PR Measurement Course

The Proactive Report

Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. This is much more than just a course on using Google Analytics – it’s geared specifically to PR content and activities.

Course 195

PR Measurement Course

The Proactive Report

Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. Fee: $97:00 Register for the Course.

Course 239

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Picking the right Social PR courses and certifications can be overwhelming. That’s right – through online social PR courses and certifications, you can learn the specialized knowledge that will provide you an advantage in a business world that’s full of continuous change.

Course 140

A Crash Course in Social Media

Critical Mention

The post A Crash Course in Social Media appeared first on Critical Mention - Media Monitoring. Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide.

Course 113

5 social media tips for promoting your online course

PR Daily

An online course can cement your status as an industry authority. Online course subjects range from programming and web design to carpentry and baking. Unfortunately, many course creators mistakenly assume that online courses will attract an audience without promotion.

Course 106

The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together.

A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat.

United changes course on employee ‘lottery’ after backlash

PR Daily

Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program.

“Crisis Ready” for College, University, and MBA Courses

Melissa Agnes

These five phases provide a structure for course curriculums that is both easy to digest and implement. What types of courses does Crisis Ready apply to? Include Crisis Ready as part of your course’s required reading.

Build Your Course for an Audience of One

PR Daily

Creating a course with various lessons, quizzes, and other elements for hundreds (maybe thousands) of people is a daunting task. There are an endless number of instructional design templates and theories that you can follow for building your course. One strategy I used when I was building the learning programs for Fortune 500 companies was to structure the entire course as if it were for only one person instead of the thousands that would take the content.

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. This is a UCAS list of current public relations degree courses source at universities in the UK. I’ve noted where courses are accredited by the CIPR or the university is a PRCA partner.

Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. Drum roll, people!

Boy Scouts president: Organization to ‘set our own course’ on gay leaders

PR Daily

Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”.

Course 151

UK consumers change course of Marmite price hike

PR Daily

Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco.

Charting the Course: A Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients.

PR workflow hacks visual crash course

Frederik Vincx

The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.

What I Learned From Creating A Free 28 Day Email Course

Doktor Spinn

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Then I actually published an early draft of the course to get a few signups.

New Study Highlights Skills Gap in College Graduates

The Proactive Report

The PR Measurement Course could give you that extra edge on your resume. Digital PR anaytics course data insights measurement Online PR

Study 195

Unleash your inner PR geek – crash course

Prezly

The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly

What I Learned From Creating A Free 28 Day Email Course

Doktor Spinn

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Then I actually published an early draft of the course to get a few signups.

GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

Return on Reputation

In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action.

#MediaMonday – Bill Huffman

HMA Public Relations

Featured Media Monday Arizona Golf Arizona Golf Writer Arizona's Greatest Golf Courses AZ Golf Insider Backspin the Golf Show Bill Huffman Golf Writer HMA Media Monday Media Monday Bill Huffman MediaMonday Sports Editor Waste Management Phoenix Open

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective.

Course 100

7 Perspectives on Confessions from an Anonymous PR Person

Sword and the Script

Of course, that’s the trouble with anonymity: you’re not accountable for your words and a young account director is liable to say things to get a reporter to like him or her. The online trade publication Digiday runs an anonymous confessional series for marketers.

How To Become A Public Relations Star

Waxing UnLyrical

In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad.

Course 117

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

In the course of doing this, you’ll get whole new level of smart about the market in the process. Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

Of course not. B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable.

B2B 141

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate.

Survey 115

Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve.

Survey 130

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

Sword and the Script

1) What has changed the most about PR over the course of your career? A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why.

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

4) What has changed the most about communications in the government space over the course of your career? She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer.

This is How the Sorry State of Media Relations Ends

Sword and the Script

Of course, I jumped to make it happen. A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO.

How PR Prepared Her for Inbound Marketing and a Role as a Martech CMO; Off Script No. 31: Nicole Wojno of UserIQ

Sword and the Script

That role has included building the marketing team at UserIQ from scratch over the course of two years. Many years ago, I had a mentor that suggested the first 10 years of a career should be spent moving around and collecting skills.

Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Of course, there will still be media opportunities, and place for media relations , but in the grander scheme, things are clearly changing. For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas.

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

1) What has changed the most about marketing over the course of your career? Of course, GM does many other things as well: replacement parts and accessories, GM Finance, and then that whole OnStar remote diagnostics/communication/control technology thing.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

57% said to course-correct existing campaigns. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” At that time, that basically limited him to email and search advertising.

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

There’s Snow White and the Seven Dwarves, of course.

Course 121

Two Creative PR Stunts that Turned a Press Release Upside Down

Sword and the Script

This was, of course, a very embarrassing. As PRWeek reported : “Of course, the ‘draft’ was intentionally sent to relevant media outlets to earn coverage of the limited time menu item. In 1999 I was introduced to an emerging nightmare in high-tech PR.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

Over the course of the next year, they anticipate this budget growing by 9.3%. Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so.

The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations

Sword and the Script

Of course not. Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel.

Video 83