Consumer-Driven Marketing Tips

Ronn Torossian

According to research, companies that focus on their consumers and customer experiences are a lot more profitable compared to those that don’t. […]. The post Consumer-Driven Marketing Tips appeared first on.

Creating Content that Customers want to Consume

Ronn Torossian

Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

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Meet the 2030 Consumer

5W PR

Analytics software firm SAS partnered with Futurum Research in May 2019 to survey more than 4,000 consumers, tech professionals, and marketers. These findings validate and strengthen studies during the pandemic that an increasing number of consumers depend on digital devices.

4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). Consumer control: Customers are no longer content to be rapt audiences. Consistently positive experiences will persuade even the most doubtful consumer that you can be trusted. PTE consumers have high standards.

Unique Ways PR Pros Can (and Should) Consume News

ImPRessions - Crenshaw Communications

Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. What are some ways you consume the news that others may not know about? PR specialists must eat, sleep and breathe news.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.

Consumer Public Relations Trends: Consumer PR in 2020

5W PR

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores. Consumer PR Public Relations

Consumers want more choices in ways they interact with brands

Agility PR Solutions

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

The effects of consumer behavior on marketing and business operations

Agility PR Solutions

The post The effects of consumer behavior on marketing and business operations appeared first on Agility PR Solutions. One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer.

#TipForTuesday – Continue Communicating to Consumers

HMA Public Relations

People are eager to get back to shopping at brick and mortar locations. So what does this mean for brands with a large in-person presence? Learn more! PR Observations and Preferences brick and mortar

Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses.

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Consumer Evolution Due to Pandemics

5W PR

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer.

Half of consumers feel unseen by the brands they interact with—how marketers must adapt

Agility PR Solutions

Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience.

The Consumer PR of First Impressions

Ronn Torossian

The post The Consumer PR of First Impressions appeared first on 5WPR CEO Ronn Torossian Founder's Blog. This past week, tens of millions of Americans rose before the sun and commenced the annual bacchanal of deal-seeking known as Black Friday. While the sale day itself has been extended, creeping further and further into Thanksgiving Thursday, and with Cyber Monday starting a week earlier and Small Business Saturday surging, there has been a […].

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

But those efforts do not always sit well with the consumer public, and that can create some PR tension for the brand, especially if it mishandles the messaging related to the issue. The post Burberry Burns Overstock, Riles Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

Why co-branding partnerships are encouraged by product consumers—and reasons to beware

Agility PR Solutions

consumers are attracted to co-branding initiatives within brand partnerships. The post Why co-branding partnerships are encouraged by product consumers—and reasons to beware appeared first on Agility PR Solutions. For a variety of reasons.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). Here are some of the biggest distinctions I’ve seen: Consumer-facing voices tend to be louder, energetic, more flashy and sometimes more controversial.

B2B 186

5 consumer behavior trends PR pros should know for 2021

PR Daily

As communications pros, the power of the pivot hinges on understanding our consumer. What are consumers feeling and experiencing right now, and what are they looking for, expecting from the brands they love? More than words, consumers want action.

The Biggest Consumer Trends for 2020

5W PR

As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging.

3 ways more effective marketing strategies can reconnect disloyal consumers with brands

Agility PR Solutions

The post 3 ways more effective marketing strategies can reconnect disloyal consumers with brands appeared first on Agility PR Solutions.

Brands in motion: New WE Comms study finds consumers want brands to fix our broken world

Agility PR Solutions

The post Brands in motion: New WE Comms study finds consumers want brands to fix our broken world appeared first on Agility PR Solutions.

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Selling Exclusivity: Marketing to Finicky Consumers

Ronn Torossian

The post Selling Exclusivity: Marketing to Finicky Consumers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Everyone likes to feel as if they are a part of something. Whether this is a club they belong to, a circle of friends, or a special promotion they’re invited to, the feeling of exclusivity, of belonging to the “club” is a feeling brands often capitalized on. This is a great maneuver, particularly if […].

Should your brand reward vaccinated consumers with giveaways?

PR Daily

Krispy Kreme made waves earlier this year when it promised a free doughnut to consumers who could show proof of having received the COVID-19 vaccine. But do all these giveaways do anything for vaccine adoption or help consumers feel better about their favorite brands?

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Reporters cover the consumer tech beat from many angles – software, hardware, strictly product reviews or company profiles. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes. Crenshaw Communications PR Fish Bowl consumer tech PR P

5 brands that struggle to connect with millennial consumers

PR Daily

Here are five of the biggest names that have fallen out of favor with modern consumers: 1. The brand that was almost ubiquitous when it came to mall-fashion lingerie is all but gone from the consumer consciousness after a few disastrous sales years and a major shift in consumer attitude.

Why brands must focus on their relationship to consumers’ needs

PR Daily

For organizations eager to build a bond with consumers—and reap the wonderful rewards that spring from establishing genuine connections—it’s going to take a heavy investment in integrated communications. And now how they intersect in one holistic consumer-facing channel.”.

3 ways brands can support consumers’ mental well-being

PR Daily

We are now, as marketers, all in the service industry when it comes to what we deliver to consumers via our marketing and media tactics. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches

Agility PR Solutions

Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. The post Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches appeared first on Agility PR Solutions.

Consumers want more than rewards from brands—5 personas that have emerged in 2021

Agility PR Solutions

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumers make immediate purchases after seeing diverse ads

Agility PR Solutions

Brands that invest in diverse, inclusive, and socially conscious marketing strategies are able to build stronger relationships with their consumer base, starting at the point of purchase, according to a new survey from design, marketing, and development firm directory Top Design Firms.

How designer brands are targeting new consumers

NewsWhip

We conducted a search on how designer brands have been targeting new consumers by partnering with more affordable fashion stores, and how those partnerships have been covered in the media. . The post How designer brands are targeting new consumers appeared first on Newswhip.

Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company

Agility PR Solutions

Modern (largely unexcited) consumers seem to think so. The post Brand opportunities to delight: Just 14% of consumers expect to be wowed by a company appeared first on Agility PR Solutions. Are brands today all work and no play?

With Delta variant on the rise, consumer confidence is waning—again

Agility PR Solutions

Consumers became hopeful again over the summer as the vaccinations increased and started to contain the spread of COVID, but that hope has once again diminished. The post With Delta variant on the rise, consumer confidence is waning—again appeared first on Agility PR Solutions.

4 consumer behavior trends PR pros should know for 2021

Agility PR Solutions

The post 4 consumer behavior trends PR pros should know for 2021 appeared first on Agility PR Solutions. The pandemic has shaken things up in all the industry.

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Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Building Consumer Loyalty Through Brand Transparency

Ronn Torossian

The post Building Consumer Loyalty Through Brand Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Recently, Facebook quietly unrolled a new feature called “page integrity”. This allows users to see recent activity, updates, and modifications to a business page. In an era in which privacy is everything and the integrity of businesses is often called into question, transparency is a very important attribute. Transparency is tricky, too.

Media Moves at Consumer Reports, Elite Daily & A.V. Club, MSNBC Announces Daytime Program Shakeup

Cision

Angela Lashbrook joins Consumer Reports, Lara Walsh promoted at Elite Daily, and more. Media Blog

How do you consume your news?

HMA Public Relations

There are many different outlets from which to consume your news. The post How do you consume your news? How do you go about choosing an outlet? Read more from Abbie. appeared first on HMA Public Relations. Featured

Consumers want personalized, omnichannel CX—how should brands use data to deliver?

Agility PR Solutions

Despite the mountain of data companies can access about their customers these days, brands are still trying to figure out consumers’ expectations of how they should use that data to improve the customer experience.