How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

PRSay

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited.

The Referral Energy Theory

Doctor Spin

Envision a relationship as a canister for energy. If positive energy takes a long time to top up, then negative energy can be added much more easily: Having negative relationships, especially super-negative relationships, well, that’s kryptonite to your bottom line.

The Referral Energy Theory

Doctor Spin

Envision a relationship as a canister for energy. If positive energy takes a long time to top up, then negative energy can be added much more easily: Having negative relationships, especially super-negative relationships, well, that’s kryptonite to your bottom line.

Husky Energy uses its newsroom to address refinery explosion

PR Daily

The organization that owns the refinery, Canadian-based Husky Energy, received praise for how involved it was in responding to the incident. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 27, 2018.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. There are complex interactions between differing audiences, because many energy companies are both consumer brands and wholesale suppliers.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy. “We Duke Energy successfully interested a broadcast outlet last year.

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Of course, you should enjoy the feeling of having done the right thing, generating clean, renewable energy and helping the planet move towards a sustainable future. Any dirt on the panels reduces efficiency and cuts into your energy savings. Solar Energy

I Can’t Use National Media

Mora Communications

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around.

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

The marketing department is typically one with good, high energy, so it’s important to have the right culture fit as well. Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today.

Decoding Brand Relationships

Doctor Spin

Let’s give it a try: The Referral Energy Theory. Envision a relationship as a canister for energy. To get a better understanding of this, we must add another dimension to the Relationship Energy Theory. PR is all about relationships. But how does it work?

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Geben House Rules: Design Your Day

prTini

Design your day” means identifying ways to structure your day or week in a way that maximizes energy and productivity. Map Out Your Energy. A helpful exercise I’ve found in designing your day is mapping out your energy levels.

PRoust Questionnaire: Kim Blanchette

PR Conversations

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. In various positions, I’ve been prone to TB, whether in economic development, working to commemorate the service and sacrifice of our veterans, or ensuring energy development is safe and environmentally responsible.

On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

Electric energy. But outside of the fact that my husband is a wonderful person, he’s one of those men who doesn’t get frightened by this electric energy. Personal Public Relations Shonali Burke holi international womens day pink ghetto women's empowerment women's energy

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. No matter what vertical market you are in, there is no shortage of competition.

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Why ‘going green’ is a great PR move—and how to do it

Agility PR Solutions

By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet.

4 lessons from the PR techniques of the solar power industry

Agility PR Solutions

It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match. However, as an alternative energy source that has had to work hard to earn recognition in a very well-established field, […].

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

4 Pitfalls of Brand Journalism to Avoid

AirPR

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Messaging isn’t a one-time deal.

8 Brand Voices We ? Like Whoa

AirPR

I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat

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How To Master Branding in 2018

Ronn Torossian

To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

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A Million Egos

HMA Public Relations

Projects like that are often short-term and high-energy and typically involve […]. HMA Public Relations has been involved with dozens of successful restaurant openings over the years. The post A Million Egos appeared first on HMA Public Relations. PR and HMA PR

Wood upgrades to a comprehensive social newsroom

Presspage

Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors.

4 tips for improving and expanding your PR firm in 2019

Agility PR Solutions

With the new year comes a sense of renewed vigor and energy, which is precisely what you need when you intend to expand your PR agency in 2019. Expansion is not something that can happen overnight. It requires careful planning to ensure that you achieve optimum success.

Are You Being A Leadership Role Model?

PR Expanded

When we tell our people to come into our offices with solutions, not problems, and when we let them know, via our words, tone, and energy, that we believe they have the ability to do so, we’re giving them a tremendous gift.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Or consider this logo from Recast Energy , an energy company that focuses on turning biomass into green electricity and thermal energy for industrial businesses. Plus, it imprints a sense of competence and reliability that customers look for in energy companies.

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Workplace personality types and how they can work together

PR Daily

This particular personality test assigns each person a four-letter type (like INFP) and focuses on four dimensions of personality: energy source, cognitive style, values and self-management. The energy dimension refers to the way you interact with people in your environment.

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Innogy energizes its global comms strategy

Presspage

Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe.

3 tips to improve your content marketing

Axia PR

Companies today are investing more energy and time on content creation and delivery. The volume of information flung at people daily can be staggering, if not paralyzing. Social media platforms continue to hone algorithms to deliver desired content, while attempting to box out the noise. For some companies, this is an obstacle. For others, an opportunity. Public Relations Featured Social Media Online Public Relations

Infographic: How to use chatbots to expand your Facebook following

PR Daily

However, keeping up with the notifications and continually posting authentic messages can take too much of your time and energy. Social media is a crucial element for connecting with your audience.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. PR is an essential business function for imparting a company’s values and beliefs to the public.

Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

Adversity draws people together and creates focus and energy; harnessing that energy to shape a new future is one of the best ways of putting a crisis experience to good use. By Jonathan Hemus.

Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Prowly

You wouldn’t spend your time and energy coordinating a birthday party without promoting it. Promotion is a critical component of anything you want to raise awareness about. What would be the point? You’d be the only one there, and that’d be a sad party.

Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch

Cision

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. While I keep track of agricultural issues, my primary focus now is on energy, climate change, bioenergy, rural energy, and renewable energy including biofuels, wind, solar, hydro, marine, and nuclear. I prefer to receive pitches which relate directly to this energy focus. Jonathan H.

Bacardi Limited implements spirited environmental measures

PR Daily

Since 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent.

The Art of the Linguistic Kill Shot

Flack's Revenge

Here’s why (see the YouTube video for the full interview): Adams said that to persuade you need to “move people’s attention and energy where you want it… and away from something you don’t want people to talk about.

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How to Build Your Professional Brand

Maine PR Maven

I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication. The post How to Build Your Professional Brand appeared first on | The PR Maven. Branding Know - Like - Trust Personal Brand

In Marketing, Try To Always Take The High Road

The Stalwart Blog

Health and well-being deteriorate in large part due to the amount of energy required to maintain that emotion. Give people a reason to feel good about themselves and, in return, those products and services that helped bring out that positive energy.

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Flack's Revenge

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

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