How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism.

Fighting Back Against Passive PR Pitches

Onclusive

Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.

4 tips for pitching magazines

PR Daily

We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. The FOB is very different than what you might find throughout the rest of the magazine and likely even has its own editor to pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Don’t let timing be the downfall of your pitch.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. Are you pitching a feature story or a comment? Want to say even less in your pitch? Personalize your pitch.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? Here are tried-and-true tips that will help you create more effective pitches and increase your chances of getting press coverage for your business: 1. What will make the person you’re pitching open your email? Craft a video pitch.

3 tips for focusing your media pitch

PR Daily

A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. That sounds like it should be obvious, but, if it was, more people would keep those diverse priorities in mind when crafting their pitches. The post 3 tips for focusing your media pitch appeared first on PR Daily. Media Relations PR pitching tips PR pitch PR pitching

This month in good PR pitches

Muck Rack

This month in good PR pitches

5 tips for pitching for radio

PR Daily

These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. Lauren Hackett is the Senior Vice President of Global Communications at The Economist and has demonstrated success in pitching her company to radio shows. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Have you had success pitching for radio?

Radio 111

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets.

How machine learning can perfect your pitching

PR Daily

This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily. Media Relations PR AI pitching pitching pitching tips PR pitch PR technology public relations

How to Improve PR Pitches to Hispanic Media Outlets

Glean.info Blog

Though it might seem unorthodox, pitching through social media and text messaging is not uncommon for Hispanic outlets,” says Jon Salas , a publicist and multicultural strategist. The post How to Improve PR Pitches to Hispanic Media Outlets appeared first on glean.info.

10 crucial metrics to measure your pitching efforts

PR Daily

Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Pitch volume. Pitch volume is the number of individual pitches sent for a single content marketing campaign. Placement rate measures pitch quality. This is another indicator of pitch quality.

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are. Journalists care about your brand’s story, and while your press release may tell part of it, you’ll do a better job of telling it yourself in your pitch letter.

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. What I want to do in this post is to look at consensus best practices for email pitches using insights from PR experts and journalists.

Don’t Hang Up! PR Phone Pitching Isn’t Dead

ImPRessions - Crenshaw Communications

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent. The email pitch they never read. I’d venture to say they’re pitched far more often now than in the days when PR people routinely pitched by phone.

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. Gita Amar is a senior director at PMK•BNC, where she has a long history of success pitching for broadcast programming, landing clients coverage on CBS, NBC, CNBC and more. When pitching TV, your story must be visual. Tips for pitching TV.

Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?

Garrett Public Relations

One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? coronavirus crisis crisis communications crisis management crisis PR earned media marketing media pitches media pitching media relations PR PR consultant PR consulting PR crisis public relations publicity social mediaAs we navigate these uncharted waters together, PR pros, we have questions.

5 selfish pitching behaviors PR pros should banish

PR Daily

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. With people pitching me to guest post on PR Expanded , for me to cover their news, or to have their clients appear on my show, Women Worldwide , it’s great to share my thoughts having experienced both sides of the pitching process. Be flexible in your pitch. Have a pitch #2 in your back pocket.

8 Tips For Pitching B2B Tech Stories

ImPRessions - Crenshaw Communications

You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point. They get hundreds of email pitches each day and are under no obligation to look at yours. Pitch the right people . Obviously you want to know about the reporter you’re pitching.

B2B 146

This month in bad PR pitches: December 2020

Muck Rack

This month in bad PR pitches: December 2020

How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. If you’re pitching a reporter a resource that ties in with the latest COVID-19 development, pitch them as soon as possible.

Tips on pitching the media

HMA Public Relations

Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. Featured Public Relations Alison Bailin Alison Bailin Batz pitching Tips for pitchingIn addition to working in public relations, Alison writes for about two dozen media outlets across Arizona.

Media Pitch Vs Press Release—what’s the Difference?

Prowly

The line between the common understanding of a press release and a media pitch has become rather blurred. The post Media Pitch Vs Press Release—what’s the Difference? Magazine Public Relations media pitch press release press release example

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Once you spot the opportunity to showcase your client’s expertise, it’s time to pull together a smart media pitch – on the double. The post PR Tips For Reactive Media Pitches appeared first on Crenshaw Communications.

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media. If the grip isn’t right, the pitch will fall short. The Wind-Up begins the pitch with a tantalizing start.

PR pros, make sure your pitch passes the 5-second test

PR Daily

Your pitch has to land immediately. Location is just as important in PR pitches. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Let’s look at the most valuable parcels of real estate in your email pitch: 1. Most pitches do not invite journalists to act, and this can make all the difference in whether you get a response. The post PR pros, make sure your pitch passes the 5-second test appeared first on PR Daily.

6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Comms Best Practices Featured media relations pitching tips

New Tech Tool Aims to Predict the Probability Your PR Pitch will Resonate with Reporters [PR Tech Sum]

Sword and the Script

Reporters get pitched – a lot. Knowing what will land is a guessing game purely based on professional experience, labor-intensive research and instinct, with no performance-based data to support or guide a pitch.”. PR pitching tools PR tech PR tech sum prophet

Tools 105

Tips for targeting trade publications with your pitch

PR Daily

Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge. Over the past decade, in my role as an editor of trade magazines covering the coal mining, shipping and cement industries, I have been pitched numerous articles, interviews and press releases.

Tips on pitching the media, part two

HMA Public Relations

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations. Featured Public Relations Tip for Tuesday Alison Bailin Alison Bailin Batz how to pitch to media pitching tips

PR 101: How to Pitch Fashion Bloggers

Cision

So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching. Yes, this might be the oldest tip in the book but it is crucial to understand right off the bat that fashion bloggers are not fashion editors or traditional media, so be sure to tailor your pitch accordingly.

Phone Pitching 101

Shift Communications

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching. Reporters are notorious for hating phone pitching because they are very busy and on deadline. You don’t want to be the PR person who is pitching them a story that has no relevance to their beat.

How the buzzwords media outlets use can inform your pitch

PR Daily

Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says. The post How the buzzwords media outlets use can inform your pitch appeared first on PR Daily. Media Relations PR buzzwords pitching PR pitch

6 tips for following up on email pitches without being annoying

Agility PR Solutions

If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The post 6 tips for following up on email pitches without being annoying appeared first on Agility PR Solutions. Following up is as crucial as sending an email in the first place.

Why Social Shares Are Key to Pitching Media

Cision

If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well. I started tweaking my pitch to include my social media numbers. If so, pitch away and mention that it’s trending on Twitter.