Reaching More Twitter Consumers
Ronn Torossian
MARCH 24, 2022
On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on.
Consumer Related Topics 
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Consumers and Values
Ronn Torossian
DECEMBER 29, 2021
The post Consumers and Values appeared first on. The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth.
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Consumer-Driven Marketing Tips
Ronn Torossian
OCTOBER 12, 2021
According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.
Brand Marketing Fun-damentals That Consumers Crave
PRSay
OCTOBER 10, 2022
As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun.
War in Ukraine: How American Consumers are Responding
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
How Earned Media Drives Consumer Behavior: Publication Authority
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior.
How Brands Can Serve Black American Consumers
Institute for Public Relations
FEBRUARY 17, 2023
McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades.
Consumer Trends that Impact Marketing Strategies
Ronn Torossian
MARCH 1, 2022
Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].
How influencer marketing has changed consumer expectation
PR Daily
MARCH 24, 2022
But where does that leave the consumers that have had a front-row seat to the “real” lives of influencers? Social media has lifted the veil, and it would only be natural for consumers to want a piece of the pie for themselves eventually. Here are three emerging consumer expectations: 1.
Understanding the millennial consumer
5W PR
NOVEMBER 2, 2022
The post Understanding the millennial consumer appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Consumer PRFor a business to stand out to millennials it has to get their attention and keep it.
5WPR 2022 Consumer Culture Report
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
4 Ways to Win Over Skeptical Consumers
Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. Consistently positive experiences will persuade even the most doubtful consumer that you can be trusted. PTE consumers have high standards.
You Must Be a Smart Consumer of News
HMA Public Relations
JANUARY 27, 2023
As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Odds and Ends consumer national news literacy news News Literacy SPJ
Creating Content that Customers want to Consume
Ronn Torossian
AUGUST 27, 2021
Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.
How earned media drives consumer behavior: Relevance and headlines
PR Daily
NOVEMBER 1, 2022
Last week, I wrote about some unexpected insights into the relationship between publication authority (reputation and reach) and consumer behavior. What are those consumer actions? Brand relevance would seem to be a strong predictor of consumer behavior.
How earned media drives consumer behavior
PR Daily
OCTOBER 25, 2022
One of the biggest challenges for PR pros is understanding how their efforts influence consumer behavior. Publication reputation and consumer behavior. We believe that this indicates an increase in consumer trust influenced by a reputable publication.
Meet the 2030 Consumer
5W PR
AUGUST 10, 2020
Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.
Social Media for Consumer vs. B2B: Three Fundamental Differences
Deirdre Breakenridge
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
3 in 4 consumers believe AI can have a positive impact on their experience
Agility PR Solutions
FEBRUARY 12, 2023
How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences?
Consumers will spend more for trust, personalization—but don’t like being called consumers
Agility PR Solutions
APRIL 7, 2022
With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.
How Earned Media Drives Consumer Behavior: Brand Engagement
Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior.
How Earned Media Drives Consumer Behavior: Brand Engagement
Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior.
How Earned Media Drives Consumer Behavior: Brand Sentiment
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.
How Earned Media Drives Consumer Behavior: Brand Sentiment
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.
How Earned Media Drives Consumer Behavior: Brand Relevance
Onclusive
MAY 19, 2022
PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior.
How Earned Media Drives Consumer Behavior: Brand Relevance
Onclusive
MAY 19, 2022
Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.
How Earned Media Drives Consumer Behavior: Publication Authority
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.
How The Martin Agency repositioned AXE to vibe with Gen Z consumers
PR Daily
JANUARY 20, 2023
Its messaging wasn’t in sync with the Gen Z consumers it aimed to capture. The post How The Martin Agency repositioned AXE to vibe with Gen Z consumers appeared first on PR Daily. With $0 media spend, the #DogeCan campaign generated 2 billion impressions.
Consumers say personalized communications make sales—not Super Bowl ads
Agility PR Solutions
FEBRUARY 8, 2023
As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.
How logos help brands meet consumer expectations
Agility PR Solutions
OCTOBER 12, 2022
The post How logos help brands meet consumer expectations appeared first on Agility PR Solutions.
Bring Businesses to Consumers’ Homes
5W PR
MAY 28, 2020
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.
Spilling the Tea: 5 Consumer Marketing Trends to Watch
Shift Communications
NOVEMBER 29, 2022
By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Blog Consumer Social Media
Unique Ways PR Pros Can (and Should) Consume News
ImPRessions - Crenshaw Communications
AUGUST 11, 2021
Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? PR specialists must eat, sleep and breathe news.
Building Consumer Affinity For Four Seasons Luxury Residences
The Hoyt Organization
FEBRUARY 16, 2023
At the time, these were the highest priced condos to enter […] The post Building Consumer Affinity For Four Seasons Luxury Residences appeared first on The Hoyt Organization.
5 tips for appealing to today’s consumers and improving your reputation
Agility PR Solutions
SEPTEMBER 29, 2022
Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. The post 5 tips for appealing to today’s consumers and improving your reputation appeared first on Agility PR Solutions.
Empathizing with Consumers
5W PR
JANUARY 6, 2022
There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. No campaign will truly resonate with consumers if the marketer doesn’t know what it is like to be in the consumers’ shoes. Consumer PR Public Relations
The Consumer PR of First Impressions
Ronn Torossian
NOVEMBER 27, 2018
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].
Why using your own service can help you focus your PR on the consumer
Axia PR
JULY 4, 2022
PR tips consumer goods professional services consumer servicesExperiencing what customers do can help you put yourself in their shoes. Telling your company’s story and why it matters to your potential customers is a very important part of public relations.
Consumer-Perceived Humanness of Online Organizational Agents
Institute for Public Relations
MARCH 22, 2023
Researchers examined how how consumers and other audiences respond to both AI and human agents in live chats online with organizations. This summary is provided by the IPR Digital Media Research Center.
Social Media for Consumer vs. B2B: Three Fundamental Differences
Deirdre Breakenridge
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
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