B2B Lead Generation

Ronn Torossian

What is B2B marketers’ main challenge? It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. The post B2B Lead Generation appeared first on.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here?

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Blog Brand Storytelling B2B brand storytelling

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 271

PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies.

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Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. Meanwhile, B2B budgets have boomed. Here’s how I learned to stop worrying and love B2B work.

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7 effortless methods for B2B lead generation

Agility PR Solutions

B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company’s products and services. B2B lead […]. The post 7 effortless methods for B2B lead generation appeared first on Agility PR Solutions.

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5 Traits Of A Top B2B PR Specialist

ImPRessions - Crenshaw Communications

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning.

B2B 170

B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers. B2B sales cycles are getting longer.

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8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Many top B2B tech reporters interview multiple people each day for a wide range of stories.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]

Sword and the Script

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content. The cost of B2B content. There’s a reason B2B marketers are investing in content.

Tech Spending to Grow, Signals [Mostly] Good Times for B2B Tech Ahead

Sword and the Script

Given my consulting work is almost exclusively B2B, this study looks especially helpful. Here’s what stood out for me as I look at the results through the lenses of B2B marketing and PR. Marketing PR B2b B2B marketing B2B public relations marketing surveys Technology

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How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. They must act to adapt to the current demands of their B2B buyers.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. There are some simple, high-impact things you can do to ensure your B2B tech brand starts making the right impression.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Here are a few ways Instagram can help amplify storytelling for B2B organizations.

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. This study dug up some interesting and surprising data about the state of content marketing for B2B and shows us some areas where we can all improve. This reflects the state of content marketing for B2B in general.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why Focus on Video Marketing for B2B. B2B Marketing

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How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.

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Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. The post Can B2B Build Credibility with Content Marketing?

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6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. B2B marketing faces interference.

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10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. B2B influencer marketing is a way for you to harness that power to positively impact your brand. 20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz. How to Leverage B2B Influencer Marketing for Powerful Results. Now for the main attraction -- who are the B2B marketers that you should know in 2017? 10 Genius-Level B2B Marketing Influencers to Keep Your Eye On.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. For B2B companies, an educated customer is like gold.

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Why “Disruption” is a Terrible Message for Prospects in B2B Marketing

Sword and the Script

Disruption in B2B marketing messages. Many B2B software companies fall into the same trap. Just think about the gobs of money B2B software companies pour into content around “change management” – while also spending gobs of money promoting a message of disruption.

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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. Let's look at a two of them: B2B public relations and thought leadership. How Content Marketing Supports B2B PR and Thought Leadership. Other areas such as B2B PR and thought leadership are interwoven with our content marketing strategy. It's been said that B2B PR and content marketing going hand in hand -- and it's true.

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B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization.

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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.

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How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies. Click here to find out 6 reasons why your marketing campaign needs a B2B blog.). Craft B2B Content That Wins Them Over. Your B2B content should never be left to chance. b2b content marketing B2B Blogging B2B Leads

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.

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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. .

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Make sure that your B2B content is crafted to stand out and garner the readership you deserve. B2B Content Tools of the Trade That Add Umph to Every Piece. Click here to find out what SEO mistakes to avoid in your B2B blog.).

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Don’t be too hasty to put the brakes on your B2B blogging efforts. So.What’s Holding Your B2B Blog Back? You have a product or service to offer, and the marketer in you wants people to see how great it is.Your B2B blog, however, is not the place for that. There is no excuse for B2B blogging that reads like a dusty college textbook.

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B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? This report, The B2B Content Marketing Benchmarks, Budgets, and Trends , is a yearly survey that sheds light on the state of content marketing. 5 B2B Content Marketing Trends That You Should Know.

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How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. So it's no surprise that B2B buying journey, including behaviors and attitudes, would change during this time. They must act to adapt to the current demands of their B2B buyers. How to Adapt Your B2B Buying Process During the Pandemic.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Here are some ideas: 12 ways to leverage your existing investment in B2B webinars. Marketing B2B marketing event marketing repurposing

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Marketing mistakes in working with social media in B2B

Awario

In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. If your social networks are not effective, you need to analyze your recent activities carefully.

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