Trending Sources

Let’s kill the front group

Holtz Communication + Technology

At the top of the list: funding front groups. Front groups go all the way back to Edward Bernays, the revered father of modern public relations. Keeping a company’s (and its agencies’) role in these groups secret is increasingly a fool’s errand.

How Focus Groups Can Help Your PR Plans

Marketwired

Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work. Focus groups are small groups drawn from the larger audiences from which you need information. IR/PR brand focus groups PR public relations

Coghlan Consulting Group Run By Morons

Spin Sucks

You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clien ts. Communication Ethics coghlan consulting group fake news sites moron PR firm news hawksOh this is good!

BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR

Borenstein Group

Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. Since joining Borenstein Group”, stated Gal S. Borenstein Group News Industry News Press Release

B2G 31

5 LinkedIn groups for PR pros

PR Daily

Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world. When it comes to PR, Linked offers many options for those looking to join a group.

Ten PR Professionals to Follow

Spin Sucks

On the tenth day of Christmas, Spin Sucks gave to you 10 PR professionals to follow, stalk, and get to know. They are nominated by last year's winners. Gini Dietrich has more. The post Ten PR Professionals to Follow appeared first on Spin Sucks.

VP, Group Account Director - New York, NY

Flack Me

Company: McMurry/TMG Location: New York, New York Industry: Marketing - Management Career Level: Executive (SVP, EVP, VP) Job Status: Full Time Salary Range: Commensurate with Experience

Talking Points Podcast: A Conversation with United Health Group’s Bryan Vincent

Communications Conversations

In this edition of the Talking Points Podcast, Kevin and I sit down with Bryan Vincent, director of digital communications at United Health Group and talk LinkedIn, the recent Mayo Clinic/Minneapolis Star Tribune partnership, MIMA Summit and a little Packers/Vikings football.

Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search

PR Daily

LinkedIn refines group features. On Tuesday, Venture Beat reported that LinkedIn was making several changes to its groups. Changes to groups—along with a standalone iOS app—launch Oct. The biggest change is that all groups will now be private, member-only discussions.

Top 10 Digital Branding & Marketing Trends for 2017

Borenstein Group

The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. The post Top 10 Digital Branding & Marketing Trends for 2017 appeared first on Borenstein Group.

Borenstein Group earns a top 10 feature as a Washington DC web designer on Clutch!

Borenstein Group

Borenstein Group Inc. Borenstein Group more than proved our commitment to providing exceptional service for its various clients. ” “I would have absolutely no hesitation in referring the Borenstein Group to anyone.” appeared first on Borenstein Group.

B2B 8

Is Your Practice Group the Best Fit for You?

Shift Communications

Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Agency Life practice group transition

How to Increase Your LinkedIn Engagement Without Wasting a Dime

Spin Sucks

How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks.

VP, Group Account Director - New York, NY

Flack Me

Company: McMurry/TMG Location: New York, New York Industry: Marketing - Management Career Level: Executive (SVP, EVP, VP) Job Status: Full Time

New Influencer Marketing Research Has Four Key Findings

Spin Sucks

Communication Influencer Relations altimeter group brian solis global research study Influence 2.0 Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds.

IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center

IPR

Gary Grates, Principal at W20 Group, has been appointed Director of the IPR Organizational Communication Research Center (OCRC). Page Society and co-director of the Syracuse University Newhouse School/W2O Group Center for Social Commerce. Gainesville, Fla.

How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out.

How Political Posts Will Quietly Kill Your Network

Spin Sucks

David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.

Build a Business Development Program By Doing Your Own PR

Spin Sucks

Business Growth entrepreneur bootcamp slack community slack group t60productions the content secret to closing more clients tony gnauOne of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan.

Financial industry group sets social media rules

PR Daily

One way of managing this risk is the use of software that enables advertisers to target particular groups very precisely,” the FCA suggests. Financial services companies have new guidelines to follow in social media.

Five Tips to Get Your Media Pitches Opened and Read

Spin Sucks

Communication Media Relations 24-hour pitching boost ceo peer groups media pitching media relations michael smart pr dream teamAccording to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results.

Five Powerful Ways to Get More Leads from Your Website Forms

Spin Sucks

You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do.

The 2016 Personal Grateful Challenge

Spin Sucks

Communication Trends arment dietrich team chicago cubs cycling jennifer devitt joe biden judy dunn mastermind group septic infection Spin Sucks community world series

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Nicole Rodrigues is the CEO and founder of NRPR Group. Guest Post Instagram Public Relations Social media fiverr nicole rodrigues nrpr group rapportive snapchat Social networks tools unlock to share

Tools 111

The Spin Sucks Inquisition: Gerry Corbett

Spin Sucks

FollowFriday follow Social Media PR job coach PRSA CEO PRSA Chair Red Phlag Group rocket scientistOn this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past.

How to Launch a Successful PR Campaign Without a News Release

Spin Sucks

Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.

How to Stay on Top of Online Marketing While Traveling

Spin Sucks

Modern technology means marketing has gone mobile, and so have the marketers. You can do your job with little more than a smartphone, a laptop, and an internet connection. This new era has opened up the opportunity to live a life of excitement, travel, and adventure.

How to Be Paid to Write a Strategic PR Proposal

Spin Sucks

Agencies Communication Macy's marshall fields mastermind group new business development online courses PESO model strategic planThe new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Many local chapters have working groups for new and young professionals. Suzanne Mannion, Executive Vice President & Co-Founder, Newsmaker Group.

The Benefits, Challenges, and Solutions of a Virtual Office

Spin Sucks

Business Growth entrepreneur american community survey BYOD corina manea dropbox facebook groups Google Drive pete salmon prsay slack telecommuting zoomA virtual office certainly has lots of benefits, but it also is presented with many challenges.

Group Account Director - Chicago, IL

Flack Me

Company: The Onion Location: Chicago, Illinois Industry: Advertising - Sales Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

The Spin Sucks Inquisition: Samantha McCain

Spin Sucks

You can also find her working on—and upgrading— The Focus Group blog. FollowFriday follow Social Media leaders eat last pr up-and-comer samantha mccain the focus group By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz.

How to Better Define Your Buyers to Boost Engagement Online

Spin Sucks

Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. To do that, you need to know who they are, what they like and expect from you.

The Most Important Post-event Engagement Tool

Spin Sucks

Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. For example, Jimmy Fallon is an expert at making people feel like they belong to a larger group. By Steve Randazzo.

Tools 79

Build Client Trust through Authenticity

Spin Sucks

Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. Pete Salmon has more. The post Build Client Trust through Authenticity appeared first on Spin Sucks.

Convergence is the Name of the Game for PR Pros of Tomorrow

Spin Sucks

The Altimeter Group just released ” The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media ,” which talks about how all three not only integrate, but how the affect the role of the PR professional.

Groups 128

Why it pays to stay connected to your college alumni group

Communications Conversations

After the night was over, I got to thinking: This is why I invest so much time in our alumni group. Opportunities abound through your college connections–yet we often forget about this group as a primary professional network.

Publicis Group disciplines exec for saying gender diversity issue is ‘all over’

PR Daily

Kevin Roberts, chairman of Saatchi & Saatchi and a head coach at its parent company, Publicis Groupe, is under fire for saying that the gender diversity debate is “all over.”. Diversity & inclusion are business imperatives on which Publicis Groupe will not negotiate.

The Spin Sucks Inquisition: Nicole Rodrigues

Spin Sucks

FollowFriday follow Social Media nfl cheerleader nrpr group prfect pitch raidersOn the Spin Sucks Inquisition this week sits Nicole Rodrigues, PR agency owner, PRfect Pitch host, former NFL cheerleader, and all-around smart human.

Influencer Marketing Matchmaking

Spin Sucks

Influencer Marketing Marketing brand ambassadors group high virtual summit Influencer marketing influencer outreach influencer relations laura petrolinoBy Laura Petrolino. Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW).