3 Benefits of Integrating Your Enterprise Social Strategy
FEBRUARY 11, 2016
So how can enterprise businesses achieve success? Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Social media dominates the communication landscape.
3 Steps to Centralize Your Enterprise Content Strategy
MARCH 28, 2016
Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. But those not paying attention to the ongoing content paradigm shift won’t be able to achieve the success executives want to see. .
Measuring Results at the Enterprise Level
DECEMBER 8, 2011
So he challenged me to the following question: What are the top five ENTERPRISE class measuring platforms for social engagement–the ones big enough for Ford, Microsoft, ESPN, Time, CNN, etc.? That’s right! It’s that time again.
3 Keys to Building a Strong Enterprise-Level Social Strategy
OCTOBER 20, 2015
At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization.
Content Marketing Success: Three Ways to Think Like a Publisher
APRIL 6, 2017
It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? Dan Curran explains. The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks.
The New CCO: Transforming Enterprises in a Changing World
MARCH 25, 2016
Page Society and the release of their white paper “The New CCO: Transforming Enterprises in a Changing World.” The New CCO: Transforming Enterprises in a Changing World appeared first on Institute for Public Relations. This blog post appears courtesy of The Arthur W.
Nine PR Gifts for the Communicator in Your Life
DECEMBER 17, 2015
If you give it as a gift, also check out Harmon Enterprises , where there are TONS of tutorials—both free and paid. By Gini Dietrich.
The New CCO
MARCH 17, 2016
#newCCO Arthur Page Society New COO Richard Edelman The New CCO: Transforming Enterprises in a Changing World
Break Out Of Your Silo & Build Your Enterprise SEO Maturity
MARCH 4, 2015
What's been fascinating to me when reading these reports is that there is little or no mention of enterprise SEO. Stakeholders for Enterprise SEO. Why should we expect everyone in the enterprise to be aware of the latest on Google Algorithm's?
Enterprise Design Tips and Resources, via NYETM
JANUARY 19, 2017
I enjoyed the NY Enterprise Tech Meetup last week. WTF is Design in the Enterprise? You can be forgiven for thinking that “enterprise design” is an oxymoron. Enterprise Design Resources.
Pros and Cons of a Blogging Committee
OCTOBER 20, 2011
Christina Huerta works for Keymark Enterprises , a company that creates 3D modeling software for engineers. Blog Social Media blog approval blogging committee christina huerta facebook question of the week FBQOTW keymark enterprises
Love That Dirty Water: Forbes Under 30 Summit Moves to Boston
MARCH 11, 2016
Boston Public Relations Careers Enterprise Tech Entrepreneurship Industry Events and Conferences Boston Forbes innovation PRWhat a time to be a Bostonian.
Enterprise Applications Strategist - Baltimore, MD
JULY 6, 2015
Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time
Crew of the USS Enterprise as PR and Marketing Pros
OCTOBER 30, 2016
That isn’t the reality for most of us, but for Star Trek’s USS Enterprise and it’s crew, that was a reality. Category: Flack Me Summary: What if the first time you met your new colleagues, it was to join them on a five-year journey into space? At least that’s how it seemed to the television
Running a Service Business
APRIL 17, 2015
Centers for Disease Control and Prevention on managing a service enterprise. He pointed to Goldman Sachs and McKinsey & Company as his North Stars for service enterprise, with deep culture and strong values.
How Does a B2B Customer Story Crack The Wall Street Journal?
OCTOBER 4, 2016
Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journalThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
How Big Data Will Modernize Your Crisis Communications Plan
OCTOBER 12, 2016
For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. Proactive enterprises have planned ahead by creating comprehensive crisis communications plans.
Digital PR Measurement Lessons from News Analytics
The Proactive Report
FEBRUARY 22, 2016
Here are some of the key findings: Major Enterprise Stories. The biggest payoff for news publishers would be to produce more high-value major enterprise stories. Currently only 1% of news content is about major enterprise.
How to Use Google Docs with WordPress, and Why It’s Awesome
MAY 10, 2017
The marriage of these two apps is significant: about 60% of content management systems use WordPress (free, self-hosted, or enterprise-level), and Google Docs are an increasingly important collaborative tool (integrated into the Google ecosystem and popular with millennial users ).
Brand Story We Love: David Peck
JULY 4, 2015
Why David is awesome: He currently manages SoChange , a social enterprise which works alongside members of the non-governmental community in areas such as fundraising, advocacy, and donor relations. Here’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.
Cloud: Top 100 Influencers and Brands for 2016
JANUARY 20, 2016
The investment shift from enterprises to cloud service providers is a key enabler for next generation applications enabling these new best practices and business models… it also is the most fundamental change to the IT function since its inception in the 50ies of last century.”
FIR Podcast #82: The Ridicule Pepsi Generation
Holtz Communication + Technology
APRIL 10, 2017
Facebook has released a free version of Workplace, its enterprise collaboration tool. Cross-posted from the FIR Podcast Network. Lionel Menchaca and Ike Pigott join Shel Holtz for this week’s episode, commenting on these stories….
Does Account Based Marketing Live Up to the Hype?
JUNE 16, 2016
For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM).
Using Storytelling for Startup Success: Why Your Business Past Should Be Part of Your Future
FEBRUARY 6, 2015
He has consulted small and medium-sized enterprises for over twenty years. The following is a guest post by Nick Rojas. Nick is a business consultant and writer who lives in Los Angeles and Chicago.
We Asked Today’s PR Influencers: What is #CreativePR?
FEBRUARY 16, 2016
She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales.
When Everyone is a Reporter, Everyone in your Organization is a Spokesperson
MARCH 12, 2014
Any organization with public-facing staff, field workers – any enterprise really – must now have a very basic media relations/crisis communications program for all of its personnel.
Big Data 2016: Top 100 Influencers and Brands
FEBRUARY 3, 2016
HP_Enterprise. HP Enterprise. The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. This market is expected to grow at a 26.4% compound annual growth rate to $41.5 billion through to 2018.
The next big communication thing is plain text
Holtz Communication + Technology
MARCH 31, 2016
The audio applications are cool—I grew up with Captain Kirk and the Enterprise crew talking to the Enterprise computer—but what excites me right now are the plain-text bots.
Raising Seed Capital: Top Tips from NYETM
MARCH 16, 2016
There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups. Eliot Durbin said that Boldstart invests in enterprise tech, smart data, big data, and the Googlization IT.
5 Essentials of an Effective Content Marketing Strategy
DECEMBER 1, 2014
If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Content marketing is all the rage nowadays.
FIR #1: Does social media marketing need a reboot?
Holtz Communication + Technology
SEPTEMBER 21, 2015
Welcome to the first episode of For Immediate Release, the successor podcast to The Hobson & Holtz Report.
ICYMI: 4 Takeaways From RSA Conference 2016
MARCH 9, 2016
Enterprise Tech Industry Events and Conferences San Francisco Public Relations TechnologyLanyard-laden and ready to talk encryption, the cyber security community took San Francisco by storm last week at RSA Conference 2016.
Who’s Talking About Your Brand?
MAY 3, 2016
Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. People have gone content crazy, and it’s impacting your brand.
Will Paula Deen’s Comeback be Successful, Or Did Last Year’s Crisis Bury Her Too Deep?
FEBRUARY 19, 2014
On the plus side for Deen, she does still have a plethora of loyal fans eagerly awaiting what’s to come – not to mention a huge bankroll of millions to help her launch her new enterprise. It has been announced that Paula Deen is prepping her comeback.
Marketing Automation: Fact or Fiction
MARCH 25, 2015
For large companies with customized enterprise systems , marketing automation can take a year or more to implement. By Alex Miller If your company is struggling to find a balance between quantity and quality in its marketing plan, marketing automation may provide a solution.
5 Best Practices For Social Lead Generation
MARCH 14, 2016
He also used data to pinpoint the optimized number of attempts for enterprise, mid-sized and small businesses (they found that you call enterprise clients more often, small businesses less), and programmed contact schedules into their CRM program.
For The Third Consecutive Year, DePaul University Students Take Top Honors at Page Society Case Study Competition
MARCH 6, 2017
With close to 700 members in over 20 countries, the Page Society enables members to develop professional relationships with the most knowledgeable, influential and innovative global leaders in enterprise communications.
The customer has spoken: Every employee must be socially engaged
Holtz Communication + Technology
DECEMBER 24, 2014
In the enterprise, though, a growing and substantial body of research finds that productivity improves when employees communicate using collaborative tools instead of less efficient means—for both internal and external communications.
#CreativePR: Tools That Give You An Edge
FEBRUARY 23, 2016
TechCalendar takes the tens of thousands of consumer- and enterprise-focused events, awards and speaking opportunities and places them into one easy-to-search database. This is post 2 of our 5-part #CreativePR blog series.
6 Ways To Use PR To Build Brand Marketing
ImPRessions - Crenshaw Communications
MAY 22, 2017
Looking to buy enterprise software? Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time.