How to Get a Mentor

PR Job Coach

I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.

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How to Boost Your B2B Content With A Brand Journalist

Prowly

And this is exactly the content a B2B company needs to engage its customers. The post How to Boost Your B2B Content With A Brand Journalist appeared first on Prowly Magazine. How To brandjournalism content how to

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Trending Sources

How to Apologize If Your Brand Messes Up

Prowly

Southwest’s apology was immediate and sincere, while it took United three attempts to finally begin to get it right. The post How to Apologize If Your Brand Messes Up appeared first on Prowly Magazine. How To crisis communication how to PRMissteps will happen. Some do a good job of apologizing (Southwest) while others not so much (United).

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Your Media Contacts Database: How to Keep It Organized Without Going Crazy

Prowly

And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell. The post Your Media Contacts Database: How to Keep It Organized Without Going Crazy appeared first on Prowly Magazine.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf

Swipe Right! How to Win Over Influencers, Journalists, and Bloggers

Social PR Chat

One of the most difficult tasks for an up-and-coming marketer is building meaningful connections with influencers , journalists, and blogger; you need to manage to stand out from a crowd of thousands of people clamoring for the attention of the few who can boost your signal.

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How to create a PR strategy

Public Relations Sydney

Most likely, they have started using PR tactics to build their profile and are actively pitching stories to the media. To create long-term PR results, the most important first step is to develop a PR strategy. Have you started noticing your competitors in the media?

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How to Boost Your Reputation on Google

Cision

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Guess what happens when someone is going to meet you? This allows you to use their success and following and expose yourself to a much larger audience.

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PR 101: How to Pitch Fashion Bloggers

Cision

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. Offer Partnerships to Less Influential Bloggers.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following

A Beginner’s Guide to Building Relationships with Influencers

Prowly

How can I build a relationship with an influencer starting from step one? The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine. How To how to influencer marketing PR social mediaWell, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process.

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How to Evaluate Multiple Job Offers

PR Job Coach

If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google. Here is how it might work.

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How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. That is, in the most efficient ways to benefit and strengthen the relationships we foster in our social media communities?

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How to Write High-Quality Press Release Content

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. In this article, we will discuss the 4 key elements to writing high-quality press release content: The news announcement.

99

How to Effectively Communicate Your Rebrand

Cision

Even here at Cision, we’ve just gone through the process of rebranding (see our post on Tuesday that explains how we approached rebranding and best practices). Read on to learn how you can tell your best rebranding story. .

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing

Prowly

How To career contentmarketing how toWhen starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

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Content Is Still The King, But Distribution Is Your Precious Queen

Prowly

How To content distribution content marketing how to

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How to Engineer the Perfect PR Metric

Cision

It probably seems like a gross exercise in hubris (or click-bait) to say that this post will give you the “perfect” PR metric. And of course that reasoning informs very little about how PR drives business objectives. Want to implement a PR measurement program today?

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How To Collaborate With Influencers In Six Simple Steps

Prowly

How To Collaborate With Influencers In Six Simple Steps. What just a few years ago seemed to spark disbelief, hardly surprises anyone anymore. Also, it comes as no surprise that more and more brands choose to focus their campaigns around digital influencers. The post How To Collaborate With Influencers In Six Simple Steps appeared first on Prowly Magazine. How To how to influencer marketing PR

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5 Great Posts on How to Create a Content Strategy

Journalistics

In my recent post, “ How to Create an Editorial Strategy for Your Blog: Part Two ,” I mentioned my approach is one of many you have to choose from when setting out to define the editorial strategy for your blog. How to Create a Content Strategy.

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How to Measure PR Effectively

The Proactive Report

Much as we may shy away from math and stats, the time has come to learn how to use data to show results. “Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact.

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How to Optimize Your Desk for Maximum Efficiency and Performance

Ron Torossian

While it’s no secret that keeping your desk organized is important for maintaining your productivity, that’s not to say that it’s always easy to do.

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How to Leverage Emotions to Boost Digital PR

Cision

People have started to react much more strongly to different types of information. Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Identify the Emotions You Want to Elicit.

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How to write a blog post

Public Relations Sydney

If you want to be seen as an industry expert or thought leader a great way to boost your profile is to write blog posts. The post How to write a blog post appeared first on Public Relations Sydney. Blog tips business blog how to write a blog post

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How to Stop Spam Backlinks from Ruining Your Google Reputation

Prowly

How to Stop Spam Backlinks from Ruining Your Google Reputation. What’s the first thing that comes to your mind when you hear the word “penguin”? How To backlinks how to PR SEOLet’s play word association!

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How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. According to Andrew Davis , this is how most content marketing campaigns fail.

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How to Use Social Media to Find PR-friendly Journalists

Cision

This information may help you segment journalists by behavior, but journalist’s attitudes towards PR professionals are a bit more counterintuitive when it comes to the social media spectrum. These journalists tend to have the most favorable view of PR professionals.

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Why Fake News Could Be a Brilliant Opportunity for Brand Engagement

Prowly

How To brand journalism fakenews how toInstead of relying on media which are distrusted, brands can become media themselves, give their audience the information it needs, and position themselves as an interesting, relevant, and credible source.

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How to Apologize Like a Boss

Waxing UnLyrical

Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

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How to Generate Leads From Social Conversations

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . After all, on some social networks like Twitter, you don’t have to be “friends” with someone to listen in to what they are saying and engage with them.

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How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.

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How to Manage an Online Catastrophe

David PR Group

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll.

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How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content

Prowly

Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. The post How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content appeared first on Prowly Magazine. How To content how to PR press release

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How to Use Networking to Get Working

PR Job Coach

There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. have features that enable you to comment and answer questions from folks that need advice.

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How to Lead the Rebrand of a Global Company

Cision

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. What may be even more important is paying attention to your customers.

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How to Create a Keyword Library for Your Brand

Cision

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. The additional data you record in your keyword library is up to you.

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Building Your Personal Brand on LinkedIn

Prowly

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. How To how to LinkedIn personalbrandingWhen building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine.

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How To Create Awesome Content with Instagram’s New “Collections”

Cision

Instagram recently announced a new feature informally named “collections” that allows users to aggregate ten photos or videos into one post. How Instagram Collections work. The collections feature on Instagram allow you to upload up to 10 photos or videos in the same post.

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