Content WebA polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor. MORE
Thousands of websites and apps experienced loading issues Tuesday when Amazon Web Services, the largest public cloud provider, suffered a significant outage. Amazon Web Services (@awscloud) February 28, 2017. Amazon Web Services (@awscloud) February 28, 2017. MORE
Company: Mitchell Gold + Bob Williams Location: Taylorsville, North Carolina Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience MORE
Company: Simantel Group Location: Peoria, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience MORE
Around the Web Community Shonali Burke adam toporek bess winston jodi echakowitz joel don ken jacobs kristie aylett lorraine schuchart MORE
Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $25,000 MORE
Company: Stevens & Tate Marketing Location: Lombard, Illinois Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience MORE
So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc. MORE
Company: Premier Rail Collection Location: Chicago, Illinois Industry: Marketing - Management Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
I’m talking about taking from web developers processes to make lean content. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print. Give your content flexibility with Markdown , a syntax that’s easier than HTML that will simplify your process so you’re ready web or print. MORE
Company: University of San Francisco Location: San Francisco, California Industry: New Media - Project Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
Company: SEO BRAND Location: Hollywood, Florida Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Salary Range: Commensurate with Experience MORE
Company: Bush|Renz Location: Miami, Florida Industry: Marketing - Branding Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $30,000 - $40,000 MORE
The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distributionThe PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. MORE
Mobile Web. And don’t forget about the content being consumed on the mobile web. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. MORE
Online PR google online PR SEO web content strategyA new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. MORE
“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. Including launching a new web site. By now, most of us have been in the following situation. MORE
Company: Kerigan Marketing Associates, Inc Location: Mexico Beach, Florida Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines. MORE
Web 2.0 It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. 1) Web 2.0 The “Twilight of web 2.0” 2) Web 2.0 3) Web 2.0 Web 2.0 Perhaps we are watching as Web 2.0 MORE
According to Econsultancy, there are today more than 144 million active ad block users around the globe. The technology prevents ads from appearing on your computer screen, iPads, smart phones and other platforms. It is a fast growing trend – ad blocking grew globally by 41% last year. It is estimated that publishers have lost […]. MORE
I worked with a client several years ago on building a presence through what we called the “response campaign.” The idea was to generate a little awareness and build relationships with journalists and bloggers by commenting on articles where the client had expertise. MORE
I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. MORE
The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. However: As marketers, we’re still struggling with how to conquer the flat web. MORE
This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. This blog post has been formatted to fit your screen. MORE
ShareTally gives you insight into how each URL is being spread across the web. A score of 10 means you have practically saturated the social web and will likely be recognized by everyone that uses it. They say that the best things in life are free. When it comes to PR tools, you do have to pay for sophisticated analytics and media monitoring software , but you can absolutely augment your PR strategy and measurement efforts with some pretty cool online resources for free. MORE
Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. And yet, I understand the value of having the right data on my communication efforts. MORE
Can you name the last time you stopped to look at a spider’s web? Every part of the web is connected, making it both complex and powerful. Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. MORE
Company: LeanKit Location: Franklin, Tennessee Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $85,000 - $115,000 MORE
Company: LeapFrog Solutions Location: Fairfax, Virginia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
These bits of text reassure visitors about their decision to click on your Web address. Pop-ups often interrupt the natural flow of users’ Web surfing and are usually closed before a single word of the message has been read. MORE
Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other MORE
He has 13+ years experience in web development, ecommerce, and internet marketing. Brand Web Below is a guest post by John Wieber ( @johnwieber ). John is Partner at WebMoves. MORE
Company: Brafton Location: Boston, Massachusetts Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $45,000 MORE
At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. Shonali Burke Social Media Strategy mark schaefer social sharing social web MORE
There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web. MORE
Company: Flying Cork Media Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Freelance/Contract MORE
Company: Primer 180, a Revo Brand Group company Location: Plymouth, Minnesota Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience MORE
After just a quick peek at the Microsoft Stories site, you can’t help but be impressed. Clean. Easy to scan. Big, popping visuals. It’s a pretty slick site. What’s more, dig in a bit, and the content is every bit as good as the wrapper it comes in. MORE
That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting. MORE
And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B. Diversity African-American Media Balck History Frederick Douglass Langston Hughes PRDiversity W.E.B. It’s no secret that our country is becoming increasingly diverse. MORE
Web Related Topics AirPR
JUNE 23, 2015
Can you name the last time you stopped to look at a spider’s web? Every part of the web is connected, making it both complex and powerful. Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.
Waxing UnLyrical
JANUARY 16, 2015
So much has been going on/is coming up, I thought I’d pull together where we have been/will be around the web, so that you could either mark your calendars, add to your reading list… or both! Around the Web in 59 Days is a post from: Shonali Burke Consulting, Inc.
Cision
MAY 12, 2015
Let me just say up front: I’m not a numbers person. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. And yet, I understand the value of having the right data on my communication efforts.
David PR Group
OCTOBER 19, 2016
Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. To recap, the surface web includes most of the websites which people view on search engines.
Communications Conversations
JUNE 6, 2016
“We’re revamping our web site–this is big news! ”): Re-launching a new web site is NOT news. Even when you relaunch a “mobile” web site. Including launching a new web site. By now, most of us have been in the following situation.
Flack Me
FEBRUARY 27, 2015
Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Web Dev Career Level: Entry Level (less than 1 yr experience) Job Status: Full Time Salary Range: Commensurate with Experience
Sword and the Script
JUNE 3, 2017
Web 2.0 It democratized media and brought technological change that has fundamentally shifted marketing, so long as there remains a world wide web. 1) Web 2.0 The “Twilight of web 2.0” 2) Web 2.0 3) Web 2.0 Web 2.0 Perhaps we are watching as Web 2.0
TrendKite
JANUARY 3, 2017
ShareTally gives you insight into how each URL is being spread across the web. A score of 10 means you have practically saturated the social web and will likely be recognized by everyone that uses it. They say that the best things in life are free. When it comes to PR tools, you do have to pay for sophisticated analytics and media monitoring software , but you can absolutely augment your PR strategy and measurement efforts with some pretty cool online resources for free.
Flack Me
OCTOBER 16, 2014
Company: WDStone & Associates Location: Cookeville, Tennessee Industry: New Media - Design Salary Range: Commensurate with Experience
Sword and the Script
OCTOBER 22, 2016
There’s a tag I’ve kept on this blog over the years called “ dynamic web.” It’s a personal interest in just how much the web shifts and changes – and the impact that has on marketing and PR. It’s an idea that wasn’t possible before the dynamic web.
Flack Me
NOVEMBER 6, 2014
Company: Primer 180, a Revo Brand Group company Location: Plymouth, Minnesota Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience
Beyond PR
NOVEMBER 1, 2016
This is where the power of Responsive Web Design (RWD) comes in. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on. This blog post has been formatted to fit your screen.
Flack Me
SEPTEMBER 22, 2014
Company: LeanKit Location: Franklin, Tennessee Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $85,000 - $115,000
PR Daily
FEBRUARY 22, 2016
These bits of text reassure visitors about their decision to click on your Web address. Pop-ups often interrupt the natural flow of users’ Web surfing and are usually closed before a single word of the message has been read.
Cision
MAY 12, 2017
The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. Featured Best Practices web distributionThe PR industry and SEO no longer live in two separate worlds. The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets.
PR Breakfast Club
JANUARY 11, 2015
I’m talking about taking from web developers processes to make lean content. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. But even those who write in Google Docs tend to write first and then have someone else do the formatting for web and print. Give your content flexibility with Markdown , a syntax that’s easier than HTML that will simplify your process so you’re ready web or print.
Doktor Spinn
APRIL 24, 2016
The web, however, has been flat since the start. Even the whole idea of collaborative meetings could be disrupted, changing how we interact socially and professionally across the web. However: As marketers, we’re still struggling with how to conquer the flat web.
PR Daily
MARCH 2, 2017
Thousands of websites and apps experienced loading issues Tuesday when Amazon Web Services, the largest public cloud provider, suffered a significant outage. Amazon Web Services (@awscloud) February 28, 2017. Amazon Web Services (@awscloud) February 28, 2017.
Sword and the Script
DECEMBER 2, 2014
That meme in particular was posted without attribution or a source link, but even a cursory search demonstrates the web is cluttered with such statistics: 80% of sales require 5 follow up calls after the first meeting.
Flack Me
OCTOBER 31, 2014
Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other
Flack Me
NOVEMBER 3, 2014
Company: Simantel Group Location: Peoria, Illinois Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
OCTOBER 31, 2014
Company: Flying Cork Media Location: Pittsburgh, Pennsylvania Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Job Status: Freelance/Contract
PR 20/20
MAY 12, 2015
Content WebA polished landing page or blog post can mean the difference between conversion and lost opportunity. Fortunately, content management systems (CMS) exist to make creating, updating and testing websites easy for anyone who can use a word processor.
Flack Me
MARCH 12, 2015
Company: University of San Francisco Location: San Francisco, California Industry: New Media - Project Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
NOVEMBER 13, 2014
Company: Premier Rail Collection Location: Chicago, Illinois Industry: Marketing - Management Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
SEPTEMBER 25, 2014
Company: LeapFrog Solutions Location: Fairfax, Virginia Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
PR 20/20
APRIL 9, 2015
He has 13+ years experience in web development, ecommerce, and internet marketing. Brand Web Below is a guest post by John Wieber ( @johnwieber ). John is Partner at WebMoves.
PRSay
FEBRUARY 28, 2017
And as our nation celebrates the achievements and contributions of African Americans during Black History Month, black media counts revered leaders such as Frederick Douglass, W.E.B. Diversity African-American Media Balck History Frederick Douglass Langston Hughes PRDiversity W.E.B. It’s no secret that our country is becoming increasingly diverse.
The Proactive Report
DECEMBER 24, 2014
Mobile Web. And don’t forget about the content being consumed on the mobile web. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile.
Flack Me
MARCH 25, 2015
Company: Kerigan Marketing Associates, Inc Location: Mexico Beach, Florida Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
MARCH 12, 2015
Company: Mitchell Gold + Bob Williams Location: Taylorsville, North Carolina Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
FEBRUARY 24, 2015
Company: Reynolds and Reynolds Location: Dayton, Ohio Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $25,000
Bad Pitch Blog
JANUARY 17, 2009
I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video.
Flack Me
MARCH 25, 2015
Company: SEO BRAND Location: Hollywood, Florida Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Salary Range: Commensurate with Experience
The Proactive Report
JULY 20, 2016
Online PR google online PR SEO web content strategyA new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past.
Flack Me
DECEMBER 17, 2014
Company: Bush|Renz Location: Miami, Florida Industry: Marketing - Branding Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $30,000 - $40,000
Waxing UnLyrical
FEBRUARY 9, 2015
Around the Web Community Shonali Burke adam toporek bess winston jodi echakowitz joel don ken jacobs kristie aylett lorraine schuchart
Flack Me
NOVEMBER 6, 2014
Company: Brafton Location: Boston, Massachusetts Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $0 - $45,000
Flack Me
OCTOBER 21, 2014
Company: Stevens & Tate Marketing Location: Lombard, Illinois Industry: Advertising - Interactive/Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time Salary Range: Commensurate with Experience
Waxing UnLyrical
DECEMBER 19, 2014
At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. Shonali Burke Social Media Strategy mark schaefer social sharing social web
INDUSTRY INSIGHTS YOUR PEERS ARE READING
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