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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Our work in tech PR for retail and ecommerce gives us an interesting vantage point on the retail customer experience, especially given its enormous changes of late. In fact, tech innovations have disrupted retail as much as nearly any sector. The pandemic drove much of the change we’ve seen in retail over the past three years.

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Crafting a Positive Image with PR in the Beauty Retail Industry

Ronn Torossian

The beauty retail industry is competitive and dynamic. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on. It thrives on aesthetics and presentation.

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Brand Efficiency in Retail  

Ronn Torossian

Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. Consumer behavior is changing but in spite of that, retail is not dead. To increase efficiency in retail, brands have to […].

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Top Retail Podcasts PR Pros Should Know

ImPRessions - Crenshaw Communications

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. . Total Retail Talks.

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2024 will be the year of the connected retail experience: Retailers focus on omnichannel efficiency to drive revenue

Agility PR Solutions

The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing retail theft, and address critical labor shortages.

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Who Holds the Future of Retail?

Ronn Torossian

The direction and future of retail rest in the hands and pocketbooks of millennials and Gen Z. The post Who Holds the Future of Retail? That’s the conclusion of a September 28 podcast involving two senior members of global research firm McKinsey. Although he didn’t expect them […]. appeared first on.

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Competing with Amazon: Unveiling the Top 10 TotalSocial Retail Champions

Agility PR Solutions

As July comes to an end, retailers and e-commerce continue to push through and find themselves amidst a fervent battleground, seizing every opportunity to vie for consumer attention and market share. In this context, this article will introduce the top 10 retail rankers overall TotalSocial, offline and online lists.

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