Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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Proven PR Strategies Worth Implementing

Ronn Torossian

The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.

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Share your crisis response strategy

PR Daily

The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb.

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Redefining your marketing strategy in 2019

PR Daily

Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.

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Improving PR Content Strategies

ImPRessions - Crenshaw Communications

Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy.

The Social Media Cocktail Party Strategy

The Proactive Report

If you need help with your social media strategy give me a call. Online PR online PR social media strategy strategyHave you ever walked into one of those networking/cocktail parties at a conference?

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. So why should you dedicate your resources to a thought leadership marketing strategy?

The Surround Strategy

Doctor Spin

There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.

Liquid Content Strategy – An old Idea gets life

The Proactive Report

In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new.

How to use audience data to guide your PR strategy

PR Daily

This data can uncover a “consumer truth” or space in the market which can spark a brand narrative, editorial strategy or a creative campaign. This type of intelligence can help prioritize not just a media outreach strategy but also the angle of a pitch or byline.

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Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.

5 Creative Strategies for Link Building

Waxing UnLyrical

At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Guest Post by Stuart McHenry.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. PR Strategy

How AI Can Help Your PR Strategy


You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived.

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5 ways to integrate your offline and online marketing strategies

PR Daily

Online marketing might be the more popular and efficient marketing tool today, however the strategies that PR pros employ for offline marketing can still be beneficial and relevant. If there’s any doubt about which strategy to employ, then you’re not making the most of both of these tools.

A Crisis Avoidance Strategy

Melissa Agnes

The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”.

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How to Create a Content Strategy That Enhances Your Earned Media Efforts


While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

Content Distribution Best Practices: 3 Strategies You Should Update


Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing

Infographic: 10 strategies for partnering with influencers

PR Daily

This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing. strategies. See the full list of strategies below.

3 essentials for building a new influencer strategy

PR Daily

Here are three tips for building your influencer marketing strategy: 1. The post 3 essentials for building a new influencer strategy appeared first on PR Daily.

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in?

7 signs your audience hates your engagement strategy

PR Daily

Here are seven signs that you should rethink your audience engagement strategy: 1. Sometimes, it’s not your entire strategy that’s at issue. If not, you may need to rethink your outreach strategy. Your content marketing plan is a big investment of time and resources.

5 Things to Consider When Planning Your Video Marketing Strategy


Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy?

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How Statistics Can Improve Your Social Media Strategy


Best Practices Featured social media statistics social media strategy

Why Content Strategy Needs Digital PR

The Proactive Report

This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. If you need help with your content strategy give us a call 626 793 4911. Digital PR Online PR digital PR online PR strategy

Infographic: How to focus your content strategy

PR Daily

dives into these and other tactics that will help you create an effective content marketing strategy in this infographic. Creating content without a plan does you little good.

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?

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Are You Accurately Measuring the ROI of Your PR Strategy?


Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective.

How the Women of Game of Thrones Can Inspire Your Content Strategy


Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy.