December, 2023

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PR Lessons From The Biggest Failures of 2023

ImPRessions - Crenshaw Communications

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior.

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20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List

Prowly

Analyzing your brand sentiment is an extremely effective way to gauge public opinion about your brand, as well as create PR and marketing strategies. Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world. See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more.

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Here Are The Top Trends in Holistic Health

Ronn Torossian

Holistic health offers hope for individuals seeking balance and well-being. It considers the whole person, addressing physical, mental, emotional, and spiritual needs. It emphasizes interconnectedness and encourages individuals to take charge of their health through various practices and lifestyle choices. In a world filled with stress and distractions, holistic health has emerged as a beacon […] The post Here Are The Top Trends in Holistic Health appeared first on.

Trends 363
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Forward Planning and the 2024 U.S Election

Onclusive

In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. This is where AP Planner is an invaluable tool. The forward planning database includes information about upcoming candidate events and organized debates.

More Trending

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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests. Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field.

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5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips

Prowly

Have you ever found yourself questioning your storytelling skills? We’ve all experienced that nagging doubt, that sinking feeling in the pit of our stomach when we wonder if our storytelling resonates with our target audience. It’s a shared struggle, a common pain point for many PR professionals. On a positive note, if storytelling is done […] The post 5 Elements of Storytelling: A LEGO Campaign Example & Extra Tips appeared first on Prowly Magazine.

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10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX

Agility PR Solutions

The urgency for digitization is nothing new; it was well known that it was a sink-or-swim initiative even way back in the unautomated age. But what was urgent then is unforgivably critical now—with AI now infiltrated in every aspect of business, and technology as a whole evolving at a galloping pace, the digital clarion call […] The post 10 digital business predictions for 2024: With AI leading the charge, digitization becomes critical from operations to revenue to CX appeared first on Agi

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Strategies for Successful Digital Marketing

Ronn Torossian

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. In this era of hyper-connectivity and fast-paced technological change, understanding and employing the right digital marketing […] The post Strategies for Successful Digital Marketing appeared first on.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Forward Planning and the 2024 U.S Election

Onclusive

In the run-up to the 2024 U.S. election, it is vital that communications professionals understand the media landscape surrounding the candidates, the issues and the events happening across the country. This is where AP Planner is an invaluable tool. The forward planning database includes information about upcoming candidate events and organized debates, along with events that can have an influence on the main issues that impact the electorate.

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Skybound Dreams: The Inspiring Journey of Pilot Amanda J. Harrison

PR for Anyone

Amanda J. Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. As if it wasn’t a big enough challenge to find success in the male-dominated aviation industry, Amanda faced another serious obstacle in her journey of becoming a pilot—dyslexia. In this captivating discussion, Amanda talks about her battle with breast cancer, her harrowing journey to fly the same path as the late pioneering pilot Amy Johnson, the unconditional support from her parents,

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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

PRSA is now accepting entries for the 2024 Anvil Awards. Find details here. When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. I’ve become more astute about selecting which projects to submit, and about whether or not submissions I’m judging are award-worthy.

Publicity 176
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PRCA Measurement Conference questions answered by AI

Stuart Bruce

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month. I was part of a panel on Navigating the Future of … © Stuart Bruce - PRCA Measurement Conference questions answered by AI was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences

Agility PR Solutions

By now, most of you have received at least one unsettling letter warning that a company’s security has been breached, and your sensitive information may have been compromised. What if the thieves now have enough information to hack into your other accounts? What measures do cyber liability providers say must be in place? If you’re […] The post Inadequate cybersecurity may be putting your sensitive information at risk, with potentially ruinous consequences appeared first on Agility PR Solu

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Corporate Communication in a Changing World: PR Strategies That Work

Ronn Torossian

In the ever-evolving landscape of business and communication, corporate communication plays a pivotal role in shaping the perception of companies and fostering positive relationships with stakeholders. Embracing transparency and authenticity Transparency is the cornerstone of effective corporate communication. In the age of information, stakeholders, including customers, investors, and employees, expect companies to be transparent about […] The post Corporate Communication in a Changing W

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17 PR Metrics For Comms Teams 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR.

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Wings of Resilience: An Adventure Pilot Shares Her Journey with Amanda J. Harrison

PR for Anyone

Amanda J. Harrison is an adventure and commercial pilot, cancer survivor, and public speaker based in England. If it wasn’t a big enough challenge to find success in the male-dominated aviation industry, Amanda faced another serious obstacle in her journey of becoming a pilot – dyslexia. In this captivating discussion, Amanda talks about her battle with breast cancer, her harrowing journey to fly the same path as the late pioneering pilot Amy Johnson, the unconditional support from her p

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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New Research Shows Poor CEO Communication on the Israeli-Palestinian Conflict

PRSay

More and more, communications professionals are faced with situations that prompt discussion on if, when and how societal issues and current events, at home and abroad, should be addressed by their organizations. PRSA has assembled a resources page to help inform the decision-making process. University presidents may not be the only ones to come under fire for failing to denounce hate and speak out more clearly against antisemitism.

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Generative AI for PR professionals [Off Script. No. 49: Stephen Waddington]

Sword and the Script

While “Generative AI gets much attention” in PR circles, “reductive AI is more interesting and powerful” Stephen Waddington recently published a new book – #PRstack: AI tools for marketing, media and public relations – on the use of generative AI in public relations. He compiled and edited contributions from “20 practitioners and vendors on the latest AI technologies and tools and their practical application for public relations workflow.

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5 key communication tactics to help small businesses win over investors

Agility PR Solutions

Small businesses, vibrant and dynamic, are often lauded as the economy’s lifeblood, driving innovation and employment at a grassroots level. Yet, paradoxically, these entrepreneurial endeavors face towering obstacles in their quest for vital funding. It’s a tale of David versus Goliath, where small business owners, brimming with ideas and ambition, often find themselves navigating a […] The post 5 key communication tactics to help small businesses win over investors appeared f

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How Financial PR Shapes Market Perception

Ronn Torossian

Financial public relations plays a crucial role in shaping the market perception of financial institutions, businesses, and investment entities. As the interface between these entities and the public, financial PR is instrumental in establishing trust, managing reputation, and influencing how organizations are perceived in the financial markets. Building credibility and trust Financial PR is foundational […] The post How Financial PR Shapes Market Perception appeared first on.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Onclusive Clips – How Broadcast Monitoring Fits Into Your PR Plan

Onclusive

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Our General Manager, North America – Zack Jenkins – takes us through: How broadcasting has changed over the last decade?

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Empathy, Courage, and Grace: Exploring Life’s Path with Ash Beckham

PR for Anyone

Ash Beckham, a celebrated author, corporate trainer, and captivating keynote speaker, brings a wealth of experience to the table, including powerful TEDx Talks like “Coming Out of Your Closet,” which have amassed over 15 million views. In this episode, Christina and Ash discuss her latest book, “Step Up,” which sheds light on the critical need for empathy, embracing discomfort as a catalyst for personal growth, and the vital role of understanding diverse viewpoints, even those that may challenge

Corporate 130
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4 Four Tips to Begin (or Amplify) Your Crisis Management Career

PRSay

Florida International University is a proud sponsor of PRSA. By virtue of the job, PR professionals are familiar with high-stress environments and, generally speaking, comfortable with think-on-your-feet situations. Crisis and conflict exist for every company, organization or entity; no one is immune to it. Whether a disaster impacts your company or an organizational issue disrupts your workplace’s ability to function as it should, well-mapped-out communication strategies should be structured to

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Top PR Trends and Predictions for 2024

Prowly

As we step into 2024, public relations continues to be strongly influenced by the ever-expanding presence of artificial intelligence and, yet again, we find ourselves in the middle of innovation and tradition. While the integration of AI is starting to reshape the way PR operates, there’s a growing need for even more meticulous personalization.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention

Agility PR Solutions

Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

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How to Navigate the Nuances of Multicultural Marketing

Ronn Torossian

Multicultural marketing has become an increasingly vital aspect of any comprehensive multicultural marketing strategy. As societies grow more diverse, businesses must adapt to effectively reach and engage with different ethnic, cultural, and linguistic groups. What is multicultural marketing? Multicultural marketing, also known as ethnic marketing, is a strategic approach that tailors marketing efforts to appeal […] The post How to Navigate the Nuances of Multicultural Marketing appeared

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What are PR Metrics: 17 Measurements to Track 

Onclusive

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR.