Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 182

B2B Survey Marketing Analysis 182

Ronn Torossian

NOVEMBER 21, 2024

In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions.

Consumer 195

Consumer Marketing Agency Brand 195

Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 148

Study Brand Branding Marketing 148

Agility PR Solutions

NOVEMBER 25, 2024

In the ever-evolving beauty industry, small companies often face the daunting challenge of competing against established brands with substantial marketing budgets and a loyal customer base.

Industry 183

Industry Brand Branding Marketing 183

Ronn Torossian

NOVEMBER 21, 2024

The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. For cannabis companies, working with a cannabis marketing agency can make all the difference in […] The post Navigating Regulatory Challenges with a Cannabis Marketing Agency appeared first on.

Agency 39

Agency Marketing Creativity Industry 39

Ronn Torossian

DECEMBER 9, 2024

With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses. Successful CPG […] The post The Power of Personalization: How Digital Marketing Campaigns Engage Consumers appeared first on.

Consumer 195

Consumer Marketing Advertising Advertising 195

Ronn Torossian

NOVEMBER 21, 2024

A cybersecurity marketing agency specializes in overcoming these trust barriers, crafting […] The post How Cybersecurity Marketing Agencies Build Trust in a Skeptical Industry appeared first on.

Agency 195

Agency Industry Marketing Data 195

5W PR

DECEMBER 27, 2024

User-generated content has become an indispensable tool in video game marketing. The Power of UGC in Video Game Marketing UGC offers a multitude of benefits for both players and developers. Key Strategies for Leveraging UGC in Video Game Marketing Equip players with the necessary tools and resources to create high-quality content.

Community 144

Community Video Marketing Creativity 144

Ronn Torossian

NOVEMBER 21, 2024

For cannabis companies, creating memorable marketing campaigns that foster trust and loyalty requires […] The post Building Brand Loyalty in the Cannabis Industry Through Marketing appeared first on.

Industry 39

Industry Brand Branding Marketing 39

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. I’ve been thinking that B2B marketing tries too hard. The message I took from that book was that all markets are conversations.

B2B 149

B2B Marketing Content Marketing Web 149

Agility PR Solutions

APRIL 22, 2025

Email marketing continues to be a cornerstone of digital marketing strategies in 2025, offering an unparalleled direct connection to audiences. As consumer behavior evolves and technology […] The post 5 email marketing trends you cant ignore in 2025 first appeared on Agility PR Solutions.

Trends 136

Trends Marketing Technology Consumer 136

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Consistency counts for a lot in many things, including marketing and communications. was changing my profession.

B2B 152

B2B Marketing Leadership Study 152

Agility PR Solutions

JANUARY 23, 2025

The marketing of cannabis was once limited to word-of-mouth, underground channels, or illegal markets. Cannabis is increasingly seen as a legitimate product, […] The post The future of cannabis marketing: From stigma to mainstream first appeared on Agility PR Solutions.

Marketing 163

Marketing Publicity 163

Ronn Torossian

NOVEMBER 20, 2024

As artificial intelligence (AI) continues to reshape the digital marketing landscape, businesses are increasingly turning to AI marketing agencies to stay competitive and achieve their goals. These specialized agencies provide the tools, expertise, and strategic insights needed to harness the full potential of AI-powered solutions.

Agency 195

Agency Marketing Tools 195

Sword and the Script

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions.

Marketing 157

Marketing B2B Survey Comparison 157

Contently - Strategy

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

LinkedIn 101

LinkedIn Examples Brand Branding 101

Garrett Public Relations

DECEMBER 15, 2024

This is why I focus on asking public relations and marketing professionals for ADVICE, not predictions. For this 2025 The post 25 Marketing and PR Experts Share Their Best Advice for 2025 appeared first on Garrett Public Relations. Time for experts to make predictions about what to expect in 2025.

Marketing 148

Marketing Publicity Small Business Crisis Communications 148

Agility PR Solutions

JANUARY 6, 2025

Understanding competitor strategies is key to thriving in a competitive market. Why Competitor Keyword Analysis […] The post 6 steps for analyzing competitor keywords for better market understanding first appeared on Agility PR Solutions.

Marketing 114

Marketing Analysis Trends Strategy 114

Agility PR Solutions

DECEMBER 4, 2024

A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their local markets.

Local 110

Local Marketing System Brand 110

Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Reputation marketing: what is it? What is reputation marketing? TL;DR: Reputation marketing ensures that your best qualities shine through, shaping a lasting, positive impression. Brands can do the same. Definition First things first.

Reputation 104

Reputation Publicity How To Marketing 104

Sword and the Script

MARCH 4, 2025

Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? For example, in the graphic below, trust ranks as one of the top three factors necessary to generate demand.

Marketing 121

Marketing Fashion Survey Education 121

Agility PR Solutions

DECEMBER 2, 2024

In an era dominated by mobile technology, effective app marketing is more critical than ever. As we head into 2025, understanding the latest PR trends in app marketing is essential for brands looking to capture consumer attention and foster loyalty.

Trends 105

Trends Marketing Mobile Technology 105

Agility PR Solutions

JANUARY 1, 2025

In todays diverse and connected world, public relations and marketing are powerful tools for fostering inclusion. Businesses and brands are increasingly recognizing the importance of addressing underrepresented audiences, including people with disabilities, in their strategies.

Marketing 105

Marketing Tools Strategy Brand 105

Agility PR Solutions

OCTOBER 24, 2024

The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos.

Strategy 110

Strategy Marketing Technology Data 110

Agility PR Solutions

FEBRUARY 20, 2025

Digital marketing in the B2B space has shifted dramatically in recent years, with data and personalization taking center stage. Marketing leaders now face increasing pressure to deliver measurable results while building authentic connections with their target accounts.

B2B 105

B2B Marketing Measurement Data 105

Agility PR Solutions

FEBRUARY 6, 2025

PR and digital marketing teams play an instrumental role in meeting these evolving workforce needs. When executed thoughtfully, internal communications and employer branding create […] The post Building employee engagement through strategic PR and marketing first appeared on Agility PR Solutions.

Employee 110

Employee Marketing Internal International 110

Agility PR Solutions

JANUARY 22, 2025

In recent years, influencer marketing has become one of the most impactful ways for brands to reach their target audience, build credibility, and boost sales. However, with the right […] The post Influencer marketing for small brands: Navigating the challenges and opportunities first appeared on Agility PR Solutions.

Brand 114

Brand Branding Marketing Resources 114

Agility PR Solutions

JANUARY 5, 2025

The business world is increasingly interconnected, and partnerships have become a cornerstone of modern marketing strategies. Co-branding and partnership marketing leverage the strengths of two or more entities to amplify brand value, enhance market reach, and deliver superior customer experiences.

Brand 100

Brand Branding Marketing Resources 100

Wadds Inc.

JANUARY 5, 2025

The freelance or independent practitioner market is one of the UKs least understood aspects of the public relations industry. This means the independent practitioner market accounts for approximately 8,000 practitioners in the UK. Are you an independent practitioner? The data collection was undertaken in Q4 2024 and had 189 responses.

Marketing 98

Marketing Data Small Business Community 98

Agility PR Solutions

OCTOBER 31, 2024

With the rapidly changing digital environment today, AI is not just a buzzword but a strong tool that reshapes PR and marketing. If you want to stay relevant, stand […] The post AI learning resources for PR and marketing pros to enhance their skills appeared first on Agility PR Solutions.

Resources 110

Resources Marketing Analytics Tools 110

Agility PR Solutions

JANUARY 26, 2025

Artificial Intelligence is revolutionizing industries worldwide, and digital marketing is no exception. As businesses strive to connect with increasingly tech-savvy and demanding consumers, AI has emerged as a game-changing force, enabling marketers to refine their strategies, deliver personalized experiences, and maximize efficiency.

Ethics 117

Ethics Trends Marketing Analytics 117

Ronn Torossian

APRIL 18, 2025

Learn how blockchain marketing evolves in 2025, from challenges and strategies to ethical practices, as technology expands beyond crypto into mainstream business adoption The post Marketing Blockchain Well in 2025 appeared first on.

Marketing 195

Marketing Ethics Technology Strategy 195

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The Power of Representation At the heart of inclusive beauty marketing lies the power of representation.

Marketing 78

Marketing Consumer Storytelling Advertising 78