Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. But in recent years my team and I have found B2B PR work to be exciting and profitable, particularly in key sectors. Meanwhile, B2B budgets have boomed. Here’s how I learned to stop worrying and love B2B work.

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How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. They must act to adapt to the current demands of their B2B buyers.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why Focus on Video Marketing for B2B. B2B Marketing

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How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The experts over at Marketing Profs and Content Marketing Institute have joined together in a recent study, entitled, B2B Content Marketing 2020: Benchmarks, Budgets and Trends. This study dug up some interesting and surprising data about the state of content marketing for B2B and shows us some areas where we can all improve. This reflects the state of content marketing for B2B in general.

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8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

For top B2B PR firms , approaching reporters and tech influencers carries a great deal of responsibility. There are some small measures that can maximize efforts to B2B technology media. Here are eight tips and tricks to form positive relationships with top B2B tech reporters and influencers with the goal of getting a story. Many top B2B tech reporters interview multiple people each day for a wide range of stories.

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B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

How has B2B content marketing changed since the start of the pandemic? This report, The B2B Content Marketing Benchmarks, Budgets, and Trends , is a yearly survey that sheds light on the state of content marketing. 5 B2B Content Marketing Trends That You Should Know.

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The Enduring Characteristics of Winning B2B Content Marketing Programs

Sword and the Script

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform?

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B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

68% of B2B professionals surveyed say it takes longer to complete B2B sales cycles compared to a year ago They say recessions don’t start trends – they accelerate those that are already in motion. The trend has been more of everything in B2B.

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B2B Marketers Focused on Long Term Tend to Outperform the Competition

Sword and the Script

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. That’s always the case in B2B marketing , no? Marketers across B2B tech all a similar language.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. . While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Here are a few ways Instagram can help amplify storytelling for B2B organizations.

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How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. For B2B companies, an educated customer is like gold.

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Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

The B2B landscape is changing, especially for technology brands. B2B tech companies typically deal with sophisticated and knowledgeable customers. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. How can B2B brands take full advantage of social media?

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Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.

How To Supercharge B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes. The post How To Supercharge B2B PR With Newsjacking appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations B2B PR

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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." It takes a lot more than basic writing skills to create successful B2B content. Let's look at a two of them: B2B public relations and thought leadership. How Content Marketing Supports B2B PR and Thought Leadership. Other areas such as B2B PR and thought leadership are interwoven with our content marketing strategy. It's been said that B2B PR and content marketing going hand in hand -- and it's true.

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10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. B2B influencer marketing is a way for you to harness that power to positively impact your brand. 20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz. How to Leverage B2B Influencer Marketing for Powerful Results. Now for the main attraction -- who are the B2B marketers that you should know in 2017? 10 Genius-Level B2B Marketing Influencers to Keep Your Eye On.

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Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

A fast news cycle invites B2B newsjacking. For us in the B2B tech space, riding a news wave can be very successful. Here’s how to take advantage of newsjacking for B2B companies. Stay alert for B2B technology changes. The post Supercharge Your B2B PR With Newsjacking appeared first on Crenshaw Communications. “Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news.

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How to earn media coverage in ‘boring’ B2B niches

Muck Rack

How to earn media coverage in ‘boring’ B2B niches

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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Successful blogs budget for distribution One of the primary motivations for corporate blogging in B2B marketing is to build an audience. Search is a primary channel for growth – and most B2B websites get the majority of their visitors through search engines.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

But there’s plenty of quality work in the B2B realm as well. B2B voices, on the other hand, are generally plainer and more understated. In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. B2B companies, on the other hand, are starting to understand the value of sharing media in social channels.

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How to Create B2B Content That Drives Leads

B2B PR Sense

Your B2B content drives your site -- either moving leads toward a designated goal -- or, if your content fails to resonate, to a holidng pattern or dead-end. Well-crafted and quality content is obviously at the root of success for many B2B companies. Click here to find out 6 reasons why your marketing campaign needs a B2B blog.). Craft B2B Content That Wins Them Over. Your B2B content should never be left to chance. b2b content marketing B2B Blogging B2B Leads

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. Make sure that your B2B content is crafted to stand out and garner the readership you deserve. B2B Content Tools of the Trade That Add Umph to Every Piece. Click here to find out what SEO mistakes to avoid in your B2B blog.).

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New research analyzes B2B buying intent in 2020 and 2021

Agility PR Solutions

A new report from strategic B2B marketing agency Mission Control Marketing delves into how the current global economic situation resulting from the COVID-19 pandemic has impacted the B2B buying cycle—and these organizations’ intent to engage with new and existing vendors in 2020 and 2021.

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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

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10 Reasons Why No One Is Reading Your B2B Blog

B2B PR Sense

Despite all your efforts, does your B2B blog get about as much traffic as a back alleyway? Don’t be too hasty to put the brakes on your B2B blogging efforts. So.What’s Holding Your B2B Blog Back? You have a product or service to offer, and the marketer in you wants people to see how great it is.Your B2B blog, however, is not the place for that. There is no excuse for B2B blogging that reads like a dusty college textbook.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. 6 Sources of B2B influencers. Known or up-and-coming authors, academics, or consultants are often the most accessible influencers for B2B companies.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets. To be successful, here are three best practices that B2B tech companies and startups need to keep in mind. Most scaled B2B tech companies are sitting on a pile of interesting data. But, more often than not, internal data doesn’t work for B2B PR. For B2B tech brands, walking that line is important.

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5 Rules To Break In B2B PR

ImPRessions - Crenshaw Communications

After all, each client is distinct, and every B2B PR program is unique. Here are some B2B and general public relations “rules” that were made to be broken – at least occasionally. B2B PR rules that don’t always apply. Stick to facts and features for B2B programs. A B2B label makes it sound like impersonal entities exchanging goods and services. See our earlier post for B2C tips for adding life to B2B programs.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. On Google, there are 260 million search results for “b2b technology.”

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. A classic B2B PR technique is to make the customer smart. Crenshaw Communications imPRessions public relations B2B PR

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How to Engage Clients in Your B2B Public Relations

B2B PR Sense

Nothing improves B2B public relations like a happy customer’s voice. Positive customer feedback translates into opportunities to boost your B2B PR, and get the attention you deserve. Recommended Reading: The Power of B2B Marketing Case Studies. What exactly does customer engagement do for your B2B PR? Recommended Reading: 5 Ways to Transform Your B2B Public Relations. The Essential Keys to B2B Public Relations Participation. B2B PR

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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. The post 6 B2B Tech Trends From CES 2020 appeared first on Crenshaw Communications. CES 2020 is officially a wrap.

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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. Within a thought leadership campaign, B2B bylines should offer value to the reader. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. The post PR Tips For Stellar B2B Bylines appeared first on Crenshaw Communications.

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8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. Learn how you can take your B2B public relations to the next level, and think bigger for your company. The following are 8 ways that you can amplify your company’s content, and meet your B2B public relations goals. 8 Ways to Bring Big Ideas to Your B2B PR. It could be something like, “Local B2B Firm Meets Goal of Feeding 1,000 Hungry Families.”. 10 Surefire Tips to Promote a B2B Event.

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How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. 10 Things to Do Before Hiring a B2B PR Agency. What do you want to accomplish with your B2B PR? Whether it’s an increase in leads, B2B thought leadership, or effective press coverage, it’s important to know what you want before you meet with potential agencies. Top B2B agencies have done their homework on your business and on your competition and are well poised to offer you expert PR advice. B2B PR

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

Every company needs a solid B2B content strategy, including for social media. The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. This research looks into 175,000 posts from both B2B and B2C industries, and measures their performance across multiple social media networks. On average, B2C posts had 114 shares, whereas B2B posts received an average of 68.5

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How to Create a Successful B2B Landing Pages

Ronn Torossian

The post How to Create a Successful B2B Landing Pages appeared first on. As each state, and the businesses within it, slowly emerge from COVID-19, it will be even more important that landing pages are utilized for the best possible success. Hitting these three goals are key The first is to ensure that the company makes it clear to clients about the challenge and/or problem it will solve. […].

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Here are 8 tech PR tools for a B2B thought leadership plan. Additionally, if the CEO has a truly unique insight and/or an inspiring origin story, then publishing a full-length business book can yield substantial B2B thought leadership content and visibility.

The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. 3 characteristics of effective B2B thought leadership This is the section of the report that really got my attention – the characteristics of effective thought leadership content.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. 5 Ways to Generate B2B Leads at Trade Shows. if you can accomplish this one task that so few B2B companies are paying attention to, you'll have the upper hand to win your prospects' attention.