Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Mobile marketing comes into play most when consumers take action. MORE

Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states. I think emoji use will thrive within certain pockets” of consumers. MORE

Starbucks fans who eschew dairy will have a new option at the coffee chain: Almond milk. Next month, the coffee giant will introduce the option of almond milk, an idea that originated from the company’s My Starbucks Idea site, a post on its website states. MORE

Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product. MORE

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4 MORE

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. MORE

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers. MORE

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. MORE

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. So, more consumers are reading sponsored content, but many remain distrustful of it. MORE

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans. MORE

Some brands are able to go beyond simple marketing to tap into consumers’ emotions. The most common brands to inspire this bond are electronics (according to 33 percent of male consumers) and fashion (said 19 percent of female consumers). MORE

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video. MORE

If you've been interested in business and marketing within the last five years or so, chances are you've heard this phrase so much you're ready to cry: "Create valuable content for your prospects and customers so they will know, like and trust you.". MORE

The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. MORE

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. MORE

Is pasta good for you? In the worlds of health and marketing, it depends whom you ask. MORE

The intention to strike an emotional chord with consumers through music furthers the campaign’s previous effort to individualize products. As a means to reach mobile-focused consumers, Coke will allow customers with smartphones to scan their drinks using the song-recognition app, Shazam. MORE

Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. Instead of referring to customers as consumers, encourage them to use the actual persona names you’ve developed. MORE

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Consumers, too, love to be pleasantly surprised. MORE

Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes. MORE

Many consumers have responded negatively, but it should be noted that not everyone was distraught by the change the Halloween burger brings: Yo @BurgerKing your Halloween Whopper turned my poop SUUUUPER green! MORE

For brand managers, the sound of silence might be the most effective noise of all. Old Navy has recently made headlines for a tweet it sent out on April 29: Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN MORE

Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape. Popular media has become almost unrecognizable from what it was 10-15 years ago, and it’s fascinating to see just how far marketers have come. MORE

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! MORE

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues. MORE

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time. MORE

Customer service is a crucial element of social media efforts. It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team. MORE

million consumers—redeemed the offer in stores. "We We fully expected that [offer] to go viral," Chipotle’s CCO, Mark Crumpacker, said at the Bank of America Merrill Lynch Consumer and Retail Tech Conference. MORE

A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics. MORE

Before consumers buy from a brand, they often want to read a review or watch a testimonial. Relating to consumers on a human level is memorable. Where’s the first place consumers go before making a purchasing decision? Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand. MORE

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy. MORE

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction? MORE

The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned. MORE

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. MORE

A majority of consumers (64 percent) admit making a purchase after watching a Facebook video in the last month. More than half of consumers (60 percent) watch a branded video on Facebook every day. It’s becoming harder to cut through it and make an impact on consumers’ behavior. MORE

Even with all the evidence that content marketing works, it still can be a challenge to sell its effectiveness to your organization and clients. After your company has committed to a content marketing strategy, it also becomes necessary to ensure that you’re getting the most out of it. MORE

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better. MORE

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs. MORE

Dolce & Gabbana has changed the name of one of its products after the fashion world lashed out in offense. The fashion house named a pair of $2,400 footwear the “slave sandal,” and it didn’t take long for folks on Twitter to call the brand “insensitive”—among other things. MORE

Cadbury staffers can now take a much-needed break after having to field thousands of consumer complaints on Sunday about the placement of the word “Easter” on the brand’s candy packaging. Social media managers at Cadbury had an abnormally busy Easter. MORE