The Future of Marketing eBook

Shift Communications

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Download our free eBook – The Future of Marketing: 9 Expert Interviews on Where Marketing is Going – to learn the answers to these questions and gain the insights necessary to help your brand succeed as we navigate the marketing industry today and beyond. eBook Future of Marketing Marketing Technology

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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? In addition to the reasons I’ll expand on below, an ebook offers you the incredible opportunity to add your voice to a conversation that’s currently happening in your industry. Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

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The State of Social Media: a new eBook from SHIFT

Shift Communications

The post The State of Social Media: a new eBook from SHIFT appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Book eBook Social Media ebook Facebook LinkedIn state of social media Twitter Few things matter more to digital marketers than social media. In just a decade, social media has become one of the dominant marketing and communications channels. Only the mobile revolution has grown faster than social media.

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New eBook: Google Analytics Basics for PR Pros

Shift Communications

In this eBook, we’ll cover top metrics to measure, how you can find (and use!) Whether you’re in-house or work in an agency, this eBook will get you the basics you need to start measuring today. Click here to download the latest eBook from SHIFT, Google Analytics Basics for PR Professionals! The post New eBook: Google Analytics Basics for PR Pros appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Leads are important.

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New eBook: Audience Insight in the age of Google

The Resolution Blog

Sophie has poured her audience insight knowledge and tips and tricks of AnswerThePublic into new eBook ‘Audience Insight in the age of Google’. Get a sneak-peek of the ebook here. Buy eBook ‘ Consumer Insight in the age of Google’ NOW New eBook: Audience Insight in the age of Google was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story.

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Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Happy holidays, everyone! I hope you are spending time with family and loved ones, or doing something that brings you joy and/or peace. Just click here or on the image to open the PDF. Please, post a comment to let me know if you like it!

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New SHIFT eBook: Predictive Analytics and the Future of PR

Shift Communications

With this eBook , PR Pros can learn how to use data, model it over time, and ultimately, use machine learning to extract the most common complaints and talking points. This is just one of many use cases discussed in this eBook. The future of PR will be powered by predictive analytics and machine learning so start learning how to prepare by downloading this insightful eBook today!

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New eBook: Getting Started with Media Monitoring and Measurement

Media Bullseye

With these difficulties in mind, CARMA produced Getting Started with Media Monitoring and Measurement , an eBook to assist professionals looking to improve their media intelligence activities. Professionals in the PR, marketing, and communication industries often hear about the importance of integrating media monitoring and measurement into their work.

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New eBook will take your PR measurement to the next level

The Resolution Blog

To help you do just this and take your PR measurement to the next level we have teamed up with PR evaluation expert and head of ExperiencedMediaAnalysts.com Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level. Steph has poured her invaluable knowledge into a free ebook. Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success.

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Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

Enter my first ebook! Announcing: Simple Yet Smart PR Measurement (ebook) is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook). What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Why, you write a book, of course! Writing the book on PR measurement. I did it. I wrote a book.

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The Measurement Standard eBook: A How-To on Using AMEC’s Integrated Evaluation Framework

Media Bullseye

As a part of AMEC’s Measurement Month, CARMA’s publication The Measurement Standard published an eBook about AMEC’s new Integrated Evaluation Framework. This eBook, which is available for free download on The Measurement Standard , provides a comprehensive overview of the Framework. The Measurement Standard compiled several articles about the Framework into this eBook to familiarize professionals with the novel tool.

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Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

This ebook is an introduction to the basics for running a newsroom for international audiences. For organizations doing business internationally, the added complexity of a globalizing economy and the need to communicate with different audiences in different geographical locations, time zones, and languages makes it a challenge of serious proportions. The 4 chapters reflect the impact of technology and the growing influence of social media on modern PR and media relations strategies.

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The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

Business Communications Digital Marketing PR SEO analyst relation B2B communications B2B event marketing B2B lead gen b2b marketing B2B SEO B2B tech marketing Coronavirus COVID-19 eBook event marketing global pandemic crisis Hoffman eBook inbound marketing lead gen lead generation lead nurturing media relations owned content prospect nurturing tech trade show trade show trade show marketing trade show PR virtual events

Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! How to produce a podcast in 15 steps from Jay Baer Help your clients avoid blogging mistakes: Who doesn’t love eBooks from Hubspot -they are all fantastic! No registration required for this beauty of an eBook.

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[eBook] Public Relations Fast Forward: 10 Tools and Tips to Generate Leads Today

Social PR Chat

So when public relations pro Cindy Metzler asked me to write the foreword for her first eBook, I answered in all emojis including lots of ❤️and. In this digital age of public relations one thing is for sure: You cannot change what you refuse to confront. The best is that I am able to share it with the SocialPRChat community first! Using digital marketing to influence and reach your public relations audience is no longer an option; it is essential.

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#PRstack the Free Ebook: How to use 40+ New PR tools

ZudePR

PRstack Ebook. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community. You can download a #PRstack ebook PDF here and the chapters will all be shared as blog posts each day over the next three weeks. And thanks Prezly for the great ebook design.

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How Snowden Changed Security Communications for the C-Level

Shift Communications

Our eBook, “Security: Out of the Server Room and into the Board Room” sets the conversation on why this change has been so rapid, its impact on the function of corporate communications and suggestions for where to start to ensure you’re prepared for the inevitable. For more expert tips and takeaways, download the full eBook. Crisis Communications eBook Public Relations

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

The Hoffman Agency

In our free eBook — “Why Your Event Replacement Strategy Probably Isn’t An Event” — we highlight the key B2B marketing activities that you should focus on in order to not only replace, but also improve the positive results previously achieved through attending tech trade shows and conferences. By Mark Pinsent, Managing Director, Hoffman Europe.

PR and the Google Customer Journey to Online Purchase

Shift Communications

Analytics Data-Driven PR eBook Marketing Technology Tools Google Customer Journey whitepaperIn 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. For more insights and tips, be sure to check out the full eBook. eBook LinkedIn Social Media Tools social media LinkedIn is often underused, and its usefulness to brands is often understated.

What's Next for Comms? 2020 PR Trends

Cision

Download our new eBook to find out what our predictions are! What does the new year- and the new decade- hold for PR? Best Practices

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” It’s not very long (after all, it is an eBook), and it gives you some really practical advice on not freaking out over the new Timeline, but making it work for you. There’s more on this in the eBook, but the image below should give you a hint. There’s much more of this in the eBook, and how cool is this for WUL readers: you can only get it here!

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

Agile Marketing Analytics Blogging Brand Content Marketing Data Data-Driven PR eBook Email marketing Future of Marketing Learning Marketing Marketing Technology Media Metrics Public Relations Search SEO Social Media Strategy Technology ToolsIt’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal.

Attenzi – A Social Business Story

Waxing UnLyrical

The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at www.attenzi.com. Business Guest Posts Social Media Adam Pisoni Attenzi ebook facebook Microsoft Yammer philip sheldrake social business Guest Post by Philip Sheldrake. We’re at an incredibly exciting point in time. The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. When the ebook was published, I looked at it immediately, and I thought Kellye and Jenny did a great job of it. Go get the ebook now. Another ebook: Public Relations 2011: issues, insights, ideas.

What's Next for Comms? 2020 PR Trends

TrendKite

Download our new eBook to find out what our predictions are What does the new year- and the new decade- hold for PR?

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The pros and cons of ‘gating’ your premium signature content

PR Warrior

We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can access the content. We’ve all been there.

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Join the PR Resolution

The Resolution Blog

You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders. Join thousands of communications professionals around the globe and get the Resolution email straight to your inbox. link] Every two weeks I collate the stand-out five things you need to know in PR.

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#FollowMeTo???? 7 Social Media Events and Projects

Social PR Chat

Free eBook: Grow Your Audience – Want the best curated actionable tips and advice on how to grow your audience and build your online influence? You can download the free ebook “Grow Your Audience: Experts (including me) share their best tips to increase followers” by clicking this link. The free ebook is part of the “Influencer Bundles for Good” promotion which began on October 12, 2017. There are 110 courses and ebooks, worth over $5800 dollars, all for one low price.

5 Brilliant Ways to Build Your Brand at a Conference

Polaris

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme. 5: Day One Insights—Content Marketing World eBook by King Content. King Content, an award-winning content marketing agency based in Australia, published this eBook with 5 insights from the first day of Content Marketing World.

7 savvy tips for sharpening your brand’s social content to boost followers—and buyers

Agility PR Solutions

The firm’s new ebook, How […]. Social media clearly drives your brand’s messaging and amps up your visibility, but what posting frequency and content types resonate the most with your audience? New research from digital marketing firm Boston Digital found that consumers are drawn to—and will purchase from—brands that entertain and inform them via social media.

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Free Content: What to Make and Why

PR Fuel

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. How To Guides also work well when combined for an eBook.

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Repurposing Content: How to Revive Your Old Content

B2B PR Sense

Craft an Ebook. Ebooks are a great way to get more leads and also build your reputation as a thought leader. Despite what you may think, ebooks aren't as complicated as they may sound. No doubt, you probably already have a library of content that could seamlessly become a 40- or 50-page eBook. You may have several posts, or maybe even a long-form post or eBook, that would make a great outline for a webinar. Repurposing content is like restoring a classic car.

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A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

Sword and the Script

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. That’s my take on a marketing campaign that Shift Communications is running to promote an eBook: Paid Earned Owned Shared: The Media Recipe for Audience Conversion. In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download.

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10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Subject lines -- whether used for emails, blog posts, or ebooks -- are the first thing that people look at and can often make a big difference in whether people read your content.

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CARMA to host upcoming webinar on enhancing media intelligence solutions

Media Bullseye

Last month, Media Bullseye posted an article about the publication of a new eBook from CARMA. As a supplement to this resource, CARMA is now hosting Getting Started with Media Monitoring and Measurement, a free webinar taking place on Wednesday April 5 at 2:00PM EST. The webinar, co-hosted by 4L Strategies’ Founder Jennifer Zingsheim Phillips and The Measurement Standard’s Editor Bill Paarlberg , will discuss strategies for understanding and enhancing media intelligence solutions.

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How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

While blogging definitely plays a part in content marketing, we also need to include other content, such as infographics, ebooks, white papers, website pages, and more in this list. From professional photos of you and your team, to well-written and enticing product information, to educational blogs , and offers like ebooks , infographics, videos and webinars , your content is the magnet that attracts and woos your audience.

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B2B Content Marketing: 5 Trends That You Need to Watch in 2020

B2B PR Sense

What about written content such as blog posts, ebooks, or white papers? How has B2B content marketing changed since the start of the pandemic? What challenges do content marketers face? What do successful content marketers do that set them apart from others?

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Google Analytics Quiz

Shift Communications

If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. Google Analytics can be an amazing tool…if you know how to use it. It gives PR and marketing professionals a glimpse into our websites, and allows us to make smart, data-driven decisions. Trouble is, all the data in the world is no use if you don’t know what it means.

Top 5 Books About PR You Should Read

TrendKite

I know it is tough to find time to pick up a book, or more likely download an eBook to your tablet, but it is important to take the time to expand what you know about the practice of PR. Your professional development is important, so don’t let it take a back seat to everything else you’ve got on your plate. Even if you have to do it a chapter at a time, in between meetings or on the train, we highly recommend that you take the effort to explore these titles. You’ll be glad you did.

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