28 PR Lessons from Walmart's Greeter Policy Change
Flack Me
MARCH 1, 3270
Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand
Branding Related Topics 
Big CPG Brands Will Start Reusing Packaging
Flack Me
JANUARY 25, 8276
Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.
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Avoid These 10 Common Rebranding Mistakes
Flack Me
OCTOBER 1, 9875
Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline
Brand Lessons From PayPal's Mistake
Flack Me
JULY 12, 7953
Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless
5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
Brand Engagement Through Chat Marketing
Ronn Torossian
FEBRUARY 1, 2021
The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming
Creating Unified Brand Strategies
Ronn Torossian
SEPTEMBER 17, 2020
One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.
Building a Brand in 2020
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].
B2B Brand Storytelling – Using Stories to Engage
ReimaginePR
NOVEMBER 13, 2020
Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.
7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)
ReimaginePR
NOVEMBER 17, 2020
an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.
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Is brand purpose overblown?
PR Daily
MARCH 26, 2021
Over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible.”. Consumers are also socially “woke” about how brands and businesses behave. They will pay more, and even change their buying habits, for brands that do.”.
When is a Brand Connecting or Pestering?
Ronn Torossian
MAY 20, 2020
The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”
Is Brand Building Becoming Cool in Marketing Again?
Sword and the Script
MARCH 23, 2021
Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.
Create Brand Awareness With Niche Marketing
Ronn Torossian
APRIL 6, 2020
The post Create Brand Awareness With Niche Marketing appeared first on. Brand PR Public Relations 5WPR CEO Insights MARKETING PR Agency Ronn Torossian
How to protect your brand from social media impersonators
PR Daily
APRIL 6, 2021
With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters. What’s the harm in a social media account that spoofs your brand?
This is How Brand Marketing Will Thrive in 2020
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.
5 tips for more effective brand communications in 2021
PR Daily
FEBRUARY 19, 2021
As important and timely as a brand audit, pull out your most recent SWOT analysis and give it a quick review. Do a brand audit and get your strategy on. Monitor your competition to see how you can get ahead of other businesses by focusing more on your brand.
The Shifting in Brand-Influencer Relationships
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyGym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.
Ragan survey: Brand storytelling increases in importance
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.
Brand conversations during COVID-19
Stephen Waddington
MAY 9, 2020
It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook.
PERSONAL BRANDING: Why your online visibility matters
PR Warrior
OCTOBER 20, 2017
The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?
How to build a stronger brand to withstand the social media haters
PR Daily
MARCH 24, 2021
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. A second big shift is how brands big and small are quick to retreat after even modest criticism.
5 tips for more effective brand communications in 2021
Agility PR Solutions
MARCH 23, 2021
The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions. Analysis Public Relations brandingScouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content.
Food Brands Face Tough Decisions
Ronn Torossian
APRIL 20, 2020
The post Food Brands Face Tough Decisions appeared first on. Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.
The winners and losers from Super Bowl LV: Brand edition
PR Daily
FEBRUARY 8, 2021
After a season rife with disruptions from the COVID-19 crisis, punctuated by a limited attendance and many brands foregoing their big airtime plays this year, it was a remarkable evening to cap the National Football League season.
6 tips for building a compelling digital brand
PR Daily
JUNE 2, 2020
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed. The idea of personal branding has been around for quite some time. Brand Journalism Branding Measurement Social Media
Brands Tackling Social Issues
5W PR
FEBRUARY 21, 2020
According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).
Why and how companies are turning to brand journalism
PR Daily
NOVEMBER 20, 2020
Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Brand journalism is very different from content marketing, because it’s not marketing. The story(telling) behind brand journalism.
#PRExpanded Guest Post: Socializing Your Brand … What’s That?
PR Expanded
FEBRUARY 26, 2018
Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps. Because a brand that takes care of its employees takes care of its customers.
Brands Start To Open Up
ImPRessions - Crenshaw Communications
MAY 21, 2020
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?
Automotive industry ranks #2 in brand intimacy—which brands lead?
Agility PR Solutions
AUGUST 25, 2020
Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.
Brands Bring Substance To COVID-19 Response
ImPRessions - Crenshaw Communications
APRIL 20, 2020
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands.
Best Brand Moves During The COVID-19 Pandemic
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Olive’s plea – and the brand’s response – was even picked up by CNN.
How important is YouTube for brand marketing in 2020?
PR Daily
NOVEMBER 25, 2020
But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?
5 strategies to improve the reputation of your brand
Agility PR Solutions
JANUARY 6, 2021
Brand reputation is incredibly important but is an area that many business owners struggle with. The post 5 strategies to improve the reputation of your brand appeared first on Agility PR Solutions. Public Relations branding
Start Making Sense: Helping Tech Brands tell their Stories
Flack's Revenge
JULY 28, 2020
Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. The post Start Making Sense: Helping Tech Brands tell their Stories appeared first on Flack's Revenge.
How to Ace Video for Personal Branding
B2B PR Sense
JUNE 25, 2020
Looking for that next thing to give your personal brand a leg up? Using video for personal branding has helped many people to expand their brand and reach more audiences. Because of how vital it is to my personal brand. 6 Ways to Use Video for Personal Branding.
5 brands that struggle to connect with millennial consumers
PR Daily
OCTOBER 21, 2020
They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.
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