INDUSTRY INSIGHTS YOUR PEERS ARE READING
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. MORE
The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions. MORE
Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions. MORE
The post Which big brands do consumers trust with their data—and which are creepy? MORE
Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. MORE
Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. MORE
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. What’s hot for tech enthusiasts in 2019? MORE
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. MORE
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. MORE
Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes. MORE
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. MORE
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. MORE
At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer. MORE
Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right. MORE
The firm’s new report, Bridging the Gap: Consumer & […]. The post Comms pros think they’re delivering content consumers want—but consumers say no appeared first on Agility PR Solutions. MORE
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding? MORE
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. MORE
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. MORE
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. MORE
The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues. MORE
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time. MORE
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions. MORE
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. This is because it’s easier to build a loyal following of returning customers when they believe in you. MORE
The post How can PR pros respond to declining consumer trust? The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media. Whom do you trust? Whom does your audience trust? MORE
Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store. MORE
Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction? MORE
Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. MORE
The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand. MORE
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. MORE
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions. MORE
As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity. MORE
On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? Many brand managers are going online to excite people to exercise their franchise and cast a vote. MORE
But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. MORE
New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. MORE
Consumer Related Topics Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.
Ronn Torossian
NOVEMBER 27, 2018
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.
Ronn Torossian
JULY 28, 2018
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Agility PR Solutions
MARCH 12, 2019
Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.
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Ronn Torossian
AUGUST 11, 2018
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.
5W PR
DECEMBER 5, 2018
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.
PR Daily
JANUARY 11, 2019
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.
5W PR
FEBRUARY 4, 2019
Gaining and maintaining consumer trust is the goal of every PR professional. Consumer trust is invaluable to brands. However, recent data suggests consumers are growing more and more distrusting of traditional media. Additionally, with the spread of ‘fake news’, consumers are more suspicious than ever. With declining consumer trust, it’s more important than ever to get the facts right.
Agility PR Solutions
MARCH 4, 2019
The firm’s new report, Bridging the Gap: Consumer & […]. The post Comms pros think they’re delivering content consumers want—but consumers say no appeared first on Agility PR Solutions.
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Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.
PR Daily
JANUARY 28, 2019
The post How can PR pros respond to declining consumer trust? The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media. Whom do you trust? Whom does your audience trust?
Agility PR Solutions
DECEMBER 11, 2018
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. This is because it’s easier to build a loyal following of returning customers when they believe in you.
PR Daily
OCTOBER 18, 2018
Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page.
PR Daily
NOVEMBER 26, 2018
The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand.
Cision
AUGUST 21, 2015
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?
PR Daily
APRIL 20, 2018
The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.
Agility PR Solutions
FEBRUARY 3, 2019
The post New report examines brands consumers believe possess verified “trust” appeared first on Agility PR Solutions.
PR Daily
AUGUST 2, 2018
Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it.
ImPRessions - Crenshaw Communications
JANUARY 23, 2018
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.
Agility PR Solutions
SEPTEMBER 26, 2018
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.
PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.
PR Daily
OCTOBER 22, 2018
As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity.
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.
Cision
JUNE 8, 2015
But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers.
Agility PR Solutions
DECEMBER 27, 2018
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. What’s hot for tech enthusiasts in 2019?
PR Daily
OCTOBER 4, 2016
Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?
Agility PR Solutions
JANUARY 17, 2019
New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content.
Agility PR Solutions
MARCH 11, 2019
The post Which big brands do consumers trust with their data—and which are creepy?
5W PR
MARCH 27, 2017
Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.
Agility PR Solutions
NOVEMBER 19, 2018
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.
PR Daily
FEBRUARY 20, 2019
Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.
PR Daily
SEPTEMBER 13, 2018
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.
Agility PR Solutions
NOVEMBER 28, 2018
Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.
PR Daily
NOVEMBER 6, 2018
On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? Many brand managers are going online to excite people to exercise their franchise and cast a vote.
NewsWhip
NOVEMBER 16, 2018
The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019.
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