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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

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Companies and Audiences

Ronn Torossian

When it comes to any type of promotional effort that a company decides to utilize, the most important thing is for the company to know its target audience. The post Companies and Audiences appeared first on.

Company 195
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Boosting Company Credibility with Social Proof

Ronn Torossian

The post Boosting Company Credibility with Social Proof appeared first on. Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof.

Company 367
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Getting Exposure for Israeli Companies

Ronn Torossian

It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies. The post Getting Exposure for Israeli Companies appeared first on.

Company 195
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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Public Relations and Multicultural Companies

Ronn Torossian

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. The post Public Relations and Multicultural Companies appeared first on.

Company 195
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Basics of Brand Perception for Companies

Ronn Torossian

No matter how great a solution that a company has created might be for the customers, if those customers don’t perceive the company in a desirable manner, the company will almost certainly end up struggling to generate new customers.

Company 195
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Top Instagram Challenges for Companies

Ronn Torossian

It’s not always easy for companies to stay on top of the ever-evolving social media trends and social media platform features. The post Top Instagram Challenges for Companies appeared first on.

Instagram 195
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How Companies Can Rely on Analytics

Ronn Torossian

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. The post How Companies Can Rely on Analytics appeared first on.

Analytics 195
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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly all major brands have stepped up. Overall, nearly every company on the top-tier list has fallen short of their announced goals.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Successful PR Strategies for Tech Companies

Ronn Torossian

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. The post Successful PR Strategies for Tech Companies appeared first on.

Company 195
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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

Company 380
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Social Media Strategies for Financial Services Companies

Ronn Torossian

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. The pandemic has affected companies in the […].

Financial 195
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5 tips for improving your PR company

Agility PR Solutions

This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need to improve their PR and those who are seeking to […].

Company 167
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7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

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8 proven business models for metaverse companies

Agility PR Solutions

The post 8 proven business models for metaverse companies appeared first on Agility PR Solutions. Through the years, trends in business have evolved following the global shift of processes to a more technologically-inclined setting.

Company 154
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PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

Company 174
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B2B Companies and the Digital Buying Journey

Ronn Torossian

Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on.

B2B 195
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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 295
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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

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How communicating your company’s history can help the business

PR Daily

Procter & Gamble’s corporate storyteller and historian shares how the past can help shape the future, Adam Kiefaber is a longtime communicator, leading public relations teams at large financial services companies.

Company 167
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How companies can find their authentic voice amid crisis

PR Daily

Finding your authentic company voice can take time. With this sea change, companies must adapt to meet the expectations of this emerging talent pool. Whether we like it or not, cancel culture is real, with companies at equal risk of being criticized for speaking up or staying quiet.

Crisis 157
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In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 331
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Positioning Your Company for Investors

5W PR

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. Relationships Businesses should recognize the importance of building relationships with influencers and thought leaders in their field, to help position the company for investors.

Company 88
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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6 ways press release distribution helps companies generate leads

Agility PR Solutions

When generating leads for your company, PR distribution is still one of the most effective ways to get your message out there. But why should […] The post 6 ways press release distribution helps companies generate leads appeared first on Agility PR Solutions.

Company 141
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PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

Company 222
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Why is PR Crucial for Food and Beverage Companies?

Ronn Torossian

To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. The post Why is PR Crucial for Food and Beverage Companies? The Food and beverage industry has evolved over the years.

Company 195
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The rise of the multilatina company

PR Daily

What is a multilatina company? According to researchers, a multilatina is a company that operates in Latin American countries and might not operate outside the Latin American region. However, some companies export and operate beyond that boundary, known as global Latinas.

Company 156
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Parent and group company guarantees, dormant companies and adjudication enforcement

Practical Law Construction

Can a dormant company enforce an adjudicator’s decision in its favour? So long as it falls on the right side of the well-known principles for a stay of execution in Wimbledon v Vago , a dormant company can enforce an adjudicator’s decision and resist an application for a stay of execution.

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What Companies Need to do After Generating Media Coverage

Ronn Torossian

When a company executes the right public relations strategy to create a public relations campaign, it’s likely that the story will start spreading throughout media outlets. The post What Companies Need to do After Generating Media Coverage appeared first on.

Company 195
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How companies are handling tricky World Cup on social media

PR Daily

The soccer tournament has been big business for international brands — Adidas Chief Financial Officer Harm Ohlmeyer told investors last week that the company expects up to $417 million in sales from the World Cup. The Lucozade soft drink company is pulling its branding from the World Cup.

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Maxim Behar for Capital: The priceless lessons of the incredible 2020

Maxim Behar

speaks to Capital magazine about the many successful projects and impressive achievements accomplished by his company in 04.02.2021 Maxim Behar, Founder and CEO of M3 Communications Group, Inc.,

Groups 246
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8 ways B2B companies can improve their social media marketing strategies

Agility PR Solutions

In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. As more and […] The post 8 ways B2B companies can improve their social media marketing strategies appeared first on Agility PR Solutions.

B2B 164
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6 Common Public Relations Mistakes That Companies Make [Guest Post]

Sword and the Script

Guest post: From short-termism to hard-selling, Kathy Casciani identifies six common, but avoidable, public relations mistakes Public relations (PR) is a valuable part of the marketing mix, and an essential tool when it comes to building trust and authority for your brand or company. (OK

Company 115
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Why we're becoming a fully distributed company

Muck Rack

Why we're becoming a fully distributed company

Company 148
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Pitches That Placed: How to Pitch Surveys to Fast Company

OnePitch

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage in Fast Company for a brand new employee survey report. Pitch Tips

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Build Upon Your Company’s Purpose, Transparently and Ethically

PR Daily

Managing the communications of a consumer-facing company in a highly regulated space comes with challenges, some ethical and many, many procedural. The mission of the company is to help people access, understand and benefit from the human genome,” said Kill.

Ethics 105
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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.