INDUSTRY INSIGHTS YOUR PEERS ARE READING
As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony. MORE
In a new report, PR and reputation management firm FleishmanHillard examines consumer sentiment and […]. The post Consumers remain loyal to brands that speak out—even if they don’t agree appeared first on Agility PR Solutions. MORE
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust. MORE
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions. MORE
An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves. The post For transparency-starved consumers, the future belongs to honest products appeared first on Agility PR Solutions. MORE
The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I The post Consumers now expect brands to respond to social media comments within hours appeared first on Agility PR Solutions. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 The post Strong Black Friday forecasting—consumers will spend $554.90 MORE
This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. The post Consumers see a world of contradictions in emerging technologies appeared first on Agility PR Solutions. MORE
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer. MORE
In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research. MORE
Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers. MORE
Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions. MORE
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. MORE
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. What’s hot for tech enthusiasts in 2019? MORE
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. MORE
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. MORE
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. MORE
Is pasta good for you? In the worlds of health and marketing, it depends whom you ask. MORE
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. MORE
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding? MORE
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control. MORE
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries. MORE
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend. MORE
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. MORE
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues. MORE
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time. MORE
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions. MORE
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. This is because it’s easier to build a loyal following of returning customers when they believe in you. MORE
Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store. MORE
Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction? MORE
Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. MORE
The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand. MORE
Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty. MORE
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions. MORE
As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity. MORE
On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? Many brand managers are going online to excite people to exercise their franchise and cast a vote. MORE
But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers. MORE
Consumer Related Topics Cision
SEPTEMBER 22, 2016
A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.
Ronn Torossian
NOVEMBER 27, 2018
The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Ronn Torossian
JULY 28, 2018
But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2016
While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
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5W PR
DECEMBER 5, 2018
According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.
Ronn Torossian
AUGUST 11, 2018
In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.
Agility PR Solutions
DECEMBER 11, 2018
If your consumers to trust you, half the battle for your business will already be won. The post 3 actionable ways to build consumer trust appeared first on Agility PR Solutions. This is because it’s easier to build a loyal following of returning customers when they believe in you.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.
PR Daily
NOVEMBER 26, 2018
The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand.
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Ronn Torossian
DECEMBER 29, 2015
Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.
PR Daily
OCTOBER 18, 2018
Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?
Agility PR Solutions
DECEMBER 27, 2018
Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. What’s hot for tech enthusiasts in 2019?
Agility PR Solutions
JANUARY 9, 2019
Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.
Agility PR Solutions
SEPTEMBER 26, 2018
PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.
PR Daily
AUGUST 2, 2018
Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it.
Cision
AUGUST 21, 2015
With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.
PR Daily
APRIL 20, 2018
The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.
PR Daily
OCTOBER 22, 2018
As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity.
PR Daily
MARCH 16, 2018
For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.
ImPRessions - Crenshaw Communications
JANUARY 23, 2018
Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.
Agility PR Solutions
NOVEMBER 19, 2018
In today’s world, most consumers think brands lie—and now more than ever, a company’s level of transparency directly impacts sales. Most consumers think so—exploring the ROI of transparency appeared first on Agility PR Solutions.
Agility PR Solutions
NOVEMBER 28, 2018
Indeed, consumers expect ads to be relevant, according to a new survey from personalized video ad firm Clinch. And consumers don’t mind doing their part to make […]. The post If consumers must see advertising, it better be personalized appeared first on Agility PR Solutions.
PR Daily
NOVEMBER 6, 2018
On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? Many brand managers are going online to excite people to exercise their franchise and cast a vote.
Shift Communications
OCTOBER 13, 2016
If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.
PR Daily
OCTOBER 4, 2016
Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?
Cision
JUNE 8, 2015
But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers.
PR Daily
SEPTEMBER 13, 2018
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. Communicators can no longer ignore content marketing—and consumers, too, recognize the trend.
Agility PR Solutions
NOVEMBER 6, 2018
An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves. The post For transparency-starved consumers, the future belongs to honest products appeared first on Agility PR Solutions.
Agility PR Solutions
NOVEMBER 20, 2018
Retailers are gearing up for another successful Thanksgiving Weekend as consumers plan to spend an average of $554.90 The post Strong Black Friday forecasting—consumers will spend $554.90
Agility PR Solutions
SEPTEMBER 5, 2018
In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.
5W PR
MARCH 27, 2017
Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.
Agility PR Solutions
SEPTEMBER 18, 2018
The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions.
Agility PR Solutions
SEPTEMBER 11, 2018
As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.
Agility PR Solutions
SEPTEMBER 6, 2018
This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. The post Consumers see a world of contradictions in emerging technologies appeared first on Agility PR Solutions.
Agility PR Solutions
NOVEMBER 13, 2018
The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I The post Consumers now expect brands to respond to social media comments within hours appeared first on Agility PR Solutions.
Agility PR Solutions
OCTOBER 14, 2018
In a new report, PR and reputation management firm FleishmanHillard examines consumer sentiment and […]. The post Consumers remain loyal to brands that speak out—even if they don’t agree appeared first on Agility PR Solutions.
PR Daily
JULY 7, 2016
Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.
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