March, 2020

Black History Month Webinar Reveals Digital Marketing Best Practices in 2020

Business Wire

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing

On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

PR Expanded

Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry?

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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

A Guide to Narrative Driven PR

Ronn Torossian

Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.

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Top Tips to Successfully Work From Home While Parenting During COVID-19 | Business Wire

Business Wire

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too.

Three Tips for Communicating in Uncertain Times

PR Expanded

We are in uncertain times. Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more.

What is Media Mix Modeling – And Why Should You Care?

Onclusive

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever.

Digital PR Metrics That Determine Campaign Success

Ronn Torossian

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Best Practices for Brand Communications in Times of Uncertainty

Cision

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

10 PR Tricks to Increase News Release Visibility

Business Wire

There’s no doubt that the communications landscape is inundated – more so today with messages about Covid-19 and maintaining business continuity with remote workforces. There’s also no doubt that the public relations profession is uniquely suited to rise to these challenges.

Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Mix Modeling – A Fresh Approach

Onclusive

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach.

Public Relations Strategy to Boost Art Marketing

Ronn Torossian

In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.

Giving, FEELing & Communicating in Uncertain Times

PR Expanded

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts.

Five Data Points Busy PR Pros Should Be Watching | Business Wire Blog

Business Wire

You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?

Supercharge Your B2B PR With Newsjacking

ImPRessions - Crenshaw Communications

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage.

B2B 181

Word! How Fast Coronavirus Spread

Onclusive

I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus” is its new name, COVID-19.

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Role of PR in Crisis Management

Ronn Torossian

In today’s social-media-powered communication, brands constantly face challenges associated with negative publicity.

Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

The Resolution Blog

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.

COVID-19 Comms: Lead with Empathy

Cision

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy. Best Practices

How To 197

How to Write a Great Feature Release that Reporters and Audiences Want to Read

Business Wire

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media. education public relations

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How To Be Productive Working From Home

ImPRessions - Crenshaw Communications

Photo by Andrea Piacquadio. For many of us in public relations , the idea of working from home may sound like an ideal situation — until it’s not. If you normally report into an office, the occasional WFH day can be special.

How To 170

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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Experiential Marketing: What Are the Pros and Cons?

Ronn Torossian

With experiential marketing, brands hold events to allow consumers to interact with their products and services. The strategy is also known as engagement marketing. Companies employing this strategy try to help customers connect with their brands.

Attribution in a PR Context – What All the Confusing Terms Mean

The Resolution Blog

If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone.

Do’s and Don’ts on Webinars with Falcon.io

Cision

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event. Best Practices

How To 197

The 2020 Crisis Communications Resource List | Business Wire

Business Wire

In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations

PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.