Trending Articles

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

Effective Client Service in 2020

Ronn Torossian

Most brands understand they would benefit from a dedicated public relations team. Whether that might be an in-house team or a contracted team depends a lot on the brand’s goals, budget, administration and intentions. These factors also play a role in the type of client service offered by a PR team.

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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity.

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The clickbait media economy is toxic

Stephen Waddington

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Report: 83% of millennials want brands to align with them on values

PR Daily

Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews. Younger demographics are changing the way marketers interact with consumers.

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More Trending

Pinterest Marketing in 2020: Selling on Pinterest

Ronn Torossian

With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing? While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest?

Brand intimacy in 2020—which brands and industries are making emotional connections?

Agility PR Solutions

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons.

Pitching for pants

Stephen Waddington

I’ve been asked to help a startup recruit a PR agency partner. Here’s the brief. Let me know if you can help. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear.

5 best practices for brands and individuals on LinkedIn

PR Daily

New features are just part of the way communicators can make the most of the professional network. Much of it depends on how users approach the platform. Consider these ideas.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 Tips We Love for Photographing Couples

Cision

There are many things to consider in a couples photo session. Here are a few tips for capturing the perfect shot. Media Blog

The Top Arguments For and Against Including Dates on Blogs and Content

Sword and the Script

Should you put dates on your blog posts and content? There are a lot of strong opinions on the right answer to this question – and not very much data. Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search.

Trust is the key to increasing engagement on your website in 2020—here’s how to win it

Agility PR Solutions

Today’s website traffic is based on trust, and brands and businesses must put every effort into designing their sites in ways that will foster it with visitors—from loyal customers to curious prospects.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Have your campaigns made a positive impact on the world?

PR Daily

Enter PR Daily’s Corporate Social Responsibility Awards to showcase your powerful campaigns. The deadline for entries is March 20. The post Have your campaigns made a positive impact on the world? appeared first on PR Daily. PR Daily Awards

Diversity training for brands is no longer a “nice to have,” it’s crucial

NewsWhip

New York Fashion Week was Feb. 7th – 12th, and as an update to our crisis blog covering the incidents from Gucci, Prada, and more , we took a look at actions taken between then and now to see what’s changing with regard to diversity training and inclusion initiatives among huge designer brands.

UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

Cision

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy. Media Blog

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How automation and AI could lead to a PR nightmare

Agility PR Solutions

Here’s a cliché for you: technology is revolutionizing PR. It’s true, of course, like every cliché.

How to Measure PR in Revenue Marketing

Shift Communications

More and more marketing leaders are being called on to adopt revenue marketing. Rather than simply provide MQLs, they are responsible for driving measurable customer acquisition and sales. All activities they pursue, from easily tracked digital ads to PR campaigns, must show ROI.

Why 2020 will be a year of ‘actionable social purpose’

PR Daily

Communicators will help lead the way with concise, compelling messaging about organizational values and the collaborative processes for achieving them. Here are 10 trends to watch. Less talk and more walk is the foundation for top 2020 communication trends, each with significant implications: 1.

Sweet Sixteen

HMA Public Relations

Alison is celebrating 16 years at HMA by sharing 16 tips she's learned in her time here. Read more to help us celebrate her Sweet Sixteen! The post Sweet Sixteen appeared first on HMA Public Relations.

Is a Crisis Always Bad for the Brand?

Meltwater - PR

Brands in crisis. No longer is it a once-in-awhile occurrence. Now it seems there’s a brand in crisis on what seems almost like a daily basis. For many brands, crisis… Read More >>>. Marketing PR & Comms Crisis Management Reputation Management

Influencers will be flexing their social media star power in 2020

Agility PR Solutions

2020 promises to be a good year for social media stars, if the findings of an Augere survey are true. That survey reported that 84 percent of companies polled expected to work with a digital influencer star this year. Lord & Taylor can attest to that.

Media Moves at The Wall Street Journal & Parents Magazine, KCIX-FM Radio in Idaho Debuts Morning Show.

Cision

Alexa Corse, Jim Christie, Caitlin McCabe new at The Journal, Evi Helibrunn joins Parents magazine, and more. Media Blog

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Has your organization been socially responsible?

PR Daily

Share your top-notch corporate social responsibility efforts. Enter PR Daily’s Corporate Social Responsibility Awards by March 20. The post Has your organization been socially responsible? appeared first on PR Daily. PR Daily Awards

Houston Astros’ Jim Crane just made his Crisis PR matter even worse

The Stalwart Blog

Jim Crane, the owner of Houston Astros needs to call Mark Cuban, the celebrated billionaire, and owner of the Dallas Mavericks right away. Crane should take a lesson from Cuban’s playboy on how to handle a crisis – and fast.

Lessons Learned While Networking

HMA Public Relations

How do you create meaningful connections? Marissa shares her thoughts from a recent networking experience. Click the link to read! The post Lessons Learned While Networking appeared first on HMA Public Relations.

4 reasons why branding is essential to your PR strategy

Agility PR Solutions

Branding is one of the first things people see when they view your company. This image offers consumers insight into your business message, and in some cases, it can become a household name. So getting it right is essential.

3 Studies on the State of Branding, Marketing and the Marketing Organization [UML]

Sword and the Script

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. There have been a lot of new surveys and reports launched since the beginning of the year.

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When and how to break important company news

PR Daily

Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it. It’s long been common corporate communication practice to send out bad news around 4 p.m. on a Friday.

Cision UK In Conversation With. Jenny Stallard, Founder of Freelance Feels

TrendKite

More media professionals are working freelance - where can they find support and advice? We spoke to Jenny Stallard about 'humans who work for themselves', mental health and wellbeing

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A PR professional's cheat sheet for writing the perfect follow-up

Muck Rack

A PR professional's cheat sheet for writing the perfect follow-up