The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. Marketing content marketing marketing strategy MORE
Even if you don’t know the correct name for it, almost everyone is aware of influencer marketing. The elements of a successful influencer marketing campaign include using relevant hashtags – but … READ MORE ». MORE
In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals MORE
A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. For marketers, that means that products and messages built on EgoTech can gain a lot of traction across generations. MORE
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics. MORE
As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers. MORE
For B2B marketers, the struggle is real. Last week, around 1,000 people attended MarketingProfs’ B2B Marketing Forum , a conference aimed to teach the latest B2B marketing best practices. Needles are to nurses as the sales funnel is to marketing and sales professionals. MORE
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. 2: Why are organizations using content marketing? MORE
You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. MORE
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet. MORE
Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. MORE
If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media. MORE
Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. MORE
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. To deliver that consistency, you need buy-in from team members in marketing and other departments. Influencer marketing is not one and done. MORE
Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. MORE
We keep seeing these senseless, preventable gaffes being made in PR and marketing campaigns (think Teenage Mutant Ninja Turtles , British Airways , US Airways and DiGiorno Pizza just to name a few), which leads me back to my question… How does this happen? MORE
At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications. MORE
According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly. MORE
B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. Clearer Communication Between Executives and Marketers is a Must. MORE
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. Marketers develop personas by combining real data with a good dose of educated assumption. Content Marketing MORE
But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Marketing Over Coffee. MORE
You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Your campaigns likely aren’t doing poorly across all marketing channels, so it’s important to get to the bottom of which specifically aren’t netting you results. MORE
Influencer marketing continues to see enormous effectiveness with audiences. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. MORE
For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Producing an eBook on B2B marketing and PR. MORE
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. I find that statement is often true for the entire marketing shop in many organizations. MORE
The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all. MORE
Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips MORE
To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Best Practices Featured Influencer Marketing MORE
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The digital revolution has brought upon a whole new world of platforms and analytics. MORE
Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic. MORE
Beyond brand awareness, influencer marketing can earn you third party validation in target niches and help boost your credibility. Aside from possessing qualities that have the power to drive action, an influencer has an above-average number of followers in a specific niche or market. MORE
PR measurement has long been an outcast in marketing dashboards. PR results can now be measured at a granular level and PR metrics are more aligned to the marketing funnel. Besides impactful measurement, what else is on PR and marketing pro’s wish list this year? By Seedepth. MORE
Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. To boot, successful marketing bosses are increasingly […]. MORE
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! The post The importance of strategy for social media and content marketing. Case Study Content marketing Social media Thought leadership Darren Woolley TrinityP3 MORE
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing MORE
When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies. Content marketing isn’t just the written word. MORE
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing It’s no small feat. MORE
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Last year, Episodic Content was a big hit among businesses and marketers. Influencer Marketing . MORE
And brands who have carved out a slice of their marketing budget for influencers have seen an average ROI of $6.50 Follow these five steps to create your influencer marketing program: 1. Best Practices Featured Influencer Marketing influencers MORE
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. One day Andy bought a few chickens at a local farmer’s market. MORE
And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. MORE
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. If digital marketing campaigns are instruments, your multiple teams make up the orchestra, and you — as the leader — are the maestro. MORE
Marketing Related Topics Cision
AUGUST 29, 2017
As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. If digital marketing campaigns are instruments, your multiple teams make up the orchestra, and you — as the leader — are the maestro.
AirPR
JULY 23, 2015
As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.
Cision
APRIL 20, 2015
You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid.
Cision
APRIL 6, 2017
At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications.
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Insights from expert marketing and communications pros who are doing it today
The Proactive Report
JUNE 12, 2017
Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.
AirPR
MAY 5, 2015
Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips
Cision
OCTOBER 19, 2016
To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. Here are four questions to ask yourself and your team when building out your influencer marketing strategy. Best Practices Featured Influencer Marketing
PR Expanded
MAY 16, 2017
A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. For marketers, that means that products and messages built on EgoTech can gain a lot of traction across generations.
Sword and the Script
JULY 11, 2017
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. I find that statement is often true for the entire marketing shop in many organizations.
Cision
NOVEMBER 25, 2015
When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies. Content marketing isn’t just the written word.
The Proactive Report
JULY 27, 2015
The 2015 State of Digital Marketing report by Smart Insights says that to succeed in this field you need three pillars: Digital Strategy: According to this report 50% of companies have no digital marketing strategy at all.
SeeDepth
JANUARY 26, 2017
PR measurement has long been an outcast in marketing dashboards. PR results can now be measured at a granular level and PR metrics are more aligned to the marketing funnel. Besides impactful measurement, what else is on PR and marketing pro’s wish list this year? By Seedepth.
Business Wire
AUGUST 1, 2017
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The digital revolution has brought upon a whole new world of platforms and analytics.
Cision
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. One day Andy bought a few chickens at a local farmer’s market.
Marketwired
DECEMBER 10, 2015
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Survey shows 64% of #PR and marketing pros will Click To Tweet.
Flack's Revenge
MARCH 4, 2015
Last month I explained the Open Spaces Marketing concept. See below, and visit this page if you’d like to register to learn more about open spaces marketing. Dan Zarrella , an authority on data-driven marketing, has written extensively on this topic.
Cision
OCTOBER 14, 2016
You’ve been chugging right along with your marketing campaigns, and for a while, they were working. Your campaigns likely aren’t doing poorly across all marketing channels, so it’s important to get to the bottom of which specifically aren’t netting you results.
Polaris
DECEMBER 5, 2014
Guitar Center’s YouTube channel beat out hundreds of leading brands, including Target, Four Seasons and General Electric, to snag the Project of the Year award at Content Marketing Institute’s 2014 Content Marketing Awards. Content Marketing It’s no small feat.
Cision
SEPTEMBER 8, 2016
With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. To deliver that consistency, you need buy-in from team members in marketing and other departments. Influencer marketing is not one and done.
AirPR
FEBRUARY 14, 2017
Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. To boot, successful marketing bosses are increasingly […].
Polaris
DECEMBER 1, 2014
Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Content Marketing
PR Warrior
FEBRUARY 3, 2017
I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! The post The importance of strategy for social media and content marketing. Case Study Content marketing Social media Thought leadership Darren Woolley TrinityP3
AirPR
JUNE 14, 2017
In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals
Cision
MARCH 31, 2017
If you’re in marketing, you know the sales funnel well and you take pride in loading it with the leads your sales team needs to be successful. (If When I arrived at Social Media Marketing World (SMMW) last Wednesday, I was excited to learn how to generate more leads via social media.
The Proactive Report
MAY 16, 2017
According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.
Cision
OCTOBER 27, 2016
Much has been talked about regarding the importance of marketing personalization and a 1:1 approach. We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs.
Melissa Agnes
APRIL 30, 2015
We keep seeing these senseless, preventable gaffes being made in PR and marketing campaigns (think Teenage Mutant Ninja Turtles , British Airways , US Airways and DiGiorno Pizza just to name a few), which leads me back to my question… How does this happen?
Cision
DECEMBER 29, 2015
Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Last year, Episodic Content was a big hit among businesses and marketers. Influencer Marketing .
Sword and the Script
APRIL 4, 2017
Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.
Polaris
NOVEMBER 25, 2014
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. Marketers develop personas by combining real data with a good dose of educated assumption. Content Marketing
B2B PR Sense
MAY 28, 2017
B2B inbound marketing started some 10 years ago in response to growing frustration with traditional, outbound marketing tactics. Meanwhile, the methods and priorities of b2b marketing strategies grow and evolve. Clearer Communication Between Executives and Marketers is a Must.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. 2: Why are organizations using content marketing?
Sword and the Script
MAY 30, 2017
The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. Marketing content marketing marketing strategy
Cision
OCTOBER 11, 2016
Influencer marketing continues to see enormous effectiveness with audiences. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals.
Cision
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.
Cision
NOVEMBER 16, 2016
And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy.
Marketwired
MARCH 17, 2016
Beyond brand awareness, influencer marketing can earn you third party validation in target niches and help boost your credibility. Aside from possessing qualities that have the power to drive action, an influencer has an above-average number of followers in a specific niche or market.
Cision
DECEMBER 22, 2015
And brands who have carved out a slice of their marketing budget for influencers have seen an average ROI of $6.50 Follow these five steps to create your influencer marketing program: 1. Best Practices Featured Influencer Marketing influencers
SeeDepth
DECEMBER 17, 2015
For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Producing an eBook on B2B marketing and PR.
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