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Guidelines Related Topics 
PR Daily
NOVEMBER 3, 2021
The post 5 guidelines for keeping your remote PR team focused appeared first on PR Daily. Consider these tips for collaboration and remote connection. A study published in the European Journal of Social Psychology found that it between 18 and 254 days to form a new habit.
PR Daily
APRIL 23, 2019
Whether you’re a newbie or just looking to perfect your streaming video strategy, here are five guidelines to keep in mind: Get creative with content. The post 5 guidelines for exceptional livestreaming appeared first on PR Daily. Get creative with your content, prioritize relevant, helpful pieces, and make sure that Wi-Fi signal is strong before mashing ‘record.’. Video livestreaming has moved quickly from a fun fad to a full-blown marketing strategy.
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Stephen Waddington
APRIL 21, 2021
The PRCA has published guidelines to help communicators improve the accessibility of their communication. Download the guidelines: PDF version Accessible Word version Accessibility is a societal issue According to the World Health Organisation, one in eight people has some form of disability.
Communications Conversations
JUNE 11, 2021
And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. So yeah, social media community guidelines. Governance isn’t one of the sexiest areas of social media marketing.
PR Daily
SEPTEMBER 2, 2017
When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue. Social media, marketing, PR, writing and editing are viewed as luxuries—not essentials. That’s a shame. Charities should boldly invest in compelling communications that convey their mission and bring their good work to light.
Shift Communications
AUGUST 4, 2015
Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media.
PR Daily
MARCH 18, 2019
The post 4 guidelines for perfect video PR appeared first on PR Daily. Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. Print media remains powerful and effective, but adding a video component creates a more dynamic, interactive connection.
Agility PR Solutions
APRIL 15, 2020
The post Consumers heeding COVID guidelines, but how have perceptions changed?
PR Daily
MAY 14, 2019
The post 7 guidelines for content marketers to craft winning listicles appeared first on PR Daily. The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet. Some content marketers—and readers—have grown weary of listicles. Commentators have lambasted listicles as repetitive, shallow fluff and even clickbait.
PR Daily
JULY 11, 2017
Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs. Monitor your writing for excessive use of forms of “to be”— is , be , and their variants—and other helping verbs such as has , as well as other weak verbs like do and go, and replace with active verbs. Also, avoid baseline action words when possible. For example, people don’t just walk: They lumber, march or stroll.
PR Daily
JUNE 16, 2015
Social media marketers: Beware the Federal Trade Commission. The agency charged with regulating truth-in-advertising is signaling that it intends to crack down on social media endorsements that aren’t explicitly labeled as such. The focus will be on contests and relationships with endorsers on social media. From MarketingLand : The agency fired its first social warning shot in March 2014, sending a letter to Cole Haan. warning that a contest it sponsored on Pinterest was potentially deceptive.
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Agility PR Solutions
JUNE 18, 2019
The post 5 guidelines marketers need to explore in 2019 appeared first on Agility PR Solutions. It can get increasingly difficult for marketers to find new ways to help their business overcome obstacles and reach or remain at the top of the game. Different rules apply for different industries, as well as diverse types and sizes of businesses. While the best solution that one can offer is to gather as much […].
Shift Communications
OCTOBER 3, 2016
Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We were recently asked via Twitter: In recent months, many national tragedies have occurred. In the wake of these tragedies, what’s the appropriate social media behavior?
PR Daily
MARCH 31, 2018
Companies and communicators should be obsessed with crisis preparation. Most businesses have a generic crisis plan or approach outlined, though some pickles are impossible to predict. It’s hard to imagine that Procter & Gamble envisioned a phenomenon of teenagers ingesting laundry detergent sweeping the nation. However, it happened, and the company has scrambled to deal with the fallout.
Cision
JULY 7, 2015
For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. It makes sense now to update the guidelines to even the playing field.”. Here are four tips to ensure you are complying with the FTC’s guidelines and doing everything you can to build consumer trust: 1.
PR Daily
JULY 10, 2018
When it comes to imagery and messaging related to your product, put those guidelines in place within the contract. You may not be sending a check, but you’re providing free product, which is technically a form of payment — and brands should do their part to uphold FTC guidelines. As traditional news media declines and public relations strategies shift, influencer marketing has emerged as a smart way to tell brand stories.
PR Daily
APRIL 3, 2019
The post Why you should be excited about the new AP Stylebook guidelines appeared first on PR Daily. Hear directly from a leading Associated Press editor how these changes will benefit writers. Another year, another AP Stylebook update. If you find yourself frustrated by the continual changes, you’re not alone. Many communicators struggle to keep up—and comprehend why updates are made in the first place.
Agility PR Solutions
JUNE 5, 2019
The post To battle influencer fraud, brand and marketing coalition releases industry’s first guidelines appeared first on Agility PR Solutions. Leave it to web-trolling troublemakers to try to ruin a good thing.
PR Daily
MAY 17, 2021
In accordance with CDC guidelines, individuals who are not fully vaccinated are required to use face coverings over their noses and mouths while inside any Publix store,’ the grocery store chain said in a statement,” reports Slate. A foreseeable behavioral result of CDC guidelines.
PR Daily
JANUARY 30, 2017
With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead? Keep your true audience in mind as your write? Eliminate redundancies and jargon? Don’t settle for delivering mediocre writing.
PR Daily
MARCH 19, 2018
Expanding your business to foreign countries can be daunting for any entrepreneur. There are so many hoops to jump through: new distributors, legal requirements, different marketing channels, new competitors to monitor. Crossing borders also often entails appealing to different sensibilities, worldviews and cultures. Spokespeople are typically aces at managing affairs in their own country and milieu. However, when dealing with a foreign audience, many factors can transform the rules of the game.
Shift Communications
JUNE 19, 2015
In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.
Media Bullseye
MARCH 21, 2017
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. His segment on Civil Forfeitures is worth watching for information on a pretty concerning practice as much as it’s worth seeing him yell at a picture of Hugh Laurie for a solid minute. In season three, Oliver spent an episode discussing scientific studies and the problematic reporting of findings, especially on popular news programs.
PR Daily
APRIL 5, 2021
CDC navigates delicate messaging around relaxed travel guidelines. The post CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak appeared first on PR Daily.
PR Daily
FEBRUARY 7, 2017
Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ? The most direct answer is that speaking from a teleprompter is hard.
PR Daily
JANUARY 18, 2017
One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him. Yet another informed me that her organization refuses to allow spokespeople to speak on the record. Such stories are more common than you might think.
PR Daily
NOVEMBER 23, 2016
Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do. We’ll build on a blank slate.”. No hang up.
PR Daily
OCTOBER 10, 2017
Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly— your bottom line.
PR Daily
JANUARY 8, 2016
This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what? examples feature an automobile repair shop employee using Twitter to find a pot dealer and a daycare employee ridiculing toddlers via Instagram. Both were fired.
PR Daily
JULY 23, 2017
What’s the best way to tell someone they’re not cutting the mustard? An infographic produced by Headway Capital offers guidance for navigating the sticky wicket of reproaching a colleague. The graphic opens by affirming that negative (and specific) feedback can lead to higher performance and more cohesive teamwork. It has to be a two-way street, though: Managers should create a space in which employees can voice their own concerns.
PR Daily
MARCH 1, 2018
It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish. As internet readers skim less and less of the full content of articles, some websites are pulling out all the stops to capture restless viewers. Whether your blog is full of quizzes or you’ve switched to live video, you’re chasing a viewer who can’t seem to sit still.
Ishmael's Corner
JUNE 8, 2015
For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise. Uncategorized business communications communicating ideas guidelines for communications storytellingI wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival.
HMA Public Relations
AUGUST 8, 2019
Fink social media Social Media Guidelines social media policy workplace social mediaSocial media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line? The post Is it ok for the workplace to monitor your social media feed? appeared first on HMA Public Relations. Featured Social Media Abbie S.
PR Daily
MAY 14, 2021
Industry groups respond to relaxed CDC guidelines. The federal government also stresses that citizens are still subject to state and local government guidelines, and many governors have since announced that they will take the guidance under advisement before adopting it.
HMA Public Relations
OCTOBER 18, 2017
The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? Featured Social Media David Baquet Farhad Manjoo Maggie Haberman Mike Isaac New York Times New York Times Executive Editor politics and social media social media Social Media Guidelines The New York Times The Times Twitter
Ishmael's Corner
FEBRUARY 14, 2017
Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
PR Matters
JULY 31, 2014
This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). The bundle sources high-quality articles and videos, guidelines and more, which have been created over the years by social media practitioners, journalists and other communications professionals that I admire and appreciate. Guidelines on Twitter Made Easy. We’re all swamped.
Ishmael's Corner
JUNE 8, 2015
Business Communications Hoffman Agency Storytelling business communications communicating ideas guidelines for communications storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival.
Ronn Torossian
MAY 18, 2022
For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The rapid changes in technology have brought about rapid changes in customer demands and behavior.
Cision
SEPTEMBER 24, 2020
The latest roundup includes digital security tips for journalists as well as writing guidelines. It's time for our quarterly review of AP Style rules that you may need a refresher on. Media Blog
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