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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The discussions around AI’s creative possibilities and its role in driving business growth may provide insights into the future trajectory of adtech.

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Creative PR Messaging Essentials

Ronn Torossian

The post Creative PR Messaging Essentials appeared first on. At the core of public relations is effective communication through dialogue, which includes getting enough exposure to target audiences through social and media coverage. With the help of PR, businesses can level the playing field between themselves and bigger competitors.


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Creative Testing Delivers

Ronn Torossian

The post Creative Testing Delivers appeared first on. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” In today’s ever-changing landscape, understanding and knowing a brand’s customer is particularly important. Surveys, […].

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3 creative tips for optimizing PR campaigns using sales data

Agility PR Solutions

When businesses harness this data, PR professionals can tailor […] The post 3 creative tips for optimizing PR campaigns using sales data appeared first on Agility PR Solutions. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business growth.

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5 Apps to Help Boost Creativity for Writers


If you're feeling unfocused and could use a boost of motivation and inspiration, check out these smartphone apps to get you back on a creative track.

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5 Ways to Refuel Your Creativity When You are Stuck in a Rut

Solo PR Pro

Every public relations professional understands that creativity isn't just a switch you can turn on or off. However, with the right strategies, you can ensure that your creative reservoir is always filled with fresh ideas. Here are five ways to reignite that creative spark, when you are feeling stuck.

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Creative Brand Events for Spring


Here are some creative event branding ideas for spring that can help brands make a lasting impression. Interactive art installations or workshops offer attendees creative opportunities to be involved in the process. The post Creative Brand Events for Spring appeared first on Public Relations Blog | 5W PR Agency | PR Firm.