Qualitative Analysis is Key to Creating Winning PR

Ron Torossian

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ».

Without Honest Analysis, PR Measurement Is Meaningless


The issue in PR isn’t that professionals don’t have the ability to gather and view data, but rather that the analysis has rarely included a deep dive into what worked – and what didn’t – and why. By Christine Perkett.

Fake News: A Data-Driven Analysis

Shift Communications

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. What’s the impact of fake news? Is it as big a problem as people make it out to be?

What is Data-Driven PR, Part 6: Analysis

Shift Communications

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool.

Media monitoring and analysis for advocacy organizations

Media Bullseye

Advocacy organizations typically face several challenges when setting up media monitoring and analysis programs.

Science and measurement: John Oliver’s guidelines for better analysis

Media Bullseye

If you’ve ever watched Last Week Tonight, you know how good John Oliver is at making his audience feel outraged about a topic while simultaneously making them laugh.

Improve Crisis Messaging through Deeper Social Media Analysis

David PR Group

According to Myers, we have been using social media to listen to our audiences for some time, but the researchers believed they could learn more through better analysis.

Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ).

As AI Democratizes Analysis, Marketers Must Remember to Ask the Right Questions

Shift Communications

Be it creatively, analysis, experimentation – it’s the people telling the machines what to do that will drive the value of AI and machine learning in marketing. However, blending the best of new data skills with “traditional” thinking and analysis will help set you apart professionally.

The Trump-Clinton Enthusiasm Gap is Real


In an analysis of voting intention statements and campaign hashtags on Twitter over the past 30 days (Sept. Featured Media Analysis Social Media Trends 2016 presidential election social media analysis social trends

Why automated sentiment analysis is broken and how to fix it

Shift Communications

One of the most difficult challenges reporting and analytics face in public relations measurement is sentiment analysis. Machines attempt textual analysis of sentiment all the time; more often than not, it goes horribly wrong. This sort of sentiment analysis requires humans.

Brand Powerhouses and PR Media Analysis of the 2016 NBA Finals


Tonight millions of viewers will be tuning into what is already being called "the best NBA finals ever." And while some will be watching because they are die hard fans or for sheer entertainment, other marketing or PR nerds (like myself) can't help but marvel at the brand powerhouses.

Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby

Karen Freberg

The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic ability around the track to compete in the most exciting two minutes in sports.

Prove Press Release Success With These 3 Key Factors


Analysis. Best Practices Featured Media Analysis media analysis news releases press release metrics PRWebPress releases have been a primary tool in PR professionals’ arsenal for years. But most still don’t know how much their press releases are worth.

Stunt or Strategy? BPB News Analysis

Bad Pitch Blog

We''ve been wanting to reverse engineer pitches for awhile now -- initially to figure out wtf might posses someone to send us pitches about " Affordable Home Decor " and interview opps with Snooki. Yes, THAT Snooki. I mean, are there more than one? Sweet fancy mustard we hope not.

Study: The Dark Side of the Gig Economy


Media analysis can provide insights into the trends and affinities of population groups. Featured Media Analysis Media Monitoring media analysis media monitoring Rockefeller Foundation

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The Rise and Fall of the Pumpkin Spice Latte


In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.

Is the PR Industry Lagging Behind Other Marketing Sectors in Data Analysis?

Flack Me

Data analysis has been important to these industries for decades. Category: Flack Me Summary: Many people involved in the PR industry agree that the business needs to start making sense of the volumes of data available. There are no widespread metrics, analytics or KPIs. This stands in stark contrast to related industries like product marketing and advertising. The development of the Barcelona Principles is a big step

How to Drive PR Decisions with Data


Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

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AirPR Software Launches New Version of AirPR Analyst Platform


New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. New capabilities in competitor analysis.

Deconstructing 50 Random News Releases

Ishmael's Corner

Media Relations PR adjectives in news releases anecdotes in public relations anecdotes in storytelling business communications content analysis Corporate Speak vs. Storytelling Executive Quotes Lou Hoffman talk media relations news release news release analysis pr PR data PR professionals PR survey press release press release quotes press release storytelling public relations research PR storytelling research storytelling storytelling study pr storytelling

5 Scary PR Measurement Mistakes


It’s the analysis of – and action based on – the data that really matters. Creating Coverage Books (without analysis reports) – Media monitoring does not = PR analytics. By Seedepth.

Why Brands Need to Get Emotional


A Harvard Business Review article conducted featured meta-analysis of social media and its impact on business. Featured Social Media Media Monitoring Media Analysis Best Practices Trends branding content strategy campaigns insights sentiment social sentiment

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Infographic: Key 2016 Events That Shaped the Media Industry


Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Trump Gets Schooled in PR

Flack's Revenge

I think we can all agree, without doing tons of analysis, that recent press has not been good, and this has hurt Trump’s standing. Campaign Analysis In the News Politics PR Public Relations

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach


Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timelineAt a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

3 Listening Lessons for Marketers


Featured Media Research Media Monitoring Media Analysis Best Practices Trends media research insights Listening sentiment brand sentimentYour phone, its apps and your favorite brands are listening to you right now, whether you know it or not.

PR for Dummies, via Trump and the Mooch

Flack's Revenge

Campaign Analysis Current Affairs Politics PR

United Airlines Analysis: A Lesson from CEO Oscar Munoz in How NOT to Manage a PR Crisis

Flack Me

Category: Flack Me Summary: Everyone has experienced the annoyance—if you’re making an event or on a tight travel schedule, or the thrill—if you’re a flexible traveler—of being booked on an overbooked flight. But on Sunday, a United flight out of Chicago took the run-of-the-mill experience to a now famously bizarre and horrifying sky-high when police used brute force to evacuate a passenger from the plane

Social Media Strategy Template

The Proactive Report

Online PR analysis listening monitoring social media strategy strategy templateDownload the PDF of the Social Media Strategy Template here.

Why Brands Must Personalize the PR Experience


Featured Media Research Media Analysis Best Practices Events public relations customer service targeting insights loyalty personalization crafting campaigns identifying influencers

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017


Featured Media Research Media Analysis Trends media trends State of the Media livestreamReported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO.

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Big Data and the Human Experience


All About Tech big data data analysis Dell human experience self-actualization Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel.

How Your News Release Can Help the Media Do Their Job


Featured Media Analysis Content Marketing Blog Trends Media press release distribution journalists targeting press releases audience

Is this the End of the Big Tech Reveal?

Flack's Revenge

Campaign Analysis PR Tech Public Relations Tech PR TechnologyThere are a few proven ways to make a splash with tech product news. One does not involve any PR sleight-of-hand – the news gets attention on its own merits.

How to Use Data to Ensure Content Success


PR Education big data big data 101 big data for PR content content creation content marketing content marketing strategy Content Strategy content targeting content tips creating content data data analysis optimize content owned content quality contentEarlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success.

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Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher?

Ishmael's Corner

I’m a big believer in learning directly from the source. Want to get in shape? Look at how professional trainers do it. Trying to figure out the mechanics of parody? Study the lyrics from Weird Al Yankovic (“Tacky” sang to Pharrell’s “Happy” is a good start).

Too Left Tweet: Brands Get Political at their Peril

Flack's Revenge

Branding Campaign Analysis Current Affairs Politics ads brands Roy S. via GIPHY. The term “coffee break” took on new meaning this week as right wingers smashed their Keurigs with baseball bats (the above GIF shows Jordan Klepper of The Opposition doing the same, as a spoof). The backlash came when Keurig and others tweeted about pulling ads from the show, following Hannity’s interview of the embattled Republican Senate candidate Roy S. Moore.

Brand 100

Leveraging Tech to Deliver Actionable Intelligence to Executives


How about staying ahead of coming challenges using predictive analysis to get a glimpse into the future? Featured Media Analysis insights acquisition bulletin intelligence executive briefingLast week, we announced our intention to become a publicly listed company in order to accelerate our pace of innovation. I wasn’t kidding when I said we wanted to move fast.

3 Ways to Gain Insights From Big Data


For example, according to Cision’s share of voice analysis for Super Bowl 50 , Mountain Dew came in second among soft drink brands. Best Practices Featured social media social media analysis