Sat.Aug 11, 2018 - Fri.Aug 17, 2018

What Keeps PR People Up At Night

ImPRessions - Crenshaw Communications

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights.

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Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.

What happens when we look at content marketing through a PR lens

PR Warrior

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

Top PR Wins — So Far — in 2018

Ron Torossian

You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018. Starbucks Educates.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Consumer PR Crises That Spun Out of Control

Ron Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. Cartoon Creates Bomb Scare.

The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

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3 myths about clients that PR pros should ignore

PR Daily

Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy.

The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The PR Pro’s Role in Reputation Management

Solo PR Pro

Written by Michelle Kane, Voice Matters LLC. Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ).

IT’S BACK! Reputation Revolution podcast is relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK!

Creating a Community for Continued Education: Launching #FrebergAlums FB Group

Karen Freberg

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve.

Infographic: What content do users love to share on social media?

PR Daily

Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How these prominent PR failures went from bad to worse

Agility PR Solutions

There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe.

Booking a PR tool to ride

Stephen Waddington

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.

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Launching new book, meet ups, and presentations: Reflections of #AEJMC18

Karen Freberg

What a week! This week, I had the opportunity to present and be part of the AEJMC conference in Washington D.C. This is one of my main academic conferences, and marks the start of my busy (yet fun!) fall conference season!

Why PR and digital marketing are connected—and how to capitalize

PR Daily

If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Artists with the Best Social Media Strategies

Critical Mention

There is a big difference between “insta-famous” and being famous. Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days.

Media relations mentoring—the perfect pitch in 5 GIFs

Agility PR Solutions

The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass email blast.

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

Sword and the Script

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.

Trouble brewing? Bud Light’s Cleveland Browns promo draws boos

PR Daily

Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve!

3 productive PR strategies for recruiting new employees

Agility PR Solutions

Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers.

Snapchat Introduces Voice Controlled Lenses: Taking Selfies to the Next Level

5W PR

Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.

7 of the Best Quotes from IMPACT Live 2018 #IMLIVE18

PR 20/20

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. It means a lot of different things to different people.

Leadership PR—Millennials are most critical of career development programs

Agility PR Solutions

The times they are a’changin’ as millennials and younger employees look ahead to taking charge at their organizations.

Why modern-day unicorn marketer’s just don’t exist

Communications Conversations

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now.

Infographic: How Instagram’s popularity offers prime marketing opportunities

PR Daily

As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform.

Three Ways to Maintain Post-Earnings Momentum

Shift Communications

In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy.