Flack's Revenge

JANUARY 19, 2017

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources. The post Enterprise Design Tips and Resources, via NYETM appeared first on.

Enterprise 139

Enterprise Resources Software Privacy 139

Agility PR Solutions

JANUARY 12, 2021

The post Mapping the customer journey: How enterprise brands embrace it in their marketing plans appeared first on Agility PR Solutions.

Enterprise 98

Enterprise Brand Branding Technology 98

Meltwater - PR

SEPTEMBER 22, 2019

Enterprise Executives Marketing PR & Comms Planning & Strategy Reporting & AnalyticsIn the U.S., there is widespread acceptance and understanding that key performance indicators (KPIs) are critical for all communications professionals to translate the value of their work and find ways… Read More >>>.

Enterprise 69

Enterprise Report Communications Analytics 69

Axia PR

JANUARY 19, 2021

Learn why marketing is the most important department in any enterprise with our guest Jeffrey J. Guest: Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books.

Enterprise 62

Enterprise How To Company Marketing 62

Meltwater - PR

DECEMBER 26, 2019

Enterprise Executives PR & Comms Planning & Strategy Reputation ManagementIn August 2019, one of the most influential business organizations in the world, the Business Roundtable, released a new Statement on the Purpose of a Corporation. The Roundtable has periodically… Read More >>>.

Enterprise 74

Enterprise Corporate Reputation Strategy 74

Flack's Revenge

JANUARY 19, 2017

I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Plus the field is not helped by its abundance of buzzwords which all kind of sound alike: user interface, user experience, enterprise design and customer experience. Enterprise Design Resources. The post Enterprise Design Tips and Resources, via NYETM appeared first on.

Enterprise 120

Enterprise Resources Software Privacy 120

Prowly

MAY 7, 2018

I believe that good PR can be a real sales booster, and PR efforts targeted specifically at your enterprise clients can help your sales staff reach completely different figures in their sales quotas. The post How PR Helps To Close Enterprise Deals appeared first on Prowly Magazine. Public Relations PR sales

Enterprise 101

Enterprise Publicity 101

PR Daily

MARCH 14, 2019

Enterprise social networks, or ESNs, get their share of scrutiny. says Brenda Rick Smith, former community manager for Humana’s thriving enterprise social network. Measure the impact of your enterprise social network ,” Smith explains how to establish ROI. Humana’s enterprise social network is called Buzz, and it coexists with the organization’s intranet, Hi! The post How Humana measures the benefits of its enterprise social network appeared first on PR Daily.

Enterprise 92

Enterprise Measurement Community System 92

Agility PR Solutions

APRIL 23, 2019

The post Exploring the social enterprise—and why business leaders say they’re not ready appeared first on Agility PR Solutions. Just as brand and businesses are realizing the importance of putting customers at the core of their outreach strategies, organizations are increasingly aware of the need to move beyond mission statements and social impact programs to put humans at the center of their business strategies—in other words, to embrace the approaching business wave termed the […].

Enterprise 117

Enterprise Strategy Brand Branding 117

PR Daily

NOVEMBER 6, 2018

Our next free webinar draws back the curtain on Enterprise Holdings, the successful car rental company with over 100,000 employees spanning seven countries. Join Lauren Bruckner, Enterprise Holdings’ employee communications manager, and Stefanie Lightman, general manager of One by Limeade, for our “ Reaching the Dispersed Workforce Webinar: How mobile changes the game for employee communications.”.

Enterprise 82

Enterprise Employee Mobile Technology 82

Sword and the Script

JUNE 23, 2015

How to Energize the Enterprise for Content Marketing. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Recently a puzzle like the one nearby made rounds on the web. Fifth grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one. Though I tried to recall forgotten algebra lessons from the foggiest reaches of my mind the effort was for naught.

Enterprise 109

Enterprise Engineering Content Marketing Marketing 109

PR Daily

FEBRUARY 23, 2018

Enterprise Rent-A-Car’s social media team shared its decision through individual tweet replies , as well: Thank you for contacting us! Alamo, National, and Enterprise ended the program – effective March 26. Similar tweets have been sent from the Alamo Rent A Car and National Car Rental Twitter accounts, both owned by Enterprise, Limited. Backlash on social media is an effective way to get a brand manager’s attention.

Enterprise 95

Enterprise Banking Insurance Insurance 95

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Here are four important aspects that need to be a part of your enterprise social strategy: Want more tips on creating your enterprise social strategy? Every brand knows the importance of social media.

Enterprise 156

Enterprise Strategy Pinterest Software 156

Zignal Labs

JULY 19, 2018

The post Enterprises Beware: The Bots are Coming appeared first on Zignal Labs

Enterprise 40

Enterprise 40

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. At the recent “ How to Launch an Enterprise-Wide Content Strategy ” webinar, Bernie Borges, CEO of Find and Convert; Carlos Abler, leader of content marketing and strategy at 3M; and Cision senior analyst Caitlin Jamali explored how to centralize your content strategy to reach the right audience and unify as a business.

Enterprise 146

Enterprise Strategy Storytelling Customer Service 146

PR 20/20

JANUARY 14, 2020

Last week, HubSpot shared a pretty powerful blog post about the state of today’s enterprise marketing software. People hate enterprise software. Enter: HubSpot’s Marketing Hub Enterprise. Whether your team already uses Marketing Hub Enterprise or you’re just dipping your toe in the water, you’ll be interested in the updates HubSpot just rolled out. And we’ve rounded up everything you need to know about the new Marketing Hub Enterprise.

Enterprise 46

Enterprise Software Energy Data 46

Agility PR Solutions

AUGUST 23, 2018

The post The state of enterprise machine learning adoption—where are we? As machine learning has become more widely adopted across industries, new research from insight-driven biz/tech learning firm O’Reilly set out to learn more about how companies approach and use this evolving tool. By surveying more than 11,000 data specialists across North America, Europe, and Asia, the company identified some of the key learnings that derive […].

Enterprise 60

Enterprise Survey Data Tools 60

Agility PR Solutions

JULY 22, 2019

The post Sensitive content is accidentally leaked from most enterprises at least once a quarter appeared first on Agility PR Solutions. Brands and businesses aren’t being careful enough with proprietary company news, valuable customer data and other sensitive content, according to new research from cloud-native content services platform (CSP) Nuxeo.

Enterprise 65

Enterprise Data Brand Branding 65

Cision

FEBRUARY 11, 2016

So how can enterprise businesses achieve success? Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Here are three positive results you’ll see when everyone in your organization joins forces to build a successful enterprise social strategy: 1. Learn the steps for building your successful enterprise-level social strategy.

Enterprise 120

Enterprise Strategy Pinterest Software 120

PR Daily

SEPTEMBER 24, 2017

Join Gwynne Dalseg, director of enterprise sales for the West Coast at MediaPlatform, and Shazia Haq, senior content marketing manager at MediaPlatform, as they offer new ideas for creating a leading video strategy that will energize your entire organization. Discover the world of enterprise video, and elevate your digital strategy. Incorporating video into your organization and learning the ins and outs of video functionalities can put a charge into your employee engagement.

Enterprise 64

Enterprise Video Leadership Strategy 64

Zignal Labs

FEBRUARY 1, 2017

The post The 140 Character Shake Down of the Enterprise appeared first on Zignal Labs

Enterprise 40

Enterprise 40

Zignal Labs

DECEMBER 9, 2016

The post How every enterprise should prepare for the inevitable crisis appeared first on Zignal Labs

Enterprise 40

Enterprise Crisis 40

Flack Me

JULY 6, 2015

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Enterprise 50

Enterprise Education Industry Company 50

Meltwater - PR

OCTOBER 17, 2019

Enterprise PR & Comms Media OutreachThere you are, humming along, with plenty of news to pitch to media on behalf of your brand or client. There seem to be no shortage of announcements coming up… Read More >>>.

Enterprise 108

Enterprise Pitching Brand Branding 108

Meltwater - PR

JULY 11, 2019

Enterprise Executives Marketing PR & Comms Branding Risk ManagementIt used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>.

Enterprise 128

Enterprise Brand Branding Company 128

Meltwater - PR

AUGUST 11, 2019

Enterprise Executives Marketing PR & CommsOf all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing. After all, seeing what consumers might… Read More >>>.

Enterprise 124

Enterprise Trends Consumer How To 124

Meltwater - PR

JUNE 23, 2019

Enterprise Marketing PR & Comms Media Outreach Social MediaDigital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.

Social Media 127

Social Media Enterprise Course Marketing 127

PR 20/20

OCTOBER 31, 2017

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. Disclaimer: this is not your average end-of-year tips and tools blog post. We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes.

Enterprise 65

Enterprise Tools Strategy Data 65

Meltwater - PR

SEPTEMBER 29, 2019

Enterprise Executives Marketing PR & Comms Content Marketing Social MediaAs an executive, it's important to distribute more content across all channels. By sharing your thought leadership on LinkedIn and other social media, your company website/blog, or through bylines on… Read More >>>.

Enterprise 111

Enterprise LinkedIn Leadership Blogging 111

Meltwater - PR

MAY 12, 2019

Enterprise Executives PR & Comms Crisis Management Risk Management“Always expect the unexpected” should be every communications professional’s mantra, yet more often than not companies appear blindsided by issues they should have seen coming (hint: using a crisis communications… Read More >>>.

Crisis Communications 114

Crisis Communications Crisis Enterprise Communications 114

Meltwater - PR

NOVEMBER 3, 2019

Whether your company is a long-standing consumer business, B2B enterprise, or nonprofit, there may come a time to reinvent its public image. Enterprise Executives Marketing PR & Comms Planning & Strategy Social ListeningKnowing when and how to rebrand, however, is… Read More >>>.

Nonprofit 77

Nonprofit B2B Enterprise Consumer 77

Meltwater - PR

AUGUST 25, 2019

Enterprise Executives PR & Comms Media Outreach Reputation ManagementLet’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

Interviews 101

Interviews Enterprise Media Reputation 101

Meltwater - PR

OCTOBER 6, 2019

Enterprise PR & Comms Planning & Strategy Reputation ManagementCommunicators today have a tall order. It’s tough enough to develop messaging for brands in a constantly changing market. But when we have to not only craft the message but… Read More >>>.

Enterprise 93

Enterprise Brand Branding Marketing 93

Meltwater - PR

APRIL 7, 2020

Enterprise Marketing PR & Comms Crisis Management Social MediaSocial media lets your business connect with an audience in real time. It can also accelerate negative comments about your business. If a digital PR crisis occurs, you need to be… Read More >>>.

Social Media 79

Social Media Crisis Digital PR Enterprise 79

Meltwater - PR

MARCH 12, 2019

Enterprise Executives PR & Comms Social Branding Social MediaDefining and documenting your brand voice is an important—although sometimes difficult—step toward creating a strong brand. The idea is that without your brand’s name attached to it, your content across… Read More >>>.

Enterprise 101

Enterprise Brand Branding Social Media 101

Meltwater - PR

SEPTEMBER 1, 2019

Enterprise Marketing PR & Comms Branding Social MediaRemember when having a social media marketing budget to spend was an anomaly? The days when B2B advertising predominantly happened on Google and other third-party platforms? Well, Google still remains… Read More >>>.

Advertising 87

Advertising Advertising B2B Google 87

Meltwater - PR

OCTOBER 13, 2019

Enterprise Executives Marketing PR & Comms Content Marketing Media OutreachThought leadership and subject matter expertise are essential to an effective marketing strategy. Positioning company leaders as industry experts helps the brand express a point of view, vision, knowledge, and… Read More >>>.

Publicity 73

Publicity Leadership Enterprise How To 73

Meltwater - PR

OCTOBER 3, 2019

Enterprise Marketing PR & Comms Branding Social MediaLet's face it. Social media platforms are crowded and building a brand on these platforms is becoming more challenging by the day. For forward-thinking brand marketers, it's time to look… Read More >>>.

Enterprise 69

Enterprise Brand Branding Social Media 69

Meltwater - PR

APRIL 21, 2019

Enterprise Executives PR & Comms Planning & Strategy Reporting & AnalyticsMost comms and PR leaders only interact with top execs when there is a crisis. When a social media debacle erupts on Twitter, or if there’s a failure of a product… Read More >>>.

Crisis 69

Crisis Enterprise Twitter Social Media 69

Meltwater - PR

OCTOBER 20, 2019

Enterprise Executives PR & Comms Corporate Comms Planning & StrategyWhen your business is international, it’s only natural to ask the question “should our PR agency be global too?” ” But, increasingly, some companies are finding it’s a better fit to… Read More >>>.

Internal 60

Internal International Agency Enterprise 60