Finding the Story in Your Product Launch


So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?

How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. Public Relations product launch

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone.

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch.

The Reality of the Oculus Rift VR Product Launch


Mark Zuckerberg has been touting the launch as a step "towards the future of computing." Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show.

So you want coverage on your product?

Axia PR

2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch

5 Ways PR Can Help Successfully Launch a Product


Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities to generate some buzz.

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!).

The Perfect Pair: How to Use Events to Amplify Major Company Announcements


Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch. Pairings are everywhere in our society.

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. Establishing a new business or product launch. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents.

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How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. Tech PR and media relations are sometimes a bit like dating.

I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

Journalists Weigh In on What Works and What Doesn't at Media Events

Flack Me

Whether it’s a new product launch, holiday gift guide feature or professional panel, there’s one thing that media want, and that’s interesting content to share with their audience Category: Flack Me Summary: If you’ve worked in PR for a least a few years, you’ve likely, in some way, been involved with hosting or planning a media event.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

You must identify why people use your product, what problem does it solve and how your community members can help each other succeed using your tools. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018.

How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe?

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4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)


You want your product launch to be just right, but you worry that it won’t be. From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. What makes a winning public relations program?

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PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media.

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Some of the best pitches tie a client product or service to pop culture coverage.

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Why It’s Hard to Measure PR in the First Place


What you really want to know is when and where notable articles about product launches and other company news publish.

How Your News Release Can Help the Media Do Their Job


Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive.

Blogging Tips for PR Pros

PR Expanded

I’ve “covered” book releases, product launches, and restaurant openings. A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc.

Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Surprises? Great for parties and gifts, but not so great for public relations.

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Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

Campaigns in B2B marketing are common around product launches, where traditionally these include basics such as: a press release announcing the new product to the market. an email about announcing the new product to customers or prospect.

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.

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3 Reasons Monitoring Competitors Boosts Your Brand


Predict product development. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce.

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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.

The Future of Twitter

The Proactive Report

His tweet about a new Tesla product launch resulted in a $900 million increase in value. The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away.

How Can PR Help Launch a Product?


If you’re ready to release a new product, you obviously think it is good. Here are some of the key ways that PR can support your product launch. Former Apple executive, Jean-Louis Gassée, once said, “Advertising is saying you’re good.

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not.

Summer Is A Perfect Time For PR Analytics


September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. By Seedepth. It’s hard to believe, but July is here and Summer if flying by.

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases


Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Show photos of your product being used.

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

You have big news coming up, like a major company or product launch. The NY Times recounted the history of companies that launched big there: In 2007, Twitter had its “South by” moment, a tipping point for the company in which many people began to use the service more actively.