5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Business Wire on Artificial Intelligence and Journalism

Business Wire

As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades.

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4 Pitfalls of Brand Journalism to Avoid

Onclusive

PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”

Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR

Ishmael's Corner

The post Bloomberg Joins the Flawed Dot-connecting Discourse Between Journalism and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to use brand journalism to engage your community

PR Daily

The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality.

4 post-pandemic shifts to watch in journalism

Muck Rack

4 post-pandemic shifts to watch in journalism

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 The 2019 Global Journalism Report also reveals the top publishers by volume of contributing authors, the top editorial topics, how journalist “influence” is distributed, and how journalist “sentiment” is distributed. Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released.

Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. journalism journalists Media pr

Media Moves at The Wall Street Journal & Sourcing Journal, Fidelity Investments Hires Editorial Director

Cision

Jinjoo Lee joins WSJ, Glenn Taylor new at Sourcing Journal, and more. Media Blog

Brand journalism metrics surge during pandemic

PR Daily

No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport. They’ll be talking with four brand journalism editors about their experience covering the pandemic, what they’ve learned and what’s next.]. Brand Journalism The Consultant is In

NYC Journalism Mourns One of its Own

Ronn Torossian

Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. The post NYC Journalism Mourns One of its Own appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

What is Brand Journalism?

Cision

What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.

How brand journalism fills the void as media outlets dwindle

PR Daily

Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. The post How brand journalism fills the void as media outlets dwindle appeared first on PR Daily.

Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Featured Trends journalism social media

Journalism ethics versus public relations ethics

Axia PR

Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism.

Ethics 122

15 Excellent Journalism & Media Newsletters for Being In-The-Know

Cision

There are tons of fantastic media and journalism newsletters out there. These are a few standouts. Media Blog

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked? Jay Baer: Are social media and journalism completely linked? So, I would argue that yes social media and journalism are completely linked at this point.

Passive Voice in Journalism: How to Wield It Responsibly

Cision

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers. Media Blog

7 ways to sell your leaders on brand journalism

PR Daily

to determine where to deploy crews and equipment, Duke Energy reported on its brand journalism site. That’s why so many organizations have gone all in on brand journalism. Brand journalism is not a product pitch,” he says. “It Brand journalism fills a void in business coverage.

Media Moves at The Wall Street Journal & Gizmodo, TechCrunch Names Managing Editor

Cision

John Gibbs returns to Gizmodo, Chastity Pratt joins The Journal, and more. Media Blog

4 ways journalism changes are affecting PR

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. They say the only constant is change, a sentiment that definitely applies to the world of journalism.

How Should You Change Your Media Relations Approach in the New Journalism Landscape?

PRSay

PR Training journalism Media Relations Media Training reportersIn 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic.

4 Brands Running Successful Brand Journalism Programs

Cision

For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program?

Media Moves at The Real Deal & Nashville Business Journal, Hearst Appoints New Editor in Chief of Elle Decor

Cision

Amy Plitt joins The Real Deal, Meg Wrather promoted at Nashville Business Journal, and more. Media Blog

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

Muck Rack

The future of journalism: 4 trends to watch from our panel with the Foreign Press Association

Essential questions to ask about brand journalism

PR Daily

If you take the plunge into brand journalism, you’re committing to a fundamental change in the way you plan, produce and deliver content. Will brand journalism help us tear them down? How do I convince my boss that brand journalism is the right way to go?

Media Moves at The Wall Street Journal & Gizmodo, Crunchbase News Names Managing Editor

Cision

John Gibbs returns to Gizmodo, Chastity Pratt joins The Journal, and more. Media Blog

CUNY Meetup Showcases Journalism Startups

Flack's Revenge

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. The post CUNY Meetup Showcases Journalism Startups appeared first on.

How Social Media Is Paving a New Path for Journalism

Cision

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve. Featured Trends journalists Social journalism study social media

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations.

Media Moves at Putman Media & 'Fox & Friends Weekend,' The Wall Street Journal Restructures China Operations

Cision

Five promoted at The Journal, Will Cain joins Fox & Friends Weekend, and more. Media Blog

The ultimate list of journalism statistics in 2019

Muck Rack

The ultimate list of journalism statistics in 2019

The Opportunity for Communicators: Insights on Social Journalism

Cision

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The thing that’s really changed with social media and the journalism community is its created a mechanism by which people can talk back. If you look at most great journalism today, some of it follows the same formula it always did.

Cronkite Award – Recognizing Excellence in Journalism

HMA Public Relations

writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Featured Media Relations Abbie Fink Arizona State University Cronkite School of Journalism Cronkite Award Cronkite Awards Luncheon Cronkite School of Journalism Gwen Ifill Judy Woodruff Laurie Munn Mercy Care Plan

Journalism tactics for telling your story and securing coverage

PR Daily

FREE GUIDE: Brand journalism and content marketing—what’s the difference? ]. Where’s the human interest in your story? That’s a key question I learned to ask in my 25 years as a journalist. During that time, I would pitch story ideas, all the while learning my editors’ preferences.

Media Moves at T Magazine & The Wall Street Journal, BizBash Promotes Two to Top Editorial Positions

Cision

Kate Lanphear returns to T: The New York Times Style Magazine, Rachel Feintzeig has a new role at The Journal, and more. Media Blog

PR and journalism—we’re in this together

Agility PR Solutions

The post PR and journalism—we’re in this together appeared first on Agility PR Solutions. The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave the newsroom, where are all these professionals be going? […].

The Rise of “Gotcha!” Reporting and Fall of Journalism

Reputation Us

Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relationsThere is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus.

What you didn’t know about the state of journalism

Agility PR Solutions

We have all observed the dramatic shift that the journalism industry has undergone over the past decade. The post What you didn’t know about the state of journalism appeared first on Agility PR Solutions. The traditional media companies which have historically employed the majority of reporters and editorial contributors are grappling with a combination of existential threats.

Passive Voice in Journalism: How to Wield It Responsibly

TrendKite

Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers