Flack Me

MARCH 1, 3270

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

Policies 28

Policies Brand Branding 28

Flack Me

JANUARY 25, 8276

Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

Brand 28

Brand Branding 28

Flack Me

OCTOBER 1, 9875

Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline

Brand 28

Brand Branding 28

Flack Me

JULY 12, 7953

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Company 28

Company Brand Branding 28

Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Brand Branding 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.

Strategy 230

Strategy Brand Branding Agency 230

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

B2B 170

B2B Storytelling Brand Branding 170

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

Storytelling 156

Storytelling Brand Branding Construction 156

Ronn Torossian

FEBRUARY 20, 2020

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […]. The post Building a Brand in 2020 appeared first on. Brand PR Business Featured PR Inspiration Public Relations Ronn Torossian 5WPR BRANDING Insights MARKETING PR Agency Strategy

Brand 150

Brand Branding Consumer Company 150

PR Daily

OCTOBER 30, 2020

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

Survey 149

Survey Storytelling Brand Branding 149

Agility PR Solutions

JANUARY 6, 2021

Brand reputation is incredibly important but is an area that many business owners struggle with. The post 5 strategies to improve the reputation of your brand appeared first on Agility PR Solutions. Public Relations branding

Reputation 119

Reputation Strategy Brand Branding 119

Ronn Torossian

AUGUST 12, 2019

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

Brand Branding Marketing Agency 221

Agility PR Solutions

JANUARY 4, 2021

As a brand, your reputation is everything. If your brand is known for being consistently helpful, honest, and fair, you’re going to earn far more customers—and keep the ones you have. But if you want to see the best brand […]. Public Relations branding

Reputation 85

Reputation Brand Branding Advertising 85

Ronn Torossian

OCTOBER 11, 2019

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyGym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

Brand 174

Brand Branding Sports Instagram 174

Ronn Torossian

MAY 20, 2020

The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” Yet, here we are 56 years later wondering how to manage a changed marketplace after the pandemic is over. An increasing number of consumers have now adopted and […].

Brand 163

Brand Branding Consumer How To 163

ImPRessions - Crenshaw Communications

MAY 28, 2019

Too many B2C brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful is an authentic fan of that brand? What about more mundane brands and businesses? Here’s how a variety of brands have created or tapped into their natural fan base. ” The backlash that ensued was a great example of a brand learning to get out of its own way.

Brand 204

Brand Branding Insurance Insurance 204

PR Warrior

OCTOBER 20, 2017

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

Brand 276

Brand Branding LinkedIn Google 276

PR Daily

NOVEMBER 25, 2020

But, as with all things social media, it’s never too late to start building your brand and growing your audience on this video sharing site. Here are a few reasons why your brand needs a YouTube channel: 1. The post How important is YouTube for brand marketing in 2020?

YouTube 159

YouTube Brand Branding Marketing 159

PR Daily

NOVEMBER 20, 2020

Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Brand journalism is very different from content marketing, because it’s not marketing. The story(telling) behind brand journalism.

Journalism 164

Journalism Company Brand Branding 164

Agility PR Solutions

JANUARY 13, 2021

Having a strong company brand is vital in your overall business success. Having a steady source of customers that engage with and understand your brand will help increase customer retention. Public Relations branding

Strategy 85

Strategy Brand Branding Company 85

Agility PR Solutions

AUGUST 25, 2020

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

Automotive 90

Automotive Industry Brand Branding 90

PR Daily

OCTOBER 21, 2020

They ruled their market segments for decades, perennially famous household names, but one of today’s most coveted markets—millennials—just isn’t interested in these brands. That disinterest is creating opportunities in markets that other up-and-coming brands can take advantage of.

Consumer 157

Consumer Brand Branding Transportation 157

Ronn Torossian

APRIL 6, 2020

The post Create Brand Awareness With Niche Marketing appeared first on. Brand PR Public Relations 5WPR CEO Insights MARKETING PR Agency Ronn TorossianPlenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […].

Brand 150

Brand Branding Marketing Groups 150

Agility PR Solutions

JANUARY 11, 2021

“Build your brand.” It’s become fashionable to talk about creating a positive brand image. The problem is this: Too many business owners think about their brand in a surface-level way. Public Relations brandingHow many times have you heard those words?

Fashion 78

Fashion Brand Branding Publicity 78

Flack's Revenge

JULY 28, 2020

Fast forward many years later, and I am afraid I am becoming a talking head on tech startup PR and branding. The post Start Making Sense: Helping Tech Brands tell their Stories appeared first on Flack's Revenge.

Brand 170

Brand Branding B2B Interviews 170

Agility PR Solutions

JANUARY 14, 2021

The post 5 ways that well-executed branding improves PR appeared first on Agility PR Solutions. Public Relations brandingPR is about having clear objectives.

Brand 78

Brand Branding Publicity 78

Agility PR Solutions

DECEMBER 9, 2020

Vye President Dan Soldner shares insights on how to effectively rebrand your company Branding is strategic. Branding plays a significant role in helping companies position themselves more strategically and allowing consumers to […]. Analysis Public Relations branding

Brand 111

Brand Branding Consumer Company 111

PR Expanded

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps. Because a brand that takes care of its employees takes care of its customers.

Brand 215

Brand Branding Community Employee 215

Agility PR Solutions

OCTOBER 22, 2020

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. The post 4 essential branding tips for hospitality marketers appeared first on Agility PR Solutions. Public Relations branding

Hotels 102

Hotels Comparison Travel Brand 102

Agility PR Solutions

DECEMBER 17, 2020

The post Building your personal brand—4 tips to get you started appeared first on Agility PR Solutions. Analysis Public Relations branding

Brand 108

Brand Branding Leadership Groups 108

Ronn Torossian

FEBRUARY 7, 2019

Every brand wants more earned media, but, too often, these well-meaning brands go about it in all the wrong ways. The post How Brands Can Earn More Press Coverage appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business 5WPR CEO BRANDING Ronn Torossian

Brand 150

Brand Branding Blogging Media 150

PR Daily

AUGUST 12, 2020

Make no mistake: attaching its best-known brand name, which is virtually synonymous with the muscular mythology of gasoline, onto a fully electric car was a significant risk on Ford’s part, one that wasn’t without a significant amount of backlash from fans.

Brand 168

Brand Branding Film System 168

Ronn Torossian

JANUARY 29, 2019

It’s a new year and many people might be considering shaking things up with new branding. Clients usually come to PR firms, especially around this time of year, for help creating a new logo and developing a new brand identity. While it might seem new and exciting, there are times when changing your branding might […]. The post Why NOT to change your branding appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR PR Agency Public Relations

Brand 163

Brand Branding Blogging Agency 163

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. COVID-19 has led to a massive upheaval in how organisations communicate. Here are some of my favourite examples from my network. Image credit: The Bigger Picture.

Brand 122

Brand Branding Government Travel 122

Cision

JULY 23, 2020

As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices

Measurement 314

Measurement Brand Branding 314

Agility PR Solutions

DECEMBER 15, 2020

The post 3 reasons why product branding is vital for your PR appeared first on Agility PR Solutions. Marketing Public Relations brandingA positive reputation is essential in business.

Reputation 102

Reputation Brand Branding Company 102

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.

Brand 252

Brand Branding SEO Local 252

Ronn Torossian

APRIL 20, 2020

The post Food Brands Face Tough Decisions appeared first on. Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees. After hundreds of employees tested positive for coronavirus at a single Sioux Falls, SD processing plant, the company announced that it would be closing that plant “until further notice.” Local officials in Sioux Falls, as well as […]. Business Media Relations Insights MARKETING Strategy

Brand 150

Brand Branding Local Employee 150

Agility PR Solutions

JANUARY 12, 2021

The post Mapping the customer journey: How enterprise brands embrace it in their marketing plans appeared first on Agility PR Solutions. Marketing Public Relations branding

Enterprise 97

Enterprise Brand Branding Technology 97