January, 2018

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

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Resolutions to Up Your PR Game in 2018

Critical Mention

As the holiday dust settles, many of us are charging into the new year with resolutions to improve ourselves like sleeping more, eating healthier and getting to the gym more often. But what about professional resolutions? Have you given much thought to how you’ll improve your work life in 2018? For those of us in PR, the focus could be on one or more of these important areas.

Trending Sources

What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

Cry Me A River: What nearly drowning at a PR party has taught me

Sarah Stimson

At the weekend I fell in the Thames. It wasn’t planned, and for the record, I was sober – I was on my way to a party, prosecco and flowers in hand.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Development Report Q4 2017

Presspage

PressPage Mail. Several updates have been completed to Presspage Mail, our module which enables users to manage contacts and create and send email campaigns directly from within PressPage.

Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert

PR News

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued. The post Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert appeared first on PR News Blog.

PR Interns Should Make Tea

Sarah Stimson

Over the past couple of months I’ve been pulling together my annual ‘150 PR internships and graduate schemes‘ list. Something was different this year.

What lessons should PR pros take away from 2017?

PR Daily

2017 was a whirlwind—never a dull moment. Here, at the beginning of the new year, it’s time to stop to reflect on what PR pros have learned—and what they have yet to figure out. Here are seven lessons to take away from 2017: 1. Fake news is now just a part of our reality.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

Several studies suggest businesses plan to invest in public relations in 2018. Specifically, media relations, or earned media, is poised for new prominence. Even the advertisers are aiming for a bigger investment in PR. If you are going to invest, then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.

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#TipForTuesday – What is Leadership?

HMA Public Relations

Our #TipForTuesday is back every second Tuesday of the month! Be sure to tune into these posts, which we're calling "What Is Leadership." Click below for more]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

Artificial Intelligence: PR Partner or Threat?

TrendKite

Smart PR professionals will embrace artificial intelligence rather than fight it

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2018 PR Trends: Paid Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Things Are Looking Up for Communicators (A Note to PR News Readers)

PR News

There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the slopes: “If you look down, that’s where you go.” He probably should have also given the future “Poker Princess” advice… Continued. The post Things Are Looking Up for Communicators (A Note to PR News Readers) appeared first on PR News Blog.

3 ways to extinguish—and survive—a social media firestorm

PR Daily

Social media offers boundless marketing and PR opportunities. However, social media platforms can also be quite a dangerous arena for brands. It can get ugly—fast. Today, one negative comment can snowball into a full-blown PR crisis.

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year?

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Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

Not all Crisis PR situations mean TV cameras in a company’s front lobby and the torrid details are strewn all over Twitter. In fact, many never make headlines. The problem stems from not knowing which negative stories will make news and which ones will fade away.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. But how can you best provide this information without overwhelming and oversharing? Click below for more]. The post A Case Study for a Case Study appeared first on HMA Public Relations.

2018 PR Trends: Earned Media [Video]

Shift Communications

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 4 major trends in earned media: ?. Press Releases Continue Their Slow Demise.

Thinking Different about Registration Forms and Personal Email Addresses

Sword and the Script

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients.

What is the best time to post social media?

PR Daily

When and how often you post can often be as important as what you post. Of course, great content will shine through no matter when you post it, but let’s be honest—few brands are peddling winners every time they hit their channels.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.

How to Set Your Goals so That They Make Any Damn Sense Whatsoever

Prowly

Planning your goals is a process of unprecedented value if done right of course. What I mentioned here is going to help when you already have an idea about what needs to be achieved in your life.

10 Traits of Successful PR Teams

ImPRessions - Crenshaw Communications

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Some do Google searches or scan PR rankings sites to research prospective firms, but that’s rarely a thorough enough way to narrow the field.

Six Steps for Building a Crisis Communications Plan

HMA Public Relations

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. Click below for more]. The post Six Steps for Building a Crisis Communications Plan appeared first on HMA Public Relations.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

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PR Daily publisher Mark Ragan joins the Dynamic Signal board

PR Daily

The world has never been more connected than it is today. Between social media and telecommunications breakthroughs, new ways to stay informed about your community and your place in the world emerge every day. The downside?

How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

Content, content and more content. Brands are investing more time, resources and budget into publishing high-quality content with the goal of attracting, engaging and converting customers throughout the buyer’s journey. According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Blog Content Creation. Content Distribution & Amplification.

Amazon Sees a Winner With Streaming Football

Ron Torossian

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon.

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5 PR-Friendly Brands For 2018

ImPRessions - Crenshaw Communications

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code.