January, 2022

Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363

What You Should Actually Care About in “ESG” In 2022 | Business Wire Blog

Business Wire

2021 was yet another banner year for environmental, social, and governance (ESG) investing. Almost every day another ESG fund launch or sustainable investing hire was splashed across the wires, to say nothing of the myriad newsletters cropping up at every media outlet, dedicated to ESG news.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The metric you need in 2022 PR KPIs (that will probably increase your budget)

The Resolution Blog

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022.

Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.

Data 195

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

New Year’s Resolutions For PR Teams

ImPRessions - Crenshaw Communications

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that?

More Trending

Ignoring Criticism and a Damaging Reputation

Ronn Torossian

SeaWorld found itself involved in a big crisis management mistake made by the Orlando Business Journal. This occurred after the outlet reported that one of its polls was being tampered with by the theme park chain.

Traditional IPO and SPAC Communications: Considerations for Companies Going Public | Business Wire Blog

Business Wire

2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

For the future of the PR industry, ethics provides the clearest map

PR Daily

The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry. Everyone wants to know what’s next. When will the pandemic be over?

Ethics 161

Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A PR Storm Brews For Edelman

ImPRessions - Crenshaw Communications

The PR industry has spent decades proving that PR really works. We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment.

6 tips for preparing your digital marketing strategy for 2022

Agility PR Solutions

The new year is off and running. You know what that means: it’s time for businesses to develop a new (and hopefully better) annual plan. As always, preparation will get you halfway there. So don’t waste any time—start preparing your digital marketing strategy for 2022 as soon as possible.

Paid and Organic Search Benefits

Ronn Torossian

Many companies get tempted to stop their paid campaigns when their organic rankings are doing well and improving website traffic.

From 60 Years of Innovation to Writing and Editing a Release to Working with Global Reporters to Trade Show Pitching Tips: Business Wire’s Most Popular Blogs of Q4 2021 | Business Wire Blog

Business Wire

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers. investor relations public relations media relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 ways the pandemic has changed media relations forever

PR Daily

For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.

Building The Perfect Pitch and Nurturing Your Media Relationships

Onclusive

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

Writing For Journalism And Writing For PR: How They Differ

ImPRessions - Crenshaw Communications

Fun fact about me: before getting into PR , I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle.

You Are Not Your Target Audience [False Consensus Effect]

Sword and the Script

Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE.

B2B 153

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

The new brand voice of Victoria’s Secret

Ronn Torossian

Benefits of Rebranding Rebranding helps to reshape how a company and its products are perceived. With rebranding, the right customers are more likely to buy a product or a service.

Brand 195

10 global PR trends to look out for in 2022

Agility PR Solutions

As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR professionals.

Trends 151

How communicators can help break the ‘cycle of distrust’

PR Daily

Here are three steps to build credibility among record-high levels of doubt in institutions. If your audience doesn’t trust you, then nothing you sell, publish or share will really matter.

Symphony Technology Group Acquires Onclusive

Onclusive

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo.

Groups 195

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

10 Phrases To Delete From Your PR Vocabulary

ImPRessions - Crenshaw Communications

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.

Course 156

How to Give a Great Media Interview

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You got the YES! Now how do you give a great interview? Most importantly is to be prepared.

Less is More in Content Marketing

Ronn Torossian

Content marketing is an ever-changing industry that’s not likely going to be slowing down anytime soon, which is why companies are constantly adapting to the industry’s constant disruptions.

8 types of visuals your content marketing strategy needs in 2022 and beyond

Agility PR Solutions

Content marketing is one of the most successful strategies to boost organic traffic, conversions, and sales. But to be effective in 2022, it needs to stand out from the crowd. Especially if you’re after a high ROI and low production costs.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Why executive positioning on social media should be a top priority in 2022

PR Daily

Here are four tips on how to improve your C-suite’s presence on social channels. We all know our favorite brands and businesses — what they offer, what they stand for and how they project themselves to the world. But do we know the man or woman leading that company? In some cases, no.

These were the top publishers on Facebook in December 2021

NewsWhip

Closing out the year, we saw a few changes in our monthly publisher rankings, with a slight difference in those among the most engaged publishers on Facebook in December 2021. As always, we used our API and NewsWhip Spike to gather these rankings, which you can read about on our developer hub.

Crenshaw Communications Reports Record Growth for 2021

ImPRessions - Crenshaw Communications

Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth.

Report 156