Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community.

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4 Ways to Spark Creativity in PR


PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. How else do you spark creativity? Creative PR

Five Keys to a Successful Working Relationship With Your Creative Counterparts

PR Expanded

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go.

Creative Headlines Will Drive PR SEO & Success in 2017


Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

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5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.

5 techniques for boosting PR creativity

PR Daily

Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. Environments that are too loud tend to stifle creativity.

7 ways to reignite your creative spark

PR Daily

When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Marketing PR B2B creative marketing storytelling unscripted marketing

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On Creativity and Content

Waxing UnLyrical

But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? On Creativity and Content.

3 lies that are killing your creativity

PR Daily

You face the blank screen, fingers curved over the keyboard, preparing to put new words on a new page; you are on the brink of creative action. Actually, you're avoiding creativity-and missing opportunities to improve your communications, your business, and your professional reputation.

PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.

Creative Technologist - Birmingham, AL

Flack Me

Company: Lewis Communications Location: Birmingham, Alabama Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Smart Measurement For Creative People

Waxing UnLyrical

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Smart Measurement For Creative People is a post from: Waxing UnLyrical. Smart Measurement For Creative People. Guest Post by Angie Picardo.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.”

4 Lessons Learned While Managing Creative Marketers

Beyond PR

Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. What I’ve learned is that what ‘is’ required is patience that allows creativity to blossom.

Remembering Gene Wilder's creative spirit

PR Daily

Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away.

29 Ways to Stay Creative [Infographic]

Solo PR Pro

The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. I don’t know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired.

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Content Tips for Adding Creativity in More Conservative Niches

Beyond PR

I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience.

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.

5 Digital Tools to Capture Your Creative Marketing Ideas

Stern + Associates

The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketing/Advertising Marketing/PR Strategy Public Relations/Communications brainstorm Creative Strategy marketing ideasMarketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.

Holding women back in PR limits agencies' effectiveness, creativity

PR Daily

They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9

5 bits of creative wisdom from David Bowie

PR Daily

Here are five that speak to creative professionals: 1. “I It’s an important lesson for creative professionals to keep in mind. can kill your creative process by adding unnecessary outside pressures. Bowie’s “carpe diem” quotation can be applied to creative professionals across industries. This quote from David Bowie hangs above my writing desk - hard to imagine a bigger creative influence on my life

Marrying creativity and accountability in PR

PR Daily

One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? They must also celebrate and encourage creativity.

Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?

Communications Conversations

But I’m guessing it’s a creative challenge to come up with new and interesting ways to play up this launch each year. Overall, a creative execution to an “event” that comes around every 12 months. So, creative social execution or PR mess?

Secret to Creativity? Ditch the Phone! Get Bored!

Flack's Revenge

But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR.

Expand your business with 5 creativity tactics

PR Daily

If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch. She's creative, but she struggles to get new business.

23 Creative Holiday Gift Ideas for Clients

Solo PR Pro

Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. It’s hard to believe, but the holiday season is upon us!

Get creative: 3 tips for compelling PR copy

PR Daily

That means PR copy must now be crisp and creative if it’s going to stand out. Get creative—employ rhythm and rhyme. The result will be creative PR copy that is more likely to captivate readers. Attention spans have grown shorter in the mobile era.

We Asked Today’s PR Influencers: What is #CreativePR?


CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.

Spotify campaign displays fusion of creative content and data

Media Bullseye

On billboards worldwide, Spotify is merging creative content with numerical data to generate successful designs. The melding of data and creative content . Information and numbers no longer need to be segregated from creative content.

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Get Creative in Building Your Connections

Shift Communications

Building connections is also about taking the initiative and getting creative. The post Get Creative in Building Your Connections appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Hyperlapse – A new digital creative toy for PRs

PR in High Definition

The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. Is Instagram’s Hyperlapse going to knock Vine out of the picture? I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […].

Graphic Designer & Creative Associate - Towson, MD

Flack Me

Company: Waldinger Creative Location: Towson, Maryland Industry: Advertising - Creative Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

7 ways to revive your creativity and improve your writing

PR Daily

You can't do that, however, if you're in a creative rut. To get my creative muscles back in shape, I'm launching my own NaNoWriMo project. To refresh your writing, make time for creativity.". To stay in a creative frame of mind, write down your dreams.

4 Tips to Create PR Campaigns that Stand Above Competitors


To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Standing out from the crowd takes more than creativity, however.

Survey: Creatives struggle with insularity and unconscious bias

PR Daily

Creativity has a diversity problem. ­­. Ketchum/Fast Company survey of 500 creative staffers, there is a pervasive sense that diverse viewpoints are lacking in their place of work and that conformity is thwarting original thought. According to a.

3 benefits of slowing down and finding a creative outlet

Public Relations Sydney

The post 3 benefits of slowing down and finding a creative outlet appeared first on Public Relations Sydney. Entrepreneur arts and crafts creative activities destress perform better at work slow downIn today’s digital age, it’s hard to avoid being involved in technology in some way.

Creative Branding In a Fredericksburg Loo

Waxing UnLyrical

Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food.

11 creative ways to pump up your content marketing game

PR Daily

Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Coming up with fresh, new and exciting ideas for your organization isn’t easy. Jeff Bullas identified eight main barriers to your content marketing plan: 1.