligt EU:s marknadsmissbruksförordning (MAR). Sverige Blogg

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The essential financial watchdogs and referees that comms pros should know

PR Daily

As you consider how to communicate compliance and good governance, as well as signal investments in areas like ESG, make sure you know all the major organizations that set the rules. Editor’s Note: This is an excerpt from “Business Acumen for Strategic Communicators: A Primer.”

CX pros want to invest in proactive messaging—what’s holding them back?

Agility PR Solutions

Even though 91 percent of consumers are loyal to brands that provide personalized experiences across the customer journey, nearly half (48 percent) of brands in a new survey say keeping experiences consistent and personalized across platforms, channels and devices is a challenge.

5 Solos Share How They Deal With a Client Crisis

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

Hiring a PR agency: 20 questions to ask them before signing a contract

Muck Rack

Hiring a PR agency: 20 questions to ask them before signing a contract

AGAR’s Colleen Cleary shares optimism for an experiential future

PR Daily

An agency pro talks about the importance of relationships, tools that are making the difference and what this current moment holds for her work. No matter what the future looks like for PR pros, there will always be a need for great storytelling.

3 top PR strategies for the most effective media coverage

Agility PR Solutions

Through public relations, companies are able to build and then maintain a positive image with the public. At the heart of PR is effective communication and dialogue with both sides.

Axia CEO Jason Mudd shares crisis communications and diversity thoughts

Axia PR

Reputation management relies on strong inclusion efforts. An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications.

What is Your Brand’s Purpose?

HMA Public Relations

Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business. Featured PRGN Brand Purpose sound pr

How the Trevor Project and PHM are reaching LGBTQ youth with social video

PR Daily

The team recognized that LGBTQ youth, already at a disproportionate risk for mental health and suicide, were facing exacerbated challenges during COVID-19. Here’s how they are fighting back. COVID-19 and the reduced social mobility the pandemic created has been a hardship for so many.

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Is modern data infrastructure dragging down today’s marketers?

Agility PR Solutions

Recognizing that most organizations face strategic hurdles as a result of ineffective data application, new research from CX platform provider Simon Data examines how marketers can optimize data to better meet their customers’ needs.

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