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PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about. MORE
2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year. MORE
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. MORE
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022. MORE
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. MORE
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. MORE
Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE. MORE
Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub. MORE
Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions. MORE
MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. MORE
Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service. MORE
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry. Everyone wants to know what’s next. When will the pandemic be over? MORE
2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news. MORE
Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. MORE
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You got the YES! Now how do you give a great interview? Most importantly is to be prepared. MORE
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. MORE
Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you’re after a high ROI and low production costs. MORE
In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers. investor relations public relations media relations MORE
Here are four tips on how to improve your C-suite’s presence on social channels. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the man or woman leading that company? In some cases, no. MORE
As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR professionals. MORE
Here are three steps to build credibility among record-high levels of doubt in institutions. If your audience doesn’t trust you, then nothing you sell, publish or share will really matter. MORE
For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle. MORE
Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? MORE
Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. MORE
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic. MORE
The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible. MORE
The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. MORE
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain. MORE
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. . As reported in CNN. The 2021 list includes an interesting mix of words, from Gen-Z speak (“Wait, what?”), MORE
Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.
Business Wire
JANUARY 5, 2022
2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.
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The Resolution Blog
JANUARY 13, 2022
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022.
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
ImPRessions - Crenshaw Communications
JANUARY 5, 2022
Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
JANUARY 24, 2022
SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.
Business Wire
JANUARY 11, 2022
2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.
PR Daily
JANUARY 20, 2022
The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry. Everyone wants to know what’s next. When will the pandemic be over?
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment.
Agility PR Solutions
JANUARY 18, 2022
The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible.
Ronn Torossian
JANUARY 18, 2022
Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.
Business Wire
JANUARY 19, 2022
In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers. investor relations public relations media relations
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
JANUARY 21, 2022
For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.
Onclusive
JANUARY 24, 2022
Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.
ImPRessions - Crenshaw Communications
JANUARY 11, 2022
Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle.
Sword and the Script
JANUARY 18, 2022
Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
Ronn Torossian
JANUARY 12, 2022
Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.
Agility PR Solutions
JANUARY 3, 2022
As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR professionals.
PR Daily
JANUARY 24, 2022
Here are three steps to build credibility among record-high levels of doubt in institutions. If your audience doesn’t trust you, then nothing you sell, publish or share will really matter.
Onclusive
JANUARY 4, 2022
MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
ImPRessions - Crenshaw Communications
JANUARY 27, 2022
PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.
PR for Anyone
JANUARY 20, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You got the YES! Now how do you give a great interview? Most importantly is to be prepared.
Ronn Torossian
JANUARY 11, 2022
Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions.
Agility PR Solutions
JANUARY 11, 2022
Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you’re after a high ROI and low production costs.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
PR Daily
JANUARY 20, 2022
Here are four tips on how to improve your C-suite’s presence on social channels. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the man or woman leading that company? In some cases, no.
NewsWhip
JANUARY 5, 2022
Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub.
ImPRessions - Crenshaw Communications
JANUARY 24, 2022
Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth.
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