7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

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5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. There has been a 74% lift in social media spending in marketing budgets.

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.

Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

How to Create a Brand on Social Media ABC10

PR for Anyone

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media.

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10 ways to freshen up your social media presence

PR Daily

What does your social media presence say about you? You don’t want to take one step forward with your career yet take two steps back with your social media brand, so take these steps to elevate your digital domain. Create your social media elevator pitch.

Take our 2021 Social Media Career Path survey

PR Daily

The Institute for Public Relations, Ragan Communications, and the University of Florida are conducting a follow-up survey to their 2020 report, “The Career Path of a Social Media Professional.” PR Industry Research Social Media

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How to be inclusive on social media

PR Daily

Download our new guide to ensure your social posts align with diversity, equity and inclusion. Diversity, equity and inclusion (DE&I) has become more embedded in organizations following a social justice movement that began in earnest last year. PR Industry Research Social Media

‘Raw, snackable video’ will remain popular, predicts Magnolia’s social media director

PR Daily

Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Ahead of her session at Ragan’s Social Media Conference at Walt Disney World on Sept. FREE GUIDE: Best Practices for Inclusive Social Media ].

5 things you must cover in your social media guide

PR Daily

When outlining the voice and branding of your social media channels, here are some essential elements to consider. A social media style guide is connected to your brand voice. The less time you waste, the faster you’ll reach your social media goals.

3 tips for more accessible social media

PR Daily

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. But inclusivity and accessibility are connected, especially on social media.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

6 social media metrics you should invariably track

Brand24

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. How can B2B brands take full advantage of social media?

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3 tips for social media in a socially-distanced world

PR Daily

With no best practices to follow during the pandemic, Blue Sky Agency and Explore Georgia turned to social media activations—and increased website traffic 30%. The post 3 tips for social media in a socially-distanced world appeared first on PR Daily.

How to measure social media reach?

Brand24

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach?

6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads.

3 social media trends to embrace in 2021

PR Daily

How can social media drive crucial e-commerce operations? All our activities shifted to digital platforms and social content proliferated as everyone, from press and customers to friends and family, craved new ways to stay authentically connected, informed and busy.

Is social media worth it?

Axia PR

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.

Social media science: How brands can use Facebook to figure out if people like them

Agility PR Solutions

Social media stats run rampant through marketing reports these days. The post Social media science: How brands can use Facebook to figure out if people like them appeared first on Agility PR Solutions. Public Relations social media

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

Paid social media dominant during COVID-19

PR Daily

With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. PR Daily: What does the future look like for Facebook Ads and other social media? FREE GUIDE: 6 steps to crafting an internal social media plan ].

10 social media statistics that will blow your mind

Agility PR Solutions

Social media platforms have significantly evolved through the years. Fast forward to the present, social media sites have transformed into indispensable sales generation tools. Marketing Public Relations social media

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics. Social media Strategic Communications Creative Strategies Karen Freberg public relations Sage Publishing Social Media For Strategic Communication

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Social listening will drive content and message development.

Calculated risk: Social media strategy in 2021

PR Daily

Kivvit’s Pearl Gabel, social media veteran behind New Jersey’s viral entrée into Twitter, shares her thoughts on what will work in the months ahead. It’s been said annually the past several years: Social media and digital content is more important than ever before.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

10 social media scheduling blunders to avoid

PR Daily

Scheduling social media content helps boost productivity and efficiency, but automating your publishing workflow can backfire. Avoid these 10 major social media scheduling mistakes. Before scheduling content, optimize your social media images for each platform.

5 of the smartest tactics for social media management

Agility PR Solutions

One of the biggest challenges brands face is keeping up with the ever-evolving trends in social media management. The post 5 of the smartest tactics for social media management appeared first on Agility PR Solutions. Analysis Public Relations social media

Social Media and the Evolution of Direct Marketing

Ronn Torossian

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on. Think about it!

How to use social media sentiment analysis?

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Sentiment Analysis Social Listening Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

How the coronavirus pandemic affected social media marketing

Agility PR Solutions

The post How the coronavirus pandemic affected social media marketing appeared first on Agility PR Solutions. Public Relations social mediaWe survived last year, and for that I congratulate you, because it wasn’t easy.

Examining social media’s influence on fashion industry sales

Agility PR Solutions

There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand.

Popular Social Media Trends of 2021

HMA Public Relations

We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.

How growing your social media platform enhances your personal brand

Agility PR Solutions

If you have a brand that requires social media and online visibility to keep it going, then your concerns may lie in the same area. The post How growing your social media platform enhances your personal brand appeared first on Agility PR Solutions.

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await. RELATED: Join us at Disney for our Social Media Conference for PR, Marketing and Communications Professionals ].