Mobile marketing drives digital ad spending

PR Daily

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Part of what is driving this revolution is the drive to get onto mobile devices.

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Top 25 Mobile Productivity Apps for 2019?

Prowly

Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. The post Top 25 Mobile Productivity Apps for 2019? Magazine Marketing apps mobile

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How micro-moments should inform mobile messaging

PR Daily

As mobile devices grow in importance for marketers, tailoring your online presence for the small screen is more crucial than ever. The shift to mobile communications isn’t always easy for marketing and communications pros. Mobile screens come first. When to go mobile.

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Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

The new network speed, which all mobile carriers are racing to achieve, doesn’t yet exist, but AT&T has put the logo on its phones anyway. AT&T recently added a 5G icon to its mobile phones, a symbol that would indicate a new 5G network.

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How DOES Mobile Change The Brandscape?

Shift Communications

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile.

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10 Best Mobile Apps For Content Creation

Prowly

The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine. Trends apps content mobile trendsIf you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop.

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7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day.

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T-Mobile’s John Legere swipes at competitors for 5G ‘lies’

PR Daily

T-Mobile wants to complete its merger with Sprint to fully compete against cellular giants Verizon and AT&T. T-Mobile’s rejoinder is that the merger will help it deliver a new service to U.S. What do you think of T-Mobile’s 5G messaging, PR Daily readers?

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Google launches mobile-first search result indexing

PR Daily

In February 2017, mobile devices accounted for nearly half (49.7 percent) of all webpage views , and mobile users are also regularly interacting with content: The Interactive Advertising Bureau reported. for mobile-first indexing. to help determine a page’s mobile search ranking.

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MWC19 roundup – the future of mobile technology

PR in High Definition

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. Blog News Technology mobile news technology

Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Virtual summit on mobile communications

PR Daily

If you don’t have a mobile communications strategy, you’re behind the curve. Don’t stress—we’ve put together a virtual summit packed with mobile communications experts who want share their best practices with you. Shift your publications from computers to mobile devices.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now?

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3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile.

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Why marketers must leverage mobile's supremacy

PR Daily

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. Mobile screens are captivating.

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

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How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

Madden: We’re reaching out through push notifications on the mobile app reminding employees about important information. We feel the mobile app has in important role to play in building morale and keeping our employees connected as a community.

Make your marketing content more mobile friendly

PR Daily

Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales.

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Want to reach consumers? Text them, says new mobile report

Agility PR Solutions

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes.

Convenience and mobility power the collaborative company

Shift Communications

The answer to that question will be driven by mobile adoption of your audience. Disruption from the collaborative economy almost always comes from mobility. Go into your Analytics, select Audience > Mobile > Overview. Fully 30% of my audience is mobile now.

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.

How the mobile holiday shopping boom benefits stores

Agility PR Solutions

Smaller mobile screens have been taking on more […]. The post How the mobile holiday shopping boom benefits stores appeared first on Agility PR Solutions.

New mobile ad study reveals patterns in context and engagement

Agility PR Solutions

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

Introducing your company’s new brand ambassadors—globally-mobile employees

Agility PR Solutions

The post Introducing your company’s new brand ambassadors—globally-mobile employees appeared first on Agility PR Solutions.

Exxon Mobil denies concealing climate change info

PR Daily

In response to a subpoena, an Exxon Mobil spokesman says the oil company “unequivocally reject[s] allegations that Exxon Mobil suppressed climate change research.”. 15, Exxon Mobil published a response on its Perspectives blog.

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am.

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Black Friday shoppers go mobile—and local

PR Daily

Data from Google suggest Black Friday 2016 had the highest mobile shopping searches of any day during Thanksgiving week. A PayPal report noted that around one-third of Thanksgiving and Black Friday shopping was done on mobile.

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3 Reasons Why Your Brand Must Be Mobile

Cision

If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Readers are leaving pages, even mobile-friendly ones, as quickly as they click on them.

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Mobile mandate—63% use phones for product research while in-store

Agility PR Solutions

There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store.

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T-Mobile’s chief executive praised for data-breach response

PR Daily

The latest company to face such a nightmare is T-Mobile, but it’s CEO, John Legere, is being praised for his response. 1, T-Mobile published a letter to consumers from Legere. “I’ve The problem was actually with Experian, which processes T-Mobile’s credit applications.

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Why retailers aren’t ready for advanced mobile experiences

Agility PR Solutions

Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile engagement strategy.

Study: Only 57 percent of PR websites are mobile-friendly

PR Daily

Things are going to change soon for websites that aren’t enhanced for mobile devices. As of April 21, websites that aren’t mobile-friendly will decrease in rank in Google search results. revealed only 57 percent are mobile-friendly.

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Today’s marketing challenge: How to reach the mobile generation

PR Daily

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science.

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am. The post Fusion’s Favorite Mobile Apps of 2014 appeared first on.

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2020 state of mobile video experience—U.S. is improving, but still ranks well below the top

Agility PR Solutions

It’s a new decade, which practically means it’s the cusp of a whole new era for the fast-moving world of mobile video. The post 2020 state of mobile video experience—U.S.

Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. Q: What’s the current role of mobile and social on newsrooms? Now, we’re starting on mobile because we’re always on our phones.”.

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6 ways to build a great mobile newsroom

PR Daily

Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. How then should organizations think about their newsrooms, given that reporters and stakeholders access them on the go from mobile phones?

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