Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 40

Journalism Tools Social Media Brand 40

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Social Media 40

Social Media Brand Branding Media 40

Flack Me

JANUARY 8, 7141

The same goes for a brand. A brand must tell a story Category: Flack Me Summary: We have an inherent need to talk about what happens in our life.

Brand 40

Brand Branding 40

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

Brand 141

Brand Branding B2B Storytelling 141

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering.

Brand 163

Brand Branding Viral Crisis Management 163

AirPR

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 185

Brand Branding Industry eBook 185

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

Brand 169

Brand Branding Fashion Travel 169

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Journalism 167

Journalism Brand Branding Employee 167

AirPR

AUGUST 1, 2017

and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. This is How You Build a Brand With Soul ”. How Brands Benefit From Exuding Real Human Emotion ”.

Brand 176

Brand Branding Guidelines Journalism 176

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 212

Brand Branding Analysis YouTube 212

PR Expanded

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. We’re headed into March and spring is almost here.

Brand 177

Brand Branding How To Social Media 177

HMA Public Relations

JUNE 7, 2018

The line between brands and political issues is not only getting blurrier in the United States, but in other countries, too. The post Brands and Politics appeared first on HMA Public Relations. Featured PRGN Barcelona brands political issues politics SCR Spain United States

Brand 56

Brand Branding Publicity 56

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity

Brand 197

Brand Branding Film Viral 197

Cision

OCTOBER 26, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

Brand 167

Brand Branding Consumer Reputation 167

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1.    Conduct Extensive Brand Research. Featured Best Practices branding

Corporate 224

Corporate Brand Branding Guidelines 224

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?

Brand 191

Brand Branding Financial Big Data 191

AirPR

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.

Brand 141

Brand Branding How To Financial 141

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

Brand 227

Brand Branding How To Social Media 227

Ron Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Social Media 130

Social Media Brand Branding Media 130

PR Expanded

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. However, without the trust and credibility factor that good PR delivers, the brand will not obtain the advocacy it seeks. So, yes, businesses will continue to rely on PR for brand awareness.

Brand 185

Brand Branding Consumer Travel 185

PR Warrior

MARCH 28, 2018

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Content Marketing 185

Content Marketing Brand Branding Marketing 185

Ron Torossian

MARCH 28, 2018

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

Brand 188

Brand Branding How To Energy 188

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. The post Influencer Relations For B2B Brands appeared first on Crenshaw Communications.

B2B 141

B2B Brand Branding Trade Shows 141

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

Video 195

Video Brand Branding Infographics 195

Cision

APRIL 21, 2017

Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Brand 178

Brand Branding Customer Service Survey 178

AirPR

SEPTEMBER 14, 2016

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. Musings branding

Brand 226

Brand Branding How To Data 226

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency.

Brand 166

Brand Branding Consumer Transportation 166

PR Expanded

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Your brand should be ever evolving. Branding Guest Post PR 2.0

Brand 186

Brand Branding Pinterest Instagram 186

Ron Torossian

FEBRUARY 14, 2017

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

Brand 164

Brand Branding Reputation Internal 164

ReimaginePR

JULY 4, 2016

Over the years, I’ve fallen in love with a few particularly great brand stories. How many times have you had to stop midway through reading a brand story that was nothing but fluff without any real substance? The thing is, brand stories are usually bad for a few of the same reasons.

Brand 149

Brand Branding Storytelling Advertising 149

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Revisit the brand’s roots.

Brand 141

Brand Branding Comparison Viral 141

ImPRessions - Crenshaw Communications

JULY 14, 2017

Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.

Brand 141

Brand Branding Storytelling Airlines 141

Cision

OCTOBER 19, 2017

Having a library ensures that we’re all working together to make our brand better known for a specific set of search terms and keywords. Consistency across both sales and marketing makes for stronger branding and attracts better results.

Brand 166

Brand Branding How To SEO 166

Ron Torossian

FEBRUARY 22, 2018

The post Hospitality PR: A Guide to Expanding Your Brand’s Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Entrepreneur PR Agency Public Relations Ronn Torossian 5WPR 5WPR CEO BRANDING Insights MARKETING PR Firm Strategy

Brand 130

Brand Branding Blogging Agency 130

HMA Public Relations

SEPTEMBER 5, 2017

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. The post Branding in Arizona appeared first on HMA Public Relations.

Brand 67

Brand Branding Blogging Publicity 67

Ron Torossian

MAY 14, 2018

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.

Fashion 130

Fashion Brand Branding Tools 130

ImPRessions - Crenshaw Communications

MAY 11, 2018

The post Brands Bungle Response To Michael Cohen Scandal appeared first on Crenshaw Communications. Caricature by DonkeyHotey licensed under CC BY 2.0. This week two sophisticated corporations faced an unwelcome PR challenge.

Brand 141

Brand Branding Real Estate Policies 141

ReimaginePR

MARCH 13, 2015

But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.

Brand 159

Brand Branding SEO Local 159

NewsWhip

APRIL 11, 2018

The lines between editorial and branded content are increasingly blurred. There’s been an evolution in how brands and publishers approach advertising. The post Why branded content is taking over our feeds appeared first on NewsWhip. Brands Communications & PR Interviews

Brand 89

Brand Branding Advertising Advertising 89

Cision

JULY 15, 2015

Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter

Brand 167

Brand Branding Small Business Tools 167