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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Journalism Related Topics 
Business Wire on Artificial Intelligence and Journalism
Business Wire
NOVEMBER 2, 2018
As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades.
7 Ways PR People Can Support Journalism
ImPRessions - Crenshaw Communications
DECEMBER 5, 2017
What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.
4 Pitfalls of Brand Journalism to Avoid
AirPR
AUGUST 13, 2015
PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”
Brand journalism positions biotech leader
PR Daily
NOVEMBER 20, 2018
The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. You think you’re getting strong with those visits to the gym?
Jay Baer Asks: Is Social Media And Journalism Linked?
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?
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What is Brand Journalism?
Cision
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.
NYC Journalism Mourns One of its Own
Ronn Torossian
MARCH 28, 2017
Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow.
Get Your Free 2015 Social Journalism Study…& Infographic!
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Featured Trends journalists Social journalism study social mediaThe state of the media continues to shift as social media networks expand their offerings and features.
4 Brands Running Successful Brand Journalism Programs
Cision
JANUARY 28, 2016
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. Best Practices Featured brand journalism
How Social Media Is Paving a New Path for Journalism
Cision
SEPTEMBER 22, 2015
More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media
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Journalism ethics versus public relations ethics
Axia PR
OCTOBER 25, 2018
Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism.
The Opportunity for Communicators: Insights on Social Journalism
Cision
OCTOBER 9, 2017
How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Insights Featured Social journalism study
4 ways journalism changes are affecting PR
PR Daily
OCTOBER 24, 2018
FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. They say the only constant is change, a sentiment that definitely applies to the world of journalism.
Changes in journalism impacting PR
Prakkypedia
OCTOBER 24, 2018
In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. journalism journalists Media pr
Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed
PR Daily
JANUARY 25, 2019
Now, Zuckerberg is trying an op-ed in The Wall Street Journal. His latest peace offering is a Wall Street Journal op-ed titled, “The Facts About Facebook.” ” Zuckerberg reposted the Journal column on his personal Facebook page.
3 Rewards to Reap From Brand Journalism
Cision
JANUARY 5, 2016
The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Best Practices Featured brand journalism content marketing
Cronkite Award – Recognizing Excellence in Journalism
HMA Public Relations
NOVEMBER 7, 2017
writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger.
CUNY Meetup Showcases Journalism Startups
Flack's Revenge
DECEMBER 10, 2015
Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.
Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?
Cision
OCTOBER 5, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Is journalism about building an audience or building a community?
7 ways to sell your leaders on brand journalism
PR Daily
NOVEMBER 19, 2018
to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.
3 Things You Need to Know About Brand Journalism
Cision
DECEMBER 5, 2015
But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach.
4 reasons to take the plunge into brand journalism
PR Daily
SEPTEMBER 28, 2018
No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.
Essential questions to ask about brand journalism
PR Daily
JULY 10, 2018
If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?
When Journalism Fails
Flatiron Communications
MAY 2, 2016
I was so frustrated one recent Sunday morning, I tweet-shouted at the hosts: @jdickerson , @GStephanopoulos : the power of #journalism lies in the follow-up Qs, otherwise it’s just #PR. The post When Journalism Fails appeared first on Flatiron Communications LLC. Elizabeth Holmes.
Free White Paper! Build a Brand Journalism Program
Cision
DECEMBER 3, 2015
The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.
3 Questions to Ask Before Diving Into Brand Journalism
Cision
DECEMBER 12, 2015
It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button.
3 Factors That Shape Your Brand Journalism Strategy
Cision
JANUARY 15, 2016
That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.
27 journals about everything
PR Daily
JANUARY 20, 2017
She is surviving the “publish or perish culture,” and her team’s work has been published in a number of research journals. This week, I was reading one of her papers when I became intrigued with the titles of the academic and research journals in her citation list.
Content marketing and brand journalism best practices
PR Daily
SEPTEMBER 10, 2015
You need content marketing and brand journalism. Push your organization past competitors to the top of your field with takeaways from the Brand Journalism and Content Marketing Summit, Nov.
The Phoenix Business Journal’s Corporate Philanthropy Awards
HMA Public Relations
OCTOBER 6, 2017
Bre attended the Phoenix Business Journal's Corporate Philanthropy awards yesterday with one of HMA's clients. The post The Phoenix Business Journal’s Corporate Philanthropy Awards appeared first on HMA Public Relations.
7 reasons to love brand journalism
PR Daily
JUNE 18, 2015
Brand journalism can be a valuable tool to help public relations professionals achieve their goals. Brand journalism gives you the ability to tell the story in your brand’s own words. The foundation of brand journalism is built on storytelling in a journalistic style.
Is journalism school worth it? Three journalists weigh in
Muck Rack
DECEMBER 12, 2018
Is journalism school worth it? Three journalists weigh in
Why 99% of companies should completely forget about brand journalism
Communications Conversations
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?
5 Ways to Ride the Social Journalism Trend
Cision
AUGUST 31, 2016
Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.
4 ways to measure brand journalism results
PR Daily
OCTOBER 15, 2015
Brand journalism , in which businesses discover and create their own news content, can help an organization achieve its PR objectives. Here are four options to consider when assessing results from your brand journalism content: 1.
Where Facebook and journalism intersect
PR Daily
MAY 10, 2016
It’s been a headline-laden few weeks for the middle of the journalism and Facebook Venn diagram. A group of journalists that were reportedly hired to work on the tech company’s “trending news” section last year, are now calling their experience “degrading.”.
How to Write a News Release in the Modern Age of Journalism
B2B PR Sense
JULY 9, 2017
Let’s see exactly how journalism has changed in the last decade, and what this means for your press release. A lot has happened since the glory days of 10 or 15 years ago, when newsrooms were full and buzzing, and journalism was a bustling career.
Brand journalism is the new PR
PR Daily
DECEMBER 17, 2014
Think your company’s communications doesn’t need journalism? Brand journalism will make you think again. Join us in these cities and learn how to combine lively storytelling and your organization’s voice to form brand journalism: January 22 - Charlotte, NC.
What the Hell Does the PR Guy Know About Journalism (Take 3)
Ishmael's Corner
APRIL 5, 2017
I enjoy studying journalism. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
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