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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. The pandemic drove much of the change we’ve seen in retail over the past three years.

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Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […].

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Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . Total Retail Talks.

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Who Holds the Future of Retail?

Ronn Torossian

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. The post Who Holds the Future of Retail? That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey. Although he didn’t expect them […]. appeared first on.

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce. Tonya covers retail and e-commerce for MarketWatch.

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Retail Design Collaborative

The Hoyt Organization

Launching and promoting a new housing facility in Santa Ana that promotes the quality of life for women in transition Breathing New Life Into a Space To Help Women Get Back On Their Feet On behalf of Retail Design Collaborative (RDC), an award winning leader in retail design and a full service architectural and interior […].

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As Retail Continues to Struggle, Dick’s Gets Creative

Ronn Torossian

Big box retail is hurting, and not just because of COVID-19. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […]. The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on.

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