5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

7 Tips For Handling Crisis Communications on Social Media

Ron Torossian

Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.

Who owns social media?

Stuart Bruce

It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading → The post Who owns social media?

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. How did I get started teaching social media? Truly embracing what it means to be a “social media professor.”

How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. Hopefully, this gives you a sense of how journalists are using social media with increased frequency as a publishing platform.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.

5 Alcohol Brands with Great Social Media

Ron Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media

The Rise of Social Media Customer Care

The Proactive Report

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media.

Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Social media may be a new channel of communication, but it is still just that: communication.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

How to Segment Journalists By Social Media Use

Cision

The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. The Global Social Journalism Study broke down these behaviors into six “Social Archetypes:”.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Twitter.

Partnering with HubSpot Academy on Social Media

Karen Freberg

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB.

Do These Mistakes Keep You From A Bigger Social Media Budget?

Cision

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.

A new social media certification has arrived!

Karen Freberg

After months of working on creating content, recording videos, reviewing the transcripts and videos from the lessons, editing and formatting slide decks, I am excited to see the new social media certification released tomorrow (July 10th) from HubSpot Academy !

Using the Right Social Media Language

The Proactive Report

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will.

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

Personal Versus Private in PR and Social Media

Cision

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public.

Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

Is working in social media stressful?: Some thoughts and recommendations

Karen Freberg

Everyone thinks working in social media is “easy” and anyone can do it. I have gotten this a lot from professors who do not teach social media over the years: Karen – teaching social media is all about taking selfies and creating memes, right?

Tricks of the PR Trade for Social Media

Ron Torossian

Eons ago, public relations was largely focused on building relationships with journalists and the media. A large focus of PR today is to strengthen brands by building influencer status on social media. Ronn Torossian BRANDING Celebrity PR Social Media

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. When I say “listening,” what I mean is monitoring mentions of your brand across all social networks, whether you have a presence on them or not. From there, you or your social media team can respond appropriately.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Social Media Sites Discourage External Links.

Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands.

How to Use Social Media to Find PR-friendly Journalists

Cision

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media.

The Role of Social Media in Crisis Management

The Proactive Report

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Social Media Crisis Research Paper.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

As with any other tactic in our PR arsenal, social media can help us make waves for our clients. But don’t confuse this with weak; in both arenas, quality social media voices can be found all over the place, and the meek are quickly overwhelmed by the strong.

Using Social Media During a Crisis

Ron Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Approaching Teaching Social Media In the New Academic Year

Karen Freberg

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. Teaching social media, as I have written about many times, is a constant prep. I know when I started teaching social media several years ago, this was not the case.

5 Tips for Building Social Media Ambassador Programs

Ron Torossian

With all the buzz on social media , it can be difficult to get your brand singled out and heard among the others. For this reason, many brands enlist social media ambassadors to help publicize their products, services or their story.