Qualitative Analysis is Key to Creating Winning PR

Ron Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».

What goes viral on Facebook? April 2018 analysis

NewsWhip

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

Why Social Analysis Is Essential to PR

Beyond PR

For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights.

Template: Target audiences analysis for communication strategy

Axia PR

Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience

Without Honest Analysis, PR Measurement Is Meaningless

SeeDepth

The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey.

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Key insights from PoliteMail’s analysis of 200 million internal comms emails

PR Daily

Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

The Trump-Clinton Enthusiasm Gap is Real

Cision

In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends

Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).

Improve Crisis Messaging through Deeper Social Media Analysis

David PR Group

According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

TrendKite

Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions

Shift Communications

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Campaign Analysis Public Relations Social Media Tech PR Technology brand advertising PR publicityThey huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face.

Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

Karen Freberg

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.

Prove Press Release Success With These 3 Key Factors

Cision

Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.

Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation

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Why voice search is set to take over the world in 2018

Agility PR Solutions

Analysis Public Relations trendsOk Google, tell me why voice search is becoming so popular in 2018. Alexa, why is voice search becoming a preferred searching method for many people today?

It’s time to declare your independence from bad press releases

Agility PR Solutions

Analysis Public Relations content

The Rise and Fall of the Pumpkin Spice Latte

Cision

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.

How to Drive PR Decisions with Data

AirPR

Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

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How fashion retailers are using SEO for product promotion

Agility PR Solutions

Analysis Public Relations trendsWith the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

Deconstructing 50 Random News Releases

Ishmael's Corner

Media Relations PR adjectives in news releases anecdotes in public relations anecdotes in storytelling business communications content analysis Corporate Speak vs. Storytelling Executive Quotes Lou Hoffman talk media relations news release news release analysis pr PR data PR professionals PR survey press release press release quotes press release storytelling public relations research PR storytelling research storytelling storytelling study pr storytelling

How Surfrider found PR success with a simple winning formula

Agility PR Solutions

Analysis Public Relations brandingWhen considering which larger international social issue charities are doing PR right, it’s easy to point out the Surfrider Foundation.

5 ways communicators can break through the online noise

Agility PR Solutions

Analysis Public Relations brandingNow more than ever, consumers are searching for new products and services online, turning to social media platforms for information and skimming through websites to learn more about a brand to gauge their interest.

AirPR Software Launches New Version of AirPR Analyst Platform

AirPR

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. New capabilities in competitor analysis.

When marketers dare to take a stand: Dangerous waters or courageous branding?

Agility PR Solutions

Analysis Public Relations branding

Social Media Strategy Template

The Proactive Report

Online PR analysis listening monitoring social media strategy strategy templateDownload the PDF of the Social Media Strategy Template here.

Translating the News Release on the Merger of Burson-Marsteller and Cohn & Wolfe

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The two agencies pen literally thousands of news releases for their clients each year, many addressing M&A. How tough can it be to apply this expertise to their own announcement? Of course, what the news release states doesn’t necessarily align with reality. As a public service, I’ve addressed the news release distributed over Business Wire.more.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Why Brands Need to Get Emotional

Cision

A Harvard Business Review article conducted featured meta-analysis of social media and its impact on business. Featured Social Media Media Monitoring Media Analysis Best Practices Trends branding content strategy campaigns insights sentiment social sentiment

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Trump Gets Schooled in PR

Flack's Revenge

I think we can all agree, without doing tons of analysis, that recent press has not been good, and this has hurt Trump’s standing. Campaign Analysis In the News Politics PR Public Relations

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timelineAt a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

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Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

3 Listening Lessons for Marketers

Cision

Featured Media Research Media Monitoring Media Analysis Best Practices Trends media research insights Listening sentiment brand sentimentYour phone, its apps and your favorite brands are listening to you right now, whether you know it or not.

5 Scary PR Measurement Mistakes

SeeDepth

It’s the analysis of – and action based on – the data that really matters. Creating Coverage Books (without analysis reports) – Media monitoring does not = PR analytics. By Seedepth.