INDUSTRY INSIGHTS YOUR PEERS ARE READING
In many industries, there is a large disconnect and gap between the senior executives and the end consumer. The post Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. MORE
The post Digital consumers now choose stores that offer personalized recommendations appeared first on Agility PR Solutions. MORE
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. MORE
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions. MORE
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. MORE
Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions. MORE
Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. MORE
A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. Consumers report the ability to see past attempts to disguise your message—so trying to be clever could backfire for your organization. Consumers report being highly influenced by what they read about your company online. But consumers won’t see them as an objective source of information. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. MORE
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. MORE
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. MORE
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. MORE
In today’s marketplace, companies are expected to take sides on societal and cultural issues because consumers (especially Millennials and Gen Zers) are increasingly demanding it. The post Consumers want brands to take stands—are investors following suit? MORE
Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. MORE
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. MORE
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. MORE
Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right. MORE
The firm’s new report, Bridging the Gap: Consumer & […]. The post Comms pros think they’re delivering content consumers want—but consumers say no appeared first on Agility PR Solutions. MORE
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding? MORE
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. MORE
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. MORE
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. MORE
The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention. MORE
The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. MORE
The post Ways to Consume All the Media You Need appeared first on | The PR Maven. In the 18th episode of The PR Maven Podcast®, Nancy Marshall spoke with Mackenzie Riley Young, the assistant director of media relations at Thomas College. MORE
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time. MORE
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. This is because it’s easier to build a loyal following of returning customers when they believe in you. MORE
The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. MORE
The post How can PR pros respond to declining consumer trust? The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media. Whom do you trust? Whom does your audience trust? MORE
Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store. MORE
Many consumers aren’t buying it. Being able to tap into consumer emotions is an essential talent for communicators, but it remains paramount that brands can demonstrate authenticity when creating messaging about issues that matter to consumers. MORE
The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand. MORE
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. MORE
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. MORE
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions. MORE
Consumer Related Topics Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.
Ronn Torossian
APRIL 29, 2019
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something.
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.
Ronn Torossian
NOVEMBER 27, 2018
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
JULY 28, 2018
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.
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ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
MAY 13, 2019
In many industries, there is a large disconnect and gap between the senior executives and the end consumer. The post Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Agility PR Solutions
MARCH 25, 2019
The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.
Ronn Torossian
AUGUST 11, 2018
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.
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Agility PR Solutions
MARCH 12, 2019
Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.
PR Daily
MAY 3, 2019
Many consumers aren’t buying it. Being able to tap into consumer emotions is an essential talent for communicators, but it remains paramount that brands can demonstrate authenticity when creating messaging about issues that matter to consumers.
PR Daily
FEBRUARY 6, 2019
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.
5W PR
DECEMBER 5, 2018
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.
PR Daily
APRIL 23, 2019
A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. Consumers report the ability to see past attempts to disguise your message—so trying to be clever could backfire for your organization. Consumers report being highly influenced by what they read about your company online. But consumers won’t see them as an objective source of information.
PR Daily
JANUARY 11, 2019
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.
Agility PR Solutions
MAY 15, 2019
The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. It was 2008. The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before.
Agility PR Solutions
MARCH 19, 2019
The post Exploring the “Great Divide” between brand marketing and consumer expectations appeared first on Agility PR Solutions.
5W PR
FEBRUARY 4, 2019
Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.
PR Daily
MARCH 20, 2019
The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.
Maine PR Maven
MAY 15, 2019
The post Ways to Consume All the Media You Need appeared first on | The PR Maven. In the 18th episode of The PR Maven Podcast®, Nancy Marshall spoke with Mackenzie Riley Young, the assistant director of media relations at Thomas College.
Agility PR Solutions
APRIL 23, 2019
The post Digital consumers now choose stores that offer personalized recommendations appeared first on Agility PR Solutions.
Cision
AUGUST 21, 2015
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.
PR Daily
JANUARY 28, 2019
The post How can PR pros respond to declining consumer trust? The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media. Whom do you trust? Whom does your audience trust?
Agility PR Solutions
DECEMBER 11, 2018
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. This is because it’s easier to build a loyal following of returning customers when they believe in you.
PR Daily
OCTOBER 18, 2018
Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page.
Agility PR Solutions
MARCH 4, 2019
The firm’s new report, Bridging the Gap: Consumer & […]. The post Comms pros think they’re delivering content consumers want—but consumers say no appeared first on Agility PR Solutions.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?
PR Daily
APRIL 20, 2018
The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.
Agility PR Solutions
APRIL 19, 2019
In today’s marketplace, companies are expected to take sides on societal and cultural issues because consumers (especially Millennials and Gen Zers) are increasingly demanding it. The post Consumers want brands to take stands—are investors following suit?
PR Daily
NOVEMBER 26, 2018
The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand.
Agility PR Solutions
APRIL 19, 2019
Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics.
NewsWhip
NOVEMBER 16, 2018
The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019.
PR Daily
AUGUST 2, 2018
Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it.
PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.
Agility PR Solutions
SEPTEMBER 26, 2018
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.
ImPRessions - Crenshaw Communications
JANUARY 23, 2018
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.
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