Branding Related Topics 
Ronn Torossian
JANUARY 10, 2022
Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.
Ronn Torossian
NOVEMBER 8, 2022
Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.
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Ronn Torossian
NOVEMBER 10, 2022
Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience.
Ronn Torossian
DECEMBER 13, 2021
Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Ronn Torossian
NOVEMBER 28, 2022
When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal. The post Ways to boost brand awareness appeared first on.
Ronn Torossian
NOVEMBER 7, 2022
The metaverse provided brands with the opportunity to create their own virtual space. The post Food brands in the metaverse appeared first on. Brand PR Business Public Relations Ronn Torossian 5W Public Relations 5WPR BRANDING Insights
ImPRessions - Crenshaw Communications
AUGUST 30, 2022
As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset.
Ronn Torossian
NOVEMBER 30, 2022
The post Real estate branding with PR appeared first on. Brand PR Public Relations NYC Public RelationsReal estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable.
Ronn Torossian
APRIL 28, 2022
Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. To increase efficiency in retail, brands have to […]. Brand PR
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Ronn Torossian
NOVEMBER 1, 2022
This is why brand perception is so important for businesses, and why companies need to work […]. The post Basics of Brand Perception for Companies appeared first on. Brand PR Business PR Firm BRANDING Strategy
Ronn Torossian
NOVEMBER 1, 2021
Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands coming into play. We often look at the brand name of an item to determine […]. Brand PR Business BRANDING Insights Strateg
Ronn Torossian
NOVEMBER 21, 2022
Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are. Brand PR Social Media
Ronn Torossian
SEPTEMBER 20, 2021
Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.
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A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.
Ronn Torossian
MARCH 18, 2022
The post Developing a Brand’s Messaging appeared first on. Brand PR BRANDING Insights Ronn Torossian StrategyIt is important to develop key messages that are clear, credible, useful, and believable.
Ronn Torossian
SEPTEMBER 23, 2021
The post Adopting New Brand Identities appeared first on. Business Ronn Torossian BRANDING Insights StrategyOver the years, despite new methods and new theories, the fundamentals of marketing itself have not changed.
Ronn Torossian
NOVEMBER 25, 2022
A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online.
Ronn Torossian
JUNE 8, 2022
Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The post How Beauty Brands can Utilize PR appeared first on. Brand PR PR Inspiration Ronn Torossian
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
Agility PR Solutions
OCTOBER 4, 2022
Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].
ReimaginePR
NOVEMBER 13, 2020
Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.
Ronn Torossian
MAY 20, 2020
The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”
NewsWhip
FEBRUARY 3, 2023
We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Brands brands earned media brand coverage
Ronn Torossian
DECEMBER 2, 2021
Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.
Ronn Torossian
DECEMBER 22, 2021
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.
HMA Public Relations
JANUARY 31, 2023
When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin. Odds and Ends brand book brand visuals viking visuals
Victorius PR
JANUARY 12, 2023
Personal branding is an important key element to anyone’s presence and is here to stay for the long run. But first, what is personal branding? Personal branding is the process of creating a brand identity around a person or business. That is all built around your brand.
Ronn Torossian
FEBRUARY 1, 2021
The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming
NewsWhip
OCTOBER 31, 2022
As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. When looking at how Amazon was covered online overall, we see just how enormous the brand actually is, with over 5.3M
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].
Ronn Torossian
SEPTEMBER 17, 2020
One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.
Ronn Torossian
MAY 20, 2021
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.
Ronn Torossian
MAY 23, 2022
Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. A lifestyle brand is not limited to just […]. The post The Role of Public Relations in Lifestyle Branding appeared first on.
NewsWhip
NOVEMBER 9, 2022
While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall.
HMA Public Relations
JANUARY 19, 2023
In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Public Relations Brand logo maricopa county rebrand Rebranding refreshAre you due for a refresh?
Ronn Torossian
APRIL 14, 2021
Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” The post Brands: Loved or Left appeared first on.
Deirdre Breakenridge
NOVEMBER 8, 2021
When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation.
ImPRessions - Crenshaw Communications
DECEMBER 16, 2022
Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.
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