How to Drive Web Traffic With Social Media Analytics

Cision

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. And yet, I understand the value of having the right data on my communication efforts.

Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc.

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Trending Sources

Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.

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When relaunching a new web site actually IS news

Communications Conversations

“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. Including launching a new web site. By now, most of us have been in the following situation.

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Web Ad Blocking – is it Ethical?

PRSay

According to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. It is a fast growing trend – ad blocking grew globally by 41% last year. It is estimated that publishers have lost […].

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web.

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Web Developer (PHP) - Dayton, OH

Flack Me

Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Web Dev Career Level: Entry Level (less than 1 yr experience) Job Status: Full Time Salary Range: Commensurate with Experience

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Graphic/Web Designer - Cookeville, TN

Flack Me

Company: WDStone & Associates Location: Cookeville, Tennessee Industry: New Media - Design Salary Range: Commensurate with Experience

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What Responsive Web Design Means for You and Your Content

Beyond PR

This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. This blog post has been formatted to fit your screen.

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CMS / WordPress / Front-End Web Developer - Plymouth, MN

Flack Me

Company: Primer 180, a Revo Brand Group company Location: Plymouth, Minnesota Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distributionThe PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets.

Web and Visual Designer - Franklin, TN

Flack Me

Company: LeanKit Location: Franklin, Tennessee Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $85,000 - $115,000

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Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print. Give your content flexibility with Markdown , a syntax that’s easier than HTML that will simplify your process so you’re ready web or print.

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Convert your Web traffic with these 6 tips

PR Daily

These bits of text reassure visitors about their decision to click on your Web address. Pop-ups often interrupt the natural flow of users’ Web surfing and are usually closed before a single word of the message has been read.

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Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting.

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Amazon scrambles to fix Web Services outage

PR Daily

Thousands of websites and apps experienced loading issues Tuesday when Amazon Web Services, the largest public cloud provider, suffered a significant outage. Amazon Web Services (@awscloud) February 28, 2017. Amazon Web Services (@awscloud) February 28, 2017.

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The Web is Not Flat

Doktor Spinn

The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. However: As marketers, we’re still struggling with how to conquer the flat web.

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Creative Designer (Print & Web) - Ithaca, NY

Flack Me

Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other

Web Designer - Peoria, IL

Flack Me

Company: Simantel Group Location: Peoria, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

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Web Developer - Pittsburgh, PA

Flack Me

Company: Flying Cork Media Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Freelance/Contract

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Simple HTML & CSS Tips for Landing Pages & Blog Posts

PR 20/20

Content WebA polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.

Web Manager - San Francisco, CA

Flack Me

Company: University of San Francisco Location: San Francisco, California Industry: New Media - Project Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

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Web Content Specialist - Chicago, IL

Flack Me

Company: Premier Rail Collection Location: Chicago, Illinois Industry: Marketing - Management Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

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Graphic/Web Designer - Fairfax, VA

Flack Me

Company: LeapFrog Solutions Location: Fairfax, Virginia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

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Celebrating & Sustaining the History of African-American Media

PRSay

And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B. Diversity African-American Media Balck History Frederick Douglass Langston Hughes PRDiversity W.E.B. It’s no secret that our country is becoming increasingly diverse.

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How to Attract Top-Tier Guest Bloggers to Your Blog

Cision

Featured Best Practices Social Media Blog social media blog web strategyYou know that guest blogging on other authority websites is one way to establish your thought leadership and expertise.

Web Developer/PHP Programmer - Mexico Beach, FL

Flack Me

Company: Kerigan Marketing Associates, Inc Location: Mexico Beach, Florida Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

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Web / E-commerce Manager - Taylorsville, NC

Flack Me

Company: Mitchell Gold + Bob Williams Location: Taylorsville, North Carolina Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

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Front-End Web Developer - Dayton, OH

Flack Me

Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $25,000

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Mobile Marketing Musts: How to Mobilize Your Brand in 3 Easy Steps

PR 20/20

He has 13+ years experience in web development, ecommerce, and internet marketing. Brand Web Below is a guest post by John Wieber ( @johnwieber ). John is Partner at WebMoves.

Junior Coder (backend web development) - Miami, FL

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Company: Bush|Renz Location: Miami, Florida Industry: Marketing - Branding Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $30,000 - $40,000

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"It was just on the web site, not in print."

Bad Pitch Blog

I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile Web. And don’t forget about the content being consumed on the mobile web. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile.

Web Developer - PHP, E-Commerce, LAMP Expert - Hollywood, FL

Flack Me

Company: SEO BRAND Location: Hollywood, Florida Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Salary Range: Commensurate with Experience

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Jr. Web Integration Developer - Boston, MA

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Company: Brafton Location: Boston, Massachusetts Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $45,000

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Content and Links – Google’s Top Ranking Factors

The Proactive Report

Online PR google online PR SEO web content strategyA new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past.

Interactive Multimedia Web Designer - Lombard, IL

Flack Me

Company: Stevens & Tate Marketing Location: Lombard, Illinois Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Around the Web Community Shonali Burke adam toporek bess winston jodi echakowitz joel don ken jacobs kristie aylett lorraine schuchart

Google Hangs Up on Popups and Hangouts [UML]

Sword and the Script

It was the first to company to help people find things on the web – but it approaches to doing so proved better. Marketing dynamic web google+ unscripted marketingFew companies have ushered in the error of online influence like Google.

Social Sharing: What Makes It Tick?

Waxing UnLyrical

At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. Shonali Burke Social Media Strategy mark schaefer social sharing social web

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