134 Brand Lessons From PayPal's Mistake
Flack Me
JULY 12, 7953
The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.
Company Related Topics 
Essential Roles for Every Content Marketing Team
Flack Me
MARCH 7, 2266
Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed
Client Spotlight: Sunshine Nut Company
ISEBOX
APRIL 13, 2016
The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.
Crypto Coin Companies Should Consider More Transparency
Ronn Torossian
NOVEMBER 21, 2017
Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. Almost everything could benefit from increased transparency.
Marketing & Public Relations For Cyber Currency Companies
Ronn Torossian
OCTOBER 18, 2017
That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.
Bet on It: How PR Can Help Sports Betting Companies Find Acceptance
Ronn Torossian
FEBRUARY 18, 2019
The post Bet on It: How PR Can Help Sports Betting Companies Find Acceptance appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy.
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Marketing as the Center of Knowledge to Help a Company Grow; Off Script No. 37: Cassandra Sherrill of Softgiving
Sword and the Script
FEBRUARY 19, 2019
1) What is Softgiving and what is your role with the company? CS: I’ve had the pleasure of working at a wide variety of companies-from nonprofit, government to the private sector. I’m so proud of how much we’ve accomplished as a company thus far. >>>
Twitter Use Continues to Fall, Company Blames Cleanup Efforts
Ronn Torossian
NOVEMBER 5, 2018
So, the company set some specific boundaries. The company knew there […]. The post Twitter Use Continues to Fall, Company Blames Cleanup Efforts appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Creating a Company Video That Actually Tells a Story
Ishmael's Corner
AUGUST 30, 2016
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
4 ways newsrooms shine the spotlight on company stars
PR Daily
FEBRUARY 20, 2019
The company developed its Mars Base Camp concept with multiple components that would be launched over several years. “In The aerospace company also has been communicating about its Lunar Habitat concept, though that project isn’t yet on contract with a customer, Hauf says.
How to Lead the Rebrand of a Global Company
Cision
AUGUST 22, 2017
One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.
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As Hurricane Florence hits, major companies respond with help for victims
PR Daily
SEPTEMBER 14, 2018
The company is also offering its U-Box containers for people to store their belongings inside the storage lockers. With more than 300 miles of coastline in the path of the storm, it’s important for [companies] like U-Haul to do what they can.”.
Can Every Company Be A Media Company?
Presspage
APRIL 6, 2018
Tom Foremski, editor in chief of San Francisco-based Silicon Valley Watcher blog, hosts a Media Salon on how companies need to learn how to be a media company and engage in today’s media world.
What Values-Driven Companies Really Look Like
ReimaginePR
APRIL 18, 2015
He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.
5 tips to enhance your company culture
PR Daily
AUGUST 28, 2018
At the heart of every successful company is a booming, beaming company culture. That’s a perfect time to check your agency’s pulse, make sure your company culture is on track, and weigh whether your engagement strategies are working.
Why Your Company and Website Need to be Responsive
Ronn Torossian
MARCH 27, 2015
With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.
Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.
Ishmael's Corner
MAY 27, 2018
He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
How to successfully rebrand after a painful company PR crisis
Agility PR Solutions
FEBRUARY 7, 2019
The post How to successfully rebrand after a painful company PR crisis appeared first on Agility PR Solutions. Did you know that the first 60 minutes of a crisis defines its outcome? That first hour can make a huge difference between control and chaos.
The Importance of Company Culture
Solo PR Pro
OCTOBER 9, 2017
As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. It is your company’s personality but also encompasses your vision, values and how you do things.
Four Ways Technology Affects How Companies do PR
Ronn Torossian
AUGUST 8, 2016
With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Report: Gen Z wants companies to take a stand, but risks loom large
PR Daily
FEBRUARY 19, 2019
Younger audiences, especially, want companies to take a lead on thorny political issues and stand up for their causes in the public sphere. For companies that want to build a relationship with Generation Z, or take a stand on social issues, the report suggests online marketing is essential.
Recommended reading on employee experience and company culture
PR Daily
JANUARY 31, 2019
Author Jacob Morgan distills employee experience into three easy-to-understand environments (physical, cultural and technological), and he demonstrates what we can learn from companies that are “doing it right.”. “ The Connected Company ”.
How Small, Fast-Moving Companies Use Social Media
The Proactive Report
MAY 4, 2015
We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies.
Dissecting Publicity’s Impact on Pharma Companies
Cision
APRIL 29, 2015
These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.
Company Bites Journalists…Again
Sword and the Script
SEPTEMBER 23, 2014
It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. Those links contain stories – or the re-purposing of stories – largely about the company’s outrageous antics. Dog bites man becomes company bites journalists.
How Companies Make Money on Instagram
David PR Group
FEBRUARY 1, 2019
A quick peak at her Instagram feed shows several sponsored posts for handbag company Coach – for which she has a widely reported $10 million promotion and design gig. We often hear about celebrities getting paid big bucks to endorse products on Instagram.
4 classic tips for protecting your company’s public image
Agility PR Solutions
NOVEMBER 6, 2018
With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […]. The post 4 classic tips for protecting your company’s public image appeared first on Agility PR Solutions.
Seven Steps to Telling Your Company’s Story
Maine PR Maven
SEPTEMBER 21, 2017
Storytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales. A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional.
Consumers revisit company websites when they find quality content
Agility PR Solutions
SEPTEMBER 26, 2018
According to the research, more than half of people (55 percent) are likely to research a company and its products if they value the content it produces and […]. The post Consumers revisit company websites when they find quality content appeared first on Agility PR Solutions.
10 companies with fantastic cultures
PR Daily
SEPTEMBER 1, 2016
Having a great company culture is no longer just an option. In fact, a fantastic company culture is almost expected along with other traditional benefits. Related: The 4 Steps Needed to Instill an Entrepreneurial Mindset Into Your Company Culture.
Five B2B Companies Killing it on Instagram
Barokas
MARCH 23, 2018
Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. Most of the company’s feed features a different version of MailChimp’s monkey mascot.
Lack of Digital Skills Hampers Company Progress
The Proactive Report
OCTOBER 13, 2015
But due to budget constraints companies are not investing in digital skills training. Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. Almost half said they’d use their own time to learn these skills. Source: VMWare survey ). The survey shows that digital skills are essential for growth and success in business today.
5 ways PR can improve company culture
Agility PR Solutions
SEPTEMBER 18, 2018
For a company to be successful today, it will need to have a strong and positive company culture. A good public relations firm can help to improve the PR of your company […]. The post 5 ways PR can improve company culture appeared first on Agility PR Solutions.
A PR pro’s guide to taking a company through an IPO
Muck Rack
SEPTEMBER 14, 2018
A PR pro’s guide to taking a company through an IPO
Companies Increasingly Punch Back at the Media
Ishmael's Corner
JULY 18, 2017
Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
‘Fiji Water girl’ sues the company over use of her likeness
PR Daily
FEBRUARY 1, 2019
The Blast reported : Model Kelleth Cuthbert , real name Kelly Steinbach, just sued the Fiji Water Company and The Wonderful Company alleging they created an unauthorized marketing campaign based off the viral sensation she created at the Golden Globes.
In run-up to the Super Bowl, companies advertise their advertisements
PR Daily
JANUARY 25, 2019
Despite the spots coming at such a hefty price, companies will still commit further expenditure on a preview for the ad itself. Instead of fighting for attention, several companies are bowing out from a big-game spot entirely.
Celebrating workplace inclusion—the 50 best companies for diversity
Agility PR Solutions
JANUARY 6, 2019
The org’s new listing of the 50 Best Companies for Diversity, as featured in its November/December 2018 issue, focuses on diversity and inclusion in Corporate America. The post Celebrating workplace inclusion—the 50 best companies for diversity appeared first on Agility PR Solutions.
Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR
Ishmael's Corner
AUGUST 20, 2017
The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Gerard Smith, Intern, The Hoffman Agency.
Medical Marijuana: What Pharma Companies Need to Know
Cision
OCTOBER 8, 2015
Not all pharma companies have the same agenda when it comes to medical marijuana. Yet, no matter which side a company is on — supporting or opposing legalization — it will be helpful to examine not just what is being said by whom , but the where and when of online conversations.
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