Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. There are complex interactions between differing audiences, because many energy companies are both consumer brands and wholesale suppliers.

Husky Energy uses its newsroom to address refinery explosion

PR Daily

The organization that owns the refinery, Canadian-based Husky Energy, received praise for how involved it was in responding to the incident. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 27, 2018.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy. “We Duke Energy successfully interested a broadcast outlet last year.

I Can’t Use National Media

Mora Communications

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around.

PRoust Questionnaire: Kim Blanchette

PR Conversations

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. In various positions, I’ve been prone to TB, whether in economic development, working to commemorate the service and sacrifice of our veterans, or ensuring energy development is safe and environmentally responsible.

On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

Electric energy. But outside of the fact that my husband is a wonderful person, he’s one of those men who doesn’t get frightened by this electric energy. Personal Public Relations Shonali Burke holi international womens day pink ghetto women's empowerment women's energy

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

How To Master Branding in 2018

Ron Torossian

To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

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4 Pitfalls of Brand Journalism to Avoid


Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Wood upgrades to a comprehensive social newsroom


Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors.

8 Brand Voices We ? Like Whoa


I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat

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Promoting Content: Developing a Content Marketing Strategy (2 of 2)


You wouldn’t spend your time and energy coordinating a birthday party without promoting it. Promotion is a critical component of anything you want to raise awareness about. What would be the point? You’d be the only one there, and that’d be a sad party.

The Art of the Linguistic Kill Shot

Flack's Revenge

Here’s why (see the YouTube video for the full interview): Adams said that to persuade you need to “move people’s attention and energy where you want it… and away from something you don’t want people to talk about.

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Cracking the PR Code

Doktor Spinn

Here we go: The Relationship Energy Model. Envision a relationship as a canister for energy. From the model with relationships as positive/negative energy canisters, we can deduct two key insights for cracking the PR code: 1. PR is all about relationships.

Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch


Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. While I keep track of agricultural issues, my primary focus now is on energy, climate change, bioenergy, rural energy, and renewable energy including biofuels, wind, solar, hydro, marine, and nuclear. I prefer to receive pitches which relate directly to this energy focus. Jonathan H.

3 tips to improve your content marketing

Axia PR

Companies today are investing more energy and time on content creation and delivery. The volume of information flung at people daily can be staggering, if not paralyzing. Social media platforms continue to hone algorithms to deliver desired content, while attempting to box out the noise. For some companies, this is an obstacle. For others, an opportunity. Public Relations Featured Social Media Online Public Relations

In Marketing, Try To Always Take The High Road

The Stalwart Blog

Health and well-being deteriorate in large part due to the amount of energy required to maintain that emotion. Give people a reason to feel good about themselves and, in return, those products and services that helped bring out that positive energy.

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

I learned from personal experience that if I consumed too much other people’s content, I often left with little time or energy to produce original content. They have also helped me tap into the divine energy and be connected with the universal energy of love.

Innogy energizes its global comms strategy


Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe.

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence.

How to Get More Mileage from the Marketing Content You Create

Stern + Associates

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group. Content Marketing Digital Marketing blogging strategy content marketing content marketing strategy

How to Build Your Professional Brand

Maine PR Maven

I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication. The post How to Build Your Professional Brand appeared first on | The PR Maven. Branding Know - Like - Trust Personal Brand

How to Make Your Strategy Sessions More Useful

Flack Me

Category: Flack Me Summary: Strategic planning can seem like a waste of time and energy, probably because we’ve learned that "strategic planning" is where great ideas go to die

CARMA panel discusses trends in renewables and climate change media coverage

Media Bullseye

On April 20, 2017, CARMA sponsored Renewables and Climate Change: Global Media and Business Perceptions , a panel discussion on the media coverage and business implications of renewables, energy supply, and climate change. Energy Association.

Pirelli newsroom drives content to success


Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company.

Expansion in the China World Building Sets the Stage for Hoffman China in 2018

The Hoffman Agency

Today, we’re filling the new office with energy and smiles. By Jason Cao . Hoffman China General Manager. Running out of office space is a good problem to have since it reflects a growing enterprise.

Wey aye pet, it’s a canny run

Stephen Waddington

Avoid burning too much energy too fast. #5 6 Energy boost. Use an energy gel or sweets to maintain energy levels before you think you need them. Keep plenty of energy back as you turn towards South Shields and smell the sea.

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The Role of Native Advertising in Your Content Marketing Strategy


With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer? The post The Role of Native Advertising in Your Content Marketing Strategy appeared first on Prowly Magazine.

Before You Launch Your #Podcast, Consider these Five Tips

PR Expanded

” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success.

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5 Ways To Keep Your PR Cool

ImPRessions - Crenshaw Communications

Channel the energy. When appropriate, after collecting oneself and returning to a calmer state, it’s useful to focus the energy generated by an upsetting event into something productive.

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And One More thing… David Carr Deconstructs Apple’s Media Playbook

Flack's Revenge

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. News outlets are paying attention to analytics in an effort to learn more about what their audiences read and watch – and why.

The Power of Storytelling in PR


Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times.

Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

Adversity draws people together and creates focus and energy; harnessing that energy to shape a new future is one of the best ways of putting a crisis experience to good use. By Jonathan Hemus.

How Elon Musk built global brands with zero marketing

The Hoffman Agency

From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind. ’ and ‘How do I make energy sustainable for humanity on a long-term basis?’

Content Marketing Strategy: How to Maximize Your Mileage

Stern + Associates

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post Content Marketing Strategy: How to Maximize Your Mileage appeared first on Stern Strategy Group. Digital Strategy Marketing/PR Strategy Thought Leadership blogging strategy content marketing

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

Matt: The brainpower and energy needs to flow through the engineering department to produce software.

#FollowMeTo???? 7 Social Media Events and Projects

Social PR Chat

Are you channeling your energy in the right direction? Whether it’s professional or personal, the social media struggle is real to stay “in the know” and keep your sanity. One of the biggest lessons I’ve learned is to say “no” more and “yes” less.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

Second, the new semester gets underway with a renewed energy and excitement for all of us. It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

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