Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR".

5 Outdated PR Tactics That Will Actually Hurt Your Strategy

B2B PR Sense

Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].

Winning Strategies for Social Media PR

Ronn Torossian

The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.

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3 approaches to revamping your content strategy

PR Daily

You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily.

7 steps to a peerless PR strategy

PR Daily

Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy.

Why you should already start evaluating your marketing strategy

PR Daily

For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1.

Tips for developing your online video strategy

PR Daily

They’re a critical part of any strategy. Knowing how your audience is going to find your material, inside the platform or outside it, is a critical element of any YouTube strategy. Sometimes a new strategy will work, other times, not so much.

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Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.

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Redefining your marketing strategy in 2019

PR Daily

Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.

The Social Media Cocktail Party Strategy

The Proactive Report

If you need help with your social media strategy give me a call. Online PR online PR social media strategy strategyHave you ever walked into one of those networking/cocktail parties at a conference?

Your media relations strategy deserves recognition

PR Daily

Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily.

8 Content Marketing Trends That Will Fire Up Your Strategy

B2B PR Sense

Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy.

The Surround Strategy

Doctor Spin

There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources. When asked how they would rate their marketing strategy compared with one year ago, 70% rated it as more successful. B2B marketing trends are like a compass.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. So why should you dedicate your resources to a thought leadership marketing strategy?

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.

Share your crisis response strategy

PR Daily

The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb.

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Liquid Content Strategy – An old Idea gets life

The Proactive Report

In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new.

3 ways to adapt your PR strategy to changing algorithms

PR Daily

Here are simple approaches you can take to create an algorithm-proof digital PR strategy. However, that doesn’t mean you shouldn’t optimize your Facebook strategy for popular forms of content. Build diversity into your digital PR strategy.

The Caffè Latte Content Strategy

Doctor Spin

I will describe a specific content marketing strategy — which also happens to result in the type of content I prefer to consume myself. Okay, this is going to be a weird blog post.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.

Show off your creative press event strategy

PR Daily

The post Show off your creative press event strategy appeared first on PR Daily. How did you create an experience that made reporters excited to cover your product or feature your brand? Enter PR Daily’s 2019 Media Relations Awards and tell us. The final deadline is April 3.

5 essential traits of every content strategy

PR Daily

Do you have the right team in place and an accurate assessment of your current strategy? The post 5 essential traits of every content strategy appeared first on PR Daily. Here are some tips to help you find your content marketing sweet spot.

How AI Can Help Your PR Strategy


You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.

Why Mobile Content Strategy is Important to PR

The Proactive Report

Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived.

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Cheap Trick: Great Band, Lousy B2B Growth Strategy

Flack's Revenge

For further details including recommendations on media and social channels, strategies and tactics, and case studies, see my interview on B2BNXT (includes a video and transcript). The post Cheap Trick: Great Band, Lousy B2B Growth Strategy appeared first on.

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10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. PR Strategy

5 essential strategies to beef up your social media presence

PR Daily

Here are five essential strategies that can be used by business owners to boost their social media presence: 1. To mitigate negative reviews of your organization, turn to a PR firm that offers brand monitoring and outreach strategies.

Content Distribution Best Practices: 3 Strategies You Should Update


Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing

A Crisis Avoidance Strategy

Melissa Agnes

The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”.

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How to Create a Content Strategy That Enhances Your Earned Media Efforts


While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

How social media makes PR strategy more influential

Agility PR Solutions

The post How social media makes PR strategy more influential appeared first on Agility PR Solutions. Social media has fundamentally and permanently altered the way in which businesses engage the public.