The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

8 New Twitter Features for 2016


Twitter’s growth stagnated in 2015 , and although there were some interesting newer aspects of the network (most notably Periscope) it evidently wasn’t appealing enough for the 77 percent of Internet users that don’t use the platform. Twitter Camera. Twitter Q&A.

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

Besides living our lives, there are millions of us who want to keep up with our activities on Twitter and to know we’re doing a good job about it. So I thought it was about time to share this bundle of informative Twitter joy to the wider world. Guidelines on Twitter Made Easy.

Five Activities to Grow your Twitter Community

PR Expanded

My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Listen” strategically by monitoring Twitter conversations.

New Twitter Rules Good for Brand Storytelling

The Proactive Report

Twitter rules have always restricted content to 140-characters. There have been changes in the Twitter look and feel over time, but the character count has always been the main feature. New Twitter Rules. Stay tuned for when this is rolled out to the entire Twitter user base.

How To Use Twitter Analytics

Shift Communications

When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter offers its own analytics tool that provides insight into your activity on the platform. Twitter Cards. Take a few minutes today to check out Twitter Analytics.

How Twitter Eliminating Share Count May Impact You


Last week Twitter announced that they will discontinue share counts in their API. What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. Why Twitter is discontinuing share counts.

Twitter in Crisis: 5 Things You Need To Know


Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. He describes Twitter: “Twitter is, at its core, a public forum for information, conversation, and ideas.”

Guest Post: How Twitter Became My Platform of Choice

PR Expanded

Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. Using Twitter makes me smarter.

Twitter’s Facebook-like Algorithm: What It Means for PR


Last week, Twitter announced that they would implement their Facebook-like algorithm across all user accounts. This algorithm fundamentally changes the way that brands will be able to communicate on Twitter in the future. Now Twitter is pay-to-play, too. Twitter knows this.

Using Twitter to Pitch Reporters: What You Need to Know


For PR professionals, Twitter can be a great resource. Pitching on Twitter can absolutely be done — but there’s a right way to do it. Before you connect, make sure your Twitter profile leaves a good impression. If you want to pitch on Twitter, your personal brand matters.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

How to Build Rapport and Pitch Media Using Twitter

Shift Communications

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out.

Twitter Engagement Actually Translates into Votes


Clinton’s slow-roasting scandal in regards to her use of a private email server baked all year until it finally became the most discussed issue on Twitter. If you are running for office and no one is tweeting about it, you are likely going to lose your election.

Join #PRStudChat on February 22nd for a Career Day Twitter Chat

PR Expanded

expert Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. PRStudChat Twitter Career Day Careers in PR Jess Ostroff Joe Colon Laura Petrolino PR Career Advice public relations

The Top 50 Social Media Influencers on Twitter


To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Our media research team pulled various lists of social media mavens on Twitter using Cision’s proprietary algorithm which looks for contextual relevancy, engagement levels, key terms and reach, among other components. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter

6 New Twitter Features You Need to Know About


2016 has been a dynamic year for Twitter. Growth is stagnant and investors have been impatient, and as a result Twitter has made a lot of changes to their platform in order to entice people and ultimately to better monetize the platform. So it will shock nobody to hear that Twitter continued to tweak their platform. These six upcoming changes to Twitter are small but also substantial. The Twitter user base is stagnant.

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? Include a link in your Twitter profile.

Top 10 Florida Meteorologists on Twitter


This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. The post Top 10 Florida Meteorologists on Twitter appeared first on Cision.

Twitter is the New Facebook

HMA Public Relations

Twitter is experimenting with doubling its character limit. For some, like Rachel Brockway, this change is considered to be a poor branding decision on Twitter's part. The post Twitter is the New Facebook appeared first on HMA Public Relations.

How to Get Started With Twitter’s Curator Platform


Twitter has evolved a lot for brands and content creators in the last two years, but Twitter’s latest play might have you looking at the platform in an entirely different way. Don’t choose an awards ceremony live tweet or long Twitter conversation as your first curated story.

5 Things You Should Know About Twitter Live Sports


When it was announced that Twitter won streaming rights to 10 NFL games for the 2016-2017 season, the logical next question was how they would deliver the content to viewers ( Seahawks are streaming on December 15 , so you have some time to prepare your tweets ). Live video stays on Twitter.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch?

Top 10 Popular Science Staff on Twitter


This week, we highlight the top Popular Science (print) staff on Twitter ranked by follower count. Morning twitter, here's a good thread on the risks (so many!) The post Top 10 Popular Science Staff on Twitter appeared first on Cision.

Twitter’s New Algorithm – How to get More Retweets

The Proactive Report

million impressions fared in the new Twitter Algorithm. The post Twitter’s New Algorithm – How to get More Retweets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. After the beta, Twitter rolled out 280-character tweets to all users.

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Twitter and Television: A Match Made In Heaven

Waxing UnLyrical

My experience is that Twitter has become very intertwined with primetime television. So when NBC Universal Research Chief Alan Wurtzel had this to say about Twitter and the Olympics , I was shocked. Twitter and Television: A Match Made In Heaven is a post from: Waxing UnLyrical.

State of Social Q1 2017: Twitter User Growth Takes Off

Shift Communications

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Marketing Media Public Relations Social Media Twitter

Pros and cons of Twitter Analytics for PR consultants

PR in High Definition

Twitter has opened up its full analytics dashboard to everyone, having only previously been available to advertisers and verified users. The post Pros and cons of Twitter Analytics for PR consultants appeared first on Firefly Communications. Uncategorized Twitter Analytics

An Unkindness of Ravens: Thoughts on Twitter Communication

Waxing UnLyrical

Twitter. ” So #4 got me thinking about #3 – how “Twitter,” as an anthropomorphic name, perfectly describes that chaotic, disparate, competitive, showboating raucousness of #1. An Unkindness of Ravens: Thoughts on Twitter Communication is a post from: Waxing UnLyrical.

Top 10 Harper’s Bazaar Staff on Twitter


This week, we highlight the top 10 staff on Twitter ranked by follower count, and who are certain to be sitting FROW on many of the shows. The post Top 10 Harper’s Bazaar Staff on Twitter appeared first on Cision.

State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

Shift Communications

Twitter lost more users than it gained. Should marketers and communicators who rely on Twitter be concerned? Twitter’s business is as sound as others; if it can solve its audience growth problem, it will be on solid footing. Analytics Marketing Metrics Social Media Twitte

How to use Twitter Audience Insights for Marketing

Shift Communications

Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools.

3 Ways Journalists Use Twitter as a Reporting Tool


Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. But is Twitter really dying? To help you out, here are three ways journalists use Twitter: 1. And Twitter might be the best platform to do this.

Periscope and Meerkat : The New ‘Twitter’ for Reporters


Believe it or not, Twitter has been around for nine years now. ” The industry largely doubted the viability of Twitter as a news platform. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.”

10 ways to use Twitter for storytelling

PR Daily

Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world. Twitter moves fast, but with practice and a little structure, Twitter can be a fantastic network builder.

I’ve been given a kick up the butt about Twitter, and it’s a good thing!

PR Warrior

The post I’ve been given a kick up the butt about Twitter, and it’s a good thing! Social media TwitterI woke up today to a tweet in response to a tweet I had published: @trevoryoung or at least a very personal account where we can talk Geelong, Kate Ceberano and my strange relationship to PRs — Warren D (@nottheword) April 30, 2017 I realised at that point maybe I had dropped off in the personal connection… MORE.

Twitter celebrates its 10th birthday by closing Tweetdeck

Norton's Notes

Monday marks the 10th anniversary of the first tweet ever to have been sent on the platform Twitter – see below. According to Twitter, the decline in active users was offset by the marketing spending in Q4. I use Twitter on mobile, tablet and the Tweetdeck windows version.

For brands, Twitter interaction proves profitable

PR Daily

Twitter data say “yes.”. Twitter data show that millions of people tweet at businesses and brands. If you’re uncertain about your organization’s stake in social media, consider the insights from Twitter’s recent study : A brand’s online interaction boosts consumers’ spending.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing


However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing. They are NOT intended to be spewed from your Twitter profile account like lava from an erupting volcano. Pharma & Life Sciences pharma Social for Pharma twitter