Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature.

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. Almost everything could benefit from increased transparency.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Brands are not built on what companies say about themselves, they are built on what others say about those companies.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The secrets of getting your company featured on a podcast

Agility PR Solutions

And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in “Bloomberg Businessweek?” The post The secrets of getting your company featured on a podcast appeared first on Agility PR Solutions.

How a great company culture can bolster your public image

PR Daily

Company culture affects almost every department in your business. Because it is the PR department’s main duty is to keep the company image pristine, communicators get lots of feedback from external sources who often ask difficult questions regarding company strategies and policies.

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ronn Torossian

So, the company set some specific boundaries. The company knew there […]. The post Twitter Use Continues to Fall, Company Blames Cleanup Efforts appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How to Lead the Rebrand of a Global Company

Cision

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.

10 tips to look and sound sharp in your company video

PR Daily

You’ve worked at your company for years. You help make the decisions, people look up to you, and you’re about to appear in a video on your company’s website, social media channels or maybe even on TV.

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How to Tailor a Content Marketing Strategy By Company Size

Contently - Strategy

Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. The post How to Tailor a Content Marketing Strategy By Company Size appeared first on Contently. Strategy content marketing company size content marketing strategy

As Hurricane Florence hits, major companies respond with help for victims

PR Daily

The company is also offering its U-Box containers for people to store their belongings inside the storage lockers. With more than 300 miles of coastline in the path of the storm, it’s important for [companies] like U-Haul to do what they can.”.

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.

Tech Companies Concerned About Diversity — Here’s How PR Can Help

ImPRessions - Crenshaw Communications

As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. One of the top issues tech PR people are helping clients deal with today is that of diversity.

Can Every Company Be A Media Company?

Presspage

Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world.

3 ways for companies to defend their reputations online

Agility PR Solutions

There was a time when, as long as your company didn’t make a huge mistake, you wouldn’t […]. The post 3 ways for companies to defend their reputations online appeared first on Agility PR Solutions.

Are companies playing it too safe with marketing campaigns?

Agility PR Solutions

While companies may think they’re pushing the envelope when developing new advertising and marketing campaigns, their creative teams could very well hold a different view. The post Are companies playing it too safe with marketing campaigns?

The Holidays and Company Morale

Reputation Us

The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations

Embracing Company Culture and Values

Shift Communications

The post Embracing Company Culture and Values appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me.

Why Your Company and Website Need to be Responsive

Ronn Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

Five B2B Companies Killing it on Instagram

Barokas

Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. Most of the company’s feed features a different version of MailChimp’s monkey mascot.

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Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 tips to enhance your company culture

PR Daily

At the heart of every successful company is a booming, beaming company culture. That’s a perfect time to check your agency’s pulse, make sure your company culture is on track, and weigh whether your engagement strategies are working.

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

Four Ways Technology Affects How Companies do PR

Ronn Torossian

With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

The Importance of Company Culture

Solo PR Pro

As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. It is your company’s personality but also encompasses your vision, values and how you do things.

Media relations mentoring—6 strong pitching practices for B2B companies

Agility PR Solutions

The post Media relations mentoring—6 strong pitching practices for B2B companies appeared first on Agility PR Solutions. Reporters today are under more pressure than ever.

The digital achievement gap—why companies struggle to meet expectations

Agility PR Solutions

The post The digital achievement gap—why companies struggle to meet expectations appeared first on Agility PR Solutions.

Dissecting Publicity’s Impact on Pharma Companies

Cision

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.

Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

The post Bet on It: How PR Can Help Sports Betting Companies Find Acceptance appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.

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5 critical tips for improving your client’s company image

Agility PR Solutions

The importance of company image from a PR point of view cannot be overlooked. The post 5 critical tips for improving your client’s company image appeared first on Agility PR Solutions.

4 ways newsrooms shine the spotlight on company stars

PR Daily

The company developed its Mars Base Camp concept with multiple components that would be launched over several years. “In The aerospace company also has been communicating about its Lunar Habitat concept, though that project isn’t yet on contract with a customer, Hauf says.

Seven Steps to Telling Your Company’s Story

Maine PR Maven

Storytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales. A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional.

4 in 5 workers say diverse leadership increases company revenue

Agility PR Solutions

Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. The post 4 in 5 workers say diverse leadership increases company revenue appeared first on Agility PR Solutions.

10 companies with fantastic cultures

PR Daily

Having a great company culture is no longer just an option. In fact, a fantastic company culture is almost expected along with other traditional benefits. Related: The 4 Steps Needed to Instill an Entrepreneurial Mindset Into Your Company Culture.

Company Bites Journalists…Again

Sword and the Script

It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. Those links contain stories – or the re-purposing of stories – largely about the company’s outrageous antics. Dog bites man becomes company bites journalists.