Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

3 Reasons PR Pros Should Embrace Analytics

The Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Data, Analytics and the Everyday Practice of PR

The Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

Twitter Analytics Takeaways

HMA Public Relations

The post Twitter Analytics Takeaways appeared first on HMA Public Relations. Featured Social Media Carlin Twedt hashtags infographics Millenials PR Daily Public Relations Statistics Twitter Twitter Analytics Twitter Statistics

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

4 Ways Analytics Tools Improve PR

Mindful Marketing

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help?

10 Best Social Media Analytics Tools in 2018

Brand24

10 best social media analytics tools are here. Social Media Social Media Marketing Tools best social media analytics toolsEveryone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Learn From The Best In PR Measurement & Analytics

Mindful Marketing

The post Learn From The Best In PR Measurement & Analytics appeared first on SeeDepth PR Analytics Platform. Events Boston PR Boston PR events Bullhorn Katie Paine PR Analytics PR measurement PR ROI PR tech PRSA PRtech public relations Publicity Club of New England

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section.

5 outstanding Instagram analytics tools

PR Daily

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. Instagram has taken the social media world by storm.

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Heap Analytics. Relatively new on the scene, Heap Analytics.

What Your Press Release Analytics Are Really Telling You About Your PR

Cision

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page.

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories

Top Twitter Analytics Tools For Companies Large and Small

Brand24

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

Bitly offers marketers more analytics

PR Daily

Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from.

Are Social Analytics Right For You?

Cision

However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

An Analytics Christmas Carol

Shift Communications

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Ghost of Analytics Future – Watson.

PR metrics and analytics: 10 trends to watch in 2019

PR Daily

More PR pros will apply web analytics to track conversions. The latest version of Apple’s podcast app offers more powerful analytics. The analytics reveal when listeners play individual episodes, which sections they listen to and what parts they skip.

Summer Is A Perfect Time For PR Analytics

Mindful Marketing

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR tech

Data analytics for public relations

Axia PR

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data

How to Drive Web Traffic With Social Media Analytics

Cision

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to.

Web 263

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.

26 free social media analytics tools

PR Daily

19 free social media analytics tools. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. This Pinterest tool helps with much more than analytics. Google Analytics. Twitter analytics.

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results.

What Analytics Mean for PR & Media Relations

Cision

I think something that is going to become much more important is analytics, and even more than analytics are insights. I think what’s going to become more prevalent is that you’re going to get these PR metrics and you’re going to get these social analytics — but you’re going to need to know what they mean.

How to Make Smart Marketing Decisions Based on the Right Analytics

Cision

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are.

Get Analytical with Twitter’s Activity Dashboard

PR 20/20

Twitter’s ( @twitter ) new analytics feature is certainly a step in the right direction. Social Analytics What is the ROI of social media? Nearly 90% of marketers want to know the answer to that question.

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

19 free social media analytics tools

PR Daily

Click on the Analytics tab, enter a Twitter username (either yours or someone else''s), and view information on followers and following. This Pinterest tool helps with much beyond analytics. Google Analytics. 1 use for Google Analytics. Where do you turn for.

Snapchat analytics, 'Discover' changes for marketers

PR Daily

A company in Denmark is aiming to solve marketers’ biggest problem with Snapchat: the app’s lack of analytics. Snaplytics says it offers “the only software-as-a-service analytics [exclusively] for Snapchat.”