Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 216

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Maxim Behar for Capital: The priceless lessons of the incredible 2020

Maxim Behar

speaks to Capital magazine about the many successful projects and impressive achievements accomplished by his company in 04.02.2021 Maxim Behar, Founder and CEO of M3 Communications Group, Inc.,

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

The post Company News…Check Out Our New Look! After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey.

B2B 100

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Performance Rules, but Perception is Everything: How to Know What Investors Truly Think About Your Company | Business Wire Blog

Business Wire

Wouldn’t it be nice if we could use perception filters to influence how investors and financial analysts think about public companies? I am sure many management teams would love to use something like a perception filter to ensure that only positive things are said about their companies.

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

Social listening guide for outsourcing companies

Awario

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

Maxim Behar for Eurocom TV: "Only artificial intelligence can defeat trolls on social media"

Maxim Behar

02.2021 Maxim Behar, Founder and CEO of the leading PR company M3 Communications Group, Inc., spoke to Eurocom TV with Slav Mehandzhiyski on trolling, bots and how to recognize

How To 130

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

How to build empathy into your company culture

PR Daily

The post How to build empathy into your company culture appeared first on PR Daily. Learn firsthand from Nationwide, Allstate, Cisco and others on how they infuse their culture with empathy—and the business results doing so creates.

How PR can help your family business compete with larger companies

Agility PR Solutions

The post How PR can help your family business compete with larger companies appeared first on Agility PR Solutions.

What does ‘back to work’ look like for your company?

PR Daily

Company leaders are scrambling to determine what “back to work” looks like for their business, corporate culture and people. It’s a job-seeker’s market now, and flexibility has become table stakes for companies eager to attract and retain top talent.

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. The post Crypto Coin Companies Should Consider More Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Almost everything could benefit from increased transparency.

How to protect your company—and reputation—against malicious disinformation

PR Daily

It’s no exaggeration to say that one accusation can bring a company down. How does that affect the stance your company should take? Download your free guide today to protect your company’s future.

What is your company’s ‘Bridgerton’?

PR Daily

and revealed they had been turned down for an apartment because of their gender identity, the company’s founder and principal, Kim Bode, decided to act. “It At the time, Maglio pledged to hire the company’s first executive director of diversity, equity and inclusion.

How to make your company anniversary newsworthy

Axia PR

One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone. It’s time to put the public back into public relations.

How companies can build trust with employees amid ongoing turmoil

PR Daily

Here’s what she had to say: Ragan: What specific ways can companies and communicators build meaningful trust in 2021 and beyond? While this may feel like uncharted territory for many companies, the good news is they have the benefit of public trust.

Why we're becoming a fully distributed company

Muck Rack

Why we're becoming a fully distributed company

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Companies weigh in on wearing masks

PR Daily

Wouldn’t leading with purpose and values also require a company to take the lead on adopting mask use? CNN continued : “Our ambassadors will receive special training to help make the process as smooth as possible for customers,” the company said.

Consumers want companies publicly committed to green practices

Agility PR Solutions

While most Americans have never heard of the term “ESG,” but according to a recent survey from multi-national manufacturing and service companies network SK Group, the majority of U.S.

U.S. Companies Lag Europeans on ESG Reporting

Bianchi Biz Blog

companies, who lag behind their European counterparts, leaves big blind spots for investors. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia.

Working for a company whose values don’t align with yours? Here’s what to do

Muck Rack

Working for a company whose values don’t align with yours? Here’s what to do

Relationships are never easy, even for companies.

Axia PR

Relationships are never easy, even for companies. Media partners are the backbone for getting the positive news coverage your company needs. This can potentially hurt your company, so how do you tackle it?

Mistakes Companies Make with Their PR

Axia PR

Building a strong, positive reputation for your company is important and takes time. Surprisingly, most companies don’t know how to manage their PR, so they make mistakes, which leads to a weak or negative reputation. That’s what you and your company want to avoid.

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Oates left the company six months after sending the letter.

Why and how companies are turning to brand journalism

PR Daily

You also have a community of customers and partners whose voices your company wants to magnify. As those editorial doors close, similar roles at non-media companies are opening up, with Axios declaring “editor in chief” the job of the future.

Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

In surveys of more than 10,000 consumers in the United States, the United Kingdom, Germany, China and Brazil, less than half (45 percent) of respondents said they’re willing to let companies collect their personal information in exchange for more convenience.

Is your company prepared to talk about hate speech?

PR Daily

Companies cannot program their personal behavior or regulate their speech, nor should employers try to constantly police it. With this renewed focus on racial matters, now is a good time to revisit your company’s values, policies and diversity initiatives. Revisit your company’s values.

4 fundamental ways to improve PR in your company

Agility PR Solutions

The strategies that a company uses to relate to the public are vital to its success. They also say a lot about the company itself. The post 4 fundamental ways to improve PR in your company appeared first on Agility PR Solutions.

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. In Company B’s case, it appears they may have focused on cost, not value or opportunity.