Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply – 17% – from the same survey the previous year.

Media Relations 377

Media Relations Survey Media Pitching 377

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals?

Social Media 277

Social Media Publicity Communications Media 277

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.

Brand 399

Brand Branding Video Agency 399

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free.

Trends 142

Trends Industry Social Media Data-Driven PR 142

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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

Corporate

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other.

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Conference Marketing Content Marketing Case Study 329

Business Wire

NOVEMBER 4, 2019

The public relations industry has always been a text-based business.

Content Marketing 348

Content Marketing Marketing Publicity Industry 348

Prowly

DECEMBER 30, 2019

I’m curious about what kinds of challenges other people who are dealing with communication wish to take up in this area. In this article, I asked about the skills that are likely to drive them forward and help them put their job, the industry, and life in perspective and look at these concepts with a mature eye without fearing they won’t be ready for 2020.

Marketing 241

Marketing Communications Industry Publicity 241

Melissa Agnes

AUGUST 8, 2019

We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted. While a cybersecurity threat doesn’t always necessarily translate into a crisis * (the level of impact depends on the incident itself), it is most certainly an incident that dema

Case Study 234

Case Study Study Crisis Crisis Management 234

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […].

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Publicity Small Business Social Media SMB 201

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PRSay

DECEMBER 12, 2019

Readers can’t resist a list. Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” says Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. “You just can’t get enough.”. That’s because lists draw the eye in and make the job of skimming easier. Indeed, according to Pernice, Whitenton and Nielson, web visitors look at 70 percent of the bulleted lists they encounter.

Writing 170

Writing Content Marketing Web Analytics 170

Communications Conversations

NOVEMBER 26, 2019

If you spent a few minutes on social media last week, you undoubtedly heard about South Dakota’s new anti-meth ad campaign (here’s the link to one story –I share an AdWeek link below). This sparked all kinds of conversation–mostly around why the campaign was a failure. But, one side conversation that I found particularly interesting revolved around metrics.

Industry 159

Industry Social Media Measurement Web 159

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2019

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. That’s right, with wall-to-wall press coverage of impeachment and the 2020 election, 2019 poses some challenges for families who disagree about political issues and candidates. Here are some follow-ups to last year’s advice from Richard based on our typical press interview tips and techniques.

Crisis Management 360

Crisis Management Crisis Media Training Publicity 360

Deirdre Breakenridge

MARCH 27, 2019

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season. For all the anticipation of shocking storylines and complex character clashes, I’m also avidly awaiting the lessons the show offers on strategic communication.

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Publicity Communications Brand Branding 374

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

NOVEMBER 24, 2019

Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. Negative brand awareness can break customer loyalty Negative brand awareness tends to push people away, even when they love the product. For example, when rumors surfaced […].

Examples 159

Examples Brand Branding Strategy 159

Mark My Words

JANUARY 3, 2019

The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army.

Survey 167

Survey Twitter Instagram LinkedIn 167

Cision

DECEMBER 2, 2019

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart.

Writing 268

Writing Company Crisis Management Crisis 268

Business Wire

JANUARY 4, 2019

Trends 354

Trends Media Education 354

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Prowly

DECEMBER 5, 2019

Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly. The post Learn 10 Content Writing Strategies of Successful Writers (in 2020) appeared first on Prowly Magazine.

Writing 205

Writing Strategy Tools Content Marketing 205

Stephen Waddington

NOVEMBER 12, 2019

The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. It’s a dodgy means of data capture. Polling Day on 12 December will be a cold day with limited day light hours. Postal voting is likely to be popular. The Conservative Party postal vote Google ad appeared at the top of the page in search results today above the official Electoral Commission and Government websites for voter registration.

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Google Data Print Government 156

Garrett Public Relations

DECEMBER 5, 2019

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. 2020 […]. The post 20 Influencers Predict What Lies Ahead for Communicators in 2020 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Communications 187

Communications Publicity Marketing Crisis Communications 187

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. BYU research found that newly formed work teams experience a 20 percent increase in productivity on subsequent tasks after playing video games together for just 45 minutes. “To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Gre

Video 167

Video Employee Communications Study 167

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! 1. Transparency. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing.

Social Media 277

Social Media Publicity Reputation Media 277

Ishmael's Corner

FEBRUARY 20, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mandy Heiser, Account Executive Let’s take a look at the top Google results for the recommended search “china and us”: What about “us and china”? Let’s pull out a few phrases: “high-stakes trade”, “far apart”, “fail to reach agreement” “fighting for global power” … The story these search results.more.

Communications 155

Communications Storytelling Publicity Google 155

Agility PR Solutions

JUNE 25, 2019

Comms pros are fully aware that there’s a media-trust crisis sweeping the nation, but it might be surprising to find out that most Americans think the PR industry is as much a culprit as any other entity for disseminating false information. There’s actually plenty of blame to go around, but industry-rattling new research from the […]. The post Americans say disinformation is a “major” societal problem—is PR to blame?

Crisis 164

Crisis Media Industry Publicity 164

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. There are many different KPIs used including AVE, total reach and impressions to measure the overall potential of PR strategies. But PR professionals are often asked to dive in a little deeper and provide quantitative proof showing PR’s role in sales and business growth.

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Analytics Google Social Media Measurement 154

Sword and the Script

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks.

Content Marketing 141

Content Marketing Blogging Study Marketing 141

Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

Social Media 158

Social Media Analysis Media Strategy 158