Trending Sources

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Bob Murphy looks to dispel some common myths about the uses and misuses of data in B2B marketing. The post Three Myths and Facts About Using Data in B2B Marketing appeared first on Spin Sucks.

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3 Valuable Lessons From the B2B Marketing Forum

Cision

For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. “*No personal emotions allowed in B2B!* Best Practices Featured B2B marketing marketing strategy

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The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks. We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that?

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5 of the Best Quotes on B2B Marketing from #MPB2B

Cision

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Featured Influencers B2B marketing MarketingProfs B2B Forum

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Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. The channels that produce the most leads for B2B marketers are as follows: Email: 62%.

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5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level? B2B PR B2B Blogging b2b branding

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B2B Marketing: Top US and UK Influencers and Brands

Onalytica

We analysed the B2B marketing discussion last year and earlier this year , and we wanted to continue with these reports to show how influencer trends map out over time. It’s intriguing to see new influencers entering the discussion and driving the discussion on B2B Marketing.

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How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.

Attract, Convert, Retain, a B2B Marketing Roundup [UML]

Sword and the Script

This is especially true for B2B organizations, with complex products and prolonged sales cycles. Attract: Get More Mileage out of B2B Content. Previous studies have shown that most of the content B2B produces goes unused. Convert: B2B Website as a Brick and Mortar Store.

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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals.

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Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. What B2B Content Strategy Lessons We Learn.

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Four Ways to Optimize Content for B2B Search

Spin Sucks

Because Google is still the top search engine used, B2B marketers need to, now, more than ever, create quality, engaging content and include meta data to have it display in search engine results. The focus of B2B content is to educate potential buyers and inspire them to action.

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5 Ultimate Press Release Components That Will Boost Your B2B Marketing

B2B PR Sense

In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. Yet those few, well-chosen words contain enough power to make or break your B2B press release! Getting your press release headline right is a vital b2b best practice.

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Five Ways to Build Trust with B2B Customers

Spin Sucks

Not long ago, B2B companies thought customers wanted to buy from great companies. B2B companies have a great opportunity to openly share content that was once tightly held and carefully rationed only to top business prospects. Today’s guest post is written by Marianne Worley.

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Three Media Tips for Your B2B PR Program

Shift Communications

Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. b2b Media Public Relations b2b PR media

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Breaking into B2B Tech PR

Shift Communications

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is by far the most important thing you can do as a B2B PR pro.

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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7 Killer B2B PR Trends That Will Ring In New Opportunities for 2017

B2B PR Sense

B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector.

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How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. For example, the most recent B2B lead generation report by Chief Marketer listed live events as the second top source of leads.

5 Things You Should Know About B2B PR

B2B PR Sense

Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? By the end of this post, you'll know: How to define B2B PR. The Definition of B2B PR Isn't Nuclear Physics -- It's Easily Understood.

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The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand.

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B2B Customers Want Thought Leadership

Sword and the Script

According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program.

The Top 5 Things Every B2B PR Plan Needs

Shift Communications

As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Public Relations Strategy B2B b2b PRPR planning.

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Content Development for B2B Companies

Spin Sucks

Tom DelMonte , senior director of services marketing at SAP, asks, In the B2B space where purchases are done by committee and are in the millions of dollars/euros, what types of ‘content’ do you find works best when trying to engage socially?

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The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

How to Be Effective in B2B Influencer Marketing

B2B PR Sense

B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should. So why aren’t more B2B companies implementing this marketing method as part of their strategy?

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How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations. See these related posts: 12 Ways to Leverage Your Existing Investment in B2B Webinars.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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5 Ways to Spice Up Your B2B Content Marketing

Cision

The same holds true with your B2B brand. To “spice up” your B2B content creation , consider these five tips: 1. What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d venture.

How I Started One of the Top B2B Agencies

B2B PR Sense

Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. Insights from Being Among the Top B2B Agencies. How to Pick the Right B2B PR Agency for You.

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8 Powerful Ways to Energize Your B2B Content Marketing Strategy

B2B PR Sense

Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging.

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Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.

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The 7 Worst Mistakes You Can Make in B2B Content Marketing

B2B PR Sense

In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. 7 Mistakes That Harm B2B Content Marketing Success. B2B Content Marketing

Time for B2B Marketers to Pay Attention to Slack?

Shift Communications

And given the long engagement cycles with prospects, B2B would certainly benefit from a the personalized experience Slack offers. cta] The post Time for B2B Marketers to Pay Attention to Slack? Analytics Marketing Marketing Technology Strategy B2B marketing Slack

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10 More Awesome Strategies to Boost Your B2B PR Campaign

B2B PR Sense

Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?

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7 Surprising Ways that B2B Influencer Marketing Has Evolved

B2B PR Sense

B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. Not too long ago, we published a post entitled, Why the Best B2B PR Campaigns Use Influencer Marketing , and outlined how to leverage the power of influencers in your various campaigns.

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. B2B Customers Want Thought Leadership. by Frank Strong.

6 New Rules Changing the B2B PR Game

B2B PR Sense

B2B PR has been morphing into a more robust vehicle. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. B2B PR

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