Let’s kill the front group
Holtz Communication + Technology
DECEMBER 28, 2015
At the top of the list: funding front groups. Front groups go all the way back to Edward Bernays, the revered father of modern public relations. Keeping a company’s (and its agencies’) role in these groups secret is increasingly a fool’s errand.
How Focus Groups Can Help Your PR Plans
MARCH 24, 2016
Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work. Focus groups are small groups drawn from the larger audiences from which you need information. IR/PR brand focus groups PR public relations
Coghlan Consulting Group Run By Morons
NOVEMBER 22, 2011
You may have read a couple of months ago about the Coghlan Consulting Group and their practice of setting up fake news sites on behalf of its clien ts. Communication Ethics coghlan consulting group fake news sites moron PR firm news hawksOh this is good!
BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR
JANUARY 20, 2017
Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. Since joining Borenstein Group”, stated Gal S. Borenstein Group News Industry News Press Release
5 LinkedIn groups for PR pros
APRIL 27, 2016
Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world. When it comes to PR, Linked offers many options for those looking to join a group.
Environmental research group scrambles as Internet calls for ‘Boaty McBoatface’
MARCH 21, 2016
Most social media and PR pros know the risks of a branded hashtag campaign, but that caution also applies to online audience polls. The Natural Environment Research Council is learning that lesson.
Report: Journalists are the largest, most active verified group on Twitter
MAY 27, 2015
A new report on verified Twitter accounts shows that journalists are the most prevalent and the most active. The report comes from Triggertrap CEO Haje Jan Kamps, and was published on Medium this week. It shows that 25 percent of Twitter’s verified users are journalists.
Ten PR Professionals to Follow
DECEMBER 20, 2016
On the tenth day of Christmas, Spin Sucks gave to you 10 PR professionals to follow, stalk, and get to know. They are nominated by last year's winners. Gini Dietrich has more. The post Ten PR Professionals to Follow appeared first on Spin Sucks.
VP, Group Account Director - New York, NY
FEBRUARY 25, 2015
Company: McMurry/TMG Location: New York, New York Industry: Marketing - Management Career Level: Executive (SVP, EVP, VP) Job Status: Full Time Salary Range: Commensurate with Experience
Talking Points Podcast: A Conversation with United Health Group’s Bryan Vincent
OCTOBER 1, 2015
In this edition of the Talking Points Podcast, Kevin and I sit down with Bryan Vincent, director of digital communications at United Health Group and talk LinkedIn, the recent Mayo Clinic/Minneapolis Star Tribune partnership, MIMA Summit and a little Packers/Vikings football.
Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search
OCTOBER 9, 2015
LinkedIn refines group features. On Tuesday, Venture Beat reported that LinkedIn was making several changes to its groups. Changes to groups—along with a standalone iOS app—launch Oct. The biggest change is that all groups will now be private, member-only discussions.
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you. The post Top 10 Digital Branding & Marketing Trends for 2017 appeared first on Borenstein Group.
Is Your Practice Group the Best Fit for You?
AUGUST 18, 2015
Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Agency Life practice group transition
How to Increase Your LinkedIn Engagement Without Wasting a Dime
FEBRUARY 16, 2017
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks.
VP, Group Account Director - New York, NY
JANUARY 16, 2015
Company: McMurry/TMG Location: New York, New York Industry: Marketing - Management Career Level: Executive (SVP, EVP, VP) Job Status: Full Time
IPR Announces the Appointment of Gary Grates, Principal, W2O Group, as Director of Organizational Communication Research Center
FEBRUARY 6, 2017
Gary Grates, Principal at W20 Group, has been appointed Director of the IPR Organizational Communication Research Center (OCRC). Page Society and co-director of the Syracuse University Newhouse School/W2O Group Center for Social Commerce. Gainesville, Fla.
New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
Communication Influencer Relations altimeter group brian solis global research study Influence 2.0 Is your influencer marketing working? When executed properly, yes. But that is not always as easy as it sounds.
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. The post How Political Posts Will Quietly Kill Your Network appeared first on Spin Sucks.
How to Make Your Email Marketing More Personal Without Being Creepy
FEBRUARY 15, 2017
People want to feel brands understand them and are on the same wavelength. This is especially true for millennials. But there's a subtle line between giving your email subscribers exactly what they want and totally creeping them out.
Financial industry group sets social media rules
MARCH 18, 2015
One way of managing this risk is the use of software that enables advertisers to target particular groups very precisely,” the FCA suggests. Financial services companies have new guidelines to follow in social media.
Five Tips to Get Your Media Pitches Opened and Read
MARCH 15, 2017
Communication Media Relations 24-hour pitching boost ceo peer groups media pitching media relations michael smart pr dream teamAccording to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. We tested his theory. Here are the results.
Build a Business Development Program By Doing Your Own PR
APRIL 26, 2017
Business Growth entrepreneur bootcamp slack community slack group t60productions the content secret to closing more clients tony gnauOne of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan.
The Number One Key to Business Growth is Easier than You Think
MAY 1, 2017
How important is business growth for you? There are so many great opportunities every day to grow your business and expand your reach. Whether you’re a solo PR practitioner or the owner of a larger PR and marketing firm, it helps to adopt a broad-minded sales mentality.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do.
The 2016 Personal Grateful Challenge
NOVEMBER 23, 2016
Communication Trends arment dietrich team chicago cubs cycling jennifer devitt joe biden judy dunn mastermind group septic infection Spin Sucks community world series
The Spin Sucks Inquisition: Gerry Corbett
JUNE 24, 2016
FollowFriday follow Social Media PR job coach PRSA CEO PRSA Chair Red Phlag Group rocket scientistOn this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past.
[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future
FEBRUARY 12, 2015
A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group. Nicole Rodrigues is the CEO and founder of NRPR Group. Guest Post Instagram Public Relations Social media fiverr nicole rodrigues nrpr group rapportive snapchat Social networks tools unlock to share
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.
How to Stay on Top of Online Marketing While Traveling
JULY 13, 2016
Modern technology means marketing has gone mobile, and so have the marketers. You can do your job with little more than a smartphone, a laptop, and an internet connection. This new era has opened up the opportunity to live a life of excitement, travel, and adventure.
How to Be Paid to Write a Strategic PR Proposal
JUNE 15, 2016
Agencies Communication Macy's marshall fields mastermind group new business development online courses PESO model strategic planThe new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas.
Guest Post: The PR Generalist vs. The Industry Specialist
AUGUST 26, 2014
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. Many local chapters have working groups for new and young professionals. Suzanne Mannion, Executive Vice President & Co-Founder, Newsmaker Group.
The Benefits, Challenges, and Solutions of a Virtual Office
JULY 6, 2016
Business Growth entrepreneur american community survey BYOD corina manea dropbox facebook groups Google Drive pete salmon prsay slack telecommuting zoomA virtual office certainly has lots of benefits, but it also is presented with many challenges.
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
You can also find her working on—and upgrading— The Focus Group blog. FollowFriday follow Social Media leaders eat last pr up-and-comer samantha mccain the focus group By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz.
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
Everyone knows the success of a digital marketing campaign relies upon engaging your target audience and customers, winning their attention. To do that, you need to know who they are, what they like and expect from you.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Perhaps you joined a LinkedIn Group to get the dialogue rolling, or maybe you used hashtags in your tweets in anticipation of the event. For example, Jimmy Fallon is an expert at making people feel like they belong to a larger group. By Steve Randazzo.
Group Account Director - Chicago, IL
MARCH 26, 2015
Company: The Onion Location: Chicago, Illinois Industry: Advertising - Sales Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Build Client Trust through Authenticity
NOVEMBER 9, 2016
Reliability, respectfulness, and “realness” are hallmarks of authenticity. And authenticity is a valuable building block in the ability to build client trust. Pete Salmon has more. The post Build Client Trust through Authenticity appeared first on Spin Sucks.
Convergence is the Name of the Game for PR Pros of Tomorrow
AUGUST 2, 2012
The Altimeter Group just released ” The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media ,” which talks about how all three not only integrate, but how the affect the role of the PR professional.
Why it pays to stay connected to your college alumni group
JANUARY 8, 2015
After the night was over, I got to thinking: This is why I invest so much time in our alumni group. Opportunities abound through your college connections–yet we often forget about this group as a primary professional network.
The Spin Sucks Inquisition: Nicole Rodrigues
JUNE 17, 2016
FollowFriday follow Social Media nfl cheerleader nrpr group prfect pitch raidersOn the Spin Sucks Inquisition this week sits Nicole Rodrigues, PR agency owner, PRfect Pitch host, former NFL cheerleader, and all-around smart human.