You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases. MORE
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. MORE
But consistency goes beyond the products you develop and customer service you provide. In turn, establishing credibility will help inspire purchases of your products. This free checklist will walk you step by step through your product launch strategy. MORE
Mark Zuckerberg has been touting the launch as a step "towards the future of computing." Facebook's Oculus is finally shipping its first virtual reality headset to consumers who backed it on Kickstarter. MORE
There are many advantages to timing new product or service announcements around trade shows. There are advantages and disadvantages for releasing your new product announcement before, during and after the show. MORE
For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher. MORE
It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. MORE
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. MORE
Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. It’s a joke in our business that no one outside public relations really understands what we do. MORE
2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch MORE
So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch? MORE
Think tutorials, campaign kickoffs and product launches. It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at the end of March that it will switch from chronological timelines to algorithmic ones. MORE
Predict product development. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce. MORE
The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. MORE
A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media. MORE
I’ve “covered” book releases, product launches, and restaurant openings. A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc. MORE
You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing …. When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos. MORE
You want your product launch to be just right, but you worry that it won’t be. From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters. MORE
Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social. MORE
Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Businesses spend big money to launch to products. Production. Production is certainly a critical condition to be set. MORE
KC Brown, senior vice president of product at Cision, reminds us that “you can easily find your vocal users and influencers, and gain insight into how much people depend on you. MORE
In understanding this part of PR, TrendKite has launched Spike Alerts , a powerful intelligence capability that makes trend detection possible in a way that’s impossible without the assist of technology. Additionally, it may seem like your competitor’s new product launch was a big deal, but if you don’t receive a spike alert about it, it may be more of a tempest in a teapot than a media hurricane. Competitor Product Launch. MORE
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. MORE
Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. MORE
You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. MORE
Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. MORE
His tweet about a new Tesla product launch resulted in a $900 million increase in value. The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away. MORE
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. At Macworld in 2007, Apple unveiled the first generation of a revolutionary product: the iPhone. MORE
And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins. MORE
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch. MORE
September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. By Seedepth. It’s hard to believe, but July is here and Summer if flying by. MORE
Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. MORE
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. MORE
Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe? MORE
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. Public Relations product launch MORE
However, it does appear to be a myth under which many people are operating (the recent Chevy product launch seems to be a perfect example). Notice the simple product shot. MORE
The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. But today so-called “thought leadership” is also relevant to consumer product companies. MORE
They sit next to hundreds of similar news stories, and reporters are working faster than ever to uncover the most interesting products and services relevant to their readers. Include a show preview, launch news and post show summary. Are you launching several products at this time? MORE
There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications. MORE
Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Surprises? Great for parties and gifts, but not so great for public relations. MORE
If you used a monitoring tool for a product launch two years ago and still have all of the keywords and search terms you used in there, maybe it’s time to take a look and see what you can either consolidate or eliminate. MORE
Product demos. Product launches. Learn more about branded video with PR Newswire’s Video Production Boot Camp to help you prepare for your next production. MORE
Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Show photos of your product being used. MORE
Product Launch Related Topics Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.
Beyond PR
NOVEMBER 9, 2016
When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics.
Waxing UnLyrical
OCTOBER 12, 2016
And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). How To: Measure Success For a Product Launch. Guest Post by Elise Perkins.
Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. Public Relations product launch
Sword and the Script
AUGUST 4, 2015
Two or three days into the operation, thousands of troops were just about poised to launch an especially dangerous assault across a choke-point. Businesses spend big money to launch to products. Production. Production is certainly a critical condition to be set.
Shift Communications
JANUARY 4, 2017
New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. New products are getting harder and harder to pitch.
Axia PR
JULY 10, 2017
2 ways to make sure you have products and experts available in large media cities. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City or Los Angeles for a review, feature or brief results in coverage in major national outlets. Media Relations Public Relations Featured product launch
ReimaginePR
JUNE 13, 2016
So you’ve got a brand new product that’s about to launch. But before you can move on, there’s just one more important job to take care of: Your product’s story. What, you didn’t think you needed to create a story for your product launch?
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.
Shift Communications
NOVEMBER 10, 2015
For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong.
ImPRessions - Crenshaw Communications
MAY 9, 2016
The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.
Cision
OCTOBER 28, 2016
You want your product launch to be just right, but you worry that it won’t be. From the time we’re children, we are taught that fears are bad. That we shouldn’t be afraid of things that go bump in the night, or of monsters.
The Proactive Report
FEBRUARY 24, 2017
His tweet about a new Tesla product launch resulted in a $900 million increase in value. The one thing you can rely on in Social Media is that there will be change. Each year new networks pop up and some go away.
SeeDepth
JULY 11, 2016
September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. By Seedepth. It’s hard to believe, but July is here and Summer if flying by.
ImPRessions - Crenshaw Communications
MAY 31, 2016
Of course public relations work can involve special events, like red-carpet premieres or elaborately staged technology product launches. It’s a joke in our business that no one outside public relations really understands what we do.
Cision
MARCH 30, 2016
Think tutorials, campaign kickoffs and product launches. It’s safe to say that many Instagram users have been in freak out mode lately. First, the platform announced at the end of March that it will switch from chronological timelines to algorithmic ones.
Cision
FEBRUARY 19, 2016
Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social.
Beyond PR
JANUARY 26, 2017
Product demos. Product launches. Learn more about branded video with PR Newswire’s Video Production Boot Camp to help you prepare for your next production.
PR Expanded
MAY 23, 2017
I’ve “covered” book releases, product launches, and restaurant openings. A Guest Post By Maris Callahan, Director of Public Relations for Donuts Inc.
Beyond PR
AUGUST 18, 2016
But consistency goes beyond the products you develop and customer service you provide. In turn, establishing credibility will help inspire purchases of your products. This free checklist will walk you step by step through your product launch strategy.
ImPRessions - Crenshaw Communications
JULY 10, 2017
A frivolous or irrelevant product. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. It’s pretty simple to avoid pitching irrelevant products or services to media.
ImPRessions - Crenshaw Communications
JUNE 13, 2017
Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Surprises? Great for parties and gifts, but not so great for public relations.
Cision
MAY 11, 2016
KC Brown, senior vice president of product at Cision, reminds us that “you can easily find your vocal users and influencers, and gain insight into how much people depend on you.
Cision
APRIL 13, 2017
Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive.
Polaris
DECEMBER 10, 2014
You can send company news to keep them in the loop and information on upcoming product launches and promotions to drive sales. Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter.
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. But if a full partnership isn’t possible, the engagement can still be a productive one. What is the product launch timeframe?
Beyond PR
APRIL 13, 2016
You can see this for yourself in our new white paper Make Your Product Launch the Start of a Multichannel Content Promotion Plan. Download Make Your Product Launch the Start of a Multichannel Content Promotion Plan for more content distribution tips and multichannel use cases.
Media Bullseye
JANUARY 5, 2017
If you used a monitoring tool for a product launch two years ago and still have all of the keywords and search terms you used in there, maybe it’s time to take a look and see what you can either consolidate or eliminate.
Cision
APRIL 15, 2015
Product Photos. These are great if you’re announcing a new product or product line. By including a visual of the product you’re discussing, you give potential customers more reason to click to your website. Show photos of your product being used.
Media Bullseye
NOVEMBER 30, 2016
There are plenty of logical ways that media monitoring can make you a better PR pro, from helping to prepare for a product launch , spotting problems earlier , developing media lists , to improving crisis communications.
TrendKite
DECEMBER 14, 2016
In understanding this part of PR, TrendKite has launched Spike Alerts , a powerful intelligence capability that makes trend detection possible in a way that’s impossible without the assist of technology. Additionally, it may seem like your competitor’s new product launch was a big deal, but if you don’t receive a spike alert about it, it may be more of a tempest in a teapot than a media hurricane. Competitor Product Launch.
PR Daily
DECEMBER 15, 2015
They sit next to hundreds of similar news stories, and reporters are working faster than ever to uncover the most interesting products and services relevant to their readers. Include a show preview, launch news and post show summary. Are you launching several products at this time?
Cision
JUNE 29, 2016
Predict product development. Besides insights on communication, monitoring can also give your brand a sneak peek at your competitors’ product road maps. Often, a brand’s communication leading up to a product launch will provide clues on what they will announce.
Prakkypedia
JUNE 6, 2017
You might be surprised by how many photography volunteers put up their hand to take snaps at your VIP party or product launch, who actually don’t have a clue what they’re doing …. When it comes to some quick promotion of your business, don’t overlook the good ol’ social photos.
ISEBOX
MARCH 2, 2017
Start by identifying the life sciences conferences, disease awareness days, product launches, and other events you want to cover. Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times….
Beyond PR
APRIL 12, 2016
It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news.
ImPRessions - Crenshaw Communications
JULY 6, 2016
The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. But today so-called “thought leadership” is also relevant to consumer product companies.
Communications Conversations
JULY 23, 2015
However, it does appear to be a myth under which many people are operating (the recent Chevy product launch seems to be a perfect example). Notice the simple product shot.
PR 20/20
OCTOBER 5, 2016
Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
18 
Let's personalize your content