Ronn Torossian

APRIL 26, 2021

The post A Strategy for Content Marketing appeared first on. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. Its ROI validates the planning and budgeting that went into it. Here’s how to get started. Step One Like a GPS, goal […].

Content Marketing 370

Content Marketing Strategy Marketing Brand 370

Ronn Torossian

DECEMBER 23, 2022

What used to be considered as a way for companies to reach other members of their industries in the past, has evolved into a very important strategy for developing a company and its brand. The post Creating an Effective Thought Leadership Strategy appeared first on.

Leadership 195

Leadership Strategy Publicity Brand 195

Agility PR Solutions

JULY 17, 2023

Want to learn how to create an effective SEO PR strategy? A few years ago, SEO and PR were perceived to be two separate strategies for promoting your business online. That’s a great idea.

SEO 147

SEO Strategy Brand Branding 147

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy 397

Strategy Measurement Media Communications 397

Onclusive

AUGUST 26, 2021

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers. Greg D’Andrea.

Measurement 369

Measurement Media Strategy Communications 369

Ronn Torossian

APRIL 11, 2022

The post Nike’s Marketing Strategies appeared first on. What makes the brand so special? Each of their marketing campaigns have ingredients that differentiates them. History The company was founded by William. J Bowerman […].

Strategy 195

Strategy Marketing Brand Branding 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Media Survey Communications 418

Ronn Torossian

DECEMBER 5, 2022

There are many different things that go into creating effective influencer marketing campaigns, however, the most successful types of influencer marketing campaigns tend to stick to a few very effective strategies. The post Making More Effective Influencer Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Social Media Media 195

Ronn Torossian

MAY 11, 2022

Once a business has several different advertising campaigns behind it, it’s time to start experimenting with different, and more advanced strategies to generate a lot more success. The post Online Advertising Strategies for Success appeared first on.

Advertising 195

Advertising Advertising Strategy Company 195

Ronn Torossian

DECEMBER 2, 2022

The post Holiday marketing strategies for wineries appeared first on. The sale of wine starts to increase during the Thanksgiving celebration and continues till New Year. Attracting the attention of consumers during this season is challenging as there are […].

Strategy 195

Strategy Marketing Consumer 195

Onclusive

JUNE 23, 2022

It is essential for both marketing and PR to align with their organization’s business goals, not just to have a full picture of where their brands are going, but also to create strategies and implement tactics that contribute to these goals. Align with marketing strategies and dashboards. Working with marketing.

Strategy 195

Strategy Marketing Measurement Social Media 195

Ronn Torossian

FEBRUARY 18, 2022

To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. The post Visual Content Marketing Strategies appeared first on. Visual content can help businesses improve their engagement rates while also […].

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Ronn Torossian

DECEMBER 29, 2022

The post Examples of Great Brand Repositioning Strategies appeared first on. That’s why one of the best ways for companies to learn all about brand repositioning is by the example of some of the most successful brand positioning from companies in the past. […].

Examples 195

Examples Brand Branding Strategy 195

Ronn Torossian

JULY 26, 2021

This is precisely where AI marketing strategies become incredibly useful. The post Utilizing AI Marketing Strategies appeared first on. Artificial intelligence marketing (AI Marketing) is the method of using […].

Strategy 195

Strategy Marketing Brand Branding 195

Ronn Torossian

MARCH 21, 2022

The post Effective Pop-Up Ad Strategies appeared first on. Just a few years ago, pop-up ads were only seen as junk or spam by most consumers, but since then, many companies decided to improve their pop-up ad efforts to get more users to respond to their ads.

Strategy 195

Strategy Consumer Company Social Media 195

Ronn Torossian

MAY 16, 2022

Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences. The post Successful PR Strategies for Tech Companies appeared first on. Although most PR efforts […].

Strategy 195

Strategy Company Publicity Consumer 195

Ronn Torossian

SEPTEMBER 1, 2021

However, finding the perfect product marketing campaign or strategy means the company has to first experiment with a number of different promotional efforts to get a better understanding of what appeals to the target audience. The post Product Marketing Strategies for Success appeared first on. Nevertheless, there are a […].

Strategy 195

Strategy Marketing Company 195

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception. Seek internal experts. Measure and improve.

Media 418

Media Strategy Advertising Advertising 418

Ronn Torossian

SEPTEMBER 17, 2020

The post Creating Unified Brand Strategies appeared first on. Due to the prevalence of digital outlets, there have been many new platforms where marketing teams need to cover and make sure that all of the messages are unified. […].

Brand 248

Brand Branding Strategy Marketing 248

Ronn Torossian

OCTOBER 25, 2021

When it comes to reaching customers directly, marketers can utilize plenty of different strategies effectively. The post Effective Marketing Strategies for B2C Businesses appeared first on. However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with.

B2C 195

B2C Strategy Marketing Advertising 195

Ronn Torossian

MAY 6, 2022

However, with several commonly used PR and marketing strategies, even the smallest healthy snack brands can make waves with their customers and the media. The post Public Relations Strategies for Better for you Snacks appeared first on. Media Coverage Any consumer that’s […].

Publicity 195

Publicity Strategy Media Brand 195

Ronn Torossian

MARCH 1, 2022

The post Consumer Trends that Impact Marketing Strategies appeared first on. Lengthy lockdowns have affected consumer mindsets, meaning that marketers have to adapt and understand new behavior patterns. Environmental concerns are higher than ever, meaning that consumers will likely hold brands […].

Consumer 195

Consumer Trends Strategy Marketing 195

Ronn Torossian

OCTOBER 20, 2021

Fortunately, there are certain strategies that don’t […]. The post PR Strategies for New Businesses appeared first on. Unfortunately, most of the time, new businesses tend to avoid investing in PR because they believe it’s a costly expense that they don’t need.

Strategy 195

Strategy Publicity Industry Brand 195

5W PR

SEPTEMBER 20, 2023

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. Showcasing cultural events and festivals Cultural events and festivals are prime opportunities for travel PR strategies.

Travel 78

Travel Strategy Social Media How To 78

Agility PR Solutions

AUGUST 6, 2023

From campaigning in the metaverse to the introduction of hybrid strategies, digital PR is on the move. In fact, a whopping 63 percent of PR agencies have now […] The post 3 evolving PR strategies that will dominate the digital age appeared first on Agility PR Solutions.

Digital PR 147

Digital PR Strategy Agency Publicity 147

Ronn Torossian

SEPTEMBER 29, 2021

The post Fintech Marketing Campaign Strategies appeared first on. Additionally, according to reports, this industry has managed to generate billions of dollars. That’s why it’s not surprising that plenty of fintech companies are […].

Strategy 195

Strategy Marketing Report Industry 195

Agility PR Solutions

AUGUST 3, 2023

Ecommerce search engine optimization is a vital strategy for attracting more shoppers to your online store. It involves implementing various optimization techniques to improve the ranking of your website in search engine results.

SEO 146

SEO Strategy Marketing Engineering 146

Agility PR Solutions

SEPTEMBER 10, 2023

PR specialists use a range of tools to help them manage ongoing and future campaigns and streamline their strategies. Out of all the tools at their disposal, one is absolutely vital: […] The post 5 steps for creating a PR calendar to streamline your strategies appeared first on Agility PR Solutions.

Strategy 110

Strategy Publicity Tools 110

ImPRessions - Crenshaw Communications

MAY 28, 2020

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. The strategy doesn’t need to tackle every possible business angle from the get-go.

Media 294

Media Strategy Measurement Brand 294

Agility PR Solutions

SEPTEMBER 12, 2023

Spam backlinks, in particular, can have a detrimental effect on […] The post Protecting your Google reputation: Effective strategies to eliminate spam backlinks appeared first on Agility PR Solutions. And one of the key elements that can impact your online reputation is the quality and legitimacy of your backlinks.

Reputation 106

Reputation Google Strategy Publicity 106

Agility PR Solutions

JUNE 26, 2023

Strategies for effective media relationship management are therefore essential tools that can […] The post Media relationship management: Strategies for building and maintaining strong connections appeared first on Agility PR Solutions.

Media 154

Media Strategy Reputation Communications 154

Agility PR Solutions

SEPTEMBER 14, 2023

Not only have they consistently delivered in terms of product quality, but the […] The post 5 steps for building an effective brand experience strategy appeared first on Agility PR Solutions. You’ve bought from there many times before.

Brand 91

Brand Branding Strategy Apparel 91

The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. We looked at how […] The post Confidence in data: Behind the scenes at H+K Strategies appeared first on PR Resolution — by CoverageBook.

Strategy 156

Strategy Data Agency Analytics 156

Agility PR Solutions

AUGUST 20, 2023

Imagine if there was a way you could predict future traffic to your website and tailor your marketing strategies accordingly. Well, the good news is, there is a method you can use to do this and it’s called SEO forecasting.

SEO 120

SEO Strategy Marketing Publicity 120

Agility PR Solutions

APRIL 20, 2023

In this article, readers will learn how artificial intelligence can revolutionize content marketing strategies. By discovering the numerous applications of […] The post 5 powerful ways AI can boost your content marketing strategy appeared first on Agility PR Solutions.

Content Marketing 161

Content Marketing Strategy Marketing Analysis 161