9 winning tips for a flawless virtual product launch
Agility PR Solutions
DECEMBER 5, 2024
An engaging and interactive virtual product launchbolstered by careful planning and effective promotional campaignscan create the hype and buzz you need.
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Agility PR Solutions
DECEMBER 5, 2024
An engaging and interactive virtual product launchbolstered by careful planning and effective promotional campaignscan create the hype and buzz you need.
Agility PR Solutions
MARCH 16, 2025
Are you planning a product launch? Successful product launches are equally about finding a good product-market fit as they are about communicating effectively with your target audience. Youve done the first bit by building a product youre proud of and your customers will love.
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5W PR
NOVEMBER 12, 2024
From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector.
5W PR
OCTOBER 15, 2024
Understanding the Target Audience The first step in a successful CPG product launch is understanding the target audience thoroughly. Distribute press releases to announce new product launches, partnerships, or company milestones. Use displays, banners, and other materials to promote the product at retail locations.
Prowly
APRIL 23, 2021
Product launches involve lots of moving parts, all of which have to be synchronized to deliver success. A PR team is among the most important of those parts and is tasked with generating the coverage and attention that is the oxygen of any product launch. Having a detailed PR roadmap can lead to more and […].
Agility PR Solutions
JUNE 16, 2022
Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any small business owner.
PR Fuel
MAY 23, 2025
Every year, more than 30,000 other pro… Read more The post 11 Key Steps to Planning a Fresh Product Launch appeared first on eReleases. Whether you’re a startup entering the market or an established business unveiling a new offering, your success depends on careful planning, execution, and timing.
Agility PR Solutions
APRIL 14, 2025
Modern PR professionals now need to handle international tasks that include product launches in Europe, media tours across Southeast Asia and panel talks […] The post Global PR campaigns: How to prepare your team for international media tours and events first appeared on Agility PR Solutions.
5W PR
DECEMBER 15, 2022
A successful product launch is important so that a product can reach its target market and build a customer base. For a successful product launch, drafting a press release is not enough. A launch strategy is essential and given below are tips for a successful product launch.
Agility PR Solutions
APRIL 1, 2024
An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your product launch campaign was a success? Sure, sales are fine and everything seems to be going smoothly, but that’s just scratching the surface.
Agility PR Solutions
SEPTEMBER 26, 2024
Marketers at times don’t think about customer perception of a product and don’t spend enough time on that angle. Organizations have […] The post 4 steps for adding product positioning to your product-launch strategy appeared first on Agility PR Solutions.
PR Fuel
MAY 19, 2024
But to make sure your launch is a success, you need to have a. Read More The post Leveraging PR for Your New Product Launch Strategy appeared first on eReleases. It’s your chance to show the world what you’ve been working on and get people buzzing about your latest creation.
PR Fuel
FEBRUARY 25, 2022
The interesting part is the way they approached their release about the product launch. If their product launch wasn’t enough to attract news stories, a guaranteed interview with the CEO definitely would have. The post 4 Press Release Samples for a Product Launch appeared first on eReleases.
Agility PR Solutions
JANUARY 18, 2024
This guide is your party planner, showing you how to blend PR and tech in your go-to-market strategy to throw a launch party that everyone remembers. […] The post Product launch planning: Integrating PR and tech in your go-to-market strategy appeared first on Agility PR Solutions.
Notified
NOVEMBER 13, 2024
Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.
Agility PR Solutions
OCTOBER 20, 2024
You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story.
Agility PR Solutions
MAY 2, 2023
The process will determine your product’s success in the market, which is why you’ll need a great product launch press release.
5W PR
JANUARY 2, 2025
Whether its a product launch, company announcement, or relationship-building opportunity, events should create lasting impressions and add meaningful value. These events are ideal for product launches or brand partner announcements and require a mid-size budget for a more intimate, curated experience.
Onclusive
JUNE 2, 2021
A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .
5W PR
JANUARY 30, 2025
The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.
ImPRessions - Crenshaw Communications
OCTOBER 12, 2022
Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.
5W PR
OCTOBER 24, 2024
With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.
Prowly
FEBRUARY 19, 2021
Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. Searching for the best press release examples? You came to the right place. ? And rightly […].
PR in High Definition
NOVEMBER 22, 2024
For example, when working on a PR Campaign for a new product launch, instead of spending hours manually gathering information on current market trends or competitor launches, we can lean on ChatGPT to quickly research and summarise what we need to know.
Sword and the Script
NOVEMBER 26, 2024
The same survey shows marketing spend is poised for an increase across the board: 9% increase in digital marketing spend; 9% increase in customer relationship management; 7% increase in brand building; 6% increase in CX; 1% increase in product launches; and 3% increase in new service launches.
5W PR
FEBRUARY 5, 2025
Influencer marketing is shifting as creators are partnering with brands to create content surrounding these product offerings. Beauty product launches from South Korean companies were particularly noteworthy, with cutting-edge skin analysis tools and AI-based beauty assistants. The key takeaway from CES?
Onclusive
JULY 13, 2021
23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. In addition, they tested a new strategy leveraging industry experts for their product launches.
Onclusive
AUGUST 10, 2021
For example, a product launch article could be rewritten from the customer perspective. What other content might you have that can provide objective information and advice to those who need it the most? Another effective strategy is localizing your content.
Ronn Torossian
FEBRUARY 8, 2024
Building anticipation through strategic product launches PR is instrumental in […] The post The Power of PR in Shaping the Consumer Technology Industry appeared first on. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.
Prowly
JUNE 26, 2025
Typically written by a media relations or communications team, it's used in response to crises, product launches, or news events involving the brand. So, why write a PR statement? Brands that are transparent and credible follow up on the state of things. TRY PROWLY FOR 7 DAYS FREE What if a PR statement becomes the story itself?
5W PR
FEBRUARY 2, 2025
As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world.
PR Daily
JUNE 13, 2025
The water is already filled with obstacles and opportunities: leading the charge against deepfakes, disinformation, and threats to intellectual property; driving upskilling initiatives, evolving roles, and organizational structures; and supporting new product launches.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.
Agility PR Solutions
JUNE 22, 2025
Imagine this: Your latest product launch has captured the attention of many website visitors. Your display ads and content marketing are driving traffic, but the carts stay only half full.
Notified
JUNE 5, 2025
Introducing Personalized Pitch: Get More Coverage, Faster Public Relations Introducing Personalized Pitch: Get More Coverage, Faster Jun 5, 2025 8:00:09 PM 2 min read How AI Is Changing the News: What PR and IR Pros Must Do Now Investor Relations How AI Is Changing the News: What PR and IR Pros Must Do Now Jun 4, 2025 2:56:24 PM 3 min read How Top (..)
Remote PR Jobs
MAY 28, 2025
A PR specialist might be drafting a product launch pitch in the morning, coordinating with an editor by lunch, and responding to a media inquiry in the afternoon. Their goal is to make sure the right message reaches the right audience at the right time.
Onclusive
AUGUST 3, 2021
Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market?
Prowly
DECEMBER 4, 2024
Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Scenario 1. Your mention browser now only shows the mentions for this keyword.
Prowly
FEBRUARY 18, 2025
Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. The end result is (ideally) an increase in revenue as well. These are the critical steps you don't want to miss. #1 The tagline Got Milk?
Cision
JANUARY 8, 2018
Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. Our worst fear is missing a message that needed immediate attention! .
ImPRessions - Crenshaw Communications
MARCH 18, 2022
In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .
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