Category: Flack Me Summary: According to a new study from Twilio, 81 percent of consumers complain that it is difficult to communicate with businesses MORE
As brands go crazy pushing selfie campaigns, a new app called Pay Your Selfie allows consumers to earn from 10 cents to $1 apiece taking photo assignments that, coincidentally, also provide companies with marketing data. MORE
Starbucks fans who eschew dairy will have a new option at the coffee chain: Almond milk. Next month, the coffee giant will introduce the option of almond milk, an idea that originated from the company’s My Starbucks Idea site, a post on its website states. MORE
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. MORE
Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. MORE
How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers. MORE
This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. This will help diversify your buyer personas and, consequently, your brand's ability to connect with an expanding range of consumers. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. MORE
Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. So, more consumers are reading sponsored content, but many remain distrustful of it. MORE
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans. MORE
For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it. MORE
Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. MORE
And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Even if you shoot it on your phone, it’s still more time- and resource-consuming to produce a 30-second video than it is to bang out a 750-word byline or blog post. MORE
The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. MORE
to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand. For how widespread its use is, the practice of content marketing. continues to challenge brands in more ways than one. MORE
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. MORE
Is pasta good for you? In the worlds of health and marketing, it depends whom you ask. MORE
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. MORE
Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact. MORE
Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. Instead of referring to customers as consumers, encourage them to use the actual persona names you’ve developed. MORE
Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes. MORE
SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! MORE
The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications. You may have started to hear about a new social network called Vero. MORE
Nearly half of all consumers indicate they would rethink purchasing from brands and/or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new CMO Council study Category: Flack Me Summary: Brands now need to not only closely monitor their own marketing content, but also the messages in the content that appears anywhere close to theirs. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues. MORE
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time. MORE
With Canadian authorities announcing an investigation into sunscreen products made by Banana Boat after over 100 consumer complaints, consumers are doubting whether sunscreen really helps at all. To use sunscreen, or not to use sunscreen? Doctors say it shouldn’t be a question. MORE
Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” Consumers pay attention to brand characteristics. MORE
We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone. MORE
Before consumers buy from a brand, they often want to read a review or watch a testimonial. Relating to consumers on a human level is memorable. Where’s the first place consumers go before making a purchasing decision? Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store. MORE
Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction? MORE
Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. MORE
When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. million—came from multicultural consumers. MORE
The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned. MORE
It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better. MORE
Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs. MORE
But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. MORE
Consumer Related Topics Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
ImPRessions - Crenshaw Communications
JANUARY 23, 2018
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ron Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.
Shift Communications
JANUARY 12, 2018
We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone.
PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.
Shift Communications
JANUARY 21, 2016
How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.
Cision
AUGUST 21, 2015
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.
Shift Communications
DECEMBER 13, 2016
SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!
Cision
MAY 31, 2017
After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.
PR Daily
MARCH 23, 2018
When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. million—came from multicultural consumers.
PR in High Definition
MARCH 6, 2018
The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications. You may have started to hear about a new social network called Vero.
Cision
JUNE 8, 2015
But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers.
PR Daily
OCTOBER 4, 2016
Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?
Cision
JULY 29, 2015
It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better.
PR Daily
JANUARY 31, 2018
to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand. For how widespread its use is, the practice of content marketing. continues to challenge brands in more ways than one.
PR Daily
JULY 13, 2017
With Canadian authorities announcing an investigation into sunscreen products made by Banana Boat after over 100 consumer complaints, consumers are doubting whether sunscreen really helps at all. To use sunscreen, or not to use sunscreen? Doctors say it shouldn’t be a question.
PR Daily
JULY 7, 2016
Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.
PR Daily
JANUARY 4, 2017
The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned.
Communications Conversations
JANUARY 11, 2018
And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Even if you shoot it on your phone, it’s still more time- and resource-consuming to produce a 30-second video than it is to bang out a 750-word byline or blog post.
Flack Me
SEPTEMBER 25, 2017
Category: Flack Me Summary: According to a new study from Twilio, 81 percent of consumers complain that it is difficult to communicate with businesses
PR Daily
OCTOBER 9, 2017
Other consumers pointed out that Dove also faced similar criticism for a past marketing effort. Dove recently scrambled after many called a recent marketing effort “tone deaf.”.
PR Daily
SEPTEMBER 27, 2016
Before consumers buy from a brand, they often want to read a review or watch a testimonial. Relating to consumers on a human level is memorable. Where’s the first place consumers go before making a purchasing decision? Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand.
PR Daily
JUNE 5, 2017
Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes.
Beyond PR
FEBRUARY 27, 2018
Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact.
PR Daily
SEPTEMBER 28, 2017
For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it.
PR Daily
OCTOBER 26, 2017
This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. This will help diversify your buyer personas and, consequently, your brand's ability to connect with an expanding range of consumers.
PR Daily
JUNE 21, 2016
Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” Consumers pay attention to brand characteristics.
Polaris
NOVEMBER 28, 2014
Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. Instead of referring to customers as consumers, encourage them to use the actual persona names you’ve developed.
Flack Me
JUNE 18, 2017
Nearly half of all consumers indicate they would rethink purchasing from brands and/or would boycott products if they encountered brand ads alongside digital content that offends them, reveals a new CMO Council study Category: Flack Me Summary: Brands now need to not only closely monitor their own marketing content, but also the messages in the content that appears anywhere close to theirs.
PR Daily
AUGUST 12, 2016
Starbucks fans who eschew dairy will have a new option at the coffee chain: Almond milk. Next month, the coffee giant will introduce the option of almond milk, an idea that originated from the company’s My Starbucks Idea site, a post on its website states.
PR Daily
APRIL 29, 2016
Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product.
PR Daily
MARCH 9, 2017
Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.
PR Daily
MARCH 18, 2016
As brands go crazy pushing selfie campaigns, a new app called Pay Your Selfie allows consumers to earn from 10 cents to $1 apiece taking photo assignments that, coincidentally, also provide companies with marketing data.
Cision
JANUARY 20, 2017
Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs.
PR Daily
SEPTEMBER 10, 2015
Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. So, more consumers are reading sponsored content, but many remain distrustful of it.
PR 20/20
FEBRUARY 11, 2016
The following is a guest post by Sabrina Fenster. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers.
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