The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

8 New Twitter Features for 2016

Cision

Twitter’s growth stagnated in 2015 , and although there were some interesting newer aspects of the network (most notably Periscope) it evidently wasn’t appealing enough for the 77 percent of Internet users that don’t use the platform. Twitter Camera. Twitter Q&A.

Trending Sources

Five Activities to Grow your Twitter Community

PR Expanded

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Listen” strategically by monitoring Twitter conversations.

New Twitter Rules Good for Brand Storytelling

The Proactive Report

Twitter rules have always restricted content to 140-characters. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. New Twitter Rules. Stay tuned for when this is rolled out to the entire Twitter user base.

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8 Ways to Differentiate Your Brand on Twitter in 2016

Cision

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Integrate Twitter with Triberr.

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Twitter in Crisis: 5 Things You Need To Know

Cision

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. He describes Twitter: “Twitter is, at its core, a public forum for information, conversation, and ideas.”

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. So I thought it was about time to share this bundle of informative Twitter joy to the wider world. Guidelines on Twitter Made Easy.

How To Use Twitter Analytics

Shift Communications

When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that provides insight into your activity on the platform. Twitter Cards. Take a few minutes today to check out Twitter Analytics.

Twitter’s Facebook-like Algorithm: What It Means for PR

Cision

Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. This algorithm fundamentally changes the way that brands will be able to communicate on Twitter in the future. Now Twitter is pay-to-play, too. Twitter knows this.

Twitter Engagement Actually Translates into Votes

Cision

Clinton’s slow-roasting scandal in regards to her use of a private email server baked all year until it finally became the most discussed issue on Twitter. If you are running for office and no one is tweeting about it, you are likely going to lose your election.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. PRStudChat Twitter Career Day Careers in PR Jess Ostroff Joe Colon Laura Petrolino PR Career Advice public relations

Using Twitter to Pitch Reporters: What You Need to Know

Marketwired

For PR professionals, Twitter can be a great resource. Pitching on Twitter can absolutely be done — but there’s a right way to do it. Before you connect, make sure your Twitter profile leaves a good impression. If you want to pitch on Twitter, your personal brand matters.

The Top 50 Social Media Influencers on Twitter

Cision

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Our media research team pulled various lists of social media mavens on Twitter using Cision’s proprietary algorithm which looks for contextual relevancy, engagement levels, key terms and reach, among other components. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

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6 New Twitter Features You Need to Know About

Cision

2016 has been a dynamic year for Twitter. Growth is stagnant and investors have been impatient, and as a result Twitter has made a lot of changes to their platform in order to entice people and ultimately to better monetize the platform. So it will shock nobody to hear that Twitter continued to tweak their platform. These six upcoming changes to Twitter are small but also substantial. The Twitter user base is stagnant.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

How to Build Rapport and Pitch Media Using Twitter

Shift Communications

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out.

State of Social Q1 2017: Twitter User Growth Takes Off

Shift Communications

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Marketing Media Public Relations Social Media Twitter

5 Things You Should Know About Twitter Live Sports

Cision

When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Live video stays on Twitter.

How to Get Started With Twitter’s Curator Platform

Marketwired

Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way. Don’t choose an awards ceremony live tweet or long Twitter conversation as your first curated story.

Twitter celebrates its 10th birthday by closing Tweetdeck

Norton's Notes

Monday marks the 10th anniversary of the first tweet ever to have been sent on the platform Twitter – see below. According to Twitter, the decline in active users was offset by the marketing spending in Q4. I use Twitter on mobile, tablet and the Tweetdeck windows version.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? Include a link in your Twitter profile.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch?

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. They are NOT intended to be spewed from your Twitter profile account like lava from an erupting volcano. Pharma & Life Sciences pharma Social for Pharma twitter

Twitter, Photos and Your Crisis Communications

Melissa Agnes

Twitter has recently revealed two new features coming to the platform. On March 26th they published the following message to their blog : “We’re rolling out two new mobile features that make photos on Twitter more social. Let’s take a look… Twitter photo-tagging.

3 Ways Journalists Use Twitter as a Reporting Tool

Cision

Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. But is Twitter really dying? To help you out, here are three ways journalists use Twitter: 1. And Twitter might be the best platform to do this.

Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. Twitter and Television: A Match Made In Heaven is a post from: Waxing UnLyrical.

What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

DiGiorno Pizza’s foolish Twitter gaffe. From this, the hashtags #WhyIStayed and #WhyILeft have been a trending discussion on Twitter, with women sharing their personal stories. Preventable gaffes give you a bad rep for no reason.

Pros and cons of Twitter Analytics for PR consultants

PR in High Definition

Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. The post Pros and cons of Twitter Analytics for PR consultants appeared first on Firefly Communications. Uncategorized Twitter Analytics

For brands, Twitter interaction proves profitable

PR Daily

Twitter data say “yes.”. Twitter data show that millions of people tweet at businesses and brands. If you’re uncertain about your organization’s stake in social media, consider the insights from Twitter’s recent study : A brand’s online interaction boosts consumers’ spending.

10 ways to use Twitter for storytelling

PR Daily

Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world. Twitter moves fast, but with practice and a little structure, Twitter can be a fantastic network builder.

Join #PRStudChat for the “Millennials in the Workforce” Twitter Chat on July 19th

PR Expanded

ET, the #PRStudChat community gathers on Twitter to discuss the topic of Millennials in the Workforce. We’re looking forward to a really informative and dynamic Twitter chat session with Maureen Judge, our community, and Millennial friends.

State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

Shift Communications

Twitter lost more users than it gained. Should marketers and communicators who rely on Twitter be concerned? Twitter’s business is as sound as others; if it can solve its audience growth problem, it will be on solid footing. Analytics Marketing Metrics Social Media Twitte

An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. An Unkindness of Ravens: Thoughts on Twitter Communication is a post from: Waxing UnLyrical.

How to use Twitter Audience Insights for Marketing

Shift Communications

Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools.

Can Twitter save itself with PR?

PR Daily

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter's huge problem in one chart [link] pic.twitter.com/W3TlDcslYc. Twitter is a social media platform.

The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter. The official Twitter of nerdist.com. Featured Top Lists social media Top List TwitterWhat a night! Leo took home the award for best actor, Rocky got a standing ovation, Taraji P. Henson celebrated her win with cookies and social personalities tweeted with a fury.

#Ontrend: Five years of the twitter hashtag

PR in High Definition

Twitter claims it was ‘created organically by twitter users’, but the life story of the hashtag goes back much further. […]. The post #Ontrend: Five years of the twitter hashtag appeared first on Firefly Communications.

Will Twitter drop its 140-character tweet limit?

PR Daily

Ask people what’s the one thing that sets apart Twitter from its social media brethren, and they’ll probably cite Twitter’s adherence to 140 characters per post. It’s no secret that Twitter is struggling. Without the 140 character limit, Twitter becomes a 2nd Facebook.

Keys to a successful Twitter chat

PR Daily

When you’re itching to discuss a topic, and want some crowd participation with people from all over the world, turn to Twitter. After you’ve determined that you’re going to host a Twitter chat, think about a topic that would appeal to your followers and future followers.

How long before brands completely abandon Twitter?

Communications Conversations

Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. I realize this doesn’t mean ALL companies are ignoring customer feedback on Twitter.