March, 2024

article thumbnail

Kate Middleton And The Palace’s PR Problems

ImPRessions - Crenshaw Communications

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed the presence of cancer following her abdominal surgery in January, she was undertaking “preventative chemotherapy” on the advice of her medical tea

Privacy 332
article thumbnail

The Power of Media: How Traditional and Social Media Influence the US Electorate 

Onclusive

Discover the power of traditional and social media in impacting the US electorate. Onclusive’s deep dive into media influence.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Crafting Public Policy Communications for Effective Advocacy | Blog

Business Wire

What is Public Policy? Public policy impacts various aspects of everyday life, influencing the rules, regulations, and standards that govern society. Transportation, healthcare, education, housing – public policy encompasses laws, regulations, and initiatives that influence the distribution of resources, the provision of services, and the regulation of conduct within a society.

Policies 268
article thumbnail

15 Brand Story Examples to Get Inspired By (w/ Tips & Templates)

Prowly

Jimmy couldn’t really tell if he had opened his eyes, that’s how dark it was. In fact he wasn’t even sure he was still alive. All he could remember was the bloody red dress of that “something” which definitely wasn’t his date and certainly was not a person. Wondering what comes next? Next is your […] The post 15 Brand Story Examples to Get Inspired By (w/ Tips & Templates) appeared first on Prowly Blog.

Examples 209
article thumbnail

The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

article thumbnail

7 ways to leverage geocoding for targeted public relations: A strategic approach

Agility PR Solutions

In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing campaigns and predicting outcomes. Location intelligence involves visualizing and analyzing geospatial data.

Publicity 192

More Trending

article thumbnail

PR And SEO: Why They’re Better Together

ImPRessions - Crenshaw Communications

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). While many see PR and SEO as two separate and unrelated disciplines, there are many places where the two overlap. In fact, brands can actually improve SEO with a thoughtful PR program. What is SEO?

SEO 203
article thumbnail

How do Women Impact Brand Identity 

Onclusive

This Women's History Month, we look at the vital role women play in shaping brand identity and championing cultural improvements.

Brand 195
article thumbnail

Measuring the Success and ROI of Your Press Releases | Business Wire Blog

Business Wire

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences. As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution.

article thumbnail

Boost Your Reach: 3 Ways to Reach More Readers

PRSay

Quick! Which would you rather read? Itron, Inc. (NASDAQ: ITRI), which is innovating the way utilities and cities manage energy and water, announced that it’s working together with Maryland’s largest gas and electric utility, Baltimore Gas & Electric (BGE), to connect and manage 260,000 Itron smart streetlights across the utility’s service territory.

Energy 172
article thumbnail

The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

article thumbnail

7 top-notch ways to show appreciation for your remote employees

Agility PR Solutions

Hey there, captains of the digital workspace! If you’re steering a team across this wild internet ocean, it’s crucial to drop anchor occasionally and show some much-needed appreciation. A little love goes a long way, especially when your crew is remote. But how do you give virtual pats on the back that actually resonate? Fear […] The post 7 top-notch ways to show appreciation for your remote employees appeared first on Agility PR Solutions.

Employee 180
article thumbnail

Funky ice cream and big chunks of values

Steve Barrett on PR

Unilever’s decision to divest its ice cream business, including social activist brand Ben & Jerry’s, is just one of the myriad stories from the past week that test the mettle of PR pros now working directly at the heart of business and reputation.

article thumbnail

What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation.

Agency 182
article thumbnail

Spring Cleaning Hacks

PR for Anyone

Spring Cleaning Made Easy Ah, springtime – a season of renewal, fresh beginnings, and, of course, the annual tradition of spring cleaning. As someone who’s navigated through countless spring cleaning sessions, I understand the struggle all too well. But fear not, because I’m here to share with you some of my tried-and-true methods to make this year’s spring cleaning not only bearable but downright enjoyable.

Chemicals 130
article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

The Intersection of AI, Fake News, & Racial Bias | Business Wire Blog

Business Wire

In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries. Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias.

Blogging 257
article thumbnail

How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. It's more than a one-off success story; it's a compelling display of strategy, execution, and results that can attract new clients and showcase your talent. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

article thumbnail

5 considerations for hiring a social media manager for your business

Agility PR Solutions

Social media is a key marketing asset. It’s how you generate leads, connect with customers, and drive sales. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media strategy. That said, hiring a social media manager isn’t a decision […] The post 5 considerations for hiring a social media manager for your business appeared first on Agility PR Solutions.

article thumbnail

Business Social Media Strategy Success: A Few Tactical Tips

Lauri Pehar Borsh

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits. Here are some simple ways to start making meaningful improvements. […] The post Business Social Media Strategy Success: A Few Tactical Tips appeared first on Laurie Pehar Borsh Digital PR.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Top Ways To Lose An Industry Award in 2024

ImPRessions - Crenshaw Communications

It might feel like 2024 has just started, but in the tech PR business , “awards season” has a way of creeping up on PR and marketing teams. It’s important decide early which achievements, leaders, and stories you want to highlight. Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures.

Industry 170
article thumbnail

Life Rewritten: Composing Your Legacy with Carrie KC West

PR for Anyone

Carrie KC West is an author, transformational story coach, and Founder of the Storytellers Academy – an organization dedicated to empowering individuals to review their life story, and assisting them to change and rewrite the parts that they wish to edit. In this episode, Carrie sits down with Christina to discuss her journey from a challenging upbringing to being a late bloomer in her career and personal life.

Film 130
article thumbnail

25 years of PRWeek Awards reflect massive change in PR industry

Steve Barrett on PR

Over 800 PR pros gathered at Cipriani Wall St. Thursday night to honor an industry that has evolved exponentially since the first ceremony in February 2000 and is truly demonstrating its value.

Industry 148
article thumbnail

How the ‘Watchful Waiting’ Framework can help your brand when faced with misinformation

NewsWhip

Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise.

Brand 147
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Senior lawyer says it is unethical not to use AI

Stuart Bruce

The second most senior judge in England and Wales has said that lawyers may soon have to use artificial intelligence as it is potentially unethical … © Stuart Bruce - Senior lawyer says it is unethical not to use AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

article thumbnail

How Public Relations Can Build Trust in the Age of Cybersecurity

5W PR

In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. Understandably, most people tend to hang onto their precious personal information, and one slip-up can transform a devoted customer into an unseen phantom in the digital world. That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm.

Publicity 146
article thumbnail

Does B2B marketing respect their prospect’s time?

Sword and the Script

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I think we don’t respect consumers’ time.” His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”.

B2B 138
article thumbnail

From Crisis to Connection: Suicide Prevention Education with Deborah Casello

PR for Anyone

Deborah Casello is the President and Founder of KEYS 365, a group of highly skilled individuals dedicated to offering effective, personalized, cost-free assistance in an effort to prevent suicide. She also offers workshops designed to train volunteers to understand the best practices for assisting those in need. In this episode, Deborah highlights the critical role of empathy and proactive support in suicide prevention.

Education 130
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Business must continue to do the right thing on social issues

Steve Barrett on PR

The economic situation has tightened in the past 12 months and the prevailing sentiment about so-called wokeness is more febrile. But as the economy improves, business should redouble efforts to engage all stakeholders.

Blogging 147
article thumbnail

How to Write a Great Press Release: Best Practices, AI Tips & Examples

Prowly

They say all press is good press, but is it really? “All publicity is good publicity” supposedly comes from the 19th century circus owner, Phineas Barnum. And that’s exactly where we should leave it. In the 19th century. In reality it is crucial to shape your narrative and deliver it to the right media, not […] The post How to Write a Great Press Release: Best Practices, AI Tips & Examples appeared first on Prowly Blog.

Examples 118
article thumbnail

Expert Strategies for Navigating 2024’s Election Uncertainties

Stern + Associates

TIME Magazine named 2024 “not just an election year. It’s perhaps the election year.” As countries around the world – from the U.S. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? In an eye-opening Q&A, Rawi Abdelal , world-renowned Harvard Business School professor of international management, explains the importance of embracing stability, the dangers of generative AI and m

Strategy 133