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Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools MORE
In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. Want to jumpstart analytics training at your company? MORE
The post Why Analytics Matter in Digital Marketing appeared first on. Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […]. MORE
Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Google Analytics’ benchmarking feature allows you to compare your business to competitors. Ghost of Analytics Future – Watson. Analytics Marketing Technology analytics google trends christmas IBM Watson Benchmarking MORE
The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive. MORE
If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard. There is nothing complex or tricky about LinkedIn Analytics. Visitors. Tracking your page visitors provides insight into those who are viewing your page but not necessarily following it. MORE
They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. The platform includes a number of useful tools, including Google Data Studio, which makes it simple to build dashboards and reports based on Google Analytics, Search Console or Ads information. MORE
Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement. MORE
At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. When it comes to analytics and metrics, all three sets of numbers are important: It’s important to know where you are. Analytics Data Data-Driven PR Marketing Metrics Strategy Training MORE
Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey. Companies with the greatest overall growth in revenue and earnings receive a significant proportion of that boost from data and analytics, it adds. Business leaders often view data as a raw material that supports analytics and decision making. MORE
We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […]. MORE
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. Although 84% of decision-makers consider cross-platform analytics “critical” or “very important,” only 43% have cross-platform analytics tools implemented. MORE
For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Any final words on digital marketing analytics? MORE
In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard. MORE
As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. The post CMO optimism remains high for marketing analytics—here’s why appeared first on Agility PR Solutions. MORE
Work with your colleagues to implement this strategy along with other SEO and analytics best practices that can extend the reach and performance of your content, media coverage, campaigns, tweets and more. Tailor your analytics and evaluation processes to your business goals. MORE
Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. In terms of analytics, you get information about your "like" rate and comment rate, as well as the engagement of your photos beyond just your followers—a handy way to monitor the impact of your influencers. Instagram has taken the social media world by storm. MORE
Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. MORE
Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack. MORE
Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Google analytics is a great way to understand what people are doing on your site and to get an overall understanding of traffic, demographics and acquisition. It's one of the oldest tools around for Web analytics and has improved a lot since its early days. MORE
Here are some website metrics available in Google Analytics to help you parse the data you will need when presenting monthly results to your senior leadership team: Website traffic. Again, support your PR initiatives with specific, measurable data points from Google Analytics, and company executives might just start paying attention. The post How PR pros can tap Google Analytics for measurement appeared first on PR Daily. MORE
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. To help you get started, we’ve outlined our top four Google Analytics tips for tracking activity and digging into your target audiences’ behaviors. Best Practices Featured Google Analytics PR measurement MORE
I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. Analytics Data-Driven PR Google Analytics Marketing Technology Public Relations Tools b2b tech B2B Tech PR google analytics MORE
Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete? MORE
Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions. MORE
The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. Email marketing automation If […]. MORE
In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public RelationsDuring our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” MORE
Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post. The service claims 800 million links are shortened every month, generating 10 billion clicks. Audience Intel promises to share insights from those clicks with enterprise users. MORE
That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. There always seems to be some personal data you have to give up for platform analytics.). After it’s set up, you’ll see an Analytics button under privacy and settings options. Tap that to view the analytics dashboard. The post Analytics make TikTok more attractive to marketers appeared first on PR Daily. MORE
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud MORE
I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. MORE
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud. MORE
Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase. Analytics Marketing Marketing Technology Metrics Strategy MORE
Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability so far to live up to expectations. Only 54% of CMOs surveyed say their decisions are influenced by marketing analytics, reveals the 2020 Gartner Marketing Data and Analytics Survey. MORE
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well. MORE
Analytics Related Topics 
Agility PR Solutions
DECEMBER 7, 2020
Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels.
Onclusive
SEPTEMBER 16, 2019
Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
NOVEMBER 18, 2020
Work with your colleagues to implement this strategy along with other SEO and analytics best practices that can extend the reach and performance of your content, media coverage, campaigns, tweets and more. Tailor your analytics and evaluation processes to your business goals.
Awario
JUNE 8, 2020
Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users
PR Expanded
APRIL 9, 2018
For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Any final words on digital marketing analytics?
Cision
NOVEMBER 19, 2020
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.
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Ronn Torossian
JULY 7, 2019
The post Why Analytics Matter in Digital Marketing appeared first on. Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […].
Shift Communications
SEPTEMBER 23, 2015
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Cision
FEBRUARY 4, 2021
Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them. US Blog
Shift Communications
DECEMBER 5, 2014
Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement.
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Glean.info Blog
OCTOBER 27, 2020
PR and marketing professionals view Google Analytics as a vital tool for examining the results of their campaigns. Although 84% of decision-makers consider cross-platform analytics “critical” or “very important,” only 43% have cross-platform analytics tools implemented.
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Shift Communications
MARCH 13, 2015
In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.
Ronn Torossian
JULY 22, 2019
We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […].
Shift Communications
FEBRUARY 4, 2019
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well.
Shift Communications
AUGUST 27, 2015
Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions.
PR Daily
AUGUST 24, 2018
If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard. There is nothing complex or tricky about LinkedIn Analytics. Visitors. Tracking your page visitors provides insight into those who are viewing your page but not necessarily following it.
Agility PR Solutions
NOVEMBER 16, 2020
As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. The post CMO optimism remains high for marketing analytics—here’s why appeared first on Agility PR Solutions.
Shift Communications
DECEMBER 24, 2015
Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Google Analytics’ benchmarking feature allows you to compare your business to competitors. Ghost of Analytics Future – Watson. Analytics Marketing Technology analytics google trends christmas IBM Watson Benchmarking
PR Daily
NOVEMBER 4, 2019
That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. There always seems to be some personal data you have to give up for platform analytics.). After it’s set up, you’ll see an Analytics button under privacy and settings options. Tap that to view the analytics dashboard. The post Analytics make TikTok more attractive to marketers appeared first on PR Daily.
Brand24
SEPTEMBER 5, 2018
Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools
Awario
AUGUST 10, 2020
I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand.
Critical Mention
NOVEMBER 29, 2018
They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. The platform includes a number of useful tools, including Google Data Studio, which makes it simple to build dashboards and reports based on Google Analytics, Search Console or Ads information.
Onclusive
APRIL 9, 2019
The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive.
Shift Communications
SEPTEMBER 15, 2016
I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. Analytics Data-Driven PR Google Analytics Marketing Technology Public Relations Tools b2b tech B2B Tech PR google analytics
Shift Communications
MARCH 11, 2015
Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete?
Shift Communications
SEPTEMBER 14, 2015
In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public RelationsDuring our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?”
PR Daily
OCTOBER 1, 2015
Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. In terms of analytics, you get information about your "like" rate and comment rate, as well as the engagement of your photos beyond just your followers—a handy way to monitor the impact of your influencers. Instagram has taken the social media world by storm.
PR Daily
FEBRUARY 11, 2020
Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey. Companies with the greatest overall growth in revenue and earnings receive a significant proportion of that boost from data and analytics, it adds. Business leaders often view data as a raw material that supports analytics and decision making.
TrendKite
NOVEMBER 19, 2020
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud
PR Daily
APRIL 28, 2015
Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Google analytics is a great way to understand what people are doing on your site and to get an overall understanding of traffic, demographics and acquisition. It's one of the oldest tools around for Web analytics and has improved a lot since its early days.
Shift Communications
DECEMBER 15, 2014
In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. Want to jumpstart analytics training at your company?
Shift Communications
MARCH 30, 2015
Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase. Analytics Marketing Marketing Technology Metrics Strategy
PR Daily
AUGUST 14, 2019
Here are some website metrics available in Google Analytics to help you parse the data you will need when presenting monthly results to your senior leadership team: Website traffic. Again, support your PR initiatives with specific, measurable data points from Google Analytics, and company executives might just start paying attention. The post How PR pros can tap Google Analytics for measurement appeared first on PR Daily.
Cision
JULY 22, 2016
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. To help you get started, we’ve outlined our top four Google Analytics tips for tracking activity and digging into your target audiences’ behaviors. Best Practices Featured Google Analytics PR measurement
PR Daily
MAY 26, 2015
Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post. The service claims 800 million links are shortened every month, generating 10 billion clicks. Audience Intel promises to share insights from those clicks with enterprise users.
Agility PR Solutions
FEBRUARY 26, 2020
The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. Email marketing automation If […].
Shift Communications
OCTOBER 30, 2014
At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. When it comes to analytics and metrics, all three sets of numbers are important: It’s important to know where you are. Analytics Data Data-Driven PR Marketing Metrics Strategy Training
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