222 
8 Free Tools Every PR Pro Should Know About in 2019
Flack Me
NOVEMBER 18, 6881
Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.
Marketing Related Topics 
12 Tips to Improve Your SEO
Flack Me
SEPTEMBER 10, 2101
Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial
5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Essential Roles for Every Content Marketing Team
Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success
Sword and the Script
DECEMBER 11, 2018
As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. 5) Alignment of marketing and customer success. “A 6) Marketing spend rationalization. More content marketers will get frequency right.
Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy
5 Important Planning Considerations from a B2B Content Marketing Study
Sword and the Script
OCTOBER 23, 2018
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. For responses to be included, the respondent’s organization had to be using content marketing for at least one year.
18 Marketing and PR that Read Like a Meta Description for the Year 2018
Sword and the Script
DECEMBER 4, 2018
As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. 2) The marketing budget as a percentage of revenue.
Next Steps in Social Media Marketing
Flack's Revenge
DECEMBER 4, 2018
Are the waters safe for social media marketing? I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.
9 Highly Recommended Marketing Podcasts that Stand Up over Time
Sword and the Script
JUNE 26, 2018
While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .
The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing
Sword and the Script
OCTOBER 2, 2018
The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? 25% of CMOs say they have a leading role in market selection.
Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys
Sword and the Script
SEPTEMBER 25, 2018
If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5%
The Competition and Industry Gets a Vote on Your Marketing
Sword and the Script
SEPTEMBER 4, 2018
The competition gets a vote in your marketing too. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. Marketing, Strategy and War Analogies. We are All Forever Students of Marketing. Marketing as Sensors of a Business.
Alignment or Overlap? Marketing with Your Sales Shoes On [UML]
Sword and the Script
AUGUST 11, 2018
Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.
Six Content Distribution Tips that Everyone Else Isn’t Already Doing
Sword and the Script
NOVEMBER 20, 2018
Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing?
Here’s Why GDPR is Good News for PR and Content Marketing
Sword and the Script
JUNE 5, 2018
Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. In other words, GDPR requires marketing organizations to get permission from people to market to them.
Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers
Sword and the Script
MAY 8, 2018
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. 1) Marketers anticipate budget growth.
9 Expert Guides: How to Win at Influencer Marketing
B2B PR Sense
AUGUST 2, 2018
Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.
Six Ways Psychology Can Help With Marketing
Ronn Torossian
NOVEMBER 18, 2018
Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The human brain and all it’s cognitive biases and tendencies are important aspects of the marketing process.
Frank Strong on Next Steps in Social Media Marketing
Flack's Revenge
DECEMBER 11, 2018
Are the social media waters still safe for marketing? This is because social media is a channel and just one of many in the marketing mix. Marketing has evolved and will continue to evolved so social media will be one part of the mix.
Successful Influencer Marketing Campaigns
Ronn Torossian
MAY 23, 2018
Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Influencer Marketing – Owned or Earned?
The Proactive Report
JUNE 12, 2017
Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.
Did Outbrain Try to Pitch Content Marketing at Cannes?
Sword and the Script
JULY 3, 2018
James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Looking for a content marketing agency partner that can both.
Word of Mouth Marketing: How to Spark Positive Conversations
B2B PR Sense
DECEMBER 2, 2018
What is word of mouth marketing? That is the power of a good word of mouth marketing strategy. This kind of B2B marketing strategy is a strategic discipline that while around in an informal way for eons has surged thanks to the internet. B2B Marketing B2B Inbound Marketing
Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity
Sword and the Script
MAY 22, 2018
If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 2) What hasn’t changed about marketing?
How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ
Sword and the Script
AUGUST 21, 2018
The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. That role has included building the marketing team at UserIQ from scratch over the course of two years. 7) Do you use your own product for marketing and how?
Marketing + PR = Happy Customers
AirPR
JULY 23, 2015
As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.
7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before
Sword and the Script
JULY 24, 2018
There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. 2) You don’t treat content marketing is its own channel.
Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar.
How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]
Sword and the Script
JULY 21, 2018
However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML].
The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations
Sword and the Script
AUGUST 7, 2018
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing.
Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation
Sword and the Script
MAY 1, 2018
No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. 3 Studies that Challenge Marketing Assumptions [UML].
Business Video Marketing Trends Shifting to Animated Video Stories in 2019
The Proactive Report
DECEMBER 6, 2018
The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. Content Marketing animation content videoImage credit.
6 Marketing and Sales Tactics to Avoid Like the Plague
AirPR
MAY 5, 2015
Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips
Marketing mistakes to avoid during the holidays
Ronn Torossian
DECEMBER 14, 2018
The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business.
Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young
Sword and the Script
OCTOBER 16, 2018
It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. That my takeaway from this interview published today with a gentleman who has a history in marketing automation.
7 essential marketing podcasts
PR Daily
OCTOBER 19, 2018
Marketing is among the most volatile industries, making it hard to stay current. Here are seven marketing-themed programs worth your valuable time: 1. You must be much more specific to find modern marketing success. Marketing Over Coffee ”. This Old Marketing ”.
How Marketing Has Changed
Ronn Torossian
MARCH 27, 2018
The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Does Social Media Marketing need a Reboot? Drew Neisser Chimes in
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Is Facebook still a good place to invest in social media marketing? The post Does Social Media Marketing need a Reboot?
Content Marketing for PR: Growing an audience through podcasting
PR Warrior
FEBRUARY 13, 2018
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police
#PRStudChat Discusses How to Get Started with Digital Marketing Analytics
PR Expanded
APRIL 9, 2018
They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013.
10 Powerful B2B Marketing Influencers You Need to Follow
B2B PR Sense
SEPTEMBER 26, 2017
B2B marketing is a rich, diverse, and sometimes complex field. Before we delve into who the top influencers in marketing are, we should answer the vital question. B2B influencer marketing is a way for you to harness that power to positively impact your brand. Blog B2B Marketing
The New Era of Global: What Marketers Need To Know
PR Expanded
JUNE 27, 2018
The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people.
Let's personalize your content