Analysis Public Relations crisisEvery business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all. MORE
The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. MORE
These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data. MORE
Analysis Public Relations profession MORE
Analysis Public Relations media relationsWe’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free. Sign up now! Pitching stories is one of the essential skills of a PR professional. MORE
In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends MORE
Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. MORE
Analysis Public Relations social mediaBlogging is one of the most effective tools that every business owner has right at their fingertips. You can establish your brand and publicize it at the same time. There is little in the way of personal marketing quite like blogging. MORE
Analysis Public Relations professionStaying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016. MORE
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». MORE
cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be? MORE
Analysis Public Relations trendsIn 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. MORE
Analysis Public Relations crisisA PR department is extremely important for the sake of every company’s reputation. MORE
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally. MORE
In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. MORE
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans. MORE
Analysis Public Relations brandingIn today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller. MORE
Analysis Public Relations trendsFor a company to be successful today, it will need to have a strong and positive company culture. When you are looking for ways to improve the culture of your organization, one standout option would be to hire a PR firm. MORE
Analysis Public Relations social mediaIf your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users. MORE
The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. MORE
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses. MORE
The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett. MORE
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports. MORE
All About Tech big data data analysis Dell human experience self-actualization Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. MORE
I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ). MORE
Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience MORE
Campaign Analysis Public Relations Social Media Tech PR Technology brand advertising PR publicityThey huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. MORE
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. MORE
Analysis Public Relations social mediaWhen you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important. MORE
In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data MORE
According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis. MORE
Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation MORE
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not. MORE
Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read. MORE
Analysis Public Relations professionCommunication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation. MORE
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. MORE
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. MORE
For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights. MORE
I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). MORE
Analysis Public Relations social mediaLaunched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day. MORE
Media Relations PR adjectives in news releases anecdotes in public relations anecdotes in storytelling business communications content analysis Corporate Speak vs. Storytelling Executive Quotes Lou Hoffman talk media relations news release news release analysis pr PR data PR professionals PR survey press release press release quotes press release storytelling public relations research PR storytelling research storytelling storytelling study pr storytelling MORE
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis. MORE
21% said “AI/machine learning [for analysis] on the back end;”. If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. MORE
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Ron Torossian
JULY 28, 2017
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».
NewsWhip
MAY 10, 2018
In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data
Beyond PR
JUNE 28, 2018
For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights.
SeeDepth
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The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.
Shift Communications
JANUARY 31, 2017
cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?
Sword and the Script
OCTOBER 3, 2017
The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey.
Stephen Waddington
JUNE 20, 2017
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.
Stephen Waddington
MAY 23, 2018
These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data.
Media Bullseye
APRIL 20, 2017
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.
Media Bullseye
APRIL 11, 2017
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.
Shift Communications
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The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.
Media Bullseye
MARCH 21, 2017
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.
PR Daily
APRIL 18, 2018
Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.
Shift Communications
JULY 6, 2015
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.
David PR Group
AUGUST 8, 2016
According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.
TrendKite
JUNE 2, 2016
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.
Karen Freberg
JANUARY 12, 2018
I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).
Shift Communications
AUGUST 24, 2017
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.
Karen Freberg
MAY 7, 2017
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.
Cision
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In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends
Ishmael's Corner
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I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).
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Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.
Agility PR Solutions
SEPTEMBER 16, 2018
Analysis Public Relations professionCommunication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation.
Bad Pitch Blog
FEBRUARY 6, 2012
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.
Flack's Revenge
JULY 11, 2018
Campaign Analysis Public Relations Social Media Tech PR Technology brand advertising PR publicityThey huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face.
Cision
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Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation
AirPR
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Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”
Agility PR Solutions
SEPTEMBER 20, 2018
Analysis Public Relations professionStaying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business. Only 12 percent of Fortune 500 companies operating in 1955 survived to the year 2016.
Cision
OCTOBER 7, 2016
In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.
Agility PR Solutions
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Analysis Public Relations social mediaWhen you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important.
AirPR
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All About Tech big data data analysis Dell human experience self-actualization Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel.
Agility PR Solutions
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Analysis Public Relations profession
Agility PR Solutions
SEPTEMBER 11, 2018
Analysis Public Relations social mediaBlogging is one of the most effective tools that every business owner has right at their fingertips. You can establish your brand and publicize it at the same time. There is little in the way of personal marketing quite like blogging.
Sword and the Script
AUGUST 14, 2018
21% said “AI/machine learning [for analysis] on the back end;”. If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media.
Agility PR Solutions
SEPTEMBER 5, 2018
Analysis Public Relations trendsIn 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers.
Agility PR Solutions
SEPTEMBER 18, 2018
Analysis Public Relations trendsFor a company to be successful today, it will need to have a strong and positive company culture. When you are looking for ways to improve the culture of your organization, one standout option would be to hire a PR firm.
Agility PR Solutions
JULY 17, 2018
Analysis Public Relations media relationsWe’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free. Sign up now! Pitching stories is one of the essential skills of a PR professional.
Agility PR Solutions
AUGUST 21, 2018
Analysis Public Relations social mediaLaunched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users. On average, users under 25 spend around 32 minutes a day on Instagram, while those in older age groups spend more than 24 minutes per day.
Agility PR Solutions
AUGUST 1, 2018
Analysis Public Relations social mediaIf your brand isn’t using Instagram Stories yet, it’s time to start thinking about how you could be taking advantage of this incredibly popular content format. According to Instagram’s latest numbers, its Stories platform boasts 400 million daily users.
Agility PR Solutions
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Analysis Public Relations brandingIn today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller.
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NOVEMBER 19, 2017
Media Relations PR adjectives in news releases anecdotes in public relations anecdotes in storytelling business communications content analysis Corporate Speak vs. Storytelling Executive Quotes Lou Hoffman talk media relations news release news release analysis pr PR data PR professionals PR survey press release press release quotes press release storytelling public relations research PR storytelling research storytelling storytelling study pr storytelling
Agility PR Solutions
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Analysis Public Relations crisisEvery business owner must know what to do when they are in the middle of a public relations crisis. These are the kinds of things that can happen to literally any company at all.
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Analysis Public Relations crisisA PR department is extremely important for the sake of every company’s reputation.
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