Your Marketing Department Needs More Collaboration

Cision

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. If digital marketing campaigns are instruments, your multiple teams make up the orchestra, and you — as the leader — are the maestro.

Marketing + PR = Happy Customers

AirPR

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Trending Sources

11 Content Marketing Mistakes to Avoid

Cision

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.

3 Listening Lessons for Marketers

Cision

At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications.

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How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Influencer Marketing – Owned or Earned?

The Proactive Report

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

6 Marketing and Sales Tactics to Avoid Like the Plague

AirPR

Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

4 Questions to Kickstart Your Influencer Marketing

Cision

To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Best Practices Featured Influencer Marketing

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Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. For marketers, that means that products and messages built on EgoTech can gain a lot of traction across generations.

Marketing without Authority is Marketing without Accountability

Sword and the Script

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. I find that statement is often true for the entire marketing shop in many organizations.

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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies. Content marketing isn’t just the written word.

3 Pillars of Success in Digital Marketing

The Proactive Report

The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all.

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

PR measurement has long been an outcast in marketing dashboards. PR results can now be measured at a granular level and PR metrics are more aligned to the marketing funnel. Besides impactful measurement, what else is on PR and marketing pro’s wish list this year? By Seedepth.

Which Social Media Marketing Measurements Matter Most

Business Wire

Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The digital revolution has brought upon a whole new world of platforms and analytics.

Finding The Content Marketing Sweet Spot

Cision

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. One day Andy bought a few chickens at a local farmer’s market.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet.

3 Surefire Open Spaces Marketing Tactics

Flack's Revenge

Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic.

Are Your Marketing Campaigns the Walking Dead? How To Inject Life Back Into Them

Cision

You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Your campaigns likely aren’t doing poorly across all marketing channels, so it’s important to get to the bottom of which specifically aren’t netting you results.

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing It’s no small feat.

The Relationships You Must Commit to for Content Marketing Success

Cision

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. To deliver that consistency, you need buy-in from team members in marketing and other departments. Influencer marketing is not one and done.

What Every Marketing Boss Loves

AirPR

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. To boot, successful marketing bosses are increasingly […].

5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing

The importance of strategy for social media and content marketing. Here’s an excellent case in point …

PR Warrior

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! The post The importance of strategy for social media and content marketing. Case Study Content marketing Social media Thought leadership Darren Woolley TrinityP3

What Happens When PR and Marketing Mesh

AirPR

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals

The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.

The Digital Marketing Revolution has Just Begun

The Proactive Report

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

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The New Marketing Mandate for the Advocacy Era

Cision

Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs.

How To Prevent Crises In Your PR and Marketing Campaigns

Melissa Agnes

We keep seeing these senseless, preventable gaffes being made in PR and marketing campaigns (think Teenage Mutant Ninja Turtles , British Airways , US Airways and DiGiorno Pizza just to name a few), which leads me back to my question… How does this happen?

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9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Last year, Episodic Content was a big hit among businesses and marketers. Influencer Marketing .

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Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. Marketers develop personas by combining real data with a good dose of educated assumption. Content Marketing

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How to Adapt to the Future of B2B Inbound Marketing

B2B PR Sense

B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. Clearer Communication Between Executives and Marketers is a Must.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. 2: Why are organizations using content marketing?

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Content Marketing vs. Marketing Content: Analyst Firm Gartner Weighs In

Sword and the Script

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. Marketing content marketing marketing strategy

Unlocking the Science of Influencer Marketing [Webinar This Week]

Cision

Influencer marketing continues to see enormous effectiveness with audiences. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals.

5 Things to Consider When Planning Your Video Marketing Strategy

Cision

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

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4 Ways to Align Your Content Marketing with Your Holiday Promotions

Cision

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy.

5 Steps to Creating Your Influencer Marketing Program

Marketwired

Beyond brand awareness, influencer marketing can earn you third party validation in target niches and help boost your credibility. Aside from possessing qualities that have the power to drive action, an influencer has an above-average number of followers in a specific niche or market.

5 Steps Towards Influencer Marketing

Cision

And brands who have carved out a slice of their marketing budget for influencers have seen an average ROI of $6.50 Follow these five steps to create your influencer marketing program: 1. Best Practices Featured Influencer Marketing influencers

Masters In Marketing: Wendy Marx, Marx Communications

SeeDepth

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Producing an eBook on B2B marketing and PR.

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