3 ways PR pros can win with SEO and analytics

PR Daily

Work with your colleagues to implement this strategy along with other SEO and analytics best practices that can extend the reach and performance of your content, media coverage, campaigns, tweets and more. Tailor your analytics and evaluation processes to your business goals.

Introducing Cision's New Analytics Dashboards and Interactive Reports

Cision

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.

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CMOs Foresee Improved Results from Marketing Data & Analytics

Glean.info Blog

Marketing leaders remain optimistic about the potential for marketing analytics, despite its inability so far to live up to expectations. Only 54% of CMOs surveyed say their decisions are influenced by marketing analytics, reveals the 2020 Gartner Marketing Data and Analytics Survey.

New in Awario: Gender analytics

Awario

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

For many organizations, at the top of the skills list, is managing digital media and analytics. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Any final words on digital marketing analytics?

CMO optimism remains high for marketing analytics—here’s why

Agility PR Solutions

As disruptive as the pandemic has been for CMOs, their optimism remains high about the future of marketing analytics. The post CMO optimism remains high for marketing analytics—here’s why appeared first on Agility PR Solutions.

Why Analytics Matter in Digital Marketing

Ronn Torossian

The post Why Analytics Matter in Digital Marketing appeared first on. Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed? In fact, today’s digital marketing environment is highly […].

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Top Twitter Analytics Tools For Companies Large and Small

Brand24

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

How To Use Twitter Analytics

Shift Communications

Twitter offers its own analytics tool that provides insight into your activity on the platform. As of late August 2014, the Analytics’ platform has been available to all users. All you have to do is visit analytics.twitter.com ; you can also find it within the ads.twitter.com platform under the ‘Analytics’ dropdown menu. The first section of Twitter’s Analytics tool lets you scope out each individual tweet you’ve sent, providing data on impressions and engagement.

How to Make the Most Out of Marketing Analytics

Ronn Torossian

We’ve talked before about why it’s so important for marketers to employ analytics when making adjustments to marketing campaigns. Analytics plays an important role in ensuring that costs are accounted for and results are measured. The post How to Make the Most Out of Marketing Analytics appeared first on. After all, a marketing campaign that underperforms — as with anything else — is not much use for a budget. […].

Introducing Cision's New Analytics Dashboards and Interactive Reports

TrendKite

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. This is the first section you’ll see in your analytics dashboard.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. In other words, someone is kidnapping your traffic on its way to Google Analytics. What it does do is mess with your Google Analytics data, the important data which you use to make data-driven decisions.

10 best social media analytics tools + 10 tips on using them

Awario

I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. This is the first section you’ll see in your analytics dashboard. There is nothing complex or tricky about LinkedIn Analytics. Visitors. Tracking your page visitors provides insight into those who are viewing your page but not necessarily following it.

An Analytics Christmas Carol

Shift Communications

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. Ghost of Analytics Present – Benchmarking. Google Analytics’ benchmarking feature allows you to compare your business to competitors. Ghost of Analytics Future – Watson. Analytics Marketing Technology analytics google trends christmas IBM Watson Benchmarking

Analytics make TikTok more attractive to marketers

PR Daily

That’s likely at least partly because TikTok has lacked analytics—until now. To view the analytics, the first step is to set up a Pro Account. There always seems to be some personal data you have to give up for platform analytics.). After it’s set up, you’ll see an Analytics button under privacy and settings options. Tap that to view the analytics dashboard. The post Analytics make TikTok more attractive to marketers appeared first on PR Daily.

10 Best Social Media Analytics Tools in 2018

Brand24

10 best social media analytics tools are here. Social Media Social Media Marketing Tools best social media analytics toolsEveryone will find something cool: marketers, social media managers or analysts. Do you have your favorite tools?

Top Marketing Data and Analytics Trends for 2019

Critical Mention

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. The platform includes a number of useful tools, including Google Data Studio, which makes it simple to build dashboards and reports based on Google Analytics, Search Console or Ads information.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive.

Instagram Analytics: How to Track Hashtag Performance on Instagram

Brand24

Instagram hashtag analytics is super easy so give it a try! Social Listening Social Media Marketing Tools how to track hashtag performance how to track hashtag performance on instagram instagram hashtag analytics Instagram hashtagsHere's a good way to monitor hashtag performance on Instagram.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. Analytics Data-Driven PR Google Analytics Marketing Technology Public Relations Tools b2b tech B2B Tech PR google analytics

A Traditional PR Pro Take on Analytics

Shift Communications

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. Some questions that have floated around in my brain since analytics became a game-changer for SHIFT, now a data-driven PR agency : Will bloggers continue to drive results over time, or become obsolete?

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Marketing Metrics Public RelationsDuring our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?”

Facebook Analytics: 6 Tips to Get More Actionable Data From Your Facebook Marketing Activities

Brand24

Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reachFind more insights on Facebook and make better decisions for your business.

5 marketing analytics tools every business needs to thrive

Agility PR Solutions

The post 5 marketing analytics tools every business needs to thrive appeared first on Agility PR Solutions. There are a lot of unknown factors and questions for new business owners and entrepreneurs—especially when it comes to finding ways to get an edge on the competition. Let’s take a moment to discuss a few things that small businesses tend to overlook that could prevent them from gaining success. Email marketing automation If […].

5 outstanding Instagram analytics tools

PR Daily

Here we look at five superb Instagram tools featuring functions ranging from time-saving scheduling to in-depth analytics, along with comments from Instagram experts: 1. In terms of analytics, you get information about your "like" rate and comment rate, as well as the engagement of your photos beyond just your followers—a handy way to monitor the impact of your influencers. Instagram has taken the social media world by storm.

How PR pros can tap Google Analytics for measurement

PR Daily

Here are some website metrics available in Google Analytics to help you parse the data you will need when presenting monthly results to your senior leadership team: Website traffic. Again, support your PR initiatives with specific, measurable data points from Google Analytics, and company executives might just start paying attention. The post How PR pros can tap Google Analytics for measurement appeared first on PR Daily.

10 outstanding marketing analytics tools

PR Daily

Because there is no single analytics tool that covers all your marketing needs, you'll have to use several to fully understand every part of your business or website. Google Analytics. Google analytics. Google analytics is a great way to understand what people are doing on your site and to get an overall understanding of traffic, demographics and acquisition. It's one of the oldest tools around for Web analytics and has improved a lot since its early days.

PR needs to get acquainted with analytics

Shift Communications

In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Now we’re not saying that every PR professional needs to become a statistician overnight, but agencies need to take note: PR professionals want (and need) analytics training to be successful at their jobs. Want to jumpstart analytics training at your company?

Study: Most organizations lag in embracing data analytics

PR Daily

Data analytics has prompted great changes in business decision-making, but there’s a hitch. Many companies limit analytics to ad hoc initiatives or one-off actions, according to the latest McKinsey Global Survey. Companies with the greatest overall growth in revenue and earnings receive a significant proportion of that boost from data and analytics, it adds. Business leaders often view data as a raw material that supports analytics and decision making.

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

Maryalicia asked about how you might use Google Analytics for a hospital: What a terrific question. As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. In Google Analytics, a hospital would want to integrate organic branded search data from Webmaster Tools to see search volume of its name increase. Analytics Marketing Marketing Technology Metrics Strategy

4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. To help you get started, we’ve outlined our top four Google Analytics tips for tracking activity and digging into your target audiences’ behaviors. Best Practices Featured Google Analytics PR measurement

Bitly offers marketers more analytics

PR Daily

Marketers that use Bitly to shorten their links will soon have access to deeper analytics through a feature called “Audience Intel.”. The new tool aims to help marketers “understand how customers interact with their content,” according to a Bitly blog post. The service claims 800 million links are shortened every month, generating 10 billion clicks. Audience Intel promises to share insights from those clicks with enterprise users.

Advanced analytics: position, velocity, and acceleration

Shift Communications

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. When it comes to analytics and metrics, all three sets of numbers are important: It’s important to know where you are. Analytics Data Data-Driven PR Marketing Metrics Strategy Training

Measurement and Analytics a Hot PR Skill

The Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” The post Measurement and Analytics a Hot PR Skill appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies analytics measurement Online PR skills

3 Reasons PR Pros Should Embrace Analytics

The Proactive Report

Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. The PR Measurement Course with a Custom Google Analytics Dashboard launches Wednesday, April 4, 2018. Measurement analytics measurement online PR