Trending Sources

How the FTC’s New Social Media Guidelines Affect Your Brand

Cision

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert?

FTC Guidelines and Disclosure for PR Agencies

Spin Sucks

In 2009, when the FTC revised their guidelines for online endorsements and testimonials, there was a lot of discussion on how this affected PR agencies and brands when working with bloggers. FTC guidelines are designed to prevent misleading communication.

Between Hope and Fear: Developing Social Media Guidelines

IPR

Between hope and fear: Developing social media guidelines. Specifically, the authors examine the extent to which employers allow the use of social media in the workplace, what opportunities can be related to employees’ social media use, and how social media guidelines are implemented within organizations. Organizations should 1) recognize the inevitable presence of social media to avoid asserting impractical social media guidelines. Author(s), Title and Publication.

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.

IPR Measurement Commission Judging Guidelines

IPR

The Institute for Public Relations Measurement Commission developed a set of guidelines for assessing award-worthy entries. Download PDF: IPR Measurement Commission Judging Guidelines. IPR Measurement Commission Judging Guidelines appeared first on Institute for Public Relations.

10 important guidelines for your next media interview

PR Daily

One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him.

3 guidelines for using social media monitoring during a PR crisis

PR Daily

This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what?

How to search for PR agencies: Guidelines for clients

PR Daily

Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do.

Friday Wrap #183: More Twitter characters, new native ad guidelines,CEOs’ engagement failure

Holtz Communication + Technology

Federal Trade Commission has introduced new guidelines for websites that publish native ads, and the focus is on disclosure. ” The takeaway: There’s much more to be aware of in the FTC’s guidelines. Happy new year to Friday Wrap readers!

The FTC and Social Media: You Have to Disclose

Spin Sucks

The FTC Guidelines Are Clear. But the FTC guidelines are very clear: In any advertising medium (and they consider social media advertising), you must disclose your relationship with (c), #client, #sponsored, or similar identifier. By Gini Dietrich. Allow me to set the stage.

4 teleprompter guidelines for novice and veteran speakers

PR Daily

Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ?

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped.

A 10-Step Approach to Launching Your First Influencer Marketing Campaign

Spin Sucks

Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign. The post A 10-Step Approach to Launching Your First Influencer Marketing Campaign appeared first on Spin Sucks.

Are you following these crucial writing guidelines?

PR Daily

With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead?

Three Ways to Avoid Rogue Behaviors

Spin Sucks

Have a clear online marketing policy and guidelines signed by all your employees. Social Media facebook rogue employees social media guidelines social media policy terms of serviceToday’s guest post is written by Lisa D. Jenkins. . It all starts very innocently.

Designer: Global Brand Immersion–Strategy & Guidelines - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

How Long Can We Get Away With It?

Waxing UnLyrical

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion.

PREthics & Native Advertising

PRSay

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].

Designer: Strategy & Guideline Development - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

4 Failproof Ways to Get Your Press Release Rejected

Cision

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right?

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to Measure PR Effectively

The Proactive Report

While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.

How to Keep the Press Interested in Your Press Releases

Cision

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.

FIR Podcast #82: The Ridicule Pepsi Generation

Holtz Communication + Technology

He helped shape the Social Media Guidelines for Alabama Power’s parent, Southern Company, and serves on the system-wide Social Media Advisory Council. Cross-posted from the FIR Podcast Network.

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise.

Why Companies Should Be Training All Employees to Use Social Media

Cision

Social Media Access with Guidelines and Expectations: Let’s be honest, at some point most of us have experienced logging onto Facebook clicking a link to an article, and then mysteriously finding ourselves on the weird part of the internet … again.

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

A coalition of professional groups has created guidelines for benchmarking and measuring PR programs, and while there’s no one-size-fits-all formula, there’s plenty of practical advice on how to use those principles.

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What Makes a News Release Share-Worthy?

Marketwired

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Writing a quality news release takes time.

Measurement Month: The Barcelona Principles

SeeDepth

Because standards are a good thing – and the PR industry could use some guidelines on how to not only measure success, but how to better prove our value to the business bottom line. By Seedepth. We’ve written before about the Barcelona Principles.

Does Common Sense On Social Media Come With Age?

Melissa Agnes

Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines?

FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice

IPR

Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. Since 2000 the Federal Trade Commission (FTC) has produced numerous guidelines and policy statements that directly address promotional social media and internet content. Among these guidelines include issues related to disclosures, endorsements, truth in advertising, and transparency.

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Social media guidelines. Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice.

4 Essential Elements of a Standout Press Release

Cision

There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal.

6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

Here are some guidelines we’ve developed for those considering issuing an RFP for public relations services. In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list.

FTC Social Disclosure Rules

The Proactive Report

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines.

5 Ways to Build Successful Email Pitches

Cision

Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Change may be constant in the PR world, but traditional pitching methods are alive and well.

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

The short version of the PR industry’s evolution is that six years ago it created the Barcelona Principles , a set of seven voluntary guidelines to measure the efficacy of PR campaigns. Here are my real-world guidelines for PR professionals.