PRSay

MARCH 14, 2022

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. As the great French artist Henri Matisse once said, “Creativity takes courage.” Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect.

Creativity 153

Creativity Employee Survey Communications 153

The Resolution Blog

MARCH 10, 2022

The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […].

B2B 156

B2B Creativity Agency Interviews 156

PRSay

MAY 12, 2021

The biggest risk in communications is not that we might offend someone with creativity or write something that’s eye-rollingly goofy. The key is to make our content more creative. Why creative content writing? Because creative content: • Grabs attention. Choose creative content writing. Keeps attention.

Writing 187

Writing Creativity Storytelling Newspapers 187

Stern + Associates

JUNE 20, 2023

This time on Minds Worth Meeting, Justin Louis speaks with the director of Columbia University’s Creative Machines Lab, Hod Lipson. We talk about what creativity means in the context of “creative machines” and he tells us about his autonomous robot that paints stunning works of art. Is AI on the path to sentience?

Creativity 118

Creativity Meeting Groups Strategy 118

Ronn Torossian

AUGUST 24, 2020

The post As Retail Continues to Struggle, Dick’s Gets Creative appeared first on. With fewer shoppers comes fewer impulse buys, which means revenues are down, and retailers are looking for new and interesting ways […].

Retail 195

Retail Creativity Brand Branding 195

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Brand Branding Blogging 155

Agility PR Solutions

DECEMBER 12, 2021

The post 4 creative PR tips for small businesses appeared first on Agility PR Solutions. Campaigns can be expensive, and without the proper expertise, it’s hard to make sure they’ll be successful. Thankfully, there are tons of ways for small businesses to get some good PR without having to break the bank.

Small Business 161

Small Business Creativity Banking Publicity 161

Agility PR Solutions

MARCH 30, 2023

One approach to take is storytelling and creative writing. By leveraging the power of words, it’s possible to reach different target audiences on a more personal level—breaking through any language […] The post Building relationships with clients through storytelling & creative writing appeared first on Agility PR Solutions.

Storytelling 85

Storytelling Creativity Writing Agency 85

Landis PR

SEPTEMBER 19, 2022

Public relations requires a variety of skills: strategy, communication, analytics and creativity. Those who excel in the strategic and analytical side may not have the same natural aptitude when it comes to creativity, and even the best strategy cannot save a bad idea. Creativity rarely strikes when conditions remain static.

Creativity 98

Creativity Publicity How To Brand 98

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Storytelling Small Business B2B 174

Ronn Torossian

MAY 16, 2019

For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […]. The post Encouraging Creativity Among Marketing Employees appeared first on.

Creativity 150

Creativity Employee Marketing Pitching 150

Steve Barrett on PR

MARCH 2, 2023

Creativity in advertising has declined in the aftermath of COVID-19, which many put down to a lack of in-person collaboration — but PR is faring better due to its agile heritage.

Creativity 109

Creativity Advertising Advertising Blogging 109

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. Social mobility in the Creative Economy: Rebuilding and levelling up? Social mobility in the Creative Economy: Rebuilding and levelling up? billion and 2.2 million jobs. This creates double disadvantage.

Creativity 149

Creativity Industry Mobile Policies 149

Wadds Inc.

OCTOBER 9, 2022

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. We’ve published a strategic planning tool for creative agencies. A new Wadds Inc.

Agency 84

Agency Creativity Crisis Exercises 84

Agility PR Solutions

MARCH 24, 2021

The post COVID left creatives with fewer resources, but also grew productivity, skills and standing appeared first on Agility PR Solutions.

Creativity 203

Creativity Resources Agency Marketing 203

Ronn Torossian

SEPTEMBER 5, 2018

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? The post Crowdsource Your Team’s Creativity for More Influential Communication appeared first on 5WPR CEO Ronn Torossian Founder's Blog. If you don’t have these tools and workflow processes in place you … READ MORE ».

Creativity 207

Creativity Communications Banking Energy 207

Agility PR Solutions

MARCH 15, 2022

The post Creative strategies on a shoestring budget—without damaging your digital footprint appeared first on Agility PR Solutions. Small businesses, especially those that need PR to help drive sales and growth, are taking notice in a big way. From office supplies to travel and everything in between, prices are on the […].

Creativity 161

Creativity Strategy Small Business Travel 161

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. The post Creative Ways to Convey Results of Your Hair Products appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Creativity 88

Creativity Social Media Brand Branding 88

Agility PR Solutions

MARCH 16, 2022

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven.

Creativity 146

Creativity Trends Report Industry 146

Stern + Associates

JULY 5, 2023

For innovation to become a genuine core competence, organizations must build creative capital and re-tool the management model. Click or Tap Here to Learn More About Gary Hamel To kickstart innovation and creativity, leaders must break out of the stifling cycle of bureaucracy. For decades that was true. Now it is not.

Creativity 62

Creativity Strategy Journalism Groups 62

PRSay

MARCH 29, 2022

Just as we did when children, as professionals, “we have to give ourselves permission to be creative and to hear that muse.”. Organizational structures can stifle creativity but “for me, now, it’s so important in the morning to find that quiet place, so I can find that muse,” she said.

Creativity 158

Creativity Writing Communications Strategy 158

Agility PR Solutions

SEPTEMBER 8, 2021

The post 6 creative tips for a successful press launch in 2021 appeared first on Agility PR Solutions. When it comes to releasing new products or services, a well-prepared press launch can make everything go much more smoothly for the company. If […].

Creativity 154

Creativity Media Technology Company 154

Deirdre Breakenridge

MAY 25, 2018

So, how do you stay creative when you are inundated with so many different platforms to promote your ideas? So, here are a few tips that I have learned which have helped me reclaim by curious, creative spirit. By simply hearing goofy, unrealistic ideas from a child, you begin to think more creatively as well. Visit a Bookstore.

Creativity 171

Creativity Social Media Communications Publicity 171

HMA Public Relations

MAY 5, 2022

When it comes to measuring the success of PR efforts, creativity is just half of the equation. Read more from Abbie Fink in today's post.

Creativity 98

Creativity Measurement Publicity 98

Culpwrit

MARCH 26, 2022

By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions. The post PR Tips for Creative Clients and Cultural Institutions appeared first on Culpwrit.

Creativity 92

Creativity Publicity Industry Marketing 92

Agility PR Solutions

OCTOBER 26, 2022

As the comms field continues to embrace the stakeholder, employee and customer experience as a top priority, in-house creative and brand teams are restructuring to engage this strategic shift as marketing leaders move towards evolving in-house creative teams into strategic in-house agencies.

Creativity 78

Creativity Communications Agency Brand 78

Agility PR Solutions

JULY 7, 2021

New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […]. The post ‘Creative courage’ is the go-to strategy for tech marketers in a post-pandemic age appeared first on Agility PR Solutions.

Creativity 155

Creativity Strategy Marketing Crisis 155

Karen Freberg

MARCH 12, 2022

I gave the students only a certain amount of time to create content – focusing on the need to be agile, adaptive AND creative all at the same time. Allowing for creativity in assignments is KEY! Think about this as a social media version of the Food Network Show “Chopped.” We need more of this in our field.

Creativity 99

Creativity Social Media Brand Branding 99

PRSay

NOVEMBER 25, 2019

But behind the scenes, it represents a shift in the industry, and one that your creative team can learn from. This holiday season, here are some gear ideas that can help take your creative team’s content from amateur to professional quality — without burning through your entire budget — thanks to some shopping-season deals: iPhones.

Creativity 148

Creativity Video Film Social Media 148

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. PR places a premium on creativity in Covid era. Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.”

Creativity 114

Creativity Study Publicity Ethics 114

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Agency 52

Agency Creativity Communications Brand 52

Agility PR Solutions

DECEMBER 13, 2020

The post 2021 campaigns will need empathy, creativity and connectivity appeared first on Agility PR Solutions. Leaning on previous years’ insights, leading marketers Larry Kim, CEO of MobileMonkey, Tamara McCleary, CEO of Thulium, Matt Heinz, President of Heinz Marketing and others […].

Creativity 130

Creativity B2B Healthcare Agency 130

The Hoffman Agency

FEBRUARY 16, 2021

Similarly, learning to prioritize client and team needs while finding a way to be creative with messaging (even if it’s just in an email) has been one of my favorite lessons. My favorite thing about PR and being at The Hoffman Agency is that creativity and collaboration are present in every meeting, piece of content or website.

Creativity 69

Creativity Storytelling Agency Pitching 69

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. The post How PepsiCo uses data to power creativity appeared first on Newswhip.

Creativity 78

Creativity Data Trends Brand 78

Agility PR Solutions

JULY 14, 2022

New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The post In-house creative agencies are evolving, now more involved in strategy, new report finds appeared first on Agility PR Solutions.

Agency 85

Agency Creativity Report Strategy 85

ImPRessions - Crenshaw Communications

FEBRUARY 25, 2016

As with any creative process, brilliant ideas don’t come out of nowhere; in fact, they are usually hard earned. More often than not there’s a process that came before the inspiration, and PR teams can use these steps to trigger those great, creative ideas. It strikes like a muse, or lightning from the sky, right?

Creativity 174

Creativity Exercises Writing Survey 174

Cision

OCTOBER 23, 2017

Overreliance on analytics overshadows creativity, which can hinder your chances to earn more media. When you focus solely on optimizing for clicks or conversions, you miss the opportunity for the audience to emotionally connect with a clever or creative piece of content. Creative and Content Go Hand-In-Hand.

Creativity 149

Creativity Media Marketing Social Media 149