Why Companies Should Be Training All Employees to Use Social Media


By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Training employees on social selling is incredibly important.

Media Training: 3 Essential Lessons


We have a very simple philosophy about media training. If you’re the spokesperson for your company, there are many other lessons you will learn in media training, including these 25 interview tips. Media Training

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Why Training Your Employees on Personal Branding is Good PR


[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance.

Basic Training for Branded Video

Beyond PR

It’s no secret that news releases that include multimedia make your story stand out and build deeper connections with your audiences.

Media Training in Minutes: The Pre-Interview Prep Call

Rock the Status Quo

Finding time for media training can be difficult. Do you have a helpful media training tip to share? Public Relations media trainingIt’s one task on a massive to-do list.

Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report.

Is Content Marketing Training Us to be Jerks?

Rock the Status Quo

Isn’t it interesting how content marketing has trained us to be upset by companies that have the AUDACITY to wrap in sales tactics? Are our expectations shifting to be unrealistic? Do we expect too much for nothing?

3 media training mistakes to avoid

PR Daily

Media training is invaluable to any spokesperson, on any issue, in any setting. However, the key to training interviewees to answer a reporter’s questions is to help them understand they can’t always move to that main message. Tripp Frohlichstein is president of MediaMasters Training

PR Pro Tips: Media Training Refresher for the New Year

RH Strategic

If done correctly, a well-trained spokesperson can navigate even the most challenging questions. The post PR Pro Tips: Media Training Refresher for the New Year appeared first on RH Strategic. PR Best Practices interview media media trainingMedia interviews present a golden opportunity for a CEO or spokesperson to get their company’s positive message out there. This is the primary reason people talk to the media, other than to control a crisis.

How to determine if you need media training

PR Daily

When I search Twitter for the term "media training," I frequently come across a tweet that suggests a celebrity or politician who said something controversial "needs media training.". Media training isn't about preventing people from ever expressing an unpopular or controversial view.

PR Tips For Successful Media Training

ImPRessions - Crenshaw Communications

Here are some “must-dos” along with new tips to incorporate into your media training arsenal. Good media training builds confidence. The post PR Tips For Successful Media Training appeared first on Crenshaw Communications.

Media Training: How To Pick A Trainer So You Shine In The Spotlight


To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. A media trainer who has experience as a journalist is able to use realistic scenarios to train a spokesperson and manage your expectations.

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

In-house and agency staff alike do not feel they get enough training around digital. Digital PR training. It’s also alarming that so many in-house and agency PR professionals claim to get their ‘training’ from expert blogs.

Swedish train operator names new line ‘Trainy McTrainface’

PR Daily

will have a train in its fleet named Trainy McTrainface. MTR took a different approach than UK’s Natural Environmental Research Council by embracing the silly moniker, but it isn’t the first time the organization will have a joke-themed train name.

Ragan Training makes it easy to offer new ideas

PR Daily

Ragan Training. Covering everything from tech platforms to linguistic guidelines, Ragan Training has you covered when you face your biggest challenges. With Ragan Training you’ll have an answer for your boss in your next meeting—and experts’ experience to back up your ideas every time.

What’s the ROI of Training Rides?

Waxing UnLyrical

In other words, for most people, this event requires real commitment and real planning in the areas of fundraising and training. Typically, to overcome the second problem, internal resources are tapped to organize between one and three training rides in the big city.

Delta rolls out diversity training for flight crews

PR Daily

On Tuesday, Delta announced that it would put its 23,000 flight attendants through diversity training in 2017’s second quarter. The training was made mandatory for the airline’s executives last year. This goes well beyond the typical cross-cultural training.”

Short List: Media Training Fundamentals


One thing that is often put on the “nice to have” rather than the “must do” list is formal media training. Even if you have to do the training yourself, make sure that anyone who will participate in an interview has a good grasp of these fundamentals.

Why is good social media training so hard to find?

Communications Conversations

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Would probably include training on some kind of video editing program as well (i.e. Go ahead.

What’s The Best Way To Train Your Staff To Be Crisis-Ready?

Melissa Agnes

So what’s the best way to go about training your team to have the crisis management skills required for successful crisis management in this day and age? The post What’s The Best Way To Train Your Staff To Be Crisis-Ready?

How APR Training Impacts Perceptions And Readiness To Provide Ethics Counsel


The results present a less encouraging picture regarding the availability of ethics training in the workplace. of the respondents in this study also said the training is not provided. The second most popular format for ethics training was PRSA chapter programming.

Do Nice Headlines Finish First? Tech Media Training Redux

Flack's Revenge

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in the Hot Seat (mock interviews with real journalists).

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts


On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online.

20 excuses to reject media training

PR Daily

Many articles can tell you why you should get media training, but I’ve never seen a post telling people why they shouldn’t pursue the PR effort. You’re convinced that media skills are innate and that no training could improve your effectiveness. You’d rather not end up on a reporter’s source list; instead, they can speak to your well-trained competitors. What other arguments would you include to talk someone out of media training?

How to Offer Media Training to Your Clients

Solo PR Pro

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople.

PR Insights from the 2017 Trust Barometer

The Proactive Report

People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Invest in training on digital skills for your team.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

Media Media Training PR 2.0 When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications.

Learn to Measure What Matters

The Proactive Report

Digital PR analytics blog content content strategy digital PR metrics trainingSeptember is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. The kick-off event was held in Hong Kong and addressed the touchy subject of AVE’s.

Who Needs Brain Training Software When We Have the IPRRC?

Katie Paine's Measurement Blog

The post Who Needs Brain Training Software When We Have the IPRRC? Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter.

Responding to Crises, Delta Provides Diversity Training to Cabin Crews

PR News

17 that Delta cabin personnel will be receiving diversity training. The post Responding to Crises, Delta Provides Diversity Training to Cabin Crews appeared first on PR News Blog. There’s good news and bad news surrounding media reports Jan.

Social media is easier than PR

Stuart Bruce

It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. This observation is also based on training hundreds of PR, marketing, digital, social media and communications people in more than 30 different countries.

How Humour Makes Your Message More Palatable. and More Powerful


If you need help improving your presentation skills, get in touch to learn more about our training sessions. Media Training A little bit of nervousness before a speech or interview is a good thing. A lot of nervousness—not so much.

Leadership Training for Frontline Managers

Ron Torossian

Large companies should know that frontline managers should be given training and authority to act. The post Leadership Training for Frontline Managers appeared first on Ronn Torossian 5WPR Founder Blog.

You Know You’re a Social #PR Superhero If…

PR Expanded

She’s teaching a free, live, online mini-training on Social PR best practices on Nov. Public Relations Social media Online PR Training PR Superhero PR Training Shonali Burke Social PRA Guest Post By Shonali Burke, Social PR Strategist, Trainer and Teacher.

5 tips for creating powerful key messages

Public Relations Sydney

Entrepreneur PR tips media interview tips media interviews Media training media training tipsCommunicating with your target audience is not always an easy task, particularly for those of us who are not as experienced with talking to the media.

Playing the Game: 4 Tips for Building a Career in Sports PR


Thought Leadership entertainment and sports Media Relations Professional Development and Training public relations

The Facebook Dilemma

The Proactive Report

Training. Mastering Social Media Online PR algorithm facebook online PR optimize skills training It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there.

Get team training on your terms and your turf

PR Daily

A team that trains together stays together. Ragan custom workshops offer a rare opportunity to have industry veterans Mark Ragan and Jim Ylisela analyze your team’s work and come to your facility for a specially designed training workshop. Custom communications training.

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Communications Corporate Responsibility Crisis Management Digital PR General Internal Communication Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management Water Cooler AVEs C-suite Facebook KPIs management PR challenges press release social media training Twitter writingReality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club.

The Answer to Chaos in the PR Industry

Ishmael's Corner

Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tipsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue.