Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim.

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature.

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. Almost everything could benefit from increased transparency.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

4 PR tips to help improve your company’s website

Agility PR Solutions

The post 4 PR tips to help improve your company’s website appeared first on Agility PR Solutions. A business today relies on its branding in order to be successful, and a brand requires good public relations to achieve awareness, authority, authenticity, and trust from consumers.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Brands are not built on what companies say about themselves, they are built on what others say about those companies.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. The post How to Tailor a Content Marketing Strategy By Company Size appeared first on Contently. Strategy content marketing company size content marketing strategy

Employees split on whether companies should take a political stand

PR Daily

Whether or not your employee wants your company to speak out on politics has a lot to do with their own personal political beliefs. The post Employees split on whether companies should take a political stand appeared first on PR Daily.

As Hurricane Florence hits, major companies respond with help for victims

PR Daily

The company is also offering its U-Box containers for people to store their belongings inside the storage lockers. With more than 300 miles of coastline in the path of the storm, it’s important for [companies] like U-Haul to do what they can.”.

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ronn Torossian

So, the company set some specific boundaries. The company knew there […]. The post Twitter Use Continues to Fall, Company Blames Cleanup Efforts appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Is marketing getting short shrift in company budgeting?

Agility PR Solutions

percent of overall company revenue in 2018 to 10.5 The post Is marketing getting short shrift in company budgeting? Marketing budgets have shifted downwards, dropping from 11.2 percent in 2019, according to a survey of chief marketing officers by Gartner.

As data breaches rise, cybersecurity companies can seize the moment

PR Daily

There’s never been a greater demand for security services than today, and companies providing those services have to market themselves in a digital world. The post As data breaches rise, cybersecurity companies can seize the moment appeared first on PR Daily.

How a great company culture can bolster your public image

PR Daily

Company culture affects almost every department in your business. Because it is the PR department’s main duty is to keep the company image pristine, communicators get lots of feedback from external sources who often ask difficult questions regarding company strategies and policies.

How to Lead the Rebrand of a Global Company

Cision

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.

3 ways video can transform your company’s PR strategy

Agility PR Solutions

The post 3 ways video can transform your company’s PR strategy appeared first on Agility PR Solutions. Who doesn’t love a good video?

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.

The secrets of getting your company featured on a podcast

Agility PR Solutions

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in “Bloomberg Businessweek?” The post The secrets of getting your company featured on a podcast appeared first on Agility PR Solutions.

Company culture: How it influences future business

Axia PR

Your company’s culture is what defines your organization. It sets the tone for how your employees work and how the public views your company. Your company’s culture can determine whether a potential customer chooses you over your competitors.

How social media marketing changes the game for food companies

NewsWhip

The post How social media marketing changes the game for food companies appeared first on NewsWhip. […]. Brands Communications & PR

The Holidays and Company Morale

Reputation Us

The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations

5 comms-focused tips for improving company culture

Agility PR Solutions

Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs.

Why Your Company and Website Need to be Responsive

Ronn Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

Can Every Company Be A Media Company?

Presspage

Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world.

3 ways for companies to defend their reputations online

Agility PR Solutions

There was a time when, as long as your company didn’t make a huge mistake, you wouldn’t […]. The post 3 ways for companies to defend their reputations online appeared first on Agility PR Solutions.

Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Embracing Company Culture and Values

Shift Communications

The post Embracing Company Culture and Values appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me.

Corpcomms—and communicators—increasingly taking center stage at top companies

Agility PR Solutions

The post Corpcomms—and communicators—increasingly taking center stage at top companies appeared first on Agility PR Solutions. Public Relations profession

Four Ways Technology Affects How Companies do PR

Ronn Torossian

With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Top 10 PR Tips for Companies With Established Brands

Critical Mention

For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. Nonetheless, you have to make sure you do not overshare your company-specific content.

Dissecting Publicity’s Impact on Pharma Companies

Cision

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

Marketing Minute 1: Creating your company’s XYZ statement

Maine PR Maven

The post Marketing Minute 1: Creating your company’s XYZ statement appeared first on | The PR Maven. The PR Maven’s first marketing minute is all about being able to clearly and concisely articulate what you do, who you do it for, and how it benefits them.

5 tips to enhance your company culture

PR Daily

At the heart of every successful company is a booming, beaming company culture. That’s a perfect time to check your agency’s pulse, make sure your company culture is on track, and weigh whether your engagement strategies are working.

Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

The post Media relations mentoring—6 strong pitching practices for B2B companies appeared first on Agility PR Solutions. Reporters today are under more pressure than ever.

Company Bites Journalists…Again

Sword and the Script

It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. Those links contain stories – or the re-purposing of stories – largely about the company’s outrageous antics. Dog bites man becomes company bites journalists.