Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

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PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

The post Company News…Check Out Our New Look! After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

How to protect your company—and reputation—against malicious disinformation

PR Daily

It’s no exaggeration to say that one accusation can bring a company down. How does that affect the stance your company should take? Download your free guide today to protect your company’s future.

What is your company’s ‘Bridgerton’?

PR Daily

and revealed they had been turned down for an apartment because of their gender identity, the company’s founder and principal, Kim Bode, decided to act. “It At the time, Maglio pledged to hire the company’s first executive director of diversity, equity and inclusion.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Social listening guide for outsourcing companies

Awario

In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Maxim Behar for Eurocom TV: "Only artificial intelligence can defeat trolls on social media"

Maxim Behar

02.2021 Maxim Behar, Founder and CEO of the leading PR company M3 Communications Group, Inc., spoke to Eurocom TV with Slav Mehandzhiyski on trolling, bots and how to recognize

How To 130

Companies weigh in on wearing masks

PR Daily

Wouldn’t leading with purpose and values also require a company to take the lead on adopting mask use? CNN continued : “Our ambassadors will receive special training to help make the process as smooth as possible for customers,” the company said.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Why and how companies are turning to brand journalism

PR Daily

You also have a community of customers and partners whose voices your company wants to magnify. As those editorial doors close, similar roles at non-media companies are opening up, with Axios declaring “editor in chief” the job of the future.

How to make your company anniversary newsworthy

Axia PR

One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone. It’s time to put the public back into public relations.

How internal communicators can manage and mitigate bad company reviews

PR Daily

In fact, in particularly crappy companies, it’s not unusual to see a poor review immediately followed by a slew of great reviews. According to LinkedIn, your employees have three times the credibility of your company for candidates. How long have you been with the company?

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. The post Crypto Coin Companies Should Consider More Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Almost everything could benefit from increased transparency.

Relationships are never easy, even for companies.

Axia PR

Relationships are never easy, even for companies. Media partners are the backbone for getting the positive news coverage your company needs. This can potentially hurt your company, so how do you tackle it?

Is your company prepared to talk about hate speech?

PR Daily

Companies cannot program their personal behavior or regulate their speech, nor should employers try to constantly police it. With this renewed focus on racial matters, now is a good time to revisit your company’s values, policies and diversity initiatives. Revisit your company’s values.

Making Your Company A Podcasting Powerhouse

Axia PR

Axia’s 60-Second Impact. 60 Seconds of Information Impacting You and Your Fast-Forward Economy. May 2021 – Technology is Opening Doors For Additional Marketing Opportunities. Apple is allowing users to charge for their podcasts on its flagship platform.

U.S. Companies Lag Europeans on ESG Reporting

Bianchi Biz Blog

companies, who lag behind their European counterparts, leaves big blind spots for investors. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia.

4 fundamental ways to improve PR in your company

Agility PR Solutions

The strategies that a company uses to relate to the public are vital to its success. They also say a lot about the company itself. The post 4 fundamental ways to improve PR in your company appeared first on Agility PR Solutions.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

MIT Sloan Study: Just 7% of Companies Have Digitally Savvy Executive Team

Sword and the Script

found just seven percent of companies have 7% of companies have digitally savvy executive teams.”. Among the companies we studied, the average top management team has nine members. If a company sells software, then the executive team must be more digitally savvy, right?

Study 90

5 PR strategies for today’s health food companies

Agility PR Solutions

The post 5 PR strategies for today’s health food companies appeared first on Agility PR Solutions. Health food stores are no longer a niche interest for a small portion of the population.

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. In Company B’s case, it appears they may have focused on cost, not value or opportunity.

Partnering with Shareablee to Help Companies Understand The Business Impact of Content

Onclusive

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more holistic data about the performance of their owned and earned content across global news outlets, influencers and social media platforms.

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Oates left the company six months after sending the letter.

Find the best company spokesperson

Axia PR

As public relations professionals, we’ve worked with a plethora of companies, clients, and spokespeople. Some are perfect spokespeople while others need a few spokesperson training sessions, and then there are the ones that shouldn’t or can’t be the face of the company.

Crenshaw Clients Among Some of the Hottest AdTech Companies According to Business Insider

ImPRessions - Crenshaw Communications

Business Insider recently compiled a list of some of the year’s hottest AdTech companies after a long year of uncertainty for the industry. Congrats to DoubleVerify , Innovid , LiveIntent , and Lotame for being standout companies and amazing clients!

How companies should respond to the Coronavirus

The Stalwart Blog

Many companies find themselves at a quandary here from a crisis PR standpoint of the fear of the unknown. In most incidents, I don’t tell companies to over-communicate in a crisis PR situation. Well, it’s official. The Coronavirus has reached panic proportions.

Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Why Your Company Needs The StoryBrand BrandScript Framework

Axia PR

In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message. Have you ever wondered why brands with excellent products and services sometimes record poor sales?

Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Using Digital PR for the game-changing boost companies need

5W PR

It is essential for companies to be organized and to keep up with trends and issues in their field. Companies must have a strong internet presence, as potential customers are more likely to search the internet than a phone book for relevant services and companies.

Why does your company’s website need a privacy policy?

Axia PR

Most companies are inclined to focus on these gathered analytics of consumer behavior. Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. Consumer behaviors are constantly fluctuating online.