Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Twitter Analytics Takeaways

HMA Public Relations

The post Twitter Analytics Takeaways appeared first on HMA Public Relations. Featured Social Media Carlin Twedt hashtags infographics Millenials PR Daily Public Relations Statistics Twitter Twitter Analytics Twitter Statistics

4 Ways Analytics Tools Improve PR


In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help?

4 Ways to Leverage Google Analytics for PR Measurement


By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

Learn From The Best In PR Measurement & Analytics


The post Learn From The Best In PR Measurement & Analytics appeared first on SeeDepth PR Analytics Platform. Events Boston PR Boston PR events Bullhorn Katie Paine PR Analytics PR measurement PR ROI PR tech PRSA PRtech public relations Publicity Club of New England

Summer Is A Perfect Time For PR Analytics


In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR tech

An Analytics Christmas Carol

Shift Communications

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Ghost of Analytics Future – Watson.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.

New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? How Does Predictive Analytics Apply to PR? Leverage Predictive Analytics as a PR Team.

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Are Social Analytics Right For You?


However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section.

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Predictive analytics is the epitome of data-driven PR.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page.

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from.

How to Make Smart Marketing Decisions Based on the Right Analytics


But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied.

Instagram Announces ‘Stories’ Ads, Business Analytics


The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories

10 Easy Steps to Set up Marketing Analytics [Infographic]

Solo PR Pro

Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. Living the Life analytics marketing analytics Measurement PR pr measurement

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. How Do Predictive Analytics Apply to PR? Let’s look at just a few use-cases of predictive analytics.

{PR}edict: Predictive Analytics and the Future of PR, Part 4

Shift Communications

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data.

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results.

How Google Analytics Can Improve Your PR Metrics


I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

2 Keys to Successful Influencer Marketing: Analytics and Trust


Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. When it comes to analytics and tracking data surrounding your influencer marketing campaign, Rebekah discusses the importance of measurement and benchmarking.

Step-By-Step Guide to Measuring PR with Google Analytics


With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEOPR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

Use IBM Watson Analytics for Advanced Social Media Insights

Shift Communications

Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data.

You’ve Got Website Analytics. Now What?


Here’s how website analytics can help PR professionals amplify the story of your brand

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics?

PR needs to get acquainted with analytics

Shift Communications

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company?

How to Drive Web Traffic With Social Media Analytics


The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to.

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TrendKite Introduces Google Analytics Integration


PR ROI Product

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc.

Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals.