3 Valuable Lessons From the B2B Marketing Forum

Cision

For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. “*No personal emotions allowed in B2B!* Best Practices Featured B2B marketing marketing strategy

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How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. How to Boost Your B2B Marketing Plan with Social Media.

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Trending Sources

Refining your B2B Social Media Strategy

The Hoffman Agency

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? In fact, most B2B companies are guilty of subscribing to that school of thought.

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5 of the Best Quotes on B2B Marketing from #MPB2B

Cision

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Featured Influencers B2B marketing MarketingProfs B2B Forum

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. The channels that produce the most leads for B2B marketers are as follows: Email: 62%.

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Breaking into B2B Tech PR

Shift Communications

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is by far the most important thing you can do as a B2B PR pro.

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. Yet those few, well-chosen words contain enough power to make or break your B2B press release! Getting your press release headline right is a vital b2b best practice.

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. What B2B Content Strategy Lessons We Learn.

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Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. b2b Media Public Relations b2b PR media

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

B2B PR Sense

A lot has changed in the realm of B2B marketing strategies over the past year. 10 Hurdles That Today’s B2B Marketing Strategies Face. You might also use a solution like Marketo or Kapost to get a wider view of your B2B content marketing strategy and its impact. How to Boost the ROI of Your B2B Content Marketing Strategy. As long as you can show a proven ROI for your B2B content marketing strategy, it's likely your budget needs will be met. B2B Content Marketin

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How to Boost Buyers with Your B2B Content Marketing Strategy

B2B PR Sense

Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. 4 Important Tips for Using Your B2B Content Marketing Strategy to Get More Buyers.

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The Top 5 Things Every B2B PR Plan Needs

Shift Communications

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Public Relations Strategy B2B b2b PRPR planning.

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector.

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5 Things You Should Know About B2B PR

B2B PR Sense

Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? By the end of this post, you'll know: How to define B2B PR. The Definition of B2B PR Isn't Nuclear Physics -- It's Easily Understood.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A classic B2B PR technique is to make the customer smart.

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Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Sword and the Script

This is especially true for B2B organizations, with complex products and prolonged sales cycles. Attract: Get More Mileage out of B2B Content. Previous studies have shown that most of the content B2B produces goes unused. Convert: B2B Website as a Brick and Mortar Store.

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The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

Influencer Marketing For B2B Brands

ImPRessions - Crenshaw Communications

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.

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7 Emerging Trends That Will Pump Up Your B2B Content Strategy

B2B PR Sense

The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. A recent survey conducted by Demand Gen Report and Uberflip reveals fascinating developments in the B2B buying process.

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The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.

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Time for B2B Marketers to Pay Attention to Slack?

Shift Communications

And given the long engagement cycles with prospects, B2B would certainly benefit from a the personalized experience Slack offers. cta] The post Time for B2B Marketers to Pay Attention to Slack? Analytics Marketing Marketing Technology Strategy B2B marketing Slack

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5 Ways to Spice Up Your B2B Content Marketing

Cision

The same holds true with your B2B brand. To “spice up” your B2B content creation , consider these five tips: 1. What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d venture.

How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

A solid B2B strategy is one of the biggest ingredients to a successful public relations. Whether it’s a B2B marketing strategy or a press release strategy , your PR efforts need a strategic guide to be effective. How to Create a Winning B2B Strategy. B2B PR Tips and Trends

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals.

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The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. 7 Mistakes That Harm B2B Content Marketing Success. B2B Content Marketing

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.

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Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! 12 Expert Tips to Improve Your B2B Content Marketing Strategy. Different from B2C buyers, who make purchase decisions as individuals, B2B buyers often make purchase decisions as a group.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging.

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6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. B2B PR

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Top B2B Challenges and How to Solve Them

Shift Communications

Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. But, after being in B2B PR for more than 12 years, I know that team members with or without these traits can make or break a PR program.

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7 Surprising Ways that B2B Influencer Marketing Has Evolved

B2B PR Sense

B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. Not too long ago, we published a post entitled, Why the Best B2B PR Campaigns Use Influencer Marketing , and outlined how to leverage the power of influencers in your various campaigns.

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10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?

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How to Be Effective in B2B Influencer Marketing

B2B PR Sense

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should. So why aren’t more B2B companies implementing this marketing method as part of their strategy?

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8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

How is your B2B strategy performing? 8 Tactics That Will Beef Up Your B2B Strategy. B2B buyers are inundated on a daily basis with advertisements and marketing pandemonium. How can you break through this noise and earn the trust of B2B buyers in your industry?

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. In many cases, B2B clients are looking to reach IT decision-makers or the C-suite. This isn’t to say B2B audiences can’t and don’t vary.