INDUSTRY INSIGHTS YOUR PEERS ARE READING
A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters. MORE
The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today. MORE
If you’re on social media, you should be familiar with these words. You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms. MORE
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards to share your expertise. Your last chance to enter is May 3. The post What are the secrets to capturing an audience’s attention online? appeared first on PR Daily. MORE
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling. It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. MORE
I subscribe to dozens of blogs, newsletters, online magazines, etc. When I’m stuck for an idea for a blog post, I click through some of these […]. The post It is time for spring cleaning? appeared first on HMA Public Relations. PR Observations and Preferences Tip for Tuesday MORE
“Radio Row” is a term used to describe a throng of radio stations all broadcasting from a single location. As Scott discovered, even at Disneyland! The post The Happiest of Fam Tours appeared first on HMA Public Relations. MORE
#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. It’s daunting venturing out on the internet at any point in your career, let alone when you’re starting out. MORE
These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips. MORE
No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one. MORE
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. MORE
You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. Here’s how to fix that. It takes a ton of work to create good content, and it’s frustrating when it doesn’t make the desired impact. MORE
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. MORE
Storytelling is one of the founding concepts of marketing. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis MORE
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up? You were probably told there would be no math. A new U.K. MORE
In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business. MORE
Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action. No matter how many times you’ve done it, presenting in front of peers, clients, colleagues or strangers is a nerve-wracking challenge. MORE
The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector. MORE
In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. MORE
It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content. MORE
Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to going solo has increased. Maybe it’s just me, but it feels like more people are making this transition–or, at the very least, giving it a try. MORE
Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. MORE
How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals. This article originally appeared on PR Daily in April of 2018. Do you have the nagging feeling it’s all just the “same ol’, same ol'”? MORE
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies. MORE
Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify. MORE
From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value. MORE
For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape. MORE
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […]. MORE
PR Expanded
APRIL 23, 2019
A Guest Post by Amanda Levenson, UMASS at Amherst Student, PR Expanded Infographic Contest Winner. For the PR Expanded Infographic contest, I chose to offer insight on how to build and preserve successful relationships with reporters.
Ronn Torossian
APRIL 22, 2019
Getting a brand online and ready to be seen by the world is a big task. Sure, it’s simple now to click a few buttons and have a brand new Facebook page, but there should be more thought and detail behind this process than that. Managing social media takes a strong strategy — and so […].
ImPRessions - Crenshaw Communications
APRIL 23, 2019
In B2B tech PR , an infusion of new capital is one of the best opportunities to drive quality media coverage at scale. This holds true whether whether you’re a startup or a more mature business.
PR Daily
APRIL 24, 2019
These placeholders can muddy your message, yet a narrow-minded quest to rid verbal quirks could undermine your authenticity. Consider these tips.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
B2B PR Sense
APRIL 24, 2019
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Onclusive
APRIL 24, 2019
The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content strategies. That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today.
PR Daily
APRIL 24, 2019
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up? You were probably told there would be no math. A new U.K.
Agility PR Solutions
APRIL 23, 2019
Prakkypedia
APRIL 23, 2019
In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
The Resolution Blog
APRIL 26, 2019
PR Daily
APRIL 21, 2019
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling. It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO.
Sword and the Script
APRIL 23, 2019
Usually, it’s wise to ensure your goals nest with your boss’ goals, especially when the boss is the CEO. But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators.
Presspage
APRIL 24, 2019
From a Kardashian sister promoting a meal replacement shake to a once-funny meme account suddenly hashtagging every other post with “#ad”, there is no doubt that influencer marketing is currently driving a huge amount of content production - and brand value.
PR 20/20
APRIL 23, 2019
Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website.
PR Daily
APRIL 22, 2019
How are you growing your craft? Test your skills and reenergize your team by giving yourself ambitious content goals. This article originally appeared on PR Daily in April of 2018. Do you have the nagging feeling it’s all just the “same ol’, same ol'”?
Agility PR Solutions
APRIL 24, 2019
The younger crowd is making an impact and leaving a mark on the way business is done, no matter the sector.
Axia PR
APRIL 24, 2019
If you’re on social media, you should be familiar with these words. You follow them. You take their fashion advice. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms.
Stephen Waddington
APRIL 23, 2019
#PowerAndInfluence, #FuturePRoof, #PRstack, #PRFest and Comms School are all examples of communities with conversation and learning at their heart. It’s daunting venturing out on the internet at any point in your career, let alone when you’re starting out.
PR Daily
APRIL 22, 2019
For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. Here’s how to win over these gatekeepers. B2B trade magazines—both print and digital—are an oft-overlooked part of the media landscape.
Agility PR Solutions
APRIL 23, 2019
Reputation Us
APRIL 25, 2019
No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN. While you can’t anticipate a crisis, you can be prepared for one.
Communications Conversations
APRIL 24, 2019
Over the last year or so, it seems like the number of emails I get from people wanting to talk about making the jump to going solo has increased. Maybe it’s just me, but it feels like more people are making this transition–or, at the very least, giving it a try.
PR Daily
APRIL 26, 2019
Enter PR Daily’s 2019 Digital Marketing & Social Media Awards to share your expertise. Your last chance to enter is May 3. The post What are the secrets to capturing an audience’s attention online? appeared first on PR Daily.
Agility PR Solutions
APRIL 22, 2019
It’s easy to create a website and landing pages, but it is very complicated to draw traffic through the web. Web content is far trickier than print content—there’s a lot of fierce competition and your site’s appeal is based only on current content.
HMA Public Relations
APRIL 23, 2019
“Radio Row” is a term used to describe a throng of radio stations all broadcasting from a single location. As Scott discovered, even at Disneyland! The post The Happiest of Fam Tours appeared first on HMA Public Relations.
Communications Conversations
APRIL 23, 2019
Over the last week, I’ve spoke to two college classes about one hot topic: Personal branding.
PR Daily
APRIL 22, 2019
You’ve devoted time, effort—and quite a lot of absolute brilliance, if you do say so yourself—but that blog post or infographic just keels over due to lack of interest. Here’s how to fix that. It takes a ton of work to create good content, and it’s frustrating when it doesn’t make the desired impact.
Agility PR Solutions
APRIL 25, 2019
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing strategies.
HMA Public Relations
APRIL 24, 2019
I subscribe to dozens of blogs, newsletters, online magazines, etc. When I’m stuck for an idea for a blog post, I click through some of these […]. The post It is time for spring cleaning? appeared first on HMA Public Relations. PR Observations and Preferences Tip for Tuesday
Brand24
APRIL 20, 2019
We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis
PR Daily
APRIL 20, 2019
Open with one big idea, use visual aids to crystallize crucial information, and close with a strong call to action. No matter how many times you’ve done it, presenting in front of peers, clients, colleagues or strangers is a nerve-wracking challenge.
Agility PR Solutions
APRIL 25, 2019
Can you tell the real influencers from the fake when you’re scrolling through Instagram? Unless you know what you are looking for, the fakes can be difficult to identify.
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