INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. MORE
The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”. MORE
The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb. MORE
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire. MORE
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar. MORE
This data can uncover a “consumer truth” or space in the market which can spark a brand narrative, editorial strategy or a creative campaign. This type of intelligence can help prioritize not just a media outreach strategy but also the angle of a pitch or byline. MORE
Best Practices Featured social media statistics social media strategy MORE
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy. MORE
At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Guest Post by Stuart McHenry. MORE
In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new. MORE
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm. MORE
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy? MORE
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. MORE
If you need help with your social media strategy give me a call. Online PR online PR social media strategy strategyHave you ever walked into one of those networking/cocktail parties at a conference? MORE
Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. MORE
Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy. MORE
This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing. strategies. See the full list of strategies below. MORE
Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. So why should you dedicate your resources to a thought leadership marketing strategy? MORE
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart. MORE
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. MORE
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business. MORE
A thought leadership strategy is a blueprint for industry success. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. PR Strategy MORE
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy. MORE
Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in? MORE
Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing MORE
Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year. MORE
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy. MORE
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. MORE
Here are seven signs that you should rethink your audience engagement strategy: 1. Sometimes, it’s not your entire strategy that’s at issue. If not, you may need to rethink your outreach strategy. Your content marketing plan is a big investment of time and resources. MORE
dives into these and other tactics that will help you create an effective content marketing strategy in this infographic. Creating content without a plan does you little good. MORE
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public. MORE
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence. MORE
Online marketing might be the more popular and efficient marketing tool today, however the strategies that PR pros employ for offline marketing can still be beneficial and relevant. If there’s any doubt about which strategy to employ, then you’re not making the most of both of these tools. MORE
This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. If you need help with your content strategy give us a call 626 793 4911. Digital PR Online PR digital PR online PR strategy MORE
Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective. MORE
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? MORE
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. MORE
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template. MORE
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool MORE
Strategy Related Topics Flack Me
JUNE 21, 8870
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool
Ronn Torossian
FEBRUARY 19, 2019
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.
B2B PR Sense
OCTOBER 24, 2018
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.
|
The Proactive Report
JULY 23, 2017
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].
B2B PR Sense
NOVEMBER 20, 2018
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.
PR Daily
FEBRUARY 12, 2019
The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb.
PR Daily
DECEMBER 18, 2018
Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.
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The Proactive Report
JUNE 30, 2015
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.
ImPRessions - Crenshaw Communications
JANUARY 5, 2018
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.
B2B PR Sense
JANUARY 2, 2019
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy.
The Proactive Report
MAY 5, 2015
If you need help with your social media strategy give me a call. Online PR online PR social media strategy strategyHave you ever walked into one of those networking/cocktail parties at a conference?
B2B PR Sense
DECEMBER 12, 2018
Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. So why should you dedicate your resources to a thought leadership marketing strategy?
Doctor Spin
FEBRUARY 3, 2019
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.
PR Expanded
NOVEMBER 16, 2016
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.
The Proactive Report
JULY 7, 2015
In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new.
PR Daily
FEBRUARY 15, 2019
This data can uncover a “consumer truth” or space in the market which can spark a brand narrative, editorial strategy or a creative campaign. This type of intelligence can help prioritize not just a media outreach strategy but also the angle of a pitch or byline.
PR Expanded
JANUARY 12, 2016
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.
Waxing UnLyrical
FEBRUARY 7, 2019
At least not if you want the link building strategy to work. There are tips and tricks to using this strategy to build high-quality backlinks. Like anything the more time and work you put into planning your strategy the better your results will be. Guest Post by Stuart McHenry.
B2B PR Sense
OCTOBER 31, 2017
A thought leadership strategy is a blueprint for industry success. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. PR Strategy
AirPR
DECEMBER 6, 2017
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.
The Proactive Report
DECEMBER 24, 2014
Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived.
PR Daily
FEBRUARY 4, 2019
Online marketing might be the more popular and efficient marketing tool today, however the strategies that PR pros employ for offline marketing can still be beneficial and relevant. If there’s any doubt about which strategy to employ, then you’re not making the most of both of these tools.
Melissa Agnes
APRIL 3, 2014
The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”.
Cision
JANUARY 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
Cision
OCTOBER 10, 2017
Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing
PR Daily
SEPTEMBER 25, 2018
This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing. strategies. See the full list of strategies below.
PR Daily
JANUARY 28, 2019
Here are three tips for building your influencer marketing strategy: 1. The post 3 essentials for building a new influencer strategy appeared first on PR Daily.
Cision
JANUARY 5, 2017
Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in?
PR Daily
JANUARY 2, 2019
Here are seven signs that you should rethink your audience engagement strategy: 1. Sometimes, it’s not your entire strategy that’s at issue. If not, you may need to rethink your outreach strategy. Your content marketing plan is a big investment of time and resources.
Cision
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy?
Cision
OCTOBER 19, 2015
Best Practices Featured social media statistics social media strategy
The Proactive Report
JANUARY 24, 2016
This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. If you need help with your content strategy give us a call 626 793 4911. Digital PR Online PR digital PR online PR strategy
PR Daily
OCTOBER 16, 2018
dives into these and other tactics that will help you create an effective content marketing strategy in this infographic. Creating content without a plan does you little good.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?
Cision
DECEMBER 21, 2017
Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective.
Cision
AUGUST 21, 2017
Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy.
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