How to Get a Mentor

PR Job Coach

I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. And, to end on one more positive point: 23.

How to moderate a panel like a PRoooohhh

AirPR

From New York to San Francisco – and any city in between with a … Continued. PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check.

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?).

How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience.

How to Evaluate Multiple Job Offers

PR Job Coach

If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work.

How to Boost Your B2B Content With A Brand Journalist

Prowly

And this is exactly the content a B2B company needs to engage its customers. The post How to Boost Your B2B Content With A Brand Journalist appeared first on Prowly Magazine. How To brandjournalism content how to

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

PR 101: How to Pitch Fashion Bloggers

Cision

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Offer Partnerships to Less Influential Bloggers.

How to Apologize If Your Brand Messes Up

Prowly

Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. How To crisis communication how to PRMissteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United).

How to Effectively Communicate Your Rebrand

Cision

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. .

How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

How to Engineer the Perfect PR Metric

Cision

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

How to Avoid Overpolishing Code and Communications

AirPR

I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. As a programmer, I often have a difficult time releasing my code.

5 Great Posts on How to Create a Content Strategy

Journalistics

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy.

How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The post How To Tell A (PR) Client They’re Wrong appeared first on Crenshaw Communications.

How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. The post How to write a blog post appeared first on Public Relations Sydney. Blog tips business blog how to write a blog post

How to Spearhead The Convergence of PR And Marketing

Cision

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant.

How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

How to Optimize Your Desk for Maximum Efficiency and Performance

Ron Torossian

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do.

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.

How to Use Networking to Get Working

PR Job Coach

There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. have features that enable you to comment and answer questions from folks that need advice.

Your Media Contacts Database: How to Keep It Organized Without Going Crazy

Prowly

And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell. The post Your Media Contacts Database: How to Keep It Organized Without Going Crazy appeared first on Prowly Magazine.

A Beginner’s Guide to Building Relationships with Influencers

Prowly

How can I build a relationship with an influencer starting from step one? The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine. How To how to influencer marketing PR social mediaWell, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process.

Media 40

How to Manage an Online Catastrophe

David PR Group

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll.

How to Leverage Emotions to Boost Digital PR

Cision

People have started to react much more strongly to different types of information. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Identify the Emotions You Want to Elicit.

How to Generate Leads From Social Conversations

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the four key elements to write a press release that converts: The news announcement.

How to Structure Your Content in WordPress

Cision

Add structure to your content. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. I also used the indent right button to exacerbate the structural difference: HTML.

How to Brand Like Bernie Sanders

Cision

Here is how Sanders did it and what your brand can learn from it. Using Cision’s social monitoring tools we listened to the conversation around the Democratic debate on December 19. Stick to your message. Want to learn how social analytics helped the 2012 Obama campaign?

How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. How Instagram Collections work. The collections feature on Instagram allow you to upload up to 10 photos or videos in the same post.

How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. According to Andrew Davis , this is how most content marketing campaigns fail.

How to Optimize Distribution for Your Content

Cision

Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. Amazon no longer allows businesses to provide free items in exchange for reviews.

PR 101: How to Pitch Travel Journalists

Cision

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

How to Make Your Work Matter

Ron Torossian

Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski.