More brands are shifting to a mobile-first, newsfeed-like approach. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. MORE
In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. You don’t have mobile customers and desktop customers. MORE
In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile. MORE
Notwithstanding the mobile transformation underway, companies are still relying on the good old (but maybe soon to become obsolete) desktop computer. Mobile technology is the driving force behind what is now being referred to as the “Digital Workplace.” MORE
Business Takes Miscellaneous business cliche business environment cell phone etiquette cell phone in meetings cell phone tips good listener listening skills meeting tips mobile phone etiquette mobile phone in meetings mobile phone tips mobile phones limit attention span office etiquette professional etiquette turn off cell phone turn off mobile phone turn off phone value of multitasking win-win proposition MORE
Tread lightly when you’re thinking of talking smack on Twitter about the British telecom company Tesco Mobile. He recently tweeted the following: Worst thing about me mother not answering her phone, is her voicemail reminding me that she's on the absolute poverty Tesco Mobile. — MORE
By: using good (and regular) communication with his customers , adopting the technology that will make his customers’ (and therefore his) lives easier; making his mobile, car service, truly mobile. Rick Henry: How a Small Business Owner Defines Mobility and Social Media. MORE
The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile. MORE
News flash: In the online content realm, mobile is toppling the desktop. A new study by the Pew Research Center found that among the 50 most popular news websites and their associated apps, mobile traffic outpaced desktop traffic for 39 of them. Fonts must be mobile-friendly. MORE
Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. by Frank Strong. MORE
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices. MORE
that 53 percent of email is opened on a mobile device. Brevity is always a good thing, but it’s essential for messages that are read on mobile devices. A typical desktop inbox displays about 60 characters of an email’s subject line, but mobile devices show only 25-30 characters. MORE
On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold its breath. Reason being, the full impact of the update could be significant (either positive or negative). MORE
The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. MORE
And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. MORE
Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. Mobile screens are captivating. MORE
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong. MORE
Yet, the main lesson is that we all need to make our mobile phones valueless. The post Make your mobile phone valueless appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. MORE
I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. MORE
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device. MORE
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media. MORE
You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science. MORE
many consumers are considering a move to mobile wallet and payment services instead. Interest in mobile payment technology. In particular, alternate payment technology, especially mobile wallets, is widely seen as a potentially better option by many consumers. MORE
Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales. MORE
Mobility. Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram. MORE
Today, 80 percent of internet users own a smartphone, and consumers are "multi-screening" (browsing on both mobile and desktop devices). The latest data shows that we are now well past the tipping point," says Smart Insights , as "mobile digital media time in the U.S. MORE
If brand managers or execs aren’t fully convinced that visual content geared to mobile devices is the way to go, recent data might finally turn skeptics into believers. Data released Monday morning from analytics firm 7Park Data revealed that mobile data consumption for an average U.S. MORE
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? MORE
Thanks to people's growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better. Shooting interviews on a mobile device is often challenging because of the audio quality. MORE
Howie really really really believes in blogs being mobile friendly. Of course, this makes sense, the way mobile is taking off. And now we have to “mobilize&# it?! For example, I customized the footer message of the WUL mobile version with the © symbol instead of just text. MORE
The two companies announced this week that tweets and accounts have begun surfacing in mobile searches. It’s becoming even more crucial for brands to keep company Twitter feeds current and relevant now that Google is beefing up search within the platform. MORE
Consider this video ad from Bank of America: Marketers and advertisers take note: Whether you’re buying ad space in a social media feed or just hoping users share your video, producing it so audio isn’t required is becoming a must for mobile. MORE
The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile. MORE
Things are going to change soon for websites that aren’t enhanced for mobile devices. As of April 21, websites that aren’t mobile-friendly will decrease in rank in Google search results. revealed only 57 percent are mobile-friendly. MORE
To succeed in 2016, marketers must have a robust mobile strategy. The mobile ad industry has grown by 34 percent in the last year. Mobile ad display revenue is expected to surpass desktop ads by 2018. Mobile video advertising has attracted $2.6 MORE
This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. MORE
Thanks to people's growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better. The uptick in mobile video isn't just affecting consumption habits. More and more situations are calling for mobile video creation. MORE
If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Readers are leaving pages, even mobile-friendly ones, as quickly as they click on them. MORE
Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. MORE
Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. MORE
It wasn’t quite Muhammad Ali vs. Joe Frazier or Godzilla vs. King Kong, but two mobile heavyweights went a few rounds over Twitter last week. MORE
Mobile Related Topics 
PR in High Definition
APRIL 21, 2015
Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly. Google says: This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.
Cision
MARCH 22, 2016
If you haven’t adopted a mobile-friendly website, you’re missing major opportunities to drive prospects to your site, reach new audiences and engage your current users. Readers are leaving pages, even mobile-friendly ones, as quickly as they click on them.
The Proactive Report
DECEMBER 24, 2014
Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Take a look at what people are viewing on their mobile devices.
Melissa Agnes
JANUARY 29, 2015
I speak and often write about the use of mobile technology for crisis communication and crisis management. Now let’s bring mobile technology into the picture. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience.
The Proactive Report
APRIL 11, 2016
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now?
Shift Communications
FEBRUARY 16, 2016
The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. Now, the experience of the internet is tied more and more to mobile devices. It is a totally different display experience on mobile.
Cision
APRIL 24, 2015
And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization.
Shift Communications
MARCH 2, 2015
This time, they’ve made the bold pronouncement that websites which are not friendly to mobile devices will be penalized in search results. From the Official Google Webmasters Blog : “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.
The Proactive Report
APRIL 11, 2016
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? They’re focusing on mobile search because more searches are done on mobile devices than desktops. Just look around you – pretty much everyone has a mobile device.
PR Daily
MARCH 8, 2016
In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt to the growing number of smartphone users who consult their mobile devices before making a purchase. You don’t have mobile customers and desktop customers.
Waxing UnLyrical
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.
PR Daily
JUNE 14, 2017
You might not have noticed a major marketing change: For the first time, more potential customers are using mobile devices than desktops to browse the internet. A new demographic has emerged: the mobile generation. Mobile marketing is already a science.
PR Daily
APRIL 8, 2017
Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing world right now. As devices become more and more prevalent today, mobile marketing becomes that much more important. Mobile screens are captivating.
Communications Conversations
NOVEMBER 10, 2016
More brands are shifting to a mobile-first, newsfeed-like approach. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile.
PR Daily
OCTOBER 11, 2015
The confluence of email and mobile is especially noteworthy. As early as 2013, GetResponse discovered that "42 percent of subscribers delete emails that don’t display correctly on mobile phones.". This means that to leverage the awesome power of email, you must get mobile.
PR Daily
APRIL 7, 2015
Things are going to change soon for websites that aren’t enhanced for mobile devices. As of April 21, websites that aren’t mobile-friendly will decrease in rank in Google search results. revealed only 57 percent are mobile-friendly.
PR Daily
FEBRUARY 25, 2016
that 53 percent of email is opened on a mobile device. Brevity is always a good thing, but it’s essential for messages that are read on mobile devices. A typical desktop inbox displays about 60 characters of an email’s subject line, but mobile devices show only 25-30 characters.
PR Daily
MARCH 15, 2017
Starting with the infamous mobilegeddon update in 2015 and extending to today, mobile-friendly content has been a huge focus for websites everywhere. Ignoring mobile optimization isn’t just a bad idea for SEO reasons, it can also cause your site to lose countless sales.
PR 20/20
APRIL 23, 2015
On April 21, Google rolled out its mobile-friendly update. If you listened closely, you heard the online marketer community collectively start to hold its breath. Reason being, the full impact of the update could be significant (either positive or negative).
Beyond PR
MARCH 4, 2016
Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits.
PR Daily
MAY 18, 2015
News flash: In the online content realm, mobile is toppling the desktop. A new study by the Pew Research Center found that among the 50 most popular news websites and their associated apps, mobile traffic outpaced desktop traffic for 39 of them. Fonts must be mobile-friendly.
Waxing UnLyrical
MARCH 25, 2011
Howie really really really believes in blogs being mobile friendly. Of course, this makes sense, the way mobile is taking off. And now we have to “mobilize&# it?! For example, I customized the footer message of the WUL mobile version with the © symbol instead of just text.
Shift Communications
JANUARY 28, 2016
Mobility. Note the mobile-only orange line; mobile-only usage continues to increase vs. overall users. COO Sheryl Sandberg acknowledged the mobility shift; she attributed Facebook’s incredibly strong Q4 revenue to mobile holiday ad campaigns on Facebook and Instagram.
David PR Group
JULY 20, 2015
Yet, the main lesson is that we all need to make our mobile phones valueless. The post Make your mobile phone valueless appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.
Shift Communications
AUGUST 12, 2015
The power of visuals and mobile. Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit.
PR 20/20
APRIL 9, 2015
Below is a guest post by John Wieber ( @johnwieber ). John is Partner at WebMoves. He has 13+ years experience in web development, ecommerce, and internet marketing.
PR Daily
JULY 6, 2016
Tread lightly when you’re thinking of talking smack on Twitter about the British telecom company Tesco Mobile. He recently tweeted the following: Worst thing about me mother not answering her phone, is her voicemail reminding me that she's on the absolute poverty Tesco Mobile. —
PR Daily
JULY 27, 2016
Today, 80 percent of internet users own a smartphone, and consumers are "multi-screening" (browsing on both mobile and desktop devices). The latest data shows that we are now well past the tipping point," says Smart Insights , as "mobile digital media time in the U.S.
PR Daily
MARCH 30, 2017
Thanks to people's growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better. Shooting interviews on a mobile device is often challenging because of the audio quality.
PR Daily
FEBRUARY 16, 2016
Consider this video ad from Bank of America: Marketers and advertisers take note: Whether you’re buying ad space in a social media feed or just hoping users share your video, producing it so audio isn’t required is becoming a must for mobile.
PR Daily
APRIL 11, 2016
Thanks to people's growing appetite for mobile and video, the technology in our phones, tablets and other mobile devices gets better and better. The uptick in mobile video isn't just affecting consumption habits. More and more situations are calling for mobile video creation.
PR Daily
MARCH 2, 2015
If brand managers or execs aren’t fully convinced that visual content geared to mobile devices is the way to go, recent data might finally turn skeptics into believers. Data released Monday morning from analytics firm 7Park Data revealed that mobile data consumption for an average U.S.
PR Daily
JULY 6, 2015
It wasn’t quite Muhammad Ali vs. Joe Frazier or Godzilla vs. King Kong, but two mobile heavyweights went a few rounds over Twitter last week.
Ishmael's Corner
MARCH 14, 2017
Business Takes Miscellaneous business cliche business environment cell phone etiquette cell phone in meetings cell phone tips good listener listening skills meeting tips mobile phone etiquette mobile phone in meetings mobile phone tips mobile phones limit attention span office etiquette professional etiquette turn off cell phone turn off mobile phone turn off phone value of multitasking win-win proposition
Sword and the Script
FEBRUARY 24, 2015
Survey respondents said more and more of that budget will focus on digital, social media and mobile tactics in the future. Finally Warming up to Mobile. The perennial “year of mobile” seems to be gaining traction. by Frank Strong.
PR Daily
NOVEMBER 6, 2016
To succeed in 2016, marketers must have a robust mobile strategy. The mobile ad industry has grown by 34 percent in the last year. Mobile ad display revenue is expected to surpass desktop ads by 2018. Mobile video advertising has attracted $2.6
PR Daily
MAY 20, 2015
The two companies announced this week that tweets and accounts have begun surfacing in mobile searches. It’s becoming even more crucial for brands to keep company Twitter feeds current and relevant now that Google is beefing up search within the platform.
Waxing UnLyrical
MAY 2, 2012
By: using good (and regular) communication with his customers , adopting the technology that will make his customers’ (and therefore his) lives easier; making his mobile, car service, truly mobile. Rick Henry: How a Small Business Owner Defines Mobility and Social Media.
Social PR Chat
JANUARY 31, 2016
In a world of constantly having things in the palm of your hand, PR professionals are challenged with mindfulness when it comes to mobile media relations. Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile.
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