Sun.Apr 21, 2024

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5 tips for setting media relations KPIs to support brand campaigns

Agility PR Solutions

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals. Key performance indicators (KPIs) serve as the compass, guiding the effectiveness of media relations efforts.

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How PR pros are using text replacement tools to save time

Axia PR

Streamline the pitching process and other workflows with smarter tools. In the fast-paced world of public relations, every second counts. Finding ways to maximize efficiency while maintaining high-quality work is essential, which is why text replacement has emerged as an invaluable time-saving tool for PR pros pitching media.

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Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical

Agility PR Solutions

Like the rest of the business world, marketing and PR leaders have been busily attempting to get AI incorporated into their operations so they can enjoy the productivity benefits that the tech has been dangling before them. But in this fast-moving effort, many are realizing that AI implementation is just the beginning of the problem […] The post Comms pros speak out on AI’s biggest challenges, saying the greatest obstacles to comms digitalization are human, not technical appeared first on

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How to Maximize Your Company’s Initial Credibility Through Press Releases

PR Fuel

In the competitive landscape of modern business, making a strong first impression is essential. A Nielsen study found that 59% of U.S. consumers preferred buying products from brands they’re more familiar with, even if they’re more. Read More The post How to Maximize Your Company’s Initial Credibility Through Press Releases appeared first on eReleases.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Web accessibility lawsuits pose threat to UK e-commerce—6 mistakes and solutions here

Agility PR Solutions

For UK e-commerce companies, ignoring website accessibility is an increasingly costly gamble. Even if you can merely ship or sell products into the United States, you could be on the hook for expensive legal action under the Americans with Disabilities Act (ADA). Recent data shows that web accessibility lawsuits are skyrocketing, with 414 federal ADA […] The post Web accessibility lawsuits pose threat to UK e-commerce—6 mistakes and solutions here appeared first on Agility PR Solutions.

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