April, 2021

The truth about news site traffic

The Resolution Blog

Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures.

Leading by Giving the Third Degree

Ronn Torossian

The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.

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The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19.

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PR, Clubhouse, And The Coming Social Audio Wave

ImPRessions - Crenshaw Communications

People in PR and media circles have been excited about Clubhouse for at least six months. In part that’s because it represents something new – an audio-only platform for real-time conversations for groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Crisis Communications: Preparation and Management Essentials

Onclusive

Crisis communications situations require multi-channel rapid response and research so that you can address the circumstance thoughtfully. In times of crisis, response strategy and multi-level approvals can be overwhelming.

More Trending

6 tips for integrating PR and sales to increase ROI

PR Daily

Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider. With the one-year anniversary of the COVID-19 pandemic behind us, many things have changed forever.

Crisis PR: Step-by-Step Guide to Navigating a Public Relations Crisis

Ronn Torossian

Every business should be prepared for the inevitability of a communications crisis, which can come from any number of events – from a negative review to a failed event, even a natural disaster.

Crisis 195

From 2021 PR Trends to Diversity in Hiring to International PR: Business Wire’s 10 Most Sought-After Blog Posts (Q1 2021) | Business Wire Blog

Business Wire

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here. public relations

Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Accusations of sexism dominated the top March Madness stories in 2021

NewsWhip

The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament.

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More Podcasts for PR Pros (Recommended by PR Pros)

Cision

Add these to your playlist right now. US Blog

6 wordings that are red flags to potential candidates in new hire postings

PR Daily

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

Hotels 150

Gear Up for Gen Z

Ronn Torossian

Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

PR storytelling: More than ever, home is what you make of it

Agility PR Solutions

The home is a blank canvas, filled with possibilities when it comes to making enhancements, updating design and adding new technology. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out.

How To Onboard New Team Members – Virtually

ImPRessions - Crenshaw Communications

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour.

How To 179

One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic.

SEO 104

UK Media Moves including Reach, JPIMedia, Newsweek and more

Cision

Richard Blackledge has joined Reach as Digital Publishing Editor; Mark Thompson is now Editor of JPIMedia Online; Rebecca Flood joins Newsweek from Fabulous. Media Blog

Media 156

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

How to use TikTok in your content strategy and prove ROI

PR Daily

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.

These were the top publishers on Facebook in March 2021

NewsWhip

As we head out of the first quarter of 2021, we looked back at the top publishers of March on Facebook to see which of them received the most engagement. As usual, we used our API to gather these rankings, which you can read about on our developer hub.

5 PR tips to successfully pitch your small business to the media

Agility PR Solutions

After developing quality products and services, one of the best ways to help your small business grow is to seek out media attention. A story in the right publication may help put your company in the spotlight so that many people decide to check it out for themselves.

Crenshaw Nominated for 2021 SABRE Awards North America

ImPRessions - Crenshaw Communications

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. .

Characterising a COVID-19 PRstack

Stephen Waddington

A new project aims to characterise a COVID-19 PRstack. Communications and public relations teams have moved to virtual working during COVID-19. As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc.

7 Environmental News Sites to Inspire You on Earth Day

Cision

As we approach #EarthDay2021 (and beyond), we're recognizing several outstanding environmental new sites. Media Blog

How to establish trust with clients and build lasting relationships

PR Daily

A PR pro shares insights on the tactics that bolster these crucial connections for agency-side pros, and how to develop long-term affinity for one another.

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Domain Authority, Trust, and Thought Leadership

The Proactive Report

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago.

6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. The platform offers an excellent way to expand your PR network, make connections, and pitch stories. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy.

Twitter analytics tools to set up a marketing strategy

Awario

Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting

We Are Not Invisible

PRSay

On March 16, eight innocent lives were taken in violent shootings in Atlanta. On March 29, many saw a 65-year-old Filipina American woman be brutally assaulted as onlookers stood by and did nothing.

April Event Calendar for Journalists and Bloggers

Cision

As we head into the second quarter, check out these upcoming events for journalists and bloggers. Media Blog

Conquer the “statistic scaries” and optimize data-driven storytelling

PR Daily

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset.