Sat.Apr 19, 2025 - Fri.Apr 25, 2025

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7 steps to getting your CEO featured in the press

Agility PR Solutions

Are you the communications chief, tasked with getting your CEO featured in the press? You have a tough task on your hands, but it is one that can be quite rewarding if you get it right. A mention in a reputable publication can drive brand engagement and new leads and even drum up interest from […] The post 7 steps to getting your CEO featured in the press first appeared on Agility PR Solutions.

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Crisis Management in Health Tech: A Leadership Guide for AI-Driven Medicine

5W PR

Medical technology leaders face unique challenges when managing public relations crises. The intersection of artificial intelligence and healthcare creates a complex environment where technical failures or ethical concerns can quickly damage public trust. Recent data shows that 76% of healthcare organizations experienced a significant PR crisis in the past three years, with AI-related incidents accounting for 40% of these events.

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Building A Thought Leadership Platform: A Strategic Guide For Executives

Ronn Torossian

Learn how executives can build an effective thought leadership platform through strategic content creation, platform selection, and audience engagement The post Building A Thought Leadership Platform: A Strategic Guide For Executives appeared first on.

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Three steps to effective brand reputation monitoring in a fractured media ecosystem

NewsWhip

In a world where brand perception can shift with a single post, effective online reputation monitoring is no longer optional. It’s essential. The sheer volume of chatter across social platforms makes it easy for crucial signals to get lost in the noise. For brands, the challenge isnt just about listening, its about understanding what to listen for, when to act, and how to contextualize that information.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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PR lessons from headline news: Trying to camouflage company warts doesn’t work

Agility PR Solutions

Its no secret to people who follow the shenanigans of the business world that companies have long attempted to camouflage their warts. These robber barons do so by donating fortunes to various projects that help society. Three of the most visible businesses that are still attempting to camouflage warts are Boeing, the National Football League, […] The post PR lessons from headline news: Trying to camouflage company warts doesnt work first appeared on Agility PR Solutions.

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The Future of B2B Marketing: A Strategic Outlook for 2025 and Beyond

Ronn Torossian

Learn how B2B marketing is evolving in 2025 with account-based marketing, thought leadership, and LinkedIn strategies. Discover key trends shaping business growth. The post The Future of B2B Marketing: A Strategic Outlook for 2025 and Beyond appeared first on.

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How Effective is Spray and Pray in PR? (We Analyzed 31M Emails To Find Out)

Buzzstream

Recently, Ive heard a prominent digital PR team saying they send over 5K emails per campaign to get great results. Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause. The industry calls this the spray and pray technique. If you send out enough emails that you find on a media database, you are bound to reach some interested people, right?

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5 tips for launching a disruptor into a legacy industry: A communications approach

Agility PR Solutions

Fragrance creation has remained largely unchanged for centuries. In most cases, each step of the labor-intensive process to create a fragrance is still done manually. Chanel No. 5, Tabac Blond, and even Glossiers cult fragrance You, were all developed by master perfumers through hundreds of hours of trial and error. So what happens when a […] The post 5 tips for launching a disruptor into a legacy industry: A communications approach first appeared on Agility PR Solutions.

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Case Study: Zoom

Notified

Notifieds support has been exceptional, especially when time-sensitive updates need to be made. Even outside business hours, there were always resources available to ensure our website updates, disclosures, and decks were handled swiftly. The immediate support we receive is invaluable and makes a significant difference in keeping everything on track.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Social Media as a PR Tool: Platform-Specific Strategies for Real-Time Impact

Ronn Torossian

Learn platform-specific strategies for leveraging social media in PR, including content planning, real-time responses & analytics tools for maximizing impact & engagement The post Social Media as a PR Tool: Platform-Specific Strategies for Real-Time Impact appeared first on.

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Measuring Healthcare PR Success: Simple Metrics That Matter

The Hoyt Organization

1. Track Media Coverage and Quality Getting media coverage is greatbut not all press hits carry the same weight. Go beyond the number of mentions and look at: Outlet credibility: Are you featured in top-tier healthcare or business publications? Tone and message alignment: Does the coverage reflect your brand values? Backlinks: Is coverage driving traffic to your website?

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How Generative AI is changing the way bloggers create content every day

Agility PR Solutions

In today’s rapid digital world, blogging has developed into much more than just a pastime or a means of expressing one’s own opinions. It is now a vital component of digital marketing for many people and companies, a strong way to establish authority, and a useful tool for making revenue. Generative AI is having a […] The post How Generative AI is changing the way bloggers create content every day first appeared on Agility PR Solutions.

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Cision vs Meltwater vs Prowly – 2025 Pricing & Feature Comparison

Prowly

When comparing PR tools , the Meltwater vs Cision debate often centers on pricing opacity, distribution reach, and database size. Both platforms dominate the enterprise PR tech spacebut what if youre looking for something more modern, flexible, and transparent? This comparison breaks down Cision, Meltwater, and Prowly across key categories like pricing, features, media monitoring, outreach, and usability.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Real Estate Publicity Done Well in Europe: How Innovative Campaigns Are Reshaping the Market

Ronn Torossian

Learn how innovative real estate marketing campaigns in Europe use digital tech, storytelling, sustainability and influencers to reshape property promotion and drive sales The post Real Estate Publicity Done Well in Europe: How Innovative Campaigns Are Reshaping the Market appeared first on.

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10 statistics that drive home why business needs to refocus on trust

Sword and the Script

When experience matches expectations, we build trust; all the other benefits of marketing are contingent on that trust Trust from customers has never been a given in business. Its always been necessary to work on building trust. But that need has increased, as distrust has grown. It used to be marketing and communications from business started with a blank slate.

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Want Your Brand in AI Answers? Start with These 5 Mention Strategies

Awario

Want your brand to show up in ChatGPT or Perplexity answers? Discover 5 smart ways to boost brand mentionsand why unlinked mentions may now matter more than backlinks for AI visibility.

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5 Best Media Monitoring Services (UK) in 2025 (+12 Must-Have Features)

Prowly

Looking to stay on top of who is covering your brand or your clients in the United Kingdom? The UK media landscape can be quite varied, with broadcast, print (often hidden behind paywalls), online, and social making for a colourful mix. The problem is that handling everything at once requires a comprehensive media monitoring solution that covers all media channels.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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6 Common Types Of Business Crises With Examples

5W PR

Small businesses face numerous crisis scenarios that can threaten their survival and success. From financial emergencies to natural disasters, these challenges require careful planning and swift action to overcome. According to research from the U.S. Small Business Administration, about 25% of businesses never reopen after a major disaster. This sobering statistic highlights why understanding common crisis scenarios and developing response strategies is critical for small business owners and man

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What's the difference between public relations and strategic communications?

Axia PR

Brands often use public relations and strategic communications to connect with their audiences. While these terms are sometimes used interchangeably, they have distinct roles. Understanding the differences can help you decide which approach will best meet your needs.

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#MediaMonday – Mala Blomquist

HMA Public Relations

This weeks #MediaMonday features Mala Blomquist, managing editor of the Jewish News of Greater Phoenix. Mala shares her media journey, the types of stories shes looking for, and opens up about her experience co-writing Charlotte, the true story of Holocaust survivor Charlotte Adelman.

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Coffee with a Journalist: Sean Malin, Vulture

OnePitch

Sean Malin is a Comedy Columnist and Writer at Vulture, New York Magazines culture vertical.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Simple Sustainable Swaps to Celebrate Earth Month

PR for Anyone

As seen on FOX 5 DCs Good Day DC Did you know that April is Earth Month ? While Earth Day may be celebrated on April 22nd, the entire month is a great reminder to take stock of our habits and ask ourselves: What small changes can I make to live more sustainably? The good news? You dont have to go zero waste overnight or live completely off the grid to make a difference.

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Why customer journey automation is essential for business growth

Agility PR Solutions

A seamless customer journey is one of the most critical elements of long-term business growth. The better you understand, manage, and improve the customer journey, the more customers you’ll attract and retain. This is where customer journey automation powered by AI and intelligent automation can make a major impact. But what makes it so valuable, […] The post Why customer journey automation is essential for business growth first appeared on Agility PR Solutions.

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Securing the Future of Embedded Finance: A Strategic Guide to Cybersecurity

5W PR

Financial services now integrate seamlessly into everyday digital experiences, from ride-sharing apps to e-commerce platforms. This shift toward embedded finance brings unprecedented convenience but also creates new security vulnerabilities that demand rigorous protection. Recent data shows that financial services face 35% more cyberattacks than other industries, with embedded finance platforms particularly attractive to cybercriminals.

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The rise of financial influencers in 2025 and their affiliate marketing impact

Agility PR Solutions

Access to financial information is undergoing a major transformation in 2025. Traditional financial advice is increasingly supplementedor even replacedby digital content creators known as financial influencers. These individuals use social media and other platforms to share insights, tips, and product recommendations on personal finance, investing, and budgeting.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.