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Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Seven Ways to Deliver PR Value for Small Business Success

Spin Sucks

As a small business owner you need to think sales, profit margins, PNL, and more. Hanna Knowles shares seven PR values that shape your business operations and help you better connect with your customers.

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Alternative Funding for Small Businesses

Spin Sucks

Alternative funding for your small business requires certain protocols and putting on your salesman to sell your business idea out there. Here Tom Buckland looks at small business funding options you can choose from.

How to Find Time to Make Marketing Your Small Business a Priority

Spin Sucks

One of the most difficult things small business owners face is marketing their business. This is especially true as the business begins to grow. Where do you find the time to focus on marketing your small business?

The Instagram Revolution for Small Business

The Proactive Report

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly.

A Guide to Growing Your Small Business on Social Media

PR 20/20

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. This guide explains how small businesses can—and should—take advantage of the opportunities that social media has to offer to help grow and enhance their business.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels.

How partnerships can improve your small business

PR Daily

Because they think in similar capacities , they don't have much conflict and business operations tend to be smooth. VIRTUAL WORKSHOP: Solve business problems and increase employee engagement using SharePoint and Office 365.

Jobs Czar Should Look to Small Business Leaders

Spin Sucks

I would love for our nation’s politicians to work on Main Street, running our businesses for 90 days. Jobs Czar Should Look to Small Business Leaders originally appeared on Spin Sucks on October 17, 2011.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month.

9 Inexpensive or Free PR Resources for Small Businesses

PR in Your Pajamas

Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. For a small business this is a great resource! For businesses just starting out, the free version is perfect.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

Small Business Taxes: Why it May be Worth it to Hire a Professional

PR in Your Pajamas

Do you currently wear all the “hats” in your small business ? This is fairly common for first time small business owners. As a means of saving a few dollars, they end up taking on all of the responsibilities of keeping their businesses afloat.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

8 tips for small-business branding

PR Daily

Solid branding is the foundation of any successful business. For established businesses, the question of re-branding should be addressed regularly. For startups, branding happens from scratch. But how do you get from Point A (who are we) to Point B (this is who we are)?

Snapchat for small business: Consider 3 key factors

PR Daily

When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network. Here are three factors to consider in determining whether your small business is ready to make the shift: 1.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It.

Last Minute Marketing Ideas for Small Business Saturday

Beyond PR

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores.

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals.

Boston Chamber Names InkHouse One of the Top 10 Small Businesses

inkhouse

This morning we were proud to attend the Boston Chamber of Commerce Breakfast where InkHouse was named one of the top 10 small businesses in Massachusetts. Beth, in a city with dozens of PR firms—both large and small—how does InkHouse differentiate itself in a crowded market?

How social media can help you expand your small business

PR Daily

Despite social media’s growing popularity, many small-business owners are reluctant to log on. For a small-business owner with a busy schedule, using social media to interact and gain insights might seem counterintuitive.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

3 ways hiring marketing interns could hurt your small business

PR Daily

A marketing budget—no matter how small—should be a key component of your early financial planning. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business.

Google+: The Social Platform We All Love to Hate

Spin Sucks

Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently.

Google 100

Content Planning Tips for Solopreneurs

Spin Sucks

Even if you're a small business owner or a solopreneur you still have to plan your content for next year. Don't know where to start? Berrak Sarikaya has some tips for you. The post Content Planning Tips for Solopreneurs appeared first on Spin Sucks.

Dear Business Owner, You’re Doing It Wrong!

Spin Sucks

Kara Vanskike shares why every business owner should include a content in the small business marketing plan, even if it means doing it themselves. The post Dear Business Owner, You’re Doing It Wrong!

Love it or Hate it: Let’s Talk Email Marketing for Business

Spin Sucks

In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks. Email marketing is not dead.

Online Tools that Help with PR

Spin Sucks

By Gini Dietrich Running a small business isn’t easy. Need a professional image for your business’s Facebook cover photo? You can do social media graphics, blog post images, business cards, flyers, invitations, and more.

Tools 147

Google Trends Small Businesses Need to Know in 2017 – PART 1

WiredPR Group

But what does it mean for businesses? What this means for you: While RankBrain may be more of a tool in Google’s arsenal to help the online search giant stay relevant, the bottom line is businesses need to understand their customer’s behavior. You may be showing up for searches who know some of the keywords or phrases related to your business or your industry, but what about all those who don’t? Next week we’ll dive into the latest Google tools that will help you do business.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. How Small Business PR Has Changed. Small business PR is an ongoing process.

B2B 9

Five Best Practices for Start-Up Content Marketing

Spin Sucks

Content Marketing content marketing digital marketing small business marketing start-up content marketing start-up marketing website content

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Moonshot Entrepreneurship – Inspired by visionary entrepreneurs, more organizations think beyond profit and focus on using business to make a positive social impact and even save the world. Small Business Friday.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

What really grows his business (hint: it’s a 13-letter word starting with R, ending with S, and contains the words “at” and “ship”). Rick is really growing his business in a very smart way, isn’t he? Remember how I traveled to Orlando, Fla.,

Five Step Process for Using the Social Web

Spin Sucks

” He relates a story of a small business owner who went to a conference and the social media expert who spoke advised attendees use all of the social media networks because “you never know where your customer is going to be, so you need to be in all of the places.”

Web 136

Facebook connects with small business users through a series of boot camps

PR Daily

Among those are 30 million small businesses with an established Facebook presence. However, the company had made virtually no effort to connect with small businesses. Of the 30 million small businesses maintaining pages, only 1 million were buying ads.