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PR Lessons from Walmart's Greeter Policy Change
Flack Me
MARCH 1, 3270
Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand
Branding Related Topics 
Big CPG Brands Will Start Reusing Packaging
Flack Me
JANUARY 25, 8276
Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.
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Avoid These 10 Common Rebranding Mistakes
Flack Me
OCTOBER 1, 9875
Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline
Brand Lessons From PayPal's Mistake
Flack Me
JULY 12, 7953
Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless
5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
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When is a Brand Connecting or Pestering?
Ronn Torossian
MAY 20, 2020
The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”
Building a Brand in 2020
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].
Create Brand Awareness With Niche Marketing
Ronn Torossian
APRIL 6, 2020
The post Create Brand Awareness With Niche Marketing appeared first on. Brand PR Public Relations 5WPR CEO Insights MARKETING PR Agency Ronn Torossian
The Shifting in Brand-Influencer Relationships
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.
This is How Brand Marketing Will Thrive in 2020
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.
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Brands Start To Open Up
ImPRessions - Crenshaw Communications
MAY 21, 2020
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses?
Food Brands Face Tough Decisions
Ronn Torossian
APRIL 20, 2020
The post Food Brands Face Tough Decisions appeared first on. Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.
Tips for encouraging employees to share brand messages
PR Daily
MAY 20, 2020
Your workers are key ambassadors for your brand, especially on social media. In fact, 90% of brands use social media platforms to increase their visibility on the market. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME
PERSONAL BRANDING: Why your online visibility matters
PR Warrior
OCTOBER 20, 2017
The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?
UGC a great option for brands during the coronavirus crisis
PR Daily
MAY 15, 2020
User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Kaplan: Aggregating content from users is a good way for brands to stay connected to their loyalists by inviting them to participate with the brand.
How brand managers can lean into ‘wellness’ during COVID-19
PR Daily
MAY 13, 2020
We spoke with Mary Zalla, global president of consumer brands for Landor, who shared how she and her U.K. Brands that stay true to themselves, and keep close to the insights of their consumers, will be able to navigate these waters,” she says. Think about how your brand sounds.
Brands Bring Substance To COVID-19 Response
ImPRessions - Crenshaw Communications
APRIL 20, 2020
The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands.
Why brand managers must embrace nostalgia during this crisis
PR Daily
APRIL 29, 2020
The approach can also benefit brands who can sponsor the Twitter chat, providing them a unique opportunity to engage with their audience. The post Why brand managers must embrace nostalgia during this crisis appeared first on PR Daily. Brand Journalism Branding COVID-19
Best Brand Moves During The COVID-19 Pandemic
ImPRessions - Crenshaw Communications
APRIL 14, 2020
It has also brought out the best in some companies and brands, with accompanying positive PR. Here are my picks for best brand moves so far during the COVID-19 pandemic. Olive’s plea – and the brand’s response – was even picked up by CNN.
For food and beverage brands, COVID-19 creates unique litmus test
PR Daily
MAY 13, 2020
Forward-thinking brands are demonstrating their ability to nimbly pivot and provide creative solutions that address new consumer needs. Brands who took the initiative to make proactive adjustments in the first month of the pandemic have wowed us with their responses.
How Brands Can Earn More Press Coverage
Ronn Torossian
FEBRUARY 7, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business 5WPR CEO BRANDING Ronn Torossian
Brands Tackling Social Issues
5W PR
FEBRUARY 21, 2020
According to 5W’s 2020 Consumer Culture Report , some consumers are influenced when a brand aligns with a cause they’re passionate about (83%), and others would like to see a CEO of a company speak out on issues they care about (76%).
Amid unrest, CEOs and brands denounce racism in Floyd killing
PR Daily
JUNE 1, 2020
As many called the charges insufficient, peaceful protests nationwide spiraled into outbursts of looting and burning that didn’t spare major brands. WarnerMedia brands including HBO changed their Twitter handles to “#BlackLivesMatter.”
Brand conversations during COVID-19
Stephen Waddington
MAY 9, 2020
It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook.
How brand managers can build lasting relationships during COVID-19
PR Daily
MAY 28, 2020
Going dark is also a bad strategy; the data show over and over again that once a brand falls out of the public eye in a crisis, it struggles to regain market share once the panic has subsided. A PR pro is the essential crisis Sherpa your brand needs to survive.
Why NOT to change your branding
Ronn Torossian
JANUARY 29, 2019
It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity. Brand PR PR Agency Public Relations
5 best practices for brands and individuals on LinkedIn
PR Daily
FEBRUARY 19, 2020
There are a number of ways to get your brand that “new year, new you” look. Here are five tools and approaches: Self-audit: The start of a calendar year is a great time to reevaluate your brand’s content. Remember to consider your purpose and why you’re using LinkedIn for your brand.
Brand Awareness: It’s All About Content
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
Use Digital PR to Give Brands Identity
Ronn Torossian
MARCH 5, 2020
Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. That consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content.
How Cannabis Brands Can Improve Their Visibility
Ronn Torossian
MARCH 25, 2019
For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian
Brand journalism metrics surge during pandemic
PR Daily
MAY 21, 2020
No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Brand journalists are delivering relevant, timely and insightful stories to their audiences every day. Brand Journalism The Consultant is In
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
An Ode to the Authentic Brand
Onclusive
AUGUST 1, 2017
and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. This is How You Build a Brand With Soul ”. How Brands Benefit From Exuding Real Human Emotion ”.
Building Consumer Loyalty Through Brand Transparency
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING
4 Pitfalls of Brand Journalism to Avoid
Onclusive
AUGUST 13, 2015
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
United we Brand? Top Reads on Corporate Activism
Flack's Revenge
AUGUST 6, 2019
Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.”
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
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