How to Get a Mentor

PR Job Coach

I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. And, to end on one more positive point: 23.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to Evaluate Multiple Job Offers

PR Job Coach

If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

How to Stop Spam Backlinks from Ruining Your Google Reputation

Prowly

How to Stop Spam Backlinks from Ruining Your Google Reputation. What’s the first thing that comes to your mind when you hear the word “penguin”? How To backlinks how to PR SEOLet’s play word association!

How to Apologize If Your Brand Messes Up

Prowly

Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. How To crisis communication how to PRMissteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United).

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

How to Strengthen Returns from Micro-Influencers

Cision

This argument might convince some, but to suggest all micro-influencers are desperate for any deal feels like a clickbait assumption. How Are Executives Misusing Micro-Influencers? 3 Steps to Make the Most of Your Micro-Influencers.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

How To Manage Controversial Issues

Melissa Agnes

Controversies are amongst the most difficult types of negative events to manage effectively. Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. Click here to learn more. **.

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How to Achieve Guilt Free Interviewing

PR Job Coach

You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. What do you say about yourself, how will you stand out from other candidates and will they like you?

How to Ace a TV Interview

Mora Communications

Now as the interview time grows closer, your panic level begins to rise. Don’t try to be who you think the media wants you to be. Always stay true to who you are. Never try to change your personality for an interview.

How to Boost Your B2B Content With A Brand Journalist

Prowly

And this is exactly the content a B2B company needs to engage its customers. The post How to Boost Your B2B Content With A Brand Journalist appeared first on Prowly Magazine. How To brandjournalism content how to

How To Optimize YouTube Channel’s Graphics To Boost Growth

Prowly

How To Optimize YouTube Channel’s Graphics To Boost Growth. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTube

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

How to Use Networking to Get Working

PR Job Coach

There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. have features that enable you to comment and answer questions from folks that need advice.

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How To Justify Tradition

HMA Public Relations

The post How To Justify Tradition appeared first on HMA Public Relations. The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here!

How To Nail A PR Dream Job

ImPRessions - Crenshaw Communications

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. But it’s time to add, update, and amplify for the 2018 season. So, how to find the perfect first PR job?

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How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

How To Celebrate Birthdays

HMA Public Relations

Read further to see what HMA Public Relations has done in the past to celebrate our birthdays! The post How To Celebrate Birthdays appeared first on HMA Public Relations. Everyone celebrates birthdays a little differently.

How To Collaborate With Influencers In Six Simple Steps

Prowly

How To Collaborate With Influencers In Six Simple Steps. What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. The post How To Collaborate With Influencers In Six Simple Steps appeared first on Prowly Magazine. How To how to influencer marketing PR

How to Optimize Distribution for Your Content

Cision

Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. Amazon no longer allows businesses to provide free items in exchange for reviews.

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How to create a PR strategy

Public Relations Sydney

Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. Have you started noticing your competitors in the media?

How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement.

How To Land A PR Internship

PR in Your Pajamas

An internship is one of the best ways to get started in PR. I spent my entire junior year listening to my professors drill the same three words into my head. In today’s competitive job market, internship experience is a must-have in order to one day land your dream job.

How to successfully write your bio

Public Relations Sydney

You should be proud of your professional accomplishments and creating a bio which reflects this can not only assist your professional development, it can also help to promote your personal brand to your target audiences, including the media or conference organisers.

How to Effectively Communicate Your Rebrand

Cision

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. .

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

Seniors are actively job hunting and ready to apply years of education when they enter into the workplace. They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value.

How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience.

PR 101: How to Pitch Fashion Bloggers

Cision

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Offer Partnerships to Less Influential Bloggers.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Include enough information to tell your story.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?).

5 Great Posts on How to Create a Content Strategy

Journalistics

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy.

How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. The post How to write a blog post appeared first on Public Relations Sydney. Blog tips business blog how to write a blog post

How To Win New Business

HMA Public Relations

Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. The post How To Win New Business appeared first on HMA Public Relations.

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.

How to Get Better Live Video Reach

Cision

One of the immediate benefits is better accessibility to live streaming video as Periscope has a small proportion ( perhaps as low as 1% ) of Twitter’s 313 million monthly active users. I use Periscope once a week to watch press conferences for my favorite American football team.

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Your Media Contacts Database: How to Keep It Organized Without Going Crazy

Prowly

And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell. The post Your Media Contacts Database: How to Keep It Organized Without Going Crazy appeared first on Prowly Magazine.

How to Create a Content Contributor Guide

Cision

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Think of your content contributor guide as a map for creatives to follow. Want to write for Cision®?

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