Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.". MORE
Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies. MORE
Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. What B2B Content Strategy Lessons We Learn. MORE
In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. Yet those few, well-chosen words contain enough power to make or break your B2B press release! Getting your press release headline right is a vital b2b best practice. MORE
Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging. MORE
As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Public Relations Strategy B2B b2b PRPR planning. MORE
Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? By the end of this post, you'll know: How to define B2B PR. The Definition of B2B PR Isn't Nuclear Physics -- It's Easily Understood. MORE
But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels. MORE
Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand. MORE
A lot has changed in the realm of B2B marketing strategies over the past year. 10 Hurdles That Today’s B2B Marketing Strategies Face. You might also use a solution like Marketo or Kapost to get a wider view of your B2B content marketing strategy and its impact. How to Boost the ROI of Your B2B Content Marketing Strategy. As long as you can show a proven ROI for your B2B content marketing strategy, it's likely your budget needs will be met. B2B Content Marketin MORE
For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. “*No personal emotions allowed in B2B!* Best Practices Featured B2B marketing marketing strategy MORE
B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should. So why aren’t more B2B companies implementing this marketing method as part of their strategy? MORE
Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. The channels that produce the most leads for B2B marketers are as follows: Email: 62%. MORE
Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. b2b Media Public Relations b2b PR media MORE
According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program. MORE
The same holds true with your B2B brand. To “spice up” your B2B content creation , consider these five tips: 1. What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d venture. MORE
This is especially true for B2B organizations, with complex products and prolonged sales cycles. Attract: Get More Mileage out of B2B Content. Previous studies have shown that most of the content B2B produces goes unused. Convert: B2B Website as a Brick and Mortar Store. MORE
How is your B2B strategy performing? 8 Tactics That Will Beef Up Your B2B Strategy. B2B buyers are inundated on a daily basis with advertisements and marketing pandemonium. How can you break through this noise and earn the trust of B2B buyers in your industry? MORE
Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Featured Influencers B2B marketing MarketingProfs B2B Forum MORE
No matter your size, thinking big is pivotal to success in B2B PR. Learn how you can take your B2B public relations to the next level, and think bigger for your company. The following are 8 ways that you can amplify your company’s content, and meet your B2B public relations goals. MORE
Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. MORE
Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers? MORE
In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. 7 Mistakes That Harm B2B Content Marketing Success. B2B Content Marketing MORE
B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. How to Boost Your B2B Marketing Plan with Social Media. MORE
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? MORE
Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is by far the most important thing you can do as a B2B PR pro. MORE
Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. But, after being in B2B PR for more than 12 years, I know that team members with or without these traits can make or break a PR program. MORE
It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. MORE
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. MORE
B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A classic B2B PR technique is to make the customer smart. MORE
B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. In many cases, B2B clients are looking to reach IT decision-makers or the C-suite. This isn’t to say B2B audiences can’t and don’t vary. MORE
B2B PR has been morphing into a more robust vehicle. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. B2B PR MORE
And given the long engagement cycles with prospects, B2B would certainly benefit from a the personalized experience Slack offers. cta] The post Time for B2B Marketers to Pay Attention to Slack? Analytics Marketing Marketing Technology Strategy B2B marketing Slack MORE
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. MORE
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too. MORE
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. MORE
Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. Insights from Being Among the Top B2B Agencies. How to Pick the Right B2B PR Agency for You. MORE
The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. A recent survey conducted by Demand Gen Report and Uberflip reveals fascinating developments in the B2B buying process. MORE
B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. Not too long ago, we published a post entitled, Why the Best B2B PR Campaigns Use Influencer Marketing , and outlined how to leverage the power of influencers in your various campaigns. MORE
The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level? B2B PR B2B Blogging b2b branding MORE
When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? In fact, most B2B companies are guilty of subscribing to that school of thought. MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
B2B Related Topics Cision
OCTOBER 26, 2015
For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies. “*No personal emotions allowed in B2B!* Best Practices Featured B2B marketing marketing strategy
B2B PR Sense
MAY 28, 2017
B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. How to Boost Your B2B Marketing Plan with Social Media.
The Hoffman Agency
MARCH 10, 2017
When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? In fact, most B2B companies are guilty of subscribing to that school of thought.
Cision
NOVEMBER 2, 2015
Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Featured Influencers B2B marketing MarketingProfs B2B Forum
PR Expanded
JULY 3, 2015
But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.
B2B PR Sense
MAY 12, 2016
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.
B2B PR Sense
NOVEMBER 23, 2016
Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. What B2B Content Strategy Lessons We Learn.
B2B PR Sense
SEPTEMBER 2, 2016
In fact, as a B2B PR and marketing agency, we frequently send releases on behalf of our clients. Yet those few, well-chosen words contain enough power to make or break your B2B press release! Getting your press release headline right is a vital b2b best practice.
Shift Communications
NOVEMBER 16, 2016
Many of our B2B PR programs focus heavily on media relations. One of the most common requests we get from B2B tech clients is an increase in business press coverage. b2b Media Public Relations b2b PR media
Shift Communications
APRIL 26, 2016
Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is by far the most important thing you can do as a B2B PR pro.
B2B PR Sense
JUNE 19, 2017
A lot has changed in the realm of B2B marketing strategies over the past year. 10 Hurdles That Today’s B2B Marketing Strategies Face. You might also use a solution like Marketo or Kapost to get a wider view of your B2B content marketing strategy and its impact. How to Boost the ROI of Your B2B Content Marketing Strategy. As long as you can show a proven ROI for your B2B content marketing strategy, it's likely your budget needs will be met. B2B Content Marketin
Polaris
NOVEMBER 25, 2014
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?
B2B PR Sense
DECEMBER 29, 2016
B2B PR constantly changes and evolves from year to year -- so it’s no surprise that on the brink of 2017 we find ourselves faced with new B2B PR trends that will shape our content and strategies for the upcoming year. A lot happened in 2016 in and out of the B2B PR sector.
Shift Communications
AUGUST 3, 2016
As my colleague Amanda Munroe pointed out recently , the B2B tech space has many challenges. In order to produce an effective and impactful plan for B2B PR program you need the following five things: Alignment with Audience. Public Relations Strategy B2B b2b PRPR planning.
ImPRessions - Crenshaw Communications
MARCH 22, 2017
Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A classic B2B PR technique is to make the customer smart.
B2B PR Sense
JUNE 30, 2016
Now, narrow it down to the specialized field of B2B PR, and you may even receive a few blank stares. Is B2B PR really that difficult to define? By the end of this post, you'll know: How to define B2B PR. The Definition of B2B PR Isn't Nuclear Physics -- It's Easily Understood.
B2B PR Sense
APRIL 6, 2017
The goal of any B2B content strategy is to create content that B2B buyers desire -- you want to be their #1 source of industry information. A recent survey conducted by Demand Gen Report and Uberflip reveals fascinating developments in the B2B buying process.
Sword and the Script
OCTOBER 29, 2016
This is especially true for B2B organizations, with complex products and prolonged sales cycles. Attract: Get More Mileage out of B2B Content. Previous studies have shown that most of the content B2B produces goes unused. Convert: B2B Website as a Brick and Mortar Store.
B2B PR Sense
JUNE 10, 2016
Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".
ImPRessions - Crenshaw Communications
MARCH 23, 2017
Compared to consumer PR, B2B public relations is more highly targeted, and usually more limited when it comes to the range of tactics that are truly effective. Read on for the key ways to customize a discussion event for your B2B brand.
B2B PR Sense
JUNE 12, 2017
How is your B2B strategy performing? 8 Tactics That Will Beef Up Your B2B Strategy. B2B buyers are inundated on a daily basis with advertisements and marketing pandemonium. How can you break through this noise and earn the trust of B2B buyers in your industry?
B2B PR Sense
APRIL 12, 2017
In B2B content marketing, we’ve almost seen it all: The success when people get it right. Some of these mistakes are old timers -- others are newbies as the B2B marketing industry has evolved. 7 Mistakes That Harm B2B Content Marketing Success. B2B Content Marketing
Cision
MAY 5, 2015
The same holds true with your B2B brand. To “spice up” your B2B content creation , consider these five tips: 1. What’s Cinco de Mayo without some spicy salsa—extra cilantro, please—tortilla chips, pico and guac? Not much of a Cinco, I’d venture.
Waxing UnLyrical
FEBRUARY 5, 2013
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.
Shift Communications
FEBRUARY 18, 2016
And given the long engagement cycles with prospects, B2B would certainly benefit from a the personalized experience Slack offers. cta] The post Time for B2B Marketers to Pay Attention to Slack? Analytics Marketing Marketing Technology Strategy B2B marketing Slack
Sword and the Script
FEBRUARY 4, 2017
It’s far too easy to say that B2B technology is dull. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves.
ImPRessions - Crenshaw Communications
APRIL 21, 2016
Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals.
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
B2B PR Sense
APRIL 18, 2017
B2B influencer marketing is like the new kid in school -- many B2B brands have held it at a distance, unsure how to interact, or even if they should. So why aren’t more B2B companies implementing this marketing method as part of their strategy?
B2B PR Sense
JANUARY 12, 2017
Is your B2B content marketing strategy successful? The answer may lie in your B2B blog content. A reported 80% of B2B marketers include blogging in their marketing strategy. Yet, there is still massive room for growth and improvement in the sphere of B2B blogging.
B2B PR Sense
JUNE 20, 2016
B2B PR has been morphing into a more robust vehicle. Overtime B2B PR has solidified around six new rules that define and give heft to the practice. My goal with this post is to give you a crash course in the imost important new rules in B2B public relations. B2B PR
B2B PR Sense
DECEMBER 19, 2016
Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. We received such tremendous feedback that we decided to give you an even greater strategic advantage that will kick some serious B2B PR butt. Would the limelight be the answer to your B2B PR prayers?
The Proactive Report
JANUARY 31, 2017
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task.
Shift Communications
JULY 20, 2016
Whenever I interview a candidate for the B2B tech/services team, I always look for someone that possesses specific characteristics. But, after being in B2B PR for more than 12 years, I know that team members with or without these traits can make or break a PR program.
B2B PR Sense
JANUARY 9, 2017
B2B influencer marketing wields incredible power for marketers, and is not a tool to be ignored. Not too long ago, we published a post entitled, Why the Best B2B PR Campaigns Use Influencer Marketing , and outlined how to leverage the power of influencers in your various campaigns.
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. In many cases, B2B clients are looking to reach IT decision-makers or the C-suite. This isn’t to say B2B audiences can’t and don’t vary.
B2B PR Sense
MAY 2, 2017
Over 20 years ago I built my company, Marx Communications, which now rates as one of the top B2B agencies in the industry. The focus of my agency has always been B2B public relations. Insights from Being Among the Top B2B Agencies. How to Pick the Right B2B PR Agency for You.
Sword and the Script
FEBRUARY 17, 2015
According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program.
B2B PR Sense
OCTOBER 8, 2016
Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies.
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