Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Why and how companies are turning to brand journalism

PR Daily

You also have a community of customers and partners whose voices your company wants to magnify. As those editorial doors close, similar roles at non-media companies are opening up, with Axios declaring “editor in chief” the job of the future.

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

The post Company News…Check Out Our New Look! After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it? Seriously, our new look has been a little longer in the planning than that, but we couldn’t be happier about the outcome.

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Is your company prepared to talk about hate speech?

PR Daily

Companies cannot program their personal behavior or regulate their speech, nor should employers try to constantly police it. With this renewed focus on racial matters, now is a good time to revisit your company’s values, policies and diversity initiatives. Revisit your company’s values.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

90% of companies transformed their business in response to COVID

Agility PR Solutions

The post 90% of companies transformed their business in response to COVID appeared first on Agility PR Solutions. Most businesses are finding bright spots amid the gloom of the pandemic, new research from global staffing firm Robert Half shows.

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. The post Crypto Coin Companies Should Consider More Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Almost everything could benefit from increased transparency.

Find the best company spokesperson

Axia PR

As public relations professionals, we’ve worked with a plethora of companies, clients, and spokespeople. Some are perfect spokespeople while others need a few spokesperson training sessions, and then there are the ones that shouldn’t or can’t be the face of the company.

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

Consumers want more control over how companies use their data

Agility PR Solutions

Virtually all (97 percent) of American consumers believe that data privacy is important to them, with 87 percent characterizing it as a human right—but they are deeply suspicious of what companies are doing with their data, according to new research from professional services firm KPMG.

Companies weigh in on wearing masks

PR Daily

Wouldn’t leading with purpose and values also require a company to take the lead on adopting mask use? CNN wrote : The mandate is part of Starbucks’ “continued effort in prioritizing the health and well-being” of its employees and customers during the pandemic, the company said in a statement Thursday. CNN continued : “Our ambassadors will receive special training to help make the process as smooth as possible for customers,” the company said.

5 PR strategies every tech company needs to know

Agility PR Solutions

If you run a tech company, then odds are you’ve considered whether you need to invest in professional PR. Could your company be more popular? The truth is that a lot of companies, especially tech giants, need a good PR team.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

7 strategies for increasing employee satisfaction in your company

Agility PR Solutions

The post 7 strategies for increasing employee satisfaction in your company appeared first on Agility PR Solutions. Managing a business involves a lot more than just opening the doors and turning on the lights.

5 ways to help ensure your company culture matches your mission

Agility PR Solutions

No one likes hypocrites, including companies that proudly state what they stand for, yet don’t seem to demonstrate that in their behaviors or workplace culture. This can hurt morale, customer service and the overall company. […]. Walk the talk!

Company Press Kit: Examples & Guidelines from PR Experts

Prowly

The post Company Press Kit: Examples & Guidelines from PR Experts appeared first on Prowly Magazine. When it comes to getting coverage, PR specialists should take no chances.

Improve your company’s PR with these tips from professionals

Agility PR Solutions

Public relations can often be one of the most difficult areas to tackle as a company starts to expand. The post Improve your company’s PR with these tips from professionals appeared first on Agility PR Solutions.

18 questions a private equity company asked our PR agency about our PR experience for construction companies

Axia PR

A private equity company recently asked our public relations firm 18 questions as they seek a strategic PR partner.

How companies can improve DE&I transparency and address past failures

PR Daily

Even for companies with a dreadful record on DE&I issues, this is a pivotal time for honest internal assessments. If your company does come under scrutiny, Flowers Welch says to be transparent and to “discuss the path moving forward.”

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Where the vast majority, the undeniable profit drivers, with the exception of upper management positions barely make enough to live comfortably on their own, the distribution of income in this company is no better than that of the other big players in the corporate world.” Oates left the company six months after sending the letter.

6 Reasons Your Tech Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Companies going political – how to avoid the Crisis PR pitfall

The Stalwart Blog

This is a very activist driven company, particularly on climate change. Companies should feel very free to say what they want and endorse who they want. That gets companies in trouble is when they do something one-off or in reaction to an event without forethought.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. AirPR Changes Company Name to “Onclusive”.

Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. Your team can keep an eye on important company announcements, key influencers, or monitor major articles on industry topics more broadly.”

Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying. Ryan, just out of college, started volunteering for Sunshine Nut Company. Sunshine Nut Company works on a 30/30/30 approach. The Sunshine Nut Company team heard about the children from one of the employees.

The Holidays and Company Morale

Reputation Us

The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations The holiday season is in full swing and, I have to say it, it really is the most wonderful time of the year (cue jingle stuck in my head the rest of the day).

6 tips for creating a unique brand for your company

Agility PR Solutions

In the days of digital business, companies can live or die on their brands. The post 6 tips for creating a unique brand for your company appeared first on Agility PR Solutions.

Election Day fuels workplace politics—is your company encouraging you to vote?

Agility PR Solutions

The post Election Day fuels workplace politics—is your company encouraging you to vote?

How companies should respond to the Coronavirus

The Stalwart Blog

Many companies find themselves at a quandary here from a crisis PR standpoint of the fear of the unknown. In most incidents, I don’t tell companies to over-communicate in a crisis PR situation. The post How companies should respond to the Coronavirus appeared first on Public Relations Security. Well, it’s official. The Coronavirus has reached panic proportions. It’s in part because it has now eclipsed the amount of those infected from the SARS virus.

25+ companies engaging in social good during COVID-19

Muck Rack

25+ companies engaging in social good during COVID-19

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ronn Torossian

So, the company set some specific boundaries. The company knew there […]. The post Twitter Use Continues to Fall, Company Blames Cleanup Efforts appeared first on 5WPR CEO Ronn Torossian Founder's Blog. As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence.

How companies can address the past with honesty—and move forward with purpose

PR Daily

In fact, it starts from within—with the very core of a company’s “why,” roots and heritage, values, and most importantly, with employees. This leads to the critical point of cleaning house: Like humans, companies are not perfect—and that’s truly O.K.