How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance

Ishmael's Corner

PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

4 tips for pitching magazines

PR Daily

We sat down with three experts to learn more about the art of pitching magazines. Familiarizing yourself with the nitty-gritty of magazines is essential before even thinking about sending a pitch. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

Don’t Hang Up! PR Phone Pitching Isn’t Dead

ImPRessions - Crenshaw Communications

Hardly anyone thinks it’s useful to follow up, or worse, actually pitch a story by phone. In my experience, more than 90% of the time when I do connect with someone by phone, they end the call requesting the email pitch. Mind you, it’s the same email pitch I already sent.

Fighting Back Against Passive PR Pitches

Onclusive

Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet.

3 tips for focusing your media pitch

PR Daily

A vague and meandering press pitch won’t knock any reporters’ socks off. You must understand that media relations isn’t based on crafting the perfect pitch. Learn to pitch how they think. The post 3 tips for focusing your media pitch appeared first on PR Daily.

5 Tips to a Successful PR Pitch

Cision

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email.

5 tips for pitching for radio

PR Daily

These experts offer advice on developing a unique media pitch. fields a variety of pitches in his role as News Producer for 1010 WINS and has worked in radio for 11 years. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ].

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10 crucial metrics to measure your pitching efforts

PR Daily

Additionally, some journalists report that they reject up to 95 percent of the pitches they receive on a weekly basis. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. Pitch volume.

How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Your media pitch is arguably more important than your press release. So, how do you master the art of media pitches? What will make the person you’re pitching open your email?

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox.

6 Simple Ways to Create Better PR Pitches

Cision

Brands can improve their PR pitching with a variety of tools and changes in approach. The perfect media pitch emphasizes a personalized approach that connects with a media contact in a meaningful way. Prudent media pitching includes staying up to date on trends within the industry.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet.

PR pros, make sure your pitch passes the 5-second test

PR Daily

Your pitch has to land immediately. Location is just as important in PR pitches. RELATED: Learn how to sharpen your pitching skills, boost buzz and land more headlines. ]. Let’s look at the most valuable parcels of real estate in your email pitch: 1.

Tips on pitching the media

HMA Public Relations

Here are pitching tips she has for PR pros, directly from a member of the media. The post Tips on pitching the media appeared first on HMA Public Relations. Featured Public Relations Alison Bailin Alison Bailin Batz pitching Tips for pitching

Tips for targeting trade publications with your pitch

PR Daily

Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge.

PR 101: How to Pitch Fashion Bloggers

Cision

So how do you capture the attention of a fashion blogger with your pitch? We tapped into Cision’s influencer database to come up with five of the most important pitching tips you should know when working with fashion bloggers. Know Who You Are Pitching.

Why Social Shares Are Key to Pitching Media

Cision

If you pitch a story that is “shareable,” you have a better chance of being covered. And, if you can show the media in your pitch why it’s shareable, you’ll be at an advantage. I started tweaking my pitch to include my social media numbers.

How machine learning can perfect your pitching

PR Daily

This basic principle reveals why every PR pro should take advantage of technology that can hone your pitches and make your media targeting more successful. The post How machine learning can perfect your pitching appeared first on PR Daily.

Tips on pitching the media, part two

HMA Public Relations

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media. The post Tips on pitching the media, part two appeared first on HMA Public Relations.

3 tips to help your pitch cut through the clutter

PR Daily

With the deck stacked against PR pros trying to reach inundated reporters, a PR pitch should help journalists do their job more effectively. PR pros must fight to get their pitch noticed—much less considered. What pitch angle is going to be more effective as a subject line?

What You Pitch Is Secondary to Who You Pitch

PRSay

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action.

5 secrets for tailoring your PR pitch for TV

PR Daily

How should PR pros adjust their pitches when approaching TV producers? Jennifer Joyce is a reporter for FOX29 in Philadelphia fields pitches from PR pros and works with them to share stories that are relevant to the community. When pitching TV, your story must be visual.

When and how to follow up your PR pitch

PR Daily

It’s an age-old PR debate: Should you follow up your media pitch? Chloe Gawrych, a small business expert and writer for Business.org , agrees: “I think it’s completely appropriate to follow up on PR pitches, within reason. Media Relations PR pitching tips

15 ways to doom your pitch and tick off journalists

PR Daily

Dissecting PR pitches is one of the duties editors least enjoy. PR people are typically pleasant to deal with—and many are excellent at what they do—but a lousy few make the story pitching experience, er, let’s say suboptimal. One nitpick that editors notice in pitches is font choice.

What to Include in Your Email Pitch to Reporters

Cision

But as journalists begin to feel comfortable using these tools for help with sourcing stories, the social media giants unveil one new feature after another, complicating matters more – especially for PR professionals wanting to know the best way to pitch their clients. Pitches should be short.

Infographic: What editors want in a guest post pitch

PR Daily

Sick of sending out hundreds of pitches that don’t get any bites? Standing out among hundreds of daily pitches journalists receive is no simple task, but there are ways to catch their eye and earn a second glance.

This month in bad PR pitches

Muck Rack

This month in bad PR pitches

PR Tips For Reactive Media Pitches

ImPRessions - Crenshaw Communications

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches.

3 Tips for Pitching Reporters and Influencers

Cision

Pitching is like a science project. Each pitch is an experiment. In order to discover what works best, you must continue to test your pitching techniques. The dependent variable in this case is your writing, the independent variable whom you are pitching.

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. There have been times that I’ve been pitched and people know my background and even how much I love my dogs and that I have grown up kids.

Anatomy Of A Pitch: Winning Tech PR Tips

ImPRessions - Crenshaw Communications

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. If the grip isn’t right, the pitch will fall short.

How to successfully pitch podcasts

PR Daily

How to avoid ruffling feathers with your pitch. “I We get pitches for potential guests who simply aren’t a fit. This wouldn’t be so bad if the pitch explained why they were thinking the guest may work (i.e., But more often than not, we get a pitch that doesn’t fit at all.

Phone Pitching 101

Shift Communications

Phone pitching is a great way to ensure you’re working with the right target and that you gather instant feedback. Spend some time researching your target and their recent articles to confirm he/she is still at the publication and covering the topic you’re pitching.

Survey: 8 terrible PR practices that will doom your pitch

PR Daily

Fractl surveyed over 500 journalists for a report about what makes journalists tick—including what irks them about pitch emails. Irrelevant pitches. If you must send one, it should come three to seven days after the initial pitch.

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5 Questions Your Pitch Should Answer to Make a Journalist’s Life Easier

Cision

Here’s what journalists want to know that you need to include in your pitch. Why’d You Pitch Me and Not Another Journalist? Don’t be shy about mentioning an article you liked, or one that ties in to your own pitch. Best Practices Featured media pitching pitching tips

How the buzzwords media outlets use can inform your pitch

PR Daily

Trying to figure out how best to pitch a major publication? Tone can be revealing for those angling a media pitch. This, again, gets back to PR professionals needing to understand who they’re pitching, and who those people are writing for,” Salmon says.

5 selfish pitching behaviors PR pros should banish

PR Daily

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.