Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 40

Journalism Tools Social Media Brand 40

Flack Me

FEBRUARY 23, 3592

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

Social Media 40

Social Media Media 40

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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Social Media Brand Branding Media 40

The Proactive Report

MAY 8, 2017

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Social Media Strategy Media Pinterest 164

Karen Freberg

MAY 17, 2018

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB.

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Social Media Media Energy Education 79

The Proactive Report

OCTOBER 5, 2015

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

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Social Media Strategy Media Report 152

PR Expanded

OCTOBER 10, 2016

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

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Social Media Media Community Video 227

The Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Social Media Strategy Media Pinterest 208

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

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Social Media How To Media Analysis 272

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

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Social Media How To Media Financial 263

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

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Social Media Marketing Media Study 233

Cision

SEPTEMBER 19, 2017

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”.

Social Media 192

Social Media How To Media Study 192

Ron Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media

Social Media 130

Social Media Brand Branding Media 130

The Proactive Report

NOVEMBER 18, 2016

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

Social Media 169

Social Media Media Blogging Facebook 169

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.

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Social Media How To Media Automotive 192

PR Expanded

SEPTEMBER 6, 2016

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

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Social Media Media Exercises Sports 155

HMA Public Relations

MARCH 27, 2018

The post Where is Social Media Headed? Featured Social Media Facebook facebook live Facebook Watch Live Coverage Live Media Coverage Live Sports Coverage social media

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Social Media Media Facebook Sports 74

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.

Social Media 260

Social Media Media Print Measurement 260

The Proactive Report

OCTOBER 26, 2017

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media.

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Social Media Case Study Infographics Media 141

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

Journalism 195

Journalism Social Media Media Video 195

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Social media may be a new channel of communication, but it is still just that: communication.

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Social Media Media Pinterest Data 151

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

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Social Media Media Crisis Communications Reputation 261

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

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Social Media Infographics Media Study 214

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? There is a direct line between social media and corporate reputation.

Social Media 144

Social Media Media Customer Service Resources 144

Business Wire

AUGUST 1, 2017

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms.

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Social Media Measurement Marketing Media 211

HMA Public Relations

JUNE 23, 2017

How can you improve your social media presence? The post PR Update on Social Media appeared first on HMA Public Relations. Featured Social Media Digital communications Five Social Media Mistakes Gini Dietrick PR Daily Social Media Engagement Spin Sucks

Social Media 85

Social Media Media Publicity Communications 85

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands.

Social Media 141

Social Media Brand Branding Airlines 141

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.

Social Media 142

Social Media How To Media Journalism 142

Cision

OCTOBER 15, 2015

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

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Social Media Media Viral Brand 182

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Sprout Social.

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Social Media Marketing Media Infographics 149

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case.

Social Media 86

Social Media Media Resources Exercises 86

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

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Social Media Media Pinterest Infographics 151

Karen Freberg

MAY 6, 2018

This past week was quite the whirlwind of events, excitement, and lots of social media activities. I got to go this year as part of the media! The UE social media team (Bella, Allison, Ashlea, and Courtney) did amazing!

Social Media 63

Social Media Instagram Nonprofit Media 63

Ron Torossian

JUNE 1, 2017

Eons ago, public relations was largely focused on building relationships with journalists and the media. A large focus of PR today is to strengthen brands by building influencer status on social media. Ronn Torossian BRANDING Celebrity PR Social Media

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Social Media Media Agency Blogging 151

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. I have a fun idea.

Social Media 141

Social Media Media Storytelling Instagram 141

Karen Freberg

NOVEMBER 1, 2017

The life of a social media professor is both absolutely fabulous, but also challenging to meet the expectations that are being made by both the profession, and universities. This will help bridge the science and art of social media.

Social Media 52

Social Media Exercises Media Leadership 52

Public Relations Sydney

MARCH 1, 2018

Despite the growing use of social media in our day-to-day life as a source for news and updates, many leaders have been slow on implementing and keeping up to date with social media in their personal and professional life.

Social Media 56

Social Media Media Strategy Publicity 56

Sword and the Script

SEPTEMBER 26, 2017

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Social Media Sites Discourage External Links.

Social Media 102

Social Media Brand Branding Media 102

The Proactive Report

MAY 21, 2015

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

Small Business 130

Small Business Study Social Media Media 130

Karen Freberg

MAY 14, 2018

This was actually something Jason did share w/ my #FrebergSM class earlier this year and he discussed how there are influencers who are only on the stage about social media, but they are not the ones who are actually doing the work in social media.

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Social Media Ethics Guidelines Media 61