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How (and When) To Follow Up Your Media Pitch
Flack Me
APRIL 17, 3479
Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts
Pitching Related Topics 
6 Stories That Are Not Pitch-Worthy
Flack Me
AUGUST 22, 5923
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff
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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance
Ishmael's Corner
FEBRUARY 27, 2018
PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
4 tips for pitching magazines
PR Daily
MARCH 11, 2019
We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
Fighting Back Against Passive PR Pitches
Onclusive
AUGUST 19, 2015
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.
How to use video in your media pitch
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?
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5 tips for pitching for radio
PR Daily
FEBRUARY 22, 2019
These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].
Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We?
Garrett Public Relations
MARCH 18, 2020
One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? As we navigate these uncharted waters together, PR pros, we have questions.
PR Advantages of Pitching Trade Press
ImPRessions - Crenshaw Communications
MAY 22, 2018
While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet.
8 Tips For Pitching B2B Tech Stories
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2020
You want to make sure you’re representing both your agency and your client well, and a top-notch pitch is the best way to do it. When pitching top tech reporters, like most media, it’s best to be short and sweet. The pitches themselves should ideally be under 100 words and to the point.
10 crucial metrics to measure your pitching efforts
PR Daily
MARCH 19, 2019
Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Pitch volume.
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How machine learning can perfect your pitching
PR Daily
DECEMBER 18, 2018
This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily.
Don’t Hang Up! PR Phone Pitching Isn’t Dead
ImPRessions - Crenshaw Communications
AUGUST 14, 2019
Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent.
6 Simple Rules for Email Pitches
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. Additionally, mass-emailed pitches aren’t even very effective.
5 secrets for tailoring your PR pitch for TV
PR Daily
JANUARY 14, 2019
How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. When pitching TV, your story must be visual.
5 Tips to a Successful PR Pitch
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.
How to pitch in 2020, backed by statistics
Muck Rack
MAY 28, 2020
How to pitch in 2020, backed by statistics
What impact have your pitches made?
PR Daily
APRIL 6, 2020
Share the pitches that earned you major media attention. The post What impact have your pitches made? Enter PR Daily’s 2019 Media Relations Awards by the May 8 entry deadline. appeared first on PR Daily. PR Daily Awards
PR pros, make sure your pitch passes the 5-second test
PR Daily
APRIL 15, 2019
Your pitch has to land immediately. Location is just as important in PR pitches. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Let’s look at the most valuable parcels of real estate in your email pitch: 1.
Tips on pitching the media
HMA Public Relations
MAY 30, 2019
Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. Featured Public Relations Alison Bailin Alison Bailin Batz pitching Tips for pitching
PR Tips For Reactive Media Pitches
ImPRessions - Crenshaw Communications
AUGUST 7, 2018
PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.
8 first sentences that are ruining your PR pitches
Muck Rack
MAY 18, 2020
8 first sentences that are ruining your PR pitches
Tips for targeting trade publications with your pitch
PR Daily
APRIL 22, 2019
Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge.
3 tips to help your pitch cut through the clutter
PR Daily
MAY 22, 2019
With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. What pitch angle is going to be more effective as a subject line?
6 Simple Ways to Create Better PR Pitches
Cision
DECEMBER 7, 2017
Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.
Anatomy Of A Pitch: Winning Tech PR Tips
ImPRessions - Crenshaw Communications
FEBRUARY 28, 2018
Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. If the grip isn’t right, the pitch will fall short.
How to perfect your pitch for any media environment
PR Daily
MAY 5, 2020
It seems like a good time to go over what makes a good PR pitch. Well, maybe it does have something to do with the constant stream of reporters complaining about the terrible pitches they’re receiving from seemingly clueless PR professionals right now.
Tips on pitching the media, part two
HMA Public Relations
JUNE 4, 2019
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations.
4 tactics for successful pitching
PR Daily
NOVEMBER 6, 2019
After crafting what seems to be the Mona Lisa of pitches, a brief, yet extremely witty subject line comes to mind. More often than not, your pitches are declined, go unread or are simply moved to the trash bin. Does your pitch align with their beat?
PR 101: How to Pitch Fashion Bloggers
Cision
AUGUST 28, 2017
So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching.
Phone Pitching 101
Shift Communications
FEBRUARY 6, 2018
Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching.
How the buzzwords media outlets use can inform your pitch
PR Daily
JANUARY 24, 2019
Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says.
Journalists reveal what makes them open your email pitches
PR Daily
JUNE 2, 2020
Stories fall flat sometimes, even good ones and the reason often is that the pitch didn’t get through to the right person—or didn’t even get opened. Getting them to consume your email pitch in the face of many others is a nut many in PR are still trying to crack.
Example of a Stellar Media Pitch
Rock the Status Quo
MARCH 26, 2015
Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive.
5 selfish pitching behaviors PR pros should banish
PR Daily
OCTOBER 26, 2018
Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.
3 nuances you must consider when pitching US Hispanic media
PR Daily
APRIL 1, 2019
As Hispanic media carries more and more influence, it is essential for PR pros to master the art of pitching these important outlets. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Translating a pitch is not enough.
#TipForTuesday – How to pitch during a pandemic
HMA Public Relations
MAY 12, 2020
How do you pitch during a pandemic? The post #TipForTuesday – How to pitch during a pandemic appeared first on HMA Public Relations. Featured Tip for Tuesday #TipForTuesday HMA Public Relations Marissa Baker pitching during a pandemic tipMarissa offers some advice on how to alter your approach for maximum coverage. Click the link to read more.
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