For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert? MORE
Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved. MORE
And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”. MORE
Aside from this cardinal rule, look to leverage these guidelines: 1. [By Karen Geier]. MORE
This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Writing a quality news release takes time. MORE
Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Change may be constant in the PR world, but traditional pitching methods are alive and well. MORE
It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Guidelines for length. MORE
To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right? MORE
Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met? MORE
Social Media Access with Guidelines and Expectations: Let’s be honest, at some point most of us have experienced logging onto Facebook clicking a link to an article, and then mysteriously finding ourselves on the weird part of the internet … again. MORE
Social media guidelines. Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice. MORE
Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. Establishing global PR guidelines is of vital importance to corporate branding. MORE
Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs. MORE
A coalition of professional groups has created guidelines for benchmarking and measuring PR programs, and while there’s no one-size-fits-all formula, there’s plenty of practical advice on how to use those principles. MORE
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. MORE
” When looking into the solution that PressPage offered them, it seemed like a good fit: “We had strict brand guidelines and security guidelines, but all of those requirements were dealt with really professionally.” MORE
Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines? MORE
As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content. Every community manager worries about trolls. MORE
Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ? MORE
This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? MORE
Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do. MORE
There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal. MORE
One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. MORE
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time MORE
What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them. MORE
Social media marketers: Beware the Federal Trade Commission. The agency charged with regulating truth-in-advertising is signaling that it intends to crack down on social media endorsements that aren’t explicitly labeled as such. MORE
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. MORE
Because standards are a good thing – and the PR industry could use some guidelines on how to not only measure success, but how to better prove our value to the business bottom line. By Seedepth. We’ve written before about the Barcelona Principles. MORE
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time MORE
Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions. The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. MORE
” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. MORE
Forms and landing pages on many corporate sites are actually hosted by marketing automation software providers, and those pages may not be compliant with Google’s new guidelines, even if your regular corporate website is. Google is about to change the SEO rules again. MORE
While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion. MORE
PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […]. MORE
While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI. MORE
There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Creating content is one thing, getting it seen is another. MORE
For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise. MORE
Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. MORE
This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped. MORE
The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. MORE
With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead? MORE
Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
Guidelines Related Topics 
Cision
JULY 7, 2015
For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert?
Shift Communications
AUGUST 4, 2015
Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.
PR Daily
JUNE 12, 2017
It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Guidelines for length.
PR Daily
JULY 11, 2017
Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs.
Shift Communications
OCTOBER 3, 2016
Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
PR Daily
NOVEMBER 23, 2016
Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do.
PR Daily
FEBRUARY 7, 2017
Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ?
PR Matters
JULY 31, 2014
This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped.
Shift Communications
JUNE 19, 2015
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.
PR Daily
JANUARY 30, 2017
With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead?
Flack Me
JANUARY 6, 2015
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time
Media Bullseye
MARCH 21, 2017
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.
Waxing UnLyrical
OCTOBER 18, 2011
While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion.
PRSay
APRIL 27, 2016
PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].
Flack Me
JANUARY 13, 2015
Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time
The Proactive Report
JUNE 26, 2017
There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Creating content is one thing, getting it seen is another.
Ishmael's Corner
FEBRUARY 14, 2017
Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Presspage
MAY 19, 2017
Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. Establishing global PR guidelines is of vital importance to corporate branding.
Cision
JULY 9, 2015
To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right?
Presspage
JULY 5, 2017
” When looking into the solution that PressPage offered them, it seemed like a good fit: “We had strict brand guidelines and security guidelines, but all of those requirements were dealt with really professionally.”
The Proactive Report
DECEMBER 13, 2016
While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.
Ishmael's Corner
JUNE 8, 2015
For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise.
Cision
OCTOBER 21, 2015
Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.
Cision
AUGUST 10, 2015
Social Media Access with Guidelines and Expectations: Let’s be honest, at some point most of us have experienced logging onto Facebook clicking a link to an article, and then mysteriously finding ourselves on the weird part of the internet … again.
Marketwired
APRIL 19, 2016
This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Writing a quality news release takes time.
Melissa Agnes
AUGUST 26, 2014
Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines?
SeeDepth
SEPTEMBER 7, 2016
Because standards are a good thing – and the PR industry could use some guidelines on how to not only measure success, but how to better prove our value to the business bottom line. By Seedepth. We’ve written before about the Barcelona Principles.
Melissa Agnes
MAY 22, 2014
Social media guidelines. Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice.
Solo PR Pro
JULY 18, 2017
What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them.
Cision
SEPTEMBER 9, 2016
There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal.
Business Wire
MARCH 7, 2017
Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met?
Polaris
NOVEMBER 17, 2014
The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.
The Proactive Report
DECEMBER 14, 2014
” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines.
Cision
JANUARY 20, 2016
Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Change may be constant in the PR world, but traditional pitching methods are alive and well.
Marketwired
APRIL 21, 2016
Aside from this cardinal rule, look to leverage these guidelines: 1. [By Karen Geier].
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
A coalition of professional groups has created guidelines for benchmarking and measuring PR programs, and while there’s no one-size-fits-all formula, there’s plenty of practical advice on how to use those principles.
Shift Communications
MARCH 2, 2015
Forms and landing pages on many corporate sites are actually hosted by marketing automation software providers, and those pages may not be compliant with Google’s new guidelines, even if your regular corporate website is. Google is about to change the SEO rules again.
Rock the Status Quo
OCTOBER 27, 2015
As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content. Every community manager worries about trolls.
Beyond PR
MARCH 22, 2017
And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”.
ImPRessions - Crenshaw Communications
JULY 12, 2017
Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions. The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs.
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