June, 2021

Keeping it Real: Using PR to Combat Misinformation and Disinformation | Business Wire Blog

Business Wire

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths. public relations

Osaka Episode puts Media, Sports and Celebrity on Trial

Flack's Revenge

By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event.

Sports 218
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How to Optimize Messaging & Soundbytes To Drive Success

Onclusive

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

How To 195

PR tactics to stop doing

Ronn Torossian

The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.

Trends 212

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts.

More Trending

9 Enhancements to Improve Your Business Wire Press Release Reader Experience | Business Wire Blog

Business Wire

One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases.

Michelle Delery shares secrets for staying curious and engaged in a comms career

PR Daily

The leader with Entergy has many successes to draw from and opens up about how her mindset prepares her for success in a demanding, yet rewarding field. The post Michelle Delery shares secrets for staying curious and engaged in a comms career appeared first on PR Daily.

Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success.

Communicating Clearly and Avoiding a PR Crisis

Ronn Torossian

In April of last year, Burger King announced a new ad campaign for its first plant-based burger. The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook.

Crisis 195

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Questions PR Grads Should Ask In An Interview

ImPRessions - Crenshaw Communications

It is that time of year again. The PR world has gained new fresh college grads eager to join the workforce. While searching for possible internships or entry-level jobs is exciting, it can also be overwhelming. Or even frustrating.

Pride Month & Beyond: 8 LGBTQ+ News Sites to Start Following

Cision

Top LGBTQ+ news sites showcasing audiences’ unique stories and voices that include all sexual orientations and gender identities. Media Blog

How data is changing PR: 7 ways to use data today

Agility PR Solutions

The success of your company relies on your customers hearing about you and your products. Your public relations department is responsible for getting your name out to the community and letting consumers know about your products or services.

Data 101

6 keys to seamless virtual onboarding

PR Daily

Focus first on relationships, make it safe to ask questions, and prioritize one-on-one meetings to gather candid feedback. Starting a new job is like the first day of school. It’s scary. Who will I have lunch with? How do I make copies and get reimbursed for expenses?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Focused content as effective PR strategy

Ronn Torossian

Content that is marginally meaningful will have little or no role to play in the PR advancement of an organization. T he media landscape is constantly evolving and challenging tried and tested PR methods. This is the time for understanding content and shaping it.

Business Leaders: PR Tips To Ace Media Interviews

ImPRessions - Crenshaw Communications

For any PR agency team , a major media interview for a company spokesperson is a solid win. Nothing is quite as rewarding as securing that one big interview, or even a series of them, if there’s high-profile news to share.

What to Know When Following Up on a Pitch

Cision

To follow up, or not to follow up? That is the question. US Blog

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Most B2B buyers now make procurement decisions quicker than pre-pandemic

Agility PR Solutions

New research from tech PR firm ARPR reveals how COVID-19 impacted the way corporations buy and sell software—and offers glimpses of how these behavioral and organizational shifts might persist long after the pandemic is over.

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3 leadership lessons comms pros should take from an extraordinary year

PR Daily

What are your biggest takeaways from the many crises of 2020? Two executive coaches share the top lessons they have gleaned from their work with leaders at companies large and small. In March 2020, the world came to a screeching halt.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue.

Public Relations in Product Development

Ronn Torossian

Living in the current digital world means that companies are at constant risk of damaging their reputations when creating products or campaigns without working with a team of PR professionals.

Time Magazine Journalist Points to Wikipedia as Proof of Fact

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A recent interview on NPR’s Fresh Air caught my attention.

UK Media Moves including the i newspaper, UNILAD, Reach plc and more

Cision

Aasma Day has joined the i newspaper as Northern Reporter; Emily Brown promoted to Senior Journalist at UNILAD; Abigail Rabbett is now Editor of NorfolkLive and SuffolkLive. Media Blog

Why digital PR is important for SEO and link building

Agility PR Solutions

SEO and link building are two crucial elements that determine the success of any online business. However, many challenges arise during this process. There are three questions that all SEO experts struggle with. First, how to scale link building without compromising the quality?

SEO 95

How behavioral science can guide your B2B marketing

PR Daily

Here are the four main kinds of emotion and how they can be used to entice new customers—even in a rationalized B2B relationship. Here’s a fact that B2B PR and marketing pros can sometimes forget: People buy with emotion and justify with logic.

B2B 111

What’s next for WaddsCon: May report and future events

Stephen Waddington

We’re going to continue running WaddsCon as long as people find it useful. Here’s a report from the May event and what’s coming up in June.

Report 120

#19: Building a framework for reputation management

NewsWhip

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Watch webinar. Read transcript. GUESTS. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America.

PRovoke Media Recognizes Our Workplace as One of the Best

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Understanding a workplace calls for the skills of an archeologist. You might walk into an office and see lava lamps and more versions of trail mix than available at Whole Foods.

Lessons from the 2021 State of the Media Report

Cision

The most revealing journalist insights broken down by the numbers. Best Practices

Report 156

Avoid ‘Cancel Culture’ with this crisis PR checklist

Agility PR Solutions

The consequences for mismanaging communications during an unfortunate situation can cost companies millions, employees their careers, and even ostracization from social media.