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Private equity gets creative: What’s behind PR and content marketing firm acquisitions

Agility PR Solutions

The intersection between private equity (PE) firms and creative agencies presents a study in contrasts. The burgeoning trend of PE investments in this sector sheds light on the strategic allure these creative entities hold for investors keen on unlocking value through digital transformation and data-driven strategies.

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Creative PR Messaging Essentials

Ronn Torossian

The post Creative PR Messaging Essentials appeared first on. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage. With the help of PR, businesses can level the playing field between themselves and bigger competitors.

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Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. Surveys, […].

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Creative Trends for 2024

HMA Public Relations

2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.

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AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essential part of their creative toolkit

Agility PR Solutions

On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other words, functional but hardly creative.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

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10 creative ways to use QR codes in media communications and PR

Agility PR Solutions

By transforming passive print ads into immersive multimedia experiences, QR codes open up a realm of creative possibilities. Dive into these 10 inventive […] The post 10 creative ways to use QR codes in media communications and PR appeared first on Agility PR Solutions.