3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

Product Launch Lessons from Taylor Swift

Shift Communications

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. Public Relations product launch

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How To: Measure Success For a Product Launch

Waxing UnLyrical

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.

Market Priming: Setting Conditions for a Product Launch

Sword and the Script

Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Businesses spend big money to launch to products. Production. Production is certainly a critical condition to be set.

How to Plan Content for Your Product Launch

Beyond PR

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show.

Finding the Story in Your Product Launch


So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

3 Ways to Screw up Your Product Launch

Shift Communications

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.

So you want coverage on your product?

Axia PR

2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.

5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

The Worst Stereotypes About PR People

ImPRessions - Crenshaw Communications

Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. It’s a joke in our business that no one outside public relations really understands what we do.

4 Frightening Fears You Should Have as a Business Owner (and How to Harness Them)


You want your product launch to be just right, but you worry that it won’t be. From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters.

Blogging Tips for PR Pros

PR Expanded

I’ve “covered” book releases, product launches, and restaurant openings. A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc.

Summer Is A Perfect Time For PR Analytics


September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. By Seedepth. It’s hard to believe, but July is here and Summer if flying by.

The Future of Twitter

The Proactive Report

His tweet about a new Tesla product launch resulted in a $900 million increase in value. The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away.

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.

How To Pick The Right PR Firm In 2017

ImPRessions - Crenshaw Communications

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe?

Instagram Video Changes: Is Longer Better For Brands?


Think tutorials, campaign kickoffs and product launches. It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at the end of March that it will switch from chronological timelines to algorithmic ones.

Social Selling: Turn Relationships Into Revenue


Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social.

Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Surprises? Great for parties and gifts, but not so great for public relations.

TrendKite Advances PR Analytics with Spike Alerts


In understanding this part of PR, TrendKite has launched Spike Alerts , a powerful intelligence capability that makes trend detection possible in a way that’s impossible without the assist of technology. Additionally, it may seem like your competitor’s new product launch was a big deal, but if you don’t receive a spike alert about it, it may be more of a tempest in a teapot than a media hurricane. Competitor Product Launch.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?


You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter.

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. But today so-called “thought leadership” is also relevant to consumer product companies.

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Salesforce #NA14 Crisis: Why Social Listening Matters


KC Brown, senior vice president of product at Cision, reminds us that “you can easily find your vocal users and influencers, and gain insight into how much people depend on you.

How Can PR Help Launch a Product?


If you’re ready to release a new product, you obviously think it is good. Here are some of the key ways that PR can support your product launch. Former Apple executive, Jean-Louis Gassée, once said, “Advertising is saying you’re good.

Out with the old, in with the new: 6 ways to jumpstart your media monitoring and measurement for 2017

Media Bullseye

If you used a monitoring tool for a product launch two years ago and still have all of the keywords and search terms you used in there, maybe it’s time to take a look and see what you can either consolidate or eliminate.

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Steal These 9 Ideas to Inject Visual Appeal Into Press Releases


Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Show photos of your product being used.

How media monitoring can help make you a better writer

Media Bullseye

There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications.

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Here is just a sampling of circumstances where a press release can amplify your message: New product launches. Updates to existing products. Include infographics with key statistics and data, photos of your product, or a video demonstration.

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8 ways to issue successful trade-show press releases

PR Daily

They sit next to hundreds of similar news stories, and reporters are working faster than ever to uncover the most interesting products and services relevant to their readers. Include a show preview, launch news and post show summary. Are you launching several products at this time?

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

If the product or service is new and unusual or the company’s research is groundbreaking, an exclusive (actually a “first-look”) should absolutely be considered, before going out to other media.

Social pix are serious business


You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing …. When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos.

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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn.

Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

B2B is about people as much as products and companies. Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true.

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Don’t Let Breaking News Steal Your PR Thunder

ImPRessions - Crenshaw Communications

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Pity the gaming launch that tried to compete with Pokemon Go this week!).

How Your News Release Can Help the Media Do Their Job


Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive.

3 Reasons Monitoring Competitors Boosts Your Brand


Predict product development. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce.