Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 40

Journalism Tools Social Media Brand 40

Flack Me

MARCH 7, 2266

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Content Marketing 40

Content Marketing Company Marketing 40

Ron Torossian

MAY 23, 2018

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 130

Marketing Company Blogging Brand 130

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

Marketing 163

Marketing Content Marketing Brand Branding 163

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Insights from expert marketing and communications pros who are doing it today

Employee

HMA Public Relations

MAY 18, 2018

The post What Is Content Marketing? Featured Media Relations Shameless Self Promotion 100 Companies 100 Company Arizona 100 content marketing HMA Public Relations PR PR Pros PR Publishing PR Publishing Network Public Relations The 100 Companies The Arizona 100

Content Marketing 62

Content Marketing Company Marketing Media Relations 62

AirPR

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals

Marketing 141

Marketing Meeting Publicity 141

AirPR

JULY 23, 2015

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Marketing 178

Marketing Education Industry Strategy 178

Ron Torossian

MARCH 27, 2018

The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Television 130

Television Marketing Advertising Advertising 130

PR Warrior

FEBRUARY 6, 2017

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. influencer marketing Influencer relations

Marketing 151

Marketing Advertising Advertising Consumer 151

AirPR

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business.

Measurement 157

Measurement Marketing Education Interviews 157

PR Warrior

MARCH 28, 2018

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Content Marketing 185

Content Marketing Brand Branding Marketing 185

Ron Torossian

OCTOBER 18, 2017

That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Company 159

Company Publicity Marketing Blogging 159

AirPR

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Marketing 141

Marketing B2B Guidelines Measurement 141

Shift Communications

MARCH 28, 2018

Nostalgia is not a new trick in our marketing toolbox. And we know that trends are cyclical, so what is it about the recent uptick in nostalgia-based marketing that has been particularly effective? Nostalgia marketing isn’t anything new.

Marketing 54

Marketing Sports Fashion Meeting 54

AirPR

MAY 5, 2015

Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

Marketing 189

Marketing Education Publicity 189

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Case Study 173

Case Study Marketing Data Analytics 173

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Why Video Marketing is Important. Video is an essential part of your content marketing strategy. Video Marketing on YouTube.

Video 229

Video Strategy Marketing YouTube 229

Cision

OCTOBER 19, 2016

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Best Practices Featured Influencer Marketing

Marketing 226

Marketing B2C Measurement B2B 226

ReimaginePR

APRIL 30, 2016

Diverting valuable assets into “content marketing” without any real idea of how it works or what it will accomplish. Sadly, as content marketers we don’t have ghostly voices telling us what to do. You need a Content Marketing Plan.

Content Marketing 189

Content Marketing Marketing Film Brand 189

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking.

B2B 153

B2B Video Marketing Film 153

PR Expanded

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. First, it is important to recognize that marketing to Hispanics is more than just simply translating business campaigns into Spanish.

Nonprofit 155

Nonprofit Community Marketing Groups 155

SeeDepth

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Here’s our Masters in Marketing interview with Drew – who can clearly remember how to tell and promote a good story!

Interviews 130

Interviews Marketing Financial Insurance 130

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. How Earned Media is Changing Your Marketing Strategy.

Communications 136

Communications Marketing Radio Airlines 136

Solo PR Pro

APRIL 30, 2018

Content marketing has always been integral to public relations, long before the current label. Many Solo PR Pros also wear the integrated marketing hat and are deeply involved in content marketing for clients. Q2: What are the biggest challenges you face in content marketing?

Content Marketing 66

Content Marketing Twitter Marketing Measurement 66

PR Warrior

JUNE 1, 2017

The post How to build influence using content marketing for PR appeared first on PR Warrior | Trevor Young. Content marketing Owned media Public Relations charity water David Meerman Scott NASA

Content Marketing 189

Content Marketing Nonprofit How To Marketing 189

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 202

Content Marketing Strategy Marketing Storytelling 202

Cision

AUGUST 29, 2017

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. If digital marketing campaigns are instruments, your multiple teams make up the orchestra, and you — as the leader — are the maestro.

Marketing 160

Marketing Tools Employee Resources 160

Business Wire

AUGUST 1, 2017

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The digital revolution has brought upon a whole new world of platforms and analytics.

Social Media 211

Social Media Measurement Marketing Media 211

AirPR

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Content Marketing Conference. Content Marketing World.

Conference 163

Conference Content Marketing Marketing Nonprofit 163

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Can influencer marketing work for B2B brands? PR programs that include influencer campaigns are often linked to emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations , too.

B2B 141

B2B Brand Branding Marketing 141

Cision

SEPTEMBER 15, 2016

Moment marketing,” which creates a real-time connection between offline and online media, is gaining momentum. By following the five tips below, you’ll be able to boost your social media engagement through the power of offline marketing.

Social Media 233

Social Media Marketing Media Study 233

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. You’ve got to hand it to digital marketing: it keeps us on our toes. Our Customers Market for Us.

Marketing 253

Marketing Trends Television Tools 253

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. And Three More Free Digital Marketing Tools.

Nonprofit 73

Nonprofit Tools Skype Marketing 73

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months.

Content Marketing 174

Content Marketing How To Marketing Reddit 174

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. 1) Marketers anticipate budget growth.

Survey 61

Survey B2B Mobile Enterprise 61

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 2) What hasn’t changed about marketing?

Technology 61

Technology Print Analytics Marketing 61

AirPR

FEBRUARY 14, 2017

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. To boot, successful marketing bosses are increasingly […].

Marketing 172

Marketing Report Industry Publicity 172

Sword and the Script

JULY 11, 2017

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. I find that statement is often true for the entire marketing shop in many organizations.

Marketing 66

Marketing B2B Survey Data 66

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. Marketing content marketing marketing strategy

Content Marketing 87

Content Marketing Marketing Enterprise Fashion 87