A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat.

What PR Courses Actually Need To Teach PR Undergraduates

PR in Your Pajamas

In 2005, I took a public relations course at a major state university – PR 101 – and remember the lesson plans clearly: the history of PR. At no point did the courses actually address the media. Regardless, reading over current PR courses and many textbooks used in courses, it’s clear PR undergrads are being taught to do things that are not part of most PR people’s days. PR Resources Ed Zitron EZ-PR PR courses PR education This Is How You Pitch

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Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. Drum roll, people!

PR Measurement Course

The Proactive Report

Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. This is much more than just a course on using Google Analytics – it’s geared specifically to PR content and activities.

Charting the Course: A Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients.

Unleash your inner PR geek – crash course


The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly


The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Priority access to the Master Course Intensive , a 4-week LIVE class (1x/week, for 4 weeks), i.e. live group video calls to go through each module together.

UK consumers change course of Marmite price hike

PR Daily

Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco.

Boy Scouts president: Organization to ‘set our own course’ on gay leaders

PR Daily

Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”.

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective.

PR workflow hacks visual crash course

Frederik Vincx

The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

The most eye-opening data found in the report is that 75% of respondents answered that they plan on increasing PR budgets over the course of the next five years.

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How To Become A Public Relations Star

Waxing UnLyrical

In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad.

What I Learned From Creating A Free 28 Day Email Course

Doktor Spinn

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Then I actually published an early draft of the course to get a few signups.

10 Key PR Trends to Watch During the Rest of 2017

PR News

Today, of course, it’s even more difficult to graduate to trend status. It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. The requisite accoutrements… Continued. The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. PR News Blogger Network

New PR Skills Needed to Fill Talent Gap

The Proactive Report

For new PR graduates and anyone who started out in PR before the year 20o5, this free email course is a perfect way to start improving your digital skills. GET THE FREE 15 LESSON EMAIL COURSE.

#MeasurePR + PRTech = PR’s Bright Future


Why, PRTech of course. Last Tuesday Rebekah co-hosted Shonali Burke’s first #measurePR Twitter chat of 2015 alongside Deirdre Breakenridge. The topic? Considering these are 3 of the smartest (not to mention loveliest) ladies to ever utter the letters PR, it’ll … Continued.

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Next Time You’re at an Industry Event, Apply These 5 Simple Rules

PR News

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued.

The State of PR Measurement

The Proactive Report

Google Analytics Dashboard Course. We’re almost done with the full online course on using this dashboard, which should help those who are still confused about how to use Google Analytics to measure PR activity, results and value. The course will be available June 1, 2017.

We Asked Today’s PR Influencers: What is #CreativePR?


They did that by building a free college-level course on their platform about. This is post 1 of our 5-part #CreativePR blog series. Stay tuned for posts 2 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today.

Reflect and Project: How has Your #PR education Prepared You for Your Career?

PR Expanded

What was the course that is the most helpful for you during your career/internship? She started the PR track at the school and developed most of its PR courses. A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended.

Your Origin Story. Got one? You should.


Now, of course, Wes Moore had an “advantage” in creating an origin story. in the course of dealing with it, regardless of whether you failed or succeeded, you had an aha moment. Of course he did.

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5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Of course, learning requires you (1) make the time, (2) have a clear mind and (3) be fully present to receive information. Of course, one member of your household has to be in charge of finding the word and making sure it appears in a central place for everyone in your home to access.

Pay as you can restaurant thriving

Ron Torossian

But there’s one place down in Florida (of course) turning … READ MORE ». Conventional wisdom says pricing is one of the most important profit factors in any restaurant endeavor. Sure, limited menus, service, and reputation matter, but in the food and beverage business, margins count more than just about anything. You have a certain number you need to hit, on average, per table per meal, to stay profitable … and to keep your servers happy. Yep, that’s the conventional wisdom.

The University of Manchester: “People actually want to share the content now”


” Of course it does not stop here, there are also improvements to be made for The University of Manchester.

Reverse That PR $H#T


It is how we communicate with key stakeholders, which include customers, media, employees, and of course…the general public. [By Rebekah Iliff]. For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”.

Why Small Businesses Need PR

The Proactive Report

Of course those things have to occur. Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit.

Subtext: What do polite phrases in English and American really mean?

PR Matters

George Bernard Shaw reasoned that, “England and America are divided by a common language,” and Oscar Wilde more wittily expressed the same thing in Canterville Ghost , as “We have really everything in common with America nowadays except, of course, language.”

Guitar Center: Content Marketing and Storytelling at Their Best


The winner also receives a mentoring session with Colbie Caillant, a performance on Jimmy Kimmel Live, $25,000 in cash, and (of course) new gear from Guitar Center. It’s no small feat.

#CreativePR: Measurement and Data-Based Insights


Martin says, “Ideas are still at the heart of what we do, but there are so many other elements that go into #CreativePR including strategy, thinking from your audience’s perspective, visual storytelling and of course measurement.” This is post 5 of our 5-part #CreativePR blog series.

Top Tech Trends That Affect PR: Mary Meeker 2017

ImPRessions - Crenshaw Communications

Of course, TV isn’t going away, it’s just going to Netflix and other platforms for its golden age. This is an existential threat to ad agencies, of course, but it also poses challenges and limitations for PR firms in ad networks as well as independents.

Canva for Infographics Video Tutorial

The Proactive Report

the steps of course also apply to any graphic you would like to make using Canva. Every PR or communications pro should know how to use the easy design tools available now. 80%+ of editors and publishers want good visuals with their news content.

7 Things You Need to Know Before Starting a PR Business

PR Expanded

Identify a mix of activities—such as the regular reading of industry blogs and the latest PR and business books— with online courses, and industry conferences that provide the opportunity to learn as you expand your network.

The Guru With Ovaries: Be A GLORYHOUND


Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast.

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Everything PR Pros Need to Know About Influencer Marketing Part II

Business Wire

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web.

What Goes in a PR Tactical Plan


Not planning, of course, isn’t restricted to men in a flower shop. Of course, knowing how to create a plan doesn’t guarantee you’ll create a great plan – or execute a great campaign. My best friend used to own a flower shop.

The Deep Work Habits of 28 Highly Productive People


You've got desk phones, Smartphones, texting, social media sites, email, and, of course, people who can simply walk into your office at any time, more or less. And, of course, Medium.​. Of course, you have to fit in with those around you. Do you struggle to get stuff done? Focus.

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Why Small Businesses Need PR

The Proactive Report

Of course those things have to occur. Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit.

Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

Every semester, I give a guest lecture to Eric Chandler’s NYU PR & SM Continuing Education Course. Eric has designed the course to provide his students with practical learning.

Blogger Outreach Versus Media Relations: What Marketers Need To Know


Of course, some agencies also do that with journalists, especially if they lack experience in your industry. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.