Ronn Torossian

MAY 23, 2025

Tips for creating guidelines, training teams & measuring success in PR communications. Learn how to develop a consistent brand voice across platforms. The post Crafting A Consistent Brand Voice For Pr Success appeared first on.

Brand 195

Brand Branding Guidelines Training 195

Sword and the Script

NOVEMBER 12, 2024

If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective. You don’t have to agree with a position or message, but you do have to understand why it lands, or crashes and burns, with an audience. It sounds easy, but it’s not.

Marketing 217

Marketing Software Training B2B 217

Agility PR Solutions

OCTOBER 29, 2024

You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter. It reuses training data to solve new problems. Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence.

Trends 174

Trends Training Software Video 174

Remote PR Jobs

NOVEMBER 26, 2024

They can also lead and recommend crisis communication training. They can help foster a culture of open communication, making sure all other staff members are aware of the messaging protocol. What they will likely recommend at first is setting clear goals. Decide whether the company’s goal is.

Crisis Communications 259

Crisis Communications Crisis Communications How To 259

Deirdre Breakenridge

MAY 13, 2019

How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). Enter custom models, which prompts you to tag results as relevant or irrelevant without any data training. Example of video recognition technology. Too complicated?

Training 399

Training Video Analysis Data 399

Remote PR Jobs

JUNE 11, 2025

Meanwhile, Fitbit partnered with fitness bloggers to tell personal stories of how their devices helped people train for marathons, inspiring everyday users to get active. They pitched these stories to industry media and hosted exclusive events for IT leaders.

B2C 203

B2C B2B Case Study Enterprise 203

Onclusive

FEBRUARY 28, 2022

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.

Measurement 418

Measurement Training Data Technology 418

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. Dazzle aims to tap SlicedBrand’s PR know-how to train a “variety of LLMs” created by Xayn to create AI that is specific to the work of communications and PR. Generic chatbots like ChatGPT can also only take you so far,” according to the press release.

Software 176

Software Measurement B2B Training 176

Remote PR Jobs

OCTOBER 29, 2024

Highlight any relevant courses, certifications, or training programs you've completed, especially those related to PR or Communications. Continuous Learning: For a higher-level position like a Communications Manager, demonstrate your commitment to professional development and continuous learning.

Publicity 241

Publicity How To Examples Crisis Management 241

Onclusive

AUGUST 22, 2017

Media Training. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Contently - Strategy

APRIL 23, 2025

The post Why We Partnered with the Best Editors and Then Trained Them on AI appeared first on Contently. Integrating human editors into your AI process is crucial. Editors ensure that AI-generated content reflects your brands voice and messaging.

Training 73

Training Enterprise Meeting Healthcare 73

5W PR

FEBRUARY 1, 2025

Training and Support Effective training ensures employees understand program objectives and feel confident participating. This includes: Social Media Best Practices Training should cover platform-specific best practices, content optimization, and engagement strategies.

Employee 88

Employee Social Media Reputation Guidelines 88

Sword and the Script

OCTOBER 29, 2024

Academia often structures undergraduate training around them. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. The trade publications often focus their reporting on them. Award programs usually center on campaigns too. The results? Campaigns sometimes become the foundation of marketing activity.

Marketing 218

Marketing eBook Guidelines B2B 218

Onclusive

AUGUST 9, 2021

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

APRIL 3, 2025

These principles should shape policies, training programs, and daily operations. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

PRSay

JUNE 9, 2025

Ann Wylie ( WylieComm.com ) helps PR professionals Catch Your Readers through writing training. (Note: The paragraphs in this column average 1.7 sentences, 17 words and one to four lines on my phone.)

Writing 147

Writing Study Training Education 147

PRSay

JUNE 18, 2025

The media doesn’t just influence public perception anymore — it’s becoming the training data and the reference layer. Google licensed content from the Associated Press to train Gemini. OpenAI inked a deal with News Corp. Perplexity partnered with The Independent and the Los Angeles Times.

SEO 98

SEO Wikipedia Engineering Reddit 98

Prowly

OCTOBER 23, 2024

PRO TIP: Prowly’s PR-trained AI helps create drafts based on press release content or with a specific purpose, like expert comment suggestions or interview opportunities. Her team always makes sure their emails maintain a distinct personality.

How To 211

How To Pitching Analytics Software 211

PR Daily

JUNE 16, 2025

These systems are trained to emulate trust. Earned media as training data Those who understand public relations have always embraced earned media as a proxy for trust. And its responses are shaped by large language models — systems that don’t just retrieve links, but synthesize sources, weigh credibility and surface summaries.

System 108

System Engineering Training Construction 108

Business Wire

OCTOBER 20, 2021

A layperson has the same instantaneous access to a company’s reports as a top Wall Street Journal reporter without the benefit of years of training to understand what each line item means.

Financial 295

Financial Blogging Mobile Analysis 295

Sword and the Script

FEBRUARY 11, 2025

A large press release distribution platform is a reasonable source of data on which to train LLMs. Further, Notifieds conversations with genAI vendors seem to validate his hypothesis. Its not a stretch from where I sit either. Relative to the average quality across the internet, the writing is probably better.

Pitching 146

Pitching Communications SEO Google 146

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C. The downside, of course, is not being together in the same geography as often as we would like. . for three days for the return of our annual company staff retreat.

Travel 318

Travel Training Pitching Course 318

Onclusive

JUNE 17, 2021

Onclusive invented, trademarked and perfected PR Attribution over the past decade with the largest AI-driven data-set and trained machine learning models.

Groups 370

Groups Data Measurement System 370

5W PR

APRIL 10, 2025

Legal teams can provide training on red flags and sensitive areas, while PR teams can educate lawyers on messaging strategies and stakeholder needs. A 2022 report by Deloitte found that companies with comprehensive compliance training programs had 65% fewer export violations than those without structured education efforts.

Technology 78

Technology Communications Training Education 78

5W PR

JANUARY 20, 2025

Training and support are essential for helping team members adapt to new technologies. Implementing AI and Automation in PR Workflows Successful implementation of AI and automation in PR requires careful planning and change management.

Analytics 146

Analytics Strategy System Ethics 146

Reputation Us

APRIL 24, 2025

Simulation & Training Run tabletop exercises to practice PR responses to hypothetical breaches. Provide updates on remediation efforts , such as policy changes, improved systems, or staff training. Reputation Management Strengthen your brands reputation through transparent communication about cybersecurity efforts. stolen data).

Publicity 88

Publicity Crisis Communications Reputation Exercises 88

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

It goes without saying that no freelancer should need special training beyond project orientation and processes. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit. Choose wisely and check references.

How To 315

How To Employee Training Interviews 315

5W PR

MARCH 22, 2025

These programs provide specialized equipment, trained instructors, and modified teaching techniques to help people with disabilities participate fully in winter sports. Their instructors undergo specialized training to work with students who have various disabilities, from spinal cord injuries to developmental challenges.

Strategy 78

Strategy Sports Training Transportation 78

5W PR

MAY 15, 2025

The PR Council reports that organizations investing in regular DEI training for their communications teams see improved campaign outcomes and stronger stakeholder relationships.

Publicity 78

Publicity Training Community Study 78

PRSay

FEBRUARY 6, 2025

Ann Wylie ( WylieComm.com ) helps PR professionals Catch Your Readers though writing training. Youll hit your word count first time, every time. And that will help you write better, easier and faster.

Writing 164

Writing Storytelling Groups Training 164

5W PR

JUNE 14, 2025

This includes regular updates about platform security, detailed information about dealer training programs, and clear explanations of how random number generators work alongside live dealing. This content helps players understand the rigorous training and quality standards maintained by live dealer casinos.

Trade Shows 78

Trade Shows Training Crisis Management Measurement 78

5W PR

MAY 4, 2025

Training Teams for Cultural Intelligence Technology alone cannot ensure cultural sensitivity. Organizations that invest in culturally aware AdTech systems, comprehensive training programs, and strong local partnerships will lead the next wave of global advertising.

System 78

System Advertising Advertising Ethics 78

5W PR

JANUARY 22, 2025

Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice. They maintain detailed records of past incidents, regularly update their crisis plans, and ensure teams stay prepared through ongoing training and simulations.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

5W PR

JANUARY 24, 2025

Key elements of social crisis management: 24/7 social monitoring Pre-approved response templates Clear escalation procedures Regular team training Post-crisis analysis Influencer Partnerships That Build Trust Influencer collaborations must align with broader PR objectives.

Social Media 109

Social Media Brand Branding Crisis Management 109

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Remember your media training . For more on mastering your media training, check out this post. Here are a few tips on preparing for a media interview so you can absolutely nail it. If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.

Interviews 322

Interviews Media Media Training Meeting 322

5W PR

JUNE 14, 2025

Staff Training and Internal Communications PR initiatives should include comprehensive staff training programs. Visual elements like icons and infographics can help convey information effectively. Employees need to understand responsible gaming policies and know how to assist customers showing signs of problem gambling.

Ethics 78

Ethics Policies Resources Local 78

5W PR

APRIL 26, 2025

The US-CERT provides free security assessment tools, while the Small Business Administration offers complimentary cybersecurity training materials. Smart Security Investments When allocating security budgets, focus on measures that provide the highest return on investment.

Small Business 78

Small Business Communications Privacy Local 78