Trending Sources

Companies must prepare for the possibility of a Trump Crisis

Holtz Communication + Technology

Companies face all kinds of crises but it has been a while since brands have had to add a new category to the list. Crisis experts are already talking about the Trump crisis, which companies face when the President-Elect takes aim at a company, usually through a tweet.

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

PR needs to be ready for fake news targeting companies

Holtz Communication + Technology

But that doesn’t mean these stories and others like them—stories that could influence perceptions of your company and affect its sales— couldn’t appear on some obscure site you’ve never heard of and spread like wildfire through social media.

Is your company overlooking employees as it goes political?

Holtz Communication + Technology

Among the companies lending support to these advocacy groups are the likes of Delta Airlines, International Paper, and Marriott International. ” How many companies that are becoming political brands have considered their own employees in their equations?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Four Reasons You’re Not a Media Company

Spin Sucks

He spoke about the importance of becoming a media company and about building equity in a community. Adam repeats that importance by saying, “Most companies are playing around in platforms someone else owns. Most companies are not building a hub for traction.&#.

Dissecting Publicity’s Impact on Pharma Companies

Cision

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.

5 Takeaways from Fast Company Innovation Festival

Edelman

Uncategorized AI Artificial Intelligence Athena Johnson Audience Charlotte Stewart creativity Digital Edelman edelman dc Entrepreneurship Facebook Fast Company Innovation FCNY Friday5 Glossier Google innovation Into The Gloss leadership microsoft Neely Dockins Renée Revetta social good SoulCycle Tech Under Armour Warby Parker

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Spin Sucks

My guess is many people or companies say, “Let’s start a blog!” USA Today reported this morning that more companies are abandoning their blogs in favor of Facebook, Tumblr, and Twitter. Those companies aren’t blogging because it’s hard.

50 Tips to Make Your Company’s Blog Rock

Spin Sucks

This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Subscribe to the top industry blogs in your market, both company blogs and personal blogs for ideas.

Building Trust Behind a Company’s Social Media Account

Spin Sucks

We never really think about who is behind the social media accounts of our favorite companies. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. Today’s guest post is written by Mat Powers. .

New trend: Companies making product design trends based on Instagram

Communications Conversations

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Friday Wrap #185: A growing social media skills gap, lower engagement in bigger companies, and more

Holtz Communication + Technology

The workforce is not equipped to help companies unlock that value, however. Employees in general aren’t well-trained in social media even as companies introduce advocacy programs that ask employees to help spread the company’s message.

A Company Launch: The Story of Bringing SiFive Out of Stealth

Shift Communications

We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. This left the SHIFT team with the challenge of how to position the company launch as something newsworthy.

The culture gap that’s killing engagement in your company right now

Holtz Communication + Technology

The results revealed that each group thinks it is the source of the company’s culture. For example, acting on the belief that employees value the company’s focus on customers leaves front-line staff wondering why so little attention is paid to work-life balance.

How to write a company announcement media release

Public Relations Sydney

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news?

Why can’t companies use podcasting for issues advocacy?

Holtz Communication + Technology

Consider, for example, tech companies that suffer from patent trolls, those organizations that exist simply to acquire patents and then sue the stuffing out of any deep-pocketed company whose products use the technology contained in those patents.

Why Companies Should Seek #INSTAFAME Right Now

IPR

The companies who have worked Instagram in to their media efforts are performing at the top and research suggests their competitors should take note. Findings based on user data: Companies from both the Inc. Consumer and retail companies are top performers when it comes to posting.

Five Tools for Managing Your Company’s Social Media Profiles

Spin Sucks

The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks. Social media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult. Matt Banner shares five social media tools you can use to manage your business' social media presence.

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What Every Company PR Plan Needs: Broad Strokes

Shift Communications

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company.

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

Spin Sucks

By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis. The post Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten appeared first on Spin Sucks.

6 companies that kill it on Instagram

PR Daily

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

The first part of this statement has the right tone, demonstrating appropriate commitment to action on behalf of the car service company and true compassion.

How to Use Your Company’s Culture to Get Media Coverage

Cision

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer.

Companies should look to PR to ensure strong characters before crisis hits; just ask Sony and Uber

Holtz Communication + Technology

Two companies have hurt themselves and eroded their own reputations with woefully tone-deaf responses to events. Facing predictable backlash, the company at first defended the quadrupled rates, claiming it was the way to motivate drivers to show up during the crisis.

Content Development for B2B Companies

Spin Sucks

But content for B2B companies can no longer be ignored. I believe we’ll all become media companies, at some point, and the faster you learn what types of content are valuable to your audiences, the better. It’s Facebook question of the week time (clap, clap, clap)!

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest.

5 ways to pitch yourself to brands, companies and clients

PR Daily

I’d like to share a few tips on pitching yourself to the brand, company or client of your dreams: Research. If your goal is to make yourself marketable to a brand, client or company, start by learning everything about your target, from its key messages, to its history and its people.

How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies.

5 lessons from America's most hated companies

PR Daily

It takes a lot to make consumers hate you, but many large companies did admirably at it last year. revealed the organizations that excelled at alienation and gave several reasons companies large and small can take a hit in terms of public perception.

Twists, Turns, and Tweets Amidst Twitter Company Chaos

Spin Sucks

Within days of Costollo leaving the company, the 140-characters shackles were also off direct messages. On the other hand, if a company has 50,000 followers, but are not engaged (or worse, spam bots), that adds up to a lump of cyber coal. By Janice Cuban.

7 ways companies are (already) using Instagram ads

Communications Conversations

That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. That’s every company who practices digital marketing screaming at the same time!

Fortune 500 Companies Prefer Instagram over Blogs, Study Says

IPR

Instagram’s photo-sharing capabilities help in building companies’ brands and establishing goodwill with audiences. Instagram surpassing blog usage among F500 corporations confirms that America’s largest companies are reevaluating their social media involvement.

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Seven Ways Starting a Company is Like the Hunger Games

Spin Sucks

Essentially, like the Careers, they’ve been trained since the birth (of their last company) to eat you for lunch, so watch out. Today’s guest post is written by Meridith Dennes and Kim Oksenberg. Launching a business is always an adventure.

5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Public Relations company PR PR plan

PR as the Conscience of a Company

Ishmael's Corner

Public relations at its best acts as the conscience of a company. Companies often go through the painstaking exercise of crafting a mission or values statement. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.

10 things companies look for in PR hires

PR Daily

What exactly are companies looking for when they hire PR pros? If you’ve sat across from a hiring manager to interview for a PR job recently, you probably know all too well how valuable it would be to know exactly what he or she thinking.

FIR Podcast #81: The Socially Investible Company

Holtz Communication + Technology

Google is trying to right the ship, but one company has already reduced the number of sites on which it advertises from 400,000 to 5,000 with no noticeable change to the performance metrics. Millennials are driving B2B companies to become “socially investible.”

How B2B Companies Can Bring Method to the Social Media Madness

Ishmael's Corner

Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. For B2B companies, persuasive communications requires in-depth content.

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