Consumers and Values

Ronn Torossian

The post Consumers and Values appeared first on. The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth.

Consumer-Driven Marketing Tips

Ronn Torossian

According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.

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Creating Content that Customers want to Consume

Ronn Torossian

Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

Empathizing with Consumers

5W PR

There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. No campaign will truly resonate with consumers if the marketer doesn’t know what it is like to be in the consumers’ shoes. Consumer PR Public Relations

Meet the 2030 Consumer

5W PR

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.

4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. Consistently positive experiences will persuade even the most doubtful consumer that you can be trusted. PTE consumers have high standards.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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Unique Ways PR Pros Can (and Should) Consume News

ImPRessions - Crenshaw Communications

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? PR specialists must eat, sleep and breathe news.

Bring Businesses to Consumers’ Homes

5W PR

Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.

Despite demand, retailers appear in the dark on consumers’ sustainability sentiment

Agility PR Solutions

The post Despite demand, retailers appear in the dark on consumers’ sustainability sentiment appeared first on Agility PR Solutions.

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2021 consumer expectations are shifting—and opportunities for innovation abound

Agility PR Solutions

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer.

Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.

‘Stale’ product reviews are a big turn-off for consumers—how brands can keep them fresh

Agility PR Solutions

As communicators are increasingly aware, the majority of shoppers do their homework online prior to purchase, with nearly 70 percent reading between one and 25 consumer product reviews.

What Do Consumers Expect From Brands Online?

HMA Public Relations

Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin. Social Media brands social media Twitter

Why rebuilding trust with consumers must be a top priority in 2022

Agility PR Solutions

Unfortunately, in the last few years, many consumers have lost a lot of trust in brands, and trust levels sank even lower when people started sharing misinformation about the pandemic […].

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

Peloton’s year of bad headlines didn’t faze its consumers

PR Daily

But consumers, on the whole, were undeterred—despite Peloton’s varied and not infrequent public relations crises over the last several years, Morning Consult data shows that the company’s favorability has remained relatively steady. The consumers, it seems, will follow suit.

Frustration over ID authentication turning consumers away from brands

Agility PR Solutions

According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.

Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.

The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Consumers want more choices in ways they interact with brands

Agility PR Solutions

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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The effects of consumer behavior on marketing and business operations

Agility PR Solutions

The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer.

Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses.

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Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues.

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85 percent of consumers decide against buying because of brands’ climate change inaction

Agility PR Solutions

Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty.

Spending patterns throughout COVID underscore the resilience and agility of consumers

Agility PR Solutions

consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Consumer-facing brands and retailers were […].

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The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

Consumer goods holds its own in brand intimacy—which brands are leading?

Agility PR Solutions

The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic.

Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […].

PR in 2023: The pandemic’s impact on consumers

Axia PR

A changing consumer landscape and new consumer segments will emerge in the near future. The COVID-19 era is a critical point in everyone’s lives, and it has shaped our lives, thought processes, and perceptions. But it doesn’t stop there.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Crenshaw Communications PR Fish Bowl consumer tech PR P

Consumers want to support local biz, but communication is a challenge—is texting the answer?

Agility PR Solutions

Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request.

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#TipForTuesday – Continue Communicating to Consumers

HMA Public Relations

People are eager to get back to shopping at brick and mortar locations. So what does this mean for brands with a large in-person presence? Learn more! PR Observations and Preferences brick and mortar

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. But do all these giveaways do anything for vaccine adoption or help consumers feel better about their favorite brands?

3 ways brands can support consumers’ mental well-being

PR Daily

We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Two-thirds of consumers say fake reviews are a growing problem—what can your brand do?

Agility PR Solutions

Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. The post Two-thirds of consumers say fake reviews are a growing problem—what can your brand do?

Conversational commerce: 83% of consumers say they would buy products via brand messaging

Agility PR Solutions

A further 77 percent of consumers noted that they are more likely to make a purchase if they could browse or get answers over messaging—highlighting an opportunity for brands to drive increased revenue by offering […].