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How to Distribute Press Releases Like a Pro

Business Wire

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy.

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How To Take Control Of A Media Interview

ImPRessions - Crenshaw Communications

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. How to push back – from the start The social takes were one thing, but the full interview between the two men is far more nuanced.

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How to Make Your Agency Profitable

The Resolution Blog

Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook. If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications. What placement?

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The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How to prove PR value in 2024

The Resolution Blog

In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications. It’s far better to keep it short and sweet, and most importantly, to address those who were aggrieved or harmed rather than focusing on justifications or excuses.

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How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

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What Consumers Are Saying About ESG – And What That Means for Your Business

Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Supercharge Your ESG Content This Libra Season

We also cover: What stakeholders want to see in your organization’s ESG communication Data from the 3BL platform on what content audiences are reading the most Insights on recent ESG communication trends and how to maximize the impact of your content And how Libra’s harmonious nature is driving a push for meaningful and measurable progress from business (..)

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and clarity, and potentially even life and death.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

You'll walk away with a clearer, more well-rounded perspective on: How PR efforts, initiatives, and campaigns can support a variety of different business units within an organization How to better arm yourself for tough executive conversations How to explain the “how” and “why” PR has the power to fulfill ultimate company goals, from startups to established (..)

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Join this important webinar that addresses: How to identify employees at risk for - or experiencing - AUD or SUD in your workforce. How to foster an inclusive and open conversation with your workforce about AUD and SUD, including ways that your organization can help. Join us for this important how-to discussion.