the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time. MORE
Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. MORE
But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short. MORE
Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? Rock The Pitch MORE
Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage. Featured Influencers HARO pitching USA Today MORE
Change may be constant in the PR world, but traditional pitching methods are alive and well. In fact, while reporters’ presence on social media platforms has risen over the past few years, email still remains their preferred pitching method. Research Pitching Policies. MORE
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids. MORE
Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for. MORE
So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. It also shows you went above and beyond to send a pitch. MORE
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches. MORE
First, Is It The Right Pitching Channel For You? It’s important for you to do your homework to see if the ones you’re trying to reach are there before you wage a full-on social media pitching campaign. Best Practices Featured pitching tips social media MORE
I’ve said it before and I’ll say it again: A solid pitch trumps a lukewarm relationship. Anyone can throw together a generic pitch, send it to a handful of reporters and see what happens. This “blanket” approach to pitching doesn’t fly at Geben. MORE
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content. MORE
A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. This is just as important as writing the media pitch itself. MORE
Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media? MORE
Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Here are our Tech Practice Director Chris Harihar’s best tips for generating better tech PR in day-to-day media pitching. MORE
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. Step 3: Make the Pitch at the Right Time. Best Practices Featured pitching MORE
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. MORE
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much. MORE
Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters. MORE
But do your pitching tactics reflect this shift? Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way. MORE
Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ). MORE
Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Best Practices Featured media pitching pitching tips MORE
Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive. MORE
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch Happy holidays, everyone! MORE
In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it. MORE
How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. For one of the outlets I contribute to, Channel Partners Online, pitches need to include a channel angle, but a technology end user is optional. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. MORE
But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! Q: How do you know which reporters and influencers are the right ones to pitch? MORE
Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. MORE
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. MORE
In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. If you’re dabbling in handheld technology, say, and you pitch Jason Kincaid, well-known gadgetry guy from TechCrunch, on every software upgrade, he’s going to learn very rapidly not to take seriously any pitch you send his way. MORE
When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. MORE
PR pros have to learn firsthand when our pitches aren’t fresh—or even worse, when they outright stink. Through trial, error and constant learning, I continue to refine my pitching. Here are a few fundamental, valuable lessons I’ve learned—the “ABCs” of pitching: A. MORE
If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. How will you know what to include in your pitch when reporters request different information in their source requests? MORE
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog? MORE
We’ve got tips from Dao on what and how to pitch tasty treats and stories. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. It’s also very apparent when someone is pitching something they don’t understand or care about. Best Practices Featured Influencer Q&A Dan Dao Food & Beverages media relations pitching tips Saveur MORE
Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. Keep your pitches tight. MORE
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning. MORE
With our latest “ 11 Tips for Pitching Reporters on Social Media ” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut. MORE
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Any communication professional will tell you that your pitch must be tailored to the journalist or editor at hand, but personalization goes beyond that. MORE
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline. MORE
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. MORE
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Email pitches with discretion. MORE
Pitching Related Topics Cision
APRIL 10, 2017
Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Also, send pitches that have a unique angle and a good headline.
Cision
NOVEMBER 11, 2015
You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.
AirPR
AUGUST 19, 2015
Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.
Cision
JUNE 8, 2017
Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Pitching to Canadian media?
Cision
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out. Pitch interesting content.
Cision
OCTOBER 14, 2016
In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it.
PR Expanded
MARCH 25, 2015
As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.
Marketwired
DECEMBER 8, 2015
Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request.
Cision
FEBRUARY 17, 2016
But if you don’t approach pitching with the right mindset or media database , reporters will continue to give you the cold shoulder. Get in on pitching coach Michael Smart’s secrets! Q: How do you know which reporters and influencers are the right ones to pitch?
PRSay
JUNE 15, 2017
Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. Keep your pitches tight.
Cision
JANUARY 22, 2016
Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. The paper employs some of the top journalists in the country, and the last thing they want is a tone-deaf pitch. Email pitches with discretion.
Rock the Status Quo
MARCH 26, 2015
Rock The Pitch #13 This critique has nothing to do with bad luck. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. THE PITCH It’s impressive.
Cision
OCTOBER 5, 2015
But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short.
Waxing UnLyrical
JULY 10, 2013
We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds.
Cision
DECEMBER 10, 2015
With our latest “ 11 Tips for Pitching Reporters on Social Media ” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut.
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. How that pitch is written can be VERY revealing. Why do I write about backlink pitches in a PR blog?
Cision
SEPTEMBER 29, 2015
If you aren’t already signed up for Help A Reporter Out (HARO), you’re missing a ton of opportunities to pitch top-notch journalists and reporters. How will you know what to include in your pitch when reporters request different information in their source requests?
Shift Communications
NOVEMBER 11, 2016
Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Journalists and editors have many reasons for passing on pitches. Many claim to receive 200 plus pitches a day, some relevant to their editorial priorities and some…not so much.
Cision
JANUARY 27, 2016
If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. It starts long before the pitch. Step 3: Make the Pitch at the Right Time. Best Practices Featured pitching
Marketwired
MARCH 1, 2016
When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch.
Marketwired
FEBRUARY 9, 2016
Pitching on Twitter can absolutely be done — but there’s a right way to do it. Here, we’ll offer some pointers on making a connection, building a rapport, and sending over a pitch that gets read. If you want to pitch on Twitter, your personal brand matters.
Cision
JUNE 9, 2016
So many entrepreneurs and small business owners think just pitching their product or service is enough because it’s that good. Around Father’s Day, I pitched his story to Entrepreneur – not the Beebo. It also shows you went above and beyond to send a pitch.
PRSay
APRIL 19, 2017
PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. ” Building those relationships is fruitless, however, if you send a journalist a pitch they couldn’t care less about. Here are five types of pitches reporters don’t want to receive: 1. Non-pitches.
Cision
NOVEMBER 24, 2015
Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. You now have a different, more exciting challenge. Why should your company or agency use social influencers and native content in your PR strategy? Changing Habits. TV viewerships is down 17 percent among millennials ( Nielsen ).
Cision
SEPTEMBER 23, 2016
How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. For one of the outlets I contribute to, Channel Partners Online, pitches need to include a channel angle, but a technology end user is optional. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.
Cision
JUNE 6, 2016
Recently, my team at Communications@Syracuse asked 25 communication professionals for their takes on the most crucial elements of a PR pitch. Any communication professional will tell you that your pitch must be tailored to the journalist or editor at hand, but personalization goes beyond that.
ImPRessions - Crenshaw Communications
JUNE 28, 2016
Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. Here are our Tech Practice Director Chris Harihar’s best tips for generating better tech PR in day-to-day media pitching.
Rock the Status Quo
NOVEMBER 3, 2014
Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. THE PITCH This example of a bad pitch came in just this morning.
Cision
JUNE 10, 2015
Moderated by social media strategist Nichole Kelly , the panelists discussed ongoing transformations in the journalism world, the innovation process that sets USA Today apart from other digital newsrooms and pitching tips for PR pros to better work with outlets like USA Today. Once you’ve established that, then pitch a reporter, he continues. Q: Knowing what not to pitch is just as important as knowing what gets coverage. Featured Influencers HARO pitching USA Today
PRSay
JANUARY 19, 2017
the number of pitches they send out) with working hard at their jobs. Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. If you’re sending cold pitches to journalists without building relationships with them first, you’re wasting your time.
Shift Communications
JULY 1, 2015
Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out.
prTini
JANUARY 22, 2016
I’ve said it before and I’ll say it again: A solid pitch trumps a lukewarm relationship. Anyone can throw together a generic pitch, send it to a handful of reporters and see what happens. This “blanket” approach to pitching doesn’t fly at Geben.
Public Relations Sydney
OCTOBER 19, 2014
A media pitch effectively sells a story idea to a journalist and is often in the form of an email, though it can be pitched over the phone as well. The key is to know how to draft a winning media pitch. This is just as important as writing the media pitch itself.
Rock the Status Quo
DECEMBER 23, 2014
To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Public Relations Rock The Pitch Happy holidays, everyone!
Cision
SEPTEMBER 30, 2016
We’ve got tips from Dao on what and how to pitch tasty treats and stories. How do you prefer to receive pitches? Followups and calls will be made if there’s interest, but I should be able to tell what your pitch is within seconds of opening your initial email. It’s also very apparent when someone is pitching something they don’t understand or care about. Best Practices Featured Influencer Q&A Dan Dao Food & Beverages media relations pitching tips Saveur
Rock the Status Quo
JANUARY 16, 2015
Today’s Rock The Pitch submission comes from a beauty blogger in Phoenix, AZ, and she makes a great point when she says, “ I recieve a ton of bad pitches, unfortunately. Did you get my FREE eBOOK on pitching media? Rock The Pitch
PR Daily
OCTOBER 18, 2016
PR pros have to learn firsthand when our pitches aren’t fresh—or even worse, when they outright stink. Through trial, error and constant learning, I continue to refine my pitching. Here are a few fundamental, valuable lessons I’ve learned—the “ABCs” of pitching: A.
Bad Pitch Blog
AUGUST 4, 2016
In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry. There’s nothing the media dislikes more than vapor (a non-story), so don’t pitch it. If you’re dabbling in handheld technology, say, and you pitch Jason Kincaid, well-known gadgetry guy from TechCrunch, on every software upgrade, he’s going to learn very rapidly not to take seriously any pitch you send his way.
Waxing UnLyrical
MARCH 7, 2012
Because there is no such thing as the “perfect pitch.” ” There are terrible pitches, there are so-so pitches, and there are very good pitches. But to me, a perfect pitch would be one that secured every single story it was aiming for.
Cision
JULY 13, 2016
First, Is It The Right Pitching Channel For You? It’s important for you to do your homework to see if the ones you’re trying to reach are there before you wage a full-on social media pitching campaign. Best Practices Featured pitching tips social media
INDUSTRY INSIGHTS YOUR PEERS ARE READING
42 
Let's personalize your content