5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

Sword and the Script

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Looking for a content marketing agency partner that can both.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. 1) Marketers anticipate budget growth.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML].

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 2) What hasn’t changed about marketing?

Successful Influencer Marketing Campaigns

Ron Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. 3 Studies that Challenge Marketing Assumptions [UML].

B2B 95

Influencer Marketing – Owned or Earned?

The Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

How Marketing Has Changed

Ron Torossian

The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

What happens when we look at content marketing through a PR lens

PR Warrior

The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations

Marketing Science for PR & Communications

AirPR

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. The post Marketing Science for PR & Communications appeared first on AirPR.

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013.

7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

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The New Era of Global: What Marketers Need To Know

PR Expanded

The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people.

Influencer Marketing: Tips for Working with Instagram Influencers

Ron Torossian

Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast. The post Influencer Marketing: Tips for Working with Instagram Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

This is How the Sorry State of Media Relations Ends

Sword and the Script

Media Relations Ends; Content Marketing Begins. This content marketing stuff isn’t just word games and semantics. If you enjoyed this post, you might also like: PR is the best kept secret in effective content marketing .

Marketing & Public Relations For Cyber Currency Companies

Ron Torossian

That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police

The Digital Marketing Revolution has Just Begun

The Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Influencer Marketing Search Engine to Roll Out on Facebook

Ron Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. In May 2018, the company announced that they are now working on an influencer marketing platform.

Build or Buy an Audience? This Startup Just Bought a Media Publication

Sword and the Script

In this era of marketing, we should add a fifth reason: 5) To buy an audience. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix.

Marketing + PR = Happy Customers

AirPR

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

What Happens When PR and Marketing Mesh

AirPR

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals

Influencer marketing continues to throw up challenges for marketers (research)

PR Warrior

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. influencer marketing Influencer relations

Marketing Your Book Using PR

5W PR

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. The post Marketing Your Book Using PR appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

6 Marketing and Sales Tactics to Avoid Like the Plague

AirPR

Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

What Happens When PR and Marketing Mesh

AirPR

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Content marketing for professional services firms & advice-based businesses

PR Warrior

{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership

Integrated PR & Marketing Measurement Begins with Business Goals

AirPR

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business.

The Perils Of Patriotic PR And Marketing

ImPRessions - Crenshaw Communications

To complicate matters, the polarized political environment has made it more challenging for brand marketers to hit the right notes when it comes to national pride. Here are some brand marketing/ PR campaigns that prominently feature American iconography… for better or worse. Unfortunately for Harley, its current marketing campaign is being overshawdowed by its public tussle with the president.

Marketing without Authority is Marketing without Accountability

Sword and the Script

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. I find that statement is often true for the entire marketing shop in many organizations.

Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

Sword and the Script

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. Marketing content marketing marketing strategy

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

What is the Future of Content Marketing?

Ron Torossian

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. The post What is the Future of Content Marketing? In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results.

4 PR and marketing lessons from ‘The Golden Girls’

PR Daily

Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1. PR and marketing pros can also steal the show—or headlines—when they tell outstanding stories. PR and marketing pros, highlight your skills whenever you can. What PR and marketing lessons have you gleaned from “The Golden Girls?”. ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”.

Marketing sponsorships—measurement, impact assessment need improving

Agility PR Solutions

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA).