Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

3 Reasons PR Pros Should Embrace Analytics

The Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.

Data, Analytics and the Everyday Practice of PR

The Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read.

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

4 Ways Analytics Tools Improve PR

SeeDepth

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help?

Learn From The Best In PR Measurement & Analytics

SeeDepth

The post Learn From The Best In PR Measurement & Analytics appeared first on SeeDepth PR Analytics Platform. Events Boston PR Boston PR events Bullhorn Katie Paine PR Analytics PR measurement PR ROI PR tech PRSA PRtech public relations Publicity Club of New England

What Your Press Release Analytics Are Really Telling You About Your PR

Cision

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement

Instagram Announces ‘Stories’ Ads, Business Analytics

PRSay

The company is also giving brand managers with business profiles access to analytics, so you can see an individual story’s reach, along with its number of impressions, replies and exits. Thought Leadership ads analytics Business Instagram Stories

Data analytics for public relations

Axia PR

Which analytics matter most in PR? How do I know what to measure? Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips Data

Are Social Analytics Right For You?

Cision

However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Summer Is A Perfect Time For PR Analytics

SeeDepth

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR tech

An Analytics Christmas Carol

Shift Communications

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Ghost of Analytics Future – Watson.

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section.

How to Make Smart Marketing Decisions Based on the Right Analytics

Cision

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. It’s not just a lack of communication between PR and digital marketing that can block analytics access.

New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? How Does Predictive Analytics Apply to PR? Leverage Predictive Analytics as a PR Team.

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Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page.

{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Services like IBM Watson Analytics allow us to do powerful statistics and analytics without being statisticians. Predictive analytics is the epitome of data-driven PR.

Like a Boss: The Ultimate ???? Social Media Analytics Guide #Talkwalker

Social PR Chat

Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.

Empathy and Analytics: Communications Trends for the 2018 MLB Season

PRSay

Here are three communications narratives that will likely persist throughout the season: Managing with analytics. When Gabe Kapler won the job as manager of Philadelphia Phillies this offseason, he pledged to use analytics to guide his lineup-creation process and in-game decisions.

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

2 Keys to Successful Influencer Marketing: Analytics and Trust

Cision

Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. When it comes to analytics and tracking data surrounding your influencer marketing campaign, Rebekah discusses the importance of measurement and benchmarking.

{PR}edict: Predictive Analytics and the Future of PR, Part 5

Shift Communications

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied.

26 free social media analytics tools

PR Daily

19 free social media analytics tools. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. This Pinterest tool helps with much more than analytics. Google Analytics. Twitter analytics.

How to Drive Web Traffic With Social Media Analytics

Cision

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to.

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A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results.

TrendKite Introduces Google Analytics Integration

TrendKite

PR ROI Product

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

10 Easy Steps to Set up Marketing Analytics [Infographic]

Solo PR Pro

Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. Living the Life analytics marketing analytics Measurement PR pr measurement

You’ve Got Website Analytics. Now What?

TrendKite

Here’s how website analytics can help PR professionals amplify the story of your brand

5 outstanding Instagram analytics tools

PR Daily

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. Instagram has taken the social media world by storm.

Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.

{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

A Brief Recap of Predictive Analytics. Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. How Do Predictive Analytics Apply to PR? Let’s look at just a few use-cases of predictive analytics.

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Heap Analytics. Relatively new on the scene, Heap Analytics.