8 Free Tools Every PR Pro Should Know About in 2019

Flack Me

Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.

12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

KPIs That Work: Tips for Identifying and Tracking the Right Ones

Agility PR Solutions

Smart marketers and public relations pros know that maximizing effectiveness and efficiency are keys to generating sales revenue. Marketing Public Relations marketing

Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. That’s what’s made influencer marketing an especially popular […].

Brand Engagement Through Chat Marketing

Ronn Torossian

Besides being widely used for chat rooms, chat today is becoming recognized as the next powerful tool for marketers. Like the chat rooms, chat marketing encourages consumers to engage […]. The post Brand Engagement Through Chat Marketing appeared first on.

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Virtual Event Marketing

Ronn Torossian

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. The post Virtual Event Marketing appeared first on.

Content-Centered Marketing Campaigns

Ronn Torossian

The pandemic both challenged and changed up the fundamental business and marketing practices around the globe. Marketing, specifically, is essential for managing business growth and revenue, and was affected the most. The post Content-Centered Marketing Campaigns appeared first on.

Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.

Marketing in a Recession

Ronn Torossian

had been in a recession since February, the announcement compounded a difficult situation for marketers already coping with COVID-19. The post Marketing in a Recession appeared first on. On June 6, when the National Bureau of Economic Research (NBER) officially declared that the U.S.

Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? The post Success in Pinterest Marketing appeared first on. Perhaps this will change some minds.

Marketing Clairvoyance

Ronn Torossian

The post Marketing Clairvoyance appeared first on. Business Entrepreneur Featured 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyAccording to Oprah, astrologer Jean Dixon predicted her rise to fame and fortune back in 1977. That may have been a given, but Dixon also predicted the assassination of JFK.

Choosing the Right Marketing Channel

Ronn Torossian

This is precisely why choosing the right marketing channels is important. The post Choosing the Right Marketing Channel appeared first on. Business PR Inspiration Insights MARKETING PR Agency Public Relations

Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].

Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. The post Improved Video Marketing Tactics appeared first on.

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Growing a Business With 2020 Marketing Trends

Ronn Torossian

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on.

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5 influencer marketing predictions for 2021

PR Daily

Influencer marketing has always been a compelling strategy and now there are new opportunities PR and marketing experts should be aware of in 2021. That’s just the tip of the iceberg, though, when it comes to influencer marketing.

Social Media and the Evolution of Direct Marketing

Ronn Torossian

From direct mail to email and now social media, direct marketing has come a long way and is accelerating at an even faster pace. The post Social Media and the Evolution of Direct Marketing appeared first on. Think about it!

3 marketing trends that will define 2021

PR Daily

Marketers largely started last year from a place of strength with bigger budgets and confident growth strategies. Then 2020 caught even the most seasoned of marketing pros off guard. The post 3 marketing trends that will define 2021 appeared first on PR Daily.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative. The eternal battle for attention, for a way to stand out, requires marketing professionals to stay on top of trends, have the ability to predict consumer behavior, […]. The post Marketing Ideas: ‘New’ Product Marketing?

What PR Stands to Gain from Content Marketing

Business Wire

education public relations marketingThe public relations industry has always been a text-based business.

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. A great brand marketing PR campaign can even drive leads and sales.

21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing Communications

Onclusive

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved. The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Corporate Marketing in 2020

Ronn Torossian

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict. The post Corporate Marketing in 2020 appeared first on. Business PR Agency 5WPR CEO Insights MARKETING Ronn Torossian Strategy

Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […]. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business PR Firm Ronn Torossian 5WPR CEO For Immediate Release book Insights MARKETING PR Agency Public Relations Strategy

Marketing emotion of the year: empathy

PR Daily

In the most dramatic and unexpected ways possible, 2020 was a crazy year, and marketers were no exception. After enjoying nearly a decade of annual economic growth, many marketers implemented very little change in overall strategy during the uptick.

The Art of Social Marketing

Ronn Torossian

Social marketing is used to develop different activities to maintain or change an audience’s behavior, for either the benefit of society as a whole or individuals themselves. The post The Art of Social Marketing appeared first on.

How PR Can help shape marketing messages

PR Daily

With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results. PR and marketing continue to be in a relationship that works closely together, but oftentimes departments struggle to stay connected.

Gen Z Marketing

Ronn Torossian

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. The post Gen Z Marketing appeared first on. Business PR Agency PR Inspiration Public Relations Ronn Torossian Insights MARKETING PR Firm Strategy

TOP OF (MARKETERS’) MIND

Ronn Torossian

Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations. Learning and understanding how customers think, feel and behave are still key things marketers want to know in their all-important research. The post TOP OF (MARKETERS’) MIND appeared first on. Entrepreneur Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Marketing + PR = Happy Customers

Onclusive

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers. Industry Insights & Trends Adam Weinroth Andrea Huspeni convergence customers Emily Dunlop Marissa Aydlett marketing Marketing and PR PR PR education PR tips public relations Sheryl Pattek

SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy. The post SMG Connects the Dots Between Content Marketing and Business Outcomes appeared first on Onclusive.

How PR and affiliate marketing can work together

PR Daily

Affiliate marketing can give earned media purists pause, but this practitioner says the two disciplines are great partners in the digital media era. Affiliate marketing goes mainstream. This shift means that affiliate marketers and PR practitioners often share target outlets.

Mastering Influencer Marketing

Ronn Torossian

The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations Ronn Torossian BRANDING Insights MARKETING PR Agency StrategyInfluencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers.

What Customizable Marketing Means

Ronn Torossian

It’s true: consumers now have more choices than ever when it comes to receiving advertising or marketing. The post What Customizable Marketing Means appeared first on. Business PR Inspiration Public Relations 5WPR CEO Insights MARKETING PR FirmIn fact, the idea of tailoring content to a consumer’s behaviors or preferences is proving to be more effective than ever. And it makes sense, doesn’t it? Think like a consumer for a moment. Is an ad that […].

8 digital marketing KPIs you can’t ignore

PR Daily

As PR pros master the tactics and lingo of their marketing colleagues, here are some of the metrics that warrant a closer look. Here are eight KPIs that warrant the attention of savvy communicators and marketers: 1.

Digital Marketing During the Pandemic

Ronn Torossian

The post Digital Marketing During the Pandemic appeared first on. Business Public Relations 5WPR Insights MARKETING PR FirmWith everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. Switching between the same three apps on a phone has now resulted in seeing the same content being shared from one platform to the other. However, there’s one platform where this doesn’t seem to […].

Black History Month Webinar Reveals Digital Marketing Best Practices in 2020

Business Wire

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing