Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. Product launches are a busy time for any company — you have to start planning and acting months before the official product launch date, and continue making noise long after. A PR Agency’s 6 Steps To A Holistic Product Launch.

Product Launch 52

Product Launch Agency Digital PR Pitching 52

Agility PR Solutions

NOVEMBER 11, 2019

B2B companies are all too aware of increasingly tough competition and the proliferation of product information demands—and new research from product information management (PIM) firm inRiver reveals it’s time for B2B commerce to pivot.

Product Launch 79

Product Launch B2B Consumer Company 79

Shift Communications

DECEMBER 18, 2015

This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.

Product Launch 60

Product Launch Pitching Publicity Media 60

Beyond PR

NOVEMBER 9, 2016

There’s a place in product marketing for telling people what your product does; your thought leadership content isn’t that place. Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. How will your content support the product launch?

Product Launch 85

Product Launch How To Leadership Content Marketing 85

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Media Interviews Communications 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Media Interviews Communications 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Media Interviews Communications 60

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. What’s hard (sometimes) is figuring out how to get the media as excited about it.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Sword and the Script

AUGUST 4, 2015

In the end the point is market education needs to begin long before a product launch. The post Market Priming: Setting Conditions for a Product Launch appeared first on Sword and the Script. Sponsored content. Social (paid and organic). All three of these lists are anything but exhaustive. But it was a rehearsal.

Product Launch 60

Product Launch Marketing Leadership Enterprise 60

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 166

Technology Product Launch B2B Media 166

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.

Pitching 334

Pitching Product Launch Media Meeting 334

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Brand Branding Marketing 88

Agility PR Solutions

APRIL 30, 2023

And the critical aspect when growing an organization is to spread the news about product launches, store openings, or any significant announcements. Businesses use public relations campaigns to raise brand awareness, foster public trust, and enhance reputation.

Strategy 88

Strategy Product Launch Reputation Publicity 88

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. I note action items for both my team and the client, using only the code name for the new product launch because it’s highly confidential. 11:30 p.m.

Pitching 333

Pitching Product Launch Media Meeting 333

Mediagraphix PR

APRIL 24, 2023

Even the best items might fail without the proper advertising, despite the fact that you’ve been working so hard on your new product and are certain of its amazingness. A potent strategy for marketing your product launch and creating attention is public relations (PR).

Product Launch 52

Product Launch Advertising Advertising Publicity 52

PR Fuel

DECEMBER 19, 2022

Did you know that around ninety-five percent of all product launches end up failing? If you try to plan a product launch without implementing the most effective launch strategies, it is possible that you will not be successful. This is why it is a good i.

Product Launch 89

Product Launch Strategy Publicity 89

Waxing UnLyrical

OCTOBER 12, 2016

How To: Measure Success For a Product Launch. Today Elise focuses on building brands for businesses and people, using a savvy mix of content and influencer strategies. She’s passionate about entrepreneurship, making a mess in the kitchen and boxed wine.

Product Launch 40

Product Launch Measurement How To Social Media 40

Prowly

FEBRUARY 19, 2021

Jump straight to press release examples No matter if you’re about to promote a product launch, release a new book, or announce a new hire – you’re probably looking for the best press release examples to get inspired from. Searching for the best press release examples? You came to the right place. ? And rightly […].

Examples 210

Examples Product Launch 210

Beyond PR

SEPTEMBER 21, 2016

If your product is “glitchy” or not working at 100 percent it can be a big turn off for attendees and prospects. Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Shows 40

Trade Shows Product Launch How To Strategy 40

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

Trade Shows 66

Trade Shows Product Launch How To Media 66

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Reputation Analytics 369

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

B2B 88

B2B Marketing Social Media Product Launch 88

Onclusive

JULY 13, 2021

23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. In addition, they tested a new strategy leveraging industry experts for their product launches.

How To 370

How To Case Study Social Media Biotechnology 370

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 317

Marketing Corporate Viral Brand 317

5W PR

SEPTEMBER 13, 2022

Recently, Twitter announced that it would be releasing a brand-new shopping feature titled Product Drops, which will allow companies to tease and promote new product launches inside the platform.

Trends 78

Trends Pinterest Instagram Social Media 78

ImPRessions - Crenshaw Communications

MARCH 18, 2022

In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

Media 296

Media Newspapers Local Writing 296

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. We live in fear of sudden government resignations, a celebrity scandal or untimely passing, or – in tech PR especially — a surprise Apple product launch. Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Communications Trade Shows Media 120

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies.

Interviews 316

Interviews Media Radio Media Training 316

ImPRessions - Crenshaw Communications

JUNE 8, 2022

In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. Traditionally marketing and PR work close together, and in some organizations PR reports in to marketing. In fact, our CEO Dorothy has outlined occasions when PR and marketing must work together.

Publicity 348

Publicity Social Media Advertising Advertising 348

Onclusive

AUGUST 10, 2021

For example, a product launch article could be rewritten from the customer perspective. What other content might you have that can provide objective information and advice to those who need it the most? Another effective strategy is localizing your content.

Strategy 418

Strategy Media Survey Communications 418

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need.

Social Media 130

Social Media Media LinkedIn Product Launch 130

Agility PR Solutions

DECEMBER 10, 2019

Getting the word out about a new product launch, store opening or major announcement is a critical piece of growing a business. But in a world of nonstop marketing messages, how do you cut through the noise and make sure a message stands out? The key is to create a public relations plan that will […].

Strategy 88

Strategy Product Launch Publicity Marketing 88

5W PR

MARCH 18, 2023

Sharing accomplishments, such as product launches and expansion into new markets. Success Aside from establishing a clear brand mission, corporate brands can use corporate communication to showcase their achievements and milestones. It can also create a positive perception of the brand and instill confidence in potential investors.

Company 88

Company Corporate Social Media Communications 88

Onclusive

AUGUST 3, 2021

Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences? Is your brand a startup or a new entrant that needs to establish itself in the marketplace, or is it focused on growing its market share in a mature market?

Media 370

Media Brand Branding Data-Driven PR 370

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important. Our worst fear is missing a message that needed immediate attention! .

Communications 296

Communications Media Interviews Product Launch 296

Cision

JANUARY 8, 2018

Product Launch. Rolling out a new product at a trade show creates excitement which generates more booth traffic and, therefore, draws in more audiences to experience the product at the booth. Fully experiencing a product or service also reduces the chances of writers misrepresenting your new offering.

Company 222

Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. It’s also worth mentioning that in addition to receiving coverage, the Amazon story supported its mission to be the “ Earth’s most customer-centric company.”.

Media 294

Media Strategy Measurement Brand 294