September, 2017

5 Ways to Reimagine the Press Release

Cision

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. But there are lots of reasons your company wants to get its story out.

PR Tips On Being Quoted In The Media

ImPRessions - Crenshaw Communications

As public relations professionals know, there are many different types of media interviews. Some are features based on in-depth contact with company representatives. Others involve a chance to comment about a breaking news story or issue. In the latter case, we sometimes experience disappointment.

Trending Sources

Will Your Crisis Plan be Ready When it Matters?

Ron Torossian

Do you have a crisis PR plan in place? Is your plan ready to get ahead of the bad news, grab the headlines and regain control of the message? Maybe you do … but here’s the most important question: “When was the last time you updated it?”.

A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing

Prowly

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way.

Local 50

Driverless Cars: Friend or Foe?

HMA Public Relations

Maddie is a big fan of driverless cars and she took her first spin in one last week. But many other remain skeptical of this new technology. Click below for more]. The post Driverless Cars: Friend or Foe? appeared first on HMA Public Relations.

Why CEOs Should Invest in PR Attribution and PR Measurement

AirPR

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Prepare Your Business for Disaster

Solo PR Pro

Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency. According to FEMA, “Roughly 40-60 percent of small businesses never reopen their doors following a disaster.”

How to Plan for the Success of Your Earned Media Strategy

Cision

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales.

Top Must-Read Books For PR Professionals

ImPRessions - Crenshaw Communications

One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page!

Your Brand is Not the Hero…Your Customer is the Hero

Sword and the Script

A young boy imagines himself Darth Vader and moves through his home attempting to use “The Force” on various objects – an exercise bike, a doll, and a dog, for example. All of his attempts are unsuccessful until he tries his powers on his father’s car parked in the driveway.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Trends in Social: Authenticity

5W PR

By: Kaia, Social Media Manager. Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation.

4 guidelines for nonprofit communications

PR Daily

When it comes to communications, normally generous nonprofits can be downright stingy. Whether because of shoestring budgets, lack of investment or strategic prioritization, charities tend to treat communications as a back-burner issue.

How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

While we would love to say our platform empowered OhioHealth to achieve such numbers, the real secret lies in the way their team restructured their PR workflow and the subsequent editorial philosophy they adopted for their newsroom.

Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

6 Ways to Encourage Innovative Thinking and Drive Organizational Success

PRSay

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992.

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy.

eBook 18

Starbucks Pumpkin Spice Latte launch: Creative social win or PR mess?

Communications Conversations

Tuesday was essentially a national holiday for many who worship at the table the coffee bean. Of course, it was National PSL Day. In layman’s terms, National Pumpkin Spice Latte Day. It was the day Starbucks officially launched its signature drink (one of them, at least) to the world.

Why PR graduates should consider careers in the tech industry

PR Daily

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators. You might think tech PR is too hard for someone without an engineering degree.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Emergency communications in the era of social media

Presspage

Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date.

Radio 22

How Journalists Say PR Can Fight Fake News

Cision

Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.

The Four Dot Ellipsis Mystery

Doktor Spinn

Here’s a source of many sleepless nights: Some time ago, I noticed a strange four dot ellipsis in the opening sequence of Star Wars: The Force Awakens: Wait, but why are there four dots? Then, at the end of the opening crawl, we see a four dot ellipsis yet again: Okay?

Three ways to optimise your PR results

PR in High Definition

“Huzzah!” Shouted the PR executive. “We’ve We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Excellent news! Now what?” Replied the technology company. Now what indeed. Insights have been collected, the campaign has been planned and you’ve delivered the coverage. The next piece of the puzzle is optimisation.

What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

There’s exhilaration every time a public relations firm enters into an agreement with a new engagement. And we’ve written about what agencies need from their client partners in order to be successful.

6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).

Infographic: Why content marketing is a must for your small business

PR Daily

If you could conjure something to buoy your business, would you? Content marketing is a potentially powerful tool—especially for small businesses without robust advertising budgets.

Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.

#measurePR Recap (August 2017): How Measurement Affects Strategy Development

Waxing UnLyrical

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy.