Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

3 Reasons PR Pros Should Embrace Analytics

The Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Data, Analytics and the Everyday Practice of PR

The Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard.

University boosts engagement with email analytics

PR Daily

A new system of analytics. PoliteMail provided a system with clear analytics across the spectrum. The post University boosts engagement with email analytics appeared first on PR Daily.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

10 Best Social Media Analytics Tools in 2018

Brand24

10 best social media analytics tools are here. Social Media Social Media Marketing Tools best social media analytics toolsEveryone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Google Analytics - An introduction for PR teams

Presspage

It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media. Google Analytics records every source that points someone to your website.

12 Questions You Should Ask Google Analytics Every Month

PR 20/20

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website.

Top Twitter Analytics Tools For Companies Large and Small

Brand24

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

5 outstanding Instagram analytics tools

PR Daily

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. Instagram has taken the social media world by storm.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year.

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Heap Analytics. Relatively new on the scene, Heap Analytics.

Twitter Analytics Takeaways

HMA Public Relations

The post Twitter Analytics Takeaways appeared first on HMA Public Relations. Featured Social Media Carlin Twedt hashtags infographics Millenials PR Daily Public Relations Statistics Twitter Twitter Analytics Twitter Statistics

What Your Press Release Analytics Are Really Telling You About Your PR

Cision

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement

Bitly offers marketers more analytics

PR Daily

Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post.

Are Social Analytics Right For You?

Cision

However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

Using Analytics to Improve Digital Marketing Strategy

5W PR

Marketing is a data-driven industry, especially today with the increase in the use of social media platforms and the continued advancement of analytics available for marketing campaigns. Determining Which Analytics Matter Most. Using Analytics to Strategize for the Future.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.

How to Drive Web Traffic With Social Media Analytics

Cision

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to.

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Data analytics for public relations

Axia PR

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

26 free social media analytics tools

PR Daily

19 free social media analytics tools. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. This Pinterest tool helps with much more than analytics. Google Analytics. Twitter analytics.

What does the future hold for AI, Big Data and analytics?

Agility PR Solutions

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation. Unified analytics firm Databricks […]. The post What does the future hold for AI, Big Data and analytics?

What Analytics Mean for PR & Media Relations

Cision

I think something that is going to become much more important is analytics, and even more than analytics are insights. I think what’s going to become more prevalent is that you’re going to get these PR metrics and you’re going to get these social analytics — but you’re going to need to know what they mean.

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section.

How to Make Smart Marketing Decisions Based on the Right Analytics

Cision

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are.

19 free social media analytics tools

PR Daily

Click on the Analytics tab, enter a Twitter username (either yours or someone else''s), and view information on followers and following. This Pinterest tool helps with much beyond analytics. Google Analytics. 1 use for Google Analytics. Where do you turn for.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? Google Analytics is a service that Google provides in which the platform monitors and reports website traffic and user behavior.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.

Snapchat analytics, 'Discover' changes for marketers

PR Daily

A company in Denmark is aiming to solve marketers’ biggest problem with Snapchat: the app’s lack of analytics. Snaplytics says it offers “the only software-as-a-service analytics [exclusively] for Snapchat.”

Analytics: The sideways approach to PR measurement

PR Daily

Analytics are at the heart of this approach. Sideways analytics. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: Get familiar with Google Analytics.

Bridging the data divide—top challenges for data and analytics teams

Agility PR Solutions

Most data and analytic teams feel that they have the data and insights needed to make critical decisions, but not necessarily the right resources to address strategic issues. The post Bridging the data divide—top challenges for data and analytics teams appeared first on Agility PR Solutions.

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How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page.