Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more].

Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Communications, the evolving consumer, and the new definition of retail

Agility PR Solutions

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

Big Retail: Amid constant change, here’s how the largest retailers stay ahead

Agility PR Solutions

retailers maintain their edge during the past year, according to the annual Top 100 Retailers list from the National Retail Federation’s STORES Magazine and Kantar Consulting. Retail today is a blend of innovation and experience, and the nation’s […].

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

Retail Trends to Watch in 2018

Zignal Labs

The post Retail Trends to Watch in 2018 appeared first on Zignal Labs

Why 42% of retail marketing leaders will seek new jobs in 2018

Agility PR Solutions

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Loyalty in 3D—how food retailers can earn more shopper devotion

Agility PR Solutions

As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base. The post Loyalty in 3D—how food retailers can earn more shopper devotion appeared first on Agility PR Solutions.

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

Understanding the Changing Nature of Retail

Zignal Labs

The post Understanding the Changing Nature of Retail appeared first on Zignal Labs

How Facebook's dynamic ads favor retailers

PR Daily

Brand managers can now use dynamic ads for retail, and to entice users to visit them in person. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that's closest to the person seeing the ad.

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How tech-savvy retailers & restaurants are raising the bar on CX

Agility PR Solutions

The post How tech-savvy retailers & restaurants are raising the bar on CX appeared first on Agility PR Solutions. New research from tech services and support firm Boomtown finds that technology is becoming an increasingly integral part of shopping and dining experiences for Americans—and in turn, technology successes and failures are seriously impacting whether consumers return to a store or restaurant.

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

PR Daily

Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced. Marketers and designers take note: Font choice matters. With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech.

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Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

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Image and Likability Mean More Now Than Ever

HMA Public Relations

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. SmithGroupJJR Arizona Association for Economic Development HMA Public Relations John Tran PR and Retail Public Relations and Retail Retail Evolution Scott Hanson

Well-known retailers reveal their favorite online platforms

PR Daily

At this year’s Digiday Retail Summit, attendees shared their insights on which channels were their most successful platforms for sharing content. PR pros and social media marketers often advise brand managers to identify as publishers and content curators.

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How A Few Smart Retailers Became Newsjacking Legends

TrendKite

Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

On Tuesday, the retailer’s website crashed due to the amount of consumer traffic. You, too, can dress like a drug lord.

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Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores. Last month, the New York Stock Exchange announced that it would no longer list the retailer because its stock price was so low.

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

Consumer PR: What Keeps the Biggest Retailers Big?

Flack Me

Category: Flack Me Summary: The nation’s largest retailers have held onto their top spots by focusing on value and embracing new ways consumers are shopping, according to the annual Top 100 Retailerslist from the National Retail Federation’s STORES Magazine and Kantar Retail

Generation Z Issues a New Retail-PR Ultimatum

Flack Me

Category: Flack Me Summary: The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey

RETAIL DISPLAY SALES - Atlanta, GA

Flack Me

Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Senior Account Executive, Retail - Memphis, TN

Flack Me

Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Retail Love: Lessons from Amazon in Building Long-Lasting Relationships

Flack Me

Category: Flack Me Summary: Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts—with an astounding 79 percent reporting an Amazon purchase within the past month, according to a new report from Yes Lifecycle Marketing. For its generational consumer behavior report

Graphic Designer (Retail Focused) - Boulder, CO

Flack Me

Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

CUSTOMER SERVICE / RETAIL / RESTAURANT - Trenton, NJ

Flack Me

Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000

Acount Director, Retail Exp. - New York City, NY

Flack Me

Company: FCB Location: New York City, New York Industry: Advertising - Account Management Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Sales Assistant - Retail Software Company - Staten Island, NY

Flack Me

Company: Celerant Technology Corp Location: Staten Island, New York Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Minimum Education: Professional

Management Director with Retail Marketing Experience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time

Got a brick-and-mortar business? Use public relations to bring more customers to your door

Axia PR

Public Relations Featured Retail6 strategies to increase visibility, traffic and profits. These days it seems like people only want to talk about online businesses and the next big dot-com billionaire. Traditional brick-and-mortar businesses don’t get as much respect and attention anymore. You can use public relations to change all that.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 59

How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

Retail strategy + social media launch (Note: I didn’t touch on the other media components of the launch). Target was in the news over the weekend. And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line.

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 52

The Gilded Lilly: A Cautionary Tale

Flatiron Communications

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. The Flack crisis management Lilly Pulitzer OXM PR Retail Target TGT

Still Chasing Amazon, Walmart Sees Online Sales Increase

Ron Torossian

This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant.

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4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom What makes healthcare through your organization different?

It’s back-to-school time—here’s how to capture spend via engagement

Agility PR Solutions

Back-to-school is the second largest consumer spending season for retailers, according to the National Retail Federation (NRF)—consumer spend is projected at $82.8

Year of the digital brand—new study reveals 2018’s loyalty winners and losers

Agility PR Solutions