Expert insights. Personalized for you.
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. The post How to build trust and connection with your consumer audience appeared first on PR Daily. MORE
The post Survey: Gen Z consumers are skeptical about most businesses appeared first on PR Daily. This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust. MORE
Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. Featured PR Observations and Preferences Annelise Krafft consumer trends Consumers making health fun Public Relations sustainability wellnessAs PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers. MORE
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. MORE
Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need. MORE
We’ve seen that today’s young consumers expect a lot from the brands they patronize, such as wanting them to take a stand on the cultural issues they support, and expecting them to be more inclusive and sustainable. MORE
The post Why FMCG (fast-moving consumer goods) PR should be Amazon-ready appeared first on PR Resolution — by CoverageBook. Since the world went into lockdown, millions have turned to Amazon. MORE
As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety? Doing business with consumers, diners, and shoppers will change. MORE
How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers. MORE
The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust. MORE
New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. MORE
Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. The post Is brand messaging during COVID resonating with consumers—or more often backfiring? MORE
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. MORE
The post How COVID-19 has changed consumers’ entire view of the world—and their own country appeared first on Agility PR Solutions. The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful. MORE
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. MORE
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. MORE
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. MORE
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. MORE
As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. MORE
The post Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach appeared first on Agility PR Solutions. MORE
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. MORE
In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues. MORE
In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. . Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. . Sustainability: Brands first, then consumers. MORE
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time. MORE
As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last. MORE
The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. MORE
Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience. MORE
Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? These types of criteria are increasingly important for consumers.”. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. MORE
According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus. The post Consumers willing to trade privacy for safety on COVID-19 appeared first on PR Daily. MORE
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. MORE
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. MORE
Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer. MORE
Believe it or not, consumers are streaming even more content. We already know that nearly 19 percent of the time that consumers are spending on TV at […]. The post Multicultural consumers streaming content more as social distancing continues appeared first on Agility PR Solutions. MORE
The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. The study asked consumers what kinds of behavior would cause them to unfollow an organization on social media. MORE
As consumer behaviors continue to evolve during the COVID-19 crisis, new research from tax and advisory services firm EY defines four distinct consumer behavior segments, with key insights for marketers and communicators. MORE
Consumer Related Topics 5W PR
MAY 28, 2020
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.
Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.
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5W PR
APRIL 23, 2020
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.
Ronn Torossian
NOVEMBER 27, 2018
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.
Ronn Torossian
JULY 28, 2018
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.
PR Daily
JULY 26, 2019
Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.
|
Ronn Torossian
APRIL 29, 2019
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something.
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.
5W PR
JANUARY 10, 2020
As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
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PR Daily
MAY 8, 2020
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19. The post How to build trust and connection with your consumer audience appeared first on PR Daily.
PR Daily
OCTOBER 4, 2019
Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? These types of criteria are increasingly important for consumers.”.
HMA Public Relations
JANUARY 24, 2020
Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. Featured PR Observations and Preferences Annelise Krafft consumer trends Consumers making health fun Public Relations sustainability wellnessAs PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers.
Ronn Torossian
SEPTEMBER 9, 2019
The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.
PR Daily
MAY 12, 2020
According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus. The post Consumers willing to trade privacy for safety on COVID-19 appeared first on PR Daily.
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.
Agility PR Solutions
APRIL 2, 2020
Believe it or not, consumers are streaming even more content. We already know that nearly 19 percent of the time that consumers are spending on TV at […]. The post Multicultural consumers streaming content more as social distancing continues appeared first on Agility PR Solutions.
The Resolution Blog
APRIL 24, 2020
The post Why FMCG (fast-moving consumer goods) PR should be Amazon-ready appeared first on PR Resolution — by CoverageBook. Since the world went into lockdown, millions have turned to Amazon.
PR Daily
NOVEMBER 27, 2019
In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions.
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.
PR Daily
JANUARY 21, 2020
In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. . Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. . Sustainability: Brands first, then consumers.
Agility PR Solutions
APRIL 15, 2020
New research from consumer intent firm Prosper Insights and Analytics points to several social and shopping behavioral changes that consumers have made since March when a national emergency was declared concerning the novel coronavirus disease outbreak.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.
Ronn Torossian
AUGUST 11, 2018
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.
Agility PR Solutions
APRIL 7, 2020
We’ve seen that today’s young consumers expect a lot from the brands they patronize, such as wanting them to take a stand on the cultural issues they support, and expecting them to be more inclusive and sustainable.
PR Daily
JULY 8, 2019
The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. The study asked consumers what kinds of behavior would cause them to unfollow an organization on social media.
Agility PR Solutions
MAY 10, 2020
Just as consumers are struggling in these unprecedented times, brands are also feeling their way through the COVID crisis with no strategic template or lessons-learned examples to guide them. The post Is brand messaging during COVID resonating with consumers—or more often backfiring?
Agility PR Solutions
APRIL 29, 2020
As consumer behaviors continue to evolve during the COVID-19 crisis, new research from tax and advisory services firm EY defines four distinct consumer behavior segments, with key insights for marketers and communicators.
Shift Communications
JANUARY 21, 2016
How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.
Agility PR Solutions
MARCH 25, 2020
As retail marketers continue to brainstorm their way through this unprecedented crisis, it’s a good time to evaluate what consumers are thinking—what they’re buying now, how they’re buying it, what they’re notbuying, and how long they think the crisis will last.
Agility PR Solutions
APRIL 23, 2020
The post Marketers respond to consumers’ annoyance with ‘business-as-usual’ outreach appeared first on Agility PR Solutions.
Agility PR Solutions
APRIL 15, 2020
The post How COVID-19 has changed consumers’ entire view of the world—and their own country appeared first on Agility PR Solutions. The coronavirus has upended culture in every way, but the psychological impact of the pandemic may be the most impactful.
PR Daily
AUGUST 8, 2019
The post Survey: Gen Z consumers are skeptical about most businesses appeared first on PR Daily. This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.
Agility PR Solutions
MARCH 25, 2019
The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.
PR Daily
JANUARY 11, 2019
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.
Agility PR Solutions
JUNE 1, 2020
The COVID crisis has challenged brands to find innovative ways to connect with consumers, and new data suggests brand marketers may be losing ground to influencers when it comes to building trust.
Agility PR Solutions
MARCH 12, 2020
Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer.
Agility PR Solutions
FEBRUARY 5, 2020
Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience.
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