28 PR Lessons from Walmart's Greeter Policy Change
Flack Me
MARCH 1, 3270
Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand
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Big CPG Brands Will Start Reusing Packaging
Flack Me
JANUARY 25, 8276
Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.
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Avoid These 10 Common Rebranding Mistakes
Flack Me
OCTOBER 1, 9875
Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline
Brand Lessons From PayPal's Mistake
Flack Me
JULY 12, 7953
Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless
5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
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The Shifting in Brand-Influencer Relationships
Ronn Torossian
OCTOBER 11, 2019
It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.
This is How Brand Marketing Will Thrive in 2020
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.
How Brands Create Fans
ImPRessions - Crenshaw Communications
MAY 28, 2019
Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses?
Getting Political in Branding and Messaging
Flack's Revenge
AUGUST 21, 2019
It used to be a much simpler world for brand development. Today it’s more complicated, as I wrote in my post: United we Brand. What does this mean for the arts of messaging and brand development? Rethinking the Brand Question Framework.
PERSONAL BRANDING: Why your online visibility matters
PR Warrior
OCTOBER 20, 2017
The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?
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How Brands Can Earn More Press Coverage
Ronn Torossian
FEBRUARY 7, 2019
Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business 5WPR CEO BRANDING Ronn Torossian
#PRExpanded Guest Post: Socializing Your Brand … What’s That?
PR Expanded
FEBRUARY 26, 2018
Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0
Why NOT to change your branding
Ronn Torossian
JANUARY 29, 2019
It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity. Brand PR PR Agency Public Relations
Women form stronger brand intimacy bonds—which brand is #1?
Agility PR Solutions
DECEMBER 2, 2019
Which brands do women have emotional connections with in 2019? in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM. The post Women form stronger brand intimacy bonds—which brand is #1?
How Cannabis Brands Can Improve Their Visibility
Ronn Torossian
MARCH 25, 2019
For entrepreneurs hoping to advance their brands, this boom in legal cannabis presents an incredible opportunity to convert media coverage into positive brand capital- […]. Brand PR Business Media Relations PR Agency PR Inspiration Public Relations Ronn Torossian
Building Consumer Loyalty Through Brand Transparency
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. PR Firm PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING
United we Brand? Top Reads on Corporate Activism
Flack's Revenge
AUGUST 6, 2019
Should brands take a stand? So, what’s a brand (and their top execs) to do? Fence-sitters might alienate those who want to know the brand’s political and social colors. The ensuing narrative has been that “taking a stand is no longer an option for brands.”
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
Brand Awareness: It’s All About Content
Onclusive
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
An Ode to the Authentic Brand
Onclusive
AUGUST 1, 2017
and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. This is How You Build a Brand With Soul ”. How Brands Benefit From Exuding Real Human Emotion ”.
15 Personal Branding Experts You Need to Check Out
B2B PR Sense
DECEMBER 7, 2019
Today you can't have a robust business without a solid personal brand. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. Modern audiences want to know the person behind the brand.
4 Pitfalls of Brand Journalism to Avoid
Onclusive
AUGUST 13, 2015
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
What Aretha Franklin Can Teach Brands About Making a Mark
Ronn Torossian
AUGUST 20, 2018
The post What Aretha Franklin Can Teach Brands About Making a Mark appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR PR Inspiration Ronn Torossian 5W PR 5WPR CEO Insights
How Facebook and Instagram images resonate for brands
NewsWhip
SEPTEMBER 25, 2019
Which brands had the most success with their Facebook and Instagram images? Given this, we wanted to look at both Facebook and Instagram to see how brands make use of the platforms with their photo strategies, and whether it is the same brands that are successful.
Should Brands Take A Stand?
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.
#PR Takes Your Business Beyond #Brand Awareness
PR Expanded
AUGUST 17, 2016
Brand awareness is just the beginning of what good PR can do for your company. However, without the trust and credibility factor that good PR delivers, the brand will not obtain the advocacy it seeks. So, yes, businesses will continue to rely on PR for brand awareness.
The Complicated Business of Mixing Brand and Politics [Survey]
Sword and the Script
MAY 28, 2019
That’s the backdrop for brands considering taking a public stand on a political position. That’s not what we’re talking about here and in my observation, there have been more voices urging brands to take a political position. The Politics (and Brand Risk) Will Change Tomorrow.
What shaving my head can teach you about content marketing for personal branding purposes
PR Warrior
MARCH 28, 2018
The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.
Brand Journalists
HMA Public Relations
NOVEMBER 6, 2019
The post Brand Journalists appeared first on HMA Public Relations. Featured PR Observations and Preferences PRSA Annelise Krafft brand journalists corporate PR in-house PR internal communications PRSA PhoenixAt the latest PRSA Phoenix New Pros Mentorship meeting, Annelise heard from internal communicators that in-house PR is taking a surprising turn. Read more!
This is How to Build a Brand With Soul
Onclusive
SEPTEMBER 14, 2016
Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. Musings branding
Why brand authenticity matters in 2019
NewsWhip
NOVEMBER 13, 2019
But what does it mean for a brand to be authentic in 2019? Brands today are under scrutiny from their consumers more than ever before. How do you maintain the integrity of your brand while respecting the cultures you’re selling to? Brands authenticity brands
Reactive PR Opportunities in Brand Mentions
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering.
How to Use AI to Build a Brand Narrative
Onclusive
NOVEMBER 1, 2017
AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.
[Case Study] How Proteus Builds Brand with Earned Media
Onclusive
OCTOBER 21, 2019
Proteus and its PR agency, W2O, are building a brand and a category simultaneously. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.
5 Alcohol Brands with Great Social Media
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media
Brand Story to Watch: Bluebird Meadows
ReimaginePR
MARCH 13, 2015
But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.
Lessons in Tech Branding from Rock Icons
Flack's Revenge
AUGUST 23, 2016
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?
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