ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Fully 86% of B2B marketers combine paid and organic social tactics. Here’s why.

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Social Media Media B2B Brand 352

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites.

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Social Media B2B Media Twitter 407

Prowly

OCTOBER 1, 2018

The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image.

Social Media 550

Social Media Media Publicity 550

Ronn Torossian

JULY 14, 2021

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. There has been a 74% lift in social media spending in marketing budgets. It cannot […].

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Social Media Media Marketing Strategy 195

Ronn Torossian

FEBRUARY 11, 2021

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on. billion users out of a total of 7 billion people! For the same period and in the U.S.

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Social Media Media Data Agency 195

Ronn Torossian

MAY 31, 2022

The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. These types of strategies can help companies increase their organic website traffic and search engine visibility, as well as their social media reach.

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Social Media SEO Media Engineering 195

Ronn Torossian

DECEMBER 22, 2021

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

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Social Media Media Brand Branding 195

Cision

JULY 29, 2021

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout.

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Social Media Media Blogging 318

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

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Social Media Media Brand Branding 117

Communications Conversations

OCTOBER 5, 2023

4 I shared my best tips, advice and best practices around writing social media content that can help you drive results for your company or clients. And if you’re interested in working with me to bolster your social media programs, please send me a note at arik@arikhanson.com.

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Social Media Writing Media Video 95

Agility PR Solutions

FEBRUARY 16, 2023

Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to manage their social media content and strategy, which allows them to reach long-term modern goals. […] The post 5 skills every social media manager should possess appeared first on Agility PR Solutions.

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Social Media Media Brand Branding 173

Agility PR Solutions

SEPTEMBER 10, 2023

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape.

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ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

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Social Media B2B Media Brand 282

PRSay

MARCH 6, 2023

The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

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Social Media Publicity Media Journalism 161

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. Tech takeover.

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Social Media Media Trends Instagram 280

Agility PR Solutions

APRIL 6, 2023

When it comes to improving your brand image, you can’t leave out social media. Social media platforms, such as Facebook, are the most widely used online platforms today. They are an integral part of people’s daily lives. That’s why you see celebrities and companies using Twitter to issue official statements.

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Social Media Writing Media Twitter 180

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

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Social Media Media Analysis Brand 162

Agility PR Solutions

OCTOBER 31, 2023

User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. On the other hand, UGC offers a powerful tool for […] The post Harnessing the power of user-generated content in social media campaigns appeared first on Agility PR Solutions.

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Social Media Media Advertising Advertising 110

HMA Public Relations

SEPTEMBER 15, 2023

600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue.

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Social Media Media Instagram YouTube 81

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. Social media crises can strike at any time. The post How to create a social media crisis management plan appeared first on Agility PR Solutions.

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Crisis Management Social Media Crisis Media 188

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

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Social Media Survey Media Brand 122

Agility PR Solutions

JULY 31, 2022

Social media marketing is an absolute must for almost all businesses today. But not all social media accounts are up to scratch. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

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Social Media Media Brand Branding 176

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

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Social Media B2B Media Marketing 114

Agility PR Solutions

MAY 18, 2023

Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Consistency in […] The post Developing a consistent brand voice across social media channels appeared first on Agility PR Solutions.

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Social Media Brand Branding Media 140

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience.

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Social Media Video Media Marketing 118

Stern + Associates

AUGUST 30, 2023

When it comes to successful social media strategy, it can be easy to get caught up in the daily loop of trends, breaking news, and how to make your company come across in the best possible light. Investing in executive visibility on social media can create huge success for your brand. But where do you begin?

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Social Media Media How To Brand 118

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

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Social Media Advertising Advertising Media 116

Agility PR Solutions

SEPTEMBER 13, 2023

New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. Much more than you think appeared first on Agility PR Solutions.

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Radio Social Media Brand Branding 199

Agility PR Solutions

AUGUST 1, 2022

Social media branding has also become essential as brands continue to embrace digital marketing channels. The post Everything you need to know about social media branding appeared first on Agility PR Solutions. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty.

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Social Media Media Brand Branding 180

Agility PR Solutions

AUGUST 4, 2021

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. The post Do’s and don’ts of social media marketing appeared first on Agility PR Solutions.

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Social Media Media Marketing Brand 190

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

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Social Media Media Brand Branding 369

Communications Conversations

FEBRUARY 23, 2023

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. And we’re not going to talk about decentralized social media networks (although they are on my radar). See the full webinar and slide deck below. First, I am NOT a trend expert.

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Social Media Trends Media Marketing 185

Agility PR Solutions

MARCH 31, 2022

If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. However, not using your social media accounts to their fullest potential can drive future customers away from your company and prevent current customers from coming back.

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Social Media Media Company Publicity 189

Agility PR Solutions

FEBRUARY 8, 2023

Social media has quickly become an indispensable part of any marketing strategy. They can be a great way […] The post How to engage brand ambassadors on social media to drive conversions appeared first on Agility PR Solutions. One of the most effective ways to do this is through brand ambassadors.

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Social Media Media Brand Branding 155

Communications Conversations

JANUARY 27, 2022

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands! With that, here’s 9 social media trends I believe you’ll see in the year ahead.

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Social Media Trends Media Creativity 161