Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Trending Sources

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Technology is a great equalizer for a business.

Monday Roundup: Small Business Tips

Waxing UnLyrical

did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd.

The Instagram Revolution for Small Business

The Proactive Report

The fact that there are literally tens of millions of users active on places like Instagram means that as a small-to-medium business you can gain not only insights, but leads and customers. With intelligent use of small business online marketing you can expand your venture quickly.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young.

How partnerships can improve your small business

PR Daily

Because they think in similar capacities , they don't have much conflict and business operations tend to be smooth. VIRTUAL WORKSHOP: Solve business problems and increase employee engagement using SharePoint and Office 365.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

Small Business Taxes: Why it May be Worth it to Hire a Professional

PR in Your Pajamas

Do you currently wear all the “hats” in your small business ? This is fairly common for first time small business owners. As a means of saving a few dollars, they end up taking on all of the responsibilities of keeping their businesses afloat.

9 Inexpensive or Free PR Resources for Small Businesses

PR in Your Pajamas

Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. For a small business this is a great resource! For businesses just starting out, the free version is perfect.

5 simple (and free) small-business PR wins

PR Daily

For small businesses without the resources to hire a PR agency or an in-house specialist, crafting a cohesive PR plan can seem downright impossible. That’s a shame, because PR can generate leads, authority and revenue for small businesses. Business 2 Community.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

Snapchat for small business: Consider 3 key factors

PR Daily

When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network. Here are three factors to consider in determining whether your small business is ready to make the shift: 1.

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

Last Minute Marketing Ideas for Small Business Saturday

Beyond PR

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It.

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals.

How social media can help you expand your small business

PR Daily

Despite social media’s growing popularity, many small-business owners are reluctant to log on. For a small-business owner with a busy schedule, using social media to interact and gain insights might seem counterintuitive.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

3 ways hiring marketing interns could hurt your small business

PR Daily

A marketing budget—no matter how small—should be a key component of your early financial planning. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. How Small Business PR Has Changed. Small business PR is an ongoing process.

B2B 9

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

What really grows his business (hint: it’s a 13-letter word starting with R, ending with S, and contains the words “at” and “ship”). Rick is really growing his business in a very smart way, isn’t he? Remember how I traveled to Orlando, Fla.,

Winning a Fake Award

Maine PR Maven

This is the email I received: Nancy On behalf of the Small Business Institute for Excellence in Commerce, I wanted to let you know that Nancy Marshall Communications has been recognized as a 2013 Maine Excellence Award recipient. Awards Blogs Small Business Commerce Association Small Business Institute for Excellence in Commerce Yesterday I received an email announcing that Nancy Marshall Communications had won an award.

Facebook connects with small business users through a series of boot camps

PR Daily

Among those are 30 million small businesses with an established Facebook presence. However, the company had made virtually no effort to connect with small businesses. Of the 30 million small businesses maintaining pages, only 1 million were buying ads.

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

6 Quick Tips to Keep Up with Social Customer Service

prTini

Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. I think small brands are often surprised to find that outsourcing social customer service can be more affordable than they might think.

How to Succeed In B2B Small Business PR With Social Media

B2B PR Sense

Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. That way, if you get busy one week, you already have content lined up and ready to be published. Best Practices Featured marketing strategy Small Business Marketing

Lessons Learned from 1,000 MailChimp Newsletters

PR in Your Pajamas

Every email that comes from your business is part of your public persona. In today’s guest post, Nate Wright of Small Biz Triage shares lessons he’s learned from writing thousands of emails for clients. He is the owner of Small Business Triage.

The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

The business model of search engines is based on the ability to deliver relevant content that provides answers in response to inquiries. Every business has questions it can answer, most merely have a reluctance to answer them. by Frank Strong.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??

Cision

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Best Practices Featured Small Business Marketing strategic plan reviewLook, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed.

The Public Relations Grand Slam

Mora Communications

There are times when, what you think will be a small piece will turn into a major article or TV segment. Not long ago I worked with a small, struggling company that barely made enough to stay. Still, although they were unable to take full advantage, it did launch their business.

4 Free Tools to Measure Your Instagram Success

Waxing UnLyrical

Here are four free tools small businesses can use to keep track of their Instagram success: 1. I’ll have to explore it some more (and maybe make my friend’s new business Modern Maternity my guinea pig) but I definitely think this tool is worth trying out, for Instagram and more.

Tax Time Tips for Solo and Small Business Owners

Solo PR Pro

To ease the stress of the seaason we've compiled a list of helpful tips, reminders, and advice for solo and small businesses – both north and south of the border. Tax codes change, so be sure to review the most recent small business tax updates.

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media.

6 Ideas for Welcome Emails

PR in Your Pajamas

If your business has an online or offline store, your welcome email can encourage them to purchase. PR Resources Small Business email marketing Eoin Oliver Square Balloon welcome emails