PR Measurement Course

The Proactive Report

Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. This is much more than just a course on using Google Analytics – it’s geared specifically to PR content and activities.

Course 195

PR Measurement Course

The Proactive Report

Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. Fee: $97:00 Register for the Course.

Course 195

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Picking the right Social PR courses and certifications can be overwhelming. That’s right – through online social PR courses and certifications, you can learn the specialized knowledge that will provide you an advantage in a business world that’s full of continuous change.

Course 136

The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together.

5 of Our Favorite (FREE) Online Digital Marketing Courses

PR 20/20

Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics.

Course 100

United changes course on employee ‘lottery’ after backlash

PR Daily

Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program.

Build Your Course for an Audience of One

PR Daily

Creating a course with various lessons, quizzes, and other elements for hundreds (maybe thousands) of people is a daunting task. There are an endless number of instructional design templates and theories that you can follow for building your course. One strategy I used when I was building the learning programs for Fortune 500 companies was to structure the entire course as if it were for only one person instead of the thousands that would take the content.

New Study Highlights Skills Gap in College Graduates

The Proactive Report

The PR Measurement Course could give you that extra edge on your resume. Digital PR anaytics course data insights measurement Online PR

Study 195

UK consumers change course of Marmite price hike

PR Daily

Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco.

PR workflow hacks visual crash course

Frederik Vincx

The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.

Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. Drum roll, people!

Charting the Course: A Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients.

Unleash your inner PR geek – crash course

Prezly

The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly

Boy Scouts president: Organization to ‘set our own course’ on gay leaders

PR Daily

Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”.

Course 104

What I Learned From Creating A Free 28 Day Email Course

Doktor Spinn

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Then I actually published an early draft of the course to get a few signups.

What I Learned From Creating A Free 28 Day Email Course

Doktor Spinn

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Then I actually published an early draft of the course to get a few signups.

#MediaMonday – Bill Huffman

HMA Public Relations

Featured Media Monday Arizona Golf Arizona Golf Writer Arizona's Greatest Golf Courses AZ Golf Insider Backspin the Golf Show Bill Huffman Golf Writer HMA Media Monday Media Monday Bill Huffman MediaMonday Sports Editor Waste Management Phoenix Open

This is How the Sorry State of Media Relations Ends

Sword and the Script

Of course, I jumped to make it happen. A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO.

GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

Return on Reputation

In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action.

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective.

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

First, because of the dialogue that unfolds over the course of several months, analysts will naturally be more interested in your company. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry.

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

1) What has changed the most about marketing over the course of your career? Of course, GM does many other things as well: replacement parts and accessories, GM Finance, and then that whole OnStar remote diagnostics/communication/control technology thing.

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

This was, of course, a very embarrassing. As PRWeek reported : “Of course, the ‘draft’ was intentionally sent to relevant media outlets to earn coverage of the limited time menu item. In 1999 I was introduced to an emerging nightmare in high-tech PR.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Over the course of the next year, they anticipate this budget growing by 9.3%. Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so.

How To Become A Public Relations Star

Waxing UnLyrical

In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad.

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

There’s Snow White and the Seven Dwarves, of course.

15 Digital Skills for PR & Marketing Pros

The Proactive Report

GET THE FREE 15 LESSON EMAIL COURSE. DOWNLOAD THE PDF. Online PR

Course 190

How bad is the newspaper industry’s decline? It depends who you ask

Agility PR Solutions

Of course, this is in large part due to […]. Few industries have been as battered in the Internet age as the newspaper business. This traditional-media mainstay has seen incredible decline—in circulation, advertising dollars, and staff, not to mention influence and import.

7 Tips For Handling Crisis Communications on Social Media

Ron Torossian

Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. Social media is everywhere, giving companies a new way to connect with their target audience.

Learn to Measure What Matters

The Proactive Report

New PR Measurement Course. If this interests you, I’m launching a measurement course – along with the free Google Analytics PR Dashboard course as a bonus – on October 10, 2017. If you have not yet signed up for the 15 Digital Skills free email course, do that now.

Should Sandbox Learning Be The Future Of Education?

Mark My Words

by Terry Heick Two decades into the 21st century, highly-structured, formal learning environments may have run their course. Should Sandbox Learning Be The Future Of Education?

The Marketing Strategy behind the New York Knicks

Ron Torossian

Part of that is, of course, having a very loyal fan base, but keeping the fans when the team is going through tough times, means someone is doing a bang-up marketing effort too. Defining a Winning Marketing Strategy NY Knicks Style.

Do the Olympics have an “American” problem?

Ron Torossian

Travel experts and other prognosticators are blaming high travel costs, few hotels, and, of course, the less than cordial relationship Washington DC has with North Korea.

Hotels 195

The Tinderization of Culture: Making People Matter Again

AirPR

Romantic, business, friends, family and — yes, of course — customers. I’ve been thinking a lot about relationships lately. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook.

Senior PR people : share your platform and make a difference

Sarah Stimson

I am meant to be revising for the last exam for my masters (it’s accountancy, ugh), and so of course got sucked into YouTube where I found this video of Pink watching other people play covers of her songs.

Canva for Infographics Video Tutorial

The Proactive Report

the steps of course also apply to any graphic you would like to make using Canva. Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content.

New PR Skills Needed to Fill Talent Gap

The Proactive Report

For new PR graduates and anyone who started out in PR before the year 20o5, this free email course is a perfect way to start improving your digital skills. GET THE FREE 15 LESSON EMAIL COURSE.

How to Make a Good PR Strategy Great: Promoting Your Hospitality Business

Ron Torossian

Of course, achieving this is something that requires extraordinary tenacity and skill. Every PR message, from any industry can be improved. If you want people to think positively about your restaurant, then you need to give them a reason to hold onto a positive opinion about you.

Building Bridges to Media and the World in Jerusalem

Flack's Revenge

Of course, I know JVP, as Fusion PR has worked with the largest and best-known Israeli VC for years. It is a VC firm, so of course the focus is investment and building global companies. Of course JVP wins by being a catalyst. Addressing the JVP meetup with Pnina Ben Ami.

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

I have been teaching communication/public relations courses for a decade, if you include the earlier years when I was a Teaching Assistant at Syracuse University and the University of Maryland. What courses does/did your school’s PR major offer?