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The post Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more appeared first on PR Daily. Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more. MORE
The post Creating intelligent content—new PR and marketing playbook provides a crash course appeared first on Agility PR Solutions. Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really care about your explicit messaging (i.e., your entire marketable universe). How can […]. MORE
Newbies start at a beginner level, but dedicated learners can get deeper insights with later courses. The course description reads: . “By By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results. Social media courses from Lynda.com. Courses offered include webinars on topics like “Personal Branding on Social Media,” “Advertising on Facebook: Advanced,” “Managing Brand Reputation” and more. MORE
The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course. The course takes between two and three hours to complete, and the value it will provide you is priceless. MORE
” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Here’s what you get when you sign up: a 4-module Social PR Master Course built around The 7C Social PR Framework™, my signature, PROVEN approach to effective Social PR that helps generate business results. for the Master Course, in order to expense it. Events Public Relations Thought Leadership The Social PR Virtuoso® Master Course MORE
Creating a course with various lessons, quizzes, and other elements for hundreds (maybe thousands) of people is a daunting task. There are an endless number of instructional design templates and theories that you can follow for building your course. One strategy I used when I was building the learning programs for Fortune 500 companies was to structure the entire course as if it were for only one person instead of the thousands that would take the content. MORE
The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly MORE
The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer. This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Can you keep up? MORE
Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. Then I actually published an early draft of the course to get a few signups. MORE
During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. MORE
It reversed course when local public health officials questions the company’s return-to-work plan. The post Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options appeared first on PR Daily. Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more. MORE
My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. But very quickly, here are the deets: it’s a 4-module course , soup to nuts (who made that up? So please go visit the course page and, if you like what you see, join me in becoming a Social PR Virtuoso! Drum roll, people! MORE
I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And now, I am absolutely thrilled that the Master Course doors are back open ! MORE
In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February , and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.” MORE
The post A Crash Course in Social Media appeared first on Critical Mention - Media Monitoring. Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. MORE
She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat. She signed up for the Master Course ANYWAY because she knows how important it is to keep investing in herself. I’ve officially reopened registration for The Social PR Virtuoso® Master Course. MORE
Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco. On Wednesday, the company removed all Unilever products from its website after the Marmite maker called for a 10 percent hike on all of its products. Unilever blamed the pound’s falling value, which can be attributed to this past summer’s Brexit vote. British journalists are casting Unilever as the villain. MORE
These five phases provide a structure for course curriculums that is both easy to digest and implement. What types of courses does Crisis Ready apply to? Crisis Ready is being added as required reading for the following types of courses, in colleges and universities around the world: Business. Include Crisis Ready as part of your course’s required reading. Image: Melissa Agnes guest lecturing at McGill University. MORE
PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt. MORE
Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. This is much more than just a course on using Google Analytics – it’s geared specifically to PR content and activities. The course will be available June 1, 2017. Fee: $97:00 Register for the Course. Measurement Online PR analytics course measurement online PR public relations MORE
This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. This is a UCAS list of current public relations degree courses source at universities in the UK. I’ve noted where courses are accredited by the CIPR or the university is a PRCA partner. MORE
This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course. Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. Here’s my video with information about the latest blog contest with Professor Doshi’s graduate students who are a part of American University’s Strategic Communication Master’s program. MORE
Introducing Muck Rack’s Fundamentals of Social Media certification course MORE
The post Chat Recap: Staying the Course In a Crisis appeared first on Solo PR Pro. On the last Tuesday in March, we held a special chat, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 31, 2020 we weighed in with opinions and insight on the following topics of interest: Should I wait until things are normal again to market my business? solopr. MORE
I very much welcome the fact that the TCC has clearly been open for business as usual during the COVID-19 lockdown , and that we’ve seen a number of interesting judgments published, one of which is Flexidig Ltd v M&M Contractors (Europe) Ltd. MORE
The PR Measurement Course could give you that extra edge on your resume. Digital PR anaytics course data insights measurement Online PRIf you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don’t think college prepares young people for work. MORE
Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program. On March 2, United president Scott Kirby sent an email to employees announcing he was swapping quarterly bonuses for a lottery-based program called “core4 Score Rewards.”. Chicago Business Journal. MORE
Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals. MORE
Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. This is much more than just a course on using Google Analytics – you will learn: What you can track and why you should track these indicators. Fee: $97:00 Register for the Course. MORE
What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective. That’s the approach I take in the Social PR Virtuoso® Master Course, because truly, that’s all we need to do. Career Development Thought Leadership defeatist myths moving ahead in your career The Social PR Virtuoso® Master Course MORE
Consider completing these six online courses to boost your career and bolster your credentials: 1. You can learn all about audience segmentation, how to place an ad set, what key performance indicators to track and so much more from Facebook’s (free) Blueprint courses. MORE
An online course can cement your status as an industry authority. Online course subjects range from programming and web design to carpentry and baking. Unfortunately, many course creators mistakenly assume that online courses will attract an audience without promotion. MORE
Featured Media Monday Arizona Golf Arizona Golf Writer Arizona's Greatest Golf Courses AZ Golf Insider Backspin the Golf Show Bill Huffman Golf Writer HMA Media Monday Media Monday Bill Huffman MediaMonday Sports Editor Waste Management Phoenix OpenThe Phoenix Open is this week so who better to have as the #MediaMonday guest than Bill Huffman, editor of AZ Golf Insider and host of "Backspin the Golf Show." Click below for more]. MORE
Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. Then I actually published an early draft of the course to get a few signups. MORE
In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad. MORE
There’s Snow White and the Seven Dwarves, of course. MORE
Picking the right Social PR courses and certifications can be overwhelming. That’s right – through online social PR courses and certifications, you can learn the specialized knowledge that will provide you an advantage in a business world that’s full of continuous change. Thus, I interviewed two social media experts to find out their recommendations for social PR courses and certificate programs. Social Media Channel Specific Courses. MORE
Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics. MORE
The post Staying the Course In a Crisis appeared first on Solo PR Pro. In this age of social distancing, it is been more important than ever to be more intentional about connecting with our fellow humans. Now more than ever we need to be a community, so it feels right to bring back our popular Twitter chats. We want you to know that we stand with you and we're here to help you through this crazy time. Please join us for a special chat on Tuesday, March 31 at 1pm Eastern. MORE
Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”. By an overwhelming vote—79 percent voted in favor—the Boy Scouts of America’s executive committee voted Monday to end its national ban on openly gay leaders and employees. The organization’s press release. notes a few qualifications, however. MORE
Course Related Topics PR Daily
JANUARY 22, 2020
Consider completing these six online courses to boost your career and bolster your credentials: 1. You can learn all about audience segmentation, how to place an ad set, what key performance indicators to track and so much more from Facebook’s (free) Blueprint courses.
The Proactive Report
MAY 1, 2017
Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. This is much more than just a course on using Google Analytics – it’s geared specifically to PR content and activities. The course will be available June 1, 2017. Fee: $97:00 Register for the Course. Measurement Online PR analytics course measurement online PR public relations
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Waxing UnLyrical
SEPTEMBER 2, 2020
I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And now, I am absolutely thrilled that the Master Course doors are back open !
Muck Rack
APRIL 15, 2020
Introducing Muck Rack Academy with our first free certification course
PR Daily
AUGUST 22, 2019
Newbies start at a beginner level, but dedicated learners can get deeper insights with later courses. The course description reads: . “By By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results. Social media courses from Lynda.com. Courses offered include webinars on topics like “Personal Branding on Social Media,” “Advertising on Facebook: Advanced,” “Managing Brand Reputation” and more.
Social PR Chat
SEPTEMBER 27, 2017
Picking the right Social PR courses and certifications can be overwhelming. That’s right – through online social PR courses and certifications, you can learn the specialized knowledge that will provide you an advantage in a business world that’s full of continuous change. Thus, I interviewed two social media experts to find out their recommendations for social PR courses and certificate programs. Social Media Channel Specific Courses.
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Solo PR Pro
MARCH 31, 2020
The post Staying the Course In a Crisis appeared first on Solo PR Pro. In this age of social distancing, it is been more important than ever to be more intentional about connecting with our fellow humans. Now more than ever we need to be a community, so it feels right to bring back our popular Twitter chats. We want you to know that we stand with you and we're here to help you through this crazy time. Please join us for a special chat on Tuesday, March 31 at 1pm Eastern.
Muck Rack
JUNE 17, 2020
Introducing Muck Rack’s Fundamentals of Social Media certification course
Axia PR
JANUARY 24, 2020
The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course. The course takes between two and three hours to complete, and the value it will provide you is priceless.
The Proactive Report
AUGUST 18, 2015
Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. This is much more than just a course on using Google Analytics – you will learn: What you can track and why you should track these indicators. Fee: $97:00 Register for the Course.
PR Daily
AUGUST 24, 2018
An online course can cement your status as an industry authority. Online course subjects range from programming and web design to carpentry and baking. Unfortunately, many course creators mistakenly assume that online courses will attract an audience without promotion.
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Waxing UnLyrical
FEBRUARY 13, 2017
” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Here’s what you get when you sign up: a 4-module Social PR Master Course built around The 7C Social PR Framework™, my signature, PROVEN approach to effective Social PR that helps generate business results. for the Master Course, in order to expense it. Events Public Relations Thought Leadership The Social PR Virtuoso® Master Course
PR 20/20
JUNE 5, 2018
Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics.
PR Daily
MARCH 6, 2018
Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program. On March 2, United president Scott Kirby sent an email to employees announcing he was swapping quarterly bonuses for a lottery-based program called “core4 Score Rewards.”. Chicago Business Journal.
Agility PR Solutions
MARCH 18, 2019
The post Creating intelligent content—new PR and marketing playbook provides a crash course appeared first on Agility PR Solutions. Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really care about your explicit messaging (i.e., your entire marketable universe). How can […].
Waxing UnLyrical
NOVEMBER 18, 2016
She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat. She signed up for the Master Course ANYWAY because she knows how important it is to keep investing in herself. I’ve officially reopened registration for The Social PR Virtuoso® Master Course.
Solo PR Pro
MARCH 31, 2020
The post Chat Recap: Staying the Course In a Crisis appeared first on Solo PR Pro. On the last Tuesday in March, we held a special chat, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 31, 2020 we weighed in with opinions and insight on the following topics of interest: Should I wait until things are normal again to market my business? solopr.
PR Daily
JUNE 18, 2020
The post Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more appeared first on PR Daily. Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Stephen Waddington
AUGUST 16, 2017
This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. This is a UCAS list of current public relations degree courses source at universities in the UK. I’ve noted where courses are accredited by the CIPR or the university is a PRCA partner.
Prezly
MAY 27, 2015
The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly
PR Daily
JULY 28, 2015
Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”. By an overwhelming vote—79 percent voted in favor—the Boy Scouts of America’s executive committee voted Monday to end its national ban on openly gay leaders and employees. The organization’s press release. notes a few qualifications, however.
Practical Law Construction
MAY 13, 2020
I very much welcome the fact that the TCC has clearly been open for business as usual during the COVID-19 lockdown , and that we’ve seen a number of interesting judgments published, one of which is Flexidig Ltd v M&M Contractors (Europe) Ltd.
LearnDash
JANUARY 5, 2018
Creating a course with various lessons, quizzes, and other elements for hundreds (maybe thousands) of people is a daunting task. There are an endless number of instructional design templates and theories that you can follow for building your course. One strategy I used when I was building the learning programs for Fortune 500 companies was to structure the entire course as if it were for only one person instead of the thousands that would take the content.
PR Daily
OCTOBER 17, 2016
Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco. On Wednesday, the company removed all Unilever products from its website after the Marmite maker called for a 10 percent hike on all of its products. Unilever blamed the pound’s falling value, which can be attributed to this past summer’s Brexit vote. British journalists are casting Unilever as the villain.
Solo PR Pro
NOVEMBER 10, 2015
Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals.
Waxing UnLyrical
NOVEMBER 16, 2015
My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. But very quickly, here are the deets: it’s a 4-module course , soup to nuts (who made that up? So please go visit the course page and, if you like what you see, join me in becoming a Social PR Virtuoso! Drum roll, people!
Frederik Vincx
MAY 26, 2015
The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer. This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Can you keep up?
Melissa Agnes
MARCH 21, 2018
These five phases provide a structure for course curriculums that is both easy to digest and implement. What types of courses does Crisis Ready apply to? Crisis Ready is being added as required reading for the following types of courses, in colleges and universities around the world: Business. Include Crisis Ready as part of your course’s required reading. Image: Melissa Agnes guest lecturing at McGill University.
Doctor Spin
MAY 12, 2015
Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. Then I actually published an early draft of the course to get a few signups.
Doctor Spin
MAY 12, 2015
Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. Then I actually published an early draft of the course to get a few signups.
PR Expanded
OCTOBER 14, 2019
This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course. Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. Here’s my video with information about the latest blog contest with Professor Doshi’s graduate students who are a part of American University’s Strategic Communication Master’s program.
Return on Reputation
JULY 21, 2014
In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February , and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.”
HMA Public Relations
JANUARY 29, 2018
Featured Media Monday Arizona Golf Arizona Golf Writer Arizona's Greatest Golf Courses AZ Golf Insider Backspin the Golf Show Bill Huffman Golf Writer HMA Media Monday Media Monday Bill Huffman MediaMonday Sports Editor Waste Management Phoenix OpenThe Phoenix Open is this week so who better to have as the #MediaMonday guest than Bill Huffman, editor of AZ Golf Insider and host of "Backspin the Golf Show." Click below for more].
The Proactive Report
MAY 7, 2018
The PR Measurement Course could give you that extra edge on your resume. Digital PR anaytics course data insights measurement Online PRIf you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don’t think college prepares young people for work.
Waxing UnLyrical
DECEMBER 14, 2010
In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad.
PR Daily
AUGUST 11, 2020
It reversed course when local public health officials questions the company’s return-to-work plan. The post Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options appeared first on PR Daily. Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.
Waxing UnLyrical
MAY 7, 2017
What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective. That’s the approach I take in the Social PR Virtuoso® Master Course, because truly, that’s all we need to do. Career Development Thought Leadership defeatist myths moving ahead in your career The Social PR Virtuoso® Master Course
Waxing UnLyrical
DECEMBER 28, 2010
There’s Snow White and the Seven Dwarves, of course.
The Resolution Blog
JANUARY 30, 2020
PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt.
Axia PR
JULY 10, 2020
During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures.
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