Help Save Journalism: Pay for News
MARCH 21, 2017
As PR professionals we need to make a personal investment in quality journalism. The post Help Save Journalism: Pay for News appeared first on Spin Sucks. Sherrilynne Starkie shares why it's important to pay for your news.
What is Brand Journalism?
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.
4 Brands Running Successful Brand Journalism Programs
JANUARY 28, 2016
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Best Practices Featured brand journalism
Keeping a Journal: The Power of Daily Writing
FEBRUARY 4, 2016
The practice of keeping a journal is not foreign to writers, but experts say it's a very powerful tonic for anyone who does so. The post Keeping a Journal: The Power of Daily Writing appeared first on Spin Sucks.
Get Your Free 2015 Social Journalism Study…& Infographic!
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Featured Trends journalists Social journalism study social mediaThe state of the media continues to shift as social media networks expand their offerings and features.
How Social Media Is Paving a New Path for Journalism
SEPTEMBER 22, 2015
More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media
5 Ways to Ride the Social Journalism Trend
AUGUST 31, 2016
Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.
The Future of Journalism from Warren Buffet’s Viewpoint
JUNE 7, 2012
Last month, in a move that surprised many of us close to journalism, Warren Buffet bought newspapers – 63 of them, in fact. Communication Media Relations erik wemple future of journalism is journalism dead Warren Buffet
3 Factors That Shape Your Brand Journalism Strategy
JANUARY 15, 2016
That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.
Free White Paper! Build a Brand Journalism Program
DECEMBER 3, 2015
The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.
When Journalism Fails
MAY 2, 2016
I was so frustrated one recent Sunday morning, I tweet-shouted at the hosts: @jdickerson , @GStephanopoulos : the power of #journalism lies in the follow-up Qs, otherwise it’s just #PR. The post When Journalism Fails appeared first on Flatiron Communications LLC. Elizabeth Holmes.
Journalism and News Trends for PR Pros
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.
Why 99% of companies should completely forget about brand journalism
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?
Ad Blocking, Brand Journalism, and the Publisher’s Dilemma
FEBRUARY 1, 2016
The post Ad Blocking, Brand Journalism, and the Publisher’s Dilemma appeared first on Spin Sucks. Communication Content ad blocking ad networks brand journalism content block content trends Forbes free content native advertising paywall Sponsored contentAn experiment Forbes created around ad blocking forces Spin Sucks to take a look at what that means for PR pros—and how content is affected.
NYC Journalism Mourns One of its Own
MARCH 28, 2017
Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.
3 Rewards to Reap From Brand Journalism
JANUARY 5, 2016
The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Best Practices Featured brand journalism content marketing
Native Advertising: Where Content Marketing and Journalism Overlap
FEBRUARY 5, 2016
The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. The late David Carr , an esteemed New York Times columnist tweeted this: All brand-sponsored journalism does not suck.
Journalism and the Cluster Theory: What it Means for PR Pros
MARCH 29, 2016
Journalism is facing the cluster theory, or the idea that industries move to one or two locations. The post Journalism and the Cluster Theory: What it Means for PR Pros appeared first on Spin Sucks.
5 reasons PR should own brand journalism
JANUARY 21, 2016
Communicators are butting heads over brand journalism. Public relations, marketing and members of digital teams often wrestle over control of brand journalism. Who is best suited for brand journalism initiatives? Brand journalism campaigns need a strategy.
Brand journalism is the new PR
DECEMBER 17, 2014
Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC.
2016 Global Social Journalism Study: How to Reach More Journalists on Social Media
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.
Uber Flap Shines Harsh Light on Tech Journalism
NOVEMBER 21, 2014
Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.
Digital journalism is alive but is digital PR?
JULY 17, 2014
Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed.
The State Of Journalism, How It Might Evolve, And How PR Can Help
JANUARY 31, 2017
By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.
Will quality journalism become extinct?
PR in High Definition
SEPTEMBER 30, 2016
This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Other papers with significant readerships, like The Financial Times, The Wall Street Journal and the Daily Telegraph, have followed suit with paywalls. The post Will quality journalism become extinct?
Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
JANUARY 20, 2015
And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses.
PR vs. Journalism: Why Rivalry Hurts Both
JANUARY 24, 2012
For as long as journalism and public relations have existed, there’s been rivalry between them. PR vs. Journalism: Why Rivalry Hurts Both. Communication Guest Posts Matt LaCasse Media Public Relations fighting journalism rivalry working together
The Rise of “Gotcha!” Reporting and Fall of Journalism
JULY 27, 2015
Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations
Content marketing and brand journalism best practices
SEPTEMBER 10, 2015
You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov.
4 Pitfalls of Brand Journalism to Avoid
AUGUST 13, 2015
PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”
When journalism and public relations intersect
FEBRUARY 10, 2016
Many journalists have taken to social media, particularly Twitter, to promote their stories online. As publishers increasingly rely on analytics to measure the performance of their journalists, every click counts. The New York Times.
Here We Go Again. The Downfall of Journalism Traces to the Rise of PR
NOVEMBER 16, 2015
TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6 Journalism PR journalism and public relations PR professionals public relations public relations industry TechCrunch
Brand journalism: Why the faulty arguments must end
JANUARY 3, 2015
stated in bold letters, " There''s no such thing as brand journalism." brand journalism. I had to smile; it included brand journalism in its list to affirm that it doesn''t exist. Let the brand journalism rant begin. An elitist''s view of journalism.
Using Snapchat for storytelling is a brand journalism win
JANUARY 28, 2016
is among a growing number of news media outlets—including NPR , CNN , ESPN and The Wall Street Journal —that are adding Snapchat to their storytelling toolboxes. So, what does the rise of Snapchat in journalism mean for reporters—along with their PR pro counterparts?
4 ways to measure brand journalism results
OCTOBER 15, 2015
Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. Here are four options to consider when assessing results from your brand journalism content: 1.
Why brand journalism should focus on the human element
APRIL 28, 2016
The key ingredient in successful brand journalism is people. Focusing on the people behind the product, the people using the product, the people helping others with the product and not the product itself is a core tenet of brand journalism.
5 tips for transitioning from journalism to PR
FEBRUARY 26, 2016
The current era of successful journalism requires brand building and audience cultivation. One big challenge many journalists face in their transition to PR is limited exposure to the business side of things.
Brand journalism explained—in Academy Awards terms
FEBRUARY 22, 2016
It’s the same with brand journalism. As you watch the Oscars this month—and wait for Leonardo DiCaprio’s triumph or snub—this is how you can understand brand journalism in movie terms. It’s the same scenario with content in brand journalism.
Friday Wrap #151: No more Secret, Twitter’s bad decision, Periscope updates, VR journalism, and more
Holtz Communication + Technology
MAY 1, 2015
New York Times eyes Virtual Reality Journalism —At its NewsFronts presentation on Monday, The New York Times released an example of the potential for virtual reality in journalism. Flickr photo courtesy of Juhan Sonin.
5 journalism predictions for 2017 from Nieman’s Lab
JANUARY 26, 2017
One of the most insightful looks ahead is Nieman Lab’s annual Predictions for Journalism from journalists, editors and other key figures in the media. Selfie” journalism: This will become more prevalent as 2017 rolls out, says Taylor Lorenz, director of emerging platforms at The Hill.