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What is X: Understanding Elon’s Rebrand of Twitter

Ronn Torossian

Before Elon Musk’s remarkable $44 billion acquisition of Twitter last year, the popular billionaire had already been discussing the concept of building an all-encompassing service that would be called X. Musk’s vision for X was vast and undefined, showcasing his typical ambitious and visionary mindset.

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Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. Twitter recently released a report on how its users perceive the behavior of brands on the platform, as […]. The post Reaching More Twitter Consumers appeared first on.

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Leveraging Twitter in Marketing Strategies

Ronn Torossian

Using Twitter for business might sound odd to some, but it’s not that strange. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […]. The post Leveraging Twitter in Marketing Strategies appeared first on.

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15 PR Influencers You Need to Start Following on Twitter

Prowly

If you’re like me, you like to follow people on Twitter who provide valuable information you can use and learn from. Because we often write here about PR stuff, I thought I’d share what I believe to be the PR & marketing experts you should follow on Twitter.

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PR Pros Leaving X: The Best Twitter Alternatives for 2024

Prowly

You’ve probably noticed that Twitter (or X) has been on a bit of a downward spiral for the past year or so. Since its takeover and rebranding, Twitter has lost 13% of its daily active users, with new ones leaving each day. So is Twitter finally dead?

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MediaRadar Tracks Ad Pullback For Twitter

ImPRessions - Crenshaw Communications

Think Twitter’s a potential dumpster fire for marketers right now? Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. You’re not alone.

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Is It Time to Leave Twitter? PR Pros Weigh In

Prowly

You thought you’d be talking to your PR clients more about holiday guides than Twitter accounts this month, didn’t you? The current Twitter controversies have many PR professionals debating whether their clients’ best interests lie with staying on the platform or moving along to greener social media pastures.

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