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Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay. MORE
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. MORE
European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9 MORE
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products. MORE
Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it. MORE
Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings. MORE
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” MORE
Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason? MORE
Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns. MORE
It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. MORE
When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones. MORE
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats. MORE
2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away. MORE
Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution. MORE
Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for health and wellness. Media Blog MORE
One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. MORE
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show. via GIPHY. Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix. Season three of “Cobra Kai” debuted on Jan. MORE
Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S. MORE
In many organizations, a major fragmentation exists between executive leadership and the communications function. MORE
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. MORE
In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with increasing vehemence. MORE
It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back. MORE
The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it. US Blog MORE
Vad passar väl bättre än att kickstarta kommunikationsåret 2021 med att fylla på med inspiration och kunskap i lurarna? Nedan hittar du några av de mest populära poddavsnitten av pfk-podden. Sverige Blogg MORE
Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! MORE
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. MORE
This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”. MORE
Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape. Best Practices MORE
As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. MORE
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Customer service was created to solve problems, not be a source for them. MORE
ImPRessions - Crenshaw Communications
JANUARY 14, 2021
Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it.
Business Wire
JANUARY 21, 2021
Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.
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Onclusive
JANUARY 21, 2021
This week, we’re wrapping up our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”.
Cision
JANUARY 14, 2021
Set small writing goals in 2021 and see big results. Media Blog
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ronn Torossian
JANUARY 18, 2021
Although online sales comprised just 16% of total retail sales based on recent estimates from both the U.S. Commerce Department and Digital Commerce 360, online is vital to retailers. The reason?
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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ImPRessions - Crenshaw Communications
JANUARY 6, 2021
As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products.
Business Wire
JANUARY 11, 2021
Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.
Onclusive
JANUARY 19, 2021
As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes.
PR Daily
JANUARY 5, 2021
Looking to create great videos without breaking the bank? Here are some best practices. Video content has long been a key creative element in marketing and public relations.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Ronn Torossian
JANUARY 13, 2021
Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.
Flack's Revenge
JANUARY 12, 2021
It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems.
Agility PR Solutions
JANUARY 6, 2021
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships.
Cision
JANUARY 6, 2021
Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape. Best Practices
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Onclusive
JANUARY 7, 2021
In many organizations, a major fragmentation exists between executive leadership and the communications function.
PR Daily
JANUARY 12, 2021
When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show. via GIPHY. Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix. Season three of “Cobra Kai” debuted on Jan.
Ronn Torossian
JANUARY 11, 2021
Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S.
Garrett Public Relations
JANUARY 18, 2021
Freelancing has never been easy, but it is more popular than ever. There are now about 1.1 billion freelancers around the world. Managing your own freelance business involves wearing many hats.
Agility PR Solutions
JANUARY 17, 2021
In just its first couple of weeks, 2021 has already seen enormous political chaos, as the divisiveness and partisanship that has been plaguing the country for years continues to foment. Most consumers seem inclined to jump on one side or the other of every issue with increasing vehemence.
Cision
JANUARY 8, 2021
The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it. US Blog
Onclusive
JANUARY 14, 2021
Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”!
PR Daily
JANUARY 6, 2021
Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Customer service was created to solve problems, not be a source for them.
Ronn Torossian
JANUARY 6, 2021
When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones.
Sword and the Script
JANUARY 5, 2021
Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum.
Agility PR Solutions
JANUARY 6, 2021
European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9
Cision
JANUARY 21, 2021
Each month we highlight a select number of news sites under a timely category. Here are some of our favorites for health and wellness. Media Blog
Onclusive
JANUARY 5, 2021
One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.
PR Daily
JANUARY 18, 2021
Comms pros seeking to build community, calm factions and find common ground should reflect on the civil rights leader’s teachings.
Ronn Torossian
JANUARY 4, 2021
After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.”
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution.
Agility PR Solutions
JANUARY 10, 2021
2021 is looking to be an exciting, yet challenging year for almost any company. The COVID-19 pandemic has changed the way we work, shop, and even live our day-to-day lives. While the promise of vaccines is giving everyone hope, we can’t expect 2021 to be a return to normal, at least not right away.
Cision
JANUARY 14, 2021
Vad passar väl bättre än att kickstarta kommunikationsåret 2021 med att fylla på med inspiration och kunskap i lurarna? Nedan hittar du några av de mest populära poddavsnitten av pfk-podden. Sverige Blogg
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