INDUSTRY INSIGHTS YOUR PEERS ARE READING
To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Ready to learn how to get your B2B company's content before a wider audience? Reach Out to Those Who Have Published or Linked to Similar B2B Content. MORE
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. 6 Sources of B2B influencers. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications. MORE
Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies. MORE
Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend. MORE
Quick question: Is Instagram a resource for B2B lead generation? On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism. So what's changing changed to make Instagram a viable option in the B2B space? MORE
Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. What B2B Content Strategy Lessons We Learn. MORE
You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. But publication isn’t the zenith of your B2B media relations glory. B2B PR MORE
Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging. MORE
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. How to Generate More B2B Leads with 6 Easy Strategies. MORE
But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels. MORE
Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. b2b content marketing B2B Tools MORE
B2B organizations that find content marketing effective are committed to these programs. Nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful.”. MORE
For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. “*No personal emotions allowed in B2B!* Best Practices Featured B2B marketing marketing strategy MORE
And B2B influencer marketing is at the top of our list. 10 Powerful B2B Marketing Influencers You Need to Follow. 5 Leading Ways to Create an Effective B2B Influencer Marketing Strategy. 5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. B2B Marketing MORE
Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Today, let’s address these myths and look at the reality of what social media marketing can truly do for your B2B company. Let's Obliterate the Myths Surrounding B2B PR and Social Media. B2B PR MORE
After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply. MORE
Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Don’t be too hasty to put the brakes on your B2B blogging efforts. So.What’s Holding Your B2B Blog Back? There is no excuse for B2B blogging that reads like a dusty college textbook. MORE
No matter your size, thinking big is pivotal to success in B2B PR. Learn how you can take your B2B public relations to the next level, and think bigger for your company. The following are 8 ways that you can amplify your company’s content, and meet your B2B public relations goals. MORE
Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Featured Influencers B2B marketing MarketingProfs B2B Forum MORE
Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Most importantly, a young B2B tech brand can begin to cultivate real brand voice, credibility, and point of view, all of which establishes a solid reputation for competitive advantage. MORE
In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. 7 Mistakes That Harm B2B Content Marketing Success. B2B Content Marketing MORE
B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. How to Boost Your B2B Marketing Plan with Social Media. MORE
Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. Generate more B2B leads. 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. b2b social media MORE
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. MORE
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. MORE
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. 4 Important Tips for Using Your B2B Content Marketing Strategy to Get More Buyers. MORE
B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A classic B2B PR technique is to make the customer smart. MORE
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. The Relationship Between B2B Thought Leadership and Surveys. MORE
A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. A well-rounded B2B content marketer will also include owned and paid content in her B2B PR tactics. B2B Content MORE
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. MORE
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. MORE
Learn how Alexa and B2B marketing can work together for solid results. While this technology has achieved a level of fame in the B2C field, B2B companies have begun to carve out their own place. The most common skill for B2B content is smart briefing, otherwise known as news media. MORE
But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels. MORE
B2B marketing is a rich, diverse, and sometimes complex field. B2B influencer marketing is a way for you to harness that power to positively impact your brand. 20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz. Blog B2B Marketing MORE
Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. What do you want to accomplish with your B2B PR? Top B2B agencies have done their homework on your business and on your competition and are well poised to offer you expert PR advice. MORE
The same is true with your B2B content creation. Studies have revealed that of the 88% of B2B marketers who use content marketing, only 32% have a documented strategy. How to Create a B2B Content Strategy. Creating a successful B2B content strategy involves some basic steps. MORE
B2B thought leadership is the pinnacle of success for any business leader. As a B2B thought leader, you know the importance of defining yourselt in a way that sets you apart from the swarms of self-appointed experts flooding today's business world. B2B Social Media MORE
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content. MORE
The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level? B2B PR B2B Blogging b2b branding MORE
Want to use your B2B content to establish yourself as a thought leader in your industry? Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? LinkedIn B2B Content MORE
Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader. MORE
But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. 5 Top B2B PR Trends That Will Help You Create Press Release That Get Read. How to Unite B2B PR and Content Marketing for Powerful Results. MORE
How can you convert a humble, sales-focused company into a B2B marketing dynamo? DePeau's 5 Tips on Creating a Successful Integrated B2B Marketing Campaign. Blog B2B Public Relations B2B PR b2b marketing MORE
Nothing improves B2B public relations like a happy customer’s voice. Positive customer feedback translates into opportunities to boost your B2B PR, and get the attention you deserve. Recommended Reading: The Power of B2B Marketing Case Studies. B2B PR MORE
B2B Related Topics ImPRessions - Crenshaw Communications
OCTOBER 8, 2018
We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse.
Sword and the Script
OCTOBER 23, 2018
B2B organizations that find content marketing effective are committed to these programs. Nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful.”.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. 6 Sources of B2B influencers. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications.
B2B PR Sense
SEPTEMBER 26, 2017
B2B marketing is a rich, diverse, and sometimes complex field. B2B influencer marketing is a way for you to harness that power to positively impact your brand. 20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz. Blog B2B Marketing
ImPRessions - Crenshaw Communications
JUNE 14, 2018
After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply.
B2B PR Sense
MAY 28, 2017
B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. How to Boost Your B2B Marketing Plan with Social Media.
ImPRessions - Crenshaw Communications
MAY 1, 2018
Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader.
B2B PR Sense
OCTOBER 8, 2016
Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies.
B2B PR Sense
OCTOBER 11, 2016
Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. b2b content marketing B2B Tools
B2B PR Sense
OCTOBER 4, 2016
Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Don’t be too hasty to put the brakes on your B2B blogging efforts. So.What’s Holding Your B2B Blog Back? There is no excuse for B2B blogging that reads like a dusty college textbook.
B2B PR Sense
JUNE 9, 2018
But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. How to Generate More B2B Leads with 6 Easy Strategies.
ImPRessions - Crenshaw Communications
APRIL 12, 2018
Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications.
B2B PR Sense
JUNE 21, 2017
No matter your size, thinking big is pivotal to success in B2B PR. Learn how you can take your B2B public relations to the next level, and think bigger for your company. The following are 8 ways that you can amplify your company’s content, and meet your B2B public relations goals.
B2B PR Sense
NOVEMBER 26, 2016
Nothing improves B2B public relations like a happy customer’s voice. Positive customer feedback translates into opportunities to boost your B2B PR, and get the attention you deserve. Recommended Reading: The Power of B2B Marketing Case Studies. B2B PR
B2B PR Sense
OCTOBER 14, 2016
The same is true with your B2B content creation. Studies have revealed that of the 88% of B2B marketers who use content marketing, only 32% have a documented strategy. How to Create a B2B Content Strategy. Creating a successful B2B content strategy involves some basic steps.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A classic B2B PR technique is to make the customer smart.
B2B PR Sense
DECEMBER 6, 2016
Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. What do you want to accomplish with your B2B PR? Top B2B agencies have done their homework on your business and on your competition and are well poised to offer you expert PR advice.
B2B PR Sense
NOVEMBER 23, 2016
Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. What B2B Content Strategy Lessons We Learn.
B2B PR Sense
MAY 29, 2018
But to help you up your effectiveness, we've highlighted the key B2B PR trends you need to know to appeal to journalists. 5 Top B2B PR Trends That Will Help You Create Press Release That Get Read. How to Unite B2B PR and Content Marketing for Powerful Results.
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. The Smell of Popcorn with a B2B Movie. Repurpose Your Best B2B Content.
B2B PR Sense
AUGUST 1, 2017
Your B2B content marketing strategy plays a powerful role in a buyer’s journey. But new research shows that a strong B2B content strategy goes beyond simple information; it influences audiences. 4 Important Tips for Using Your B2B Content Marketing Strategy to Get More Buyers.
B2B PR Sense
OCTOBER 28, 2017
And B2B influencer marketing is at the top of our list. 10 Powerful B2B Marketing Influencers You Need to Follow. 5 Leading Ways to Create an Effective B2B Influencer Marketing Strategy. 5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. B2B Marketing
B2B PR Sense
MAY 12, 2016
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.
ImPRessions - Crenshaw Communications
JUNE 19, 2018
Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Most importantly, a young B2B tech brand can begin to cultivate real brand voice, credibility, and point of view, all of which establishes a solid reputation for competitive advantage.
B2B PR Sense
JUNE 14, 2016
The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level? B2B PR B2B Blogging b2b branding
B2B PR Sense
JANUARY 12, 2017
Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging.
Cision
NOVEMBER 2, 2015
Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Featured Influencers B2B marketing MarketingProfs B2B Forum
B2B PR Sense
OCTOBER 2, 2016
Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Today, let’s address these myths and look at the reality of what social media marketing can truly do for your B2B company. Let's Obliterate the Myths Surrounding B2B PR and Social Media. B2B PR
B2B PR Sense
AUGUST 17, 2016
To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Ready to learn how to get your B2B company's content before a wider audience? Reach Out to Those Who Have Published or Linked to Similar B2B Content.
PR Expanded
JULY 3, 2015
But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.
B2B PR Sense
JANUARY 5, 2017
A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. A well-rounded B2B content marketer will also include owned and paid content in her B2B PR tactics. B2B Content
Cision
OCTOBER 26, 2015
For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. “*No personal emotions allowed in B2B!* Best Practices Featured B2B marketing marketing strategy
B2B PR Sense
OCTOBER 19, 2016
Want to use your B2B content to establish yourself as a thought leader in your industry? Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? LinkedIn B2B Content
B2B PR Sense
MARCH 8, 2017
Have you recently taken on your company’s B2B public relations, and find yourself a little overwhelmed? Or are you an old-timer to B2B PR, but wish you could be more effective. After all, B2B PR is an intricate specialty with many moving parts that can’t be learned in a weekend.
B2B PR Sense
MARCH 1, 2017
Does your B2B public relations strategy include Facebook? Many B2B companies dismiss Facebook because of its simple beginnings as a friends and family network. Yet, Facebook has evolved to become a prime opportunity in the B2B space. Facebook, when wielded correctly, can put a face to your B2B PR efforts and deliver results. Generate more B2B leads. 9 Elements to Help You Bring Your Facebook A-Game to Your B2B Public Relations. b2b social media
B2B PR Sense
OCTOBER 12, 2017
B2B thought leadership is the pinnacle of success for any business leader. As a B2B thought leader, you know the importance of defining yourselt in a way that sets you apart from the swarms of self-appointed experts flooding today's business world. B2B Social Media
B2B PR Sense
FEBRUARY 21, 2017
You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. But publication isn’t the zenith of your B2B media relations glory. B2B PR
B2B PR Sense
SEPTEMBER 21, 2016
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. Insightful research combined with shrewd marketing strategies create an unbeatable recipe for B2B thought leadership. The Relationship Between B2B Thought Leadership and Surveys.
B2B PR Sense
JULY 27, 2016
How can you convert a humble, sales-focused company into a B2B marketing dynamo? DePeau's 5 Tips on Creating a Successful Integrated B2B Marketing Campaign. Blog B2B Public Relations B2B PR b2b marketing
The Proactive Report
JANUARY 31, 2017
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.
B2B PR Sense
APRIL 12, 2017
In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. 7 Mistakes That Harm B2B Content Marketing Success. B2B Content Marketing
B2B PR Sense
MARCH 1, 2018
Learn how Alexa and B2B marketing can work together for solid results. While this technology has achieved a level of fame in the B2C field, B2B companies have begun to carve out their own place. The most common skill for B2B content is smart briefing, otherwise known as news media.
B2B PR Sense
JULY 20, 2018
Quick question: Is Instagram a resource for B2B lead generation? On the other side, we have B2B executives and industries traditionally focused on expertise and professionalism. So what's changing changed to make Instagram a viable option in the B2B space?
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