How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

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The Future of Marketing eBook

Shift Communications

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. The post The Future of Marketing eBook appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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New eBook: Audience Insight in the age of Google

The Resolution Blog

Sophie has poured her audience insight knowledge and tips and tricks of AnswerThePublic into new eBook ‘Audience Insight in the age of Google’. Get a sneak-peek of the ebook here.

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The State of Social Media: a new eBook from SHIFT

Shift Communications

The post The State of Social Media: a new eBook from SHIFT appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Book eBook Social Media ebook Facebook LinkedIn state of social media Twitter

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New eBook: Google Analytics Basics for PR Pros

Shift Communications

In this eBook, we’ll cover top metrics to measure, how you can find (and use!) Whether you’re in-house or work in an agency, this eBook will get you the basics you need to start measuring today. Analytics eBook ebook google analyticsLeads are important.

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Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Happy holidays, everyone!

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Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

Enter my first ebook! Announcing: Simple Yet Smart PR Measurement (ebook) is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook).

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New eBook: Getting Started with Media Monitoring and Measurement

Media Bullseye

With these difficulties in mind, CARMA produced Getting Started with Media Monitoring and Measurement , an eBook to assist professionals looking to improve their media intelligence activities.

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! No registration required for this beauty of an eBook.

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New eBook will take your PR measurement to the next level

The Resolution Blog

To help you do just this and take your PR measurement to the next level we have teamed up with PR evaluation expert and head of ExperiencedMediaAnalysts.com Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level.

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Download the ebook 'Optimizing your Newsroom for International Audiences'

Presspage

This ebook is an introduction to the basics for running a newsroom for international audiences.

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[eBook] Public Relations Fast Forward: 10 Tools and Tips to Generate Leads Today

Social PR Chat

So when public relations pro Cindy Metzler asked me to write the foreword for her first eBook, I answered in all emojis including lots of ❤️and. In this digital age of public relations one thing is for sure: You cannot change what you refuse to confront.

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The Measurement Standard eBook: A How-To on Using AMEC’s Integrated Evaluation Framework

Media Bullseye

As a part of AMEC’s Measurement Month, CARMA’s publication The Measurement Standard published an eBook about AMEC’s new Integrated Evaluation Framework. This eBook, which is available for free download on The Measurement Standard , provides a comprehensive overview of the Framework.

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#PRstack the Free Ebook: How to use 40+ New PR tools

ZudePR

PRstack Ebook. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community. And thanks Prezly for the great ebook design.

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Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” It’s not very long (after all, it is an eBook), and it gives you some really practical advice on not freaking out over the new Timeline, but making it work for you.

How Snowden Changed Security Communications for the C-Level

Shift Communications

Our eBook, “Security: Out of the Server Room and into the Board Room” sets the conversation on why this change has been so rapid, its impact on the function of corporate communications and suggestions for where to start to ensure you’re prepared for the inevitable.

Attenzi – A Social Business Story

Waxing UnLyrical

The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at www.attenzi.com. Business Guest Posts Social Media Adam Pisoni Attenzi ebook facebook Microsoft Yammer philip sheldrake social business

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3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. Go get the ebook now.

PR and the Google Customer Journey to Online Purchase

Shift Communications

Analytics Data-Driven PR eBook Marketing Technology Tools Google Customer Journey whitepaperIn 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing.

Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. eBook LinkedIn Social Media Tools social medi

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

Agile Marketing Analytics Blogging Brand Content Marketing Data Data-Driven PR eBook Email marketing Future of Marketing Learning Marketing Marketing Technology Media Metrics Public Relations Search SEO Social Media Strategy Technology Tools

Repurposing Content: How to Revive Your Old Content

B2B PR Sense

Craft an Ebook. Ebooks are a great way to get more leads and also build your reputation as a thought leader. Despite what you may think, ebooks aren't as complicated as they may sound. Afterwards, transcribe the video to use for your newsletter or Ebook.

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#FollowMeTo???? 7 Social Media Events and Projects

Social PR Chat

Free eBook: Grow Your Audience – Want the best curated actionable tips and advice on how to grow your audience and build your online influence? You can download the free ebook “Grow Your Audience: Experts (including me) share their best tips to increase followers” by clicking this link.

The pros and cons of ‘gating’ your premium signature content

PR Warrior

We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can access the content. We’ve all been there.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

This includes long-form blog posts, ebooks, checklists, infographics, videos and you name it. While long-form content such as ebooks and white papers do have a place in your strategy, it should not be your only strategy. Thought leadership strategy is like climbing a mountain.

How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats. Assemble your Popular Blog Posts into an Informative Ebook. However, a lot of required to nail a valuable ebook.

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5 Brilliant Ways to Build Your Brand at a Conference

Polaris

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme.

How to Boost Your B2B Lead Generation with Content Marketing

B2B PR Sense

While blogging definitely plays a part in content marketing, we also need to include other content, such as infographics, ebooks, white papers, website pages, and more in this list.

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Drive Blog Traffic With These 4 Content Marketing Tools

Cision

Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list.

Free Content: What to Make and Why

PR Fuel

Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. eBooks —Want to really establish your authority on a subject, publish an eBook for your audience. And don’t think you have to write a book to publish an eBook, you can also turn a series of related blog posts into an eBook. How To Guides also work well when combined for an eBook.

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Join the PR Resolution

The Resolution Blog

You will receive a simple bullet-pointed mail informing you of the best new tools, how-to cheat sheets, eBooks and inspiring examples of innovation from PR teams and thought leaders. Join thousands of communications professionals around the globe and get the Resolution email straight to your inbox. link] Every two weeks I collate the stand-out five things you need to know in PR.

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How to Create a Successful B2B Content Strategy

B2B PR Sense

Think eBook, white paper or checklist that you can offer within your blog posts. Find content that previously performed well -- say an eBook, blog post, or webinar -- and recycle it into a new and improved form. If it were an eBook, transform it into a video tutorial.

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A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

Sword and the Script

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. The eBook is a quick and conversational read that runs about 40 pages. The entire eBook is well worth a read.

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Owned Content: How to Harness the Power of the Content You Create

B2B PR Sense

Create an eBook and use that to inspire confidence in your brand. Ebooks. Use it as much as you want, transform it from one media to another (go ahead, turn that blog post into an infographic, or multiple blog posts into an Ebook), and even update it.

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How to Maximize Your Content’s ROI Across 3 Core Audiences

PR 20/20

For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available.

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How to Unite B2B PR and Content Marketing for Powerful Results

B2B PR Sense

This might be through blog posts that answer key questions or eBooks that delve into deeper industry trends and issues. eBooks. Think your website's blog or eBooks that you create.

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The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

PR 20/20

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. " High performers differentiate by doing , not planning.

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13 Lead Generation Tactics That Will Explode Your PR Campaign

B2B PR Sense

Granted, video seems like a overwhelming task when compared to simple content formats like blog posts or ebooks. Create an ebook or SlideShare on a topic that answers a key need within your audience.

B2B Lead Generation Best Practices: 6 PR Methods You Need to Know

B2B PR Sense

Or maybe you’ve worked for months on an ebook, including personal industry tips that other offers lack. Download Our Free Ebook to Learn 30 Proven Lead Generation Tips. Lead generation is the goal of every brand. But how can you take that goal and make it a reality?

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10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

With social media, you can share everything from product launches , to company news , to the release of ebooks and case studies , all from your social media account. Social media and public relations might seem like an odd pair upon first inspection.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

Whether it’s a blog post, eBook, or speaking engagement, collaboration is a key way to boost your thought leadership. Whether it’s a blog post, infographic, eBook, or video, regularly create content for your audience. A thought leadership strategy is a blueprint for industry success.

B2B Marketing Strategy: How to Use Influencers for Best Results

B2B PR Sense

This could be a blog post, an interview, or even an ebook. Then you can round these up and present them in a blog post, infographic, video, or -- if you have enough content -- an eBook. Together, they created SlideShares and eBooks, which were shared on several social media networks.

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Top 5 Books About PR You Should Read

TrendKite

I know it is tough to find time to pick up a book, or more likely download an eBook to your tablet, but it is important to take the time to expand what you know about the practice of PR.

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