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Social Media Calls-to-Action that Connect You to Consumers

Spin Sucks

The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How do you map out a social media strategy that actually works? How can your brand stand out from the crowd and transform its followers into customers?

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Subscribe Here >> 2017 Culture & Consumer Behavior Trends. Passive Loyalty – The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.

Yelp Consumer Alerts Filters False Reviews

Spin Sucks

Yelp has just announced its Consumer Alerts initiative, an effort to stem the rising tide of fake online reviews. Yelp has posted its new Consumer Alert warning, edged in bright red, over each of these business profiles. Today’s guest post is by Allen Mireles.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

brandshare – consumers’ new expectation of brands

6 A.M.

Marketing has been built on the duality of rational and emotional needs, but Edelman’s second brandshare™ report , released today, proves there is now an additional consumer need for brands to satisfy: societal. 11 percent increase in consumer willingness to share personal data with a brand.

What is Corporate Storytelling and How Do I Use it?

Spin Sucks

Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? The answer lies in corporate storytelling. Matt Press has more. The post What is Corporate Storytelling and How Do I Use it? appeared first on Spin Sucks.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better.

Social Media Campaigns Don’t Match When Consumers Are Online

Spin Sucks

Ever wonder how much content you should be producing? What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?”

Barilla sponsored ‘study’ fools consumers

PR Daily

Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Wendy’s dishes snark, endears consumers

PR Daily

The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned.

7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. Instead of referring to customers as consumers, encourage them to use the actual persona names you’ve developed.

How marketers can connect with mobile-focused consumers

PR Daily

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Mobile marketing comes into play most when consumers take action.

Brand managers speak emoji to reach device-driven consumers

PR Daily

Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states. I think emoji use will thrive within certain pockets” of consumers.

Chipotle hones loyalty to bring consumers back

PR Daily

Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics.

How to Build an Online Newsroom that Engages Journalists

Spin Sucks

What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Is Your Consumer Experience Is Full Of Jitneys?

The Influential Marketing Blog

Too many consumer experiences are built with jitneys as well. Starbucks makes consumers order a Tall, Venti or Grande instead of Small, Medium or Large. Imagine you are on your way to JFK airport in New York to take a short flight from NY to Chicago.

How To Build Trust In An Era Of Desperate Truth Seeking Consumers

The Influential Marketing Blog

The theme this week is the idea that increasingly audiences and consumers are desperate to find brands, media and people that offer something that at least seems closer to the truth. Jawbone to end consumer sales, pivot to medical industry.

Study: Consumers remain distrustful of sponsored content

PR Daily

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. So, more consumers are reading sponsored content, but many remain distrustful of it.

Infographic: How Generations X, Y and Z consume video

PR Daily

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.

Poll: Consumers more likely to buy from brands they follow online

PR Daily

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4

3 Lessons Brands Can Learn From Facebook Manipulating Consumers

Strategic Public Relations

Are the outraged consumers justified in their ire? Facebook research has found that the emotions of others on your news feed can affect your mood. The social network did not inform users their news feeds were being manipulated as part of this study.

3 ways brand managers can interact with consumers online

PR Daily

Customer service is a crucial element of social media efforts. It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team.

Four Phygital Marketing Ideas to Grow Your Business

Spin Sucks

More and more consumers now expect brands to combine the physical and digital experiences. There is a new buzzword doing the rounds—phygital marketing. Have you heard of it? How about phygital customer?

SEO 31

How to connect your content to an evolving consumer

PR Daily

Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape. Popular media has become almost unrecognizable from what it was 10-15 years ago, and it’s fascinating to see just how far marketers have come.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy.

Consumers request almond milk; Starbucks execs oblige

PR Daily

Starbucks fans who eschew dairy will have a new option at the coffee chain: Almond milk. Next month, the coffee giant will introduce the option of almond milk, an idea that originated from the company’s My Starbucks Idea site, a post on its website states.

Content Marketing Success: Three Ways to Think Like a Publisher

Spin Sucks

It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? Dan Curran explains. The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks.

Consumers defend Old Navy’s tweet amid racist comments

PR Daily

For brand managers, the sound of silence might be the most effective noise of all. Old Navy has recently made headlines for a tweet it sent out on April 29: Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN

Consumers attack Dolce & Gabbana over 'slave sandal'

PR Daily

Dolce & Gabbana has changed the name of one of its products after the fashion world lashed out in offense. The fashion house named a pair of $2,400 footwear the “slave sandal,” and it didn’t take long for folks on Twitter to call the brand “insensitive”—among other things.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs.

Four Steps for Building Customer Relationships that Last

Spin Sucks

Brands used to get away with a lazy marketing approach based on product advertising. Today, they must become part of the culture with which their audience identifies. Cecy Shveid has the steps on how to successfully build customer relationships.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

Friday Wrap #172: Peeple won’t end well, the rise of “plogging,” Boomers consume more content

Holtz Communication + Technology

Consumers are just as likely to read an earnings release as they are a tweet. Given consumer access to pretty much everything you release, this kind of convergence makes tremendous sense. Teens consume content (with recall ability) 2.5

How to optimize your content based on consumer behavior

PR Daily

Even with all the evidence that content marketing works, it still can be a challenge to sell its effectiveness to your organization and clients. After your company has committed to a content marketing strategy, it also becomes necessary to ensure that you’re getting the most out of it.