Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Tools Brand 28

Flack Me

MARCH 7, 2266

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Content Marketing 28

Content Marketing Company Marketing 28

Sword and the Script

JUNE 26, 2018

While that’s not nearly as large as other segments of marketing spend (TV advertising is ~$70 billion ), podcasts continue to grow, slowly but steadily. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 3) Marketing Smarts .

Marketing 135

Marketing Interviews Exercises Study 135

Sword and the Script

AUGUST 11, 2018

Marketing must be aligned with sales. It’s an idea that’s been branded in the minds of marketers, especially those that grew up around the dot-com era. This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before.

Marketing 82

Marketing Pitching Mobile Creativity 82

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Insights from expert marketing and communications pros who are doing it today

Employee

Sword and the Script

JULY 3, 2018

James Milne, Outbrain’s marketing director, tells us that he too gets impatient waiting to be allowed to skip an ad, and he wants us to be able to opt-in rather than opt out. ‘I Looking for a content marketing agency partner that can both.

Content Marketing 96

Content Marketing Pitching Marketing Advertising 96

Sword and the Script

MAY 8, 2018

Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. 1) Marketers anticipate budget growth.

Survey 95

Survey B2B Marketing Mobile 95

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML].

Creativity 89

Creativity Analytics Study Marketing 89

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. 2) What hasn’t changed about marketing?

Marketing 95

Marketing Technology Print Analytics 95

Ron Torossian

MAY 23, 2018

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 195

Marketing Company Blogging Brand 195

Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. 3 Studies that Challenge Marketing Assumptions [UML].

B2B 95

B2B Survey Marketing Study 95

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing.

Marketing 244

Marketing Content Marketing Brand Branding 244

Ron Torossian

MARCH 27, 2018

The post How Marketing Has Changed appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Marketing 248

Marketing Television Advertising Advertising 248

PR Warrior

AUGUST 11, 2018

The post What happens when we look at content marketing through a PR lens appeared first on PR Warrior | Trevor Young. Content marketing Public Relations

Content Marketing 199

Content Marketing Marketing Reputation Examples 199

AirPR

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. The post Marketing Science for PR & Communications appeared first on AirPR.

Communications 169

Communications Marketing System Measurement 169

PR Expanded

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013.

Analytics 278

Analytics How To Marketing Measurement 278

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 152

Survey Report B2B Leadership 152

PR Expanded

JUNE 27, 2018

The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. Building a successful marketing campaign is now synonymous with adopting a leadership role that motivates people.

Marketing 195

Marketing Ethics Local Privacy 195

Ron Torossian

MAY 18, 2018

Fortunately, Instagram influencer marketing could be the answer for those who want to build their presence fast. The post Influencer Marketing: Tips for Working with Instagram Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Instagram 245

Instagram Marketing Study Blogging 245

Sword and the Script

JULY 10, 2018

Media Relations Ends; Content Marketing Begins. This content marketing stuff isn’t just word games and semantics. If you enjoyed this post, you might also like: PR is the best kept secret in effective content marketing .

Media Relations 119

Media Relations Media Report B2B 119

Ron Torossian

OCTOBER 18, 2017

That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Company 240

Company Publicity Marketing Blogging 240

PR Warrior

FEBRUARY 13, 2018

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police

Content Marketing 247

Content Marketing Marketing Groups Communications 247

The Proactive Report

MAY 16, 2017

According to a new BCG report on Digital Transformation released today digital marketing presents a tremendous opportunity to engage consumers because the ways in which consumers engage with media have shifted dramatically in recent years—and marketing approaches must be reinvented accordingly.

Case Study 260

Case Study Marketing Study Data 260

Ron Torossian

JUNE 1, 2018

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. In May 2018, the company announced that they are now working on an influencer marketing platform.

Engineering 195

Engineering Facebook Privacy Marketing 195

Sword and the Script

JULY 31, 2018

In this era of marketing, we should add a fifth reason: 5) To buy an audience. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix.

Software 86

Software Government Financial Publicity 86

AirPR

JULY 23, 2015

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Marketing 214

Marketing Education Industry Strategy 214

AirPR

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals

Marketing 170

Marketing Meeting Publicity 170

PR Warrior

FEBRUARY 6, 2017

Influencer marketing continues to gather momentum as brands simultaneously try to (a) combat consumer apathy towards paid-for advertising, and (b) take advantage of the rise and rise of content-driven micro-influencers in the marketplace. influencer marketing Influencer relations

Marketing 181

Marketing Advertising Advertising Consumer 181

5W PR

JULY 25, 2018

Here are just some of the steps that an author might need to take when they’re thinking of marketing their book with the help of a PR strategy. The post Marketing Your Book Using PR appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Marketing 95

Marketing Consumer Groups Agency 95

AirPR

MAY 5, 2015

Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

Marketing 227

Marketing Education Publicity 227

AirPR

JUNE 14, 2017

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag , and not everyone needs to be in your weekly marketing meeting.

Marketing 169

Marketing B2B Guidelines Measurement 169

PR Warrior

JULY 3, 2018

{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. Content marketing Thought leadership

Content Marketing 141

Content Marketing Marketing Video Leadership 141

AirPR

OCTOBER 26, 2017

Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. Rose explained, “The convergence that we’re seeing with content, influencers, PR, and marketing is such an important part of our business.

Measurement 188

Measurement Marketing Education Interviews 188

ImPRessions - Crenshaw Communications

JULY 3, 2018

To complicate matters, the polarized political environment has made it more challenging for brand marketers to hit the right notes when it comes to national pride. Here are some brand marketing/ PR campaigns that prominently feature American iconography… for better or worse. Unfortunately for Harley, its current marketing campaign is being overshawdowed by its public tussle with the president.

Marketing 139

Marketing Fashion Video Mobile 139

Sword and the Script

JULY 11, 2017

The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. I find that statement is often true for the entire marketing shop in many organizations.

Marketing 102

Marketing B2B Survey Data 102

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. Marketing content marketing marketing strategy

Content Marketing 135

Content Marketing Marketing Enterprise Fashion 135

PR Warrior

MARCH 28, 2018

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Content Marketing 240

Content Marketing Brand Branding Marketing 240

Ron Torossian

JUNE 4, 2018

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. The post What is the Future of Content Marketing? In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results.

Content Marketing 213

Content Marketing Marketing Google Blogging 213

PR Daily

JULY 30, 2018

Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1. PR and marketing pros can also steal the show—or headlines—when they tell outstanding stories. PR and marketing pros, highlight your skills whenever you can. What PR and marketing lessons have you gleaned from “The Golden Girls?”. ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”.

Marketing 413

Marketing Television Consumer Crisis 413

Agility PR Solutions

JULY 18, 2018

Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA).

Measurement 85

Measurement Study Marketing Advertising 85