INDUSTRY INSIGHTS YOUR PEERS ARE READING
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode. MORE
My time in Australia and New Zealand has come to an end, and my heart and mind are completely full! MORE
[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip. Brands Communications & PR Digital Journalism MORE
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. MORE
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?” MORE
For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” ” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong. MORE
Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. MORE
Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a PR disaster. MORE
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. MORE
No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”. MORE
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation. MORE
Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T. MORE
I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. MORE
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. Sarah and I have been at home in Newcastle this weekend. The photo is from an afternoon walk to St Mary’s Lighthouse. It’s on a tiny island north of Whitley Bay. I highly recommend a visit to blow away the cobwebs. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. MORE
I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients. MORE
Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent). MORE
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. MORE
by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight. MORE
An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool. MORE
As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch. MORE
In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. MORE
It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away. March is here, and that means spring is on the way. MORE
It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level. MORE
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable. MORE
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. MORE
Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media. MORE
Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image. MORE
Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? MORE
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills. MORE
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations. MORE
B2B PR Sense
MARCH 14, 2019
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.
Mindful Marketing
MARCH 8, 2019
by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.
ImPRessions - Crenshaw Communications
MARCH 12, 2019
For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” ” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong.
Ronn Torossian
MARCH 11, 2019
Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. Clients and managers have high expectations, that can be impractical and unattainable.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
The Proactive Report
MARCH 12, 2019
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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B2B PR Sense
MARCH 4, 2019
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.
AirPR
MARCH 6, 2019
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.
ImPRessions - Crenshaw Communications
MARCH 14, 2019
No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”.
Ronn Torossian
MARCH 16, 2019
What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
MARCH 18, 2019
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise.
Flack's Revenge
MARCH 12, 2019
I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.
Agility PR Solutions
MARCH 17, 2019
It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level.
PR Expanded
MARCH 18, 2019
Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.
Ronn Torossian
MARCH 4, 2019
Public relations is not an industry for the faint of heart. While many professionals may see public relations as a necessary cost rather than an investment, often it is the PR firm that is responsible for the polishing of a formerly unsavory image.
PR Daily
MARCH 14, 2019
It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away. March is here, and that means spring is on the way.
Sword and the Script
MARCH 10, 2019
Corporate communications departments are taking more work in-house. It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams.
Agility PR Solutions
MARCH 18, 2019
Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”
PR Expanded
MARCH 5, 2019
Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn?
ImPRessions - Crenshaw Communications
MARCH 5, 2019
An “off-the-record” conversation with a journalist can sound mysterious or complex, but in PR it’s a very effective tool.
PRSay
MARCH 14, 2019
As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch.
PR Daily
MARCH 13, 2019
You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.
The Resolution Blog
MARCH 8, 2019
Putting a price on PR coverage is notoriously hard. Back in the day, we relied on AVE to compare how much our placements were worth against other activity (hence why it’s called advertising value equivalent).
Agility PR Solutions
MARCH 6, 2019
Sometimes in business problems occur, mistakes happen, and accidents mean that your PR can take a big hit. For your business not to suffer too greatly when problems happen to and around your customers and products, it’s hugely important to know how to recover from a PR disaster.
Brand24
MARCH 12, 2019
Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media.
NewsWhip
MARCH 13, 2019
[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip. Brands Communications & PR Digital Journalism
PRSay
MARCH 11, 2019
In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm.
PR Daily
MARCH 7, 2019
As the final season of the hit HBO series arrives, communicators have plenty of plot twists and salient quotes to mull. Here are applicable PR truisms from the fantasy world of Westeros.
Stephen Waddington
MARCH 10, 2019
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. Sarah and I have been at home in Newcastle this weekend. The photo is from an afternoon walk to St Mary’s Lighthouse. It’s on a tiny island north of Whitley Bay. I highly recommend a visit to blow away the cobwebs. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter.
Agility PR Solutions
MARCH 3, 2019
Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations.
Sword and the Script
MARCH 19, 2019
Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T.
Karen Freberg
MARCH 14, 2019
My time in Australia and New Zealand has come to an end, and my heart and mind are completely full!
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