4 changes in advertising that communicators should know

PR Daily

The reality of these seemingly endless changes extends even to some of our largest advertising accounts. Here are four major trends that are changing advertising as the world deals with change and new norms: 1.

The reason advertisers are holding Facebook accountable

HMA Public Relations

During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising. Featured ads advertising Facebook social media stop hate for profit

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When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google.

PREthics & Native Advertising

PRSay

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. Ethics #PREthics Advertising BEPS communication Deceptively Formatted Advertisements ESA Federal Trade Commission (FTC) native advertisingThese guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident.

Ingraham Apologizes After Advertisers Balk at Boycott

Ronn Torossian

The post Ingraham Apologizes After Advertisers Balk at Boycott appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Fox News host Laura Ingraham is eating crow this week after getting called out for “mocking” outspoken Parkland school shooting survivor, David Hogg.

What PR Agencies Can Learn From Advertising Week

ImPRessions - Crenshaw Communications

Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. As the lines between PR and advertising have blurred, the discussions during Advertising Week are increasingly relevant to public relations professionals.

Facebook Boosting: PR or Advertising?

Reputation Us

PR and advertising can butt heads from time to time. The post Facebook Boosting: PR or Advertising? Public Relations Social Media advertising Boosting communications Facebook Facebook Boosting LT Public Relations LTPR marketing Portland PR portland public relations PR public relations social media tipsThere is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client.

Digital Advertising and Public Relations, Part 3: Advertising Strategies

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. The first and most common use of advertising is to capture attention. The second use of advertising is a method called retargeting.

Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours.

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Shift Communications

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? While most advertising systems offer built-in reporting, do we truly have a clear view of what’s working and what’s not? Properly and completely deployed, these two products can measure the impact of digital advertising.

Public Relations and Advertising: Life with or without borders?

Prowly

But well well well, have you ever been contacted by the magazine’s advertising team when their […]. The post Public Relations and Advertising: Life with or without borders?

Consumers expect brands to commit to inclusivity in their advertising

Agility PR Solutions

There’s a clear diversity and inclusion movement in advertising. The post Consumers expect brands to commit to inclusivity in their advertising appeared first on Agility PR Solutions.

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. When it comes to differentiating yourself from the pack, these PR can surpass advertising.

Instagram opens advertising to all

PR Daily

When Instagram first started allowing advertising on its platform, it was limited to a select few clients that had to shell out a hefty sum. But starting this month, Instagram advertising is open to all manner of advertisers. Advertisers also have access to new ad formats that help them achieve a variety of objectives, allowing people to learn more about something that interests them or even shop for a product right from Instagram.

Instagram Takes Steps to Crack Down on “Hidden Advertising”

Glean.info Blog

Instagram, or specifically Facebook Ireland Ltd, which operates Instagram in the UK, agreed to do more to prevent “hidden advertising.” Bottom Line : Instagram is strengthening its oversight to make sure influencers properly disclose when posts are paid advertisements.

PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? That is why the FTC, which has long enforced its principles of truth in advertising, published its “Enforcement Policy Statement on Deceptively Formatted Advertisements.”.

How Digital Marketing is Dominating Advertising

Ronn Torossian

For decades, traditional marketing dominated the advertising industry but there was always a major component missing: the ability to accurately track data. The post How Digital Marketing is Dominating Advertising appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Many brands are shifting their focus from traditional marketing to digital marketing , with good reason.

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Tom Breeze, author of “ Viewability: Harness the Power of Youtube Ads and Be There for Your Customer- When it Really Counts ,” gives valuable insight on YouTube advertising and how to get the most out of every ad. Here are the top five reasons why you should be utilizing YouTube advertising. A big advantage of advertisers on YouTube is it drives qualified traffic.

7 steps to building an effective social media advertising calendar

Agility PR Solutions

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. Increasingly, successful companies are building social media advertising calendars as part of an automated process to help increase the impact and efficiency of their social media marketing approach. The post 7 steps to building an effective social media advertising calendar appeared first on Agility PR Solutions.

PR vs. Advertising: What’s the difference?

5W PR

When most people hear about PR and advertising, they assume it’s roughly the same thing. The starkest difference between them is that advertising is controlled media. P R is also much cheaper than advertising – a fraction of the cost. PR is a fraction of the cost of advertising. The PR business is a tiny piece of the pie compared to advertising; there’s no reason why it can’t continue to grow and take advantage of its agility in the marketplace.”.

Do brands benefit from advertising within news? New IAB study shows brand trust increase

Agility PR Solutions

The post Do brands benefit from advertising within news? We’ve seen how brand adjacency can be harmful to the reputation and credibility of brands, and even lead to consumer boycotts.

TIME Magazine Puts Its Own Spin on Native Advertising

Ishmael's Corner

As PR-led campaigns increasingly blend tactics such as paid media, native advertising bears watching. I called out the genre last month suggesting most of it should be called “alien advertising.” Still, with the rules of the game being invented on-the-fly, we’re seeing fresh wrinkles like this native advertising campaign by Ryder in TIME Magazine. Business Takes Digital Journalism alien advertising native advertising paid media sponsored content Time native advertising

What is ‘true native’ advertising?

PR Daily

Although many PR pros think native advertising is new, it’s actually one of the oldest forms of paid advertising. Advertisers must produce effective digital campaigns that can cut through the noise in a crowded industry. Enter native advertising, which is expected to reach. $21 To achieve native advertising success, look at the early triumphs of a few familiar brands: General Mills.

Public Relations is not Advertising…or Marketing

HMA Public Relations

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. The post Public Relations is not Advertising…or Marketing appeared first on HMA Public Relations. Featured Fun Fact Friday PR Observations and Preferences Public Relations advertising Alison Bailin Marketing strategic communications Stribling & Associates

Is Content Marketing Better than Advertising?

Sword and the Script

Is content marketing better than advertising? Brands are favoring content over ads , according to this piece by Broadcasting & Cable, which leads with one fairly recent study and references others: “Click-through rates on banner ads have already hit rock bottom, 94% of online viewers skip pre-roll ads before five seconds have gone by, and an estimated 12% of display ads are never even seen by humans, translating into $18.5 Pay-per-click advertising?

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants.

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. The post Marketing trends: A beginner’s guide to programmatic advertising appeared first on Agility PR Solutions.

What can the PR industry learn from digital advertising?

Agility PR Solutions

Is there anything the PR industry can learn from the world of digital advertising? The post What can the PR industry learn from digital advertising? Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. However, in a more integrated age, it might be time to rethink that. If […]. appeared first on Agility PR Solutions. Analysis Public Relations profession

Prioritizing PR over advertising with Laura Ries | On Top of PR podcast

Axia PR

Learn why you should put your PR efforts before advertising when building your brand with our guest, Laura Ries. On Top of PR

Prioritizing PR over advertising with Laura Ries | On Top of PR podcast

Axia PR

Learn why you should put your PR efforts before advertising when building your brand with our guest, Laura Ries. On Top of PR

The FTC’s Quixotic Fight Against Native Advertising

Ishmael's Corner

I wasn’t going to write about the FTC’s latest salvo on native advertising. The post The FTC’s Quixotic Fight Against Native Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Marketing deceptive native ads deceptive native advertising federal trade commision native advertising ftc native ads FTC native advertising mashable native advertising native advertising organic search sponsored content

Netflix CEO: No advertising, just 'cool trailers'

PR Daily

Advertisements for Netflix shows—also known as trailers—are coming to the popular content streaming service. Hastings’ Facebook post was pretty direct: No advertising coming onto Netflix. You’ll notice the company stops short of calling anything on Netflix “advertisements,” opting for the user-friendly term “trailer.” Netflix CEO Reed Hastings confirmed the news on Facebook amid rumors that his company would start serving up ads in the same fashion that YouTube does.

Navigating the “political” in digital advertising

Media Bullseye

Marketing Dive , and a number of other publications report that both Walmart and Procter & Gamble had advertisements rejected by Facebook for not having “paid for by” disclaimers on content that Facebook—and one has to guess that this was an algorithm—deemed as being political in nature. These are the types of political advertising that would typically be required to carry a “paid for by” notification.

The Intersection of PR and Advertising

5W PR

When a message goes out, is it public relations or advertising? If that sounds a lot like advertising to you, that’s understandable, because advertising does seek to perform some of those same functions and create some of those same results. While PR and advertising do often intersect, there are some key differences. Advertising is defined as a paid media presence. The biggest benefit in advertising is near total control.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. It is at Ad Week that leading brand founders, high profile CEO’s and digital marketers come together to discuss the key strategies that are going to move the needle to make advertising more impactful for consumers (1,216 speakers in just four days!)

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? He writes: Of the many attempts at new approaches to publishing — native advertising, custom content, sponsored content — SugarString sets a new low… The fact that the name of the corporation bringing you the information is at the bottom of every story, not the top, is an attempt to hide the fundamental intent.

The Perfect Marriage Between Public Relations and Social Media Advertising

Ronn Torossian

PR traditionally consist of several different factors such as: Building brand awareness Creating interest Brand management Stimulating Demand Providing Information Traditional marketing efforts alone are good; but, when combined with social media advertising, they can propel brands and influencers to achieve heights of success that were previously limited. What Does Social Media Advertising Consist of?

Is native advertising a threat to PR?

PR Daily

I read some pretty surprising stats recently in a Content Strategist post which outlined the success The New York Times '' brand studio is having with custom advertising content (referred to as “paid posts”). The stats: When measured against paid posts created by third-party advertisers, the studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. Plus, we’ve seen many different formats for native advertising.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Go peruse a few tragic headlines and see what sort of advertising is adjacent. You’ll find news stories about horrendous accidents, kidnapping and murder all wrapped in a cheery advertising and commercial messages.

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

People will say they dislike advertisements because of the disruptive nature of them. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” The post Statistics, Advertising and Silence: Summing up that Super Big Game [UML] appeared first on Sword and the Script.