4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

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The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.

When consumers watch video online

PR Daily

Most viewers like to consume content between 7 a.m. It’s important to know how your audience consumes content to be able to tailor your offering to fit their schedule. The post When consumers watch video online appeared first on PR Daily.

The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

How consumers’ ideas about ‘luxury’ are changing

PR Daily

Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.”. How should marketers and brand managers define luxury today and position their organizations to be desirable to consumers? These types of criteria are increasingly important for consumers.”.

Consumer trends to follow in 2020

HMA Public Relations

Check out these consumer trends to follow in 2020. The post Consumer trends to follow in 2020 appeared first on HMA Public Relations. Featured PR Observations and Preferences Annelise Krafft consumer trends Consumers making health fun Public Relations sustainability wellnessAs PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

The post Thinking Like a Consumer Will Win the Marketing Game appeared first on.

Multicultural consumers streaming content more as social distancing continues

Agility PR Solutions

Believe it or not, consumers are streaming even more content. We already know that nearly 19 percent of the time that consumers are spending on TV at […]. The post Multicultural consumers streaming content more as social distancing continues appeared first on Agility PR Solutions.

How marketers are wooing consumers with augmented reality

PR Daily

In consumers’ eyes, augmented reality (AR) is the touchstone for innovation. In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings. However poor AR content can hurt consumer perceptions.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

How to Connect With Consumers Offline

5W PR

Everywhere we look, consumers are tied to smartphone, a TV, even a smart screen in the car. But there is still an argument for connecting with consumers off screen. Sure, reaching consumers offline can be more difficult than launching a digital campaign.

Consumer PR Crises That Spun Out of Control

Ronn Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Report: Consumers want to be entertained on social media

PR Daily

The study asked 1,000 social media marketers about their current campaigns and goals and then asked 1,000 consumers whether brand managers were satisfying their desires. The study asked consumers what kinds of behavior would cause them to unfollow an organization on social media.

5 comprehensive ways to appeal to modern-day consumers

Agility PR Solutions

Modern-day consumer expectations have changed drastically in recent times, and as a business owner, you need to know how these expectations have changed and what you need to do to appeal to today’s consumer.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Survey: Gen Z consumers are skeptical about most businesses

PR Daily

The post Survey: Gen Z consumers are skeptical about most businesses appeared first on PR Daily. This ascendant, demanding cadre seeks authentic social responsibility from the companies it patronizes, but transparency and consistency are paramount. Here’s how to win their trust.

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How TV’s decline is reducing consumer engagement with brands

Agility PR Solutions

The decline of ad-supported television is driving down audience engagement with brands, according to new analysis of consumer conversation patterns by Engagement Labs, which finds the conversation frequency among the most prolific consumer conversationalists—young people—has plummeted.

Report: Consumers want organizations to lead with values

PR Daily

Though once seen as a risky decision to avoid, a recent Clutch survey revealed that organizations’ values are becoming more important to consumers in the U.S., which can affect both sales and consumer loyalty.

Direct to Consumer Public Relations Guide: How to Market Directly to Consumers with PR

5W PR

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR.

How to use micro-influencers to target ‘local’ consumers

PR Daily

At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. For “OmniLocal consumers,” as we’ve named them, a local buying experience is about feeling connected to a brand, regardless of whether it’s a hometown boutique or a global retailer.

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3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation. The post 3 insightful ways consumer researchers can master storytelling appeared first on Agility PR Solutions.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

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Media trends: Consumers say they prefer ads over paywalls

Agility PR Solutions

Consumers now understand that “free” content comes at a cost, and they’re willing to pay it with their eyeballs and data if it means getting a more personalized experience.

How TikTok can help marketers reach younger consumers

PR Daily

The post How TikTok can help marketers reach younger consumers appeared first on PR Daily. The platform’s lighthearted, short-form content attracts Gen Z users, but just sharing ads from other channels won’t cut it. Here’s advice on embracing its special vibe and grabbing eyeballs.

Time for holiday marketing prep—consumers are shopping earlier

Agility PR Solutions

The post Time for holiday marketing prep—consumers are shopping earlier appeared first on Agility PR Solutions.

Courting young consumers, Instagram launches in-app checkout

PR Daily

The social media platform has introduced a bevy of changes over the last couple of years as it has become the most popular network for younger consumers. It introduced IGTV and copied features from rival Snapchat as it worked to take up more and more consumer attention.

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

In many industries, there is a large disconnect and gap between the senior executives and the end consumer. The post Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Burger King taps into consumer angst with ‘Real Meals’

PR Daily

Many consumers aren’t buying it. Being able to tap into consumer emotions is an essential talent for communicators, but it remains paramount that brands can demonstrate authenticity when creating messaging about issues that matter to consumers.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.

Why marketers aren’t meeting CX demands of hyperadoptive consumers

Agility PR Solutions

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.

Consumer trends that will help communicators in 2020

PR Daily

In 2020, PR professionals will see the further evolution of the “woke” and informed consumer. . Consumers do not expect companies to be perfect (yet), but they must be on the road to improvement. . Sustainability: Brands first, then consumers.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

Dolce & Gabbana apologizes for riling Chinese consumers

PR Daily

The fashion brand is struggling after a boycott by Chinese retailers, consumers, celebrities and influencers. Fortune reported : A number of e-commerce sites in China have removed Dolce & Gabbana products from their pages as consumers across the country called for a boycott of the brand.

How can PR pros respond to declining consumer trust?

PR Daily

The post How can PR pros respond to declining consumer trust? The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media. Whom do you trust? Whom does your audience trust?