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But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. It’s finally over! MORE
As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for effective packaging. MORE
As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond. MORE
As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. to give organizations insights into consumer expectations regarding customer support […]. The post Why consumers expect better customer service during COVID appeared first on Agility PR Solutions. MORE
We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns. MORE
Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. Featured PR Observations and Preferences Annelise Krafft consumer trends Consumers making health fun Public Relations sustainability wellnessAs PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers. MORE
The post How PR can help to change consumer behaviour during crisis appeared first on Agility PR Solutions. When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. MORE
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Connecting with consumers offline doesn’t have to entail just another advertising campaign. First, it finds a way to connect with consumers outside of the office and off the internet. We live in a digital world. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action. MORE
Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday. MORE
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need. MORE
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […]. MORE
The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions. The pandemic has shaken things up in all the industry. MORE
Here are five of the biggest names that have fallen out of favor with modern consumers: 1. The brand that was almost ubiquitous when it came to mall-fashion lingerie is all but gone from the consumer consciousness after a few disastrous sales years and a major shift in consumer attitude. MORE
Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices. MORE
The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions. MORE
Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms. MORE
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone. Consumers continue to prioritize human-led, personal service and authentic experiences. MORE
The post Regardless of election outcome, consumers’ minds made up about spending appeared first on Agility PR Solutions. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. MORE
As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate. MORE
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. MORE
For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”. MORE
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. What is not known is how many consumers who have gotten accustomed to living with less will return to their former shopping habits. Consumers have also been watching brands that were popular with them before-COVID-19. MORE
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Crenshaw Communications PR Fish Bowl consumer tech PR P MORE
Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG. MORE
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […]. MORE
As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. Some large brands and corporations struggle with these changes and find themselves working overtime to keep up with what consumers want and expect from them, but a handful of others seem to be ahead of the game in identifying what consumers want. As specific consumer trends evolve, so does brand messaging. MORE
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […]. MORE
The post Exploring consumer sentiment around Hispanic representation in media appeared first on Agility PR Solutions. In recognition of National Hispanic Heritage Month in the U.S. MORE
There are many different outlets from which to consume your news. The post How do you consume your news? How do you go about choosing an outlet? Read more from Abbie. appeared first on HMA Public Relations. Featured MORE
It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues. MORE
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. Consistently positive experiences will persuade even the most doubtful consumer that you can be trusted. PTE consumers have high standards. MORE
Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? Phil York, Infiniti’s senior director of global marketing and brand, says it’s important to understand how consumers’ desires and needs are changing. At the top of the list for many consumers is a desire to reclaim their time. MORE
Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial. MORE
The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […]. MORE
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. Transparency is tricky, too. MORE
Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions. MORE
Consumer Related Topics 5W PR
AUGUST 10, 2020
Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.
Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. Consistently positive experiences will persuade even the most doubtful consumer that you can be trusted. PTE consumers have high standards.
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5W PR
SEPTEMBER 15, 2020
Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
PR Daily
DECEMBER 2, 2020
For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”.
PR Daily
OCTOBER 21, 2020
Here are five of the biggest names that have fallen out of favor with modern consumers: 1. The brand that was almost ubiquitous when it came to mall-fashion lingerie is all but gone from the consumer consciousness after a few disastrous sales years and a major shift in consumer attitude.
|
PR Daily
AUGUST 17, 2020
As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.
5W PR
MAY 28, 2020
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. The impact on consumer mobility and supply chains, as well as the dramatic shift in media consumption habits, have made marketers everywhere concerned about how to proceed with the newfound situation. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.
5W PR
NOVEMBER 17, 2020
It also increases the potential to up-sell and/or cross-sell consumers and get them to advocate on behalf of the brand. The post Activation Delivers Consumer Value appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.
PR Daily
SEPTEMBER 17, 2020
We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.
Ronn Torossian
NOVEMBER 27, 2018
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].
|
HMA Public Relations
JANUARY 24, 2020
Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. Featured PR Observations and Preferences Annelise Krafft consumer trends Consumers making health fun Public Relations sustainability wellnessAs PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers.
Agility PR Solutions
JANUARY 10, 2021
The post Consumers are savvy about brand safety issues in advertising appeared first on Agility PR Solutions.
Ronn Torossian
JULY 28, 2018
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.
Ronn Torossian
APRIL 29, 2019
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […].
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
5W PR
APRIL 23, 2020
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. What is not known is how many consumers who have gotten accustomed to living with less will return to their former shopping habits. Consumers have also been watching brands that were popular with them before-COVID-19.
HMA Public Relations
NOVEMBER 12, 2020
There are many different outlets from which to consume your news. The post How do you consume your news? How do you go about choosing an outlet? Read more from Abbie. appeared first on HMA Public Relations. Featured
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Crenshaw Communications PR Fish Bowl consumer tech PR P
PR Daily
JULY 26, 2019
Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday.
Agility PR Solutions
AUGUST 20, 2020
The post How PR can help to change consumer behaviour during crisis appeared first on Agility PR Solutions. When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause.
Agility PR Solutions
NOVEMBER 18, 2020
Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.
Ronn Torossian
APRIL 18, 2019
The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. Transparency is tricky, too.
Agility PR Solutions
AUGUST 10, 2020
Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.
Agility PR Solutions
NOVEMBER 8, 2020
As the COVID-19 pandemic continues, more than 80 percent of consumers in the U.S. to give organizations insights into consumer expectations regarding customer support […]. The post Why consumers expect better customer service during COVID appeared first on Agility PR Solutions.
5W PR
JANUARY 10, 2020
As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. Some large brands and corporations struggle with these changes and find themselves working overtime to keep up with what consumers want and expect from them, but a handful of others seem to be ahead of the game in identifying what consumers want. As specific consumer trends evolve, so does brand messaging.
PR Daily
OCTOBER 4, 2019
Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? Phil York, Infiniti’s senior director of global marketing and brand, says it’s important to understand how consumers’ desires and needs are changing. At the top of the list for many consumers is a desire to reclaim their time.
Agility PR Solutions
DECEMBER 8, 2020
Delivering an engaging experience is the new mountaintop for marketers, and brands are falling short in the eyes of consumers. The firm’s newly released consumer research report, The Struggle is Real: Adapting […].
Agility PR Solutions
JANUARY 4, 2021
But even though 2020 is now in the history books, be assured there were plenty of consumer behavior changes that will carry over to the new year, and quite likely into the indefinite future. It’s finally over!
Agility PR Solutions
OCTOBER 12, 2020
The post Exploring consumer sentiment around Hispanic representation in media appeared first on Agility PR Solutions. In recognition of National Hispanic Heritage Month in the U.S.
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. As someone who has worked with both consumer, consumer technology and B2B companies, I can hopefully provide some useful insight – with one key caveat: I switched over to the B2B side 2.5 Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.
Ronn Torossian
SEPTEMBER 9, 2019
The post Thinking Like a Consumer Will Win the Marketing Game appeared first on. A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition. Mastering SEO, gathering analytics like clockwork, investing in paid search and social — all of these are intended to make […].
PR Daily
JULY 1, 2020
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone. Consumers continue to prioritize human-led, personal service and authentic experiences.
Agility PR Solutions
AUGUST 24, 2020
Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. The post Connection-starved consumers will reward brands that share values appeared first on Agility PR Solutions.
Agility PR Solutions
OCTOBER 14, 2020
The post Regardless of election outcome, consumers’ minds made up about spending appeared first on Agility PR Solutions.
5W PR
APRIL 9, 2019
Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign. Connecting with consumers offline doesn’t have to entail just another advertising campaign. First, it finds a way to connect with consumers outside of the office and off the internet. We live in a digital world.
Agility PR Solutions
OCTOBER 27, 2020
As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate.
Agility PR Solutions
DECEMBER 10, 2020
As this most unique holiday shopping season kicks into high gear, product manufacturers are bracing for the online ordering rush, and new research from corrugated packaging firm DS Smith urges retailers and supply chains to be prepared for a high consumer demand for effective packaging.
Agility PR Solutions
JANUARY 6, 2021
As COVID upended business in 2020, brands quickly found their fortunes sinking or swimming based on their level of customer attention, from consumers’ earliest research stages right up to point of purchase and beyond.
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