INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target. MORE
They’re a critical part of any strategy. Knowing how your audience is going to find your material, inside the platform or outside it, is a critical element of any YouTube strategy. Sometimes a new strategy will work, other times, not so much. MORE
This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Let's take a look at why and how you should use Instagram for B2B PR and marketing strategies. 10 Ways to Power Up Your Instagram PR & Marketing Strategy. MORE
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire. MORE
The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb. MORE
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar. MORE
These are all potential reasons why implementing PR strategies is often […]. The post Simple and effective PR strategies for startups appeared first on Agility PR Solutions. MORE
The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on. MORE
The post 7 ways influencers have changed marketing strategies appeared first on Agility PR Solutions. Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. MORE
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy. MORE
The post Implementing an Offensive Crisis Management Strategy appeared first on. No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. MORE
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm. MORE
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common. MORE
The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian Strategy MORE
There's no doubt that content marketing is a powerful strategy. That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure. MORE
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy. MORE
More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. . MORE
Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. So why should you dedicate your resources to a thought leadership marketing strategy? MORE
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed. MORE
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart. MORE
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. MORE
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business. MORE
Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy? MORE
Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy. MORE
It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy. Recently, a client hired my firm because another agency hadn't thought through its strategy. You can't rush through strategy. PR Strategy"Get me some PR". MORE
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy. MORE
Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year. MORE
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy. MORE
The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Strategy MORE
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public. MORE
Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. These strategies have gone a long way in rebuilding the public's trust and approval. 12 Powerful PR Trends That Will Shape Your Strategy. MORE
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence. MORE
For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy. It's an exciting time to be in PR -- especially with the integration of social media strategy within PR strategy. MORE
But the tactics behind this strategy have changed. Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Thought leadership content is crucial to your strategy. MORE
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? MORE
For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1. MORE
The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on. Business Communications Agency PR Agency PR Firm PR Inspiration Public Relations 5W Public Relations 5WPR CEO Ronn Torossian Strategy MORE
For years, certain assumptions have dominated PR strategy and tactics. How can you set those aside and have a sounder, more informed strategy tied to the bottom line? The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. PR Strategy MORE
You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily. MORE
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool MORE
Strategy Related Topics Flack Me
JUNE 21, 8870
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Tactics should be informed by strategy, but they’re separate. Bulletproof your strategy.
B2B PR Sense
OCTOBER 17, 2019
For the purposes of today's post, we're going to discuss how social media can empower both B2C and B2B PR strategy. It's an exciting time to be in PR -- especially with the integration of social media strategy within PR strategy.
B2B PR Sense
MAY 27, 2019
Read on to learn how to adapt your PR strategy to the needs of journalists in your industry to get the best results. These strategies have gone a long way in rebuilding the public's trust and approval. 12 Powerful PR Trends That Will Shape Your Strategy.
Ronn Torossian
SEPTEMBER 16, 2019
The post Lessons to Learn from Spotify’s Marketing Strategy appeared first on. Media Relations New York City PR PR Agency PR Inspiration 5W PR 5W Public Relations 5WPR CEO BRANDING Insights MARKETING Ronn Torossian Strategy
B2B PR Sense
JUNE 20, 2019
Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. 5 Key B2B PR Takeaways That Will Impact Your Earned Media Strategy.
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B2B PR Sense
OCTOBER 24, 2018
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.
ImPRessions - Crenshaw Communications
JUNE 18, 2019
“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. Without the right PR strategy, a program can fall short or even fail spectacularly. Here’s what the most successful PR strategies have in common.
Ronn Torossian
MAY 29, 2019
The post Startup Woes: How to Stay Organized with a Startup Marketing Strategy appeared first on. Ronn Torossian Public Relations StrategyIt happens quite often in startup culture. Brainstorming sessions happen, and countless bright ideas are conceptualized and developed.
B2B PR Sense
JULY 14, 2019
There's no doubt that content marketing is a powerful strategy. That's where content promotion strategies can help. Content promotion is the use of additional strategies, both paid and unpaid, that get your content more exposure.
B2B PR Sense
SEPTEMBER 8, 2019
For years, certain assumptions have dominated PR strategy and tactics. How can you set those aside and have a sounder, more informed strategy tied to the bottom line? The case study sheds light on how we make decisions and the PR tactics that underpin our strategy. PR Strategy
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Ronn Torossian
JULY 1, 2019
The post Implementing an Offensive Crisis Management Strategy appeared first on. No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation.
Ronn Torossian
FEBRUARY 19, 2019
The post Proven PR Strategies Worth Implementing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
B2B PR Sense
AUGUST 7, 2019
This shows the amazing potential for B2B companies, with the right Instagram PR and marketing strategy, to get amazing results. Let's take a look at why and how you should use Instagram for B2B PR and marketing strategies. 10 Ways to Power Up Your Instagram PR & Marketing Strategy.
Ronn Torossian
JANUARY 3, 2019
The post Winning Strategies for Social Media PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Those who have been in the public relations business for a while can tell you: social media is a moving target.
B2B PR Sense
NOVEMBER 20, 2018
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.
Ronn Torossian
JUNE 17, 2019
The post How Artificial Intelligence Can Be Implemented into Even Simple Marketing Strategies appeared first on. Business Communications Agency PR Agency PR Firm PR Inspiration Public Relations 5W Public Relations 5WPR CEO Ronn Torossian Strategy
Ronn Torossian
APRIL 29, 2019
The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Featured PR Inspiration Public Relations Ronn Torossian 5W Public Relations 5WPR 5WPR CEO BRANDING Insights MARKETING PR Agency Strategy
B2B PR Sense
OCTOBER 4, 2019
Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?
ImPRessions - Crenshaw Communications
JANUARY 5, 2018
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.
PR Daily
DECEMBER 18, 2018
Here are four that should be the basis of your 2019 strategy. If you really want to start 2019 on the right foot, then you can’t just recycle all the same strategies and tactics. There needs to be a fresh approach that gives your marketing strategy the boost it needs for the new year.
Doctor Spin
FEBRUARY 3, 2019
There wasn’t enough time to create any fancy campaigns, so I proposed another strategy: “In all digital channels at your disposal, for four consecutive weeks, you won’t talk about anything except for the re-launched product.” The real challenge, ironically, was to stop the brand from talking about the things they, according to the strategy, shouldn’t be talking about. The strategy worked like a charm.
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
B2B PR Sense
SEPTEMBER 18, 2019
But the tactics behind this strategy have changed. Let's look at the top thought leadership trends that impact strategy and how you need to respond to these trends. What You Need to Know About Thought Leadership Strategy. Thought leadership content is crucial to your strategy.
Agility PR Solutions
JULY 18, 2019
The post 7 ways influencers have changed marketing strategies appeared first on Agility PR Solutions. Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers.
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.
Agility PR Solutions
JULY 18, 2019
These are all potential reasons why implementing PR strategies is often […]. The post Simple and effective PR strategies for startups appeared first on Agility PR Solutions.
PR Expanded
NOVEMBER 16, 2016
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.
PR Daily
MARCH 14, 2019
For businesses, March also marks the end of the first quarter of the year and the perfect time to review the early results of your annual marketing strategy. Here are five reasons from the web design firm 97 Switch on why you should constantly be revisiting your marketing strategies: 1.
B2B PR Sense
JANUARY 2, 2019
Has your content marketing strategy been on the decline, figuratively dwindling to embers? We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. B2B PR Belongs in Your Strategy.
PR Daily
APRIL 18, 2019
Here are seven steps to set a strategy that achieves meaningful results: 1. To make the investment worthwhile, your PR strategy should rest on research that defines the value proposition and confirms the customer and media targets. Bulletproof your strategy.
PR Expanded
JANUARY 12, 2016
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.
Critical Mention
OCTOBER 18, 2019
More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. In essence, implementing the following social media strategies with SEO in mind can indirectly amplify your brand visibility and bring more prospects to your website. .
Onclusive
DECEMBER 6, 2017
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.
Shift Communications
JANUARY 12, 2017
The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies. Traditional media relations as we know it is a strategy we should keep a close eye on.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?
PR Daily
APRIL 22, 2019
You’ve defined your brand position and have a clear marketing strategy. Let’s even assume you’ve documented a content strategy—to one degree or another. The post 3 approaches to revamping your content strategy appeared first on PR Daily.
PR Daily
APRIL 18, 2019
They’re a critical part of any strategy. Knowing how your audience is going to find your material, inside the platform or outside it, is a critical element of any YouTube strategy. Sometimes a new strategy will work, other times, not so much.
B2B PR Sense
DECEMBER 12, 2018
Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. So why should you dedicate your resources to a thought leadership marketing strategy?
PR Daily
FEBRUARY 12, 2019
The post Share your crisis response strategy appeared first on PR Daily. How well prepared is your organization to communicate during an emergency? Enter PR Daily’s 2019 Digital Marketing & Social Media Awards. Save $50 when you enter by Friday, Feb.
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