Cision

MAY 15, 2017

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you. In your analytics, you might see “Media Deliveries,” along with a list of different news stations and websites that received a copy of your press release. Featured Best Practices PR press release Earned Media analytics measurement

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Analytics Report Writing Measurement 86

SeeDepth

MAY 10, 2016

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help?

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Analytics Tools Case Study Agency 68

Shift Communications

DECEMBER 5, 2014

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. Though they may not be seeing retweets or favorites, use Twitter Analytics check out the Link Clicks section.

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Analytics Twitter How To Data 47

SeeDepth

JULY 11, 2016

In order to prepare yourself and your team, now is the time to start thinking about implementing new measurement standards and, if you haven’t yet, a PR analytics tool to help prove your team’s value. Insights and info measure PR measurePR PR Analytics PR measurement PR software PR tech

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Analytics Tools Software Training 62

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

Analytics 61

Analytics Google Measurement SEO 61

Media Bullseye

NOVEMBER 7, 2016

To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.

Analytics 57

Analytics Google Data Report 57

Social PR Chat

MARCH 27, 2017

Do you understand social media analytics? The struggle is real, but thanks to Talkwalker’s Social Media Analytics Guide we have some help. ” Social Media Analytics Clutter. Talkwalker breaks down analytics from basics-to-intermediate knowledge.

Analytics 25

Analytics Social Media Measurement Technology 25

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Ghost of Analytics Future – Watson.

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Analytics Analysis Content Marketing Strategy 19

PR Daily

APRIL 28, 2015

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Heap Analytics. Relatively new on the scene, Heap Analytics.

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Analytics Tools Analysis Survey 60

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Analytics Google eBook Data 17

PR Daily

MAY 17, 2016

It’s an announcement that might have social media managers signifying their appreciation with a double-tap: The app will soon add emerging business profiles and an in-app analytics tool. Here’s a sample profile: Improved analytics. Instagram is dubbing its analytics tool “Insights.”

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Analytics Instagram Privacy Viral 57

Shift Communications

SEPTEMBER 14, 2015

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public Relations

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Analytics Google eBook Measurement 33

Shift Communications

FEBRUARY 10, 2016

Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data.

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Analytics YouTube Data Social Media 35

Cision

MAY 12, 2015

The good news is that neither I nor you have to be analytics nerds to benefit from the data. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Sure, you can go deep with social media analytics , but you don’t have to.

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Web Analytics Social Media Data 65

PR in High Definition

AUGUST 28, 2014

Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. The post Pros and cons of Twitter Analytics for PR consultants appeared first on Firefly Communications. Uncategorized Twitter Analytics

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Analytics Twitter Advertising Advertising 40

Cision

MARCH 2, 2016

But actually, if you tighten your scope, pay attention to only the information that helps you achieve your marketing goals and then make moves based on what you’re seeing, analytics and data can be your best friend! First, Decide What the “Right” Analytics Are.

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Analytics Data Instagram Advertising 45

Shift Communications

MARCH 19, 2015

SHIFT has taken a significant step forward in this space by entering into a strategic agreement with Google to become a Google Analytics™ Certified Partner (GACP). Our platform of choice to help our clients make PR impactful is Google Analytics™.

Data-Driven PR 38

Data-Driven PR Analytics Google Data 38

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

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Analytics Google System Construction 60

Shift Communications

DECEMBER 15, 2014

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Want to jumpstart analytics training at your company?

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Analytics Training Tools Policies 21

Cision

MAY 31, 2016

However, many marketing experts are pushing the boundaries of marketing one step further by incorporating business analytics into their social marketing strategy. Social media analytics can help identify these potential purchasers.

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Analytics Social Media Analysis Strategy 31

Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from.

Analytics 18

Analytics Google Data Technology 18

PR Daily

MARCH 22, 2017

19 free social media analytics tools. Click on the Analytics tab, enter a Twitter username (either yours or someone else's) and view information on followers and following. This Pinterest tool helps with much more than analytics. Google Analytics. Twitter analytics.

Pinterest 31

Pinterest Analytics Instagram Tools 31

PR Daily

JANUARY 13, 2015

Click on the Analytics tab, enter a Twitter username (either yours or someone else''s), and view information on followers and following. This Pinterest tool helps with much beyond analytics. Google Analytics. 1 use for Google Analytics. Where do you turn for.

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Analytics Tools Pinterest Social Media 61

Shift Communications

MARCH 30, 2015

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals.

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Healthcare Analytics Google Local 26

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Analytics 33

Analytics Enterprise Digital PR Measurement 33

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST.

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Analytics Google Measurement Agency 22

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc.

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Analytics Data-Driven PR Facebook Measurement 28

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Last but not least, want to get search engine data inside Google Analytics?

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Analytics Google Data Engineering 26

The Resolution Blog

JUNE 17, 2015

So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on.

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Analytics Google Software Report 67

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

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Analytics Google Data Enterprise 45

Cision

APRIL 15, 2016

Analytics and trust, according to Cision’s Heidi Sullivan, TapInfluence’s Todd Cameron and AirPR’s Rebekah Iliff. When it comes to analytics and tracking data surrounding your influencer marketing campaign, Rebekah discusses the importance of measurement and benchmarking.

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Analytics Brand Branding Measurement 37

PR Daily

JANUARY 22, 2015

Analytics are at the heart of this approach. Sideways analytics. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: Get familiar with Google Analytics.

Analytics 48

Analytics Measurement Case Study eBook 48

Shift Communications

NOVEMBER 24, 2014

Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic. Here’s another example using Twitter analytics and statistics: Again, ask the same three questions: What happened?

Analytics 30

Analytics Retail Banking Analysis 30

TrendKite

JULY 27, 2015

PR ROI Product

Analytics 33

Analytics Google 33

Beyond PR

MAY 15, 2017

It’s easy to get caught up in press release analytics as a way to make certain assumptions about what a press release is doing, but I want to clear the air so that you really understand how it works for you.

Analytics 28

Analytics Small Business Writing Trends 28

TrendKite

MARCH 28, 2017

Today, TrendKite announces our new Adobe Analytics integration, allowing enterprise teams to more thoroughly report on website traffic driven by PR. "As As TrendKite continues to focus on helping our customers quantify the full impact of their PR Programs, Adobe Analytics integration is a big step forward." PR + Adobe Analytics. This is why TrendKite built an integration with Adobe Analytics, to automate PR web traffic analysis for enterprises.

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Hotels Enterprise Analysis Analytics 27

Shift Communications

MARCH 11, 2015

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results.

Analytics 16

Analytics Data-Driven PR Survey Retail 16

PR Daily

APRIL 6, 2015

I previously walked through Twitter''s analytics platform , and today I''d like to take a similar dive into LinkedIn''s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page.

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Analytics LinkedIn Comparison Employee 49

The Proactive Report

FEBRUARY 22, 2016

News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why. A recent report about a project conducted by the American Press Institute (API) reveals some interesting insights into what kind of content works, and why.

Enterprise 21

Enterprise Analytics Digital PR Measurement 21

PR Daily

OCTOBER 1, 2015

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. Instagram has taken the social media world by storm.

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Analytics Instagram Tools Print 24