The Resolution Blog

APRIL 15, 2025

Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused health titles? Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not?

Consumer 156

Consumer Report Blogging 156

Agility PR Solutions

APRIL 8, 2025

The consumer goods industry is undergoing rapid transformation, requiring public relations and marketing professionals to rethink their approach to talent acquisition. The demand for PR and […] The post Top consumer product recruitment experts: Your guide to CPG talent solutions first appeared on Agility PR Solutions.

Consumer 100

Consumer Trends Industry Company 100

Agility PR Solutions

FEBRUARY 20, 2025

trillion dollars as of 2023, showcasing changes in how consumers make purchases. PR professionals have a fantastic opportunity […] The post How consumer-focused brands use wellness trends to modernize PR approaches first appeared on Agility PR Solutions. The global wellness industry, shaped by the pandemic, was valued at 5.6

Trends 100

Trends Consumer Brand Branding 100

5W PR

JANUARY 12, 2025

The clean beauty movement has taken the beauty industry by storm, transforming consumer preferences and reshaping industry standards. This consumer-driven trend prioritizes products that are free from harmful chemicals, made with natural or organic ingredients, and produced sustainably and ethically. What is Clean Beauty?

Consumer 78

Consumer Chemicals Marketing Ethics 78

Ronn Torossian

DECEMBER 20, 2024

Learn how consumer PR builds brand trust through transparency, digital engagement & authentic storytelling in today's social media-driven marketplace. The post Consumer Public Relations: Role & Transparency appeared first on.

Consumer 195

Consumer Publicity Storytelling Social Media 195

5W PR

NOVEMBER 12, 2024

With its vast user base and engaging format, TikTok has revolutionized how beauty brands connect with beauty marketing agencies and consumers. TikTok has emerged as a powerful platform for beauty marketing, offering brands unprecedented opportunities to connect with consumers and drive engagement.

Trends 78

Trends Consumer Marketing Viral 78

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Agility PR Solutions

MARCH 24, 2025

Influencer marketingbelieve it or notis way more […] The post How to build consumer connections with influencer marketing to grow your brand first appeared on Agility PR Solutions. Is it just luck? Or is there a hidden pattern that regular folks can tap into?

Consumer 100

Consumer Brand Branding How To 100

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Fashion 78

Agility PR Solutions

APRIL 2, 2025

According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just two negative experiences, while nearly a quarter will stop purchasing from a brand after only […] The post New brand loyalty research finds that 7 in 10 consumers will abandon a brand after just two negative experiences (..)

Consumer 105

Consumer Brand Branding Social Media 105

Ronn Torossian

DECEMBER 6, 2024

Digital marketing enables beauty brands to focus on consumer-centric approaches that put the customers needs, preferences, & experiences at the center of the conversation. The post Beauty Digital Marketing: A Shift Toward Consumer-Centricity appeared first on.

Consumer 195

Consumer Marketing Branding Brand 195

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. The post Marketing Strategies to Boost Consumer Packaged Goods Product Launches appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Ronn Torossian

APRIL 12, 2025

Explore how beverage marketing is evolving in 2025 with trends in health drinks, sustainability, personalization and digital innovation transforming consumer engagement. The post The Evolving World of Beverage Marketing: Navigating Trends, Innovation, and Consumer Behavior in 2025 appeared first on.

Trends 195

Trends Consumer Marketing 195

Agility PR Solutions

NOVEMBER 13, 2024

With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. Trust has become a core currency in brand marketing.

Strategy 189

Strategy Brand Branding Marketing 189

Ronn Torossian

DECEMBER 15, 2024

The post Sustainability in PR: How Green Messaging Shapes Consumer Perceptions appeared first on. By prioritizing transparency, creating compelling narratives, and leveraging SEO, PR professionals can help their brands stand out as leaders in the fight for a more sustainable future.

Consumer 195

Consumer SEO Branding Brand 195

Ronn Torossian

MARCH 3, 2025

Learn effective email marketing strategies for consumer brands, from personalization and automation to mobile optimization and customer loyalty tactics The post Email That Works for Consumer Brands: A Comprehensive Guide to Effective Strategies appeared first on.

Consumer 195

Consumer Strategy Brand Branding 195

Ronn Torossian

MARCH 30, 2025

Learn how e-commerce businesses can enhance digital marketing with cybersecurity strategies to protect customer data and build trust in an evolving online marketplace The post Future of Cybersecurity in Digital Marketing for E-Commerce: Safeguarding Consumer Trust and Brand Integrity appeared first on.

Consumer 195

Consumer Brand Branding Marketing 195

Ronn Torossian

NOVEMBER 21, 2024

Sustainability has become a defining factor in the consumer packaged goods (CPG) industry. Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing.

Marketing 195

Marketing Consumer Agency Industry 195

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

Advertising 157

Advertising Advertising Privacy Ethics 157

Agility PR Solutions

NOVEMBER 25, 2024

However, the rise of social media, influencer marketing, and direct-to-consumer sales has opened up new avenues for small beauty brands to gain visibility and connect with their target audience. […] The post The beauty of PR: How small brands in the beauty industry can shine in a crowded market appeared first on Agility PR Solutions.

Industry 183

Industry Brand Branding Marketing 183

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.

Automotive 407

Automotive Trade Shows Healthcare How To 407

Ronn Torossian

JANUARY 10, 2022

Why do consumers buy what they choose to buy? If consumers are asked why they chose a certain product […]. What drives those decisions? Brand narratives play a crucial role in such decisions. The post Brand Narrative appeared first on.

Brand 447

Brand Branding Consumer Communications 447

Ronn Torossian

NOVEMBER 21, 2024

It helps brands communicate their values, educate consumers, and build trust. Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable.

Storytelling 39

Storytelling Marketing Education Consumer 39

Agility PR Solutions

JANUARY 30, 2025

In an age where consumers are inundated with information, small brands often find themselves competing not just against larger corporations but also against the noise created by social media and digital marketing. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 183

Storytelling Corporate Brand Branding 183

Ronn Torossian

NOVEMBER 21, 2024

Modern consumers are not just looking for products; they seek meaningful connections with brands that align with their values and lifestyles. In the rapidly growing cannabis industry, where new products and competitors emerge daily, building brand loyalty is essential for long-term success.

Industry 39

Industry Brand Branding Marketing 39

Prowly

OCTOBER 23, 2024

Figuring out the campaign while jumping between all the tools and tabs consumed time and effort that could have been spent on research. The personalization step used to be the most time-consuming; thanks to using an all-in-one platform, not anymore. As a result, there wasn’t enough time to be accurate and deliberate.

How To 211

How To Pitching Analytics Software 211

5W PR

JANUARY 30, 2025

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. This evolution reflects broader shifts in how people consume information and how search engines index content.

SEO 143

SEO Social Media Crisis Communications Media 143

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Business Wire

SEPTEMBER 1, 2023

A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services. Joint press releases are a valuable tool for boosting product and brand awareness.

Consumer 369

Consumer Tools Company Branding 369

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. This expansion brings increased scrutiny from regulators and consumers alike, making strategic PR essential for success. This includes third-party seller sites and affiliate marketing programs.

Publicity 78

Publicity Guidelines Education Consumer 78

Ronn Torossian

NOVEMBER 8, 2022

However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […]. The post Measuring Brand Perception for Companies appeared first on.

Measurement 370

Measurement Company Brand Branding 370

Ronn Torossian

NOVEMBER 25, 2022

However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. A lot of business owners decide to manage the reputation and image of their brands by themselves. However, if a company decides to take more charge of its […].

Reputation 370

Reputation Brand Branding Consumer 370

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

In reality the privacy regulations are well-intended and will protect consumers. How are you getting consent from consumers? The best way to address privacy in the press is to talk about how the company has invested in privacy, and how privacy has been folded into the product roadmap. Have you hired a Chief Privacy Officer?

Privacy 434

Privacy Case Study Advertising Advertising 434