Sat.Jan 22, 2022 - Fri.Jan 28, 2022

Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.

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Ignoring Criticism and a Damaging Reputation

Ronn Torossian

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.

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A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment.

Top Tech Words to Banish in 2022

Flack's Revenge

Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”),

Data 156

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

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10 Phrases To Delete From Your PR Vocabulary

ImPRessions - Crenshaw Communications

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.

Course 156

The multiple ways the gig economy could save the PR agency business model

Agility PR Solutions

About a decade ago, layoffs and lack of growth were rampant in the public relations industry. Seemingly overnight, canceled contracts and reduced budgets became a thing of the past. The pandemic has caused many professionals to switch their focus from a traditional space to a primarily online model.

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Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

4 tips from working PR pros on writing your press release

PR Daily

Sometimes a press release isn’t a good use of time and resources. A public relations tactic that has stood the test of time is the press release.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Crenshaw Communications Reports Record Growth for 2021

ImPRessions - Crenshaw Communications

Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth.

Report 156

15 powerful ways to increase your brand loyalty and boost your brand’s credibility

Agility PR Solutions

If you’re looking to build a successful business, you need to create a loyal customer base. And one of the best ways to do that is by increasing your brand loyalty and boosting your brand’s credibility. We’ll share fifteen powerful tips that can help you do just that in this post.

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Keep your team updated with shared alerts

NewsWhip

To help you keep your entire team up to date with insights from NewsWhip Spike Alerts, we have introduced the ability to add up to 10 of your teammates email addresses to any of your email alerts in NewsWhip Spike.

3 tips on navigating the metaverse

PR Daily

A brand strategist shares how to see through the hype—and when to make the jump. Don’t worry, you’re not late to the party. It’s still early days as far as the metaverse is concerned, despite the breathless buzz and relentless media coverage.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

9 social media trends for 2022

Communications Conversations

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! But sadly, the pandemic is still with us.

Despite demand, retailers appear in the dark on consumers’ sustainability sentiment

Agility PR Solutions

Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to their customers about their sustainable shopping preferences.

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10 great viral news explainer tips for PR

Stuart Bruce

The viral news explainer is a relatively new style of content that is proving increasingly popular.

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5 leadership tips from The Plank Center’s 2021 ‘Milestones in Mentoring’ honorees

PR Daily

Consider these suggestions to mentor future leaders in your organization and in the wider PR industry. Editor’s Note: PR Daily has partnered with The Plank Center for Leadership in Public Relations to develop our newest column, Lessons in Leadership.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

#MediaMonday – Heidi Goitia

HMA Public Relations

It's that time again, #MediaMonday is back! Learn more about Emmy-award winning journalist, producer, and speaker Heidi Goitia in today's post. Media Monday heidi goitia

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11 top tips for engaging with journalists on Twitter 

Agility PR Solutions

Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image.

6 Essential Points to Ponder As You Plan PR and Content Initiatives

Garrett Public Relations

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic.

Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

PR Daily

Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more. Hello, communicators: With Super Bowl LVI weeks away, several brands are already launching advertising efforts to build hype around their campaigns ahead of game day.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Our tech news roundup for January 2021

PR in High Definition

The end of last year seemed somewhat of a blur with the scramble to finish off campaigns, deliver end of year reports, start prepping for 2022 and not to mention personal planning for the holidays. So, for some, keeping abreast of technology news last month may not have been a priority.

Lead-nurturing email basics—3 important components

Agility PR Solutions

Emails that nurture leads allow companies to build relationships with potential consumers and guide them on their buying journey until they’re ready to become paying customers.

What Have You Done for Me Lately?

HMA Public Relations

What you spend on public relations should be considered an investment in your brand and a revenue generator. Read more from Abbie Fink on the role of PR and the importance of measuring its results. Public Relations investment Measurement

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How to lead better meetings in 2022

PR Daily

Here’s a tidy stack of helpful tips to make your gatherings more fruitful, efficient and possibly even enjoyable. There’s no one way or correct method to orchestrate a successful meeting. Every team is different, and each business problem requires a unique problem-solving approach.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

2022 is the year to harness the power of optimism

PR in High Definition

During a mere number of years, many of us have the felt the effects which followed on from the COVID-19 pandemic. We’ve been bombarded with constant negative news from the spread of new variants, to reports of impending climate doom and political upheaval.

8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Agility PR Solutions

Artificial intelligence investments are poised to make a big impact on businesses this year, and right where it counts—driving sales.

How inbound marketing can help you to scale up your business in 2022

Axia PR

Hubspot defines inbound marketing as a business methodology that attracts customers by creating valuable content and tailored experiences. In other words, inbound marketing generates leads and builds connections with customers by providing the value and experiences they need.