Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more].

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

How tech-savvy retailers & restaurants are raising the bar on CX

Agility PR Solutions

The post How tech-savvy retailers & restaurants are raising the bar on CX appeared first on Agility PR Solutions. New research from tech services and support firm Boomtown finds that technology is becoming an increasingly integral part of shopping and dining experiences for Americans—and in turn, technology successes and failures are seriously impacting whether consumers return to a store or restaurant.

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

Retail Trends to Watch in 2018

Zignal Labs

The post Retail Trends to Watch in 2018 appeared first on Zignal Labs

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

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How A Few Smart Retailers Became Newsjacking Legends

TrendKite

Well-known retailers reveal their favorite online platforms

PR Daily

At this year’s Digiday Retail Summit, attendees shared their insights on which channels were their most successful platforms for sharing content. PR pros and social media marketers often advise brand managers to identify as publishers and content curators.

Retail 111

Image and Likability Mean More Now Than Ever

HMA Public Relations

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. SmithGroupJJR Arizona Association for Economic Development HMA Public Relations John Tran PR and Retail Public Relations and Retail Retail Evolution Scott Hanson

Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

On Tuesday, the retailer’s website crashed due to the amount of consumer traffic. You, too, can dress like a drug lord.

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Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores. Last month, the New York Stock Exchange announced that it would no longer list the retailer because its stock price was so low.

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

Consumer PR: What Keeps the Biggest Retailers Big?

Flack Me

Category: Flack Me Summary: The nation’s largest retailers have held onto their top spots by focusing on value and embracing new ways consumers are shopping, according to the annual Top 100 Retailerslist from the National Retail Federation’s STORES Magazine and Kantar Retail

Generation Z Issues a New Retail-PR Ultimatum

Flack Me

Category: Flack Me Summary: The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey

RETAIL DISPLAY SALES - Atlanta, GA

Flack Me

Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Senior Account Executive, Retail - Memphis, TN

Flack Me

Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Retail Love: Lessons from Amazon in Building Long-Lasting Relationships

Flack Me

Category: Flack Me Summary: Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts—with an astounding 79 percent reporting an Amazon purchase within the past month, according to a new report from Yes Lifecycle Marketing. For its generational consumer behavior report

Graphic Designer (Retail Focused) - Boulder, CO

Flack Me

Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

CUSTOMER SERVICE / RETAIL / RESTAURANT - Trenton, NJ

Flack Me

Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000

Acount Director, Retail Exp. - New York City, NY

Flack Me

Company: FCB Location: New York City, New York Industry: Advertising - Account Management Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Sales Assistant - Retail Software Company - Staten Island, NY

Flack Me

Company: Celerant Technology Corp Location: Staten Island, New York Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Minimum Education: Professional

Management Director with Retail Marketing Experience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time

Got a brick-and-mortar business? Use public relations to bring more customers to your door

Axia PR

Public Relations Featured Retail6 strategies to increase visibility, traffic and profits. These days it seems like people only want to talk about online businesses and the next big dot-com billionaire. Traditional brick-and-mortar businesses don’t get as much respect and attention anymore. You can use public relations to change all that.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 61

How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

Retail strategy + social media launch (Note: I didn’t touch on the other media components of the launch). Target was in the news over the weekend. And, they were ALL OVER social media after the Bullseye’s web site crashed after its launch of the new #LillyForTarget line.

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 52

Still Chasing Amazon, Walmart Sees Online Sales Increase

Ron Torossian

This year, more than ever before, the retailer that wins the online sales war will likely have the edge going into next year. While most retailers take it for granted that Amazon will, once again, run away with the title, at least one big retailer is making a run at the online giant.

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The Gilded Lilly: A Cautionary Tale

Flatiron Communications

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. The Flack crisis management Lilly Pulitzer OXM PR Retail Target TGT

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom What makes healthcare through your organization different?

What’s the biggest frustration for online shoppers? ‘Too many ads’

Agility PR Solutions

In its new Retail Nightmare Report, the firm found they have little patience for time-consuming and intrusive shopping experiences.

Influence of discounts declining—is quality more important than price?

Agility PR Solutions

Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent), according to a new report by retail technology firm First Insight.

3 Major PR Misfires in 2017

Ron Torossian

Several big retail and service brands suffered huge embarrassments in 2017, others were buffeted by PR disasters that spilled over from last year and continued to get worse. Some companies had an incredible 2017. Tesla, though they took some lumps, looked good time and again.

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#MediaMonday – Brandon Brown

HMA Public Relations

All things restaurant and retail. We are so happy to welcome Brandon Brown back to Arizona and back to the Phoenix Business Journal. His beat? The post #MediaMonday – Brandon Brown appeared first on HMA Public Relations.

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE. When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well.

13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 9 Product search and social media attribution The retail might of Amazon is undeniable. 10 Modernisation of retail Retail continues to shift online. Internet sales account for 13% of the US retail market, and Amazon accounts for 28% of this market.

Trends 101

Our Favorite Hotels in Seattle Now

Barokas

W Bellevue continues to impress: “Directly across Lake Washington, the Eastside has gotten a major upgrade thanks to the new W Bellevue.”

Those Customer Service Skills Really Do Come in Handy

HMA Public Relations

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days. The post Those Customer Service Skills Really Do Come in Handy appeared first on HMA Public Relations.

Media samples: Do they increase your chances of earning media coverage?

Axia PR

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free.

Social media insights for Father’s Day 2018

NewsWhip

According to the National Retail Federation, consumer spending will reach a near-record […]. In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. With June in full swing, it’s just a matter of time before Father’s Day is upon us. The post Social media insights for Father’s Day 2018 appeared first on NewsWhip.