Online PR analysis listening monitoring social media strategy strategy templateDownload the PDF of the Social Media Strategy Template here. MORE
The follow through analysis is essential to judging the efficacy of any plan. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers. MORE
Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. MORE
In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends MORE
For example, according to Cision’s share of voice analysis for Super Bowl 50 , Mountain Dew came in second among soft drink brands. Best Practices Featured social media social media analysis MORE
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». MORE
cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be? MORE
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally. MORE
In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. MORE
It’s the analysis of – and action based on – the data that really matters. Creating Coverage Books (without analysis reports) – Media monitoring does not = PR analytics. By Seedepth. MORE
Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust. MORE
Marketing Mix Media Modeling is a statistical analysis designed to estimate the impact of a brand’s future marketing efforts. Insights Featured Media Monitoring Media Analysis monitoring measurement insights cision communications cloudAs marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. MORE
A Harvard Business Review article conducted featured meta-analysis of social media and its impact on business. Featured Social Media Media Monitoring Media Analysis Best Practices Trends branding content strategy campaigns insights sentiment social sentiment MORE
How about staying ahead of coming challenges using predictive analysis to get a glimpse into the future? Featured Media Analysis insights acquisition bulletin intelligence executive briefingLast week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast. MORE
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans. MORE
Featured Media Research Media Monitoring Media Analysis Best Practices Trends media research insights Listening sentiment brand sentimentYour phone, its apps and your favorite brands are listening to you right now, whether you know it or not. MORE
John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. Guest Post by Jen Zingsheim. Hello folks! MORE
When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. MORE
The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. MORE
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses. MORE
The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett. MORE
But this type of analysis isn’t realistic. Invest In Analysis. Thought Leadership Analysis Data measurement public relations roi success*This article was provided by Cision , a PRSA partner. MORE
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports. MORE
All About Tech big data data analysis Dell human experience self-actualization Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. MORE
Featured Media Analysis Content Marketing Blog Trends Media press release distribution journalists targeting press releases audience MORE
Digital Strategy Marketing/PR Strategy brand awareness Digital Marketing strategy trust website analysisIn today’s digital world, it is imperative for every brand – businesses and individual thought leaders alike – to have a strong online presence. Well-developed and high performing websites. The post 6 Reasons Why Website Performance Matters appeared first on Stern Strategy Group. MORE
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. MORE
Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation MORE
According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis. MORE
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not. MORE
Featured Media Research Media Analysis Trends media trends State of the Media livestreamReported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. MORE
Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timelineAt a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. MORE
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. MORE
Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step MORE
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. MORE
I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). MORE
PR Education big data big data 101 big data for PR content content creation content marketing content marketing strategy Content Strategy content targeting content tips creating content data data analysis optimize content owned content quality contentEarlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. MORE
Campaign Analysis Current Affairs In the News Politics Social MediaJournalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. MORE
Featured Media Research Media Analysis Best Practices Events public relations customer service targeting insights loyalty personalization crafting campaigns identifying influencers MORE
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis. MORE
Analysis Related Topics Shift Communications
JANUARY 31, 2017
cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?
Shift Communications
DECEMBER 12, 2016
The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.
Shift Communications
JULY 6, 2015
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.
Cision
DECEMBER 20, 2016
Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation
Cision
JANUARY 24, 2017
Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.
Cision
APRIL 5, 2017
A Harvard Business Review article conducted featured meta-analysis of social media and its impact on business. Featured Social Media Media Monitoring Media Analysis Best Practices Trends branding content strategy campaigns insights sentiment social sentiment
TrendKite
JUNE 2, 2016
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.
Cision
OCTOBER 12, 2016
In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends
Bad Pitch Blog
FEBRUARY 6, 2012
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.
The Proactive Report
MAY 8, 2017
Online PR analysis listening monitoring social media strategy strategy templateDownload the PDF of the Social Media Strategy Template here.
Cision
APRIL 10, 2017
Featured Media Research Media Analysis Best Practices Events public relations customer service targeting insights loyalty personalization crafting campaigns identifying influencers
Cision
MARCH 21, 2017
Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.
Shift Communications
AUGUST 24, 2017
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.
Cision
MARCH 29, 2017
Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timelineAt a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.
Stephen Waddington
JUNE 20, 2017
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.
Cision
MAY 12, 2017
Marketing Mix Media Modeling is a statistical analysis designed to estimate the impact of a brand’s future marketing efforts. Insights Featured Media Monitoring Media Analysis monitoring measurement insights cision communications cloudAs marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data.
Ishmael's Corner
AUGUST 26, 2014
I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).
Cision
MARCH 28, 2017
How about staying ahead of coming challenges using predictive analysis to get a glimpse into the future? Featured Media Analysis insights acquisition bulletin intelligence executive briefingLast week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast.
Cision
APRIL 5, 2017
Featured Media Research Media Analysis Trends media trends State of the Media livestreamReported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.
AirPR
FEBRUARY 3, 2015
All About Tech big data data analysis Dell human experience self-actualization Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel.
PR 20/20
AUGUST 27, 2015
Industry Data AnalysisThis is the first in a series of university spotlights, highlighting how higher education is bridging the marketing talent gap.
Cision
OCTOBER 7, 2016
In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.
AirPR
OCTOBER 12, 2016
Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”
Ron Torossian
JULY 28, 2017
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».
SeeDepth
OCTOBER 25, 2016
It’s the analysis of – and action based on – the data that really matters. Creating Coverage Books (without analysis reports) – Media monitoring does not = PR analytics. By Seedepth.
Cision
APRIL 13, 2017
Featured Media Analysis Content Marketing Blog Trends Media press release distribution journalists targeting press releases audience
AirPR
AUGUST 10, 2016
PR Education big data big data 101 big data for PR content content creation content marketing content marketing strategy Content Strategy content targeting content tips creating content data data analysis optimize content owned content quality contentEarlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success.
Cision
FEBRUARY 22, 2016
For example, according to Cision’s share of voice analysis for Super Bowl 50 , Mountain Dew came in second among soft drink brands. Best Practices Featured social media social media analysis
Waxing UnLyrical
MAY 29, 2013
John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. Guest Post by Jen Zingsheim. Hello folks!
Stern + Associates
MARCH 21, 2017
Digital Strategy Marketing/PR Strategy brand awareness Digital Marketing strategy trust website analysisIn today’s digital world, it is imperative for every brand – businesses and individual thought leaders alike – to have a strong online presence. Well-developed and high performing websites. The post 6 Reasons Why Website Performance Matters appeared first on Stern Strategy Group.
Flack's Revenge
DECEMBER 2, 2015
Campaign Analysis Current Affairs In the News Politics Social MediaJournalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp.
PRSay
JULY 6, 2016
But this type of analysis isn’t realistic. Invest In Analysis. Thought Leadership Analysis Data measurement public relations roi success*This article was provided by Cision , a PRSA partner.
Media Bullseye
APRIL 20, 2017
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.
Waxing UnLyrical
JUNE 26, 2013
The follow through analysis is essential to judging the efficacy of any plan. Business Guest Posts Marketing Measurement Public Relations angie picardo data analysis metrics Guest Post by Angie Picardo. There are many competent, successful business owners who are afraid of numbers.
Media Bullseye
APRIL 11, 2017
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.
Media Bullseye
MARCH 21, 2017
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.
Karen Freberg
MAY 7, 2017
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.
AirPR
OCTOBER 5, 2016
When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.
PR 20/20
NOVEMBER 17, 2015
Strategy Analytics Data AnalysisThe term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used?
Flack Me
AUGUST 12, 2016
Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step
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