Expert insights. Personalized for you.
The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency StrategyOne of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. MORE
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […]. MORE
The post 5 strategies to improve the reputation of your brand appeared first on Agility PR Solutions. Brand reputation is incredibly important but is an area that many business owners struggle with. MORE
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. The post Improving PR Content Strategies appeared first on Crenshaw Communications. MORE
COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. For any organization, 2020 has been a messaging challenge. MORE
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals. MORE
The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING StrategyIn the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed. MORE
All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. The post 3 effective PR strategies for niche businesses appeared first on Agility PR Solutions. MORE
The same is true with your PR strategy. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results. With that in mind, let's look at the top ways in which you can upgrade or elevate your strategy for the coming year. How to Elevate Your PR Strategy in the Coming Year. Deploy an Email Strategy. MORE
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. Communication options are not what they used to be even ten years ago, so if your […]. MORE
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm. MORE
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy. Here’s what the most successful PR strategies have in common. The best PR strategy is only as good as the execution behind it. MORE
We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception. The five strategies shared in this blog series can help you do just that. The post 5 Powerful Owned Media Strategies (Part 2 of 2) appeared first on Onclusive. MORE
The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. MORE
Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line. MORE
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media. MORE
It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. When built and executed well, a good media strategy can enable better visibility, enhanced credibility, stronger relationships with customers and more. The strategy doesn’t need to tackle every possible business angle from the get-go. MORE
With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. To that end, we’ve compiled the most effective owned media strategies for the modern communicator. MORE
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy MORE
The post Timeless Strategies for Increasing Conversions appeared first on. The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels. MORE
Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media. MORE
These industry marketing experts see how brands can improve their strategies and implementations within a set budget, which is why it’s better for companies to work with someone from the same niche instead of a general marketer. MORE
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart. MORE
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite. MORE
The post 9 lessons from HIMSS’ COVID-19 strategy appeared first on PR Daily. What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond. MORE
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. Action Plan: Work on ways to integrate artificial intelligence into your PR strategy that enhances your role. MORE
Here, we will expand on that information to help you use these new voices to enhance your brand strategy. In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel. MORE
The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. One solution is to follow what famed Roman emperor Julius Caesar said, “Divide et Impera” or divide and rule. MORE
It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. Over the years, I've noticed key problem areas when it comes to public relations strategy. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. PR Strategy MORE
And when it comes to your personal branding strategy, there are tools that can help you to soar. Let's look at a some of those tools right now and see what fits into your strategy and goals. 10 Important Personal Branding Tools That Will Boost Your Strategy. MORE
The post Social Impact Theory for Social Media Strategy appeared first on. Public Relations Ronn Torossian BRANDING Insights MARKETING Social Media Strategy MORE
The post 18 internal communications strategies for 2020 appeared first on Agility PR Solutions. How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true. MORE
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. AI can now help communicators in every aspect of their strategy and campaign cycle. The post How AI Can Help Your PR Strategy appeared first on AirPR. Better Decisions Begin with Data and Artificial Intelligence. MORE
The post 5 proven strategies for making better decisions in stressful moments appeared first on PR Daily. To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. MORE
To do that, you need to have a strong PR strategy that will help you stand out among the competition and encourage repeat business, which […]. The post 6 strategies to build your brand and advocate loyalty appeared first on Agility PR Solutions. MORE
They can also generate a constant stream of income, especially if you put the right podcast monetization strategies in place. The post 5 strategies to monetize your video podcast appeared first on Agility PR Solutions. MORE
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on. Brand PR PR Agency PR Firm Advice Business Insights MARKETING Ronn Torossian StrategyThis is unfortunate, since these elements can make or break a campaign. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices. MORE
You’ve laid all the groundwork for a successful content marketing strategy. The post How to optimize your content distribution strategy appeared first on Agility PR Solutions. MORE
Here are some of the best brand building strategies that you can use on this social media platform Social media has completely transformed the way companies do marketing. MORE
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool MORE
Strategy Related Topics Flack Me
JUNE 21, 8870
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool
Ronn Torossian
SEPTEMBER 17, 2020
The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency StrategyOne of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.
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Ronn Torossian
DECEMBER 28, 2020
The post Social Impact Theory for Social Media Strategy appeared first on. Public Relations Ronn Torossian BRANDING Insights MARKETING Social Media Strategy
Ronn Torossian
DECEMBER 21, 2020
The post Timeless Strategies for Increasing Conversions appeared first on. The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels.
Onclusive
SEPTEMBER 2, 2020
Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media.
Ronn Torossian
DECEMBER 6, 2019
The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. One solution is to follow what famed Roman emperor Julius Caesar said, “Divide et Impera” or divide and rule.
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Ronn Torossian
SEPTEMBER 25, 2020
There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy
Ronn Torossian
JANUARY 31, 2020
When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on. Brand PR PR Agency PR Firm Advice Business Insights MARKETING Ronn Torossian StrategyThis is unfortunate, since these elements can make or break a campaign. Here’s how and why: Mobile Proliferation Nearly five billion people have and use mobile devices.
Ronn Torossian
MARCH 27, 2020
The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING StrategyIn the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.
ImPRessions - Crenshaw Communications
MAY 28, 2020
It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. When built and executed well, a good media strategy can enable better visibility, enhanced credibility, stronger relationships with customers and more. The strategy doesn’t need to tackle every possible business angle from the get-go.
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
|
PR Daily
DECEMBER 22, 2020
The post 5 proven strategies for making better decisions in stressful moments appeared first on PR Daily. To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists.
PR Daily
DECEMBER 14, 2020
The post 9 lessons from HIMSS’ COVID-19 strategy appeared first on PR Daily. What happens when the world’s largest annual health care event collides with an emerging global pandemic? Here’s how the team managed to respond.
Ronn Torossian
SEPTEMBER 16, 2019
The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.
B2B PR Sense
AUGUST 4, 2020
And when it comes to your personal branding strategy, there are tools that can help you to soar. Let's look at a some of those tools right now and see what fits into your strategy and goals. 10 Important Personal Branding Tools That Will Boost Your Strategy.
B2B PR Sense
APRIL 24, 2019
It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. Over the years, I've noticed key problem areas when it comes to public relations strategy. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. PR Strategy
B2B PR Sense
JUNE 20, 2019
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media.
Business Wire
NOVEMBER 3, 2020
COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. For any organization, 2020 has been a messaging challenge.
Agility PR Solutions
JANUARY 6, 2021
The post 5 strategies to improve the reputation of your brand appeared first on Agility PR Solutions. Brand reputation is incredibly important but is an area that many business owners struggle with.
Onclusive
JUNE 24, 2020
We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception. The five strategies shared in this blog series can help you do just that. The post 5 Powerful Owned Media Strategies (Part 2 of 2) appeared first on Onclusive.
Business Wire
JANUARY 21, 2020
Here, we will expand on that information to help you use these new voices to enhance your brand strategy. In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel.
Doctor Spin
FEBRUARY 3, 2019
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.
ImPRessions - Crenshaw Communications
JUNE 18, 2019
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy. Here’s what the most successful PR strategies have in common. The best PR strategy is only as good as the execution behind it.
Cision
DECEMBER 11, 2020
Creating an Adaptable Comms Strategy for 2021. Comms professionals discuss how they turned the unique challenges of 2020 into opportunities. Best Practices
Agility PR Solutions
JANUARY 13, 2021
To do that, you need to have a strong PR strategy that will help you stand out among the competition and encourage repeat business, which […]. The post 6 strategies to build your brand and advocate loyalty appeared first on Agility PR Solutions.
Agility PR Solutions
OCTOBER 8, 2020
They can also generate a constant stream of income, especially if you put the right podcast monetization strategies in place. The post 5 strategies to monetize your video podcast appeared first on Agility PR Solutions.
Ronn Torossian
FEBRUARY 19, 2019
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. Communication options are not what they used to be even ten years ago, so if your […].
Agility PR Solutions
NOVEMBER 29, 2020
You’ve laid all the groundwork for a successful content marketing strategy. The post How to optimize your content distribution strategy appeared first on Agility PR Solutions.
Ronn Torossian
MAY 29, 2019
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite.
Agility PR Solutions
SEPTEMBER 17, 2020
The post 18 internal communications strategies for 2020 appeared first on Agility PR Solutions. How you communicate a message is as important as the message itself. When it comes to internal communications, this certainly holds true.
B2B PR Sense
NOVEMBER 20, 2018
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. Action Plan: Work on ways to integrate artificial intelligence into your PR strategy that enhances your role.
5W PR
JANUARY 13, 2021
These industry marketing experts see how brands can improve their strategies and implementations within a set budget, which is why it’s better for companies to work with someone from the same niche instead of a general marketer.
Onclusive
JUNE 17, 2020
With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.
Ronn Torossian
JANUARY 3, 2019
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […].
Onclusive
DECEMBER 6, 2017
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. AI can now help communicators in every aspect of their strategy and campaign cycle. The post How AI Can Help Your PR Strategy appeared first on AirPR. Better Decisions Begin with Data and Artificial Intelligence.
Agility PR Solutions
SEPTEMBER 27, 2020
All businesses have the desire to be discovered by their target audience, but this can be easier said than done if they haven’t thought carefully about the most successful PR marketing strategies. The post 3 effective PR strategies for niche businesses appeared first on Agility PR Solutions.
Agility PR Solutions
JANUARY 11, 2021
Tech-focused marketing consultancy DemandLab recently released new research that reveals how few comms pros—only 36 percent—are utilizing attribution strategies that connect marketing’s value to the bottom line.
Awario
NOVEMBER 30, 2020
Here are some of the best brand building strategies that you can use on this social media platform Social media has completely transformed the way companies do marketing.
B2B PR Sense
NOVEMBER 23, 2019
The same is true with your PR strategy. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results. With that in mind, let's look at the top ways in which you can upgrade or elevate your strategy for the coming year. How to Elevate Your PR Strategy in the Coming Year. Deploy an Email Strategy.
ImPRessions - Crenshaw Communications
JANUARY 5, 2018
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. The strategy should also include design elements for custom content, subject matter and, importantly professional editorial guidelines, like any publication. The post Improving PR Content Strategies appeared first on Crenshaw Communications.
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