article thumbnail

Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. So, I’ve had to spell the name once or twice. ” They take this mantra seriously.

Agency 361
article thumbnail

How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 211
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Challenge Stereotypes Through Multicultural Marketing

Ronn Torossian

Multicultural marketing is a dynamic and powerful approach that goes beyond conventional advertising. It embraces diversity, acknowledges different cultural perspectives, and seeks to challenge stereotypes head-on.

Marketing 195
article thumbnail

Adapting to the Future of Communications and Marketing | Business Wire Blog

Business Wire

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

article thumbnail

Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives.

article thumbnail

Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

Marketing 365
article thumbnail

Nostalgia Marketing

Ronn Torossian

Nostalgia marketing is about connecting a product or service with a feeling of longing for the past. Whether it is a scent or a song or conversation, nostalgia can be triggered by any stimulus and nostalgia marketing often creates […]. The post Nostalgia Marketing appeared first on.

Marketing 195
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Whether you're a business owner, marketer, or PR professional, this article offers valuable insights into the changing landscape of crisis management and how to navigate it effectively. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

7 Ways to Deliver Groundbreaking Thought Leadership

Successful campaigns will not only improve engagement with customers but improve awareness and perceptions in the wider market. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

article thumbnail

Cision's 2022 Global State of the Media Report

For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else. Get answers to your big questions like: What are the biggest challenges journalists face right now?