3 Benefits of Integrating Your Enterprise Social Strategy

Cision

So how can enterprise businesses achieve success? Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Social media dominates the communication landscape.

3 Steps to Centralize Your Enterprise Content Strategy

Cision

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. .

Trending Sources

Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes.

3 Keys to Building a Strong Enterprise-Level Social Strategy

Cision

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources. The post Enterprise Design Tips and Resources, via NYETM appeared first on.

Free webcast: Get ahead of your competition with enterprise video

PR Daily

Join Gwynne Dalseg, director of enterprise sales for the West Coast at MediaPlatform, and Shazia Haq, senior content marketing manager at MediaPlatform, as they offer new ideas for creating a leading video strategy that will energize your entire organization.

Enterprise Applications Strategist - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Crew of the USS Enterprise as PR and Marketing Pros

Flack Me

That isn’t the reality for most of us, but for Star Trek’s USS Enterprise and it’s crew, that was a reality. Category: Flack Me Summary: What if the first time you met your new colleagues, it was to join them on a five-year journey into space? At least that’s how it seemed to the television

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journalThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise.

Brand Story We Love: David Peck

ReimaginePR

Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. Here’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans.

Using Storytelling for Startup Success: Why Your Business Past Should Be Part of Your Future

PR 20/20

He has consulted small and medium-sized enterprises for over twenty years. The following is a guest post by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing. Her bio on the NYETM agenda said: Jennifer is CMO of Tenable, was formerly CMO of Tanium, a Partner at a16z, and CMO of Coverity, so she’s got very legit enterprise marketing chops!

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

The marriage of these two apps is significant: about 60% of content management systems use WordPress (free, self-hosted, or enterprise-level), and Google Docs are an increasingly important collaborative tool (integrated into the Google ecosystem and popular with millennial users ).

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales.

5 Essentials of an Effective Content Marketing Strategy

Polaris

If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Content marketing is all the rage nowadays.

The Urgency for Marketing to Change. Now

PR 20/20

In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers). While other enterprises were dabbling in media as, at best, a side project, how did Red Bull see this opportunity?

Refining your B2B Social Media Strategy

The Hoffman Agency

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. By Samson Lam , Digital Strategist, The Hoffman Agency Singapore.

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Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Eliot Durbin said that Boldstart invests in enterprise tech, smart data, big data, and the Googlization IT.

Who’s Talking About Your Brand?

Cision

Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. People have gone content crazy, and it’s impacting your brand.

When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel.

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5 Best Practices For Social Lead Generation

Cision

He also used data to pinpoint the optimized number of attempts for enterprise, mid-sized and small businesses (they found that you call enterprise clients more often, small businesses less), and programmed contact schedules into their CRM program.

#CreativePR: Tools That Give You An Edge

Marketwired

TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. This is post 2 of our 5-part #CreativePR blog series.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise.

How to Get Press for Your Startup

Flack's Revenge

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city.

Will Paula Deen’s Comeback be Successful, Or Did Last Year’s Crisis Bury Her Too Deep?

Melissa Agnes

On the plus side for Deen, she does still have a plethora of loyal fans eagerly awaiting what’s to come – not to mention a huge bankroll of millions to help her launch her new enterprise. It has been announced that Paula Deen is prepping her comeback.

3 Things to Know About Social Listening (That No One Tells You)

Cision

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently.

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Guest Post: 3 Ways To Promote Your Business

PR Expanded

It is also an art, when applied and mastered carefully, that we can use as female business owners to promote our businesses and social enterprises. We wanted to provide news to women to help them launch their startups or scale their enterprises.

Let's Get Digital: TrendKite Integrates with Adobe Analytics

TrendKite

Today, TrendKite announces our new Adobe Analytics integration, allowing enterprise teams to more thoroughly report on website traffic driven by PR. "As Unfortunately, for large enterprises, this kind of analysis of PR is impossible given the volume of press and website traffic you receive. This is why TrendKite built an integration with Adobe Analytics, to automate PR web traffic analysis for enterprises.

How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content marketing has never been more important.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Research Assistant with Open Source Policy Center , American Enterprise Institute, Washington, DC. Research Assistant, US National Security , American Enterprise Institute, Washington, DC. Looking for a new career opportunity?

Social Tools Summit Wrap

Flack's Revenge

SocialChorus enterprise social. SpredFast enterprise social. I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership.

4 Ways to Connect With Customers Through Content

Cision

At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it.

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How to Create a Keyword Library for Your Brand

Cision

Typically a voice search involves a question, like ‘what are best earned media analytics tools for an enterprise business?’

Brand 55

How Does a B2B Customer Story Crack The Wall Street Journal?

Ishmael's Corner

Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journalThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

10 New Facebook Features for 2016

Cision

Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with.

Navigating the Latest Pharmaceutical Public Relations Challenges

ISEBOX

Now with Social Media, the pharmaceutical communications environment has experienced a cosmic shift, allowing enterprises and their audiences to communicate directly. PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations.

Announcing Cision Social Edition and Cision PR Edition!

Cision

Integrate real-time social monitoring into enterprise applications. We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition.

7 online resources for the Minnesota PR/social job seeker

Communications Conversations

Tends to include more positions at mid-sized orgs, media enterprises and non-profits, but still worth checking. Each week, I put together and distribute The Talking Points e-newsletter ( sign up here ).