November, 2018

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

PR Expanded

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Hotels 392

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.

Tech Lingo Public Relations Professionals Should Know

Ron Torossian

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.

Snapchat’s PR firm sues influencer for failing to deliver

PR Daily

PR firms are right to worry about their influencer relationships. Companies pay big money for endorsements from celebrities and influential names with large social media followings. However, the star doesn’t always come through—and for Snapchat’s PR firm, that means going to court.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To Use Humor To Help Solve Common Workplace Issues

Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

How To 248

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

More Trending

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Photo by rawpixel.com from Pexels. Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size.

Agency 244

Six Ways Psychology Can Help With Marketing

Ron Torossian

Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so.

195

Why mentorship is essential for young PR pros

PR Daily

Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.

Tips For Building Strong Emotional Connections In A Virtual World

Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I

University of Maryland Backs into a Decent Crisis Solution

PR News

A sigh of relief emanated from College Park, Maryland, early on All Hallows’ Eve, when University of Maryland (UMD) president Wallace Loh announced his firing of head football coach DJ Durkin.

Crisis 131

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

SEO 212

KFC’s Baby Naming PR Stunt

Ron Torossian

Colonel Sanders is at it again – and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Colonel Sanders on his birthday.

195

5 essential elements of an effective PR plan

PR Daily

If you’re new to using public relations to build your brand, starting a PR program can seem daunting. Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program.

Why People Believe Brands Should or Should Not Take a Political Stand

Sword and the Script

It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey.

Brand 118

5 common marketing mistakes that cost businesses dearly

Agility PR Solutions

Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.

Local 134

Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

Video 168

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.

Video 181

University of Maryland Shifts Position to Avoid PR Backlash

Ron Torossian

When student athlete Jordan McNair collapsed during football practice at the University of Maryland last May, then died in the hospital a few weeks later, many wondered who, at the school, would take the blame. Months passed… yet nothing happened.

5 things communicators must do to succeed

PR Daily

What makes a communicator an exceptional, indispensable part of a team? What are the most essential functions you should focus on every single day? You must be mindful of many crucial tasks, but these five should top the list: 1. Be the guardian of the corporate culture.

Book Clubbin': 4 Ways Marketers Can Better Manage Day-to-Day Activities

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

4 classic tips for protecting your company’s public image

Agility PR Solutions

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […]. The post 4 classic tips for protecting your company’s public image appeared first on Agility PR Solutions.

Your company’s marketing strategy is missing something

Axia PR

And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer?

Five Tips For a Killer Call To Action

5W PR

Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post.

85

Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ron Torossian

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.

5 enduring functions of public relations

PR Daily

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

Four social media channels most communicators overlook

Communications Conversations

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies.

Should brands take a public stand on politics? New research reveals a new outlook.

Agility PR Solutions

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line.

Event Recap: My/Mo x Color Factory

5W PR

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate?

Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members.

Print 123

Why your PR strategy must go beyond the press release

PR Daily

It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.

FrebergPR x Breeders’ Cup: Reflections and Takeaways From A Once In A Lifetime Experience

Karen Freberg

This past few months all came down this week of amazing events for The Breeders’ Cup. After months of planning, coordinating, researching, and prepping – the week finally arrived here in Louisville.

Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.