Ten Ways to Enhance Your Creativity
JULY 12, 2016
Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block? Niraj Ranjan Rout shares 10 ideas to help get your creative juices flowing.
Creative Marketing the April Fools’ Way
APRIL 1, 2015
By Laura Petrolino Every year I anxiously wait as the creative marketing minds of organizations around the world roll out some of the most hilarious and inventive corporate April Fools’ pranks. Here are a few tactics to help you see some creative marketing opportunities.
Creativity in the Workplace is Dying and it’s Our Fault
DECEMBER 22, 2016
How do you treat your creative team? Bill Clifford throws a challenge to business owners: Change the way you think about creative work and your creative team. The post Creativity in the Workplace is Dying and it’s Our Fault appeared first on Spin Sucks. Related Stories Ten Ways to Enhance Your Creativity Creative Marketing the April Fools’ Way Five Content Marketing Tools to Help Scale Small Teams.
Get Creative with Internal Communications
OCTOBER 27, 2014
Apply a fresh lens, add a layer of technology, and get creative. The post Get Creative with Internal Communications appeared first on Spin Sucks. By Heather Whaling If you’re reading Spin Sucks, odds are that you already know PR is so much more than media relations.
The PR Pro’s Guide to Working with Creatives
MARCH 23, 2015
By Patrick Walsh Whether on your PR team, or as outside consultants, working with creatives is a necessary part of any PR pro’s job. From the design team’s perspective, the PR department is typically regarded as an analytical, not-so-creative industry. But now, the ability to encourage and foster creativity is fast becoming one of the most valuable and desirable characteristics of sought-after PR professionals. That’s the recipe for creativity to flourish.
Creative Headlines Will Drive PR SEO & Success in 2017
FEBRUARY 3, 2017
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
4 Ways to Spark Creativity in PR
DECEMBER 14, 2015
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. How else do you spark creativity? Creative PR
Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community
FEBRUARY 1, 2016
Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community.
How Amazon Might Accidentally Kill Creativity
The Influential Marketing Blog
JUNE 23, 2015
To some degree, creative thinking has always been like that. It can take a lifetime to build up enough experiences and insights to be able to solve the ultimate creative challenge in an instant. What if Amazon’s move inspires others to begin devaluing creativity itself?
Five Keys to a Successful Working Relationship With Your Creative Counterparts
JANUARY 20, 2015
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go.
Creative Storytelling as the Soul of B2B Marketing [UML]
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Marketing PR B2B creative marketing storytelling unscripted marketing
Are Schools Killing Creativity?
OCTOBER 27, 2011
His creative spirit needed an outlet, but it was so stifling in there. Most students receive a one-size-fits-all solution, not the creative or critical thinking they need.Kids don’t learn the same way. Post-industrial economies rely on creativity and inventiveness.
Everyone Wants Creativity in Communications. What’s Holding It Back?
DECEMBER 23, 2014
Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR.
8 activities to jump-start your creativity
AUGUST 23, 2016
Working on a crossword puzzle, playing a writing-prompt game or even playing Cards Against Humanity can help spark your creativity. Using a thesaurus and listing words related to your topic may also jumpstart your creativity.
The Value of Creative Collaborations
APRIL 21, 2015
We are doing this type of creative work in other venues. Our advantage in PR is that our creative work stimulates earned media and thereby social conversation, as in the case of Photoshop with 4.8
7 Ways To Spark Creative PR Ideas
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.
5 techniques for boosting PR creativity
SEPTEMBER 6, 2015
Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. Environments that are too loud tend to stifle creativity.
5 Tips to Get in Your #Creative #PR Groove
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.
7 ways to reignite your creative spark
APRIL 2, 2015
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.
Creative Destruction and Overturning the Economy
OCTOBER 6, 2011
I do agree that we can succeed by getting creatively destructive; by forgetting the “rules” of the old paradigm of doing things, and start solving our business problems in a more “coopetive” way. Today’s guest post is written by Rusty Speidel.
4 Creative PR Ideas for Crisis Communications
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.”
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
But losing the battle – and ultimately the war – because we don’t tend to be as creative as advertising agencies? If we lose the war, it won’t be because we aren’t creative.
On Creativity and Content
JANUARY 26, 2012
But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? On Creativity and Content.
BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR
JANUARY 20, 2017
Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. Specializing in Creative, Strategic Marketing, Digital Branding, Social Media & Public Relations for B2B, B2G and Public Sector.
3 lies that are killing your creativity
AUGUST 12, 2016
You face the blank screen, fingers curved over the keyboard, preparing to put new words on a new page; you are on the brink of creative action. Actually, you're avoiding creativity-and missing opportunities to improve your communications, your business, and your professional reputation.
Creative Technologist - Birmingham, AL
FEBRUARY 18, 2015
Company: Lewis Communications Location: Birmingham, Alabama Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Smart Measurement For Creative People
JUNE 26, 2013
Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Smart Measurement For Creative People is a post from: Waxing UnLyrical. Smart Measurement For Creative People. Guest Post by Angie Picardo.
5 Digital Tools to Capture Your Creative Marketing Ideas
Stern + Associates
JANUARY 20, 2017
The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketing/Advertising Marketing/PR Strategy Public Relations/Communications brainstorm Creative Strategy marketing ideasMarketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.
4 Lessons Learned While Managing Creative Marketers
JULY 8, 2016
Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. What I’ve learned is that what ‘is’ required is patience that allows creativity to blossom.
Remembering Gene Wilder's creative spirit
AUGUST 30, 2016
Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away.
Content Tips for Adding Creativity in More Conservative Niches
JUNE 9, 2016
I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience.
Five Reasons to Avoid Complacency in Your Creative Career
AUGUST 25, 2015
The first year or two in your first role in the creative field is full of hands-on learning and personal growth and progression. Complacency simply won’t cut it if you hope to rise to the top in a creative field. Creative Career Savvy Comes from Experience. By Cosette Jarrett.
29 Ways to Stay Creative [Infographic]
Solo PR Pro
FEBRUARY 3, 2015
The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. I don’t know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired.
PR Creative: A 7-Year History
OCTOBER 2, 2014
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.
Holding women back in PR limits agencies' effectiveness, creativity
OCTOBER 15, 2015
They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9
5 bits of creative wisdom from David Bowie
JANUARY 11, 2016
Here are five that speak to creative professionals: 1. “I It’s an important lesson for creative professionals to keep in mind. can kill your creative process by adding unnecessary outside pressures. Bowie’s “carpe diem” quotation can be applied to creative professionals across industries. This quote from David Bowie hangs above my writing desk - hard to imagine a bigger creative influence on my life pic.twitter.com/32pAtaGmu8.
Expand your business with 5 creativity tactics
APRIL 6, 2016
If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch. She's creative, but she struggles to get new business.
Marrying creativity and accountability in PR
APRIL 8, 2015
One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? They must also celebrate and encourage creativity.
Secret to Creativity? Ditch the Phone! Get Bored!
JANUARY 28, 2015
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR.
23 Creative Holiday Gift Ideas for Clients
Solo PR Pro
NOVEMBER 11, 2014
Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. It’s hard to believe, but the holiday season is upon us!