Use the following as a template and make sure to amplify its message through the use of a commercial newswire such as Business Wire. Make sure your news release headline showcases the full impact of your news to increase the open rates and usage of your release. MORE
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Recently you may have read that Amazon made a change to their review policy. It may have been innocuous to you, but it destroyed quite a few businesses. Amazon no longer allows businesses to provide free items in exchange for reviews. MORE
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I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one. MORE
The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll. MORE
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This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them. MORE
When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience. MORE
How can I build a relationship with an influencer starting from step one? The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine. How To how to influencer marketing PR social mediaWell, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. MORE
How To career contentmarketing how toWhen starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. MORE
Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. . MORE
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One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. What may be even more important is paying attention to your customers. MORE
Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? Organic Reach (or, how well can I reach my current followers/fans?). MORE
It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today? MORE
People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. This helps users to find content that’s most suitable for them. MORE
If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. The post How to write a blog post appeared first on Public Relations Sydney. Blog tips business blog how to write a blog post MORE
There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. have features that enable you to comment and answer questions from folks that need advice. MORE
One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal. MORE
In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy. MORE
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If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work. MORE
Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. Have you started noticing your competitors in the media? MORE
How to Stop Spam Backlinks from Ruining Your Google Reputation. What’s the first thing that comes to your mind when you hear the word “penguin”? How To backlinks how to PR SEOLet’s play word association! MORE
Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand. MORE
As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. How To how to LinkedIn personalbrandingWhen building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine. MORE
From New York to San Francisco – and any city in between with a … Continued. PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. MORE
Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. How Instagram Collections work. The collections feature on Instagram allow you to upload up to 10 photos or videos in the same post. MORE
Recent reports have found that key players in the food and beverage industry — including Hershey, Campbell, Kellogg, and General Mills — are seeing sales continue to decline. To date, nearly 3 billion people are reliant on email. Email leads to social, and social leads to email. MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. A robust Facebook network demonstrates connectivity to people like us. MORE
How To Collaborate With Influencers In Six Simple Steps. What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. The post How To Collaborate With Influencers In Six Simple Steps appeared first on Prowly Magazine. How To how to influencer marketing PR MORE
People have started to react much more strongly to different types of information. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Identify the Emotions You Want to Elicit. MORE
Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. MORE
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. While backlinks are a great signal for SEO, it takes a lot of time to earn them. When it comes to backlinks not all sites are created equal. MORE
Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities? MORE
For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? MORE
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I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.
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From New York to San Francisco – and any city in between with a … Continued. PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check.
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