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In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. MORE
Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. MORE
What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change. MORE
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands. MORE
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed. MORE
You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited? MORE
If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone. MORE
It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages. MORE
Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media. education public relations MORE
There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges. MORE
I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus” is its new name, COVID-19. MORE
What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts. MORE
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. MORE
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. MORE
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. MORE
Photo by Andrea Piacquadio. For many of us in public relations , the idea of working from home may sound like an ideal situation — until it’s not. If you normally report into an office, the occasional WFH day can be special. MORE
In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations MORE
Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry? MORE
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. MORE
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices MORE
“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. MORE
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. MORE
In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity. MORE
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing MORE
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. MORE
COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ? MORE
As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. MORE
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. MORE
We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. MORE
Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. MORE
Business Wire
MARCH 12, 2020
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing
PR Expanded
MARCH 9, 2020
Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry?
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Onclusive
MARCH 11, 2020
In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.
Ronn Torossian
MARCH 30, 2020
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Flack's Revenge
MARCH 30, 2020
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Business Wire
MARCH 17, 2020
Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too.
PR Expanded
MARCH 13, 2020
We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.
Onclusive
MARCH 17, 2020
Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.
Ronn Torossian
MARCH 29, 2020
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Cision
MARCH 17, 2020
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices
B2B PR Sense
MARCH 17, 2020
COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?
Business Wire
MARCH 23, 2020
There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges.
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Onclusive
MARCH 23, 2020
If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach.
Ronn Torossian
MARCH 27, 2020
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.
PR Expanded
MARCH 24, 2020
As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.
B2B PR Sense
MARCH 8, 2020
What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts.
Business Wire
MARCH 30, 2020
You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?
ImPRessions - Crenshaw Communications
MARCH 3, 2020
“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.
Onclusive
MARCH 11, 2020
I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus” is its new name, COVID-19.
Ronn Torossian
MARCH 9, 2020
In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity.
The Resolution Blog
MARCH 27, 2020
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.
Cision
MARCH 27, 2020
For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy. Best Practices
Business Wire
MARCH 2, 2020
Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media. education public relations
ImPRessions - Crenshaw Communications
MARCH 18, 2020
Photo by Andrea Piacquadio. For many of us in public relations , the idea of working from home may sound like an ideal situation — until it’s not. If you normally report into an office, the occasional WFH day can be special.
B2B PR Sense
MARCH 24, 2020
What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.
Ronn Torossian
MARCH 23, 2020
With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands.
The Resolution Blog
MARCH 16, 2020
If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone.
Cision
MARCH 24, 2020
In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event. Best Practices
Business Wire
MARCH 13, 2020
In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations
ImPRessions - Crenshaw Communications
MARCH 12, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.
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