Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley, Onclusive’s Global Sentiment Analysis leverages artificial intelligence to deliver automated insights around the tone of earned media coverage. Why is sentiment analysis important for PR teams?

Analysis 242

Analysis Measurement Engineering Analytics 242

Awario

NOVEMBER 19, 2020

Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

Analysis 90

Analysis Reputation How To 90

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Sentiment Analysis Social Listening Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Analysis 110

Analysis Social Media How To Brand 110

The Resolution Blog

NOVEMBER 27, 2019

The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […].

Analysis 120

Analysis Measurement Crisis Brand 120

Awario

DECEMBER 15, 2020

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

Analysis 139

Analysis Marketing 139

Agility PR Solutions

JUNE 30, 2020

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations social mediaWhether we like it or not, the coronavirus pandemic is happening and affecting everything. It’s a challenge to governments, healthcare systems, and markets. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us.

Analysis 98

Analysis Social Media Healthcare Government 98

Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Analysis 131

Analysis Social Media Media Strategy 131

Doctor Spin

JANUARY 2, 2021

Is your marketing analysis stupid? But understanding insights and getting your analysis right are two different challenges — especially in a digital first media landscape. So, what’s the ‘marketing analysis’ that follows from this insight?

Analysis 52

Analysis Viral YouTube Data 52

Awario

JUNE 10, 2020

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Analysis 131

Analysis Tools Social Media Brand 131

Awario

SEPTEMBER 28, 2020

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.

Analysis 82

Analysis 82

Brand24

OCTOBER 8, 2018

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Analysis 100

Analysis Social Media How To Brand 100

Awario

OCTOBER 13, 2020

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario

Analysis 96

Analysis Analytics Tools Consumer 96

Brand24

APRIL 20, 2019

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis

Analysis 64

Analysis Social Media Marketing Media 64

Awario

SEPTEMBER 14, 2020

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan

Analysis 82

Analysis Meeting Brand Branding 82

Awario

JUNE 15, 2020

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario

Analysis 79

Analysis Tools Consumer Social Media 79

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web.

Analysis 120

Analysis Web Brand Branding 120

PR Daily

APRIL 24, 2019

Many entry-level PR professionals have not taken a probability and statistics course in college and have little understanding of media evaluation and analysis. Because of that, PR professionals with measurement and data analysis skills will generally win higher salaries. The post Survey: Recruiters seek PR pros with metrics-analysis skills appeared first on PR Daily.

Analysis 130

Analysis Survey Analytics Data 130

Awario

AUGUST 27, 2020

The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite

Film 86

Film Analysis Social Media Tools 86

Ronn Torossian

JULY 28, 2017

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». The post Qualitative Analysis is Key to Creating Winning PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you have to choose between quality and quantity, always choose “both.”

Analysis 150

Analysis Policies Blogging Publicity 150

NewsWhip

MAY 10, 2018

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media DataWe look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform.

Analysis 88

Analysis Viral Facebook Data 88

The Resolution Blog

JANUARY 24, 2020

The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […].

Analysis 120

Analysis Measurement Publicity Blogging 120

Agility PR Solutions

SEPTEMBER 30, 2020

The post Data analysis deficiency: Two-thirds of organizations are failing to deliver real business impact appeared first on Agility PR Solutions.

Analysis 85

Analysis Analytics Data Report 85

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition! Discover potential partners or leads you can be working with using this competitive analysis tool.

Analysis 90

Analysis Tools Software Trends 90

Shift Communications

JANUARY 31, 2017

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people?

Analysis 100

Analysis Data Training Google 100

The Resolution Blog

JANUARY 24, 2020

A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth. First of all, you need to work out how sentiment analysis will be most useful for your organisation. In our recent podcast on sentiment analysis , Maya Koleva, Head of Insight at Commertric explains how the four-point scale is growing in popularity.

Analysis 120

Analysis Government Guidelines Examples 120

Axia PR

APRIL 3, 2019

A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. Download a complimentary template to help plan your PR campaign. You can also use this tool for communication, marketing, and public relations strategies as it helps identify which areas to focus on and helps improve communication methods. Communications

Analysis 48

Analysis Tools Strategy Communications 48

Shift Communications

DECEMBER 12, 2016

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. The statistical analysis shows a slight weak correlation, an R score of -0.14, which suggests that not only does trust not create social sharing, but could possibly inhibit it.

Data-Driven PR 96

Data-Driven PR Analysis Data B2C 96

Media Bullseye

APRIL 11, 2017

The standard approach to monitoring and analysis work is largely transferable from one company to the next. There are some industries that present additional challenges for monitoring and analysis work, either because they are highly technical, or they have a wide array of stakeholders and target audiences to consider, or they are global and operate in a number of countries, which adds to monitoring and analysis complexity.

Energy 85

Energy Analysis Industry Public Affairs 85

Media Bullseye

APRIL 20, 2017

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. The next challenge is setting up a monitoring and analysis program that is sufficiently broad that it captures what is needed—but doesn’t become a burden by bringing in too much irrelevant content.

Analysis 63

Analysis Tools Nonprofit Newspapers 63

Agility PR Solutions

OCTOBER 21, 2019

The post Are you using customer profile analysis? Modern consumers are well-informed with the easy availability of smartphones and internet connectivity—which has increased customer expectations and market competition, and has given rise to an abundance of data sets for companies across industries. In such a scenario, meeting the expectations of customers and enhancing their experiences at every touchpoint has become very difficult for […].

Analysis 78

Analysis Meeting Data Consumer 78

Sword and the Script

OCTOBER 3, 2017

The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up.

Survey 78

Survey Analysis B2B Content Marketing 78

Axia PR

JULY 10, 2018

Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience

Analysis 48

Analysis Strategy Tools Communications 48

Shift Communications

JULY 6, 2015

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. How do you solve the problem of machine-generated sentiment analysis gone awry? If you don’t have time to do an in-depth sentiment analysis, your best bet is not to report sentiment at all. This sort of sentiment analysis requires humans.

Analysis 131

Analysis Data-Driven PR Data How To 131

Agility PR Solutions

AUGUST 21, 2019

students, who typically return to school in mid-August, Agility PR Solutions’ Back to School media tracking analysis (for coverage between July 30 and August 12) noted an ongoing steep increase in weekly coverage volumes. The post The 2019 back-to-school homestretch—Agility’s analysis and media tracking appeared first on Agility PR Solutions. As we head into the final stretch of summer break for U.S.

Analysis 60

Analysis Study Media Trends 60

Beyond PR

JUNE 28, 2018

For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights. Beyond simple engagement metrics, social perception is a huge point of analysis that can’t be overlooked by PR and comms professionals.

Analysis 40

Analysis B2C Case Study B2B 40

Zignal Labs

OCTOBER 4, 2018

The post Why Sentiment Analysis is More Important Now Than Ever appeared first on Zignal Labs

Analysis 40

Analysis 40

Media Bullseye

MARCH 21, 2017

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. His segment on Civil Forfeitures is worth watching for information on a pretty concerning practice as much as it’s worth seeing him yell at a picture of Hugh Laurie for a solid minute. In season three, Oliver spent an episode discussing scientific studies and the problematic reporting of findings, especially on popular news programs.

Guidelines 72

Guidelines Analysis Measurement Study 72

PR Daily

APRIL 18, 2018

Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read. How can you improve your internal emails and guarantee you’re sending engaging messages? PoliteMail sorted through heaps of internal messages to find the answers.

Analysis 80

Analysis Internal International Software 80

Stephen Waddington

JUNE 20, 2017

This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.

Analysis 78

Analysis Creativity Publicity Public Affairs 78

Shift Communications

AUGUST 24, 2017

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. ” You need to know where your data comes from, know or encourage the testing of how accurate that data is, and understand what gaps exist that might bias the analysis. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.

Analysis 67

Analysis Data Enterprise Analytics 67