September, 2021

5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity.

Hispanic Heritage Month: What the U.S. Census Report Confirms About the Latinx Population and What it Means to Today’s Communicators

Business Wire

Hispanic Heritage Month takes place every year ( September 15-October 15 ) to celebrate and honor Hispanic Americans. This year, the 2020 U.S. Census Report was released, revealing tremendous growth and change in the Hispanic population, plus a confirmation that the country is becoming more diverse.

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Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more.

Onclusive Launches Social Listening and Verified Media Database


I am excited to announce that today we have released several powerful new capabilities in the Onclusive platform.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Media Moves at The New Republic & Wired, New Top Editors at Chicago Tribune, Allure


Timothy Noah, Daniel Strauss join TNR, Maryn McKenna now at Wired, and more. Media Blog

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More Trending

How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry.

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Strategy is the Best Policy: Building a Successful Government Relations Program | Business Wire Blog

Business Wire

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization.

Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

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Metrics that matter to optimize your content strategy


Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

No, PR’s Not Dead Yet. Doing Just Fine Thanks! But Try Again Next Year

Flack's Revenge

Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc.

5 tips for being a brilliant brand journalist

PR Daily

Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help. The goal of brand journalism is to build awareness of your company by reporting stories focused on your audience, not the company. To get there, communications professionals should act like reporters.

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Freelancing 101: A Guide to Getting Started


If you've recently lost your journalism job or are looking for a way to shift into freelancing, here's a quick-start guide to becoming a freelance writer. Media Blog

How to Optimize Your Corporate Video for YouTube


YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Diversity and Inclusion in PR

Ronn Torossian

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.

Implementing a comprehensive content distribution plan


In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences.

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3 effective content marketing shifts to make in the post-pandemic world

Agility PR Solutions

The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives.

Dating apps Bumble and Match offer relief to employees affected by Texas abortion law

PR Daily

The Supreme Court declined to block the state law that prohibits abortions after six weeks of pregnancy. Dating app companies that are led by women have become some of the first companies to speak out against the new law in Texas, which seeks to restricts abortion access.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

UK Media Moves including City A.M., The Sun, Money Saving Expert and more


City A.M. print edition has returned; Hayley Richardson has started as Assistant Head of Features at The Sun; Chris Newlands appointed Head of News and Investigations at Money Saving Expert. Media Blog

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Good Stories

PR for Anyone

What makes good stories for the media? Good stories are those that are relevant and timely. Pitching things related to the time of year is vital in getting your pitch read, and then covered. Right now we are in September.

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The Crate Challenge: Is it Worth the Risk?

Ronn Torossian

The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they caused. But now there’s a new challenge sweeping the internet.

Maple and berry flavors are the rising stars of fall 2021


The food and beverage industry thrives on flavors. Salty, sweet, spicy— there are thousands of avenues to explore. We see specific flavors rule entire seasons, and for good reason.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Looking for real influence? Forget celebrity influencers, focus on real people

Agility PR Solutions

New social network science research says it time to shift our thinking about influence At Engagement Labs, we have long believed in the power of everyday influencers to drive business results. And now there is new, independent scientific evidence that supports our view.

The skills communicators must master for future success

PR Daily

Stagwell’s Ray Day and Ragan Consulting Group’s Kristin Graham share what tools will separate high achievers from their peers. Which skills should future PR and communications pros prioritize and master?

5 Reasons the Press Release Still Matters


With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Comms Best Practices


PR for Anyone

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Product Marketing Strategies for Success

Ronn Torossian

One of the fastest ways to grow a company that sells quickly is through product marketing.

Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? And, in some instances, the answer has been “yes.” ” Engagement numbers have plummeted on Twitter over the years for brands. Especially retweets and replies. While a good chunk of brands still use Twitter as a customer service tool, some are starting to move away from Twitter and not devote the resources platforms like Instagram, Facebook and LinkedIn are receiving.

Tesla’s ‘driverless’ public relations: A cautionary tale

Agility PR Solutions

It’s not every day you get to watch what it’s like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment.