Prowly

FEBRUARY 28, 2025

Today, we show you everything you need to know about press release analytics: what to measure, when and how. KPIs such as open rates and impressions are considered vanity metrics in PR analytics because they don't describe real interest or action from a target audience. They no longer have to rely on traditional media pickups as a KPI.

Analytics 104

Analytics Measurement Tools Social Media 104

5W PR

FEBRUARY 6, 2025

The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

The Proactive Report

DECEMBER 9, 2022

One for the most exciting tools available to PR and marketing pros is audience analytics and tracking. The post Audience Analytics and Tracking – The PR Secret Sauce appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. This is not a new function of PR or marketing.

Analytics 246

Analytics YouTube Analysis Data 246

Agility PR Solutions

JANUARY 19, 2025

Public relations has undergone a significant transformation through the integration of data analytics. This shift […] The post The power of precision: How data-driven PR and analytics are shaping campaigns first appeared on Agility PR Solutions.

Data-Driven PR 101

Data-Driven PR Analytics Data Measurement 101

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Agility PR Solutions

OCTOBER 20, 2024

The buzz feels great, but as you sit down to measure the results, you’re stuck asking the same old questions: Did this actually move the […] The post The future of PR is here: How AI analytics can transform your campaigns appeared first on Agility PR Solutions.

Analytics 101

Analytics Product Launch Measurement Trends 101

Ronn Torossian

JULY 13, 2022

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. The post How Companies Can Rely on Analytics appeared first on. That’s why one of the best […].

Analytics 195

Analytics Company Data Marketing 195

Prowly

OCTOBER 23, 2024

What you'll learn Efficiently prepare for personalized outreach to spark journalists’ interest Spend 50% less time on email personalization Use email analytics to your campaign’s advantage Try email personalization for free Background The world of traditional media is shrinking but PR needs are growing.

How To 211

How To Pitching Analytics Software 211

Agility PR Solutions

OCTOBER 27, 2024

That’s where Instagram Analytics comes in. By consistently analyzing how your content performs, you can fine-tune your strategy, boost your […] The post Watching social media trends: A complete guide to Instagram Analytics in 2025 appeared first on Agility PR Solutions.

Analytics 96

Analytics Instagram Social Media Trends 96

Agility PR Solutions

JANUARY 28, 2025

The answer lies in behavioral analytics. This marketing game-changer is introducing benefits few thought were possible in both […] The post How behavioral analytics can fine-tune your marketing campaignsand 5 tips for getting started first appeared on Agility PR Solutions. How is this possible?

Analytics 96

Analytics Marketing Mobile Study 96

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. The post Onclusive Clips – Campaign Optimization – The Power of PR Analytics appeared first on Onclusive.

Analytics 195

Analytics Measurement Video Advertising 195

Ronn Torossian

FEBRUARY 18, 2024

Businesses are using customer journey analytics to understand and optimize the customer experience. Understanding customer journey analytics Customer journey analytics tracks and analyzes […] The post The Power of Customer Journey Analytics in Shaping Seamless Interactions and Driving Business Success appeared first on.

Analytics 195

Analytics Data Tools 195

Onclusive

NOVEMBER 2, 2023

Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. The post Onclusive Clips #6 – Campaign Optimization – The Power of PR Analytics appeared first on Onclusive.

Analytics 195

Analytics Measurement Video Advertising 195

Notified

NOVEMBER 11, 2024

Our recent webinar featured expert insights from Gini Dietrich , CEO and Founder of Spin Sucks, and Adam Christensen , Chief Marketing Officer at Notified.

Analytics 269

Analytics How To Marketing Measurement 269

Agility PR Solutions

JULY 29, 2024

The past shapes the future and if you have enough data from the past, as well as predictive analytics tools, you can predict with a high probability what will happen tomorrow, in a […] The post 10 techniques for boosting PR campaigns with predictive analytics and mathematical insights appeared first on Agility PR Solutions.

Analytics 153

Analytics Data Tools Marketing 153

The Resolution Blog

SEPTEMBER 5, 2023

Getting to grips with the weird and wonderful world of analytics terminology can be a real headache for even the most experienced PR person or marketer. So […] The post Web Analytics and Traffic Terms for PRs and Marketers – A Simple Guide appeared first on PR Resolution — by CoverageBook. It happens to the best of us.

Web 156

Web Analytics Marketing Blogging 156

Axia PR

AUGUST 7, 2024

Digitial analytics empowers PR Professionals to measure success, optimize key strategies, and demonstrate value. As traditional PR methods evolve and intertwine with digital marketing strategies, it has become essential for PR professionals to understand and leverage digital analytics.

Analytics 125

Analytics Measurement Strategy Marketing 125

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 154

Analytics Tools How To Marketing 154

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. PR professionals must continually adapt their approach, using data analytics to refine their strategies and AI tools to improve efficiency.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Business Wire

APRIL 30, 2024

This is the power of integrating data and analytics into press releases. Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room.

Data 368

Data Analytics 368

The Proactive Report

DECEMBER 11, 2024

Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. Precision Audience Research Gone are the days of broad-stroke messaging.

Trends 130

Trends Communications Storytelling Analytics 130

Remote PR Jobs

MARCH 11, 2025

Prowly PR software with built-in media monitoring and analytics. Gather Media Mentions Use media monitoring tools to track brand mentions across news outlets, blogs, and social media. Some top tools include: Google Alerts Free and effective for tracking online mentions.

Writing 230

Writing Report How To Analysis 230

Onclusive

AUGUST 24, 2020

Since then, Patrick has built the company into the technical leader in PR analytics and, perhaps, the only fully integrated media monitoring company of its scale. Not many Cal-Tech grads enter the PR business, but Patrick Liang co-founded Onclusive nine years ago.

Analytics 347

Analytics Engineering System Software 347

Prowly

JUNE 27, 2024

You know you spend a lot of time on it, but it’s never […] The post Dig Deeper Using Audience Analytics and AI Keyword Search appeared first on Prowly Blog. After all, building a solid list is perhaps one of your most valuable assets, but it requires never-ending updates, improvements, adjustments, and so on.

Analytics 118

Analytics Blogging Media 118

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. Can other teams benefit from PR analytics data and shared ROI? Why technology ROI matters. The answer is yes!

How To 397

How To Media Software Analytics 397

Remote PR Jobs

NOVEMBER 8, 2024

Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot. More often than not, during a Public Relations interview, you could be asked about the proficiency of various tools.

Interviews 226

Interviews Communications Tools Examples 226

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

OCTOBER 29, 2021

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you.

Comparison 370

Comparison Report Media Software 370

Prowly

DECEMBER 17, 2024

Prowly: feature comparison Cision Prowly Media database size 1.4M+ 1M+ Press release creator Yes Yes Newswire Yes No Online newsroom Yes Yes Media monitoring Yes Yes Social media listening Yes Yes Coverage reports Yes Yes Automated follow-up emails No Yes Email analytics Advanced Advanced Pros Over 1.4M What features does it offer?

Comparison 104

Comparison Software Tools Analytics 104

Business Wire

MARCH 30, 2020

We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?

Data 288

Data Blogging Analytics Measurement 288

Business Wire

MARCH 7, 2024

How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

Measurement 297

Measurement Blogging Analytics Tools 297

Onclusive

OCTOBER 22, 2020

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Ultimately, each company aims to provide its customers with a more holistic reputation and media analytics solution to meet the moment.

Reputation 307

Reputation Analytics Corporate Government 307

Onclusive

NOVEMBER 10, 2020

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? Look no further! G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you.

Comparison 345

Comparison Report Media Software 345

Onclusive

JULY 27, 2020

Onclusive has long been the premier provider of PR analytics. The release of Essentials and Pro complements Onclusive’s existing Enterprise application which delivers the world’s most advanced communications analytics including PR Attribution and Power of Voice for global brands.

Enterprise 307

Enterprise Media Analytics Analysis 307

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Gather insights regarding brand perception by going through Google Analytics data and website traffic. You can keep track of these impressions using analytics tools or analytic features provided.

Measurement 104

Measurement Tools Brand Branding 104

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370