How to use LinkedIn Groups to create marketing magic

PR Daily

LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. Here are some best practices on how to optimize marketing opportunities via LinkedIn Groups. Using LinkedIn Groups.

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How Focus Groups Can Help Your PR Plans

Marketwired

Many research tools are available, but focus groups can be valuable in getting insights into how a product may or may not work. Focus groups are small groups drawn from the larger audiences from which you need information. IR/PR brand focus groups PR public relations

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Why social media managers should cultivate private groups

PR Daily

Brand managers must actively cultivate private groups to get their messages in front of key stakeholders. Private groups are the future of social media, according to some experts, as news feeds are abandoned for less-crowded channels. . “In

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4 tips for building effective focus groups

PR Daily

Luckily, there’s a tried and true method for gaining essential insights into your key audiences: focus groups. Here are four tips to keep in mind to get the most from focus groups: 1. However, always be sure to direct the group back to the topic of focus.

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Is Your Practice Group the Best Fit for You?

Shift Communications

Eager for a change and excited to take on a new challenge, I jumped at the opportunity to join SHIFT’s consumer practice group in the summer of 2013. One year later, I was still at SHIFT – but in the process of transitioning to the B2B group. Agency Life practice group transition

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UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

Cision

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy. Media Blog

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How Facebook Groups Can Grow Brand Loyalty

Maine PR Maven

Maybe your company has overlooked Facebook Groups, but they could be an untapped resource for you to expand your business. The post How Facebook Groups Can Grow Brand Loyalty appeared first on | The PR Maven.

Five things to remember when building social media groups

NewsWhip

Groups on social media can be one way of getting your content or message in front of new audiences on social media. But what does a successful group look like? The post Five things to remember when building social media groups appeared first on NewsWhip.

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ESG-fueled Impact Investing gaining steam with all age groups

Agility PR Solutions

The post ESG-fueled Impact Investing gaining steam with all age groups appeared first on Agility PR Solutions. A study by global asset manager American Century Investments of U.S.

5 LinkedIn groups for PR pros

PR Daily

Thanks to LinkedIn’s “Groups” feature, there’s much that PR pros can do to expose themselves to millions of like-minded business professionals all over the world. When it comes to PR, Linked offers many options for those looking to join a group.

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Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. The post Analyzing focus groups—are they still essential for consumer research?

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Firefly Communications Group looks back at five clients wins in one quarter

PR in High Definition

Firefly Communications Group is poised for an excellent 2019, following a series of client wins which helped increased its revenue by 18% in the last quarter of 2018. The post Firefly Communications Group looks back at five clients wins in one quarter appeared first on Firefly Communications.

Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search

PR Daily

LinkedIn refines group features. On Tuesday, Venture Beat reported that LinkedIn was making several changes to its groups. Changes to groups—along with a standalone iOS app—launch Oct. The biggest change is that all groups will now be private, member-only discussions.

Facebook enables business pages to create and manage groups

PR Daily

It recently introduced the ability for business pages to create and manage Facebook groups. You can both link an existing group to a business page, (making the page an administrator) and create new groups without the need for your personal Facebook profile.

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2019 predictions and top 10 communications tips from Worldcom PR Group

Agility PR Solutions

New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. The new year has begun, and PR prognostications are starting to take shape.

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Creating a Community for Continued Education: Launching #FrebergAlums FB Group

Karen Freberg

I have been a part of many different Facebook Groups, and I have found there are a range here for the types of communities they serve. I have been managing and overseeing a Social Media Professor’s Group now for almost two years (WOW!),

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

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Media Moves at V Magazine/VMAN & Time Out, MotorTrend Group Announces Several Top Editorial Changes

Cision

Mathias Rosenzweig promoted at V/VMAN, Tatiana Darie relocates for Bloomberg News, and more. Media Blog

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New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. The intention is to connect with the many similar or analog groups that populate the global digital space. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on.

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How W2O Group uses Muck Rack to achieve their PR goals

Muck Rack

How W2O Group uses Muck Rack to achieve their PR goals

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UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

TrendKite

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

Cision

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more. Media Blog

TikTok’s ads anger influencers, Instagram tests ‘Group Story’ feature, and Houston Rockets apologize for Hong Kong tweet

PR Daily

Instagram is testing a “Group Story” feature, according to app expert Jane Manchun Wong: Instagram is testing Group Story pic.twitter.com/zNKaV19kYA. The feature enables users to share updates and conversation with specific groups, not just those you’ve marked as “close friends.”.

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3 ways to grow your company Facebook group

Axia PR

How to effectively use Facebook groups to grow your company. As you might know, Facebook changed its algorithm last year. The biggest social network in the world went back to serving its original purpose of connecting friends and family. Where does this change leave companies?

An Exciting Year For Temkin Group Research

Axia PR

As you can see in the chart below, Temkin Group published a lot of interesting research in 2017. The post An Exciting Year For Temkin Group Research appeared first on Customer Experience Matters®. As the year winds down, it’s fun to look back and appreciate what’s been done. I’m very proud of what our team accomplished. We used many different research approaches (e.g.,

Manchester Airports Group launches revamped newsrooms

Presspage

Manchester Airports Group, or MAG Airports for short, is a leading airport group in the United Kingdom. With four airports being part of MAG, Manchester, London Stansted, East Midlands and Bournemouth, the group sees over 55 million passengers each year.

NRPR Group’s star-studded campaign for Heal exemplifies award-winning PR excellence

Agility PR Solutions

The post NRPR Group’s star-studded campaign for Heal exemplifies award-winning PR excellence appeared first on Agility PR Solutions.

NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany.

Academic group tracks transparency in political advertising on Facebook

Agility PR Solutions

The post Academic group tracks transparency in political advertising on Facebook appeared first on Agility PR Solutions. With a new election season in the U.S.

3 reasons to use Facebook groups to promote your company

Axia PR

Why your organization should have a Facebook group. Facebook groups have become part of our daily Facebook use, and most people belong to multiple groups.

Environmental research group scrambles as Internet calls for ‘Boaty McBoatface’

PR Daily

Most social media and PR pros know the risks of a branded hashtag campaign, but that caution also applies to online audience polls. The Natural Environment Research Council is learning that lesson.

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5 groups on social media that marketers shouldn’t ignore

PR Daily

There’s too much data, too little time. It’s an excuse we hear far too often, but it will no longer pass in today’s marketing world. Salesforce’s 2015 State of Marketing report. shows that 89 percent of marketers find social media listening effective, but only 37 percent are actively practicing it. Plus, recent technologies have made it easier than ever to sort through data, pinpoint information that matters and develop targeted strategies to help your organization thrive.

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Media Moves at V Magazine/VMAN & Time Out, MotorTrend Group Announces Several Top Editorial Changes

TrendKite

Mathias Rosenzweig promoted at V/VMAN, Tatiana Darie relocates for Bloomberg News, and more

Best New Agency—true client commitment spurs The Reis Group to early success

Agility PR Solutions

based The Reis Group, founded by principal Sharon Reis, is a public relations agency focused solely on health and social causes. The post Best New Agency—true client commitment spurs The Reis Group to early success appeared first on Agility PR Solutions. Washington, D.C-based

3 PR lessons from scouting groups’ war of words

PR Daily

News broke Wednesday that the Boy Scouts of America would open their ranks to girls, allowing female scouts to achieve the group’s highest honor: Eagle Scout. It’s “he said, she said” on a national scale.

How PR pros can find niche groups for support and networking

PR Daily

There’s a related Facebook group, as well as a LinkedIn group for PR Daily. It hosts bi-weekly Twitter chats and offers a LinkedIn group with more than 5,700 members. Its sister group, The Organization of Canadian Women in PR , offers reciprocal membership.

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Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

TrendKite

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more

Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

Facebook is pushing Groups now, as exhibited by the promotional videos like this. This is why groups are emerging as a place people want to spend time. In my research for one client last year, I came across the Dental Hacks Facebook Group. And, it’s an ACTIVE group.

U.S. Marines quick to denounce behavior as secret Facebook group revealed

PR Daily

Defense Department is investigating hundreds of Marines for allegedly posting sexually explicit photos of female soldiers to a private Facebook group. The secret Facebook group, dubbed “Marines United,” had nearly 30,000 followers. The U.S.

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Talking Points Podcast: A Conversation with United Health Group’s Bryan Vincent

Communications Conversations

In this edition of the Talking Points Podcast, Kevin and I sit down with Bryan Vincent, director of digital communications at United Health Group and talk LinkedIn, the recent Mayo Clinic/Minneapolis Star Tribune partnership, MIMA Summit and a little Packers/Vikings football.

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