PR Lessons from Walmart's Greeter Policy Change

Flack Me

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

Big CPG Brands Will Start Reusing Packaging

Flack Me

Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

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Avoid These 10 Common Rebranding Mistakes

Flack Me

Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline

Brand 28

Brand Lessons From PayPal's Mistake

Flack Me

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Simple Rules for Telling Compelling Brand Stories

Flack Me

The same goes for a brand. A brand must tell a story Category: Flack Me Summary: We have an inherent need to talk about what happens in our life.

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Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 363

Brand Transparency

Ronn Torossian

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Brand 195

How Brands Create Value

Ronn Torossian

Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands coming into play. We often look at the brand name of an item to determine […]. Brand PR Business BRANDING Insights Strateg

Brand 195

Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195

Adopting New Brand Identities

Ronn Torossian

The post Adopting New Brand Identities appeared first on. Business Ronn Torossian BRANDING Insights StrategyOver the years, despite new methods and new theories, the fundamentals of marketing itself have not changed.

Brand 195

Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.

Brand 195

The new brand voice of Victoria’s Secret

Ronn Torossian

Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […]. The post The new brand voice of Victoria’s Secret appeared first on.

Brand 195

15 powerful ways to increase your brand loyalty and boost your brand’s credibility

Agility PR Solutions

And one of the best ways to do that is by increasing your brand loyalty and boosting your brand’s credibility. The post 15 powerful ways to increase your brand loyalty and boost your brand’s credibility appeared first on Agility PR Solutions.

Brand 124

B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

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Trends in personal branding: When brand aligns with values, most Americans will spend more

Agility PR Solutions

Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.

Brand 131

Unhealthy branding: Health & hygiene ranks among the worst sectors in brand intimacy

Agility PR Solutions

At a time when personal health is among the most important human quests, the health & hygiene industry ranks near the bottom of all sectors, according to the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. Public Relations branding

Brand 131

When is a Brand Connecting or Pestering?

Ronn Torossian

The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”

Brand 311

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Brand Engagement Through Chat Marketing

Ronn Torossian

The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming

Brand 195

10 tips for building a community around your brand

PR Daily

In the wake of the previous year’s events, topics like sustainability, social justice, diversity and inclusion and voting with your dollar have taken center stage in mainstream consumer conversations—and these consumers are looking for brands that stand for similar values. Is your brand ready?

Which media & entertainment brands lead in COVID brand intimacy?

Agility PR Solutions

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding

Brand 124

Brands: Loved or Left

Ronn Torossian

Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” The post Brands: Loved or Left appeared first on.

Brand 195

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. Color is not the only aspect of your brand. I reflect that in my brand.

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Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Public Relations branding

4 clever ways to increase brand awareness

Agility PR Solutions

Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. The post 4 clever ways to increase brand awareness appeared first on Agility PR Solutions. Public Relations branding

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3 tips for developing your message around your brand purpose

PR Daily

From taking a stand on social issues to addressing environmental responsibility, a company’s purpose strategy is the backbone of what builds brand trust. There’s no substitute for solid data when building a messaging strategy—and communicating your brand purpose is no exception.

Brand 157

Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […]. Public Relations branding

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How Cristiano Ronaldo’s brand partnerships influence customers

NewsWhip

In the past two decades he has partnered with dozens of brands, and his continual growth on social media means that his influence grows with it. In contrast, earlier this year we looked at the engagement to BTS’s brand partnerships and saw huge amounts of earned media from those announcements.

Brand 124

ROI-focused branding strategies to drive measurable results in 2022

Agility PR Solutions

A solid ROI-focused branding strategy should be the core of every advertising and marketing campaign. Without a proper branding strategy, a company’s content will be all over the place. Public Relations branding

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Recommendation: If you have more than one brand, set specific objectives for each brand.

Brand 311

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

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Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. All organizations communicate their vision and product value, but not all communications efforts are effective.

Brand 311

Brands in motion: New WE Comms study finds consumers want brands to fix our broken world

Agility PR Solutions

The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions. Public Relations branding

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Are You Building Brand-cabulary?

HMA Public Relations

Brand-cabulary can boost your brand power and help you stand out. Discover some of the most well-known brand-cabulary words in today's post from Alison Bailin. Odds and Ends brand-cabulary vocabulary

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