November, 2019

Earning Your Own Placement: How PR Professionals Can Champion Their Efforts to Earn a Seat at the Table

Business Wire

In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time.

Brand 195

 Marketable Skills Job Applicants Should Focus On

Ronn Torossian

The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.

Effectively Engage and Build Your Community Through Podcasting

PR Expanded

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon.

FedEx Response To Tax Story Is A PR Fail

ImPRessions - Crenshaw Communications

Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Personal Branding: What It Is and How to Do It Right

B2B PR Sense

Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.

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What PR Stands to Gain from Content Marketing

Business Wire

The public relations industry has always been a text-based business. education public relations marketing

Is Influencer Marketing In Trouble? How Murky Waters Could Signal Trouble Ahead

Ronn Torossian

Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it.

2019 Global Comms Report: The Path to Progress

Cision

For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found. Best Practices

Report 156

7 Common PR Mistakes Startups Make

ImPRessions - Crenshaw Communications

Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.

Agency 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

Google 156

A Crisis Ready World Is All Of Our Responsibility — Let’s Discuss The Individual Steps Towards Achieving This.

Melissa Agnes

Crisis 130

Need to Increase Earned Media? Change When You Send Your News Release

Business Wire

Ever wonder when the best time is to send a press release? public relations measurement & analytics

In the Name of Purpose: What Core Purpose Drives a Business?

Ronn Torossian

The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018.

Looking for Retail Industry News? We’re Sold on These 8 Sites.

Cision

As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news. Media Blog

Retail 156

PR Tips On Being A Quotable Media Resource

ImPRessions - Crenshaw Communications

Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success? Understand the opportunity. All media opportunities aren’t alike.

4 reasons why even small businesses need PR

Agility PR Solutions

Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for.

How Global Results Communications’ Valerie Christopherson stays connected

PR Daily

When you run a global organization, you have to make communication a priority. Here’s how one CEO makes sure everyone gets and stays on the same page. For one PR pro, waking up at 5 a.m. is a regular occurrence.

Who were the top publishers on Facebook in October 2019?

NewsWhip

Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. .

Digital Marketing Success Takes Time: Tracking Progress for the Long Haul

Ronn Torossian

As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers.

The Communicator's Funnel: Updated for 2020 and Beyond

Cision

The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. Best Practices

Data 156

6 Christmas Comms Ideas

Prakkypedia

Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready?

7 steps to a modern PR plan that works with marketing strategy

Agility PR Solutions

Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular.

4 tactics for courting international journalists

PR Daily

In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips. PR across most sectors has spilled over from domestic to international.

Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example.

Lawyering up on Data Protection and Cybersecurity

The Stalwart Blog

An interview with Lily Li, Principal of Metaverse Law. . Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management.

Data 78

How Companies can Improve Veteran Relations, from a Veteran

Cision

Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran. Cision

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness.

Viral 78

New Finn report unveils key factors that influence B2B purchasing decision makers

Agility PR Solutions

New research from comms giant FINN Partners offers a comprehensive analysis of the factors that inform B2B product procurement personnel, providing deep insights into the factors influencing business-to-business purchase decisions, based on a survey of nearly 800 business professionals in key U.S.,

B2B 78

Who are the comms industry’s top communications professionals?

PR Daily

Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline. The post Who are the comms industry’s top communications professionals? appeared first on PR Daily.

Fjord Product Announcement: Capturing More Content

Meltwater - PR

This blog post is part two of “Fjord Product Announcement” blog series. What is Fjord?The The Fjord release of MI is powered by a global content database across news and social media,… Read More >>>.

Marketing Minute #8: Networking, even for introverts

Maine PR Maven

When you go to a networking event, think about shining the light on other people, not yourself. The post Marketing Minute #8: Networking, even for introverts appeared first on | The PR Maven. Building Relationships Personal Branding

How Non-Profit Organizations Can Improve Their PR Efforts

Cision

Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices