INDUSTRY INSIGHTS YOUR PEERS ARE READING
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. MORE
Let’s face it, work can be challenging at times. Whether you are in the office late to prep for a client launch, leveling up on account work or finalizing a comprehensive crisis communication plan, finding the time to celebrate your wins can often get lost amongst the workplace chaos. MORE
For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. MORE
Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]. The post #MediaMonday – Christina Fuoco-Karasinski appeared first on HMA Public Relations. Media Monday MORE
How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker. MORE
It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post. MORE
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research. Your cover letter and résumé have gotten you in the door. Now comes the dreaded interview. MORE
As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on the team and the […]. MORE
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. MORE
This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management MORE
In a recent blog post , J.K. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Here’s an edited selection of her tips: Read. You can’t be a good writer without being a devoted reader. MORE
You have more than 30 categories to choose from. Don’t miss the final deadline on March 1. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. MORE
A couple weeks ago, I attended my nephew’s fourth birthday party. At that party were seven kids (including mine) under the age of 14–Gen Z, according to the experts. Of course, we parents all had our phones out documenting many moments of this party. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results.more. The post Bridging the Communications Gap between China and the U.S. MORE
Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired. MORE
Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. MORE
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Consider these insights. Video production can be complex and difficult to price if it’s not your specialty. MORE
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. MORE
‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same. For many fans of “Good Morning America,” the stories don’t end when the broadcast is over. MORE
The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people. It’s important that you get your Facebook ads in front of the right eyeballs. MORE
I never owned a dog. Not even as a kid. We had cats, fish, hamsters, and even two lizards. But never. dogs. I’ve just never been a dog person. I could blame my parents but that’s assigning blame to something. that just is what it is. I don’t get pawternity leaves. MORE
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives. MORE
Understanding ‘normal’ is important, too. In recent years, I’ve spent a lot of time expanding on how classic media logic differs from network media logic. For anyone working with the media, it’s important to understand how the technological shift has affected us all. MORE
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? MORE
Delivering a presentation can provoke minor jitters or abject terror. Relax. Breathe. These guidelines will set you on the proper course for engaging with your audience. The hardest part about public speaking is the worry. MORE
No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakesis what makes all the difference. MORE
If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are creative and they have passion. But, would you say, leaders are people who feel deeply for the people they serve? MORE
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. MORE
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. MORE
The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3 trillion in sales. For apparel brands, all eyes are on Amazon. MORE
The branding of your business is renowned by many to be one of the most important aspects of doing business. After all, this is how your customers and clients are going to see and judge your business, and first impressions count. MORE
Brand Intimacy is defined by marketing intimacy agency MBLM as the emotional science that measures the bonds we form with the brands we use and love—and the top intimate brands in the U.S. MORE
Flack's Revenge
FEBRUARY 21, 2019
It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post.
PR Expanded
FEBRUARY 19, 2019
If I asked you to name the top qualities of a leader what would you say? Leaders have vision. They inspire and motivate people. Leaders are creative and they have passion. But, would you say, leaders are people who feel deeply for the people they serve?
ImPRessions - Crenshaw Communications
FEBRUARY 20, 2019
Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now.
Ronn Torossian
FEBRUARY 19, 2019
The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
B2B PR Sense
FEBRUARY 20, 2019
PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Agility PR Solutions
FEBRUARY 20, 2019
The branding of your business is renowned by many to be one of the most important aspects of doing business. After all, this is how your customers and clients are going to see and judge your business, and first impressions count.
Ronn Torossian
FEBRUARY 18, 2019
Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.
Stuart Bruce
FEBRUARY 16, 2019
This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management
PR Daily
FEBRUARY 19, 2019
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
FEBRUARY 20, 2019
Brand Intimacy is defined by marketing intimacy agency MBLM as the emotional science that measures the bonds we form with the brands we use and love—and the top intimate brands in the U.S.
Ishmael's Corner
FEBRUARY 20, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results.more. The post Bridging the Communications Gap between China and the U.S.
HMA Public Relations
FEBRUARY 19, 2019
Today’s #MediaMonday is special for a few reasons. First, it’s technically posting on a Tuesday given Presidents’ Day was yesterday. And second, it is on […]. The post #MediaMonday – Christina Fuoco-Karasinski appeared first on HMA Public Relations. Media Monday
PR Daily
FEBRUARY 21, 2019
‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same. For many fans of “Good Morning America,” the stories don’t end when the broadcast is over.
Agility PR Solutions
FEBRUARY 18, 2019
No business is safe from a branding mistake. No matter how small or big they may be, every business is guilty of a misstep from time-to-time. However, the way you react to these mistakesis what makes all the difference.
PRSay
FEBRUARY 19, 2019
In a recent blog post , J.K. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Here’s an edited selection of her tips: Read. You can’t be a good writer without being a devoted reader.
Sword and the Script
FEBRUARY 19, 2019
Agency experienced preferred. Anyone that’s ever looked for a job at a PR firm, has run into those words. It’s a bit of a catch 22 because firms only want to hire people with agency experience, but you need agency experience to get hired.
PR Daily
FEBRUARY 16, 2019
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research. Your cover letter and résumé have gotten you in the door. Now comes the dreaded interview.
PR 20/20
FEBRUARY 19, 2019
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.
PRSay
FEBRUARY 20, 2019
For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas.
Sword and the Script
FEBRUARY 16, 2019
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.
PR Daily
FEBRUARY 20, 2019
You have more than 30 categories to choose from. Don’t miss the final deadline on March 1. The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily.
Agility PR Solutions
FEBRUARY 17, 2019
As a manager, what do you say to get the most out of your team? Should you take a hard-case, my way or the highway approach, or should you choose a more interactive, collaborative route? The truth is, the management style that will work best for you may shift based on the team and the […].
Communications Conversations
FEBRUARY 21, 2019
A couple weeks ago, I attended my nephew’s fourth birthday party. At that party were seven kids (including mine) under the age of 14–Gen Z, according to the experts. Of course, we parents all had our phones out documenting many moments of this party.
HMA Public Relations
FEBRUARY 21, 2019
How does a less than stellar high school student find his way to college and eventually in space? By reading a book. Captain Scott Kelly, the […]. The post The Sky is Not the Limit appeared first on HMA Public Relations. PR and HMA PR
PR Daily
FEBRUARY 18, 2019
The social media juggernaut offers incredible opportunities for reaching targeted audiences, but you must be strategic. Here’s how to ensure your ads are seen by the right people. It’s important that you get your Facebook ads in front of the right eyeballs.
Agility PR Solutions
FEBRUARY 18, 2019
How are companies evolving influencer marketing strategies in 2019? The practice is certainly maturing, but many experts suggest that brands will need to significantly improve the authenticity and evaluation of their investments, according to new research from social listening firm Talkwalker.
Barokas
FEBRUARY 21, 2019
I never owned a dog. Not even as a kid. We had cats, fish, hamsters, and even two lizards. But never. dogs. I’ve just never been a dog person. I could blame my parents but that’s assigning blame to something. that just is what it is. I don’t get pawternity leaves.
Shift Communications
FEBRUARY 20, 2019
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news?
PR Daily
FEBRUARY 19, 2019
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Consider these insights. Video production can be complex and difficult to price if it’s not your specialty.
Agility PR Solutions
FEBRUARY 20, 2019
The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3 trillion in sales. For apparel brands, all eyes are on Amazon.
Barokas
FEBRUARY 20, 2019
Let’s face it, work can be challenging at times. Whether you are in the office late to prep for a client launch, leveling up on account work or finalizing a comprehensive crisis communication plan, finding the time to celebrate your wins can often get lost amongst the workplace chaos.
Doctor Spin
FEBRUARY 19, 2019
Understanding ‘normal’ is important, too. In recent years, I’ve spent a lot of time expanding on how classic media logic differs from network media logic. For anyone working with the media, it’s important to understand how the technological shift has affected us all.
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