Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed

Client Spotlight: Sunshine Nut Company

ISEBOX

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.

Crypto Coin Companies Should Consider More Transparency

Ron Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. Almost everything could benefit from increased transparency.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Data Says Otherwise.

Ishmael's Corner

He went on to infer that the makers of gas guzzlers and fossil fuel companies get more favorable media attention because they pump millions of advertising dollars into the media’s.more. The post Elon Musk Claims the Media Favors Fossil Fuel Companies and Gas Car Makers Who Advertise. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The Importance of Company Culture

Solo PR Pro

As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. It is your company’s personality but also encompasses your vision, values and how you do things.

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Four Ways Technology Affects How Companies do PR

Ron Torossian

With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Five B2B Companies Killing it on Instagram

Barokas

Rather, my opponent in this debate didn’t understand the value of Instagram for a B2B company, and while I understood her rationale, I didn’t agree with her conclusion. Most of the company’s feed features a different version of MailChimp’s monkey mascot.

Seven Steps to Telling Your Company’s Story

Maine PR Maven

Storytelling is a big theme in marketing today, yet few businesses recognize the power a compelling company story can have in building consumer trust and increasing sales. A company’s story is a narrative about what it does, what it stands for, and what makes it exceptional.

How Your CEO Can Save Your Company’s Image

Critical Mention

Over the past couple of years, there’ve been some serious PR blunders, leaving companies red-faced and scrambling to rebuild their image and win back the public’s trust. When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis.

Companies Increasingly Punch Back at the Media

Ishmael's Corner

Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Embracing Company Culture and Values

Shift Communications

The post Embracing Company Culture and Values appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. One thing I have learned in the short time I have been a member of the PR world is that this world is fast and furious – part of the appeal for me.

Why Every Company Needs Media Monitoring

Beyond PR

Your team should be poised to quickly identify and remediate PR issues, negative sentiment or potential pitfalls that could be brewing about your company, product or industry. Media monitoring can serve as market research analysis for campaigns or new products your company is developing.

How Experiential Marketing Could Benefit your Company

5W PR

Used correctly, an experiential campaign gives companies a tangible way to connect with people and convince them to share their experiences with their friends and family. These days, consumers often interact with companies through digital media like social channels, websites, or email.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. New Mission For Company.

Why Your Company and Website Need to be Responsive

Ron Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies.

What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

Four Ways Technology Affects How Companies do PR

Ron Torossian

With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR

Ishmael's Corner

The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Gerard Smith, Intern, The Hoffman Agency.

Why Long-Tail PR Is Every Company’s Secret Weapon

AirPR

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ.

Making the Most of Company Culture

5W PR

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.

Consumers speak out: Most companies provide a disconnected experience

Agility PR Solutions

The post Consumers speak out: Most companies provide a disconnected experience appeared first on Agility PR Solutions.

Command Attention by Telling Your Company’s Story

Waxing UnLyrical

Every company, every organization, every person, needs to do a better job telling their story. That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. and make the company itself the character. The company itself?

Five things all companies can learn from the Papa John’s PR fiasco

Agility PR Solutions

The post Five things all companies can learn from the Papa John’s PR fiasco appeared first on Agility PR Solutions.

Lack of Digital Skills Hampers Company Progress

The Proactive Report

But due to budget constraints companies are not investing in digital skills training. Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. Almost half said they’d use their own time to learn these skills. Source: VMWare survey ). The survey shows that digital skills are essential for growth and success in business today.

Three PR Issues Companies Will Face In 2018

The Stalwart Blog

Companies and their PR teams will need to prepare for these activities as more women feel empowered and emboldened to reveal instances of sexual harassment against their employers. This year certainly possessed its share of PR events, and 2018 will not disappoint either.

Dissecting Publicity’s Impact on Pharma Companies

Cision

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.

CEO activism in 2018: Americans think CEOs must speak out to defend company values

Agility PR Solutions

The post CEO activism in 2018: Americans think CEOs must speak out to defend company values appeared first on Agility PR Solutions.

LinkedIn Most Popular Social Media Network for Fortune 500 companies

HMA Public Relations

The post LinkedIn Most Popular Social Media Network for Fortune 500 companies appeared first on HMA Public Relations. Featured blogs Fortune 500 Fortune 500 companies LinkedIn Research social media

How Pharma Companies are Nailing It on Social Media

ISEBOX

The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past. Volume Doesn’t Equal Engagement: In 2015, Ogilvy prepared a report similar to the Social Check-Up and found that companies that blasted out the most posts experienced gains in engagement, likes, shares, and retweets. Read Time: 2 minutes.

Company Bites Journalists…Again

Sword and the Script

It was a tragedy – and here’s a company that made a tiny little misjudgment or so to speak. Those links contain stories – or the re-purposing of stories – largely about the company’s outrageous antics. Dog bites man becomes company bites journalists.

How PR Can Treat Every Company Like a Start-Up

ImPRessions - Crenshaw Communications

Once an established company decides to engage in public relations activities , the decision presents some wonderful opportunities to burnish, refresh and create anew – much like what a start-up does as it enters the marketplace.

To communicate your company you (also) need a journalist

Prowly

Being a media company means publishing interesting content, and a media company needs not only content marketers, but also journalists. The post To communicate your company you (also) need a journalist appeared first on Prowly Magazine.

10 companies with fantastic cultures

PR Daily

Having a great company culture is no longer just an option. In fact, a fantastic company culture is almost expected along with other traditional benefits. Related: The 4 Steps Needed to Instill an Entrepreneurial Mindset Into Your Company Culture.

Should companies pay their PR interns?

Communications Conversations

Specifically: Should companies pay their PR interns? Understandably, many of the students tended to say “yes–companies should definitely pay us.” Should companies pay interns?

5 Signs Your Company Isn’t Ready For A PR Firm…Yet

ImPRessions - Crenshaw Communications

A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness. There’s no clear company mission.