Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.

Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.


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Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. There has been a 74% lift in social media spending in marketing budgets.

Social Media Strategies for Financial Services Companies

Ronn Torossian

The post Social Media Strategies for Financial Services Companies appeared first on. PR Inspiration Ronn Torossian Insights Social Media Strategy

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. The opportunity to reach specific audiences goes beyond the social sites that currently dominate.

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Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Social Media Tactics To Leave Behind In 2021

ImPRessions - Crenshaw Communications

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022.

Elevating your social media game to increase brand awareness

Agility PR Solutions

Social media marketing is an absolute must for almost all businesses today. But not all social media accounts are up to scratch. The post Elevating your social media game to increase brand awareness appeared first on Agility PR Solutions.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Everything you need to know about social media branding

Agility PR Solutions

Social media branding has also become essential as brands continue to embrace digital marketing channels. The post Everything you need to know about social media branding appeared first on Agility PR Solutions. Analysis Public Relations social media

How social media has redefined the communications role

PR Daily

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications. But not all companies are tapping into social media or using it the correct way. 21-23 in Disney World for our Social Media Conference ].

Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Shopping on Social Media

HMA Public Relations

New social commerce features are giving brands the chance to enhance sales, build social media presence and more. In today's post, Justin Liggin discusses how shopping has become a part of social media.

5 ways to turn employees into social media advocates

PR Daily

Employees can be a secret weapon in your social media marketing. Many businesses overlook this step; we draft marketing plans that include social media, email, website or advertising without considering one of our most effective marketing resources – our employees.

How Web3 and NFTs will change social media forever

PR Daily

Why is a social media professional so excited about all of this stuff? It really did remind me of the early days in social media, when your “friends” were really friends and organic posting wasn’t stifled by algorithms. Get more social. Social Media

5 ways to use social media data for your brand 

Agility PR Solutions

Most brands view social media as a great marketing platform, a place they could connect with their customers and expand their customer support services. More specifically, they fail to utilize the full potential of their social media data.

#FunFactFriday – Social Media

HMA Public Relations

#FunFactFriday is back and Scott Hanson is here to share some interesting facts on the social media sites we use every day. Fun Fact Friday social media

Unlock Your Social Media Potential With Onclusive’s Social Listening


As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers.

What matters on social media for the Hispanic community

PR Daily

There is no doubt about it: social media has become one of the most influential and critical communications tools since it first introduced itself to the world decades ago. The arrival of social media has contributed to a bigger demand for cultural connectivity.

6 social media metrics you should invariably track


Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

The benefits of micro and nano social media influencers

PR Daily

21-23 in Disney World for our Social Media Conference ]. But don’t be afraid to try with smaller social media influencers , especially if it’s your first go. The post The benefits of micro and nano social media influencers appeared first on PR Daily.

Social Media – Like It or Not, You Need It

Landis PR

Like it or not, your company needs social media – here’s why: Over half the world is on social media. billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds.

4 social media mistakes not to make at your business

Agility PR Solutions

If you own a business, you know that an online or social media presence is necessary, even if you do not actually sell any goods or services online. The post 4 social media mistakes not to make at your business appeared first on Agility PR Solutions.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

7 benefits of social media for business

Agility PR Solutions

Social media is a tool for business. Social media is also a great way to create and share content that helps you build relationships with your audience. Here are 7 benefits of social […]. Analysis Public Relations social media

The Rise of Social Media Subscriptions

HMA Public Relations

Some of the biggest social media platforms in the world have introduced paid subscription options for users. Social Media snapchat social media social media subscription Twitter YouTube

What is World Social Media Day?

HMA Public Relations

June 30th marks World Social Media Day, a day to recognize social media’s impact on communication and to bring the world together to celebrate it. In today's post, Scott Hanson is sharing a brief recap of social media over the years.

9 social media trends to improve your PR strategy in 2022 and beyond

Agility PR Solutions

Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands.

6 ways big data improves your social media marketing

Agility PR Solutions

It can help you make smarter decisions, target customers more effectively, and improve the ROI of your social media marketing. The post 6 ways big data improves your social media marketing appeared first on Agility PR Solutions. Public Relations social media

Promotional Campaigns and Social Media Virality

Ronn Torossian

The post Promotional Campaigns and Social Media Virality appeared first on. Recently, a car dealership from a small town in Minnesota, which was known among the locals for its interesting commercials, ended up receiving some help for its latest TV ad.

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3 tips for generating leads using social media

Agility PR Solutions

Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers.

Can social media marketing really help business?

Axia PR

Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. Not a single social media marketing plan or idea?

Social media updates: Instagram scraps square video, Facebook moves towards TikTok-style feeds & TikTok prioritises accessibility


Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! For more interesting articles from us check out these posts: 3D Avatars Launched by Instagram and other social media trends.

Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed


2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity.

New in social media: What you need to know this week

PR Daily

While it’s been possible to schedule posts via third-party scheduler for years, this move is one step to making life easier for long-suffering social media managers. Once upon a time, Snapchat was the social media darling. Social Media

Social Media Monitoring vs. Social Listening


Social media marketing, just like any other industry, operates in both more straightforward and more complex terms. But not every social media concept is as clear. This is especially relevant when we talk about social listening vs social media monitoring

Is Social Media the New Search Engine?

HMA Public Relations

A Google official recently revealed that 40 percent of Gen Z consumers prefer social media platforms like TikTok and Instagram over Google when searching online. Social Media Google Instagram social media TikTok

5 Ways to Manage Social Media Burnout


The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Media BlogJournalists need to find balance and avoid burnout.