The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. Communication PR Advertising Peppercom Public Relations Steve CodyA couple of weeks ago, Steve Cody wrote “ You Don’t Know Jack About Public Relations ” in his Inc. column. I know Steve.
PREthics & Native Advertising
APRIL 27, 2016
PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Ethics #PREthics Advertising BEPS communication Deceptively Formatted Advertisements ESA Federal Trade Commission (FTC) native advertisingThese guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident.
AT&T Loses Case; News Release Held Under Paid Advertising Laws
OCTOBER 31, 2012
Purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods or services, without such person’s prior consent. How many of you have ever referred to something historical in a news release? I know we have.
Is Content Marketing Better than Advertising?
Sword and the Script
MAY 10, 2016
As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? The question of “which one is better” is familiar in public relations because PR is forever being a cast against advertising benchmarks.
The New Advertising
MARCH 17, 2011
Everything is advertising. So whether we like it or not, every time a brand outwardly communicates that they’ve done something good for the community, it crosses over from public relations into advertising. But in the end, it’s all advertising. Everything’s advertising.
Social Isn’t About Advertising Or PR
APRIL 26, 2011
The article is written by an advertising agency guy. But it isn’t left just to the advertising guys, or the creative, to do this. Social Isn’t About Advertising Or PR originally appeared on Spin Sucks on April 26, 2011. Mondays are my super busy days.
Trust and the Unlikely Reinvention of Advertising [UML]
Sword and the Script
APRIL 1, 2017
Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising.
Digital Advertising and Public Relations, Part 5: Advertising Measurement
JULY 18, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising?
Digital Advertising and Public Relations, Part 3: Advertising Strategies
JUNE 24, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The first and most common use of advertising is to capture attention. Advertising Marketing Public Relations
Digital Advertising and Public Relations, Part 1: Introduction
JUNE 6, 2016
The way is paid media: digital advertising. Advertising and public relations share a common goal: more attention. Forward-thinking public relations professionals know that advertising and public relations together often generate greater impact than each channel separately.
Google confirms big changes to the face of its PPC advertising
FEBRUARY 25, 2016
In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. Advertising Marketing Social Media adblockers advertising Google PPC
Is native advertising a threat to PR?
APRIL 20, 2015
I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.
Friday Wrap #175: PR subject to advertising rules in Australia, NY Times distributes VR headsets
Holtz Communication + Technology
OCTOBER 23, 2015
In Australia, PR is now subject to advertising code of ethics —The distinction between PR and advertising got a little blurrier in Australia, where complaints about PR campaigns will be reviewed by the Australian Standards Bureau, the industry’s self-regulating body.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
When most marketers and advertisers hear the term real-time bidding, they likely think of auction houses, not lucrative business strategies. Marketers and advertisers target their ads—and ad dollars—to the most qualified prospects. This data drives smarter, more effective advertising.
Instagram opens advertising to all
SEPTEMBER 10, 2015
When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers.
UK social spend increases 38% to £1.73bn with video now accounting for 29% of all online advertising
APRIL 12, 2017
All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. Advertising Video advertising ppc spend
What eBay’s new advertising model means to marketers
MARCH 14, 2017
As online retail overtakes brick-and-mortar shopping, e-commerce giant eBay’s attitude toward advertising is changing. The move is a departure from the company’s past attitude toward digital advertising.
How to Create Facebook Ads that Compel Clicks
MARCH 29, 2017
Truly understanding Facebook advertising is a learning curve, and depending on how savvy you are in marketing, it can take a few weeks. Deirdre Anne Lopian has five tips to help you create a successful first Facebook advertising campaign. Struggling with Facebook ads?
5 Amazing Facts You Must Know About Facebook Advertising
APRIL 5, 2016
B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to.
The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications
JUNE 29, 2016
The FDA is tasked with regulating pretty much all aspects of drugs and medical devices in the US, including “promotional labeling” – or, advertising, as the rest of the world refers to it.
What is ‘true native’ advertising?
DECEMBER 14, 2016
Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21
FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice
FEBRUARY 14, 2017
Download Full Paper (PDF): FTC Regulation of Native Advertising: How New Federal Rules Impact PR Practice. Download Infographic: Three Takeaways from Native Advertising Regulation. This paper examines native advertising and the FTC regulations that affect its content. Specific attention is given to the FTC 2015 guidelines Native Advertising: A Guide for Business and their Enforcement Policy Statement on Deceptively Formatted Advertisements. Native Advertising.
Friday Wrap #154: Amtrak’s crisis fail, higher stakes in native advertising, CEOs prefer Twitter
Holtz Communication + Technology
MAY 22, 2015
The stakes get raised in native advertising —GE’s content hub isn’t like others you’ve seen. This is one of several ambitious native advertising projects that are upping the game—and the costs—for advertisers and marketers.
Why advertising should remain a key part of your communications mix
Holtz Communication + Technology
MAY 14, 2015
Advertising is dead. Surveys consistently show that few people trust advertising. Advertising is alive and well. People still don’t trust advertising. That’s not the only bad news for advertisers when it comes to consumer tolerance for ads.
Advertising Goldmine: How to Craft Your Best Social Media Ad
AUGUST 30, 2016
Specifically, social media has become an effective platform for online advertising. These sites provide excellent examples regarding the importance of social advertising and successful methods for handling social media’s advertising potential.
Advertising Account Supervisor - Charlotte, NC
FEBRUARY 19, 2015
Company: Kinetic Channel Marketing Location: Charlotte, North Carolina Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Case Study: Amplify Media Relations with Paid Social Advertising
MARCH 29, 2016
That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini.
Why native advertising is the next hot trend in PR
APRIL 13, 2016
A recent survey found PR pros have widespread interest in native advertising. The Interactive Advertising Bureau UK found. Obviously native ads obscure the boundary between news and advertising, the line between seamless design and intentional deception.
6 Ways To Refresh & Revamp Your Clients’ Facebook Advertising Campaigns
Solo PR Pro
FEBRUARY 23, 2016
As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly. But being able to follow the steps in the Ads Manager doesn’t mean you’re leveraging Facebook Advertising properly and getting the most out of it for your business.
Gee, Beav, Isn't PR Just Like Advertising?
Bad Pitch Blog
SEPTEMBER 18, 2011
When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Advertising vs. PR bad PR practices PR definitions Super Bowl ads
Social Advertising Updates to Begin Your Week
JUNE 19, 2016
Uncategorized advertising Aileen Aquino Digital Facebook instagram paid social snapchat social advertising Twitter
TIME Magazine Puts Its Own Spin on Native Advertising
NOVEMBER 3, 2015
As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.” Still, with the rules of the game being invented on-the-fly, we’re seeing fresh wrinkles like this native advertising campaign by Ryder in TIME Magazine. Business Takes Digital Journalism alien advertising native advertising paid media sponsored content Time native advertising
A Full 360: The Newest Form of Digital Advertising
The Stalwart Blog
NOVEMBER 13, 2015
Now, Facebook is bringing advertisements into the 360 foray. There’s no doubt that this development is major leap for digital advertisers. “So many businesses get worried about looking like they might make a mistake, they become afraid to take any risk.” - Mark Zuckerberg.
Olympics advertisers see record-breaking numbers
AUGUST 9, 2016
Part of the appeal for advertisers is that Rio is only an hour ahead of the Eastern Time Zone. That means that advertisers can appear during live broadcasts as opposed to tape delays, which was the case with the London Olympics four years ago.
3 steps to choosing between native advertising and content marketing
AUGUST 13, 2015
A fight is brewing in the world of marketing when it comes to brand budget dollars: How do you choose between native advertising and content marketing? Though editorial content placement is never guaranteed (unlike native advertising, where you pay to play), the rewards can be significant.
PREthics & Native Advertising
APRIL 27, 2016
Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? That is why the FTC, which has long enforced its principles of truth in advertising, published its “Enforcement Policy Statement on Deceptively Formatted Advertisements.”.
Will native advertising eventually be PR’s demise?
APRIL 8, 2015
The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). We’ve seen differing stats on the “effectiveness” of native advertising.
Reports: Journalists view native advertising as moneymaker, want better press releases
MARCH 11, 2015
Perhaps even more striking is the number of journalists who are coming around to the idea that native advertising is necessary. Only 42 percent believed traditional advertising would be the biggest moneymaker.
Facebook and Snapchat Make Changes to their Advertising Offerings
AUGUST 29, 2016
Uncategorized ads Aileen Aquino data Digital digital news Facebook snapchat social Social Media WhatsApp
Why the rise of native advertising isn't a threat to PR
SEPTEMBER 16, 2015
Unsurprisingly, the number one issue up for discussion at the conference was revenue models, most predominately native advertising. Is the wall between editorial and advertising coming down? In any event, native advertising is already sending earned media opportunities into decline.