The Benefits of Sentiment Analysis

Brand24

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Survey: Recruiters seek PR pros with metrics-analysis skills

PR Daily

Many entry-level PR professionals have not taken a probability and statistics course in college and have little understanding of media evaluation and analysis. Because of that, PR professionals with measurement and data analysis skills will generally win higher salaries.

How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».

Template: SWOT analysis for communication strategy

Axia PR

A SWOT analysis is a business tool that identifies an organization's strengths, weaknesses, opportunities, and threats. Download a complimentary template to help plan your PR campaign.

5 Competitor Analysis Tools You Need to Beat Your Competition

Critical Mention

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. But without competitor analysis tools you simply can’t achieve this. We have five competitor analysis tools that’ll help you stay ahead of your competition!

Why Sentiment Analysis is More Important Now Than Ever

Zignal Labs

The post Why Sentiment Analysis is More Important Now Than Ever appeared first on Zignal Labs

Why Social Analysis Is Essential to PR

Beyond PR

For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey.

Template: Target audiences analysis for communication strategy

Axia PR

Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience

Fake News: A Data-Driven Analysis

Shift Communications

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?

Key insights from PoliteMail’s analysis of 200 million internal comms emails

PR Daily

Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

An analysis of the impact of AI on skills in PR

Stephen Waddington

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

TrendKite

Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

Improve Crisis Messaging through Deeper Social Media Analysis

David PR Group

According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.

Without Honest Analysis, PR Measurement Is Meaningless

Mindful Marketing

The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.

Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.

Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).

Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

Karen Freberg

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.

As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions

Shift Communications

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.

Debunking the myth of “free” in public relations

Agility PR Solutions

Analysis Public Relations professionEvery once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients.

Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

7 tricky questions reporters will ask—and how to answer them

Agility PR Solutions

Analysis Public Relations media relationsReporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question.

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The Trump-Clinton Enthusiasm Gap is Real

Cision

In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends

Tips for dealing with imminent negative business reviews

Agility PR Solutions

Analysis Public Relations brandingIt goes without saying that no modern business is immune to negative reviews. Nowadays, thanks to social media and different review sites, customers are allowed to express their opinion and give feedback about a product or a service.

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GoT PR: How Starbucks’ cup cameo stole the spotlight—and the conversation

Agility PR Solutions

Analysis Public Relations measurementSpoiler alert: Caution, “Game of Thrones” fans who are not caught up to and including season 8, episode 4, here be spoilers! Going into a recent episode, “Game of Thrones” fans were primed for big developments in the aftermath of the Battle of Winterfell.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Analysis Public Relations media relationsMost PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”

GoT PR—the communication styles of six Iron Throne contenders

Agility PR Solutions

Analysis Public Relations trendsThe long-awaited finale of Game of Thrones is coming.

Which traditional marketing tactics are still effective today?

Agility PR Solutions

Analysis Public Relations professionEven though we are in the age of digital marketing, traditional marketing is not dead—and we are glad it’s not. The massive success of many companies in different industries can witness to that fact.

Uber embroiled in alarming PR crisis—and the time to act is now

Agility PR Solutions

Analysis Public Relations crisisOnce again, Uber has become embroiled in a tragedy it had no control over.

How social media makes PR strategy more influential

Agility PR Solutions

Analysis Public Relations social mediaSocial media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers.

The ultimate guide to generating branded content

Agility PR Solutions

Analysis Public Relations contentImagine a situation: you invited your best friend to dinner but he said that he has to work. No big deal, right? So you invite another person to dinner.

6 surefire tips for maximizing the value of PR placements

Agility PR Solutions

Analysis Public Relations contentThe big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between “persistent” and “pest,” your PR placement has seen the light of day. Huzzah! (I