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How to Make Your Agency Profitable

The Resolution Blog

Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook. If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced.

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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

PR teams should consider how to evaluate the prestige and relevance of the publication to the brand’s target audience. The post How To Measure The “Hidden” Value Of PR Work: Contextual Value appeared first on Crenshaw Communications. What placement?

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How to prove PR value in 2024

The Resolution Blog

In this fascinating podcast chat Steph and I explore why this […] The post How to prove PR value in 2024 appeared first on PR Resolution — by CoverageBook. But at a time when data and technology is abundant, why are we hearing of PR budget cuts and team struggles with proof of outcomes?

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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

The post How To Master The Public Apology: PR Tips appeared first on Crenshaw Communications. It’s far better to keep it short and sweet, and most importantly, to address those who were aggrieved or harmed rather than focusing on justifications or excuses.

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Is Your ESG Communication a Walking Red Flag?

While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant.

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How to Prepare for Your First Public Relations Job

Ronn Torossian

Building a strong educational foundation Before stepping into the […] The post How to Prepare for Your First Public Relations Job appeared first on.

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How to Navigate the Nuances of Multicultural Marketing

Ronn Torossian

Multicultural marketing, also known as ethnic marketing, is a strategic approach that tailors marketing efforts to appeal […] The post How to Navigate the Nuances of Multicultural Marketing appeared first on. What is multicultural marketing?

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What Consumers Are Saying About ESG – And What That Means for Your Business

Download the key findings for insights on how to advance your company’s ESG programs and effectively communicate with your customers to build trust. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

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Supercharge Your ESG Content This Libra Season

We also cover: What stakeholders want to see in your organization’s ESG communication Data from the 3BL platform on what content audiences are reading the most Insights on recent ESG communication trends and how to maximize the impact of your content And how Libra’s harmonious nature is driving a push for meaningful and measurable progress from business (..)

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and clarity, and potentially even life and death.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

You'll walk away with a clearer, more well-rounded perspective on: How PR efforts, initiatives, and campaigns can support a variety of different business units within an organization How to better arm yourself for tough executive conversations How to explain the “how” and “why” PR has the power to fulfill ultimate company goals, from startups to established (..)

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Join this important webinar that addresses: How to identify employees at risk for - or experiencing - AUD or SUD in your workforce. How to foster an inclusive and open conversation with your workforce about AUD and SUD, including ways that your organization can help. Join us for this important how-to discussion.