How Companies Can Rely on Analytics

Ronn Torossian

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. The post How Companies Can Rely on Analytics appeared first on.

Using Google Analytics’ Site Search feature to improve your content

PR Daily

Dig into Google Analytics to find a wealth of information about your website. By using the Site Search feature in Google Analytics, we can find keyword data about our actual visitors. What is the Site Search feature in Google Analytics and how can I use it?

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Most marketing departments rely on outdated data and analytics practices

Agility PR Solutions

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics.

PR Campaign Planning: Why Analytics is Key to Success

Onclusive

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Time: 1:00 pm EST. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive.

PR Campaign Planning: Why Analytics is Key to Success

Onclusive

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. The post PR Campaign Planning: Why Analytics is Key to Success appeared first on Onclusive.

Introducing Cision's New Analytics Dashboards and Interactive Reports

Cision

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

Deirdre Breakenridge

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Any final words on digital marketing analytics?

What is Google Analytics?

Axia PR

Monitor your website traffic and gain actionable insights with Google Analytics. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. Let’s dive into what Google Analytics is all about and what kind of data it provides.

Critical Mention Releases Google Analytics Integration

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals.

A beginner's guide to Facebook analytics and insights

Awario

However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools

4 ways marketing analytics can drive your brand’s sales

Agility PR Solutions

The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential.

Big changes are coming to Google Analytics. Here’s what to do now.

PR Daily

Google Analytics will officially transition to GA4 on July 1, 2023. This announcement signifies a monumental shift for marketers, as analytics are the foundation of how we measure and analyze our progress. What’s the difference between GA4 and the current Universal Analytics platform?

Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. The post Curious About the Harvard Business Analytics Program? Career Development Data & Analytics business analytics career growth harvard business analytics program hbap jobmorph

3 reasons why PR Is adopting predictive analytics

Agility PR Solutions

The post 3 reasons why PR Is adopting predictive analytics appeared first on Agility PR Solutions. Anyone who spends time online knows that content has become increasingly more and more targeted.

Facebook Analytics Is Terminated

Axia PR

As part of a larger effort to simplify business resources, Facebook decided to retire Facebook Analytics beginning June 30. They will continue to invest in measurement products that provide insights and data analysis capabilities, even as this method is being phased out.

New features arriving at Google Analytics to help boost ROI

Agility PR Solutions

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels.

Why Analytics Matter in Digital Marketing

Ronn Torossian

The post Why Analytics Matter in Digital Marketing appeared first on. Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […].

New in Awario: Gender analytics

Awario

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

3 ways PR pros can win with SEO and analytics

PR Daily

Work with your colleagues to implement this strategy along with other SEO and analytics best practices that can extend the reach and performance of your content, media coverage, campaigns, tweets and more. Tailor your analytics and evaluation processes to your business goals.

12 Questions You Should Ask Google Analytics Every Month

PR 20/20

G oogle Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Questions to Ask of Your Google Analytics Data.

Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media.

Twitter analytics tools to set up a marketing strategy

Awario

Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting Are you searching for a powerful Twitter analyzer?

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […].

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement.

Lack of real-time analytics is a pressing challenge for marketers

Agility PR Solutions

New research from insights-led customer engagement platform MoEngage highlights marketers’ inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with real-time analytics.

The time to accelerate your data & analytics journey is now—here’s what you need to know

Agility PR Solutions

New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises.

how to use analytics to spread your message

PeakMetrics Insights

Take a look at how analytics is used to track your organization's mentions and how it finds the right audience to which you can spread your message

Wing sauce lip gloss, real-time Pinterest analytics and back-to-school shopping

PR Daily

Here are today’s other top stories: Watch real-time analytics on Pinterest. Now, to continue its shift into eCommerce, the social media platform has announced real-time analytics. Plus: Airbnb removes a listing for a former slave cabin.

3 ways data analytics is changing marketing and pr

PeakMetrics Insights

Data analytics is changing how marketing and PR operate by hiring the right people, being aware of the latest trends, and emphasizing personalized messages

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive.

5 marketing analytics tools every business needs to thrive

Agility PR Solutions

The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition.

Top Twitter Analytics Tools For Companies Large and Small

Brand24

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.

Are You Data-ble? How PR Analytics Drive Better Results and Bigger Budgets

Cision

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them. US Blog

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions.

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Google analytics is a great way to understand what people are doing on your site and to get an overall understanding of traffic, demographics and acquisition. It's one of the oldest tools around for Web analytics and has improved a lot since its early days.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard. There is nothing complex or tricky about LinkedIn Analytics. Visitors. Tracking your page visitors provides insight into those who are viewing your page but not necessarily following it.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. To help you get started, we’ve outlined our top four Google Analytics tips for tracking activity and digging into your target audiences’ behaviors. Best Practices Featured Google Analytics PR measurement

Study: Most organizations lag in embracing data analytics

PR Daily

Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey.