8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Many top B2B tech reporters interview multiple people each day for a wide range of stories.

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. B2B Content Marketing

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse.

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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes.

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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. Let's look at a two of them: B2B public relations and thought leadership. How Content Marketing Supports B2B PR and Thought Leadership.

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.

How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. 6 Sources of B2B influencers. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications.

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. b2b content marketing B2B Tools

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Media love data.

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Don’t be too hasty to put the brakes on your B2B blogging efforts. So.What’s Holding Your B2B Blog Back? There is no excuse for B2B blogging that reads like a dusty college textbook.

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5 Rules To Break In B2B PR

ImPRessions - Crenshaw Communications

After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply.

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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader.

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Learn how you can take your B2B public relations to the next level, and think bigger for your company. The following are 8 ways that you can amplify your company’s content, and meet your B2B public relations goals.

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How to Engage Clients in Your B2B Public Relations

B2B PR Sense

Nothing improves B2B public relations like a happy customer’s voice. Positive customer feedback translates into opportunities to boost your B2B PR, and get the attention you deserve. Recommended Reading: The Power of B2B Marketing Case Studies. B2B PR

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications.

What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A classic B2B PR technique is to make the customer smart.

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What’s The #1 Priority Of B2b Marketers?

Ronn Torossian

The post What’s The #1 Priority Of B2b Marketers? According to Content Marketing Institute’s recent research, it’s lead generation. A whopping 85% of respondents said so with only 41% reported feeling confident generating leads.

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. What do you want to accomplish with your B2B PR? Top B2B agencies have done their homework on your business and on your competition and are well poised to offer you expert PR advice.

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. What B2B Content Strategy Lessons We Learn.

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How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.

5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Want to take your online B2B public relations to the next level? B2B PR B2B Blogging b2b branding

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

Flack's Revenge

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. This is especially true for companies selling B2B tech and services lacking sexy, mainstream appeal. Scaling Your B2B.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.

How to Build a Successful B2B Influencer Marketing Strategy

B2B PR Sense

And B2B influencer marketing is at the top of our list. 10 Powerful B2B Marketing Influencers You Need to Follow. 5 Leading Ways to Create an Effective B2B Influencer Marketing Strategy. 5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. B2B Marketing

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8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

Yet, if you want to succeed at B2B PR, it's necessary to explode the myths. Today, let’s address these myths and look at the reality of what social media marketing can truly do for your B2B company. Let's Obliterate the Myths Surrounding B2B PR and Social Media. B2B PR

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The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. because B2B has a smaller potential customer base, a higher average price point.".

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

How is your B2B strategy performing? 8 Tactics That Will Beef Up Your B2B Strategy. B2B buyers are inundated on a daily basis with advertisements and marketing pandemonium. How can you break through this noise and earn the trust of B2B buyers in your industry?

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13 No-Fail B2B PR Methods to Promote Your Content

B2B PR Sense

To help you generate the most attention for your content, we've created 13 no-fail B2B PR content promotion tips. Ready to learn how to get your B2B company's content before a wider audience? Reach Out to Those Who Have Published or Linked to Similar B2B Content.

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Half of B2B decision makers say they’re “bored” by B2B marketing

Agility PR Solutions

B2B product buyers are living in a world awash with breakthrough consumer creative, and they want their B2B buying journey experience to be just as engaging. The post Half of B2B decision makers say they’re “bored” by B2B marketing appeared first on Agility PR Solutions.

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How to Explode Your B2B Content Strategy with Earned Content

B2B PR Sense

A recent study revealed that earned content is 88% more effective than owned media -- which makes it a powerful part of your B2B content strategy. A well-rounded B2B content marketer will also include owned and paid content in her B2B PR tactics. B2B Content

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Trust issues in the B2B sales funnel— B2B buyers concerned about cost transparency

Agility PR Solutions

Third-party review sites like G2 Crowd have generally alleviated questions about B2B software and services companies’ reliability and authenticity, but new research from B2B ratings and reviews platform Clutch reveals that B2B buyers still have issues with vendors—mainly when it comes to finding transparent information about cost when reviewing these sellers’ websites.

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How storytellers must adjust for B2C or B2B audiences

PR Daily

Whether your audience is B2B (business-to-business) or B2C (business-to-consumer) will make a big difference in your tone and style. When writing for a B2B audience, you’re targeting a group of like people who are typically within a specific industry.

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How to Publish Your B2B Content on LinkedIn

B2B PR Sense

Want to use your B2B content to establish yourself as a thought leader in your industry? Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? LinkedIn B2B Content

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. In a survey from Content Marketing Institute on the future of B2B marketing, 55% of the most successful marketers predicted an increase in overall marketing spend in 2019. The answer lies in knowing (and using) the latest B2B marketing trends.

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5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. Nearly all of the most successful B2B content marketers (90%) prioritize the audience’s informational needs over their sales/promotional message, compared with 56% of the least successful.”.

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B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Most importantly, a young B2B tech brand can begin to cultivate real brand voice, credibility, and point of view, all of which establishes a solid reputation for competitive advantage.

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5 Ways to Create a Successful, Integrated B2B Marketing Campaign

B2B PR Sense

How can you convert a humble, sales-focused company into a B2B marketing dynamo? DePeau's 5 Tips on Creating a Successful Integrated B2B Marketing Campaign. Blog B2B Public Relations B2B PR b2b marketing

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15 Smart Techniques that Will Skyrocket Your B2B Press Coverage

B2B PR Sense

You earned that B2B press coverage, and n ow your article is published for the world to see. Many pack up their PR bags and simply pat themselves on the back when they receive B2B press coverage. But publication isn’t the zenith of your B2B media relations glory. B2B PR

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