The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Gerard Smith, Intern, The Hoffman Agency. MORE
Featured Public Companies Online Review Management Online Reputation ManagementInstead of fearing the online review site, use it to inspire foresight and increase profits. In some industries, the mere mention of the word Yelp is enough to cause widespread panic. MORE
When it comes to getting media coverage for your company, the question should be: What will the journalist ask, and am I prepared to give a great answer? 5 tips to ensure you give media what they really want and earn positive coverage. MORE
Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. An example of this on a larger company scale is something that we did in February with our client, T-Fal. MORE
Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news? MORE
I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink. MORE
When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . With the decline of the number of sell-side analysts over the past ten years, the majority of analysts tend to focus on larger companies. MORE
LinkedIn Company Pages are a great way to brand your business and to share key content, information and updates with targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page. MORE
The first part of this statement has the right tone, demonstrating appropriate commitment to action on behalf of the car service company and true compassion. MORE
Public relations at its best acts as the conscience of a company. Companies often go through the painstaking exercise of crafting a mission or values statement. Acting with courage, challenging the status quo and finding new ways to grow our company and each other. MORE
Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter. MORE
He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech. MORE
We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. This left the SHIFT team with the challenge of how to position the company launch as something newsworthy. MORE
Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company. MORE
Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. For B2B companies, persuasive communications requires in-depth content. MORE
We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies. MORE
That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. That’s every company who practices digital marketing screaming at the same time! MORE
Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? The challenge with a company narrative is that there are dozens of valid stories to be told. MORE
While some traditional companies, particularly in industries like banking and professional services, still embrace formal dress, the most desirable places to work these days are no longer blue collar or white collar jobs – they are no collar jobs. MORE
With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. MORE
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies. MORE
The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations MORE
Does your organization''s LinkedIn Company Page represent your brand''s culture and values? Does your organization even have a Company Page? Whether your Company Page needs a few tweaks or an overhaul, LinkedIn''s 10 Best Company Pages of 2014. MORE
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand. MORE
Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. MORE
Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience. MORE
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. MORE
With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
I’d like to share a few tips on pitching yourself to the brand, company or client of your dreams: Research. If your goal is to make yourself marketable to a brand, client or company, start by learning everything about your target, from its key messages, to its history and its people. MORE
Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest. MORE
Does PR have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. MORE
These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc. MORE
It takes a lot to make consumers hate you, but many large companies did admirably at it last year. revealed the organizations that excelled at alienation and gave several reasons companies large and small can take a hit in terms of public perception. MORE
Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Public Relations company PR PR plan MORE
Your company made it to the Inc. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Many companies don’t know where to start. Often when a company receives an award from a media outlet, other competing news outlets may not write about the recognition, especially local awards from a business journal or newspaper. We compiled a list of five ways you should promote this company award. 5 ways to promote your award. MORE
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs. MORE
Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer. MORE
What exactly are companies looking for when they hire PR pros? If you’ve sat across from a hiring manager to interview for a PR job recently, you probably know all too well how valuable it would be to know exactly what he or she thinking. MORE
As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. MORE
What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself. MORE
The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine. MORE
Company Related Topics Cision
AUGUST 22, 2017
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.
ReimaginePR
APRIL 18, 2015
He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.
Cision
AUGUST 10, 2015
Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.
Cision
APRIL 29, 2015
These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.
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Insights from expert marketing and communications pros who are doing it today
Public Relations Sydney
OCTOBER 6, 2014
Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news?
Ron Torossian
AUGUST 8, 2016
With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Shift Communications
DECEMBER 9, 2016
We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. This left the SHIFT team with the challenge of how to position the company launch as something newsworthy.
Axia PR
JUNE 2, 2017
Featured Public Companies Online Review Management Online Reputation ManagementInstead of fearing the online review site, use it to inspire foresight and increase profits. In some industries, the mere mention of the word Yelp is enough to cause widespread panic.
Communications Conversations
APRIL 24, 2017
I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.
Cision
SEPTEMBER 11, 2017
When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . With the decline of the number of sell-side analysts over the past ten years, the majority of analysts tend to focus on larger companies.
Ishmael's Corner
JULY 18, 2017
Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
Shift Communications
AUGUST 16, 2016
Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company.
5W PR
MARCH 13, 2017
The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.
PR Daily
DECEMBER 8, 2015
Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience.
Melissa Agnes
DECEMBER 8, 2014
The first part of this statement has the right tone, demonstrating appropriate commitment to action on behalf of the car service company and true compassion.
Axia PR
AUGUST 19, 2017
Your company made it to the Inc. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Many companies don’t know where to start. Often when a company receives an award from a media outlet, other competing news outlets may not write about the recognition, especially local awards from a business journal or newspaper. We compiled a list of five ways you should promote this company award. 5 ways to promote your award.
Ishmael's Corner
AUGUST 20, 2017
The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Gerard Smith, Intern, The Hoffman Agency.
Cision
FEBRUARY 11, 2016
Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer.
PR Daily
JUNE 6, 2016
I’d like to share a few tips on pitching yourself to the brand, company or client of your dreams: Research. If your goal is to make yourself marketable to a brand, client or company, start by learning everything about your target, from its key messages, to its history and its people.
The Proactive Report
MAY 4, 2015
We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies.
PR Daily
JANUARY 20, 2015
It takes a lot to make consumers hate you, but many large companies did admirably at it last year. revealed the organizations that excelled at alienation and gave several reasons companies large and small can take a hit in terms of public perception.
Shift Communications
AUGUST 23, 2016
Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Public Relations company PR PR plan
Ishmael's Corner
FEBRUARY 16, 2015
Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. For B2B companies, persuasive communications requires in-depth content.
Communications Conversations
OCTOBER 27, 2015
That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. That’s every company who practices digital marketing screaming at the same time!
AirPR
SEPTEMBER 7, 2016
As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ.
Ishmael's Corner
MARCH 18, 2015
Public relations at its best acts as the conscience of a company. Companies often go through the painstaking exercise of crafting a mission or values statement. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.
PR Daily
MARCH 16, 2015
What exactly are companies looking for when they hire PR pros? If you’ve sat across from a hiring manager to interview for a PR job recently, you probably know all too well how valuable it would be to know exactly what he or she thinking.
Cision
JUNE 13, 2017
The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.
Rock the Status Quo
JANUARY 20, 2015
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom.
PR Expanded
AUGUST 21, 2015
What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself.
PR Daily
JUNE 4, 2015
LinkedIn Company Pages are a great way to brand your business and to share key content, information and updates with targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page.
PR Daily
JANUARY 16, 2015
Does your organization''s LinkedIn Company Page represent your brand''s culture and values? Does your organization even have a Company Page? Whether your Company Page needs a few tweaks or an overhaul, LinkedIn''s 10 Best Company Pages of 2014.
Beyond PR
AUGUST 10, 2016
Does PR have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance.
Communications Conversations
NOVEMBER 12, 2014
Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies.
Axia PR
MAY 4, 2017
When it comes to getting media coverage for your company, the question should be: What will the journalist ask, and am I prepared to give a great answer? 5 tips to ensure you give media what they really want and earn positive coverage.
Return on Reputation
JUNE 19, 2015
While some traditional companies, particularly in industries like banking and professional services, still embrace formal dress, the most desirable places to work these days are no longer blue collar or white collar jobs – they are no collar jobs.
Sword and the Script
OCTOBER 21, 2014
Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest.
Beyond PR
JANUARY 3, 2017
Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? The challenge with a company narrative is that there are dozens of valid stories to be told.
LTPR
DECEMBER 19, 2014
The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations
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