7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.

Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Social listening will drive content and message development.

Social Media and the Evolution of Direct Marketing

Ronn Torossian

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on. Think about it!

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The growing popularity of social media and heightened acknowledgment of its marketing power have raised the bar even […]. The post Social Media Lead Generation appeared first on.

Social Media and PR: 5 Brands That Got It Right

Cision

See how five companies successfully and creatively use social media in their PR strategies. US Blog

Why PR firms should manage social media

Axia PR

PR and social media go hand-in-hand. One of the many services under the public relations umbrella is social media. Here are a few reasons why a PR firm should manage your company’s social media: online public relations owned media social media

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Here’s what the trend means for the PR industry and social media managers. spend 15 hours online every week and largely believe that social media improves their lives. Content Marketing Marketing PR Industry Social Media Storytelling Visual & Video Communications

Your Content and Social Media: What You Need to Know

B2B PR Sense

Content and social media seem like the ultimate pair -- you create content, social media helps you amplify it. Engagement on social media boosts brand awareness, brand authority, and even website traffic. Content and Social Media: The Key Takeaways for You.

6 social media metrics you should invariably track

Brand24

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

5 ways to make your social media content sparkle in 2021

PR Daily

If there is one guarantee about working in social media, it’s that change is inevitable. Here are five best practices to help ensure your social content resonates in 2021: 1. When companies post surface-level statements on current events or social issues (e.g.

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. FREE DOWNLOAD: The Future of Media Relations Special Report ].

How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? Decide on the moral compass your organization strives towards and be true to those beliefs on social.

How you should adapt your social media strategy during COVID-19

PR Daily

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

What is social media?

Axia PR

Social media is about conversations, community, and connecting with your audience. Social media is also known as shared media , which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services.

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. Most importantly, social media helps B2B companies gain the trust of their audiences and gives them a reason to keep coming back. B2B tech brands are sometimes hesitant to dive into social media, as they may not see its value.

B2B 184

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Social media Strategic Communications Creative Strategies Karen Freberg public relations Sage Publishing Social Media For Strategic Communication

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

18 Tips to Improve Your Organization’s Social Media Listening

Glean.info Blog

Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Social media’s dominance has continued for audiences stuck and home and looking for connection online—and because of the changes many platforms introduced in the last couple of years, paying to play could be a brand manager’s best option to join the conversation. PR Daily: What does the future look like for Facebook Ads and other social media?

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit.

3 Essential Ways to Use Social Media for PR

Prowly

The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Magazine Public Relations PR social mediaPublic relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image.

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence. I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

5 tips to leverage social media for outstanding customer service

Agility PR Solutions

Using social media for customer service is not new. The post 5 tips to leverage social media for outstanding customer service appeared first on Agility PR Solutions. Public Relations social mediaCustomer service today is not what we knew a few years ago.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

Elements of an Employee Social Media Policy

Glean.info Blog

Employee social media posting remains a perplexing issue for many organizations. Some encourage employees to mention their company and strive to transform employees into social media brand advocates. Government Agency Social Media Standards.

10 social media blunders you’re probably making

Agility PR Solutions

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. The post 10 social media blunders you’re probably making appeared first on Agility PR Solutions. Analysis Public Relations social media

By the numbers: Black History Month sees more mentions on social media

PR Daily

The discussion of Black History Month this year has far surpassed social media mentions on platforms in 2020. The post By the numbers: Black History Month sees more mentions on social media appeared first on PR Daily.

Understanding social media influence on B2B purchase decisions

Awario

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

B2B 99

Report: Negative social media content on the rise

PR Daily

Social media has dramatically increased companies’ ability to interact with customers. A report from Crisp reveals that social media’s ability to propagate harmful content is a key reason behind the difficulties many organizations face around crisis response.