ImPRessions - Crenshaw Communications

MARCH 27, 2023

Communications 284

Communications B2B Travel Agency 284

Business Wire

MARCH 2, 2023

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 304

Blogging Education Media Trends 304

The Resolution Blog

MARCH 6, 2023

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters.

Meeting 296

Meeting Sports Creativity Blogging 296

Flack's Revenge

MARCH 13, 2023

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying).

Blogging 348

Blogging Industry Publicity Media 348

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

Crisis Communications

Ronn Torossian

MARCH 28, 2023

In today’s fast-paced digital world, news and information travel at an unprecedented speed. While this can be a good thing for companies looking to get the message out to the masses, it can also be a double-edged sword. Misinformation and fake rumors can spread just as quickly.

Travel 195

Travel Company 195

ImPRessions - Crenshaw Communications

MARCH 15, 2023

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder!

Construction 294

Construction Exercises Pitching B2B 294

Onclusive

MARCH 9, 2023

Gender equ ity and workplace transparency are two ever important topics. In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation.

Internal 195

Internal International Brand Branding 195

Agility PR Solutions

MARCH 7, 2023

After creating a website for your business, there is so much you need to do to make it ready for customers. And after everything is ready, you need to ensure that customers can see it, which means getting it SEO-optimized.

SEO 192

SEO Engineering Tools Marketing 192

Flack's Revenge

MARCH 24, 2023

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. He hosts CMO Huddles , a forum for B2B CMOs.

B2B 218

B2B Nonprofit SEO Google 218

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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

Media

Ronn Torossian

MARCH 25, 2023

An old PR crisis can negatively affect a company’s reputation and profits. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting. It is crucial for companies to manage the situation to mitigate the damage to their brand.

Crisis 195

Crisis Reputation Company Brand 195

PR Daily

MARCH 16, 2023

The bank failure involved some PR failures, too. Lisa Ann Pinkerton is founder and CEO of the award-winning Technica Communications , founder and chairwoman of the non-profit Women In Cleantech & Sustainability , co-host of The Earthlings Podcast.

Banking 201

Banking Financial Conference Report 201

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels.

Employee 194

Employee Viral Corporate Twitter 194

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 162

Software Analytics Technology Mobile 162

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

Company

Agility PR Solutions

MARCH 15, 2023

As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence.

Banking 167

Banking Report Communications Publicity 167

The Resolution Blog

MARCH 6, 2023

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

Brand 156

Brand Branding Blogging Interviews 156

Ronn Torossian

MARCH 21, 2023

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence.

Brand 195

Brand Branding Strategy Company 195

PR Daily

MARCH 16, 2023

Tips and tricks live from Ragan’s Social Media Conference. Storytelling is the heartbeat of every social strategy, according to Chaka Cumberbatch, U.S. social lead for Google Pixel. “It’s It’s how we learn from the past and how we ground ourselves in the present.

LinkedIn 200

LinkedIn Video Storytelling Guidelines 200

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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Trends

ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life.

Data 177

Data Analytics Advertising Advertising 177

NewsWhip

MARCH 27, 2023

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 135

Data Corporate Crisis Financial 135

Agility PR Solutions

MARCH 2, 2023

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube.

Interviews 167

Interviews Video YouTube Brand 167

Garrett Public Relations

MARCH 11, 2023

ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months.

Writing 140

Writing SEO B2B Reputation 140

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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

Crisis Management

Ronn Torossian

MARCH 18, 2023

Winter is nearing its end, signaling that it’s spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Brand 195

Brand Branding Communications Instagram 195

PR Daily

MARCH 21, 2023

Including updates from Meta, LinkedIn, Twitter and Snap. Meta is having a particularly busy week, rolling out new features and quietly killing old ones. We’re currently seeing the demise of several social media trends that arose at the height of the pandemic — namely social audio and NFTs.

Social Media 188

Social Media Reddit LinkedIn Media 188

ImPRessions - Crenshaw Communications

MARCH 6, 2023

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards.

Agency 156

Agency Enterprise B2B Communications 156

Mindful Marketing

MARCH 26, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills.

Sports 110

Sports Marketing Banking Education 110

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

MARCH 1, 2023

Personalization has become an integral part of day-to-day communication between brands and customers. Where can you spot it? We receive emails starting with our name. We see relevant products on eCommerce websites. Netflix offers us films based on our past behavior.

Film 167

Film Strategy Brand Branding 167

Axia PR

MARCH 21, 2023

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results. SEO online public relations web design & development

SEO 112

SEO Web Publicity 112

Ronn Torossian

MARCH 13, 2023

Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though, and it’s vital to assess if it is the right fit for a company before implementation.

Company 195

Company 195