Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

5 PR strategies every tech company needs to know

Agility PR Solutions

If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. The post Crypto Coin Companies Should Consider More Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Almost everything could benefit from increased transparency.

Companies weigh in on wearing masks

PR Daily

Wouldn’t leading with purpose and values also require a company to take the lead on adopting mask use? CNN wrote : The mandate is part of Starbucks’ “continued effort in prioritizing the health and well-being” of its employees and customers during the pandemic, the company said in a statement Thursday. CNN continued : “Our ambassadors will receive special training to help make the process as smooth as possible for customers,” the company said.

Is your company prepared to talk about hate speech?

PR Daily

Companies cannot program their personal behavior or regulate their speech, nor should employers try to constantly police it. However, in the midst of the Black Lives Matters movement and the heightened discourse around historic and systemic racism, employees’ personal online profiles are becoming an increasing concern for companies, as some social media groups are actively searching for and “calling out” individuals who have posted or responded to offensive hate speech.

Why Zoom has changed the game for Montieth & Company

PR Daily

It’s been a real benefit for Montieth Illingworth, CEO and global managing partner for Montieth & Company , even on tough problems like diversity and inclusion, which has heated up as a topic for the industry in recent months. The technology has allowed me to virtually meet with the whole, global team on weekly company-wide calls, and to facilitate important check-ins with everyone individually.

How companies should respond to the Coronavirus

The Stalwart Blog

Many companies find themselves at a quandary here from a crisis PR standpoint of the fear of the unknown. In most incidents, I don’t tell companies to over-communicate in a crisis PR situation. Well, it’s official. The Coronavirus has reached panic proportions.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ronn Torossian

So, the company set some specific boundaries. The company knew there […]. The post Twitter Use Continues to Fall, Company Blames Cleanup Efforts appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

When and how to break important company news

PR Daily

The post When and how to break important company news appeared first on PR Daily. Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it.

Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG. consumers are becoming increasingly concerned with—and distrustful of—how companies […].

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Oates left the company six months after sending the letter.

What is PR’s unique value for today’s company?

PR Daily

In the modern media landscape, with all the business challenges today’s companies face, what are the purpose and worth of a PR pro? The post What is PR’s unique value for today’s company?

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

As Hurricane Florence hits, major companies respond with help for victims

PR Daily

The company is also offering its U-Box containers for people to store their belongings inside the storage lockers. With more than 300 miles of coastline in the path of the storm, it’s important for [companies] like U-Haul to do what they can.”.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. AirPR Changes Company Name to “Onclusive”.

Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Improve your company’s PR with these tips from professionals

Agility PR Solutions

Public relations can often be one of the most difficult areas to tackle as a company starts to expand. The post Improve your company’s PR with these tips from professionals appeared first on Agility PR Solutions. While it is easy to contain the news associated with a small business, larger corporations are more difficult to manage when it comes to what information makes it to the public. Whether your establishment has been […].

Company Announcements During a Crisis

5W PR

Timing is essential during any company news announcement, but even more so in the current environment. You don’t want to be seen as the company capitalizing off the pain of others or just being generally tone deaf to what’s happening.

Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

5 tips to enhance your company culture

PR Daily

At the heart of every successful company is a booming, beaming company culture. That’s a perfect time to check your agency’s pulse, make sure your company culture is on track, and weigh whether your engagement strategies are working.

25+ companies engaging in social good during COVID-19

Muck Rack

25+ companies engaging in social good during COVID-19

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. Ryan, just out of college, started volunteering for Sunshine Nut Company. Sunshine Nut Company works on a 30/30/30 approach. The Sunshine Nut Company team heard about the children from one of the employees.

Comms pros believe their companies will return to normal more quickly than their lives

Agility PR Solutions

The post Comms pros believe their companies will return to normal more quickly than their lives appeared first on Agility PR Solutions. The COVID crisis has devastated everything in society, including both our personal and professional lives.

Update your company and product boilerplate summaries

Axia PR

Revise your company’s “About us” summary each year. It’s a new year and time to update your company’s boilerplates to better communicate your brand’s mission and accomplishments. Look at your company’s end-of-year reports from each department, such as sales, HR, and operations.

The Holidays and Company Morale

Reputation Us

The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations The holiday season is in full swing and, I have to say it, it really is the most wonderful time of the year (cue jingle stuck in my head the rest of the day).

How and why B2B companies must embrace CSR

PR Daily

It’s marketing 101 for consumer companies: What you stand for is as important as what you sell. When a consumer company’s values align with its customers’ values, it’s good for business. Does this company support diversity and inclusion, even at the executive and board levels?

B2B 120

Consumer culture—Millennial spending increases with charitably conscious companies

Agility PR Solutions

The post Consumer culture—Millennial spending increases with charitably conscious companies appeared first on Agility PR Solutions.

Why Your Company and Website Need to be Responsive

Ronn Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. The post Why Your Company and Website Need to be Responsive appeared first on Ronn Torossian 5W Public Relations CEO Blog.

10 PR Tips for Making Your Company Easier to Cover

Sword and the Script

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> Resources that generally go with an online newsroom include press releases, announcements, statements, letters to investors, company FAQs, a brief history, funding rounds (if a startup), logos, photos and headshots.

4 essentials for protecting and enhancing your company reputation

Agility PR Solutions

The slightest indiscretion can result in a PR nightmare, plus, it has been known to break a company within days. The post 4 essentials for protecting and enhancing your company reputation appeared first on Agility PR Solutions.