How (and When) To Follow Up Your Media Pitch

Flack Me

Here are some guidelines to inform your efforts Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance.

George Orwell Predicted How to Tweet Effectively

Flack Me

Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

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5 guidelines for exceptional livestreaming

PR Daily

Whether you’re a newbie or just looking to perfect your streaming video strategy, here are five guidelines to keep in mind: Get creative with content. The post 5 guidelines for exceptional livestreaming appeared first on PR Daily. Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’. Video livestreaming has moved quickly from a fun fad to a full-blown marketing strategy.

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.

4 guidelines for perfect video PR

PR Daily

The post 4 guidelines for perfect video PR appeared first on PR Daily. Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. Print media remains powerful and effective, but adding a video component creates a more dynamic, interactive connection.

4 guidelines for nonprofit communications

PR Daily

When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue. Social media, marketing, PR, writing and editing are viewed as luxuries—not essentials. That’s a shame. Charities should boldly invest in compelling communications that convey their mission and bring their good work to light.

9 guidelines for today's writer

PR Daily

Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs. Monitor your writing for excessive use of forms of “to be”— is , be , and their variants—and other helping verbs such as has , as well as other weak verbs like do and go, and replace with active verbs. Also, avoid baseline action words when possible. For example, people don’t just walk: They lumber, march or stroll.

Consumers heeding COVID guidelines, but how have perceptions changed?

Agility PR Solutions

The post Consumers heeding COVID guidelines, but how have perceptions changed? New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak. Sweeping social and consumption changes may indicate a new direction is emerging for the marketplace. The data provides some […].

6 Guidelines for Social Media Tragedy Response

Shift Communications

Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior?

3 guidelines to keep crises at bay

PR Daily

Companies and communicators should be obsessed with crisis preparation. Most businesses have a generic crisis plan or approach outlined, though some pickles are impossible to predict. It’s hard to imagine that Procter & Gamble envisioned a phenomenon of teenagers ingesting laundry detergent sweeping the nation. However, it happened, and the company has scrambled to deal with the fallout.

5 guidelines marketers need to explore in 2019

Agility PR Solutions

The post 5 guidelines marketers need to explore in 2019 appeared first on Agility PR Solutions. It can get increasingly difficult for marketers to find new ways to help their business overcome obstacles and reach or remain at the top of the game. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best solution that one can offer is to gather as much […].

FTC updates social media marketing guidelines

PR Daily

Social media marketers: Beware the Federal Trade Commission. The agency charged with regulating truth-in-advertising is signaling that it intends to crack down on social media endorsements that aren’t explicitly labeled as such. The focus will be on contests and relationships with endorsers on social media. From MarketingLand : The agency fired its first social warning shot in March 2014, sending a letter to Cole Haan. warning that a contest it sponsored on Pinterest was potentially deceptive.

3 guidelines for PR pros considering unpaid influencer marketing

PR Daily

When it comes to imagery and messaging related to your product, put those guidelines in place within the contract. You may not be sending a check, but you’re providing free product, which is technically a form of payment — and brands should do their part to uphold FTC guidelines. As traditional news media declines and public relations strategies shift, influencer marketing has emerged as a smart way to tell brand stories.

Why you should be excited about the new AP Stylebook guidelines

PR Daily

The post Why you should be excited about the new AP Stylebook guidelines appeared first on PR Daily. Hear directly from a leading Associated Press editor how these changes will benefit writers. Another year, another AP Stylebook update. If you find yourself frustrated by the continual changes, you’re not alone. Many communicators struggle to keep up—and comprehend why updates are made in the first place.

Are you following these crucial writing guidelines?

PR Daily

With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead? Keep your true audience in mind as your write? Eliminate redundancies and jargon? Don’t settle for delivering mediocre writing.

How the FTC’s New Social Media Guidelines Affect Your Brand

Cision

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. It makes sense now to update the guidelines to even the playing field.”. Here are four tips to ensure you are complying with the FTC’s guidelines and doing everything you can to build consumer trust: 1.

10 guidelines for launching a global PR strategy

PR Daily

Expanding your business to foreign countries can be daunting for any entrepreneur. There are so many hoops to jump through: new distributors, legal requirements, different marketing channels, new competitors to monitor. Crossing borders also often entails appealing to different sensibilities, worldviews and cultures. Spokespeople are typically aces at managing affairs in their own country and milieu. However, when dealing with a foreign audience, many factors can transform the rules of the game.

To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines

Agility PR Solutions

The post To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines appeared first on Agility PR Solutions. Leave it to web-trolling troublemakers to try to ruin a good thing.

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. His segment on Civil Forfeitures is worth watching for information on a pretty concerning practice as much as it’s worth seeing him yell at a picture of Hugh Laurie for a solid minute. In season three, Oliver spent an episode discussing scientific studies and the problematic reporting of findings, especially on popular news programs.

Guidelines for delivering constructive criticism

PR Daily

What’s the best way to tell someone they’re not cutting the mustard? An infographic produced by Headway Capital offers guidance for navigating the sticky wicket of reproaching a colleague. The graphic opens by affirming that negative (and specific) feedback can lead to higher performance and more cohesive teamwork. It has to be a two-way street, though: Managers should create a space in which employees can voice their own concerns.

4 teleprompter guidelines for novice and veteran speakers

PR Daily

Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ? The most direct answer is that speaking from a teleprompter is hard.

10 important guidelines for your next media interview

PR Daily

One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. Yet another informed me that her organization refuses to allow spokespeople to speak on the record. Such stories are more common than you might think.

How to search for PR agencies: Guidelines for clients

PR Daily

Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do. We’ll build on a blank slate.”. No hang up.

10 essential social media guidelines

PR Daily

Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly— your bottom line.

3 guidelines for using social media monitoring during a PR crisis

PR Daily

This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.

Infographic: 22 guidelines for online writers

PR Daily

It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish. As internet readers skim less and less of the full content of articles, some websites are pulling out all the stops to capture restless viewers. Whether your blog is full of quizzes or you’ve switched to live video, you’re chasing a viewer who can’t seem to sit still.

10 Essential Social Media Guidelines

Flack Me

Category: Flack Me Summary: It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation

Designer: Strategy & Guideline Development - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

Is it ok for the workplace to monitor your social media feed?

HMA Public Relations

Fink social media Social Media Guidelines social media policy workplace social mediaSocial media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line? The post Is it ok for the workplace to monitor your social media feed? appeared first on HMA Public Relations. Featured Social Media Abbie S.

The Times are Changin’

HMA Public Relations

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? Featured Social Media David Baquet Farhad Manjoo Maggie Haberman Mike Isaac New York Times New York Times Executive Editor politics and social media social media Social Media Guidelines The New York Times The Times Twitter

Designer: Global Brand Immersion–Strategy & Guidelines - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

AP Style Rules: Correct Uses for Race-Related Terms, Gender-Neutral Words, and Election Lingo

Cision

The latest roundup includes digital security tips for journalists as well as writing guidelines. It's time for our quarterly review of AP Style rules that you may need a refresher on. Media Blog

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise. Uncategorized business communications communicating ideas guidelines for communications storytellingI wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival.

Film 95

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). The bundle sources high-quality articles and videos, guidelines and more, which have been created over the years by social media practitioners, journalists and other communications professionals that I admire and appreciate. Guidelines on Twitter Made Easy. We’re all swamped.

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

Business Communications Hoffman Agency Storytelling business communications communicating ideas guidelines for communications storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival.

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Why and how to set editorial guidelines for your blog

PR Daily

It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Editorial guidelines generally include standards for style and grammar, but for a blog you should include elements specific to digital content, such as key phrases and images. Guidelines for length.

How to Ensure your COVID-19 Press Release Gets Published

Cision

Be sure it falls within PR Newswire's guidelines for publishing first. Crafting a COVID-19 related press release? press release

What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines

PR News

The post What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines appeared first on PR News Blog. We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued.