Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead.

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Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. With that in mind, here are five retail podcasts to check out and consider for retail companies who want to amp up their podcast footprint. Total Retail Talks. Retail Gets Real.

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Who Holds the Future of Retail?

Ronn Torossian

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. The post Who Holds the Future of Retail? That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey.

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How Are Retailers Communicating Through This Crisis?

Ronn Torossian

The post How Are Retailers Communicating Through This Crisis? Brands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders.

Retail 195

As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

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How retailers can meet consumer expectations for the metaverse, sustainability, and more

Agility PR Solutions

The post How retailers can meet consumer expectations for the metaverse, sustainability, and more appeared first on Agility PR Solutions.

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Most retailers are failing to meet their sustainability targets, but there are reasons for optimism

Agility PR Solutions

While sustainability is now a strategic priority for retail businesses, the vast majority are failing to make meaningful progress, new research from global management consultancy Boston Consulting Group (BCG reveals.

Retail 124

Despite demand, retailers appear in the dark on consumers’ sustainability sentiment

Agility PR Solutions

The research, in partnership with the Baker Retailing Center at […]. The post Despite demand, retailers appear in the dark on consumers’ sustainability sentiment appeared first on Agility PR Solutions.

Retail 124

Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Agility PR Solutions

Consumers’ expectations of brands and retailers have changed, and the buying journey has been forever altered—and from those shifts have come new expectations around customer service. The post Only 15% of retailers offer a differentiating omnichannel experience—which brands are leading?

Retail 124

5 trends retail marketers must embrace to transform into customer-first organizations in 2022

Agility PR Solutions

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce.

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Powered by Amazon, retail ranks high in brand intimacy

Agility PR Solutions

Catalyzed by the spike in e-commerce during COVID, the retail industry retained its 2019 spot and ranked fourth out of the 15 industries studied in theBrand Intimacy 2020 Study, the largest study of brands based on emotions from intimacy marketing firm MBLM (pronounced Emblem).

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7 imperatives for the retail industry: CEOs speak on COVID’s long-term impact on retail

Agility PR Solutions

the retail industry was blindsided by the COVID pandemic, and was forced to revamp to meet new demands of consumers. The post 7 imperatives for the retail industry: CEOs speak on COVID’s long-term impact on retail appeared first on Agility PR Solutions.

Consumers will spend more with retailers they can message with this holiday season

Agility PR Solutions

Brands and retailers are understandably nervous about the upcoming holiday shopping season—it’s unclear how consumers will shop, which product makers and shops they came to trust (or distrust) during the COVID crisis, and how they’ll interact with the ones with whom they choose to engage.

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Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions

Agility PR Solutions

The post Today’s shoppers want retailers to invest more in sustainability—how it drives purchase decisions appeared first on Agility PR Solutions.

Retail 124

Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. Featured PR Observations and Preferences PRGN Another Company Gabor Jelinek Goodwill Communications Jaspar Eyears Mariusz Pleban Multi Communications PR and Retail public relations global network Retail Retailers SCR Communications & Public Relations Sheena CampbellIn Poland, there is legislation pending that would ban shopping on Sunday.

For retailers, a tepid holiday season prompts a cautious approach to messaging

PR Daily

Some retailers are struggling to put a sunny cast on gloomy reports about holiday shopping. The news comes after other retailers, including Macy’s and Kohl’s, shared disappointing figures for the holidays. The spate of disappointing reports has many questioning the future of some legacy retailers. The retailer turned to its CEO to deliver holiday sales figures and provide guidance for the future. Executive Communication Marketing Kohl's Macy's Nordstrom retail

Sustainable retail expectations on the rise with Gen Z shoppers

Agility PR Solutions

The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact.

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“Amazon Fatigue” opening new doors for brands and retailers

Agility PR Solutions

The post “Amazon Fatigue” opening new doors for brands and retailers appeared first on Agility PR Solutions. Amazon became an even bigger behemoth during COVID, with consumers turning to the company’s reliable delivery services, tailor-made for such a crisis.

The COVID crisis pushed shoppers to switch retailers and brands—why many won’t go back

Agility PR Solutions

New research from retail solutions firm Advantage Sales finds pandemic-driven out-of-stocks, growing safety and financial concerns, and changing values have spurred shoppers to try different retailers and […].

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How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis

Agility PR Solutions

Retail […]. The post How the pandemic is reshaping the future of retail—here’s overall and by-industry analysis appeared first on Agility PR Solutions.

Retailers are racing to achieve faster data-driven insights

Agility PR Solutions

Since the pandemic started, 87 percent of retail organizations in the U.S. New research from analytics database Exasol quantifies how retailers are heightening data-driven decision-making cycles to meet real-time demand and prepare for surging online sales brought on by the COVID-19 pandemic.

10 post-pandemic e-commerce trends: What can retail marketers expect?

Agility PR Solutions

It’s an excellent time for retail marketers to think about how to serve customers better. Let’s look into the important considerations for retail marketers and […]. The post 10 post-pandemic e-commerce trends: What can retail marketers expect?

2020 Retailer Playbook—the new challenges for marketers this year

Agility PR Solutions

With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. What can retailers expect in the year ahead?

Retailers’ poor holiday performance cost them permanent customers

Agility PR Solutions

And according to new research from cloud-based voice and analytics firm Voxware, those unprepared retailers will lose out—53 percent of survey respondents said they will never place another order with certain […].

Consumers want it all: Retail industry reshapes to meet shopping and sustainability preferences

Agility PR Solutions

New research from IBM Institute for Business Value finds retailers must become more agile to meet customers where they are, integrating digital and in-store experiences.

Love shopping. Love tech. Love retail tech.

PR in High Definition

All these companies are inspiring in their relentless pursuit of new ways, better ways, faster ways and all have a comms challenge to get their propositions across simply – and in this one, we’ll be focusing on retail technology. Love retail tech.

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S.

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How COVID changed women shoppers: 8 in 10 say their retail habits have been changed permanently

Agility PR Solutions

The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll.

Retail PR, the rapid shift in shopper behavior, and looming impact on 2020 holiday shopping

Agility PR Solutions

The post Retail PR, the rapid shift in shopper behavior, and looming impact on 2020 holiday shopping appeared first on Agility PR Solutions.

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The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates. Blog Brand Messaging brand value customers radioshack retail

The changing face of retail—and the new marketing mandate for stellar service and CX

Agility PR Solutions

The post The changing face of retail—and the new marketing mandate for stellar service and CX appeared first on Agility PR Solutions.

Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans

Agility PR Solutions

The post Retail PR alert: COVID crisis hasn’t disrupted 2020 holiday shopping or spending plans appeared first on Agility PR Solutions. Despite the impact of COVID-19, shoppers do not plan to significantly change their holiday spend compared to 2019.

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Retailers face disconnect with consumers on holiday shopping—are senior execs to blame?

Agility PR Solutions

With the holiday shopping season so crucial for retailers this year, you’d think that retail execs would be studying consumer preferences obsessively so their brands can go above and beyond to meet their needs. Senior retail […].

Consumers are concerned about Amazon’s retail impact and footprint

Agility PR Solutions

consumers have negative feelings about the e-tail behemoth when it comes to its impact on the retail industry—and the planet. The post Consumers are concerned about Amazon’s retail impact and footprint appeared first on Agility PR Solutions.

Media Moves at The Star Tribune & Modern Retail, CBS Boston Names News Director

Cision

Michael Waters joins Modern Retail, Nicole Norfleet, Kavita Kumar, Dee DePass, Jacky Crosby all have new beats at The Star Tribune, and more. Media Blog

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Media Moves at The Star Tribune & Modern Retail, CBS Boston Names News Director

Cision

Michael Waters joins Modern Retail, Nicole Norfleet, Kavita Kumar, Dee DePass, Jacky Crosby all have new beats at The Star Tribune, and more. Media Blog

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Retail PR’s Achilles Heel—why customer service must evolve

Agility PR Solutions

The post Retail PR’s Achilles Heel—why customer service must evolve appeared first on Agility PR Solutions. It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it. Customer service is a vital part of any business’ success, and it’s no longer safe to rely on old customer service practices and expectations. What […].

Retail 5.0: Brands must now master marketplace strategies, not mass personalization

Agility PR Solutions

Welcome to Retail 5.0—the The post Retail 5.0:

Millennials will spend big with inclusion-conscious retailers this holiday

Agility PR Solutions

consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc., The post Millennials will spend big with inclusion-conscious retailers this holiday appeared first on Agility PR Solutions.