7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

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5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.

Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. There has been a 74% lift in social media spending in marketing budgets.

Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022.

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. The opportunity to reach specific audiences goes beyond the social sites that currently dominate.

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Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Unlock Your Social Media Potential With Onclusive’s Social Listening

Onclusive

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

Employer branding on social media: 6 surefire strategies

Agility PR Solutions

The post Employer branding on social media: 6 surefire strategies appeared first on Agility PR Solutions. Analysis Public Relations social media

6 social media metrics you should invariably track

Brand24

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad.

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Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. So how do you build your brand on social media?

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Why executive positioning on social media should be a top priority in 2022

PR Daily

Here are four tips on how to improve your C-suite’s presence on social channels. Brands work tirelessly on social media to cultivate a loyal, connected audience. At the end of the day, an executive social media effort will fall flat if it feels corporate.

How social media and PR work together in 2021

PR Daily

consumers social media habits—and what it means for communications. Pew Research Center recently released its latest data regarding news consumption on social media platforms. adults often or sometimes get news from social media in 2021 compared with 2020.

How to be inclusive on social media

PR Daily

Download our new guide to ensure your social posts align with diversity, equity and inclusion. Diversity, equity and inclusion (DE&I) has become more embedded in organizations following a social justice movement that began in earnest last year. PR Industry Research Social Media

How your social media strategy hurts more than it helps

PR Daily

Often, in the first iteration of their plan, they confidently share that they will “use social media to do their marketing.” Flooding social media with information about your product is not good marketing, though it is an all-too-common approach that companies take.

Interns should do more than work on social media

PR Daily

Each time we have a new position to fill at our PR firm, I find myself scrolling through résumé after résumé from eager recent graduates listing ambitious internships to demonstrate their experience and initiative—almost all of them wholly dedicated to social media roles.

5 Ways to Manage Social Media Burnout

Cision

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Media BlogJournalists need to find balance and avoid burnout.

3 tips for more accessible social media

PR Daily

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. But inclusivity and accessibility are connected, especially on social media.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

9 social media trends for 2022

Communications Conversations

I’ve been giving this social media trends presentation now for I believe 5 years. I used to give it at Social Media Breakfast–you know, back when we saw people, had coffee together and shook hands!

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You.

Report: How often your competitors post on social media

PR Daily

Here’s what the experts at Sprout Social say is happening on top platforms. You might have plenty of metrics on hand about how much engagement your social media channels are getting. But what are consumers looking for from your brand’s social media channels?

Do’s and don’ts of social media marketing

Agility PR Solutions

Social media marketing can raise the popularity of a brand significantly. It is important to utilize the power of social media to a brand’s fullest advantage. The post Do’s and don’ts of social media marketing appeared first on Agility PR Solutions.

5 things you must cover in your social media guide

PR Daily

When outlining the voice and branding of your social media channels, here are some essential elements to consider. A social media style guide is connected to your brand voice. The less time you waste, the faster you’ll reach your social media goals.

Take our 2021 Social Media Career Path survey

PR Daily

The Institute for Public Relations, Ragan Communications, and the University of Florida are conducting a follow-up survey to their 2020 report, “The Career Path of a Social Media Professional.” PR Industry Research Social Media

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10 ways to freshen up your social media presence

PR Daily

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain. Create your social media elevator pitch.

How to make your social media video sticky

PR Daily

You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. 8-10 for our Social Media Conference at Disney. ]. Here are four tips to help your brand break into the social media spotlight: 1.

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Pinterest, others show support for paid family leave on social media

PR Daily

In late 2021, digital media company theSkimm asked its readers to share their stories and experiences concerning paid family leave (or lack thereof). The post Pinterest, others show support for paid family leave on social media appeared first on PR Daily.

How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

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5 social media tactics to improve brand loyalty

Agility PR Solutions

Social media is one of the most important tools for marketers. The post 5 social media tactics to improve brand loyalty appeared first on Agility PR Solutions. Public Relations social mediaSome might even argue that it’s the most important of all.

3 tips for social media in a socially-distanced world

PR Daily

With no best practices to follow during the pandemic, Blue Sky Agency and Explore Georgia turned to social media activations—and increased website traffic 30%. The post 3 tips for social media in a socially-distanced world appeared first on PR Daily.

Consider these overlooked platforms in your social media plan

PR Daily

There are so many platforms to choose from and a number of considerations to think of when allocating resources to create content for and maintain a channel (not to mention making sure your goal setting, social listening, hitting KPIs, etc.). PR Industry Social Media The Workplace

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? FREE GUIDE: 6 steps to crafting an internal social media plan ].

Tips for generating social media impressions and increasing reach

Agility PR Solutions

In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Analysis Public Relations social media

10 social media statistics that will blow your mind

Agility PR Solutions

Social media platforms have significantly evolved through the years. Fast forward to the present, social media sites have transformed into indispensable sales generation tools. Marketing Public Relations social media