Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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Tweaking the Digital Strategy

Ronn Torossian

The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming.

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Public Relations Strategy to Boost Art Marketing

Ronn Torossian

The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers.

Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy.

5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception.

5 Powerful Owned Media Strategies (Part 1 of 2)

Onclusive

With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.

Activating Influencers: Using Outside Voices to Amplify Your PR Strategy

Business Wire

Here, we will expand on that information to help you use these new voices to enhance your brand strategy.

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common.

Proven PR Strategies Worth Implementing

Ronn Torossian

The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Startup Woes: How to Stay Organized with a Startup Marketing Strategy

Ronn Torossian

The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian Strategy

Winning Strategies for Social Media PR

Ronn Torossian

The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.

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Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results.

PR Strategy: What You Need to Know About Earned and Owned Media

B2B PR Sense

For years, certain assumptions have dominated PR strategy and tactics. How can you set those aside and have a sounder, more informed strategy tied to the bottom line? The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. PR Strategy

Three digital marketing strategies for attracting customers

Agility PR Solutions

The post Three digital marketing strategies for attracting customers appeared first on Agility PR Solutions. The world is changing, and fast.

Implementing an Offensive Crisis Management Strategy

Ronn Torossian

The post Implementing an Offensive Crisis Management Strategy appeared first on. No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation.

How AI Can Help Your PR Strategy

Onclusive

You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.

Capitalize Marketing Strategy for Trends without Losing the Long Game

Ronn Torossian

The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Strategy

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Post Launch Marketing Strategy

5W PR

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. When thinking about PR strategies, you should not overlook the value of doing live, offline events.

3 tactical tips for mapping out your 2020 social strategy 

Agility PR Solutions

From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.

How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies

Ronn Torossian

The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on. Business Communications Agency PR Agency PR Firm PR Inspiration Public Relations 5W Public Relations 5WPR CEO Ronn Torossian Strategy

PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy. It's an exciting time to be in PR -- especially with the integration of social media strategy within PR strategy.

How to Deploy a Successful Communications Strategy During COVID-19

B2B PR Sense

And a lot of your success will depend on your communications strategy. Let's consider 3 communications strategies that will help you succeed during this pandemic. 3 Ways to Improve Your Communications Strategy During COVID-19. How to Upgrade Your PR Strategy for 2020.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

How to Create a Killer Instagram PR and Marketing Strategy

B2B PR Sense

Redefining your marketing strategy in 2019

PR Daily

Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.

Offer strategy to leaders, not measurement datapoints

PR Daily

A good analytics team isn’t just circulating Excel spreadsheets your dashboard data, says Scott Monty, principal of Scott Monty Strategies. The post Offer strategy to leaders, not measurement datapoints appeared first on PR Daily.

The Surround Strategy

Doctor Spin

There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.

Public Relations Strategies: Redux

Shift Communications

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?

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