10 essential social media guidelines

PR Daily

Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals.

4 guidelines for nonprofit communications

PR Daily

When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue.

Infographic: 22 guidelines for online writers

PR Daily

It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish. As internet readers skim less and less of the full content of articles, some websites are pulling out all the stops to capture restless viewers.

3 guidelines for PR pros considering unpaid influencer marketing

PR Daily

When it comes to imagery and messaging related to your product, put those guidelines in place within the contract. You may not be sending a check, but you’re providing free product, which is technically a form of payment — and brands should do their part to uphold FTC guidelines.

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.

6 Guidelines for Social Media Tragedy Response

Shift Communications

Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How the FTC’s New Social Media Guidelines Affect Your Brand


For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert?

10 guidelines for launching a global PR strategy

PR Daily

Expanding your business to foreign countries can be daunting for any entrepreneur. There are so many hoops to jump through: new distributors, legal requirements, different marketing channels, new competitors to monitor.

Why and how to set editorial guidelines for your blog

PR Daily

It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Guidelines for length.

Are you following these crucial writing guidelines?

PR Daily

With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead?

FTC updates social media marketing guidelines

PR Daily

Social media marketers: Beware the Federal Trade Commission. The agency charged with regulating truth-in-advertising is signaling that it intends to crack down on social media endorsements that aren’t explicitly labeled as such.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

10 Essential Social Media Guidelines

Flack Me

Category: Flack Me Summary: It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation

What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines

PR News

The post What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines appeared first on PR News Blog. We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued.

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.

4 teleprompter guidelines for novice and veteran speakers

PR Daily

Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ?

10 important guidelines for your next media interview

PR Daily

One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him.

How to search for PR agencies: Guidelines for clients

PR Daily

Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do.

3 guidelines for using social media monitoring during a PR crisis

PR Daily

This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what?

The Times are Changin’

HMA Public Relations

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? Click below for more]. The post The Times are Changin’ appeared first on HMA Public Relations.

Designer: Strategy & Guideline Development - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped.

Designer: Global Brand Immersion–Strategy & Guidelines - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

Business Communications Hoffman Agency Storytelling business communications communicating ideas guidelines for communications storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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Lessons from Cannes on Communicating Ideas

Ishmael's Corner

For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise.

Film 78

How Long Can We Get Away With It?

Waxing UnLyrical

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion.

PREthics & Native Advertising


PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].

How to Measure PR Effectively

The Proactive Report

While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.

Bits, Bytes and the Ethics of Data


These guidelines extend to the development and application of data. Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor.

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How to Measure the Quality of Your Content

The Proactive Report

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. So how do you know if your efforts are working?

3 Facebook Ad Statistics to Take Note Of


Given the vast range of available customization options, don’t be afraid to use these guidelines as a springboard to help you develop a unique approach to Facebook advertising that helps your business accomplish its short- and long-term goals.

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. What about policies and guidelines?

5 Brand Elements to Evaluate When Refreshing Your Corporate Image


3.    Institute Brand Guidelines to Navigate your Communications  . Developing brand guidelines will ensure consistency across all marketing channels. Editorial Guidelines: Establish writing standards to ensure consistency across content.

4 Failproof Ways to Get Your Press Release Rejected


To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right?

Google Schools the PR Industry

The Proactive Report

“These guidelines are designed to reduce the distribution of low quality content over PR Newswire’s distribution network and the exploitation of press releases on its website to artificially manipulate search rankings. A few weeks ago I wrote about how the Google Panda 4.0

Content, Links & Influencers

The Proactive Report

There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Creating content is one thing, getting it seen is another.

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How to get your company on Wikipedia

Axia PR

There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia. How to benefit from marketing and PR strategies. A Wikipedia article is an effective way to spread the word about your company and keep people informed about it.

Three FTC Social Media Disclosures You Should Know


To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. By: Kelsea, Social Media Director.

How to Create a Content Contributor Guide


When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Guidelines for Submitting. Guidelines for author bios.

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