20 ways to unleash creative writing energy

PR Daily

How do you find the muse when your creative energy is zapped, sapped or tapped out? A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. High-protein, high-fat snacks are much better than empty carbs at providing reliable energy. Brighter lights can improve your mood and increase your energy. Good posture, however, pumps up your energy and reduces back pain.

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The Referral Energy Theory

Doctor Spin

Envision a relationship as a canister for energy. However, if you (or your brand) can manage to establish a positive relationship with someone, the canister get topped up with positive energy: When someone has this type of relationship with your brand, this person will also have good things to say about you. To get a better understanding of this, we must add another dimension to the Relationship Energy Theory. PR is all about relationships. But how does it work?

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The Referral Energy Theory

Doctor Spin

Envision a relationship as a canister for energy. However, if you (or your brand) can manage to establish a positive relationship with someone, the canister get topped up with positive energy: When someone has this type of relationship with your brand, this person will also have good things to say about you. To get a better understanding of this, we must add another dimension to the Relationship Energy Theory. PR is all about relationships. But how does it work?

How the power of perception helps energy companies market their brands

Agility PR Solutions

The post How the power of perception helps energy companies market their brands appeared first on Agility PR Solutions. Opportunity outages Although power companies keep the lights on, they are often in the dark when it comes to the benefits of marketing their brand. That’s because the majority of the time a homeowner can’t control who provides their power—it just depends on the location of their home. Then why bother putting money into advertising, […].

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. There are complex interactions between differing audiences, because many energy companies are both consumer brands and wholesale suppliers. Fossil fuel and nuclear industries have vocal environmental critics, but alternative energy sources have critics too. Energy companies have some of the farthest-reaching issues of any industry—their concerns literally are spread the whole world over.

How the 2017 Solar Eclipse Created a Silver Anvil Opportunity for Duke Energy

PRSay

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. The exact center of the eclipse’s path of totality was set to land at the company’s World of Energy facility at Oconee Nuclear Station, a 14,000-square-foot science education hub in Seneca, S.C. However, in the months leading up to the eclipse, Duke Energy learned that the public’s awareness of it was limited.

Husky Energy uses its newsroom to address refinery explosion

PR Daily

The organization that owns the refinery, Canadian-based Husky Energy, received praise for how involved it was in responding to the incident. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 27, 2018. Husky Energy (@HuskyEnergy) April 27, 2018. Second explosion sends thick black smoke into air at Husky Energy Refinery in Superior, WI.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy. “We Upon its merger with Progress Energy in 2012, Duke Energy became the largest electrical utility in the nation, Efthimiou says. After 54 years at Duke Energy, arborist Cordy Williamson knows one thing for sure: People love trees, and they're willing to fight for them.

I Can’t Use National Media

Mora Communications

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough. But you’re wrong; you can interest the national media.

The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around. All of their problems will be over. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, it doesn’t happen that way.

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Of course, you should enjoy the feeling of having done the right thing, generating clean, renewable energy and helping the planet move towards a sustainable future. Any dirt on the panels reduces efficiency and cuts into your energy savings. When Google studied the performance of their solar panel system in California, they found that cleaning the panels annually, at the end of winter, increased the energy yield by 12% [1]. Solar EnergyInvesting in solar panels is a.

Decoding Brand Relationships

Doctor Spin

Let’s give it a try: The Referral Energy Theory. Envision a relationship as a canister for energy. To get a better understanding of this, we must add another dimension to the Relationship Energy Theory. PR is all about relationships. But how does it work?

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UK Media Moves including BBC Radio 4, InTheSnow, the FT and more

Cision

Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter. Media Blog

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PRoust Questionnaire: Kim Blanchette

PR Conversations

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. In various positions, I’ve been prone to TB, whether in economic development, working to commemorate the service and sacrifice of our veterans, or ensuring energy development is safe and environmentally responsible.

On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

Electric energy. In fact, Kathy Korman Frey , the Chief Hot Momma at the Hot Mommas Project, described it as “electric energy” when she wrote about her keynote at the 2010 Women Grow Business Boot Camp , which was a half-day bootcamp for women entrepreneurs and those who want to join their ranks that I organized a couple of years ago in my capacity as then-editor of Women Grow Business (a terrific blog, you should read it regularly).

Geben House Rules: Design Your Day

prTini

Design your day” means identifying ways to structure your day or week in a way that maximizes energy and productivity. Map Out Your Energy. A helpful exercise I’ve found in designing your day is mapping out your energy levels. Knowing your own daily energy flow can help you design your day to work accordingly. Understanding both your energy sources and your times of peak energy can help you design your day to maximize creativity and productivity.

UK Media Moves including BBC Radio 4, InTheSnow, the FT and more

TrendKite

Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

UK Media Moves including Refinitiv, BBC News, Bloomberg and more

Cision

Chris Mangham now LPC Global Loans Editor at Refinitiv; Nick Beake appointed Brussels Correspondent at BBC News; Paul Wallace now Team Leader, energy & commodity news (MENA) at Bloomberg. Media Blog

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UK Media Moves including the New Statesman, the FT, React News and more!

Cision

David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News. Media Blog

Energy 120

UK Media Moves including Refinitiv, BBC News, Bloomberg and more

TrendKite

Chris Mangham now LPC Global Loans Editor at Refinitiv; Nick Beake appointed Brussels Correspondent at BBC News; Paul Wallace now Team Leader, energy & commodity news (MENA) at Bloomberg

Why ‘going green’ is a great PR move—and how to do it

Agility PR Solutions

By making your business more energy efficient, using renewable energy where possible and recycling more, you can lower the business’ carbon footprint and do your bit in the fight to save our planet. There are, however, several reasons to embrace eco-friendly practices which are more directly beneficial to your business. Taking steps to save our […]. The post Why ‘going green’ is a great PR move—and how to do it appeared first on Agility PR Solutions. Public Relations brandin

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UK Media Moves including the New Statesman, the FT, React News and more!

TrendKite

David Tomchak will be Head of Digital and Innovation at the New Statesman, Myles McCormick is now US Energy Reporter for the FT, and Guy Montague-Jones is appointed Analysis Editor at React News

8 Brand Voices We ? Like Whoa

Onclusive

I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat

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The Productivity Challenge: Are Convenience Apps Making Us Less Productive?

Ronn Torossian

Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away. Today’s workplace culture is all about productivity and the practice of increasing it. We now have exercises that can be done to practice concentration and mindfulness. And more options are available for […]. The post The Productivity Challenge: Are Convenience Apps Making Us Less Productive? appeared first on.

4 Pitfalls of Brand Journalism to Avoid

Onclusive

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do. Perhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Messaging isn’t a one-time deal.

3 Core Elements of a Sustainable Content Strategy

Prowly

Of course, this term is quite commonly used to describe things like energy sources, farming methods, or economic practices. What is sustainability? Some dictionaries define it as “the ability to be maintained or continued at a certain rate or level for an extended length of time.”

4 lessons from the PR techniques of the solar power industry

Agility PR Solutions

It has a very specific purpose, and as an energy source, is a fairly unique part of people’s lives that few other companies or industries can match. However, as an alternative energy source that has had to work hard to earn recognition in a very well-established field, […]. Solar power might seem like a niche industry. The post 4 lessons from the PR techniques of the solar power industry appeared first on Agility PR Solutions. Analysis Public Relations trends

How To Master Branding in 2018

Ronn Torossian

To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends. When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

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Wood upgrades to a comprehensive social newsroom

Presspage

Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors. Wood is a global leader in the delivery of project, engineering and technical services to energy and industrial markets.

Are You Being A Leadership Role Model?

PR Expanded

When we tell our people to come into our offices with solutions, not problems, and when we let them know, via our words, tone, and energy, that we believe they have the ability to do so, we’re giving them a tremendous gift.

PR Aikido: 3 Techniques For Winning In The Media

Onclusive

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect.

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4 tips for improving and expanding your PR firm in 2019

Agility PR Solutions

With the new year comes a sense of renewed vigor and energy, which is precisely what you need when you intend to expand your PR agency in 2019. Expansion is not something that can happen overnight. It requires careful planning to ensure that you achieve optimum success. The below guide features the steps necessary to […]. The post 4 tips for improving and expanding your PR firm in 2019 appeared first on Agility PR Solutions. Public Relations profession

3 outreach campaign metrics that will double your success

Axia PR

Most companies focus their energy and resources on designing and implementing their marketing campaigns and underestimate the importance of measuring the results. How to measure your strategy performance. It’s very important to understand that measuring your results will help you improve your future outreach campaigns. Measurement Strategy

Workplace personality types and how they can work together

PR Daily

This particular personality test assigns each person a four-letter type (like INFP) and focuses on four dimensions of personality: energy source, cognitive style, values and self-management. The energy dimension refers to the way you interact with people in your environment.

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5 tips for PR pros looking to work on sustainability

PR Daily

These industries span (but are certainly not limited to) clean-tech, waste management, renewable energy, ag-tech (agricultural technology) or anything relevant to the future of the earth and its inhabitants—humans, fauna and flora. . Are you looking for more meaning in your chosen vocation?

Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. A recent report from Scott PR’s client Clean Energy Group and Meridian Institute shines a spotlight on the importance of energy for this emerging demographic, and how a transition to resilient power could save their lives in the face of climate change.

Amid multiple crises, a California utility overhauls its leadership team

PR Daily

For California energy company PG&E, significant structural change must also be cosmetic. In doing so, it hopes it can convince stakeholders and critics that it won’t be the same energy provider that apparently started wildfires last year, leading to multiple deaths and billions in property damage. In addition, climate change is making natural disasters more destructive, and shifts to green energy are upending the industry. “We

A Million Egos

HMA Public Relations

Projects like that are often short-term and high-energy and typically involve […]. HMA Public Relations has been involved with dozens of successful restaurant openings over the years. The post A Million Egos appeared first on HMA Public Relations. PR and HMA PR