INDUSTRY INSIGHTS YOUR PEERS ARE READING
New research from comms giant FINN Partners offers a comprehensive analysis of the factors that inform B2B product procurement personnel, providing deep insights into the factors influencing business-to-business purchase decisions, based on a survey of nearly 800 business professionals in key U.S., MORE
The public relations industry has always been a text-based business. education public relations marketing MORE
As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers. MORE
Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular. MORE
Ever wonder when the best time is to send a press release? public relations measurement & analytics MORE
The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018. MORE
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio. MORE
Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness. MORE
Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept. MORE
SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank. MORE
Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. . MORE
Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success? Understand the opportunity. All media opportunities aren’t alike. MORE
In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time. MORE
Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran. Cision MORE
When you go to a networking event, think about shining the light on other people, not yourself. The post Marketing Minute #8: Networking, even for introverts appeared first on | The PR Maven. Building Relationships Personal Branding MORE
Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch. MORE
Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready? MORE
Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it. MORE
Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices MORE
A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. MORE
Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. MORE
In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips. PR across most sectors has spilled over from domestic to international. MORE
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table. MORE
When you run a global organization, you have to make communication a priority. Here’s how one CEO makes sure everyone gets and stays on the same page. For one PR pro, waking up at 5 a.m. is a regular occurrence. MORE
An interview with Lily Li, Principal of Metaverse Law. . Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. MORE
Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline. The post Who are the comms industry’s top communications professionals? appeared first on PR Daily. MORE
This blog post is part two of “Fjord Product Announcement” blog series. What is Fjord?The The Fjord release of MI is powered by a global content database across news and social media,… Read More >>>. MORE
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for. MORE
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. Best Practices MORE
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. MORE
Business Wire
NOVEMBER 18, 2019
In 2019, public relations teams are more than just brand messengers and firefighters. We know our audiences better than most, we’ve been crafting brand narratives for decades and we can navigate a complex media landscape to get our message in the right hands at the right time.
Ronn Torossian
NOVEMBER 18, 2019
The job market is competitive, and one big difference between the modern workplace and that of decades past is that the competition now comes on both sides of the hiring table.
PR Expanded
NOVEMBER 11, 2019
A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon.
ImPRessions - Crenshaw Communications
NOVEMBER 18, 2019
Image by jasonsisk licensed under CC BY-NC-SA 2.0. FedEx CEO Fred Smith’s overheated response to a New York Times story about its tax bill – or lack of it – offers a PR master class in how not to react to an investigative piece. The NYT story packs a punch.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
B2B PR Sense
NOVEMBER 13, 2019
Personal branding puts you in front of your brand instead of behind it. It's not about dressing you up and giving you a script. It is about taking you -- the person you really are -- and showing your audience what you're all about. A personal brand is a relatively new concept.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Business Wire
NOVEMBER 4, 2019
The public relations industry has always been a text-based business. education public relations marketing
Ronn Torossian
NOVEMBER 14, 2019
Influencer marketing, as perennially popular as it has been, has always been a bit of a mystery. Yes, the tactic obviously works well or so many brands would not employ it.
Cision
NOVEMBER 20, 2019
For the third straight year, Cision partnered with PRWeek to survey more than 500 senior-level PR and marketing professionals in seven countries. Here's what we found. Best Practices
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
The Resolution Blog
NOVEMBER 8, 2019
SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.
Melissa Agnes
NOVEMBER 10, 2019
Business Wire
NOVEMBER 1, 2019
Ever wonder when the best time is to send a press release? public relations measurement & analytics
Ronn Torossian
NOVEMBER 11, 2019
The term “brand purpose” was designated by the Association of National Advertisers as the Marketing Word of the Year in 2018.
Cision
NOVEMBER 14, 2019
As the holiday shopping season ramps up, we’re recognizing some of the top sites for retail industry news. Media Blog
ImPRessions - Crenshaw Communications
NOVEMBER 14, 2019
Photo by CoWomen from Pexels. To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances of success? Understand the opportunity. All media opportunities aren’t alike.
Agility PR Solutions
NOVEMBER 21, 2019
Lots of people make the mistake of assuming that public relations is something that only celebrities and big businesses need to concern themselves with. However, public relations is a service that all small businesses should consider their need for.
PR Daily
NOVEMBER 21, 2019
When you run a global organization, you have to make communication a priority. Here’s how one CEO makes sure everyone gets and stays on the same page. For one PR pro, waking up at 5 a.m. is a regular occurrence.
NewsWhip
NOVEMBER 20, 2019
Who were the top publishers on Facebook in October 2019? What content drove the most engagement? We looked at the data to find out. We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. .
Ronn Torossian
NOVEMBER 4, 2019
As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers.
Cision
NOVEMBER 14, 2019
The Communicator's Funnel is a framework that helps PR pros prove the value of their work with real data. Best Practices
Prakkypedia
NOVEMBER 19, 2019
Only 35 days until Christmas, one of my favourite days of the year! In corporate communications land, are you ready?
Agility PR Solutions
NOVEMBER 21, 2019
Unless you’ve been living under a rock for quite some time, you must’ve noticed that PR has gone well beyond simple press release writing. We live in the digital world where PR overlaps with other channels of communication, content marketing in particular.
PR Daily
NOVEMBER 21, 2019
In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips. PR across most sectors has spilled over from domestic to international.
Sword and the Script
NOVEMBER 19, 2019
Can a good story create value for a brand? It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The reputation the network services and solutions provider Earthlink gained for customer service is a prime example.
The Stalwart Blog
NOVEMBER 18, 2019
An interview with Lily Li, Principal of Metaverse Law. . Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management.
Cision
NOVEMBER 11, 2019
Businesses have to make a conscious effort to include veterans in their diversity initiatives. Here are five tips on how to do just that, from a veteran. Cision
Critical Mention
NOVEMBER 18, 2019
Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Share Tweet Share. Boost your Brand Awareness.
Agility PR Solutions
NOVEMBER 21, 2019
New research from comms giant FINN Partners offers a comprehensive analysis of the factors that inform B2B product procurement personnel, providing deep insights into the factors influencing business-to-business purchase decisions, based on a survey of nearly 800 business professionals in key U.S.,
PR Daily
NOVEMBER 21, 2019
Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline. The post Who are the comms industry’s top communications professionals? appeared first on PR Daily.
Meltwater - PR
NOVEMBER 17, 2019
This blog post is part two of “Fjord Product Announcement” blog series. What is Fjord?The The Fjord release of MI is powered by a global content database across news and social media,… Read More >>>.
Maine PR Maven
NOVEMBER 15, 2019
When you go to a networking event, think about shining the light on other people, not yourself. The post Marketing Minute #8: Networking, even for introverts appeared first on | The PR Maven. Building Relationships Personal Branding
Cision
NOVEMBER 6, 2019
Five non-profit organizations give us concrete and clever tips on how to tackle their communications strategies by making the best use of their monitoring and measurement tools. Best Practices
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