January, 2019

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.

The Future of Media: Key Trends for 2019 and Beyond

Business Wire

education events

Trends 270

Winning Strategies for Social Media PR

Ronn Torossian

Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership.

Agency 223

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.

More Trending

On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

PR Expanded

Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.

How to Social in 2019: Experts Share their Views

Flack's Revenge

Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.

How To 190

Six PR tactics to stay ahead of the competition

Ronn Torossian

Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration.

5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable.

Media 199

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: Why social media marketing is essential

PR Daily

If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights. If social media isn’t a core part of your strategy, you’ll be left to play catch up.

PR Tactics: How to Crush It with Voice Search

B2B PR Sense

Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise.

How To 156

An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.

4 easy steps to energize your PR in the new year

Agility PR Solutions

In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing.

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3 Steps to Perpetually Positive Public Relations

Ronn Torossian

When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios.

10 Reasons Your PR Might Be Failing

ImPRessions - Crenshaw Communications

The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance.

SEO 198

What influencer marketing will look like in 2019

PR Daily

Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy.

The British army’s campaign to attract ‘snowflake millennials’ is genius

Mark My Words

The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army.

Survey 131

Top Marketing Trends for 2019

Critical Mention

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year.

Trends 131

2019 lesson plans—what these three PR crises taught us last year

Agility PR Solutions

A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public.

How to Apply Reciprocity to 10x Your Content Marketing Results

Buzzstream

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).

Big News!: Becoming an Adobe Education Leader

Karen Freberg

With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. New year’s resolutions (still working on some of mine for the new year!),

10 books every leader should read in 2019

PR Daily

Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse. President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.”.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.

7 Ways to Create a Unique PR Strategy

Critical Mention

A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think.

2019 predictions and top 10 communications tips from Worldcom PR Group

Agility PR Solutions

The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local.

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#MediaMonday – Zahid Arab

HMA Public Relations

Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday

What You Should be Measuring and How Digital PR can Help

TrendKite

The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand.

Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.

7 Perspectives on Confessions from an Anonymous PR Person

Sword and the Script

The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry.

How to Build Effective Backlinks Using Images

Critical Mention

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.

Consumers are looking for authenticity—here’s how to get it

Agility PR Solutions

Globalism and the internet mean that nowadays consumers can buy from companies around the world, which means you can establish yourself in a niche and become a huge global hit without expanding operations and opening up new satellite offices in different countries.

#MediaMonday – Kelsey Myers

HMA Public Relations

Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great.