Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

3 Reasons Why Your Brand Must Be Mobile


If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Readers are leaving pages, even mobile-friendly ones, as quickly as they click on them.

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

'Mobilizing' your newsroom


Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. Many organizations still work with PDF based newsroom repositories, that besides not being mobile-friendly, also deliver poor SEO results.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

10 Best Mobile Apps For Content Creation


The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine. Trends apps content mobile trendsIf you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop.

4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

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How the New York Public Library’s Blog Mobilizes Communities


And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience.

What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile


Notwithstanding the mobile transformation underway, companies are still relying on the good old (but maybe soon to become obsolete) desktop computer. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.”

Tips for composing mobile-friendly emails

PR Daily

Unfortunately, companies are still struggling to perfect a mobile-first email strategy. Not prioritizing mobile design could be hurting your bottom line and hampering employee engagement. As long as email remains the preferred corporate messaging medium, mobile issues will persist.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

How marketers can connect with mobile-focused consumers

PR Daily

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. You don’t have mobile customers and desktop customers.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.

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3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile.

Study: Only 57 percent of PR websites are mobile-friendly

PR Daily

Things are going to change soon for websites that aren’t enhanced for mobile devices. As of April 21, websites that aren’t mobile-friendly will decrease in rank in Google search results. revealed only 57 percent are mobile-friendly.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

More brands are shifting to a mobile-first, newsfeed-like approach. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile.

Why marketers must leverage mobile's supremacy

PR Daily

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. Mobile screens are captivating.

3 ways to tailor your marketing messages for mobile devices

PR Daily

that 53 percent of email is opened on a mobile device. Brevity is always a good thing, but it’s essential for messages that are read on mobile devices. A typical desktop inbox displays about 60 characters of an email’s subject line, but mobile devices show only 25-30 characters.

Today’s marketing challenge: How to reach the mobile generation

PR Daily

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science.

One Simple Report to Measure Google's Mobile-Friendly Update Impact

PR 20/20

On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold its breath. Reason being, the full impact of the update could be significant (either positive or negative).

6 ways to build a great mobile newsroom


Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. How then should organizations think about their newsrooms, given that reporters and stakeholders access them on the go from mobile phones?

8 tips for creating mobile-ready content

PR Daily

News flash: In the online content realm, mobile is toppling the desktop. A new study by the Pew Research Center found that among the 50 most popular news websites and their associated apps, mobile traffic outpaced desktop traffic for 39 of them. Fonts must be mobile-friendly.

Make your marketing content more mobile friendly

PR Daily

Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales.

How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

Howie really really really believes in blogs being mobile friendly. Of course, this makes sense, the way mobile is taking off. And now we have to “mobilize&# it?! For example, I customized the footer message of the WUL mobile version with the © symbol instead of just text.

State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

Shift Communications

Mobility. Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram.

Content Strategies in 2015: Make it Visual, Make it Mobile

Shift Communications

The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.

Make your mobile phone valueless

David PR Group

Yet, the main lesson is that we all need to make our mobile phones valueless. The post Make your mobile phone valueless appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. by Frank Strong.

Mobile Marketing Musts: How to Mobilize Your Brand in 3 Easy Steps

PR 20/20

Below is a guest post by John Wieber ( @johnwieber ). John is Partner at WebMoves. He has 13+ years experience in web development, ecommerce, and internet marketing.

3 myths about creating content for mobile users

PR Daily

Today, 80 percent of internet users own a smartphone, and consumers are "multi-screening" (browsing on both mobile and desktop devices). The latest data shows that we are now well past the tipping point," says Smart Insights , as "mobile digital media time in the U.S.

Tesco Mobile’s social media team fights snark with sass

PR Daily

Tread lightly when you’re thinking of talking smack on Twitter about the British telecom company Tesco Mobile. He recently tweeted the following: Worst thing about me mother not answering her phone, is her voicemail reminding me that she's on the absolute poverty Tesco Mobile. —

The best intranets provide great mobile experiences

PR Daily

6 lessons for PR pros from the rising popularity of mobile games

PR Daily

Mobile games aren’t a passing fad. It’s a new game called HQ Trivia, a mobile gaming app that is at the forefront of how people interact with digital content; by rolling up an interactive trivia game and live TV show all into one mobile app, it seems to have cracked the code.

The Quick and Easy Guide to Shooting High-Quality Video on Mobile Devices

Beyond PR

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits.

To reach a mobile audience, try video without the babble

PR Daily

Consider this video ad from Bank of America: Marketers and advertisers take note: Whether you’re buying ad space in a social media feed or just hoping users share your video, producing it so audio isn’t required is becoming a must for mobile.

How to shoot terrific video on your mobile device

PR Daily

Thanks to people's growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better. The uptick in mobile video isn't just affecting consumption habits. More and more situations are calling for mobile video creation.

Report: Visual and mobile marketing more important than ever

PR Daily

If brand managers or execs aren’t fully convinced that visual content geared to mobile devices is the way to go, recent data might finally turn skeptics into believers. Data released Monday morning from analytics firm 7Park Data revealed that mobile data consumption for an average U.S.

Sprint and T-Mobile CEOs battle on Twitter

PR Daily

It wasn’t quite Muhammad Ali vs. Joe Frazier or Godzilla vs. King Kong, but two mobile heavyweights went a few rounds over Twitter last week.

One Action That Automatically Makes You a Better Listener

Ishmael's Corner

Business Takes Miscellaneous business cliche business environment cell phone etiquette cell phone in meetings cell phone tips good listener listening skills meeting tips mobile phone etiquette mobile phone in meetings mobile phone tips mobile phones limit attention span office etiquette professional etiquette turn off cell phone turn off mobile phone turn off phone value of multitasking win-win proposition