Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. It’s hard to believe, but the holiday season is upon us! MORE
I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience. MORE
If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch. She's creative, but she struggles to get new business. MORE
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. MORE
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go. MORE
Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Smart Measurement For Creative People is a post from: Waxing UnLyrical. Smart Measurement For Creative People. Guest Post by Angie Picardo. MORE
Here are five that speak to creative professionals: 1. “I It’s an important lesson for creative professionals to keep in mind. can kill your creative process by adding unnecessary outside pressures. Bowie’s “carpe diem” quotation can be applied to creative professionals across industries. This quote from David Bowie hangs above my writing desk - hard to imagine a bigger creative influence on my life pic.twitter.com/32pAtaGmu8. MORE
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital. MORE
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director. MORE
They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9 MORE
The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. Is Instagram’s Hyperlapse going to knock Vine out of the picture? I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […]. MORE
Building connections is also about taking the initiative and getting creative. The post Get Creative in Building Your Connections appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. I don’t know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired. MORE
The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketing/Advertising Marketing/PR Strategy Public Relations/Communications brainstorm Creative Strategy marketing ideasMarketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if. MORE
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different. MORE
That means PR copy must now be crisp and creative if it’s going to stand out. Get creative—employ rhythm and rhyme. The result will be creative PR copy that is more likely to captivate readers. Attention spans have grown shorter in the mobile era. MORE
One thing I love about PR is its creative energy: New approaches, cool ideas and interesting stories colleagues bring to meetings make this business exciting. Creative funks happen for many reasons. Writing corporate-speak makes creative pros feel like they are losing their edge. MORE
Working on a crossword puzzle, playing a writing-prompt game or even playing Cards Against Humanity can help spark your creativity. Using a thesaurus and listing words related to your topic may also jumpstart your creativity. MORE
One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? They must also celebrate and encourage creativity. MORE
Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. MORE
Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” MORE
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Marketing PR B2B creative marketing storytelling unscripted marketing MORE
CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand. MORE
We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Image Sources: Nike , Kuno Creative. MORE
Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught. MORE
Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Coming up with fresh, new and exciting ideas for your organization isn’t easy. Jeff Bullas identified eight main barriers to your content marketing plan: 1. MORE
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals. MORE
But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? On Creativity and Content. MORE
You face the blank screen, fingers curved over the keyboard, preparing to put new words on a new page; you are on the brink of creative action. Actually, you're avoiding creativity-and missing opportunities to improve your communications, your business, and your professional reputation. MORE
Company: Lewis Communications Location: Birmingham, Alabama Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity. MORE
Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away. MORE
You can't do that, however, if you're in a creative rut. To get my creative muscles back in shape, I'm launching my own NaNoWriMo project. To refresh your writing, make time for creativity.". To stay in a creative frame of mind, write down your dreams. MORE
Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. What I’ve learned is that what ‘is’ required is patience that allows creativity to blossom. MORE
Creativity has a diversity problem. . Ketchum/Fast Company survey of 500 creative staffers, there is a pervasive sense that diverse viewpoints are lacking in their place of work and that conformity is thwarting original thought. According to a. MORE
To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Standing out from the crowd takes more than creativity, however. MORE
Company: Waldinger Creative Location: Towson, Maryland Industry: Advertising - Creative Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. Environments that are too loud tend to stifle creativity. MORE
Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food. MORE
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. How else do you spark creativity? Creative PR MORE
Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR. MORE
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. MORE
On billboards worldwide, Spotify is merging creative content with numerical data to generate successful designs. The melding of data and creative content . Information and numbers no longer need to be segregated from creative content. MORE
Creativity Related Topics 
PR Expanded
NOVEMBER 24, 2015
Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught.
PR Expanded
FEBRUARY 1, 2016
Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community.
prTini
DECEMBER 14, 2015
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. How else do you spark creativity? Creative PR
Cision
FEBRUARY 3, 2017
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
PR Expanded
JANUARY 20, 2015
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go.
PR Daily
SEPTEMBER 6, 2015
Here are five tricks for fighting stagnation and fostering creativity in your work. According to a recent study , there’s a reason why creative folks often huddle over their laptops in coffee shops. Environments that are too loud tend to stifle creativity.
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Marketing PR B2B creative marketing storytelling unscripted marketing
PR Daily
APRIL 2, 2015
When the creative juices have clogged, it can seem like they will never flow again. PR pros and marketers know the horrors of creative slumps, of struggling to meet deadlines in a world where maintaining an innovative and imaginative edge has never been more vital.
Waxing UnLyrical
JANUARY 26, 2012
But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? On Creativity and Content.
PR Daily
AUGUST 12, 2016
You face the blank screen, fingers curved over the keyboard, preparing to put new words on a new page; you are on the brink of creative action. Actually, you're avoiding creativity-and missing opportunities to improve your communications, your business, and your professional reputation.
Flack Me
FEBRUARY 18, 2015
Company: Lewis Communications Location: Birmingham, Alabama Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Waxing UnLyrical
JUNE 26, 2013
Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. Smart Measurement For Creative People is a post from: Waxing UnLyrical. Smart Measurement For Creative People. Guest Post by Angie Picardo.
Shift Communications
OCTOBER 2, 2014
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.
Beyond PR
JULY 8, 2016
Creative people are the heart and soul of marketing and communications. Having managed both creative and analytical people over the years has taught me a few things. What I’ve learned is that what ‘is’ required is patience that allows creativity to blossom.
Stern + Associates
JANUARY 20, 2017
The post 5 Digital Tools to Capture Your Creative Marketing Ideas appeared first on Stern Strategy Group. Marketing/Advertising Marketing/PR Strategy Public Relations/Communications brainstorm Creative Strategy marketing ideasMarketers and comms pros are ideas machines. It’s what we do! But let’s face it. How many of our ideas are merely forgotten thoughts, fleeting nuggets of a concept, if.
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.”
Beyond PR
JUNE 9, 2016
I recently reached out to Bradley to better understand how he so successfully injects creativity into an otherwise very conservative market. Bradley warns that some B2B marketing tends to be so creatively safe it teeters on the edge of boring and risks not engaging its audience.
PR Daily
AUGUST 30, 2016
Social media has become an increasingly popular outlet to pay tribute and honor impactful people that have passed away.
Solo PR Pro
FEBRUARY 3, 2015
The post 29 Ways to Stay Creative [Infographic] appeared first on Solo PR Pro. I don’t know about you, but I always have a harder time getting going in the winter. Gray skies and heavy clothes can make me feel lethargic and uninspired.
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.
PR Daily
OCTOBER 15, 2015
They’re also likely to have less creative teams and have a harder time attracting and retaining superstars. The gender gap is affecting the public relations industry. On Wednesday, the MSLGGroup—the world’s fifth-largest public relations agency—agreed to a $2.9
PR Daily
JANUARY 11, 2016
Here are five that speak to creative professionals: 1. “I It’s an important lesson for creative professionals to keep in mind. can kill your creative process by adding unnecessary outside pressures. Bowie’s “carpe diem” quotation can be applied to creative professionals across industries. This quote from David Bowie hangs above my writing desk - hard to imagine a bigger creative influence on my life pic.twitter.com/32pAtaGmu8.
Flack's Revenge
JANUARY 28, 2015
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR.
PR Daily
APRIL 8, 2015
One question plagued me that day: Why did public relations practitioners who attended the working sessions express concern about being labeled “creatives” while PR’s most notable creativity evangelizer was the keynote speaker? They must also celebrate and encourage creativity.
PR Daily
APRIL 6, 2016
If you’re creative, you probably don't want to use old content everywhere, but you should feel free to reuse your best work when you’re in a time crunch. She's creative, but she struggles to get new business.
Solo PR Pro
NOVEMBER 11, 2014
Independent communications consultants are known for being incredibly creative and offering clients the personal touch – and gift giving is no exception. It’s hard to believe, but the holiday season is upon us!
PR Daily
FEBRUARY 8, 2016
That means PR copy must now be crisp and creative if it’s going to stand out. Get creative—employ rhythm and rhyme. The result will be creative PR copy that is more likely to captivate readers. Attention spans have grown shorter in the mobile era.
Media Bullseye
DECEMBER 15, 2016
On billboards worldwide, Spotify is merging creative content with numerical data to generate successful designs. The melding of data and creative content . Information and numbers no longer need to be segregated from creative content.
Marketwired
FEBRUARY 16, 2016
CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” “Creative and PR go hand in hand.
PR Daily
JUNE 28, 2017
Creativity has a diversity problem. . Ketchum/Fast Company survey of 500 creative staffers, there is a pervasive sense that diverse viewpoints are lacking in their place of work and that conformity is thwarting original thought. According to a.
Cision
MARCH 14, 2017
To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Creative Strategies. Standing out from the crowd takes more than creativity, however.
PR in High Definition
AUGUST 29, 2014
The post Hyperlapse – A new digital creative toy for PRs appeared first on Firefly Communications. Is Instagram’s Hyperlapse going to knock Vine out of the picture? I wouldn’t go as far as saying that yet, but Hyperlapse is a great new tool for brands to engage online. In case you’ve been on holiday or not spotted the news, Instagram has just launched a new standalone app called Hyperlapse. The app, which […].
PR Daily
JUNE 26, 2017
Ever wonder where people find out that it’s National Clean Up Your Desk Day or World Creativity and Innovation Day? Coming up with fresh, new and exciting ideas for your organization isn’t easy. Jeff Bullas identified eight main barriers to your content marketing plan: 1.
Shift Communications
MARCH 20, 2015
Building connections is also about taking the initiative and getting creative. The post Get Creative in Building Your Connections appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
PR Daily
OCTOBER 27, 2016
You can't do that, however, if you're in a creative rut. To get my creative muscles back in shape, I'm launching my own NaNoWriMo project. To refresh your writing, make time for creativity.". To stay in a creative frame of mind, write down your dreams.
Flack Me
MARCH 12, 2015
Company: Waldinger Creative Location: Towson, Maryland Industry: Advertising - Creative Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
Waxing UnLyrical
JULY 11, 2014
Does your business’ restroom – often just a necessity you don’t give much thought to – have such creative branding that it makes your customers want to come back? which plays up the creative “twist” of their food.
Stephen Waddington
JUNE 20, 2017
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity.
MaccaPR
JANUARY 5, 2016
We asked Kuno Creative to demolish our PR agency’s old MaccaPR blog – inviting them to take a sledgehammer to, and then rebuild, our PR agency’s most important content hub. Image Sources: Nike , Kuno Creative.
PR Daily
MAY 17, 2016
One thing I love about PR is its creative energy: New approaches, cool ideas and interesting stories colleagues bring to meetings make this business exciting. Creative funks happen for many reasons. Writing corporate-speak makes creative pros feel like they are losing their edge.
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