Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Tools Brand 28

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.

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Journalism Radio Local Study 242

AirPR

AUGUST 13, 2015

PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”

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Journalism Brand Branding Energy 281

Cision

SEPTEMBER 18, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?

Journalism 234

Journalism Social Media Media Study 234

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 266

Journalism Trends Ethics Local 266

Cision

JANUARY 21, 2016

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.

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Journalism Brand Branding Fashion 194

Ron Torossian

MARCH 28, 2017

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.

Journalism 239

Journalism Examples Blogging Media 239

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Insights Featured Social journalism study

Journalism 192

Journalism Communications Survey Study 192

Cision

JANUARY 28, 2016

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Best Practices Featured brand journalism

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Journalism Brand Branding Employee 200

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media

Journalism 302

Journalism Social Media Media Study 302

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Best Practices Featured brand journalism content marketing

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Journalism Brand Branding Storytelling 162

HMA Public Relations

NOVEMBER 7, 2017

writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger.

Journalism 84

Journalism Writing Publicity Marketing 84

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.

Journalism 170

Journalism Local SEO Data 170

Cision

OCTOBER 5, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Is journalism about building an audience or building a community?

Journalism 184

Journalism Community Video Study 184

Cision

DECEMBER 5, 2015

But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach.

Journalism 180

Journalism Brand Branding Content Marketing 180

PR Daily

SEPTEMBER 28, 2018

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

Journalism 133

Journalism Storytelling Brand Branding 133

Flatiron Communications

MAY 2, 2016

I was so frustrated one recent Sunday morning, I tweet-shouted at the hosts: @jdickerson , @GStephanopoulos : the power of #journalism lies in the follow-up Qs, otherwise it’s just #PR. The post When Journalism Fails appeared first on Flatiron Communications LLC. Elizabeth Holmes.

Journalism 82

Journalism Healthcare Technology Reputation 82

Cision

DECEMBER 3, 2015

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.

Journalism 177

Journalism Brand Branding Fashion 177

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button.

Journalism 177

Journalism Brand Branding Writing 177

Cision

JANUARY 15, 2016

That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.

Journalism 170

Journalism Strategy Brand Branding 170

PR Daily

JULY 10, 2018

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

Journalism 114

Journalism Brand Branding Storytelling 114

Ishmael's Corner

APRIL 5, 2017

I enjoy studying journalism. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Journalism 90

Journalism Newspapers Storytelling Study 90

HMA Public Relations

OCTOBER 6, 2017

Bre attended the Phoenix Business Journal's Corporate Philanthropy awards yesterday with one of HMA's clients. The post The Phoenix Business Journal’s Corporate Philanthropy Awards appeared first on HMA Public Relations.

Journalism 67

Journalism Corporate Agency Publicity 67

B2B PR Sense

JULY 9, 2017

Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. A lot has happened since the glory days of 10 or 15 years ago, when newsrooms were full and buzzing, and journalism was a bustling career.

Journalism 250

Journalism Writing How To B2B 250

Cision

AUGUST 31, 2016

Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.

Trends 206

Trends Journalism Pitching Social Media 206

Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?

Journalism 118

Journalism Company Brand Branding 118

Ishmael's Corner

FEBRUARY 14, 2017

The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionals

Journalism 65

Journalism Storytelling Guidelines Communications 65

Flatiron Communications

AUGUST 22, 2017

A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign. Sure, quality journalism abounds in today’s news ecosystem. The post A Glimmer of Hope for Journalism?

Journalism 76

Journalism Ethics Policies Analysis 76

Cision

FEBRUARY 5, 2016

The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. The late David Carr , an esteemed New York Times columnist tweeted this: All brand-sponsored journalism does not suck.

Advertising 200

Advertising Advertising Journalism Content Marketing 200

Ishmael's Corner

AUGUST 11, 2015

A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. The post What Happens to Journalism When It’s All About the “Bass” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 124

Journalism Storytelling Course Examples 124

SeeDepth

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 126

Journalism Report Enterprise Newspapers 126

PR Daily

JANUARY 20, 2017

She is surviving the “publish or perish culture,” and her team’s work has been published in a number of research journals. This week, I was reading one of her papers when I became intrigued with the titles of the academic and research journals in her citation list.

Journalism 78

Journalism Study Analysis Internal 78

Flack's Revenge

NOVEMBER 21, 2014

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.

Journalism 244

Journalism Conference Report Groups 244

LTPR

JULY 27, 2015

Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations

Journalism 100

Journalism Report Storytelling Trends 100

PR Daily

SEPTEMBER 10, 2015

You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov.

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Journalism Content Marketing Viral Guidelines 171

Axia PR

JANUARY 23, 2018

When I worked in Silicon Valley, a front-page story in The Wall Street Journal was the “ungettable get.” Our efforts often felt futile, as the Journal covers mostly business news with significant financial or industry-shattering impact.

Journalism 62

Journalism Financial Technology Industry 62

PR Daily

JUNE 18, 2015

Brand journalism can be a valuable tool to help public relations professionals achieve their goals. Brand journalism gives you the ability to tell the story in your brand’s own words. The foundation of brand journalism is built on storytelling in a journalistic style.

Journalism 171

Journalism Brand Branding Storytelling 171

PR Daily

MAY 10, 2016

It’s been a headline-laden few weeks for the middle of the journalism and Facebook Venn diagram. A group of journalists that were reportedly hired to work on the tech company’s “trending news” section last year, are now calling their experience “degrading.”.

Journalism 122

Journalism Facebook Guidelines Trends 122

PR Daily

OCTOBER 15, 2015

Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. Here are four options to consider when assessing results from your brand journalism content: 1.

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Journalism Measurement Brand Branding 169

Ishmael's Corner

OCTOBER 4, 2016

The post How Does a B2B Customer Story Crack The Wall Street Journal? Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journal

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B2B Journalism Enterprise Case Study 96

Ishmael's Corner

SEPTEMBER 16, 2014

Which brings me to a recent episode of bad journalism, a USA Today feature with the headline, “7 Companies Outspend Apple on Innovation,” by Matt Krantz. Uncategorized bad Journalism bad pr bad public relations contrarian storytelling

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Journalism Financial Pitching Storytelling 128

PR Daily

DECEMBER 17, 2014

Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC.

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Journalism Brand Branding Storytelling 171

Ishmael's Corner

NOVEMBER 16, 2015

TechCrunch is the latest publication to play the tired narrative that the public relations industry is behind the woes of modern day journalism, GMOs and global warming. In the latest bullish show from TechCrunch, Alex Wilhelm looks into the camera, laments the state of the journalism and recites these “horrifying” statistics: There are 4.6 Journalism PR journalism and public relations PR professionals public relations public relations industry TechCrunch

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Journalism Storytelling Communications Industry 99