Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! How does this relate to PESTLE analysis? When it comes to PESTLE analysis, you can set up your social listening to track any PESTLE factor, including social trends, new technology, legislature, economic shifts, and more.

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Analysis Media Reputation Social Media 195

Onclusive

SEPTEMBER 29, 2021

The post How a Global Non-Profit Uses Soundbite Analysis to Drive Success appeared first on Onclusive.

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Analysis Case Study Study Internal 369

Awario

JANUARY 18, 2023

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process.

Analysis 99

Analysis 99

Brand24

FEBRUARY 13, 2021

We can definitely tell that with the development of e-commerce, SaaS tools, and digital technologies, sentiment analysis is becoming more and more popular. Welcome to the guide to sentiment analysis. In this article, you’ll learn all you need about: What is sentiment analysis? Who uses sentiment analysis?

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Analysis How To Tools Blogging 172

Agility PR Solutions

AUGUST 21, 2023

And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

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Social Media Airlines Travel Analysis 78

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

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Analysis Measurement Report Media 195

Prowly

NOVEMBER 22, 2020

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

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Analysis Brand Branding Web 262

The Resolution Blog

NOVEMBER 27, 2019

The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. But what if you’re in a crisis team and most of your clips are expected to be negative? Or you’re running a youth campaign and the social posts include […].

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Analysis Measurement Crisis Publicity 156

NewsWhip

JUNE 9, 2023

To combat this challenge, brand analysis tools are becoming more frequently used as a means to obtain visibility into trends, garner customer insights, and more frequently monitor consumer sentiment to ensure that the brand is properly represented. The post Elevate Your Brand with Brand Analysis Tools appeared first on Newswhip.

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Analysis Brand Branding Tools 60

The Hoyt Organization

JULY 16, 2023

But the truth is it could be new competitors have emerged, […] The post Why Should You Care About Performing An SEO Competitor Analysis? You may think that Google has changed its algorithm. appeared first on The Hoyt Organization.

SEO 94

SEO Analysis Google Publicity 94

Medianet Australia

AUGUST 30, 2023

In today's digital age, with no lack of data and information available to us, the art of media analysis has never been more crucial.

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Analysis Media Consumer Industry 52

Agility PR Solutions

JUNE 6, 2022

An analysis of what AI can and can’t do appeared first on Agility PR Solutions. .” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

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Content Marketing Analysis Marketing Publicity 172

Awario

AUGUST 12, 2021

Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth.

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Analysis Social Media Tools Media 176

Agility PR Solutions

JUNE 30, 2020

The post Coronavirus on social media: A social listening analysis appeared first on Agility PR Solutions. Meanwhile, quarantine, social distancing, and remote work have become a reality for many of us. Naturally, all of this is reflected in social networks—the medium people resort to now more than ever. […].

Social Media 161

Social Media Analysis Media Healthcare 161

Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

Case Study 157

Case Study Social Media Analysis Study 157

Brand24

MARCH 26, 2020

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Social Media 157

Social Media Analysis Media How To 157

Brand24

MARCH 19, 2019

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level!

Social Media 158

Social Media Analysis Media Strategy 158

Ronn Torossian

OCTOBER 1, 2019

The post News Analysis or Viral Marketing? Staying relevant often means tagging along with current headlines or new stories as they fit the brand, but is there such a thing as “selling out”? Absolutely — and this should generally be avoided […]. Staying Relevant in PR appeared first on.

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Viral Analysis Marketing Publicity 170

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

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Analysis Crisis Management Brand Branding 221

Ronn Torossian

JULY 28, 2017

If you’re not integrating qualitative research and analysis into your public relations campaigns , you are shortchanging yourself and your clients. So, what is qualitative analysis, and how is it different from quantitative … READ MORE ». Your clients and your audience deserve both.

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Analysis Policies Publicity Blogging 150

Landis PR

SEPTEMBER 13, 2021

The competitive analysis serves as a foundational tool. A competitive media analysis is a valuable research activity and tool that serves as a foundational element at the beginning of a new client relationship. The analysis may also help you develop or refine your public relations ROI reporting. Photo courtesy of Pexels.

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Analysis Writing Media How To 69

The Resolution Blog

JANUARY 24, 2020

The post A 6 Step Guide in Setting up Sentiment Analysis for Your PR Coverage appeared first on PR Resolution — by CoverageBook. Let’s face it… getting loads of coverage is the holy grail for us PRs. But if this is all negative, it will do more damage than good. This is where measuring the […].

Analysis 156

Analysis Publicity Measurement Blogging 156

Awario

SEPTEMBER 28, 2020

Sentiment analysis is the ultimate buzzword. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it. And as buzzwords go, it's a concept that's very often misunderstood.

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Analysis 113

5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Done properly, several steps must be taken.

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Analysis Google Consumer SEO 88

NewsWhip

APRIL 19, 2022

The post How comms teams can stay ahead with prediction: Home Depot analysis appeared first on Newswhip. Prediction is key for brands who need to be able to get ahead of a potential crisis situation, or to keep a watchful eye on a story like this one.

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Analysis Crisis Brand Branding 148

Awario

JUNE 15, 2020

Audience analysis with social listening is consumer research minus the hassle. Learn how to run a thorough yet effortless audience analysis with a social media listening tool like Awario.

Analysis 110

Analysis How To Social Media Consumer 110

Agility PR Solutions

JULY 25, 2022

The post Sentiment analysis: What it is and how it provides rich customer insight appeared first on Agility PR Solutions. Words like “machine learning” and “artificial intelligence” are among the most frequently used, getting tossed around the office on a regular basis. There’s a good reason for that. It’s […].

Analysis 85

Analysis Enterprise Technology Publicity 85

Shift Communications

MAY 17, 2023

The post D2C Marketing & PR: An Analysis & Playbook on How To Drive Performance appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco.

Analysis 60

Analysis Marketing How To Social Media 60

NewsWhip

APRIL 7, 2022

The post How to monitor your brand’s earned media in real time: Home Depot analysis appeared first on Newswhip. If you would like to see how NewsWhip Spike can be used to monitor your brand, request a demo here. .

Media 158

Media Analysis How To Social Media 158

PeakMetrics Insights

AUGUST 25, 2022

Sentiment analysis is important, but measuring positive, negative, and neutral isn't good enough to fully know your audience. Read more in this guide.

Analysis 52

Analysis Measurement 52

Awario

SEPTEMBER 14, 2020

Awario has offered sentiment analysis for a few years now, but it only worked for English and - let's face it - it wasn't perfect. That changes today - meet the brand new sentiment algorithm that works for every language and is available in every pricing plan.

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Analysis Brand Branding Meeting 88

Shift Communications

SEPTEMBER 28, 2022

To help inform your own approach, check out our analysis of six CEOs on LinkedIn using a mix of strategies to build momentum, engagement and connections, as well as a framework for building a compelling executive social media presence.

LinkedIn 60

LinkedIn Analysis Social Media How To 60

NewsWhip

MAY 10, 2018

In our recent analysis of the sites that are seeing the most attention on Facebook in April 2018, there were a […]. April 2018 analysis appeared first on NewsWhip. The post What goes viral on Facebook?

Viral 110

Viral Analysis Facebook Data 110

Brand24

APRIL 20, 2019

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis!

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Analysis Social Media Media Marketing 81

Sword and the Script

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

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B2B Data Analysis Study 281

Brand24

OCTOBER 8, 2018

Social media sentiment analysis allows you to check how many negative and positive mentions about your brand your followers left online.

Social Media 107

Social Media Analysis Media How To 107

Agility PR Solutions

AUGUST 19, 2021

The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions. Retail […].

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Analysis Retail Industry Sports 85