March, 2025

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How to Write an Effective Media Coverage Report for Your Executives

Remote PR Jobs

A great media coverage report isnt just about numbersits about understanding the true impact of your PR efforts. Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful.

Writing 212
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The changing media landscape—and how this evolution is reinventing PR

Agility PR Solutions

The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously. While some fear the new era of media relations, PR professionals today […] The post The changing media landscapeand how this evolution is reinventing PR first appeared on Agility PR Solutions.

Print 169
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The voices of missing women (and men) in public relations

Wadds Inc.

The Missing Women project describes a culture that exhausts women through pressure to prove their worth and navigate double standards. The conversation lacks male voices despite men holding the majority of senior positions. Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male.

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Marketers focus on demand generation increasingly seeks to build trust

Sword and the Script

Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? Thats a question a consultancy called The Marketing Geeks put to 300 marketers in December of 2024 just a few months ago.

Marketing 115
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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Navigating Price Increases: What PR and Comms Pros Can Learn From Netflix

PRSay

Netflix’s recent price increase announcement sent ripples through the business world, sparking discussions about the delicate balance between business needs and customer relationships. The streaming giant’s decision to raise subscription costs presents a masterclass in strategic communication during challenging moments. Their approach offers valuable lessons for companies facing the complex task of maintaining customer trust while implementing necessary price adjustments.

More Trending

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How to Use Print Media Monitoring in Your PR Strategy

Prowly

Who even reads newspapers nowadays? Turns out it's more people than we think. The internet has smothered newspapers in popularity, but traditional media are still the most trusted news sources and even growing stronger in the fake news era. While the number of newspapers is shrinking on a global scale, their authority and relevancy are growing. Can't miss out on print coverage if you want to build a high brand reputation and credibility.

Print 104
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SEO in PR: How to make your media coverage work for search engines

Agility PR Solutions

PR has always been about telling the right story to the right people. But in a world where almost every search starts on Google, telling that story isnt enoughit also needs to be easy to find. Thats where SEO comes in, and surprisingly, many PR teams still treat it as an afterthought. The truth is […] The post SEO in PR: How to make your media coverage work for search engines first appeared on Agility PR Solutions.

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Social Media Marketing Trends in 2025 – The Next Frontier of Digital Engagement

Ronn Torossian

Learn how AI, AR, personalization and video content will transform social media marketing by 2025, with key trends and strategies for brands to stay ahead. The post Social Media Marketing Trends in 2025 The Next Frontier of Digital Engagement appeared first on.

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Show Up to Lead. And Other Lessons Learned During Two+ Decades at a Global Agency

Culpwrit

By Kevin Oates If agency years are like dog years, Im celebrating my 182nd at Ketchum this month. It will be my last. Twenty-six years ago, I graduated from the University of Southern California Annenberg School for Communications with a degree in Public Relations. I was fortunate that some amazing professors and veterans of… Continue reading Show Up to Lead.

Agency 87
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Fragmented Media Require New Media Relations Tactics, Measurements

PRSay

In recent years, media relations have undergone a significant evolution. More news outlets have closed or merged due to declining ad revenues, and reporters have continued to lose their jobs. According to data from the Bureau of Labor Statistics, media relations professionals have outnumbered journalists by six to one since before the pandemic. However, media relations practitioners now have fewer opportunities to place client stories in the mainstream press.

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Promoting STEM Toys With PR Strategies

5W PR

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1 billion in 2020, showing a clear demand for educational playthings.

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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

Some industries are as slow as a turtle when it comes to change, but not PR. One day, youre grasping a new requirement and exhaling in relief; the next you find out that trend is already on its way out. What worked yesterday might be obsolete tomorrow and keeping up with everything is now just a part of the job. Thats why weve broken down the five biggest PR trends shaping 2025.

Trends 104
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The pitfalls of affiliate marketing: 6 lessons from failed campaigns in Europe

Agility PR Solutions

Affiliate marketing has long been heralded as a cost-effective and scalable way to increase sales, particularly for small to medium-sized businesses. The concept is straightforward: brands partner with affiliates, who promote their products in exchange for a commission on resulting sales. Done right, affiliate marketing can be a win-win scenario, allowing businesses to leverage the […] The post The pitfalls of affiliate marketing: 6 lessons from failed campaigns in Europe first appeared on

Marketing 110
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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Digital Marketing and the Future of Luxury Goods: Navigating the Challenges of the Digital Age

Ronn Torossian

Explore how luxury brands use digital marketing to maintain exclusivity while engaging with new audiences through social media, influencers and virtual experiences The post Digital Marketing and the Future of Luxury Goods: Navigating the Challenges of the Digital Age appeared first on.

Marketing 195
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Cognitive dissonance: How LLMs might change PR and communications [Public Relations Review Podcast]

Sword and the Script

If generative AI gets your story wrong, who do you contact to lobby for a correction? Peter Woolfolk recently had me back on his Public Relations Review podcast: LLMs vs GOOGLE: The Impact on the Future of Public Relations Searches! The catalyst for the conversation stemmed from these two posts I had written earlier (See? Print still drives broadcast; just like old times!

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Effective communication during a crisis: Can you rely on your online newsroom?

Presspage

Crises are inevitable 96% of business leaders have faced crisis-related disruptions in the past two years (PwC). Yet, many organizations still lack a newsroom strategy built for rapid, effective crisis communication in an era where disruption is the norm. The good news? Weve got you covered. Heres everything you need to know to get your newsroom crisis-ready.

Crisis 78
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Preparing For A Cookieless Future In Digital Marketing

5W PR

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising.

Privacy 78
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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5 Smart Ways to Get More Shoppers Through Your Retail Doors

Inbound PR

Everything is online now. My work, my shopping, my social life. Most of everything happens from a screen nowadays. I work remotely, buy what I need with a few clicks, and even the most in-person experiences (like trying on clothes) are now just virtual fitting rooms and same-day delivery. But heres the thing, theres still something irreplaceable about walking into a store, discovering something unexpected and leaving with a bag in hand.

Retail 62
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Trends dominating the social media and influencer marketing landscape in 2025

Agility PR Solutions

The digital landscape is constantly evolving, and with every new year comes new opportunities and trends for businesses to utilize to better connect with their audiences across social media. This year, brands will need to be more strategic, authentic and community-driven than ever before to stay ahead in this highly competitive market and to remain […] The post Trends dominating the social media and influencer marketing landscape in 2025 first appeared on Agility PR Solutions.

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The Power of Affiliate Marketing: How a Small Brand Achieved Big Success

Ronn Torossian

Learn how Pura Vida Bracelets grew from a small Costa Rican jewelry venture to a global lifestyle brand through strategic affiliate marketing partnerships The post The Power of Affiliate Marketing: How a Small Brand Achieved Big Success appeared first on.

Brand 195
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How the CCO has become the most dynamic role within management

Wadds Inc.

A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role. The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO. This is the key insight from the CCO Turnover Study 2025: Europe Edition , published by the Corporate Affairs Search Alliance (CASA), an international network of corp

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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47 Expert Digital PR Tips (From 50 BuzzStream Newsletters)

Buzzstream

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. But plenty of those newsletters are out there, so I wanted to do something different. The newsletters I really look forward to have actionable advice that I can use every day. Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter.

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Building Your Brand Identity Online: A Complete Guide

5W PR

A strong brand identity forms the foundation of any successful business in today’s digital world. Research from McKinsey shows that brands with consistent presentation across platforms see an average revenue increase of 33%. Building a memorable brand identity requires careful planning, strategic execution, and ongoing refinement across multiple digital touchpoints.

Brand 78
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Did Your Last Press Release Fail? Here’s How To Fix It

PR Fuel

Did Your Last Press Release Fail? In todays fast-paced digital world, press releases are a vital tool to share your stories, announcements, and achievements with the world. Unfortunately, far too many press releases fail to make an impact, often getting lost in the noise of crowded inboxes and oversat… Read more The post Did Your Last Press Release Fail?

How To 59
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8 ways to use social listening for building brand loyalty

Agility PR Solutions

Social media has a significant impact on how consumers engage with brands in the modern digital environment. Its an important source of information for organizations since customers frequently share their experiences, thoughts, and feedback online. The process of monitoring and evaluating social platform discussions about your company, rivals, and the sector is done through social […] The post 8 ways to use social listening for building brand loyalty first appeared on Agility PR Solutions.

Brand 116
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Art of Storytelling in Travel Publicity: How Destinations Are Winning Hearts with Compelling Narratives

Ronn Torossian

Learn how destinations use storytelling in travel publicity to create emotional connections and inspire travelers through authentic narratives and experiences The post The Art of Storytelling in Travel Publicity: How Destinations Are Winning Hearts with Compelling Narratives appeared first on.

Travel 195
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In search of the Missing Women in public relations

Wadds Inc.

A new report examines the gap of nearly 4,000 female public relations practitioners in England and Wales who have failed to advance to senior positions or have left practice mid-career. The PR Population study by Ben Verinder, published by the CIPR last year, was an important piece of work. It used data from the 2021 Census to map public relations practice.

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How to Integrate AI into Your Digital PR Processes with Distinctly’s Matt Foster

Buzzstream

If you mention the Simpsons, you’ve got my attention. That’s how it all started. Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. Their first “campaign” was Simpsons-themed. Fast-forward about a year and the Distinctly team documented all of their learnings about using AI in an agency in an excellent white paper entitled Integrating AI processes into Digital PRHow Distinctly took a phased a