ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. The B2B buyers’ journey is famously long-tailed and competitive. In many cases they support a path to a market leadership position.

B2B 334

B2B Company Case Study Conference 334

Ronn Torossian

DECEMBER 29, 2020

What is B2B marketers’ main challenge? It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […]. eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].

B2B 195

B2B B2C Data Report 195

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Below are 25 B2B marketing statistics that sum up 2024 so far. >>> B2B marketing video.

B2B 138

B2B Marketing Survey Analysis 138

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Stories are a tool you use in your B2B brand storytelling toolbox to achieve a certain goal.

Storytelling 296

Storytelling B2B Branding Brand 296

Agility PR Solutions

SEPTEMBER 30, 2024

B2B (business-to-business) marketing refers to the strategies and practices businesses use to promote services or products to other businesses. Unlike B2C (business-to-consumer) marketing, which targets individual customers, B2B marketing involves constructing relationships with different companies.

B2B 93

B2B B2C How To Construction 93

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. Sword and the Script Media can help with B2B marketing, PR and social media. emphasis theirs].”

B2B 156

B2B Study Marketing Education 156

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on.

B2B 195

B2B Company B2C Consumer 195

ImPRessions - Crenshaw Communications

MAY 24, 2022

But a well crafted PR program can have a powerful impact on B2B businesses, too. Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. B2B PR educates customers. B2B PR conveys expertise.

B2B 170

B2B Branding Brand Education 170

Agility PR Solutions

OCTOBER 16, 2024

Did you know that 97 percent of B2B marketers believe that brand marketing plays a key role in creating awareness and building trust? Brand reputation is not just an afterthought —it’s a crucial driver of business success.

B2B 88

B2B Reputation Branding Brand 88

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. A B2B tech company should submit for in categories wherever their excellence lies. Which awards should I enter ?

B2B 295

B2B Industry Company Case Study 295

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Through strategic PR leverage, B2B tech companies can differentiate themselves, attract customers, and position themselves as industry leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.”

B2B 156

B2B Company Storytelling Retail 156

Sword and the Script

AUGUST 27, 2024

That’s when it dawned on me, that, yeah, B2B tech companies might be guilty of this as well. Is that the reward loyal B2B customers deserve for sticking with their vendors in tough economic times? I read the article and didn’t think much of it until Martech editor Mike Pastore shared it on LinkedIn.

B2B 98

B2B Company Software Consumer 98

HMA Public Relations

JUNE 27, 2024

Boost your B2B credibility and create new business opportunities through strategic public relations efforts. Learn more as Justin Liggin discusses the value of engaging LinkedIn content, external communications, and more on B2B growth in a new blog post.

B2B 96

B2B Publicity LinkedIn Blogging 96

Sword and the Script

JUNE 25, 2024

And that means maybe some of the struggles in B2B marketing, especially in tech, might be from the seeds of our own cultivation Does B2B marketing feel harder today? It’s become a pervasive premise of many debates in B2B marketing. Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 139

B2B Marketing Exercises Sports 139

Agility PR Solutions

AUGUST 5, 2024

Customer retention is critical to any successful business strategy, particularly in the B2B sector. In this blog, we will […] The post 12 B2B customer retention strategies to boost loyalty appeared first on Agility PR Solutions.

B2B 98

B2B Strategy Blogging Marketing 98

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. The post How to Use Threads For B2B PR appeared first on Crenshaw Communications. The secret of Threads’ fast growth was its integration with Instagram, which made onboarding seamless for users.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Timing is everything, even in B2B Tech PR. Peg your pitch to the right occasion The B2B tech sector offers unique opportunities to make the most out of holidays, events and occasions in PR strategies. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

JUNE 18, 2024

And as I look back on those times, I think the economy in B2B SaaS feels reminiscent of the dot-com bubble (failed unicorns are arguably a product of irrational exuberance). Sword and the Script Media can help with B2B marketing, PR and social media. He’s been writing a lot about how B2B marketing needs a makeover.

B2B 132

B2B Government SMB Real Estate 132

Ronn Torossian

JANUARY 4, 2021

A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” The post B2B – A Whole New World appeared first on. COVID-19 and technology […].

B2B 195

B2B Film Technology Marketing 195

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. One study found roughly two-thirds of B2B marketers had no direct communication with customers.

B2B 115

B2B Case Study Study Conference 115

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Software 119

Software B2B Company Marketing 119

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Reaching the right audience.

B2B 276

B2B Social Media Branding Brand 276

Sword and the Script

OCTOBER 22, 2024

(select image for higher resolution) Ebooks are the most downloaded form of gated content Several other stats stood out to me from the study: “Ebooks remain the most popular content format for B2B professionals, representing 39.5% B2B marketing has long been over-indexed on performance marketing – and it doubled down as the economy got shaky.

78

78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. They should be an integral part of any B2B PR strategy. . Fewer paywalls = more eyeballs.

B2B 319

B2B Company SMB Automotive 319

Agility PR Solutions

JUNE 27, 2024

In the bustling world of B2B marketing for PR agencies, cutting through the noise often resembles an uphill battle. It needs to be a narrative woven with real-world insights, specifically designed to […] The post Smart storytelling tips for crafting compelling B2B narratives appeared first on Agility PR Solutions.

Storytelling 98

Storytelling B2B Agency Marketing 98

Sword and the Script

JUNE 4, 2024

click image for higher resolution) To stand out in B2B marketing, we’ve got to be different. Yet it’s important to remember because sometimes what sounds different to us, sounds the same to others. Just look at the martech landscape in 2024 : that’s the “ sea of sameness.”

B2B 88

B2B Marketing Survey Software 88

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. I believe this is an example of emotions clouding judgment.

B2B 160

B2B Leadership Marketing Software 160

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2%

B2B 139

B2B Survey Marketing B2C 139

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

ImPRessions - Crenshaw Communications

MARCH 3, 2020

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes. The post Supercharge Your B2B PR With Newsjacking appeared first on Crenshaw Communications.

B2B 256

B2B Pitching Conference Privacy 256

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 145

B2B Study Consumer Report 145

Sword and the Script

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

B2B 239

B2B Data Analysis Study 239

Sword and the Script

MAY 28, 2024

Most B2B tech companies aim to improve customer retention this year, putting a renewed focus on building sustainable customer marketing teams that contribute to retention, and more importantly, measurable growth; Years ago, a SaaS company I was working for hired a person at the vice president level to run customer marketing.

B2B 109

B2B Survey Marketing Measurement 109

Agility PR Solutions

MAY 8, 2024

B2B marketing requires a different approach compared to B2C marketing. And this is true of B2B email marketing too. The stakes are higher in the […] The post 7 B2B email marketing campaigns to inspire you in 2024 appeared first on Agility PR Solutions.

B2B 98

B2B B2C Marketing Communications 98