Ronn Torossian
JUNE 21, 2025
Learn how to maximize PR value from podcast guest appearances with proven strategies for preparation, promotion and audience engagement The post How to Get Maximum PR Value from Podcast Guest Appearances appeared first on.
Remote PR Jobs
JUNE 11, 2025
Public relations, or PR, is all about how companies tell their story and connect with their audience. But depending on who you’re talking to, either other businesses or individual customers, the approach can be very different. This is where B2B (business-to-business) and B2C (business-to-consumer) PR come in. What Is B2B PR? B2B PR focuses on building relationships between companies.
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Notified
JUNE 17, 2025
In our recent webinar, investor relations experts Erik Carlson , CEO at Notified, Glenn Schulman , Founder of Z3 Biocommunications, and Amanda Tang , Head of Investor Relations at TMX Group, shared practical, data-driven ways to strengthen your IR strategy and build long-term investor confidence.
PRSay
JUNE 11, 2025
Save the date: On the next Strategies & Tactics Live, join Michael Cherenson, APR, Fellow PRSA, and Mark J. McGrath for insights on how communicators can lead in the fight for truth, trust, and public perception. Watch live on LinkedIn on June 26 at 1 p.m. ET. Registration information to follow. The battlefield isn’t coming. It’s here. A landmark international study — backed by Oxford, MIT, NYU and Cambridge — has confirmed what many in our profession already sensed.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Flack's Revenge
JUNE 9, 2025
It was great having Stacey Ross Cohen , Founder and CEO of NY and CT -based Co-C0mmunicatons , on our podcast. We discussed her books, including the latest, Brand Up 2.0 ; and the changes that are rocking the PR world. Stacey and I compared notes and offered advice for agency and internal comms teams. There are a number of challenges, true; but each presents new opportunities: AI: how is it helping, hurting, what should PR teams do?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
JUNE 21, 2025
Learn how screenwriting techniques like three-act structure and character arcs can transform PR storytelling into compelling narratives that connect with audiences The post Using Screenwriting Techniques to Create Powerful PR Stories appeared first on.
Muck Rack
JUNE 8, 2025
How PR pros can use AI as a tool in crisis management
Notified
JUNE 11, 2025
Whether you do PR for a healthcare brand, a startup in medtech, or are working on groundbreaking research - getting the right media coverage starts with knowing the right journalists.
PRSay
JUNE 16, 2025
One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to communicating its values and protecting its reputation.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR Daily
JUNE 16, 2025
Earned media will lead the way. Evan Zall is president of Longview Strategies. News flash! AI is changing everything. It’s transforming the way we generate content, map out strategy, distill data, and, critically, the way we find information online. Goodbye, search algorithms and paid rankings…Hello, credible sourcing! You read that right: credible sourcing.
Agility PR Solutions
JUNE 11, 2025
Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and way more connected. It’s happening across […] The post 6 emerging PR technologies and their impact on industry practices first appeared on Agility PR Solutions.
Ronn Torossian
JUNE 16, 2025
Learn how to transform event content into powerful PR materials including press releases, social media posts and long-form assets. Tips for capturing and repurposing event content effectively. The post Converting Event Content Into PR Assets appeared first on.
Prowly
JUNE 18, 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment , remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Notified
JUNE 13, 2025
Working in corporate communications for the past two decades, I’ve s een firsthand how investor relations and public relations alignment can build trust and create real business value. And in today’s environment, on top of the challenges facing IR and PR pros, stakeholders expect more clarity, more consistency and more connection from companies.
PRSay
JUNE 9, 2025
The problem with long paragraphs is that they look hard to read. And because they look hard to read, people don’t read them. That’s right: Readers skip long paragraphs. So if your paragraph is too long, then you might as well stamp on it in red ink, “Don’t bother reading this. Our lawyers made us add this stuff. We formatted it this way on purpose so you’d skip it.
PR Daily
JUNE 12, 2025
Body language and tone can be critical factors. You can plan. You can talk strategy. You can memorize key talking points. But the best prep tool to combat crises is staying sincere and letting your humanity show. This is something often forgotten in the face of major disaster when there’s pressure to act quickly. It’s also not easy for every leader.
Agility PR Solutions
JUNE 4, 2025
Its a common misconception among small business owners that public relations isnt something they need to worry about. Many believe that if they simply focus on building a great product or delivering excellent service, the customers will naturally followno PR plan required. While that mindset might work in an ideal world, the reality is quite […] The post 6 smart PR tactics every small business should use in 2025 first appeared on Agility PR Solutions.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Ronn Torossian
JUNE 20, 2025
Learn how to transform website analytics into compelling PR stories. Tips for mining traffic data, identifying trends & crafting newsworthy narratives to boost media coverage. The post Turning Web Traffic Data into PR Hooks appeared first on.
Notified
JUNE 4, 2025
For years, Mary Meekers State of the Internet reports have been must-reads for me and anyone navigating the digital landscape. So when her latest deep dive into the state of AI dropped , I was thrilled. It wasnt just another headline - it's the best aggregation of AI trend data out there.
PRSay
JUNE 18, 2025
Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As communications professionals, we are storytellers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
PR Daily
JUNE 13, 2025
AI isn’t coming for us. It’s coming to us. Diane Schwartz is CEO of Ragan Communications. It was a simple enough question I asked of an industry friend: “How are you?” This communications leader at a large global brand shared on our video call that she was not doing so well — “awful” in fact. She suspects her job is in jeopardy, yet she was taking on more responsibility with fewer resources.
Agility PR Solutions
JUNE 12, 2025
AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw the line between authentic PR […] The post Navigating the ethics of AI in PR: Balancing automation with authenticity first appeared on Agility PR Solutions.
Ronn Torossian
JUNE 19, 2025
Learn how to analyze brand reputation gaps with this step-by-step guide covering stakeholder analysis, data collection, perception mapping & action planning tips The post Conducting Brand Reputation Gap Analysis: A Step-by-step Guide appeared first on.
Wadds Inc.
JUNE 5, 2025
Mary Meekers latest AI megadeck is a masterpiece of charts and confidence. Its all about technology and theres nothing on societal or cultural concerns. The real insight lies in the questions that it doesnt ask. Mary Meekers name carries weight. Her annual tech trend decks have become cultural events in Silicon Valley. They set the tone for investors and inspire founders.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Notified
JUNE 12, 2025
If your content isn’t built for AI-driven discovery, it might never reach the audience that matters most.
PRSay
JUNE 18, 2025
In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn’t get the credit for it since marketers typically owned the last click. Fifteen years later, search is shifting again.
PR Daily
JUNE 17, 2025
Tips for tailoring your writing with precision and clarity. Whether you’re writing daily press releases or prepping for a presentation, it’s imperative to have the tools to write clearly. The Associated Press Stylebook has included some new rules you should be aware of and some great reminders on how to address key subjects. We now have updates on X, the social platform nearly always married to a “formerly” phrase, as well as how to write about AI.
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