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Onclusive
NOVEMBER 3, 2021
In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game.
Onclusive
NOVEMBER 23, 2021
The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive. Gone are the days when business success was measured solely by profitability.
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Onclusive
NOVEMBER 4, 2021
Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives.
Onclusive
JANUARY 22, 2020
Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Why is sentiment analysis important for PR teams?
Frank Strong
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
Onclusive
NOVEMBER 10, 2021
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online.
Onclusive
NOVEMBER 17, 2021
Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? The next step is to sort through the information provided by your sentiment analysis, social listening and trend tracking.
Onclusive
SEPTEMBER 29, 2021
The post How a Global Non-Profit Uses Soundbite Analysis to Drive Success appeared first on Onclusive. The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits.
Brand24
MARCH 26, 2020
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Sentiment Analysis Social Listening Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis
Onclusive
MARCH 23, 2021
In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives.
Awario
JANUARY 28, 2021
Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study
PR Daily
SEPTEMBER 24, 2021
The value of NLU, the part of NLP that deals with computers’ ability to comprehend the structure and meaning of human language, to PR pros lies in its application to automated reasoning, machine translation, news-gathering, text categorization, and large-scale content analysis.
Agility PR Solutions
JUNE 6, 2022
An analysis of what AI can and can’t do appeared first on Agility PR Solutions. Analysis Public Relations contentIs AI the future of content marketing? It’s a question that many marketers have.
Agility PR Solutions
JUNE 30, 2020
The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations social mediaWhether we like it or not, the coronavirus pandemic is happening and affecting everything.
Awario
NOVEMBER 19, 2020
Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation
PeakMetrics Insights
AUGUST 25, 2022
Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide
Brand24
FEBRUARY 13, 2021
We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis?
Landis PR
SEPTEMBER 13, 2021
The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Below are the steps to writing a competitive media analysis.
Ronn Torossian
OCTOBER 1, 2019
The post News Analysis or Viral Marketing? Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.
Brand24
MARCH 19, 2019
Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools
Awario
AUGUST 12, 2021
Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth
Muck Rack
AUGUST 31, 2021
Meet the Muck Rack team: Get to know Katie Cooper, financial planning and analysis manager
Awario
DECEMBER 15, 2020
In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them
Brand24
APRIL 20, 2019
We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis
NewsWhip
APRIL 7, 2022
The post How to monitor your brand’s earned media in real time: Home Depot analysis appeared first on Newswhip.
Awario
JUNE 10, 2020
We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences
NewsWhip
APRIL 19, 2022
The post How comms teams can stay ahead with prediction: Home Depot analysis appeared first on Newswhip. In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time.
Brand24
OCTOBER 8, 2018
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis
Awario
SEPTEMBER 28, 2020
Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.
Prowly
NOVEMBER 22, 2020
Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web.
Awario
JUNE 15, 2020
Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario
Ronn Torossian
JULY 28, 2017
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». The post Qualitative Analysis is Key to Creating Winning PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you have to choose between quality and quantity, always choose “both.”
Agility PR Solutions
JULY 25, 2022
The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Today, technology buzzwords seem to get thrown around in team chats, emails, and even at the water cooler.
The Resolution Blog
JANUARY 24, 2020
The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.
Awario
OCTOBER 13, 2020
Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario
Awario
SEPTEMBER 14, 2020
Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan
5W PR
JANUARY 21, 2021
Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future.
NewsWhip
MAY 10, 2018
In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media DataWe look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform.
PR Daily
APRIL 24, 2019
Many entry-level PR professionals have not taken a probability and statistics course in college and have little understanding of media evaluation and analysis. Because of that, PR professionals with measurement and data analysis skills will generally win higher salaries. The post Survey: Recruiters seek PR pros with metrics-analysis skills appeared first on PR Daily.
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