Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Why is sentiment analysis important for PR teams?

How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Write a Competitive Media Analysis

Landis PR

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Below are the steps to writing a competitive media analysis.

PR measurement: Sentiment analysis explained

The Resolution Blog

The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light.

How to use social media sentiment analysis?

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Sentiment Analysis Social Listening Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

What to Highlight in PR Measurement Analysis and Reports

Onclusive

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives.

8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

Coronavirus on social media: A social listening analysis

Agility PR Solutions

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations social mediaWhether we like it or not, the coronavirus pandemic is happening and affecting everything.

JK Rowling online reputation analysis

Awario

Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

What is sentiment analysis and how to do it by yourself

Brand24

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis?

How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

The post News Analysis or Viral Marketing? Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis

Agility PR Solutions

The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions.

The Benefits of Sentiment Analysis

Brand24

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis

Audience analysis: What is it and how to do it?

Awario

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario

Meet the Muck Rack team: Get to know Katie Cooper, financial planning and analysis manager

Muck Rack

Meet the Muck Rack team: Get to know Katie Cooper, financial planning and analysis manager

Sentiment Analysis: What is it and how does it work?

Awario

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.

Content Gap Analysis – A Voyage of Discovery

5W PR

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future.

BMW vs. Audi: A brand race [social listening analysis]

Awario

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage

The Resolution Blog

The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.

Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». The post Qualitative Analysis is Key to Creating Winning PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you have to choose between quality and quantity, always choose “both.”

New in Awario: Sentiment Analysis for every language

Awario

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan

Survey: Recruiters seek PR pros with metrics-analysis skills

PR Daily

Many entry-level PR professionals have not taken a probability and statistics course in college and have little understanding of media evaluation and analysis. Because of that, PR professionals with measurement and data analysis skills will generally win higher salaries. The post Survey: Recruiters seek PR pros with metrics-analysis skills appeared first on PR Daily.

Your marketing analysis is probably stupid

Doctor Spin

Is your marketing analysis stupid? But understanding insights and getting your analysis right are two different challenges — especially in a digital first media landscape. So, what’s the ‘marketing analysis’ that follows from this insight?

What goes viral on Facebook? April 2018 analysis

NewsWhip

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media DataWe look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform.

Social listening analysis of COVID-19 vaccines: market research guide

Awario

Every day millions of people share their opinions, thoughts, and feelings online. They post on social media, leave comments on videos and forums, and write blog posts.

Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

Prowly

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web.

The Internet's favorite film by Quentin Tarantino [analysis]

Awario

The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite

Film 88

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche

Sword and the Script

With NLP, machines can make sense of written or spoken text and perform tasks like translation, entity extraction, and linking (the Apple example), topic classification, sentiment analysis, and more. PR AI in PR tech media monitoring Meltwater NLP Off Script PR tech sentiment analysis

A 6 Step Guide in Setting up Sentiment Analysis for your PR Coverage

The Resolution Blog

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. sentiment-analysis pr-measurement public-relations

Fake News: A Data-Driven Analysis

Shift Communications

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people?

5 Competitor Analysis Tools You Need to Beat Your Competition

Critical Mention

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! Discover potential partners or leads you can be working with using this competitive analysis tool.

Data analysis deficiency: Two-thirds of organizations are failing to deliver real business impact

Agility PR Solutions

The post Data analysis deficiency: Two-thirds of organizations are failing to deliver real business impact appeared first on Agility PR Solutions.

Template: SWOT analysis for communication strategy

Axia PR

A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. Download a complimentary template to help plan your PR campaign. You can also use this tool for communication, marketing, and public relations strategies as it helps identify which areas to focus on and helps improve communication methods. Communications

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. The statistical analysis shows a slight weak correlation, an R score of -0.14, which suggests that not only does trust not create social sharing, but could possibly inhibit it.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next. There are some industries that present additional challenges for monitoring and analysis work, either because they are highly technical, or they have a wide array of stakeholders and target audiences to consider, or they are global and operate in a number of countries, which adds to monitoring and analysis complexity.

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. The next challenge is setting up a monitoring and analysis program that is sufficiently broad that it captures what is needed—but doesn’t become a burden by bringing in too much irrelevant content.