November, 2017

Guest Post: 4 #PR Trends to Look Out for in 2018

PR Expanded

A Guest Post by Emma Ingram, Student, American University. The year 2017 has been quite a year for the PR industry. Not only did we witness numerous crises and campaigns, but also several new trends emerged.

House of Cards Creates a Catch-22 for Netflix

Ron Torossian

At present, previous seasons of the Netflix megahit House of Cards, are still available for fans to stream. However, that may soon change.

Trending Sources

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

The concept of “fake news” is anything but novel. In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines.

RESEARCH: What types of content are Australian marketers using?

PR Warrior

Australian businesses and organisations use on average 5-6 different types of content for content marketing purposes, according to new research produced by the Content Marketing Institute, in conjunction with the Association for Data-driven Marketing and Advertising (ADMA).

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Uber Struggling to Maintain Success in US Market

Ron Torossian

Ride-sharing brand, Uber, appears resigned to continue to lose money in its home market, the United States. The losses have less to do with the string of PR crises that have plagued the company over the past few years, and more to do with stiff completion from major rival, Lyft.

[INFOGRAPHIC] How to Optimize Your Content for Search, in 12 Steps

Cision

SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news. Google has made a lot of changes , especially in the last year.

Influencer Marketing: Long-Term Relationships

5W PR

By: Elizabeth, Social Media Manager. I have a confession. I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing.

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Your Media Contacts Database: How to Keep It Organized Without Going Crazy

Prowly

After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Is organic social media engagement making a big comeback?

Communications Conversations

An interesting post titled “No, Organic Content Isn’t Dead. It Just Has a New Purpose” on LinkedIn got me thinking recently. We’ve heard so much recently about organic social being completely dead, with huge drops in organic engagement.

What PR Professionals Can Learn from Being Reporters First

Barokas

Before I discovered PR, I was dead set on becoming a fashion journalist. Until I took my first college course on it, I didn’t even know what PR was.

Use data-driven PR to boost authority—and media mentions

PR Daily

Journalists have embraced data journalism. The fondness for stories backed by thorough research offers PR teams juicy opportunities. Communicators can land media placements by crafting stories based on data and by producing evidence-based copy that journalists crave.

Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts?

Cision

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Beautiful blogging: 5 ways to build a more engaging blog

Axia PR

Use creative content to reach your audience. With search engines placing more emphasis on valuable content, a once-static website can now become a more dynamic calling card for any company.

Prakky’s pick: Top sources of Australian media news

Prakkypedia

I recently wrote about the importance of having a good media distribution list and the importance of keeping up with changes in the media industry. I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media.

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Brands, Bad PR And Ad Boycotts: Who Wins?

ImPRessions - Crenshaw Communications

Today’s divided political climate has affected PR strategy for many companies and brands, including those who like to stay far away from partisan issues.

Google News: a new way to spread the story

Presspage

When the Global Financial Crisis occurred in 2008, traditional news media was hit hard. As thousands of journalists lost their jobs, they left a big vacuum in the field of content publishing. Around the same time, Web 2.0

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Your impressive campaign metrics could earn you PR gold

PR Daily

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Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Survey reveals some interesting insights into the business of blogging today

PR Warrior

Andy Crestodina (pictured) is co-founder of Orbit Media Studios. For four years now, he has conducted an annual worldwide survey of bloggers.

How To Reach Top-Tier Influencers on PR Budgets

Shift Communications

An astonishing amount of mindshare has been devoted to influencer marketing this year. Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Leveraging Great PR Results

ImPRessions - Crenshaw Communications

When hard-won earned media results of an excellent public relations campaign begin to show up, it’s not time to stop. That’s when the real work begins. A story’s initial appearance should be just the beginning of a productive placement life cycle.

How Cision® Impact Measures Earned Media

Beyond PR

The measurement of earned media needs a change. Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up.

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After 35 Years, the McRib Remains a Cultural Icon for McDonald’s

Ron Torossian

There’s no doubt the Big Mac is the most iconic menu item on the Golden Arches menu board, but if there’s a close second, especially among the legions of fans who can’t wait for it to appear each year, it’s the saucy McRib. Whats in a McRib? For many years, the running joke was that people didn’t know what was in it. They just thought it was delicious. That “it’s a delicious mystery” narrative became so popular – it even got The Simpsons treatment … READ MORE ».

Five Easy SEO Tricks to Improve Your Next Press Release

Cision

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

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The success of your press event depends on the details

PR Daily

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Foodbank fundraisers: #FoodbankAdvent and Boxing Day swim

Stephen Waddington

I’m raising awareness and funds for food banks in the run up to Christmas. I’d love your support. Even better join in. The story of the rise of foodbanks in the UK was told in Ken Loach and Paul Laverty’s film I, Daniel Blake. It’s a powerful comment on modern Britain.

If someone were researching you online, what would they find?

Communications Conversations

Over the course of any given year, I meet a lot of people. It’s the nature of my business. Essentially, in many ways, I get paid to know a lot of people. It’s good for business. It’s good for this blog. It’s good for the podcast. And it’s good for the events I help run.

Your Inbound PR Methodology & Tool Stack

Prowly

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound. The post Your Inbound PR Methodology & Tool Stack appeared first on Prowly Magazine. Trends inbound PR PR strategy trends

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Five Easy SEO Tricks to Improve Your Next Press Release

Beyond PR

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.