PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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Advertising Advertising Publicity YouTube 130

Ronn Torossian

DECEMBER 27, 2021

The post Free Advertising Efforts Through Features appeared first on. The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.

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Advertising Advertising Strategy Marketing 195

Prohibition

SEPTEMBER 21, 2023

Here’s some insight into how you can be using the tool for your advertising. It has had plenty of time to learn now and Meta are pushing it to advertisers to use and improve the results of campaigns. Something to be aware of if you do advertise to the EU. Meta are also offering AI support, via its AI, Advantage+ tool.

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Advertising Advertising Social Media B2C 62

5W PR

MAY 24, 2023

Modern marketing strategies need inclusive advertising, diversity, equity, and inclusion (DEI). Brands must recognize the importance of inclusivity in their advertising campaigns. Inclusive advertisements, diversity, and inclusion in advertising are crucial for creating a more inclusive marketing environment.

Advertising 88

Advertising Advertising Brand Branding 88

Institute for Public Relations

JULY 31, 2023

Nielsen examined the representation of disability-related themes, visuals, and topics in TV advertisements. 3% of the $57 … Continue reading Visibility of Disability: Portrayals of Disability in Advertising → .— Nearly 450,000 primetime ads on broadcast and cable TV were analyzed in February 2021.

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Advertising Advertising Study Blogging 98

The Resolution Blog

NOVEMBER 3, 2021

In paid advertising where the goal is around raising awareness, the metric Cost per 1000 Impressions (CPM) is one way to see the efficiency of your spend. And comparing with advertising channels. In laymen’s speak. How much does it cost to place your ad 1000 times on a particular page(s) of a target website?

Advertising 296

Advertising Advertising Blogging 296

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. In this blog, we will explore some […] The post Tips for maximizing ROI with paid advertising on Google and Facebook appeared first on Agility PR Solutions.

Advertising 147

Advertising Advertising Facebook Google 147

HMA Public Relations

AUGUST 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

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Advertising Advertising Publicity Communications 79

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Ethics 87

Ethics Advertising Advertising Social Media 87

Agility PR Solutions

AUGUST 20, 2023

Advertising is typically not a PR concern, but this new research from ad and product development market research platform Zappi examining advertising’s effectiveness through the pandemic and subsequent period of rising inflation offers some interesting insights into the value of creativity—and some viable takeaways for PR pros as we continue (..)

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Advertising Advertising Creativity Marketing 78

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Social Media 97

Social Media Advertising Advertising Media 97

Agility PR Solutions

FEBRUARY 21, 2023

Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

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Advertising Advertising Television Social Media 148

5W PR

JUNE 19, 2023

Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?” Pepsi Pepsi has mastered the art of leveraging pop stars in its advertisements. This strategy taps into people’s desire to feel special.

Advertising 88

Advertising Advertising Social Media Consumer 88

Agility PR Solutions

JULY 24, 2023

Creating a strong and consistent brand is no easy feat—it requires the harmonious interplay of advertising, marketing, and PR. Advertising is responsible for grabbing the attention of consumers, marketing […] The post How advertising, marketing, and PR work together to build brands appeared first on Agility PR Solutions.

Advertising 78

Advertising Advertising Brand Branding 78

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

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Advertising Advertising Television Communications 90

Prohibition

MAY 17, 2023

With Elon Musk taking over Twitter, there have been some updates that all social advertisers need to be aware of to ensure ad campaigns are up and running – and that results are maximised. How does Twitter Blue impact advertising? For most people, that means they need to sign-up to Twitter Blue or to be a Twitter Verified Organisation.

Advertising 62

Advertising Advertising Twitter Social Media 62

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. It cites two major problems marketers must address when considering targeted advertising.

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Advertising Advertising Social Media Privacy 118

HMA Public Relations

FEBRUARY 23, 2023

The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.

Advertising 79

Advertising Advertising Brand Branding 79

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

Social Media 71

Social Media Advertising Advertising Media 71

Prowly

OCTOBER 30, 2020

But well well well, have you ever been contacted by the magazine’s advertising team when their […]. The post Public Relations and Advertising: Life with or without borders? appeared first on Prowly Magazine.

Advertising 195

Advertising Advertising Publicity Pitching 195

Institute for Public Relations

MARCH 22, 2023

When exposed to the campaign on … Continue reading Political Advertising Campaigns on Social Media Have Little Impact → A study with 754 participants was conducted in the 8 months leading up to 2020 US Presidential Election. Key findings include:1.

Social Media 105

Social Media Advertising Advertising Media 105

Agility PR Solutions

JANUARY 12, 2022

The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook] and address feedback from civil rights experts, policymakers and other stakeholders on the importance of […].

Advertising 148

Advertising Advertising Facebook Social Media 148

5W PR

FEBRUARY 14, 2022

According to research, spending on podcast advertising increased by over 20% in the last year and is predicted to reach $1.6 Audiences of podcasts are highly engaged, which allows companies to promote general brand messages as well as contextual advertising in the podcast space. billion this year.

Advertising 88

Advertising Advertising Consumer Social Media 88

Agility PR Solutions

DECEMBER 21, 2022

million in national TV advertising was placed on the Fox TV networks and NBCUniversal’s Telemundo channels” that resulted in a collective 8.4 The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. billion impressions.

Sports 148

Sports Advertising Advertising Report 148

PRSay

SEPTEMBER 16, 2021

As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.

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Advertising Advertising Instagram SEO 176

Mindful Marketing

AUGUST 27, 2022

” Given that in many countries, alcohol advertising is commonplace – on television, in magazines, and on billboards – why have many taken issue with Sake Viva on social media? I have to admit that alcohol advertising is a difficult issue for me to approach objectively. children), in the wrong places (e.g.,

Advertising 83

Advertising Advertising Government Consumer 83

Cision

JUNE 12, 2017

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Advertising Advertising Radio Television 190

HMA Public Relations

MAY 26, 2023

Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin. In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing.

Advertising 74

Advertising Advertising Blogging 74

Agility PR Solutions

OCTOBER 13, 2021

With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. The post 4 tips for keeping your advertising on the cutting edge appeared first on Agility PR Solutions. More and more, the competition for businesses online is heating up.

Advertising 155

Advertising Advertising Publicity Marketing 155

Agility PR Solutions

OCTOBER 3, 2022

Companies that rely on pay-per-click (PPC) advertising campaigns get charged fees whenever potential consumers click on their ads. That means that the company is only paying for those advertising efforts when they’re generating some sort of results.

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Advertising Advertising Consumer Company 85

HMA Public Relations

MARCH 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

Advertising 71

Advertising Advertising Communications Brand 71

Mindful Marketing

MAY 22, 2021

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

Advertising 115

Advertising Advertising Ethics Agriculture 115

Agility PR Solutions

JANUARY 5, 2022

New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of consumers worldwide intend to start boycotting brands who don’t take action on […].

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Advertising Advertising Brand Branding 161

Agility PR Solutions

JANUARY 20, 2022

The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford One of the best brand […].

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Advertising Advertising Brand Branding 154

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

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LinkedIn Advertising Advertising Social Media 62

Prohibition

JUNE 13, 2022

Few brands advertise on just one channel. However, for an effective social advertising strategy across platforms, Twitter should always be considered a priority. Twitter advertising is an opportunity for your brand (or client) to successfully promote its products, reach new users, drive sales and encourage new followers.

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Twitter Advertising Advertising Social Media 62

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Why is this?

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Advertising Advertising Media Storytelling 272