Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.

The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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How to build trust and connection with your consumer audience

PR Daily

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. The post How to build trust and connection with your consumer audience appeared first on PR Daily.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? These types of criteria are increasingly important for consumers.”.

Consumer trends to follow in 2020

HMA Public Relations

Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. Featured PR Observations and Preferences Annelise Krafft consumer trends Consumers making health fun Public Relations sustainability wellnessAs PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Consumers willing to trade privacy for safety on COVID-19

PR Daily

According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus. The post Consumers willing to trade privacy for safety on COVID-19 appeared first on PR Daily.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Multicultural consumers streaming content more as social distancing continues

Agility PR Solutions

Believe it or not, consumers are streaming even more content. We already know that nearly 19 percent of the time that consumers are spending on TV at […]. The post Multicultural consumers streaming content more as social distancing continues appeared first on Agility PR Solutions.

Why FMCG (fast-moving consumer goods) PR should be Amazon-ready

The Resolution Blog

The post Why FMCG (fast-moving consumer goods) PR should be Amazon-ready appeared first on PR Resolution — by CoverageBook. Since the world went into lockdown, millions have turned to Amazon.

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Consumer trends that will help communicators in 2020

PR Daily

In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. . Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. . Sustainability: Brands first, then consumers.

Consumers heeding COVID guidelines, but how have perceptions changed?

Agility PR Solutions

New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Consumer PR Crises That Spun Out of Control

Ronn Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.

Consumer culture—Millennial spending increases with charitably conscious companies

Agility PR Solutions

We’ve seen that today’s young consumers expect a lot from the brands they patronize, such as wanting them to take a stand on the cultural issues they support, and expecting them to be more inclusive and sustainable.

Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. The study asked consumers what kinds of behavior would cause them to unfollow an organization on social media.

Is brand messaging during COVID resonating with consumers—or more often backfiring?

Agility PR Solutions

Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. The post Is brand messaging during COVID resonating with consumers—or more often backfiring?

Four consumer behavior segments that have emerged during the COVID-19 pandemic

Agility PR Solutions

As consumer behaviors continue to evolve during the COVID-19 crisis, new research from tax and advisory services firm EY defines four distinct consumer behavior segments, with key insights for marketers and communicators.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Consumer behavior in the coronavirus crisis—new insights on the impact of COVID-19

Agility PR Solutions

As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last.

Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach

Agility PR Solutions

The post Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach appeared first on Agility PR Solutions.

How COVID-19 has changed consumers’ entire view of the world—and their own country

Agility PR Solutions

The post How COVID-19 has changed consumers’ entire view of the world—and their own country appeared first on Agility PR Solutions. The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful.

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

The post Survey: Gen Z consumers are skeptical about most businesses appeared first on PR Daily. This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.

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How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

Consumers are finding influencers more helpful and trustworthy than brands during COVID

Agility PR Solutions

The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust.

5 comprehensive ways to appeal to modern-day consumers

Agility PR Solutions

Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer.

Media trends: Consumers say they prefer ads over paywalls

Agility PR Solutions

Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience.