Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 154

Analytics Tools Marketing How To 154

5W PR

JULY 5, 2023

This is where big data analytics steps in to provide solutions. What is Big Data Analytics? Big data analytics is all about analyzing and extracting insights from massive and intricate datasets. To tackle this challenge, advanced algorithms, statistical models, and computational tools are employed in big data analytics services.

Big Data 78

Big Data Analytics Data Social Media 78

Critical Mention

MARCH 23, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals. Critical Mention clients can now view Google Analytics metrics directly in Critical Mention reports.

Analytics 154

Analytics Google Media Radio 154

Agility PR Solutions

MARCH 17, 2022

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics. The post Most marketing departments rely on outdated data and analytics practices appeared first on Agility PR Solutions.

Analytics 161

Analytics Data Marketing Company 161

Agility PR Solutions

JULY 16, 2023

By harnessing the power of analytics, businesses can gain valuable insights into consumer behavior, preferences, and trends. In this blog, we will explore the concept of data-driven marketing and how leveraging analytics can significantly improve campaign performance.

Analytics 78

Analytics Data Marketing Trends 78

The Hoyt Organization

MAY 13, 2023

For instance, you had to scroll through hundreds of movies on […] The post How Predictive Analytics Can Be Used In PR Campaigns appeared first on The Hoyt Organization. If you spend time online, you may notice you’re getting more targeted ads.

Analytics 119

Analytics Media Relations Publicity Media 119

Agility PR Solutions

JULY 10, 2023

The key to unlocking its potential lies in leveraging business analytics. By harnessing the power of data and analytics, businesses can gain valuable insights that drive growth, improve decision-making, and boost profitability.

Analytics 65

Analytics Data Publicity Brand 65

Agility PR Solutions

NOVEMBER 15, 2021

The rise of data-driven businesses has made it necessary for anyone who wants to succeed to utilize analytics tools. No area of business is exempt from requiring data to drive decisions, but marketing is the ultimate place where analytics can be used to their fullest potential.

Analytics 155

Analytics Marketing Data Tools 155

Deirdre Breakenridge

APRIL 9, 2018

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. In your book, Digital Marketing Analytics you mention prioritization is key.

Analytics 231

Analytics Marketing How To Social Media 231

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

Analytics 69

Analytics Google Measurement Mobile 69

Agility PR Solutions

JANUARY 23, 2022

The post 3 reasons why PR Is adopting predictive analytics appeared first on Agility PR Solutions. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an interest in the product. This is the overarching reason why […].

Analytics 152

Analytics Advertising Advertising Measurement 152

Awario

JULY 31, 2022

However, in order to achieve successful results with your Facebook marketing efforts, it's important to fully understand and take advantage of the platform's analytics tools. With 2 billion monthly active users, it's no wonder as to how Facebook is able to reach such a massive audience.

Facebook 127

Facebook Analytics Social Media Media 127

Agility PR Solutions

DECEMBER 7, 2020

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels. The post New features arriving at Google Analytics to help boost ROI appeared first on Agility PR Solutions.

Analytics 184

Analytics Google Measurement Web 184

Mindful Marketing

JULY 19, 2023

So, a company with data from both my wife and from me could connect our datasets and target not just an individual shopper but as Shaffer described, our “household’s browsing history and interests.”

Analytics 100

Analytics Data Retail Advertising 100

Agility PR Solutions

MARCH 30, 2022

New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The post The time to accelerate your data & analytics journey is now—here’s what you need to know appeared first on Agility PR Solutions.

Analytics 155

Analytics Data Enterprise Survey 155

Prowly

DECEMBER 17, 2020

The post Pica Pole or Digital Analytics? Our clients are looking for stability and some assurance of a return with their marketing and PR budgets. It’s only natural given the turmoil of the last year. […]. ROI and the Art of PR appeared first on Prowly Magazine.

Analytics 196

Analytics Marketing 196

Ronn Torossian

JULY 7, 2019

The post Why Analytics Matter in Digital Marketing appeared first on. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […].

Analytics 150

Analytics Marketing Data Publicity 150

Ronn Torossian

JULY 22, 2019

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on.

Analytics 150

Analytics Marketing How To Measurement 150

Agility PR Solutions

MARCH 8, 2023

PR professionals need to incorporate data and analytics into their strategies to make informed decisions, identify trends, and measure the impact of their efforts. This is […] The post Why AI-based analytics and insights are essential for PR and marketing appeared first on Agility PR Solutions.

Analytics 85

Analytics Marketing Publicity Trends 85

Critical Mention

NOVEMBER 17, 2021

Critical Mention offers real-time media monitoring, intelligence, analytics and media contact information for broadcast television, radio, online news and social media. The post Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics appeared first on Critical Mention: Best Media Monitoring and Database Service.

Analytics 126

Analytics Radio Social Media Media 126

Cision

FEBRUARY 4, 2021

Powerful analytical tools have become a must-have asset for all PR and communications teams. Learn why and how to use them.

Analytics 195

Analytics Data Communications Tools 195

Agility PR Solutions

APRIL 23, 2023

Using online analytics can be an invaluable tool for any marketer to effectively measure their efforts and better understand how successful their campaigns are. Understanding consumer behavior […] The post How to use online analytics in marketing to increase customer engagement and interest appeared first on Agility PR Solutions.

Analytics 78

Analytics Marketing How To Measurement 78

PR 20/20

JANUARY 23, 2023

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? What is Google Analytics 4? GA4 is a free analytics platform that allows users to measure both website and app metrics.

Analytics 67

Analytics Google Measurement Mobile 67

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Content Marketing 284

Content Marketing Analytics Corporate Company 284

Awario

APRIL 5, 2021

Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting. Are you searching for a powerful Twitter analyzer?

Twitter 144

Twitter Analytics Tools Strategy 144

Cision

MAY 15, 2017

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them.

Analytics 260

Analytics Media Report Writing 260

Agility PR Solutions

JULY 28, 2022

New research from insights-led customer engagement platform MoEngage highlights marketers’ inability to access real-time analytics despite using Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) systems, as 34 percent still struggle with real-time analytics.

Analytics 85

Analytics Marketing Measurement System 85

Shift Communications

FEBRUARY 4, 2019

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics.

Analytics 141

Analytics Publicity Google Creativity 141

Axia PR

NOVEMBER 14, 2021

Monitor your website traffic and gain actionable insights with Google Analytics. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience.

Analytics 62

Analytics Google Web Trends 62

Awario

AUGUST 10, 2020

I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started. Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand.

Social Media 169

Social Media Analytics Media Tools 169

Presspage

FEBRUARY 1, 2019

It’s easy to get intimidated with analytics when you start your PR career. This is where Google Analytics can play a role. Google Analytics won’t measure the lifetime value of an earned media. Google Analytics records every source that points someone to your website. Understand the limitations.

Analytics 154

Analytics Google Social Media Measurement 154

Agility PR Solutions

FEBRUARY 26, 2020

The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. Email marketing automation If […].

Analytics 146

Analytics Tools Marketing Small Business 146

Agility PR Solutions

MARCH 30, 2021

The post Comms metrics: Product analytics is the number one measurement of digital success appeared first on Agility PR Solutions. The firm’s […].

Measurement 113

Measurement Analytics Web Survey 113

The Proactive Report

JUNE 4, 2018

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Need help with data and analytics? 3 minute read. You’re a PR person, not a data scientist.

Analytics 127

Analytics Data Digital PR Social Media 127

Awario

JUNE 8, 2020

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users!

Analytics 86

Analytics 86

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. As well as gaining analytics access, a good PR and SEO relationship can bring additional benefits to each other and the overall business too. Nowhere else.

Analytics 136

Analytics Google SEO Tools 136

Agility PR Solutions

JUNE 23, 2020

Getting a grip on Instagram analytics, however, can […]. The post The 5 best Instagram analytics tools in 2020 appeared first on Agility PR Solutions.

Instagram 95

Instagram Analytics Tools Marketing 95