KPIs That Work: Tips for Identifying and Tracking the Right Ones

Agility PR Solutions

Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. Marketing Public Relations marketing

Environmentally friendly marketing campaigns

Ronn Torossian

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.


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Nike’s Marketing Strategies

Ronn Torossian

Each of their marketing campaigns have ingredients that differentiates them. The post Nike’s Marketing Strategies appeared first on. Brand PR Business BRANDING Insights MARKETING Public Relations StrategyNike has become more popular than ever.

Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

A Strategy for Content Marketing

Ronn Torossian

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones.

What Exactly Is Conversational Marketing?

Ronn Torossian

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. The post What Exactly Is Conversational Marketing? Business PR Agency Insights MARKETING Ronn Torossian

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

Boosting Search First Marketing Efforts

Ronn Torossian

The post Boosting Search First Marketing Efforts appeared first on. Business PR Agency PR Inspiration Ronn Torossian 5WPR Insights MARKETING StrategyAccording to recent reports, there are about three and a half billion Google searches being made every single day.

Marketing Virtual Events

Ronn Torossian

One of the biggest advantages of virtual events in marketing is the ability to reach multiple time zones around the world, which attracts new and bigger audiences for businesses. The post Marketing Virtual Events appeared first on.

Spring Marketing Ideas

Ronn Torossian

Seasonal shifts should result in changes in marketing tactics. Spring is not only about stopping to smell the flowers, but also marketing opportunities to boost sales. Changing strategies with the seasons is an effective way to make marketing efforts stay original.

Neologisms in Marketing 

Ronn Torossian

Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing.

Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.

Personalizing Content Marketing Efforts

Ronn Torossian

Personalizing content marketing efforts is a crucial task for any business. Companies that are looking to improve their conversion rates should be focusing on personalizing their content marketing. This is because about 90% of consumers find personalization in marketing appealing.

Marketing Clairvoyance

Ronn Torossian

The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977.

Marketing Ideology

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Principles of marketing professors teach that “products” are more than tangible goods; they’re also services and ideas.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Consumer-Driven Marketing Tips

Ronn Torossian

The post Consumer-Driven Marketing Tips appeared first on. Business Featured 5WPR CEO Insights MARKETING Strategy

Digital Marketing Basics

Ronn Torossian

Marketing efforts are all about being available digitally to the potential consumers in the target audience, especially in the places where new clients […]. The post Digital Marketing Basics appeared first on.

Strategies for collaborating with marketing


This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. How can marketing and PR jointly contribute to business goals? This means that both marketing and communications are pulling together toward supporting organizational success.

Luxury Brand Marketing

Ronn Torossian

The post Luxury Brand Marketing appeared first on. Brand PR Business Ronn Torossian BRANDING Insights MARKETING Strategy

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Social Media Marketing Content

Ronn Torossian

It is now more powerful than ever as a marketing tool. There has been a 74% lift in social media spending in marketing budgets. The post Social Media Marketing Content appeared first on. PR Inspiration Ronn Torossian Insights MARKETING Strategy

Changing Marketing Efforts

Ronn Torossian

Digital marketing can also connect companies with their buyers in different ways, and help with business expansion and growth at the same time. However, the biggest changes in terms of digital marketing happened in the last year, which introduced a […].

Dynamic Email Marketing Campaigns

Ronn Torossian

One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. One of the marketing strategies that’s constantly […].

Visual Content Marketing Strategies

Ronn Torossian

To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. The post Visual Content Marketing Strategies appeared first on.

Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. The post Virtual Event Marketing appeared first on.

Facebook Marketing Tips

Ronn Torossian

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. The post Facebook Marketing Tips appeared first on.

Is Word-of-Mouth Marketing the Best Form of Marketing?


Let's focus on the definition, principles, and examples of word-of-mouth marketing. The post Is Word-of-Mouth Marketing the Best Form of Marketing? Digital Marketing Influencer Marketing Social Media Marketing

Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.

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Product Marketing Strategies for Success

Ronn Torossian

One of the fastest ways to grow a company that sells quickly is through product marketing. The post Product Marketing Strategies for Success appeared first on. PR Inspiration Ronn Torossian Insights MARKETING Strategy

Content-Centered Marketing Campaigns

Ronn Torossian

The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. The post Content-Centered Marketing Campaigns appeared first on.

Anime as a Marketing Strategy

Ronn Torossian

Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. The post Anime as a Marketing Strategy appeared first on. Business PR Agency PR Firm Insights MARKETING Public Relations

Marketing in a Recession

Ronn Torossian

had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The post Marketing in a Recession appeared first on. On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S.

Effective Marketing of Pet Products

Ronn Torossian

The pet market sales revenue in the US has increased with each passing year. The post Effective Marketing of Pet Products appeared first on. Brand PR Featured Insights MARKETING Ronn Torossian StrategyIt has been explosive in its growth and is estimated to have a value of $99.1

Keeping Track of Market Competitors

Ronn Torossian

According to a recent survey, most companies tend to have about 30 market competitors, and it’s important for businesses to know who theirs are. Every business has its competitors, and knowing one’s competitors is essential for product, service, and marketing innovation.

Media Time and Marketing 

Ronn Torossian

These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. The post Media Time and Marketing appeared first on.

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RuPaul: The most important name in … marketing?

PR Daily

RuPaul might be the most important name in marketing — and digging into why might help us thrive during this drag race of an economy. Conducting a search of Google CMO Lorraine Twohill and the word “marketing” only fetches 19,400 results. Branding Marketing

Fintech Marketing Campaign Strategies

Ronn Torossian

The post Fintech Marketing Campaign Strategies appeared first on. The fintech industry has been increasing in popularity, and according to recent reports, there are over 5000 startups in the field in the US alone, with the figures continuing to grow.

Preparing and Responding to Market Changes

Ronn Torossian

These days, changes in the market of any industry are practically unavoidable – between brand new innovations, new competitors, and even economic downturns. The post Preparing and Responding to Market Changes appeared first on.

How does PR fit into marketing


While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. Equilar spends 90% of our marketing and communications efforts on earned media.