Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. MORE
Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover just six of them: Create Content. MORE
I recently notched up 10 years blogging under the PR Warrior handle. I like to joke that if every year in social and digital is like a ‘dog year’ (i.e. equivalent of 7 years), then I’ve been at this social media and content marketing caper for 70 years! But seriously, blogging regularly since 2007 has allowed me to… MORE. The post Three big lessons I’ve learned from 10 years’ blogging as PR Warrior appeared first on PR Warrior | Trevor Young. MORE
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media. MORE
It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued. The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. PR News Blogger Network MORE
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. MORE
How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine. How To how to influencer marketing PR social media MORE
In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. MORE
You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life? MORE
The University of Manchester is the UK’s largest single site university with almost 40,000 students, and is also one of the world’s top research universities, with 25 Nobel Prize winners having worked or studied there. MORE
You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of. MORE
Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it. It’s true — I do know you’re busy. And I do want to help. MORE
If you are a Corporate PR practitioner in a full-service PR firm, it is easy to feel a little bit like the Ugly Duckling. MORE
What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. MORE
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. MORE
As a Solo PR Pro it is not enough to do a great job for clients, you must be able to show them results in a way that is meaningful to them. MORE
The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Doing this will amp up your results, and create new opportunities for your B2B business. MORE
Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR. MORE
Karly Gomez. Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? MORE
We have to hand it to the scammers who adjust their communications tactics to fit the times! Just take a look at what Alison received in the mail recently. Click below for more]. The post The Nigerian Prince has Discovered Snail Mail! appeared first on HMA Public Relations. MORE
Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. MORE
If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago. MORE
The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. MORE
As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine. How To how to LinkedIn personalbranding MORE
With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions can it? MORE
CorpSumers are a powerful and growing segment of consumers that place shared values at the center of their decision-making. They cross all ages, geographies and demographics and they care more about corporate reputation than the actual features and benefits of the products. MORE
It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. MORE
Last Friday, we had a movie afternoon at HMA! After watching Nobody Speak: Trials of the Free Press, Rachel summarizes the documentary and provides a little bit of her insight, as well. Click below for more]. MORE
Brad Shorr. This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. MORE
A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs. MORE
Cision
JULY 3, 2017
Hits, reach, placements — all of these are interesting metrics but they aren’t what determines whether a media campaign has been successful. Success is really about outcomes, and outcomes are the overarching goals that are surrounding the reason why a brand is reaching out to the media.
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason.
The Proactive Report
JULY 20, 2017
Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.
Prowly
JULY 12, 2017
How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine. How To how to influencer marketing PR social media
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
JULY 17, 2017
Last month Mary Meeker of Kleiner, Perkins, Caulfield, Byers released her Internet Trends report for 2017 , and all 355 slides are well worth a read for anyone in tech public relations or digital marketing. Here are some of the most relevant trends for PR.
5W PR
JULY 10, 2017
Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover just six of them: Create Content.
HMA Public Relations
JULY 14, 2017
Summers in Phoenix are one of the quickest ways to evacuate nearly the entire city, which is why Bre has put together a list of top summer vacations. Click below for more]. The post Where Have All the Arizonans Gone? appeared first on HMA Public Relations.
Return on Reputation
JULY 17, 2017
If you are a Corporate PR practitioner in a full-service PR firm, it is easy to feel a little bit like the Ugly Duckling.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Norton's Notes
JULY 19, 2017
With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector. I mean it can’t hurt to be aware of the finest campaigns and the best ideas and executions can it?
Cision
JULY 14, 2017
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section.
PR News
JULY 5, 2017
It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued. The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog. PR News Blogger Network
Stephen Waddington
JULY 20, 2017
A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs.
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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
ImPRessions - Crenshaw Communications
JULY 10, 2017
In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash.
B2B PR Sense
JULY 9, 2017
The past decade has brought many changes to the journalistic scene. Among other things, this means that you need to learn how to write a news release that speaks to the needs of modern journalists. Doing this will amp up your results, and create new opportunities for your B2B business.
HMA Public Relations
JULY 20, 2017
We have to hand it to the scammers who adjust their communications tactics to fit the times! Just take a look at what Alison received in the mail recently. Click below for more]. The post The Nigerian Prince has Discovered Snail Mail! appeared first on HMA Public Relations.
Cision
JULY 10, 2017
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
Communications Conversations
JULY 24, 2017
If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago.
Shift Communications
JULY 21, 2017
You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?
ImPRessions - Crenshaw Communications
JULY 5, 2017
Karly Gomez. Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success?
MaccaPR
JULY 13, 2017
What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’.
Advertisement
Achieve better results with targeted news release distribution.
HMA Public Relations
JULY 13, 2017
Last Friday, we had a movie afternoon at HMA! After watching Nobody Speak: Trials of the Free Press, Rachel summarizes the documentary and provides a little bit of her insight, as well. Click below for more].
Cision
JULY 13, 2017
It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.
Prowly
JULY 18, 2017
As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. When building your personal brand, presenting your identity and establishing a professional reputation are key. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine. How To how to LinkedIn personalbranding
Solo PR Pro
JULY 11, 2017
Brad Shorr. This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services.
Return on Reputation
JULY 19, 2017
CorpSumers are a powerful and growing segment of consumers that place shared values at the center of their decision-making. They cross all ages, geographies and demographics and they care more about corporate reputation than the actual features and benefits of the products.
Sword and the Script
JULY 11, 2017
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles.
PRSay
JULY 18, 2017
Sorry for posting this, I know you’re busy. I just wanted to reach out and hopefully offer something that might help. Does this above sentence feel right to you? If you’ve heard me speak or read any of my other posts, you probably noticed something odd about it. It’s true — I do know you’re busy. And I do want to help.
Cision
JULY 6, 2017
Originally authored and published by PR Newswire’s Jaimee Bruening [link]. Blogging can (and should) do more than just update readers on the latest news and events of the day.
Presspage
JULY 5, 2017
The University of Manchester is the UK’s largest single site university with almost 40,000 students, and is also one of the world’s top research universities, with 25 Nobel Prize winners having worked or studied there.
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