Flack Me

SEPTEMBER 10, 2101

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

Web 28

Web SEO Marketing 28

Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Tools Brand 28

Flack Me

MARCH 7, 2266

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Content Marketing 28

Content Marketing Company Marketing 28

Sword and the Script

OCTOBER 2, 2018

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? 25% of CMOs say they have a leading role in market selection.

Survey 120

Survey Construction Marketing Retail 120

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5%

Survey 134

Survey Exercises Marketing Study 134

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .

Marketing 136

Marketing Interviews Exercises Study 136

Sword and the Script

SEPTEMBER 4, 2018

The competition gets a vote in your marketing too. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. Marketing, Strategy and War Analogies. We are All Forever Students of Marketing. Marketing as Sensors of a Business.

Industry 109

Industry Marketing Trade Shows Financial 109

Sword and the Script

JUNE 5, 2018

Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. In other words, GDPR requires marketing organizations to get permission from people to market to them.

Content Marketing 113

Content Marketing Marketing Privacy Data 113

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. 1) Marketers anticipate budget growth.

Survey 99

Survey B2B Marketing Mobile 99

B2B PR Sense

AUGUST 2, 2018

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.

How To 316

How To B2B Marketing B2C 316

Sword and the Script

JULY 3, 2018

James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Looking for a content marketing agency partner that can both.

Content Marketing 100

Content Marketing Pitching Marketing Advertising 100

Sword and the Script

AUGUST 21, 2018

The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. That role has included building the marketing team at UserIQ from scratch over the course of two years. 7) Do you use your own product for marketing and how?

Marketing 106

Marketing Healthcare Agency Data 106

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. 2) You don’t treat content marketing is its own channel.

B2B 88

B2B Content Marketing Exercises Real Estate 88

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 2) What hasn’t changed about marketing?

Marketing 99

Marketing Technology Print Analytics 99

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML].

Creativity 100

Creativity Analytics Study Marketing 100

Ron Torossian

MAY 23, 2018

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 195

Marketing Company Blogging Brand 195

Sword and the Script

AUGUST 7, 2018

Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing.

Video 83

Video Viral Marketing YouTube 83

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

Marketing 244

Marketing Content Marketing Brand Branding 244

AirPR

JULY 23, 2015

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Marketing 309

Marketing Education Industry Strategy 309

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. 3 Studies that Challenge Marketing Assumptions [UML].

B2B 99

B2B Survey Marketing Study 99

AirPR

MAY 5, 2015

Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

Marketing 316

Marketing Education Publicity 316

Ron Torossian

MARCH 27, 2018

The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 248

Marketing Television Advertising Advertising 248

PR Warrior

AUGUST 11, 2018

The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations

Content Marketing 281

Content Marketing Marketing Reputation Examples 281

PR Expanded

JUNE 27, 2018

The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people.

Marketing 222

Marketing Ethics Local Privacy 222

PR Warrior

FEBRUARY 13, 2018

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police

Content Marketing 274

Content Marketing Marketing Groups Communications 274

PR Expanded

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013.

Analytics 284

Analytics How To Marketing Measurement 284

B2B PR Sense

SEPTEMBER 26, 2017

B2B marketing is a rich, diverse, and sometimes complex field. Before we delve into who the top influencers in marketing are, we should answer the vital question. B2B influencer marketing is a way for you to harness that power to positively impact your brand. Blog B2B Marketing

B2B 330

B2B Marketing Twitter Enterprise 330

Ron Torossian

OCTOBER 18, 2017

That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Company 240

Company Publicity Marketing Blogging 240

Ron Torossian

MAY 18, 2018

Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast. The post Influencer Marketing: Tips for Working with Instagram Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Instagram 245

Instagram Marketing Study Blogging 245

Brand24

OCTOBER 3, 2018

Hashtag marketing is one of the most effective ways to boost your social media metrics. Learn which hashtag marketing tactics will be beneficial! Social Listening Social Media Social Media Marketing hashtag marketing hashtag marketing campaign hashtag marketing tactics

Marketing 72

Marketing Social Media Media 72

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Case Study 260

Case Study Marketing Study Data 260

B2B PR Sense

MAY 28, 2017

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. Clearer Communication Between Executives and Marketers is a Must.

B2B 264

B2B Marketing How To SEO 264

PR Warrior

SEPTEMBER 28, 2018

If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. The post What happens when we look at content marketing through a PR lens appeared first on Digital Citizen.

Content Marketing 208

Content Marketing Marketing Leadership Nonprofit 208

AirPR

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals

Marketing 171

Marketing Meeting Publicity 171

PR Warrior

FEBRUARY 6, 2017

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. influencer marketing Influencer relations

Marketing 190

Marketing Advertising Advertising Consumer 190

AirPR

JUNE 23, 2015

PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently.

Web 303

Web Content Marketing Marketing Engineering 303

B2B PR Sense

AUGUST 19, 2018

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. Today, we're going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing? What Is Influencer Marketing?

Strategy 170

Strategy B2B Marketing B2C 170

The Resolution Blog

OCTOBER 11, 2018

We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.

Measurement 156

Measurement Interviews Marketing Internal 156

Ron Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. In May 2018, the company announced that they are now working on an influencer marketing platform.

Engineering 195

Engineering Facebook Privacy Marketing 195

B2B PR Sense

JUNE 9, 2018

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Bury the Hatchet Between Marketing and Sales.

B2B 197

B2B Content Marketing How To Marketing 197

PR Warrior

JUNE 1, 2017

The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA

Content Marketing 278

Content Marketing How To Nonprofit Marketing 278

AirPR

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Marketing 170

Marketing B2B Guidelines Measurement 170

PR Warrior

MARCH 28, 2018

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Content Marketing 271

Content Marketing Brand Branding Marketing 271