Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

The Instagram Revolution for Small Business

The Proactive Report

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly.

Report: Small businesses plan to double-down on Facebook

PR Daily

That’s because there are few alternatives for small-business owners looking to get their products and services in front of the platform’s immense user base. shows that most business owners plan to expand their Facebook spending.

Importance of PR and Marketing for Small Businesses

Ron Torossian

Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. The post Importance of PR and Marketing for Small Businesses appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm 5WPR CEO MARKETING PR Agency

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners.

How partnerships can improve your small business

PR Daily

Because they think in similar capacities , they don't have much conflict and business operations tend to be smooth. VIRTUAL WORKSHOP: Solve business problems and increase employee engagement using SharePoint and Office 365.

Last Minute Marketing Ideas for Small Business Saturday

Beyond PR

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young.

5 simple (and free) small-business PR wins

PR Daily

For small businesses without the resources to hire a PR agency or an in-house specialist, crafting a cohesive PR plan can seem downright impossible. That’s a shame, because PR can generate leads, authority and revenue for small businesses. Business 2 Community.

Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Tax codes change, so be sure to review the most recent small business tax updates.

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

8 tips for small-business branding

PR Daily

Solid branding is the foundation of any successful business. For established businesses, the question of re-branding should be addressed regularly. For startups, branding happens from scratch. But how do you get from Point A (who are we) to Point B (this is who we are)?

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

Should Small Businesses Speak Out on Controversial Topics? (Entrepreneur)

Stern + Associates

In this tricky media landscape we live in, the intersection of business and politics can be a thorny place. The post Should Small Businesses Speak Out on Controversial Topics? In the News Brand Reputation communications strategy Leadership politics small businessNicole Gagnon, senior advisor at Stern Strategy Group lays out what. Entrepreneur) appeared first on Stern Strategy Group.

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. How can you turn that little blog of yours into a business-boosting hotspot?

How social media can help you expand your small business

PR Daily

Despite social media’s growing popularity, many small-business owners are reluctant to log on. For a small-business owner with a busy schedule, using social media to interact and gain insights might seem counterintuitive.

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

5W PR

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. and Small Town signed an exclusive distribution agreement allowing Pabst to distribute all their products nationally. To date, three of Small Town’s products are distributed around the U.S.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies.

3 ways hiring marketing interns could hurt your small business

PR Daily

A marketing budget—no matter how small—should be a key component of your early financial planning. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals.

Snapchat for small business: Consider 3 key factors

PR Daily

When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network. Here are three factors to consider in determining whether your small business is ready to make the shift: 1.

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. How Small Business PR Has Changed. Small business PR is an ongoing process.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

A Small Business’ Guide to Beginning Influencer Marketing

GroupHigh

As a small business, you are probably marketing through social media, content, or Google’s Pay-Per-Click. Influencer marketing is the practice of connecting your brand with online influencers , who then market your business to their followers. 1) Think Small And Influential.

Maine PR Pro Publishes Book for Small Businesses

Maine PR Maven

The post Maine PR Pro Publishes Book for Small Businesses appeared first on | The PR Maven I am thrilled that my new book, PR Works! has been received with such great acclaim. Here is the press release we just put out about it. AUGUSTA, Maine – Nancy Marshall, CEO of Nancy Marshall Communications and a 32-year veteran of the public relations industry, has published a new book about public relations for […].

Facebook connects with small business users through a series of boot camps

PR Daily

Among those are 30 million small businesses with an established Facebook presence. However, the company had made virtually no effort to connect with small businesses. Of the 30 million small businesses maintaining pages, only 1 million were buying ads.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

How to Succeed In B2B Small Business PR With Social Media

B2B PR Sense

Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR.

How to Empower Your Small Business PR with Thought Leadership

Flack Me

Category: Flack Me Summary: In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. OK… so I made up that diagnosis. It can get to the point that you never stop thinking, dreaming, and babbling about your creation. After all, that unwavering attention is what you need to make it

Make Your Website a Tool to Grow Your Business

The Proactive Report

million small businesses in the US, which account for 99.7% of US businesses. Does the site help me grow my business? Well, the more important question is, what do they know about your business? There are 28.8

Tools 195

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??

Cision

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Best Practices Featured Small Business Marketing strategic plan reviewLook, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed.