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Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead.

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Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. With that in mind, here are five retail podcasts to check out and consider for retail companies who want to amp up their podcast footprint. Total Retail Talks. Retail Gets Real.

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Retail Design Collaborative

The Hoyt Organization

The post Retail Design Collaborative appeared first on The Hoyt Organization.

Retail 86
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Who Holds the Future of Retail?

Ronn Torossian

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. The post Who Holds the Future of Retail? That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey.

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

The post How Are Retailers Communicating Through This Crisis? Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders.

Retail 195
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As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

Retail 195
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With economy unstable, retail marketers prioritize retention, CX and pulling back on social in 2023

Agility PR Solutions

After the pandemic created two years of uncertainty, retailers entered 2022 with a positive outlook and expectations of growth. But numerous challenges, including inflation and interest rate hikes, kept that positivity in check throughout the year.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce.

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Surviving the retail apocalypse: 2021 trends, expectations, and new opportunities

Agility PR Solutions

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

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Despite demand, retailers appear in the dark on consumers’ sustainability sentiment

Agility PR Solutions

The research, in partnership with the Baker Retailing Center at […]. The post Despite demand, retailers appear in the dark on consumers’ sustainability sentiment appeared first on Agility PR Solutions.

Retail 124
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Trends to watch in retail CX: Moving from transactional to unified experiences tops the list

Agility PR Solutions

The firm’s newly released report, The Future of Retail Customer Service: Interactive and Unified, […]. The post Trends to watch in retail CX: Moving from transactional to unified experiences tops the list appeared first on Agility PR Solutions.

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Despite inflation, consumers’ confidence to spend is greater than brands and retailers believe

Agility PR Solutions

New research reveals that senior retail leaders are more pessimistic about consumers’ confidence to spend over the holidays in the face of rising inflation than consumers themselves indicate.

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How retailers can meet consumer expectations for the metaverse, sustainability, and more

Agility PR Solutions

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions.

Retail 123
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Most brands and retailers say they aren’t prepared for new digital transformation challenges

Agility PR Solutions

The post Most brands and retailers say they aren’t prepared for new digital transformation challenges appeared first on Agility PR Solutions.

Retail 85
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Most retailers are failing to meet their sustainability targets, but there are reasons for optimism

Agility PR Solutions

While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals.

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5 trends retail marketers must embrace to transform into customer-first organizations in 2022

Agility PR Solutions

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

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As Big Retail drops the ball on CX, opportunity is ripe for SMBs in 2023

Agility PR Solutions

The post As Big Retail drops the ball on CX, opportunity is ripe for SMBs in 2023 appeared first on Agility PR Solutions.

Retail 78
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Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Agility PR Solutions

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Retail 124
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Powered by Amazon, retail ranks high in brand intimacy

Agility PR Solutions

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

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7 imperatives for the retail industry: CEOs speak on COVID’s long-term impact on retail

Agility PR Solutions

the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. The post 7 imperatives for the retail industry: CEOs speak on COVID’s long-term impact on retail appeared first on Agility PR Solutions.

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Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. Featured PR Observations and Preferences PRGN Another Company Gabor Jelinek Goodwill Communications Jaspar Eyears Mariusz Pleban Multi Communications PR and Retail public relations global network Retail Retailers SCR Communications & Public Relations Sheena CampbellIn Poland, there is legislation pending that would ban shopping on Sunday.

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CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery

Agility PR Solutions

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78
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As holiday staffing issues mount, retailers grapple with how to manage customer expectations

Agility PR Solutions

In the firm’s new report, Retail’s […]. The post As holiday staffing issues mount, retailers grapple with how to manage customer expectations appeared first on Agility PR Solutions.

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With 83% of shoppers backing personalization, it’s key in this crucial moment for retail

Agility PR Solutions

With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK, US and Mexico.

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Customer engagement in Big Retail: How marketers can earn declining discretionary dollars

Agility PR Solutions

The new research from customer engagement firm Verint reveals how retail marketers can boost their chances of attracting more discretionary dollars in an era of high inflation. […].

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Consumers will spend more with retailers they can message with this holiday season

Agility PR Solutions

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

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Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions

Agility PR Solutions

The post Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions appeared first on Agility PR Solutions.

Retail 124
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Sustainable retail expectations on the rise with Gen Z shoppers

Agility PR Solutions

The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact.

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The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back

Agility PR Solutions

New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].

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Shoppers’ expectations of tech at retail are high yet often unmet

Agility PR Solutions

The post Shoppers’ expectations of tech at retail are high yet often unmet appeared first on Agility PR Solutions. The pandemic unleashed an acceleration of e-commerce and digital shopping that has changed shopper’s expectations of the shopping experience in physical stores.

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“Amazon Fatigue” opening new doors for brands and retailers

Agility PR Solutions

The post “Amazon Fatigue” opening new doors for brands and retailers appeared first on Agility PR Solutions. Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis.

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For retailers, a tepid holiday season prompts a cautious approach to messaging

PR Daily

Some retailers are struggling to put a sunny cast on gloomy reports about holiday shopping. The news comes after other retailers, including Macy’s and Kohl’s, shared disappointing figures for the holidays. The spate of disappointing reports has many questioning the future of some legacy retailers. The retailer turned to its CEO to deliver holiday sales figures and provide guidance for the future. Executive Communication Marketing Kohl's Macy's Nordstrom retail

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Retailers are racing to achieve faster data-driven insights

Agility PR Solutions

Since the pandemic started, 87 percent of retail organizations in the U.S. New research from analytics database Exasol quantifies how retailers are heightening data-driven decision-making cycles to meet real-time demand and prepare for surging online sales brought on by the COVID-19 pandemic.

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2020 Retailer Playbook—the new challenges for marketers this year

Agility PR Solutions

With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead?

Retail 78
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How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis

Agility PR Solutions

Retail […]. The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions.

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Retailers’ poor holiday performance cost them permanent customers

Agility PR Solutions

And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers will lose out—53 percent of survey respondents said they will never place another order with certain […].

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Love shopping. Love tech. Love retail tech.

PR in High Definition

All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology. Love retail tech.

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Pitches That Placed: How to Pitch Modern Retail

The TypeBar

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. Also, check out this Coffee with a Journalist episode that goes in-depth on how to pitch reporters at Modern Retail.

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10 post-pandemic e-commerce trends: What can retail marketers expect?

Agility PR Solutions

It’s an excellent time for retail marketers to think about how to serve customers better. Let’s look into the important considerations for retail marketers and […]. The post 10 post-pandemic e-commerce trends: What can retail marketers expect?

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Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S.

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