Mobile marketing drives digital ad spending

PR Daily

As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. Part of what is driving this revolution is the drive to get onto mobile devices. The post Mobile marketing drives digital ad spending appeared first on PR Daily.

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Top 25 Mobile Productivity Apps for 2019?

Prowly

Today, with tons of mobile applications and online services seamlessly integrated into everyday life, the importance of productivity apps is undeniable. The post Top 25 Mobile Productivity Apps for 2019? Magazine Marketing apps mobileappeared first on Prowly Magazine.

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Leveraging new research tools to accelerate mobile e-commerce sales

Agility PR Solutions

Market dynamics are shifting fast to mobile shopping,increasingly challenging brands to get ahead of evolving consumers. Unfortunately, traditional market research tools—surveys and focus groups—fail to adequately engage consumers in the mobile commerce environment.

How micro-moments should inform mobile messaging

PR Daily

As mobile devices grow in importance for marketers, tailoring your online presence for the small screen is more crucial than ever. The shift to mobile communications isn’t always easy for marketing and communications pros. They’ve relied on news releases as their primary format far too long, and the traditional all-text release, often shared as a PDF, is not exactly inviting on a mobile device. Mobile screens come first. When to go mobile.

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How DOES Mobile Change The Brandscape?

Shift Communications

The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. In this way, mobile devices themselves are free-game for brands to get themselves out there. In the PR and marketing space, we hear a lot of talk about how mobile devices change the “brandscape” as we know it.

Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

The new network speed, which all mobile carriers are racing to achieve, doesn’t yet exist, but AT&T has put the logo on its phones anyway. Instead of joining AT&T in mislabeling their network speeds, rival mobile carriers are calling out the company for potentially misleading consumers. AT&T recently added a 5G icon to its mobile phones, a symbol that would indicate a new 5G network. Verizon, T-Mobile and Sprint say 5G doesn’t yet exist—for anyone.

'Mobilizing' your newsroom

Presspage

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The need for a mobile-friendly newsroom As a communications professional, you are in constant competition to get any second of attention from your target audiences. Many organizations still work with PDF based newsroom repositories, that besides not being mobile-friendly, also deliver poor SEO results.

7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly.

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T-Mobile’s John Legere swipes at competitors for 5G ‘lies’

PR Daily

T-Mobile wants to complete its merger with Sprint to fully compete against cellular giants Verizon and AT&T. T-Mobile’s rejoinder is that the merger will help it deliver a new service to U.S. Now T-Mobile’s CEO John Legere is swinging hard at the competition, saying their practices are dishonest and harmful to consumers. Venture Beat reported : Mobile’s merger with Sprint has been held up with lengthy reviews by federal and state officials.

Google launches mobile-first search result indexing

PR Daily

In February 2017, mobile devices accounted for nearly half (49.7 percent) of all webpage views , and mobile users are also regularly interacting with content: The Interactive Advertising Bureau reported. The trend of mobile content consumption has been growing—and search engines such as Google are taking note. for mobile-first indexing. We do not have a “mobile-first index” that’s separate from our main index. to help determine a page’s mobile search ranking.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.

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3 ways marketers can enhance mobile emails

PR Daily

The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile. Mobile responsiveness isn’t just about changing the size and dimensions of your content to fit a smaller screen. Don’t waste valuable “mobile” real estate on pointless distractions.

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Virtual summit on mobile communications

PR Daily

If you don’t have a mobile communications strategy, you’re behind the curve. Don’t stress—we’ve put together a virtual summit packed with mobile communications experts who want share their best practices with you. T he Mobile Comms Virtual Master Class , on Wednesday, July 20, from 11 a.m. Shift your publications from computers to mobile devices. Embrace apps and instant messaging to speed your deployment of mobile content.

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. However, this year, there’s a catch: Much has been made of the disparity between marketing investment in social media and mobile technology and the return on investment (ROI). by Frank Strong.

Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am. The post Fusion’s Favorite Mobile Apps of 2014 appeared first on.

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Why marketers must leverage mobile's supremacy

PR Daily

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. In 2014, the number of mobile devices exceeded the number of people in the world , at over 7.7 Need even more reasons to make mobile marketing a high priority in your current marketing strategy? Mobile screens are captivating.

Digital Newsrooms: USA Today Talks Mobile & Social

Cision

In a world where people rely more and more on their mobile devices to get them through the day, newsrooms are reinventing themselves to keep readers informed. Here’s what they had to say about the role of mobile and social in the newsroom and how it has changed the way they work. Q: What’s the current role of mobile and social on newsrooms? Now, we’re starting on mobile because we’re always on our phones.”.

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Make your marketing content more mobile friendly

PR Daily

Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales. People on mobile devices are far more finicky than those on desktops. As a mobile user myself, I know that I’m always in a hurry trying to find what I need quickly on the go.

Convenience and mobility power the collaborative company

Shift Communications

The answer to that question will be driven by mobile adoption of your audience. In Google’s recent Connected Consumer survey, the smartphone has achieved 60% penetration in the United States: If your industry’s consumers are interacting with you using mobile devices, then you are at risk of disruption from one-touch companies that are more collaborative, more scalable, and more agile than you. Disruption from the collaborative economy almost always comes from mobility.

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Want to reach consumers? Text them, says new mobile report

Agility PR Solutions

Consumers are hungrier than ever for great deals from brands they love, but the app economy may be losing steam as text messaging reigns supreme for brand-consumer conversations, according to new research from mobile marketing firm Vibes. Mobile Consumer Report, now in its fourth year, shows that deals continue to be […]. Text them, says new mobile report appeared first on Agility PR Solutions.

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. What else does automation in this brave new world of mobile-only communication look like? The post Ready Yourself Now for a Mobile Only Future appeared first on Shonali Burke Consulting.

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile. Especially on mobile? It’s important to balance and allow yourself time to unwind apart from the everything-mobile world. Go, go, go.

How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

Madden: We’re reaching out through push notifications on the mobile app reminding employees about important information. We feel the mobile app has in important role to play in building morale and keeping our employees connected as a community. Learn more about how Phillips 66 is using its mobile app to keep remote employees connected during The Best Practices in Internal Communications and Culture Virtual Conference April 21-22.

Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

New mobile ad study reveals patterns in context and engagement

Agility PR Solutions

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad The post New mobile ad study reveals patterns in context and engagement appeared first on Agility PR Solutions.

Fusion’s Favorite Mobile Apps of 2014

Flack's Revenge

We surveyed our team about their mobile app use, asking everyone to pick their top three (intentionally excluding client apps from consideration). Mobile Banking Apps: I can deposit checks, transfer money, and pay my bills from wherever I am. It was a fun exercise, as there was much variety in the answers (no one picked the same ones, in fact there was very little overlap) and I learned about a few new apps in the process.

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Mobile search optimisation is no longer a choice

PR in High Definition

Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. The post Mobile search optimisation is no longer a choice appeared first on Firefly Communications. Blog PR tips google mobile report mobile friendly mobile seo search engine optimisation The Search Agency

3 Reasons Why Your Brand Must Be Mobile

Cision

If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Starting in May, Google’s recent mobile algorithm update will make it near impossible for websites to appear on search results pages if they’re not mobile-friendly. Readers are leaving pages, even mobile-friendly ones, as quickly as they click on them.

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Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony. As the mobile channel becomes critical for retailers, more consumers are leveraging the apps to buy, browse, read product reviews, access coupons […].

Black Friday shoppers go mobile—and local

PR Daily

Data from Google suggest Black Friday 2016 had the highest mobile shopping searches of any day during Thanksgiving week. turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. A PayPal report noted that around one-third of Thanksgiving and Black Friday shopping was done on mobile.

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How the mobile holiday shopping boom benefits stores

Agility PR Solutions

Smaller mobile screens have been taking on more […]. The post How the mobile holiday shopping boom benefits stores appeared first on Agility PR Solutions. Twenty-five percent of online shoppers plan to use a smartphone for holiday shopping, and they are more likely than those who use other devices to buy online and pick up in store (BOPUS), according to insights from the newly released 2019 Holiday Purchase Intentions Survey from The NPD Group.

Exxon Mobil denies concealing climate change info

PR Daily

In response to a subpoena, an Exxon Mobil spokesman says the oil company “unequivocally reject[s] allegations that Exxon Mobil suppressed climate change research.”. In recent months, several newspapers and news websites have published stories regarding Exxon Mobil’s alleged concealment of greenhouse gas dangers. 15, Exxon Mobil published a response on its Perspectives blog. Exxon Mobil isn’t the only company being investigated.

T-Mobile’s chief executive praised for data-breach response

PR Daily

The latest company to face such a nightmare is T-Mobile, but it’s CEO, John Legere, is being praised for his response. 1, T-Mobile published a letter to consumers from Legere. “I’ve The problem was actually with Experian, which processes T-Mobile’s credit applications. However, T-Mobile is proving that transparency, sincerity and diligence will take a company a long way in rectifying the situation and restoring consumer confidence.

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MWC19 roundup – the future of mobile technology

PR in High Definition

MWC, the world’s largest tradeshow for the mobile industry, has wrapped up for another year and, like every year, mobile technology manufacturers have come together to launch a plethora of intelligent and innovative mobile products. This year’s show was titled ‘MWC19 Barcelona: Intelligent Connectivity’ and it showcased some of the most advanced technologies the mobile industry has seen. Blog News Technology mobile news technology

Study: Only 57 percent of PR websites are mobile-friendly

PR Daily

Things are going to change soon for websites that aren’t enhanced for mobile devices. As of April 21, websites that aren’t mobile-friendly will decrease in rank in Google search results. Though the full extent of the changes to the search engine’s new algorithm is still unknown, the company said it would be “significant,” and website managers should expect lowered visibility on Google searches from mobile devices in a few weeks. revealed only 57 percent are mobile-friendly.

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Today’s marketing challenge: How to reach the mobile generation

PR Daily

You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science. The popularity of mobile retail apps skyrocketed last year by an astounding 81 percent. Building a mobile-friendly site is no longer optional. First, download the WPtouch mobile plugin.

Mobile mandate—63% use phones for product research while in-store

Agility PR Solutions

There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store. The post Mobile mandate—63% use phones for product research while in-store appeared first on Agility PR Solutions.

Introducing your company’s new brand ambassadors—globally-mobile employees

Agility PR Solutions

It’s indeed a global village these days when it comes to working and staffing, and it’s very common now to work alongside colleagues from other nations, whether physically or virtually—but you might be surprised that your globally-mobile employees are bringing a lot more than solid performance and cultural enlightenment to your business brand. The post Introducing your company’s new brand ambassadors—globally-mobile employees appeared first on Agility PR Solutions.

Why retailers aren’t ready for advanced mobile experiences

Agility PR Solutions

Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile engagement strategy. The post Why retailers aren’t ready for advanced mobile experiences appeared first on Agility PR Solutions.