4 tips for successful mobile PR campaigns

Agility PR Solutions

Even when they do attempt mobile advertising, their methods don’t transfer well from traditional marketing formats. Here are a few tips for successfully marketing to mobile users. The post 4 tips for successful mobile PR campaigns appeared first on Agility PR Solutions.

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5 ways to drive mobile traffic to your business

Agility PR Solutions

Mobile traffic is quickly becoming the lifeblood of the internet. Mobile traffic nowadays represents a vast portion of all internet use, so it stands to reason that businesses and marketers should try and leverage this […].

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Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups

The Resolution Blog

The post Why CoverageBook is supporting Socially Mobile; education for PR people from lower socio-economic backgrounds and under-represented groups appeared first on PR Resolution — by CoverageBook. My name is Stella.

8 effective tips for mobile app marketing success

Agility PR Solutions

The post 8 effective tips for mobile app marketing success appeared first on Agility PR Solutions. So, you have built your app and it’s ready to launch—what an exciting time! The research has been done, competitor analysis completed, and investment gained.

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Mobile marketing drives digital ad spending

PR Daily

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Part of what is driving this revolution is the drive to get onto mobile devices.

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Mobile app trends marketers need to be aware of

Agility PR Solutions

Can you imagine your life without mobile apps? The post Mobile app trends marketers need to be aware of appeared first on Agility PR Solutions. At first glance, they may not seem that integral to our lifestyle, but when you think about it, we use them every day.

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What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. No surprise here … it’s affecting not only automotive and mobility, but every facet of business and life. What do journalists want?

Top 25 Mobile Productivity Apps for 2019?

Prowly

Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. The post Top 25 Mobile Productivity Apps for 2019? Magazine Marketing apps mobileappeared first on Prowly Magazine.

The future of mobility: Why EV brands need to have the loudest voice

Agility PR Solutions

The post The future of mobility: Why EV brands need to have the loudest voice appeared first on Agility PR Solutions. Over the last month, the EV sector has taken blows from all angles.

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How DOES Mobile Change The Brandscape?

Shift Communications

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. In this way, mobile devices themselves are free-game for brands to get themselves out there. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it.

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

PR Daily

The post Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports appeared first on PR Daily. Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.

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Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

The new network speed, which all mobile carriers are racing to achieve, doesn’t yet exist, but AT&T has put the logo on its phones anyway. Instead of joining AT&T in mislabeling their network speeds, rival mobile carriers are calling out the company for potentially misleading consumers. AT&T recently added a 5G icon to its mobile phones, a symbol that would indicate a new 5G network. Verizon, T-Mobile and Sprint say 5G doesn’t yet exist—for anyone.

Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. This will create a convenient one-stop shop for all things mobility.

How micro-moments should inform mobile messaging

PR Daily

As mobile devices grow in importance for marketers, tailoring your online presence for the small screen is more crucial than ever. The shift to mobile communications isn’t always easy for marketing and communications pros. They’ve relied on news releases as their primary format far too long, and the traditional all-text release, often shared as a PDF, is not exactly inviting on a mobile device. Mobile screens come first. When to go mobile.

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It takes a community to drive change - Socially Mobile launches to candidates

Stephen Waddington

A thank you letter to the PRCA and the Socially Mobile community. Socially Mobile opens for applications today. I want to dedicate this award to everyone who has offered their support to help Sarah Waddington CBE and I build Socially Mobile over the past year.

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'Mobilizing' your newsroom

Presspage

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The need for a mobile-friendly newsroom As a communications professional, you are in constant competition to get any second of attention from your target audiences. Many organizations still work with PDF based newsroom repositories, that besides not being mobile-friendly, also deliver poor SEO results.

Leveraging new research tools to accelerate mobile e-commerce sales

Agility PR Solutions

Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment.

10 Best Mobile Apps For Content Creation

Prowly

The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine. Trends apps content mobile trendsIf you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop. Hopefully, with the applications mentioned in this post you will be able to boost up your work experience.

Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. The post Mobile search optimisation is no longer a choice appeared first on Firefly Communications. Blog PR tips google mobile report mobile friendly mobile seo search engine optimisation The Search Agency

T-Mobile’s John Legere swipes at competitors for 5G ‘lies’

PR Daily

T-Mobile wants to complete its merger with Sprint to fully compete against cellular giants Verizon and AT&T. T-Mobile’s rejoinder is that the merger will help it deliver a new service to U.S. Now T-Mobile’s CEO John Legere is swinging hard at the competition, saying their practices are dishonest and harmful to consumers. Venture Beat reported : Mobile’s merger with Sprint has been held up with lengthy reviews by federal and state officials.

T-Mobile responds to massive data breach, employees favor mask mandates at work, and Facebook, TikTok uphold Taliban content ban

PR Daily

Here are today’s top stories: T-Mobile responds to massive data breach. Telecom company T-Mobile has revealed that personal data belonging to more than 40 million former and prospective customers was compromised.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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MWC19 roundup – the future of mobile technology

PR in High Definition

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. This year’s show was titled ‘MWC19 Barcelona: Intelligent Connectivity’ and it showcased some of the most advanced technologies the mobile industry has seen. Blog News Technology mobile news technology

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). by Frank Strong.

Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am. The post Fusion’s Favorite Mobile Apps of 2014 appeared first on.

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7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly.

Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. Q: What’s the current role of mobile and social on newsrooms? Now, we’re starting on mobile because we’re always on our phones.”.

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3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile. Mobile responsiveness isn’t just about changing the size and dimensions of your content to fit a smaller screen. Don’t waste valuable “mobile” real estate on pointless distractions.

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Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements

PR Daily

A new infographic from Visual Capitalist reports that video streaming accounts for 49% of mobile traffic, with YouTube as the most used app on mobile devices taking up 20% of global streaming bandwidth. of mobile traffic.

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Convenience and mobility power the collaborative company

Shift Communications

The answer to that question will be driven by mobile adoption of your audience. In Google’s recent Connected Consumer survey, the smartphone has achieved 60% penetration in the United States: If your industry’s consumers are interacting with you using mobile devices, then you are at risk of disruption from one-touch companies that are more collaborative, more scalable, and more agile than you. Disruption from the collaborative economy almost always comes from mobility.

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More holiday shoppers will use mobile apps to meld online and in-store experiences—is your app ready?

Agility PR Solutions

New research from mobile app experience company Airship and survey partner Sapio Research sheds light on changing […]. The post More holiday shoppers will use mobile apps to meld online and in-store experiences—is your app ready?

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile. Especially on mobile? It’s important to balance and allow yourself time to unwind apart from the everything-mobile world. Go, go, go.

Google launches mobile-first search result indexing

PR Daily

In February 2017, mobile devices accounted for nearly half (49.7 percent) of all webpage views , and mobile users are also regularly interacting with content: The Interactive Advertising Bureau reported. The trend of mobile content consumption has been growing—and search engines such as Google are taking note. for mobile-first indexing. We do not have a “mobile-first index” that’s separate from our main index. to help determine a page’s mobile search ranking.

How the mobile holiday shopping boom benefits stores

Agility PR Solutions

Smaller mobile screens have been taking on more […]. The post How the mobile holiday shopping boom benefits stores appeared first on Agility PR Solutions.

Virtual summit on mobile communications

PR Daily

If you don’t have a mobile communications strategy, you’re behind the curve. Don’t stress—we’ve put together a virtual summit packed with mobile communications experts who want share their best practices with you. T he Mobile Comms Virtual Master Class , on Wednesday, July 20, from 11 a.m. Shift your publications from computers to mobile devices. Embrace apps and instant messaging to speed your deployment of mobile content.

Why marketers must leverage mobile's supremacy

PR Daily

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. In 2014, the number of mobile devices exceeded the number of people in the world , at over 7.7 Need even more reasons to make mobile marketing a high priority in your current marketing strategy? Mobile screens are captivating.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. What else does automation in this brave new world of mobile-only communication look like? The post Ready Yourself Now for a Mobile Only Future appeared first on Shonali Burke Consulting.

Make your marketing content more mobile friendly

PR Daily

Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales. People on mobile devices are far more finicky than those on desktops. As a mobile user myself, I know that I’m always in a hurry trying to find what I need quickly on the go.

How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

Madden: We’re reaching out through push notifications on the mobile app reminding employees about important information. We feel the mobile app has in important role to play in building morale and keeping our employees connected as a community.

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