June, 2017

Improve Brand Storytelling by Making Your Audience the Main Character


When it comes to marketing and branding, there’s a vast array of techniques to employ. Telling stories to sell brands is not a new idea, but the advent of social media has given businesses new ways to get those stories to potential customers.

A Summer PR Playlist

ImPRessions - Crenshaw Communications

Summer in public relations includes outdoor meetings, shorts and flip-flops (if your office works that way), Summer Fridays, and an all-around happier work environment. But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns.

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Reflect and Project: How has Your #PR education Prepared You for Your Career?

PR Expanded

A Guest Post Announcement by Ai Zhang, Professor, Stockton University. Spring semester has ended. Graduates have begun a new chapter in their lives. During times of transition, I love to reflect on the past and project into the future.

How to Care for Your Key Customer: The Journalist


If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […]. Interviews Journalist Interviews Journalists PR

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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A Few Recent PR Fails And Fixes

ImPRessions - Crenshaw Communications

The past couple of weeks have seen quite a few public relations faux pas committed by folks who should know better. But it seems a combination of hubris, ignorance and impatience may have gotten the better of them! Some have handled the situations well, and others, not so well. Let’s review.

How to get started in PR with zero media connections

PR Couture

Written by S. Angelique Mingo. When it comes to public relations, all sort of professional and even personal relationships can come in handy, but media relationships are essential.

What Happens When PR and Marketing Mesh


In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly marketing meeting. I, however, believe marketing teams would benefit from inviting at least one person […]. Musings digital marketing Marketing and PR marketing goals

PR Rock Stars: U.S. Bank’s Susan Beatty

Communications Conversations

Susan Beatty knows a lot of people. Like A LOT. And when you run into someone who knows Susan, the likely response you’ll get is something along the lines of: “Oh, you know Susan? She’s so great.” ” I’ve heard it more than once. Believe me.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Role of Social Media in Crisis Management

The Proactive Report

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management.

How to Create Viral Content That Wants to Be Shared – in 6 Steps


Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. And though the first break is rarely easy, for anyone set on a career in PR there are likely to be forks in the road at the beginning of the career journey.

Next Time You’re at an Industry Event, Apply These 5 Simple Rules

PR News

In the course of your career, you’ll have attended dozens if not hundreds of industry events where – if you’re like most human attendees – you’ve exchanged business cards as if by rote, refilled your coffee cup endless times and listened to experts tell you something new as you take notes, tweet and daydream about… Continued. The post Next Time You’re at an Industry Event, Apply These 5 Simple Rules appeared first on PR News Blog.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

10 Facts PR Influencers Know to Be True


Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

Why are brand-side PR pros less networked than their agency peers?

Communications Conversations

In case you missed it, AdFed recently held their wildly popular 32 Under 32 Awards. As usual, more than 100 people were nominated (105 to be exact). And, as usual, a large chunk of those nominees came from one area of our industry. Agencies and vendors.

6 Things for PR Pros to Remember When Pitching Journalists


Twitter might be struggling, but at least one group still finds great value in it: journalists.

Four Ways to Streamline the Pitching Process


Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason.

Advice from the Climb

HMA Public Relations

You need an "adventure attitude" both in work and in life. John Amatt, who climbed Mount Everest, knows all about this attitude and how to reach it. Click below for more]. The post Advice from the Climb appeared first on HMA Public Relations.

Here’s the reason why Facebook stories are failing

Norton's Notes

On the first day, Evan Spiegal created Snapchat.

Inbound Marketing is a New Paradigm

Doktor Spinn

Inbound marketing is a fundamental shift.

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

#FuturePRoof: Leaders speak out on value of public relations 

Stephen Waddington

New #FuturePRoof research supports the case that public relations needs to operate at the highest levels. Sarah Hall is back at the PR Festival in Edinburgh for a second year with an update of her #FuturePRoof project.

Guiding Customers from Inspiration to Action


People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision.

Avoid These 7 PR “Surprises”

ImPRessions - Crenshaw Communications

Surprises? Great for parties and gifts, but not so great for public relations. Like many client service businesses, ours works best when it’s predictable and reliable. This means attention to staffing, budgets, deadlines and prep work to ensure successful outcomes.

Talking Points Event Series: 4 Ways Companies can Bolster Brand Awareness during the “Big Football Game” next February

Communications Conversations

Last year, I approached the University of Minnesota about starting a new speaker series named “Talking Points: Exploring the Future of Media & Communications.” ” After three events, we decided to part ways (for a variety of reasons).

Discussing PR, Diversity and Joy with Paladin Award Winner Patrice Tanaka


Last night, the PRSA Foundation honored Patrice Tanaka — co-founder of Patrice Tanaka & Company, CRT/tanaka and PadillaCRT (now Padilla) — with its Paladin Award. In honor of that event, we’re revisiting our interview with her. Why did you decide to pursue a career in public relations?

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR?

Why and how to set editorial guidelines for your blog

PR Daily

Virtually every content marketing program involves a blog. It’s worth taking the time to create (or borrow) the one thing that makes all future planning and collaboration a bit easier: editorial guidelines.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers


This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition.

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.