For retailers, a tepid holiday season prompts a cautious approach to messaging

PR Daily

Some retailers are struggling to put a sunny cast on gloomy reports about holiday shopping. The news comes after other retailers, including Macy’s and Kohl’s, shared disappointing figures for the holidays. Executive Communication Marketing Kohl's Macy's Nordstrom retail

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Sustainable retail expectations on the rise with Gen Z shoppers

Agility PR Solutions

The rise of Generation Z has changed retail forever, from the younger sector’s demand that companies speak out and take a stand on societal and cultural issues to holding brands accountable on a range of issues from diversity and inclusion to environmental impact.

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Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more].

Social influence leadership ignites buzz for retailers—which brands are capitalizing?

Agility PR Solutions

Retailers are having huge success with social and influencer marketing—partly because retail is a highly social category, with many brands performing above average in driving online and offline consumer conversations, which makes the continued dominance of Amazon and Nike in the U.S.

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Retail PR’s Achilles Heel—why customer service must evolve

Agility PR Solutions

The post Retail PR’s Achilles Heel—why customer service must evolve appeared first on Agility PR Solutions. It’s undeniable: we live in a time in which instant gratification and speed are highly valued. Patience wears thin quickly, much to the chagrin of those who still practice it.

Looking for Retail Industry News? We’re Sold on These 8 Sites.

Cision

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news. Media Blog

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Why retailers aren’t ready for advanced mobile experiences

Agility PR Solutions

Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile engagement strategy.

Retail delivers the goods in new brand intimacy rankings

Agility PR Solutions

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers.

Evolving retail landscape leads to greater expectations—what’s working?

Agility PR Solutions

Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically. The post Evolving retail landscape leads to greater expectations—what’s working?

Retailer apologizes after ‘fat shaming’ shirt receives backlash

PR Daily

That’s the lesson most recently learned by clothing retailer Revolve, which saw a storm of online criticism and a rash of negative headlines in response to images of a thin model wearing a sweatshirt bearing a “fat shaming” expression.

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New study reveals brand loyalty is worth more than the suggested retail price

Agility PR Solutions

In a fickle, fast-moving retail environment, every brand could use a little loyalty—and in fact, new research asserts that loyalty might be worth even more than it appears at face value.

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Amazon Prime Day email marketing lessons for retailers

Agility PR Solutions

Prime Day has dominated the summer retail buzz since it started in 2015,2 but retailers competing with Amazon don’t have to miss out on the engagement opportunities that summer deals and off-season sales can offer.

From apocalypse to renaissance—retail store future brighter than expected

Agility PR Solutions

Doomsday predictors notwithstanding, physical retailers actually see tremendous opportunities for their stores in the near future, according to new research from Retail Systems Research. The firm recently released its 2018 Retail Store Benchmark Report, From Apocalypse to Renaissance.

Does good CX mean jeopardizing security? Some retailers think so.

Agility PR Solutions

Customer experience technologies may be helping retailers better serve and please customers, but are they putting their own business security at risk as a result? Some retailers think so.

Big Retail: Amid constant change, here’s how the largest retailers stay ahead

Agility PR Solutions

retailers maintain their edge during the past year, according to the annual Top 100 Retailers list from the National Retail Federation’s STORES Magazine and Kantar Consulting. Retail today is a blend of innovation and experience, and the nation’s […].

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

How Facebook's dynamic ads favor retailers

PR Daily

Brand managers can now use dynamic ads for retail, and to entice users to visit them in person. Now, with dynamic ads for retail, campaigns can dynamically showcase products available in the store that's closest to the person seeing the ad.

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Millennials will spend big with inclusion-conscious retailers this holiday

Agility PR Solutions

consumers expect to spend more money on holiday shopping this year than last year, with millennials likely to be the biggest spenders—and retailers’ inclusion and diversity practices, with regards to age, gender, ethnicity and disability etc.,

Retail 101

6 tips for nailing your holiday retail strategy that align PR, marketing and sales

Agility PR Solutions

With the holidays here, retailers must perfect their sales strategy if they want to meet 2019 revenue goals in the final days of the year. The post 6 tips for nailing your holiday retail strategy that align PR, marketing and sales appeared first on Agility PR Solutions.

Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Omnichannel challenge—retailers seek holiday staffers who understand their brand

Agility PR Solutions

As retailers prepare for the competitive holiday shopping season, they are putting more emphasis on their customers’ in-store experiences and are making hiring decisions that reflect that trend, according to a new retailer survey from organizational consulting firm Korn Ferry.

How retailers can successfully battle Amazon this holiday season

Agility PR Solutions

The post How retailers can successfully battle Amazon this holiday season appeared first on Agility PR Solutions.

Privacy is retail’s next regulatory and competitive frontier—what brands must know

Agility PR Solutions

Privacy is at an inflection point in retail, […]. The post Privacy is retail’s next regulatory and competitive frontier—what brands must know appeared first on Agility PR Solutions.

Looking for Retail Industry News? We’re Sold on These 8 Sites.

TrendKite

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news

Transparency, personalization are the next frontiers for online retailers—what PR must know

Agility PR Solutions

Today’s consumers clearly prioritize substance over flash from brand retailers. The post Transparency, personalization are the next frontiers for online retailers—what PR must know appeared first on Agility PR Solutions.

Communications, the evolving consumer, and the new definition of retail

Agility PR Solutions

In order to capitalize on the moments that matter to consumers in the era of ubiquitous shopping, new research finds that retailers must be prepared to rethink what they do, become trusted advisors for their customers and curate truly meaningful consumer experiences.

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

Why are retailers still struggling so much with CX?

Agility PR Solutions

Myriad new research has stressed that brands must focus on providing high quality customer experience (CX) to gain loyalty—but even amid a flurry of next-tech tools like AI, retailers keep missing the mark. The post Why are retailers still struggling so much with CX?

Return on Experience—how retailers can keep pace with rapid rise in CX expectations

Agility PR Solutions

Hey brands, we can’t stress this enough: Retailers are struggling to retain their customers because consumers today increasingly have zero tolerance for a poor retail experience—and that’s what many of them are getting.

Retail’s war of words: Wages and taxes deployed as salvos

PR Daily

All’s fair in love and retail. After Amazon CEO Jeff Bezos on Thursday issued a challenge to other retailers, not naming which ones specifically, to match Amazon’s pay and benefits, Walmart has responded, albeit quietly.

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Nearly 3/4s of retailers worry about being outpriced by Amazon—how to ease your mind

Agility PR Solutions

Yes, Amazon is an online shopper’s best friend—but it’s every competing retailer’s nightmare. In a new survey from price optimization firm ActiveViam, 71 percent of retailers said they were concerned about being outpriced by the etail giant—with 41 percent saying they are “very concerned.”

From A to Gen Z—bridging the gap between retailers and teens’ shopping expectations

Agility PR Solutions

These days, those unpredictable Millennials tend to receive the most marketing attention from retailers, but many are now realizing that the equally elusive Gen Z is proving to be a powerful economic force, perhaps even more so than previous generations.

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

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Retailers will spend more on Black Friday digital ads than Cyber Monday

Agility PR Solutions

New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season. The post Retailers will spend more on Black Friday digital ads than Cyber Monday appeared first on Agility PR Solutions.

As Amazon takes steps to protect customers, retail partners feel the squeeze

Agility PR Solutions

New research from The Upstart Group shows retail communicators that even the world’s biggest brands are taking strategic steps to put consumers first—which in this case might leave other brands large and small scrambling to improve their customer experiences.

WOM mandate—it’s how consumers first hear about new retailers

Agility PR Solutions

According to the firm’s new study, nearly half of consumers (45 percent) say the first time they hear about a retailer they’ve never purchased from is through friends […]. The post WOM mandate—it’s how consumers first hear about new retailers appeared first on Agility PR Solutions.

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

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‘Inbox overload’ is causing over half of consumers to ignore retailer emails

Agility PR Solutions

For its Surviving the Retail Apocalypse report, Yes Lifecycle Marketing surveyed over 1,000 consumers of all ages and found that in […]. The post ‘Inbox overload’ is causing over half of consumers to ignore retailer emails appeared first on Agility PR Solutions.

Amazon is the first stop for apparel—how can brand retailers capitalize?

Agility PR Solutions

The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 The post Amazon is the first stop for apparel—how can brand retailers capitalize?

2018 holiday wrap-up—U.S. retail sales saw strongest growth in 6 years

Agility PR Solutions

A robust shopping season from before Thanksgiving through Christmas has given retailers much to cheer about this year. According to Mastercard SpendingPulse, which provides insights into overall retail spending trends across all payment types, holiday sales increased 5.1