The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

Trends 182

Trends Marketing Digital PR Social Media 182

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370

Marketing Strategy Consumer Publicity 370

Ronn Torossian

APRIL 26, 2021

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. The post A Strategy for Content Marketing appeared first on. Here’s how to get started.

Content Marketing 370

Content Marketing Strategy Marketing Brand 370

Ronn Torossian

DECEMBER 8, 2022

When it comes to creating effective and successful influencer marketing campaigns, it’s important for companies to understand the basics of marketing campaigns, and of influencer marketing more specifically to be able to create these types of campaigns. The post Influencer Marketing Essentials appeared first on.

Marketing 195

Marketing Company 195

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Ronn Torossian

DECEMBER 24, 2020

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public.

Marketing 363

Marketing Publicity Brand Branding 363

Sword and the Script

NOVEMBER 21, 2023

To understand how analysts factor marketing into their assessment and valuation of the companies they cover. And a brand is bigger than marketing. In other words, it takes a good company and good marketing to build a valuable brand. The purpose? The survey had three findings that stood out to me: 1. It’s a perception.

Financial 131

Financial Marketing B2B Survey 131

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 168

Content Marketing B2B Marketing How To 168

Ronn Torossian

JUNE 20, 2023

In digital marketing, knowing what works and what doesn’t is crucial. To achieve optimal results, digital marketing techniques and tools must be adapted to current trends and modern methods employed. Strategies that proved successful in the past may not be applicable today, so attention to detail is key.

Marketing 195

Marketing Trends Strategy Tools 195

Ronn Torossian

DECEMBER 26, 2022

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. The post ROI of Influencer Marketing Campaigns appeared first on.

Marketing 195

Marketing Company 195

Ronn Torossian

NOVEMBER 24, 2022

To attract the younger generation in an increasingly competitive market, the wine industry needs to use effective marketing strategies. The post Marketing tips for wineries appeared first on. There should be a shift in the way people think that wine can be enjoyed.

Marketing 195

Marketing Strategy Industry 195

Agility PR Solutions

SEPTEMBER 10, 2023

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape.

Social Media 188

Social Media Instagram Facebook Media 188

Agility PR Solutions

OCTOBER 1, 2023

With the clarity and impact of marketing content playing such an impactful role in B2B industries, senior business technology decision makers are viewing this content more critically—and new research from business technology market insights firm Informa Tech uncovers the disparity between existing content marketing practices and these tech leaders’ (..)

B2B 126

B2B Marketing Content Marketing Technology 126

Brand24

JUNE 20, 2022

Let's focus on the definition, principles, and examples of word-of-mouth marketing. The post Is Word-of-Mouth Marketing the Best Form of Marketing? Start your own campaign today! Read to expand your knowledge. first appeared on Brand24.

Marketing 206

Marketing Examples Social Media Media 206

Prowly

OCTOBER 23, 2023

If you’re like most marketers, you feel like there is not enough time in a day. With so much work to do and a work week of 40 hours, marketing experts need all the help they can get.

Tools 118

Tools Marketing 118

Sword and the Script

OCTOBER 31, 2023

Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue How much money should a company invest in B2B marketing? As companies plan their budget for 2024, here’s a look at three credible benchmarks for B2B marketing budgets. The CMO Survey: 9.2% Gartner: 9.1%

B2B 137

B2B Marketing Survey B2C 137

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. So subscribe to the channel and now I will tell you about publicity and marketing. The post Public Relations in Marketing appeared first on Christina Daves.

Publicity 225

Publicity Marketing Social Media Media 225

5W PR

NOVEMBER 20, 2023

Digital marketing is constantly evolving, and staying ahead is crucial for success. One major trend is audio-first marketing, which takes advantage of the popularity of audio content like podcasts and streaming music. Personalization and targeting Audio-first marketing benefits from data-driven personalization and targeting.

Marketing 78

Marketing Advertising Advertising Brand 78

Agility PR Solutions

DECEMBER 1, 2022

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. Email marketing and social media are popular methods, but is one better than the other? However, with so many options, deciding the best use of time and resources can be challenging.

Social Media 154

Social Media Media Marketing Communications 154

Agility PR Solutions

MARCH 31, 2022

Want to learn about agile content marketing? In a dynamic marketing environment, it all depends on whether or not your marketing solutions can stand the test of time. You need evergreen content and marketing strategies that constantly work to produce results. You’ve come to the right place.

Content Marketing 193

Content Marketing Marketing Strategy Analysis 193

PR for Anyone

NOVEMBER 8, 2023

She realized that no one was really talking or marketing to moms when in fact, moms never take the “mom hat” off. Tune in to learn about the impact of mommy marketing and how important YOU truly are not just within your family but even for the economy. Moms in the United States also control over $3.2

Marketing 130

Marketing Instagram YouTube LinkedIn 130

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. Marketers create versions A and B, changing one variable in version B. One such method is A/B testing.

Marketing 78

Marketing Comparison Data Groups 78

Agility PR Solutions

NOVEMBER 13, 2023

However, in today’s ever-evolving business landscape, financial risk management has emerged as an important foundation for crafting effective and sustainable marketing campaigns. Examples include fluctuating […] The post How financial risk management boosts your sustainable marketing campaigns appeared first on Agility PR Solutions.

Financial 103

Financial Marketing Examples Publicity 103

Agility PR Solutions

SEPTEMBER 10, 2023

The ability […] The post How to utilize behavioral science to enhance mobile marketing appeared first on Agility PR Solutions. We rely heavily on our portable and mobile devices today and would struggle to get through the day without them.

Mobile 174

Mobile Marketing How To Communications 174

Agility PR Solutions

OCTOBER 18, 2023

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 112

B2B Technology Marketing Storytelling 112

Agility PR Solutions

SEPTEMBER 21, 2023

Now you need to find a way to market it. million apps on the Google Play store alone, standard advertising […] The post Why influencer marketing is your best option for marketing your mobile app appeared first on Agility PR Solutions. Congratulations! You have lots of options. Yet with 3.4

Mobile 108

Mobile Marketing Social Media Advertising 108

Agility PR Solutions

NOVEMBER 26, 2023

But with all the tools at our disposal, what’s standing in the way of seamless CX for marketers?

Trends 92

Trends Marketing Consumer Tools 92

Agility PR Solutions

NOVEMBER 14, 2023

Research has found that when a person is looking for a service online, 99 percent of them will choose a website that appears on the first page. […] The post 4 top SEO tips for business marketers in 2023 appeared first on Agility PR Solutions.

SEO 108

SEO Marketing Engineering Publicity 108

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. Using people’s names in marketing email (i.e.

B2B 159

B2B Leadership Marketing Social Media 159

Agility PR Solutions

OCTOBER 3, 2023

Crafting a winning PR marketing strategy might seem intimidating. It’s a layered project that includes setting actionable goals, relationship-building, and […] The post Crafting a winning PR marketing strategy: Setting SMART goals for startup success appeared first on Agility PR Solutions.

Strategy 181

Strategy Marketing Publicity Brand 181

Garrett Public Relations

NOVEMBER 29, 2022

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning? The post 23 Experts Share Top Marketing and PR Advice for 2023 appeared first on Garrett Public Relations.

Marketing 217

Marketing Publicity Brand Branding 217

5W PR

NOVEMBER 15, 2023

In today’s competitive market, successful fast-food marketing strategies are more crucial than ever for these chains to attract and retain customers. Fast food market The fast food industry is highly competitive and has witnessed significant changes in consumer preferences and behavior.

Strategy 78

Strategy Marketing Social Media Storytelling 78

Maxim Behar

NOVEMBER 20, 2023

Subsidy turns out to be the key word for the market in Bulgaria. And somehow, we have forgotten the great free market, the one that determines the true quality of products, that makes people create better, produce better, compete fiercely and so those who have no place in the market go out of it. And it is clear.

Marketing 64

Marketing Agriculture Creativity Industry 64

Agility PR Solutions

OCTOBER 26, 2023

Expanding into international markets demands a company’s keen attention to global public relations endeavors. Given the diverse cultural, economic, and political landscapes across target markets, a well-crafted and thorough public relations strategy is essential.

Strategy 112

Strategy Marketing Publicity Internal 112