article thumbnail

5 classic creative B2B marketing examples

Sword and the Script

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

article thumbnail

Shake Up your PR with Creativity & Big Ideas

Flack's Revenge

It was about how to shake up your PR program with creativity and big ideas, featuring The Hype Handbook author Michael F. Joe has his own marketing firm these days, and hosts the Creativity & Technology for Business & Life radio show, on WTBQ AM/FM in Warwick, NY. What do Warren Buffet and Charles Manson have in common?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 creative ways to repurpose your webinar content to boost your marketing

Agility PR Solutions

By transforming a single webinar into multiple pieces […] The post 11 creative ways to repurpose your webinar content to boost your marketing first appeared on Agility PR Solutions. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating something new.

article thumbnail

Wine, Innovation and Armani: A Journey of Creative Problem-Solving

PRSay

Creativity and innovation are often considered abstract concepts, at best, complementary to structured study programs. When, during my MBA at Bentley, I delved into design thinking, prototyping, hackathons, creative writing and lateral thinking, I thought it was all wonderful but that it wouldn’t have much impact on my everyday work.

article thumbnail

Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

However, navigating the complex regulatory landscape while maintaining creative integrity is a delicate balancing act. Remember, a balance between compliance and creativity is essential to succeed in this dynamic landscape. It offers a powerful platform to build brand awareness, engage with audiences, and ultimately drive sales.

article thumbnail

Insights from the Miami Tech and Innovation Conference: Resiliency, Creativity, and the Future of Sustainability

5W PR

Resiliency, creativity, and an optimistic approach to challenges that felt both inspiring and forward-thinking. The themes of creativity, adaptability, and optimism were woven throughout each discussion, reminding us that even in the face of significant global challenges, there is an incredible capacity for innovation and progress.

article thumbnail

Cannes wrap: Creativity is going out of fashion

Steve Barrett on PR

Many of the winners at Cannes last week focused on effectiveness rather than creativity, and the industry is going all in on technology and AI — leading many to wonder whether the festival needs a rebranding.