INDUSTRY INSIGHTS YOUR PEERS ARE READING
Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them MORE
Learn how to track hashtags across social media, including Facebook, Twitter and Instagram. Insights Social Media Social Media Marketing how to track hashtags across social mediaIf hashtag analytics is something you also need, make sure you make it until the end! MORE
You can start by writing every day, but as my favorite teacher in middle school used to say: “Practice doesn’t make perfect; practice makes permanent.”. How you practice is crucial if you want to make progress, and that means having a plan for working on your writing weaknesses. MORE
Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Instagram was long believed to be a purely personal social network. MORE
Social Listening Social Media Social Media Marketing how to increase reach on instagram instagram organic reach on instagram reach on instagram social media marketingIncreased reach on Instagram will help you reach new audiences, generate leads and convert them into customers. Here are our bulletproof tips and tricks! MORE
So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week. The post How to Launch a Successful Podcast appeared first on. MORE
In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. A common mistake is to try to target too many audiences. MORE
For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
Imagine you’ve got some great news you want to share with the industry about your brand. What’s the best way to go about it? At Action PR, we pride ourselves on our ability to get our clients in front of the right audience, liaising with the industry press on a daily basis. MORE
"How to promote a small business online" is one of the questions I come across the most frequently whenever I browse the Internet for marketing tips. how to Small Business Social Media Marketing how to promote a small business online how to promote small business promoting your small business online small business marketing small business marketing plan MORE
Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. Yet many people avoid talking to reporters. Actually, that relates to the bigger issue. MORE
And this is exactly the content a B2B company needs to engage its customers. The post How to Boost Your B2B Content With A Brand Journalist appeared first on Prowly Magazine. How To brandjournalism content how to MORE
Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. How To crisis communication how to PRMissteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United). MORE
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? How to make your guest appealing. MORE
I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one. MORE
But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. Why Your Brand Needs to Promote Content. Google any topic within your industry and see how many results appear. How can your content break through? Pay to Promote on Social. MORE
Learn how to use social media monitoring to search hashtags by date and back it up with analytics that will tell you much more than just browsing mentions of given hashtags via native social media apps and their websites. Hashtags Social Listening Social Media Marketing how to search hashtags by date how to track hashtags how to track hashtags across social media instagram search by date twitter search by date MORE
If so, how? Here’s the advice I’d give to her and her fellow defendants. She swiftly chose to plead guilty and was free to move on to the next step – taking responsibility for her actions. (In Huffman did well to acknowledge that. MORE
Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. Here are some ways to overcome common roadblocks along the way. It’s far better to be straightforward with the language. MORE
It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. What can we do to combat this? Undoubtedly, when we read this, our first fear is that people are losing trust in PR as an industry and that this distrust is going to spread. MORE
Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. How can you use it to its best advantage in your own strategy? How does working with an influencer help your brand? MORE
One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal. MORE
If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work. MORE
Instead, think about how to answer these interview staples—and do ample research Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. MORE
The guide offers steps you can take immediately to safeguard your brand. How are you defending your reputation online? A new survey from Clutch , an agency research platform, says many business leaders aren’t doing enough to protect themselves online. MORE
How to Stop Spam Backlinks from Ruining Your Google Reputation. What’s the first thing that comes to your mind when you hear the word “penguin”? How To backlinks how to PR SEOLet’s play word association! MORE
We are often asked about how to handle the PR fallout from breaches. I decided to answer these questions in this post, with input from our team. But by their nature problems related to cyber-security and data leakage can be more challenging to understand and contain. MORE
Today I want to focus. how to Social Media MarketingThis is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Been there. MORE
How To Optimize YouTube Channel’s Graphics To Boost Growth. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTube MORE
How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. But consider how this number has changed. MORE
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. But how things have changed.for the better. MORE
From New York to San Francisco – and any city in between with a … Continued. PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. MORE
Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product. MORE
Here are some tips to help your organization delight its audience. If a customer doesn’t enjoy spending time with you, they are less likely to return and the cost of customer attrition will devour your profits. MORE
Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new "tweetstorm" feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage. MORE
Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? MORE
This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak. MORE
Here's guidance on the proper way to compose and use this much-maligned tool Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. MORE
Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business MORE
But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. And, to end on one more positive point: 23. MORE
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Instead, think about how to answer these interview staples—and do ample research Category: Flack Me Summary: You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be.
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Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them
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Here's guidance on the proper way to compose and use this much-maligned tool Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.
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SEPTEMBER 20, 2018
"How to promote a small business online" is one of the questions I come across the most frequently whenever I browse the Internet for marketing tips. how to Small Business Social Media Marketing how to promote a small business online how to promote small business promoting your small business online small business marketing small business marketing plan
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf
Social PR Chat
NOVEMBER 7, 2016
One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.
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Onclusive
NOVEMBER 13, 2014
From New York to San Francisco – and any city in between with a … Continued. PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check.
Ishmael's Corner
FEBRUARY 27, 2018
For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Brand24
DECEMBER 13, 2018
Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business
Brand24
AUGUST 11, 2018
Social Listening Social Media Social Media Marketing how to increase reach on instagram instagram organic reach on instagram reach on instagram social media marketingIncreased reach on Instagram will help you reach new audiences, generate leads and convert them into customers. Here are our bulletproof tips and tricks!
Ronn Torossian
AUGUST 9, 2019
So you’ve heard the hype about Podcasts, and think you’re ready to start a podcast for your brand. As you plan your plan of attack, here’s some tips to ensure you make the biggest splash possible on your launch week. The post How to Launch a Successful Podcast appeared first on.
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ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. Here are some ways to overcome common roadblocks along the way. It’s far better to be straightforward with the language.
B2B PR Sense
OCTOBER 14, 2019
It turns out PR folks (myself included) aren't master communicators when it comes to our own profession. What can we do to combat this? Undoubtedly, when we read this, our first fear is that people are losing trust in PR as an industry and that this distrust is going to spread.
PR Matters
JANUARY 12, 2018
But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. And, to end on one more positive point: 23.
PR Matters
JULY 31, 2014
Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?
Brand24
OCTOBER 31, 2018
Today I want to focus. how to Social Media MarketingThis is the question you ask when your website is brand new, when you post the first article on your blog, or your Google Analytics results are illustrated by the ECG death line. Been there.
PR Daily
OCTOBER 11, 2019
The guide offers steps you can take immediately to safeguard your brand. How are you defending your reputation online? A new survey from Clutch , an agency research platform, says many business leaders aren’t doing enough to protect themselves online.
Prowly
JUNE 20, 2017
How to Stop Spam Backlinks from Ruining Your Google Reputation. What’s the first thing that comes to your mind when you hear the word “penguin”? How To backlinks how to PR SEOLet’s play word association!
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SEPTEMBER 3, 2016
I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.
B2B PR Sense
JULY 14, 2019
But if you want to ignite that flame into a blazing fire, you need to feed and nurture it. Why Your Brand Needs to Promote Content. Google any topic within your industry and see how many results appear. How can your content break through? Pay to Promote on Social.
Prowly
OCTOBER 30, 2017
Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. How To crisis communication how to PRMissteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United).
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. A common mistake is to try to target too many audiences.
B2B PR Sense
AUGUST 7, 2019
Instagram is home to 1 billion active users -- 80% of whom follow at least one business. This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Instagram was long believed to be a purely personal social network.
PR Daily
SEPTEMBER 3, 2019
You can start by writing every day, but as my favorite teacher in middle school used to say: “Practice doesn’t make perfect; practice makes permanent.”. How you practice is crucial if you want to make progress, and that means having a plan for working on your writing weaknesses.
ImPRessions - Crenshaw Communications
APRIL 10, 2019
If so, how? Here’s the advice I’d give to her and her fellow defendants. She swiftly chose to plead guilty and was free to move on to the next step – taking responsibility for her actions. (In Huffman did well to acknowledge that.
B2B PR Sense
JUNE 27, 2019
Your B2B PR strategy is much like a clock -- when you take off the face, you come head to head with many moving parts that all work to give you that end result. Each gear has its own job, which is essential to the smooth function of the overall product.
Action PR
JULY 9, 2019
Speaking to the media is important. If you are a spokesperson for your company, regularly speaking to journalists can help raise your profile and awareness for your brand or product. Yet many people avoid talking to reporters. Actually, that relates to the bigger issue.
B2B PR Sense
MAY 27, 2019
How can public relations pros and journalists work better together? Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. But consider how this number has changed.
B2B PR Sense
OCTOBER 17, 2019
Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. But how things have changed.for the better.
Ronn Torossian
JUNE 13, 2019
This can present a challenge for some professionals who solely rely on their school education to guide them. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak.
Prowly
AUGUST 16, 2017
And this is exactly the content a B2B company needs to engage its customers. The post How to Boost Your B2B Content With A Brand Journalist appeared first on Prowly Magazine. How To brandjournalism content how to
PR Job Coach
FEBRUARY 24, 2014
If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work.
Brand24
SEPTEMBER 4, 2018
Learn how to track hashtags across social media, including Facebook, Twitter and Instagram. Insights Social Media Social Media Marketing how to track hashtags across social mediaIf hashtag analytics is something you also need, make sure you make it until the end!
PR Daily
JUNE 5, 2019
Podcast audiences are a great, captive resource for PR pros looking to expand their reach. How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? How to make your guest appealing.
Action PR
JUNE 28, 2019
Imagine you’ve got some great news you want to share with the industry about your brand. What’s the best way to go about it? At Action PR, we pride ourselves on our ability to get our clients in front of the right audience, liaising with the industry press on a daily basis.
Flack's Revenge
SEPTEMBER 11, 2019
We are often asked about how to handle the PR fallout from breaches. I decided to answer these questions in this post, with input from our team. But by their nature problems related to cyber-security and data leakage can be more challenging to understand and contain.
PR Daily
OCTOBER 3, 2019
Here are some tips to help your organization delight its audience. If a customer doesn’t enjoy spending time with you, they are less likely to return and the cost of customer attrition will devour your profits.
Prowly
MAY 30, 2017
How To Optimize YouTube Channel’s Graphics To Boost Growth. That’s a huge audience, and there’s a fierce competition out there to attract its attention. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTube
B2B PR Sense
OCTOBER 4, 2019
Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. How can you use it to its best advantage in your own strategy? How does working with an influencer help your brand?
Karwoski & Courage
DECEMBER 15, 2017
Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new "tweetstorm" feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage.
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