6 courses to bolster your comms credentials

PR Daily

Consider completing these six online courses to boost your career and bolster your credentials: 1. You can learn all about audience segmentation, how to place an ad set, what key performance indicators to track and so much more from Facebook’s (free) Blueprint courses.

Course 121

PR Measurement Course

The Proactive Report

Register for the Course. The Course. If you need help with using the dashboard and how to measure and track results, then register for the course. This is much more than just a course on using Google Analytics – it’s geared specifically to PR content and activities. The course will be available June 1, 2017. Fee: $97:00 Register for the Course. Measurement Online PR analytics course measurement online PR public relations

Course 100

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Announcement: The Social PR Virtuoso® Master Course Has a New Home

Waxing UnLyrical

I have some pretty big news that is literally the manifestation of all three, and for which I am so grateful: The Social PR Virtuoso® Master Course has a new home! And now, I am absolutely thrilled that the Master Course doors are back open !

Introducing Muck Rack Academy with our first free certification course

Muck Rack

Introducing Muck Rack Academy with our first free certification course

Course 125

15 courses to improve your social media knowledge

PR Daily

Newbies start at a beginner level, but dedicated learners can get deeper insights with later courses. The course description reads: . “By By taking this course you’ll develop foundational social marketing skills to grow followers, engagement, and business results. Social media courses from Lynda.com. Courses offered include webinars on topics like “Personal Branding on Social Media,” “Advertising on Facebook: Advanced,” “Managing Brand Reputation” and more.

Course 131

The Best List of 40 Social PR Courses and Certifications

Social PR Chat

Picking the right Social PR courses and certifications can be overwhelming. That’s right – through online social PR courses and certifications, you can learn the specialized knowledge that will provide you an advantage in a business world that’s full of continuous change. Thus, I interviewed two social media experts to find out their recommendations for social PR courses and certificate programs. Social Media Channel Specific Courses.

Staying the Course In a Crisis

Solo PR Pro

The post Staying the Course In a Crisis appeared first on Solo PR Pro. In this age of social distancing, it is been more important than ever to be more intentional about connecting with our fellow humans. Now more than ever we need to be a community, so it feels right to bring back our popular Twitter chats. We want you to know that we stand with you and we're here to help you through this crazy time. Please join us for a special chat on Tuesday, March 31 at 1pm Eastern.

Introducing Muck Rack’s Fundamentals of Social Media certification course

Muck Rack

Introducing Muck Rack’s Fundamentals of Social Media certification course

5 key takeaways from HubSpot Academy’s inbound course

Axia PR

The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course. The course takes between two and three hours to complete, and the value it will provide you is priceless.

PR Measurement Course

The Proactive Report

Register for the Course. If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. This is much more than just a course on using Google Analytics – you will learn: What you can track and why you should track these indicators. Fee: $97:00 Register for the Course.

Course 122

5 social media tips for promoting your online course

PR Daily

An online course can cement your status as an industry authority. Online course subjects range from programming and web design to carpentry and baking. Unfortunately, many course creators mistakenly assume that online courses will attract an audience without promotion.

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The Social PR Virtuoso® Master Course Open for Registration

Waxing UnLyrical

” I announced the reopening of The Social PR Virtuoso® Master Course , my online, on-demand course on all things Social PR. Here’s what you get when you sign up: a 4-module Social PR Master Course built around The 7C Social PR Framework™, my signature, PROVEN approach to effective Social PR that helps generate business results. for the Master Course, in order to expense it. Events Public Relations Thought Leadership The Social PR Virtuoso® Master Course

5 of Our Favorite (FREE) Online Digital Marketing Courses

PR 20/20

Much of the work is done for you, thanks to ample online digital marketing course and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Core topics learned throughout this course include: Inbound basics.

United changes course on employee ‘lottery’ after backlash

PR Daily

Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program. On March 2, United president Scott Kirby sent an email to employees announcing he was swapping quarterly bonuses for a lottery-based program called “core4 Score Rewards.”. Chicago Business Journal.

Creating intelligent content—new PR and marketing playbook provides a crash course

Agility PR Solutions

The post Creating intelligent content—new PR and marketing playbook provides a crash course appeared first on Agility PR Solutions. Yes, content is still king, and it’s the key component to any PR and marketing materials—if you’re willing to forego the usual grandstanding about your brand and its “revolutionary solutions” and instead focus on connecting with an actual audience that may not really care about your explicit messaging (i.e., your entire marketable universe). How can […].

A Pre-Thanksgiving Gift: the Social PR Virtuoso® Master Course is Open

Waxing UnLyrical

She’s come a long way since we first met, as you can see from her #virtuosoinwaiting contest entry (to win a free seat to The Social PR Virtuoso® Master Course ) when I last opened registration: As it turned out, Dinean didn’t win the free seat. She signed up for the Master Course ANYWAY because she knows how important it is to keep investing in herself. I’ve officially reopened registration for The Social PR Virtuoso® Master Course.

Chat Recap: Staying the Course In a Crisis

Solo PR Pro

The post Chat Recap: Staying the Course In a Crisis appeared first on Solo PR Pro. On the last Tuesday in March, we held a special chat, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 31, 2020 we weighed in with opinions and insight on the following topics of interest: Should I wait until things are normal again to market my business? solopr.

Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more

PR Daily

The post Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more appeared first on PR Daily. Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. This is a UCAS list of current public relations degree courses source at universities in the UK. I’ve noted where courses are accredited by the CIPR or the university is a PRCA partner.

Unleash your inner PR geek – crash course

Prezly

The post Unleash your inner PR geek – crash course appeared first on Prezly. It’s a new world of SEO, SEA, SMM, PPC, Can you keep up? Time to get your PR geek on. Follow along for a visual overview of hacks to the PR workflow. prezly

Boy Scouts president: Organization to ‘set our own course’ on gay leaders

PR Daily

Gates adds that the best way for the Boy Scouts to continue its mission was to “address the issue and set our own course, and that’s what we’ve done.”. By an overwhelming vote—79 percent voted in favor—the Boy Scouts of America’s executive committee voted Monday to end its national ban on openly gay leaders and employees. The organization’s press release. notes a few qualifications, however.

Course 121

TCC decides adjudicator did not stray off course

Practical Law Construction

I very much welcome the fact that the TCC has clearly been open for business as usual during the COVID-19 lockdown , and that we’ve seen a number of interesting judgments published, one of which is Flexidig Ltd v M&M Contractors (Europe) Ltd.

Build Your Course for an Audience of One

LearnDash

Creating a course with various lessons, quizzes, and other elements for hundreds (maybe thousands) of people is a daunting task. There are an endless number of instructional design templates and theories that you can follow for building your course. One strategy I used when I was building the learning programs for Fortune 500 companies was to structure the entire course as if it were for only one person instead of the thousands that would take the content.

UK consumers change course of Marmite price hike

PR Daily

Don’t mess with the price of Marmite in the United Kingdom. That’s the lesson that Unilever will learn from its latest dustup with the country’s largest retailer, Tesco. On Wednesday, the company removed all Unilever products from its website after the Marmite maker called for a 10 percent hike on all of its products. Unilever blamed the pound’s falling value, which can be attributed to this past summer’s Brexit vote. British journalists are casting Unilever as the villain.

Charting the Course: A Guide to PR Planning

Solo PR Pro

Strategic planning forms the cornerstone of what we do as communications consultants, and provides the foundation that allows us to gain consensus and chart a strategic course for – and with – our clients. What differentiates top consultants from others – including many PR agencies – is an ability to look beyond the public relations (or other communications discipline) hat we wear and focus on our clients’ business goals.

Course Announcement: The Social PR Virtuoso is Here!

Waxing UnLyrical

My VERY OWN online course is here! After just an incredible three-day live online mini-training this past weekend, I unveiled … … my brand new, 4-week online master course: The Social PR Virtuoso. But very quickly, here are the deets: it’s a 4-module course , soup to nuts (who made that up? So please go visit the course page and, if you like what you see, join me in becoming a Social PR Virtuoso! Drum roll, people!

PR workflow hacks visual crash course

Frederik Vincx

The post PR workflow hacks visual crash course appeared first on Frederik Vincx Reading Time: 1 minutes. Public relations clearly isn’t just media relations anymore. It has become a new world that requires new strategies and tactics dictated by the new connected consumer. This new world is filled with abbreviations like SEO, SEA, SMM, PPC, Being able to write a stellar press release doesn’t cut it anymore. Can you keep up?

“Crisis Ready” for College, University, and MBA Courses

Melissa Agnes

These five phases provide a structure for course curriculums that is both easy to digest and implement. What types of courses does Crisis Ready apply to? Crisis Ready is being added as required reading for the following types of courses, in colleges and universities around the world: Business. Include Crisis Ready as part of your course’s required reading. Image: Melissa Agnes guest lecturing at McGill University.

What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. Then I actually published an early draft of the course to get a few signups.

What I Learned From Creating A Free 28 Day Email Course

Doctor Spin

Two months ago, I created a free 28 day email course. I did have a one-week email course four-five years ago, but that was before I had an actual email list to work with. For the past year I’ve been working on-and-off with creating a paid video course on digital PR, so I wanted to see if there’s any interest out there for the type of insights that I have to share. Then I actually published an early draft of the course to get a few signups.

Writing for Strategic Communication Course Blog Contest on #PR Expanded with AU Grad Students

PR Expanded

This semester, I’ve teamed up with Professor Priya Doshi, who is teaching a Writing for Strategic Communication course. Every year, I hold one or two writing contests for students and I announce the winners on my blog, PR Expanded. Here’s my video with information about the latest blog contest with Professor Doshi’s graduate students who are a part of American University’s Strategic Communication Master’s program.

GM CEO Mary Barra Stays the Course of Transparency Showing Action at Congressional Hearing

Return on Reputation

In her third appearance before Congress on Thursday, GM CEO Mary Barra held steadfast to her strategy of transparency and action. Her testimony showed accountability and company changes since the first recalls were announced in February , and it was clear she won over the Congressional panel, with Senator Claire McCaskill (D-MS) going so far as to say “some see the record number of recalls at General Motors as a problem. I see it as a good sign.”

#MediaMonday – Bill Huffman

HMA Public Relations

Featured Media Monday Arizona Golf Arizona Golf Writer Arizona's Greatest Golf Courses AZ Golf Insider Backspin the Golf Show Bill Huffman Golf Writer HMA Media Monday Media Monday Bill Huffman MediaMonday Sports Editor Waste Management Phoenix OpenThe Phoenix Open is this week so who better to have as the #MediaMonday guest than Bill Huffman, editor of AZ Golf Insider and host of "Backspin the Golf Show." Click below for more].

New Study Highlights Skills Gap in College Graduates

The Proactive Report

The PR Measurement Course could give you that extra edge on your resume. Digital PR anaytics course data insights measurement Online PRIf you are one of the bright-eyed and eager college graduates ready to enter the workforce in 2018, your future might not be quite as bright as you expected. A new study from Learning House revealed that about half the US. Human Resources leaders don’t think college prepares young people for work.

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How To Become A Public Relations Star

Waxing UnLyrical

In fact, it was my old PR course – RMIT University’s Bachelor of Communication (Public Relations). To land a position in the PR course at RMIT, students need to sit a test to ensure that they have the necessary general knowledge , writing skills and linguistic motivation to be a PR grad.

Course 101

Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options

PR Daily

It reversed course when local public health officials questions the company’s return-to-work plan. The post Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options appeared first on PR Daily. Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

What you DO need to do is take a step back and objectively evaluate – like I teach in my Master Course – which of these you need to pay attention to for your work to be effective. That’s the approach I take in the Social PR Virtuoso® Master Course, because truly, that’s all we need to do. Career Development Thought Leadership defeatist myths moving ahead in your career The Social PR Virtuoso® Master Course

How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

There’s Snow White and the Seven Dwarves, of course.

Course 102

8 Judges Share Their Secrets This PR Awards Season

The Resolution Blog

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. Reputation is important in the PR world, so of course you want to get a few wins under your belt.

Course 156

COVID has changed the marketing and PR game, not eliminated it

Axia PR

During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures.

Course 113