4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

Burberry Burns Overstock, Riles Consumers

Ron Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Consumer PR Crises That Spun Out of Control

Ron Torossian

In many cases, a PR crisis happens as a result of something someone already said or did, but there are times when the consumer public can watch a PR catastrophe happen in real time, experiencing the chaos as one bad decision leads to a situation spinning out of control.

Social video influences consumers most—how are communicators responding?

Agility PR Solutions

Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. The post Social video influences consumers most—how are communicators responding?

Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I The post Consumers now expect brands to respond to social media comments within hours appeared first on Agility PR Solutions.

Harry’s Razors: Brilliant Consumer PR

Ron Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Why PR is so Important for Consumer Electronics

5W PR

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business.

Consumers revisit company websites when they find quality content

Agility PR Solutions

PR pros and communicators have long known that “content is king,” but a new survey from B2B research and reviews firm Clutch reveals that consumers also agree. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.

For transparency-starved consumers, the future belongs to honest products

Agility PR Solutions

An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves. The post For transparency-starved consumers, the future belongs to honest products appeared first on Agility PR Solutions.

How Gen Z is changing how we consume content

NewsWhip

The post How Gen Z is changing how we consume content appeared first on NewsWhip. This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

How To Woo Consumers: 7 PR Tips For Brands

ImPRessions - Crenshaw Communications

Can public relations help consumers fall in love with a brand? Make consumers love your brand. The best brands have distinct profiles distinguishable through messaging, graphic identity and even spokespeople – each meant to connect with a certain kind of consumer.

Infographic: How mobile consumers use voice search

PR Daily

Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page.

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Analyzing focus groups—are they still essential for consumer research?

Agility PR Solutions

In 1937, on the campus of Princeton University, a small group—the Office of Radio Research (ORR)—formed with a novel mission: to study the impact of media and communication on consumers. It was the intersection of two fledgling disciplines: social science and consumer research.

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Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

The post Consumers are pushing brands to deliver on innovation and ethical responsibility appeared first on Agility PR Solutions.

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Consumers remain loyal to brands that speak out—even if they don’t agree

Agility PR Solutions

In a new report, PR and reputation management firm FleishmanHillard examines consumer sentiment and […]. The post Consumers remain loyal to brands that speak out—even if they don’t agree appeared first on Agility PR Solutions.

Ad trends—brand budgets are misaligned with consumer behaviors

Agility PR Solutions

brands are struggling to keep pace with where and how consumers browse and purchase online, according to new research by ClickZ, in partnership with search and social media marketing firm Catalyst. E-commerce marketers at U.S.

Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with research firm PSB, to determine prevailing perceptions about the future of technology. The post Consumers see a world of contradictions in emerging technologies appeared first on Agility PR Solutions.

How brand managers are encouraging consumers to vote

PR Daily

On social media, hashtags such as #GOTV and #Elections2018 are helping consumers find election-themed offers. Would a free cookie persuade you to vote in the 2018 midterm elections? Many brand managers are going online to excite people to exercise their franchise and cast a vote.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

Consumer confidence to fuel holiday spending surge—and marketing showdown

Agility PR Solutions

The post Consumer confidence to fuel holiday spending surge—and marketing showdown appeared first on Agility PR Solutions.

New research reveals consumers have mixed views on social commerce

Agility PR Solutions

The post New research reveals consumers have mixed views on social commerce appeared first on Agility PR Solutions.

Consumer shifts require organizations to make better connections

PR Daily

As consumer tastes and habits shift, so, too, must product marketing, if companies wish to keep moving products. There are other brands on the shelf, both big names and store brands, but Smucker’s jumps right out at you, both in quantity and consumer familiarity.

Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers.

Half of all consumers skeptical about brand promises—and demand proof

Agility PR Solutions

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises.

Study: What content do industry leaders consume?

PR Daily

Fifty-five percent report consuming content from emails daily, and 52 percent report relying daily on traditional media such as newspapers. Your content is only as important as the person who reads it.

Consumers want brands to respond to online reviews—here’s how it improves CX

Agility PR Solutions

While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. The post Consumers want brands to respond to online reviews—here’s how it improves CX appeared first on Agility PR Solutions.

Are consumers living in a “political brand bubble?” Quiz yourself

Agility PR Solutions

The post Are consumers living in a “political brand bubble?” Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. So far, the ad campaign has led to higher sales and company stock price, despite many pundits’ predictions of a negative backlash.

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

The post In the age of AI, consumers want brands to understand their emotions—here’s how appeared first on Agility PR Solutions. Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

U.S. consumers abandon brands after breaches—but still share their data

Agility PR Solutions

A new global survey from identity security firm Ping Identity reveals what consumers expect from brands when it comes to the safekeeping of personal information—and that many are making drastic changes to the ways they interact with companies and secure their own personal data following a breach.

Report: Affluent consumer habits, demographics and splurges

PR Daily

The assumption that wealthy consumers lead lives filled with frivolous, frequent spending sprees is often inaccurate. However, affluent consumers are less likely than non-affluent consumers to head right to the clearance rack when entering a store.

Communications, the evolving consumer, and the new definition of retail

Agility PR Solutions

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.

Most consumers choose one company over another based on mobile experiences

Agility PR Solutions

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer.

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4 tips to make your company more appealing to consumers

Agility PR Solutions

This means streamlining your daily operations and creating an attractive brand, which will make consumers want to buy from your business and will encourage talented professionals to work for you.

New report reveals the most relevant brands in consumers’ lives

Agility PR Solutions

New research from global consultancy Prophet reveals the rankings of the most relevant brands in consumers’ lives today. The post New report reveals the most relevant brands in consumers’ lives appeared first on Agility PR Solutions.

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better.