Flack Me

NOVEMBER 28, 2201

Category: Flack Me Summary: The author created a set of writing guidelines that are more valuable today than when he created them

Guidelines 36

Guidelines Writing How To 36

PR Daily

MARCH 18, 2019

The post 4 guidelines for perfect video PR appeared first on PR Daily. Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign.

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Guidelines Video Viral Print 142

PR Daily

OCTOBER 10, 2017

Using the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals.

Guidelines 160

Guidelines Social Media Media Engineering 160

PR Daily

SEPTEMBER 2, 2017

When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue.

Guidelines 147

Guidelines Nonprofit Communications Ethics 147

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.

Guidelines 113

Guidelines Social Media Policies Privacy 113

PR Daily

JULY 11, 2017

Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs.

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Guidelines Construction Writing Examples 123

PR Daily

MARCH 1, 2018

It’s a notion that PR pros love to throw around: Average audience attention span is now shorter than that of a goldfish. As internet readers skim less and less of the full content of articles, some websites are pulling out all the stops to capture restless viewers.

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Guidelines Infographics Storytelling Writing 126

PR Daily

MARCH 31, 2018

Companies and communicators should be obsessed with crisis preparation. Most businesses have a generic crisis plan or approach outlined, though some pickles are impossible to predict.

Guidelines 119

Guidelines Crisis Training Reputation 119

Cision

JULY 7, 2015

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert?

Guidelines 336

Guidelines Social Media Brand Branding 336

PR Daily

JUNE 16, 2015

Social media marketers: Beware the Federal Trade Commission. The agency charged with regulating truth-in-advertising is signaling that it intends to crack down on social media endorsements that aren’t explicitly labeled as such.

Guidelines 171

Guidelines Social Media Pinterest Media 171

Shift Communications

OCTOBER 3, 2016

Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Guidelines 108

Guidelines Social Media Media Policies 108

PR Daily

MARCH 19, 2018

Expanding your business to foreign countries can be daunting for any entrepreneur. There are so many hoops to jump through: new distributors, legal requirements, different marketing channels, new competitors to monitor.

Guidelines 121

Guidelines Strategy Local Crisis 121

PR Daily

JANUARY 30, 2017

With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead?

Guidelines 110

Guidelines Writing Creativity How To 110

PR Daily

JUNE 12, 2017

It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Guidelines for length.

Guidelines 117

Guidelines Blogging How To Infographics 117

PR Daily

JULY 10, 2018

When it comes to imagery and messaging related to your product, put those guidelines in place within the contract. You may not be sending a check, but you’re providing free product, which is technically a form of payment — and brands should do their part to uphold FTC guidelines.

Guidelines 82

Guidelines Pitching Creativity Brand 82

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.

Guidelines 104

Guidelines Agency Pinterest Privacy 104

PR Daily

FEBRUARY 7, 2017

Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ?

Guidelines 80

Guidelines Print Training Television 80

PR Daily

JANUARY 18, 2017

One media training client told me he refuses to speak with reporters unless they allow him to approve the story before it runs. Another told me her boss surreptitiously records media interviews in case the reporter “screws” him.

Guidelines 80

Guidelines Interviews Report Training 80

PR Daily

NOVEMBER 23, 2016

Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do.

Guidelines 80

Guidelines Agency Local Reputation 80

PR Daily

JANUARY 8, 2016

This piece originally ran on PR Daily in March 2013. It’s no secret that stupid and illegal social media activity can cost people their jobs. The latest they-did-what?

Guidelines 124

Guidelines Social Media Crisis Transportation 124

Flack Me

OCTOBER 10, 2017

Category: Flack Me Summary: It's vital to understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a solid foundation

Guidelines 28

Guidelines Social Media Marketing Media 28

PR News

OCTOBER 11, 2017

The post What ESPN’s Suspension of Jemele Hill Means for Your Brand’s Social Media Guidelines appeared first on PR News Blog. We’re deep in month 10 of the Trump administration, and it’s playing out as expected. As it was during the 2016 election, public discourse continues to be bitter, divisive and full of rage, and it’s putting brands and individuals in difficult situations. The crux of the issue for brands: We have free speech in this… Continued.

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Guidelines Social Media Blogging Brand 63

Media Bullseye

MARCH 21, 2017

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

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Guidelines Analysis Measurement Study 76

PR Matters

JULY 31, 2014

This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped.

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Twitter How To Guidelines Infographics 197

Flack Me

JANUARY 13, 2015

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

Guidelines 37

Guidelines Education Industry Company 37

HMA Public Relations

OCTOBER 18, 2017

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? Click below for more]. The post The Times are Changin’ appeared first on HMA Public Relations.

Guidelines 61

Guidelines Publicity Social Media Twitter 61

Flack Me

JANUARY 6, 2015

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

Guidelines 37

Guidelines Education Industry Company 37

Ishmael's Corner

JUNE 8, 2015

For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise.

Communications 124

Communications Guidelines Film Pitching 124

Ishmael's Corner

JUNE 8, 2015

Business Communications Hoffman Agency Storytelling business communications communicating ideas guidelines for communications storytellingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Film 78

Film Communications Guidelines Storytelling 78

Ishmael's Corner

FEBRUARY 14, 2017

Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Journalism 61

Journalism Storytelling Guidelines Communications 61

Sword and the Script

FEBRUARY 12, 2019

Most professional publications do this consistently several times a day – they have reporting standards, writing guidelines, a process for editing, writing headlines and publishing – all on deadline. Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5

Blogging 94

Blogging Analysis Survey Writing 94

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion.

Guidelines 79

Guidelines Hotels Groups Course 79

PRSay

APRIL 27, 2016

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].

Advertising 94

Advertising Advertising Guidelines Publicity 94

PR Daily

JULY 26, 2018

There are, however, guidelines. Having clear-cut guidelines of what clients are expecting you to deliver—and what you’re expecting of them—will lead to success for both parties. Public relations is not a one-size-fits-all industry; there isn’t a handbook for success.

Infographics 171

Infographics Publicity Handbook Guidelines 171

The Proactive Report

DECEMBER 13, 2016

While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.

Measurement 340

Measurement How To Guidelines Analytics 340

PR Expanded

SEPTEMBER 12, 2018

It’s important to be aware of the history preceding today’s ethical guidelines as provided by the Public Relations Society of America , the Chartered Institute of Public Relations , and other professional societies.

Ethics 343

Ethics Guidelines Leadership Knowledge Base 343

PR Daily

JUNE 19, 2015

FTC updates social media marketing guidelines. Here are the five most widely read stories this week on PR Daily : The evolution of PR through content marketing. Elements of the perfect blog post. Facebook changes its metrics for posts; Instagram enlarges photos.

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Guidelines Instagram Social Media Content Marketing 164

PR Daily

JANUARY 4, 2019

She halves the font size cited in the guidelines. Tasked with creating an important presentation for an all-hands meeting, the Quirky Improver decides that the layout will feel less authoritarian if he breaks the specified brand guideline grid with a new, “carefree” color palette.

Employee 136

Employee Brand Branding Guidelines 136

Cision

JULY 9, 2015

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right?

Guidelines 274

Guidelines Software Pitching Meeting 274

PR Daily

NOVEMBER 16, 2018

However, by creating official guidelines, you can set clear expectations for employee conduct. Create separate—and specific—guidelines for company accounts and employee-owned accounts. What are the guidelines for answering customer complaints or questions?

Policies 164

Policies Corporate Social Media Guidelines 164