B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market.

How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

Market Priming: Setting Conditions for a Product Launch

Sword and the Script

Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Businesses spend big money to launch to products. Production. Production is certainly a critical condition to be set.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone.

Did Roku’s IPO Coverage Smoke Its Product Launch News?

Zignal Labs

The post Did Roku’s IPO Coverage Smoke Its Product Launch News? appeared first on Zignal Labs

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed?

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show.

The Reality of the Oculus Rift VR Product Launch

TrendKite

Mark Zuckerberg has been touting the launch as a step "towards the future of computing." Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter.

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch.

Effective Communications Post-Launch

HMA Public Relations

Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. The post Effective Communications Post-Launch appeared first on HMA Public Relations. Inspired by L.C.

So you want coverage on your product?

Axia PR

2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Those statistics track closely to the 4Ps of Marketing – product, price, place and promotion. A year after starting the role, a new retail CMO was frustrated.

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How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. It has a huge impact on not only the success of the launch, but also the brand itself.

5 Ways PR Can Help Successfully Launch a Product

TrendKite

Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities to generate some buzz.

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!).

Infographic: How to replicate Apple’s marketing triumph

PR Daily

Even with the large price tag that accompanies its products, the tech giant somehow continues to have consumers queuing up at its doors every time it releases one of its new products. Keep consumers guessing and excited in the build up to your next product launch.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account. Social media and public relations might seem like an odd pair upon first inspection.

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. Public relations is an intensely competitive industry.

3 tips for establishing a strong client/agency partnership

PR Daily

At the start of a new year or ahead of a new product launch, it’s important to come together and agree on what great results look like. The next year, it’s coverage in auto trade publication Automotive News , to help establish credibility of a product launch in a new market.

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I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The success or failure of a PR program can hinge on a variety of factors, most of which are within our control.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Here is just a sampling of circumstances where a press release can amplify your message: New product launches. Updates to existing products. Include infographics with key statistics and data, photos of your product, or a video demonstration.

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Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

How to Launch a New B2B Product with Success. Recently updated earlier this year, this post offers a fresh perspective on what brands need to know before launching their new product or service. How can you make your new product launch the best that it can be?

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Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Cision

Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Show photos of your product being used.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch. Pairings are everywhere in our society.

The Pitch Perfect Playlist

Barokas

Whether it’s a product launch, funding news or a data report, most client announcements follow a similar trajectory: draft pitch, revise pitch, spend countless hours pitching, revise pitch again, pitch some more, receive coverage.

The Best of 2018: Our Most Popular PR Posts of the Year

B2B PR Sense

With every business and startup vying for recognition for their products and services, how do you get your message heard above the noise? How to Launch a New B2B Product with Success. There's just one final phase that you'll have to nail: the product launch.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times….

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

Cision

You want your product launch to be just right, but you worry that it won’t be. From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It’s important to develop research and data that speaks to core themes, messages and products. Media love data.

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How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe?

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In the age of social media, why are press releases still necessary?

PR Daily

Provide proprietary content to bring visitors to your website to find out more about your company and products. Besides the usual press release topics—new hires, transactions, product launches, etc.—you