Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

Tools 28

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.

Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution

Artists with the Best Social Media Strategies

Critical Mention

Additionally, they employ valuable strategies we can learn from: Beyoncé. The post Artists with the Best Social Media Strategies appeared first on Critical Mention - Media Monitoring. There is a big difference between “insta-famous” and being famous.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.

How AI Can Help Your PR Strategy

AirPR

You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.

How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

Content Distribution Best Practices: 3 Strategies You Should Update

Cision

Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing

The Social Media Cocktail Party Strategy

The Proactive Report

If you need help with your social media strategy give me a call. Online PR online PR social media strategy strategyHave you ever walked into one of those networking/cocktail parties at a conference?

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.

Tools 212

Using the PESO Model to Drive an Effective PR Content Strategy

Cision

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in?

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective.

How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?

Video 229

Why Content Strategy Needs Digital PR

The Proactive Report

This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. If you need help with your content strategy give us a call 626 793 4911. Digital PR Online PR digital PR online PR strategy

Three Ways to Integrate Audio into a Marketing Strategy

Ron Torossian

The post Three Ways to Integrate Audio into a Marketing Strategy appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business Communications Agency PR Inspiration Public Relations Ronn Torossian 5WPR CEO Insights PR Agency Strategy

Liquid Content Strategy – An old Idea gets life

The Proactive Report

In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new.

The Marketing Strategy behind the New York Knicks

Ron Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. The post The Marketing Strategy behind the New York Knicks appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

5 Success Strategies For PR Pitching

ImPRessions - Crenshaw Communications

Strategies to help your PR efforts. Now, this is not a strategy one can bank on, but it did endear us to the producer who, lo and behold, emailed one evening to see if our spokesperson could pinch hit early the next morning.

Simple Tips For A Solid PR Strategy

ImPRessions - Crenshaw Communications

How you’re going to achieve them – the development of PR strategy – is another story. Yet an obvious strategy here would be to increase overall awareness of the organization with the thought that the resulting “halo effect” would support greater donations.

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. Marketing CMO marketing strategy talent

Winning PR Strategies For Nonprofits

ImPRessions - Crenshaw Communications

But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. The post Winning PR Strategies For Nonprofits appeared first on Crenshaw Communications.

How to Prepare and Keep Your Content Strategy in Check

Cision

How does your brand’s 2017 strategy look? Whether you’re fine tuning your strategy or starting from scratch, here are a few words of advice to keep in mind as you leap into the new year. Nicholson suggests working with a quarterly strategy to start.

How to Align Your PR Strategy with SEO Trends

5W PR

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year. As voice search grows, we’ll also see more featured snippets in SEO strategies – something that PR agents will need to keep in mind.

SEO 78

Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Why Content Strategy Needs Digital PR

The Proactive Report

This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. When you have a savvy Digital PR team that understands the core of communication strategy and has great writers, designer and videographers already familiar with these content tactics, working with you producing effective content is easy to do. If you need help with your content strategy give us a call 626 793 4911.

Making The Most Of A Hashtag Strategy

ImPRessions - Crenshaw Communications

Like most of what works best on social media, an authentic hashtag strategy that is true to a brand is more effective than one trumped up for attention, or that rides the coattails of an existing trending topic.

Public Relations Strategies: Redux

Shift Communications

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived.

Mobile 227

3 Key Components of Your Content Strategy

Cision

A piece of content is only as good as the strategy behind it. At her recent Cision webinar, “ From A to Z: Blogging and Content for PR ,” Gini discussed how to create a content strategy that will provide you brand with tangible results.

Customer Spotlight: Kiva’s Powerful Earned Media Strategy

AirPR

Musings Customer Spotlight earned media Kiva public relations strategyAs director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking off a series highlighting how our customers are leveraging the power of data, analytics, and […].

A Crisis Avoidance Strategy

Melissa Agnes

The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”.

Crisis 254

IBM CDO Strategy Summit Roundup

Shift Communications

The IBM Chief Digital Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences.

Content Strategy Challenges for Digital Marketers

The Proactive Report

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Why so few with a strategy?

Content Strategy Challenges for Digital Marketers

The Proactive Report

Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Here are the questions I’ll be asking Brandon: Q1: Can you define strategy and tactics as it applies to content marketing. Why so few with a strategy?

Why Content Strategy Needs Digital PR

The Proactive Report

This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. When you have a savvy Digital PR team that understands the core of communication strategy and has great writers, designer and videographers already familiar with these content tactics, working with you producing effective content is easy to do. If you need help with your content strategy give us a call 626 793 4911.

Public relations strategy and communications measurement are what senior PR practitioners need most

Stuart Bruce

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR).