June, 2025

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How to Get Maximum PR Value from Podcast Guest Appearances

Ronn Torossian

Learn how to maximize PR value from podcast guest appearances with proven strategies for preparation, promotion and audience engagement The post How to Get Maximum PR Value from Podcast Guest Appearances appeared first on.

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What’s the Difference Between B2B and B2C PR?

Remote PR Jobs

Public relations, or PR, is all about how companies tell their story and connect with their audience. But depending on who you’re talking to, either other businesses or individual customers, the approach can be very different. This is where B2B (business-to-business) and B2C (business-to-consumer) PR come in. What Is B2B PR? B2B PR focuses on building relationships between companies.

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5 Data-Driven Strategies to Improve Investor Communications

Notified

In our recent webinar, investor relations experts Erik Carlson , CEO at Notified, Glenn Schulman , Founder of Z3 Biocommunications, and Amanda Tang , Head of Investor Relations at TMX Group, shared practical, data-driven ways to strengthen your IR strategy and build long-term investor confidence.

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Why PR Must Step Forward in the Fight Against AI Swarms, Synthetic Influence and Mass Deception

PRSay

Save the date: On the next Strategies & Tactics Live, join Michael Cherenson, APR, Fellow PRSA, and Mark J. McGrath for insights on how communicators can lead in the fight for truth, trust, and public perception. Watch live on LinkedIn on June 26 at 1 p.m. ET. Registration information to follow. The battlefield isn’t coming. It’s here. A landmark international study — backed by Oxford, MIT, NYU and Cambridge — has confirmed what many in our profession already sensed.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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Stacey Ross Cohen on Upleveling PR amidst Changes Rocking the field

Flack's Revenge

It was great having Stacey Ross Cohen , Founder and CEO of NY and CT -based Co-C0mmunicatons , on our podcast. We discussed her books, including the latest, Brand Up 2.0 ; and the changes that are rocking the PR world. Stacey and I compared notes and offered advice for agency and internal comms teams. There are a number of challenges, true; but each presents new opportunities: AI: how is it helping, hurting, what should PR teams do?

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Using Screenwriting Techniques to Create Powerful PR Stories

Ronn Torossian

Learn how screenwriting techniques like three-act structure and character arcs can transform PR storytelling into compelling narratives that connect with audiences The post Using Screenwriting Techniques to Create Powerful PR Stories appeared first on.

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How PR pros can use AI as a tool in crisis management

Muck Rack

How PR pros can use AI as a tool in crisis management

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10 Popular Journalists Covering Healthcare

Notified

Whether you do PR for a healthcare brand, a startup in medtech, or are working on groundbreaking research - getting the right media coverage starts with knowing the right journalists.

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Dwindling Corporate Support for Pride Month Is Only Part of the Story: What Is Our Role as Communicators in 2025?

PRSay

One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to communicating its values and protecting its reputation.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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How PR is quietly powering the future of generative search

PR Daily

Earned media will lead the way. Evan Zall is president of Longview Strategies. News flash! AI is changing everything. It’s transforming the way we generate content, map out strategy, distill data, and, critically, the way we find information online. Goodbye, search algorithms and paid rankings…Hello, credible sourcing! You read that right: credible sourcing.

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6 emerging PR technologies and their impact on industry practices

Agility PR Solutions

Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and way more connected. It’s happening across […] The post 6 emerging PR technologies and their impact on industry practices first appeared on Agility PR Solutions.

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Converting Event Content Into PR Assets

Ronn Torossian

Learn how to transform event content into powerful PR materials including press releases, social media posts and long-form assets. Tips for capturing and repurposing event content effectively. The post Converting Event Content Into PR Assets appeared first on.

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13 Top Brand Monitoring Software for PR Managers Compared (2025)

Prowly

Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment , remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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NIRI 2025 Recap: Unified Storytelling and the Future of IR and PR

Notified

Working in corporate communications for the past two decades, I’ve s een firsthand how investor relations and public relations alignment can build trust and create real business value. And in today’s environment, on top of the challenges facing IR and PR pros, stakeholders expect more clarity, more consistency and more connection from companies.

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4 Ways to Write Paragraphs Readers Will Read

PRSay

The problem with long paragraphs is that they look hard to read. And because they look hard to read, people don’t read them. That’s right: Readers skip long paragraphs. So if your paragraph is too long, then you might as well stamp on it in red ink, “Don’t bother reading this. Our lawyers made us add this stuff. We formatted it this way on purpose so you’d skip it.

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How to train leaders for crisis response that actually resonates

PR Daily

Body language and tone can be critical factors. You can plan. You can talk strategy. You can memorize key talking points. But the best prep tool to combat crises is staying sincere and letting your humanity show. This is something often forgotten in the face of major disaster when there’s pressure to act quickly. It’s also not easy for every leader.

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6 smart PR tactics every small business should use in 2025

Agility PR Solutions

Its a common misconception among small business owners that public relations isnt something they need to worry about. Many believe that if they simply focus on building a great product or delivering excellent service, the customers will naturally followno PR plan required. While that mindset might work in an ideal world, the reality is quite […] The post 6 smart PR tactics every small business should use in 2025 first appeared on Agility PR Solutions.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Turning Web Traffic Data into PR Hooks

Ronn Torossian

Learn how to transform website analytics into compelling PR stories. Tips for mining traffic data, identifying trends & crafting newsworthy narratives to boost media coverage. The post Turning Web Traffic Data into PR Hooks appeared first on.

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PR leaders answer your FAQs on PR ROI

Muck Rack

PR leaders answer your FAQs on PR ROI

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How AI Is Changing News: What PR and IR Pros Must Do Now | Notified

Notified

For years, Mary Meekers State of the Internet reports have been must-reads for me and anyone navigating the digital landscape. So when her latest deep dive into the state of AI dropped , I was thrilled. It wasnt just another headline - it's the best aggregation of AI trend data out there.

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Juneteenth and the Role of Communications: Truth, Equity and Influence

PRSay

Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As communications professionals, we are storytellers.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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AI isn’t coming for us. It’s coming to us.

PR Daily

AI isn’t coming for us. It’s coming to us. Diane Schwartz is CEO of Ragan Communications. It was a simple enough question I asked of an industry friend: “How are you?” This communications leader at a large global brand shared on our video call that she was not doing so well — “awful” in fact. She suspects her job is in jeopardy, yet she was taking on more responsibility with fewer resources.

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Navigating the ethics of AI in PR: Balancing automation with authenticity

Agility PR Solutions

AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw the line between authentic PR […] The post Navigating the ethics of AI in PR: Balancing automation with authenticity first appeared on Agility PR Solutions.

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Conducting Brand Reputation Gap Analysis: A Step-by-step Guide

Ronn Torossian

Learn how to analyze brand reputation gaps with this step-by-step guide covering stakeholder analysis, data collection, perception mapping & action planning tips The post Conducting Brand Reputation Gap Analysis: A Step-by-step Guide appeared first on.

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AI is moving faster than trust: what Mary Meeker missed

Wadds Inc.

Mary Meekers latest AI megadeck is a masterpiece of charts and confidence. Its all about technology and theres nothing on societal or cultural concerns. The real insight lies in the questions that it doesnt ask. Mary Meekers name carries weight. Her annual tech trend decks have become cultural events in Silicon Valley. They set the tone for investors and inspire founders.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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[Webinar] How To Make Your Press Releases Work Harder with AI

Notified

If your content isn’t built for AI-driven discovery, it might never reach the audience that matters most.

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LLMs Just Made PR the New Power Player in Search

PRSay

In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn’t get the credit for it since marketers typically owned the last click. Fifteen years later, search is shifting again.

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Grammar Girl lays out new AP style rules for X, AI and more

PR Daily

Tips for tailoring your writing with precision and clarity. Whether you’re writing daily press releases or prepping for a presentation, it’s imperative to have the tools to write clearly. The Associated Press Stylebook has included some new rules you should be aware of and some great reminders on how to address key subjects. We now have updates on X, the social platform nearly always married to a “formerly” phrase, as well as how to write about AI.

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