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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Celebrating the human influence in reputation shaping

PR in High Definition

There’s an overall mix of curiosity around how AI can help companies, fears about it negatively impacting jobs, and pressure to regulate it as it grows more knowledgeable. This is especially concerning if a company is experiencing a reputational crisis, and neutrality and nuance are needed.

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The bill we will all eventually pay.

Maxim Behar

It doesn't take long before we hear from everywhere, especially from the television studios - "in the Czech Republic they do this, in Hungary that, in Poland so-and-so, and in Slovenia are very far ahead in their development." Many years have passed since then and we have learned many lessons. And we compare, compare, compare.

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Putting PR on the Table for Minority Students

PRSay

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. Many companies have taken strides and are making progress when it comes to diversity in the profession, but a concerted effort is still needed. Cambria’s PR Story. Education.

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The Legendary Prince with a Spanish Passport and Bulgarian Heart.

Maxim Behar

The King had sent his most trusted bodyguard to bring Kardam to Pamporovo and left him in the hands of another trusted guard from Borisov’s security company, "Ipon" – Lubo. He has been appearing on all Spanish television channels for years, talking about how we should come to Bulgaria.

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Why Can't TikTok Block the Blackout Challenge?

Mindful Marketing

In centuries gone by, that influence was limited to direct interpersonal contact and then to traditional mass media like television. In fact, the Centers for Disease Control and Prevention (CDC) reported that 82 children, aged 6 to 19, likely died from such games between 1995 and 2007.

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