Expert insights. Personalized for you.
The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency StrategyOne of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. MORE
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […]. MORE
COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. For any organization, 2020 has been a messaging challenge. MORE
The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy MORE
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals. MORE
The same is true with your PR strategy. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results. MORE
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. Communication options are not what they used to be even ten years ago, so if your […]. MORE
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm. MORE
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy. Here’s what the most successful PR strategies have in common. The best PR strategy is only as good as the execution behind it. MORE
We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception. MORE
Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website. To carve out space for your company in today’s digital-first landscape, it’s crucial to have a strong SEO strategy. MORE
The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. MORE
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media. MORE
Yet even two years later, brand marketers face a challenge in determining whether their TikTok strategy is moving the needle in attracting shoppers in these crucial demographics. The post How to use TikTok in your content strategy and prove ROI appeared first on PR Daily. MORE
It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. MORE
With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. To that end, we’ve compiled the most effective owned media strategies for the modern communicator. MORE
The blog becomes the cornerstone of your company’s thought leadership strategy. The post How content marketing offers a foundation for your PR strategy appeared first on PR Daily. MORE
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy MORE
The post Timeless Strategies for Increasing Conversions appeared first on. The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels. MORE
Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media. MORE
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart. MORE
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite. MORE
The post 9 lessons from HIMSS’ COVID-19 strategy appeared first on PR Daily. What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond. MORE
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. Action Plan: Work on ways to integrate artificial intelligence into your PR strategy that enhances your role. MORE
Here, we will expand on that information to help you use these new voices to enhance your brand strategy. MORE
The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming. MORE
But I think that this is important, so I’ll just throw this idea out anyway: Most new strategies are difficult to implement — for whatever reasons, really. But a few new strategies are just a breeze. These rare strategies just fits from the start. MORE
It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. Over the years, I've noticed key problem areas when it comes to public relations strategy. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. PR Strategy MORE
If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. When thinking about PR strategies, you should not overlook the value of doing live, offline events. MORE
Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing. Your content strategy should be worked on […]. The post Upgrading your content marketing strategy—a step-by-step guide appeared first on Agility PR Solutions. MORE
And when it comes to your personal branding strategy, there are tools that can help you to soar. Let's look at a some of those tools right now and see what fits into your strategy and goals. 10 Important Personal Branding Tools That Will Boost Your Strategy. MORE
To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. By following them, you can create a PR strategy […]. Public relations is all about influencing attitudes and behaviors. MORE
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy MORE
The post Social Impact Theory for Social Media Strategy appeared first on. Public Relations Ronn Torossian BRANDING Insights MARKETING Social Media Strategy MORE
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. AI can now help communicators in every aspect of their strategy and campaign cycle. The post How AI Can Help Your PR Strategy appeared first on AirPR. Better Decisions Begin with Data and Artificial Intelligence. MORE
The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
The post 5 proven strategies for making better decisions in stressful moments appeared first on PR Daily. To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. MORE
The post Essentials of thought leadership marketing strategies appeared first on Agility PR Solutions. MORE
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on. MORE
As the pandemic continues into 2021, and we remain socially isolated, digital communications is a lifeline,” says Pearl Gabel, director of brand strategy and digital integration for Kivvit. It was built up and baked into the social media strategy. Brainstorm strategy. MORE
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool MORE
Strategy Related Topics Flack Me
JUNE 21, 8870
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool
Ronn Torossian
SEPTEMBER 17, 2020
The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency StrategyOne of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.
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Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy
Ronn Torossian
DECEMBER 28, 2020
The post Social Impact Theory for Social Media Strategy appeared first on. Public Relations Ronn Torossian BRANDING Insights MARKETING Social Media Strategy
Ronn Torossian
DECEMBER 6, 2019
The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming.
Ronn Torossian
DECEMBER 21, 2020
The post Timeless Strategies for Increasing Conversions appeared first on. The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels.
Ronn Torossian
JANUARY 31, 2020
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.
Ronn Torossian
MARCH 27, 2020
The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy
ImPRessions - Crenshaw Communications
MAY 28, 2020
It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers.
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals.
Business Wire
JANUARY 21, 2020
Here, we will expand on that information to help you use these new voices to enhance your brand strategy.
|
Onclusive
JUNE 24, 2020
We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception.
Ronn Torossian
SEPTEMBER 25, 2020
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
PR Daily
MARCH 11, 2021
Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website. To carve out space for your company in today’s digital-first landscape, it’s crucial to have a strong SEO strategy.
PR Daily
FEBRUARY 11, 2021
As the pandemic continues into 2021, and we remain socially isolated, digital communications is a lifeline,” says Pearl Gabel, director of brand strategy and digital integration for Kivvit. It was built up and baked into the social media strategy. Brainstorm strategy.
Onclusive
JUNE 17, 2020
With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.
Ishmael's Corner
FEBRUARY 8, 2021
The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Ronn Torossian
SEPTEMBER 16, 2019
The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.
B2B PR Sense
APRIL 24, 2019
It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. Over the years, I've noticed key problem areas when it comes to public relations strategy. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. PR Strategy
B2B PR Sense
JUNE 20, 2019
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media.
B2B PR Sense
NOVEMBER 23, 2019
The same is true with your PR strategy. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results.
B2B PR Sense
AUGUST 4, 2020
And when it comes to your personal branding strategy, there are tools that can help you to soar. Let's look at a some of those tools right now and see what fits into your strategy and goals. 10 Important Personal Branding Tools That Will Boost Your Strategy.
Business Wire
NOVEMBER 3, 2020
COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. For any organization, 2020 has been a messaging challenge.
PR Daily
FEBRUARY 12, 2021
The blog becomes the cornerstone of your company’s thought leadership strategy. The post How content marketing offers a foundation for your PR strategy appeared first on PR Daily.
Agility PR Solutions
FEBRUARY 18, 2021
The post Essentials of thought leadership marketing strategies appeared first on Agility PR Solutions.
Doctor Spin
FEBRUARY 3, 2019
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.
ImPRessions - Crenshaw Communications
JUNE 18, 2019
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy. Here’s what the most successful PR strategies have in common. The best PR strategy is only as good as the execution behind it.
5W PR
DECEMBER 18, 2019
If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. When thinking about PR strategies, you should not overlook the value of doing live, offline events.
PR Daily
APRIL 12, 2021
Yet even two years later, brand marketers face a challenge in determining whether their TikTok strategy is moving the needle in attracting shoppers in these crucial demographics. The post How to use TikTok in your content strategy and prove ROI appeared first on PR Daily.
Prowly
APRIL 9, 2021
To be able to do this effectively, though, companies need a solid digital PR strategy, designed to work towards pre-defined goals and objectives. By following them, you can create a PR strategy […]. Public relations is all about influencing attitudes and behaviors.
Ronn Torossian
FEBRUARY 19, 2019
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. Communication options are not what they used to be even ten years ago, so if your […].
PR Daily
DECEMBER 14, 2020
The post 9 lessons from HIMSS’ COVID-19 strategy appeared first on PR Daily. What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.
Agility PR Solutions
JANUARY 19, 2021
Creating your content strategy from scratch may be tedious, but it is not a one-and-done type of thing. Your content strategy should be worked on […]. The post Upgrading your content marketing strategy—a step-by-step guide appeared first on Agility PR Solutions.
Ronn Torossian
MAY 29, 2019
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite.
B2B PR Sense
NOVEMBER 20, 2018
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. Action Plan: Work on ways to integrate artificial intelligence into your PR strategy that enhances your role.
Onclusive
DECEMBER 6, 2017
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. AI can now help communicators in every aspect of their strategy and campaign cycle. The post How AI Can Help Your PR Strategy appeared first on AirPR. Better Decisions Begin with Data and Artificial Intelligence.
Ronn Torossian
JANUARY 3, 2019
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […].
PR Daily
DECEMBER 22, 2020
The post 5 proven strategies for making better decisions in stressful moments appeared first on PR Daily. To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
Doctor Spin
JANUARY 27, 2021
But I think that this is important, so I’ll just throw this idea out anyway: Most new strategies are difficult to implement — for whatever reasons, really. But a few new strategies are just a breeze. These rare strategies just fits from the start.
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