Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

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Well-known retailers reveal their favorite online platforms

PR Daily

At this year’s Digiday Retail Summit, attendees shared their insights on which channels were their most successful platforms for sharing content. PR pros and social media marketers often advise brand managers to identify as publishers and content curators.

Trending Sources

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

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Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

On Tuesday, the retailer’s website crashed due to the amount of consumer traffic. You, too, can dress like a drug lord.

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores. Last month, the New York Stock Exchange announced that it would no longer list the retailer because its stock price was so low.

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

The Second Biggest Retail Shopping Season Of The Year [Infographic]

PR in Your Pajamas

What is the second biggest retail shopping season? The only other time retailers see higher sales is during the “winter holiday” when holly jolly gift giving takes over consumer buying habits. Pop Quiz! A) Father’s Day. B) Easter. C) Back-to-School.

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

RETAIL DISPLAY SALES - Atlanta, GA

Flack Me

Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Senior Account Executive, Retail - Memphis, TN

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Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Graphic Designer (Retail Focused) - Boulder, CO

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Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

CUSTOMER SERVICE / RETAIL / RESTAURANT - Trenton, NJ

Flack Me

Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000

Acount Director, Retail Exp. - New York City, NY

Flack Me

Company: FCB Location: New York City, New York Industry: Advertising - Account Management Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center is the largest retailer of guitars, amplifiers, drums, keyboards and lighting equipment in the United States. billion company that manages several retail brands, including Musician’s Friend and Guitar Center. It’s no small feat.

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

Is REI's #OptOutside Black Friday Closure Sparking a New Trend?

TrendKite

REI, the Seattle-based outdoor recreation and sporting goods giant, is closing all of their 143 stores and will not process online orders on the busiest retail day of the year.

Prepping your PR plans for 2016: What to look for, what to ignore

Marketwired

According to a study from Internet Retailer, 60% of global consumers use their mobile device as the primary or exclusive internet source. [By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

They had buzz on social, traditional media, and online and brick and mortar retail when they released a new line of Star Wars toys to tie in with the blockbuster movie, “The Force Awakens.” This is post 1 of our 5-part #CreativePR blog series.

Six Steps to Better PR/Media Relationships

ImPRessions - Crenshaw Communications

Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. Recently a journalist posted some basic advice for public relations people to improve media relationships.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

How to Engineer the Perfect PR Metric

Cision

What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. Many retailers, restaurants and grocery stores offer post-purchase incentives to offer feedback about goods or services that they receive.

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. Rarely do I mess with cookies, except to eat them. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

16 Reasons to Start an Email Newsletter in 2016

Cision

Retail ones might more or less follow a similar format ( Think: visual ), but the others are as unique as snowflakes. You may not be in retail, but that doesn’t mean you can’t sell. Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space.

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

retailers to adopt EMV card technology will result in parallel support for NFC compatible terminals. With the move to EMV cards, retail merchants around the country are replacing their readers.

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Because the “protest” featured was so bland (the signs read, “Join the Conversation”) and the impeccably styled crowd looked fresh from a fashion retail casting call, it lacked the true edginess that might have made it controversial, but still valuable.

When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

This is something that may have been temporarily forgotten by an employee at a large Canadian retailer ). By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.

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Instagram looks to boost marketing offerings with Shopping feature

PR Daily

Click on the product tag, and you’re taken to the retailer’s site where you can view and purchase the product. The features will enable retailers to access metrics that show click-thru actions—and then it’s up to the retailer to track conversion rates. In-app purchasing power.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

retailer of guitars, amplifiers, drums, keyboards and lighting equipment, uses content to help musicians improve their craft while providing undiscovered musical talent the opportunity to achieve success.

How To Create Great Content With Your Data

Cision

Every November or early December, you may read granular details about how retailers perform on Black Friday and Cyber Monday. One of the challenges facing content creators is how to create consistent, meaningful content.

HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. We are impressed by its embrace of technology and data analytics, its culture of giving, and the way it melds entertainment and retail to more fully engage its growing community of shoppers.”. billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone.

Assistant Account Executive - Thousand Oaks, CA

Flack Me

Company: Martin Advertising/Martin Retail Group Location: Thousand Oaks, California Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Why Brands Need to Get Emotional

Cision

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe.

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

Its ad featuring Buster the Boxer , in which a slobbering dog bounces on a trampoline, was scored as the most engaging Christmas marketing campaign on a competitive list of 15 retailers. Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

What We Learn From Famous PR Failures

ImPRessions - Crenshaw Communications

We tend to think the retailer was being intentionally provocative, given its history of controversial products (see: Kent State splattered sweatshirt ), so we give it a failing grade on this one. Later this year, The Museum of Failure is scheduled to open in Sweden.

Creative Headlines Will Drive PR SEO & Success in 2017

Cision

With a client roster built of the biggest names in design, culture, hospitality, development, technology, retail and manufacturing, Gotham PR under her leadership has become a top-ranked boutique Agency and go-to resource for discerning visionaries the world over. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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Social media’s role in holiday marketing

PR Daily

Here’s are a few highlights: This holiday season, 3,140 social media messages are expected to be sent to the average retail brand. From Sprout: This is particularly important for retailers with large social audience. Do you intensify your social media messaging during the holidays?

Transitioning to Chip-and-Signature Cards: Skepticism & Continued Risks

Cision

However, most retailers have yet to install updated terminals for the new EMV cards. For retailers who have the new card readers, they often are not using them properly or have yet to train their staff on how they work.

How to boost your holiday marketing efforts

PR Daily

Retail marketers have likely been thinking about the holidays for several months, but now it’s here. For every $1 spent on “influencer” marketing, retailers gain nearly $7 in returns. The holiday season is finally upon us.

Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Retailers lead, the regulated follow. The most active category of business in digital media, social or otherwise, tends to be retailers, followed by the regulated industries which the researchers categorize as chemicals, banks, utilities and mining/oil production.