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How (and When) To Follow Up Your Media Pitch
Flack Me
APRIL 17, 3479
Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts
Pitching Related Topics 
6 Stories That Are Not Pitch-Worthy
Flack Me
AUGUST 22, 5923
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff
Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance
Ishmael's Corner
FEBRUARY 27, 2018
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
4 tips for pitching magazines
PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
PR pros, make sure your pitch passes the 5-second test
PR Daily
APRIL 15, 2019
Your pitch has to land immediately. Location is just as important in PR pitches. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Let’s look at the most valuable parcels of real estate in your email pitch: 1.
10 crucial metrics to measure your pitching efforts
PR Daily
MARCH 19, 2019
Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Pitch volume.
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3 tips for focusing your media pitch
PR Daily
JANUARY 29, 2019
A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. The post 3 tips for focusing your media pitch appeared first on PR Daily.
5 tips for pitching for radio
PR Daily
FEBRUARY 22, 2019
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
Does Your Pitch Pass the 5-Second Skim Test?
PRSay
MARCH 14, 2019
Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox.
How to use video in your media pitch
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?
6 Simple Rules for Email Pitches
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective.
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When and how to follow up your PR pitch
PR Daily
APRIL 17, 2019
It’s an age-old PR debate: Should you follow up your media pitch? Chloe Gawrych, a small business expert and writer for Business.org , agrees: “I think it’s completely appropriate to follow up on PR pitches, within reason. Media Relations PR pitching tips
Fighting Back Against Passive PR Pitches
Onclusive
AUGUST 19, 2015
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.
PR Advantages of Pitching Trade Press
ImPRessions - Crenshaw Communications
MAY 22, 2018
While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet.
5 Tips to a Successful PR Pitch
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.
6 Simple Ways to Create Better PR Pitches
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.
How machine learning can perfect your pitching
PR Daily
DECEMBER 18, 2018
This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily.
5 secrets for tailoring your PR pitch for TV
PR Daily
JANUARY 14, 2019
How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. When pitching TV, your story must be visual.
What You Pitch Is Secondary to Who You Pitch
PRSay
OCTOBER 30, 2018
It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action.
Infographic: What editors want in a guest post pitch
PR Daily
FEBRUARY 10, 2019
Sick of sending out hundreds of pitches that don’t get any bites? Standing out among hundreds of daily pitches journalists receive is no simple task, but there are ways to catch their eye and earn a second glance.
PR 101: How to Pitch Fashion Bloggers
Cision
AUGUST 28, 2017
So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching.
PR Tips For Reactive Media Pitches
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.
Why Social Shares Are Key to Pitching Media
Cision
AUGUST 15, 2017
If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers.
3 nuances you must consider when pitching US Hispanic media
PR Daily
APRIL 1, 2019
As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Translating a pitch is not enough.
How the buzzwords media outlets use can inform your pitch
PR Daily
JANUARY 24, 2019
Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says.
Finding the Right Time to Send a Pitch
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. That’s because the actual best time to pitch a given journalist or blogger is unique to each one. like a Wall Street Journal reporter I used to pitch). Get more media pitching knowledge from Michael Smart here.
5 Tips to Pitching Success – When PR Stands for “Personal” Relations
PR Expanded
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.
What to Include in Your Email Pitch to Reporters
Cision
OCTOBER 5, 2015
But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short.
What to Do When Pitching Feels Like Following an Old Recipe
PRSay
FEBRUARY 28, 2019
When I question PR practitioners about their pitching habits, they often respond in the same way. For instance: • Introducing yourself first in an email pitch is a holdover from the days when most pitching was done over the phone.
5 selfish pitching behaviors PR pros should banish
PR Daily
OCTOBER 26, 2018
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.
Anatomy Of A Pitch: Winning Tech PR Tips
ImPRessions - Crenshaw Communications
FEBRUARY 28, 2018
Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. If the grip isn’t right, the pitch will fall short.
3 Tips for Pitching Reporters and Influencers
Cision
OCTOBER 3, 2015
Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching.
The #PRStudChat Community Discusses Mysteries of Media Pitching on September 20th
PR Expanded
AUGUST 27, 2018
ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch?
Odd pitch about ‘gender-reveal’ lasagna goes viral
PR Daily
JANUARY 24, 2019
A wacky PR pitch has earned its weight in gold cheese after making the rounds online. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. That is, if your gender reveal party takes off like Villa’s PR pitch.
Why journalists want a time-sensitive pitch
PR Daily
MARCH 25, 2019
Journalists are inundated with pitches from PR pros daily. Sometimes these pitches are for story ideas that can be written and published at any time—evergreen pitches. Journalists hate getting pitched a story that ideally should have been published days before.
3 things to consider when pitching op-eds
PR Daily
DECEMBER 19, 2018
However, pitching your writing takes skill. Research is a key component of pitching your op-ed. If your writer is not as well-known, a good pitch is your chance to explain why they are the expert and why they should care.
What Editors and Writers Want From PR Pitches in 2018
Cision
JANUARY 17, 2018
Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. That is the overwhelming rule of PR pitches. Even the top 20 percent of PR pitches are a cavalcade of awkward transitions.”.
5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier
Cision
OCTOBER 7, 2015
Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Best Practices Featured media pitching pitching tips
PR 101: How to Pitch Travel Journalists
Cision
APRIL 10, 2017
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.
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