The Word-of-Mouth Test Here’s a mental exercise to try: Imagine two friends hanging out. This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing. MORE

I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Then, work with a specialized team that will help you make this exercise a great success. Happy New Year! MORE

So I went through an exercise recently that helped bring some clarity: I defined the things I believe make great stories. MORE

It’s definitely a useful exercise to discover what’s working (and what isn’t). A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Everyone is doing it. MORE

Analyze the data gathered from this monitoring exercise. Download the PDF of the Social Media Strategy Template here. MORE

The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles. Assign applied projects and exercises: Have students always combine research and practice in their assignments. Post by Karen Freberg. MORE

Exercise is powerful as it improves your personal wellbeing as well as your mental state. This is a story about how I manage my mental health. It’s a story about death, illness and relationship breakdown. It’s a story about life. MORE

It turned into a Kafka-esque exercise when the third stop found something out.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I made my first trip to China in 1998. To say it seemed like another planet doesn’t quite capture the feeling. Try a different universe. I remember attempting to place a classified ad in China that required signoff from multiple government entities. MORE

However, after experiencing this process, I highly recommend this exercise to every communication professional out there. However, creating the title is also a great exercise to keep your speech focused and on track. MORE

If you’ve been involved in any sort of marketing exercises over the last five or so years, the word “viral” probably drives you nuts, along with phrases like: “Let’s just post a viral video.”. MORE

What is exciting always is to see what professors have come up with to integrate new forms of technologies, platforms, and exercises to teach their students all about social media. MORE

Rob and I discuss our experience with crisis simulations, along with current trends that we’re seeing and biggest “aha moments” that we’ve experienced personally, as well as those that we’ve watched our clients experience due to the simulation exercise. MORE

In " The Talent Code ," Daniel Coyle names it "deep practice," small exercises that are both challenging and repetitive. Tired of the same advice to "read more" and "write more," I've been experimenting with my own challenging and repetitive exercises to. Try a few of these exercises. MORE

I figured there wouldn’t be much of a crowd (it was just past noon), I’d exercise my franchise, and know I’d done all I could to get my candidate in the door at 1600 Pennsylvania, NW. You may remember that we have this thing called the U.S. MORE

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers. MORE

The exercise I discuss in my video is a fun way to increase Tech Testing opportunities among friends, and to learn so much more about different types of technology with your colleagues and peers. We’re moving into the year of the PR Tech Tester. MORE

Developing buyer personas is an excellent exercise to understand better the different types of customers who buy from you. Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. MORE

Here’s the tweet that kicked off the doomed #AskBobby experiment, which The Daily Dot described as “another ill-advised, wobbling clambering for social media relevance by a person profoundly unsuited to the exercise”: Have questions for Bobby Jindal? New Jersey Gov. Chris Christie was supposed to own the news day Tuesday, with his announcement from his old high school that he was entering the 2016 presidential race. MORE

Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. MORE

One exercise that SHIFTers often do with clients is to ask them to summarize their corporate mission in a single tweet, in 140 characters. If it isn’t, you’ll need to repeat the exercise until your mission matches the reason people are inspired to work for you. MORE

Conduct team building exercises that are cross-departmental. Some organizations do this naturally, while others tend to have their department heads decide on team-building exercises for solely their departments. Information silos can trigger issues and handicap your crisis management. MORE

Who should be involved in this exercise? Therefore, the more people you involve in this exercise, the better the brainstorming session you will engage in. MORE

Daily intensive exercise. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business. Plus built-in exercise. Do you struggle to get stuff done? Focus. Achieve things. MORE

It’s a particularly important exercise for organizations such as consumer companies that have many different business challenges because it places the focus squarely on the customer. Are you dissatisfied with the results of your marketing campaigns? MORE

Or that the author of the now infamous Google memo suggesting women are inferior to men was simply exercising a right to free speech. MORE

The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s not easy. Here’s the situation. MORE

When you are in bed at night, try Yogananda’s 20 body part exercise, focusing on relaxation. This exercise relaxes and also balances the inner energy flow, which might help you to be relaxed during sleep. What would Steve Jobs think about smartphone addiction today? MORE

At the same time, we agreed that exercising Creative PR is both valuable and a necessity today. With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships. MORE

One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE

Social media is changing the skill sets needed to succeed. That said I think writing is more important than ever. From long form to short form, from using text speak to fitting something into 140 characters -- the better you can communicate, the more successful you will be. MORE

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. by Frank Strong. MORE

”; “who should be involved in the exercise?”; So I decided to dedicate this week’s episode of The Crisis Intelligence Podcast to answering these questions and helping those of you out there who are interested in conducting a crisis simulation, develop the best scenario and exercise you can for your team. This episode of The Crisis Intelligence Podcast discusses: What a crisis simulation is and why it’s such a rewarding exercise. MORE

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. MORE

Analyze the data gathered from this monitoring exercise. Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. MORE

For this exercise, ask your partner questions to find out two things that you have in common. If there is someone in your life who interrupts you constantly—such as a teenage son or daughter—this exercise can help you address it. Inspiration comes to those who seek it. MORE

Get some exercise. You might ask: What does exercise possibly have to do with writing? Our brains require oxygen, and sitting doesn't help generate it, but exercising does. If you exercise, your brain will work more effectively. Multitask only with exercising. MORE

In fact, I did basically this exercise last year, but got waaaaayyyy off track by Month 2. Last year, like so many people I know, I made a few resolutions. But, I only stuck to one — the one that was tangible … measurable. The goal was to read 24 books. See my reading list here.) MORE

’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. MORE

Inspired by my good friend Amy Taylor , “gamestorming” is an exercise my team and I use when we need to come up with a bunch of different creative ideas (and quickly). We do this exercise fairly often and have come away with some super creative (and comprehensive!) MORE

What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. MORE

I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Then, work with a specialized team that will help you make this exercise a great success. Happy New Year! MORE

It’s critical to act on these learnings, make changes to processes, conduct training where knowledge gaps have been revealed and exercise the revised plan. By Jonathan Hemus. MORE

Simulate everything from Twitter, Facebook, Instagram (and any other social media channel needed for your team’s exercise), to the search engines, as well as major news sites and blogs. MORE