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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros
PR Expanded
NOVEMBER 9, 2018
A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.
November, 2018
Facebook And The Perils Of Opposition PR
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.
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Tech Lingo Public Relations Professionals Should Know
Ron Torossian
NOVEMBER 12, 2018
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.
Snapchat’s PR firm sues influencer for failing to deliver
PR Daily
NOVEMBER 1, 2018
PR firms are right to worry about their influencer relationships. Companies pay big money for endorsements from celebrities and influential names with large social media followings. However, the star doesn’t always come through—and for Snapchat’s PR firm, that means going to court.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
How To Use Humor To Help Solve Common Workplace Issues
Melissa Agnes
NOVEMBER 13, 2018
Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.
Online Reputation Management: How to Make Your Brand Stand Out
B2B PR Sense
NOVEMBER 4, 2018
We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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How To Get The Best From Your PR Agency
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2018
Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size.
Six Ways Psychology Can Help With Marketing
Ron Torossian
NOVEMBER 18, 2018
Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so.
Why mentorship is essential for young PR pros
PR Daily
NOVEMBER 6, 2018
Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.
Tips For Building Strong Emotional Connections In A Virtual World
Melissa Agnes
NOVEMBER 6, 2018
Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me?
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Consumers now expect brands to respond to social media comments within hours
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I
University of Maryland Backs into a Decent Crisis Solution
PR News
NOVEMBER 1, 2018
A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin.
6 Benefits Of Long-Form PR Content
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.
KFC’s Baby Naming PR Stunt
Ron Torossian
NOVEMBER 14, 2018
Colonel Sanders is at it again – and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Colonel Sanders on his birthday.
5 essential elements of an effective PR plan
PR Daily
NOVEMBER 2, 2018
If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program.
Why People Believe Brands Should or Should Not Take a Political Stand
Sword and the Script
NOVEMBER 13, 2018
It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey.
5 common marketing mistakes that cost businesses dearly
Agility PR Solutions
NOVEMBER 7, 2018
Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.
Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos
Prowly
NOVEMBER 6, 2018
Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations
Best PR Uses For Video Content
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.
University of Maryland Shifts Position to Avoid PR Backlash
Ron Torossian
NOVEMBER 8, 2018
When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing happened.
5 things communicators must do to succeed
PR Daily
NOVEMBER 10, 2018
What makes a communicator an exceptional, indispensable part of a team? What are the most essential functions you should focus on every single day? You must be mindful of many crucial tasks, but these five should top the list: 1. Be the guardian of the corporate culture.
Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities
PR 20/20
NOVEMBER 1, 2018
Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.
4 classic tips for protecting your company’s public image
Agility PR Solutions
NOVEMBER 6, 2018
With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […]. The post 4 classic tips for protecting your company’s public image appeared first on Agility PR Solutions.
Your company’s marketing strategy is missing something
Axia PR
NOVEMBER 9, 2018
And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer?
Five Tips For a Killer Call To Action
5W PR
NOVEMBER 18, 2018
Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post.
Twitter Use Continues to Fall, Company Blames Cleanup Efforts
Ron Torossian
NOVEMBER 5, 2018
As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.
5 enduring functions of public relations
PR Daily
NOVEMBER 8, 2018
Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.
Four social media channels most communicators overlook
Communications Conversations
NOVEMBER 8, 2018
Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies.
Should brands take a public stand on politics? New research reveals a new outlook.
Agility PR Solutions
NOVEMBER 5, 2018
It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.
8 Great Ways to Tell Your Brand’s Story on Social Media
Critical Mention
NOVEMBER 6, 2018
Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line.
Event Recap: My/Mo x Color Factory
5W PR
NOVEMBER 14, 2018
As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate?
Celebrating the CIPR at 70 and pioneering practitioners
Stephen Waddington
NOVEMBER 15, 2018
Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members.
Why your PR strategy must go beyond the press release
PR Daily
NOVEMBER 6, 2018
It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.
FrebergPR x Breeders’ Cup: Reflections and Takeaways From A Once In A Lifetime Experience
Karen Freberg
NOVEMBER 4, 2018
This past few months all came down this week of amazing events for The Breeders’ Cup. After months of planning, coordinating, researching, and prepping – the week finally arrived here in Louisville.
Reputation 101—how you’re perceived will likely impact your business
Agility PR Solutions
NOVEMBER 8, 2018
Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.
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