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Top B2B Conferences For PR Visibility

ImPRessions - Crenshaw Communications

For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. See our post on How Speaking Opportunities Support B2B Companies for insights on how much we and our clients value speaking opportunities.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different.

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7 ideas that marketers say are working in B2B marketing right now

Sword and the Script

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. The challenge of the current environment is stirring debate about what works in B2B marketing and what does not.

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3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. The post 3 PR Tips For Better B2B Media Placement appeared first on Crenshaw Communications.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here? What’s more, new platforms are popping up regularly.

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Does B2B marketing respect their prospect’s time?

Sword and the Script

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media. I see it all the time.

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How To Build B2B PR Around Invented Holidays

ImPRessions - Crenshaw Communications

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories. So how can a brand representative go about building a B2B event around a remembrance or holiday?

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