B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market. Right off the bat, your new product or service will have to compete against a sea of noise. We've collected our top 8 secrets to take your product launch strategy from standard to exceptional.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Not allowing the PR team enough time to do their job – More than once in my career I’ve found out about a “really important” product launch a week before the news was supposed to go out.

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Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. To make sure your product launch is on track, you can take a closer look at these three T-Swift lyrics below: “Cause Darlin I’m a Nightmare Dressed like a Daydream”.

Market Priming: Setting Conditions for a Product Launch

Sword and the Script

Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Businesses spend big money to launch to products. In my experience, and with a few exceptions, launches always seem to be a chaotic mad-dash to the finish line. Production. Production is certainly a critical condition to be set. With a new product in development, it’s surely aimed at solving customer pain-points.

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. But before you can move on, there’s just one more important job to take care of: Your product’s story. They’re just the tangible components of a product.

How to Use PR to Make Your Next Product Launch a Success

Prowly

Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch.

How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). I wanted to continue to earn passive income for products I had built, instead of sacrificing the sweet sunshine day-in and day-out in front of a computer. How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Not allowing the PR team enough time to do their job – More than once in my career I’ve found out about a “really important” product launch a week before the news was supposed to go out.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. Not allowing the PR team enough time to do their job – More than once in my career I’ve found out about a “really important” product launch a week before the news was supposed to go out.

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report. One long-standing challenge with product launches is the relative short spike of attention it generates, only to retract back to normal levels of interest shortly thereafter. However, this might be a public relations tactic of the past.

Product launch pitfalls—exploring the top reasons B2B launches fail across channels

Agility PR Solutions

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot. The fact is, B2B buyers are used to the seamless buying process they experience as consumers—making the pressure for product sellers […].

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report. One long-standing challenge with product launches is the relative short spike of attention it generates, only to retract back to normal levels of interest shortly thereafter. However, this might be a public relations tactic of the past.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. How will your content support the product launch?

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. Will the product be ready for show time?

Did Roku’s IPO Coverage Smoke Its Product Launch News?

Zignal Labs

The post Did Roku’s IPO Coverage Smoke Its Product Launch News? appeared first on Zignal Labs

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. Why is the product or service needed?

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. It’s not because people don’t care about a new product, it’s just that there’s a new product introduced to the market every day. That wasn’t the case when we launched the Ultimaker 3 this past October….

The Reality of the Oculus Rift VR Product Launch

TrendKite

Mark Zuckerberg has been touting the launch as a step "towards the future of computing." Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter. The founder of Oculus, Palmer Luckey, even delivered a headset to the first customer in Alaska. Media Monitoring

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Effective Communications Post-Launch

HMA Public Relations

Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. The post Effective Communications Post-Launch appeared first on HMA Public Relations. Featured PR and HMA PR PR Observations and Preferences PRGN Public Relations Client Engagement Effective Product Launch engagement HMA Public Relations L.C. Inspired by L.C.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Instagram offers new ‘Product Launch’ sticker. Instagram will introduce new ways to help creators and brand managers share information about new products. The feature enables users to set reminders about product launches they want to follow, to preview product details and to buy the product once it’s available, all without leaving the platform. have decided to remove the product from their shelves.

4 Tips to Launch Your First Effective PR Campaign

Tribe Builder Media

Are you ready to launch your first PR campaign and dive into the crazy but fun world of public relations? One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on. In this article for Entrepreneur Magazine , our CEO shares 4 Tips for launching your first effective PR campaign.

4 Tips to Launch Your First Effective PR Campaign

Tribe Builder Media

Are you ready to launch your first PR campaign and dive into the crazy but fun world of public relations? One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on. In this article for Entrepreneur Magazine , our CEO shares 4 Tips for launching your first effective PR campaign.

So you want coverage on your product?

Axia PR

2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch

20+ Press Release Examples to Draw Inspiration From in 2021

Prowly

Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. Searching for the best press release examples?

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. We've seen impressive results when we incorporate influencer marketing tactics into product launches. It has a huge impact on not only the success of the launch, but also the brand itself. How to launch a new product with influencer marketing tactics.

Are your media events unforgettable?

PR Daily

Enter PR Daily’s 2019 Media Relations Awards and tell us about your press tours, product launches and more. The final extended deadline is May 10. The post Are your media events unforgettable? appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

7 steps to creating a successful PR strategy for your business

Agility PR Solutions

Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out?

Report: Twitter seen as most valuable social media network for journalists

PR Daily

However, brand presence on social media can be crucial for reporters looking to cover your latest product launch or other news story. However, the bird app’s grip might be slipping, which shows the dangers of placing all your media relations eggs in one basket.

5 Ways PR Can Help Successfully Launch a Product

TrendKite

Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities to generate some buzz. After all, the “If you build it, they will come,” model only works in old baseball movies. In real life, you have to make sure the market knows what you’ve got. Here’s how PR can help. PR Strategy

How Contributed Articles Can Boost Your PR Program

Garrett Public Relations

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles. What’s a […].

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Maine PR Maven

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity. The post Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention appeared first on | The PR Maven. Branding Building Relationships LinkedIn Media

10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Why communicators must be responsible for getting the information they need

PR Daily

As PR professionals, we’ve all faced challenging assignments—a product launch, corporate initiative, or crisis response—where we feel ill-equipped to mount a successful campaign or formulate an effective strategy.

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!). We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch.

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service.

Inside Experian’s bid to help consumers boost their credit scores

PR Daily

This is the biggest product launch in Experian’s history.”. Those were the words used again and again leading up to the launch of Experian Boost. But this was an unprecedented, industry-first product that would enable U.S. It was more than a product launch; the new offering was awakening a new way of thinking about who Experian is as a company and what our role in society should be. A product launch has refocused our sense of purpose.

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. There are huge tech launches, social movements, and hard news stories breaking every day.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

Their attention is not on business developments or product offerings. Cease All Non-Essential Press Releases and Launches. Press releases and launches are a key part of any PR strategy, especially B2B PR. So put off that press release or product launch until things calm down.

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products.