March, 2023

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Crenshaw Communications CEO Joins Communications Firm Leaders in New Delhi

ImPRessions - Crenshaw Communications

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Takeaways from the State of Black Media Webinar with Black PR Wire | Business Wire Blog

Business Wire

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 304
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PR Resolution Meets: Margo Neely

The Resolution Blog

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters.

Meeting 296
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My Crazy Ex-chat Friend

Flack's Revenge

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying).

Blogging 348
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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PR Tips: Best Practices for Handling Untrue Rumors

Ronn Torossian

In today’s fast-paced digital world, news and information travel at an unprecedented speed. While this can be a good thing for companies looking to get the message out to the masses, it can also be a double-edged sword. Misinformation and fake rumors can spread just as quickly.

Travel 195

More Trending

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PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder!

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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

Gender equ ity and workplace transparency are two ever important topics. In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation.

Internal 195
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17 mistakes to avoid when using SEO to rank your website

Agility PR Solutions

After creating a website for your business, there is so much you need to do to make it ready for customers. And after everything is ready, you need to ensure that customers can see it, which means getting it SEO-optimized.

SEO 192
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PR – a Great Value in a Recession?

Flack's Revenge

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. He hosts CMO Huddles , a forum for B2B CMOs.

B2B 218
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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What to Do When an Old Crisis Resurfaces

Ronn Torossian

An old PR crisis can negatively affect a company’s reputation and profits. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting. It is crucial for companies to manage the situation to mitigate the damage to their brand.

Crisis 195
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Where Silicon Valley Bank’s PR went wrong

PR Daily

The bank failure involved some PR failures, too. Lisa Ann Pinkerton is founder and CEO of the award-winning Technica Communications , founder and chairwoman of the non-profit Women In Cleantech & Sustainability , co-host of The Earthlings Podcast.

Banking 201
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7 PR Tips For Announcing Bad News

ImPRessions - Crenshaw Communications

In public relations , the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels.

Employee 194
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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 162
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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How Silicon Valley Bank’s failure may have been ignited by botched PR

Agility PR Solutions

As the dust settles on the failure of Silicon Valley Bank (SVB), ground zero might turn out to be a one-two punch of mishandled communications. First, there was a newsletter well read by venture capitalists (VCs) that may have begun an erosion of confidence.

Banking 167
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How Music Grows Brands

The Resolution Blog

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

Brand 156
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OP-ED How can SAAS Brands Grow Their Online Presence?

Ronn Torossian

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence.

Brand 195
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Making visuals that get noticed on LinkedIn

PR Daily

Tips and tricks live from Ragan’s Social Media Conference. Storytelling is the heartbeat of every social strategy, according to Chaka Cumberbatch, U.S. social lead for Google Pixel. “It’s It’s how we learn from the past and how we ground ourselves in the present.

LinkedIn 200
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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Five Ways AI Is Transforming Ad Tech

ImPRessions - Crenshaw Communications

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life.

Data 177
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Five lessons from comms leaders on our digital world

NewsWhip

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 135
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9 tips for a great video interview

Agility PR Solutions

Many of our clients who accept an invitation to appear as a guest on a podcast are shocked when they learn that the interview included a video recording that was uploaded to YouTube.

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The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality

Garrett Public Relations

ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months.

Writing 140
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Communicating Your Brand Amongst Spring Cleaning

Ronn Torossian

Winter is nearing its end, signaling that it’s spring cleaning season. Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products.

Brand 195
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9 new social media features you need to know this week

PR Daily

Including updates from Meta, LinkedIn, Twitter and Snap. Meta is having a particularly busy week, rolling out new features and quietly killing old ones. We’re currently seeing the demise of several social media trends that arose at the height of the pandemic — namely social audio and NFTs.

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Agency VP Honored with Top Women in Communications Award

ImPRessions - Crenshaw Communications

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards.

Agency 156
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Higher Ed's Big Gamble on Sports Betting

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For centuries, universities have been places where students study philosophy and sharpen professional skills.

Sports 110
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Personalization as a business growth strategy: All that PR pros need to know

Agility PR Solutions

Personalization has become an integral part of day-to-day communication between brands and customers. Where can you spot it? We receive emails starting with our name. We see relevant products on eCommerce websites. Netflix offers us films based on our past behavior.

Film 167
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Combining SEO and PR: 5 ways to optimize your website

Axia PR

When it comes to optimizing your website and getting higher rankings, combining SEO and PR tactics is a great approach. Let’s take a look at five ways you can combine both disciplines to achieve the best possible results. SEO online public relations web design & development

SEO 112
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Is AI right for you?

Ronn Torossian

Businesses are increasingly using artificial intelligence (AI) for various purposes, such as improving customer experience and optimizing operations. Not all firms need AI though, and it’s vital to assess if it is the right fit for a company before implementation.

Company 195