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Find Time to Exercise with These Six Tricks

Spin Sucks

It's not always easy to find the time to exercise in your busy day, but it's important for the health of your body and your business. Laura Petrolino provides six tricks to help you fit exercise in consistently, every day.

How Executives Exercise Daily…and How You Can, Too

Spin Sucks

What they found in common with all of these tech executives is they make time to exercise at least twice a week, while most are highly competitive, both inside and outside of the office. I do my exercise in the morning, and often I’ll take someone from my team. By Gini Dietrich.

Should you waste your time with team-building exercises?

Holtz Communication + Technology

I have always viewed team-building exercises with a high degree of cynicism. The kicker: The six members of a London-based HSBC legal department created the video as part of a team-building exercise. Did you ever wonder why sports teams don’t go out on team-building exercises?

5 exercises to improve your storytelling skills

PR Daily

In " The Talent Code ," Daniel Coyle names it "deep practice," small exercises that are both challenging and repetitive. Tired of the same advice to "read more" and "write more," I've been experimenting with my own challenging and repetitive exercises to. Try a few of these exercises.

The Steep Mental Exercise of Child’s Hill

Sword and the Script

Child’s Hill was a Mental Exercise. He took us out there to exercise our minds. Then again, it we might just have another look if we considered these cyclical endeavors as a mental exercise…if we viewed them as Child’s Hill. by Frank Strong.

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.” The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Outdoor Exercise: The Rules of the Road | Spin Sucks

Spin Sucks

As we continued our ride, I thought about how to educate cyclists, runners, and walkers about the rules of the road and, while this blog isn’t typically about exercise or rules, I figure it’s a good place to begin the conversation.

Writing is like Exercise

Bad Pitch Blog

Social media is changing the skill sets needed to succeed. That said I think writing is more important than ever. From long form to short form, from using text speak to fitting something into 140 characters -- the better you can communicate, the more successful you will be.

How I Was Inspired by a “First-time Voter”

Waxing UnLyrical

I figured there wouldn’t be much of a crowd (it was just past noon), I’d exercise my franchise, and know I’d done all I could to get my candidate in the door at 1600 Pennsylvania, NW. You may remember that we have this thing called the U.S.

How PR Measurement Can Put a Smile on Your Face

PR News

Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline.

TCIP #036 – How To Conduct a Crisis Simulation with Garth Rowan

Melissa Agnes

”; “who should be involved in the exercise?”; So I decided to dedicate this week’s episode of The Crisis Intelligence Podcast to answering these questions and helping those of you out there who are interested in conducting a crisis simulation, develop the best scenario and exercise you can for your team. This episode of The Crisis Intelligence Podcast discusses: What a crisis simulation is and why it’s such a rewarding exercise.

Social Media Strategy Template

The Proactive Report

Analyze the data gathered from this monitoring exercise. Download the PDF of the Social Media Strategy Template here. link]. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center.

Introducing the Spin Sucks Workbook

Spin Sucks

The Spin Sucks Exercises. These are all pieces that accompany the book, and they each have exercises for you to do the work described. The Spin Sucks Workbook is nearly 50 pages (48, I think), but it easily helps you do the exercises described in each of the blog posts.

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Then, work with a specialized team that will help you make this exercise a great success. Happy New Year!

Crisis 115

The Year of the PR Tech Tester

PR Expanded

The exercise I discuss in my video is a fun way to increase Tech Testing opportunities among friends, and to learn so much more about different types of technology with your colleagues and peers. We’re moving into the year of the PR Tech Tester.

Crisis Management Concerns That Leave You Vulnerable

Melissa Agnes

’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today.

Nine Ways to Make Yourself Charming

Spin Sucks

Exercise. Exercise should be treated like brushing your teeth – you don’t leave the house until it’s done. Daily exercise, especially if you’re on the road, makes you feel less tired and gives you a boost of confidence.

Can You Teach Creativity? The #PRStudChat Community Shares Insights

PR Expanded

At the same time, we agreed that exercising Creative PR is both valuable and a necessity today. With technology advancing, consumer behavior changing and shorter attention spans, it has become increasingly difficult to build relationships.

TCIP #004 – Simulating Crises for Crisis Preparedness with Rob Burton

Melissa Agnes

Rob and I discuss our experience with crisis simulations, along with current trends that we’re seeing and biggest “aha moments” that we’ve experienced personally, as well as those that we’ve watched our clients experience due to the simulation exercise.

The Horrible Case of Unwritten Rules

Spin Sucks

But it drives me crazy if someone who does the typical 8:30-5:30 job takes an hour or two in the middle of the day to exercise. It is cool (even though I have to do a lot of self-talk) if you exercise at lunchtime, like I do, as long as you are exceeding your goals. By Gini Dietrich.

6 Steps To A Better PR RFP Process

ImPRessions - Crenshaw Communications

This exercise doesn’t need to be an enormous, time-intensive challenge, but it should offer enough flexibility for the agency teams to show their range.

The Power of One Very Happy Customer

Doktor Spinn

The Word-of-Mouth Test Here’s a mental exercise to try: Imagine two friends hanging out. This article originally appeared on Idea Hunt. In my day job, I help companies of all sizes to reach greater audiences and get those audiences buzzing.

Blogger Outreach Versus Media Relations: What Marketers Need To Know


What it means for marketers: Although most bloggers are highly ethical, you need to exercise caution in who you approach and how. According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

At the very least, it’s a fun and enlightening exercise. Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Who should be involved in this exercise? Therefore, the more people you involve in this exercise, the better the brainstorming session you will engage in.

Why Back To Business As Usual Is The Biggest Crisis Management Mistake Of All

Melissa Agnes

It’s critical to act on these learnings, make changes to processes, conduct training where knowledge gaps have been revealed and exercise the revised plan. By Jonathan Hemus.

Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

The other half is spent on current cases and situations facing the industry and providing exercises to apply these principles. Assign applied projects and exercises: Have students always combine research and practice in their assignments. Post by Karen Freberg.

Content Marketing Lessons Learned From Our Best Performing Blog Posts


It’s definitely a useful exercise to discover what’s working (and what isn’t). A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. Everyone is doing it.

Communicators: Tell management what can’t be communicated

Holtz Communication + Technology

There was nobody at the table to serve as the company’s conscience, nobody to guide them through an exercise to uncover what could go wrong. (If In Hollywood Westerns, the hired gun is called in to clean up the town after problems have spun out of control.

4 Ways to Spark Creativity in PR


Inspired by my good friend Amy Taylor , “gamestorming” is an exercise my team and I use when we need to come up with a bunch of different creative ideas (and quickly). We do this exercise fairly often and have come away with some super creative (and comprehensive!)

3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

I’m not talking about a traditional table-top exercise here, those are lame and ineffective. Then, work with a specialized team that will help you make this exercise a great success. Happy New Year!

Media Relations: Track Effectiveness to Prove Investment

Spin Sucks

If you don’t have a priority keyword or phrase, this exercise will not work. For this exercise, the organization we want to build awareness has a domain authority of 47 so they can compete with any site that is lower than 60.

Making That Pesky and Inaccurate Information on the Internet Go Away

Ishmael's Corner

The app evangelizes a healthy lifestyle, encouraging people to embrace the one exercise that can be done anywhere, walking. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s not easy. Here’s the situation.

Six Life Lessons from Continual Learning

Spin Sucks

To exercise more? It needs exercising, too. By Darryl Robinson-Keys . What is your New Year’s resolution? To eat less butterfingers? Some type of commitment that involves improving your physical health? What about that muscle between your ears?

The Deep Work Habits of 28 Highly Productive People


Daily intensive exercise. Except for when I exercise, I stopped watching TV. We then do retrospective exercises to tease out ways we can work better together and improve the business. Plus built-in exercise. Do you struggle to get stuff done? Focus. Achieve things.

SEO 62

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

We will use those words to do this exercise so you can see the steps with a real-world example. For this exercise, you are not going to use your Cision database or write a news release that you’ll distribute to every journalist and blogger you know. By Gini Dietrich. I am back!

The Value of a Crisis Simulation

Melissa Agnes

Simulate everything from Twitter, Facebook, Instagram (and any other social media channel needed for your team’s exercise), to the search engines, as well as major news sites and blogs.

Intentional Focus


In fact, I did basically this exercise last year, but got waaaaayyyy off track by Month 2. Last year, like so many people I know, I made a few resolutions. But, I only stuck to one — the one that was tangible … measurable. The goal was to read 24 books. See my reading list here.)

How to supercharge knowledge sharing in PR agencies

The Resolution Blog

Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

At that point, we altered our focus to target female runners concerned about safety while exercising outdoors. New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful.