Cision

NOVEMBER 19, 2020

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.

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Agility PR Solutions

SEPTEMBER 16, 2024

This is where PR analytics come into play—a crucial component in the toolkit of modern communicators. But […] The post Refining your PR analytics approach—top tools, features, and best practices appeared first on Agility PR Solutions. The stakes are high, and the competition is fierce.

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Prowly

JUNE 27, 2024

You know you spend a lot of time on it, but it’s never […] The post Dig Deeper Using Audience Analytics and AI Keyword Search appeared first on Prowly Blog. After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on.

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Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Warm Regards, Dan Beltramo.

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The Resolution Blog

SEPTEMBER 5, 2023

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook. It happens to the best of us.

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Onclusive

MAY 19, 2021

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Time: 1:00 pm EST. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive. Head of Impact and Planning. Clarity PR. Gemma Moroney.

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Agility PR Solutions

JULY 29, 2024

The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

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Onclusive

JUNE 17, 2021

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive. They must be carefully planned.

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Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

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Presspage

FEBRUARY 15, 2024

Why Data Analytics is Important in Investor Relations Data analytics is particularly impactful in anticipating market trends in the IR space, allowing IROs to identify patterns and forecast shifts in investor sentiment & market dynamics. Real-time data analytics are essential for timely decision-making.

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Agility PR Solutions

SEPTEMBER 18, 2024

In a groundbreaking move set to reshape the landscape of digital marketing, OpenAI, the trailblazer in artificial intelligence, has announced its acquisition of Rockset, a leading player in real-time analytics and data management.

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Agility PR Solutions

AUGUST 20, 2024

Data analytics in marketing refers to the systematic process of collecting, analyzing, and interpreting vast volumes of data to derive actionable insights that drive marketing strategies and decision-making.

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Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. In your book, Digital Marketing Analytics you mention prioritization is key.

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Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

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Agility PR Solutions

NOVEMBER 15, 2021

The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential.

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NewsWhip

SEPTEMBER 21, 2023

With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight. Predictive analytics have given us the ability to foresee the trajectory of news stories.

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5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

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Agility PR Solutions

JANUARY 23, 2022

The post 3 reasons why PR Is adopting predictive analytics appeared first on Agility PR Solutions. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an interest in the product. This is the overarching reason why […].

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Awario

JULY 31, 2022

However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience.

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Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

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Ronn Torossian

JULY 7, 2019

The post Why Analytics Matter in Digital Marketing appeared first on. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […].

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Prowly

DECEMBER 17, 2020

The post Pica Pole or Digital Analytics? Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]. ROI and the Art of PR appeared first on Prowly Magazine.

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Agility PR Solutions

OCTOBER 26, 2023

This article will explore ways that businesses can use data […] The post 6 ways to use data-driven analytics and insights to optimize PR campaigns appeared first on Agility PR Solutions. By effectively utilizing this data, PR pros can make informed decisions, measure campaign effectiveness, and drive impactful strategies.

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Agility PR Solutions

OCTOBER 4, 2023

That said, our ability to assess the impact of our PR campaigns has not kept pace, as a whopping 60 percent of […] The post Measuring PR success: Key metrics and analytics for data-driven decision-making appeared first on Agility PR Solutions.

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Ronn Torossian

JULY 22, 2019

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on.

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PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

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Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

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Critical Mention

NOVEMBER 17, 2021

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. The post Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics appeared first on Critical Mention: Best Media Monitoring and Database Service.

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Cision

FEBRUARY 4, 2021

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them.

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Cision

MAY 15, 2017

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them.

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Agility PR Solutions

MARCH 30, 2022

New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The post The time to accelerate your data & analytics journey is now—here’s what you need to know appeared first on Agility PR Solutions.

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Agility PR Solutions

JULY 16, 2023

By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the concept of data-driven marketing and how leveraging analytics can significantly improve campaign performance.

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Awario

APRIL 5, 2021

Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting. Are you searching for a powerful Twitter analyzer?

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The Hoyt Organization

MAY 13, 2023

For instance, you had to scroll through hundreds of movies on […] The post How Predictive Analytics Can Be Used In PR Campaigns appeared first on The Hoyt Organization. If you spend time online, you may notice you’re getting more targeted ads.

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Agility PR Solutions

JULY 10, 2023

The key to unlocking its potential lies in leveraging business analytics. By harnessing the power of data and analytics, businesses can gain valuable insights that drive growth, improve decision-making, and boost profitability.

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Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics.

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Awario

AUGUST 10, 2020

I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started. Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand.

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