Business Wire

SEPTEMBER 22, 2020

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Blogging 275

Blogging Survey Publicity 275

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.

Banking 236

Banking Financial Technology Leadership 236

Ronn Torossian

SEPTEMBER 21, 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.

Trends 212

Trends Marketing Corporate Industry 212

Onclusive

SEPTEMBER 25, 2020

Understanding critical public conversations is key to building purpose-driven communication programs.

Publicity 195

Publicity Data Measurement Pitching 195

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

Cision

SEPTEMBER 2, 2020

Join us each week as we update our media analysis of The State of the 2020 Election. US Blog

Report 277

Report Analysis Media Blogging 277

Business Wire

SEPTEMBER 10, 2020

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.

Blogging 233

Blogging Agency Publicity 233

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.”

Crisis Management 198

Crisis Management Employee Analysis Course 198

Ronn Torossian

SEPTEMBER 2, 2020

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human.

Storytelling 227

Storytelling Consumer Agency Brand 227

Onclusive

SEPTEMBER 2, 2020

Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels.

Strategy 195

Strategy Media Measurement Data 195

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Flack's Revenge

SEPTEMBER 15, 2020

The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. .

Enterprise 170

Enterprise Case Study B2B Resources 170

PR Daily

SEPTEMBER 22, 2020

The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history.

Communications 168

Communications Groups Interviews Consumer 168

Cision

SEPTEMBER 9, 2020

Our ongoing media analysis of the 2020 U.S. election; this week focuses on key issues in both national and local coverage. US Blog

Analysis 244

Analysis Local Media Blogging 244

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important.

Interviews 190

Interviews Media B2B Construction 190

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.

Strategy 195

Strategy Brand Branding Agency 195

Awario

SEPTEMBER 16, 2020

How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article

Instagram 127

Instagram How To 127

Agility PR Solutions

SEPTEMBER 9, 2020

Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch.

Agency 128

Agency Marketing Brand Branding 128

PR Daily

SEPTEMBER 21, 2020

For young pros, already developing projects as part of their agency groups on campus, an ethical backbone to PR work offers path through uncertain future. Ethics is the underlying principle upon which all great PR lessons are based.

Ethics 164

Ethics Agency Exercises Case Study 164

Cision

SEPTEMBER 22, 2020

Vi bad tre experter reflektera över vilka utmaningar som väntar för kommunikatörer framöver. Sverige Blogg

223

223

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme.

B2B 190

B2B Retail Healthcare Policies 190

Ronn Torossian

SEPTEMBER 14, 2020

When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out.

Marketing 195

Marketing Brand Branding Strategy 195

Stephen Waddington

SEPTEMBER 16, 2020

I’ve joined the management team at Story Comms as a non executive. It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. Story is a corporate punk. The team has a great attitude, confidence and a fierce drive to grow out of the crisis.

B2B 123

B2B Banking SEO Government 123

Agility PR Solutions

SEPTEMBER 7, 2020

This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4

Advertising 127

Advertising Advertising Industry Publicity 127

PR Daily

SEPTEMBER 17, 2020

In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually. What once involved meeting for coffee or chatting at an industry event has turned into Zoom calls and LinkedIn messages.

Tourism 169

Tourism Interviews LinkedIn Case Study 169

Cision

SEPTEMBER 1, 2020

Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy. Comms Best Practices

Brand 241

Brand Branding Strategy 241

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2020

The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however.

Media 183

Media Meeting Interviews Film 183

Ronn Torossian

SEPTEMBER 10, 2020

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

Marketing 195

Marketing Industry Brand Branding 195

Stephen Waddington

SEPTEMBER 23, 2020

Organisations need to learn to live with the COVID-19 virus and plan for further waves. How are you? The reality has hit in the UK in the past 24 hours that COVID-19 will continue to dominate our lives for at least the next 12 months. It feels bleak.

Exercises 115

Exercises Sports Travel System 115

Agility PR Solutions

SEPTEMBER 9, 2020

With very few in-person meetings since March, COVID-19 has made building rapport more difficult than ever. No face-to-face meetings, events, or conferences to attend. No hands to shake. To some extent, what connects us as humans has been lost.

Meeting 123

Meeting Conference Analysis Trends 123

PR Daily

SEPTEMBER 11, 2020

With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.

Social Media 171

Social Media Strategy Media Healthcare 171

Cision

SEPTEMBER 10, 2020

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe. Comms Best Practices

Case Study 218

Case Study Software Study Company 218

ImPRessions - Crenshaw Communications

SEPTEMBER 1, 2020

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award.

B2B 156

B2B Software Company Brand 156