Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

Basics of Brand Perception for Companies

Ronn Torossian

No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Public Relations and Multicultural Companies

Ronn Torossian

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. The post Public Relations and Multicultural Companies appeared first on.

Getting Exposure for Israeli Companies

Ronn Torossian

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. The post Getting Exposure for Israeli Companies appeared first on.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

Top Instagram Challenges for Companies

Ronn Torossian

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. The post Top Instagram Challenges for Companies appeared first on.

How Companies Can Rely on Analytics

Ronn Torossian

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. The post How Companies Can Rely on Analytics appeared first on.

Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. The post Successful PR Strategies for Tech Companies appeared first on.

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 282

Social Media Strategies for Financial Services Companies

Ronn Torossian

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The pandemic has affected companies in the […].

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

B2B Companies and the Digital Buying Journey

Ronn Torossian

Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on.

B2B 195

5 tips for improving your PR company

Agility PR Solutions

This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need to improve their PR and those who are seeking to […].

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

Why is PR Crucial for Food and Beverage Companies?

Ronn Torossian

To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. The post Why is PR Crucial for Food and Beverage Companies? The Food and beverage industry has evolved over the years.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

8 proven business models for metaverse companies

Agility PR Solutions

The post 8 proven business models for metaverse companies appeared first on Agility PR Solutions. Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting.

What Companies Need to do After Generating Media Coverage

Ronn Torossian

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. The post What Companies Need to do After Generating Media Coverage appeared first on.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

How companies are handling tricky World Cup on social media

PR Daily

The soccer tournament has been big business for international brands — Adidas Chief Financial Officer Harm Ohlmeyer told investors last week that the company expects up to $417 million in sales from the World Cup. The Lucozade soft drink company is pulling its branding from the World Cup.

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

Should your company BeReal?

Axia PR

A guide to determining whether your company should use the newly popular photo-sharing social media app. While the classic social media platforms are still prominent in today’s world, there are many up-and-coming social media platforms taking the world by storm.

PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 249

The rise of the multilatina company

PR Daily

What is a multilatina company? According to researchers, a multilatina is a company that operates in Latin American countries and might not operate outside the Latin American region. However, some companies export and operate beyond that boundary, known as global Latinas.

Maxim Behar for Capital: The priceless lessons of the incredible 2020

Maxim Behar

speaks to Capital magazine about the many successful projects and impressive achievements accomplished by his company in 04.02.2021 Maxim Behar, Founder and CEO of M3 Communications Group, Inc.,

Groups 207

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 271

My Company Won an Award – Now What?

Buchanan PR

My Company Won an Award – Now What? A common question we hear from clients is, “Our company just won this award. 5000), most awards given to companies probably won’t generate as much news as the recipient wishes it would. Promote the award in your next company newsletter.

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Communicating Company Values through Executive Visibility

Stern + Associates

And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. How does that topic relate to the company? What does success look like for your company, your executive?

How small PR tech companies are competing with the big brands

Agility PR Solutions

Traditionally, small PR tech companies haven’t presented much competition to the likes of PR heavyweights like Cision and Meltwater. The post How small PR tech companies are competing with the big brands appeared first on Agility PR Solutions.

Traditional IPO and SPAC Communications: Considerations for Companies Going Public | Business Wire Blog

Business Wire

Matt Rubel : Chairman, Executive Board of MidOcean portfolio company, KidKraft, and Presidential Appointee to the House Advisory Council on Trade Policy Negotiation. 2021 proved to be one of the best initial public offering (IPO) markets ever.

How companies are making a stand in Ukraine

PR Daily

Since the invasion began, more than 1,000 companies have publicly announced they are voluntarily curtailing operations in Russia beyond the bare minimum legally required by international sanctions. Business success in Ukraine is not the only thing companies are worried about.

Why we're becoming a fully distributed company

Muck Rack

Why we're becoming a fully distributed company

Companies aren’t prepared for today’s crisis landscape

PR Daily

Unfortunately, our data shows that despite this increased focus, companies are still unprepared to navigate today’s issues landscape, respond to a growing number of stakeholder groups, and protect trust in a crisis. Companies underestimating expectations around their role in society.

Crisis 115

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

The post Company News…Check Out Our New Look! After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Companies shift ESG priorities toward racial justice

PR Daily

New data shows where and how companies plan to invest and allocate charitable dollars. More than 60% of companies donated more in 2020 than they had budgeted. An even higher percentage of companies maintained or increased their funding to address racial equity. .

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.