12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? 25% of CMOs say they have a leading role in market selection.

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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5%

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9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .

The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

The competition gets a vote in your marketing too. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. Marketing, Strategy and War Analogies. We are All Forever Students of Marketing. Marketing as Sensors of a Business.

Here’s Why GDPR is Good News for PR and Content Marketing

Sword and the Script

Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. In other words, GDPR requires marketing organizations to get permission from people to market to them.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. 1) Marketers anticipate budget growth.

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.

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Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Looking for a content marketing agency partner that can both.

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

Sword and the Script

The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. That role has included building the marketing team at UserIQ from scratch over the course of two years. 7) Do you use your own product for marketing and how?

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. 2) You don’t treat content marketing is its own channel.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 2) What hasn’t changed about marketing?

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML].

Successful Influencer Marketing Campaigns

Ron Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations

Sword and the Script

Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing.

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Influencer Marketing – Owned or Earned?

The Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

Marketing + PR = Happy Customers

AirPR

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. 3 Studies that Challenge Marketing Assumptions [UML].

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6 Marketing and Sales Tactics to Avoid Like the Plague

AirPR

Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

How Marketing Has Changed

Ron Torossian

The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

What happens when we look at content marketing through a PR lens

PR Warrior

The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations

The New Era of Global: What Marketers Need To Know

PR Expanded

The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people.

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police

#PRStudChat Discusses How to Get Started with Digital Marketing Analytics

PR Expanded

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013.

10 Powerful B2B Marketing Influencers You Need to Follow

B2B PR Sense

B2B marketing is a rich, diverse, and sometimes complex field. Before we delve into who the top influencers in marketing are, we should answer the vital question. B2B influencer marketing is a way for you to harness that power to positively impact your brand. Blog B2B Marketing

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Marketing & Public Relations For Cyber Currency Companies

Ron Torossian

That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Influencer Marketing: Tips for Working with Instagram Influencers

Ron Torossian

Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast. The post Influencer Marketing: Tips for Working with Instagram Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Hashtag Marketing Tactics That Will Boost Your Business

Brand24

Hashtag marketing is one of the most effective ways to boost your social media metrics. Learn which hashtag marketing tactics will be beneficial! Social Listening Social Media Social Media Marketing hashtag marketing hashtag marketing campaign hashtag marketing tactics

The Digital Marketing Revolution has Just Begun

The Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. Clearer Communication Between Executives and Marketers is a Must.

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What happens when we look at content marketing through a PR lens

PR Warrior

If we’re going to look at content marketing through a PR lens, we need to tie back to the ever-important 5 VITAL Signs of PR : V isibility. The post What happens when we look at content marketing through a PR lens appeared first on Digital Citizen.

What Happens When PR and Marketing Mesh

AirPR

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals

Influencer marketing continues to throw up challenges for marketers (research)

PR Warrior

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. influencer marketing Influencer relations

Content Marketing: Building A Web of Influence

AirPR

PR Education Ann Handley content creation content marketing content marketing strategy earned media media relations owned media PR public relations spiderwebCan you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently.

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. Today, we're going to focus on that last question: what mistakes should you avoid as you venture into influencer marketing? What Is Influencer Marketing?

New podcast: How Diageo measures multi-channel marketing

The Resolution Blog

We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity.

Influencer Marketing Search Engine to Roll Out on Facebook

Ron Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. In May 2018, the company announced that they are now working on an influencer marketing platform.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

But even before someone notices your offer, there's a lot you can do to prime the wheels of the B2B lead generation machine -- and content marketing plays a big part! The Relationship Between Lead Gen and B2B Content Marketing. Bury the Hatchet Between Marketing and Sales.

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How to build influence using content marketing for PR

PR Warrior

The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA

What Happens When PR and Marketing Mesh

AirPR

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.