2019

The Art and Science of PR in the Digital Age

Business Wire

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table. But in recent years, that balance has shifted.

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply – 17% – from the same survey the previous year. But, why? We solicited commentary around this question from PR professionals that took the survey to find out.

Survey 295

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Why AI won’t Replace PR

Flack's Revenge

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. He painted an awe-inspiring picture of the state and direction of AI.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. Confession: I, a B2B PR agency owner, also have one foot still firmly planted in the past. I have news for you.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How Non-Profit Organizations Can Improve Their PR Efforts

Cision

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices

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5 ways to infuse emotion into your storytelling

PR Daily

Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland. Will AI take your job one day? Not if you tell emotional stories that connect audiences to your brand. So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Ah.the good ol' relationship between journalists and PR professionals. Complicated" just skims the surface of their relationship. Sometimes they play well and it results in the best PR opportunities. At other times, the two sides snipe at each other like squalling kittens. But, in the end, the truth is that they need each other. Journalists rely on interesting news pitches to feed their ever-hungry audience. And PR pros rely on journalists for media attention for their brand.

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals?

The Longstanding Value of a Backlink for Digitally Savvy PR

Sword and the Script

A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web. The more backlinks a website earned, the more fitting that site might be to provide in response to organic, or natural, search queries. Today, Google is the most dominant search engine. It commands about 90% of the market share.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Social Listening: When #AI Takes Over

PR Expanded

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.

How to Research Industry Trends Hassle-Free

Shift Communications

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free.

Is the Influencer Era Over? The Rise of Fake Followers 

Ronn Torossian

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. The post Is the Influencer Era Over? The Rise of Fake Followers appeared first on.

How to Use Content Marketing for PR and Social Media Success

B2B PR Sense

The value of content marketing for PR and social media has become a slam dunk when it comes to digital marketing. And as new networks and platforms emerge, it becomes even more essential. And if we had any doubts, a new study from Brunswick shows that investors and analysts are making decisions based on the digital content of executives and companies.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

When Traditional Media is Inspired by Social Media

Business Wire

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks. marketing public relations media relations

Micro vs. Macro Influencers

PR Expanded

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.

PR Career Paths: Top Skills for Communications Grads?

Meltwater - PR

As we head into graduation season, many newly minted PR professionals are hitting the job market and wondering about the best steps to take as they embark on PR career… Read More >>>. PR & Comms Career Development Digital Transformation

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? One that can target the right audience and engage viewers? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable.

6 Steps To Creating A List Of Journalists That Will Talk About You!

Meltwater - PR

PR puts so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about our story.… … Read More >>>. Blog PR & Comms

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations.

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. Back in the day (meaning just a few years ago) the answers were easier. It was a more innocent time and easier for businesses to step up to the plate when government was not doing its job. The Edelman Trust Barometer (an annual gauge of trust in institutions) has long ranked CEOs higher than others. . Today it’s more complicated.

 Marketable Skills Job Applicants Should Focus On

Ronn Torossian

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying for the top jobs, but the best companies are also competing with one another to attract […]. The post Marketable Skills Job Applicants Should Focus On appeared first on. Brand PR Entrepreneur PR Inspiration 5WPR CEO Insights Strategy

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

What PR Stands to Gain from Content Marketing

Business Wire

The public relations industry has always been a text-based business. education public relations marketing

Five Lessons in PR from Game of Thrones

PR Expanded

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season. For all the anticipation of shocking storylines and complex character clashes, I’m also avidly awaiting the lessons the show offers on strategic communication.

Tips to Boost Newsletter Engagement and Reader Loyalty

Cision

With the right newsletter, a publication can build a loyal reader base, increase engagement, and boost traffic to its website. Media Blog

5 enduring functions of public relations

PR Daily

Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure. Our day-to-day work is fast and intense, and we must account for a dizzying array of new strategies, platforms and technological wonders.

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted.

15 Social Media Trends to Follow in 2019

Critical Mention

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases.