Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

Barilla sponsored ‘study’ fools consumers

PR Daily

Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone.

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7 Steps To Creating Customer Personas To Build Your Consumer Brand

Polaris

Here are 7 steps to creating buyer personas to help build your consumer brand. Tax software is also a seasonal product, especially when purchased by consumers. Instead of referring to customers as consumers, encourage them to use the actual persona names you’ve developed.

How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Even if you shoot it on your phone, it’s still more time- and resource-consuming to produce a 30-second video than it is to bang out a 750-word byline or blog post.

Wendy’s dishes snark, endears consumers

PR Daily

The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned.

How marketers can connect with mobile-focused consumers

PR Daily

Google reports that in order to meet this growing trend, marketers should account for new conversion types and think about measurement in a way that connects with consumers using various screens and channels. Mobile marketing comes into play most when consumers take action.

Brand managers speak emoji to reach device-driven consumers

PR Daily

Instead of using traditional emojis such as a coffee cup, doughnut or smiley face to convey its message, brand managers want consumers to “speak in Starbucks,” the website states. I think emoji use will thrive within certain pockets” of consumers.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Chipotle hones loyalty to bring consumers back

PR Daily

Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product.

Study: Consumers want to interact, be ‘friends’ with brands

PR Daily

A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. The report also says lifestyle preferences aren’t noticeably different between consumers ages 18 to 50, meaning brand managers should look beyond targeting demographics.

Study: Consumers remain distrustful of sponsored content

PR Daily

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. So, more consumers are reading sponsored content, but many remain distrustful of it.

Get to Know: Alice Suh, Head of Global Consumer PR at Deezer

TrendKite

We sat down with Alice Suh, Head of Global Consumer PR at Deezer, to get the inside scoop on the industry changes she's experienced first-hand and the innovative campaign strategies she's deployed

Infographic: How Generations X, Y and Z consume video

PR Daily

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.

Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.

CSR poll: Consumers prefer brands that support their ideals

PR Daily

Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes.

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Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords.

IKEA ad encourages consumers to pee on it

PR Daily

Jimmy Kimmel poked fun at the marketing stunt on his show, “Jimmy Kimmel Live”: Swedish-based marketing and advertising agency Åkestam Holst came up with the stunt, and an executive told Adweek that consumers don’t have to bring the ad into Ikea to take advantage of the offer.

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How to connect your content to an evolving consumer

PR Daily

Cision’s State of the Media 2016 Report launched earlier this month, and it gives a striking picture of today’s current media landscape. Popular media has become almost unrecognizable from what it was 10-15 years ago, and it’s fascinating to see just how far marketers have come.

Taking Your Brand From a ‘Want’ to a ‘Need’ in 3 Steps

Cision

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs.

Study: 64 percent of consumers purchase after watching a video online

PR Daily

A majority of consumers (64 percent) admit making a purchase after watching a Facebook video in the last month. More than half of consumers (60 percent) watch a branded video on Facebook every day. It’s becoming harder to cut through it and make an impact on consumers’ behavior.

Report: 55 percent of consumers complain on social media to see results

PR Daily

When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. Some consumers even take to online channels first. The survey found that 81 percent of consumers believe that social media has made organizations more accountable.

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How marketers can reach consumers online

PR Daily

consumers: These people stick with face-to-face purchasing. consumers: They regard social media as a separate place that they access from their home or work computers. consumers: These consumers go online wherever and whenever they feel like it.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Study: Consumers favor magazine ads over video

PR Daily

Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” Consumers pay attention to brand characteristics.

5 ways to create extraordinary consumer experiences on LinkedIn

PR Daily

In a time when consumer attention is the ultimate commodity, maximizing each social media channel to create memorable experiences has become a powerful strategy.

Consumers defend Old Navy’s tweet amid racist comments

PR Daily

For brand managers, the sound of silence might be the most effective noise of all. Old Navy has recently made headlines for a tweet it sent out on April 29: Oh, happy day! Our #ThankYouEvent is finally here. Take 30% off your entire purchase: https://t.co/nGQ9Pji1pN

Consumers request almond milk; Starbucks execs oblige

PR Daily

Starbucks fans who eschew dairy will have a new option at the coffee chain: Almond milk. Next month, the coffee giant will introduce the option of almond milk, an idea that originated from the company’s My Starbucks Idea site, a post on its website states.

3 ways brand managers can interact with consumers online

PR Daily

Customer service is a crucial element of social media efforts. It’s also important for brand managers to remember that social media isn’t just an extension of your customer service team.

Consumers attack Dolce & Gabbana over 'slave sandal'

PR Daily

Dolce & Gabbana has changed the name of one of its products after the fashion world lashed out in offense. The fashion house named a pair of $2,400 footwear the “slave sandal,” and it didn’t take long for folks on Twitter to call the brand “insensitive”—among other things.

How to use consumer insight to hone content marketing efforts

PR Daily

For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it.

Poll: Consumers more likely to buy from brands they follow online

PR Daily

Still, many PR and marketing managers struggle with just how to spend their time crafting and publishing content online—and what will best engage consumers of all ages. 1 as most consumers’ preferred social network. percent of millennial consumers—along with 50.4

What Multi-device Consumers Mean for PR Professionals

TrendKite

This rise of the multi-device consumer presents both opportunities and challenges for PR professionals and agencies. According to Cisco, there are already more mobile devices on earth than people.

Account Supervisor, Consumer Promo Expertise - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Consumers, brands respond to Burger King's Halloween sandwich

PR Daily

Many consumers have responded negatively, but it should be noted that not everyone was distraught by the change the Halloween burger brings: Yo @BurgerKing your Halloween Whopper turned my poop SUUUUPER green!

Should a brand take a stand on sensitive topics?

HMA Public Relations

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. Featured PR Observations and Preferences Brand Influence Brand Relationship brands Consumers Larry Embley Political Discussions Sprout Socia

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