Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. With that in mind, here are five retail podcasts to check out and consider for retail companies who want to amp up their podcast footprint. Total Retail Talks. Retail Gets Real.

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As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

The post How Are Retailers Communicating Through This Crisis? Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders. There’s no doubt that what we knew before this global pandemic is not what we’re going back to, at least for some time to come. So, that does mean brands need to rethink what they’re doing […]. appeared first on. Communications Agency Crisis PR Crisis PR Agency Insights Public Relations Strategy

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Powered by Amazon, retail ranks high in brand intimacy

Agility PR Solutions

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce. Check out the list below of 20 great retail reporters you should be following to stay ahead of breaking news. . Tonya covers retail and e-commerce for MarketWatch. Any retail journalists I should be following?

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The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back

Agility PR Solutions

New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].

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Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. Featured PR Observations and Preferences PRGN Another Company Gabor Jelinek Goodwill Communications Jaspar Eyears Mariusz Pleban Multi Communications PR and Retail public relations global network Retail Retailers SCR Communications & Public Relations Sheena CampbellIn Poland, there is legislation pending that would ban shopping on Sunday.

Sustainable retail expectations on the rise with Gen Z shoppers

Agility PR Solutions

The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact.

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2020 Retailer Playbook—the new challenges for marketers this year

Agility PR Solutions

With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead?

Retail PR’s next normal: Experience gap widens as consumer appetite for digital increases

Agility PR Solutions

As coronavirus concerns accelerate consumers’ demand for digital, new research from marketing analytics firm Periscope by McKinsey reveals how tech-driven consumers are reshaping retail’s next normal.

For retailers, a tepid holiday season prompts a cautious approach to messaging

PR Daily

Some retailers are struggling to put a sunny cast on gloomy reports about holiday shopping. The news comes after other retailers, including Macy’s and Kohl’s, shared disappointing figures for the holidays. The spate of disappointing reports has many questioning the future of some legacy retailers. The retailer turned to its CEO to deliver holiday sales figures and provide guidance for the future. Executive Communication Marketing Kohl's Macy's Nordstrom retail

Retail PR challenges and opportunities as COVID drives permanent shifts in behavior

Agility PR Solutions

Retail marketers still aren’t sure what the impact of COVID will be on the upcoming holiday season and beyond—or even what the next few weeks will bring. The post Retail PR challenges and opportunities as COVID drives permanent shifts in behavior appeared first on Agility PR Solutions.

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S.

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Millennials will spend big with inclusion-conscious retailers this holiday

Agility PR Solutions

consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc.,

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Consumers are concerned about Amazon’s retail impact and footprint

Agility PR Solutions

consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail industry—and the planet. The post Consumers are concerned about Amazon’s retail impact and footprint appeared first on Agility PR Solutions.

From apocalypse to renaissance—retail store future brighter than expected

Agility PR Solutions

Doomsday predictors notwithstanding, physical retailers actually see tremendous opportunities for their stores in the near future, according to new research from Retail Systems Research. The firm recently released its 2018 Retail Store Benchmark Report, From Apocalypse to Renaissance.

Big Retail: Amid constant change, here’s how the largest retailers stay ahead

Agility PR Solutions

retailers maintain their edge during the past year, according to the annual Top 100 Retailers list from the National Retail Federation’s STORES Magazine and Kantar Consulting. Retail today is a blend of innovation and experience, and the nation’s […].

Retailer apologizes after ‘fat shaming’ shirt receives backlash

PR Daily

That’s the lesson most recently learned by clothing retailer Revolve, which saw a storm of online criticism and a rash of negative headlines in response to images of a thin model wearing a sweatshirt bearing a “fat shaming” expression.

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Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Media Moves at the Detroit Free Press & Modern Retail, Laptop Magazine Names New Editor in Chief

Cision

Darcie Moran joins the Detroit Free Press, Gabriela Barkho new at Modern Retail, and more. Media Blog

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Retail PR’s Achilles Heel—why customer service must evolve

Agility PR Solutions

The post Retail PR’s Achilles Heel—why customer service must evolve appeared first on Agility PR Solutions. It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it. Customer service is a vital part of any business’ success, and it’s no longer safe to rely on old customer service practices and expectations. What […].

Omnichannel challenge—retailers seek holiday staffers who understand their brand

Agility PR Solutions

As retailers prepare for the competitive holiday shopping season, they are putting more emphasis on their customers’ in-store experiences and are making hiring decisions that reflect that trend, according to a new retailer survey from organizational consulting firm Korn Ferry.

Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans

Agility PR Solutions

The post Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans appeared first on Agility PR Solutions. Despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019.

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates. Blog Brand Messaging brand value customers radioshack retail

Consumers still afraid to shop in-store as more retailers say “mask up”

Agility PR Solutions

Even as more major retailers require customers to wear a mask in-store, new research from digital product testing and decision-making platform First Insight found that the vast majority of women (80 percent) feel unsafe trying out beauty products, 68 percent feel unsafe trying on apparel in dressing rooms, and 61 percent feel unsafe trying on […]. The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

How retailers can successfully battle Amazon this holiday season

Agility PR Solutions

The post How retailers can successfully battle Amazon this holiday season appeared first on Agility PR Solutions.

Why retailers aren’t ready for advanced mobile experiences

Agility PR Solutions

Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile engagement strategy. In a survey of 100 senior retail executives, only 9 percent […]. The post Why retailers aren’t ready for advanced mobile experiences appeared first on Agility PR Solutions.

Looking for Retail Industry News? We’re Sold on These 8 Sites.

Cision

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news. Media Blog

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Evolving retail landscape leads to greater expectations—what’s working?

Agility PR Solutions

Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically. The post Evolving retail landscape leads to greater expectations—what’s working?

Retail delivers the goods in new brand intimacy rankings

Agility PR Solutions

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers. Retail ranked fourth out of the 15 industries studied in the latest Brand Intimacy 2019 Studyfrom marketing intimacy agency MBLM,which is […]. The post Retail delivers the goods in new brand intimacy rankings appeared first on Agility PR Solutions.

Communications, the evolving consumer, and the new definition of retail

Agility PR Solutions

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

How Facebook's dynamic ads favor retailers

PR Daily

Brand managers can now use dynamic ads for retail, and to entice users to visit them in person. Here’s how Facebook execs describe the new venture in a recent blog post : Many retailers already use Facebook ads to promote their in-store products, but until now it wasn't feasible to customize creative for every store location based on local product availability, pricing or promotions. Facebook has expanded its product ads to serve brick-and-mortar stores.

New study reveals brand loyalty is worth more than the suggested retail price

Agility PR Solutions

In a fickle, fast-moving retail environment, every brand could use a little loyalty—and in fact, new research asserts that loyalty might be worth even more than it appears at face value. A new study by Yes Marketing reveals that over half of consumers say they will pay more to buy from a retailer they’re loyal to—indicating […]. The post New study reveals brand loyalty is worth more than the suggested retail price appeared first on Agility PR Solutions.

Why are retailers still struggling so much with CX?

Agility PR Solutions

Myriad new research has stressed that brands must focus on providing high quality customer experience (CX) to gain loyalty—but even amid a flurry of next-tech tools like AI, retailers keep missing the mark. The post Why are retailers still struggling so much with CX?

Media Moves at the Detroit Free Press & Modern Retail, Laptop Magazine Names New Editor in Chief

TrendKite

Darcie Moran joins the Detroit Free Press, Gabriela Barkho new at Modern Retail, and more

4 components of an engaging PR strategy for retail in 2020

Agility PR Solutions

Successful communication is the key to building a more effective PR strategy for retailers in 2020. The post 4 components of an engaging PR strategy for retail in 2020 appeared first on Agility PR Solutions.

Retailers pull Boohoo amid workers’ rights claims, LinkedIn introduces pronunciation tool, and Walmart prepares to compete with Amazon

PR Daily

Here are today’s top stories: Retailers ditch Boohoo. For Boohoo, the retailers that pulled the brands’ products vowed not to relist them until the company can prove it isn’t violating worker rights—whether inside of its corporate headquarters or through a supplier.

Consumers just want to be better understood by retailers this holiday season

Agility PR Solutions

They just want retailers to figure out how to properly market to them, according to engagement tech firm RedPoint Global, which recently announced new research examining consumer opinions about the current state of holiday shopping. The post Consumers just want to be better understood by retailers this holiday season appeared first on Agility PR Solutions. What do consumers want for Christmas this year?

Amazon Prime Day email marketing lessons for retailers

Agility PR Solutions

Prime Day has dominated the summer retail buzz since it started in 2015,2 but retailers competing with Amazon don’t have to miss out on the engagement opportunities that summer deals and off-season sales can offer. The post Amazon Prime Day email marketing lessons for retailers appeared first on Agility PR Solutions. In 2018, Amazon Prime Day generated more than $4 billion in sales, according to an analysis by Internet Retailer.1