Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

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Twitter Survey Media Relations Social Media 150

Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

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Twitter Social Media Brand Branding 101

HMA Public Relations

MARCH 28, 2023

Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.

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Twitter Journalism Media Blogging 117

PR for Anyone

APRIL 26, 2022

Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit. What does that have to do with PR? EVERYTHING!

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NewsWhip

NOVEMBER 9, 2022

In late October Elon Musk officially closed a deal to acquire Twitter and has swiftly taken over leadership. It was decisions like these that caught the media’s eye, resulting in 22 of the 23 articles about Twitter in October also mentioning Elon Musk. . Twitter was the top brand in terms of engagement, earning 545k (18%) overall.

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Twitter Brand Branding Retail 148

Agility PR Solutions

JUNE 4, 2023

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package.

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Twitter Brand Branding Pitching 168

Agility PR Solutions

NOVEMBER 16, 2022

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The post Should you leave Twitter? Do you stay […].

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Twitter Social Media Advertising Advertising 167

Deirdre Breakenridge

OCTOBER 23, 2018

Twitter is one of the most promising social media platforms for science communication. I’ve met and worked with a multitude of scientists and professional communicators who swear by the use of Twitter for #scicomm. The hashtag is one of the most powerful tools you can use on Twitter. DO use the power of the #hashtag.

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Twitter Social Media Communications Publicity 347

The Proactive Report

FEBRUARY 24, 2017

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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Twitter Social Media Customer Service Facebook 235

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Great Twitter Follows For Cybersecurity Geeks. He’s extremely active on twitter, acting as a great source for general political news and the occasional meme.

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Twitter Report Privacy Government 229

HMA Public Relations

APRIL 19, 2023

Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. Find out why these organizations have left the platform in the latest blog post from Justin Liggin

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Twitter Blogging Social Media Media 81

Buchanan PR

JULY 6, 2023

A direct competitor to Twitter, this new social media platform provides users with a seamless and engaging experience while leveraging the benefits of an existing built-in audience. Or, is this just another doomed attempt to take down Twitter? Like Twitter, there is a character limit per post. But, is Threads here to stay?

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Twitter Instagram Social Media Mobile 86

Agility PR Solutions

MAY 9, 2022

By now, we have all heard that multi-billionaire and viral entrepreneur, Elon Musk, Tesla’s owner with over $273.6bn to his name, has hit the headlines once again after securing a $44bn deal to buy Twitter from its current CEO Parag Agrawal. The post What could Elon Musk’s Twitter takeover mean for PR professionals?

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Twitter Social Media Viral Media 160

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. Meg is very active on Twitter and a great source of quality content for your feed.

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Twitter Advertising Advertising Media 177

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. In doing this, Musk caused backlash as some of Twitter’s loyal users saw this as yet another way to for fake accounts to provide false information.

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Advertising Advertising Twitter Social Media 62

NewsWhip

JUNE 22, 2023

Tech takes the headlines In the Interest Quadrant above, Twitter, Apple, and Google all sit in the top right corner, which shows that the most media interest and the most public interest in May was in these three brands. The post Apple, Twitter, and Google dominate media and public interest in May appeared first on Newswhip.

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Twitter Google Publicity Media 88

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

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Twitter Banking Leadership Employee 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. The post PR Lessons From Twitter appeared first on Crenshaw Communications. However, no one can advise PRs better on how and what to pitch reporters than… reporters.

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Twitter Media Relations Pitching Ethics 207

Cision

SEPTEMBER 15, 2017

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. The post Top 10 Florida Meteorologists on Twitter appeared first on Cision. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641.

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Twitter Television Local Media 250

ImPRessions - Crenshaw Communications

MAY 7, 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. The post 20 Retail Journalists You Should be Following on Twitter in 2020 appeared first on Crenshaw Communications. This week we’re thinking about retail and e-commerce.

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Retail Twitter Real Estate Trends 259

Sword and the Script

MAY 19, 2020

If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. Because so many journalists are on the platform.

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Media Relations Twitter Media Social Media 208

PR in High Definition

JULY 27, 2023

With very little prior warning, Twitter announced last weekend that it would be rebranding to ‘X’ with immediate effect. The marketing point of view I think it’s fair to say, that Musk and Twitter have not been totally aligned, either before or after his acquisition. The post Twitter rebrand: Will Elon Musk’s X-periment work?

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Twitter Reputation Communications Brand 62

Agility PR Solutions

JANUARY 24, 2022

The post 11 top tips for engaging with journalists on Twitter appeared first on Agility PR Solutions. An association with journalists can do wonders for your brand image. Not every brand, however, can afford to have a very close association with journalists, especially […].

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Twitter Publicity Brand Branding 161

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. Together, we’ll be diving into Twitter and whether social media is altering or impacting the messages we receive. How many different ways can Twitter work as a political “platform”?

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Twitter Community Social Media Ethics 293

Deirdre Breakenridge

DECEMBER 12, 2017

Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. For me, using Twitter is synonymous with reading The New York Times on Sundays, except in an hour.

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Twitter Social Media Agency Media 208

Agility PR Solutions

OCTOBER 18, 2020

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […].

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Pitching Twitter Social Media Publicity 208

Institute for Public Relations

MAY 5, 2023

Five studies of 650 participants took place from July 2020 to March … Continue reading Why Users Overpercieve Outrage on Twitter → This misunderstanding of tone affects belief in polarization, extremity, and normalizes a sense of hatred on platforms.

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Twitter Social Media Media Study 64

5W PR

FEBRUARY 1, 2022

Recently, the popular social media platform Twitter announced a brand new feature that allows the paying Twitter Blue subscribers on iOS devices to officially link their non-fungible tokens (NFTs) to their profile pictures. The post The NFT Trend and Twitter appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

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Twitter Trends Social Media Media 88

HMA Public Relations

APRIL 15, 2022

With social media now in the forefront as an alternative to regular media outlets, The New York Times is encouraging its reporters to spend less time on Twitter in an attempt to prevent online harassment. Read more on this from Scott Hanson.

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Twitter Social Media Media Report 76

Ronn Torossian

AUGUST 27, 2018

The post Twitter Re-commits to Fighting “Toxic” Content appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Facebook, which spent most of last year and the first half of this year very publicly fighting to protect its brand from a flurry of accusations and scandalous headlines, seems to be starting to gain traction with consumers.

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Twitter Social Media Publicity Facebook 218

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. X = Twitter Elon Musk’s latest change has been rebranding Twitter to ‘X’ in possibly the biggest update the platform has ever encountered. Check out the latest updates below!

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Ronn Torossian

NOVEMBER 24, 2018

The post Five Tips to Get More Twitter Shares appeared first on 5WPR CEO Ronn Torossian Founder's Blog. You’ve sent out witty, relatable and relevant tweet – but if the tweet isn’t shared by your audience, then it simply doesn’t achieve its goal.

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Twitter Social Media Media Consumer 199

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

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Twitter B2B Brand Branding 120

Ronn Torossian

JULY 30, 2018

The same week Twitter came under withering fire from Republicans and others over allegations the social platform was “shadow-banning” some conservative users, Twitter received another gut punch, this time from Wall Street.

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Twitter Blogging Company Social Media 186

Ronn Torossian

AUGUST 4, 2018

Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. The post How Twitter Feuds Have Turned into Good PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It turns out that a little banter … READ MORE ».

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Twitter Social Media Media Customer Service 199

Awario

APRIL 5, 2021

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting.

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Twitter Analytics Tools Strategy 144

Prohibition

JUNE 13, 2022

However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers. How do I run a Twitter ad campaign?

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Twitter Advertising Advertising Social Media 62