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B2B Related Topics 
Frank Strong
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
ImPRessions - Crenshaw Communications
MARCH 3, 2022
For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. B2B Sales & Marketing Exchange (August, Boston).
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ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech.
Ronn Torossian
DECEMBER 29, 2020
What is B2B marketers’ main challenge? It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. The post B2B Lead Generation appeared first on.
ImPRessions - Crenshaw Communications
MAY 24, 2022
But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers.
ImPRessions - Crenshaw Communications
JUNE 22, 2021
New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here?
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
I’m a late convert to B2B public relations. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. Meanwhile, B2B budgets have boomed. Here’s how I learned to stop worrying and love B2B work.
Ronn Torossian
FEBRUARY 24, 2022
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting.
ImPRessions - Crenshaw Communications
OCTOBER 20, 2021
B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies.
ImPRessions - Crenshaw Communications
JUNE 24, 2021
There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning.
Sword and the Script
MAY 17, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing.
Sword and the Script
JULY 20, 2021
Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. There are some simple, high-impact things you can do to ensure your B2B tech brand starts making the right impression.
ImPRessions - Crenshaw Communications
JULY 14, 2021
Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive.
Ronn Torossian
JANUARY 4, 2021
A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” The post B2B – A Whole New World appeared first on.
Sword and the Script
OCTOBER 12, 2021
Given my consulting work is almost exclusively B2B, this study looks especially helpful. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. Marketing PR B2b B2B marketing B2B public relations marketing surveys Technology
Sword and the Script
NOVEMBER 30, 2021
About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer.
Sword and the Script
APRIL 19, 2022
A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement.
Sword and the Script
NOVEMBER 10, 2020
B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. B2B marketing faces interference.
Sword and the Script
JULY 12, 2022
A survey of 329 B2B sales and marketing professionals commissioned by SharpSpring and conducted by Ascend2 does well to identify the problem of sales and marketing alignment. If you enjoyed this post, you might also like: B2B Sales Cycles Get Longer and Involve More Decision Makers.
ImPRessions - Crenshaw Communications
MAY 15, 2020
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Here are a few ways Instagram can help amplify storytelling for B2B organizations.
Sword and the Script
SEPTEMBER 17, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language.
Sword and the Script
MARCH 29, 2022
The consulting firm polled 3,000 B2B decision-makers and found customers want an always-on, personalized, and omnichannel customer experience (CX) or they’ll leave. B2B loyalty is up for grabs,” according to a new report from McKinsey & Co.
Sword and the Script
APRIL 14, 2020
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.
Sword and the Script
NOVEMBER 17, 2020
Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. The post Can B2B Build Credibility with Content Marketing?
Sword and the Script
NOVEMBER 15, 2022
75% of marketers say they don’t spend enough time on B2B content amplification because they don’t have time (77%) – they are too busy making more content they also won’t have time to amplify. Marketing B2B marketing content marketing marketing marketing tactics repurposing
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2020
For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Many top B2B tech reporters interview multiple people each day for a wide range of stories.
Ishmael's Corner
JUNE 21, 2020
The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
Agility PR Solutions
SEPTEMBER 29, 2021
B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. B2B lead […]. The post 7 effortless methods for B2B lead generation appeared first on Agility PR Solutions.
Sword and the Script
AUGUST 10, 2021
Disruption in B2B marketing messages. Many B2B software companies fall into the same trap. Just think about the gobs of money B2B software companies pour into content around “change management” – while also spending gobs of money promoting a message of disruption.
Sword and the Script
JUNE 15, 2021
If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization.
Sword and the Script
OCTOBER 3, 2020
The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.
Sword and the Script
NOVEMBER 24, 2020
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Here are some ideas: 12 ways to leverage your existing investment in B2B webinars. Marketing B2B marketing event marketing repurposing
Sword and the Script
JULY 19, 2022
Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR.
Sword and the Script
SEPTEMBER 29, 2020
Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.
ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. For B2B companies, an educated customer is like gold.
ImPRessions - Crenshaw Communications
MARCH 2, 2020
A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.
The Resolution Blog
MARCH 10, 2022
Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook.
Sword and the Script
OCTOBER 13, 2020
Successful blogs budget for distribution One of the primary motivations for corporate blogging in B2B marketing is to build an audience. Search is a primary channel for growth – and most B2B websites get the majority of their visitors through search engines.
ImPRessions - Crenshaw Communications
MARCH 3, 2020
A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.
5W PR
NOVEMBER 13, 2022
There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.
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