Study: Nordstrom surpasses other retailers on social media

PR Daily

When it comes to retail social media, no company is doing it better than Nordstrom. That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers.

The Ghosts of Retail Past

Stern + Associates

On a daytrip to Maine a few years ago to buy lobster (something that’s actually doable if you live in Rhode Island and are so desperate for melted butter you continue » The post The Ghosts of Retail Past appeared first on Stern + Associates.

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Well-known retailers reveal their favorite online platforms

PR Daily

At this year’s Digiday Retail Summit, attendees shared their insights on which channels were their most successful platforms for sharing content. PR pros and social media marketers often advise brand managers to identify as publishers and content curators.

Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

On Tuesday, the retailer’s website crashed due to the amount of consumer traffic. You, too, can dress like a drug lord.

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores. Last month, the New York Stock Exchange announced that it would no longer list the retailer because its stock price was so low.

Sales Assistant - Retail Software Company - Staten Island, NY

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Company: Celerant Technology Corp Location: Staten Island, New York Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Minimum Education: Professional

Web 3

Management Director with Retail Marketing Experience - Chicago, IL

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Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time

Consumer PR: What Keeps the Biggest Retailers Big?

Flack Me

Category: Flack Me Summary: The nation’s largest retailers have held onto their top spots by focusing on value and embracing new ways consumers are shopping, according to the annual Top 100 Retailerslist from the National Retail Federation’s STORES Magazine and Kantar Retail

Relations with customers and prospects

PR Conversations

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. Moving to London in 1906, he founded his own department store and during 30 years at Selfridges transformed retailing.

Radio 10

Got a brick-and-mortar business? Use public relations to bring more customers to your door

Axia PR

Public Relations Featured Retail6 strategies to increase visibility, traffic and profits. These days it seems like people only want to talk about online businesses and the next big dot-com billionaire. Traditional brick-and-mortar businesses don’t get as much respect and attention anymore. You can use public relations to change all that.

Generation Z Issues a New Retail-PR Ultimatum

Flack Me

Category: Flack Me Summary: The younger crowd has upended retail PR as we know it, and they’re continuing to do so—more than 90 percent of Generation Z now say that a strong wi-fi signal is important to them and their overall shopping experience, according to a survey

The Second Biggest Retail Shopping Season Of The Year [Infographic]

PR in Your Pajamas

What is the second biggest retail shopping season? The only other time retailers see higher sales is during the “winter holiday” when holly jolly gift giving takes over consumer buying habits. Pop Quiz! A) Father’s Day. B) Easter. C) Back-to-School.

Retail Love: Lessons from Amazon in Building Long-Lasting Relationships

Flack Me

Category: Flack Me Summary: Millennials are buying from Amazon at a higher rate than their older or younger generational counterparts—with an astounding 79 percent reporting an Amazon purchase within the past month, according to a new report from Yes Lifecycle Marketing. For its generational consumer behavior report


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Company: Beeline Group Location: Atlanta, Georgia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

Senior Account Executive, Retail - Memphis, TN

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Company: Archer Malmo, Inc. Location: Memphis, Tennessee Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Graphic Designer (Retail Focused) - Boulder, CO

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Company: Sphero Location: Boulder, Colorado Industry: New Media - App/Mobile Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience


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Company: Infinite Direct Location: Trenton, New Jersey Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: $35,000 - $42,000

This is one of the best examples of small business content marketing you’ll see anywhere in the world

PR Warrior

Goulet is a US-based online retailer specialising in fountain pens and accessories such as ink, paper, wax seals, notebooks and the… MORE. When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well.

Acount Director, Retail Exp. - New York City, NY

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Company: FCB Location: New York City, New York Industry: Advertising - Account Management Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Guitar Center: Content Marketing and Storytelling at Their Best


Guitar Center is the largest retailer of guitars, amplifiers, drums, keyboards and lighting equipment in the United States. billion company that manages several retail brands, including Musician’s Friend and Guitar Center. It’s no small feat.

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

Is REI's #OptOutside Black Friday Closure Sparking a New Trend?


REI, the Seattle-based outdoor recreation and sporting goods giant, is closing all of their 143 stores and will not process online orders on the busiest retail day of the year.

Media samples: Do they increase your chances of earning media coverage?

Axia PR

On a recent trip to Lancaster County, Pennsylvania, I visited a retail shop in the heart of Amish country known for its shoo-fly pie, which visitors could sample for free.

Prepping your PR plans for 2016: What to look for, what to ignore


According to a study from Internet Retailer, 60% of global consumers use their mobile device as the primary or exclusive internet source. [By Jason Mollica]. Between now and Dec. 31, you will be inundated with emails, blogs, and podcasts advising you how to get ready for 2016.

Art and Science: The Three Pillars of Storytelling Mapped to Data


For consumer B2C brands and retailers, Instagram and Facebook reign supreme.

We Asked Today’s PR Influencers: What is #CreativePR?


They had buzz on social, traditional media, and online and brick and mortar retail when they released a new line of Star Wars toys to tie in with the blockbuster movie, “The Force Awakens.” This is post 1 of our 5-part #CreativePR blog series.

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven? Last month’s need for eclipse eyewear earned the retailer a spot in Food & Wine magazine as a prime purveyor of the coveted specs.

Local 50

How to Engineer the Perfect PR Metric


What this retailer is saying is that it is worth 10 percent of their retail cost to understand the referral channel that your order came from. Many retailers, restaurants and grocery stores offer post-purchase incentives to offer feedback about goods or services that they receive.

Instagram looks to boost marketing offerings with Shopping feature

PR Daily

Click on the product tag, and you’re taken to the retailer’s site where you can view and purchase the product. The features will enable retailers to access metrics that show click-thru actions—and then it’s up to the retailer to track conversion rates. In-app purchasing power.

16 Reasons to Start an Email Newsletter in 2016


Retail ones might more or less follow a similar format ( Think: visual ), but the others are as unique as snowflakes. You may not be in retail, but that doesn’t mean you can’t sell. Stop the presses. The rumors are false. Email is not dead. It’s alive and well in the marketing space.

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The Rise of Mobile Payment: What Financial Institutions Need to Know


retailers to adopt EMV card technology will result in parallel support for NFC compatible terminals. With the move to EMV cards, retail merchants around the country are replacing their readers.

Assistant Account Executive - Thousand Oaks, CA

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Company: Martin Advertising/Martin Retail Group Location: Thousand Oaks, California Industry: Advertising - Account Management Career Level: Entry Level (less than 1 yr experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Blogger Outreach Versus Media Relations: What Marketers Need To Know


In fact, they ranked third after retail and brand sites—well above online magazines and news sites. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

This is something that may have been temporarily forgotten by an employee at a large Canadian retailer ). By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.

Report 111

Influencer PR: Where Public Relations and Social Media Intersect


The holiday was tied to an in-store retailer promotion for a Non-Stick Frying pan in the T-fal line.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace


Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

6 Reasons Why Every Company Should Work With Influencers


Both companies put their products on sale at retailers such as Target and Amazon, increasing the good things influencers could report on both companies in a single post. Genuine and authentic influencers are becoming one of the chief brand development tools a company can use.

How to Improve Your Social Media Targeting


Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

PR News

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. Rarely do I mess with cookies, except to eat them. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

How to Reach the C-Suite With Public Relations

Shift Communications

For example, suppose we want to reach retail executives. As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers.