Reaching More Twitter Consumers

Ronn Torossian

On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on.

Consumers and Values

Ronn Torossian

The post Consumers and Values appeared first on. The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth.

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Consumer-Driven Marketing Tips

Ronn Torossian

According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.

Brand Marketing Fun-damentals That Consumers Crave

PRSay

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun.

War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Understanding the millennial consumer

5W PR

The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Consumer PRFor a business to stand out to millennials it has to get their attention and keep it.

Consumer Trends that Impact Marketing Strategies

Ronn Torossian

Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].

Spilling the Tea: 5 Consumer Marketing Trends to Watch

Shift Communications

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Blog Consumer Social Media

Creating Content that Customers want to Consume

Ronn Torossian

Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

How earned media drives consumer behavior

PR Daily

One of the biggest challenges for PR pros is understanding how their efforts influence consumer behavior. Publication reputation and consumer behavior. We believe that this indicates an increase in consumer trust influenced by a reputable publication.

5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

How earned media drives consumer behavior: Relevance and headlines

PR Daily

Last week, I wrote about some unexpected insights into the relationship between publication authority (reputation and reach) and consumer behavior. What are those consumer actions? Brand relevance would seem to be a strong predictor of consumer behavior.

How influencer marketing has changed consumer expectation

PR Daily

But where does that leave the consumers that have had a front-row seat to the “real” lives of influencers? Social media has lifted the veil, and it would only be natural for consumers to want a piece of the pie for themselves eventually. Here are three emerging consumer expectations: 1.

Meet the 2030 Consumer

5W PR

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.

How Earned Media Drives Consumer Behavior: Brand Sentiment

Onclusive

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.

How Earned Media Drives Consumer Behavior: Brand Engagement

Onclusive

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior.

4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. Consistently positive experiences will persuade even the most doubtful consumer that you can be trusted. PTE consumers have high standards.

How Earned Media Drives Consumer Behavior: Brand Relevance

Onclusive

Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.

How logos help brands meet consumer expectations

Agility PR Solutions

The post How logos help brands meet consumer expectations appeared first on Agility PR Solutions.

Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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Consumers will spend more for trust, personalization—but don’t like being called consumers

Agility PR Solutions

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Tips to drive consumer loyalty

5W PR

The post Tips to drive consumer loyalty appeared first on Public Relations Blog | 5W PR Agency | PR Firm. A business will not survive without happy customers. Customer loyalty is not only about customer satisfaction, it goes beyond that.

Why using your own service can help you focus your PR on the consumer

Axia PR

PR tips consumer goods professional services consumer servicesExperiencing what customers do can help you put yourself in their shoes. Telling your company’s story and why it matters to your potential customers is a very important part of public relations.

Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

Empathizing with Consumers

5W PR

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. No campaign will truly resonate with consumers if the marketer doesn’t know what it is like to be in the consumers’ shoes. Consumer PR Public Relations

Brand marketing fun-damentals consumers crave

Agility PR Solutions

The post Brand marketing fun-damentals consumers crave appeared first on Agility PR Solutions.

Study: Consumers want humans moderating content online, not just AI

Agility PR Solutions

The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone.

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Unique Ways PR Pros Can (and Should) Consume News

ImPRessions - Crenshaw Communications

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? PR specialists must eat, sleep and breathe news.

5 tips for appealing to today’s consumers and improving your reputation

Agility PR Solutions

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. The post 5 tips for appealing to today’s consumers and improving your reputation appeared first on Agility PR Solutions.

Consumers demand brands protect their data to build trusted relationships

Agility PR Solutions

New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

New report reveals how consumer perception of misleading content impacts brand favorability

Agility PR Solutions

Newly released research from digital media quality leader Integral Ad Science uncovers how consumer perception of misleading content impacts brand favorability.

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.

How earned media drives consumer behavior: Social media, sentiment and backlinks

PR Daily

Over the last two weeks, I’ve been sharing fascinating insights about the relationship between core earned media attributes and consumer behavior, based on Onclusive’s recent study of global PR measurement data from over 100,000 articles. Social media engagement and consumer behavior.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Crenshaw Communications PR Fish Bowl consumer tech PR P

The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

Are influencers losing power? Most consumers doubt they use the products they promote

Agility PR Solutions

Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. But new research from product trust advocates The Desire Company reveals that many consumers today doubt the credibility of […].

App culture: Consumers’ perspectives on branded mobile notifications

Agility PR Solutions

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

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