264 5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
Journalism Related Topics 
PR and Journalism – Symbiotic or Divided?
Ronn Torossian
NOVEMBER 23, 2020
The post PR and Journalism – Symbiotic or Divided? Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then.
Join
49,000+
INSIDERS
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Why and how companies are turning to brand journalism
PR Daily
NOVEMBER 20, 2020
Snyder’s letter on TAP and the national publicity that followed are the product of Denver Water’s investment in brand journalism. Brand journalism is very different from content marketing, because it’s not marketing. It’s the nexus of marketing, journalism and social media.”.
Business Wire on Artificial Intelligence and Journalism
Business Wire
NOVEMBER 2, 2018
As both organisations have introduced AI journalism in the last few years, we wanted to invite them along to discuss how the news industry is changing in the face of this new technology. Business Wire news has been a part of the Associated Press and Press Association’s newswire for decades. events media relations
4 Pitfalls of Brand Journalism to Avoid
Onclusive
AUGUST 13, 2015
PR Education brand journalism content marketing content tips PR public relations SAP Tim ClarkPerhaps for obvious reasons, we (meaning the AirPR crew) tend to obsess about all things “owned content.”
How Has the Pandemic Changed Journalism? I Asked a New York Times Reporter
PRSay
NOVEMBER 12, 2020
The remote nature of O’Connor’s job means that he and others are approaching journalism in different ways. One of the best outcomes of 2020 so far has been a renewed focus on diversity and representation, and that theme reaches into journalism as well.
|
Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor
TrendKite
NOVEMBER 30, 2020
Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more
2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors
Onclusive
JUNE 3, 2019
The world of journalism has never been as dynamic as it is today. To fully understand the transformation which the world of journalism is undergoing, Onclusive analyzed 2.1 The 2019 Global Journalism Report also reveals the top publishers by volume of contributing authors, the top editorial topics, how journalist “influence” is distributed, and how journalist “sentiment” is distributed. Top 100 Author Platforms List Released. Top 50 Editorial Topics List Released.
NYC Journalism Mourns One of its Own
Ronn Torossian
MARCH 28, 2017
Journalism as a trade is undergoing a strange shift , both in ideals and applications. As this is happening, there’s an Old Guard who carried the torch for traditional journalism their entire lives who are dying off, leaving a legacy and an example for others to follow. The post NYC Journalism Mourns One of its Own appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Brand journalism metrics surge during pandemic
PR Daily
MAY 21, 2020
No one’s doing this better than the vibrant brand journalism platforms owned and operated by companies across the spectrum. Here’s a look at what exemplary brand journalism looks like in three very different industries: a hospital, a university and an airport. They’ll be talking with four brand journalism editors about their experience covering the pandemic, what they’ve learned and what’s next.]. Brand Journalism The Consultant is In
Media Moves at The Wall Street Journal & Sourcing Journal, Fidelity Investments Hires Editorial Director
Cision
MAY 11, 2020
Jinjoo Lee joins WSJ, Glenn Taylor new at Sourcing Journal, and more. Media Blog
|
What is Brand Journalism?
Cision
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand journalism’s goals are to: Build awareness and affinity; Set the context for follow-up brand messaging (retargeting); and. Brand journalism starts people on a journey with your brand. Brand Journalism in Action.
How to use brand journalism to engage your community
PR Daily
MARCH 25, 2020
The Wreaths Across America collaboration is a great example of how organizations can use brand journalism to build awareness and affinity. Effective brand journalism connects on a more personal level and conveys a brand’s personality. Our small team proves daily that inspiring, uplifting and entertaining content is at the heart of brand journalism. You don’t need a large journalism team, or even social media specialists, to make an impact.
Journalism and News Trends for PR Pros
Cision
OCTOBER 14, 2015
The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism. Want more insights on the effect of social media on journalism? Check out the 2015 Global Social Journalism Study! Featured Trends journalism social media
4 post-pandemic shifts to watch in journalism
Muck Rack
MAY 27, 2020
4 post-pandemic shifts to watch in journalism
Brand journalism positions biotech leader
PR Daily
NOVEMBER 20, 2018
The Norwegian woman suffers from alpha-1 antitrypsin deficiency, a rare disease that makes breathing feel like sucking in air through a coffee stirrer, CSL Behring—a biotechnology company—reports in its brand journalism site Vita. CSL Behring then established the brand journalism site, with the help of training and strategic counsel from Ragan Consulting Group. FREE GUIDE: The 7 questions you should be asking about brand journalism ].
Jay Baer Asks: Is Social Media And Journalism Linked?
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. For this first video, Baer asks and answers the important question — Is social media and journalism linked? Jay Baer: Are social media and journalism completely linked? So, I would argue that yes social media and journalism are completely linked at this point.
15 Excellent Journalism & Media Newsletters for Being In-The-Know
Cision
APRIL 30, 2020
There are tons of fantastic media and journalism newsletters out there. These are a few standouts. Media Blog
Media Moves at The Washington Post & Nashville Business Journal, CBS News Radio Hires National Anchor
Cision
OCTOBER 30, 2020
Drew Hutchinson joins Nashville Business Journal, Andrea Salcedo hired for WaPo’s Morning Mix, and more. Media Blog
Changes in journalism impacting PR
Prakkypedia
OCTOBER 24, 2018
In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. Against that backdrop of astounding job losses in journalism, Schneider’s says other changes to journalism are: The digital revolution has changed the way journalists find news. journalism journalists Media pr
Media takes a beating: New research raises red flags for journalism in the COVID era
Agility PR Solutions
OCTOBER 19, 2020
The post Media takes a beating: New research raises red flags for journalism in the COVID era appeared first on Agility PR Solutions. The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any.
The future of journalism: 4 trends to watch from our panel with the Foreign Press Association
Muck Rack
SEPTEMBER 11, 2020
The future of journalism: 4 trends to watch from our panel with the Foreign Press Association
How Should You Change Your Media Relations Approach in the New Journalism Landscape?
PRSay
AUGUST 17, 2020
PR Training journalism Media Relations Media Training reportersIn 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic.
4 Brands Running Successful Brand Journalism Programs
Cision
JANUARY 28, 2016
For your brand’s content to be successful, you need to implement brand journalism. Through a combination of journalistic storytelling and brand strategy, brand journalism spreads awareness of your brand and influences purchasing decisions. But what does brand journalism success look like? Take a look at these four brands who have implemented brand journalism programs and done them well: Want to find out how to build your brand journalism program?
CUNY Meetup Showcases Journalism Startups
Flack's Revenge
DECEMBER 10, 2015
Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. That is why I enjoyed the demo night at the CUNY Graduate School of Journalism early this week. There was a good mix of concepts, spanning apps, local news, data-driven journalism and virtual reality. The post CUNY Meetup Showcases Journalism Startups appeared first on.
How brand journalism fills the void as media outlets dwindle
PR Daily
DECEMBER 18, 2019
Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. In addition to following recommended best practices of brand journalism , PR and corporate communications can study the following examples of exceptional brand journalism. The post How brand journalism fills the void as media outlets dwindle appeared first on PR Daily.
How Social Media Is Paving a New Path for Journalism
Cision
SEPTEMBER 22, 2015
More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Citizen journalism is a tricky subject, and will most certainly continue to be debated upon as social media continues to evolve. Featured Trends journalists Social journalism study social media
Media Moves at The Wall Street Journal & Gizmodo, TechCrunch Names Managing Editor
Cision
JULY 17, 2020
John Gibbs returns to Gizmodo, Chastity Pratt joins The Journal, and more. Media Blog
The ultimate list of journalism statistics in 2019
Muck Rack
OCTOBER 28, 2019
The ultimate list of journalism statistics in 2019
Journalism ethics versus public relations ethics
Axia PR
OCTOBER 25, 2018
Both the journalism and public relations industries have always struggled with negative reputations. People have been calling PR practitioners “spin doctors” for decades, and, as the era of fake news fell upon us, it changed the face of journalism. How do we ensure that communication pros abide by their codes of ethics? Despite unfortunate widespread beliefs, both PR pros and journalists follow strict codes of ethics in their work. Ethics Earned media
The Opportunity for Communicators: Insights on Social Journalism
Cision
OCTOBER 9, 2017
How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The thing that’s really changed with social media and the journalism community is its created a mechanism by which people can talk back. If you look at most great journalism today, some of it follows the same formula it always did.
Cronkite Award – Recognizing Excellence in Journalism
HMA Public Relations
NOVEMBER 7, 2017
writes about her experience at the Cronkite School of Journalism's awards luncheon. The post Cronkite Award – Recognizing Excellence in Journalism appeared first on HMA Public Relations. Featured Media Relations Abbie Fink Arizona State University Cronkite School of Journalism Cronkite Award Cronkite Awards Luncheon Cronkite School of Journalism Gwen Ifill Judy Woodruff Laurie Munn Mercy Care Plan
Media Moves at New York Magazine & The Wall Street Journal, The Cut in Search of a New Editor in Chief
Cision
OCTOBER 9, 2020
Stella Bugbee steps down from The Cut, Elena Cherney promoted at The Journal, and more. Media Blog
Media Moves at The Washington Post & Nashville Business Journal, CBS News Radio Hires National Anchor
TrendKite
OCTOBER 30, 2020
Drew Hutchinson joins Nashville Business Journal, Andrea Salcedo hired for WaPo’s Morning Mix, and more
Journalism in the post-pandemic world—how finance PR teams can be valuable to reporters
Agility PR Solutions
NOVEMBER 4, 2020
The post Journalism in the post-pandemic world—how finance PR teams can be valuable to reporters appeared first on Agility PR Solutions.
Media Moves at The Wall Street Journal & Gizmodo, Crunchbase News Names Managing Editor
Cision
JULY 17, 2020
John Gibbs returns to Gizmodo, Chastity Pratt joins The Journal, and more. Media Blog
Passive Voice in Journalism: How to Wield It Responsibly
Cision
SEPTEMBER 10, 2020
Be mindful of the active and passive language that you use in your writing – and what meaning that may be conveying to your readers. Media Blog
Media Moves at Putman Media & 'Fox & Friends Weekend,' The Wall Street Journal Restructures China Operations
Cision
JULY 8, 2020
Five promoted at The Journal, Will Cain joins Fox & Friends Weekend, and more. Media Blog
PR and journalism—we’re in this together
Agility PR Solutions
MAY 27, 2019
The post PR and journalism—we’re in this together appeared first on Agility PR Solutions. The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave the newsroom, where are all these professionals be going? […].
The Rise of “Gotcha!” Reporting and Fall of Journalism
Reputation Us
JULY 27, 2015
Reporting and Fall of Journalism appeared first on LTPR. Media Relations PR Best Practices communications Gotcha Journalism Gotcha Reporting journalism LT Public Relations LTPR media media relations PR public relationsThere is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus.
Let's personalize your content