Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more].

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

Retail Trends to Watch in 2018

Zignal Labs

The post Retail Trends to Watch in 2018 appeared first on Zignal Labs

How Facebook's dynamic ads favor retailers

PR Daily

Brand managers can now use dynamic ads for retail, and to entice users to visit them in person. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that's closest to the person seeing the ad.

Image and Likability Mean More Now Than Ever

HMA Public Relations

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. SmithGroupJJR Arizona Association for Economic Development HMA Public Relations John Tran PR and Retail Public Relations and Retail Retail Evolution Scott Hanson

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

PR Daily

Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced. Marketers and designers take note: Font choice matters. With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech.

Generation Z Issues a New Retail-PR Ultimatum

Flack Me

Category: Flack Me Summary: The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey

The Second Biggest Retail Shopping Season Of The Year [Infographic]

PR in Your Pajamas

What is the second biggest retail shopping season? The only other time retailers see higher sales is during the “winter holiday” when holly jolly gift giving takes over consumer buying habits. Pop Quiz! A) Father’s Day. B) Easter. C) Back-to-School.

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

RETAIL DISPLAY SALES - Atlanta, GA

Flack Me

Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Well-known retailers reveal their favorite online platforms

PR Daily

At this year’s Digiday Retail Summit, attendees shared their insights on which channels were their most successful platforms for sharing content. PR pros and social media marketers often advise brand managers to identify as publishers and content curators.

Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

On Tuesday, the retailer’s website crashed due to the amount of consumer traffic. You, too, can dress like a drug lord.

Senior Account Executive, Retail - Memphis, TN

Flack Me

Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Retail Love: Lessons from Amazon in Building Long-Lasting Relationships

Flack Me

Category: Flack Me Summary: Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts—with an astounding 79 percent reporting an Amazon purchase within the past month, according to a new report from Yes Lifecycle Marketing. For its generational consumer behavior report

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores. Last month, the New York Stock Exchange announced that it would no longer list the retailer because its stock price was so low.

Graphic Designer (Retail Focused) - Boulder, CO

Flack Me

Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

CUSTOMER SERVICE / RETAIL / RESTAURANT - Trenton, NJ

Flack Me

Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000

Acount Director, Retail Exp. - New York City, NY

Flack Me

Company: FCB Location: New York City, New York Industry: Advertising - Account Management Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Sales Assistant - Retail Software Company - Staten Island, NY

Flack Me

Company: Celerant Technology Corp Location: Staten Island, New York Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Minimum Education: Professional

Management Director with Retail Marketing Experience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

Got a brick-and-mortar business? Use public relations to bring more customers to your door

Axia PR

Public Relations Featured Retail6 strategies to increase visibility, traffic and profits. These days it seems like people only want to talk about online businesses and the next big dot-com billionaire. Traditional brick-and-mortar businesses don’t get as much respect and attention anymore. You can use public relations to change all that.

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 61

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 52

The Gilded Lilly: A Cautionary Tale

Flatiron Communications

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. The Flack crisis management Lilly Pulitzer OXM PR Retail Target TGT

How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

Retail strategy + social media launch (Note: I didn’t touch on the other media components of the launch). Target was in the news over the weekend. And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom What makes healthcare through your organization different?

Still Chasing Amazon, Walmart Sees Online Sales Increase

Ron Torossian

This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant.

Retail 130

#MediaMonday – Brandon Brown

HMA Public Relations

All things restaurant and retail. We are so happy to welcome Brandon Brown back to Arizona and back to the Phoenix Business Journal. His beat? The post #MediaMonday – Brandon Brown appeared first on HMA Public Relations.

3 Major PR Misfires in 2017

Ron Torossian

Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again.

Retail 130

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE. When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well.

Those Customer Service Skills Really Do Come in Handy

HMA Public Relations

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days. The post Those Customer Service Skills Really Do Come in Handy appeared first on HMA Public Relations.

Media samples: Do they increase your chances of earning media coverage?

Axia PR

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free.

AirPR Interview Series: Mark Delcorps of Overstock.com

AirPR

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services.

Unlocking Purchasing Power Through Social Video—Tips for Reaching Three Generations of Consumers

Flack Me

Category: Flack Me Summary: On the heels of a holiday season in which retail sales grew four percent year-over-year according to the National Retail Federation, new research commissioned by online video solutions provider Brightcove provides some valuable considerations for those who are looking to use social video as a way to pick up sales and make inroads with their target age groups

The Email Maturity Curve and Inbox Love: New Research Data Identify Why Email Marketing Falls Short

Flack Me

Category: Flack Me Summary: New research from marketing technology firm Magnetic, in partnership with retail publishing network Retail TouchPoints, pinpoints marketers’ underutilization of personalized and triggered emails to customers as a major reason why email marketing is falling short of consumers’ expectations.

Copywriter - Birmingham, AL

Flack Me

Company: Martin Advertising/Martin Retail Group Location: Birmingham, Alabama Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

AI Ascending: How Artificial Intelligence Will Save Customer Experience

Flack Me

Category: Flack Me Summary: New research from customer care automation platform Linc, in partnership with BrandGarage, addresses the overwhelming emphasis retail execs are placing on automated platforms to improve customer communication, with 87 percent

Is REI's #OptOutside Black Friday Closure Sparking a New Trend?

TrendKite

REI, the Seattle-based outdoor recreation and sporting goods giant, is closing all of their 143 stores and will not process online orders on the busiest retail day of the year.