Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

Advertising 98

Advertising Advertising Television Communications 98

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Facebook Google 147

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Social Media 97

Social Media Advertising Advertising Media 97

The Resolution Blog

NOVEMBER 3, 2021

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. And comparing with advertising channels. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website?

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Advertising Advertising Blogging 296

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Ethics 94

Ethics Advertising Advertising Social Media 94

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

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Advertising Advertising Twitter Social Media 62

HMA Public Relations

MAY 26, 2023

Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin. In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing.

Advertising 79

Advertising Advertising Blogging 79

Agility PR Solutions

FEBRUARY 21, 2023

Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

Advertising 148

Advertising Advertising Television Social Media 148

HMA Public Relations

FEBRUARY 23, 2023

The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.

Advertising 84

Advertising Advertising Brand Branding 84

Institute for Public Relations

MARCH 22, 2023

When exposed to the campaign on … Continue reading Political Advertising Campaigns on Social Media Have Little Impact → A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1.

Social Media 105

Social Media Advertising Advertising Media 105

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. It cites two major problems marketers must address when considering targeted advertising.

Advertising 122

Advertising Advertising Social Media Privacy 122

HMA Public Relations

MARCH 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

Advertising 75

Advertising Advertising Communications Brand 75

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

Advertising 89

Advertising Advertising Government Consumer 89

Agility PR Solutions

DECEMBER 21, 2022

million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels” that resulted in a collective 8.4 The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. billion impressions.

Sports 148

Sports Advertising Advertising Report 148

Prowly

OCTOBER 30, 2020

But well well well, have you ever been contacted by the magazine’s advertising team when their […]. The post Public Relations and Advertising: Life with or without borders? appeared first on Prowly Magazine.

Advertising 195

Advertising Advertising Publicity Pitching 195

Agility PR Solutions

FEBRUARY 27, 2023

When it comes to digital advertising, consumers want a custom experience—but not at the expense of privacy. The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.

Privacy 88

Privacy Advertising Advertising Measurement 88

Agility PR Solutions

JANUARY 12, 2022

The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook] and address feedback from civil rights experts, policymakers and other stakeholders on the importance of […].

Advertising 148

Advertising Advertising Facebook Social Media 148

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.

Advertising 178

Advertising Advertising Instagram SEO 178

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year.

Advertising 88

Advertising Advertising Consumer Social Media 88

Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they’re generating some sort of results.

Advertising 88

Advertising Advertising Consumer Company 88

Agility PR Solutions

OCTOBER 13, 2021

With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. The post 4 tips for keeping your advertising on the cutting edge appeared first on Agility PR Solutions. More and more, the competition for businesses online is heating up.

Advertising 158

Advertising Advertising Publicity Marketing 158

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Advertising Advertising Radio Television 190

Agility PR Solutions

JANUARY 5, 2022

New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

Advertising 167

Advertising Advertising Brand Branding 167

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. Of course, an increase in native advertising is not a problem unless native advertising is a problem.

Advertising 120

Advertising Advertising Ethics Agriculture 120

Agility PR Solutions

JANUARY 20, 2022

The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford One of the best brand […].

Advertising 158

Advertising Advertising Brand Branding 158

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

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LinkedIn Advertising Advertising Social Media 62

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

Advertising 62

Advertising Advertising Twitter Social Media 62

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. The post Media trends: Asians not impressed with brand marketing/advertising outreach appeared first on Agility PR Solutions.

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Advertising Advertising Trends Brand 78

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Social Media 62

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Why is this?

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Advertising Advertising Media Storytelling 272

Agility PR Solutions

DECEMBER 5, 2022

SEO vs. paid advertising—it’s a debate that won’t die anytime soon. The post SEO vs. paid advertising—which one is better for you and why? People love to argue over this topic (strangely so) and will continue doing so even as I type these words. Ever wondered which one is better? Here […]. Here […].

SEO 78

SEO Advertising Advertising Marketing 78

Agility PR Solutions

SEPTEMBER 9, 2021

With consumers looking at native ads 53 percent more frequently than display ads, it’s unsurprising that this newer form of advertising […]. The post Campaigns in action: How Royal Canin engages premium pet-loving audiences with native advertising appeared first on Agility PR Solutions.

Advertising 145

Advertising Advertising Consumer Publicity 145

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Prohibition

MARCH 16, 2022

Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising . Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Social Media 71

Social Media Small Business Advertising Advertising 71

Prohibition

APRIL 12, 2022

However, advertising can just as easily be detrimental for businesses, and blunders are commonplace in the industry. Here we explore some examples of social media advertising gone wrong – and share insight on what brands can learn from these blunders, to make sure they don’t make the same mistakes.

Social Media 62

Social Media Advertising Advertising Media 62

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 91

Advertising Advertising Writing Newspapers 91

Axia PR

FEBRUARY 7, 2023

However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities , such as driving or working. Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money.

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