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5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Journalism Related Topics 
7 Ways PR People Can Support Journalism
ImPRessions - Crenshaw Communications
DECEMBER 5, 2017
What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism.
Jay Baer Asks: Is Social Media And Journalism Linked?
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Are social media and journalism completely linked?
What is Brand Journalism?
Cision
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.
The Opportunity for Communicators: Insights on Social Journalism
Cision
OCTOBER 9, 2017
How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. Insights Featured Social journalism study
4 Pitfalls of Brand Journalism to Avoid
AirPR
AUGUST 13, 2015
PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”
3 Rewards to Reap From Brand Journalism
Cision
JANUARY 5, 2016
The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Best Practices Featured brand journalism content marketing
Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?
Cision
OCTOBER 5, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Jay Baer: Is journalism about building an audience or building a community?
When Journalism Fails
Flatiron Communications
MAY 2, 2016
I was so frustrated one recent Sunday morning, I tweet-shouted at the hosts: @jdickerson , @GStephanopoulos : the power of #journalism lies in the follow-up Qs, otherwise it’s just #PR. The post When Journalism Fails appeared first on Flatiron Communications LLC. Elizabeth Holmes.
Get Your Free 2015 Social Journalism Study…& Infographic!
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Featured Trends journalists Social journalism study social mediaThe state of the media continues to shift as social media networks expand their offerings and features.
Journalism and News Trends for PR Pros
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.
CUNY Meetup Showcases Journalism Startups
Flack's Revenge
DECEMBER 10, 2015
Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week.
The Phoenix Business Journal’s Corporate Philanthropy Awards
HMA Public Relations
OCTOBER 6, 2017
Bre attended the Phoenix Business Journal's Corporate Philanthropy awards yesterday with one of HMA's clients. The post The Phoenix Business Journal’s Corporate Philanthropy Awards appeared first on HMA Public Relations.
3 Things You Need to Know About Brand Journalism
Cision
DECEMBER 5, 2015
But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach.
How Social Media Is Paving a New Path for Journalism
Cision
SEPTEMBER 22, 2015
More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Featured Trends journalists Social journalism study social media
Free White Paper! Build a Brand Journalism Program
Cision
DECEMBER 3, 2015
The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Through brand journalism, you can strengthen your reputation, attract the attention of your audience and influence their purchasing decisions.
A Glimmer of Hope for Journalism?
Flatiron Communications
AUGUST 22, 2017
A Harvard University analysis of The New York Times and other so-called paradigms of journalism showed serious dereliction of duty during the 2016 Presidential campaign. Sure, quality journalism abounds in today’s news ecosystem. The post A Glimmer of Hope for Journalism?
3 Questions to Ask Before Diving Into Brand Journalism
Cision
DECEMBER 12, 2015
It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button.
3 Factors That Shape Your Brand Journalism Strategy
Cision
JANUARY 15, 2016
That’s where brand journalism comes into play. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Brand journalism aims to attract new audiences and guide them towards other messaging without self-promotion.
The State Of Journalism, How It Might Evolve, And How PR Can Help
SeeDepth
JANUARY 31, 2017
By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.
5 Ways to Ride the Social Journalism Trend
Cision
AUGUST 31, 2016
Journalism and PR have changed over the past several years. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences.
What the Hell Does the PR Guy Know About Journalism (Take 3)
Ishmael's Corner
APRIL 5, 2017
I enjoy studying journalism. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
Native Advertising: Where Content Marketing and Journalism Overlap
Cision
FEBRUARY 5, 2016
The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. The late David Carr , an esteemed New York Times columnist tweeted this: All brand-sponsored journalism does not suck.
What is your Wall Street Journal headline?
Axia PR
JANUARY 23, 2018
When I worked in Silicon Valley, a front-page story in The Wall Street Journal was the “ungettable get.” Our efforts often felt futile, as the Journal covers mostly business news with significant financial or industry-shattering impact.
Similar to PR, Journalism Comes in Different Grades
Ishmael's Corner
FEBRUARY 14, 2017
The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Journalism Writing Associated Press guidelines AUTO Connected Car News bad Journalism Bureau of Labor Statistics GigaOm journalism and PR journalism business journalism business model media professionalism pay for journalism pay for play pr agency PR fail PR industry PR professionals public relations professionals
Po co komu brand journalism?
Prowly
OCTOBER 26, 2017
Brand journalism nie jest kampanią, która ma swój początek i koniec – to raczej długoterminowe zobowiązanie do dostarczania ciekawych treści użytecznych dla klientów. The post Po co komu brand journalism? Magazyn brand journalismappeared first on Prowly Magazine.
This journalist gave PR a try -- and now she's heading back to the journalism world
Muck Rack
MAY 15, 2018
This journalist gave PR a try -- and now she's heading back to the journalism world
Why 99% of companies should completely forget about brand journalism
Communications Conversations
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue?
The Rise of “Gotcha!” Reporting and Fall of Journalism
LTPR
JULY 27, 2015
Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relations
27 journals about everything
PR Daily
JANUARY 20, 2017
She is surviving the “publish or perish culture,” and her team’s work has been published in a number of research journals. This week, I was reading one of her papers when I became intrigued with the titles of the academic and research journals in her citation list.
2016 Global Social Journalism Study: How to Reach More Journalists on Social Media
Cision
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.
The Shifting Tides Of Media And Journalism
Flatiron Communications
JULY 16, 2015
Reynolds Journalism Institute and hosted by the Ford Foundation. Can media consumers tell the difference between quality journalism and biased, mistake-prone reporting? The post The Shifting Tides Of Media And Journalism appeared first on Flatiron Communications LLC.
Will quality journalism become extinct?
PR in High Definition
SEPTEMBER 30, 2016
This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Other papers with significant readerships, like The Financial Times, The Wall Street Journal and the Daily Telegraph, have followed suit with paywalls. The post Will quality journalism become extinct?
Uber Flap Shines Harsh Light on Tech Journalism
Flack's Revenge
NOVEMBER 21, 2014
Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The episode brought more negative attention to Uber.
How Does a B2B Customer Story Crack The Wall Street Journal?
Ishmael's Corner
OCTOBER 4, 2016
The post How Does a B2B Customer Story Crack The Wall Street Journal? Media Relations PR Storytelling Examples Wall Street Journal B2B communications b2b customer stories b2b customer story b2b pr B2B storytelling Business Media business media coverage business publication case study enterprise customer story media property pitching b2b stories SAP PR SAP storytelling storytelling examples storytelling techniques the wall street journal
Where Facebook and journalism intersect
PR Daily
MAY 10, 2016
It’s been a headline-laden few weeks for the middle of the journalism and Facebook Venn diagram. A group of journalists that were reportedly hired to work on the tech company’s “trending news” section last year, are now calling their experience “degrading.”.
Blendle: Bite-sized saviour of journalism or future apathy victim?
PR in High Definition
MAY 31, 2016
By and large, most publications are still struggling to find ways to maintain quality journalism and keep […]. The post Blendle: Bite-sized saviour of journalism or future apathy victim? Blog firefly pr Journalism marketing PR
Lessons for PR During Journalism’s Bad Week
PR News
NOVEMBER 1, 2017
The post Lessons for PR During Journalism’s Bad Week appeared first on PR News Blog. You hear it often: PR pros and journalists are linked; they’re part of the same ecosystem. If so, PR pros and journalists have to be hanging their heads a bit lower today. This page pointed out months ago that it was a sad day for PR when revelations surfaced that a PR executive, Rob Goldstone,… Continued.
The PR Opportunity for Brands as Publishers Tinker with Journalism
Sword and the Script
AUGUST 15, 2017
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network.
Infographic: Cision’s 2015 Social Journalism Study
prTini
JULY 27, 2015
According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. The post Infographic: Cision’s 2015 Social Journalism Study appeared first on prTini. Are PR pros pitching journalists the way they prefer?
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