Sat.Feb 17, 2018 - Fri.Feb 23, 2018

Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ron Torossian

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing.


Five Questions For A PR Agency

ImPRessions - Crenshaw Communications

For any organization in initial conversations with a public relations agency, there are many questions to be asked. The obvious ones include queries about relevant experience, the team’s approach to media relations, and case histories.

How to build trust as a competitive advantage for your business

PR Warrior

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. When I finally landed in PR ( at the agency where I still work today), I learned I was good at this. But key experiences along the way led me to wonder what it means to do a good job in PR.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Frequently Asked Questions about Public Relations

HMA Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.


Sony apologizes for Peter Rabbit allergy scene

Ron Torossian

The filmmakers behind the recently released children’s movie, Peter Rabbit, had a pretty good weekend. The film was number two at the box office, just behind Fifty Shades Freed. Then, as it often does, the other shoe dropped.

Edelman’s 2018 Trust Barometer: Trust continues to slide

Media Bullseye

Each year, Edelman publishes its Trust Barometer, a comprehensive look at how institutions are faring the world over. The Trust Barometer is divided between two groups—the general online population and the informed public, and is conducted over a period of several weeks.

Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator


From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Poor Sportsmanship Has No Place

HMA Public Relations

Verbal abuse is not typically permitted in a professional setting so why is it okay at sporting events? Scott explores sportsmanship in today's blog post. The post Poor Sportsmanship Has No Place appeared first on HMA Public Relations.

Growing a PR Career at 5W Public Relations


Joining the 5W team a year and a half ago, I never could have anticipated the growth and opportunities that would come my way as I stepped foot into the buzzing offices on my first day.

Fergie National Anthem Apology A Brilliant PR Move

Ryan Foran

Fergie’s national anthem apologize was brilliant from a public relations standpoint. Fergie shifted the negative narrative after her rendition of the national anthem went viral on social media.

An inside look behind Sleep Number’s Super Bowl social media activations with Chanel Schmidt

Communications Conversations

Two weeks ago, the eyes of the world were on Minneapolis during Super Bowl week. And, among other things (including a fantastic game), that meant brand activations. At parties. At Mall of America. And, at Super Bowl LIVE in downtown Minneapolis.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The Business Benefits of Strategic Diversity and Inclusion


pluribus unum ” graces the back of the U.S. dollar and is Latin for “out of many, one.”. The phrase captures the original vision of our country, where the differences of the colonies created a greater whole.

Planning for the Unexpected: Five Best Practices for Risk Management

HMA Public Relations

This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events.

Worried about your content game?

Axia PR

5 tips to up the ante in 2018. We anticipate that 2018 will be the year of content. Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. People consume content in various forms daily and whittle away that which doesn’t resonate or help them.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

I’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Turning social media clichés into art

PR in High Definition

Often you catch yourself watching short, inane videos for quite a while before you’re hit with the realisation that you’ve wasted boat loads of time and got nothing out of it. Well, this video is definitely not one of those – it’s worth your 2 minutes 12 seconds – trust me.

Rachel Maddow, Journalist First

Flatiron Communications

A common refrain echoed by the media cognoscenti goes something like this: Try listening, reading or watching those whose views run counter to your own. It may open your eyes to how others see the world. I hear this constantly from friends, family, and way too many social science pundits.

Strategies for standout social media

Axia PR

Public relations experts share their best social media tips and tricks. When used correctly, social media opens opportunities to network and grow for most companies. Social media experts offered their best practices, strategies and tips in order to help your company maximize its online presence. Public Relations Featured Social Media Online Public Relations


Habits, Capabilities and Peer Reviews of the Modern CMO [UML]

Sword and the Script

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Balancing inspiration and perspiration in marketing and communications

PR in High Definition

They say that the secret of success is 1% inspiration and 99% perspiration – and that’s certainly true for any one campaign – but when you’re facing a new financial year and taking a more strategic view, you can’t keep sweating the same propositions over and over, expecting to achieve great results.

3 Branding Lessons from Lucky Charms' Unicorn and Others

Flack Me

Category: Flack Me Summary: If the fervor over Starbucks’ Unicorn Frappuccino was any indication, people love these mythical creatures. General Mills is capitalizing on that love by adding the fictional animal in sugar form


The Press Release Turns 112 This Year. Everyone’s Over It.


People ask us quite often if the press release is dead. After 112 years, we’d say so


When to discuss measurement with your PR firm

Axia PR

5 questions to ask your PR firm to initiate a measurement conversation. When you bring on a public relations firm, one of your first conversations should be about measurement. This helps both parties identify the need for a PR campaign and the overall goal for your organization. In order to establish collaborative goals and a shared vision for your campaign, you need measurable objectives in your communication plan.

Boilerplate basics: Don’t squander a golden opportunity

PR Daily

Though it comes. at the end of a press release , the boilerplate should be regarded as a vital element, right up there with the headline and opening paragraph.


7 Ideas for Effective Social Media Posts

Flack Me

Category: Flack Me Summary: Keeping your following involved is a great way to build a community of fans for your brand. Here are some of the proven, time-tested social media ideas that can help build engagement

How to Bring Company Culture And Values to Life

Beyond PR

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9


10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. What started as a simple networking and job search tool has blossomed into much more. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals.

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3 crisis response lessons from Ford, Dallas Mavericks

PR Daily

Your office culture can be a powerful recruiting tool—but a workplace with no boundaries is destined for headlines and courtrooms. Two high-profile organizations—Ford Motor Co.