4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

Burberry Burns Overstock, Riles Consumers

Ron Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Consumer PR Crises That Spun Out of Control

Ron Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

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Harry’s Razors: Brilliant Consumer PR

Ron Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.

Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.

Communications, the evolving consumer, and the new definition of retail

Agility PR Solutions

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

4 tips to make your company more appealing to consumers

Agility PR Solutions

This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions.

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Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.

Study: What content do industry leaders consume?

PR Daily

Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it.

9 reasons why brands should conduct consumer surveys

Agility PR Solutions

The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions. Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. The post Consumers see a world of contradictions in emerging technologies appeared first on Agility PR Solutions.

Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers.

Rebuild Consumer's Trust in the Marketplace

TrendKite

The state of consumers trust- especially as it refers to influencer and social media marketing- and what brands can do to rebuild it

Report: Affluent consumer habits, demographics and splurges

PR Daily

The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.

Consumers reveal back-to-school shopping preferences and saving strategies

Agility PR Solutions

The post Consumers reveal back-to-school shopping preferences and saving strategies appeared first on Agility PR Solutions. Back-to-school shopping is kicking into high gear as summer winds down—so where are parents shopping, and how much are they spending?

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone.

Consumers speak out: Most companies provide a disconnected experience

Agility PR Solutions

The firm’s newly released report, Consumer Connectivity Insights 2018, analyzes whether organizations are meeting customer expectations for a connected, personalized experience across industries and […].

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better.

Content marketing is flourishing—4 in 5 consumers have made a purchase as a result

Agility PR Solutions

The post Content marketing is flourishing—4 in 5 consumers have made a purchase as a result appeared first on Agility PR Solutions.

Consumer trust in brands is fading—here’s how it can be saved

Agility PR Solutions

There’s been lots of hype about how technologies like artificial intelligence will automate and stabilize consumer engagement, but when it comes to brand trust, consumers may not be 100 percent on board.

AI has consumers conflicted—most think companies will take it too far

Agility PR Solutions

A new research report measuring consumer attitudes around artificial intelligence (AI) reveals how consumers really feel about the growing pervasiveness of AI in society and their comfort level with rapid advances in the technology’s use.

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Barilla sponsored ‘study’ fools consumers

PR Daily

Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.

7 Types of Influencers That Impact Today’s Consumer

Beyond PR

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact.

Study: Consumers remain distrustful of sponsored content

PR Daily

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. So, more consumers are reading sponsored content, but many remain distrustful of it.

Consumer trust is crumbling, but brands can rebuild loyalty through relevancy

Agility PR Solutions

The company conducted research into consumer attitudes towards loyalty programs, […]. The post Consumer trust is crumbling, but brands can rebuild loyalty through relevancy appeared first on Agility PR Solutions.

Mystery shopping pawn stores changes consumer perceptions

Axia PR

Here’s when you know you have a cool job: One of your assignments is to go shopping. Score! I love a good shopping trip. However, with this one, there was a catch. My mission, along with my coworkers at Axia Public Relations, was to visit a pawn shop. We weren’t required to spend money unless we wanted to, and our boss encouraged us to try to pawn (sell) something.

Report: Black consumers wield significant influence

PR Daily

When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. million—came from multicultural consumers.

Tech consumers to brands: “Make it just for me—and make it now”

Agility PR Solutions

The mass production approach to manufacturing that guided Henry Ford’s early work wouldn’t go far with consumers today—not when they can buy bespoke Mini Coopers, made-to-order mattresses and personalized electric toothbrushes. “You can have any color, as long as it’s black.”

Wendy’s dishes snark, endears consumers

PR Daily

The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned.