INDUSTRY INSIGHTS YOUR PEERS ARE READING
Analysis Public Relations brandingKnowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand? MORE
The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. MORE
These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data. MORE
Analysis Public Relations contentBuilding content with all the ingredients to rank highly isn’t a simple process—but with a solid understanding of marketing strategies, content writers won’t have to go it alone. All too often, well-written content is unable to rank strongly on Google. MORE
In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends MORE
Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth. MORE
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». MORE
cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be? MORE
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis MORE
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally. MORE
Analysis Public Relations media relationsWhile it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field. MORE
Analysis Public Relations media relationsThere are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way. MORE
Analysis Public Relations crisis MORE
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans. MORE
The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. MORE
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses. MORE
Analysis Public Relations professionIn today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. MORE
Analysis Public Relations trendsInnovation, across all verticals, has fueled significant growth in the tech industry. MORE
The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett. MORE
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports. MORE
Analysis Public Relations contentYour brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page. MORE
I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ). MORE
Analysis Public Relations media relationsThousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world. MORE
Analysis Public Relations media relationsEven before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. MORE
Analysis Public Relations crisisA company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. MORE
Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience MORE
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh. MORE
In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data MORE
Analysis Public Relations professionNearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies. MORE
According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis. MORE
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not. MORE
Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read. MORE
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington. MORE
Analysis Public Relations trendsWhen your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. MORE
Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step MORE
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs. MORE
For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights. MORE
I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start). MORE
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis. MORE
Analysis Public Relations contentThe world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material. MORE
Analysis Related Topics Brand24
OCTOBER 8, 2018
Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online. Social Listening Social Media Social Media Marketing sentiment analysis sentiment analysis tools social media social media sentiment analysis
Ronn Torossian
JULY 28, 2017
If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».
NewsWhip
MAY 10, 2018
In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. Communications & PR Digital Journalism April 2018 Facebook analysis social media analytics Social Media Data
Mindful Marketing
JULY 29, 2015
The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.
Zignal Labs
OCTOBER 4, 2018
The post Why Sentiment Analysis is More Important Now Than Ever appeared first on Zignal Labs
Beyond PR
JUNE 28, 2018
For analysis purposes, automating reporting to categorize mentions, engagements and top authors by company, product, messages and any other preferred category help to save time and gain targeted insights.
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Sword and the Script
OCTOBER 3, 2017
The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey.
Axia PR
JULY 10, 2018
Download a complimentary template to help plan your public relations campaign. Identifying all your organization’s target audiences is a key step during your communication planning. Target audiences are part of your PR plan’s inputs. You can use this tool for communication, marketing, and PR strategies because it helps identify what specific audiences need to improve your company’s communication methods. Earned media Communication Strategy Target Audience
Media Bullseye
APRIL 20, 2017
Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.
Media Bullseye
APRIL 11, 2017
The standard approach to monitoring and analysis work is largely transferable from one company to the next. Sentiment analysis is one of the most commonly used baseline measurements. Expertise in the industry should be paired with language fluency to get the most comprehensive analysis.
Shift Communications
DECEMBER 12, 2016
The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.
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PR Daily
APRIL 18, 2018
Here are three things you can learn from PoliteMail’s 2017 benchmark data analysis of 200 million internal emails: The latest trends in mobile email. Email is a wonderful tool for communicators as long as it’s actually being read.
Stephen Waddington
JUNE 20, 2017
This analysis is a wake-up call,” said Karen Strauss. The post Analysis spotlights need for greater public engagement in creative process appeared first on Stephen Waddington.
Media Bullseye
MARCH 21, 2017
If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.
Shift Communications
JULY 6, 2015
One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.
Stephen Waddington
MAY 23, 2018
These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. The exercise was highly subjective – hence so is the analysis and interpretation of the data.
TrendKite
JUNE 2, 2016
Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.
David PR Group
AUGUST 8, 2016
According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.
Karen Freberg
JANUARY 12, 2018
I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).
Shift Communications
AUGUST 24, 2017
Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.
Karen Freberg
MAY 7, 2017
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.
Ishmael's Corner
AUGUST 26, 2014
I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).
Cision
OCTOBER 12, 2016
In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends
Bad Pitch Blog
FEBRUARY 6, 2012
We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.
Agility PR Solutions
JANUARY 13, 2019
Analysis Public Relations professionIn today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success.
Agility PR Solutions
JANUARY 15, 2019
Analysis Public Relations trendsWhen your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.
Agility PR Solutions
DECEMBER 13, 2018
Analysis Public Relations media relationsEven before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.
Agility PR Solutions
JANUARY 6, 2019
Analysis Public Relations crisisA company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public.
Agility PR Solutions
JANUARY 7, 2019
Analysis Public Relations brandingKnowing your audience is the core of any successful business. It answers all of the most important questions, like: How do we attract people to our website? Who is going to buy our product or service? How do we make people trust our brand?
Agility PR Solutions
NOVEMBER 18, 2018
Analysis Public Relations contentThe world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material.
Agility PR Solutions
JANUARY 1, 2019
Analysis Public Relations media relationsThousands of job applicants will begin angling for their first position in media relations. University taught them all of the textbook basics, but that only offers a very limited experience in a vacuum unaffected by daily changes in our world.
Agility PR Solutions
JANUARY 14, 2019
Analysis Public Relations contentBuilding content with all the ingredients to rank highly isn’t a simple process—but with a solid understanding of marketing strategies, content writers won’t have to go it alone. All too often, well-written content is unable to rank strongly on Google.
Agility PR Solutions
JANUARY 9, 2019
Analysis Public Relations trendsInnovation, across all verticals, has fueled significant growth in the tech industry.
Cision
JANUARY 24, 2017
Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.
Agility PR Solutions
DECEMBER 18, 2018
Analysis Public Relations media relationsWhile it is often a satisfying and rewarding career, sometimes public relations can be like river dancing through a mine field.
Agility PR Solutions
NOVEMBER 25, 2018
Analysis Public Relations media relationsThere are a lot of skills public relations pros can learn from journalists. One key takeaway is incorporating human interest in your story. That personal touch can go a long way.
Agility PR Solutions
JANUARY 3, 2019
Analysis Public Relations contentYour brand can use content marketing to reach a huge and dedicated audience online. Social media platforms are great places to post interesting content and entice new fans to connect with your page.
Agility PR Solutions
NOVEMBER 7, 2018
Analysis Public Relations professionNearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.
Agility PR Solutions
OCTOBER 24, 2018
Analysis Public Relations crisis
Flack Me
AUGUST 12, 2016
Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step
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