Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 209

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Why and how companies are turning to brand journalism

PR Daily

You also have a community of customers and partners whose voices your company wants to magnify. As those editorial doors close, similar roles at non-media companies are opening up, with Axios declaring “editor in chief” the job of the future.

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

The post Company News…Check Out Our New Look! After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it? Seriously, our new look has been a little longer in the planning than that, but we couldn’t be happier about the outcome.

How internal communicators can manage and mitigate bad company reviews

PR Daily

In fact, in particularly crappy companies, it’s not unusual to see a poor review immediately followed by a slew of great reviews. According to LinkedIn, your employees have three times the credibility of your company for candidates. How long have you been with the company?

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. The post Crypto Coin Companies Should Consider More Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Almost everything could benefit from increased transparency.

Partnering with Shareablee to Help Companies Understand The Business Impact of Content

Onclusive

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.

Is your company prepared to talk about hate speech?

PR Daily

Companies cannot program their personal behavior or regulate their speech, nor should employers try to constantly police it. With this renewed focus on racial matters, now is a good time to revisit your company’s values, policies and diversity initiatives. Revisit your company’s values.

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. In Company B’s case, it appears they may have focused on cost, not value or opportunity.

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

3 big reputational risks facing PR companies around the world—and how to diffuse them

Agility PR Solutions

There is no shortage of concerns that PR companies have regarding the myriad of reputational risks that face them online. The post 3 big reputational risks facing PR companies around the world—and how to diffuse them appeared first on Agility PR Solutions.

Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider

ImPRessions - Crenshaw Communications

Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. Congrats to DoubleVerify , Innovid , LiveIntent , and Lotame for being standout companies and amazing clients!

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Find the best company spokesperson

Axia PR

As public relations professionals, we’ve worked with a plethora of companies, clients, and spokespeople. Some are perfect spokespeople while others need a few spokesperson training sessions, and then there are the ones that shouldn’t or can’t be the face of the company.

Companies weigh in on wearing masks

PR Daily

Wouldn’t leading with purpose and values also require a company to take the lead on adopting mask use? CNN wrote : The mandate is part of Starbucks’ “continued effort in prioritizing the health and well-being” of its employees and customers during the pandemic, the company said in a statement Thursday. CNN continued : “Our ambassadors will receive special training to help make the process as smooth as possible for customers,” the company said.

Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Oates left the company six months after sending the letter.

3 top benefits of public relations on brand and company growth

Agility PR Solutions

Public relations mostly entails the effective management of communication between the public and a company with the sole purpose of improving the company’s reputation among other businesses and […].

Digital Marketing Tips To Grow Your Construction Company

Axia PR

Are you happy with the leads your construction company is generating? Are your recent sales contributing significantly to the overall growth of your company? However, there’s also another possibility many companies are guilty of: Your digital marketing strategies are not up to par.

How companies are failing social media managers—and wasting crucial talent

PR Daily

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed. Social media managers wield an immense amount of power over companies’ reputations.

5 PR strategies every tech company needs to know

Agility PR Solutions

If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team.

90% of companies transformed their business in response to COVID

Agility PR Solutions

The post 90% of companies transformed their business in response to COVID appeared first on Agility PR Solutions. Most businesses are finding bright spots amid the gloom of the pandemic, new research from global staffing firm Robert Half shows.

6 effective PR strategies for multi-level marketing companies

Agility PR Solutions

For multi-level marketing companies, managing public relations can be a major key to success. It is important that both customers and distributors feel confident and secure with the direction the company is headed, as well as with the product itself.

Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Improve your company’s PR with these tips from professionals

Agility PR Solutions

Public relations can often be one of the most difficult areas to tackle as a company starts to expand. The post Improve your company’s PR with these tips from professionals appeared first on Agility PR Solutions.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. AirPR Changes Company Name to “Onclusive”.

Rebuilding with resilience—5 key traits of companies best prepared for future disruption

Agility PR Solutions

New Deloitte research explores how organizations have coped with the tumultuous events of 2020, and identifies 5 key traits that characterize a resilient company—traits business leaders can cultivate in order to build […].

7 strategies for increasing employee satisfaction in your company

Agility PR Solutions

The post 7 strategies for increasing employee satisfaction in your company appeared first on Agility PR Solutions. Managing a business involves a lot more than just opening the doors and turning on the lights.

From promises to action: PR counselors must help companies chart their path

Agility PR Solutions

The post From promises to action: PR counselors must help companies chart their path appeared first on Agility PR Solutions. Among the many things that stood out during an extraordinary 2020 were the businesses that took a public stance on a host of social issues.

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. Ryan, just out of college, started volunteering for Sunshine Nut Company. Sunshine Nut Company works on a 30/30/30 approach. The Sunshine Nut Company team heard about the children from one of the employees.

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

5 ways to help ensure your company culture matches your mission

Agility PR Solutions

No one likes hypocrites, including companies that proudly state what they stand for, yet don’t seem to demonstrate that in their behaviors or workplace culture. This can hurt morale, customer service and the overall company. […]. Walk the talk!