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What’s the Difference Between B2B and B2C PR?

Remote PR Jobs

This is where B2B (business-to-business) and B2C (business-to-consumer) PR come in. What Is B2B PR? B2B PR focuses on building relationships between companies. B2B PR agencies specialize in this kind of messaging. B2B vs B2C Tech PR: How Are They Different? B2C PR uses social media, influencers, and mass media.

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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. It also bears a warning sign for B2B marketers: buyers don’t understand how your product is different.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Below are 25 B2B marketing statistics that sum up 2024 so far. >>> B2B marketing video.

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5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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7 ideas for building customer references in B2B tech

Sword and the Script

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. One study found roughly two-thirds of B2B marketers had no direct communication with customers.

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Sometimes B2B marketing just tries too hard

Sword and the Script

I’ve been thinking that B2B marketing tries too hard. Jon Miller , a repeat CMO who is perhaps best known as a co-founder of Eloqua, has been calling for a new B2B marketing playbook. In a phrase, B2B marketing needs to stop trying so hard. This post is merely a musing.

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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script

A recent poll by Pipeline360 and Demand Metric found about half of B2B marketers surveyed think they are going to miss their target goals this year. About half of the respondents come from B2B roles including products (30%) and services (28%). Read more: 2025 B2B Marketing Mix Report by Sagefrog 3.

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