Reaching More Twitter Consumers
Ronn Torossian
MARCH 24, 2022
On Twitter, companies can engage authentically with consumers and create communities of their target audiences. The post Reaching More Twitter Consumers appeared first on.
Consumer Related Topics 
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Consumers and Values
Ronn Torossian
DECEMBER 29, 2021
The post Consumers and Values appeared first on. The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth.
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Consumer-Driven Marketing Tips
Ronn Torossian
OCTOBER 12, 2021
According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.
How Earned Media Drives Consumer Behavior: Publication Authority
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior.
Consumer Trends that Impact Marketing Strategies
Ronn Torossian
MARCH 1, 2022
Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].
How Earned Media Drives Consumer Behavior: Brand Sentiment
Onclusive
JUNE 8, 2022
This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior.
How Earned Media Drives Consumer Behavior: Brand Relevance
Onclusive
MAY 19, 2022
Today we’re focusing on brand relevance, which would seem to be a strong predictor of consumer behavior. Article brand relevance and consumer behavior. Brand headline inclusion and consumer behavior.
Creating Content that Customers want to Consume
Ronn Torossian
AUGUST 27, 2021
Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.
How influencer marketing has changed consumer expectation
PR Daily
MARCH 24, 2022
But where does that leave the consumers that have had a front-row seat to the “real” lives of influencers? Social media has lifted the veil, and it would only be natural for consumers to want a piece of the pie for themselves eventually. Here are three emerging consumer expectations: 1.
Meet the 2030 Consumer
5W PR
AUGUST 10, 2020
Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.
Consumers will spend more for trust, personalization—but don’t like being called consumers
Agility PR Solutions
APRIL 7, 2022
With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.
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4 Ways to Win Over Skeptical Consumers
Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. Consistently positive experiences will persuade even the most doubtful consumer that you can be trusted. PTE consumers have high standards.
Empathizing with Consumers
5W PR
JANUARY 6, 2022
There is no excuse not to understand consumers in order to empathize with them. As uncertainties associated with the pandemic remain the norm, businesses must be aware of consumers’ emotional state, and lead with empathy in all marketing and advertising efforts. No campaign will truly resonate with consumers if the marketer doesn’t know what it is like to be in the consumers’ shoes. Consumer PR Public Relations
Social Media for Consumer vs. B2B: Three Fundamental Differences
Deirdre Breakenridge
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
Consumers making fewer purchases and planning more spending changes
Agility PR Solutions
JUNE 30, 2022
In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group.
Bring Businesses to Consumers’ Homes
5W PR
MAY 28, 2020
Consumers have clearly shifted to e-commerce, whether that means buying household items or stocking up on groceries. One of the biggest trends for both big and small businesses is the increase in delivery-based options for any products that consumers need.
New survey examines evolving consumer texting behaviors and preferences
Agility PR Solutions
JUNE 29, 2022
As the competition to attract consumer attention intensifies, more businesses and organizations are turning to text messaging for its unrivaled 98 percent open rate and fast response times—most texts being read within 15 minutes of receipt.
Unique Ways PR Pros Can (and Should) Consume News
ImPRessions - Crenshaw Communications
AUGUST 11, 2021
Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? PR specialists must eat, sleep and breathe news.
New study reveals new consumer attitudes about personalization, data collection practices
Agility PR Solutions
MAY 10, 2022
The firm’s 2022 Consumer Survey Report focuses on the efficacy of the experience brands […]. The post New study reveals new consumer attitudes about personalization, data collection practices appeared first on Agility PR Solutions.
App culture: Consumers’ perspectives on branded mobile notifications
Agility PR Solutions
JANUARY 30, 2022
According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.
How pandemic and cultural pressures impact consumer connection to brands
Agility PR Solutions
JUNE 22, 2022
New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.
Consumer Public Relations Trends: Consumer PR in 2020
5W PR
SEPTEMBER 15, 2020
Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations
How retailers can meet consumer expectations for the metaverse, sustainability, and more
Agility PR Solutions
MAY 23, 2022
The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions.
Gaps Persist Between Consumer Expectations, Company Actions, Study Finds
PRSay
JULY 20, 2021
The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.
Consumer Evolution Due to Pandemics
5W PR
APRIL 23, 2020
The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.
Four consumer trends for 2022—from 4.3 million customers
Agility PR Solutions
JANUARY 12, 2022
The post Four consumer trends for 2022—from 4.3 Brand Keys, the New York-based brand loyalty and engagement research consultancy, annually translates behavioral and emotional engagement metrics from our Customer Loyalty Engagement Index to identify marketing trends.
The Consumer PR of First Impressions
Ronn Torossian
NOVEMBER 27, 2018
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].
2021 consumer expectations are shifting—and opportunities for innovation abound
Agility PR Solutions
NOVEMBER 21, 2021
With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer.
Burberry Burns Overstock, Riles Consumers
Ronn Torossian
JULY 28, 2018
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.
Social Media for Consumer vs. B2B: Three Fundamental Differences
Deirdre Breakenridge
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.
Frustration over ID authentication turning consumers away from brands
Agility PR Solutions
OCTOBER 20, 2021
According to new CMO Council research, frustration with cumbersome and repetitive authentication processes are overwhelmingly causing consumers to search for brands and digital experiences that securely unify and simplify identity verification.
PR Strategies For Consumer Tech Press
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Crenshaw Communications PR Fish Bowl consumer tech PR P
Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine
Agility PR Solutions
MARCH 17, 2022
The survey, which asked consumers across the US, the […]. The post Brand activation mandate: Consumers are calling on brands to take a stand for Ukraine appeared first on Agility PR Solutions.
The Biggest Consumer Trends for 2020
5W PR
JANUARY 10, 2020
As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.
Selling Exclusivity: Marketing to Finicky Consumers
Ronn Torossian
APRIL 29, 2019
The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […].
Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year
Agility PR Solutions
APRIL 6, 2022
The post Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year appeared first on Agility PR Solutions.
Consumers want more choices in ways they interact with brands
Agility PR Solutions
JULY 25, 2021
New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.
5 consumer behavior trends PR pros should know for 2021
PR Daily
AUGUST 17, 2020
As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.
One and done: Most consumers likely to not buy products with bad reviews
Agility PR Solutions
APRIL 10, 2022
How much weight do product reviews carry with consumers during the consideration stage of purchase? The post One and done: Most consumers likely to not buy products with bad reviews appeared first on Agility PR Solutions.
Harry’s Razors: Brilliant Consumer PR
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.
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