137 Brand Lessons From PayPal's Mistake
Flack Me
JULY 12, 7953
The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.
Company Related Topics 
Essential Roles for Every Content Marketing Team
Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
PR Tactics To Show Company Values
ImPRessions - Crenshaw Communications
MARCH 21, 2019
PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim.
PR Tips For Cybersecurity Companies
ImPRessions - Crenshaw Communications
JULY 16, 2019
We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies.
Why Your Technology Company Needs PR
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature.
Crypto Coin Companies Should Consider More Transparency
Ronn Torossian
NOVEMBER 21, 2017
Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. Almost everything could benefit from increased transparency.
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AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”
Onclusive
APRIL 9, 2019
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Brands are not built on what companies say about themselves, they are built on what others say about those companies.
Communications at Its Best Serves as the Conscience of the Company
Ishmael's Corner
MAY 13, 2018
The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
How social media marketing changes the game for food companies
NewsWhip
JULY 25, 2019
The post How social media marketing changes the game for food companies appeared first on NewsWhip. […]. Brands Communications & PR
Creating a Company Video That Actually Tells a Story
Ishmael's Corner
AUGUST 30, 2016
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
What Values-Driven Companies Really Look Like
ReimaginePR
APRIL 18, 2015
He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.
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As data breaches rise, cybersecurity companies can seize the moment
PR Daily
AUGUST 12, 2019
There’s never been a greater demand for security services than today, and companies providing those services have to market themselves in a digital world. The post As data breaches rise, cybersecurity companies can seize the moment appeared first on PR Daily.
Twitter Use Continues to Fall, Company Blames Cleanup Efforts
Ronn Torossian
NOVEMBER 5, 2018
So, the company set some specific boundaries. The company knew there […]. The post Twitter Use Continues to Fall, Company Blames Cleanup Efforts appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The secrets of getting your company featured on a podcast
Agility PR Solutions
MAY 21, 2019
And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in “Bloomberg Businessweek?” The post The secrets of getting your company featured on a podcast appeared first on Agility PR Solutions.
How to Tailor a Content Marketing Strategy By Company Size
Contently - Strategy
NOVEMBER 12, 2018
Part of the problem is that small and mid-sized companies want to compete with huge corporations out of the gate. The post How to Tailor a Content Marketing Strategy By Company Size appeared first on Contently. Strategy content marketing company size content marketing strategy
How to Lead the Rebrand of a Global Company
Cision
AUGUST 22, 2017
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.
How a great company culture can bolster your public image
PR Daily
APRIL 4, 2019
Company culture affects almost every department in your business. Because it is the PR department’s main duty is to keep the company image pristine, communicators get lots of feedback from external sources who often ask difficult questions regarding company strategies and policies.
3 ways for companies to defend their reputations online
Agility PR Solutions
MAY 23, 2019
There was a time when, as long as your company didn’t make a huge mistake, you wouldn’t […]. The post 3 ways for companies to defend their reputations online appeared first on Agility PR Solutions.
Client Spotlight: Sunshine Nut Company
ISEBOX
APRIL 13, 2016
The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.
The Holidays and Company Morale
Reputation Us
DECEMBER 19, 2014
The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations
Can Every Company Be A Media Company?
Presspage
APRIL 6, 2018
Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world.
As Hurricane Florence hits, major companies respond with help for victims
PR Daily
SEPTEMBER 14, 2018
The company is also offering its U-Box containers for people to store their belongings inside the storage lockers. With more than 300 miles of coastline in the path of the storm, it’s important for [companies] like U-Haul to do what they can.”.
When should a company rebrand?
HMA Public Relations
JULY 31, 2019
Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB […] The post When should a company rebrand? appeared first on HMA Public Relations. Featured Autumn Jarrett Dunkin’ IHOP Jamba rebrand Rebranding Uber
Why Your Company and Website Need to be Responsive
Ronn Torossian
MARCH 27, 2015
With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.
Media relations mentoring—6 strong pitching practices for B2B companies
Agility PR Solutions
MAY 9, 2019
The post Media relations mentoring—6 strong pitching practices for B2B companies appeared first on Agility PR Solutions. Reporters today are under more pressure than ever.
Embracing Company Culture and Values
Shift Communications
APRIL 18, 2018
The post Embracing Company Culture and Values appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me.
Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.
Ishmael's Corner
MAY 27, 2018
He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Five B2B Companies Killing it on Instagram
Barokas
MARCH 23, 2018
Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. Most of the company’s feed features a different version of MailChimp’s monkey mascot.
Four Ways Technology Affects How Companies do PR
Ronn Torossian
AUGUST 8, 2016
With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The Importance of Company Culture
Solo PR Pro
OCTOBER 9, 2017
As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. It is your company’s personality but also encompasses your vision, values and how you do things.
A PR pro’s guide to taking a company through an IPO
Muck Rack
SEPTEMBER 14, 2018
A PR pro’s guide to taking a company through an IPO
5 tips to enhance your company culture
PR Daily
AUGUST 28, 2018
At the heart of every successful company is a booming, beaming company culture. That’s a perfect time to check your agency’s pulse, make sure your company culture is on track, and weigh whether your engagement strategies are working.
4 unique tips for driving company sales through PR
Agility PR Solutions
JUNE 26, 2019
Sales teams sometimes forget that public relations isn’t just for stepping in when something bad happens—PR can help a company in many ways, including sales. The post 4 unique tips for driving company sales through PR appeared first on Agility PR Solutions.
Dissecting Publicity’s Impact on Pharma Companies
Cision
APRIL 29, 2015
These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.
Bet on It: How PR Can Help Sports Betting Companies Find Acceptance
Ronn Torossian
FEBRUARY 18, 2019
The post Bet on It: How PR Can Help Sports Betting Companies Find Acceptance appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.
The digital achievement gap—why companies struggle to meet expectations
Agility PR Solutions
MARCH 14, 2019
The post The digital achievement gap—why companies struggle to meet expectations appeared first on Agility PR Solutions.
Tech Companies Concerned About Diversity — Here’s How PR Can Help
ImPRessions - Crenshaw Communications
APRIL 30, 2019
As companies continue to talk about their AI, machine learning and data science capabilities, journalists are asking tougher questions about the way these technologies are built. One of the top issues tech PR people are helping clients deal with today is that of diversity.
Seven Steps to Telling Your Company’s Story
Maine PR Maven
SEPTEMBER 21, 2017
Storytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales. A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional.
New survey of biz execs finds companies may be data rich—but insight poor
Agility PR Solutions
JULY 18, 2019
New research from predictive analytics software firm Prevedere, in partnership with Microsoft, illustrates a disconnect between the plethora of data a company maintains and the forward-looking, […].
10 tips to look and sound sharp in your company video
PR Daily
JUNE 15, 2019
You’ve worked at your company for years. You help make the decisions, people look up to you, and you’re about to appear in a video on your company’s website, social media channels or maybe even on TV.
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