Why and How to Send Effective Press Releases

Flack Me

Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool

Tools 28

Focused content as effective PR strategy

Ronn Torossian

The post Focused content as effective PR strategy appeared first on. Business Public Relations Insights MARKETING PR Agency StrategyContent that is marginally meaningful will have little or no role to play in the PR advancement of an organization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Strategy for Content Marketing

Ronn Torossian

The post A Strategy for Content Marketing appeared first on. Business Communications Agency Insights MARKETING PR Agency StrategyTo a growing number of marketers, content marketing is today’s holy grail.

Creating Unified Brand Strategies

Ronn Torossian

The post Creating Unified Brand Strategies appeared first on. Business PR Firm PR Inspiration Insights MARKETING PR Agency StrategyOne of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on. Brand PR Business 5WPR CEO Insights MARKETING PR Agency PR Firm Strategy

Four Strategies for Ensuring Your Livestream Is a Success

Ronn Torossian

The post Four Strategies for Ensuring Your Livestream Is a Success appeared first on. Business PR Inspiration Insights MARKETING PR Agency StrategyThere couldn’t be a better way to reach and engage an audience in these socially distanced times than via Livestream.

Tweaking the Digital Strategy

Ronn Torossian

The post Tweaking the Digital Strategy appeared first on. Business Entrepreneur PR Firm Public Relations Ronn Torossian Insights PR Agency PR Tips StrategyWith marketers gathering more and more data, the tsunami of information might tend to be overwhelming.

Timeless Strategies for Increasing Conversions

Ronn Torossian

The post Timeless Strategies for Increasing Conversions appeared first on. The product page is where most customers finally decide to either buy a company’s product or completely abandon the store or their cart, and it tends to be a neglected page in sales funnels.

Five Winning Owned Media Strategies

Onclusive

Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media.

Forgotten Elements of Digital Marketing Strategy

Ronn Torossian

When planning a winning digital marketing strategy, there are a few elements that are often taken for granted, or not given their just due. The post Forgotten Elements of Digital Marketing Strategy appeared first on.

Public Relations Strategy to Boost Art Marketing

Ronn Torossian

The post Public Relations Strategy to Boost Art Marketing appeared first on. Brand PR Business Media Relations PR Agency PR Firm Public Relations 5W Public Relations BRANDING Insights MARKETING Strategy

5 Tips For A Successful Media Strategy

ImPRessions - Crenshaw Communications

It often comes down to the right media strategy. But the right strategy will work for any type of company. . A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers.

How To Develop A Winning PR Strategy

ImPRessions - Crenshaw Communications

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Tactics should be informed by strategy, but they’re separate. To me, strategy has always been about the “how” of accomplishing PR goals.

Activating Influencers: Using Outside Voices to Amplify Your PR Strategy

Business Wire

Here, we will expand on that information to help you use these new voices to enhance your brand strategy.

All Success Starts With a Solid Strategy

PRSay

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. The word “strategy” is derived from the Greek word “strategos,” which means “military general.”

5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. We will continue that discussion with three more strategies that we’ve seen modern communicators use. Owned media strategies are no exception.

Social Media Strategy Template

The Proactive Report

Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.

ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

There are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations. The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations Strategy

Agency 150

6 effective PR strategies for small businesses

Agility PR Solutions

The post 6 effective PR strategies for small businesses appeared first on Agility PR Solutions. Corporations have whole departments and large budgets dedicated to public relations, which makes harnessing the power of good PR intimidating when you own a small business.

Lessons to Learn from Spotify’s Marketing Strategy

Ronn Torossian

The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian StrategyIt’s always fascinating to take a look at how a brand is marketing to us as consumers. For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer.

PR Strategy Not Working? Here's How to Fix It

B2B PR Sense

It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. Over the years, I've noticed key problem areas when it comes to public relations strategy. 10 PR Strategy Problem Areas & How to Fix Them. And every PR campaign and strategy needs an end goal. PR Strategy

5 Powerful Owned Media Strategies (Part 1 of 2)

Onclusive

With circumstances spinning out of control in today’s uncertain business and economic climate, companies are adjusting their marketing strategies to focus on the things they can control. To that end, we’ve compiled the most effective owned media strategies for the modern communicator.

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. A lot relies on understanding what's happening in the world of journalism and what that means for your public relations strategy. This impacts how B2B PR functions and how you enact your PR strategy -- especially when it comes to earned, owned and paid media.

How to Upgrade Your PR Strategy for 2020

B2B PR Sense

The same is true with your PR strategy. PR is far from static -- rather it is an exciting and dynamic strategy. As we head into 2020 and beyond, it is imperative that we adopt the latest PR trends -- in essence, upgrading our strategies to compete for the best results.

Calculated risk: Social media strategy in 2021

PR Daily

As the pandemic continues into 2021, and we remain socially isolated, digital communications is a lifeline,” says Pearl Gabel, director of brand strategy and digital integration for Kivvit. It was built up and baked into the social media strategy. Brainstorm strategy.

What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. The difference between a ho-hum PR program and one that’s great comes down to your plan, and that plan rests on strategy. Here’s what the most successful PR strategies have in common. The best PR strategy is only as good as the execution behind it.

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

And when it comes to your personal branding strategy, there are tools that can help you to soar. Let's look at a some of those tools right now and see what fits into your strategy and goals. 10 Important Personal Branding Tools That Will Boost Your Strategy.

Tools 216

Why ‘provocative’ should be part of your owned content strategy

Ishmael's Corner

The post Why ‘provocative’ should be part of your owned content strategy appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

The Surround Strategy

Doctor Spin

There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.

The foundation of an SEO strategy should always include PR

PR Daily

Here are the ways a good PR strategy can be used to build domain authority and drive traffic to your website. To carve out space for your company in today’s digital-first landscape, it’s crucial to have a strong SEO strategy.

SEO 165

Post Launch Marketing Strategy

5W PR

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. When thinking about PR strategies, you should not overlook the value of doing live, offline events.

So What’s Your Post-election Communications Strategy? | Business Wire Blog

Business Wire

COVID-19, personal anxieties, work and school disruptions, and the economic and political issues have disrupted even the best communications strategies. For any organization, 2020 has been a messaging challenge.

Proven PR Strategies Worth Implementing

Ronn Torossian

The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The hit TV series Mad Men glamorized the golden age of advertising, but the sales and marketing superstars of that generation had nowhere near the tools, research, and other resources modern marketers and PR professionals have at their disposal. Communication options are not what they used to be even ten years ago, so if your […].

Startup Woes: How to Stay Organized with a Startup Marketing Strategy

Ronn Torossian

The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. Too much of a good thing is never bad, right? Well, not quite.

12 Powerful PR Trends That Will Shape Your Strategy for 2019

B2B PR Sense

A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. In addition to these public relations trends, you'll find actionable tips on how to accelerate your PR strategy. 12 PR Trends That Will Supercharge Your PR Strategy. Action Plan: Work on ways to integrate artificial intelligence into your PR strategy that enhances your role.

Trends 261

How AI Can Help Your PR Strategy

Onclusive

You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. AI can now help communicators in every aspect of their strategy and campaign cycle. The post How AI Can Help Your PR Strategy appeared first on AirPR. Better Decisions Begin with Data and Artificial Intelligence.

Should you focus on proactive or reactive PR strategies?

PR Daily

A solid media relations strategy should encompass proactive and reactive approaches to increase a client’s visibility. To develop a proactive PR strategy, practitioners should determine where a client’s audience is. Relying on reactive PR should not be the whole strategy.

How content marketing offers a foundation for your PR strategy

PR Daily

The blog becomes the cornerstone of your company’s thought leadership strategy. The post How content marketing offers a foundation for your PR strategy appeared first on PR Daily.

Winning Strategies for Social Media PR

Ronn Torossian

The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. On top of that, each platform wants to stay fresh, relevant, and profitable, so they each […].

7 PR strategies to build a strong, serviceable brand

Agility PR Solutions

Branding is the core of every business, and you need to implement the best strategies you can to develop a successful brand. The post 7 PR strategies to build a strong, serviceable brand appeared first on Agility PR Solutions.