The Value of a PR Pitch According to 1,300 Publishers
DECEMBER 29, 2016
Ashley Carlisle demystifies some burning questions concerning the value of your PR pitch, and shares tips on how to make it more valuable. The post The Value of a PR Pitch According to 1,300 Publishers appeared first on Spin Sucks.
Media Relations is Not about the Pitch—it’s about WHO You Pitch
SEPTEMBER 13, 2016
You spend weeks crafting the perfect pitch, but if you send it to the wrong reporter, no one will ever see it. The post Media Relations is Not about the Pitch—it’s about WHO You Pitch appeared first on Spin Sucks.
Are the Media Ignoring Your Email Pitches?
AUGUST 23, 2016
Frustrated that media influencers don’t respond to your email pitches? The post Are the Media Ignoring Your Email Pitches? Clueless as to whether they even OPEN them? Michael Smart has a solution for you. appeared first on Spin Sucks.
PR 101: How to Pitch Travel Journalists
APRIL 10, 2017
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.
Five Tips to Get Your Media Pitches Opened and Read
MARCH 15, 2017
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. The post Five Tips to Get Your Media Pitches Opened and Read appeared first on Spin Sucks.
5 Ways to Build Successful Email Pitches
JANUARY 20, 2016
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies.
Three Ways to Pitch Journalists—and Get Results
FEBRUARY 7, 2017
There are three easy ways to pitch journalists and get results every time. The post Three Ways to Pitch Journalists—and Get Results appeared first on Spin Sucks. And it's not by building a big list and sending hundreds of emails at once.
Ditch These 3 Social Pitching Tips Immediately
JANUARY 8, 2016
But do your pitching tactics reflect this shift? Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way.
5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier
OCTOBER 7, 2015
Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Best Practices Featured media pitching pitching tips
Pitching Tech Trends with CRN Managing Editor Phil Harvey
OCTOBER 14, 2016
In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it.
5 Tips to Pitching Success – When PR Stands for “Personal” Relations
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.
Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age
DECEMBER 8, 2015
Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request.
Pitching’s New Rules: Q&A With Michael Smart
FEBRUARY 17, 2016
But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! Q: How do you know which reporters and influencers are the right ones to pitch?
PR 101: How to Pitch The New York Times
JANUARY 22, 2016
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Email pitches with discretion.
7 Pitching Tips For Better Tech PR
ImPRessions - Crenshaw Communications
JUNE 28, 2016
Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Here are our Tech Practice Director Chris Harihar’s best tips for generating better tech PR in day-to-day media pitching.
Example of a Stellar Media Pitch
Rock the Status Quo
MARCH 26, 2015
Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive.
Build Relationships by Pitching Journalists to Be in YOUR Stories
MARCH 6, 2017
In a landscape in which PR professionals outnumber journalists in the United States by five to one, how can your media pitch stand out from the crowd? Kevin Anselmo shares how PR professionals can cut through the media pitch clutter by reversing the process and put journalists in our shoes.
Use the Animated PESO Model in New Business Pitches
MARCH 24, 2016
Gabriel Dabi-Schwebel developed an animated PESO model, and is here to share how the idea came about and how you can use it. Read it all here
What to Include in Your Email Pitch to Reporters
OCTOBER 5, 2015
But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short.
How to Pitch a Story Like a Pro and Get Results Every Time
JUNE 14, 2012
Is it because you’re too busy “pitching” to read anything about your industry? Unfortunately, these same filters can do nothing for the endless stream of PR pitches that assault my inbox that are often irrelevant, impersonal, and, dare I say it, lazy.
Elevator Pitch or Twitter Pitch?
JULY 10, 2013
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds.
Free Tip Sheet! How to Score Coverage By Pitching on Social
DECEMBER 10, 2015
With our latest “ 11 Tips for Pitching Reporters on Social Media ” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut.
Buzzwords to Avoid When Pitching ANYONE
NOVEMBER 11, 2016
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much.
Free Tip Sheet! Help Yourself Out with These Pitching Practices
SEPTEMBER 29, 2015
If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. How will you know what to include in your pitch when reporters request different information in their source requests?
Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?
4 Steps to Pitching a Journalist
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. Step 3: Make the Pitch at the Right Time. Best Practices Featured pitching
Real Talk About PR Pitches
OCTOBER 19, 2015
Real Talk About PR Pitches. The post Real Talk About PR Pitches appeared first on Spin Sucks. By Colleen T. Reese. Because, why would anyone follow the meticulously crafted talking points or important documents you’ve prepared?
#CreativePR: Get Out of the Media-pitching Mindset
MARCH 1, 2016
When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch.
Using Twitter to Pitch Reporters: What You Need to Know
FEBRUARY 9, 2016
Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters.
How to Pitch Better Brand Stories
JUNE 9, 2016
So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. It also shows you went above and beyond to send a pitch.
How to Pitch Social Influencers
NOVEMBER 24, 2015
Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ).
Fighting Back Against Passive PR Pitches
AUGUST 19, 2015
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.
Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel
SEPTEMBER 23, 2016
How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. For one of the outlets I contribute to, Channel Partners Online, pitches need to include a channel angle, but a technology end user is optional. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.
Earned Media: Three Steps to a Killer Pitch
JANUARY 15, 2015
I’ll outline the strategy behind my choices, a nd how I played each of the three steps in the pitching process to land a client a TV news profile on Christmas Eve. But, in the case of earned media, and the incessant pitches that assignment editors receive daily, it’s true.
Answering ‘Why Now?’ The Best PR Pitch Is a Timely One
JUNE 6, 2016
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Any communication professional will tell you that your pitch must be tailored to the journalist or editor at hand, but personalization goes beyond that.
Journalists Aren’t Reading Your Pitches; What You Can Do About It
JANUARY 19, 2017
the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time.
USA Today’s Tips for Pitching to Get News Coverage
JUNE 10, 2015
Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage. Featured Influencers HARO pitching USA Today
Rock The Pitch #10: PR Pros From The Journalist’s Viewpoint
Rock the Status Quo
NOVEMBER 3, 2014
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning.
Effective Ways to Respond to Bad PR Pitches
NOVEMBER 3, 2011
She asks: In light of recent examples of bad pitches and the potential havoc created by how a publisher/author/blogger might respond, what is the most effective way to respond to a bad PR pitch? I can hear the wind blowing outside and it sounds like it’s really cold.
How to Build Rapport and Pitch Media Using Twitter
JULY 1, 2015
Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out.