Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so. MORE
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. MORE
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy. MORE
Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that. MORE
Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for it to be pandering to patriotism in hopes of riding a red, white, and blue wave. MORE
Sometimes a story is so strong that all you need to do is tell it and get out of the way. Improving on a good thing can be tricky, because there’s always the risk of over-embellishing. Too much PR or packaging can overwhelm an emotional punch. ?. MORE
ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them. MORE
Public speaking fear can become a career-crippling problem. It’s nearly impossible to eliminate nervousness, but there are plenty of ways to ease anxiety, boost confidence and reduce the type of dread that can rob you of golden opportunities. MORE
A few years ago, if you wanted to be among the top results of a search engine, all you had to do was stuff your website with keywords and hope for the best. Today, things tend to be a little more complex. In order to stand out in the complicated world of SEO, you need […]. MORE
Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. MORE
{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. But one type of business that I really think it works for is professional services firms and advice based businesses. Now, you could be a very big… MORE. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young. MORE
It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. MORE
Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. MORE
Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. MORE
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. MORE
You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? MORE
Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun. MORE
Facebook ads can be an incredibly effective method of reaching out to customers. Why else would 93% of social media advertisers be using it? However, some of its associated metrics can be misleading. MORE
Much of the news lately seems to focus on the never-ending twitter wars between reporters and their subject. It’s a bit like watching siblings trying to pin the other on the broken vase in the living room when confronted by their mother. . MORE
Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves. MORE
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression. MORE
Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change. MORE
Want to cut through the messaging clutter and reach potential customers? Use video. In a recent survey, 85 percent of consumers said they'd like to see even more brand-centric videos. Video content can: Make your business more visible in social media feeds. Boost conversions and sales. MORE
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. MORE
A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment. MORE
In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. Department of Defense (DOD). MORE
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO. MORE
A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. MORE
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days. MORE
Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at the bottom of news sites. MORE
Ron Torossian
JULY 8, 2018
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media.
PRSay
JULY 10, 2018
Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor.
ImPRessions - Crenshaw Communications
JULY 10, 2018
Until they were found, I’d no idea that 12 boys and their coach were trapped in a flooded cave in northern Thailand. But once the news broke, I was hooked. And I wasn’t alone. The national fascination tells us something about PR , storytelling, and ourselves.
PR Expanded
JULY 9, 2018
A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
The Resolution Blog
JULY 9, 2018
You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch?
ImPRessions - Crenshaw Communications
JULY 3, 2018
Sometimes a story is so strong that all you need to do is tell it and get out of the way. Improving on a good thing can be tricky, because there’s always the risk of over-embellishing. Too much PR or packaging can overwhelm an emotional punch. ?.
PR Expanded
JULY 3, 2018
It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m.
PR Warrior
JULY 3, 2018
{VIDEO TRANSCRIPT} It’s no secret that content marketing – becoming your own media channel – can be just fantastic for a broad range of different types of businesses. But one type of business that I really think it works for is professional services firms and advice based businesses. Now, you could be a very big… MORE. The post Content marketing for professional services firms & advice-based businesses appeared first on PR Warrior | Trevor Young.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
5W PR
JULY 11, 2018
Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so.
Ron Torossian
JULY 2, 2018
Social media is everywhere, giving companies a new way to connect with their target audience. Of course, as valuable as social media can be in the right circumstances, it also adds a certain level of uncertainty to a crisis communication strategy.
Melissa Agnes
JULY 3, 2018
Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering.
ImPRessions - Crenshaw Communications
JULY 11, 2018
Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.
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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Agility PR Solutions
JULY 4, 2018
A few years ago, if you wanted to be among the top results of a search engine, all you had to do was stuff your website with keywords and hope for the best. Today, things tend to be a little more complex. In order to stand out in the complicated world of SEO, you need […].
PRSay
JULY 2, 2018
In March, I was selected to participate in this year’s Joint Civilian Orientation Conference (JCOC) , the oldest and most prestigious public-liaison program in the U.S. Department of Defense (DOD).
Sword and the Script
JULY 10, 2018
A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO.
Ron Torossian
JULY 10, 2018
Sometimes, companies need to do something dramatic if they want to get some attention in an overly-saturated marketplace. In a world where everyone is shouting over each other to earn the interest of the same customers, it’s difficult to make a lasting impression.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
Waxing UnLyrical
JULY 12, 2018
Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.
ImPRessions - Crenshaw Communications
JULY 9, 2018
Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change.
Agility PR Solutions
JULY 12, 2018
PR Daily
JULY 6, 2018
Public speaking fear can become a career-crippling problem. It’s nearly impossible to eliminate nervousness, but there are plenty of ways to ease anxiety, boost confidence and reduce the type of dread that can rob you of golden opportunities.
Advertisement
Achieve better results with targeted news release distribution.
Sword and the Script
JULY 3, 2018
Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at the bottom of news sites.
Ron Torossian
JULY 12, 2018
As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days.
5W PR
JULY 17, 2018
Building a brand is no easy task. A lot of people assume that their brand is just a logo or a specific selection of colors , but the truth is that there’s so much more to it than that.
ImPRessions - Crenshaw Communications
JULY 3, 2018
Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for it to be pandering to patriotism in hopes of riding a red, white, and blue wave.
Agility PR Solutions
JULY 11, 2018
ICYMI, Millennials do things differently. They shop differently, engage with brands differently, and they hold brands accountable more than any generation before them.
PR Daily
JULY 3, 2018
Want to cut through the messaging clutter and reach potential customers? Use video. In a recent survey, 85 percent of consumers said they'd like to see even more brand-centric videos. Video content can: Make your business more visible in social media feeds. Boost conversions and sales.
Sword and the Script
JULY 17, 2018
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer.
Stephen Waddington
JULY 10, 2018
A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web.
The Stalwart Blog
JULY 6, 2018
Much of the news lately seems to focus on the never-ending twitter wars between reporters and their subject. It’s a bit like watching siblings trying to pin the other on the broken vase in the living room when confronted by their mother. .
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