Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common.

Startup Woes: How to Stay Organized with a Startup Marketing Strategy

Ronn Torossian

The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed.

Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

Implementing an Offensive Crisis Management Strategy

Ronn Torossian

The post Implementing an Offensive Crisis Management Strategy appeared first on. No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

Ronn Torossian

The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on. Business Communications Agency PR Agency PR Firm PR Inspiration Public Relations 5W Public Relations 5WPR CEO Ronn Torossian Strategy

PR Strategy: How to Make Journalists Happy

B2B PR Sense

Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. These strategies have gone a long way in rebuilding the public's trust and approval. 12 Powerful PR Trends That Will Shape Your Strategy.

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Strategy

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Winning Strategies for Social Media PR

Ronn Torossian

The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target.

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR".

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Let's take a look at why and how you should use Instagram for B2B PR and marketing strategies. 10 Ways to Power Up Your Instagram PR & Marketing Strategy.

7 ways influencers have changed marketing strategies

Agility PR Solutions

The post 7 ways influencers have changed marketing strategies appeared first on Agility PR Solutions. Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers.

The Surround Strategy

Doctor Spin

There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].

Simple and effective PR strategies for startups

Agility PR Solutions

These are all potential reasons why implementing PR strategies is often […]. The post Simple and effective PR strategies for startups appeared first on Agility PR Solutions.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.

2 Enduring Strategies for These Content-Saturated Times

PRSay

But there are two strategies that were effective yesterday and today that will also endure well past your retirement. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. PR Training Content Content Strategy

Redefining your marketing strategy in 2019

PR Daily

Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.

Why you should already start evaluating your marketing strategy

PR Daily

For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.

How AI Can Help Your PR Strategy

Onclusive

You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.

7 steps to a peerless PR strategy

PR Daily

Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.

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3 approaches to revamping your content strategy

PR Daily

You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.

Public Relations Strategies: Redux

Shift Communications

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.

Share your crisis response strategy

PR Daily

The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?

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A Checklist for Growing Your Content Strategy

Contently - Strategy

Once you review the content you already have, you can forge ahead using this checklist of strategy items. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Content Marketing Strategy

The Caffè Latte Content Strategy

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. Okay, this is going to be a weird blog post.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

The post Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales appeared first on Onclusive.

Tips for developing your online video strategy

PR Daily

They’re a critical part of any strategy. Knowing how your audience is going to find your material, inside the platform or outside it, is a critical element of any YouTube strategy. Sometimes a new strategy will work, other times, not so much.

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Content Distribution Best Practices: 3 Strategies You Should Update

Cision

Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.

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