The Future of Marketing eBook

Shift Communications

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. The post The Future of Marketing eBook appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

Enter my first ebook! Announcing: Simple Yet Smart PR Measurement (ebook) is a post from: Shonali Burke Consulting, Inc. Twitter Facebook Google+ LinkedIn Announcing: Simple Yet Smart PR Measurement (ebook).

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Trending Sources

The State of Social Media: a new eBook from SHIFT

Shift Communications

The post The State of Social Media: a new eBook from SHIFT appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Book eBook Social Media ebook Facebook LinkedIn state of social media Twitter

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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

Wondering what my favorite eBooks are? Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! No registration required for this beauty of an eBook.

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Free eBook: How To Pitch Media

Rock the Status Quo

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Happy holidays, everyone!

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How to Use eBooks to Grow Your Authority

ReimaginePR

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. An ebook? Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect.

PR and the Google Customer Journey to Online Purchase

Shift Communications

Analytics Data-Driven PR eBook Marketing Technology Tools Google Customer Journey whitepaperIn 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing.

Why Facebook’s New Timeline for Pages Will be More Useful Than You Think

Waxing UnLyrical

So they’ve just released a new eBook titled “Facebook Timeline for Conversions & ROI.” It’s not very long (after all, it is an eBook), and it gives you some really practical advice on not freaking out over the new Timeline, but making it work for you.

How Snowden Changed Security Communications for the C-Level

Shift Communications

Our eBook, “Security: Out of the Server Room and into the Board Room” sets the conversation on why this change has been so rapid, its impact on the function of corporate communications and suggestions for where to start to ensure you’re prepared for the inevitable.

Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing groups, advertising and more. eBook LinkedIn Social Media Tools social medi

New eBook will take your PR measurement to the next level

The Resolution Blog

To help you do just this and take your PR measurement to the next level we have teamed up with PR evaluation expert and head of ExperiencedMediaAnalysts.com Steph Bridgeman to launch a new eBook; #PRMeasurent : How to take it to the next level.

3 Resources for PR/Social Media Pros & Small Biz Owners

Waxing UnLyrical

A free ebook from Solo PR Pro. It’s a fabulous ebook that walks you through the most important elements to include in your consulting agreements, gives you examples of agreements … and it’s free. Go get the ebook now.

The pros and cons of ‘gating’ your premium signature content

PR Warrior

We see an interesting looking ebook or whitepaper or webinar replay promoted through social media; it catches our eye, we click on the link and are immediately taken to a landing page where a request is made for your email details before you can access the content. We’ve all been there.

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New eBook: Getting Started with Media Monitoring and Measurement

Media Bullseye

With these difficulties in mind, CARMA produced Getting Started with Media Monitoring and Measurement , an eBook to assist professionals looking to improve their media intelligence activities.

5 Brilliant Ways to Build Your Brand at a Conference

Polaris

1: eBook Series by Lee Odden. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content Oden created additional curiosity about the eBook series by giving it a playful Alice in Wonderland theme.

Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

Agile Marketing Analytics Blogging Brand Content Marketing Data Data-Driven PR eBook Email marketing Future of Marketing Learning Marketing Marketing Technology Media Metrics Public Relations Search SEO Social Media Strategy Technology Tools

#PRstack the Free Ebook: How to use 40+ New PR tools

ZudePR

PRstack Ebook. The ebook comprises case studies by public relations practitioners exploring modern aspects of public relations practice. The ebook is distributed free under a Creative Commons license via the #PRstack community. And thanks Prezly for the great ebook design.

Attenzi – A Social Business Story

Waxing UnLyrical

The foreword is penned by Adam Pisoni, Microsoft Yammer co-founder and CTO, and the eBook is available in all popular formats for free at www.attenzi.com. Business Guest Posts Social Media Adam Pisoni Attenzi ebook facebook Microsoft Yammer philip sheldrake social business

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

Get our free “A Roadmap to Multimedia Storytelling” ebook now! Ebooks and Whitepapers. Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information.

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Top 5 Books About PR You Should Read

TrendKite

I know it is tough to find time to pick up a book, or more likely download an eBook to your tablet, but it is important to take the time to expand what you know about the practice of PR.

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How PR Can Help Build An Organic Audience

Cision

eBooks : eBooks offer content in a very long format which is often packed in a PDF. Releasing an HTML version of your eBook will allow you to embed videos, audio and other types of content. Taral Patel is PR Executive at PRmention , a digital PR agency for startups.

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Truth! 11 Rituals for the Best Social PR Year Ever

Social PR Chat

Create useful content such as eBooks and guides catered to your audience. Turn the top 10 into an ebook and call it “the best of the best” and give it away in exchange for an email sign up.

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Adding Playlists to a Blog Post? HOW FUN!

Rock the Status Quo

I love the idea of adding playlists to blog posts, eBooks and other pieces of content that can deepen the experience and make the content more memorable. My next eBook just might have a suggested playlist right there on the download page.

Social Tools Summit Wrap

Flack's Revenge

AhaBooks, AhaAmplifier – Mitchell Levy of THINKAha (and fellow MSB alum) was on my panel; they offer social-media enabled ebooks, and tools to amplify thought leadership. I attended and really enjoyed the Social Tools Summit in Boston earlier this week.

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Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. A brand is made up of the people who represent it.

Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals.

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40 PR tips that will super-charge your career

The Resolution Blog

Swarmwise eBook: Building a community. Don’t miss your free copy of the latest #prStack ebook. We’re giving away a free copy of ‘PRs Digital Resolution’ ebook to all students. Commentary not required. Automated insight from excel spreadsheets?

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The Marketing Growth Hackathon: Spend Less Time Planning, More Time Doing

PR 20/20

The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. " High performers differentiate by doing , not planning.

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Content Marketing: How S. Pellegrino Uses Content to Appeal to Foodies

Polaris

Blog posts, ebooks and webinars are tools well suited to moving a business customer through this type of sales cycle. It’s easy to get the connection between content marketing and business-to-business brands.

Create More Content…. Without Actually Creating More

Rock the Status Quo

These will also be collected into an eBook in February, emailed out to my subscribers. With my book launch coming up WAY too fast and not enough time in the day to do everything I’d like, I’m revisiting how I repurpose content.

8 Ways Public Relations Can Fuel Successful Content Marketing

PR 20/20

And your project management system has been stacked with all the standard elements of a successful content marketing campaign, such as: An eBook: All of the brilliant (and statistically valid) research and insights you’ve gathered have been neatly packaged into a downloadable eBook.

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

Potter’s top-of-the-funnel content strategy might include a different ebook targeting each of its client groups: For Betty, the bookkeeper: Top 10 Account Collection Suggestions for Bookkeepers.

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Crisis Preparedness Strategy for Data Breach Hack Crisis

Melissa Agnes

If so, I’m getting ready to publish my next ebook, which is a collaboration with Judith Delaney , and discusses everything you need to know about mobile technology: How to keep your organization safe from hacks and how to leverage mobile as a powerful crisis communications tool.

Attribution: The Most Valuable Tool PR Pros Aren’t Using

AirPR

For a more in-depth look at PR Attribution, download our free eBook. For additional details, graphs, and insights on utilizing PR attribution in your business, download our eBook today.

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A PR Firm’s Excellent Pitch for Paid, Earned, Owned and Shared

Sword and the Script

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. The eBook is a quick and conversational read that runs about 40 pages. The entire eBook is well worth a read.

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PR Agency: Multi-National versus Boutique

Polaris

To help you with your decision, we created a free ebook: How To Avoid 7 Common Mistakes Marketers Make When Hiring a PR Firm . Careers are funny things. You often end up in a place your younger self would never imagine.

Ultimate Year-End Checklist for Self-Employed Consultants

Solo PR Pro

Solo PR Pro has a free ebook, Get It In Writing! Now is the best time to formalize your arrangements (don’t be shy about contacting clients on this – we give you wording in the ebook to make it easy).

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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

PR Expanded

Write an ebook? Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action.

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Cultivating Influence: Identify, Reach, and Engage Influencers

Shift Communications

In our new eBook, Cultivating Influence, we’ll explore influencer management and marketing in depth: Why does influence matter? Influencer marketing is much more than who has the largest number of followers.

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