Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

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Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.

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PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.

Liquid Content Strategy – An old Idea gets life

The Proactive Report

In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new.

Kicking Off #PRStudChat in 2016 with PR Strategy

PR Expanded

ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.

10 Powerful Ways PR Can Boost Thought Leadership Strategy

B2B PR Sense

A thought leadership strategy is a blueprint for industry success. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. PR Strategy

How AI Can Help Your PR Strategy


You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.

How to Create a Content Strategy That Enhances Your Earned Media Efforts


While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

Artists with the Best Social Media Strategies

Critical Mention

Additionally, they employ valuable strategies we can learn from: Beyoncé. The post Artists with the Best Social Media Strategies appeared first on Critical Mention - Media Monitoring. There is a big difference between “insta-famous” and being famous.

Content Distribution Best Practices: 3 Strategies You Should Update


Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing

Why Mobile Content Strategy is Important to PR

The Proactive Report

Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived.

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A Crisis Avoidance Strategy

Melissa Agnes

The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”.

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Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in?

Infographic: 10 strategies for partnering with influencers

PR Daily

This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing. strategies. See the full list of strategies below.

The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. But modern influencer marketing encompasses much more than celebrities promoting a product -- which is why it is a valuable marketing strategy for B2B brands.

5 Things to Consider When Planning Your Video Marketing Strategy


Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy?

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Are You Accurately Measuring the ROI of Your PR Strategy?


Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective.

How Statistics Can Improve Your Social Media Strategy


Best Practices Featured social media statistics social media strategy

How to Generate More B2B Leads with 6 Easy Strategies

B2B PR Sense

How effective is your B2B lead generation strategy ? To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation. The trick is to focus on those strategies that will give you the most ammunition.

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Why Content Strategy Needs Digital PR

The Proactive Report

This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. If you need help with your content strategy give us a call 626 793 4911. Digital PR Online PR digital PR online PR strategy

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?

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How the Women of Game of Thrones Can Inspire Your Content Strategy


Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy.

3 Keys to Building a Strong Enterprise-Level Social Strategy


Social strategy is no longer confined to one team or one strategist. Today, a successful social strategy requires a combination of digital, content and PR across departments and teams. But putting together a strategy for integration is where many fall short.

Simple Tips For A Solid PR Strategy

ImPRessions - Crenshaw Communications

How you’re going to achieve them – the development of PR strategy – is another story. Yet an obvious strategy here would be to increase overall awareness of the organization with the thought that the resulting “halo effect” would support greater donations.

How to Create a Successful B2B Content Strategy

B2B PR Sense

Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. Why is a strategy so important? How to Create a B2B Content Strategy.

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5 Success Strategies For PR Pitching

ImPRessions - Crenshaw Communications

Strategies to help your PR efforts. Now, this is not a strategy one can bank on, but it did endear us to the producer who, lo and behold, emailed one evening to see if our spokesperson could pinch hit early the next morning.

The Marketing Strategy behind the New York Knicks

Ron Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. The post The Marketing Strategy behind the New York Knicks appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

8 Marketing Tactics That Will Boost Your B2B Strategy

B2B PR Sense

How is your B2B strategy performing? As modern marketing expands and audiences change, new strategies emerge. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy.

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Marketing Strategy: The Looming Knowledge Crisis

Sword and the Script

Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. Marketing CMO marketing strategy talent

B2B Social Media: How to Use Social to Improve Your PR Strategy

B2B PR Sense

Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy. 8 Ways to Use B2B Social Media within Your PR Strategy.

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Future Proof Your Content Marketing Strategy with These 6 Tips


So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial.

Winning PR Strategies For Nonprofits

ImPRessions - Crenshaw Communications

But the fight for philanthropic share of voice is a fierce one, so smart strategies and tactics are needed. The post Winning PR Strategies For Nonprofits appeared first on Crenshaw Communications.

How to Prepare and Keep Your Content Strategy in Check


How does your brand’s 2017 strategy look? Whether you’re fine tuning your strategy or starting from scratch, here are a few words of advice to keep in mind as you leap into the new year. Nicholson suggests working with a quarterly strategy to start.

How to Build a Successful B2B Influencer Marketing Strategy

B2B PR Sense

Virtually every sport has its own playbook -- an amalgamation of the best plays and strategies. In much the same way, marketing has its own set of strategies. Influencer marketing steps in as a valuable strategy that is a refreshing change from traditional marketing.

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Three Ways to Integrate Audio into a Marketing Strategy

Ron Torossian

The post Three Ways to Integrate Audio into a Marketing Strategy appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Business Communications Agency PR Inspiration Public Relations Ronn Torossian 5WPR CEO Insights PR Agency Strategy

Public Relations Strategies: Redux

Shift Communications

The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.

Why Content Strategy Needs Digital PR

The Proactive Report

This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. When you have a savvy Digital PR team that understands the core of communication strategy and has great writers, designer and videographers already familiar with these content tactics, working with you producing effective content is easy to do. If you need help with your content strategy give us a call 626 793 4911.

Making The Most Of A Hashtag Strategy

ImPRessions - Crenshaw Communications

Like most of what works best on social media, an authentic hashtag strategy that is true to a brand is more effective than one trumped up for attention, or that rides the coattails of an existing trending topic.