3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

B2B Product Launch Secrets: How to Wow Your Audience

B2B PR Sense

A new product launch is an exciting time for any business, no matter the size. How can you make sure that you not only get it right but plan a spectacular B2B product launch? Every year, there are zillions of new products that come to market.

Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. Public Relations product launch

Finding the Story in Your Product Launch

ReimaginePR

So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?

Market Priming: Setting Conditions for a Product Launch

Sword and the Script

Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Businesses spend big money to launch to products. Production. Production is certainly a critical condition to be set.

How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

8 B2B Product Launch Mistakes That Need to Stop Now

B2B PR Sense

Your B2B product launch is an exciting, albeit stressful, time. The last thing you want is for avoidable B2B product launch mistakes to cripple your launch. While your launch is not on the same league as world wars and mass injustice, the veracity of this quote applies to many areas of life, including your product launch. The bottom line: You can avoid many product launch woes when you learn from the mistakes of others.

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report.

Corporational Determinism — The New Paradigm for Product Launching

Doctor Spin

We used to do product launches to… launch new products. We see many big tech companies do big launches on the regular despite not having anything but heavily overstated iterative advancements to report.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

Instagram offers ‘Product Launch’ stickers, Credit Suisse’s COO departs over spying scandal, and how communicators will use email in 2020

PR Daily

Instagram offers new ‘Product Launch’ sticker. Instagram will introduce new ways to help creators and brand managers share information about new products. have decided to remove the product from their shelves.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed?

Crashing Your Way to Success with New Product Launches: How SHIFT Helped Launch the Ultimaker 3

Shift Communications

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch.

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone.

Did Roku’s IPO Coverage Smoke Its Product Launch News?

Zignal Labs

The post Did Roku’s IPO Coverage Smoke Its Product Launch News? appeared first on Zignal Labs

The Reality of the Oculus Rift VR Product Launch

TrendKite

Mark Zuckerberg has been touting the launch as a step "towards the future of computing." Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter.

Effective Communications Post-Launch

HMA Public Relations

Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. The post Effective Communications Post-Launch appeared first on HMA Public Relations. Inspired by L.C.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show.

4 Tips to Launch Your First Effective PR Campaign

Tribe Builder Media

Are you ready to launch your first PR campaign and dive into the crazy but fun world of public relations? One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on. In this article for Entrepreneur Magazine , our CEO shares 4 Tips for launching your first effective PR campaign.

4 Tips to Launch Your First Effective PR Campaign

Tribe Builder Media

Are you ready to launch your first PR campaign and dive into the crazy but fun world of public relations? One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on. In this article for Entrepreneur Magazine , our CEO shares 4 Tips for launching your first effective PR campaign.

So you want coverage on your product?

Axia PR

2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. It has a huge impact on not only the success of the launch, but also the brand itself.

Are your media events unforgettable?

PR Daily

Enter PR Daily’s 2019 Media Relations Awards and tell us about your press tours, product launches and more. The final extended deadline is May 10. The post Are your media events unforgettable? appeared first on PR Daily.

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Maine PR Maven

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches.

5 Ways PR Can Help Successfully Launch a Product

TrendKite

Product launches are exciting. Whether it is your first offer to the market, or a new addition to your portfolio, a product launch is the perfect time to leverage your PR capabilities to generate some buzz.

How to Launch a New B2B Product People Will Line Up For

B2B PR Sense

A new B2B product launch is an exciting time for any company -- especially if this is your first one! We know the time and energy it takes to create a new product. The question you're now faced with is how to launch a new B2B product and then create the buzz it deserves.

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How Contributed Articles Can Boost Your PR Program

Garrett Public Relations

Initiatives like product launches, customer wins and new hires have traditionally been popular topics for press releases. When considering a public relations approach to get your company in the news, you may focus on newsworthy announcements. But what do you do in between the news peaks? One option is to pursue contributed articles. What’s a […].

Inside Experian’s bid to help consumers boost their credit scores

PR Daily

This is the biggest product launch in Experian’s history.”. Those were the words used again and again leading up to the launch of Experian Boost. But this was an unprecedented, industry-first product that would enable U.S.

Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!).

Infographic: How to replicate Apple’s marketing triumph

PR Daily

Even with the large price tag that accompanies its products, the tech giant somehow continues to have consumers queuing up at its doors every time it releases one of its new products. Keep consumers guessing and excited in the build up to your next product launch.

Want the Best PR? Avoid These 8 Big PR Mistakes

B2B PR Sense

Whether it's a product launch or a new brand-wide initiative, you need to show how it serves the greater good (beyond your brand) and why the journalist's audience will want to know about it. Ah.the good ol' relationship between journalists and PR professionals.

I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

PR Lessons From Twitter

ImPRessions - Crenshaw Communications

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account. Social media and public relations might seem like an odd pair upon first inspection.

Survey: 8 terrible PR practices that will doom your pitch

PR Daily

Your story—whether it’s a product launch or a brand-wide initiative—must have value for the journalist’s audience. Fractl polled 500+ journalists about their top peeves. Here’s what you need to know. Ah, the good ol’ relationship between journalists and PR professionals.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. Public relations is an intensely competitive industry.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

When 23andMe measured the impact of its blog alongside earned media placements, it found that a blog post about a product launch drove just as much traffic to its website as earned media on the same launch. For years, certain assumptions have dominated PR strategy and tactics.

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Remember, differentiation doesn’t have to be a technology product or service, although superior tech is an asset. Photo by Daniel Von Appen.

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