article thumbnail

How to Make Your Agency Profitable

The Resolution Blog

Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook. If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced.

Agency 313
article thumbnail

How to Build Authenticity in the Beauty Industry

Ronn Torossian

This sector encompasses cosmetics, skincare, haircare, and more, with numerous […] The post How to Build Authenticity in the Beauty Industry appeared first on. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape.

Industry 195

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications. It’s far better to keep it short and sweet, and most importantly, to address those who were aggrieved or harmed rather than focusing on justifications or excuses.

Publicity 351
article thumbnail

How to Challenge Stereotypes Through Multicultural Marketing

Ronn Torossian

In a world where inclusivity and authenticity matter more than ever, multicultural marketing has emerged as a transformative tool to reshape perceptions, bridge gaps, and foster meaningful connections. […] The post How to Challenge Stereotypes Through Multicultural Marketing appeared first on.

Marketing 195
article thumbnail

The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

article thumbnail

How to Craft an Effective Statement in Response to a Crisis

Ronn Torossian

Acknowledging the Issue The first step in how to write a PR […] The post How to Craft an Effective Statement in Response to a Crisis appeared first on. A PR statement can help businesses respond to negative press, clarify any misunderstandings, and reassure customers and stakeholders.

Crisis 335
article thumbnail

How to Use Sentiment Analysis in PR? The 2023 Guide


With a […] The post How to Use Sentiment Analysis in PR? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. The 2023 Guide appeared first on Prowly Magazine.

Analysis 219
article thumbnail

Is Your ESG Communication a Walking Red Flag?

While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant.

article thumbnail

What Consumers Are Saying About ESG – And What That Means for Your Business

Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

article thumbnail

How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

article thumbnail

Supercharge Your ESG Content This Libra Season

We also cover: What stakeholders want to see in your organization’s ESG communication Data from the 3BL platform on what content audiences are reading the most Insights on recent ESG communication trends and how to maximize the impact of your content And how Libra’s harmonious nature is driving a push for meaningful and measurable progress from business (..)

article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and clarity, and potentially even life and death.

article thumbnail

How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

You'll walk away with a clearer, more well-rounded perspective on: How PR efforts, initiatives, and campaigns can support a variety of different business units within an organization How to better arm yourself for tough executive conversations How to explain the “how” and “why” PR has the power to fulfill ultimate company goals, from startups to established (..)

article thumbnail

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

article thumbnail

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.