The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy. MORE
In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy. MORE
The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass email blast. MORE
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now. MORE
I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK! MORE
I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. MORE
In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. MORE
Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy. MORE
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup. MORE
Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season. MORE
Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. MORE
Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. It means a lot of different things to different people. MORE
There is a big difference between “insta-famous” and being famous. Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days. MORE
Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. MORE
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. Cartoon Creates Bomb Scare. MORE
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018. Starbucks Educates. MORE
The 2 major differences that separate PR and marketing: Skills and tools MORE
What a week! This week, I had the opportunity to present and be part of the AEJMC conference in Washington D.C. This is one of my main academic conferences, and marks the start of my busy (yet fun!) fall conference season! MORE
Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success. MORE
The times they are a’changin’ as millennials and younger employees look ahead to taking charge at their organizations. MORE
If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. MORE
Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers. MORE
Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. MORE
Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands. MORE
There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe. MORE
As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform. MORE
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. MORE
Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve! MORE
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. MORE
Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. MORE
Written by Michelle Kane, Voice Matters LLC. Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). MORE
ImPRessions - Crenshaw Communications
AUGUST 17, 2018
Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.
PR Warrior
AUGUST 11, 2018
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.
Ron Torossian
AUGUST 13, 2018
You can’t always control your circumstances, but you can control your response to those circumstances. That’s a key component to successful PR, and, so far this year, there are several groups doing it right. Here are some strong examples of solid PR responses in 2018. Starbucks Educates.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ron Torossian
AUGUST 11, 2018
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. Cartoon Creates Bomb Scare.
Muck Rack
AUGUST 16, 2018
The 2 major differences that separate PR and marketing: Skills and tools
PR Daily
AUGUST 15, 2018
Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy.
Axia PR
AUGUST 13, 2018
Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Solo PR Pro
AUGUST 14, 2018
Written by Michelle Kane, Voice Matters LLC. Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ).
PR Warrior
AUGUST 16, 2018
I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK!
Karen Freberg
AUGUST 13, 2018
I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve.
PR Daily
AUGUST 16, 2018
Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success.
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Agility PR Solutions
AUGUST 12, 2018
There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe.
Stephen Waddington
AUGUST 14, 2018
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.
Karen Freberg
AUGUST 12, 2018
What a week! This week, I had the opportunity to present and be part of the AEJMC conference in Washington D.C. This is one of my main academic conferences, and marks the start of my busy (yet fun!) fall conference season!
PR Daily
AUGUST 17, 2018
If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
Critical Mention
AUGUST 12, 2018
There is a big difference between “insta-famous” and being famous. Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days.
Agility PR Solutions
AUGUST 13, 2018
The art of the pitch is a frequently covered topic. But the trouble is that most of those pieces focus on “rookie” mistakes to avoid: misspelling a reporter’s name, falling victim to a sloppy cut and paste, or inadvertently sending the dreaded mass email blast.
Sword and the Script
AUGUST 11, 2018
Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.
PR Daily
AUGUST 15, 2018
Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season.
Advertisement
Achieve better results with targeted news release distribution.
Critical Mention
AUGUST 16, 2018
Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve!
Agility PR Solutions
AUGUST 16, 2018
Companies that have great PR are likely to have more job applicants from more qualified candidates. Think about Apple, Amazon, Deloitte, the CIA, Salesforce, Adidas, and myriad other large companies who employ thousands of workers.
5W PR
AUGUST 13, 2018
Social media giant Snapchat is now introducing a new series of lenses to their platform that can respond to voice commands.
PR Daily
AUGUST 14, 2018
Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.
PR 20/20
AUGUST 16, 2018
Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. It means a lot of different things to different people.
Agility PR Solutions
AUGUST 16, 2018
The times they are a’changin’ as millennials and younger employees look ahead to taking charge at their organizations.
Communications Conversations
AUGUST 14, 2018
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now.
PR Daily
AUGUST 12, 2018
As the number of daily users on Instagram continues to grow, so, too, should your marketing efforts on the influential platform.
Shift Communications
AUGUST 17, 2018
In Wednesday’s blog , we covered strategies to prepare for earnings announcements, from surveying the competitor landscape, to creating killer media vetting processes, to drilling down to targeted coverage areas and more. The next step involves rolling out your post-earnings pitch strategy.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
177 
Let's personalize your content