How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers.

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Top B2B Conferences For PR Visibility

ImPRessions - Crenshaw Communications

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B Sales & Marketing Exchange (August, Boston).

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3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech.

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B2B Lead Generation

Ronn Torossian

What is B2B marketers’ main challenge? It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. The post B2B Lead Generation appeared first on.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here?

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B2B Companies and the Digital Buying Journey

Ronn Torossian

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting.

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Blog Brand Storytelling B2B brand storytelling

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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. The cost of B2B content. There’s a reason B2B marketers are investing in content.

How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. They must act to adapt to the current demands of their B2B buyers.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive.

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. Meanwhile, B2B budgets have boomed. Here’s how I learned to stop worrying and love B2B work.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. There are some simple, high-impact things you can do to ensure your B2B tech brand starts making the right impression.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies.

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B2B – A Whole New World

Ronn Torossian

A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” The post B2B – A Whole New World appeared first on.

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Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort

Sword and the Script

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement.

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Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Given my consulting work is almost exclusively B2B, this study looks especially helpful. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. Marketing PR B2b B2B marketing B2B public relations marketing surveys Technology

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. This study dug up some interesting and surprising data about the state of content marketing for B2B and shows us some areas where we can all improve. This reflects the state of content marketing for B2B in general.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why Focus on Video Marketing for B2B. B2B Marketing

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B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer.

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15 CX Action Items B2B Companies “Must Do” According to McKinsey Research

Sword and the Script

The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. B2B loyalty is up for grabs,” according to a new report from McKinsey & Co.

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10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. B2B influencer marketing is a way for you to harness that power to positively impact your brand. 20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz. How to Leverage B2B Influencer Marketing for Powerful Results. Now for the main attraction -- who are the B2B marketers that you should know in 2017? 10 Genius-Level B2B Marketing Influencers to Keep Your Eye On.

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. Recent B2B marketing video statistics. The study yielded some fresh statistics about the potential of video in B2B marketing.

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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. Let's look at a two of them: B2B public relations and thought leadership. How Content Marketing Supports B2B PR and Thought Leadership. Other areas such as B2B PR and thought leadership are interwoven with our content marketing strategy. It's been said that B2B PR and content marketing going hand in hand -- and it's true.

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6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. B2B marketing faces interference.

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B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language.

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5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

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7 effortless methods for B2B lead generation

Agility PR Solutions

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. B2B lead […]. The post 7 effortless methods for B2B lead generation appeared first on Agility PR Solutions.

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B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? This report, The B2B Content Marketing Benchmarks, Budgets, and Trends , is a yearly survey that sheds light on the state of content marketing. 5 B2B Content Marketing Trends That You Should Know.

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Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. The post Can B2B Build Credibility with Content Marketing?

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8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Many top B2B tech reporters interview multiple people each day for a wide range of stories.

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Make sure that your B2B content is crafted to stand out and garner the readership you deserve. B2B Content Tools of the Trade That Add Umph to Every Piece. Click here to find out what SEO mistakes to avoid in your B2B blog.).

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How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies. Click here to find out 6 reasons why your marketing campaign needs a B2B blog.). Craft B2B Content That Wins Them Over. Your B2B content should never be left to chance. b2b content marketing B2B Blogging B2B Leads

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Don’t be too hasty to put the brakes on your B2B blogging efforts. So.What’s Holding Your B2B Blog Back? You have a product or service to offer, and the marketer in you wants people to see how great it is.Your B2B blog, however, is not the place for that. There is no excuse for B2B blogging that reads like a dusty college textbook.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Here are a few ways Instagram can help amplify storytelling for B2B organizations.

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The creative comms formula that drives b2b sales 

The Resolution Blog

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook.

Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization.

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Why “Disruption” is a Terrible Message for Prospects in B2B Marketing

Sword and the Script

Disruption in B2B marketing messages. Many B2B software companies fall into the same trap. Just think about the gobs of money B2B software companies pour into content around “change management” – while also spending gobs of money promoting a message of disruption.

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How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. So it's no surprise that B2B buying journey, including behaviors and attitudes, would change during this time. They must act to adapt to the current demands of their B2B buyers. How to Adapt Your B2B Buying Process During the Pandemic.

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