4 Ways to Win Over Skeptical Consumers

Cision

A little patriotic music, a glimpse of the American dream, maybe some cute kittens or little kids — it didn’t take much more to convince consumers that you deserved their money. No one was safe from consumer skepticism as we entered the post-trust era (PTE). We live in a cynical time.

PR Strategies For Consumer Tech Press

ImPRessions - Crenshaw Communications

While we all don’t have such sexy new product announcements, the consumer tech PR space is full of other great news of interest to relevant journalists and bloggers. Conversely, blind pitching to anyone with a CE or consumer tech title in their byline will likely end up in the deletes.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Harry’s Razors: Brilliant Consumer PR

Ron Torossian

Harry’s continues to gain traction, while building consumer PR steam for many different reasons, and the company … READ MORE ». The post Harry’s Razors: Brilliant Consumer PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Men hate buying razors. They are expensive – increasingly so – and inconvenient. But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use.

Exploring the Differences between Consumer PR and B2B PR

Shift Communications

If you’ve worked with or for a PR agency, chances are you understand the difference between consumer PR and B2B PR. Therefore, my take on consumer PR is colored by past experiences and recent conversations with my very talented SHIFT consumer colleagues.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. That’s because most of them can’t compare brands, prices and reviews among different providers — the most important feature to many consumers.

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How branded content counters consumer skepticism

PR Daily

For better or worse, consumers are in charge of their media choices. According to findings from a CMO Council study , 99 percent of consumers would curtail or terminate relationships with companies that failed to earn their trust.

U.S. consumers becoming more open to sharing data—is it wise?

Agility PR Solutions

consumers are becoming more open to engaging in data exchanges in return for better offers and services. The joint study, Data Privacy: What the Consumer Really Thinks, […]. consumers becoming more open to sharing data—is it wise?

2018 Predictions: Consumer PR Edition

Shift Communications

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. It’s hard to believe that 2017 has come and gone.

6 Ways to Connect With Consumers Using Periscope

Cision

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1.

Work Hack: Gathering Consumer Insights

Shift Communications

How can you fine-tune your own consumer insights? Maybe you assume all consumers feel strongly about a topic, but you haven’t spent the time reading their comment threads in blogs. There’s no way to reach your consumers if you don’t understand them. The same goes for consumers.

Periscope breaks down barriers with younger consumers

PR Daily

Marketers often seek fresh ways to interact with consumers using social media. When you’re attempting to navigate the depths of cyberspace—and engage with younger consumers—is there a way to ensure meaningful interaction?

Brands, Here’s How to Captivate Consumers in the Age of Distraction

Cision

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. The implication, of course, is that consumers are less likely to absorb the marketing messages we’re deploying. Investigating this further may bolster your own pursuit to capture and hold consumers’ attention spans.

Report: Black consumers wield significant influence

PR Daily

When considering consumer needs, PR and marketing pros should seek to embrace diversity. revealed that minorities, particularly African Americans, have a big effect on consumer markets—and brand managers would be wise to pay attention. million—came from multicultural consumers.

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights

Shift Communications

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness!

Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Find a cause that engages employees and consumers.

7 Types of Influencers That Impact Today’s Consumer

Beyond PR

Recently, Cision’s 2017 Global Comms Report: Challenges and Trends looked at the different types of influencers that marketing professionals work with in order to reach consumers. Everyday Consumers Have a Lot of Impact.

Wendy’s dishes snark, endears consumers

PR Daily

The tactic is working—millennial consumers are eneared to the company’s snarky style. If you mess with Wendy’s on social media, be forewarned—you might get burned.

Barilla sponsored ‘study’ fools consumers

PR Daily

Is pasta good for you? In the worlds of health and marketing, it depends whom you ask.

How content marketing should follow customers along consumer journey

PR Daily

to learn how your content can be used to attract, nurture and engage an audience and guide them through their consumer journeys to your brand. For how widespread its use is, the practice of content marketing. continues to challenge brands in more ways than one.

New eBook: Audience Insight in the age of Google

The Resolution Blog

Buy eBook ‘ Consumer Insight in the age of Google’ NOW New eBook: Audience Insight in the age of Google was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Physicians back sunscreens despite some consumer backlash

PR Daily

With Canadian authorities announcing an investigation into sunscreen products made by Banana Boat after over 100 consumer complaints, consumers are doubting whether sunscreen really helps at all. To use sunscreen, or not to use sunscreen? Doctors say it shouldn’t be a question.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

It wasn’t so long ago that brands would encourage consumers to “like” their pages in exchange for coupons, deals and other perks. According to Elamawy, “This is going to create more challenges for brands, but for users and consumers, the experience will be better.

Tesla CEO takes to Twitter to counter Consumer Reports review

PR Daily

Musk’s tweets came after Consumer Reports published a review of Tesla’s Model 3, refusing to give the vehicle a recommendation. Consumer Reports’ autos team lead, Patrick Olsen, wrote : … In Consumer Reports’ tests, we found plenty to like about the luxury compact sedan.

How video can turn consumers into advocates

PR Daily

Before consumers buy from a brand, they often want to read a review or watch a testimonial. Relating to consumers on a human level is memorable. Where’s the first place consumers go before making a purchasing decision? Though the public’s perception of a successful promotional video might forever be linked to ShamWow, OxyClean or the Magic Bullet, marketers at VidYard say there’s a potentially better way to visually promote your brand.

Dove apologizes after consumers slam ad for being racist

PR Daily

Other consumers pointed out that Dove also faced similar criticism for a past marketing effort. Dove recently scrambled after many called a recent marketing effort “tone deaf.”.

CSR poll: Consumers prefer brands that support their ideals

PR Daily

Not only do consumers expect the companies they patronize to have a social conscience, they’re expecting businesses to be at the vanguard in solving pressing societal problems. Corporate social responsibility has become a necessity for organizations of all sizes.

4 ways marketers can attract new consumers

PR Daily

This younger generation of consumers is continuing to cause a massive shift in the market across all industries and sectors. This will help diversify your buyer personas and, consequently, your brand's ability to connect with an expanding range of consumers.

How to use consumer insight to hone content marketing efforts

PR Daily

For example, 47 percent of consumers expect web pages to load in two seconds or less. One of the best ways you can improve your content is to understand how audiences interact with it.

Study: Consumers favor magazine ads over video

PR Daily

Despite that, when it comes to consumer packaged goods, a decade’s worth of data show that magazine ads are providing brand managers’ their biggest “return on ad spending.” Consumers pay attention to brand characteristics.

Consumers request almond milk; Starbucks execs oblige

PR Daily

Starbucks fans who eschew dairy will have a new option at the coffee chain: Almond milk. Next month, the coffee giant will introduce the option of almond milk, an idea that originated from the company’s My Starbucks Idea site, a post on its website states.

Inspiring the Consumer: You Can’t Do That on Television

Shift Communications

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. I can remember the first time I was afflicted by consumerism.

Chipotle hones loyalty to bring consumers back

PR Daily

Last month, consumers lined up for free burritos. It showed a net loss of $26 million in the first quarter, but perhaps this was the expected outcome after enticing consumers with free product.

Infographic: How Generations X, Y and Z consume video

PR Daily

Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.

App pays consumers for selfies—and data

PR Daily

As brands go crazy pushing selfie campaigns, a new app called Pay Your Selfie allows consumers to earn from 10 cents to $1 apiece taking photo assignments that, coincidentally, also provide companies with marketing data.

How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Even if you shoot it on your phone, it’s still more time- and resource-consuming to produce a 30-second video than it is to bang out a 750-word byline or blog post.

Study: Consumers remain distrustful of sponsored content

PR Daily

Despite the growth of brand-sponsored content, consumers are slow to embrace such articles. However, consumers are still wary of native advertising, according to a recent report. So, more consumers are reading sponsored content, but many remain distrustful of it.

Consumers attack Dolce & Gabbana over 'slave sandal'

PR Daily

Dolce & Gabbana has changed the name of one of its products after the fashion world lashed out in offense. The fashion house named a pair of $2,400 footwear the “slave sandal,” and it didn’t take long for folks on Twitter to call the brand “insensitive”—among other things.

Captivate Consumers in the Age of Distraction: Ideas for Brands

Beyond PR

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Consumers, too, love to be pleasantly surprised.