B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market.

How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

Market Priming: Setting Conditions for a Product Launch

Sword and the Script

Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Businesses spend big money to launch to products. Production. Production is certainly a critical condition to be set.

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. Public Relations product launch

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed?

Did Roku’s IPO Coverage Smoke Its Product Launch News?

Zignal Labs

The post Did Roku’s IPO Coverage Smoke Its Product Launch News? appeared first on Zignal Labs

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show.

The Reality of the Oculus Rift VR Product Launch

TrendKite

Mark Zuckerberg has been touting the launch as a step "towards the future of computing." Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter.

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch.

Effective Communications Post-Launch

HMA Public Relations

Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. The post Effective Communications Post-Launch appeared first on HMA Public Relations. Inspired by L.C.

So you want coverage on your product?

Axia PR

2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. Those statistics track closely to the 4Ps of Marketing – product, price, place and promotion. A year after starting the role, a new retail CMO was frustrated.

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How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. It has a huge impact on not only the success of the launch, but also the brand itself.

5 Ways PR Can Help Successfully Launch a Product

TrendKite

Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities to generate some buzz.

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

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10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account. Social media and public relations might seem like an odd pair upon first inspection.

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!).

Infographic: How to replicate Apple’s marketing triumph

PR Daily

Even with the large price tag that accompanies its products, the tech giant somehow continues to have consumers queuing up at its doors every time it releases one of its new products. Keep consumers guessing and excited in the build up to your next product launch.

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

How to Launch a New B2B Product with Success. Recently updated earlier this year, this post offers a fresh perspective on what brands need to know before launching their new product or service. How can you make your new product launch the best that it can be?

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10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Here is just a sampling of circumstances where a press release can amplify your message: New product launches. Updates to existing products. Include infographics with key statistics and data, photos of your product, or a video demonstration.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.

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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Campaign Launch. Pairings are everywhere in our society.

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

For data-driven campaigns that rest on surveys or other research information, your data bureau will need to launch its survey or analysis well ahead of time. Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works.

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Cision

Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Show photos of your product being used.

Coming Out on Top of a PR Crisis

Critical Mention

Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. Domino’s. Houston Rockets. What do all of these brands have in common?

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Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

After all, who can you believe when faced with a constant barrage of companies touting their products and services as "the best" or "the longest lasting?" We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it.

Blogging Tips for PR Pros

PR Expanded

I’ve “covered” book releases, product launches, and restaurant openings. A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times….

How to Protect Your Brand in a PR Crisis

AirPR

Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.”

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B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Any exciting company news -- such as product launches, awards, or expansions -- is perfect to fuel the interest of your audience on social media. Then you could post a short video (perhaps a how-to video for a new product) and links to more information.

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4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)

Cision

You want your product launch to be just right, but you worry that it won’t be. From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters.

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How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe?

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How to Pick the Best Content Promotion for Your Marketing

Beyond PR

You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.

How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Supporting a product launch? If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before.

6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

Many boutique PR firms specialize in specific aspects of public relations, such as launch PR , reputation management , or thought leadership. Develop a specialty, such as online reputation management or product launches.

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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. What makes a winning public relations program?

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