UK Media Moves including Channel 4, Mark Allen Group, Thomson Reuters Foundation and more

Cision

Channel 4 appoints Mel Bezalel as Commissioning Editor for E4; Mark Allen Group acquires several Elsevier titles; Yasir Khan appointed Editor-in-Chief of TRF.

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How employee resource groups enhance internal comms efforts

PR Daily

Communicators share how they’ve leaned on employee affinity groups to respond to recent events. As organizations grapple with racial and social justice issues facing the world, employee resource groups can be a great way to help advance DE&I both internally and externally.

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6 questions with Beau Yarbrough from Southern California News Group

Muck Rack

6 questions with Beau Yarbrough from Southern California News Group

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Guarisco Group’s Wendy Guarisco: ‘We’re still here’

PR Daily

For Wendy Guarisco, founder and chief media strategist for the Guarisco Group, the virtual world of work wasn’t a big adjustment. The post Guarisco Group’s Wendy Guarisco: ‘We’re still here’ appeared first on PR Daily.

How Focus Groups Can Help Your PR Plans

Marketwired

Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work. Focus groups are small groups drawn from the larger audiences from which you need information. The group questioning process is structured enough to cause participants to give you the information you seek, yet informal enough that participants build on others’ comments and ideas. IR/PR brand focus groups PR public relations

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How Group Nine Media uses Muck Rack to achieve PR goals

Muck Rack

How Group Nine Media uses Muck Rack to achieve PR goals

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How Gambling.com Group uses Muck Rack to achieve PR goals

Muck Rack

How Gambling.com Group uses Muck Rack to achieve PR goals

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How to use LinkedIn Groups to create marketing magic

PR Daily

LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups. Start by joining groups that are relevant to your product, services or industry. There are several ways to find groups. First, you can use the group search tool in LinkedIn.

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Momentum Communications Group’s Jim Miller: Find time to ‘unplug’

PR Daily

Jim Miller, founder and president of Momentum Communications Group, has this advice: Stay connected to the changing news of the day—prepared to respond quickly to whatever opportunity might come next, but try to unplug in your downtime.

Why employee resource groups merit serious investment and support

PR Daily

Empowering affinity groups can boost employee engagement, confidence and trust–and provide a long-term burst of momentum toward DE&I goals. That’s where employee resource groups (ERGs) have come in.

Tapping the power of social media groups for PR

Agility PR Solutions

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. Cultivating and leveraging these groups can accomplish many things.

Top 10 PR and marketing predictions for 2021 from Worldcom PR Group’s global partners

Agility PR Solutions

Every year, The Worldcom Public Relations Group draws on the knowledge of its 2000+ consultants to predict the environment that its clients will face in the year ahead.

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New Brandwatch Social Panel tool for virtual focus groups

Stephen Waddington

Brandwatch adds virtual focus groups to platform with Social Panels. It’s been challenging to run focus groups and polling. Consumer research has been tricky during the pandemic. Survey fatigue has also become an issue. Brandwatch reckons it has an answer.

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Is Your Practice Group the Best Fit for You?

Shift Communications

Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Understanding that everyone’s experience is different and no employer is one and the same, I’ve shared key takeaways about how to successfully make the transition from one practice group to another. Agency Life practice group transitio

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. What makes working for and working with the Clyde Group unique?

Seraph uses Awario to setup digital strategy for The Independent Group

Awario

The Seraph agency received a request from a political party, The Independent Group, to create and implement a promo digital campaign within a tight turnaround.

How Arch’s affinity groups are fueling employee engagement and forging deeper connections

PR Daily

Goins says Arch launched several ENs in late 2020 and worked to get the groups established. In advance on Black History Month this year, she found that the Black Professionals and Allies group’s goal was to “increase the visibility of employees of color in the company.”

UK Media Moves including the Evening Standard, The Telegraph, New Statesman Media Group and more

Cision

Lucy Denyer is appointed Associate Editor on The Telegraph Magazine; New Statesman Media Group to launch new title Capital Monitor; new Editor and Deputy Editor for Homes and Property at Evening Standard. Media Blog

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Preparing for post-COVID: 4 distinct consumer groups that emerged from the pandemic

Agility PR Solutions

New research from CPG-focused sales and marketing firm Acosta breaks down changes in shopping behaviors—and identifies four distinct consumer groups that emerged as a result of the pandemic. After more than a year of COVID-19 restrictions in the U.S.,

Maxim Behar for Eurocom TV: "Only artificial intelligence can defeat trolls on social media"

Maxim Behar

02.2021 Maxim Behar, Founder and CEO of the leading PR company M3 Communications Group, Inc., spoke to Eurocom TV with Slav Mehandzhiyski on trolling, bots and how to recognize

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How Kane Communications Group’s James Burnett finds peace during WFH

PR Daily

Whenever the weather permits an al fresco experience, James Burnett, director of public relations for Kane Communications Group, enjoys working in his quiet backyard. The post How Kane Communications Group’s James Burnett finds peace during WFH appeared first on PR Daily.

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4 tips for building effective focus groups

PR Daily

Luckily, there’s a tried and true method for gaining essential insights into your key audiences: focus groups. Done right, focus groups can provide valuable qualitative data that will inform your communications strategy, allow customers to voice opinions they may not express directly to an organization and give clients new insights into key audience segments. Here are four tips to keep in mind to get the most from focus groups: 1.

The Castle Group’s Sandy Lish shares why PR pros must stand for something

PR Daily

Sandy Lish, principal and co-founder of The Castle Group, sees this as the moment that PR pros must speak up on their values and core beliefs. The post The Castle Group’s Sandy Lish shares why PR pros must stand for something appeared first on PR Daily.

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. The intention is to connect with the many similar or analog groups that populate the global digital space. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on.

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Five things to remember when building social media groups

NewsWhip

Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […]. The post Five things to remember when building social media groups appeared first on NewsWhip.

Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

A few further distinguished themselves with Grand Prizes and multiple wins: Alibaba Group, Cisco and Maxwell PR all pulled off that accomplishment—with Cisco earning two Grand Prize designations.

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UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

Cision

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy. Media Blog

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Why social media managers should cultivate private groups

PR Daily

Brand managers must actively cultivate private groups to get their messages in front of key stakeholders. Private groups are the future of social media, according to some experts, as news feeds are abandoned for less-crowded channels. . “In For example, if your brand sells pizza, one way to engage your target audience may be to create a group for beer aficionados where they can discuss the best beer pairings for pizza night,” she says.

M3 Communications Group, Inc. with 6 BAPRA Bright Awards

Maxim Behar

M3 Communications Group, Inc. The creative projects, with which M3 Communications Group, Inc. M3 Communications Group, Inc. M3 Communications Group, Inc. We at M3 Communications Group, Inc. M3 Communications Group, Inc. 12.05.2021.

Manchester Airports Group launches revamped newsrooms

Presspage

Manchester Airports Group, or MAG Airports for short, is a leading airport group in the United Kingdom. With four airports being part of MAG, Manchester, London Stansted, East Midlands and Bournemouth, the group sees over 55 million passengers each year. It's the largest UK owned airport operator and has a history that dates back to 1938 when Manchester Airport, then called Ringway Airport, opened for business.

Financial industry group sets social media rules

PR Daily

One way of managing this risk is the use of software that enables advertisers to target particular groups very precisely,” the FCA suggests. Financial services companies have new guidelines to follow in social media. The Financial Conduct Authority (FCA) has released its guidance on financial promotions in social media after “detailed engagement and consultation with the industry.”. Details of the FCA’s guidance were published in a press release last week.

Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. The post Analyzing focus groups—are they still essential for consumer research? It was the intersection of two fledgling disciplines: social science and consumer research. One of its earliest efforts analyzed the panicked reaction of the public […].

Vokol Group’s Katie Mudd: ‘The greatest gift we can give each other right now is grace’

PR Daily

Katie Mudd, partner publicist at The Vokol Group has a different word for empathy: grace. The post Vokol Group’s Katie Mudd: ‘The greatest gift we can give each other right now is grace’ appeared first on PR Daily.

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Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Bianchi Biz Blog

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker.

How Facebook Groups Can Grow Brand Loyalty

Maine PR Maven

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. On The PR Maven® Podcast, Nancy spoke with Skylar Welch, a loan officer at Acadia Lending Group, and Skylar shared how she picked up three new buyers in one month through referrals from a national Facebook Group. The post How Facebook Groups Can Grow Brand Loyalty appeared first on | The PR Maven.

Firefly Communications Group looks back at five clients wins in one quarter

PR in High Definition

Firefly Communications Group is poised for an excellent 2019, following a series of client wins which helped increased its revenue by 18% in the last quarter of 2018. Claire Walker, Group CEO at Firefly Communications Group commented, “2018 was a strong year for Firefly Communications Group, from catching our first ‘unicorn’ to ongoing work with two organisations (NGINX and ANSYS) that both collaborate with NASA.

An Exciting Year For Temkin Group Research

Experience Matters

As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. The post An Exciting Year For Temkin Group Research appeared first on Customer Experience Matters®. As the year winds down, it’s fun to look back and appreciate what’s been done. I’m very proud of what our team accomplished. We used many different research approaches (e.g.,

Creating a Community for Continued Education: Launching #FrebergAlums FB Group

Karen Freberg

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. Some are very large (like Carlos Gil’s Social Media Mastermind Group with 10k+ members) to relatively small (we have a family group for our new nephew Marcus!). I have been managing and overseeing a Social Media Professor’s Group now for almost two years (WOW!), Why did I create a FB Group for #FrebergAlums?

As businesses reopen, trust tensions emerge among 3 differentiated consumer groups

Agility PR Solutions

The post As businesses reopen, trust tensions emerge among 3 differentiated consumer groups appeared first on Agility PR Solutions.

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

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