Awario

JUNE 8, 2020

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

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Analytics 93

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack.

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PR Expanded

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Any final words on digital marketing analytics?

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Analytics How To Marketing Community 201

Ronn Torossian

JULY 7, 2019

The post Why Analytics Matter in Digital Marketing appeared first on. Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […].

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PR Daily

AUGUST 24, 2018

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard.

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Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Shift Communications

DECEMBER 5, 2014

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement.

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Brand24

JULY 30, 2018

10 best social media analytics tools are here. Social Media Social Media Marketing Tools best social media analytics toolsEveryone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

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Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year.

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Analytics Data Trends Google 138

Ronn Torossian

JULY 22, 2019

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […].

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Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.

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Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well.

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PR Daily

FEBRUARY 11, 2020

Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey.

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Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions.

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PR Daily

NOVEMBER 4, 2019

That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. There always seems to be some personal data you have to give up for platform analytics.). After it’s set up, you’ll see an Analytics button under privacy and settings options. Tap that to view the analytics dashboard. The post Analytics make TikTok more attractive to marketers appeared first on PR Daily.

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Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Google Analytics’ benchmarking feature allows you to compare your business to competitors. Ghost of Analytics Future – Watson. Analytics Marketing Technology analytics google trends christmas IBM Watson Benchmarking

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Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive.

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Analytics Corporate Company Content Marketing 239

Brand24

AUGUST 31, 2019

Instagram hashtag analytics is super easy so give it a try! Social Listening Social Media Marketing Tools how to track hashtag performance how to track hashtag performance on instagram instagram hashtag analytics Instagram hashtagsHere's a good way to monitor hashtag performance on Instagram.

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Instagram Analytics How To Tools 74

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. Analytics Data-Driven PR Google Analytics Marketing Technology Public Relations Tools b2b tech B2B Tech PR google analytics

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Analytics Google B2B Data-Driven PR 114

Awario

AUGUST 10, 2020

I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand.

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Analytics Tools Social Media How To 95

Shift Communications

MARCH 11, 2015

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete?

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Analytics Data-Driven PR Survey Retail 118

Agility PR Solutions

FEBRUARY 26, 2020

The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. Email marketing automation If […].

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Analytics Tools Small Business Marketing 98

Shift Communications

SEPTEMBER 14, 2015

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public RelationsDuring our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?”

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Brand24

MAY 31, 2019

Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reachFind more insights on Facebook and make better decisions for your business.

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Facebook Analytics Data Marketing 99

PR Daily

AUGUST 14, 2019

Here are some website metrics available in Google Analytics to help you parse the data you will need when presenting monthly results to your senior leadership team: Website traffic. Again, support your PR initiatives with specific, measurable data points from Google Analytics, and company executives might just start paying attention. The post How PR pros can tap Google Analytics for measurement appeared first on PR Daily.

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Analytics Measurement Google B2B 131

Agility PR Solutions

JUNE 22, 2020

Getting a grip on Instagram analytics, however, can […]. The post The 5 best Instagram analytics tools in 2020 appeared first on Agility PR Solutions. It seemed unthinkable ten years ago but Instagram has become a make-or-break hurdle for most businesses. Whether a brand’s goal is to boost engagement or jumpstart sales using the new Shop feature, it is now vital that digital marketers have their fingers on the pulse of performance on Instagram.

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Analytics Instagram Tools Brand 71

PR Daily

OCTOBER 1, 2015

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. In terms of analytics, you get information about your "like" rate and comment rate, as well as the engagement of your photos beyond just your followers—a handy way to monitor the impact of your influencers. Instagram has taken the social media world by storm.

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Analytics Instagram Tools Print 131

PR Daily

APRIL 28, 2015

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Google analytics is a great way to understand what people are doing on your site and to get an overall understanding of traffic, demographics and acquisition. It's one of the oldest tools around for Web analytics and has improved a lot since its early days.

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Analytics Tools Marketing Analysis 131

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. Want to jumpstart analytics training at your company?

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Analytics Training Tools Policies 89

PR Daily

NOVEMBER 29, 2018

More PR pros will apply web analytics to track conversions. The latest version of Apple’s podcast app offers more powerful analytics. The analytics reveal when listeners play individual episodes, which sections they listen to and what parts they skip.

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Analytics Trends Measurement Analysis 145

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase. Analytics Marketing Marketing Technology Metrics Strategy

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Healthcare Analytics Google Local 112

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. To help you get started, we’ve outlined our top four Google Analytics tips for tracking activity and digging into your target audiences’ behaviors. Best Practices Featured Google Analytics PR measurement

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Analytics Google Measurement SEO 184

PR Daily

MAY 26, 2015

Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post. The service claims 800 million links are shortened every month, generating 10 billion clicks. Audience Intel promises to share insights from those clicks with enterprise users.

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The Proactive Report

FEBRUARY 6, 2018

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” The post Measurement and Analytics a Hot PR Skill appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies analytics measurement Online PR skills

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Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. When it comes to analytics and metrics, all three sets of numbers are important: It’s important to know where you are. Analytics Data Data-Driven PR Marketing Metrics Strategy Training

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The Proactive Report

APRIL 2, 2018

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. The PR Measurement Course with a Custom Google Analytics Dashboard launches Wednesday, April 4, 2018. Measurement analytics measurement online PR

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Analytics Analysis Google Storytelling 100

Axia PR

JANUARY 2, 2018

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data

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Analytics Data Publicity Software 79

Cision

MAY 15, 2017

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement

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Analytics Report Writing Measurement 225

Meltwater - PR

DECEMBER 15, 2019

PR & Comms Media Monitoring Product Development Reporting & AnalyticsThis blog post is part three of our “Fjord Product Announcement” blog series. What is Fjord?The The Fjord release of MI empowers customers to make better, informed decisions.

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Analytics Blogging Report Media 78

Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics and measurement are table stakes , table minimums in high-growth sectors of the economy. If you don’t have the basics of data analytics firmed up, you’re behind and need to catch up quickly. Analytics Google Analytics Marketing Metrics Public Relations

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