Business Wire
NOVEMBER 1, 2023
Black Friday, the day after Thanksgiving in the United States, marks the beginning of the holiday shopping season. It's a day when businesses offer significant discounts and promotions to attract shoppers both online and in stores. To make the most of this shopping frenzy, it's crucial for organizations to effectively share their Black Friday promotions.
Ronn Torossian
NOVEMBER 27, 2023
The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.
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ImPRessions - Crenshaw Communications
NOVEMBER 16, 2023
Partnering with a new PR agency is a big investment – of time, resources, and focus. Most businesses are aware of that, and they prepare accordingly. But occasionally an organization isn’t fully ready to embark upon a search, let alone pull the trigger or an engagement. Maybe it’s their first time working with a PR firm, and there’s no institutional experience.
Onclusive
NOVEMBER 16, 2023
As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to: Presidential candidates Key political issues shaping the election news age
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Prowly
NOVEMBER 13, 2023
Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Business Wire
NOVEMBER 8, 2023
For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice.
Ronn Torossian
NOVEMBER 23, 2023
Programmatic advertising is changing the digital marketing landscape. It automates the buying and optimization of digital ads, replacing manual processes. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? Programmatic advertising is a data-driven, automated method of buying and optimizing digital advertising campaigns in real time. […] The post Understanding Programmatic Advertising appeared first on.
ImPRessions - Crenshaw Communications
NOVEMBER 8, 2023
Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the young tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” In other wor
Onclusive
NOVEMBER 8, 2023
Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. In this guide, we’ll dive into the challenges and shed light on the best PR coverage trackers you can employ for effective media tracking and media monitoring.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Agility PR Solutions
NOVEMBER 13, 2023
During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a summary overview of some of the key takeaways from the firm’s presentation. The panelists […] The post Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week appeared first on Agility PR S
Sword and the Script
NOVEMBER 14, 2023
The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a shift from “creating enough content” which has reigned as the top challenge for “many years.
Business Wire
NOVEMBER 27, 2023
Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?
Ronn Torossian
NOVEMBER 23, 2023
Diversity in leadership is crucial for organizational success. It includes dimensions like gender, race, ethnicity, age, and sexual orientation. This article will focus on diversity and inclusion in the C-suite leadership. The C-suite consists of top leadership positions like CEO, CFO, COO, and CMO. These leaders shape an organization’s culture, values, and strategic direction. […] The post The Importance of Diversity in the C-Suite Leadership appeared first on.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
NOVEMBER 21, 2023
As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.
Onclusive
NOVEMBER 2, 2023
Campaign Optimization – The Power of PR Analytics The continued rise of social media has given consumers an open platform to freely discuss brands and customer experiences. These conversations can also spur traditional media and cause a spike in brand mentions. Historically, PR was measured using an assortment of vanity metrics, e.g. clippings and Advertising Value Equivalents (AVEs).
Agility PR Solutions
NOVEMBER 12, 2023
All businesses strive to stand out among competitor brands and leave a lasting impression in the minds of their target customers. For PR professionals, improving a brand’s market positioning while managing customer perceptions is their bread and butter. But in today’s increasingly competitive landscape, how can you create a strong brand positioning strategy that takes […] The post 8 steps to effectively creating a brand positioning map appeared first on Agility PR Solutions.
PR for Anyone
NOVEMBER 21, 2023
In these crazy times we live in, everyone can use a little more joy in their day. Sherly Lynn, founder of Joyely, shows us how to do just that! She pioneered the magical Chair of Joy experience, a simple four-step strategy that helps us find peace in the midst of chaos. It’s as if you’re taking a mental vacation! We also talk about her new children’s book, which teaches kids how to use the Chair of Joy.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
The Proactive Report
NOVEMBER 21, 2023
Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation.
Ronn Torossian
NOVEMBER 16, 2023
The intersection of technology and healthcare has seen remarkable advancements in recent years, revolutionizing the way we approach health and wellness. From digital health apps to wearable devices, health and wellness technology is playing an increasingly crucial role in monitoring, diagnosing, and promoting overall well-being. Telemedicine Telemedicine platforms allow patients to consult with healthcare […] The post The Increasing Role of Technology in Health and Wellness appeared first
ImPRessions - Crenshaw Communications
NOVEMBER 17, 2023
Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. That’s why newsletters are so important.
PRSay
NOVEMBER 10, 2023
Joe S. Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. 5. He was 85. Epley served as PRSA’s president in 1991 and was the chair of the PRSA Foundation twice. He also has served as chair of the PRSA College of Fellows and the Counselors Academy.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Agility PR Solutions
NOVEMBER 20, 2023
When you buy something on Amazon, it’s almost second nature to read some of the reviews other buyers have left, and this can often make the difference between sale and no sale. But there’s a problem with many of these reviews—they’re fake. Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.
Stuart Bruce
NOVEMBER 12, 2023
The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
PR for Anyone
NOVEMBER 14, 2023
So many of us have these big dreams and passion projects, but we don’t always know how to bring them to life. That’s what Charmaine’s company “Raise A Dream” does; help people bring their ideas to life through collaboration, partnership, and sponsorship. The one thread that is woven through Charmaine’s puzzle is relationship. She used collaboration and sponsorship in pretty much everything that she did in her businesses.
Ronn Torossian
NOVEMBER 9, 2023
In the fast-paced and highly competitive financial services industry, effective public relations can be a game-changer. Finance PR involves much more than just disseminating press releases. It’s about building and maintaining trust, managing reputations, and communicating complex financial matters to diverse audiences. Financial institutions, whether banks, investment firms, or fintech startups, rely heavily on their […] The post Strategies for Navigating Finance PR appeared first on
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Sword and the Script
NOVEMBER 21, 2023
90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.
Prowly
NOVEMBER 14, 2023
Earned media, a powerful and influential aspect of public relations, is often misunderstood despite its profound impact on brand reputation and reach. It’s the kind of publicity you don’t pay for directly, but it’s invaluable in building credibility and boosting your brand’s visibility. In this article, we delve into earned media meaning, the concept of […] The post What Is Earned Media?
Agility PR Solutions
NOVEMBER 7, 2023
As technology firmly commands business strategy, with the mighty AI out in front, achieving a successful digital transformation is now paramount as companies can’t risk falling behind the curve in a still-rocky economic landscape. Business leaders are well aware of the urgency, and new research from global consulting firm RGP reveals that an unprecedented reconceptualization […] The post Transformation terrors: Amid rising fears of being tech laggards, leaders are making radical staffing s
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