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How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Can you actually hack LinkedIn engagement?

How to Create Spectacular Visuals for Your PR Content

Spin Sucks

You know you need visuals in your PR content, but how do you create those visuals? So now you’re supposed to learn how to create images and videos? Corina Manea has you covered with these three easy ways to create spectacular visuals for your content.

How to Build an Online Newsroom that Engages Journalists

Spin Sucks

Is it evolving with the advances in technology to cater to the needs of journalists? Here is how to build an exceptional online newsroom. The post How to Build an Online Newsroom that Engages Journalists appeared first on Spin Sucks.

How to Improve Your PR Content Strategy with Influencer Marketing

Spin Sucks

These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions. The post How to Improve Your PR Content Strategy with Influencer Marketing appeared first on Spin Sucks.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

Turning Passive Audiences into Brand Evangelists

Spin Sucks

If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing?

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How to Identify Popular Hashtags on Twitter

Spin Sucks

If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks.

Three Challenges to Remote Work and How to Overcome Them

Spin Sucks

Jackie Jensen interviews three remote workers and shares their challenges and how to overcome them. The post Three Challenges to Remote Work and How to Overcome Them appeared first on Spin Sucks. Companies around the world are embracing remote work options.

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How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

People want to feel brands understand them and are on the same wavelength. Justin Schorah says permission-based personalization is the way to go. The post How to Make Your Email Marketing More Personal Without Being Creepy appeared first on Spin Sucks.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

PESO Model: Implement and Measure the Four Media Types

Spin Sucks

When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site.

Contributed Content is on the Rise — Here’s How to Stand Out

Spin Sucks

No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. surveyed editors at leading online publications to uncover what it is they’re actually looking for.

How to Find Your Dream Job

Spin Sucks

How do you find your dream job? The post How to Find Your Dream Job appeared first on Spin Sucks. entrepreneur Professional Development andy crestodina Are You Ready to Find Your Dream Job? Is there a strategy you should use? What exactly is a dream job?

How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out.

How to Get a Mentor

PR Job Coach

I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

How to Deal with Failure in Four Steps

Spin Sucks

While I wish I could write about something titled, “Laura’s 10 Step Process to Being a Champion” or “The PetroPower Formula: Win Every Time,” I can’t. And the truth is, no matter who you are in life—no matter how talented, determined, passionate, or PetroPowered you are—you’ll fail.

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Tips to Help a One-Person Marketing Team Succeed

Spin Sucks

How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.

How to Pitch Editors Perfectly Every Time

Spin Sucks

By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Below is an overview of the verticals and the best way to pitch editors perfectly.

How to Write a Killer Lead

Spin Sucks

How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. The Key To a Compelling Story: Write a Killer Lead To write a killer lead means means the four W’s and an H will probably not be there.

How to Write a Business Book Without Losing Your Soul

Spin Sucks

It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. A business book is 60,000 to 80,000 words.

How to Use a Strategic Narrative to Improve PR Relevance

Spin Sucks

How do you or your PR firm stand out in today's noisy world? The post How to Use a Strategic Narrative to Improve PR Relevance appeared first on Spin Sucks. Communication Storytelling A Practical Guide to Strategic Narrative Marketing.

How to Synchronize Your Content Marketing With an Editorial Calendar

Spin Sucks

In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level.

How to Cultivate Internal Change Champions

Spin Sucks

Airmen, sailors, and soldiers may work in conjunction when it comes to the protection of the country, but the distinct cultures of each branch create a remarkable rivalry. Change comes easier when you provide an example for others to follow. Change champions don’t have to be managers.

Five Networking Conversations You Need to Have Before 2016 Ends

Spin Sucks

How would you rate your networking skills? What are you doing on a daily basis to get better at it? Fisher busts the busyness myth and shares five tips to help you improve your networking skills before the end of the year. Is there room for improvement?

How to Better Define Your Buyers to Boost Engagement Online

Spin Sucks

To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online.

How to Build a Strong Foundation for Thought Leadership

Spin Sucks

Thought leadership, a term marketers love to hate, is essential as well as extremely challenging. Salma El-Shuraf shares the steps you need to take to build a strong foundation for thought leadership.

How to Manage a Millennial Intern

Spin Sucks

Want to create a fantastic internship experience? The post How to Manage a Millennial Intern appeared first on Spin Sucks. Corina Manea shares our "secret recipe" for an amazing internship for your interns. No easy job. Read it all here.

How to Make Layoffs Suck Less

Spin Sucks

By Matt Ridings Whenever people ask me what my worst day in business was, without hesitation I say it was the day I had to lay off a very large group of people. We had to do the layoffs in a couple of batches. People had complete access to my partner and me every day.

Content Marketing Success: Three Ways to Think Like a Publisher

Spin Sucks

But how can you create content that draws customers to your brand? The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks. It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.”

Protect Your Corporate Culture by Hiring Right

Spin Sucks

By Lindsay Bell There’s been a lot written this month so far about internal communications and how it affects — or doesn’t—your corporate culture. But there’s a key element that needs to be in place long before internal communications strategies get discussed, planned, and implemented.

Five Crucial Tips for Building Your Personal Brand

Spin Sucks

Patrick Cole shares five basic things you need to take into account when building your personal brand. Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge.

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How to Effectively Measure PR, Part One

Spin Sucks

In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started.

A Ghoulish PR Crisis Just for Halloween

Spin Sucks

Well, sit back, and prepare to be horrified. But in my quest to be the “Hot New Release,” I had a secret weapon. I’ve used such promotions in the past to let people know about a launch by putting a little note at the top of the description of the free book.

Want to Work from Home? Get Your Own Office!

Spin Sucks

However contrary to the general opinion is not easy. The post Want to Work from Home? Related Stories Four Ways to Ask Your Boss if You Can Work from Home The Power of a Team Begins with Exceptional Leadership Remote Work and Staying Sane.

How to Podcast: A Two-Part Series

Spin Sucks

During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast.

Being a Solo PR Pro is Different from Doing PR In-House

Spin Sucks

Jessica Lawlor experienced a major learning curve as she transitioned from an in-house role to launching her solo business. Being a solo PR pro is very different from doing it within a company.

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PR 101: How to Pitch Travel Journalists


For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

How to Build an Inbound PR Campaign

Spin Sucks

Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. How do you do that? By Iliyana Stareva.

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