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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Journalism Related Topics 
PR and Journalism – Symbiotic or Divided?
Ronn Torossian
NOVEMBER 23, 2020
The post PR and Journalism – Symbiotic or Divided? Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then.
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Business Wire on Artificial Intelligence and Journalism
Business Wire
NOVEMBER 2, 2018
As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. events media relations
Why and how companies are turning to brand journalism
PR Daily
NOVEMBER 20, 2020
Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Brand journalism is very different from content marketing, because it’s not marketing. It’s the nexus of marketing, journalism and social media.”.
New Muck Rack survey: The State of Journalism 2021
Muck Rack
MARCH 15, 2021
New Muck Rack survey: The State of Journalism 2021
4 Pitfalls of Brand Journalism to Avoid
Onclusive
AUGUST 13, 2015
PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”
Brand journalism metrics surge during pandemic
PR Daily
MAY 21, 2020
No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport.
Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR
Ishmael's Corner
MAY 1, 2019
The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
How to use brand journalism to engage your community
PR Daily
MARCH 25, 2020
The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality.
The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog
Business Wire
APRIL 7, 2021
Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19.
NYC Journalism Mourns One of its Own
Ronn Torossian
MARCH 28, 2017
Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. The post NYC Journalism Mourns One of its Own appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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4 post-pandemic shifts to watch in journalism
Muck Rack
MAY 27, 2020
4 post-pandemic shifts to watch in journalism
2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors
Onclusive
JUNE 3, 2019
The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 The 2019 Global Journalism Report also reveals the top publishers by volume of contributing authors, the top editorial topics, how journalist “influence” is distributed, and how journalist “sentiment” is distributed. Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released.
What is Brand Journalism?
Cision
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.
Journalism and News Trends for PR Pros
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Featured Trends journalism social media
Webinar recap: 5 takeaways from Muck Rack’s State of Journalism Report
Muck Rack
APRIL 8, 2021
Webinar recap: 5 takeaways from Muck Rack’s State of Journalism Report
How brand journalism fills the void as media outlets dwindle
PR Daily
DECEMBER 18, 2019
Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. The post How brand journalism fills the void as media outlets dwindle appeared first on PR Daily.
Brand journalism positions biotech leader
PR Daily
NOVEMBER 20, 2018
The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. CSL Behring then established the brand journalism site, with the help of training and strategic counsel from Ragan Consulting Group. FREE GUIDE: The 7 questions you should be asking about brand journalism ].
Media Moves at The Wall Street Journal & Sourcing Journal, Fidelity Investments Hires Editorial Director
Cision
MAY 11, 2020
Jinjoo Lee joins WSJ, Glenn Taylor new at Sourcing Journal, and more. Media Blog
How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter
PRSay
NOVEMBER 12, 2020
The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well.
Jay Baer Asks: Is Social Media And Journalism Linked?
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked? Jay Baer: Are social media and journalism completely linked? So, I would argue that yes social media and journalism are completely linked at this point.
Changes in journalism impacting PR
Prakkypedia
OCTOBER 24, 2018
In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Against that backdrop of astounding job losses in journalism, Schneider’s says other changes to journalism are: The digital revolution has changed the way journalists find news. journalism journalists Media pr
Download the ebook: '7 immediate actions to take from Muck Rack's State of Journalism 2021 survey'
Muck Rack
MARCH 22, 2021
Download the ebook: '7 immediate actions to take from Muck Rack's State of Journalism 2021 survey
4 Brands Running Successful Brand Journalism Programs
Cision
JANUARY 28, 2016
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program?
15 Excellent Journalism & Media Newsletters for Being In-The-Know
Cision
APRIL 30, 2020
There are tons of fantastic media and journalism newsletters out there. These are a few standouts. Media Blog
CUNY Meetup Showcases Journalism Startups
Flack's Revenge
DECEMBER 10, 2015
Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. The post CUNY Meetup Showcases Journalism Startups appeared first on.
How Social Media Is Paving a New Path for Journalism
Cision
SEPTEMBER 22, 2015
More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve. Featured Trends journalists Social journalism study social media
The Opportunity for Communicators: Insights on Social Journalism
Cision
OCTOBER 9, 2017
How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The thing that’s really changed with social media and the journalism community is its created a mechanism by which people can talk back. If you look at most great journalism today, some of it follows the same formula it always did.
Journalism ethics versus public relations ethics
Axia PR
OCTOBER 25, 2018
Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. How do we ensure that communication pros abide by their codes of ethics? Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work. Ethics Earned media
Cronkite Award – Recognizing Excellence in Journalism
HMA Public Relations
NOVEMBER 7, 2017
writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Featured Media Relations Abbie Fink Arizona State University Cronkite School of Journalism Cronkite Award Cronkite Awards Luncheon Cronkite School of Journalism Gwen Ifill Judy Woodruff Laurie Munn Mercy Care Plan
Media Moves at The Wall Street Journal & Sourcing Journal, Fidelity Investments Hires Editorial Director
TrendKite
MAY 11, 2020
Jinjoo Lee joins WSJ, Glenn Taylor new at Sourcing Journal, and more
The ultimate list of journalism statistics in 2019
Muck Rack
OCTOBER 28, 2019
The ultimate list of journalism statistics in 2019
Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor
Cision
NOVEMBER 30, 2020
Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more. Media Blog
Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor
Cision
NOVEMBER 30, 2020
Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more. Media Blog
The Rise of “Gotcha!” Reporting and Fall of Journalism
Reputation Us
JULY 27, 2015
Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relationsThere is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus.
7 ways to sell your leaders on brand journalism
PR Daily
NOVEMBER 19, 2018
to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Ragan Communications Chief Executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, says communicators should stop begging the media and instead become the media. Brand journalism is not a product pitch,” he says. “It
The future of journalism: 4 trends to watch from our panel with the Foreign Press Association
Muck Rack
SEPTEMBER 11, 2020
The future of journalism: 4 trends to watch from our panel with the Foreign Press Association
3 Rewards to Reap From Brand Journalism
Cision
JANUARY 5, 2016
The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. So what will your brand get out of brand journalism?
6 questions with Laine Higgins from The Wall Street Journal
Muck Rack
FEBRUARY 24, 2020
6 questions with Laine Higgins from The Wall Street Journal
PR and journalism—we’re in this together
Agility PR Solutions
MAY 27, 2019
The post PR and journalism—we’re in this together appeared first on Agility PR Solutions. The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave the newsroom, where are all these professionals be going? […].
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