Duke Energy powers up its new brand journalism site

PR Daily

Yet Duke Energy’s new brand journalism site , launched Feb. A piece on the problem of bats killed by wind turbines demonstrates that the company isn’t taking a Pollyanna approach to renewable energy. “We Duke Energy successfully interested a broadcast outlet last year.

PRoust Questionnaire: Kim Blanchette

PR Conversations

This may sound pandering and cheesy, but it’s right now, working with my team at the Alberta Energy Regulator, as well as the opportunity to volunteer as an executive with the Canadian Public Relations Society. In various positions, I’ve been prone to TB, whether in economic development, working to commemorate the service and sacrifice of our veterans, or ensuring energy development is safe and environmentally responsible.

Trending Sources

The Public Relations Grand Slam

Mora Communications

One of the primary reasons people become disenchanted with public relations is because of what I call the grand slam mentality. Too many people believe that next TV interview or magazine article is going to be “it”. It’s going to change their lives. That one story will turn it all around.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. There are complex interactions between differing audiences, because many energy companies are both consumer brands and wholesale suppliers.

Geben House Rules: Design Your Day

prTini

Design your day” means identifying ways to structure your day or week in a way that maximizes energy and productivity. Map Out Your Energy. A helpful exercise I’ve found in designing your day is mapping out your energy levels.

I Can’t Use National Media

Mora Communications

We live in the information age. If you’re resourceful and inventive enough, you can come up with an interesting story, hook, or idea that will interest the national media. I know you think that you could never garner national media – your story’s simply not exciting enough.

13 Fortunate Truths about PR

PR Matters

To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.

The Power of Storytelling in PR

Cision

Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times.

Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

Adversity draws people together and creates focus and energy; harnessing that energy to shape a new future is one of the best ways of putting a crisis experience to good use. By Jonathan Hemus.

6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world.

Energy 122

The Role of Native Advertising in Your Content Marketing Strategy

Prowly

With traditional online advertising in a tailspin, marketers have invested much of their energy into content creation, casting a wide net for eyeballs via both owned and earned channels. However, the saturation problem presents itself with rising force: creating great content alone does not cut it anymore, and distribution is stalling. The answer? The post The Role of Native Advertising in Your Content Marketing Strategy appeared first on Prowly Magazine.

#PRStudChat August Anniversary Discussion: Celebrating Six Years of PR Learning & Career Readiness

PR Expanded

Second, the new semester gets underway with a renewed energy and excitement for all of us. It may be August, but at #PRStudChat, we are feeling like its New Year’s Eve. So we’re ready to celebrate and look forward to some really exciting things that are happening in the collegiate PR world.

Donald Trump and the Question of Leadership. How Does He Measure Up?

PR Matters

Know that alternative energy sources are a good thing. Yes, it does look like he’s in the middle of saying “Go F k Yourself.” ” The type of leader you are depends on your character.

Are You Juggling Too Many Social Media Sites?

Cision

If they put all their energy into Twitter, what about all that money they’re leaving on the table over on Instagram? By seeing which social sites sent the most traffic to your website, you know which are the most successful and which you should put more energy into.

Five Tips to Combat Your Daily PR Stress

PR Expanded

Working too much, finding yourself over-extended and depleting every last bit of energy out of your body is not good for you personally or professionally. By taking time to refuel (daily) and not waiting weeks or months, you will find a renewed focus, energy and creativity.

Content Marketing: How to Get Ridiculously Awesome Reach With Minimal Effort

Rock the Status Quo

Can you imagine the fantastic reach you could earn for your content if using SlideShare with dedicated time and energy – backed by a specific, focused content strategy? 10,908.

8 sticky note walls to keep our team on track

Frederik Vincx

There are four steps to get to the end result, and we timebox all of them to keep the energy high. While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much.

Why Your PR Program Isn’t Gaining Traction

ImPRessions - Crenshaw Communications

It takes time and energy, not only from the PR agency or team, but from the client. It’s a good time for people in the public relations business. It seems that companies of all stripes have discovered the power of PR and are giving it high priority.

Energy 104

Your Origin Story. Got one? You should.

ReimaginePR

But he invested a great deal of time, energy and even money to get to this event so he could speak to people who would support his cause. Wes Moore: Wes Moore was a troubled youth whose father dropped dead in front of him when he was 4 years old.

Energy 113

Seven Acts of Random Courtesy After You Land

PR Job Coach

I appreciate that you want to focus your energies on the new job. As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

It often takes time and a lot of energy to find the proper contact info for people you want to network with, until now. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.

Tools 111

Bacardi Limited implements spirited environmental measures

PR Daily

Since 2006, Bacardi has reduced energy use by more than 25 percent and water use by 54 percent.

What to do if your job sucks!

PR Job Coach

Find other outlets for your creative energy and drive. You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do?

42 Communications and Public Relations Jobs Available Now

Media Bullseye

of Energy’s Office of Energy Efficiency , BCS Inc., Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government.

The introvert's guide to working in communications

PR Daily

My energy gets zapped by people (classic description of an introvert), and the way I rejuvenate my energy is to walk alone. I build relationships 1:1: I don''t do well in large groups, but I put a lot of time and energy into building and maintaining relationships one to one.

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Let’s give them less of a spotlight, and focus our energy on customer service. Every community manager worries about trolls.

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

There’s new energy on the left, resulting in a backlash among Trump supporters, which triggers more division, and so on. The common public relations wisdom about brands and politics is that they don’t mix.

Brand 86

6 Tips For Picking The Right PR Firm For You

ImPRessions - Crenshaw Communications

When requesting proposals, would you rather hear from firms who are good at filling out lots of paperwork, or agencies that spend valuable time and energy on creative ideas and effective strategies?

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Or consider this logo from Recast Energy , an energy company that focuses on turning biomass into green electricity and thermal energy for industrial businesses. Plus, it imprints a sense of competence and reliability that customers look for in energy companies.

Why Hate Is Not A Sustainable Brand

The Stalwart Blog

Maintaining a brand built on divisiveness and bullying takes a lot of energy, more so than hope and inclusiveness. It requires an incredible amount of energy to battle multiple fronts simultaneously and for extended periods of time.

7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Does your product development team invest time and energy in new solutions it thinks your customers will want. Are you dissatisfied with the results of your marketing campaigns? Are you uncertain where to focus your marketing efforts to get the biggest bang for your buck?

The Role of The Social CEO in Your Crisis Communications

Melissa Agnes

It takes time and energy to build a community of trust. In other words, if building trust is a strong crisis preparedness strategy, where do you think you should be focusing some of your trust-building energy?

Efficiency! Balancing Time, Effort and Results

LTPR

As we say goodbye to 2014 and move into a new year, we have the opportunity to step back and think about how to kick things off with renewed energy and plenty of perspective. While many blogs will have a list of “Top 10 ways to improve work in 2015″ we thought it would be […]. The post Efficiency! Balancing Time, Effort and Results appeared first on LTPR.

Lessons from the UK’s top media and public relations blogger

Stephen Waddington

Marcel’s energy and fresh point of view quickly earned him attention. The role of the old is to inspire the young. An inspirational story about how motivated students that work hard, finish first.

13 Truths About PR ? How Many Do You Believe In?

PR Matters

To do it right, you must expect to commit and invest serious time, energy and resources into it for the long-term.

The Deep Work Habits of 28 Highly Productive People

ZudePR

When I get involved in a project, I analyse the people I will be dealing with and try to assess the true cost of getting involved which includes the extra time and energy that disorganised people can drain from you. I had SO much more time and energy – so I do it often now.

SEO 62

4 yoga principles that can be applied to PR

PR Daily

Focus your energy. Tapas, one of the 10 living principles of yoga, is about directing all of your energy toward the task at hand. Using your energy in a more disciplined way can help you stay focused and enthusiastic about your current project.

Understanding Paid vs. Earned Influencer Relationships

Cision

From an influencer’s perspective, a lot of time and energy is required to interact with a brand and talk about it. While we’ve learned about the differences between paid, owned, and earned media , there’s a new frontier coming to light.

Before You Launch Your #Podcast, Consider these Five Tips

PR Expanded

” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success.

Can Educators Become Micro-Influencers?

Karen Freberg

Think about where you stand, what you are strong in, and where you need to go to invest more time and energy to improve in the areas that may not be strong. There always seems to be a new term or group of audience members that are taking the spotlight away from others. First it was bloggers.

8