ImPRessions - Crenshaw Communications

JANUARY 27, 2022

If it is in a press release, of course we may feel pressure to position it as something the industry hasn’t seen before to gain more media attention. Of course you’re proud! Groundbreaking/unique/one-of-a-kind . Similarly, in press releases, PR teams often highlight an offering as ‘unique’,‘one of a kind’, or ‘groundbreaking.’

Course 418

Course Meeting Industry Corporate 418

Business Wire

FEBRUARY 5, 2025

It is also the time to chart your own course and define your footprint in the reality of life. Black History Month is THE time to reflect on the pioneering and historical accomplishments of African Americans throughout the nation.

Trends 282

Trends Financial Course Education 282

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Of course it’s not new, but all evidence points to continued pressure on brands to align their marketing and communications with corporate values even beyond diversity, equity and inclusion. It never went away, of course. PR must communicate values, not just message points. Innovation still rules.

Trends 407

Trends Communications Employee Corporate 407

Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. Sometimes teams have better success running moderate panel discussions around topics of interest to buyers. Panels tend to be easier to produce because they don’t require a presentation or too much extra work from the panelists. You can get both volume and quality as the team improves.

Marketing 217

Marketing eBook Guidelines B2B 217

The Resolution Blog

DECEMBER 16, 2020

Of course, it’s never going to tell you whether the coverage […]. CoverageBook Benchmarks from CoverageBook.com Are 5 social shares good? How about 100? I just got a link in my coverage. Is that hard to get? What about a DA score of 88? Should I be happy with that? We hope this data will help.

Course 296

Course Data Blogging 296

Deirdre Breakenridge

JANUARY 13, 2020

Last semester, Nicole took the introductory public relations course where she learned about the industry, important practices, and skills, as well as the importance of maintaining mutually beneficial relationships. Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst.

Video 339

Video Sports Journalism Education 339

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

This transformation does not come easily and is not solely due to the courses we’re offered. Though formal college courses are presented by knowledgeable professors and test the ability to listen, reflect, and learn, they lack a dose of reality. College is a transformation for students. You cannot teach experience.

International 398

International Internal B2B Construction 398

ImPRessions - Crenshaw Communications

JULY 7, 2021

In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example. Of course there are plenty of times when companies do not have any major announcements, but this doesn’t mean we sit back and wait for hard news to fall into our laps.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

OCTOBER 3, 2022

The downside, of course, is not being together in the same geography as often as we would like. . One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington D.C.

Travel 318

Travel Training Pitching Course 318

Deirdre Breakenridge

FEBRUARY 7, 2022

Of course, ethics and values are a personal choice and a business practice. Personal is just that … it’s personal and may differ from the professionals around you. However, it’s important to see eye-to-eye with the people who are in your inner circle and who are your trusted advisors.

Ethics 367

Ethics Course Video Agency 367

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

At these moments, a PR person should jump in and steer the conversation back on course. If there are follow-up action items, like more information or materials needed, of course, the PR person will own the coordination of it. And if a spokesperson is consistently having trouble during interviews, it’s a sign they need better prep.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

A designated internal resource like a PR Manager or Communications Director will need to manage the agency, handle responses, course-correct, and communicate up the ranks on progress and outcomes. Of course, the PR agency team can and should help its client develop, shape and communicate their story. You have no story.

Agency 333

Agency International Internal Resources 333

ImPRessions - Crenshaw Communications

JUNE 28, 2022

Size and overhead matter, of course, but there are other factors, including how an agency sets its fees, how it bills, and how efficiently the team produces good work. Of course, large agencies have real advantages when it comes to hiring – fat salaries and big-name accounts, to name a couple. And it sometimes applies.

Agency 351

Agency Creativity Corporate International 351

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Of course, business leaders will attend relevant conferences even if they’re not speakers, but they gain extra prestige if they’re on stage, and being positioned with successful industry figures lends weight to their ideas and business brand.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

JUNE 24, 2020

To determine success, look at metrics across the top and lower end of the funnel: reader engagement (number of readers, time spent, consumption), brand impact (did the content have an attitudinal impact) and of course, conversions and revenue.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Of course, the study’s authors are natural champions of PR for early-stage businesses. VCs, of course. That’s why most organizations bring on PR agencies, of course, and it holds true in the startup world.

Course 234

Course Study SEO B2B 234

Onclusive

AUGUST 22, 2017

Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts. Reporting on established metrics isn’t enough today. C-suite leaders expect today’s PR professional to iterate on the PR metrics they use based on the goals of each campaign. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 21, 2017

Whether it’s getting Google Analytics or Marketo certified, attending a social media conference, or taking an SEO course so you can learn how to improve the searchability of your brand’s owned media, commit to continued education. “It Commit to attending one conference or class a year. Be a part of their community.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Of course, the changes we see aren’t usually sudden. As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

Of course, a reporter may contact us to check a quote or verify information, and many publications undergo a rigorous fact-checking process for longer articles. Of course, there are times when a PR representative needs to be assertive with a journalist or push back with requests in our clients’ interest.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting.

Conference 319

Conference Privacy Twitter Leadership 319

Sword and the Script

SEPTEMBER 3, 2024

Of course, choosing the right influencer is a prerequisite. You’ve got to make sure they actually have reach and credibility with the audience you want to influence. There’s also vetting and due diligence.

Social Media 165

Social Media Study B2B Media 165

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Splashy national coverage is terrific, of course, and everyone loves a big name. A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. But not every story is national news.

B2B 366

B2B Media Pitching Leadership 366

Remote PR Jobs

MAY 12, 2025

Ideas to start: Join PR groups or Slack communities (like Women in PR and PRSA) Hire a coach or enroll in a course (think: media training, pitching, leadership, or Google Analytics) Attend webinars and networking events Stay current with relevant newsletters like PR Daily or Prowly.

How To 130

How To System LinkedIn Google 130

Onclusive

AUGUST 3, 2020

Trending topics, swelling issues, and of course their own company and spokespeople. in Japanese) can put you in the position to anticipate your competitor’s next move quickly enough to capture and redirect. The same waza can be applied to public relations. The modern communicator is watching everything that is happening in the media.

Media 397

Media Pinterest Measurement Energy 397

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

PR analyses should also consider the article’s reach and how likely it is that the desires audiences will see it, of course. The contextual value increases if the article communicates or supports specific messages, such as innovation or sustainability, or an origin story that makes the company stand out.

Measurement 334

Measurement How To Retail Analysis 334

Culpwrit

APRIL 2, 2025

By Sarah Ogden This week, I had the pleasure of speaking to a group of future communicators at the University of Florida, for a course led by the incredible Patrick Ford.

Groups 83

Groups Course Industry Communications 83

Sword and the Script

MARCH 18, 2025

That snappy quote is widely attributed to Jeff Bezos, who of course founded Amazon. Of course not. Those who quit will never know how close they were to success, which is why its the setbacks, not the successes, that sow the seeds of a good business story All overnight night success takes 10 years. The reality is thats not a story.

Film 93

Film Retail Course Pitching 93

ImPRessions - Crenshaw Communications

JULY 1, 2020

Keeping up relationships is the goal of good media relations, of course, and there is always another chance to get your story out. Reporters will remember you if your pitch stands out. They’ll pay attention to future emails or they may even come to you seeking input for stories.

Pitching 380

Pitching Writing How To Report 380

Deirdre Breakenridge

OCTOBER 31, 2019

I took an introductory course on how to use Photoshop and it only scratched the surface of what the program can do. I managed to go from a leisure photographer to an in-house photographer for an NGO in the course of one year. Photoshop was designed with professional photographers in mind and can be daunting to a beginner.

Software 294

Software Nonprofit Instagram Social Media 294

PRSay

JANUARY 13, 2025

The answer, of course, is you dont. The creation of the universe has a 10-word lead! So why do you need 40 words to say that your chief accountant has just completed the necessary certification? Keep your lead to 25 words or less. Build a bridge into your article; dont erect a wall that readers have to crawl over to get into your message.

Writing 157

Writing Policies Storytelling Creativity 157

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

However, since on-air interviews are a different type of exchange, some producers are more flexible and may share the questions beforehand, and they will of course offer details about the interview’s direction. In general, most don’t. But even if you do receive some advance questions, be mindful that they can change.

Interviews 280

Interviews Policies Course Training 280

Agility PR Solutions

AUGUST 7, 2024

To boost their skills and marketability, professionals have turned to online courses that provide agile certifications as invaluable resources. In various fields, including PR, agile methodologies are becoming progressively more and more popular.

Resources 180

Resources Course Blogging Industry 180

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. So what is the difference between PR and reputation management?

Reputation 333

Reputation Crisis Customer Service B2B 333

PRSay

FEBRUARY 25, 2025

We have to stay the course. So I tell [colleagues]: Educate yourself, talk to your Black employees, take courses, read. Black excellence is understanding our value, being proud of who we are and bringing that to the table. We have the power to transform and even save lives through DEI initiatives and campaigns and strategies.

Communications 97

Communications Course Storytelling Journalism 97

Reputation Us

SEPTEMBER 18, 2023

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course.

Reputation 158

Reputation Crisis Course Corporate 158