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Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.

Brand 363
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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

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Understanding and Improving Brand Perception for Success

Ronn Torossian

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience.

Brand 311
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Brand Transparency

Ronn Torossian

Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.

Brand 195
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Ways to boost brand awareness

Ronn Torossian

When a customer is ready to make a purchase, brand awareness is what keeps a brand on the top of the customer’s mind. Increasing brand awareness can be challenging and for many marketers it is a very important goal. The post Ways to boost brand awareness appeared first on.

Brand 195
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Food brands in the metaverse

Ronn Torossian

The metaverse provided brands with the opportunity to create their own virtual space. The post Food brands in the metaverse appeared first on. Brand PR Business Public Relations Ronn Torossian 5W Public Relations 5WPR BRANDING Insights

Brand 195
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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset.

Brand 283
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Real estate branding with PR

Ronn Torossian

The post Real estate branding with PR appeared first on. Brand PR Public Relations NYC Public RelationsReal estate is like any other business and it depends on building relationships for its growth. This is how PR can help position a business in a manner that it appears to be reliable.

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Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. To increase efficiency in retail, brands have to […]. Brand PR

Retail 195
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Basics of Brand Perception for Companies

Ronn Torossian

This is why brand perception is so important for businesses, and why companies need to work […]. The post Basics of Brand Perception for Companies appeared first on. Brand PR Business PR Firm BRANDING Strategy

Company 195
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How Brands Create Value

Ronn Torossian

Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands coming into play. We often look at the brand name of an item to determine […]. Brand PR Business BRANDING Insights Strateg

Brand 195
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Using social media to boost brand awareness

Ronn Torossian

Social media helps a brand to create trust with its potential customers, it has become the place that customers visit to learn about brands. Not only that, social media also helps brands to connect with customers wherever they are. Brand PR Social Media

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Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195
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7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

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Developing a Brand’s Messaging

Ronn Torossian

The post Developing a Brand’s Messaging appeared first on. Brand PR BRANDING Insights Ronn Torossian StrategyIt is important to develop key messages that are clear, credible, useful, and believable.

Brand 195
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Adopting New Brand Identities

Ronn Torossian

The post Adopting New Brand Identities appeared first on. Business Ronn Torossian BRANDING Insights StrategyOver the years, despite new methods and new theories, the fundamentals of marketing itself have not changed.

Brand 195
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Why Brand Reputation is so Important for Businesses

Ronn Torossian

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online.

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How Beauty Brands can Utilize PR

Ronn Torossian

Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The post How Beauty Brands can Utilize PR appeared first on. Brand PR PR Inspiration Ronn Torossian

Brand 195
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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

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Fast food brands still not delivering results in brand intimacy—which brands lead?

Agility PR Solutions

Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].

Brand 124
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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

B2B 249
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When is a Brand Connecting or Pestering?

Ronn Torossian

The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”

Brand 311
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What we learned from our 2023 brands report

NewsWhip

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Brands brands earned media brand coverage

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Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.

Brand 195
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Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

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Do Your Visuals Match Your Brand?

HMA Public Relations

When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin. Odds and Ends brand book brand visuals viking visuals

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Why Personal Branding Matters?

Victorius PR

Personal branding is an important key element to anyone’s presence and is here to stay for the long run. But first, what is personal branding? Personal branding is the process of creating a brand identity around a person or business. That is all built around your brand.

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Brand Engagement Through Chat Marketing

Ronn Torossian

The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming

Brand 195
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Amazon dominated the headlines in September’s brand coverage

NewsWhip

As one of the world’s most recognizable brands, it’s not uncommon for Amazon to find itself in the news on a regular basis, and for a variety of reasons. When looking at how Amazon was covered online overall, we see just how enormous the brand actually is, with over 5.3M

Brand 131
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Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195
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Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.

Strategy 230
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Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

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The Role of Public Relations in Lifestyle Branding

Ronn Torossian

Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. A lifestyle brand is not limited to just […]. The post The Role of Public Relations in Lifestyle Branding appeared first on.

Publicity 195
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Twitter commands October’s brand coverage thanks to Elon Musk

NewsWhip

While we normally try to limit coverage of Musk in these blogs to avoid repeating ourselves, it’s impossible to ignore his impact on the public interest in October’s brand coverage. Twitter was the top brand in terms of engagement, earning 545k (18%) overall.

Twitter 124
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Does Your Brand Need a Refresh?

HMA Public Relations

In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Public Relations Brand logo maricopa county rebrand Rebranding refreshAre you due for a refresh?

Brand 89
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Brands: Loved or Left

Ronn Torossian

Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” The post Brands: Loved or Left appeared first on.

Brand 195
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Four Questions to Ask When Aligning Your Brand & Reputation

Deirdre Breakenridge

When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170