ImPRessions - Crenshaw Communications

JUNE 22, 2021

New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here? What’s more, new platforms are popping up regularly.

B2B 405

B2B Social Media Media Twitter 405

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. The post 3 PR Tips For Better B2B Media Placement appeared first on Crenshaw Communications.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

MARCH 3, 2022

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. See our post on How Speaking Opportunities Support B2B Companies for insights on how much we and our clients value speaking opportunities.

Conference 304

Conference B2B Case Study Content Marketing 304

Agility PR Solutions

NOVEMBER 3, 2024

However, if […] The post 3 smart strategies for aligning your PR strategy with B2B lead scoring appeared first on Agility PR Solutions. PR has always been about creating visibility and building trust for the brand, but its role as a marketing tool in driving direct engagement and contributing to lead nurturing is often overlooked.

B2B 164

B2B Strategy Tools Marketing 164

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Stories are a tool you use in your B2B brand storytelling toolbox to achieve a certain goal.

Storytelling 296

Storytelling B2B Brand Branding 296

ImPRessions - Crenshaw Communications

JUNE 24, 2021

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. In B2B especially, understanding a given industry can require a deep dive.

B2B 278

B2B Leadership Survey Data 278

Sword and the Script

AUGUST 27, 2024

That’s when it dawned on me, that, yeah, B2B tech companies might be guilty of this as well. Is that the reward loyal B2B customers deserve for sticking with their vendors in tough economic times? I read the article and didn’t think much of it until Martech editor Mike Pastore shared it on LinkedIn.

B2B 103

B2B Company Software Consumer 103

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. . Fewer paywalls = more eyeballs.

B2B 319

B2B Company SMB Automotive 319

Sword and the Script

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7%

B2B 173

B2B Survey Study Financial 173

Contently - Strategy

OCTOBER 29, 2024

Client testimonials are a fantastic way to make use of UGC for B2B brands, especially when they can be framed in a solutions-oriented light. The post How B2B Brands Can Leverage User-Generated Content appeared first on Contently. But, you don’t need to share user-generated content on social media alone.

B2B 109

B2B Brand Branding Case Study 109

Agility PR Solutions

NOVEMBER 6, 2024

In the fast-paced world of business-to-business (B2B) communication, the role of B2B tech public relations has never been more critical. Traditionally viewed as a tool for managing relationships with the media and shaping public perception, B2B PR has evolved dramatically in response to digital transformation.

B2B 101

B2B Social Media Tools Publicity 101

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Reaching the right audience.

B2B 276

B2B Social Media Brand Branding 276

Sword and the Script

MAY 27, 2025

The way buyers find and evaluate information is changing with generative AI, yet many B2B marketing teams are still optimizing for traditional organic search engines It seems to me that one of the biggest ways generative AI is changing human behavior is speed. Its a useful tool for getting up to speed on a new topic quickly. The key finding?

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B2B Marketing SEO Engineering 155

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

Agility PR Solutions

FEBRUARY 20, 2025

Digital marketing in the B2B space has shifted dramatically in recent years, with data and personalization taking center stage. Marketing leaders now face increasing pressure to deliver measurable results while building authentic connections with their target accounts.

B2B 101

B2B Marketing Measurement Data 101

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. What are the top use cases?

Social Media 165

Social Media Study B2B Media 165

Agility PR Solutions

JANUARY 7, 2025

Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. By harnessing the power of AI and working with a B2B tech marketing agency, businesses can revolutionize their marketing strategies, enhance customer experiences, and drive significant growth.

B2B 96

B2B Technology Strategy Marketing 96

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: 3 recent surveys predict B2B marketing budgets will get a boost in 2025 2.

B2B 109

B2B Marketing Communications Survey 109

Agility PR Solutions

FEBRUARY 12, 2025

Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector.

B2B 96

B2B Social Media Communications Instagram 96

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Marketing 78

Agility PR Solutions

MARCH 22, 2025

The B2B wholesale market is evolving fast. Many wholesale brands rely only on word-of-mouth or direct sales. But just selling products is not enough to win the market in 2025. Today your brand reputation and visibility matters a lot, even more than your product.

B2B 96

B2B Brand Branding Reputation 96

Agility PR Solutions

MAY 19, 2025

LinkedIn lead generation for B2B marketers is one of the best ways to reach decision-makers. To make them work, you need a clear […] The post 7 steps to mastering LinkedIn lead generation for B2B marketers first appeared on Agility PR Solutions.

LinkedIn 91

LinkedIn B2B Marketing Strategy 91

Contently - Strategy

OCTOBER 23, 2024

The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” Generally, mid-funnel content is most important to B2B companies. The post How to Nurture Mid-Funnel Leads with the Right B2B Content Mix appeared first on Contently.

B2B 98

B2B How To Case Study Content Marketing 98

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

JANUARY 13, 2025

In the dynamic world of B2B tech, where innovation reigns supreme, and competition is fierce, B2B PR has evolved beyond mere press releases and product announcements. From Self-Promotion to Insight-Driven Engagement The early days of B2B tech PR largely revolved around self-promotion.

Leadership 78

Leadership B2B Tools Engineering 78

Agility PR Solutions

FEBRUARY 25, 2025

B2B buyers now spend only 17% of their purchase journey talking to suppliers. But let’s be real for […] The post The role of public relations in transforming B2B e-commerceand 3 phases to making it work first appeared on Agility PR Solutions.

B2B 101

B2B Publicity Meeting Reputation 101

Sword and the Script

JUNE 17, 2025

Instead of trading information for contact information that’s passed on to a BDR, marketing in B2B tech organizations must center on education and helpfulness “I want them demo-ing the software because when they see the software, they buy it.” All-tricks-no-treat B2B marketing The problem is that the approach doesn’t work today.

Education 82

Education B2B Marketing Software 82

Agility PR Solutions

JANUARY 22, 2025

B2B companies are using affiliate marketing to promote their products or services. It’s crucial […] The post Affiliate marketing software solutions for B2B companieskey functions, benefits and brands first appeared on Agility PR Solutions. This is one of the strongest marketing strategies as of now.

Software 96

Software B2B Company Marketing 96

5W PR

NOVEMBER 25, 2024

In the competitive landscape of B2B tech, effective public relations can be a game-changer. Implementing these strategic PR tactics and continuously measuring and analyzing results can build credibility, foster trust, and drive business growth in the competitive B2B tech landscape.

B2B 78

B2B Company Crisis Management Measurement 78

Ronn Torossian

APRIL 21, 2025

Learn how B2B marketing is evolving in 2025 with account-based marketing, thought leadership, and LinkedIn strategies. The post The Future of B2B Marketing: A Strategic Outlook for 2025 and Beyond appeared first on. Discover key trends shaping business growth.

B2B 195

B2B Marketing Leadership LinkedIn 195

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

B2B 185

B2B Marketing LinkedIn Video 185

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

B2B 173

B2B Marketing eBook YouTube 173

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 185

B2B Study Consumer Report 185

Sword and the Script

DECEMBER 31, 2024

Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. Just 5% of B2B tech buyers are ready to purchase now This piece explores the source of this statistic because its applicability to your business has enormous implications on how you invest your B2B marketing budget.

B2B 152

B2B Marketing Leadership Study 152