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8 Free Tools Every PR Pro Should Know About in 2019
Flack Me
NOVEMBER 18, 6881
Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.
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12 Tips to Improve Your SEO
Flack Me
SEPTEMBER 10, 2101
Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial
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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Essential Roles for Every Content Marketing Team
Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
Improved Video Marketing Tactics
Ronn Torossian
NOVEMBER 27, 2020
One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. The post Improved Video Marketing Tactics appeared first on.
Marketing in a Recession
Ronn Torossian
OCTOBER 30, 2020
had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The post Marketing in a Recession appeared first on. On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S.
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Content Marketing Trends for 2021
Ronn Torossian
OCTOBER 20, 2020
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].
Marketing Clairvoyance
Ronn Torossian
JUNE 26, 2020
The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK.
Growing a Business With 2020 Marketing Trends
Ronn Torossian
SEPTEMBER 21, 2020
Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.
The Art of Social Marketing
Ronn Torossian
OCTOBER 1, 2020
Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. The post The Art of Social Marketing appeared first on.
How PR Can help shape marketing messages
PR Daily
OCTOBER 9, 2020
With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results. PR and marketing continue to be in a relationship that works closely together, but oftentimes departments struggle to stay connected.
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What PR Stands to Gain from Content Marketing
Business Wire
NOVEMBER 4, 2019
education public relations marketingThe public relations industry has always been a text-based business.
Marketing Ideas: ‘New’ Product Marketing?
Ronn Torossian
MAY 9, 2019
The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out, requires marketing professionals to stay on top of trends, have the ability to predict consumer behavior, […]. The post Marketing Ideas: ‘New’ Product Marketing?
Corporate Marketing in 2020
Ronn Torossian
APRIL 29, 2020
The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. The post Corporate Marketing in 2020 appeared first on. Business PR Agency 5WPR CEO Insights MARKETING Ronn Torossian Strategy
How Campbell’s conquered holiday marketing
PR Daily
NOVEMBER 24, 2020
The recipe for marketing success reveals three essential ingredients: consistency, simplicity and just a dash of nostalgia. The Takeaway: Table share leads to market share . The post How Campbell’s conquered holiday marketing appeared first on PR Daily.
Storytelling in Digital Marketing
Ronn Torossian
APRIL 25, 2019
Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy
6 Reasons B2B Marketers are Unsatisfied with their Own Content
Sword and the Script
NOVEMBER 10, 2020
B2B marketers say too much work, too few resources and too much interference forces them to choose between quality and completion. Most B2B marketers aren’t thrilled with their own content. To be clear, marketers (and PR) can and do produce great content.
Gen Z Marketing
Ronn Torossian
FEBRUARY 24, 2020
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. The post Gen Z Marketing appeared first on. Business PR Agency PR Inspiration Public Relations Ronn Torossian Insights MARKETING PR Firm Strategy
TOP OF (MARKETERS’) MIND
Ronn Torossian
JANUARY 9, 2020
Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. Learning and understanding how customers think, feel and behave are still key things marketers want to know in their all-important research. The post TOP OF (MARKETERS’) MIND appeared first on. Entrepreneur Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy
Marketing Communications
Onclusive
AUGUST 22, 2019
Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).
Can B2B Build Credibility with Content Marketing?
Sword and the Script
NOVEMBER 17, 2020
One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. The 2021 B2B Content Marketing Benchmarks, Budgets, and Trends Report by the Content Marketing Institute and MarketingProfs is an example.
3 ways to protect your marketing budget
PR Daily
OCTOBER 19, 2020
Marketing is chronically underappreciated. Only about half of CEOs think highly of their CMOs’ effectiveness (according to Deloitte research), making marketing departments more likely to suffer budget cuts than their counterparts. Marketers’ unique value proposition is creativity.
Digital Marketing During the Pandemic
Ronn Torossian
MAY 28, 2020
The post Digital Marketing During the Pandemic appeared first on. Business Public Relations 5WPR Insights MARKETING PR FirmWith everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other. However, there’s one platform where this doesn’t seem to […].
Mastering Influencer Marketing
Ronn Torossian
NOVEMBER 29, 2018
The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency StrategyInfluencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers.
What Customizable Marketing Means
Ronn Torossian
OCTOBER 9, 2019
It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. The post What Customizable Marketing Means appeared first on. Business PR Inspiration Public Relations 5WPR CEO Insights MARKETING PR FirmIn fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment. Is an ad that […].
Is Your Marketing Myopic?
Ronn Torossian
SEPTEMBER 18, 2019
Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic? Brand PR Business PR Inspiration Ronn Torossian Insights MARKETING Media PR Agency PR books PR Firm Pubilc Relations Public RelationsThe prevalence of myopia or nearsightedness in the worldwide population ranges from a low of 20% in the U.S.
Marketing + PR = Happy Customers
Onclusive
JULY 23, 2015
As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers. Industry Insights & Trends Adam Weinroth Andrea Huspeni convergence customers Emily Dunlop Marissa Aydlett marketing Marketing and PR PR PR education PR tips public relations Sheryl Pattek
Marketing Salary Survey Shows the Pandemic is Changing Hiring Trends
Sword and the Script
OCTOBER 1, 2020
Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?”
6 Actionable Ways B2B Marketers Can Improve Virtual Events
Sword and the Script
NOVEMBER 24, 2020
A survey identified ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events. For marketers that do, the survey shows it pays off. This reminds me of an event type that marketers in the U.K.
Black History Month Webinar Reveals Digital Marketing Best Practices in 2020
Business Wire
MARCH 12, 2020
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing
The Growing Power of the Hispanic Market
PRSay
NOVEMBER 20, 2020
trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Hispanic market in both Spanish and English.
Martech is NOT Marketing; Long Live Marketing
Sword and the Script
JULY 30, 2019
Marketing technology (martech) is not marketing. So, where did this idea – that martech is marketing – originate. During a cordial exchange, which sadly is rare online these days, this sentence stood out for me: “Martech is marketing’ is an acknowledgment of the necessity to have tools and skills for wielding those tools in modern marketing.”. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.
How important is YouTube for brand marketing in 2020?
PR Daily
NOVEMBER 25, 2020
Not everyone that you market to is going to be interested in buying your products or services. This is one of the main reasons why video is better than most other marketing mediums. The post How important is YouTube for brand marketing in 2020?
7 sins of startup marketing
PR Daily
JUNE 26, 2020
While many factors cause startups to succeed or fail, one common determinant for success is a robust marketing capability, whether in-house, outsourced or a mixed model of resources. Having worked with approximately 250 startups and as the marketing mentor to Plug and Play Technology Center, the world’s largest incubator/accelerator, we have identified seven of the key mistakes startups make as they grow when it comes to their marketing program: 1.
What is the Future of Influencer Marketing?
Ronn Torossian
FEBRUARY 3, 2020
Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. But, as we all know, markets aren’t stagnant. The post What is the Future of Influencer Marketing? Featured Media Relations PR Inspiration Public Relations Ronn Torossian BRANDING Business Insights MARKETING Strategy
Create Brand Awareness With Niche Marketing
Ronn Torossian
APRIL 6, 2020
Plenty of successful companies have only seen success after focusing on a narrow part of a population and marketing strictly to that group. In fact, most of the time, the more unique companies are the ones that are focused on a particular niche in a market. Taking charge of a niche market is not that […]. The post Create Brand Awareness With Niche Marketing appeared first on. Brand PR Public Relations 5WPR CEO Insights MARKETING PR Agency Ronn Torossian
The Enduring Characteristics of Winning B2B Content Marketing Programs
Sword and the Script
OCTOBER 8, 2020
Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? If you don’t have a content marketing strategy – make one.
Marketing Unity
Mindful Marketing
NOVEMBER 14, 2020
Among those with a keen interest in the current social climate are marketers. Despite the state of the nation, only half of marketers have specific plans that account for such social unrest. Marketing is about bringing people with related needs together for mutually beneficial exchange.
6 Marketing and Sales Tactics to Avoid Like the Plague
Onclusive
MAY 5, 2015
Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tipsWhen you’re a busy entrepreneur, there’s nothing worse than having your time wasted.
All Marketing is NOT Content Marketing
Sword and the Script
AUGUST 27, 2019
Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails. Even experienced marketers make this mistake because they assume they already know what it is, after all, they’ve created a lot of content over their careers. So, what is content marketing?
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