How the FTC’s New Social Media Guidelines Affect Your Brand

Cision

For the first time in five years, the Federal Trade Commission (FTC) has updated the FAQ page of its endorsement guidelines. Besides the demand for clarity from influencers, the latest guidelines also require disclosure for contests and sweepstakes, videos and images. Are you on alert?

Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines.

Trending Sources

Why and how to set editorial guidelines for your blog

PR Daily

It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines. Guidelines keep posts consistent in style and tone, cut down editing time and lead to better content overall. Guidelines for length.

9 guidelines for today's writer

PR Daily

Adhering to the following guidance about usage, syntax, punctuation, style and form will perceptibly improve the quality of your writing. Use vivid verbs.

6 Guidelines for Social Media Tragedy Response

Shift Communications

Of all the guidelines and factors in this post, this is the only hard-and-fast rule: never market sorrow. cta] The post 6 Guidelines for Social Media Tragedy Response appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

How to search for PR agencies: Guidelines for clients

PR Daily

Every PR agency rep has felt that momentary panic when a hot new business lead calls and asks, "How many companies in our industry has your agency worked with?". None," I say, taking a chance. When they don’t hang up, I quickly continue, “But we have the advantage of not knowing what not to do.

4 teleprompter guidelines for novice and veteran speakers

PR Daily

Consider these guidelines when using a teleprompter: 1. There it is: your entire presentation, sitting in front of you on a teleprompter like a warm, comfortable, digital security blanket. Politicians use them. Television hosts use them. Why shouldn't you ?

How Best To Twitter – Everything You Wanted to Know, But Didn’t Have Time to Find Out

PR Matters

This awareness has been compounded by the fact that friends and clients often ask me for Twitter guidelines and more about different social media (which I’ll deal with in separate posts). Guidelines on Twitter Made Easy. We’re all swamped.

FTC Endorsement Guidelines: What Agencies Need to Know

Shift Communications

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media.

Are you following these crucial writing guidelines?

PR Daily

With deadlines looming and last-minute requests landing on your desk, it’s easy to commit writing errors without realizing it. You might be well aware of the fundamental rules but find yourself forgetting them from time to time. Do you always : Start with a compelling headline and lead?

Designer: Global Brand Immersion–Strategy & Guidelines - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

How Long Can We Get Away With It?

Waxing UnLyrical

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. In the first half of 2011, Facebook’s revenue hit US$1.6 billion.

PREthics & Native Advertising

PRSay

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].

Designer: Strategy & Guideline Development - Memphis, TN

Flack Me

Company: Oden Location: Memphis, Tennessee Industry: Not Specified Minimum Education: Bachelor''s Job Status: Full Time

Content, Links & Influencers

The Proactive Report

There are many resources to help you learn how to write your news and content so that it meets Google’s quality guidelines. Creating content is one thing, getting it seen is another.

Similar to PR, Journalism Comes in Different Grades

Ishmael's Corner

Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionalsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Taking control of your corporate branding

Presspage

Consequently, from a sender's perspective, a natural first step is to set up and incorporate PR guidelines to be used by all global branches within the organization. Establishing global PR guidelines is of vital importance to corporate branding.

4 Failproof Ways to Get Your Press Release Rejected

Cision

To that end, you may see your distribution service reject your press release initially, or ask you to make some changes to meet guidelines. Ignore Those Guidelines. Hey, if you never saw the guidelines, you can claim ignorance, right?

The University of Manchester: “People actually want to share the content now”

Presspage

” When looking into the solution that PressPage offered them, it seemed like a good fit: “We had strict brand guidelines and security guidelines, but all of those requirements were dealt with really professionally.”

How to Measure PR Effectively

The Proactive Report

While the guidelines outlined by recognized authorities provides a general structure for identifying WHAT to measure, the industry has yet to establish a clear standard for HOW we interpret and quantify these measurements to determine effect and ROI.

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

For those pitching in the Marché, the ability to communicate the importance of their next big idea boiled down to three key elements that could serve as guidelines for any communicator outside the Palais des Festivals: 1) Be Concise.

How to Keep the Press Interested in Your Press Releases

Cision

Each press release distribution service has its own set of editorial guidelines for users to follow, but failing to read those guidelines before submitting a press release for distribution can cause a setback for all involved.

Why Companies Should Be Training All Employees to Use Social Media

Cision

Social Media Access with Guidelines and Expectations: Let’s be honest, at some point most of us have experienced logging onto Facebook clicking a link to an article, and then mysteriously finding ourselves on the weird part of the internet … again.

What Makes a News Release Share-Worthy?

Marketwired

This is not only part of most newswire’s editorial guidelines; it is the most critical element in writing shareable content. Writing a quality news release takes time.

Does Common Sense On Social Media Come With Age?

Melissa Agnes

Does the blame (partially or in full) fall on the employer who put the young person to task without first providing them with the proper training and guidelines?

Measurement Month: The Barcelona Principles

SeeDepth

Because standards are a good thing – and the PR industry could use some guidelines on how to not only measure success, but how to better prove our value to the business bottom line. By Seedepth. We’ve written before about the Barcelona Principles.

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Social media guidelines. Effective issues management is a hot topic these days, which makes sense considering that every week presents us with another organization in need of putting their issues management to practice.

Better Measurement and Reporting for Solo PR Pros

Solo PR Pro

What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them.

4 Essential Elements of a Standout Press Release

Cision

There will be exceptions to this guideline; however, longer releases run the risk of losing your audience’s attention. Despite the multitude of channels and platforms available to PR professionals today, press releases remain an important part of the public relations arsenal.

Everything PR Pros Need to Know About Influencer Marketing Part II

Business Wire

Were contract guidelines met? Were FTC #spon/#ad disclosure guidelines met?

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

FTC Social Disclosure Rules

The Proactive Report

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines.

5 Ways to Build Successful Email Pitches

Cision

Like editorial calendars, most outlets also include a section on their website with guidelines and pitching policies. Change may be constant in the PR world, but traditional pitching methods are alive and well.

Capture viral behavior with strange projects

Marketwired

Aside from this cardinal rule, look to leverage these guidelines: 1. [By Karen Geier].

Viral 63

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

A coalition of professional groups has created guidelines for benchmarking and measuring PR programs, and while there’s no one-size-fits-all formula, there’s plenty of practical advice on how to use those principles.

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4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

Forms and landing pages on many corporate sites are actually hosted by marketing automation software providers, and those pages may not be compliant with Google’s new guidelines, even if your regular corporate website is. Google is about to change the SEO rules again.

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Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

As co-moderator of a large Facebook group for PR professionals and journalists in Arizona, establishing member guidelines makes a big difference in the quality of group engagement and content. Every community manager worries about trolls.

Five Ways Brands Can Combat Fake News with Press Releases

Beyond PR

And as a vetted and reliable distributor to media, PR Newswire enforces strict guidelines on clarity and attribution, to ensure content is seen as accurate – the antithesis of “fake news.”.

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

Here are some guidelines to navigating the brand reputation waters when it comes to controversial positions. The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs.