What Values-Driven Companies Really Look Like

ReimaginePR

He raised the minimum wage at the company he founded to $70,000. All talk no walk: Lots of companies talk about the values they hold. Oates left the company six months after sending the letter. Smart companies aren’t disruptive because they bring new tech.

Why Companies Should Be Training All Employees to Use Social Media

Cision

Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. What we often see in mid-to-large-sized companies are policies that discourage employees from using sites like Facebook and Twitter.

Trending Sources

Dissecting Publicity’s Impact on Pharma Companies

Cision

These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market. Will the references to a company like Valeant Pharmaceuticals International Inc.

Why Your Company and Website Need to be Responsive

Ron Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

How to write a company announcement media release

Public Relations Sydney

Company announcements are an important regulatory requirement for listed public companies. They are legally required to inform their investors, shareholders, customers and publics about their latest company news. So how do you release your company news?

A Company Launch: The Story of Bringing SiFive Out of Stealth

Shift Communications

We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. This left the SHIFT team with the challenge of how to position the company launch as something newsworthy.

New trend: Companies making product design trends based on Instagram

Communications Conversations

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

Making the Most of Company Culture

5W PR

The purpose of your company culture is not entirely about having happy employees ; it’s also about strategy, and happy employees is often a positive by-product. Company culture should be focused on getting the most revenue, not on making sure all the employees love their jobs.

What Every Company PR Plan Needs: Broad Strokes

Shift Communications

Across all areas of business, there are a few must-haves when it comes to your company’s PR plan. However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company.

Why Long-Tail PR Is Every Company’s Secret Weapon

AirPR

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ.

6 companies that kill it on Instagram

PR Daily

Such eye-catching stats might lead you to expect companies to flock to Instagram to appeal to its active, engaged audiences. In defense of Instagram, it is still relatively new, and companies often see its users as a more niche audience.

3 Steps to Equip Your Company Blog for the Road Ahead

Cision

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

The first part of this statement has the right tone, demonstrating appropriate commitment to action on behalf of the car service company and true compassion.

How to Use Your Company’s Culture to Get Media Coverage

Cision

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. The streaming media company first announced its extensive parental leave policy last summer.

5 ways to pitch yourself to brands, companies and clients

PR Daily

I’d like to share a few tips on pitching yourself to the brand, company or client of your dreams: Research. If your goal is to make yourself marketable to a brand, client or company, start by learning everything about your target, from its key messages, to its history and its people.

If you were a journalist, what questions would you ask your company?

Axia PR

When it comes to getting media coverage for your company, the question should be: What will the journalist ask, and am I prepared to give a great answer? 5 tips to ensure you give media what they really want and earn positive coverage.

How Small, Fast-Moving Companies Use Social Media

The Proactive Report

We all know that most companies are using social media now. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. They’re new, fast-moving small companies.

5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. Public Relations company PR PR plan

5 lessons from America's most hated companies

PR Daily

It takes a lot to make consumers hate you, but many large companies did admirably at it last year. revealed the organizations that excelled at alienation and gave several reasons companies large and small can take a hit in terms of public perception.

How B2B Companies Can Bring Method to the Social Media Madness

Ishmael's Corner

Yet, there’s an even greater fundamental reason for B2B companies to get the social media religion. So it stands to reason that B2B companies should be advancing their online presence beyond their websites. For B2B companies, persuasive communications requires in-depth content.

7 ways companies are (already) using Instagram ads

Communications Conversations

That’s because Instagram recently opened up its ad platform (previously so expensive only uber-large companies could afford the buy) to all companies through its Power Editor tool. That’s every company who practices digital marketing screaming at the same time!

PR as the Conscience of a Company

Ishmael's Corner

Public relations at its best acts as the conscience of a company. Companies often go through the painstaking exercise of crafting a mission or values statement. Acting with courage, challenging the status quo and finding new ways to grow our company and each other.

10 things companies look for in PR hires

PR Daily

What exactly are companies looking for when they hire PR pros? If you’ve sat across from a hiring manager to interview for a PR job recently, you probably know all too well how valuable it would be to know exactly what he or she thinking.

Talking Points Event Series: 4 Ways Companies can Bolster Brand Awareness during the “Big Football Game” next February

Communications Conversations

And today I wanted to focus on four actionable tips our speakers shared that can help almost any company in Minnesota that’s considering taking advantage of this big event next February: 1–First and foremost, keep expectations in check.

Five Tips to Make the CFO of the Company Your BFF

PR Expanded

What are the company’s higher-level goals and how does your work track back to the big picture? Treat the company’s money as if it were your own. Then, share the competitive information with others in your company, including the CFO, if / when the opportunity presents itself.

Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom.

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How to Align Your PR Campaigns with Company Revenue Goals

Beyond PR

Does PR have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance.

6 ideas for improving your company's LinkedIn page

PR Daily

LinkedIn Company Pages are a great way to brand your business and to share key content, information and updates with targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page.

6 lessons from the top 10 Best LinkedIn Company Pages

PR Daily

Does your organization''s LinkedIn Company Page represent your brand''s culture and values? Does your organization even have a Company Page? Whether your Company Page needs a few tweaks or an overhaul, LinkedIn''s 10 Best Company Pages of 2014.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. And tech companies like Intel ( IQ ) and Cisco ( The Network ) have been at it for quite a while as well. This is the biggest and probably most important hurdle for many companies.

The Power of a Good Story: What’s Your Company Narrative?

Beyond PR

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? The challenge with a company narrative is that there are dozens of valid stories to be told.

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What does your company’s dress code do for your reputation?

Return on Reputation

While some traditional companies, particularly in industries like banking and professional services, still embrace formal dress, the most desirable places to work these days are no longer blue collar or white collar jobs – they are no collar jobs.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest.

3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

You Are The Company You Keep

Waxing UnLyrical

Are you keeping company with people who are successful and learning as much as you can? Misery loves company. What kind of company are you keeping? You Are The Company You Keep. Guest post by Nancy Davis. Tell me who your friends are and I will tell you who you are.”.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

So, why aren’t we seeing more company leaders using LinkedIn publishing as a tool to drive awareness and leads for organizations? Clearly, it can lead to developing new relationships and nurturing existing ones (think: employees for company leaders).

5 pitching musts to help journalists cover your company

PR Daily

getting a journalist to write about your company's news , you've got to make it incredibly easy for them to do so. It's easy to go into autopilot mode with company news. Read this in a robotic voice:) "We just acquired a new company and will be selling floobers starting next month. If the journalist does decide to write about you, she'll want photos, company background, and maybe a quote from you. If you want to increase the likelihood of.

The Holidays and Company Morale

LTPR

The post The Holidays and Company Morale appeared first on LTPR. Communications Tools Internal Communication Pay Attention PR Best Practices Public Relations Read Reputation business Christmas communications Company Employee Morale holidays internal communications Party PR public relations

How to hire: words of wisdom from our fave Chief Talent Officer

AirPR

One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands.