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8 Free Tools Every PR Pro Should Know About in 2019
Flack Me
NOVEMBER 18, 6881
Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.
Marketing Related Topics 
12 Tips to Improve Your SEO
Flack Me
SEPTEMBER 10, 2101
Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial
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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Essential Roles for Every Content Marketing Team
Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
Create Brand Awareness With Niche Marketing
Ronn Torossian
APRIL 6, 2020
Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market.
Gen Z Marketing
Ronn Torossian
FEBRUARY 24, 2020
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. The post Gen Z Marketing appeared first on.
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TOP OF (MARKETERS’) MIND
Ronn Torossian
JANUARY 9, 2020
Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. The post TOP OF (MARKETERS’) MIND appeared first on.
Marketing Communications
Onclusive
AUGUST 22, 2019
At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.
Marketing Ideas: ‘New’ Product Marketing?
Ronn Torossian
MAY 9, 2019
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?
Public Relations Strategy to Boost Art Marketing
Ronn Torossian
MARCH 27, 2020
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. Due to the internet, the playing field for artists and their marketing campaigns […]. The post Public Relations Strategy to Boost Art Marketing appeared first on.
Black History Month Webinar Reveals Digital Marketing Best Practices in 2020
Business Wire
MARCH 12, 2020
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing
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What Customizable Marketing Means
Ronn Torossian
OCTOBER 9, 2019
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. The post What Customizable Marketing Means appeared first on. Business PR Inspiration Public Relations 5WPR CEO Insights MARKETING PR Firm
Basics of Interactive Marketing Campaigns
Ronn Torossian
MARCH 16, 2020
Having interactive marketing campaigns is something successful marketers have been trying their best to implement and perfect in the last few years. The post Basics of Interactive Marketing Campaigns appeared first on.
What is the Future of Influencer Marketing?
Ronn Torossian
FEBRUARY 3, 2020
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. But, as we all know, markets aren’t stagnant.
Is Your Marketing Myopic?
Ronn Torossian
SEPTEMBER 18, 2019
Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?
Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy
Experiential Marketing: What Are the Pros and Cons?
Ronn Torossian
MARCH 23, 2020
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. The post Experiential Marketing: What Are the Pros and Cons?
Marketing + PR = Happy Customers
Onclusive
JULY 23, 2015
As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.
Martech is NOT Marketing; Long Live Marketing
Sword and the Script
JULY 30, 2019
Marketing technology (martech) is not marketing. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.
Forgotten Elements of Digital Marketing Strategy
Ronn Torossian
JANUARY 31, 2020
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.
PR and Marketing: How to Communicate During COVID-19
B2B PR Sense
APRIL 6, 2020
But how should this affect your PR and marketing strategies ? Your audience still needs and wants you to be there, but your marketing and PR strategy needs to be sensitive to the crisis that everyone is facing. This is a constant principle for marketing and PR professionals.
Storytelling in Digital Marketing
Ronn Torossian
APRIL 25, 2019
Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy
All Marketing is NOT Content Marketing
Sword and the Script
AUGUST 27, 2019
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails.
How to Improve Your B2B Content Marketing
B2B PR Sense
OCTOBER 30, 2019
B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. Create an Email Marketing Strategy.
This is How Brand Marketing Will Thrive in 2020
Ronn Torossian
AUGUST 12, 2019
Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.
6 Marketing and Sales Tactics to Avoid Like the Plague
Onclusive
MAY 5, 2015
Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips
Marketable Skills Job Applicants Should Focus On
Ronn Torossian
NOVEMBER 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. The post Marketable Skills Job Applicants Should Focus On appeared first on.
Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness
Ronn Torossian
SEPTEMBER 13, 2019
The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Brand PR Business Featured PR Inspiration Ronn Torossian 5WPR CEO BRANDING Insights MARKETING Media PR Agency Strategy
PR and Marketing During COVID-19: What You Need to Know
B2B PR Sense
MARCH 17, 2020
How does this affect your PR and marketing strategies ? But what about when it comes to your PR and marketing activities? We have to recognize that our PR and marketing strategies can't continue, business as usual, during this time. B2B PR Tips and Trends B2B Marketing
Persona: Guide and History of Persona Marketing
Ronn Torossian
DECEMBER 2, 2019
The post Persona: Guide and History of Persona Marketing appeared first on. Brand PR Business PR Inspiration Insights MARKETING Ronn Torossian Strategy
How Savvy Marketers Find Opportunity Everywhere
Ronn Torossian
OCTOBER 20, 2019
Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers. The post How Savvy Marketers Find Opportunity Everywhere appeared first on.
Deborah Weinstein on the Challenges Confronting PR and Digital Marketing
Flack's Revenge
DECEMBER 20, 2018
Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.
Encouraging Creativity Among Marketing Employees
Ronn Torossian
MAY 16, 2019
For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low.
The New Breed of Aspirational Marketing
Ronn Torossian
OCTOBER 31, 2019
In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on. 5WPR Brand PR Business Entrepreneur 5W Public Relations 5WPR CEO Insights MARKETING PR Agency Public Relations Ronn Torossian
The New Breed of Aspirational Marketing
Ronn Torossian
OCTOBER 31, 2019
In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on. 5WPR Brand PR Business Entrepreneur 5W Public Relations 5WPR CEO Insights MARKETING PR Agency Public Relations Ronn Torossian
Working with Influencers to Boost Marketing Reach
Ronn Torossian
OCTOBER 10, 2019
Influencer marketing seems to be all the rage among brands today, and for good reason. The post Working with Influencers to Boost Marketing Reach appeared first on. Brand PR Business Featured Public Relations Insights MARKETING Pubilc Relations Strategy
Photography Matters: Why Investing in Quality Photos Boosts Marketing
Ronn Torossian
JUNE 5, 2019
Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. Sandra is a small business owner.
TikTok Marketing
5W PR
FEBRUARY 20, 2020
According to influencer marketing agency Mediakix, 60% of the platform’s monthly users are 16 to 24 years of age. Yet, Mediakix reports only 4% of social media marketers take advantage of the app. Using TikTok for Marketing.
9 Expert Guides: How to Win at Influencer Marketing
B2B PR Sense
AUGUST 2, 2018
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.
8 Content Marketing Trends That Will Fire Up Your Strategy
B2B PR Sense
JANUARY 2, 2019
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.
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