Infographic: Why mobile is essential for marketers

PR Daily

If your marketing efforts aren’t tailored for mobile devices, you’re missing out. Not only is mobile where consumers spend a majority of their time searching , approximately 40 percent only use smartphones to scroll the digital landscape, according to an infographic from Go-Gulf.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now?

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Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

The new network speed, which all mobile carriers are racing to achieve, doesn’t yet exist, but AT&T has put the logo on its phones anyway. AT&T recently added a 5G icon to its mobile phones, a symbol that would indicate a new 5G network.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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Infographic: Why marketers should invest in mobile advertising

PR Daily

There are plenty of data available to identify audiences’ tendencies and allow for more precise targeting on mobile devices. to highlight the importance of advertising on mobile platforms: In-app spending is estimated to reach $201 billion by 2021.

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Infographic: How mobile consumers use voice search

PR Daily

Just how important is voice search technology? As virtual assistants and smart speakers gain popularity, it might be just as important to rank in voice search algorithms as it does to reach the top of the Google results page.

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.

7 mobile newsrooms to inspire you

PR Daily

Coca-Cola was already all-in on the idea of designing for smartphones in 2013, and its commitment to a mobile newsroom endures. Reporter resources can be reached with a tap from the front page of the mobile platform. Building a great mobile newsroom shouldn’t be complicated.

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Infographic: Be mobile or go bust

PR Daily

To succeed in 2016, marketers must have a robust mobile strategy. The mobile ad industry has grown by 34 percent in the last year. Mobile ad display revenue is expected to surpass desktop ads by 2018. Mobile video advertising has attracted $2.6

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Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Infographic: The state of mobile marketing in 2018

PR Daily

Mobile advertising is a rapidly expanding part of the communications industry. via their mobile devices, it’s important that PR pros and marketers use best practices in order to catch the attention of those potential customers.

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8 tips for creating mobile-ready content

PR Daily

News flash: In the online content realm, mobile is toppling the desktop. A new study by the Pew Research Center found that among the 50 most popular news websites and their associated apps, mobile traffic outpaced desktop traffic for 39 of them. Fonts must be mobile-friendly.

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Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. Q: What’s the current role of mobile and social on newsrooms? Now, we’re starting on mobile because we’re always on our phones.”.

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5 Ways To Mobilize Your Grassroots Supporters

Cision

Go mobile. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. In today’s content-crowded world, it’s easy for your grassroots message to go unnoticed.

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Why marketers must leverage mobile's supremacy

PR Daily

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. Mobile screens are captivating.

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Virtual summit on mobile communications

PR Daily

If you don’t have a mobile communications strategy, you’re behind the curve. Don’t stress—we’ve put together a virtual summit packed with mobile communications experts who want share their best practices with you. Shift your publications from computers to mobile devices.

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What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

Notwithstanding the mobile transformation underway, companies are still relying on the good old (but maybe soon to become obsolete) desktop computer. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.”

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3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile.

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3 Reasons Why Your Brand Must Be Mobile

Cision

If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Readers are leaving pages, even mobile-friendly ones, as quickly as they click on them.

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

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How DOES Mobile Change The Brandscape?

Shift Communications

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile.

Make your marketing content more mobile friendly

PR Daily

Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales.

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10 Best Mobile Apps For Content Creation

Prowly

The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine. Trends apps content mobile trendsIf you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop.

Google launches mobile-first search result indexing

PR Daily

In February 2017, mobile devices accounted for nearly half (49.7 percent) of all webpage views , and mobile users are also regularly interacting with content: The Interactive Advertising Bureau reported. for mobile-first indexing. to help determine a page’s mobile search ranking.

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. In particular, alternate payment technology, especially mobile wallets, is widely seen as a potentially better option by many consumers.

Data is now king—and it’s delivering big wins for mobile marketers

Agility PR Solutions

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, mobile growth marketing platform YouAppi reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the […]. The post Data is now king—and it’s delivering big wins for mobile marketers appeared first on Agility PR Solutions.

Most consumers choose one company over another based on mobile experiences

Agility PR Solutions

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile.

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Goin’ mobile—why smartphone owners shop more on their device

Agility PR Solutions

While activities such as maps/navigation, email, and social media have been steadily transitioning to smartphones, mobile shopping has seen the greatest two-year increase. The post Goin’ mobile—why smartphone owners shop more on their device appeared first on Agility PR Solutions.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.

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Black Friday shoppers go mobile—and local

PR Daily

Data from Google suggest Black Friday 2016 had the highest mobile shopping searches of any day during Thanksgiving week. A PayPal report noted that around one-third of Thanksgiving and Black Friday shopping was done on mobile.

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Today’s marketing challenge: How to reach the mobile generation

PR Daily

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science.

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am.

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Now is the time to unwrap holiday cheer with targeted mobile campaigns

Agility PR Solutions

Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season.

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Tips for composing mobile-friendly emails

PR Daily

Unfortunately, companies are still struggling to perfect a mobile-first email strategy. Not prioritizing mobile design could be hurting your bottom line and hampering employee engagement. As long as email remains the preferred corporate messaging medium, mobile issues will persist.

Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am. The post Fusion’s Favorite Mobile Apps of 2014 appeared first on.

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T-Mobile’s chief executive praised for data-breach response

PR Daily

The latest company to face such a nightmare is T-Mobile, but it’s CEO, John Legere, is being praised for his response. 1, T-Mobile published a letter to consumers from Legere. “I’ve The problem was actually with Experian, which processes T-Mobile’s credit applications.

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