How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Qualitative Analysis is Key to Creating Winning PR

Ron Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».

What goes viral on Facebook? April 2018 analysis

NewsWhip

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

Why Sentiment Analysis is More Important Now Than Ever

Zignal Labs

The post Why Sentiment Analysis is More Important Now Than Ever appeared first on Zignal Labs

Without Honest Analysis, PR Measurement Is Meaningless

SeeDepth

The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.

Why Social Analysis Is Essential to PR

Beyond PR

For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights.

Fake News: A Data-Driven Analysis

Shift Communications

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?

Template: Target audiences analysis for communication strategy

Axia PR

Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.

Key insights from PoliteMail’s analysis of 200 million internal comms emails

PR Daily

Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.

An analysis of the impact of AI on skills in PR

Stephen Waddington

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.

Improve Crisis Messaging through Deeper Social Media Analysis

David PR Group

According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

TrendKite

Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).

As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions

Shift Communications

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

Karen Freberg

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.

Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).

The Trump-Clinton Enthusiasm Gap is Real

Cision

In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends

5 common marketing mistakes that cost businesses dearly

Agility PR Solutions

Analysis Public Relations professionNearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.

Local 134

Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

Best practices for making bad publicity better

Agility PR Solutions

Analysis Public Relations crisis

4 classic tips for protecting your company’s public image

Agility PR Solutions

Analysis Public Relations brandingWith the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […].

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

Analysis: Too many organizations focus on what they want to say versus what the audience needs to hear, and then wonder why no one is reading, listening or subscribing. Analysis: This is a long-standing challenge in B2B marketing because of the account management sales model.

B2B 142

Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Analysis Public Relations brandingYour reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.

How today’s multicultural audience defines new age media patterns

Agility PR Solutions

Analysis Public Relations brandingAmerica’s multicultural audiences are on the leading edge of tech adoption. From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve.

6 tips for revamping your business’ online strategy

Agility PR Solutions

Analysis Public Relations brandingTo make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before.

5 strategic tips for marketing your brand to Millennials

Agility PR Solutions

Analysis Public Relations brandingBy 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S.

Brand 130

Why People Believe Brands Should or Should Not Take a Political Stand

Sword and the Script

You can read about the entire study here , and presentation with all the charts, analysis and demographics is available for download in PDF format from SlideShare. It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone.

Brand 118

Prove Press Release Success With These 3 Key Factors

Cision

Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.

Should brands take a public stand on politics? New research reveals a new outlook.

Agility PR Solutions

Analysis Public Relations trendsIt’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

A tale of two PR crisis responses—why only one of them worked

Agility PR Solutions

Analysis Public Relations crisisTwo companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees.

Influencing the way you work with influencers—a cautionary tale

Agility PR Solutions

Analysis Public Relations influencersFor Millennials and Gen Z-ers alike, building and maintaining a personal “brand” reputation on social media has undoubtedly become a daily priority none of us saw coming.

3 powerful tips for managing a global PR program

Agility PR Solutions

Analysis Public Relations professionWhen I started working in PR, I didn’t own a smartphone. The first firm I worked for only had desktop computers, not laptops. Now, we’re more connected than ever.

Video 106

Study: The Dark Side of the Gig Economy

Cision

Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation

Study 199

How philanthropy and PR—a seemingly unlikely mix—are finding common ground

Agility PR Solutions

Analysis Public Relations brandingPublic relations and philanthropy may seem a bit counterintuitive. However, with the rise of savvy nonprofits, social enterprise and corporate social responsibility, there is room for philanthropy and purpose in the public relations world.

How to Drive PR Decisions with Data

AirPR

Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

Data 255

PR rebranding—here’s your guide to a successful brand reboot

Agility PR Solutions

Analysis Public Relations brandingA company’s brand is the image it shows to the public. With things moving so quickly, sometimes we need to take a step back and revisit the message we are sharing with the world.

Brand 113

Holiday outreach time is here—are your links ready? 

Agility PR Solutions

Analysis Public Relations marketingEven though Halloween was just a couple of weeks ago, the shift into the holiday season has already begun. According to a recent Forbes article, holiday shopping’s center of gravity has shifted to November.