Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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Creating Unified Brand Strategies

Ronn Torossian

The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency StrategyOne of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.

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Social Impact Theory for Social Media Strategy

Ronn Torossian

The post Social Impact Theory for Social Media Strategy appeared first on. Public Relations Ronn Torossian BRANDING Insights MARKETING Social Media Strategy

Timeless Strategies for Increasing Conversions

Ronn Torossian

The post Timeless Strategies for Increasing Conversions appeared first on. The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels.

Five Winning Owned Media Strategies

Onclusive

Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media.

Tweaking the Digital Strategy

Ronn Torossian

The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. One solution is to follow what famed Roman emperor Julius Caesar said, “Divide et Impera” or divide and rule.

ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy

Agency 150

Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on. Brand PR PR Agency PR Firm Advice Business Insights MARKETING Ronn Torossian StrategyThis is unfortunate, since these elements can make or break a campaign. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices.

Public Relations Strategy to Boost Art Marketing

Ronn Torossian

The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING StrategyIn the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. When built and executed well, a good media strategy can enable better visibility, enhanced credibility, stronger relationships with customers and more. The strategy doesn’t need to tackle every possible business angle from the get-go.

Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

5 proven strategies for making better decisions in stressful moments

PR Daily

The post 5 proven strategies for making better decisions in stressful moments appeared first on PR Daily. To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.

9 lessons from HIMSS’ COVID-19 strategy

PR Daily

The post 9 lessons from HIMSS’ COVID-19 strategy appeared first on PR Daily. What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

And when it comes to your personal branding strategy, there are tools that can help you to soar. Let's look at a some of those tools right now and see what fits into your strategy and goals. 10 Important Personal Branding Tools That Will Boost Your Strategy.

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PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. Over the years, I've noticed key problem areas when it comes to public relations strategy. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. PR Strategy

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media.

So What’s Your Post-election Communications Strategy? | Business Wire Blog

Business Wire

COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. For any organization, 2020 has been a messaging challenge.

5 strategies to improve the reputation of your brand

Agility PR Solutions

The post 5 strategies to improve the reputation of your brand appeared first on Agility PR Solutions. Brand reputation is incredibly important but is an area that many business owners struggle with.

5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception. The five strategies shared in this blog series can help you do just that. The post 5 Powerful Owned Media Strategies (Part 2 of 2) appeared first on Onclusive.

Activating Influencers: Using Outside Voices to Amplify Your PR Strategy

Business Wire

Here, we will expand on that information to help you use these new voices to enhance your brand strategy. In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel.

The Surround Strategy

Doctor Spin

There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy. Here’s what the most successful PR strategies have in common. The best PR strategy is only as good as the execution behind it.

Creating an Adaptable Comms Strategy for 2021: Webinar Recap

Cision

Creating an Adaptable Comms Strategy for 2021. Comms professionals discuss how they turned the unique challenges of 2020 into opportunities. Best Practices

6 strategies to build your brand and advocate loyalty

Agility PR Solutions

To do that, you need to have a strong PR strategy that will help you stand out among the competition and encourage repeat business, which […]. The post 6 strategies to build your brand and advocate loyalty appeared first on Agility PR Solutions.

5 strategies to monetize your video podcast

Agility PR Solutions

They can also generate a constant stream of income, especially if you put the right podcast monetization strategies in place. The post 5 strategies to monetize your video podcast appeared first on Agility PR Solutions.

Video 108

Proven PR Strategies Worth Implementing

Ronn Torossian

The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. Communication options are not what they used to be even ten years ago, so if your […].

How to optimize your content distribution strategy

Agility PR Solutions

You’ve laid all the groundwork for a successful content marketing strategy. The post How to optimize your content distribution strategy appeared first on Agility PR Solutions.

Startup Woes: How to Stay Organized with a Startup Marketing Strategy

Ronn Torossian

The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite.

18 internal communications strategies for 2020

Agility PR Solutions

The post 18 internal communications strategies for 2020 appeared first on Agility PR Solutions. How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. Action Plan: Work on ways to integrate artificial intelligence into your PR strategy that enhances your role.

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The Right Strategy to Implementing PPC

5W PR

These industry marketing experts see how brands can improve their strategies and implementations within a set budget, which is why it’s better for companies to work with someone from the same niche instead of a general marketer.

5 Powerful Owned Media Strategies (Part 1 of 2)

Onclusive

With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.

Winning Strategies for Social Media PR

Ronn Torossian

The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […].

How AI Can Help Your PR Strategy

Onclusive

You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. AI can now help communicators in every aspect of their strategy and campaign cycle. The post How AI Can Help Your PR Strategy appeared first on AirPR. Better Decisions Begin with Data and Artificial Intelligence.

3 effective PR strategies for niche businesses

Agility PR Solutions

All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. The post 3 effective PR strategies for niche businesses appeared first on Agility PR Solutions.

Only a third of marketers have a marketing attribution strategy

Agility PR Solutions

Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line.

3 Sententious Brand Building Strategies from Instagram

Awario

Here are some of the best brand building strategies that you can use on this social media platform Social media has completely transformed the way companies do marketing.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results. With that in mind, let's look at the top ways in which you can upgrade or elevate your strategy for the coming year. How to Elevate Your PR Strategy in the Coming Year. Deploy an Email Strategy.

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. The post Improving PR Content Strategies appeared first on Crenshaw Communications.