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How to evolve your media strategy for the changing state of journalism

Axia PR

As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone.

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How Crime Journalism led to a Leading UK Charity PR Newsroom

The Resolution Blog

They look at […] The post How Crime Journalism led to a Leading UK Charity PR Newsroom appeared first on PR Resolution — by CoverageBook. They discuss the moment Martin made his career-defining decision and why he and the charity have never looked back.


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PR and Journalism – Symbiotic or Divided?

Ronn Torossian

The post PR and Journalism – Symbiotic or Divided? Though symbiotic, the relationship between PR professionals and journalists has survived over the decades even though today’s media’s speed and diversity appear to […]. appeared first on.

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Journalism is not a crime

Steve Barrett on PR

As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.

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Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

I was a journalism major, so most of my writing experience in college had a reporting angle. Once in PR I quickly learned that, while similar in some aspects, writing for PR and writing for journalism is also very different. . So someone with a journalism background will need to make that adjustment. What are you writing about?

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AI journalism – are you ready?

Stuart Bruce

New research reveals how 105 newsrooms across 46 countries are using AI journalism in news gathering, production and distribution. It also shows that AI adoption … © Stuart Bruce - AI journalism – are you ready?

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Journalism is Changing—Here’s What You Can Do About It | Business Wire Blog

Business Wire

Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation.