May, 2019

What Game of Thrones Teaches Us about the Value of Public Diplomacy

PR Expanded

A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8!

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max.

Cover Your Assets to win in PR

Flack's Revenge

We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency.

Survey 221

Social Proof: The Most Effective Marketing Tool

Ronn Torossian

Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof.

Tools 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A Useful New Model to Get The Edge in Public Relations

B2B PR Sense

Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.

More Trending

Social Listening: When #AI Takes Over

PR Expanded

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional.

Agency 220

Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue

Agility PR Solutions

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams.

Study 163

Has Your Marketing Gone Stale? Here are Some Ways to Spice Things Up

Ronn Torossian

It happens to even the best. Try as you might, it just seems that the creative ideas are no longer flowing as freely as they usually do. This can spell trouble for a business reliant on creative marketing to produce results and new audience members. What happens when marketing goes stale?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications.

Study 149

How PR pros can fight growing media relations difficulties

PR Daily

Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Here are some tips. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.

The Launch of the Women Worldwide Video Podcast

PR Expanded

In 2014, I started the Women Worldwide podcast to give women a voice and a platform to share their amazing stories and incredible career journeys.

Video 254

You’ve Been Served: How To Be A PR Client Service Superstar

ImPRessions - Crenshaw Communications

Working in a PR agency means working with clients and making them happy. Yet not all have the same goals, needs, or expectations. But it’s fair to say that the best PR people, like Liam Neeson, have a particular set of skills that keep the clients coming back year after year.

How To 183

Debunking the myth of “free” in public relations

Agility PR Solutions

Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients.

Encouraging Creativity Among Marketing Employees

Ronn Torossian

Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas.

5 Tips for Crafting Business Stories That Resonate With Readers

PRSay

It takes more than a creative idea to craft a memorable, engaging article. To hold a reader’s attention for the duration of a story, communicators need to apply the right strategies to connect with their audience. Here are five tips on how to make your writing resonate with readers.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration.

On May 16th, #PRStudChat Discusses Careers in Public Relations

PR Expanded

Join #PRStudChat on May 16th at 12:00 p.m. ET for a Twitter chat session on “Careers in Public Relations.” ” Leading the discussion will be DePaul University professors and authors Matt Ragas ( @mattragas ) and Ron Culp ( @culpwrit ).

8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. What happened, and what are the mid-course corrections necessary?

How To 187

The Longstanding Value of a Backlink for Digitally Savvy PR

Sword and the Script

A long time ago, Google was the first search engine to truly recognize the value of links. A backlink was essentially one site suggesting another is worth visiting. It was a better way of helping people find information on the web.

Bridging the Gap: How Higher Level Executives Can Reach the Average Consumer

Ronn Torossian

We often hear talk about this topic: many companies, particularly larger corporations, seem to have trouble connecting with their target audience. This can be attributed to a variety of factors, but one recurring theme remains.

What’s Next in Public Relations? Let’s Ask My Students

PRSay

I recently finished reviewing my PR graduate students’ thesis proposals. So what’s on the minds of tomorrow’s professionals? Just about everything but public relations as we’ve practiced it.

Study: Marketers struggle to prove social media ROI

PR Daily

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.

Study 171

7 tricky questions reporters will ask—and how to answer them

Agility PR Solutions

Reporters can be a wily bunch. In their efforts to get to the truth, bottom of the story, real deal, or the inside skinny, they just might let slip a tricky question. If you are on the receiving end of such an inquiry, the last thing you want to let slip is a less-than-ideal answer. […].

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Smart Speakers Offer A Clear Opportunity For PR

ImPRessions - Crenshaw Communications

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change.

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PR Tech Briefing: Onclusive Provides PR with Attribution Capabilities and Promises Novel Approach to Distribution

Sword and the Script

Recently, I’ve begun looking more closely at PR technology , companies.

Marketing Ideas: ‘New’ Product Marketing?

Ronn Torossian

The marketing industry is a crowded space. As consumer attention spans decline and quality engagement becomes harder to come by, marketers are forced to get even more creative.

The Keys to an Enduring Mentor-Mentee Relationship

PRSay

Whether you’re a senior-level professional or a recent graduate, everyone needs a mentor to guide them through their career. These relationships are a special part of our professional development and can have a major impact on our lives.

Study 130

6 tips to help shy speakers make strong presentations

PR Daily

Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience. This article originally appeared on PR Daily in May of 2018. Public speaking can be terrifying, especially if you are a shy person.

Fewer than half of small businesses actively seek reviews—here’s why they should

Agility PR Solutions

Besides getting great press with media pick-up, positive online reviews are one of the best ways a brand or business can earn genuine third-party validation—and in some ways, reviews are even better because you’re getting the thumbs up from real users.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. How can we PROVE it’s effective so that clients will see the value?

Scraping the SERPs to Determine Timing of Journalist’s Topic Coverage

Buzzstream

You researched the right websites, the right contacts, wrote an exciting e-mail and now you’re waiting for a story to pick up. This is the moment where a lot of us get anxious because the outcome is out of our control.