Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. MORE
In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company? MORE
But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are. MORE
In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. MORE
Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data. MORE
SEPTEMBER 25, 2017
In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data. MORE
Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Ghost of Analytics Future – Watson. MORE
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data. MORE
SEPTEMBER 18, 2017
Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Predictive analytics is the epitome of data-driven PR. MORE
SEPTEMBER 12, 2017
In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. MORE
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” MORE
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. MORE
With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEOPR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA. MORE
Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section. MORE
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. MORE
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why. MORE
In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help? MORE
In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. MORE
The post Learn From The Best In PR Measurement & Analytics appeared first on SeeDepth PR Analytics Platform. Events Boston PR Boston PR events Bullhorn Katie Paine PR Analytics PR measurement PR ROI PR tech PRSA PRtech public relations Publicity Club of New England MORE
In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics? MORE
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. MORE
I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT. MORE
Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. MORE
Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. MORE
Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data MORE
In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR tech MORE
In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations MORE
Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations MORE
Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. When it comes to analytics and tracking data surrounding your influencer marketing campaign, Rebekah discusses the importance of measurement and benchmarking. MORE
Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. MORE
You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access. MORE
The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to. MORE
The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories MORE
A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. How Do Predictive Analytics Apply to PR? Let’s look at just a few use-cases of predictive analytics. MORE
Here are three communications narratives that will likely persist throughout the season: Managing with analytics. When Gabe Kapler won the job as manager of Philadelphia Phillies this offseason, he pledged to use analytics to guide his lineup-creation process and in-game decisions. MORE
Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. Living the Life analytics marketing analytics Measurement PR pr measurement MORE
Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge. MORE
However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers. MORE
The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? How Does Predictive Analytics Apply to PR? Leverage Predictive Analytics as a PR Team. MORE
It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement MORE
The post Twitter Analytics Takeaways appeared first on HMA Public Relations. Featured Social Media Carlin Twedt hashtags infographics Millenials PR Daily Public Relations Statistics Twitter Twitter Analytics Twitter Statistics MORE
Analytics Related Topics The Proactive Report
MARCH 27, 2018
Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.
PR Expanded
APRIL 9, 2018
For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.
The Proactive Report
APRIL 2, 2018
Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.
The Proactive Report
FEBRUARY 6, 2018
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”
HMA Public Relations
FEBRUARY 23, 2018
The post Twitter Analytics Takeaways appeared first on HMA Public Relations. Featured Social Media Carlin Twedt hashtags infographics Millenials PR Daily Public Relations Statistics Twitter Twitter Analytics Twitter Statistics
The Proactive Report
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.
SeeDepth
JULY 11, 2016
In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR tech
Cision
MAY 15, 2017
It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement
Axia PR
JANUARY 2, 2018
Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data
Shift Communications
DECEMBER 24, 2015
Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Ghost of Analytics Future – Watson.
Shift Communications
SEPTEMBER 15, 2016
I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.
Shift Communications
SEPTEMBER 23, 2015
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Cision
MAY 31, 2016
However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers.
Shift Communications
SEPTEMBER 5, 2017
Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations
Shift Communications
DECEMBER 5, 2014
Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section.
Shift Communications
NOVEMBER 17, 2017
The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? How Does Predictive Analytics Apply to PR? Leverage Predictive Analytics as a PR Team.
Shift Communications
SEPTEMBER 18, 2017
Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Predictive analytics is the epitome of data-driven PR.
Shift Communications
MARCH 13, 2015
In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page.
Shift Communications
AUGUST 27, 2015
Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from.
Social PR Chat
MARCH 27, 2017
Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.
PRSay
JANUARY 27, 2017
The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories
The Resolution Blog
JULY 20, 2017
You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access.
Cision
MARCH 2, 2016
But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are.
The Proactive Report
FEBRUARY 22, 2016
News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.
Shift Communications
OCTOBER 2, 2017
In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied.
Shift Communications
SEPTEMBER 14, 2015
In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations
Shift Communications
MARCH 11, 2015
Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results.
Solo PR Pro
MAY 10, 2016
Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. Living the Life analytics marketing analytics Measurement PR pr measurement
Shift Communications
AUGUST 28, 2017
A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. How Do Predictive Analytics Apply to PR? Let’s look at just a few use-cases of predictive analytics.
Shift Communications
SEPTEMBER 25, 2017
In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. The first and most common scenario in predictive analytics is flat-out bad data.
Cision
APRIL 27, 2015
I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.
Cision
APRIL 15, 2016
Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. When it comes to analytics and tracking data surrounding your influencer marketing campaign, Rebekah discusses the importance of measurement and benchmarking.
Shift Communications
FEBRUARY 10, 2016
Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data.
Shift Communications
DECEMBER 16, 2015
In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics?
PRSay
APRIL 11, 2018
Here are three communications narratives that will likely persist throughout the season: Managing with analytics. When Gabe Kapler won the job as manager of Philadelphia Phillies this offseason, he pledged to use analytics to guide his lineup-creation process and in-game decisions.
Shift Communications
DECEMBER 15, 2014
In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company?
Shift Communications
SEPTEMBER 12, 2017
In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data.
Cision
MAY 12, 2015
The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to.
Prowly
NOVEMBER 21, 2017
With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEOPR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.
TrendKite
OCTOBER 18, 2017
Here’s how website analytics can help PR professionals amplify the story of your brand
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