PR Lessons from Walmart's Greeter Policy Change

Flack Me

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

Big CPG Brands Will Start Reusing Packaging

Flack Me

Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

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Avoid These 10 Common Rebranding Mistakes

Flack Me

Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline

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Brand Lessons From PayPal's Mistake

Flack Me

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

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This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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How Brands Create Fans

ImPRessions - Crenshaw Communications

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses?

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Getting Political in Branding and Messaging

Flack's Revenge

It used to be a much simpler world for brand development. Today it’s more complicated, as I wrote in my post: United we Brand. What does this mean for the arts of messaging and brand development? Rethinking the Brand Question Framework.

Brand 170

Infographic: The ABCs of personal branding

PR Daily

It starts by cultivating a personal brand. Your social media channels, online presence, reputation and more can be carefully managed to create a brand that stands for excellence and innovation. What makes up your personal brand? Branding Content Marketing Marketing

PERSONAL BRANDING: Why your online visibility matters

PR Warrior

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?

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How Brands Can Earn More Press Coverage

Ronn Torossian

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business 5WPR CEO BRANDING Ronn Torossian

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Why NOT to change your branding

Ronn Torossian

It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity. Brand PR PR Agency Public Relations

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#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.”

How Cannabis Brands Can Improve Their Visibility

Ronn Torossian

For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian

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Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.

Avoid Brand-Killing Tweets

Ronn Torossian

Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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How to Turn Your Personal Story Into a Compelling Brand

ReimaginePR

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

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4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

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4 Brands Running Successful Brand Journalism Programs

Cision

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Are your loyal customers mispronouncing your brand name?

PR Daily

How do you manage a brand when many people can’t even say it? Imagine what it must be like to be a brand manager for Givenchy. Sure, your job is to manage a French couture fashion label, but your brand name is repeatedly mangled. Berliner Pilsner (a German beer brand).

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The Complicated Business of Mixing Brand and Politics [Survey]

Sword and the Script

That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The Politics (and Brand Risk) Will Change Tomorrow.

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What Aretha Franklin Can Teach Brands About Making a Mark

Ronn Torossian

The post What Aretha Franklin Can Teach Brands About Making a Mark appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR PR Inspiration Ronn Torossian 5W PR 5WPR CEO Insights

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#PR Takes Your Business Beyond #Brand Awareness

PR Expanded

Brand awareness is just the beginning of what good PR can do for your company. However, without the trust and credibility factor that good PR delivers, the brand will not obtain the advocacy it seeks. So, yes, businesses will continue to rely on PR for brand awareness.

Brand 250

How Tweetchats Boost Your Brand

Cision

Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter

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Auto industry revs up brand intimacy—which brands are the leaders?

Agility PR Solutions

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Public Relations branding

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Brand Awareness: It’s All About Content

Onclusive

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

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Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

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How to reduce brand dilution with better stories

PR Daily

How can storytelling help preserve your brand’s value? New research suggests you must protect your brand voice internally to stick out from the crowd. My company recently partnered with FocusVision to study brand dilution in more depth. Fighting brand dilution from within.

Brand 170

3 bad reasons for changing your branding

PR Daily

Clients frequently come to PR pros for help developing a new logo and brand identity. Here are three reasons NOT to change your brand identity: 1. Organizations work hard to establish a familiar logo and brand identity that connects with audiences.

Brand 166

4 ways PR generates great brand exposure

Agility PR Solutions

The post 4 ways PR generates great brand exposure appeared first on Agility PR Solutions. Public Relations brandingPublic relations is about maintaining your public image so that you’re portrayed in the right light.

Brand 159

Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

Brand 166

5 Alcohol Brands with Great Social Media

Ronn Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Why Brands Need to Get Emotional

Cision

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

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Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?

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