April, 2017

Trending Sources

Five Easy Ways to Put the Social Back in Social Media

Spin Sucks

Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media. The post Five Easy Ways to Put the Social Back in Social Media appeared first on Spin Sucks.

Why Brands Need to Get Emotional

Cision

Emotion and reason are the two key forces that wrestle in every executive, politician and consumer’s mind as they make decisions every day. Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior.

Brand 90

7 Things You Need to Know Before Starting a PR Business

PR Expanded

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

United Flies Into Another PR Storm

ImPRessions - Crenshaw Communications

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. And this one’s a doozy.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

3 Listening Lessons for Marketers

Cision

Your phone, its apps and your favorite brands are listening to you right now, whether you know it or not.

Data 83

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process.

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right. After Twitter lit up with nasty tweets and late-night comics poured on scorn, Pepsi reacted quickly.

FIR Podcast #83: The Problem with Magical Thinking

Holtz Communication + Technology

Cross-posted from the FIR Podcast Network. Chris Abraham and Frank Eliason join Shel Holtz for this week’s episode, commenting on these stories…. United Airlines’ crisis drags on and on, aided by user-generated content, competitors piling on, and Saturday Night Live.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing.

B2B 40

How to Build an Online Newsroom that Engages Journalists

Spin Sucks

What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom.

Why Brands Must Personalize the PR Experience

Cision

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?

Brand 77

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Learning doesn’t have to be limited to the physical classroom environment. Although I love teaching in the classroom, today I’m also an online professor and a LinkedIn Learning instructor.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples.

New trend: Companies making product design trends based on Instagram

Communications Conversations

By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

What a week for this airline! I almost believe that United read the well thought out PR strategy that Uber used to answer its recent sexual harassment claim by a former employee and decided to do the exact opposite. Let’s summarize what's happened so far.

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

Spin Sucks

By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis. The post Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten appeared first on Spin Sucks.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media.

B2G 65

PR, Social Media and the Imperative of Content Marketing [UML]

Sword and the Script

For a time, social media worked organically. Then it didn’t. Long thinkers pushed paid social as a “rent-to-own” strategy. It’s still brilliant…but there’s an expiration date on it now.

How To Negotiate A PR Contract

ImPRessions - Crenshaw Communications

Are there any tips that public relations can take away from high-level governmental negotiations? We think so. This week’s international machinations between the US and China and the US and Russia included the term “deconfliction.”

The importance of great customer comms

The Blueballroom

Internal communication is what we live and breathe and are hugely passionate about at theblueballroom. Running global comms campaigns for clients in every continent around the world (see our little video here for an example of that), we need to be great at communicating with our customers.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

10 Tips for Improving Your Photos and Videos

PRSay

Communicators tend to think of themselves as wordsmiths, whether it’s writing press releases or thought leadership articles. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone.

Video 31

United Airlines: When a Crisis Means it’s Time to Fire the Client

Spin Sucks

Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job. The post United Airlines: When a Crisis Means it’s Time to Fire the Client appeared first on Spin Sucks.

4 Ways PR Pros Can Better Target Media and Influencers

Cision

The best way to get your story the coverage it deserves is by targeting the right influencers. With a media database of more than 1.6

How Your News Release Can Help the Media Do Their Job

Beyond PR

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. But it’s important to keep in mind that their audience, the media, also has a job to do.

Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Recently, Jennifer Lopez found herself in some public relations hot water when she reportedly neglected social media duties on behalf of a hoverboard company.

Find out what global teamwork looks like…

The Blueballroom

Can you name a company that operates in nearly every single country? Clue: it's a leading logistics company that delivers parcels to every corner of the globe.

Lululemon Struggling to Compete

Ron Torossian

Lululemon landed in the marketplace with all the right stuff. It was placed in a high demand segment, offered unique looks and created a fierce fan following almost immediately. In fact, Lululemon fans were compelled to recruit other fans. That’s how their key marketing push worked.

The Four Pitfalls (and Fixes) of Your PR Content Strategy

Spin Sucks

There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. But there are easy fixes for each of them, which Gini Dietrich shares here. The post The Four Pitfalls (and Fixes) of Your PR Content Strategy appeared first on Spin Sucks.

PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media?