A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».

Without Honest Analysis, PR Measurement Is Meaningless

Mindful Marketing

The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.

What goes viral on Facebook? April 2018 analysis

NewsWhip

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data

Why Sentiment Analysis is More Important Now Than Ever

Zignal Labs

The post Why Sentiment Analysis is More Important Now Than Ever appeared first on Zignal Labs

Fake News: A Data-Driven Analysis

Shift Communications

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey.

Survey 101

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.

Template: Target audiences analysis for communication strategy

Axia PR

Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience

An analysis of the impact of AI on skills in PR

Stephen Waddington

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Key insights from PoliteMail’s analysis of 200 million internal comms emails

PR Daily

Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals

TrendKite

Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

Improve Crisis Messaging through Deeper Social Media Analysis

David PR Group

According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.

Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).

As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions

Shift Communications

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.

Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

Karen Freberg

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Analysis Public Relations media relationsMost PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”

Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

The Trump-Clinton Enthusiasm Gap is Real

Cision

In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends

The in crowd—5 tips for creating a sphere of influence

Agility PR Solutions

Analysis Public Relations influencersDo you see your competitors in the news and wonder why it isn’t you? It’s time to be in the spotlight. Wondering how? With an all-around PR plan, you’ll be on your way to becoming a star player in your industry that everyone comes to for news they can use.

Why influencers ignore your emails—and what to do about it

Agility PR Solutions

Analysis Public Relations influencersThe rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

Analysis Public Relations media relationsMore than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed.

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Analysis Public Relations contentConsumer market research is an essential tool to build and differentiate brands and drive innovation.

How the Fyre Festival ignited debate about influencer accountability

Agility PR Solutions

Analysis Public Relations influencersNetflix and Hulu recently released documentary bringing to light the events and people surrounding the disastrous Fyre Festival in 2017.

Ethics 143

Are press releases still relevant—or are they obsolete relics?

Agility PR Solutions

Analysis Public Relations media relationsPress release addiction is a serious epidemic. PR pros recommend them because they’re a staple of our industry, marketing departments long for them and executives demand them.

4 trends to inspire healthcare PR pros in 2019

Agility PR Solutions

Analysis Public Relations professionWhile there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019.

Five tips for working with your PR writer

Agility PR Solutions

Analysis Public Relations contentAs a PR writer, I often ghostwrite bylined articles for clients. These articles typically involve interviewing the CEO or another thought leader at the company so I can gather information for a first draft.

Gucci’s sweater crisis perpetuates fashion PR embarrassments

Agility PR Solutions

Analysis Public Relations crisisIt’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image.

How dark social is changing everything we know about social marketing

Agility PR Solutions

Analysis Public Relations social mediaDark social is changing everything we know about social media marketing. Are you ready to join the dark side? In the early 2010s, social media sharing became the most powerful content distribution tool for marketers everywhere.

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Analysis Public Relations media relationsEven before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

Why metrics matter—and how they can shape your brand for success

Agility PR Solutions

Analysis Public Relations measurementIn today’s environment, marketers and communicators are constantly tasked with quantifying their ROI. All campaigns and marketing efforts must be justified in order to allocate budgets.

Is the PR Industry Lagging Behind Other Marketing Sectors in Data Analysis?

Flack Me

Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step

Why live video makes sense for a brand’s crisis response

Agility PR Solutions

Analysis Public Relations crisisAsk any CEO, president or executive what one of their greatest fears is, and you are guaranteed to hear public crisis. It’s that proverbial Sword of Damocles that seems to looms large over all companies.

Crisis 101