January, 2020

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

PR Expanded

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

Video 294

Biggest PR Scandals in 2019

Ronn Torossian

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help.

Agency 265

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Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Business Wire

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.

Trends 273

[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.

B2B 181

More Trending

The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.

Video 304

Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].

Sports 238

A Revolution in the Newsroom: Long Forms Are Back

Business Wire

It was a rainy December morning in Paris and transportations were on strike. Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo.

Reinventing the Press Release for a New Decade

Cision

Embracing change doesn’t have to mean abandoning everything that works in the past; it just means finding new and better ways to make those techniques work for you. press release

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Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

PR Expanded

Happy 2020, friends! Here’s to a year that’s filled with happiness, good health, and prosperity. When I look back at 2019, I realize it was an intense year for so many reasons. Every week was one of reflection and new insights with a 52+ week millennial research project.

Ethics 208

 Virtual Influencers: Passing Fad or Sign of the Times?

Ronn Torossian

The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Five Essentials of Effective Earnings Releases: Lessons from the Experts

Business Wire

Every quarter, public companies around the world craft and distribute earnings releases. These releases are extremely valuable to both the issuing companies and their recipients as they have the power to impact not only one’s stock price, but an entire sector or even the entire market.

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control.

5 PR Takeaways From NRF 2020

ImPRessions - Crenshaw Communications

Each year, right on the heels of CES , thousands of hungry retailers, vendors and influencers flood New York City’s Javits Center for the retail industry’s annual conference, NRF. In 2020, this PR professional was among them.

Retail 156

The 3 Most Important UGC Marketing Trends to Keep an Eye On

Cision

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company. Best Practices

Trends 203

The entry deadline for our Digital Marketing & Social Media Awards is coming up

PR Daily

All entries must be received by Jan. 24 to avoid late fees. This is your chance to earn recognition for your exceptional digital campaigns and projects. The post The entry deadline for our Digital Marketing & Social Media Awards is coming up appeared first on PR Daily. PR Daily Awards

TOP OF (MARKETERS’) MIND

Ronn Torossian

Experienced marketers know what it takes to be successful but there’s much to be said about cross-channel communication and collaboration within many organizations.

Press release strategies for 2020—new study examines key factors that increase success

Agility PR Solutions

Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective if used optimally.

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[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM EST. In 2018, venture capital poured a record breaking $8.1 billion worth of funding into digital health. Although the digital health industry did not lack in funding, it did lack in one key component- a successful Initial Public Offering (IPO). In early 2019, Livongo, a leading digital health company, began preparing to go public. Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO.

Top Cybersecurity Trends For PR In 2020

ImPRessions - Crenshaw Communications

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Many organizations fell victim to breaches, hacks and leaks — at an average cost per incident of nearly $4 billion.

Trends 156

6 Writing Habits to Adopt in 2020

Cision

Aim to set small writing habits in 2020 and see big results. Media Blog

The entry deadline for our Digital Marketing & Social Media Awards is coming up

PR Daily

All entries must be received by Jan. 24 to avoid late fees. This is your chance to earn recognition for your exceptional digital campaigns and projects. The post The entry deadline for our Digital Marketing & Social Media Awards is coming up appeared first on PR Daily. PR Daily Awards

HOW CEO’S CAN ACTUALLY LEARN A LOT FROM TV PERSONALITY MR ROGERS

Ronn Torossian

“It’s not so much what you have in this life that matters. It’s what we do with what we have.” That’s one of thousands of quotes by Fred Rogers, star of the popular TV show for preschool children, Mister Rogers’ Neighborhood.

The Headline Effect: Why your titles matter in public relations

Agility PR Solutions

Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read?

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

5 SEO Strategies for 2020

Critical Mention

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content.

SEO 90

Dispel These Nine Measurement Myths in 2020 En Route to Success

Cision

Leave these measurement myths in 2019 to succeed in 2020. PR Measurement

4 key trends for communicators to prioritize in 2020

PR Daily

Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands. As the year careens toward a close, pundits are pondering how PR will change in 2020.

Trends 121

A Marketing Approach to Prove PR Value; Off Script No. 45: Stacey Miller of The Auto Care Association

Sword and the Script

Have you ever heard of telematics? By 2020, some 87% of all vehicles in the U.S. will be equipped with it (opens in PDF). Telematics is data collection. Data collection about your car – and how you drive and where you go.