Video: Energy UK CEO on PR for stakeholder engagement, social media and crisis

Stephen Waddington

In the second interview Koray Camgoz speaks to Lawrence Slade, CEO, Energy UK, the trade association representing the electricity and gas sectors. Energy UK membership covers more than 90% of both UK power generation and the energy supply market for UK homes.

Husky Energy uses its newsroom to address refinery explosion

PR Daily

The organization that owns the refinery, Canadian-based Husky Energy, received praise for how involved it was in responding to the incident. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 27, 2018.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy. “We Duke Energy successfully interested a broadcast outlet last year.

Energy 106

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. There are complex interactions between differing audiences, because many energy companies are both consumer brands and wholesale suppliers.

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Of course, you should enjoy the feeling of having done the right thing, generating clean, renewable energy and helping the planet move towards a sustainable future. Any dirt on the panels reduces efficiency and cuts into your energy savings. Solar Energy

I Can’t Use National Media

Mora Communications

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

Decoding Brand Relationships

Doktor Spinn

Let’s give it a try: The Referral Energy Theory. Envision a relationship as a canister for energy. To get a better understanding of this, we must add another dimension to the Relationship Energy Theory. PR is all about relationships. But how does it work?

Brand 52

Geben House Rules: Design Your Day

prTini

Design your day” means identifying ways to structure your day or week in a way that maximizes energy and productivity. Map Out Your Energy. A helpful exercise I’ve found in designing your day is mapping out your energy levels.

PRoust Questionnaire: Kim Blanchette

PR Conversations

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. In various positions, I’ve been prone to TB, whether in economic development, working to commemorate the service and sacrifice of our veterans, or ensuring energy development is safe and environmentally responsible.

On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

Electric energy. But outside of the fact that my husband is a wonderful person, he’s one of those men who doesn’t get frightened by this electric energy. Personal Public Relations Shonali Burke holi international womens day pink ghetto women's empowerment women's energy

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. No matter what vertical market you are in, there is no shortage of competition.

B2B 99

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Messaging isn’t a one-time deal.

4 tips for improving and expanding your PR firm in 2019

Agility PR Solutions

With the new year comes a sense of renewed vigor and energy, which is precisely what you need when you intend to expand your PR agency in 2019. Expansion is not something that can happen overnight. It requires careful planning to ensure that you achieve optimum success.

Energy 103

4 Pitfalls of Brand Journalism to Avoid

AirPR

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

How To Master Branding in 2018

Ronn Torossian

To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

How To 283

8 Brand Voices We ? Like Whoa

AirPR

I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat

Brand 231

Are You Being A Leadership Role Model?

PR Expanded

When we tell our people to come into our offices with solutions, not problems, and when we let them know, via our words, tone, and energy, that we believe they have the ability to do so, we’re giving them a tremendous gift.

Wood upgrades to a comprehensive social newsroom

Presspage

Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors.

Workplace personality types and how they can work together

PR Daily

This particular personality test assigns each person a four-letter type (like INFP) and focuses on four dimensions of personality: energy source, cognitive style, values and self-management. The energy dimension refers to the way you interact with people in your environment.

Energy 153

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Or consider this logo from Recast Energy , an energy company that focuses on turning biomass into green electricity and thermal energy for industrial businesses. Plus, it imprints a sense of competence and reliability that customers look for in energy companies.

Trends 291

Infographic: How to use chatbots to expand your Facebook following

PR Daily

However, keeping up with the notifications and continually posting authentic messages can take too much of your time and energy. Social media is a crucial element for connecting with your audience.

An A to Z guide to marketing and PR agency management

Stephen Waddington

Don’t over complicate it, save your energy for clients. Energy – agencies should be high energy environments. Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire.

Agency 117

Warming up for the Great North Run

Stephen Waddington

Avoid burning too much energy too fast. #5 6 Energy boost Use an energy gel or sweets to maintain energy levels before you think you need them. Keep plenty of energy back as you turn towards South Shields and smell the sea.

Energy 104

3 tips to improve your content marketing

Axia PR

Companies today are investing more energy and time on content creation and delivery. The volume of information flung at people daily can be staggering, if not paralyzing. Social media platforms continue to hone algorithms to deliver desired content, while attempting to box out the noise. For some companies, this is an obstacle. For others, an opportunity. Public Relations Featured Social Media Online Public Relations

Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Prowly

You wouldn’t spend your time and energy coordinating a birthday party without promoting it. Promotion is a critical component of anything you want to raise awareness about. What would be the point? You’d be the only one there, and that’d be a sad party.

Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

Adversity draws people together and creates focus and energy; harnessing that energy to shape a new future is one of the best ways of putting a crisis experience to good use. By Jonathan Hemus.

Bacardi Limited implements spirited environmental measures

PR Daily

Since 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent.

The Art of the Linguistic Kill Shot

Flack's Revenge

Here’s why (see the YouTube video for the full interview): Adams said that to persuade you need to “move people’s attention and energy where you want it… and away from something you don’t want people to talk about.

Energy 170

Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch

Cision

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. While I keep track of agricultural issues, my primary focus now is on energy, climate change, bioenergy, rural energy, and renewable energy including biofuels, wind, solar, hydro, marine, and nuclear. I prefer to receive pitches which relate directly to this energy focus. Jonathan H.

How to Build Your Professional Brand

Maine PR Maven

I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication. The post How to Build Your Professional Brand appeared first on | The PR Maven. Branding Know - Like - Trust Personal Brand

Wey aye pet, it’s a canny run

Stephen Waddington

Avoid burning too much energy too fast. #5 6 Energy boost. Use an energy gel or sweets to maintain energy levels before you think you need them. Keep plenty of energy back as you turn towards South Shields and smell the sea.

Energy 122

In Marketing, Try To Always Take The High Road

The Stalwart Blog

Health and well-being deteriorate in large part due to the amount of energy required to maintain that emotion. Give people a reason to feel good about themselves and, in return, those products and services that helped bring out that positive energy.

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Flack's Revenge

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

Energy 222

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

Second, the new semester gets underway with a renewed energy and excitement for all of us. It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

Energy 343

There’s PR, and there’s PR. Spot the difference.

Mark My Words

Moreover, it’s had the energy and creativity to keep moving the needle and drive the message into the minds of not only the bank, but of the crowd. A story keeps rolling these days if it has momentum and energy to keep it stoked.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

Second, the new semester gets underway with a renewed energy and excitement for all of us. It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

Energy 330

Cracking the PR Code

Doktor Spinn

Here we go: The Relationship Energy Model. Envision a relationship as a canister for energy. From the model with relationships as positive/negative energy canisters, we can deduct two key insights for cracking the PR code: 1. PR is all about relationships.

Five Tips to Combat Your Daily PR Stress

PR Expanded

Working too much, finding yourself over-extended and depleting every last bit of energy out of your body is not good for you personally or professionally. By taking time to refuel (daily) and not waiting weeks or months, you will find a renewed focus, energy and creativity.

Energy 421

How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

88 Acres , written by Jennifer Warnick, took an ordinarily dry subject of energy-saving software solution, and told a powerful story of discovery and reflection. and his unique approach to energy conservation. Press releases have been teetering on the edge of death for years now.