6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

3 tips for focusing your media pitch

PR Daily

A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. The post 3 tips for focusing your media pitch appeared first on PR Daily.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?

6 Simple Rules for Email Pitches

Cision

You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective.

Infographic: What editors want in a guest post pitch

PR Daily

Sick of sending out hundreds of pitches that don’t get any bites? Standing out among hundreds of daily pitches journalists receive is no simple task, but there are ways to catch their eye and earn a second glance.

Fighting Back Against Passive PR Pitches

AirPR

Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.

What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action.

How machine learning can perfect your pitching

PR Daily

This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily.

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet.

6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.

How the buzzwords media outlets use can inform your pitch

PR Daily

Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says.

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.

Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). Get more media pitching knowledge from Michael Smart here.

PR 101: How to Pitch Fashion Bloggers

Cision

So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching.

Why Social Shares Are Key to Pitching Media

Cision

If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers.

Odd pitch about ‘gender-reveal’ lasagna goes viral

PR Daily

A wacky PR pitch has earned its weight in gold cheese after making the rounds online. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. That is, if your gender reveal party takes off like Villa’s PR pitch.

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5 selfish pitching behaviors PR pros should banish

PR Daily

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.

What to Include in Your Email Pitch to Reporters

Cision

But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. If the grip isn’t right, the pitch will fall short.

The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th

PR Expanded

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch?

3 things to consider when pitching op-eds

PR Daily

However, pitching your writing takes skill. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care.

Why Sentence Fragments and Abbreviations in Your Pitches Are OK — Sometimes

PRSay

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. And it didn’t surprise me that at least one of them was hung up on what I’ll characterize as the “informal” tone of the example pitches I showed.

3 Tips for Pitching Reporters and Influencers

Cision

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching.

10 keys to pitching success during the holidays

PR Daily

Conventional wisdom calls for PR to avoid media pitching during the holiday season, unless the story has a definite holiday-related theme. That perception prompts PR agencies and departments to shift into low gear—or completely stop producing and pitching before and after the holidays.

What Editors and Writers Want From PR Pitches in 2018

Cision

Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”.

5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

Cision

Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Best Practices Featured media pitching pitching tips

PR 101: How to Pitch Travel Journalists

Cision

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.

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A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. After this one-line intro, transition into how your pitch relates to this subject area, in one sentence.

Pitching Tech Trends with CRN Managing Editor Phil Harvey

Cision

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. What is your advice for PR professionals trying to pitch your Holiday Gift Guide pages? Can you be pitched via these channels?

To Pitch or Not To Pitch?

HMA Public Relations

The post To Pitch or Not To Pitch? HMA Public Relations PR Observations and Preferences Public Relations agency Pitch PR proposal Request for ProposalThere is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues.

3 Types of Information Journalists Want You to Pitch Them

PRSay

Get more media pitching knowledge from Michael Smart here. Check out his workshop “ Secrets of Media Relations Masters” or his online course “ Crafting the Perfect Pitch”. . PR Training Media Relations Media Training Pitching

Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

Whenever possible, pitches should be about people, not products or programs. I recently reviewed a group of pitches and saw the power of this principle highlighted by two good examples and one that needed some help. Pitch No. His pitch was a profile of an up-and-coming minority woman leader who happened to be in charge of the bid. Pitch No. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Pitch No.

Pitching Tips from a Food & Lifestyle Blogger

Cision

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? Best Practices Featured pitching tips

Free Tip Sheet! Help Yourself Out with These Pitching Practices

Cision

If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. How will you know what to include in your pitch when reporters request different information in their source requests?

Lessons in pitching: Tell the whole story

Axia PR

3 tips to improve your pitches. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. PR Tips Pitch Earned mediaFor more than 25 years, I worked as a journalist.