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Managing Corporate Reputation with PESTLE Analysis

Onclusive

In this webinar, we’ll speak with Kantar Reputation Intelligence about the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis as a corporate reputation management tool and share tips for using media monitoring and social listening to get ahead of the game.

Analysis 370
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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

The post How to Manage Corporate Reputation with PESTLE Analysis appeared first on Onclusive. Gone are the days when business success was measured solely by profitability.

Analysis 397
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PESTLE analysis: a new tool for your PR toolkit

Onclusive

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! What is PESTLE analysis? PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives.

Analysis 370
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Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . Why is sentiment analysis important for PR teams?

Analysis 376
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The evolution of the greenwashing discussion: a media analysis

Onclusive

Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved. Our analysis shows that greenwashing discussion about these two brands grew on social media before earning widespread mainstream news coverage.

Analysis 195
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] - Sword and the Script

Frank Strong

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Analysis 355
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How to use social media sentiment analysis?

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Sentiment Analysis Social Listening Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Analysis 157
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The ultimate guide to competitor analysis (with template)

Awario

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process

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PR measurement: Sentiment analysis explained

The Resolution Blog

The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. Sentiment is a crucial part of measuring Public Relations. It’s the process of understanding if a brand is being described in a positive or negative light.

Analysis 156
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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. There are many PESTLE analysis templates available online.

Analysis 195
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Using media monitoring and social listening for PESTLE analysis

Onclusive

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? The next step is to sort through the information provided by your sentiment analysis, social listening and trend tracking.

Analysis 195
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How machine learning is making an impact on media analysis

PR Daily

The value of NLU, the part of NLP that deals with computers’ ability to comprehend the structure and meaning of human language, to PR pros lies in its application to automated reasoning, machine translation, news-gathering, text categorization, and large-scale content analysis.

Analysis 199
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How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

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Coronavirus on social media: A social listening analysis

Agility PR Solutions

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Analysis Covid-19 Public Relations social mediaWhether we like it or not, the coronavirus pandemic is happening and affecting everything.

Analysis 167
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Elon Musk: reputation analysis

Awario

Elon Musk is the representation of a modern billionaire — and he carefully creates his public image. But how popular is he really? And does his online reputation depend on his social media presence? We analyzed Elon Musk's online reputation to answer these questions

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Is AI the future of content marketing? An analysis of what AI can and can’t do

Agility PR Solutions

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. Analysis Public Relations contentIs AI the future of content marketing? It’s a question that many marketers have.

Analysis 179
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What to Highlight in PR Measurement Analysis and Reports

Onclusive

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives.

Analysis 195
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What is sentiment analysis and how to do it by yourself

Brand24

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis?

Analysis 172
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JK Rowling online reputation analysis

Awario

Why does the Internet hate JK Rowling? And does it really? We analyze the online reputation of the Harry Potter author and show how to check your own online reputation

Analysis 100
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A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Analysis 158
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8 of the best social media competitor analysis tools for 2021 (+3 new)

Awario

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

Analysis 176
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How Coca-Cola rules Christmas marketing: campaigns analysis

Awario

In this article, I analyze four years of Coca-Cola's Christmas marketing campaigns and attempt to figure out what makes them so successful and what marketers can learn from them

Analysis 176
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Meet the Muck Rack team: Get to know Katie Cooper, financial planning and analysis manager

Muck Rack

Meet the Muck Rack team: Get to know Katie Cooper, financial planning and analysis manager

Analysis 148
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How to Write a Competitive Media Analysis

Landis PR

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. Below are the steps to writing a competitive media analysis.

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News Analysis or Viral Marketing? Staying Relevant in PR

Ronn Torossian

The post News Analysis or Viral Marketing? Within the public relations industry, staying relevant and fresh can present an ongoing challenge for businesses looking to improve their image. Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

Analysis 170
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Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Analysis 173
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The Benefits of Sentiment Analysis

Brand24

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis

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Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

Prowly

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web.

Analysis 262
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A Complete Guide To Sentiment Analysis

PeakMetrics Insights

Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide

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How To Use Social Media Sentiment Analysis

Brand24

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis

Analysis 107
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How to monitor your brand’s earned media in real time: Home Depot analysis

NewsWhip

The post How to monitor your brand’s earned media in real time: Home Depot analysis appeared first on Newswhip.

Analysis 158
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Sentiment Analysis: What is it and how does it work?

Awario

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it And as buzzwords go, it's a concept that's very often misunderstood.

Analysis 113
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How comms teams can stay ahead with prediction: Home Depot analysis

NewsWhip

The post How comms teams can stay ahead with prediction: Home Depot analysis appeared first on Newswhip. In the first blog of our series that uses Home Depot as a guide for how brands can utilize NewsWhip Spike, we demonstrated how to monitor earned media about your brand in real time.

Analysis 148
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Audience analysis: What is it and how to do it?

Awario

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario

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Trending in 2023: AI technology and the importance of human roles in modern media analysis

Medianet Australia

Insights and Analysis FeaturedAI is by far the talk of 2023 with discussions flooding LinkedIn and online conversation. The presence of AI technology has increased exponentially as of late. Particularly with the release of ChatGPT which has almost single-handedly put AI back in the spotlight.

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BMW vs. Audi: A brand race [social listening analysis]

Awario

Audi and BMW are the two German car manufacturers that have conquered the most consumer hearts worldwide. We took a look at the brand rivalry through our own social media monitoring and analytics tool Awario

Analysis 120
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What goes viral on Facebook? April 2018 analysis

NewsWhip

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media DataWe look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform.

Analysis 110
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Survey: Recruiters seek PR pros with metrics-analysis skills

PR Daily

Many entry-level PR professionals have not taken a probability and statistics course in college and have little understanding of media evaluation and analysis. Because of that, PR professionals with measurement and data analysis skills will generally win higher salaries. The post Survey: Recruiters seek PR pros with metrics-analysis skills appeared first on PR Daily.

Analysis 140
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Qualitative Analysis is Key to Creating Winning PR

Ronn Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». The post Qualitative Analysis is Key to Creating Winning PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you have to choose between quality and quantity, always choose “both.”

Analysis 150
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A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage

The Resolution Blog

The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. We’ve all heard the saying “any publicity is good publicity”, but anyone working in PR knows this couldn’t be further from the truth.

Analysis 156