January, 2021

5 Reasons Your Story Wasn’t Picked Up: A PR View

ImPRessions - Crenshaw Communications

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it.

From Chinese to English: 7 Interlingual Communication Tips for Writing a Press Release | Business Wire Blog

Business Wire

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

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Setting up your communications team for success using goals and metrics aligned with business impact

Onclusive

This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”.

6 Writing Habits You Should Adopt in 2021

Cision

Set small writing goals in 2021 and see big results. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Omnichannel: Here for the Long Haul

Ronn Torossian

Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?

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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products.

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What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

3 ways Onclusive is helping SMG advance its content marketing efforts

Onclusive

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.

4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Here are some best practices. Video content has long been a key creative element in marketing and public relations.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.

Robin Schaffer on Maximizing Analyst Relations

Flack's Revenge

It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems.

5 public relations trends that will gain traction post-COVID

Agility PR Solutions

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships.

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3 Pro Tips for Writing Press Releases that Get Noticed

Cision

Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape. Best Practices

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Understanding the purpose and contribution of the communications team to organizational success

Onclusive

In many organizations, a major fragmentation exists between executive leadership and the communications function.

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show. via GIPHY. Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix. Season three of “Cobra Kai” debuted on Jan.

Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S.

14 #FreelanceChat Guests Offer Their Best Advice for Freelancers in 2021

Garrett Public Relations

Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats.

In today’s explosive political environment, when should businesses risk taking a stance?

Agility PR Solutions

In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with increasing vehemence.

How PR Pros Can Keep Their Seat at the Table Warm in 2021

Cision

The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it. US Blog

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Building an impactful communications team with clear roles, responsibilities, scope and budget

Onclusive

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”!

How your PR and customer service can—and must—work together

PR Daily

Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Customer service was created to solve problems, not be a source for them.

Gen Z and SEL

Ronn Torossian

When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones.

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Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum.

Media pulse: European journalists fear job losses as COVID resurges

Agility PR Solutions

European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9

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Get Your Daily Dose of News From These 10 Trusted Health & Wellness Sites

Cision

Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for health and wellness. Media Blog

Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.

The words of MLK serve as inspiration for communicators

PR Daily

Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.

B2B – A Whole New World

Ronn Torossian

After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.”

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution.

5 PR tactics to help you start 2021 on the right foot

Agility PR Solutions

2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away.

5 avsnitt av Passion för kommunikation du inte vill missa

Cision

Vad passar väl bättre än att kickstarta kommunikationsåret 2021 med att fylla på med inspiration och kunskap i lurarna? Nedan hittar du några av de mest populära poddavsnitten av pfk-podden. Sverige Blogg

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