Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Tools Brand 28

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.

Journalism 242

Journalism Radio Local Study 242

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

Journalism 234

Journalism Social Media Media Study 234

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.

Journalism 194

Journalism Brand Branding Fashion 194

Ron Torossian

MARCH 28, 2017

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.

Journalism 239

Journalism Examples Blogging Media 239

HMA Public Relations

NOVEMBER 7, 2017

writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger.

Journalism 87

Journalism Writing Publicity Marketing 87

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Best Practices Featured brand journalism content marketing

Journalism 162

Journalism Brand Branding Storytelling 162

Cision

JULY 22, 2015

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Featured Trends journalists Social journalism study social mediaThe state of the media continues to shift as social media networks expand their offerings and features.

Journalism 244

Journalism Study Infographics Pitching 244

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 173

Journalism Trends Ethics Local 173

Cision

OCTOBER 5, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Is journalism about building an audience or building a community?

Journalism 184

Journalism Community Video Study 184

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Journalism 170

Journalism Local SEO Data 170

Cision

DECEMBER 5, 2015

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach.

Journalism 180

Journalism Brand Branding Content Marketing 180

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

Journalism 208

Journalism Social Media Media Study 208

Flatiron Communications

MAY 2, 2016

I was so frustrated one recent Sunday morning, I tweet-shouted at the hosts: @jdickerson , @GStephanopoulos : the power of #journalism lies in the follow-up Qs, otherwise it’s just #PR. The post When Journalism Fails appeared first on Flatiron Communications LLC. Elizabeth Holmes.

Journalism 82

Journalism Healthcare Technology Reputation 82

PR Daily

JULY 10, 2018

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

Journalism 106

Journalism Brand Branding Storytelling 106

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.

Journalism 177

Journalism Brand Branding Fashion 177

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button.

Journalism 177

Journalism Brand Branding Writing 177

Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Journalism 170

Journalism Brand Branding Strategy 170

HMA Public Relations

OCTOBER 6, 2017

Bre attended the Phoenix Business Journal's Corporate Philanthropy awards yesterday with one of HMA's clients. The post The Phoenix Business Journal’s Corporate Philanthropy Awards appeared first on HMA Public Relations.

Journalism 70

Journalism Corporate Agency Publicity 70

Ishmael's Corner

APRIL 5, 2017

I enjoy studying journalism. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Journalism 91

Journalism Newspapers Storytelling Study 91

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Trends 206

Trends Journalism Pitching Social Media 206

Ishmael's Corner

FEBRUARY 14, 2017

The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionals

Journalism 65

Journalism Storytelling Guidelines Communications 65

Flatiron Communications

AUGUST 22, 2017

A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign. Sure, quality journalism abounds in today’s news ecosystem. The post A Glimmer of Hope for Journalism?

Journalism 76

Journalism Ethics Policies Analysis 76

Sword and the Script

AUGUST 14, 2018

4) Emphasis on professional journalism. PR journalism media relations PR vendors press releases trustIf you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media.

Survey 152

Survey Report B2B Leadership 152

Cision

FEBRUARY 5, 2016

The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. The late David Carr , an esteemed New York Times columnist tweeted this: All brand-sponsored journalism does not suck.

Advertising 200

Advertising Advertising Journalism Content Marketing 200

SeeDepth

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 126

Journalism Report Enterprise Newspapers 126

PR Daily

JANUARY 20, 2017

She is surviving the “publish or perish culture,” and her team’s work has been published in a number of research journals. This week, I was reading one of her papers when I became intrigued with the titles of the academic and research journals in her citation list.

Journalism 78

Journalism Study Analysis Internal 78

Axia PR

JANUARY 23, 2018

When I worked in Silicon Valley, a front-page story in The Wall Street Journal was the “ungettable get.” Our efforts often felt futile, as the Journal covers mostly business news with significant financial or industry-shattering impact.

Journalism 62

Journalism Financial Technology Industry 62

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?

Journalism 86

Journalism Company Brand Branding 86

Ishmael's Corner

OCTOBER 4, 2016

The post How Does a B2B Customer Story Crack The Wall Street Journal? Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journal

B2B 96

B2B Journalism Enterprise Case Study 96

PR Daily

MAY 10, 2016

It’s been a headline-laden few weeks for the middle of the journalism and Facebook Venn diagram. A group of journalists that were reportedly hired to work on the tech company’s “trending news” section last year, are now calling their experience “degrading.”.

Journalism 115

Journalism Facebook Guidelines Trends 115

Cision

AUGUST 23, 2016

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.

Social Media 194

Social Media Journalism Study Media 194

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network.

Journalism 99

Journalism Brand Branding Local 99

Flack's Revenge

NOVEMBER 21, 2014

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.

Journalism 181

Journalism Conference Report Groups 181

Prowly

OCTOBER 26, 2017

Brand journalism nie jest kampanią, która ma swój początek i koniec – to raczej długoterminowe zobowiązanie do dostarczania ciekawych treści użytecznych dla klientów. The post Po co komu brand journalism? Magazyn brand journalismappeared first on Prowly Magazine.

Journalism 40

Journalism Brand Branding 40

Beyond PR

OCTOBER 10, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study.

Journalism 88

Journalism Survey Communications Study 88

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Other papers with significant readerships, like The Financial Times, The Wall Street Journal and the Daily Telegraph, have followed suit with paywalls. The post Will quality journalism become extinct?

Journalism 58

Journalism Newspapers Financial YouTube 58

LTPR

JULY 27, 2015

Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations

Journalism 71

Journalism Report Storytelling Trends 71

PR Daily

JANUARY 21, 2016

Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives? Brand journalism campaigns need a strategy.

Journalism 124

Journalism Brand Branding Enterprise 124

PR Daily

FEBRUARY 22, 2016

It’s the same with brand journalism. As you watch the Oscars this month—and wait for Leonardo DiCaprio’s triumph or snub—this is how you can understand brand journalism in movie terms. It’s the same scenario with content in brand journalism.

Journalism 119

Journalism Film Brand Branding 119