Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 19, 2022

In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Want more insights?

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Publicity 195

Publicity Consumer Media Reputation 195

PRSay

OCTOBER 10, 2022

As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate. Consumers are ready for fun. The online survey of 2,046 U.S. Travel is up, and so is dining out.

Consumer 167

Consumer Brand Branding Marketing 167

Agility PR Solutions

SEPTEMBER 17, 2023

Besides the redefined workplace, the most challenging thing brands and businesses are still facing today from the lingering impact of the pandemic has got to be the complexity of the challenging new brand/consumer relationship. appeared first on Agility PR Solutions.

Consumer 101

Consumer Brand Branding Publicity 101

Ronn Torossian

AUGUST 27, 2021

Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

Consumer 195

Consumer Financial Strategy Brand 195

Agility PR Solutions

APRIL 19, 2023

The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. The emergence of new tools such as ChatGPT and alike that utilizes […] The post Consumer conversations and social influence for brand success appeared first on Agility PR Solutions.

Consumer 155

Consumer Brand Branding Tools 155

5W PR

DECEMBER 29, 2022

Changes in consumer behaviors and purchasing decisions are always happening, however, with the advancement in technology, and society in general, these changes are happening faster than ever, which has left companies feeling like they are desperately trying to play catch up. Data security.

Consumer 88

Consumer Privacy Study Data 88

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 153

Consumer Survey Agency Brand 153

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Consumer 148

Consumer Employee Brand Branding 148

Agility PR Solutions

SEPTEMBER 6, 2023

Despite consumers’ voiced concerns about inflation and finances, retail spend continues to grow and people continue to plan vacations.

Consumer 101

Consumer Brand Branding Retail 101

5W PR

APRIL 23, 2023

Consumers in the health and wellness market can be picky about the weight loss supplements and other diet or workout supplements they are taking. Smaller supplement brands struggle to gain consumer trust and credibility compared to well-known brands. Transparency Consumer trust is crucial and transparency is key to achieving it.

Consumer 88

Consumer Brand Branding Social Media 88

Agility PR Solutions

SEPTEMBER 29, 2022

Businesses must always know how to appeal to today’s consumers, but this is not easy when consumer habits and expectations are constantly changing. A lot has changed since the start of the pandemic, and businesses now have to adapt and adjust to ensure that they can appeal to a modern-day consumer. There are a number […].

Reputation 161

Reputation Consumer How To Publicity 161

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Social Media 88

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? The post Unique Ways PR Pros Can (and Should) Consume News appeared first on Crenshaw Communications.

Consumer 207

Consumer Publicity Journalism Communications 207

Agility PR Solutions

SEPTEMBER 19, 2023

But new research from open SaaS ecommerce platform BigCommerce turned up an interesting finding: these buyers are starting to sound off about things like basic […] The post Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers appeared first on Agility PR Solutions. (..)

B2C 96

B2C B2B Consumer Marketing 96

Agility PR Solutions

MAY 10, 2022

As consumers become increasingly aware of the value of their personal data, new research from audience engagement and consented data solutions firm 3radical uncovers gaps between consumer expectations and personalized brand experiences, and then goes further to help brands understand these implications.

Consumer 171

Consumer Study Data Survey 171

Agility PR Solutions

SEPTEMBER 14, 2023

Consumers want more sustainable product packaging, but they say they have a hard time identifying it appeared first on Agility PR Solutions.

Consumer 91

Consumer Communications Industry Company 91

Agility PR Solutions

SEPTEMBER 6, 2023

New research from social impact commerce platform ShoppingGives takes a closer look at giving patterns for consumers and businesses over the last year, analyzing how pivotal moments like the ongoing Ukrainian […] The post The state of social impact in 2023: More consumers are turning to businesses creating societal change through impactful commerce (..)

Consumer 101

Consumer Communications Publicity Trends 101

Agility PR Solutions

JANUARY 30, 2022

According to recent research, many consumers have stated that one of the biggest reasons why they don’t want to receive notifications from brands on their smartphones is because they happen too often, and because the notifications themselves are irrelevant.

Consumer 147

Consumer Mobile Brand Branding 147

Agility PR Solutions

FEBRUARY 12, 2023

How do consumers really feel about brands using artificial intelligence and machine learning to influence their experiences?

Consumer 161

Consumer Software Brand Branding 161

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

Agility PR Solutions

SEPTEMBER 13, 2022

Authenticity is what has always given influencers their power, and it’s what separates them other marketing messaging in the eyes of consumers. But new research from product trust advocates The Desire Company reveals that many consumers today doubt the credibility of […]. The post Are influencers losing power?

Consumer 154

Consumer Social Media Media Marketing 154

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 155

Consumer Customer Service Trends Publicity 155

5W PR

JULY 6, 2023

This strategy can help the consumers connect to the snack brand a lot better, and enhance the brand’s credibility too. The post Launching Your Snack Brand in a Crowded Consumer Market appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 78

Consumer Brand Branding Marketing 78

Institute for Public Relations

JUNE 26, 2023

Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction. An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs.

Consumer 52

Consumer Apparel Customer Service Retail 52

HMA Public Relations

JULY 5, 2023

Find out more on the responsibility of being a consumer of news in this post. As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press.

Consumer 73

Consumer 73

Agility PR Solutions

SEPTEMBER 5, 2023

Much like the world wide web in the early 2000s, generative AI seems like it’s in a “wild west” phase—as businesses and consumers explore the true potential of the new tech, there are plenty of warnings and red flags being thrown, yet a notable lack of regulatory oversight when it comes to establishing safeguards and […] The post As the FTC probes (..)

Consumer 91

Consumer Web Publicity Trends 91

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 91

Consumer Communications Advertising Advertising 91

Agility PR Solutions

MAY 23, 2022

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions. The firm’s new […].

Retail 145

Retail Consumer Meeting Software 145