Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. MORE
For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert? MORE
Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. MORE
When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue. MORE
The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? Click below for more]. The post The Times are Changin’ appeared first on HMA Public Relations. MORE
It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Guidelines for length. MORE
To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? MORE
Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines? MORE
3. Institute Brand Guidelines to Navigate your Communications . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content. MORE
Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs. MORE
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. MORE
Expanding your business to foreign countries can be daunting for any entrepreneur. There are so many hoops to jump through: new distributors, legal requirements, different marketing channels, new competitors to monitor. MORE
But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working? MORE
It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish. As internet readers skim less and less of the full content of articles, some websites are pulling out all the stops to capture restless viewers. MORE
There are, however, guidelines. Having clear-cut guidelines of what clients are expecting you to deliver—and what you’re expecting of them—will lead to success for both parties. Public relations is not a one-size-fits-all industry; there isn’t a handbook for success. MORE
“These guidelines are designed to reduce the distribution of low quality content over PR Newswire’s distribution network and the exploitation of press releases on its website to artificially manipulate search rankings. A few weeks ago I wrote about how the Google Panda 4.0 MORE
Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ? MORE
Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do. MORE
This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? MORE
It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies. MORE
When it comes to imagery and messaging related to your product, put those guidelines in place within the contract. You may not be sending a check, but you’re providing free product, which is technically a form of payment — and brands should do their part to uphold FTC guidelines. MORE
FTC updates social media marketing guidelines. Here are the five most widely read stories this week on PR Daily : The evolution of PR through content marketing. Elements of the perfect blog post. Facebook changes its metrics for posts; Instagram enlarges photos. MORE
One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. MORE
Category: Flack Me Summary: It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation MORE
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time MORE
Business Communications Hoffman Agency Storytelling business communications communicating ideas guidelines for communications storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
What’s the best way to tell someone they’re not cutting the mustard? An infographic produced by Headway Capital offers guidance for navigating the sticky wicket of reproaching a colleague. MORE
Companies and communicators should be obsessed with crisis preparation. Most businesses have a generic crisis plan or approach outlined, though some pickles are impossible to predict. MORE
Social media marketers: Beware the Federal Trade Commission. The agency charged with regulating truth-in-advertising is signaling that it intends to crack down on social media endorsements that aren’t explicitly labeled as such. MORE
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. MORE
And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content. MORE
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time MORE
” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. MORE
Be sure to conduct a thorough proofread of all documents before they go live, using these guidelines Category: Flack Me Summary: Proofreading is the last line of defense for quality control in print and online publishing. MORE
The post What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines appeared first on PR News Blog. We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued. MORE
While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion. MORE
PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […]. MORE
While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. MORE
For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise. MORE
Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. MORE
This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped. MORE
With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead? MORE
Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
Guidelines Related Topics 
Shift Communications
AUGUST 4, 2015
Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.
PR Daily
OCTOBER 10, 2017
Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals.
Cision
JULY 7, 2015
For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert?
PR Daily
SEPTEMBER 2, 2017
When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue.
PR Daily
JULY 11, 2017
Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs.
PR Daily
MARCH 1, 2018
It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish. As internet readers skim less and less of the full content of articles, some websites are pulling out all the stops to capture restless viewers.
PR Daily
JULY 23, 2017
What’s the best way to tell someone they’re not cutting the mustard? An infographic produced by Headway Capital offers guidance for navigating the sticky wicket of reproaching a colleague.
Shift Communications
OCTOBER 3, 2016
Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
PR Daily
JUNE 16, 2015
Social media marketers: Beware the Federal Trade Commission. The agency charged with regulating truth-in-advertising is signaling that it intends to crack down on social media endorsements that aren’t explicitly labeled as such.
PR Daily
MARCH 19, 2018
Expanding your business to foreign countries can be daunting for any entrepreneur. There are so many hoops to jump through: new distributors, legal requirements, different marketing channels, new competitors to monitor.
PR Daily
JULY 10, 2018
When it comes to imagery and messaging related to your product, put those guidelines in place within the contract. You may not be sending a check, but you’re providing free product, which is technically a form of payment — and brands should do their part to uphold FTC guidelines.
PR Daily
JANUARY 30, 2017
With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead?
PR Daily
JUNE 12, 2017
It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Guidelines for length.
Shift Communications
JUNE 19, 2015
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.
Media Bullseye
MARCH 21, 2017
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.
Flack Me
OCTOBER 10, 2017
Category: Flack Me Summary: It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation
PR News
OCTOBER 11, 2017
The post What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines appeared first on PR News Blog. We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued.
PR Daily
FEBRUARY 7, 2017
Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ?
PR Daily
JANUARY 18, 2017
One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him.
PR Daily
NOVEMBER 23, 2016
Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do.
PR Daily
JANUARY 8, 2016
This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what?
PR Matters
JULY 31, 2014
This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped.
Flack Me
JANUARY 13, 2015
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time
HMA Public Relations
OCTOBER 18, 2017
The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? Click below for more]. The post The Times are Changin’ appeared first on HMA Public Relations.
Flack Me
JANUARY 6, 2015
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time
Ishmael's Corner
JUNE 8, 2015
For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise.
Ishmael's Corner
FEBRUARY 14, 2017
Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Ishmael's Corner
JUNE 8, 2015
Business Communications Hoffman Agency Storytelling business communications communicating ideas guidelines for communications storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Waxing UnLyrical
OCTOBER 18, 2011
While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion.
PR Expanded
SEPTEMBER 12, 2018
It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies.
PRSay
APRIL 27, 2016
PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].
The Proactive Report
DECEMBER 13, 2016
While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.
Cision
JULY 9, 2015
To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right?
The Proactive Report
OCTOBER 22, 2017
But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working?
The Proactive Report
JUNE 27, 2014
“These guidelines are designed to reduce the distribution of low quality content over PR Newswire’s distribution network and the exploitation of press releases on its website to artificially manipulate search rankings. A few weeks ago I wrote about how the Google Panda 4.0
Flack Me
AUGUST 10, 2018
Be sure to conduct a thorough proofread of all documents before they go live, using these guidelines Category: Flack Me Summary: Proofreading is the last line of defense for quality control in print and online publishing.
The Proactive Report
JULY 23, 2018
And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Luckily there are certain basic guidelines that always apply and these are the rules you need to work with when creating content.
PR Daily
JUNE 19, 2015
FTC updates social media marketing guidelines. Here are the five most widely read stories this week on PR Daily : The evolution of PR through content marketing. Elements of the perfect blog post. Facebook changes its metrics for posts; Instagram enlarges photos.
The Proactive Report
DECEMBER 14, 2014
” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines.
PR Daily
JULY 26, 2018
There are, however, guidelines. Having clear-cut guidelines of what clients are expecting you to deliver—and what you’re expecting of them—will lead to success for both parties. Public relations is not a one-size-fits-all industry; there isn’t a handbook for success.
PR Expanded
APRIL 11, 2016
Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines?
Cision
OCTOBER 21, 2015
Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.
Cision
SEPTEMBER 13, 2017
3. Institute Brand Guidelines to Navigate your Communications . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content.
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