ImPRessions - Crenshaw Communications

MARCH 27, 2023

Communications 284

Communications B2B Travel Agency 284

Ronn Torossian

MARCH 28, 2023

In today’s fast-paced digital world, news and information travel at an unprecedented speed. While this can be a good thing for companies looking to get the message out to the masses, it can also be a double-edged sword. Misinformation and fake rumors can spread just as quickly.

Travel 195

Travel Company 195

PR Daily

MARCH 28, 2023

Including LinkedIn, Twitter, YouTube, Instagram and WhatsApp. The social media grind never stops. These platforms are constantly evolving, changing and altering their dashboards, much to the consternation of harried PR pros everywhere. Check out these newest updates.

Social Media 180

Social Media YouTube LinkedIn Twitter 180

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 135

Data Corporate Crisis Financial 135

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

Crisis Communications

Mindful Marketing

MARCH 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills.

Sports 110

Sports Marketing Banking Education 110

PR Daily

MARCH 27, 2023

These will save your time and your sanity. Sarah Riley is VP at Method Communications. You’ve found yourself in a familiar place – facing compounding deadlines, urgent client requests, rapid response pitching, and maybe a bank failure.

Tools 166

Tools Real Estate Google Meeting 166

OnePitch

MARCH 28, 2023

Matt Safford is the managing editor at Tom’s Hardware. Matt started building PCs in the 90s and was a fan of technology from an early age. That love turned evolved into a journalism career writing for publications including Popular Science, PCMag, and Digital Trends. Media Insights

Journalism 96

Journalism Technology Trends Writing 96

HMA Public Relations

MARCH 27, 2023

The latest #MediaMonday feature comes to us from Michael Mallace, the general manager of 88.7 The Pulse, the radio station of the East Valley Institute of Technology. Meet Michael and learn more about his experienced career in radio in this blog post. Media Monday EVIT media michael mallace radio

Publicity 98

Publicity Meeting Technology Radio 98

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. Many of the conversations about AI tend to fall in opposite ends of the spectrum.

Software 85

Software Technology Creativity Crisis Management 85

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Media

PR Daily

MARCH 28, 2023

Plus: Are marketers overpaying influencers? An elementary school shooting Monday in Nashville, Tennessee left three 9-year-old children and three adults dead, CNN reported.

Film 113

Film Community System Sports 113

Medianet Australia

MARCH 26, 2023

One in five news sites that NewsGuard rated in Australia received untrustworthy scores Media Spotlights

Media 93

Media 93

Agility PR Solutions

MARCH 27, 2023

The impact of social media on digital marketing strategies has been a game-changer, altering the way firms interact with their target audience. With over 3.6 billion active users across the globe, social media has become a go-to platform for people to share, explore, and communicate.

Social Media 88

Social Media Strategy Media Communications 88

HMA Public Relations

MARCH 28, 2023

Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.

Twitter 75

Twitter Publicity Journalism Blogging 75

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

Company

PR Daily

MARCH 28, 2023

“No” is just the beginning of your pitch. Cristal Steuer is the executive director of strategy & placement at TVP Communications , a national communications and leadership agency solely focused on higher education.

Local 103

Local Pitching How To Journalism 103

Reputation Us

MARCH 27, 2023

The rise of the awareness of ESG—environmental, social and governance—and its importance started to truly take form three years ago.

Reputation 78

Reputation Corporate Survey Consumer 78

Agility PR Solutions

MARCH 27, 2023

Technology 88

Technology Report Company Trends 88

PR in High Definition

MARCH 28, 2023

We all aspire to be savvy buyers, of anything. However, consider how often you buy something you want, but you don’t really need. Or you find the perfect piece but find an identical item at a lower price somewhere else.

Agency 71

Agency Healthcare Company Interviews 71

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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

PR Daily

MARCH 27, 2023

Plus: Do AI and healthcare mix? Makeup artist Mikayla Nogueira, who is from rural Massachusetts, is well-known on her channels for her thick Boston-esque accent, which some are calling into question, BuzzFeed News reported. She has well over 14 million followers on TikTok and Instagram.

Healthcare 96

Healthcare Enterprise Film Survey 96

5W PR

MARCH 29, 2023

The health and wellness industries have gained attention as consumer awareness of physical and mental well-being increases. Despite seeming similar at face-value, there are distinct differences between the two. Companies should take these differences into account when marketing products and services.

78

78

Agility PR Solutions

MARCH 26, 2023

In the last decade, influencer marketing has exploded onto the scene and become one of the most popular and effective ways for brands to reach their target audiences. However, the history of influencer marketing dates long before the internet was even a thought.

Trends 88

Trends Brand Branding Marketing 88

PR in High Definition

MARCH 28, 2023

Europe is a fascinating place. Its history, cultural diversity and impact on the globe make it truly unique. And although it has gone through many challenges in recent decades, including some questionable decisions and a surprising election or two, Europe still remains a great place to do business.

Measurement 62

Measurement Comparison Local Examples 62

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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Crisis Management

PR Daily

MARCH 29, 2023

Tell more connected stories. What does purpose mean to an organization, business or brand?

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78

5W PR

MARCH 27, 2023

World Autism Day is a day dedicated to raising awareness about autism and promoting inclusion for those on the autism spectrum. It falls on April 2nd every year and presents a unique opportunity for brands to show support for this important cause.

Employee 88

Employee Resources Community Training 88

Agility PR Solutions

MARCH 26, 2023

Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns.

Data 88

Data Survey Marketing Publicity 88

Axia PR

MARCH 26, 2023

Public relations professionals focus on their target audience in their communications. Persuading the consumer is often easier than you might think. Sometimes, all that it takes is a step away from yourself and toward your audience.

Consumer 62

Consumer Communications Publicity 62

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Daily

MARCH 29, 2023

Fiona Ma gets real on how she’s working to put people back into public service. Fiona Ma is California’s 34 th State Treasurer and the primary banker for the world’s fourth-largest economy.

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5W PR

MARCH 27, 2023

Beauty brands are leveraging the power of User-Generated Content (UGC) as a strategic marketing tool. Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. What is User-Generated Content?

Industry 88

Industry Brand Branding Social Media 88

Agility PR Solutions

MARCH 26, 2023

Up to 86 percent of customers will leave a brand they’ve previously been loyal to after just two negative experiences. That’s how important CX is to your bottom line. However, PR pros and communicators often ignore customer experience when drafting marketing strategies.

Strategy 88

Strategy Communications Marketing Brand 88