Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. There are complex interactions between differing audiences, because many energy companies are both consumer brands and wholesale suppliers.

Husky Energy uses its newsroom to address refinery explosion

PR Daily

The organization that owns the refinery, Canadian-based Husky Energy, received praise for how involved it was in responding to the incident. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 26, 2018. Husky Energy (@HuskyEnergy) April 27, 2018.

Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy. “We Duke Energy successfully interested a broadcast outlet last year.

Energy 101

Solar Panel Maintenance and Cleaning: What You Need to Know

Axia PR

Of course, you should enjoy the feeling of having done the right thing, generating clean, renewable energy and helping the planet move towards a sustainable future. Any dirt on the panels reduces efficiency and cuts into your energy savings. Solar Energy

I Can’t Use National Media

Mora Communications

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around.

Decoding Brand Relationships

Doktor Spinn

Let’s give it a try: The Referral Energy Theory. Envision a relationship as a canister for energy. To get a better understanding of this, we must add another dimension to the Relationship Energy Theory. PR is all about relationships. But how does it work?

Brand 52

PRoust Questionnaire: Kim Blanchette

PR Conversations

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. In various positions, I’ve been prone to TB, whether in economic development, working to commemorate the service and sacrifice of our veterans, or ensuring energy development is safe and environmentally responsible.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

He said it takes time and energy to get a flywheel spinning, but once it’s spinning, it requires very little energy to maintain and opens up the opportunity for new gains. No matter what vertical market you are in, there is no shortage of competition.

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On Pink High Heels, Holi and International Women’s Day

Waxing UnLyrical

Electric energy. But outside of the fact that my husband is a wonderful person, he’s one of those men who doesn’t get frightened by this electric energy. Personal Public Relations Shonali Burke holi international womens day pink ghetto women's empowerment women's energy

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Crowdsource Your Team’s Creativity for More Influential Communication

Ron Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Messaging isn’t a one-time deal.

How To Master Branding in 2018

Ron Torossian

To make sure that they’re constantly connecting with their customers in the most successful way possible, most organisations will need to dedicate some of their time and energy to staying ahead of the trends.

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4 Pitfalls of Brand Journalism to Avoid

AirPR

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

8 Brand Voices We ? Like Whoa

AirPR

I woke up today thinking about the amount of passion, time and energy that goes into building something you truly care about. The sheer volume of attention, commitment, and care entrepreneurs must demonstrate day in and day out to realize … Continued. Musings brand voice Canva entrepreneur Gapingvoid Good Eggs Kabbage love MailChimp Quartz Rocketship Education SplashThat

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Wood upgrades to a comprehensive social newsroom

Presspage

Wood provides performance-driven solutions throughout the asset life cycle in the oil & gas, chemicals, environment and infrastructure, power & process, clean energy, mining, nuclear and general industrial sectors.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Or consider this logo from Recast Energy , an energy company that focuses on turning biomass into green electricity and thermal energy for industrial businesses. Plus, it imprints a sense of competence and reliability that customers look for in energy companies.

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Workplace personality types and how they can work together

PR Daily

This particular personality test assigns each person a four-letter type (like INFP) and focuses on four dimensions of personality: energy source, cognitive style, values and self-management. The energy dimension refers to the way you interact with people in your environment.

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3 tips to improve your content marketing

Axia PR

Companies today are investing more energy and time on content creation and delivery. The volume of information flung at people daily can be staggering, if not paralyzing. Social media platforms continue to hone algorithms to deliver desired content, while attempting to box out the noise. For some companies, this is an obstacle. For others, an opportunity. Public Relations Featured Social Media Online Public Relations

Promoting Content: Developing a Content Marketing Strategy (2 of 2)

Prowly

You wouldn’t spend your time and energy coordinating a birthday party without promoting it. Promotion is a critical component of anything you want to raise awareness about. What would be the point? You’d be the only one there, and that’d be a sad party.

There’s PR, and there’s PR. Spot the difference.

Mark My Words

Moreover, it’s had the energy and creativity to keep moving the needle and drive the message into the minds of not only the bank, but of the crowd. A story keeps rolling these days if it has momentum and energy to keep it stoked.

Infographic: How to use chatbots to expand your Facebook following

PR Daily

However, keeping up with the notifications and continually posting authentic messages can take too much of your time and energy. Social media is a crucial element for connecting with your audience.

The Art of the Linguistic Kill Shot

Flack's Revenge

Here’s why (see the YouTube video for the full interview): Adams said that to persuade you need to “move people’s attention and energy where you want it… and away from something you don’t want people to talk about.

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Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

Adversity draws people together and creates focus and energy; harnessing that energy to shape a new future is one of the best ways of putting a crisis experience to good use. By Jonathan Hemus.

Warming up for the Great North Run

Stephen Waddington

Avoid burning too much energy too fast. #5 6 Energy boost Use an energy gel or sweets to maintain energy levels before you think you need them. Keep plenty of energy back as you turn towards South Shields and smell the sea.

Energy 106

Pitching a Veteran Environmental Reporter: Tips from Jonathan H. Harsch

Cision

Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. While I keep track of agricultural issues, my primary focus now is on energy, climate change, bioenergy, rural energy, and renewable energy including biofuels, wind, solar, hydro, marine, and nuclear. I prefer to receive pitches which relate directly to this energy focus. Jonathan H.

How to Build Your Professional Brand

Maine PR Maven

I was interviewed by Rigzone Magazine about personal branding for energy industry executives. Here’s a link to the publication. The post How to Build Your Professional Brand appeared first on | The PR Maven. Branding Know - Like - Trust Personal Brand

In Marketing, Try To Always Take The High Road

The Stalwart Blog

Health and well-being deteriorate in large part due to the amount of energy required to maintain that emotion. Give people a reason to feel good about themselves and, in return, those products and services that helped bring out that positive energy.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

Second, the new semester gets underway with a renewed energy and excitement for all of us. It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

Energy 350

And One More thing… David Carr Deconstructs Apple’s Media Playbook

Flack's Revenge

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

Energy 222

Cracking the PR Code

Doktor Spinn

Here we go: The Relationship Energy Model. Envision a relationship as a canister for energy. From the model with relationships as positive/negative energy canisters, we can deduct two key insights for cracking the PR code: 1. PR is all about relationships.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

Second, the new semester gets underway with a renewed energy and excitement for all of us. It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

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How to Improve Your Press Release Best Practices with Storytelling

B2B PR Sense

88 Acres , written by Jennifer Warnick, took an ordinarily dry subject of energy-saving software solution, and told a powerful story of discovery and reflection. and his unique approach to energy conservation. Press releases have been teetering on the edge of death for years now.

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

I learned from personal experience that if I consumed too much other people’s content, I often left with little time or energy to produce original content. They have also helped me tap into the divine energy and be connected with the universal energy of love.

How to Get More Mileage from the Marketing Content You Create

Stern + Associates

Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group. Content Marketing Digital Marketing blogging strategy content marketing content marketing strategy

Five Tips to Combat Your Daily PR Stress

PR Expanded

Working too much, finding yourself over-extended and depleting every last bit of energy out of your body is not good for you personally or professionally. By taking time to refuel (daily) and not waiting weeks or months, you will find a renewed focus, energy and creativity.

Energy 421

Innogy energizes its global comms strategy

Presspage

Innogy is Germany’s leading energy company, with revenue of around €44 billion, more than 40,000 employees and activities in 16 countries across Europe.

CARMA panel discusses trends in renewables and climate change media coverage

Media Bullseye

On April 20, 2017, CARMA sponsored Renewables and Climate Change: Global Media and Business Perceptions , a panel discussion on the media coverage and business implications of renewables, energy supply, and climate change. Energy Association.

Marketing Coordinator - Newark, NJ

Flack Me

Company: IDT Energy Location: Newark, New Jersey Industry: Marketing - Research Career Level: Early Career (1+ yrs experience) Minimum Education: Certification Job Status: Full Time Salary Range: $45,000 - $55,000

Avoid these Fatal Press Release Errors

PR Fuel

Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable.

How to Make Your Strategy Sessions More Useful

Flack Me

Category: Flack Me Summary: Strategic planning can seem like a waste of time and energy, probably because we’ve learned that "strategic planning" is where great ideas go to die

5 metrics you should measure in PR

Axia PR

Without a goal, the time, energy and money you spend on acquiring and aggregating data will leave you directionless. Creating specific and measurable goals is vital to establishing a foundation for successful integration of data analysis to business strategy. So, which analytics matter most in public relations? Typical key performance indicators (KPIs) include marketing campaign ROI; profits analyzed for variables, such as product, region, salesperson, etc.;

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world.

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