8 Free Tools Every PR Pro Should Know About in 2019

Flack Me

Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.

12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Marketing Communications


At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The post Marketing Ideas: ‘New’ Product Marketing?

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

What to Do When a Marketing Plan Backfires

Ronn Torossian

For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing. The post What to Do When a Marketing Plan Backfires appeared first on. It happens to even the best, most well-known brands.

Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy

Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low.

Marketing + PR = Happy Customers


As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. Sandra is a small business owner.

Why Analytics Matter in Digital Marketing

Ronn Torossian

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. In fact, today’s digital marketing environment is highly […].

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.

5 cringeworthy content marketing tactics

PR Daily

The point of content marketing is to earn the trust of your readers. If you’re using a marketing automation platform, be sure to keep tabs on what is performing well so that you can build on successful practices and nix the unsuccessful ones. Is your blog full of sales pitches?

How to Stay Current on Marketing Trends

Ronn Torossian

Marketing is a fluid industry. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak. The post How to Stay Current on Marketing Trends appeared first on.

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Infographic: The growing power of influencer marketing

PR Daily

Influencer marketing is ascendant, with a 1,500% increase in use of the search term on Google in the last three years. What’s the pull for so many marketers and communicators? Maybe it’s that the tactic offers 11% higher ROI than traditional forms of marketing.

15 crucial content marketing resources and tools

PR Daily

Today, when it comes to content marketing, there really is an app for that—no matter what sort of communication task lies before you. Here are 15 invaluable tools for content marketers: 1. Ahrefs can help content marketing teams construct a roadmap to achieve impressive SEO results.

Study: Effective influencer marketing requires authenticity

PR Daily

As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. The right influencers deliver new and untapped markets, creating strong connections between brands and target audiences.

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3 approaches to marketing measurement

PR Daily

As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. Sauder offers three recommendations for improving marketing measurement.

6 Marketing and Sales Tactics to Avoid Like the Plague


Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

Next Steps in Social Media Marketing

Flack's Revenge

Are the waters safe for social media marketing? I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

4 keys to savvy influencer marketing campaigns

PR Daily

It’s more important than ever to be thoughtful and strategic when embarking upon influencer marketing. Here are four tips for cutting through the noise and developing influencer marketing opportunities that matter: 1.

Attracting New Clients as a Freelance Marketing Professional

Ronn Torossian

Marie recently stepped away from her position at a digital marketing agency in favor of striking out on her own and taking on her own clients. The post Attracting New Clients as a Freelance Marketing Professional appeared first on.

7 crucial Instagram tips for marketers

PR Daily

RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Though most marketers understand the power of the platform, actually establishing a successful presence remains a challenge. ” What’s a marketer to make of this odd mix?

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.

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Successful Influencer Marketing Campaigns

Ronn Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Infographic: 10 ideas for stellar marketing videos

PR Daily

Content marketing can be expensive, and your strategy won’t see immediate returns. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. The post Infographic: 10 ideas for stellar marketing videos appeared first on PR Daily.

Building A Career In Digital Marketing

Ronn Torossian

Marketing is a rather universal language. Advertisers all over the world are constantly seeking the next big concept or the next message — and everyone wants a piece of the pie.After all, marketing is an industry that […].

Infographic: A guide to Instagram marketing

PR Daily

However, it takes more than a compelling image to drive a successful Instagram marketing campaign. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5WPR CEO BRANDING Business Insights MARKETING Media PR Agency Strategy

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. But despite these differences, Instagram has become a force to be reckoned with in the B2B marketing landscape. 3 Amazing Instagram Marketing and PR Examples.

How Instagram offers unique marketing opportunities

PR Daily

Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers.

3 Content Marketing Trends for 2019

The Proactive Report

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. It’s that time of year again.

Infographic: How content marketing builds trust and brand loyalty

PR Daily

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? FREE GUIDE: Brand journalism and content marketing—what’s the difference? ].

Infographic: 7 essential digital marketing trends

PR Daily

The digital landscape is constantly changing, so it’s the marketers who are up to speed on the latest trends and best practices that stand the best chance of success. So, how can marketers remain competitive in a crowded online ecosystem?

Infographic: 15 essential resources for digital marketers

PR Daily

To build a successful marketing strategy, brand managers require the right tools. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Consult the full guide for more resources that can help bolster your online marketing.