Duke Energy powers up its new brand journalism site
MARCH 4, 2016
Yet Duke Energy’s new brand journalism site , launched Feb. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy. “We Duke Energy successfully interested a broadcast outlet last year.
Media monitoring and analysis: examining energy industry challenges
APRIL 11, 2017
The energy industry, broadly speaking, matches all three of these challenging conditions. There are complex interactions between differing audiences, because many energy companies are both consumer brands and wholesale suppliers.
The Public Relations Grand Slam
AUGUST 12, 2015
One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around.
Earning the Right to Innovate
JANUARY 19, 2015
The energy industry is trusted by only 48 percent to implement fracking. Oil prices have collapsed, from over $100 per barrel, to $50 per barrel, in the past year as hydraulic fracturing and other energy production technologies provide new sources of supply.
Three Ways to Improve Your Stage Presence
JUNE 27, 2011
Energy, impromptu storytelling, and social apps. A colleague further framed this challenge so well and asked, How can I make my energy more consistent from a stage presence point of view? Communication Speaking energy Jill Foster public speaking stage presence
I Can’t Use National Media
AUGUST 31, 2015
We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.
8 Brand Voices We ? Like Whoa
FEBRUARY 13, 2015
I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat
The Power of Storytelling in PR
MARCH 14, 2016
Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times.
Climate Change: Top 100 Influencers and Brands
DECEMBER 9, 2015
Countries will be expected to commit to reducing greenhouse gas emissions and de-carbonizing electricity production, by relying less on fossil fuels and looking to harness more renewable sources of energy. US Secretary of Energy. Climate and Energy Campaigner at Greenpeace.
6 Pro Tips to Create Bigger Buzz for Your Business
JULY 20, 2015
Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world.
Sustainability: Top 100 Influencers and Brands
MARCH 2, 2016
The decisions and collaborative work of sustainability-focused organizations, businesses and individuals must take into account aspects like natural resource and energy use, and include an awareness of all the ways they can be tracking and alleviating their greenhouse gas emissions.
How to Get Back on Track After the Holiday Season
DECEMBER 30, 2015
This way you will start your week with a lot of energy and will be able to easily handle everything is thrown at you at work. To have more energy you need energy. By Corina Manea. Holidays come and go, sometimes in a blink of an eye.
13 Fortunate Truths about PR
APRIL 21, 2016
To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.
Are You Juggling Too Many Social Media Sites?
MARCH 23, 2016
If they put all their energy into Twitter, what about all that money they’re leaving on the table over on Instagram? By seeing which social sites sent the most traffic to your website, you know which are the most successful and which you should put more energy into.
#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness
JULY 17, 2015
Second, the new semester gets underway with a renewed energy and excitement for all of us. It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.
How to Achieve Your PR Goals When the Novelty Wears Off
JANUARY 17, 2017
But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? If you want to be successful you know you need to set goals. Corina Manea shares how to achieve your PR goals in 2017 without burning out.
My tbbr heart and mind
APRIL 27, 2017
tbbr is in a good place and has a bright future, it is being bold and moving into new territory with a renewed energy and passion for growth. Dawn Warwick , our Deputy Managing Director and Finance Manager, is leaving theblueballroom on 27 April to take the next big step in her career.
Five Tips to Combat Your Daily PR Stress
JUNE 22, 2015
Working too much, finding yourself over-extended and depleting every last bit of energy out of your body is not good for you personally or professionally. By taking time to refuel (daily) and not waiting weeks or months, you will find a renewed focus, energy and creativity.
Why Your PR Program Isn’t Gaining Traction
ImPRessions - Crenshaw Communications
AUGUST 11, 2016
It takes time and energy, not only from the PR agency or team, but from the client. It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority.
Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort
Rock the Status Quo
NOVEMBER 19, 2014
Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? 10,908.
The Role of The Social CEO in Your Crisis Communications
AUGUST 12, 2014
It takes time and energy to build a community of trust. In other words, if building trust is a strong crisis preparedness strategy, where do you think you should be focusing some of your trust-building energy?
42 Communications and Public Relations Jobs Available Now
SEPTEMBER 23, 2016
of Energy’s Office of Energy Efficiency , BCS Inc., Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email email@example.com. Academia/Government.
The Horrible Case of Unwritten Rules
MARCH 31, 2015
In the early days of Arment Dietrich ,we had what we called the energy center—a group of cubicles in the middle of the room where all the interns sat. It was called such because, well, there was a lot of energy in there. By Gini Dietrich.
4 Pitfalls of Brand Journalism to Avoid
AUGUST 13, 2015
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
Your Origin Story. Got one? You should.
APRIL 11, 2015
But he invested a great deal of time, energy and even money to get to this event so he could speak to people who would support his cause. Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old.
[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future
FEBRUARY 12, 2015
It often takes time and a lot of energy to find the proper contact info for people you want to network with, until now. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.
The introvert's guide to working in communications
JANUARY 1, 2015
My energy gets zapped by people (classic description of an introvert), and the way I rejuvenate my energy is to walk alone. I build relationships 1:1: I don''t do well in large groups, but I put a lot of time and energy into building and maintaining relationships one to one.
Bacardi Limited implements spirited environmental measures
JULY 14, 2015
Since 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent.
Seven Acts of Random Courtesy After You Land
PR Job Coach
JUNE 27, 2013
I appreciate that you want to focus your energies on the new job. As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig.
6 Tips For Picking The Right PR Firm For You
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2016
When requesting proposals, would you rather hear from firms who are good at filling out lots of paperwork, or agencies that spend valuable time and energy on creative ideas and effective strategies?
What to do if your job sucks!
PR Job Coach
JULY 24, 2013
Find other outlets for your creative energy and drive. You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do?
Donald Trump and the Question of Leadership. How Does He Measure Up?
DECEMBER 9, 2015
Know that alternative energy sources are a good thing. Yes, it does look like he’s in the middle of saying “Go F k Yourself.” ” The type of leader you are depends on your character.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Niche identified, build your community around the members’ energy. Tinker and respond to where the energy lies. It took on energy when readers of the post shared, commented on, and began to populate a Google sheet. By Scott Guthrie.
In Marketing, Try To Always Take The High Road
The Stalwart Blog
MARCH 15, 2017
Health and well-being deteriorate in large part due to the amount of energy required to maintain that emotion. Give people a reason to feel good about themselves and, in return, those products and services that helped bring out that positive energy.
Troll Control: Fabulous Tips From Four Experts
Rock the Status Quo
OCTOBER 27, 2015
Let’s give them less of a spotlight, and focus our energy on customer service. Every community manager worries about trolls.
4 yoga principles that can be applied to PR
DECEMBER 12, 2015
Focus your energy. Tapas, one of the 10 living principles of yoga, is about directing all of your energy toward the task at hand. Using your energy in a more disciplined way can help you stay focused and enthusiastic about your current project.
61 Communications and Public Relations Jobs Available Now
APRIL 14, 2017
Manager, Media Relations , Securing America’s Energy Future, Washington, DC. Group Manager, Social Impact & Energy Communications , Powell Tate, Washington, DC. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently.
Efficiency! Balancing Time, Effort and Results
JANUARY 2, 2015
As we say goodbye to 2014 and move into a new year, we have the opportunity to step back and think about how to kick things off with renewed energy and plenty of perspective. While many blogs will have a list of “Top 10 ways to improve work in 2015″ we thought it would be […]. The post Efficiency! Balancing Time, Effort and Results appeared first on LTPR.
Before You Launch Your #Podcast, Consider these Five Tips
MAY 24, 2016
” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success.
3 Must-Do’s (Right Now) to Make 2015 Crisis-Free
JANUARY 5, 2015
They certainly aren’t the only things you should be looking at, but finding time and budget to put energy to the following three must-do’s will go a long way in helping your organization be crisis-free this year. Happy New Year!