INDUSTRY INSIGHTS YOUR PEERS ARE READING
We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications. Blog PR tools creativity tool of the month yossarianFinding that those group brainstorms are starting to lose their fizzle? MORE
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. MORE
Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Follow these five rules of thumb, and your creative partnerships will be set up for success from the get-go. MORE
It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea. Looking for an agency partner that can both bring creative ideas. MORE
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director. MORE
Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. Look to hire creatives who are both extroverts and introverts. MORE
So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. Creative Guest Post PR 2.0 MORE
From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face. MORE
3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Marketing content marketing creative ideas creative marketing unscripted marketing MORE
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. MORE
Here are six creative ways to get to know your audience better: 1. We've all been there. You have a bunch of great ideas and can't wait to start your campaigns. Luckily, you have a budget that will cover all your innovative thoughts. Later, you can't understand what went wrong. MORE
The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” The post The Craft of Creative Writing appeared first on Barokas Public Relations. MORE
These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. It has proven that creative communications are possible even in a highly regulated industry. Guest Post by Hanna Knowles. MORE
Scott, who self admittedly is not much of a book reader, has recently taken up a book titled, Creativity in Business, by Igor Byttebier and Ramon Vullings. The post #BookClub – Creativity in Business appeared first on HMA Public Relations. Featured PR Observations and Preferences PRGN books Creativity in Business Igor Byttebier public relations global network Ramon Vullings Scott Hanson MORE
Creativity is integral to professionals in communications. However, there are times when the well of creativity runs dry. This handy infographic from Entrepreneur offers 21 ways to reignite your creative genius and get back in the groove. At this time of year, when you are writing trends pieces, developing plans for your business in 2017 or planning new year campaigns, it’s the perfect time to test drive a few of these tips and be at your creative best. MORE
8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. 23) Creativity becomes cool in marketing again. Creativity is back. MORE
With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Messaging isn’t a one-time deal. MORE
We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications. MORE
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different. MORE
Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. If writing is part of your job, you know the nonstop struggle to produce inspired ideas. MORE
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. MORE
Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. The post Cultivating Creativity appeared first on HMA Public Relations. Available here, it details how lateral thinking, perspective shift, concept porting (taking […]. MORE
Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. MORE
If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications. MORE
Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. MORE
Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.” MORE
The post 3 benefits of slowing down and finding a creative outlet appeared first on Public Relations Sydney. Entrepreneur arts and crafts creative activities destress perform better at work slow downIn today’s digital age, it’s hard to avoid being involved in technology in some way. MORE
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Marketing PR B2B creative marketing storytelling unscripted marketing MORE
Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught. MORE
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals. MORE
But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? On Creativity and Content. MORE
People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. The grab bag returns. MORE
Category: Flack Me Summary: Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free MORE
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Sometimes creativity just exists. Creativity can’t be pre-ordered, ordered on-demand, purchased on credit, or saved and stored for use on another day. MORE
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity. MORE
My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech? MORE
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys. MORE
None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Have you seen some especially creative PR of late? PR creative PR MORE
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Looking for an agency partner that can both bring creative ideas and. MORE
Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. “I’m Is Creativity a Skill or Talent? MORE
Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR. MORE
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. How else do you spark creativity? Creative PR MORE
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. MORE
Creativity Related Topics Flack Me
NOVEMBER 1, 7683
Category: Flack Me Summary: Whether you want to get focused, get creative or get to the point, these sites can help you polish and beef up your content. Best of all, they’re free
Ishmael's Corner
NOVEMBER 27, 2018
If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 percent). The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
PR Expanded
MAY 25, 2018
So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. Creative Guest Post PR 2.0
HMA Public Relations
NOVEMBER 14, 2017
Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. The post Cultivating Creativity appeared first on HMA Public Relations. Available here, it details how lateral thinking, perspective shift, concept porting (taking […].
ImPRessions - Crenshaw Communications
MAY 24, 2018
Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.
PR Expanded
JANUARY 27, 2015
Recently, my colleague Patrick Walsh shared a few great tips on finding the right creative partner to take on some of your design projects. It’s time to start thinking about bringing your creative work back in-house. Look to hire creatives who are both extroverts and introverts.
PR Expanded
MARCH 12, 2015
Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The role I play creatively is distinctly different.
PR Expanded
NOVEMBER 24, 2015
Organizations need communication professionals who have a raised creative quotient. You have to be more creative and innovative in your approach to connect and engage with audiences today. One question focused on whether creativity is inherent, or if it can be taught.
Ronn Torossian
SEPTEMBER 5, 2018
With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Messaging isn’t a one-time deal.
ImPRessions - Crenshaw Communications
FEBRUARY 25, 2016
As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas.
Sword and the Script
JUNE 12, 2018
It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. Or do so, knowing you might overlook a good creative idea. Looking for an agency partner that can both bring creative ideas.
PR in High Definition
JUNE 21, 2018
We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.
PR in High Definition
JUNE 21, 2018
We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications.
Sword and the Script
NOVEMBER 4, 2014
Constraint breeds creativity. In very creative rebuttal posted to Walmart’s blog titled, Fact Check: The New York Times “The Corporate Daddy” , David Tovar, then a vice president of communications with the company, offered edits to the Times’ writer’s “first draft.”
PR Expanded
FEBRUARY 1, 2016
Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community.
Solo PR Pro
DECEMBER 13, 2016
Creativity is integral to professionals in communications. However, there are times when the well of creativity runs dry. This handy infographic from Entrepreneur offers 21 ways to reignite your creative genius and get back in the groove. At this time of year, when you are writing trends pieces, developing plans for your business in 2017 or planning new year campaigns, it’s the perfect time to test drive a few of these tips and be at your creative best.
Shift Communications
OCTOBER 2, 2014
I did it for the challenge, but I knew that applying my traditional creative director background to the world of earned media came with uncertainties. The strategic side of the PR coin can, and should be, as creative in nature as any other type of marketing. Creative Director.
Waxing UnLyrical
MAY 10, 2018
These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. It has proven that creative communications are possible even in a highly regulated industry. Guest Post by Hanna Knowles.
Sword and the Script
FEBRUARY 4, 2017
Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. 3) Creativity is the Soul of CMO. Is your PR agency bring creative ideas to the table? Marketing PR B2B creative marketing storytelling unscripted marketing
PR Daily
JULY 30, 2018
Fortunately, there are loads of ways to spark creativity and generate fresh, compelling article ideas. All writers struggle to consistently generate creativity, inspiration and fresh content ideas. If writing is part of your job, you know the nonstop struggle to produce inspired ideas.
Ishmael's Corner
DECEMBER 23, 2014
Everyone perceives advertising agencies as creative. The Super Bowl delivers three hours of programming that essentially turns into a promo for creativity in the ad biz. People also categorize the digital shops under creativity. So we know how to describe creativity in PR.
PR Daily
DECEMBER 6, 2018
Here are six creative ways to get to know your audience better: 1. We've all been there. You have a bunch of great ideas and can't wait to start your campaigns. Luckily, you have a budget that will cover all your innovative thoughts. Later, you can't understand what went wrong.
Sword and the Script
JULY 21, 2018
Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. “I’m Is Creativity a Skill or Talent?
Sword and the Script
DECEMBER 11, 2018
8) Creativity over productivity. 2019 will finally be the year when creative concepts, PR, branding teams are held more fully accountable for downstream effects on brand search and performance marketing lift. 23) Creativity becomes cool in marketing again. Creativity is back.
PR in High Definition
JUNE 22, 2018
We may slightly dismiss AI’s own knack for creativity, but there’s now one AI tool that is helping us to get our creative juices flowing again. The post Yossarian: Getting creative with AI appeared first on Firefly Communications. Blog PR tools creativity tool of the month yossarianFinding that those group brainstorms are starting to lose their fizzle?
Sword and the Script
FEBRUARY 3, 2018
3) Rising influence of creative in content marketing. The UK team at LinkedIn took an underperforming ebook created by the US team, redesigned, polished it up with better creative and better title. Marketing content marketing creative ideas creative marketing unscripted marketing
Sword and the Script
NOVEMBER 6, 2018
Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. Looking for an agency partner that can both bring creative ideas and.
Waxing UnLyrical
MAY 24, 2018
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Lots of resources are out there to guide us on our creative journeys.
Stephen Waddington
JUNE 20, 2017
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. It’s an issue that we were keen to investigate at Ketchum in the lead up to this year’s Cannes Festival of Creativity.
HMA Public Relations
AUGUST 2, 2017
Scott, who self admittedly is not much of a book reader, has recently taken up a book titled, Creativity in Business, by Igor Byttebier and Ramon Vullings. The post #BookClub – Creativity in Business appeared first on HMA Public Relations. Featured PR Observations and Preferences PRGN books Creativity in Business Igor Byttebier public relations global network Ramon Vullings Scott Hanson
Cision
OCTOBER 23, 2017
Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content.
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative.
Ishmael's Corner
NOVEMBER 9, 2014
People Don’t Actually Like Creativity. That was the headline in a Slate article taking the position that most people don’t like creativity: “We are taught that our own creativity will be celebrated and that if we have good ideas, we will succeed. The grab bag returns.
Sword and the Script
APRIL 7, 2015
None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Have you seen some especially creative PR of late? PR creative PR
PR Daily
APRIL 19, 2018
From outstanding infographics to engaging videos, creative elements can make your marketing campaigns pop. Those surveyed listed the high demand volume for creative work and the speed at which they’re expected to complete work as the two biggest hurdles they frequently face.
Flack's Revenge
JANUARY 28, 2015
But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR.
Waxing UnLyrical
JANUARY 26, 2012
But the biggest tool we have is our creativity. And it’s this creativity of Erin’s that I hope to showcase here on WUL. Which is why I asked, at the start of this post, how much are you showcasing your creativity by mixing up your content? On Creativity and Content.
Sword and the Script
FEBRUARY 10, 2018
Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football. Sometimes creativity just exists. Creativity can’t be pre-ordered, ordered on-demand, purchased on credit, or saved and stored for use on another day.
Cision
FEBRUARY 3, 2017
Insights provided by the agency practitioner client-side include the importance of mobile, from both a creative and business standpoint. As Harvard Business Review notes, the ability of the agency to critically and creatively coach the client is vital in order to engage specific solution. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.
Flack's Revenge
MAY 4, 2016
My local tech networking and meetup wanderings took me to a cool destination last night – the opening party of Creative Tech Week , at the Clemente Center on the Lower East Side. What is all this about a mashing up creativity and tech?
Public Relations Sydney
MAY 22, 2017
The post 3 benefits of slowing down and finding a creative outlet appeared first on Public Relations Sydney. Entrepreneur arts and crafts creative activities destress perform better at work slow downIn today’s digital age, it’s hard to avoid being involved in technology in some way.
prTini
DECEMBER 14, 2015
PR pros are often encouraged to think outside the box, but that doesn’t mean creative ideas just come pouring out of our brains all the time. Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. How else do you spark creativity? Creative PR
Barokas
JANUARY 3, 2018
The Craft of Creative Writing. For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” The post The Craft of Creative Writing appeared first on Barokas Public Relations.
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