Content Marketing: Building A Web of Influence

AirPR

Can you name the last time you stopped to look at a spider’s web? Every part of the web is connected, making it both complex and powerful. Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.

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Breaking: ACH Communications launches innovative new web site

Communications Conversations

ACH Communications unveils groundbreaking new web site. ACH Communications, a Minneapolis-based social media and digital marketing consultancy, introduced a new, fully-featured web site to the marketing and PR world this week at www.arikhanson.com.

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Trending Sources

Around the Web in 59 Days

Waxing UnLyrical

So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc.

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How to Drive Web Traffic With Social Media Analytics

Cision

Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. And yet, I understand the value of having the right data on my communication efforts.

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Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.

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Web Ad Blocking – is it Ethical?

PRSay

According to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. It is a fast growing trend – ad blocking grew globally by 41% last year. It is estimated that publishers have lost […].

The Best Free PR Tools on the Web

TrendKite

ShareTally gives you insight into how each URL is being spread across the web. A score of 10 means you have practically saturated the social web and will likely be recognized by everyone that uses it. They say that the best things in life are free. When it comes to PR tools, you do have to pay for sophisticated analytics and media monitoring software , but you can absolutely augment your PR strategy and measurement efforts with some pretty cool online resources for free.

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Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in.

Web Developer (PHP) - Dayton, OH

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Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Web Dev Career Level: Entry Level (less than 1 yr experience) Job Status: Full Time Salary Range: Commensurate with Experience

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The Dynamic Web: Pop-ups, Persistence and SERP [UML]

Sword and the Script

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web.

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Graphic/Web Designer - Cookeville, TN

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Company: WDStone & Associates Location: Cookeville, Tennessee Industry: New Media - Design Salary Range: Commensurate with Experience

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The Web is Not Flat

Doktor Spinn

The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. However: As marketers, we’re still struggling with how to conquer the flat web.

CMS / WordPress / Front-End Web Developer - Plymouth, MN

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Company: Primer 180, a Revo Brand Group company Location: Plymouth, Minnesota Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Web and Visual Designer - Franklin, TN

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Company: LeanKit Location: Franklin, Tennessee Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $85,000 - $115,000

Convert your Web traffic with these 6 tips

PR Daily

These bits of text reassure visitors about their decision to click on your Web address. Pop-ups often interrupt the natural flow of users’ Web surfing and are usually closed before a single word of the message has been read.

Let’s Steal from Web Developers to Make our Content Lean

PR Breakfast Club

I’m talking about taking from web developers processes to make lean content. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print. Give your content flexibility with Markdown , a syntax that’s easier than HTML that will simplify your process so you’re ready web or print.

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distributionThe PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets.

What Responsive Web Design Means for You and Your Content

Beyond PR

This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. This blog post has been formatted to fit your screen.

Persistent Sales Calls and Walking Into Spider Webs

Sword and the Script

That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting.

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Amazon scrambles to fix Web Services outage

PR Daily

Thousands of websites and apps experienced loading issues Tuesday when Amazon Web Services, the largest public cloud provider, suffered a significant outage. Amazon Web Services (@awscloud) February 28, 2017. Amazon Web Services (@awscloud) February 28, 2017.

Creative Designer (Print & Web) - Ithaca, NY

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Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other

Web Designer - Peoria, IL

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Company: Simantel Group Location: Peoria, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Web Developer - Pittsburgh, PA

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Company: Flying Cork Media Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Freelance/Contract

Simple HTML & CSS Tips for Landing Pages & Blog Posts

PR 20/20

Content WebA polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.

Web Manager - San Francisco, CA

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Company: University of San Francisco Location: San Francisco, California Industry: New Media - Project Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Web Content Specialist - Chicago, IL

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Company: Premier Rail Collection Location: Chicago, Illinois Industry: Marketing - Management Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Graphic/Web Designer - Fairfax, VA

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Company: LeapFrog Solutions Location: Fairfax, Virginia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Mobile Marketing Musts: How to Mobilize Your Brand in 3 Easy Steps

PR 20/20

He has 13+ years experience in web development, ecommerce, and internet marketing. Brand Web Below is a guest post by John Wieber ( @johnwieber ). John is Partner at WebMoves.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Mobile Web. And don’t forget about the content being consumed on the mobile web. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile.

Web Developer/PHP Programmer - Mexico Beach, FL

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Company: Kerigan Marketing Associates, Inc Location: Mexico Beach, Florida Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Web / E-commerce Manager - Taylorsville, NC

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Company: Mitchell Gold + Bob Williams Location: Taylorsville, North Carolina Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Front-End Web Developer - Dayton, OH

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Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $25,000

"It was just on the web site, not in print."

Bad Pitch Blog

I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video.

Web Developer - PHP, E-Commerce, LAMP Expert - Hollywood, FL

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Company: SEO BRAND Location: Hollywood, Florida Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Salary Range: Commensurate with Experience

SEO 3

Junior Coder (backend web development) - Miami, FL

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Company: Bush|Renz Location: Miami, Florida Industry: Marketing - Branding Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $30,000 - $40,000

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

Around the Web Community Shonali Burke adam toporek bess winston jodi echakowitz joel don ken jacobs kristie aylett lorraine schuchart

Content and Links – Google’s Top Ranking Factors

The Proactive Report

Online PR google online PR SEO web content strategyA new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past.

Jr. Web Integration Developer - Boston, MA

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Company: Brafton Location: Boston, Massachusetts Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $45,000

Interactive Multimedia Web Designer - Lombard, IL

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Company: Stevens & Tate Marketing Location: Lombard, Illinois Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience

Celebrating & Sustaining the History of African-American Media

PRSay

And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B. Diversity African-American Media Balck History Frederick Douglass Langston Hughes PRDiversity W.E.B. It’s no secret that our country is becoming increasingly diverse.