Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now?

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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Why Mobile Content Strategy is Important to PR

The Proactive Report

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.

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'Mobilizing' your newsroom

Presspage

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. Many organizations still work with PDF based newsroom repositories, that besides not being mobile-friendly, also deliver poor SEO results.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.

What it takes to Succeed in the Digital Workplace – A Better Understanding of Mobile

PRSay

Notwithstanding the mobile transformation underway, companies are still relying on the good old (but maybe soon to become obsolete) desktop computer. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.”

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10 Best Mobile Apps For Content Creation

Prowly

The post 10 Best Mobile Apps For Content Creation appeared first on Prowly Magazine. Trends apps content mobile trendsIf you are a busy digital professional working with a lot of data and content, you can’t afford being tied up to your desktop.

How DOES Mobile Change The Brandscape?

Shift Communications

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile.

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

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Infographic: Be mobile or go bust

PR Daily

To succeed in 2016, marketers must have a robust mobile strategy. The mobile ad industry has grown by 34 percent in the last year. Mobile ad display revenue is expected to surpass desktop ads by 2018. Mobile video advertising has attracted $2.6

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Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile.

Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am.

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Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am. The post Fusion’s Favorite Mobile Apps of 2014 appeared first on.

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Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.

Google launches mobile-first search result indexing

PR Daily

In February 2017, mobile devices accounted for nearly half (49.7 percent) of all webpage views , and mobile users are also regularly interacting with content: The Interactive Advertising Bureau reported. for mobile-first indexing. to help determine a page’s mobile search ranking.

Why marketers must leverage mobile's supremacy

PR Daily

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. Mobile screens are captivating.

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Make your marketing content more mobile friendly

PR Daily

Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales.

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Tips for composing mobile-friendly emails

PR Daily

Unfortunately, companies are still struggling to perfect a mobile-first email strategy. Not prioritizing mobile design could be hurting your bottom line and hampering employee engagement. As long as email remains the preferred corporate messaging medium, mobile issues will persist.

Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. Q: What’s the current role of mobile and social on newsrooms? Now, we’re starting on mobile because we’re always on our phones.”.

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Virtual summit on mobile communications

PR Daily

If you don’t have a mobile communications strategy, you’re behind the curve. Don’t stress—we’ve put together a virtual summit packed with mobile communications experts who want share their best practices with you. Shift your publications from computers to mobile devices.

Today’s marketing challenge: How to reach the mobile generation

PR Daily

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science.

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Infographic: How your organization can capitalize on mobile marketing

PR Daily

The company shows how mobile use has driven marketers to find new ways to reach consumers and to highlight exciting success stories from brands like Home Depot and Starbucks. One thing suggesting marketers should invest in mobile content: There’s room to grow.

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. In particular, alternate payment technology, especially mobile wallets, is widely seen as a potentially better option by many consumers.

6 ways to build a great mobile newsroom

PR Daily

Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. How then should organizations think about their newsrooms, given that reporters and stakeholders access them on the go from mobile phones?

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.

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How the New York Public Library’s Blog Mobilizes Communities

Cision

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.

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Black Friday shoppers go mobile—and local

PR Daily

Data from Google suggest Black Friday 2016 had the highest mobile shopping searches of any day during Thanksgiving week. A PayPal report noted that around one-third of Thanksgiving and Black Friday shopping was done on mobile.

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Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

The guidance is an attempt to define when a mobile application may be regulated as a medical device, since the number of medical and wellness apps for smart phones has boomed in the last few years. In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. Obviously, mobile apps in the healthcare environment deserve the attention of pharma marketers, but there’s more to the story than just the numbers.

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8 tips for creating mobile-ready content

PR Daily

News flash: In the online content realm, mobile is toppling the desktop. A new study by the Pew Research Center found that among the 50 most popular news websites and their associated apps, mobile traffic outpaced desktop traffic for 39 of them. Fonts must be mobile-friendly.

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Make your mobile phone valueless

David PR Group

Yet, the main lesson is that we all need to make our mobile phones valueless. The post Make your mobile phone valueless appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience.

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3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile.

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Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

6 lessons for PR pros from the rising popularity of mobile games

PR Daily

Mobile games aren’t a passing fad. It’s a new game called HQ Trivia, a mobile gaming app that is at the forefront of how people interact with digital content; by rolling up an interactive trivia game and live TV show all into one mobile app, it seems to have cracked the code.

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Convenience and mobility power the collaborative company

Shift Communications

The answer to that question will be driven by mobile adoption of your audience. Disruption from the collaborative economy almost always comes from mobility. Go into your Analytics, select Audience > Mobile > Overview. Fully 30% of my audience is mobile now.

Hurricane comms use mobile, social media to warn, 'Get out!'

PR Daily

Similarly, mobile is essential when trying to inform people scurrying to cover windows in plywood or rush their kids to the car. There was a real push on mobile, but the technology wasn't there in '05," he says. "By Mobile apps.

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6 ways to build a great mobile newsroom

Presspage

Yet as the mobile revolution takes hold, it is no longer wise to think primarily about desktop users when designing a newsroom. How then should organizations think about their newsrooms, given that reporters and stakeholders access them on the go from mobile phones?

For memorable employee messages, go mobile

PR Daily

If you said "our employees' mobile phones," you're absolutely right. Red e App's free webinar, " 10 best ways to use mobile to reach employees ," will teach you how to communicate with workers on their mobile phones with messages that stick. The ideal length of a mobile message.

Mobile content lessons for public relations pros

Media Bullseye

Public relations professionals also know that many people are consuming content on mobile devices, which can present a dilemma when trying to determine how long a piece of content should be. Long-form content works on mobile. Where do mobile readers come from?

White House cribs copy from Exxon Mobil

PR Daily

Still, it was probably beyond the wildest dreams of copywriters at Exxon Mobil to find part of the company copy repeated in a White House press release. Exxon Mobil, however, stated that the practice was commonplace in previous administrations and among other companies.