What Values-Driven Companies Really Look Like


He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

Marketing & Public Relations For Cyber Currency Companies

Ron Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

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How to Lead the Rebrand of a Global Company


One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. Read on for some insight into how to rebrand a global company. The very fact of this mistake may be what led your company to a rebrand.

Why Companies Should Be Training All Employees to Use Social Media


Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

How to write a company announcement media release

Public Relations Sydney

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news?

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Four Ways Technology Affects How Companies do PR

Ron Torossian

With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. The post Four Ways Technology Affects How Companies do PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

6 Reasons Why Every Company Should Work With Influencers


Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. An example of this on a larger company scale is something that we did in February with our client, T-Fal.

A Company Launch: The Story of Bringing SiFive Out of Stealth

Shift Communications

We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. This left the SHIFT team with the challenge of how to position the company launch as something newsworthy.

How your company can make the most of Yelp

Axia PR

Featured Public Companies Online Review Management Online Reputation ManagementInstead of fearing the online review site, use it to inspire foresight and increase profits. In some industries, the mere mention of the word Yelp is enough to cause widespread panic.

New trend: Companies making product design trends based on Instagram

Communications Conversations

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

Making the Most of Company Culture


The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.

What Every Company PR Plan Needs: Broad Strokes

Shift Communications

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company.

5 Signs Your Company Isn’t Ready For A PR Firm…Yet

ImPRessions - Crenshaw Communications

A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness. There’s no clear company mission.

6 companies that kill it on Instagram

PR Daily

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience.

Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price


When it’s your responsibility to maximize your news coverage so your stock price can accurately reflect your company’s value, every audience counts. . With the decline of the number of sell-side analysts over the past ten years, the majority of analysts tend to focus on larger companies.

Companies Increasingly Punch Back at the Media

Ishmael's Corner

Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. In the old days, if a company took issue with a critical article, it.more. The post Companies Increasingly Punch Back at the Media appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

How to Use Your Company’s Culture to Get Media Coverage


Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer.

5 ways to pitch yourself to brands, companies and clients

PR Daily

I’d like to share a few tips on pitching yourself to the brand, company or client of your dreams: Research. If your goal is to make yourself marketable to a brand, client or company, start by learning everything about your target, from its key messages, to its history and its people.

5 lessons from America's most hated companies

PR Daily

It takes a lot to make consumers hate you, but many large companies did admirably at it last year. revealed the organizations that excelled at alienation and gave several reasons companies large and small can take a hit in terms of public perception.

How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies.

Why Long-Tail PR Is Every Company’s Secret Weapon


As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ.

5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Public Relations company PR PR plan

How B2B Companies Can Bring Method to the Social Media Madness

Ishmael's Corner

Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. For B2B companies, persuasive communications requires in-depth content.

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The Inc. 500/5000 list recognized your company, now what?

Axia PR

Your company made it to the Inc. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Many companies don’t know where to start. Often when a company receives an award from a media outlet, other competing news outlets may not write about the recognition, especially local awards from a business journal or newspaper. We compiled a list of five ways you should promote this company award. 5 ways to promote your award.

Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR

Ishmael's Corner

The post Fast Company and WIRED Offer Top-of-mind Takes on Tech Trends and PR appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Gerard Smith, Intern, The Hoffman Agency.

7 ways companies are (already) using Instagram ads

Communications Conversations

That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. That’s every company who practices digital marketing screaming at the same time!

PR as the Conscience of a Company

Ishmael's Corner

Public relations at its best acts as the conscience of a company. Companies often go through the painstaking exercise of crafting a mission or values statement. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.

10 things companies look for in PR hires

PR Daily

What exactly are companies looking for when they hire PR pros? If you’ve sat across from a hiring manager to interview for a PR job recently, you probably know all too well how valuable it would be to know exactly what he or she thinking.

Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom.

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6 ideas for improving your company's LinkedIn page

PR Daily

LinkedIn Company Pages are a great way to brand your business and to share key content, information and updates with targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself.

6 lessons from the top 10 Best LinkedIn Company Pages

PR Daily

Does your organization''s LinkedIn Company Page represent your brand''s culture and values? Does your organization even have a Company Page? Whether your Company Page needs a few tweaks or an overhaul, LinkedIn''s 10 Best Company Pages of 2014.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

The first part of this statement has the right tone, demonstrating appropriate commitment to action on behalf of the car service company and true compassion.

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3 Steps to Equip Your Company Blog for the Road Ahead


The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

What does your company’s dress code do for your reputation?

Return on Reputation

While some traditional companies, particularly in industries like banking and professional services, still embrace formal dress, the most desirable places to work these days are no longer blue collar or white collar jobs – they are no collar jobs.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest.

The Holidays and Company Morale


The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations