Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

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Boosting Company Credibility with Social Proof

Ronn Torossian

The post Boosting Company Credibility with Social Proof appeared first on. Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof.

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Traditional IPO and SPAC Communications: Considerations for Companies Going Public | Business Wire Blog

Business Wire

Matt Rubel : Chairman, Executive Board of MidOcean portfolio company, KidKraft, and Presidential Appointee to the House Advisory Council on Trade Policy Negotiation. 2021 proved to be one of the best initial public offering (IPO) markets ever.

PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

Maxim Behar for Capital: The priceless lessons of the incredible 2020

Maxim Behar

speaks to Capital magazine about the many successful projects and impressive achievements accomplished by his company in 04.02.2021 Maxim Behar, Founder and CEO of M3 Communications Group, Inc.,

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

How companies can bolster employees’ psychological safety

PR Daily

The post How companies can bolster employees’ psychological safety appeared first on PR Daily. Read on to learn how to create an open, empathetic and understanding climate that values feedback and assures employees that they can safely ask questions, make mistakes or take risks.

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

The post Company News…Check Out Our New Look! After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

5 comms resources for business owners to grow their companies

Agility PR Solutions

Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. The post 5 comms resources for business owners to grow their companies appeared first on Agility PR Solutions.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

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Survey: Company leaders divided on who should oversee internal comms

PR Daily

The responsibility of employee messaging often falls to different positions at many companies. The post Survey: Company leaders divided on who should oversee internal comms appeared first on PR Daily.

What is your company’s ‘Bridgerton’?

PR Daily

and revealed they had been turned down for an apartment because of their gender identity, the company’s founder and principal, Kim Bode, decided to act. “It At the time, Maglio pledged to hire the company’s first executive director of diversity, equity and inclusion.

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

3 steps to easy promotional efforts for small companies

Agility PR Solutions

Plenty of business owners, when they first establish their companies, tend to think they don’t need any type of promotional efforts and assume they can rely on word-of-mouth marketing. However, for brand new companies, word-of-mouth marketing isn’t enough to get the ball rolling.

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Report: Key factors that are tarnishing tech companies’ reputations

PR Daily

As the pandemic forces Americans through a massive shift in technology use and adoption, tech companies might have plenty of reasons to be excited about the future. However, a new report from Ketchum calls into question the market’s confidence in tech companies.

SaaS marketing: 5 brilliant examples from tech companies

Awario

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey.

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Maintaining your company’s reputation

Axia PR

As much as you believe your company won’t be affected by negative articles and reviews ranking in an online search, at some point, it will happen – and it can have a serious impact on your company. Handling that first negative online article.

60% of CEOs say that defining the voice of the company is their responsibility

PR Daily

When it comes to defining the voice, message and mission of the company—intrinsic work for the communications function—many CEOs report that the work is their responsibility. The post 60% of CEOs say that defining the voice of the company is their responsibility appeared first on PR Daily.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

4 reasons your company needs a communications audit

PR Daily

What is a communications audit and why does your company need one? We aim to identify which communications engage, educate and unite employees the most, and which vehicles or messages a company should discontinue. Why should companies conduct an employee comms audit now?

What does ‘back to work’ look like for your company?

PR Daily

Company leaders are scrambling to determine what “back to work” looks like for their business, corporate culture and people. It’s a job-seeker’s market now, and flexibility has become table stakes for companies eager to attract and retain top talent.

How to build empathy into your company culture

PR Daily

The post How to build empathy into your company culture appeared first on PR Daily. Learn firsthand from Nationwide, Allstate, Cisco and others on how they infuse their culture with empathy—and the business results doing so creates.

How companies can build trust with employees amid ongoing turmoil

PR Daily

Here’s what she had to say: Ragan: What specific ways can companies and communicators build meaningful trust in 2021 and beyond? While this may feel like uncharted territory for many companies, the good news is they have the benefit of public trust.

The importance of sticking with your company’s goals

Axia PR

Avoid changing your company’s goals on a whim. Goals are the cornerstone of your company’s success. A company that doesn’t have any goals, no matter how good your product or service, will be aimless.

Why we're becoming a fully distributed company

Muck Rack

Why we're becoming a fully distributed company

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. The post Crypto Coin Companies Should Consider More Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Almost everything could benefit from increased transparency.

Content creation: Half of companies outsource content, but quality is a persistent challenge

Agility PR Solutions

For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team.

Maxim Behar for Eurocom TV: "Only artificial intelligence can defeat trolls on social media"

Maxim Behar

02.2021 Maxim Behar, Founder and CEO of the leading PR company M3 Communications Group, Inc., spoke to Eurocom TV with Slav Mehandzhiyski on trolling, bots and how to recognize

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

New research affirms marketers are not focused on company goals

Agility PR Solutions

The company released the results of […]. The post New research affirms marketers are not focused on company goals appeared first on Agility PR Solutions.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Social listening guide for outsourcing companies

Awario

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

4 content marketing strategies to get top talent excited about your company

PR Daily

Consider these tactics to help share the story of what its like to work at your company and why job candidates should be willing to leave their current job to join you. companies right now, unemployment remains high, so we have lots of open opportunities and workers without jobs.