Brand Lessons From PayPal's Mistake

Flack Me

The company's response was heartless Category: Flack Me Summary: A man wrote PayPal to say his wife had died.

Essential Roles for Every Content Marketing Team

Flack Me

Category: Flack Me Summary: When company leaders decide to invest in content marketing, they often redefine the roles of their current marketing team. Too often, the people working in traditional marketing departments lack the skills needed


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 273

5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. But with many companies doing business internationally it’s smart to look outside our own media market for openings.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How companies can bolster employees’ psychological safety

PR Daily

The post How companies can bolster employees’ psychological safety appeared first on PR Daily. Read on to learn how to create an open, empathetic and understanding climate that values feedback and assures employees that they can safely ask questions, make mistakes or take risks.

Maxim Behar for Capital: The priceless lessons of the incredible 2020

Maxim Behar

speaks to Capital magazine about the many successful projects and impressive achievements accomplished by his company in 04.02.2021 Maxim Behar, Founder and CEO of M3 Communications Group, Inc.,

3 steps to easy promotional efforts for small companies

Agility PR Solutions

Plenty of business owners, when they first establish their companies, tend to think they don’t need any type of promotional efforts and assume they can rely on word-of-mouth marketing. However, for brand new companies, word-of-mouth marketing isn’t enough to get the ball rolling.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 225

PR Tactics To Show Company Values

ImPRessions - Crenshaw Communications

PR is an essential business function for imparting a company’s values and beliefs to the public. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a young company has something special in its DNA like a unique workplace culture, a mission to radically change the industry, or bold opinions on social issues, then communicating these values can be a powerful differentiator.

SaaS marketing: 5 brilliant examples from tech companies


This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

Crisis Management — A Few Basic Strategies from Sitrick And Company | Business Wire Blog

Business Wire

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

Company News…Check Out Our New Look!

ImPRessions - Crenshaw Communications

The post Company News…Check Out Our New Look! After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

4 reasons your company needs a communications audit

PR Daily

What is a communications audit and why does your company need one? We aim to identify which communications engage, educate and unite employees the most, and which vehicles or messages a company should discontinue. Why should companies conduct an employee comms audit now?

Why Some B2B Tech Companies Fail at Marketing [guest post]

Sword and the Script

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey.

B2B 152

What is your company’s ‘Bridgerton’?

PR Daily

and revealed they had been turned down for an apartment because of their gender identity, the company’s founder and principal, Kim Bode, decided to act. “It At the time, Maglio pledged to hire the company’s first executive director of diversity, equity and inclusion.

4 content marketing strategies to get top talent excited about your company

PR Daily

Consider these tactics to help share the story of what its like to work at your company and why job candidates should be willing to leave their current job to join you. companies right now, unemployment remains high, so we have lots of open opportunities and workers without jobs.

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

That being the case, it is time to talk about marketing these companies and what they offer. Buying the tokens for any of these companies does more than making an investment in the company. The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Cryptocurrency or cyber currency has become big business, and that change has been lightning fast.

Why we're becoming a fully distributed company

Muck Rack

Why we're becoming a fully distributed company

PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Yet the window for responding to news opportunities is short — possibly as little as four hours — so, nimble companies will benefit most from a rapid-response program. . It’s not just the U.S.

What does ‘back to work’ look like for your company?

PR Daily

Company leaders are scrambling to determine what “back to work” looks like for their business, corporate culture and people. It’s a job-seeker’s market now, and flexibility has become table stakes for companies eager to attract and retain top talent.

How to build empathy into your company culture

PR Daily

The post How to build empathy into your company culture appeared first on PR Daily. Learn firsthand from Nationwide, Allstate, Cisco and others on how they infuse their culture with empathy—and the business results doing so creates.

How companies can build trust with employees amid ongoing turmoil

PR Daily

Here’s what she had to say: Ragan: What specific ways can companies and communicators build meaningful trust in 2021 and beyond? While this may feel like uncharted territory for many companies, the good news is they have the benefit of public trust.

Communications at Its Best Serves as the Conscience of the Company

Ishmael's Corner

The post Communications at Its Best Serves as the Conscience of the Company appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Maxim Behar for Eurocom TV: "Only artificial intelligence can defeat trolls on social media"

Maxim Behar

02.2021 Maxim Behar, Founder and CEO of the leading PR company M3 Communications Group, Inc., spoke to Eurocom TV with Slav Mehandzhiyski on trolling, bots and how to recognize

How To 130

Crypto Coin Companies Should Consider More Transparency

Ronn Torossian

Politics, art, Hollywood … the list goes on and on, and crypto coin companies are no exception. That may be because of the origin of this concept with Bitcoin, and cybercurrency companies who should consider more transparency. The post Crypto Coin Companies Should Consider More Transparency appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Almost everything could benefit from increased transparency.

Social listening guide for outsourcing companies


In this guide, I'll describe how you can use social listening to analyze and improve your company's reputation, develop your content marketing strategy, analyze and improve your social media marketing strategy and PR, as well as how to perform best in class competitor analysis

How to protect your company—and reputation—against malicious disinformation

PR Daily

It’s no exaggeration to say that one accusation can bring a company down. How does that affect the stance your company should take? Download your free guide today to protect your company’s future.

How to make your company anniversary newsworthy

Axia PR

One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone. It’s time to put the public back into public relations.

Why and how companies are turning to brand journalism

PR Daily

You also have a community of customers and partners whose voices your company wants to magnify. As those editorial doors close, similar roles at non-media companies are opening up, with Axios declaring “editor in chief” the job of the future.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Mark Cuban famously advised against it for most early-stage companies, and for some it’s simply premature. Yet even if the PR program is executed internally, public relations and influencer marketing can help put a tech company on the map. Here’s how any tech company can benefit from the right PR campaign.

Taking a Stance: A Company’s Reputation Is at Stake

Reputation Us

The post Taking a Stance: A Company’s Reputation Is at Stake appeared first on ReputationUs. From the Credit Union Times …In the first of a two-part series, three CU executives answer five questions about social justice.

How internal communicators can manage and mitigate bad company reviews

PR Daily

In fact, in particularly crappy companies, it’s not unusual to see a poor review immediately followed by a slew of great reviews. According to LinkedIn, your employees have three times the credibility of your company for candidates. How long have you been with the company?

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Is your company prepared to talk about hate speech?

PR Daily

Companies cannot program their personal behavior or regulate their speech, nor should employers try to constantly police it. With this renewed focus on racial matters, now is a good time to revisit your company’s values, policies and diversity initiatives. Revisit your company’s values.

Performance Rules, but Perception is Everything: How to Know What Investors Truly Think About Your Company | Business Wire Blog

Business Wire

Wouldn’t it be nice if we could use perception filters to influence how investors and financial analysts think about public companies? I am sure many management teams would love to use something like a perception filter to ensure that only positive things are said about their companies.

Companies weigh in on wearing masks

PR Daily

Wouldn’t leading with purpose and values also require a company to take the lead on adopting mask use? CNN continued : “Our ambassadors will receive special training to help make the process as smooth as possible for customers,” the company said.

5 PR strategies for today’s health food companies

Agility PR Solutions

The post 5 PR strategies for today’s health food companies appeared first on Agility PR Solutions. Health food stores are no longer a niche interest for a small portion of the population.

Study: How companies can thrive amid ongoing upheaval, angst and uncertainty

PR Daily

A new report from The Conference Board, Reshaping Employee Experience and Organizational Culture: Lessons From the Tumultuous Events of 2020 and 2021 , examines how the pandemic is reshaping employee experience and company culture.

Study 98

How companies can use flexible scheduling to recruit, retain essential talent

PR Daily

The findings include: Just 41% of companies offer flexible scheduling as standard practice or as a company perk, while nearly 1 in 10 professionals are working a flexible schedule because they negotiated for it.