Business Wire

OCTOBER 21, 2019

Public relations isn’t easy. There’s a balance to our craft—a strategic mix of interpersonal grace and tactical excellence mostly foreign to other professions. Persistence, assertion, charm, and humility tie to every relationship and placement we earn. For decades, understanding the audience’s goals and interests drove our successes; it was our ability to engage with reporters that earned PR a seat at the table. But in recent years, that balance has shifted.

Analytics 276

Analytics Report Measurement Marketing 276

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). That number was up sharply – 17% – from the same survey the previous year. But, why? We solicited commentary around this question from PR professionals that took the survey to find out.

Survey 368

Survey Media Relations Ethics Media 368

Flack's Revenge

JANUARY 17, 2019

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. He painted an awe-inspiring picture of the state and direction of AI.

Insurance 234

Insurance Insurance Privacy Interviews 234

Cision

NOVEMBER 6, 2019

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices

Measurement 223

Measurement Tools Strategy How To 223

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

Crisis Communications

Ronn Torossian

FEBRUARY 25, 2019

The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. While some seasoned professionals are hesitant to fully embrace this entity they don’t have much expertise on, others are heralding AI as the secret […]. The post Does Artificial Intelligence Have a Place in Public Relations? appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Publicity 294

Publicity Blogging 294

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Photo by Foto Sushi on Unsplash. Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals?

Airlines 282

Airlines Healthcare Privacy Trade Shows 282

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web. The more backlinks a website earned, the more fitting that site might be to provide in response to organic, or natural, search queries. Today, Google is the most dominant search engine. It commands about 90% of the market share.

Banking 162

Banking Google Engineering SEO 162

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more.

Training 394

Training Data Analytics Analysis 394

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? Why is this important and how does it impact the bottom line? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free.

Industry 142

Industry Trends Wikipedia Data-Driven PR 142

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Media

Ronn Torossian

SEPTEMBER 4, 2019

According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 billion. As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. The post Is the Influencer Era Over? The Rise of Fake Followers appeared first on.

Industry 281

Industry Agency Strategy Social Media 281

Business Wire

FEBRUARY 1, 2019

Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks. marketing public relations media relations

Social Media 283

Social Media Media Writing Media Relations 283

Deirdre Breakenridge

MARCH 18, 2019

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.

Technology 321

Technology Advertising Advertising Fashion 321

Brand24

APRIL 3, 2019

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

Measurement 130

Measurement Social Media How To Media 130

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

Company

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .

Conference 329

Conference Marketing Case Study Enterprise 329

Cision

DECEMBER 2, 2019

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart. Crisis Management

Writing 268

Writing Company Crisis Management Crisis 268

PR Daily

NOVEMBER 24, 2019

Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two.

Publicity 216

Publicity Comparison Software B2B 216

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2019

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list.

Crisis Management 361

Crisis Management Interviews Media Training Training 361

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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

Muck Rack

DECEMBER 27, 2019

Is PR too often viewed as the clean-up crew

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Sword and the Script

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing.

Content Marketing 171

Content Marketing Blogging Study Marketing 171

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Small Business 170

Small Business SMB Twitter Social Media 170

Ronn Torossian

NOVEMBER 18, 2019

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. Not only are the top qualified candidates vying for the top jobs, but the best companies are also competing with one another to attract […]. The post Marketable Skills Job Applicants Should Focus On appeared first on. Brand PR Entrepreneur PR Inspiration 5WPR CEO Insights Strategy

Marketing 276

Marketing Company Strategy Brand 276

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Business Wire

NOVEMBER 4, 2019

The public relations industry has always been a text-based business. education public relations marketing

Content Marketing 326

Content Marketing Marketing Education Industry 326

Deirdre Breakenridge

MARCH 27, 2019

A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season. For all the anticipation of shocking storylines and complex character clashes, I’m also avidly awaiting the lessons the show offers on strategic communication.

Meeting 374

Meeting Community Communications Employee 374

Prowly

DECEMBER 30, 2019

I’m curious about what kinds of challenges other people who are dealing with communication wish to take up in this area.

Industry 241

Industry Marketing Communications Publicity 241

Onclusive

JUNE 3, 2019

Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier than ever for individuals to create and distribute editorial content of all forms. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1

Journalism 321

Journalism Data Report Examples 321

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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Crisis Management

Cision

DECEMBER 10, 2019

We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time. Crisis Management

Reputation 245

Reputation Crisis Strategy Tools 245

PR Daily

NOVEMBER 22, 2019

You need to engage millennial workers, but your traditional communication channels might not be the best option. Here’s why many organizations are turning to podcasts. Young employees love video—but don’t sell audio short.

Tools 192

Tools Skype Training Survey 192

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing. Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations.

Nonprofit 282

Nonprofit Fashion Advertising Advertising 282