4 Ways Analytics Tools Improve PR

SeeDepth

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help?

What Your Press Release Analytics Are Really Telling You About Your PR

Cision

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement

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How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section.

Summer Is A Perfect Time For PR Analytics

SeeDepth

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR tech

4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories

Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Heap Analytics. Relatively new on the scene, Heap Analytics.

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.

Use IBM Watson Analytics for Advanced Social Media Insights

Shift Communications

Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data.

Instagram overhauls analytics and business profiles

PR Daily

It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool. Here’s a sample profile: Improved analytics. Instagram is dubbing its analytics tool “Insights.”

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Predictive analytics is the epitome of data-driven PR.

Pros and cons of Twitter Analytics for PR consultants

PR in High Definition

Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. The post Pros and cons of Twitter Analytics for PR consultants appeared first on Firefly Communications. Uncategorized Twitter Analytics

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations

PR needs to get acquainted with analytics

Shift Communications

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company?

Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner

Shift Communications

SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™.

How to Drive Web Traffic With Social Media Analytics

Cision

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to.

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Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from.

How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals.

19 free social media analytics tools

PR Daily

Click on the Analytics tab, enter a Twitter username (either yours or someone else''s), and view information on followers and following. This Pinterest tool helps with much beyond analytics. Google Analytics. 1 use for Google Analytics. Where do you turn for.

How to Make Smart Marketing Decisions Based on the Right Analytics

Cision

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are.

TrendKite Introduces Google Analytics Integration

TrendKite

PR ROI Product

Don’t Forget: Google Analytics Basics for PR Professionals Webinar

Shift Communications

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST.

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc.

Are Social Analytics Right For You?

Cision

However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics?

Beginners guide to google analytics for PR Teams

The Resolution Blog

So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on.

26 free social media analytics tools

PR Daily

19 free social media analytics tools. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. This Pinterest tool helps with much more than analytics. Google Analytics. Twitter analytics.

Step-By-Step Guide to Measuring PR with Google Analytics

Prowly

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEOPR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

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Let's Get Digital: TrendKite Integrates with Adobe Analytics

TrendKite

Today, TrendKite announces our new Adobe Analytics integration, allowing enterprise teams to more thoroughly report on website traffic driven by PR. "As As TrendKite continues to focus on helping our customers quantify the full impact of their PR Programs, Adobe Analytics integration is a big step forward." PR + Adobe Analytics. This is why TrendKite built an integration with Adobe Analytics, to automate PR web traffic analysis for enterprises.

How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened?

Analytics: The sideways approach to PR measurement

PR Daily

Analytics are at the heart of this approach. Sideways analytics. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: Get familiar with Google Analytics.

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

TrendKite Advances PR Analytics with Spike Alerts

TrendKite

TrendKite's PR analytics work to lessen the burden on PR professionals and provide them with automated tools and services that keep them out of spreadsheets, allowing pros to work more strategically with the information and data they’ve been given. PR professionals serve as the voice of the market for their companies, and work to be first to know when important trends emerge so they can provide thoughtful analysis and make strategic moves to respond to or capitalize on news.

{PR}edict: Predictive Analytics and the Future of PR, Part 2

Shift Communications

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data.

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results.