March, 2018

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman.

NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts.

Data 141

Is a Career in Public Relations a Desk Job?

Ron Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.

#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States.

Energy 141

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.

Data 158

YouTube Vowing to Reduce “Conspiracy” Videos

Ron Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.

Self-Promotion is Not Evil

Solo PR Pro

Many professionals have a hard time using their professional skills to promote their business. You are bold and confident when doing work for clients but uncomfortable putting those same skills to use to promote yourself and your business.

How Storytelling Connects Paid, Earned, and Owned Media


Breaking down silos between Paid, Earned & Owned media through continuous storytelling. We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and owned.” Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

“Crisis Ready” for Law Enforcement, PIOs, and Public Safety

Melissa Agnes

Image: Captain Ready, of Houston PD, and Melissa Agnes at the Houston Livestock Show and Rodeo. I’m very blessed to work often with law enforcement and those serving in the public safety profession.

Crisis 130

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

Nearly a decade after winning the vote, American women took to the streets in 1929 to march against the patriarchy in a brilliant New York PR stunt focused around … smoking?

Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 

Sword and the Script

If you’re looking for a new public relations gig, then understanding current salary bands is important information for negotiating an offer. The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency.

How Far To Push Top Talent

Ron Torossian

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

#MediaMonday – Jaime Cerreta

HMA Public Relations

Today’s #MediaMonday comes to us from AZ Family TV 3 fan favorite Jaime Cerreta. As most of you know, hometown girl Jaime anchors 3TV'S Good Morning Arizona on both Saturday and Sunday mornings, and she hosts “Jaime's Local Love” on Good Morning Arizona on Wednesdays. .

Local 83

There’s no excuse for not responding to that coffee invite

Communications Conversations

As an independent consultant, I have coffee with a lot of people in any given year. In fact, I just blogged about 14 people I want to grab a cup of joe with in the year ahead. It’s part of my job. Meeting new people benefits me in many different ways.

TCIP #060 – Managing The Fort McMurray Wildfire Crisis, With Jordan Redshaw

Melissa Agnes

Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history.

Crisis 130

Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends.

Trends 150

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Most Important Metric in PR Today

Shift Communications

I was asked recently what the most important metric, the most important thing to measure in PR is. It’s difficult to boil everything down to one number; the nature of attribution analysis is that there are often many variables which influence someone’s decision to buy something.

Coke to Try Alcohol in Japan

Ron Torossian

Coca-Cola is already a well-known global brand. The soft drink company has promoted its line of soft drinks far and wide. Now, though, Coke is trying something a little bit different. Instead of a sugar and caffeine high, Coke is sharing a different kind of buzz… at least in Japan.

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Public Relations for Tribal Governments

HMA Public Relations

Our work in tribal affairs over the past 25-plus years has put HMA Public Relations at the forefront of some of Arizona’s and the Southwest’s highest profile issues. It has been – and continues to be -- meaningful work with tremendous significance to the tribes we have represented.

Social Media Rock Stars: Cargill’s Sue Serna

Communications Conversations

I first heard the name “Sue Serna” a couple years ago from my clients at Cargill. Since then, her name has started to pop up with increasing frequency. As a leader. As a hiring manager. And, a social media thought leader here in the Twin Cities.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

Image: chaiyapruek youprasert | Shutterstock. If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions.

Crisis 130

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.

Facebook’s Short-Term PR Has Longer-Term Consequences

Flatiron Communications

In her eye-opening piece this week, The Guardian’s SF reporter Olivia Solon opens the curtain on the draconian efforts by Google, Facebook and presumably others to muzzle their employees from speaking publicly about their company’s doings.

How to Make a Good PR Strategy Great: Promoting Your Hospitality Business

Ron Torossian

Every PR message, from any industry can be improved. If you want people to think positively about your restaurant, then you need to give them a reason to hold onto a positive opinion about you. Of course, achieving this is something that requires extraordinary tenacity and skill.

Freedom of Information is More Relevant Than Ever

HMA Public Relations

Today, March 16, is Freedom of Information Day. This day is an annual event held during Sunshine Week and celebrates the birthday of President James Madison. . The post Freedom of Information is More Relevant Than Ever appeared first on HMA Public Relations.

Presenting at #CASESMC: Discussing trends and takeaways for social media and higher education

Karen Freberg

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. This was a quick trip for me, but one I was very excited to make.

The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. It’s not something that just happens overnight.

Crisis 130

5 Ways to Spruce Up Spring PR

ImPRessions - Crenshaw Communications

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Here we take a look at some ways to maximize spring with some PR inspiration. New season, new PR opportunities.

7 ‘soft skills’ all PR pros should master

PR Daily

To be successful in PR, you must have certain skills. Abilities like writing, research and communications are essential—and now, proficiency in areas like visual storytelling, analytics and measurement are becoming just as crucial.