Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Why Small Businesses Need PR

The Proactive Report

Every small business owner is concerned about the bottom line. That, after all, is what business is all about – profit. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Why Small Businesses Need a Media Database

Cision

First off, what constitutes a small business? According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less.

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. There was a time when starting a business was expensive and intimidating, requiring legal and accounting help, office space, and a friendly banker. Technology is a great equalizer for a business.

Monday Roundup: Small Business Tips

Waxing UnLyrical

did you have a chance to participate in Small Business Saturday over the weekend? After all, small businesses (like mine !) In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd.

How partnerships can improve your small business

PR Daily

Because they think in similar capacities , they don't have much conflict and business operations tend to be smooth. VIRTUAL WORKSHOP: Solve business problems and increase employee engagement using SharePoint and Office 365.

Streak: Possibly the Best CRM System for Small Business

Waxing UnLyrical

CRM, public relations and small business. And when it comes to those of us who are business owners as well… well, we have to know how to manage relationships with not just the media, bloggers and our community, we also have to keep track of our business relationships.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young.

Small Business Taxes: Why it May be Worth it to Hire a Professional

PR in Your Pajamas

Do you currently wear all the “hats” in your small business ? This is fairly common for first time small business owners. As a means of saving a few dollars, they end up taking on all of the responsibilities of keeping their businesses afloat.

Homegrown: 5 Local Marketing Tactics for Small Businesses

Beyond PR

For many small business owners, home is not just “where the heart is.” While organically earned media and third-party reviews are best, you’ll find that some businesses encourage reviews via in-store signage, their website, and social media channels.

9 Inexpensive or Free PR Resources for Small Businesses

PR in Your Pajamas

Below I’ve compiled a list of inexpensive and free tools that will help small businesses with their PR needs. For a small business this is a great resource! For businesses just starting out, the free version is perfect.

Snapchat for small business: Consider 3 key factors

PR Daily

When this shift starts, I recommend that small businesses prepare a marketing strategy for that up-and-coming network. Here are three factors to consider in determining whether your small business is ready to make the shift: 1.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

So how can you get some of that transformational juice for your own B2B small business or larger company? By the end of this post, you'll know: Why social media is important for your small business marketing -- and for larger businesses too.

Facebook aims to help small businesses with jobs feature

PR Daily

On Wednesday, Facebook wrote in its business blog : We know that finding the right talent can be a challenge. to help make it easier for businesses to interact with the over 1 billion people visiting Pages every month.

5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

She explained that they were a small family business and that Groupon had actually misunderstood their offer dates, posting them incorrectly. To the small business owner, Groupon might seem like an easy solution to drive business and increase sales.

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets. How can you turn that little blog of yours into a business-boosting hotspot?

5 simple (and free) small-business PR wins

PR Daily

For small businesses without the resources to hire a PR agency or an in-house specialist, crafting a cohesive PR plan can seem downright impossible. That’s a shame, because PR can generate leads, authority and revenue for small businesses. Business 2 Community.

How to Empower Your Small Business PR with Thought Leadership

B2B PR Sense

In small business PR, it’s easy to suffer from product or service egomania. But the point is to succeed as a small B2B business, you need to believe in the greatness of your product or service. Why Small Business PR Often Fails at Thought Leadership -- And How to Fix It.

3 Reasons Small Business Needs Social Media

Shift Communications

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. But why exactly is social media a necessity for every business of every size?

15 Simple Small Business PR Strategies That Will Save You Money

B2B PR Sense

As a small business or startup, you know how quickly expenses can pile up. Thanks to a number of online tools and resources, small business PR does not have to break the bank. Small Business PR, Meet Budget Friendly Strategies.

How social media can help you expand your small business

PR Daily

Despite social media’s growing popularity, many small-business owners are reluctant to log on. For a small-business owner with a busy schedule, using social media to interact and gain insights might seem counterintuitive.

3 ways hiring marketing interns could hurt your small business

PR Daily

A marketing budget—no matter how small—should be a key component of your early financial planning. Although this theoretically solid strategy could keep costs low and contribute to your marketing efforts, it’s more likely to hurt your business.

Small Town Brewery: Taking a Small Business to a National Sensation using Public Relations

5W PR

Small Town Brewery in Wauconda started two upstairs rooms of an old warehouse. and Small Town signed an exclusive distribution agreement allowing Pabst to distribute all their products nationally. To date, three of Small Town’s products are distributed around the U.S.

How to Unlock Your Small Business PR Potential with Owned Content

B2B PR Sense

Owned content is an exciting prospect for any B2B small business. With the right small business PR program, it's like clay in your hands -- you can mold it to take virtually any form you desire to reach your specific goals.

Last Minute Marketing Ideas for Small Business Saturday

Beyond PR

Created by American Express in 2010, Small Business Saturday® is a day to celebrate small businesses and encourage people across the country to support these businesses by shopping at their local mom-and-pop stores.

Rick Henry: How a Small Business Owner Defines Mobility and Social Media

Waxing UnLyrical

What really grows his business (hint: it’s a 13-letter word starting with R, ending with S, and contains the words “at” and “ship”). Rick is really growing his business in a very smart way, isn’t he? Remember how I traveled to Orlando, Fla.,

Facebook connects with small business users through a series of boot camps

PR Daily

Among those are 30 million small businesses with an established Facebook presence. However, the company had made virtually no effort to connect with small businesses. Of the 30 million small businesses maintaining pages, only 1 million were buying ads.

Want More Press? 3 Ways to Be More Friendly In Small Business PR

B2B PR Sense

Have your efforts to generate more press coverage for your small business been falling flat lately? What exactly is expected when you contact the press about your small B2B business. How Small Business PR Has Changed. Small business PR is an ongoing process.

B2B 9

Winning a Fake Award

Maine PR Maven

This is the email I received: Nancy On behalf of the Small Business Institute for Excellence in Commerce, I wanted to let you know that Nancy Marshall Communications has been recognized as a 2013 Maine Excellence Award recipient. Awards Blogs Small Business Commerce Association Small Business Institute for Excellence in Commerce Yesterday I received an email announcing that Nancy Marshall Communications had won an award.

The Facebook Frozen Frog and Fodder for Content Marketing

Sword and the Script

The business model of search engines is based on the ability to deliver relevant content that provides answers in response to inquiries. Every business has questions it can answer, most merely have a reluctance to answer them. by Frank Strong.

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

6 Quick Tips to Keep Up with Social Customer Service

prTini

Social customer service can be especially complicated for small brands, since customer expectations don’t adjust for the size of your customer service team. I think small brands are often surprised to find that outsourcing social customer service can be more affordable than they might think.

Lessons Learned from 1,000 MailChimp Newsletters

PR in Your Pajamas

Every email that comes from your business is part of your public persona. In today’s guest post, Nate Wright of Small Biz Triage shares lessons he’s learned from writing thousands of emails for clients. He is the owner of Small Business Triage.

How to Succeed In B2B Small Business PR With Social Media

B2B PR Sense

Are you a small B2B fish in the overwhelmingly big pond that is social media? Do you want to show prospects that you mean business, and that you’re here to stay? Then create a killer B2B social media strategy that will amplify your small business PR.

Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

There’s a misconception that marketing a business is always time-consuming. That way, if you get busy one week, you already have content lined up and ready to be published. Best Practices Featured marketing strategy Small Business Marketing

The Public Relations Grand Slam

Mora Communications

There are times when, what you think will be a small piece will turn into a major article or TV segment. Not long ago I worked with a small, struggling company that barely made enough to stay. Still, although they were unable to take full advantage, it did launch their business.

What the Tax Cuts and Jobs Act Means to You

The Hoffman Agency

It makes dramatic changes for individuals and businesses. Many of them are positive changes, while some may be disadvantageous to small business owners. The deduction does not reduce business income or adjusted gross income; it’s taken into account in figuring taxable income.

Don’t Panic…But Have You Taken Care of These 4 Year-End Marketing Tasks??

Cision

Before you know it, 2016 will be over and it will be time to jump into a new year for your business. Best Practices Featured Small Business Marketing strategic plan reviewLook, I don’t want to put you in panic mode, but December 31 is racing towards us at warp speed.