8 Free Tools Every PR Pro Should Know About in 2019

Flack Me

Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.

12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Marketing Communications

Onclusive

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.

What PR Stands to Gain from Content Marketing

Business Wire

education public relations marketingThe public relations industry has always been a text-based business.

What Customizable Marketing Means

Ronn Torossian

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. The post What Customizable Marketing Means appeared first on. Business PR Inspiration Public Relations 5WPR CEO Insights MARKETING PR Firm

Is Your Marketing Myopic?

Ronn Torossian

Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?

Persona: Guide and History of Persona Marketing

Ronn Torossian

The post Persona: Guide and History of Persona Marketing appeared first on. Brand PR Business PR Inspiration Insights MARKETING Ronn Torossian Strategy

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. So, where did this idea – that martech is marketing – originate. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency Strategy

All Marketing is NOT Content Marketing

Sword and the Script

Content marketing could quite possibly be the most misunderstood concept in marketing today. Most confuse content marketing as synonymous with content, which is a solid way to make sure your content marketing program underperforms, or worse, fails.

Marketing + PR = Happy Customers

Onclusive

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy

How Savvy Marketers Find Opportunity Everywhere

Ronn Torossian

Today’s digital marketing environment can be a bit intimidating for those who are unfamiliar with how to tackle so many different options for where to reach consumers. The post How Savvy Marketers Find Opportunity Everywhere appeared first on.

The New Breed of Aspirational Marketing

Ronn Torossian

In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on. 5WPR Brand PR Business Entrepreneur 5W Public Relations 5WPR CEO Insights MARKETING PR Agency Public Relations Ronn Torossian

The New Breed of Aspirational Marketing

Ronn Torossian

In the name of aspiration, marketers continue to turn to those […]. The post The New Breed of Aspirational Marketing appeared first on. 5WPR Brand PR Business Entrepreneur 5W Public Relations 5WPR CEO Insights MARKETING PR Agency Public Relations Ronn Torossian

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming.

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What’s The #1 Priority Of B2b Marketers?

Ronn Torossian

According to Content Marketing Institute’s recent research, it’s lead generation. The post What’s The #1 Priority Of B2b Marketers? PR Inspiration Public Relations Ronn Torossian 5WPR CEO Insights MARKETING Strategy

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Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Brand PR Business Featured PR Inspiration Ronn Torossian 5WPR CEO BRANDING Insights MARKETING Media PR Agency Strategy

Working with Influencers to Boost Marketing Reach

Ronn Torossian

Influencer marketing seems to be all the rage among brands today, and for good reason. The post Working with Influencers to Boost Marketing Reach appeared first on. Brand PR Business Featured Public Relations Insights MARKETING Pubilc Relations Strategy

How to Improve Your B2B Content Marketing

B2B PR Sense

B2B content marketing has become a mainstay in many businesses. The same can be said of content marketing. With that in mind, let's examine content marketing as a whole and see what common mistakes people make and how to address them. Create an Email Marketing Strategy.

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6 Marketing and Sales Tactics to Avoid Like the Plague

Onclusive

Many sales and marketing professionals continually … Continued. All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tips

Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low.

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are.

 Marketable Skills Job Applicants Should Focus On

Ronn Torossian

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. The post Marketable Skills Job Applicants Should Focus On appeared first on.

Photography Matters: Why Investing in Quality Photos Boosts Marketing

Ronn Torossian

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. Sandra is a small business owner.

Infographic: Holiday video marketing tips

PR Daily

With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. 1 most successful tactic when marketing for the holiday season.

The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Content Marketing World.

Essential Skills Every Marketing Professional Should Always Be Improving

Ronn Torossian

The post Essential Skills Every Marketing Professional Should Always Be Improving appeared first on. Business Entrepreneur PR Inspiration 5WPR CEO Insights MARKETING PR Agency Ronn Torossian StrategyIn any profession, there are countless opportunities for continuing education.

Why Analytics Matter in Digital Marketing

Ronn Torossian

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. In fact, today’s digital marketing environment is highly […].

How to Stay Current on Marketing Trends

Ronn Torossian

Marketing is a fluid industry. And while a higher education that’s focused on marketing and/or business is valuable, there are plenty of ways that a marketing professional can stay sharp, so to speak. The post How to Stay Current on Marketing Trends appeared first on.

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9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. To keep you abreast of the latest trends in B2B influencer marketing, I've rounded up 9 terrific posts.

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3 approaches to marketing measurement

PR Daily

As competition swells and consumers are inundated with more marketing content, more channels and more choices, marketers face growing pressure to prove that their campaigns are making an impact. Sauder offers three recommendations for improving marketing measurement.

Next Steps in Social Media Marketing

Flack's Revenge

Are the waters safe for social media marketing? I’m blogging on the following topic and wanted to get the thoughts of you and others who rock it in social media and related areas like digital PR, and content and influencer marketing.

Successful Influencer Marketing Campaigns

Ronn Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. The post Successful Influencer Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. 10 Powerful Ways to Energize Your B2B Content Marketing.

5 cringeworthy content marketing tactics

PR Daily

The point of content marketing is to earn the trust of your readers. If you’re using a marketing automation platform, be sure to keep tabs on what is performing well so that you can build on successful practices and nix the unsuccessful ones. Is your blog full of sales pitches?

Content Marketing for PR: Growing an audience through podcasting

PR Warrior

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. Content marketing Podcasting Public Relations Edison Research Pat Flynn PR Leads Podcast Victoria Police

5 Essential Marketing Practices

Critical Mention

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. Be sure to implement these five essential marketing practices in this year’s closing marketing efforts. Produce Content Marketing.