PR Measurement Course

The Proactive Report

Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. This is much more than just a course on using Google Analytics – it’s geared specifically to PR content and activities.

Course 195

PR Measurement Course

The Proactive Report

Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. Fee: $97:00 Register for the Course.

Course 238

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Picking the right Social PR courses and certifications can be overwhelming. That’s right – through online social PR courses and certifications, you can learn the specialized knowledge that will provide you an advantage in a business world that’s full of continuous change.

Course 135

Creating intelligent content—new PR and marketing playbook provides a crash course

Agility PR Solutions

The post Creating intelligent content—new PR and marketing playbook provides a crash course appeared first on Agility PR Solutions.

A Crash Course in Social Media

Critical Mention

The post A Crash Course in Social Media appeared first on Critical Mention - Media Monitoring. Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide.

Course 116

5 social media tips for promoting your online course

PR Daily

An online course can cement your status as an industry authority. Online course subjects range from programming and web design to carpentry and baking. Unfortunately, many course creators mistakenly assume that online courses will attract an audience without promotion.

Course 105

5 of Our Favorite (FREE) Online Digital Marketing Courses

PR 20/20

Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics.

A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat.

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. This is a UCAS list of current public relations degree courses source at universities in the UK. I’ve noted where courses are accredited by the CIPR or the university is a PRCA partner.

United changes course on employee ‘lottery’ after backlash

PR Daily

Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program.

“Crisis Ready” for College, University, and MBA Courses

Melissa Agnes

These five phases provide a structure for course curriculums that is both easy to digest and implement. What types of courses does Crisis Ready apply to? Include Crisis Ready as part of your course’s required reading.

Build Your Course for an Audience of One

PR Daily

Creating a course with various lessons, quizzes, and other elements for hundreds (maybe thousands) of people is a daunting task. There are an endless number of instructional design templates and theories that you can follow for building your course. One strategy I used when I was building the learning programs for Fortune 500 companies was to structure the entire course as if it were for only one person instead of the thousands that would take the content.

Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. Drum roll, people!

Boy Scouts president: Organization to ‘set our own course’ on gay leaders

PR Daily

Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”.

Course 147

UK consumers change course of Marmite price hike

PR Daily

Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco.

Charting the Course: A Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients.

PR workflow hacks visual crash course

Frederik Vincx

The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer.

What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Then I actually published an early draft of the course to get a few signups.

New Study Highlights Skills Gap in College Graduates

The Proactive Report

The PR Measurement Course could give you that extra edge on your resume. Digital PR anaytics course data insights measurement Online PR

Study 195

Unleash your inner PR geek – crash course

Prezly

The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly

What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. Then I actually published an early draft of the course to get a few signups.

GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

Return on Reputation

In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action.

#MediaMonday – Bill Huffman

HMA Public Relations

Featured Media Monday Arizona Golf Arizona Golf Writer Arizona's Greatest Golf Courses AZ Golf Insider Backspin the Golf Show Bill Huffman Golf Writer HMA Media Monday Media Monday Bill Huffman MediaMonday Sports Editor Waste Management Phoenix Open

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective.

Course 100

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

Over the course of her career, she’s spent time on both the client side and in-house side. 1) What has changed the most about marketing over the course of your career? Revenue Driver. Pipeline builder. Marketing with a quota.

How To Become A Public Relations Star

Waxing UnLyrical

In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad.

Course 117

Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them. Of course not. Some time ago I pitched a reporter, who was looking for sources, on social media for a client.

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

Of course, no one should be selling pretender jerseys, but picking a fight over a church flyer to watch the game? If the NFL maintains this course and speed, it could well wind up with more trademarks than fans.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

It’s true of course, but it’s a problem of our own creation. The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction.

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

Every year I pour over dozens (hundreds?) of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate.

Survey 129

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

Of course not. B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable.

B2B 143

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

Of course, the PR tie-in is natural – you can and should invite local reporters, bloggers and influencers. He was walking my way and I saw him before he saw me. While I don’t think he was looking for me, I knew if we cross paths, he would stop me for 15 minutes.

7 Perspectives on Confessions from an Anonymous PR Person

Sword and the Script

Of course, that’s the trouble with anonymity: you’re not accountable for your words and a young account director is liable to say things to get a reporter to like him or her. The online trade publication Digiday runs an anonymous confessional series for marketers.

Agency 110

Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve.

Survey 134

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

In the course of doing this, you’ll get whole new level of smart about the market in the process. Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

4) What has changed the most about communications in the government space over the course of your career? She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence. Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and.

Why PR Pros are so Versatile and the ‘Relations’ Part of PR Hasn’t Changed; Off Script No. 35: Michelle Garrett of Garrett Public Relations

Sword and the Script

1) What has changed the most about PR over the course of your career? A while back I started seeing her everywhere online in PR circles. If you look at all the publications to which she contributes, you can easily see why.

Statistics, Advertising and Silence: Summing up that Super Big Game [UML]

Sword and the Script

Of course, no one should be selling pretender jerseys, but picking a fight over a church flyer to watch the game? If the NFL maintains this course and speed, it could well wind up with more trademarks than fans.

This is How the Sorry State of Media Relations Ends

Sword and the Script

Of course, I jumped to make it happen. A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO.