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New guidelines issued for equitable pay and transparency in the influencer marketing industry

Agility PR Solutions

But as the practice grew on its own terms, and without any real oversight or regulation, […] The post New guidelines issued for equitable pay and transparency in the influencer marketing industry appeared first on Agility PR Solutions.

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Navigating the New FTC Guidelines: What Brands and Influencers Need to Know

Burrelles Fresh Ideas

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. In this continuously evolving landscape, authenticity and transparency must remain the highest priority.

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Associated Press Issues AI Guidelines

HMA Public Relations

Abbie Fink shares more on these new guidelines in this blog post. The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Find out more!

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Building trust in the age of AI: Why PR pros must prioritize ethical guidelines

Agility PR Solutions

So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions. And since then, many of those industries have already successfully adopted AI solutions.

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Supercharge Your ESG Content This Libra Season

Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress.

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Company Press Kit: Examples & Guidelines from PR Experts

Prowly

The post Company Press Kit: Examples & Guidelines from PR Experts appeared first on Prowly Magazine. Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts.

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FTC’s new sponsored content guidelines will change how marketers use influencers and online reviews, but 4 in 5 comms pros see benefits

Agility PR Solutions

The Federal Trade Commission (FTC) has updated its endorsement guidelines for sponsored content, influencer marketing, and commercial online reviews for the first time in 14 years—essentially since long before these practices became widely used components of successful marketing strategies.