Commonwealth Bank Hammered for Billing Dead Customers

Ronn Torossian

As Wells Fargo waited to find out how much it would have to pay for past transgressions, an Australian bank hit the headlines for admitting to billing clients for fees. The catch: those clients had been dead for years, and at least some people at the bank knew it.

Banking’s Reckoning: With millions lost to scams, are banks finally getting their PR pushback?

Ronn Torossian

The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system. On the back of the ten year “anniversary” of the global financial crash of 2008, is this a public pushback the banking sector can wait out?

Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ronn Torossian

According to experts, it could be time for banking companies to sound the alarm. The post Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

7 ways a knowledge bank improves content creation

PR Daily

Using a knowledge bank (a.k.a. Using the company knowledge bank. That doesn't do your content team much good if it's not accessible in a central location—and that's what makes a knowledge bank so useful. A lot of work, much of it collaborative, goes into content marketing.

PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Bank and that I get to do all the “fun stuff.” Bank Stadium). 2–In 2016, you helped spearhead the PR efforts around the new US Bank Stadium. Bank Stadium was a really fun time for us at the bank. Bank Stadium was a family day.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. The post Bank Stress Tests Complete.

Trump continues to ignore traditional media, banking on the strength of his brand

Ronn Torossian

The post Trump continues to ignore traditional media, banking on the strength of his brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Throughout his record-breaking Presidential campaign , Donald Trump had a tumultuous relationship with the media.

Inside Innovation: ING Bank Communications team

The Resolution Blog

Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Both visits inspired us to return to Amsterdam to set about our change for ING Bank.

Financial services marketing trends—how do banks acquire customers today?

Agility PR Solutions

The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank. The post Financial services marketing trends—how do banks acquire customers today?

Officials tread carefully around Greek banking crisis

PR Daily

As of Monday, the Greek government has ordered banks to shut down and to limit ATM withdrawals to 60 euros (about $67). Greek Prime Minister Alexis Tsipras tweeted this after announcing the bank shutdown: What’s required over the next few days is sobriety and patience. NowThis posted this video which shows Tsipras offering a similar message on TV: Greek PM Alexis Tsipras tries to keep the nation calm after Bank of Greece recommends that banks close.

Bank Stress Tests Complete. Could Your Bank Now Pass a “Reputation” Test?

Reputation Us

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. After the economic downfall of 2008 the Fed wanted to ensure banks would be able to continue to lend to consumers and businesses even in a severe financial crisis. banks have significantly rebounded from the 2008 financial shock.

The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

SACRAMENTO, CA, – The Western Bankers Association (WBA) today announced the availability of a new member benefit, the Incident Response Program (IRP) designed to help member banks prepare for and mitigate against cyber incidents.

10 marketing strategies that won’t break the bank

PR Daily

The internet provides unlimited potential in terms of customer reach and opportunity, and while there is some online marketing that can be done for free, most effective strategies require a marketing budget.

How to improve your marketing without breaking the bank

PR Daily

Without an effective marketing strategy, many businesses would fail. No matter how creative your approach, successful campaigns can be costly. To promote your brand without spending too much, seek to build your audience organically. Here’s how: Set clear goals.

Royal Bank of Scotland chair exits after Snapchat pictures go public

PR Daily

Of course, I’m judging the former Royal Bank of Scotland chairman by his Snapchats, which ultimately may have cost him his job. He’ll leave the company April 30—just weeks after being appointed to lead RBS’s investment banking operation.

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

As for the eleven predictions listed here –I predict the chances are good you can take them to the bank in 2016. The post 11 Shrewd PR and Marketing Predictions You Can Bank On appeared first on Sword and the Script. by Frank Strong.

Critics say Bank of America’s ‘Je Suis Bullish’ email was in poor taste

PR Daily

A Bank of America Merrill Lynch analyst’s decision to title an email with a play on the “Je Suis Charlie” slogan may have come, as comedians often say, too soon. Bank Of America will, I suspect, regret this press release unnecessarily titled ''Je Suis Bullish'' pic.twitter.com/d9jvqmGnIP.

Bank of England looks to quell currency backlash

PR Daily

The Bank of England’s shiny new five-pound note is making a splash—but not in the way that its communications team wished. The new currency is touted as “cleaner,” “safer” and “stronger” by the bank’s PR campaign : However, word quickly spread that the notes contain a small amount of tallow.

What Shadow Banking Means for Your Financial Services PR Program

Shift Communications

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015.

Tailored Brands to shut 250 Men’s Wearhouse and Jos A. Banks stores

PR Daily

Bank stores, all Jos A. Bank and Men’s Wearhouse Outlet stores and up to 100 tuxedo shops. Bank label for $1.8 A Bank’s sales dropped 31.9 Bank to profitability and improve other operating aspects of Tailored Brands. Bank locations and 160 tuxedo storefronts.

2014: Year of the data breach

Reputation Us

Data breaches were an unfortunate theme of 2014. Target, Home Depot and a dozen other companies are just a drop in the bucket, all of whom are likely looking forward to putting this year in the rearview mirror. Communication is crucial throughout any crisis – including data breaches.

Deutsche Bank boycotts N.C. as anti-LGBT laws draw more fire

PR Daily

Deutsche Bank is the latest company to cancel plans to bring its business to North Carolina after the state legislature passed House Bill 2, which limits protections for its LGBT community.

Power of Possible Podcast: U.S. Bank takes interesting approach with new podcast

Communications Conversations

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. Bank interns Jordan Pinnix (currently a senior at the University of St.

Content We Love: Don’t Break Your Back (or Bank) When Planning Holiday Content

Beyond PR

However, you don’t necessarily need to break the bank. Fall is fast approaching, folks. At some point summer came and went, flying by just as fast as Usain Bolt crossed the finish line during the 2016 Summer Olympics.

Banking on Marijuana: Study Reveals Public Perception of Serving the Legal Cannabis Industry

Reputation Us

Yet, because marijuana is still illegal at the federal level, the willingness of banks and credit unions to navigate the regulatory risks and scrutiny remains tentative. It’s no secret that the legal marijuana industry is exploding right now. With U.S.

How to create great images for your business that won’t break the bank  

Public Relations Sydney

Click Here to Download The post How to create great images for your business that won’t break the bank appeared first on Public Relations Sydney. As the saying goes, a picture is worth a thousand words.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking. Anne R.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

January 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch.

Longtime Hensarling aide named CFPB's chief of staff

Sword and the Script

Women in Banking Law and regulation Policymaking Jeb Hensarling Steven Mnuchin CFPB House Financial Services CommitteeKirsten Sutton Mork, the House Financial Services Committee's staff director, will become chief of staff at the Consumer Financial Protection Bureau.

What we can learn from brands that play the emotional connection card

PR in High Definition

Blog Advertising advertising reaction airbnb banks brand advertising nescafe PRBrands trying to strike up an emotional connection with you is nothing new. However, it’s a trend that’s on the up this year and we’ve noticed major brands starting to take this marketing approach.

Pause, Breath, Focus: 4 Tips to Be Present

Reputation Us

Communications Tools Public Relations Balance banks communications credit union credit unions financial communications Focus Health Healthcare Communications listening Meditation Portland PR portland public relations PR pr tips Present public relations tips work life balance More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes.

The lie that won

Mark My Words

As Aaron Banks rationalised the arguments of Leave had “to be crude, clear and forcible, and appeal to emotions and instincts, not the intellect.”. Mark My Words Stuntwatch Aaron Banks cameron campaign edward bernays election farage Goebbels lynton cosby politics propagandaThe comedy is that David Cameron believed his own lie. The tragedy is, so did the rest of us. The Conservative victory at last year’s election sent shockwaves through the media and political establishments.

Cause Marketing and Credit Unions: Is Doing Good Good Enough?

Reputation Us

For banking, at least, low fees, mobile banking services, service reputation and convenience are what matter most to consumers. We’ve worked with many credit unions and community banks. Credit unions value the communities they serve and love “doing good.”

LTPR’s Casey Boggs to Present at Western Independent Bankers M&A Forum (July 26)

Reputation Us

In 2017, several banks and financial institutions have continued to look to mergers and acquisitions as an effective method for growth. In this session, LTPR’s Casey Boggs will offer how-to tips to develop a strategic plan and create effective communications that focus on safeguarding the consolidating banks’ reputations, as well as enhancing the reputation of the newly merged financial institution.

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster

Reputation Us

Crisis PR Best Practices Public Relations Reputation bank crisis Casey Boggs credit union crisis crises crisis crisis communications Crisis PR Hurricane Harvey Hurricane Harvey crisis LT Public Relations PR public relations Red Cross Texas crisis

Financial services industry loses ground in brand intimacy

Agility PR Solutions

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Messaging isn’t a one-time deal.

Wells Fargo Goes From Bad to Worse

Ronn Torossian

Wells Fargo bank may just win the worst PR of the year award for the announcement last year that many of its employees had set up huge numbers of fake accounts using the information of real customers.

Here’s how women entrepreneurs are leading the digital transformation

Agility PR Solutions

Women entrepreneurs are increasingly optimistic about the future—and this sector is leading the digital transformation, according to the 2018 Women Business Owner Spotlight from Bank of America.

Getting the Most Out of LinkedIn Pulse

AirPR

Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience.

There’s PR, and there’s PR. Spot the difference.

Mark My Words

The Noel Edmonds campaign against Lloyds Bank, which has led the news agenda for more than a year now, has won the day for its emotional appeal and direct connection to customers, both existing and future of the bank.

PRSA tension escalates as Wells Fargo comms execs attack reform leaders

Agility PR Solutions

Ethics 101

3 ways to use the mere-exposure effect for maximum impact

Axia PR

How do you feel about the teller who usually waits on you at your local bank? What about the characters on your favorite television show? Chances are, you feel that they’re trustworthy people you’d like to be friends with – even if you don’t know their real names.