8 Free Tools Every PR Pro Should Know About in 2019

Flack Me

Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.

12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. For responses to be included, the respondent’s organization had to be using content marketing for at least one year.

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Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

3 Content Marketing Trends for 2019

The Proactive Report

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. A complete content marketing strategy starts with research, not setting goals. It’s that time of year again.

Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving

Sword and the Script

That’s when her career plans shifted a bit, from PR to marketing. After a year of working for free, I was promoted to a marketing assistant and continued to grow, learn and build connections. I serve as the VP of Marketing & Communications at Softgiving.

How Instagram offers unique marketing opportunities

PR Daily

Every organization wants proof that investing in social media marketing programs goes beyond awareness metrics. This particularly impacts B2C marketers who turn to Instagram as the social platform to engage younger potential customers.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. 2) The marketing budget as a percentage of revenue.

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9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .

Next Steps in Social Media Marketing

Flack's Revenge

Are the waters safe for social media marketing? I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? 25% of CMOs say they have a leading role in market selection.

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The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

The competition gets a vote in your marketing too. See these related posts: Your Marketing Predecessor was Probably a Hot Mess [UML]. Marketing, Strategy and War Analogies. We are All Forever Students of Marketing. Marketing as Sensors of a Business.

Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Marketers said their budgets grew 7.5%

Survey 132

Alignment or Overlap? Marketing with Your Sales Shoes On [UML]

Sword and the Script

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.

How To 332

Inception Marketing

Doctor Spin

Welcome to the advent of inception marketing. Persuasion Science Behavioural Psychology digital marketing Inception Marketing marketing psychology persuasion techniques PresuasionCompanies will further explore psychological presuasion campaigns targeting individuals.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. 1) Marketers anticipate budget growth.

Survey 100

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.

Here’s Why GDPR is Good News for PR and Content Marketing

Sword and the Script

Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently. In other words, GDPR requires marketing organizations to get permission from people to market to them.

Infographic: The benefits of purpose-driven marketing

PR Daily

Here’s why the marketing tactic can be beneficial for organizations. For more reasons why purpose-driven marketing makes sense for your campaigns, check out the full infographic. The post Infographic: The benefits of purpose-driven marketing appeared first on PR Daily.

Infographic: Why mobile is essential for marketers

PR Daily

If your marketing efforts aren’t tailored for mobile devices, you’re missing out. People are glued to their devices, which means marketers and brand managers have to think about the small screen. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].

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Best Twitter Marketing Campaigns

Brand24

Take a look at the best Twitter marketing campaigns and the key takeaways you could implement to your marketing strategy. Social Listening Social Media Marketing Twitter best twitter marketing campaign marketing campaign twitter marketing campaign

Influencer Marketing – Owned or Earned?

The Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

Successful Influencer Marketing Campaigns

Ronn Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing + PR = Happy Customers

AirPR

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

How to develop a content marketing program

PR Daily

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were using it in client work. Content marketing is a valuable tool in the communications arsenal.

Infographic: Your social media marketing checklist

PR Daily

It’s imperative for social media marketers and brand managers to stay organized and keep track of their social media output. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications. ].

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. You have more than 30 categories to choose from. Don’t miss the final deadline on March 1.

3 hot marketing trends for 2019

PR Daily

The holidays have barely ended, and marketers are already brainstorming messages, campaigns and content that can help them stand out. Thankfully, marketers have several tools and resources to help them succeed. Here are three trends to include in your marketing campaigns this year: 1.

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Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Looking for a content marketing agency partner that can both.

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 2) What hasn’t changed about marketing?

Six Ways Psychology Can Help With Marketing

Ronn Torossian

Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so. The human brain and all it’s cognitive biases and tendencies are important aspects of the marketing process.

7 essential marketing podcasts

PR Daily

Marketing is among the most volatile industries, making it hard to stay current. Here are seven marketing-themed programs worth your valuable time: 1. You must be much more specific to find modern marketing success. Marketing

15 marketing certifications available online

PR Daily

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand in the evolving digital realm.

Six Content Distribution Tips that Everyone Else Isn’t Already Doing

Sword and the Script

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing?

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. The lines between traditional and digital marketing are blurring. Even marketers who feel they have a handle on technology can always learn and add new tricks.