3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

New platforms can work for B2B PR . That means there’s greater potential for B2B brands to reach an engaged audience of business users. They can work particularly well for B2B visibility programs. Can B2B senior executives also find their niche here?

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B2B Lead Generation

Ronn Torossian

What is B2B marketers’ main challenge? It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. The post B2B Lead Generation appeared first on.

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Blog Brand Storytelling B2B brand storytelling

B2B 249

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive.

B2B 251

B2B – A Whole New World

Ronn Torossian

A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” The post B2B – A Whole New World appeared first on.

B2B 195

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. Meanwhile, B2B budgets have boomed. Here’s how I learned to stop worrying and love B2B work.

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Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. There are some simple, high-impact things you can do to ensure your B2B tech brand starts making the right impression.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Many top B2B tech reporters interview multiple people each day for a wide range of stories.

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Why “Disruption” is a Terrible Message for Prospects in B2B Marketing

Sword and the Script

Disruption in B2B marketing messages. Many B2B software companies fall into the same trap. Just think about the gobs of money B2B software companies pour into content around “change management” – while also spending gobs of money promoting a message of disruption.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . Here are a few ways Instagram can help amplify storytelling for B2B organizations.

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How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. B2B Marketing Writers and the Sales Organization.

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Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. The post Can B2B Build Credibility with Content Marketing?

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6 Reasons B2B Marketers are Unsatisfied with their Own Content

Sword and the Script

B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. B2B marketing faces interference.

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B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

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How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. They must act to adapt to the current demands of their B2B buyers.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. For B2B companies, an educated customer is like gold.

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Marketing mistakes in working with social media in B2B

Awario

In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. If your social networks are not effective, you need to analyze your recent activities carefully.

B2B 148

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. .

B2B 194

Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.

B2B 182

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.

B2B 257

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. This study dug up some interesting and surprising data about the state of content marketing for B2B and shows us some areas where we can all improve. This reflects the state of content marketing for B2B in general.

B2B 170

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why Focus on Video Marketing for B2B. B2B Marketing

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers.

B2B 177

6 Actionable Ways B2B Marketers Can Improve Virtual Events

Sword and the Script

A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. Here are some ideas: 12 ways to leverage your existing investment in B2B webinars. Marketing B2B marketing event marketing repurposing

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. 6 Sources of B2B influencers. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies.

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Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order

Sword and the Script

When I pitch this to clients and prospects in B2B marketing , I’ll often present it in a linear graphic like this: Why am I so keen on owned media first? The post Priorities of B2B Marketing: Owned, Shared, Earned, Paid – in that Order appeared first on Sword and the Script.

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How to Create a Successful B2B Landing Pages

Ronn Torossian

The post How to Create a Successful B2B Landing Pages appeared first on. As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success.

B2B 195

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. A classic B2B PR technique is to make the customer smart. Crenshaw Communications imPRessions public relations B2B PR

B2C 172

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

B2B 146

How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? The post How B2B Brands Can Use TikTok Without Ruining It appeared first on Contently.

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Most B2B buyers now make procurement decisions quicker than pre-pandemic

Agility PR Solutions

The firm’s new report, ARPR’s 3rd Annual Tech Marketing Data Report: Post-Pandemic B2B Sales Environment, surveyed 75 tech sales representatives […]. The post Most B2B buyers now make procurement decisions quicker than pre-pandemic appeared first on Agility PR Solutions.

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What’s The #1 Priority Of B2b Marketers?

Ronn Torossian

The post What’s The #1 Priority Of B2b Marketers? According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads.

B2B 195

European GDPR in review: How it impacts B2B marketing and sales

Agility PR Solutions

This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018. The post European GDPR in review: How it impacts B2B marketing and sales appeared first on Agility PR Solutions.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Most scaled B2B tech companies are sitting on a pile of interesting data. But, more often than not, internal data doesn’t work for B2B PR. For B2B tech brands, walking that line is important.

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