4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.

The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. The study asked consumers what kinds of behavior would cause them to unfollow an organization on social media.

Content-fueled brand safety crisis prompting consumer backlash against brands

Agility PR Solutions

When brand ads appear alongside extreme or dangerous content, consumers get the impression that the brand itself supports the controversial activity alluded to in that content. consumers from […].

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

The post Survey: Gen Z consumers are skeptical about most businesses appeared first on PR Daily. This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.

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Time for holiday marketing prep—consumers are shopping earlier

Agility PR Solutions

The post Time for holiday marketing prep—consumers are shopping earlier appeared first on Agility PR Solutions.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Consumer PR Crises That Spun Out of Control

Ronn Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

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4 ways Tom’s drives consumer success and sales on social media

PR Daily

The company’s online success is in part due to the careful way they’ve used a mixture of compelling content and paid social media ads to deliver their messages to targeted consumers at a time when social media algorithms can easily bury branded posts. Put consumers first.

How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Disrupting brand preference—more than ever, consumers are buying nontraditionally

Agility PR Solutions

The post Disrupting brand preference—more than ever, consumers are buying nontraditionally appeared first on Agility PR Solutions.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

In many industries, there is a large disconnect and gap between the senior executives and the end consumer. The post Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Want to reach consumers? Text them, says new mobile report

Agility PR Solutions

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. The post Want to reach consumers?

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

How native content helps consumers 50 and older make purchasing choices

PR Daily

For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. Align your goals with consumer needs.

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Being able to tap into consumer emotions is an essential talent for communicators, but it remains paramount that brands can demonstrate authenticity when creating messaging about issues that matter to consumers.

New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The post New Edelman report finds only 1/3 of consumers trust most of the brands they buy appeared first on Agility PR Solutions.

Using PR To respond to declining consumer trust

5W PR

Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.

Study: Consumers see PR and marketing as interchangeable

PR Daily

A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. Consumers report the ability to see past attempts to disguise your message—so trying to be clever could backfire for your organization. Consumers report being highly influenced by what they read about your company online. But consumers won’t see them as an objective source of information.

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Infographic: How mobile consumers use voice search

PR Daily

Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page.

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How can PR pros respond to declining consumer trust?

PR Daily

The post How can PR pros respond to declining consumer trust? The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media. Whom do you trust? Whom does your audience trust?

Exploring the “Great Divide” between brand marketing and consumer expectations

Agility PR Solutions

The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand.