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Understanding Programmatic Advertising

Ronn Torossian

Programmatic advertising is changing the digital marketing landscape. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? It automates the buying and optimization of digital ads, replacing manual processes.

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Online Advertising Strategies for Success

Ronn Torossian

When a company first launches an online advertising campaign is just the beginning. Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success.

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Digital Advertising Tips

Ronn Torossian

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other. The post Digital Advertising Tips appeared first on.

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Digital Advertising Risks

Ronn Torossian

Although advertising had a temporary setback at the start of the initial lockdowns and economic instability, it quickly bounced back. The post Digital Advertising Risks appeared first on. Half of the […].

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Upcoming Trends in Advertising

Ronn Torossian

The post Upcoming Trends in Advertising appeared first on. Various tools or features such as voice assistance weren’t widely available. This meant that marketers had to use the technologies that were existing at the […].

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Free Advertising Efforts Through Features

Ronn Torossian

The post Free Advertising Efforts Through Features appeared first on. The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.