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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. .

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PR and Journalism – Symbiotic or Divided?

Ronn Torossian

The post PR and Journalism – Symbiotic or Divided? Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then.

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6 must-have journalism skills

Muck Rack

6 must-have journalism skills

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The future of business journalism

PR Daily

Chris Roush offers a bleak view of the current state of reporting in his book, “The Future of Business Journalism.”. Even as local newspapers perished, big business news outlets, such as The Wall Street Journal, Bloomberg News, CNBC and Fox Business News, have flourished, he notes. Roush rightly puts a premium on journalism. Roush spreads around the responsibility for the current condition of business journalism. He is a journalism professor, after all.

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How PR can help journalism survive

PR Daily

One of my absolute favorite things to talk about in our field is the state of journalism, which we address in detail in our annual IPR Disinformation studies , and how media impacts our field and our democracy as a whole. The post How PR can help journalism survive appeared first on PR Daily.

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Journalism is Changing—Here’s What You Can Do About It | Business Wire Blog

Business Wire

Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation.

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Journalism predictions for 2022: 5 industry pros weigh in

Muck Rack

Journalism predictions for 2022: 5 industry pros weigh in

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What you can learn from Netflix’s brand journalism layoffs

PR Daily

They announced they’d lost subscribers, would be canceling many programs and, finally, that they’d laid off staffers with Tudum , their brand journalism arm launched just seven months prior. The post What you can learn from Netflix’s brand journalism layoffs appeared first on PR Daily.

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New Muck Rack survey: The State of Journalism 2021

Muck Rack

New Muck Rack survey: The State of Journalism 2021

Survey 171
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Business Wire on Artificial Intelligence and Journalism

Business Wire

As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. events media relations

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4 Pitfalls of Brand Journalism to Avoid

Onclusive

PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”

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Why and how companies are turning to brand journalism

PR Daily

Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Brand journalism is very different from content marketing, because it’s not marketing. It’s the nexus of marketing, journalism and social media.”.

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3 trend predictions for wellness journalism in 2023

Agility PR Solutions

New trend predictions from Boston-based FRESH Communications offer a FRESH perspective on how journalism focused on health, food, and lifestyle will evolve in 2023. The post 3 trend predictions for wellness journalism in 2023 appeared first on Agility PR Solutions.

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10 Can't-Miss Media and Journalism Podcasts

Cision

If you're getting back to commuting, we recommend these media and journalism podcasts. No matter your interest, there’s a podcast for it. Media Blog

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In modern reputation management, brand journalism is an essential tool

PR Daily

Hamlin said that this is when the value of brand journalism can really be seen. The post In modern reputation management, brand journalism is an essential tool appeared first on PR Daily. Brand Journalism Crisis Communications PR Industry Storytelling Visual & Video Communications

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PR Students and Student Journalism: A Match Made in Communications Heaven

Culpwrit

I mean, do we really need to write an… Continue reading PR Students and Student Journalism: A Match Made in Communications Heaven. The post PR Students and Student Journalism: A Match Made in Communications Heaven appeared first on Culpwrit.

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How brand journalism is changing, according to TD Bank’s Chad Mitchell

PR Daily

The VP of corporate & public affairs and head of content & digital platforms for the Canada-based bank shares his secrets for brand journalism in 2022. You can trace the evolution of the modern brand journalism playbook through Chad Mitchell’s career. Brand Journalism

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Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport.

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How to prove brand journalism’s value before you have hard results

PR Daily

Brand journalism is one of the fastest growing segments of communications, and according to Ragan’s 2022 Communications Benchmark Report , professionals only expect this sector to keep growing. Let’s be clear: You won’t have data to prove brand journalism is working on day 1.

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4 post-pandemic shifts to watch in journalism

Muck Rack

4 post-pandemic shifts to watch in journalism

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PR Daily Award winner: Brand journalism on surgery separating conjoined twins stuns in annual report

PR Daily

The post PR Daily Award winner: Brand journalism on surgery separating conjoined twins stuns in annual report appeared first on PR Daily. It’s a winner in the “Annual Report” category of PR Daily’s Social Media & Digital Awards.

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Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

Ishmael's Corner

The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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University of Oregon School of Journalism and Communication Students Enroll in ReputationU

Reputation Us

The post University of Oregon School of Journalism and Communication Students Enroll in ReputationU appeared first on ReputationUs.

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Washington Journal’s John McArdle on curating a national conversation

PR Daily

John McArdle is the host and producer for Washington Journal on CSPAN—a three-hour show that airs 365 days a year and takes up to 60 calls every day. The post Washington Journal’s John McArdle on curating a national conversation appeared first on PR Daily.

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NYC Journalism Mourns One of its Own

Ronn Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. The post NYC Journalism Mourns One of its Own appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.

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Straight from The Wall Street Journal: How to make your pitches stand out

PR Daily

After spending more than nine years working in journalism, I have seen my share of bad pitches. That colleague, Bowdeya Tweh , is now the deputy corporate bureau chief at The Wall Street Journal. You believe this expert would be perfect for The Wall Street Journal.

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When it comes to measurement, turn to journalism

PR Daily

The post When it comes to measurement, turn to journalism appeared first on PR Daily. Is your internal communications getting the job done? Apply the 5 W’s—and don’t forget the H.

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2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 The 2019 Global Journalism Report also reveals the top publishers by volume of contributing authors, the top editorial topics, how journalist “influence” is distributed, and how journalist “sentiment” is distributed. Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Featured Trends journalism social media

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Checklist for launching your brand journalism newsroom

PR Daily

Brand journalism is a new frontier of PR, one that pros only expect to grow in coming years. The post Checklist for launching your brand journalism newsroom appeared first on PR Daily From audits to launch plan, here’s what you need to think about.

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Job and Internship Resources for Journalism School Grads

Cision

Save these resources, including newsletters and job boards, for finding journalism jobs. Entering the job market can be daunting. Media Blog

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Met museum removes Sackler name, communications areas CEOs value most, and Netflix launches brand journalism site

PR Daily

Netflix launches brand journalism site “Tudum”. Netflix says it will expand its editorial output with the launch of “Tudum,” a brand journalism website named after the sound that plays over the company’s logo when a user logs onto the streaming service.

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Webinar recap: 5 takeaways from Muck Rack’s State of Journalism Report

Muck Rack

Webinar recap: 5 takeaways from Muck Rack’s State of Journalism Report

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Download the ebook: '7 immediate actions to take from Muck Rack's State of Journalism 2021 survey'

Muck Rack

Download the ebook: '7 immediate actions to take from Muck Rack's State of Journalism 2021 survey

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Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked? Jay Baer: Are social media and journalism completely linked? So, I would argue that yes social media and journalism are completely linked at this point.

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The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

Muck Rack

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

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The ultimate list of journalism statistics in 2019

Muck Rack

The ultimate list of journalism statistics in 2019

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The Friday Reporter: Truly thoughtful journalism with Susan Crabtree

PR Daily

The post The Friday Reporter: Truly thoughtful journalism with Susan Crabtree appeared first on PR Daily. How Susan Crabtree built a career from National Geographic to Real Clear Politics.

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Is journalism school worth it? Three journalists weigh in

Muck Rack

Is journalism school worth it? Three journalists weigh in