5 Free Resources to Spice Up Your Content

Flack Me

Category: Flack Me Summary: Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free

Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948.

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The Biggest Barrier Between PR and Creativity Is …

Ishmael's Corner

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The post The Biggest Barrier Between PR and Creativity Is … appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

5 examples of clever, creative COVID-19 pivots

PR Daily

The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.

Cultivating Creativity

HMA Public Relations

Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. The post Cultivating Creativity appeared first on HMA Public Relations. Featured PR Observations and Preferences Tip for Tuesday Alison Bailin creativity Creativity Tips Cultivating Creativity PR Daily Public Relations Ragan's PR DailyAvailable here, it details how lateral thinking, perspective shift, concept porting (taking […].

Four Tips on Successfully Building Your Own Creative Department

PR Expanded

Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. Indeed, outsourcing creative is a smart—and often necessary—move for young agencies that are growing fast…but what happens when you’re outsourcing so frequently that it’s no longer a viable option for your growing company? It’s time to start thinking about bringing your creative work back in-house.

Encouraging Creativity Among Marketing Employees

Ronn Torossian

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas.

10 creative ideas to emerge from COVID-19 ennui

PR Daily

If your creativity is flagging, sagging or bone-dry, try these ideas to spark a bit of fresh inspiration. Please tell me I’m not alone in feeling a lack of creative spirit these days. Creativity is flagging. Your creativity suffers when you only follow news.

20 ways to unleash creative writing energy

PR Daily

How do you find the muse when your creative energy is zapped, sapped or tapped out? A bit of brisk exercise can snap you out of a sluggish funk—and provide a jolt of creative writing energy. Please share in the comments what you do to get a jolt of creative energy. The post 20 ways to unleash creative writing energy appeared first on PR Daily. Writing & Editing creativity

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8 tips to help demystify the creative process

PR Daily

If you’re familiar with the show, you know there are many times when genius, client-dazzling, creative concepts seem to “jump up” in the face of various characters, seemingly without a lot of methodology behind them. Always start with a creative brief.

Creative and Caring Coverage

HMA Public Relations

How do you use your creativity and caring to light up the world? The post Creative and Caring Coverage appeared first on HMA Public Relations. Featured ABC 15 caring coronavirus COVID-19 creative Marissa Baker steve irvin tony robbinsMarissa explores a recent Tony Robbins video that shows how the media is spreading kindness during these times. Click to read!

Five Keys to a Successful Working Relationship With Your Creative Counterparts

PR Expanded

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. So when you need to outsource creative and design elements for your public relations programs, what should you take into account for a successful working relationship with your creative counterparts? Creative Guest Post PR 2.0 Guest Post By Patrick Walsh, VP of Design, Tonic Design Co.

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. There was also a significant increase in agencies who employ a formally named creative director, from 37% to 56%. 4 ways creative PR takes it up a notch. Creative PR helps B2B brands be accessible.

Four Ways to Stay Curious & Creative in Our Digital World

PR Expanded

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. By asking “why” and familiarizing yourself with the messages and tactics that others are using, you open the door to new opportunities to be creative and different. By simply hearing goofy, unrealistic ideas from a child, you begin to think more creatively as well.

5 Apps to Help Boost Creativity for Writers

Cision

If you're feeling unfocused and could use a boost of motivation and inspiration, check out these smartphone apps to get you back on a creative track. Media Blog

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. On November 17 th , the #PRStudChat community gathered to discuss the importance of Creative PR and taking the art of storytelling to a new level. One question focused on whether creativity is inherent, or if it can be taught. The post Can You Teach Creativity?

2021 campaigns will need empathy, creativity and connectivity

Agility PR Solutions

The post 2021 campaigns will need empathy, creativity and connectivity appeared first on Agility PR Solutions.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. But there’s plenty of opportunity. Managers are focused on reorganisation, positioning, scaling, Brexit and ESG. Agencies are facing the following opportunities.

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PR Creative: A 7-Year History

Shift Communications

I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. I had always considered PR people to be incredibly smart, aggressive and socially savvy, yet I still wondered if it was really a launchpad for great creative. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.

How PR pros can break out of a creative rut

PR Daily

If you don’t keep an eye on what the latest approaches are, you risk lacking creativity. The post How PR pros can break out of a creative rut appeared first on PR Daily. PR Writing & Editing creativityThe public relations workaday world can seem repetitive and monotonous, but great communicators find ways to reinvent themselves. Here are ideas for reinvigorating your career. Many PR tasks are the same for each campaign we work on.

5 ways to foster creativity in your PR and marketing team

PR Daily

If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. Curiosity breeds creativity. Work with creative suppliers. The ability to find unique solutions isn’t an innate trait.

7 Ways To Spark Creative PR Ideas

ImPRessions - Crenshaw Communications

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. Then, take some time to undertake creative thinking exercises without pressuring yourself or your group too much at the outset. Crenshaw Communications PR Fish Bowl creative ideas public relations

Tips for Effective, Creative PR Ideas

Public Relations Sydney

Here are some tips to help generate effective and creative PR ideas: Keep up to date on trends Public relations is an ever-changing industry, where a 24/7 […]. The post Tips for Effective, Creative PR Ideas appeared first on Public Relations Sydney. Blog tips build your profile Catriona Pollard creative thinking creativity from unknown to expert ideas personal brand PR tips reputation

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Messaging isn’t a one-time deal. Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” Related Content: Art or Science: Creative Marketing and PR. 6 Creative PR Ideas for Blended Media. 7 Sexy and Creative PR Ideas.

Data and creativity – How APCO uses NewsWhip for its storytelling campaigns

NewsWhip

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip. Communications & PR Interviews Communications creative PR Storytelling[…].

5 Tips to Get in Your #Creative #PR Groove

PR Expanded

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the time, I was not intimately involved in the brainstorming, creative design and the development of innovative marketing concepts at my firm. We shared ideas, concepts and I was able to watch how creative ideas came to life.

Lockdown creative industry awards 2020

Stephen Waddington

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. There's no need for industry awards for at least 12 months. I've written up the winners across all categories. I don't think there's any need for any awards this year. The individuals and organisations that have excelled during the COVID19 are all in plain sight.

5 tips to ignite creativity

PR Daily

Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. Instead of waiting until your muse arrives, kick-start the creative process by taking advantage of the story components around you. If writing is part of your job, you know the nonstop struggle to produce inspired ideas. Everyone gets stuck.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

To that end, here are a few creative PR ideas to help the recruiting shop out. 2) Think creatively: guerilla recruiting tactics. One of the more creative ideas I’ve seen could have been a page from the guerilla marketing book. Thinking Creatively about Recruiting Events. The post 3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent appeared first on Sword and the Script.

Show off your creative press event strategy

PR Daily

The post Show off your creative press event strategy appeared first on PR Daily. How did you create an experience that made reporters excited to cover your product or feature your brand? Enter PR Daily’s 2019 Media Relations Awards and tell us. The final deadline is April 3. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Creative PR: 4 Idea Generation Techniques

Shift Communications

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. cta] The post Creative PR: 4 Idea Generation Techniques appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Separating Creativity from Technology in Thinking about Marketing Innovation [UML]

Sword and the Script

However, when I really consider the word innovation in marketing, I tend to think of creativity. While technology can certainly change how we do marketing, it’s still reliant on creative inputs. At some point, you have to do something different, and innovation is a whole lot harder when you haven’t truly been thinking about it creatively. Looking for an agency partner that can both bring big creative.

The New Modus Operandi for Public Relations Professionals: Creativity as the Differentiator

Doctor Spin

Data-driven marketing approaches, algorithmic placements, and understanding human behaviour are far more important for advertising success than being able to dazzle audience with creative uniqueness. PR professionals must master the art of high-level creative output and professional-level media production. Creative Strategy Strategy Big Data Content Creation Content Strategy Creative Campaigns Creative Thinking Creative Writing Datadriven Marketing Programmatic Advertising

Everyone Wants Creativity in Communications. What’s Holding It Back?

Ishmael's Corner

Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. But communications and specifically PR seem to rate a click above email marketing on the creativity scale. Given the nebulous nature of creativity, it’s useful to define creativity with a PR frame.

#BookClub – Creativity in Business

HMA Public Relations

Scott, who self admittedly is not much of a book reader, has recently taken up a book titled, Creativity in Business, by Igor Byttebier and Ramon Vullings. The post #BookClub – Creativity in Business appeared first on HMA Public Relations. Featured PR Observations and Preferences PRGN books Creativity in Business Igor Byttebier public relations global network Ramon Vullings Scott Hanson

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. So wrote Richard Steele of SY Partners in an opinion piece called The CMO Agenda For 2017: Make Marketing Creative Again for MediaPost. He articulates the broadening role – and responsibilities – of the CMO and suggests five areas where top marketers can make a dent by getting creative.

5 Apps to Help Boost Creativity for Writers

TrendKite

If you're feeling unfocused and could use a boost of motivation and inspiration, check out these smartphone apps to get you back on a creative track

10 offbeat ideas to spark creativity and promote collaboration

PR Daily

I crave creative collaboration. Creative collaboration is my No. Aside from making work more fun, creative collaboration is a tremendous way to unlock new ideas, solve problems, engage employees and fire up productivity. Here are 10 fun challenges to spark your crowd’s creativity—whether you’re a team of two, 12, 20 or 200: 1. Write a collection of creative (possibly hilarious) out-of-office messages for the various things that keep your team from answering emails.

10 tips to improve your writing and ignite creativity

PR Daily

Instead of waiting for the creative fog to lift, here are 10 ways to get the words flowing: 1. Here are a few sources to get you going: 25 creative writing prompts. 365 Creative Writing Prompts. That’s an easy way to unleash your creativity. might not make much sense, but it’ll get those creative juices flowing. The post 10 tips to improve your writing and ignite creativity appeared first on PR Daily. To get the words flowing, try starting at the end.