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Content Marketing Success: Three Ways to Think Like a Publisher

Spin Sucks

As Seth Godin famously said “content marketing is the only marketing left.” The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks. It's the New Age! But how can you create content that draws customers to your brand?

Why Content Marketing Fails

Spin Sucks

Before I talk about why content marketing fails, I want to talk about Barbie. All that said, I’m not here to hold up Barbie Magazine as an example of a content marketing win. It served its purpose on me as a six-year-old, but that’s not content marketing. By Eleanor Pierce.

Out With the Old: Rethink Your Content Marketing Strategy

Spin Sucks

Content marketing has been the lynchpin of many successful marketing strategies for the better part of a decade. However, content marketing, like marketing in general, is not something you can put on auto-pilot – unless you want to get left in the dust.

The Problem with Marketing Automation

Spin Sucks

Freed from the shackles of working for marketing automation companies and agencies, I can finally come clean about the truth behind the highly touted and sought after software. There are two very big ideas that are core to the pitch of marketing automation. By Michael Shearer.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

The Psychology of Marketing: Nine Tools You Need

Spin Sucks

Today’s marketers need to both understand the long-standing psychological principles that affect reader engagement and the newer tactics that allow you to use those principles more effectively. The post The Psychology of Marketing: Nine Tools You Need appeared first on Spin Sucks.

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The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

We're used to sales and marketing not "speaking" to each other. What would happen if sales and marketing work closely together? The post The Four Most Important Things B2B Marketing Must Share with Sales appeared first on Spin Sucks.

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Why Modern Marketers Need Flexible Budgets

Spin Sucks

Brock Stechman, the co-founder of DivvyHQ, explains why flexible budgets are a necessity for marketers. He outlines six tips for marketers to use to effectively prioritize and examine their budgets in order to maximize their success.

Looking Back at Weird 90s Marketing

Spin Sucks

With the incredibly vast amount of data, as well as innovative new tools such as virtual reality, today's marketing is very different from the '90s. However, there are many lessons marketers can learn from '90s marketing.

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Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY. We’re in the midst of millennial marketing mania. For marketers, that means that products and messages built on EgoTech can gain a lot of traction across generations.

Tips to Help a One-Person Marketing Team Succeed

Spin Sucks

How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.

The Long, Lost Baby Boomers In Marketing

Spin Sucks

And right now everybody is aiming their marketing guns at the Millennials. But Diana Beyer says there is a group of people often ignored by marketers, and this is your chance to disrupt the industry. The post The Long, Lost Baby Boomers In Marketing appeared first on Spin Sucks.

Top 10 Digital Branding & Marketing Trends for 2017

Borenstein Group

Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you.

How to Find Time to Make Marketing Your Small Business a Priority

Spin Sucks

One of the most difficult things small business owners face is marketing their business. Where do you find the time to focus on marketing your small business? The post How to Find Time to Make Marketing Your Small Business a Priority appeared first on Spin Sucks.

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand.

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Customer-Focused Content Marketing Strategy

Spin Sucks

By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. This has been evolving over time, and was really brought to the forefront for many marketers in Mark Schaefer’s post on Content Shock. Content Marketing Strategy Requires Listening.

Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Six Surefire Ways to Grow Your Business Using Text Marketing

Spin Sucks

However, many people don't seem to realize the power of text marketing. Sophorn Chhay shares ways to use text marketing to grow your business. The post Six Surefire Ways to Grow Your Business Using Text Marketing appeared first on Spin Sucks. Texting is not a new concept.

How to Make Your Email Marketing More Personal Without Being Creepy

Spin Sucks

The post How to Make Your Email Marketing More Personal Without Being Creepy appeared first on Spin Sucks. People want to feel brands understand them and are on the same wavelength. This is especially true for millennials.

Become a Content Marketing Fox

Spin Sucks

By Michael Gerard According to a survey by Curata , more than three quarters of content marketers plan to boost their content marketing investment in the coming year. We have a name for content marketers that are the most savvy with their content marketing budgets: FOXES.

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects.

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Marketing is Dead?

Spin Sucks

Marketing is Dead? In a Harvard Business Review blog post, Bill Lee claims Marketing is Dead and he’s not being cynical; he’s really serious. In fact, he quotes a study of 600 CEOs who are frustrated with their chief marketing officers. Marketing is long from dead.

3 Listening Lessons for Marketers

Cision

At the Forrester Consumer Marketing Conference held in New York on April 6th, marketing and insights leaders from Adobe, Forrester and Cision shared how they listen to improve marketing communications.

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How to Improve Your PR Content Strategy with Influencer Marketing

Spin Sucks

What makes influencer marketing better than the word-of-mouth strategy? Scott Ragin has some tips that will help you develop your own influencer marketing campaign. The post How to Improve Your PR Content Strategy with Influencer Marketing appeared first on Spin Sucks.

The Reddit Marketing Guide

Spin Sucks

By Jessica Malnik I truly think there is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. In this post, I’ll walk you through seven excellent use cases, and give you a Reddit marketing guide that won’t anger the Reddit mob.

New Influencer Marketing Research Has Four Key Findings

Spin Sucks

Is your influencer marketing working? To investigate the practice and help marketers succeed, Traackr and TopRank Marketing conducted a global study. The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks.

Seven Brutal Truths About Digital Marketing Trends

Spin Sucks

Roger Gallager doesn't mince words when he talks about digital marketing trends and the habit some have of proclaiming them, but not living them. The post Seven Brutal Truths About Digital Marketing Trends appeared first on Spin Sucks.

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Join my email list to receive a curated collection of the most under appreciated marketing stories of the week and useful insights every Thursday! . 2017 Marketing & Social Media Trends. Content Marketing & Curation. Email Marketing. Facebook Marketing.

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan.

The Importance of Music In Marketing Campaigns

Spin Sucks

Music in marketing has the power to move an audience in ways other mediums can’t. The post The Importance of Music In Marketing Campaigns appeared first on Spin Sucks. Don't forget about it during your next event or live campaign. Eddie Newquist has more.

Where Does an Ultra Cool Content Marketer Go for Work?

Spin Sucks

As a content marketer in 2016, the world is your oyster. Amanda Wilks looks at types of jobs available for content marketers. The post Where Does an Ultra Cool Content Marketer Go for Work?

5 Predictions for Influencer Marketing in 2016

Onalytica

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. Maturing of Influencer Marketing Tools.

Content Marketing isn’t Just for Marketers Anymore

Spin Sucks

Content marketing isn’t just for marketers anymore. Salespeople, customer service reps, call center agents, on-boarding staff—anyone who directly connects with customers—should be part of the content marketing process.

Thanksgiving Marketing Statistics You’ll Gobble About

Spin Sucks

What I can do is provide you with some fun-filled Thanksgiving marketing facts to help pass your time with friends and family while celebrating this holiday weekend. How to Use the Thanksgiving Marketing Facts. Thanksgiving Marketing Turkey Talk. By Laura Petrolino.

Content Marketing Most Certainly is Not Dead

Spin Sucks

Content marketing is dead! Content marketing doesn't work! The post Content Marketing Most Certainly is Not Dead appeared first on Spin Sucks. We have content shock! Sure, we're at a point of saturation, but Gartner calls this the trough of disillusionment.

Effective Marketing from Bob the House

Spin Sucks

But I’m certainly glad I became friends with Bob because he is a fantastic case study in effective marketing. Bob is also hilarious, and the man behind the moniker is a very clever marketer. Effective marketing is about finding the “click.”

Why Marketers Should ???? Emoji Speak

Spin Sucks

Sarah Clark shares some tips for incorporating emojis into your company’s marketing strategy. The post Why Marketers Should The corporate world needs to keep pace with the changing communication trends. Emojis are big part of today's communications.

How Artificial Intelligence Will Affect Content Marketing

Spin Sucks

But what exactly is artificial intelligence and what marketers should do about it? The post How Artificial Intelligence Will Affect Content Marketing appeared first on Spin Sucks. The future is here: Machine learning, natural language processing, big data, chatbots.

Does Account Based Marketing Live Up to the Hype?

Spin Sucks

For a lot of Business to Business (B2B) companies, especially those who specialize in enterprise accounts, it’s impossible to research the latest marketing trends without unearthing a lot of resources about Account Based Marketing (ABM).

Content Marketing: Four Changes for 2017

Spin Sucks

Do you know what content marketing success looks like in 2017? The post Content Marketing: Four Changes for 2017 appeared first on Spin Sucks. Do you have a documented content creation process? How about the tools to help you succeed? Erika Heald tackles these questions and more.