Prowly

NOVEMBER 13, 2023

Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. The 2023 Guide appeared first on Prowly Magazine.

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Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

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Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Why is sentiment analysis important for PR teams? The post Onclusive Launches AI-Driven Global Sentiment Analysis appeared first on Onclusive.

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Onclusive

MARCH 8, 2024

Use this sentiment analysis tool to improve crisis management and protect brand health. Get real-time alerts and track long-term changes.

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Prowly

DECEMBER 6, 2023

Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

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NewsWhip

OCTOBER 1, 2024

They’ve delivered a number of features and updates to enhance the user experience, including enhanced collaboration, security, and analysis features. The post Q3 2024: Enhanced collaboration, security, and analysis features appeared first on Newswhip.

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Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online. PESTLE analysis best practices.

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Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? When it comes to PESTLE analysis, you can set up your social listening to track any PESTLE factor, including social trends, new technology, legislature, economic shifts, and more.

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Onclusive

SEPTEMBER 29, 2021

The post How a Global Non-Profit Uses Soundbite Analysis to Drive Success appeared first on Onclusive.

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Buzzstream

OCTOBER 10, 2024

I started this analysis with a list of more than 1500 sites I had received since the beginning of the year. That brings me to my last pricing analysis: digital PR. This analysis can help you understand the value of a link in your industry and whether it’s worth investing considerable time in your link-building efforts.

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Agility PR Solutions

AUGUST 14, 2024

To help enhance the calm and reduce the frantic paddling, we’re diving deep into the world of competitive intelligence and uncovering how to do […] The post Competitive intelligence unveiled: 6 steps for conducting a powerful landscape analysis appeared first on Agility PR Solutions.

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Prowly

DECEMBER 6, 2023

Sentiment analysis tools do just that – round up your brand mentions and analyze the sentiment behind them, doing the hard work so you can focus on the details. Today, we’re […] The post 20+ Top Sentiment Analysis Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

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Sword and the Script

JULY 23, 2024

If you enjoyed this post, you might also like: What PR does with a media placement counts as much as getting it Image credit: Unsplash and respective reports The post PR tips from a current analysis of 400,000 pitches and 4,000+ reporters appeared first on Sword and the Script.

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Agility PR Solutions

JULY 2, 2024

With so many players on the scene, your current […] The post Competitive benchmarking analysis: 4 steps to enhance your marketing efforts appeared first on Agility PR Solutions.

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PReview: A Blog by NewsVoir

AUGUST 27, 2024

In this article, we’ll explore these changes, uncover how PR practices, tools, and strategies have evolved, and identify the new […] The post How PR Has Changed in the Past 20 Years: A Comprehensive Analysis appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

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Agility PR Solutions

JULY 7, 2024

PR professionals are expected to monitor, maintain, and, ideally, protect an […] The post Using AI sentiment analysis to track your reputation—Benefits and best practices appeared first on Agility PR Solutions.

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Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. While AI offers undeniable benefits in data collection and analysis, it can’t replace the human touch.

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Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

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Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

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The Resolution Blog

NOVEMBER 27, 2019

The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […].

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Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

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Awario

JANUARY 18, 2023

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process.

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Agility PR Solutions

FEBRUARY 22, 2024

With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions. Asking for and analyzing it provides valuable insights for businesses.

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Agility PR Solutions

JANUARY 1, 2024

percent) was devoted […] The post 2023 social video analysis: Instagram Reels outperformed all other video content appeared first on Agility PR Solutions. When looking at the average amount of time U.S. adults spent on social media platforms in 2023, new research finds more than half of their time (56.5

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Landis PR

MAY 1, 2024

Invaluable… A competitive media analysis helps your agency’s team and your clients understand, compare and leverage competitors’ messaging and communications tactics. The analysis may also help you Photo courtesy of Pixabay develop or refine your public relations ROI reporting.

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Awario

AUGUST 12, 2021

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.

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Agility PR Solutions

JUNE 30, 2020

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].

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Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

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Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

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Ronn Torossian

OCTOBER 1, 2019

The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

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Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

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Agility PR Solutions

JUNE 6, 2022

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

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NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.

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Agility PR Solutions

APRIL 3, 2024

The research found that risk mitigation and risk analysis were the main areas that E&C programs prioritized over the past 12 months as […] The post Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis appeared first on Agility PR Solutions.

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Agility PR Solutions

MARCH 26, 2024

Impact: Media Briefings Go Next-Level with New AI-Powered Article Analysis Tool appeared first on Agility PR Solutions. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […] The post Speed.

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Ronn Torossian

JULY 28, 2017

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». Your clients and your audience deserve both.

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Agility PR Solutions

AUGUST 21, 2023

And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

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