New Brandwatch Social Panel tool for virtual focus groups

Stephen Waddington

Brandwatch adds virtual focus groups to platform with Social Panels. It’s been challenging to run focus groups and polling. Consumer research has been tricky during the pandemic. Survey fatigue has also become an issue. Brandwatch reckons it has an answer.

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Tapping the power of social media groups for PR

Agility PR Solutions

COVID-19 not only reinforced the popularity and power of social media, it also stressed the tremendous potential of social media groups. Cultivating and leveraging these groups can accomplish many things.

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How Focus Groups Can Help Your PR Plans

Marketwired

Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work. Focus groups are small groups drawn from the larger audiences from which you need information. The group questioning process is structured enough to cause participants to give you the information you seek, yet informal enough that participants build on others’ comments and ideas. IR/PR brand focus groups PR public relations

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How to use LinkedIn Groups to create marketing magic

PR Daily

LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups. Start by joining groups that are relevant to your product, services or industry. There are several ways to find groups. First, you can use the group search tool in LinkedIn.

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4 tips for building effective focus groups

PR Daily

Luckily, there’s a tried and true method for gaining essential insights into your key audiences: focus groups. Here are four tips to keep in mind to get the most from focus groups: 1. However, always be sure to direct the group back to the topic of focus.

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client. Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. What makes working for and working with the Clyde Group unique?

Is Your Practice Group the Best Fit for You?

Shift Communications

Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Understanding that everyone’s experience is different and no employer is one and the same, I’ve shared key takeaways about how to successfully make the transition from one practice group to another. Agency Life practice group transitio

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Cisco, Maxwell PR, Alibaba Group lead the way among Digital Marketing Awards winners

PR Daily

A few further distinguished themselves with Grand Prizes and multiple wins: Alibaba Group, Cisco and Maxwell PR all pulled off that accomplishment—with Cisco earning two Grand Prize designations. Alibaba Group’s digital team had a prodigious year: Its Twitter following has mushroomed from 3,000 to 164,000, and business is bustling on LinkedIn (776,000+ followers), Facebook (305,000+ followers), YouTube (96,000+ subscribers) and Instagram (86,000 followers).

Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. The post Analyzing focus groups—are they still essential for consumer research?

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UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

Cision

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy. Media Blog

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Financial industry group sets social media rules

PR Daily

One way of managing this risk is the use of software that enables advertisers to target particular groups very precisely,” the FCA suggests. Financial services companies have new guidelines to follow in social media. The Financial Conduct Authority (FCA) has released its guidance on financial promotions in social media after “detailed engagement and consultation with the industry.”. Details of the FCA’s guidance were published in a press release last week.

Creating a Community for Continued Education: Launching #FrebergAlums FB Group

Karen Freberg

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. I have been managing and overseeing a Social Media Professor’s Group now for almost two years (WOW!),

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. The intention is to connect with the many similar or analog groups that populate the global digital space. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on.

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Five things to remember when building social media groups

NewsWhip

Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? In recent months, the appeal of social media groups seems to be growing, as publishers and marketers ponder ways to better engage their social media […]. The post Five things to remember when building social media groups appeared first on NewsWhip.

5 LinkedIn groups for PR pros

PR Daily

Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world. When it comes to PR, Linked offers many options for those looking to join a group. Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators: Gerald Haman—who says his middle name is “Solution Man”—has gathered an unbelievable following with this group.

How Facebook Groups Can Grow Brand Loyalty

Maine PR Maven

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. On The PR Maven® Podcast, Nancy spoke with Skylar Welch, a loan officer at Acadia Lending Group, and Skylar shared how she picked up three new buyers in one month through referrals from a national Facebook Group. The post How Facebook Groups Can Grow Brand Loyalty appeared first on | The PR Maven.

As businesses reopen, trust tensions emerge among 3 differentiated consumer groups

Agility PR Solutions

The post As businesses reopen, trust tensions emerge among 3 differentiated consumer groups appeared first on Agility PR Solutions. As new business challenges emerge in the COVID battle, Americans say they value “caring for others” and “control” more in a pandemic-challenged world—but are showing a distinct lack of trust, particularly of companies, businesses and employers, new research from Deloitte reveals.

Manchester Airports Group launches revamped newsrooms

Presspage

Manchester Airports Group, or MAG Airports for short, is a leading airport group in the United Kingdom. With four airports being part of MAG, Manchester, London Stansted, East Midlands and Bournemouth, the group sees over 55 million passengers each year. It's the largest UK owned airport operator and has a history that dates back to 1938 when Manchester Airport, then called Ringway Airport, opened for business.

Slack for Writers: Why Join, How to Use it, and Groups to Connect With

Cision

For journalists and bloggers, Slack can be an effective way to get feedback on a draft, request advice on COVID-19 reporting, and more. Media Blog

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Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search

PR Daily

LinkedIn refines group features. On Tuesday, Venture Beat reported that LinkedIn was making several changes to its groups. Changes to groups—along with a standalone iOS app—launch Oct. The biggest change is that all groups will now be private, member-only discussions. LinkedIn users will have to join a particular group in order to see and take part in its conversations. Facebook’s empathetic answer to its “like” button has arrived.

An Exciting Year For Temkin Group Research

Experience Matters

As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. The post An Exciting Year For Temkin Group Research appeared first on Customer Experience Matters®. As the year winds down, it’s fun to look back and appreciate what’s been done. I’m very proud of what our team accomplished. We used many different research approaches (e.g.,

ESG-fueled Impact Investing gaining steam with all age groups

Agility PR Solutions

The post ESG-fueled Impact Investing gaining steam with all age groups appeared first on Agility PR Solutions. A study by global asset manager American Century Investments of U.S. and UK adults reveals broad appeal of “impact investing,” e.g., financial investments designed to have a positive impact on society, while providing potential long-term returns.

United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections

PR Daily

Walmart creates virtual holiday toy focus groups. Walmart had to come up with the workaround for its toy testing group to compile its list of top-rated toys.

Academic group tracks transparency in political advertising on Facebook

Agility PR Solutions

The post Academic group tracks transparency in political advertising on Facebook appeared first on Agility PR Solutions. With a new election season in the U.S.

2019 predictions and top 10 communications tips from Worldcom PR Group

Agility PR Solutions

New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. The post 2019 predictions and top 10 communications tips from Worldcom PR Group appeared first on Agility PR Solutions. The new year has begun, and PR prognostications are starting to take shape.

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PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

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How W2O Group uses Muck Rack to achieve their PR goals

Muck Rack

How W2O Group uses Muck Rack to achieve their PR goals

5 groups on social media that marketers shouldn’t ignore

PR Daily

There’s too much data, too little time. It’s an excuse we hear far too often, but it will no longer pass in today’s marketing world. Salesforce’s 2015 State of Marketing report. shows that 89 percent of marketers find social media listening effective, but only 37 percent are actively practicing it. Plus, recent technologies have made it easier than ever to sort through data, pinpoint information that matters and develop targeted strategies to help your organization thrive.

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3 reasons to use Facebook groups to promote your company

Axia PR

Why your organization should have a Facebook group. Facebook groups have become part of our daily Facebook use, and most people belong to multiple groups.

Media Moves at V Magazine/VMAN & Time Out, MotorTrend Group Announces Several Top Editorial Changes

Cision

Mathias Rosenzweig promoted at V/VMAN, Tatiana Darie relocates for Bloomberg News, and more. Media Blog

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Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

Cision

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more. Media Blog

UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

TrendKite

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy

3 ways to grow your company Facebook group

Axia PR

How to effectively use Facebook groups to grow your company. As you might know, Facebook changed its algorithm last year. The biggest social network in the world went back to serving its original purpose of connecting friends and family. Where does this change leave companies? Does it mean that your company should no longer include Facebook in its overall digital marketing strategy? Shared Media

Back On Set – Socially Distanced Shooting With The Watches Of Switzerland Group

Prohibition

When we received a brief from our client the Watches of Switzerland Group, we jumped at the chance to get back out there and do what we do best, at our first socially distanced video shoot. The brief was to create a short video for their social channels on the new COVID-19 related restrictions in all stores and highlight the safety measures the group were taking to look after their staff and customers.

Country Groups Rebrand in Wake of BLM Protests

Ronn Torossian

The post Country Groups Rebrand in Wake of BLM Protests appeared first on. Cultural norms are shifting in America. This change is reaching into many different industries and taking many different forms. Recently, NASCAR banned the Confederate flag at its events. Many major American companies are coming out, making political statements and taking public stands on social issues. Now, an entertainment brand that is no stranger to controversy, […].

Environmental research group scrambles as Internet calls for ‘Boaty McBoatface’

PR Daily

Most social media and PR pros know the risks of a branded hashtag campaign, but that caution also applies to online audience polls. The Natural Environment Research Council is learning that lesson. It recently turned to the Internet to crowdsource a name for its newest polar research vessel: Find out about the science that happens on our polar ships https://t.co/cB8BVEw0pI cB8BVEw0pI #NameOurShip #BoatyMcBoatface pic.twitter.com/WOIxfwGJxA. NERC (@NERCscience) March 20, 2016. Shackleton.

Firefly Communications Group looks back at five clients wins in one quarter

PR in High Definition

Firefly Communications Group is poised for an excellent 2019, following a series of client wins which helped increased its revenue by 18% in the last quarter of 2018. Claire Walker, Group CEO at Firefly Communications Group commented, “2018 was a strong year for Firefly Communications Group, from catching our first ‘unicorn’ to ongoing work with two organisations (NGINX and ANSYS) that both collaborate with NASA.

NRPR Group’s star-studded campaign for Heal exemplifies award-winning PR excellence

Agility PR Solutions

In addition to its impactful history of working with visionary entrepreneurs and tenured CEOs, Beverly Hills-based NRPR Group often works with celebrities who’ve either partnered with a brand or created a product—from ambassadors and celebrities to influencers behind some of the distinguished clients and products they represent. The post NRPR Group’s star-studded campaign for Heal exemplifies award-winning PR excellence appeared first on Agility PR Solutions.

Media Moves at V Magazine/VMAN & Time Out, MotorTrend Group Announces Several Top Editorial Changes

TrendKite

Mathias Rosenzweig promoted at V/VMAN, Tatiana Darie relocates for Bloomberg News, and more

#AIinPR group publishes crowdsourced PR tool database. What's missing?

Stephen Waddington

It’s a crowdsourced project undertaken by a group of volunteers that started in February. The drive by the CIPR’s #AIinPR panel to characterise the tools used by the public relations profession is gathering pace. Conversation about the impact of technology on the media and public relations, ranges from denial to techno-panic. It’s impossible to find a pragmatic point of view.