INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. MORE
They’re a critical part of any strategy. Knowing how your audience is going to find your material, inside the platform or outside it, is a critical element of any YouTube strategy. Sometimes a new strategy will work, other times, not so much. MORE
This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Let's take a look at why and how you should use Instagram for B2B PR and marketing strategies. 10 Ways to Power Up Your Instagram PR & Marketing Strategy. MORE
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire. MORE
The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb. MORE
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar. MORE
These are all potential reasons why implementing PR strategies is often […]. The post Simple and effective PR strategies for startups appeared first on Agility PR Solutions. MORE
The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on. MORE
The post 7 ways influencers have changed marketing strategies appeared first on Agility PR Solutions. Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. MORE
The post Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales appeared first on Onclusive. MORE
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy. MORE
The post Implementing an Offensive Crisis Management Strategy appeared first on. No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. MORE
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm. MORE
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common. MORE
There's no doubt that content marketing is a powerful strategy. That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. MORE
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy. MORE
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. MORE
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart. MORE
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. MORE
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business. MORE
Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy. MORE
It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR". MORE
But there are two strategies that were effective yesterday and today that will also endure well past your retirement. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. PR Training Content Content Strategy MORE
Once you review the content you already have, you can forge ahead using this checklist of strategy items. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Content Marketing Strategy MORE
Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing MORE
Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year. MORE
I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. Okay, this is going to be a weird blog post. MORE
The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Strategy MORE
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy. MORE
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. MORE
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public. MORE
Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. These strategies have gone a long way in rebuilding the public's trust and approval. 12 Powerful PR Trends That Will Shape Your Strategy. MORE
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence. MORE
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? MORE
For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1. MORE
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. MORE
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template. MORE
The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on. Business Communications Agency PR Agency PR Firm PR Inspiration Public Relations 5W Public Relations 5WPR CEO Ronn Torossian Strategy MORE
You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily. MORE
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool MORE
Strategy Related Topics Flack Me
JUNE 21, 8870
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.
ImPRessions - Crenshaw Communications
JUNE 18, 2019
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common.
Ronn Torossian
MAY 29, 2019
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed.
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
Ronn Torossian
JULY 1, 2019
The post Implementing an Offensive Crisis Management Strategy appeared first on. No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation.
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The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.
Ronn Torossian
JUNE 17, 2019
The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on. Business Communications Agency PR Agency PR Firm PR Inspiration Public Relations 5W Public Relations 5WPR CEO Ronn Torossian Strategy
B2B PR Sense
MAY 27, 2019
Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. These strategies have gone a long way in rebuilding the public's trust and approval. 12 Powerful PR Trends That Will Shape Your Strategy.
Ronn Torossian
APRIL 29, 2019
The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Strategy
Ronn Torossian
JANUARY 3, 2019
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target.
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B2B PR Sense
JUNE 20, 2019
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy.
B2B PR Sense
APRIL 24, 2019
It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR".
B2B PR Sense
AUGUST 7, 2019
This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Let's take a look at why and how you should use Instagram for B2B PR and marketing strategies. 10 Ways to Power Up Your Instagram PR & Marketing Strategy.
Agility PR Solutions
JULY 18, 2019
The post 7 ways influencers have changed marketing strategies appeared first on Agility PR Solutions. Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers.
Doctor Spin
FEBRUARY 3, 2019
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.
B2B PR Sense
JULY 14, 2019
There's no doubt that content marketing is a powerful strategy. That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].
Agility PR Solutions
JULY 18, 2019
These are all potential reasons why implementing PR strategies is often […]. The post Simple and effective PR strategies for startups appeared first on Agility PR Solutions.
B2B PR Sense
OCTOBER 24, 2018
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.
The Proactive Report
JULY 23, 2017
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.
PRSay
AUGUST 9, 2019
But there are two strategies that were effective yesterday and today that will also endure well past your retirement. I’m not saying that press release SEO, Facebook pages or Snapchat strategies are bad. PR Training Content Content Strategy
PR Daily
DECEMBER 18, 2018
Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.
ImPRessions - Crenshaw Communications
JANUARY 5, 2018
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.
PR Daily
MARCH 14, 2019
For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1.
PR Expanded
NOVEMBER 16, 2016
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.
Onclusive
DECEMBER 6, 2017
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.
PR Daily
APRIL 18, 2019
Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy.
B2B PR Sense
NOVEMBER 20, 2018
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.
PR Daily
APRIL 22, 2019
You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily.
PR Expanded
JANUARY 12, 2016
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.
Shift Communications
JANUARY 12, 2017
The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.
PR Daily
FEBRUARY 12, 2019
The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?
Contently - Strategy
JULY 24, 2019
Once you review the content you already have, you can forge ahead using this checklist of strategy items. Early content strategy goals can include brand awareness, engagement, developing SEO clout, and increasing your brand’s social following. Content Marketing Strategy
Doctor Spin
MARCH 8, 2019
I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. Okay, this is going to be a weird blog post.
Onclusive
MARCH 18, 2019
The post Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales appeared first on Onclusive.
PR Daily
APRIL 18, 2019
They’re a critical part of any strategy. Knowing how your audience is going to find your material, inside the platform or outside it, is a critical element of any YouTube strategy. Sometimes a new strategy will work, other times, not so much.
Cision
OCTOBER 10, 2017
Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing
The Proactive Report
JUNE 30, 2015
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.
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