Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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A Strategy for Content Marketing

Ronn Torossian

The post A Strategy for Content Marketing appeared first on. Business Communications Agency Insights MARKETING PR Agency StrategyTo a growing number of marketers, content marketing is today’s holy grail.

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Utilizing AI Marketing Strategies

Ronn Torossian

This is precisely where AI marketing strategies become incredibly useful. The post Utilizing AI Marketing Strategies appeared first on. Brand PR Business Insights MARKETING Ronn Torossian Strategy

Product Marketing Strategies for Success

Ronn Torossian

However, finding the perfect product marketing campaign or strategy means the company has to first experiment with a number of different promotional efforts to get a better understanding of what appeals to the target audience. PR Inspiration Ronn Torossian Insights MARKETING Strategy

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Top Content Marketing Strategy Tips for Growth

Ronn Torossian

Content Marketing Strategy The first step in creating and […]. The post Top Content Marketing Strategy Tips for Growth appeared first on. Ronn Torossian Insights PR Agency PR Firm PR Tips Pubilc Relations Public Relations Strategy

Marketing Strategies for a Younger Audience

Ronn Torossian

The post Marketing Strategies for a Younger Audience appeared first on. Public Relations Insights MARKETING Ronn Torossian Strategy

Anime as a Marketing Strategy

Ronn Torossian

The post Anime as a Marketing Strategy appeared first on. Components of Asian culture have spread to North American markets, particularly anime and manga cartoons. Anime streaming sites like Crunchyroll have over two million subscribers and over 45 million registered users.

Focused content as effective PR strategy

Ronn Torossian

The post Focused content as effective PR strategy appeared first on. Business Public Relations Insights MARKETING PR Agency StrategyContent that is marginally meaningful will have little or no role to play in the PR advancement of an organization.

Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above.

Tweaking the Digital Strategy

Ronn Torossian

The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming.

Social Impact Theory for Social Media Strategy

Ronn Torossian

The post Social Impact Theory for Social Media Strategy appeared first on. Public Relations Ronn Torossian BRANDING Insights MARKETING Social Media Strategy

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive.

Metrics that matter to optimize your content strategy

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights.

Strategies for More Visibility and Conversions

Ronn Torossian

To achieve marketing success – whether that means more leads, sales, or traffic – means incorporating different strategies, learning more about tools and the target audience, keeping an eye on the competitors, and more. […].

Four Strategies for Ensuring Your Livestream Is a Success

Ronn Torossian

The post Four Strategies for Ensuring Your Livestream Is a Success appeared first on. Business PR Inspiration Insights MARKETING PR Agency StrategyThere couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream.

Timeless Strategies for Increasing Conversions

Ronn Torossian

The post Timeless Strategies for Increasing Conversions appeared first on. The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels.

Five Winning Owned Media Strategies

Onclusive

Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive.

Strategy is the Best Policy: Building a Successful Government Relations Program | Business Wire Blog

Business Wire

As such, a symbiotic government relations strategy is essential in shaping an organization’s communications and public relations efforts. Here are five strategies to build a successful government relations program.

Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Earned Media Metrics for Global PR Strategies: How Sophos Identifies and Uses Insights

Onclusive

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

Public Relations Strategy to Boost Art Marketing

Ronn Torossian

The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy

4 ways to integrate local SEO into your PR strategy

PR Daily

When it comes to creating a localized marketing strategy, search engine optimization (SEO) and PR are frequently driven by two different teams, with two different budgets. Local SEO is a sub-strategy of SEO that focuses on how you rank in search engines for local searches.

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6 comms strategies for reaching more customers

Agility PR Solutions

The post 6 comms strategies for reaching more customers appeared first on Agility PR Solutions. It’s every business’s goal to reach more customers. After all, that’s what provides higher profits and a better overall brand image. So, how do you go about doing it?

Planning and carrying out communications strategies

PR Daily

In a very real sense, planning and carrying out communications strategies is the most essential work of all communicators. The post Planning and carrying out communications strategies appeared first on PR Daily.

All Success Starts With a Solid Strategy

PRSay

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. The word “strategy” is derived from the Greek word “strategos,” which means “military general.”

5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception.

Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

6 steps to budgeting for an efficient PR strategy

Agility PR Solutions

That’s why having a good PR strategy is essential. Are you spending too much or too little on your strategy? The post 6 steps to budgeting for an efficient PR strategy appeared first on Agility PR Solutions.

Why ‘provocative’ should be part of your owned content strategy

Ishmael's Corner

The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy

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Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals.

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers.

6 strategies to retain customers and rebuild loyalty after COVID

Agility PR Solutions

The post 6 strategies to retain customers and rebuild loyalty after COVID appeared first on Agility PR Solutions. The scenarios for businesses are expected to change drastically after COVID.

6 marketing strategies to boost your brand on YouTube

Agility PR Solutions

Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. Some marketing and digital PR strategies for marketing on Youtube: 1. YouTube is an incredibly powerful network.

Calculated risk: Social media strategy in 2021

PR Daily

As the pandemic continues into 2021, and we remain socially isolated, digital communications is a lifeline,” says Pearl Gabel, director of brand strategy and digital integration for Kivvit. It was built up and baked into the social media strategy. Brainstorm strategy.

3 Reasons Multimedia Should Be Part of Your Comms Strategy

Cision

There's a little bit of magic in multimedia. US Blog