INDUSTRY INSIGHTS YOUR PEERS ARE READING
Analysis Public Relations brandingPublic relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world. MORE
The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. MORE
Analysis Public Relations brandingYour reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships. MORE
These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data. MORE
In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends MORE
Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. MORE
Analysis Public Relations brandingWith the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […]. MORE
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». MORE
Analysis Public Relations marketingEven though Halloween was just a couple of weeks ago, the shift into the holiday season has already begun. According to a recent Forbes article, holiday shopping’s center of gravity has shifted to November. MORE
cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be? MORE
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis MORE
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally. MORE
Analysis: Too many organizations focus on what they want to say versus what the audience needs to hear, and then wonder why no one is reading, listening or subscribing. Analysis: This is a long-standing challenge in B2B marketing because of the account management sales model. MORE
Analysis Public Relations brandingAmerica’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. MORE
Analysis Public Relations crisis MORE
Analysis Public Relations brandingTo make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before. MORE
Analysis Public Relations brandingA company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world. MORE
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans. MORE
The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. MORE
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses. MORE
The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett. MORE
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports. MORE
Analysis Public Relations brandingBy 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S. MORE
Analysis Public Relations crisisTwo companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. MORE
Analysis Public Relations professionWhen I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever. MORE
I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ). MORE
Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience MORE
Analysis Public Relations influencersFor Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming. MORE
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. MORE
In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data MORE
Analysis Public Relations professionNearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies. MORE
According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis. MORE
Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation MORE
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not. MORE
Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read. MORE
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. MORE
You can read about the entire study here , and presentation with all the charts, analysis and demographics is available for download in PDF format from SlideShare. It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. MORE
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. MORE
For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights. MORE
I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). MORE
Analysis Public Relations trendsIt’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix. MORE
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis. MORE
Analysis Related Topics Brand24
OCTOBER 8, 2018
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis
Ron Torossian
JULY 28, 2017
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».
NewsWhip
MAY 10, 2018
In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data
Zignal Labs
OCTOBER 4, 2018
The post Why Sentiment Analysis is More Important Now Than Ever appeared first on Zignal Labs
SeeDepth
JULY 29, 2015
The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.
Beyond PR
JUNE 28, 2018
For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights.
Shift Communications
JANUARY 31, 2017
cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?
Axia PR
JULY 10, 2018
Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience
Media Bullseye
APRIL 20, 2017
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.
Media Bullseye
APRIL 11, 2017
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.
Shift Communications
DECEMBER 12, 2016
The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.
Stephen Waddington
JUNE 20, 2017
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.
PR Daily
APRIL 18, 2018
Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.
Stephen Waddington
MAY 23, 2018
These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data.
Media Bullseye
MARCH 21, 2017
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.
Shift Communications
JULY 6, 2015
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.
David PR Group
AUGUST 8, 2016
According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.
TrendKite
JUNE 2, 2016
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.
Karen Freberg
JANUARY 12, 2018
I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).
Shift Communications
AUGUST 24, 2017
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.
Karen Freberg
MAY 7, 2017
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.
Ishmael's Corner
AUGUST 26, 2014
I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).
Cision
OCTOBER 12, 2016
In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends
Agility PR Solutions
NOVEMBER 7, 2018
Analysis Public Relations professionNearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.
Bad Pitch Blog
FEBRUARY 6, 2012
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.
Agility PR Solutions
OCTOBER 24, 2018
Analysis Public Relations crisis
Agility PR Solutions
NOVEMBER 6, 2018
Analysis Public Relations brandingWith the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […].
Sword and the Script
OCTOBER 23, 2018
Analysis: Too many organizations focus on what they want to say versus what the audience needs to hear, and then wonder why no one is reading, listening or subscribing. Analysis: This is a long-standing challenge in B2B marketing because of the account management sales model.
Agility PR Solutions
NOVEMBER 8, 2018
Analysis Public Relations brandingYour reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.
Agility PR Solutions
OCTOBER 25, 2018
Analysis Public Relations brandingAmerica’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve.
Agility PR Solutions
OCTOBER 22, 2018
Analysis Public Relations brandingTo make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before.
Agility PR Solutions
OCTOBER 3, 2018
Analysis Public Relations brandingBy 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S.
Sword and the Script
NOVEMBER 13, 2018
You can read about the entire study here , and presentation with all the charts, analysis and demographics is available for download in PDF format from SlideShare. It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone.
Cision
JANUARY 24, 2017
Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.
Agility PR Solutions
NOVEMBER 5, 2018
Analysis Public Relations trendsIt’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.
Agility PR Solutions
NOVEMBER 12, 2018
Analysis Public Relations crisisTwo companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees.
Agility PR Solutions
OCTOBER 23, 2018
Analysis Public Relations influencersFor Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming.
Agility PR Solutions
OCTOBER 29, 2018
Analysis Public Relations professionWhen I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever.
Cision
DECEMBER 20, 2016
Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation
Agility PR Solutions
NOVEMBER 4, 2018
Analysis Public Relations brandingPublic relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world.
AirPR
OCTOBER 12, 2016
Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”
Agility PR Solutions
OCTOBER 14, 2018
Analysis Public Relations brandingA company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world.
Agility PR Solutions
NOVEMBER 15, 2018
Analysis Public Relations marketingEven though Halloween was just a couple of weeks ago, the shift into the holiday season has already begun. According to a recent Forbes article, holiday shopping’s center of gravity has shifted to November.
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