6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

What Is Wrong With Your Story Pitch?

HMA Public Relations

Giving a little “link love” to our Public Relations Global Network partner Buchanan Public Relations today, sharing their recent PRGN blog post on “Five Reasons Your Media Pitches Are Getting No Response.”. The post What Is Wrong With Your Story Pitch?

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective.

6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.

What Editors and Writers Want From PR Pitches in 2018

Cision

Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”.

Fighting Back Against Passive PR Pitches

AirPR

Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.

Phone Pitching 101

Shift Communications

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching.

PR 101: How to Pitch Travel Journalists

Cision

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.

Travel 144

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages? Can you be pitched via these channels?

Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it.

Stop Taking Orders and Seize Control of What You Pitch

PRSay

Most PR pros get to build their own media lists (WHO they pitch) and determine the way to phrase an email (HOW they pitch). To earn the placements you really want, you must seize the authority to choose WHAT you pitch. Get more media pitching knowledge from Michael Smart here.

Pitching Tips from a Food & Lifestyle Blogger

Cision

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? Best Practices Featured pitching tips

Top PR Holiday Pitching Tips

ImPRessions - Crenshaw Communications

And, despite the calendar, digital media seem to publish holiday-themed news until the 11th hour, so it’s almost never too late to pitch a good idea. The post Top PR Holiday Pitching Tips appeared first on Crenshaw Communications.

How to Pitch Better Brand Stories

Cision

So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. It also shows you went above and beyond to send a pitch.

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Let’s use this model to get the scoop on pitching media exclusives for B2B technology programs. PR pros don’t pitch exclusives for the biggest stories – those will typically drive enough coverage without making the first-crack commitment to one journalist.

5 Ways to Build Successful Email Pitches

Cision

Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies.

5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content.

What to Include in Your Email Pitch to Reporters

Cision

But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short.

Lobbying for Your B2B Client or Pitch Idea

Shift Communications

Quite frankly, the best way to form a relationship with a journalist is to make sure he or she is relevant to your pitch, always serve up a good idea and always meet a promised deadline. Agency Life Client Influence Management Media Relations Pitching Public Relations Strategy

5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content.

Pitching Ultimate Wedding Magazine: Q&A with Editor Tina Reading

Cision

We managed to score a few minutes with editor Tina Reading to discuss premium tips for pitching this publication, perfect for today’s on-the-go, digitally focused readers. We ignore blanket pitches, but pay attention to those that are individually addressed, well written and interesting. How do you prefer to receive pitches? Make sure you know who we are and what we do before you pitch to us. There is nothing quite like a wedding.

4 Steps to Pitching a Journalist

Cision

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. Step 3: Make the Pitch at the Right Time. Best Practices Featured pitching

Pitching Talent and Celebrity Booking With Patrick Lambert

Cision

We’ve got tips from Lambert on how to pitch a celebrity booker and what to avoid. How do you prefer to receive pitches? Pitches are best kept clean, simple, to the point with links and “buzz words.” Pitches that are long or oddly formatted really hold them back. Sometimes tape can be flat and it works against the pitch. Can you be pitched via these channels? Hate to say it, but for sure… *Long, over explained pitches.

Example of a Stellar Media Pitch

Rock the Status Quo

Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive.

#CreativePR: Get Out of the Media-pitching Mindset

Marketwired

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch.

Pitching Food Content with Saveur Digital Editor Dan Dao

Cision

We’ve got tips from Dao on what and how to pitch tasty treats and stories. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. It’s also very apparent when someone is pitching something they don’t understand or care about. Best Practices Featured Influencer Q&A Dan Dao Food & Beverages media relations pitching tips Saveur

Free Tip Sheet! How to Score Coverage By Pitching on Social

Cision

With our latest “ 11 Tips for Pitching Reporters on Social Media ” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut.

PR 101: How to Pitch The New York Times

Cision

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Email pitches with discretion.

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

Cision

Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Best Practices Featured media pitching pitching tips

5 Success Strategies For PR Pitching

ImPRessions - Crenshaw Communications

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah!

3 Tips for Pitching Reporters and Influencers

Cision

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching.

Four Ways to Streamline the Pitching Process

Cision

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media?

PRSA Luncheon Recap | Tips for Media Pitching

HMA Public Relations

If you live in the PR world, you know that a strong media pitch can make all the difference when it comes to securing coverage. The post PRSA Luncheon Recap | Tips for Media Pitching appeared first on HMA Public Relations.

Pitching’s New Rules: Q&A With Michael Smart

Cision

But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! Q: How do you know which reporters and influencers are the right ones to pitch?

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Cision

“If you want your pitch to be noticed in a flood of product releases, know when to send it,” writes Anna Marevska in our recent blog post How to Pitch Holiday Gift Guide Editors. Inform your pitches by following the listed lead time and deadlines.

Tell Human Stories when pitching ICOs: John Biggs of TechCrunch

Flack's Revenge

John had a lot to say about the do’s and don’t’s of pitching him (and by extension other top tier reporters) your ICO. The post Tell Human Stories when pitching ICOs: John Biggs of TechCrunch appeared first on.

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

More recently, I worked on a pitch for a client. The pitch had remarkably little substance; some might say it was about nothing. And that pitch about nothing? The post Pitch about Nothing – Good PR or Con Job?

Buzzwords to Avoid When Pitching ANYONE

Shift Communications

Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much.