July, 2019

A Salute To Independent PR Firms

ImPRessions - Crenshaw Communications

As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies. For years, advertising and PR firms have touted their “independent” status. But what does that really signify? One thing might be faster growth.

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Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Implementing an Offensive Crisis Management Strategy

Ronn Torossian

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. At least, that’s what the majority of the world thinks.

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips. How can PR pros break the ice and start a conversation?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Just DON’T It: Brands Fight Culture Wars at their Peril

Flack's Revenge

Should brands get involved in culture wars? E.g. some thought that Nike was very shrewd in hiring Colin Kaepernick as a brand ambassador. He’s polarizing, but the bold move seemed to sync with their brand.

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More Trending

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

With authenticity under attack, new research explores PR’s toughest challenges

Agility PR Solutions

Why Analytics Matter in Digital Marketing

Ronn Torossian

Some business owners who are not well-versed in marketing may not see much value on spending time poring over data and analyzing the results of a campaign. After all, the campaign will either bring in sales or new customers, or it won’t. What needs to be analyzed?

Infographic: How color changes the perception of your message

PR Daily

What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette. The colors you use send a specific message to your audience.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Back to school: student engagement as a means of professional development

Stephen Waddington

I went back to school this week and learnt some important lessons. I joined a class from the University of Oregon London summer school this week led by Damian Radcliffe. Oregon is one of the largest faculties for journalism and PR in the world.

FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

My FEEL First research journey continues.

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PR Tips For Cybersecurity Companies

ImPRessions - Crenshaw Communications

It’s not just the U.S. government that’s feeling the brunt (and the public relations cost) of digital warfare. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

Three crucial keys to authentic influencer marketing campaigns

Agility PR Solutions

Individuals spend an average of 11 hours on some form of media within a given day—with almost an hour being dedicated solely to social networking, as cited by Nielsen in 2018.

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argumen buat Menemukan Judi Online Bandarq Terbaik

Ronn Torossian

argumen buat Menemukan Judi Online Bandarq paling baik! Lisensi dalam permainan kasino online paling baik butuh mempunyai izin lain & lewat departemen terkait utk menyetujui kualifikasinya. utk menentukan ini mempunyai kekuatan modal yg lumayan dalam permainan.

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Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek. Good morning, PR pros: Twitter experienced a global outage Thursday, its second this month. (On On July 3, Facebook, Instagram and WhatsApp also reported outages.)

Letter from Darlington: In praise of editors

Stephen Waddington

Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you. My wife edits almost every word published on my blog. It's all the better for it.

4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

Everyone can think of a commercial that tries too hard or a company that #hashtags #everything. In fact, for most brands, it’s surprisingly hard to be hip. But, when getting eyes on your content matters, you can’t lose out because of one ill-timed tweet or outdated meme.

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Why do social media marketers continue to invest in organic reach?

Communications Conversations

Organic reach. Aren’t we all tired of talking about this yet? I know I sure am. But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising.

New Edelman report finds only 1/3 of consumers trust most of the brands they buy

Agility PR Solutions

Only a third of consumers (34 percent) trust most of the brands they buy or use, reveals a new Trust Barometer Special Report from comms giant Edelman. The study, In Brands We Trust?,

Critical Mention Ends Agreement With Cision

Critical Mention

As you may have already heard, as of July 1, 2019, Critical Mention will no longer be available in the Cision platform.

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Why PR should get a slice of the marketing pie

PR Daily

As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too? Of all the venerable questions (Paper or plastic? The chicken or the egg? Ginger or Mary Ann?)

CIPR kicks off #AIinPR Primer series with introductory guide to AI

Stephen Waddington

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website.

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Five tips for social media crisis management

Stuart Bruce

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce. CIPR Crisis Communications public relations Training

Do You Really Need Another Whitepaper?

Barokas

Photo credit: Image by rawpixel from Pixabay. Tried and true, whitepapers have been integral to marketing and communications for decades. They educate, influence and offer the promise of lead generation.

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Does your corporate purpose stand up to a true test?

Agility PR Solutions

Purpose is the buzzword of 2019, but leaning in too quickly poses significant risks There was one word on every CCO’s lips at the recent 2019 Page Spring Seminar: Purpose.

The Instagram hokey-cokey….

The Resolution Blog

Do they want us in, or out of their platform when measuring owned media performance?

How to add some personality to your PR pitch

PR Daily

Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties. Email correspondence and digital sleuthing in the marketing world can be at once tedious and precarious. Will they respond? Was I too forward?

Improve your writing style with help from a machine

Stephen Waddington

Hemingway is a proof editing tool. It helps simplify and improve the comprehension of your writing. Good, concise writing uses a set of rules that we learn at school. It can take years of practice to achieve mastery through practice and coaching.

What ‘The Lion King’ Can Teach PR Pros About Making Old Content Roar Again

PRSay

You know what they say: If it ain’t broke, don’t fix it. On July 19, Disney’s classic “ The Lion King ” hits theatres again for its 25th anniversary — this time in live-action. Featuring stars like Beyonce, John Oliver and Donald Glover, the movie is predicted to be one of the summer’s biggest movies. This is a clever move on Disney’s part. Not only did they secure a star-studded cast; they also already have proof that the storyline can win the hearts of moviegoers.

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Four Earned Media KPIs to Track

Critical Mention

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

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Civility remains a “major” problem in America—and social media is only making it worse

Agility PR Solutions

From our flame-throwing politics to our ever-widening divisions on cultural hot-button issues like immigration and guns, there’s plenty going on in America to get riled up about.

These were the top publishers on Facebook in June 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in June 2019 appeared first on NewsWhip. Digital Journalism