For retailers, a tepid holiday season prompts a cautious approach to messaging

PR Daily

Some retailers are struggling to put a sunny cast on gloomy reports about holiday shopping. The news comes after other retailers, including Macy’s and Kohl’s, shared disappointing figures for the holidays. Executive Communication Marketing Kohl's Macy's Nordstrom retail

Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more].

From apocalypse to renaissance—retail store future brighter than expected

Agility PR Solutions

Doomsday predictors notwithstanding, physical retailers actually see tremendous opportunities for their stores in the near future, according to new research from Retail Systems Research. The firm recently released its 2018 Retail Store Benchmark Report, From Apocalypse to Renaissance.

Millennials will spend big with inclusion-conscious retailers this holiday

Agility PR Solutions

consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc.,

Retail 101

Big Retail: Amid constant change, here’s how the largest retailers stay ahead

Agility PR Solutions

retailers maintain their edge during the past year, according to the annual Top 100 Retailers list from the National Retail Federation’s STORES Magazine and Kantar Consulting. Retail today is a blend of innovation and experience, and the nation’s […].

How retailers can successfully battle Amazon this holiday season

Agility PR Solutions

The post How retailers can successfully battle Amazon this holiday season appeared first on Agility PR Solutions.

Omnichannel challenge—retailers seek holiday staffers who understand their brand

Agility PR Solutions

As retailers prepare for the competitive holiday shopping season, they are putting more emphasis on their customers’ in-store experiences and are making hiring decisions that reflect that trend, according to a new retailer survey from organizational consulting firm Korn Ferry.

Retailer apologizes after ‘fat shaming’ shirt receives backlash

PR Daily

That’s the lesson most recently learned by clothing retailer Revolve, which saw a storm of online criticism and a rash of negative headlines in response to images of a thin model wearing a sweatshirt bearing a “fat shaming” expression.

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2018 holiday wrap-up—U.S. retail sales saw strongest growth in 6 years

Agility PR Solutions

A robust shopping season from before Thanksgiving through Christmas has given retailers much to cheer about this year. According to Mastercard SpendingPulse, which provides insights into overall retail spending trends across all payment types, holiday sales increased 5.1

Communications, the evolving consumer, and the new definition of retail

Agility PR Solutions

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

Retailers will spend more on Black Friday digital ads than Cyber Monday

Agility PR Solutions

New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season. The post Retailers will spend more on Black Friday digital ads than Cyber Monday appeared first on Agility PR Solutions.

How Facebook's dynamic ads favor retailers

PR Daily

Brand managers can now use dynamic ads for retail, and to entice users to visit them in person. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that's closest to the person seeing the ad.

Retail 118

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

Why are retailers still struggling so much with CX?

Agility PR Solutions

Myriad new research has stressed that brands must focus on providing high quality customer experience (CX) to gain loyalty—but even amid a flurry of next-tech tools like AI, retailers keep missing the mark. The post Why are retailers still struggling so much with CX?

Retail Trends to Watch in 2018

Zignal Labs

The post Retail Trends to Watch in 2018 appeared first on Zignal Labs

‘Inbox overload’ is causing over half of consumers to ignore retailer emails

Agility PR Solutions

For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in […]. The post ‘Inbox overload’ is causing over half of consumers to ignore retailer emails appeared first on Agility PR Solutions.

Customer loyalty is critical—but only 40% of retailers currently measure customer retention

Agility PR Solutions

So why are so many retailers focused on measuring total sales and comparative sales, while customer loyalty […]. The post Customer loyalty is critical—but only 40% of retailers currently measure customer retention appeared first on Agility PR Solutions.

Online retailers still off-target when it comes to customer preference

Agility PR Solutions

The post Online retailers still off-target when it comes to customer preference appeared first on Agility PR Solutions.

Modern retail PR—how Millennials & Gen Z are driving shifts in customer expectations

Agility PR Solutions

The post Modern retail PR—how Millennials & Gen Z are driving shifts in customer expectations appeared first on Agility PR Solutions. New research from customer experiences firm Zendesk reveals generational differences in customer support channel preferences, with lots of channels other than email and phone continuing to gain popularity—especially among Millennials and Gen Z, who have distinct preferences and expectations compared to Gen X and Baby Boomers.

The black holes of retail customer experience—and how to keep your brand in orbit

Agility PR Solutions

While 96 percent of retailers say customer experience is a core priority, 75 percent believe their organization has room for improvement, according to new research from enterprise software firm Square Root.

Understanding the Changing Nature of Retail

Zignal Labs

The post Understanding the Changing Nature of Retail appeared first on Zignal Labs

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

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Why 42% of retail marketing leaders will seek new jobs in 2018

Agility PR Solutions

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

Retail 124

Forget Big Data—“Fast Data” is the new black for retail marketers

Agility PR Solutions

The post Forget Big Data—“Fast Data” is the new black for retail marketers appeared first on Agility PR Solutions. By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage.

Loyalty in 3D—how food retailers can earn more shopper devotion

Agility PR Solutions

As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base. The post Loyalty in 3D—how food retailers can earn more shopper devotion appeared first on Agility PR Solutions.

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

PR Daily

Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced. Marketers and designers take note: Font choice matters. With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech.

Retail 129

Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

On Tuesday, the retailer’s website crashed due to the amount of consumer traffic. You, too, can dress like a drug lord.

Retail 118

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores. Last month, the New York Stock Exchange announced that it would no longer list the retailer because its stock price was so low.

Well-known retailers reveal their favorite online platforms

PR Daily

At this year’s Digiday Retail Summit, attendees shared their insights on which channels were their most successful platforms for sharing content. PR pros and social media marketers often advise brand managers to identify as publishers and content curators.

Retail 100

Image and Likability Mean More Now Than Ever

HMA Public Relations

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. SmithGroupJJR Arizona Association for Economic Development HMA Public Relations John Tran PR and Retail Public Relations and Retail Retail Evolution Scott Hanson

How tech-savvy retailers & restaurants are raising the bar on CX

Agility PR Solutions

The post How tech-savvy retailers & restaurants are raising the bar on CX appeared first on Agility PR Solutions. New research from tech services and support firm Boomtown finds that technology is becoming an increasingly integral part of shopping and dining experiences for Americans—and in turn, technology successes and failures are seriously impacting whether consumers return to a store or restaurant.

How A Few Smart Retailers Became Newsjacking Legends

TrendKite

RETAIL DISPLAY SALES - Atlanta, GA

Flack Me

Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Consumer PR: What Keeps the Biggest Retailers Big?

Flack Me

Category: Flack Me Summary: The nation’s largest retailers have held onto their top spots by focusing on value and embracing new ways consumers are shopping, according to the annual Top 100 Retailerslist from the National Retail Federation’s STORES Magazine and Kantar Retail

Graphic Designer (Retail Focused) - Boulder, CO

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Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

What is the expectation economy?

HMA Public Relations

What is.Wednesday consumer expectation expectations experience money Public Relations Quality retailer ServiceWhen we agree to pay money for something, we have certain expectations. It could be related to the quality of the product or more importantly today, […].

Generation Z Issues a New Retail-PR Ultimatum

Flack Me

Category: Flack Me Summary: The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey

CUSTOMER SERVICE / RETAIL / RESTAURANT - Trenton, NJ

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Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000