Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire. Make sure your news release headline showcases the full impact of your news to increase the open rates and usage of your release. MORE
Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. Amazon no longer allows businesses to provide free items in exchange for reviews. MORE
By their own admission, Instagram Stories is a derivative of Snapchat Stories (which were introduced three years prior to IG’s version ). I’ll also discuss the three newest features of Instagram Stories and what you need to do to incorporate these into your Stories content. MORE
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. It’s a free, relatively easy and user friendly way to get their feet wet in the world of promotional marketing, and it is accessible to companies of any size. MORE
I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one. MORE
The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll. MORE
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. MORE
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? MORE
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. MORE
When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience. MORE
Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. . MORE
Add structure to your content. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. I also used the indent right button to exacerbate the structural difference: HTML. MORE
You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. What do you say about yourself, how will you stand out from other candidates and will they like you? MORE
To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images. MORE
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today? MORE
People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. This helps users to find content that’s most suitable for them. MORE
If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. The post How to write a blog post appeared first on Public Relations Sydney. Blog tips business blog how to write a blog post MORE
There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. have features that enable you to comment and answer questions from folks that need advice. MORE
One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal. MORE
In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy. MORE
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. It is predicted that within the next five to 10 years there will be another three billion Internet users. How Do You Compete in a Digital World? See how they market online. MORE
It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are migrating to different sources. They are moving to YouTube and Instagram. They are asking someone to come over to Netflix and chill. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore. Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV. MORE
If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work. MORE
Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. Have you started noticing your competitors in the media? MORE
How to Stop Spam Backlinks from Ruining Your Google Reputation. What’s the first thing that comes to your mind when you hear the word “penguin”? How To backlinks how to PR SEOLet’s play word association! MORE
I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. As a programmer, I often have a difficult time releasing my code. MORE
Here is how Sanders did it and what your brand can learn from it. Using Cision’s social monitoring tools we listened to the conversation around the Democratic debate on December 19. Stick to your message. Want to learn how social analytics helped the 2012 Obama campaign? MORE
Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand. MORE
We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR. The post How to Measure PR? MORE
From New York to San Francisco – and any city in between with a … Continued. PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. MORE
Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. How Instagram Collections work. The collections feature on Instagram allow you to upload up to 10 photos or videos in the same post. MORE
It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. The WordPress.com distinction in the add-on is a bit misleading, as this feature is available to self-hosted WordPress sites (through the free Jetpack plugin ). MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. A robust Facebook network demonstrates connectivity to people like us. MORE
How To Collaborate With Influencers In Six Simple Steps. What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. The post How To Collaborate With Influencers In Six Simple Steps appeared first on Prowly Magazine. How To how to influencer marketing PR MORE
Content Marketing – Your Weapon to Fight Against the Crisis. Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine. How To content marketing crisis communication how to MORE
Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. MORE
One of the challenges facing content creators is how to create consistent, meaningful content. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. It may apply to similar businesses, though. MORE
Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? MORE
For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? MORE
How To Related Topics PR Job Coach
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I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.
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When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience.
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From New York to San Francisco – and any city in between with a … Continued. PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check.
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NOVEMBER 7, 2016
One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.
Advertisement
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PR Job Coach
FEBRUARY 24, 2014
If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work.
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Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire. Make sure your news release headline showcases the full impact of your news to increase the open rates and usage of your release.
PR Matters
JULY 31, 2014
Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?
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MAY 16, 2017
How To Collaborate With Influencers In Six Simple Steps. What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. The post How To Collaborate With Influencers In Six Simple Steps appeared first on Prowly Magazine. How To how to influencer marketing PR
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following
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How to Stop Spam Backlinks from Ruining Your Google Reputation. What’s the first thing that comes to your mind when you hear the word “penguin”? How To backlinks how to PR SEOLet’s play word association!
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When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?
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JUNE 16, 2017
Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. .
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This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.
The Proactive Report
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Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.
Advertisement
Achieve better results with targeted news release distribution
Cision
JUNE 2, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. It is predicted that within the next five to 10 years there will be another three billion Internet users. How Do You Compete in a Digital World? See how they market online.
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MAY 6, 2015
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?
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People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. This helps users to find content that’s most suitable for them.
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For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?
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I always want to fine-tune it until it’s perfect, although, as programmers know, that’s usually nearly impossible given the pressing deadlines and priority shifts that can, at times, dictate our days. As a programmer, I often have a difficult time releasing my code.
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Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. How Instagram Collections work. The collections feature on Instagram allow you to upload up to 10 photos or videos in the same post.
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MARCH 9, 2017
The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll.
Public Relations Sydney
MAY 11, 2015
If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. The post How to write a blog post appeared first on Public Relations Sydney. Blog tips business blog how to write a blog post
Journalistics
FEBRUARY 2, 2016
In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy.
Cision
OCTOBER 17, 2016
Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. Amazon no longer allows businesses to provide free items in exchange for reviews.
Waxing UnLyrical
FEBRUARY 27, 2015
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.
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AUGUST 7, 2013
Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.
Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. A robust Facebook network demonstrates connectivity to people like us.
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One of the challenges facing content creators is how to create consistent, meaningful content. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. It may apply to similar businesses, though.
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MAY 10, 2017
Content Marketing – Your Weapon to Fight Against the Crisis. Warren Buffett said some time ago: “It takes 20 years to build a reputation and five minutes to ruin it.” Well, now, thanks to the digital communication society we live in, it takes just a few seconds. The post Content Marketing – Your Weapon to Fight Against the Crisis appeared first on Prowly Magazine. How To content marketing crisis communication how to
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JANUARY 17, 2017
We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Measuring your Website Traffic–It’s important to take a look at your website traffic before, during, and after PR. The post How to Measure PR?
Cision
NOVEMBER 9, 2015
Add structure to your content. While many things in SEO and digital media tend to change, this advice remains evergreen and the reason is simple: structure makes things more interesting for readers. I also used the indent right button to exacerbate the structural difference: HTML.
Cision
MAY 10, 2017
It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. The WordPress.com distinction in the add-on is a bit misleading, as this feature is available to self-hosted WordPress sites (through the free Jetpack plugin ).
PR Job Coach
FEBRUARY 24, 2012
There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. have features that enable you to comment and answer questions from folks that need advice.
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DECEMBER 23, 2015
Here is how Sanders did it and what your brand can learn from it. Using Cision’s social monitoring tools we listened to the conversation around the Democratic debate on December 19. Stick to your message. Want to learn how social analytics helped the 2012 Obama campaign?
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NOVEMBER 14, 2016
By their own admission, Instagram Stories is a derivative of Snapchat Stories (which were introduced three years prior to IG’s version ). I’ll also discuss the three newest features of Instagram Stories and what you need to do to incorporate these into your Stories content.
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SEPTEMBER 28, 2016
When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. It’s a free, relatively easy and user friendly way to get their feet wet in the world of promotional marketing, and it is accessible to companies of any size.
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NOVEMBER 24, 2015
It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. They are migrating to different sources. They are moving to YouTube and Instagram. They are asking someone to come over to Netflix and chill. It ’ s why I often say that you don ’ t need LeBron James to sell sneakers anymore. Great, but the market they are trying to reach prefers to view that content on their phone or tablet – not TV.
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FEBRUARY 21, 2017
To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io For this post, I want to focus on the creative process of editing images.
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