How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».

What goes viral on Facebook? April 2018 analysis

NewsWhip

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

Without Honest Analysis, PR Measurement Is Meaningless

Mindful Marketing

The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.

Why Sentiment Analysis is More Important Now Than Ever

Zignal Labs

The post Why Sentiment Analysis is More Important Now Than Ever appeared first on Zignal Labs

Why Social Analysis Is Essential to PR

Beyond PR

For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey.

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Template: Target audiences analysis for communication strategy

Axia PR

Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Key insights from PoliteMail’s analysis of 200 million internal comms emails

PR Daily

Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.

An analysis of the impact of AI on skills in PR

Stephen Waddington

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

TrendKite

Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

Improve Crisis Messaging through Deeper Social Media Analysis

David PR Group

According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.

Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).

As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions

Shift Communications

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

Karen Freberg

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.

Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).

The Trump-Clinton Enthusiasm Gap is Real

Cision

In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends

Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

4 easy steps to energize your PR in the new year

Agility PR Solutions

Analysis Public Relations professionIn today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success.

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7 actionable ways to build hype for your brand’s next event

Agility PR Solutions

Analysis Public Relations trendsWhen your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.

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The most important media relations skill for 2019? Empathy

Agility PR Solutions

Analysis Public Relations media relationsEven before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

2019 lesson plans—what these three PR crises taught us last year

Agility PR Solutions

Analysis Public Relations crisisA company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public.

The beginner’s guide to segmenting audiences for better PR results

Agility PR Solutions

Analysis Public Relations brandingKnowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand?

10 biggest content marketing trends for 2019

Agility PR Solutions

Analysis Public Relations contentThe world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material.

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2019 reading list—10 books to check out before entering media relations

Agility PR Solutions

Analysis Public Relations media relationsThousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world.

Marketing strategies for building a ranking article in 2019

Agility PR Solutions

Analysis Public Relations contentBuilding content with all the ingredients to rank highly isn’t a simple process—but with a solid understanding of marketing strategies, content writers won’t have to go it alone. All too often, well-written content is unable to rank strongly on Google.

AI’s infiltration and other 2019 trends comms pros need to know

Agility PR Solutions

Analysis Public Relations trendsInnovation, across all verticals, has fueled significant growth in the tech industry.

Prove Press Release Success With These 3 Key Factors

Cision

Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.

Media relations mentoring—6 common interview mistakes to avoid

Agility PR Solutions

Analysis Public Relations media relationsWhile it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field.

4 tips for using journalist’s methods to secure more media coverage 

Agility PR Solutions

Analysis Public Relations media relationsThere are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way.

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Comms in 2019—how content marketing can grow your business

Agility PR Solutions

Analysis Public Relations contentYour brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page.

5 common marketing mistakes that cost businesses dearly

Agility PR Solutions

Analysis Public Relations professionNearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.

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Best practices for making bad publicity better

Agility PR Solutions

Analysis Public Relations crisis

Is the PR Industry Lagging Behind Other Marketing Sectors in Data Analysis?

Flack Me

Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step