Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.

Crypto Coin Companies Should Consider More Transparency

Ron Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. Almost everything could benefit from increased transparency.

Marketing & Public Relations For Cyber Currency Companies

Ron Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

How to Lead the Rebrand of a Global Company

Cision

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.

Consumers revisit company websites when they find quality content

Agility PR Solutions

According to the research, more than half of people (55 percent) are likely to research a company and its products if they value the content it produces and […]. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.

Can Every Company Be A Media Company?

Presspage

Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 ways PR can improve company culture

Agility PR Solutions

For a company to be successful today, it will need to have a strong and positive company culture. A good public relations firm can help to improve the PR of your company […]. The post 5 ways PR can improve company culture appeared first on Agility PR Solutions.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The Importance of Company Culture

Solo PR Pro

As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. It is your company’s personality but also encompasses your vision, values and how you do things.

Why Your Company and Website Need to be Responsive

Ron Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

Four Ways Technology Affects How Companies do PR

Ron Torossian

With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

3 reasons why companies of all sizes need expert publicity

Agility PR Solutions

The post 3 reasons why companies of all sizes need expert publicity appeared first on Agility PR Solutions. When Amazon ran a 90-second ad for Alexa during the 2018 Super Bowl for an estimated 81.2 million viewers, it cost approximately $14.9 million.

How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies.

5 tips to enhance your company culture

PR Daily

At the heart of every successful company is a booming, beaming company culture. That’s a perfect time to check your agency’s pulse, make sure your company culture is on track, and weigh whether your engagement strategies are working.

Dissecting Publicity’s Impact on Pharma Companies

Cision

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.

Company Bites Journalists…Again

Sword and the Script

It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. Those links contain stories – or the re-purposing of stories – largely about the company’s outrageous antics. Dog bites man becomes company bites journalists.

Five B2B Companies Killing it on Instagram

Barokas

Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. Most of the company’s feed features a different version of MailChimp’s monkey mascot.

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Seven Steps to Telling Your Company’s Story

Maine PR Maven

Storytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales. A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional.

How your company brand affects your ability to attract talent

Agility PR Solutions

Competitive compensation packages are still the main thing people consider when looking at a job, but other factors, such as company culture. The post How your company brand affects your ability to attract talent appeared first on Agility PR Solutions.

How Your CEO Can Save Your Company’s Image

Critical Mention

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis.

Companies Increasingly Punch Back at the Media

Ishmael's Corner

Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Lack of Digital Skills Hampers Company Progress

The Proactive Report

But due to budget constraints companies are not investing in digital skills training. Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. Almost half said they’d use their own time to learn these skills. Source: VMWare survey ). The survey shows that digital skills are essential for growth and success in business today.

Embracing Company Culture and Values

Shift Communications

The post Embracing Company Culture and Values appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me.

Why Every Company Needs Media Monitoring

Beyond PR

Your team should be poised to quickly identify and remediate PR issues, negative sentiment or potential pitfalls that could be brewing about your company, product or industry. Media monitoring can serve as market research analysis for campaigns or new products your company is developing.

LinkedIn Most Popular Social Media Network for Fortune 500 companies

HMA Public Relations

The post LinkedIn Most Popular Social Media Network for Fortune 500 companies appeared first on HMA Public Relations. Featured blogs Fortune 500 Fortune 500 companies LinkedIn Research social media

Most consumers choose one company over another based on mobile experiences

Agility PR Solutions

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer.

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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. New Mission For Company.

Medical Marijuana: What Pharma Companies Need to Know

Cision

Not all pharma companies have the same agenda when it comes to medical marijuana. Yet, no matter which side a company is on — supporting or opposing legalization — it will be helpful to examine not just what is being said by whom , but the where and when of online conversations.

Four Ways Technology Affects How Companies do PR

Ron Torossian

With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How Experiential Marketing Could Benefit your Company

5W PR

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. These days, consumers often interact with companies through digital media like social channels, websites, or email.

Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR

Ishmael's Corner

The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Gerard Smith, Intern, The Hoffman Agency.

4 tips to make your company more appealing to consumers

Agility PR Solutions

If you want to attract more clients and the best employees, you must promote your company in the best possible light. The post 4 tips to make your company more appealing to consumers appeared first on Agility PR Solutions.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself.

How to write a company announcement media release

Public Relations Sydney

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news?

Why Long-Tail PR Is Every Company’s Secret Weapon

AirPR

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ.

Why Companies Should Be Training All Employees to Use Social Media

Cision

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

The Holidays and Company Morale

LTPR

The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations