Why Mobile Content Strategy is Important to PR

The Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now?

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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'Mobilizing' your newsroom

Presspage

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. Many organizations still work with PDF based newsroom repositories, that besides not being mobile-friendly, also deliver poor SEO results.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.

Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

7 mobile newsrooms to inspire you

PR Daily

Coca-Cola was already all-in on the idea of designing for smartphones in 2013, and its commitment to a mobile newsroom endures. Reporter resources can be reached with a tap from the front page of the mobile platform. Building a great mobile newsroom shouldn’t be complicated.

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Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

5 Ways To Mobilize Your Grassroots Supporters

Cision

Go mobile. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. In today’s content-crowded world, it’s easy for your grassroots message to go unnoticed.

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Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. Q: What’s the current role of mobile and social on newsrooms? Now, we’re starting on mobile because we’re always on our phones.”.

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3 Reasons Why Your Brand Must Be Mobile

Cision

If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Readers are leaving pages, even mobile-friendly ones, as quickly as they click on them.

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

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Now is the time to unwrap holiday cheer with targeted mobile campaigns

Agility PR Solutions

Now that families have successfully sent their kids off for a new school year, marketers and communicators have shifted their focus to crafting holiday campaigns—particularly ones that will entice mobile users and amp up engagement for the coming season.

How DOES Mobile Change The Brandscape?

Shift Communications

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile.

10 Best Mobile Apps For Content Creation

Prowly

The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine. Trends apps content mobile trendsIf you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop.

What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

Notwithstanding the mobile transformation underway, companies are still relying on the good old (but maybe soon to become obsolete) desktop computer. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.”

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The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. In particular, alternate payment technology, especially mobile wallets, is widely seen as a potentially better option by many consumers.

Infographic: The state of mobile marketing in 2018

PR Daily

Mobile advertising is a rapidly expanding part of the communications industry. via their mobile devices, it’s important that PR pros and marketers use best practices in order to catch the attention of those potential customers.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.

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Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile.

Virtual summit on mobile communications

PR Daily

If you don’t have a mobile communications strategy, you’re behind the curve. Don’t stress—we’ve put together a virtual summit packed with mobile communications experts who want share their best practices with you. Shift your publications from computers to mobile devices.

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am.

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Infographic: Be mobile or go bust

PR Daily

To succeed in 2016, marketers must have a robust mobile strategy. The mobile ad industry has grown by 34 percent in the last year. Mobile ad display revenue is expected to surpass desktop ads by 2018. Mobile video advertising has attracted $2.6

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am. The post Fusion’s Favorite Mobile Apps of 2014 appeared first on.

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Why marketers must leverage mobile's supremacy

PR Daily

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. Mobile screens are captivating.

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8 tips for creating mobile-ready content

PR Daily

News flash: In the online content realm, mobile is toppling the desktop. A new study by the Pew Research Center found that among the 50 most popular news websites and their associated apps, mobile traffic outpaced desktop traffic for 39 of them. Fonts must be mobile-friendly.

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile.

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Make your marketing content more mobile friendly

PR Daily

Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales.

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Google launches mobile-first search result indexing

PR Daily

In February 2017, mobile devices accounted for nearly half (49.7 percent) of all webpage views , and mobile users are also regularly interacting with content: The Interactive Advertising Bureau reported. for mobile-first indexing. to help determine a page’s mobile search ranking.

Make your mobile phone valueless

David PR Group

Yet, the main lesson is that we all need to make our mobile phones valueless. The post Make your mobile phone valueless appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Convenience and mobility power the collaborative company

Shift Communications

The answer to that question will be driven by mobile adoption of your audience. Disruption from the collaborative economy almost always comes from mobility. Go into your Analytics, select Audience > Mobile > Overview. Fully 30% of my audience is mobile now.

Study: Marketing Budgets Take Aim at Digital, Social and Mobile

Sword and the Script

Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. by Frank Strong.

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6 ways to build a great mobile newsroom

PR Daily

Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. How then should organizations think about their newsrooms, given that reporters and stakeholders access them on the go from mobile phones?

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Black Friday shoppers go mobile—and local

PR Daily

Data from Google suggest Black Friday 2016 had the highest mobile shopping searches of any day during Thanksgiving week. A PayPal report noted that around one-third of Thanksgiving and Black Friday shopping was done on mobile.

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Today’s marketing challenge: How to reach the mobile generation

PR Daily

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science.

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Tips for composing mobile-friendly emails

PR Daily

Unfortunately, companies are still struggling to perfect a mobile-first email strategy. Not prioritizing mobile design could be hurting your bottom line and hampering employee engagement. As long as email remains the preferred corporate messaging medium, mobile issues will persist.

Exxon Mobil denies concealing climate change info

PR Daily

In response to a subpoena, an Exxon Mobil spokesman says the oil company “unequivocally reject[s] allegations that Exxon Mobil suppressed climate change research.”. 15, Exxon Mobil published a response on its Perspectives blog.

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T-Mobile’s chief executive praised for data-breach response

PR Daily

The latest company to face such a nightmare is T-Mobile, but it’s CEO, John Legere, is being praised for his response. 1, T-Mobile published a letter to consumers from Legere. “I’ve The problem was actually with Experian, which processes T-Mobile’s credit applications.

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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

The guidance is an attempt to define when a mobile application may be regulated as a medical device, since the number of medical and wellness apps for smart phones has boomed in the last few years. In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers.

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How to Make Your WordPress Blog Mobile Friendly

Waxing UnLyrical

Howie really really really believes in blogs being mobile friendly. Of course, this makes sense, the way mobile is taking off. And now we have to “mobilize&# it?! For example, I customized the footer message of the WUL mobile version with the © symbol instead of just text.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience.

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