Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations. In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more].

Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

How A Few Smart Retailers Became Newsjacking Legends

TrendKite

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

Well-known retailers reveal their favorite online platforms

PR Daily

At this year’s Digiday Retail Summit, attendees shared their insights on which channels were their most successful platforms for sharing content. PR pros and social media marketers often advise brand managers to identify as publishers and content curators.

The Second Biggest Retail Shopping Season Of The Year [Infographic]

PR in Your Pajamas

What is the second biggest retail shopping season? The only other time retailers see higher sales is during the “winter holiday” when holly jolly gift giving takes over consumer buying habits. Pop Quiz! A) Father’s Day. B) Easter. C) Back-to-School.

Image and Likability Mean More Now Than Ever

HMA Public Relations

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. SmithGroupJJR Arizona Association for Economic Development HMA Public Relations John Tran PR and Retail Public Relations and Retail Retail Evolution Scott Hanson

Retailer apologizes after font makes ‘glitter’ appear to read as ‘Hitler’

PR Daily

Check out the product below from the online retailer BelleChic, which Quotable Life designed and produced. Marketers and designers take note: Font choice matters. With the wrong font, a seemingly innocuous tote bag can get misinterpreted as mild hate speech.

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Sales Assistant - Retail Software Company - Staten Island, NY

Flack Me

Company: Celerant Technology Corp Location: Staten Island, New York Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Minimum Education: Professional

Web 3

Management Director with Retail Marketing Experience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Consumer PR: What Keeps the Biggest Retailers Big?

Flack Me

Category: Flack Me Summary: The nation’s largest retailers have held onto their top spots by focusing on value and embracing new ways consumers are shopping, according to the annual Top 100 Retailerslist from the National Retail Federation’s STORES Magazine and Kantar Retail

Got a brick-and-mortar business? Use public relations to bring more customers to your door

Axia PR

Public Relations Featured Retail6 strategies to increase visibility, traffic and profits. These days it seems like people only want to talk about online businesses and the next big dot-com billionaire. Traditional brick-and-mortar businesses don’t get as much respect and attention anymore. You can use public relations to change all that.

Generation Z Issues a New Retail-PR Ultimatum

Flack Me

Category: Flack Me Summary: The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey

RETAIL DISPLAY SALES - Atlanta, GA

Flack Me

Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Retail Love: Lessons from Amazon in Building Long-Lasting Relationships

Flack Me

Category: Flack Me Summary: Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts—with an astounding 79 percent reporting an Amazon purchase within the past month, according to a new report from Yes Lifecycle Marketing. For its generational consumer behavior report

Senior Account Executive, Retail - Memphis, TN

Flack Me

Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Graphic Designer (Retail Focused) - Boulder, CO

Flack Me

Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

CUSTOMER SERVICE / RETAIL / RESTAURANT - Trenton, NJ

Flack Me

Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE. When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well.

Acount Director, Retail Exp. - New York City, NY

Flack Me

Company: FCB Location: New York City, New York Industry: Advertising - Account Management Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Is REI's #OptOutside Black Friday Closure Sparking a New Trend?

TrendKite

REI, the Seattle-based outdoor recreation and sporting goods giant, is closing all of their 143 stores and will not process online orders on the busiest retail day of the year.

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

Guitar Center: Content Marketing and Storytelling at Their Best

Polaris

Guitar Center is the largest retailer of guitars, amplifiers, drums, keyboards and lighting equipment in the United States. billion company that manages several retail brands, including Musician’s Friend and Guitar Center. It’s no small feat.

Those Customer Service Skills Really Do Come in Handy

HMA Public Relations

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days. The post Those Customer Service Skills Really Do Come in Handy appeared first on HMA Public Relations.

Prepping your PR plans for 2016: What to look for, what to ignore

Marketwired

According to a study from Internet Retailer, 60% of global consumers use their mobile device as the primary or exclusive internet source. [By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

Media samples: Do they increase your chances of earning media coverage?

Axia PR

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

They had buzz on social, traditional media, and online and brick and mortar retail when they released a new line of Star Wars toys to tie in with the blockbuster movie, “The Force Awakens.” This is post 1 of our 5-part #CreativePR blog series.

How to Engineer the Perfect PR Metric

Cision

What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. Many retailers, restaurants and grocery stores offer post-purchase incentives to offer feedback about goods or services that they receive.

Instagram looks to boost marketing offerings with Shopping feature

PR Daily

Click on the product tag, and you’re taken to the retailer’s site where you can view and purchase the product. The features will enable retailers to access metrics that show click-thru actions—and then it’s up to the retailer to track conversion rates. In-app purchasing power.

16 Reasons to Start an Email Newsletter in 2016

Cision

Retail ones might more or less follow a similar format ( Think: visual ), but the others are as unique as snowflakes. You may not be in retail, but that doesn’t mean you can’t sell. Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

retailers to adopt EMV card technology will result in parallel support for NFC compatible terminals. With the move to EMV cards, retail merchants around the country are replacing their readers.

Assistant Account Executive - Thousand Oaks, CA

Flack Me

Company: Martin Advertising/Martin Retail Group Location: Thousand Oaks, California Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc. We are impressed by its embrace of technology and data analytics, its culture of giving, and the way it melds entertainment and retail to more fully engage its growing community of shoppers.”. billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone.

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

AirPR Interview Series: Mark Delcorps of Overstock.com

AirPR

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services.

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

retailer of guitars, amplifiers, drums, keyboards and lighting equipment, uses content to help musicians improve their craft while providing undiscovered musical talent the opportunity to achieve success.