Social Media Strategy Template
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].
How to Improve Your PR Content Strategy with Influencer Marketing
MARCH 28, 2017
What makes influencer marketing better than the word-of-mouth strategy? The post How to Improve Your PR Content Strategy with Influencer Marketing appeared first on Spin Sucks.
Why Your Organization Needs an Innovation Strategy
JANUARY 9, 2017
The 10th anniversary of the announcement of the iPhone reminds us of why every organization, big or small, must have an active innovation strategy. The post Why Your Organization Needs an Innovation Strategy appeared first on Spin Sucks.
Revenue Generating News Releases: How to Optimize Strategy and Improve ROI
Achieve better results with targeted news release distribution
Customer-Focused Content Marketing Strategy
APRIL 7, 2015
By now it should be clear to most that content marketing strategy is embroiled in a saturation problem. Content Marketing Strategy: The Devil is in the Details. Education is Key in Effective Content Marketing Strategy. Content Marketing Strategy Requires Listening.
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
Life is where you learn to be human, and any communications strategy is about connecting with humans. Building a Communications Strategy. It takes time to craft and implement a successful communications strategy. The same holds true when you build a communications strategy.
Play the Halloween Candy Communications Strategy Challenge
OCTOBER 31, 2016
This fun game will help you put that candy to good use, while developing an integrated communications strategy which brings together the four media types. The post Play the Halloween Candy Communications Strategy Challenge appeared first on Spin Sucks.
Build Your PR Content Strategy with This Targeted Toolbox
FEBRUARY 8, 2017
The shoemaker's children have no shoes has never been more clear than when talking a PR content strategy with communications professionals. The post Build Your PR Content Strategy with This Targeted Toolbox appeared first on Spin Sucks.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.
How an Effective PR Strategy Can Boost Your Brand Visibility
JANUARY 9, 2017
Your PR strategy needs to deliver trust and credibility to your customers. The post How an Effective PR Strategy Can Boost Your Brand Visibility appeared first on Spin Sucks.
Develop a Bare Minimum Brand Strategy
APRIL 13, 2015
When it comes to brand strategy I see this all the time—expressed by clients large and small as some variation on, “We don’t have time for brand strategy… and there’s no money for consumer research … so let’s just get to the communications, all right already?”
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
With 2015 upon us, now is a great time to take a look at your LinkedIn strategy. Why a LinkedIn Strategy? B2B is Still the LinkedIn Meat and Potatoes In truth, as interesting as the Liam Neeson campaign is, you’re probably thinking B2B with your LinkedIn strategy.
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Laura Petrolino explains why and how you can make sure your plan is on track.
Kicking Off #PRStudChat in 2016 with PR Strategy
JANUARY 12, 2016
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.
A Content Strategy Fit for an Oscar
FEBRUARY 17, 2015
Whether you agree with the Academy’s nomination list or not, planning your content the way movie studios plan their film releases can help to inform your content strategy. So give the people what they want, and include it in your content strategy. The Key to Content Strategy Success.
Three Strategy Games that Help in Business
DECEMBER 4, 2014
By Gini Dietrich On the third day of Christmas, Spin Sucks gave to you… three strategy games, two Crazies secrets , and the PR win of 2014. In fact, I kept a list of words at my desk for a long time that I called strategy words. Three Strategy Games Words with Friends.
How to Use a Reverse Message Strategy
MARCH 18, 2015
We all know an effective message strategy is key to communicating with your target audience in a way that matters. Your message strategy must have the 4Cs : Comprehension, connection, credibility, and contagiousness. Consumer-Focused Message Strategy. Reverse message strategy.
The Four Pitfalls (and Fixes) of Your PR Content Strategy
APRIL 6, 2017
There are lots of excuses marketers have for not having a PR content strategy, which creates many pitfalls. The post The Four Pitfalls (and Fixes) of Your PR Content Strategy appeared first on Spin Sucks.
PRTech Is Evolving. Is Your PR Strategy?
NOVEMBER 16, 2016
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.
Technique Matters for Communications Strategy Success
JANUARY 11, 2016
If you want to compare this to a communications strategy (which…surprise, surprise…we are!) Lifting heavier things takes work and strategy. Just like a successful communications strategy, it requires a plan that has tactics aimed at achieving my focus objectives.
Using the PESO Model to Drive an Effective PR Content Strategy
JANUARY 5, 2017
Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in?
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. You need to incorporate both types of keywords into your SEO strategy.
Human Connection: The Key to Better PR Strategy
APRIL 4, 2016
The post Human Connection: The Key to Better PR Strategy appeared first on Spin Sucks. Four Skills for Successful Client Service Negotiations The Snow Shoveler’s Guide to a Communications Strategy.
The Snow Shoveler’s Guide to a Communications Strategy
JANUARY 18, 2016
Don't get stuck in the driveway, Laura Petrolino explains the lessons shoveling snow can provide your communications strategy success. The post The Snow Shoveler’s Guide to a Communications Strategy appeared first on Spin Sucks. Related Stories Technique Matters for Communications Strategy Success The Incomplete Guide of Communications Strategy Analogies Six Must-Watch PR Webinars.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
A content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. A Fully-formed Strategy . Starting a blog and becoming active on social media isn’t a content marketing strategy.
Media Relations is a Tactic, Not a Strategy
SEPTEMBER 1, 2016
The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks. It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. Here is what needs to change.
The Zoom Method of Communications Strategy Success
AUGUST 29, 2016
Successful development and execution of a communications strategy requires you to zoom into the details, but also zoom out to the context and the bigger picture. The post The Zoom Method of Communications Strategy Success appeared first on Spin Sucks.
Customer Retention Strategies for Lovebirds
FEBRUARY 8, 2016
First you woo your customer through customer acquisition tactics and then you build a long-term, lasting relationship through proactive customer retention strategies. Laura Petrolino takes a look at three strategies you should use to ensure a happy, committed relationship with your customer.
How to Prepare and Keep Your Content Strategy in Check
JANUARY 10, 2017
How does your brand’s 2017 strategy look? Whether you’re fine tuning your strategy or starting from scratch, here are a few words of advice to keep in mind as you leap into the new year. Nicholson suggests working with a quarterly strategy to start.
FIR Podcast #56: Strategy? What strategy?
Holtz Communication + Technology
OCTOBER 10, 2016
How does that affect your news strategy? Cross-posted from the FIR Podcast Network.
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. The Mobile Marketing Future The ability to create a sound mobile marketing strategy is the present and the future.
When Is It OK to Implement an Offensive Crisis Management Strategy?
APRIL 26, 2016
Often, organizations choose to implement this type of crisis management strategy to make a statement – the statement being that they won’t be accepting or taking any crap. Whole Foods Market’s offensive crisis management strategy. What is the goal of crisis management?
Growing a Business: The Jump Shot Strategy
FEBRUARY 4, 2015
When we go about developing a strategy for a client, our first step is a research and analysis phase. We do all of this so we can create a “jump shot strategy.” Long-term growth strategies often don’t result in immediate gratification.
Strategy & Tech Tools Can Boost Content Success
The Proactive Report
JUNE 30, 2015
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.
A Crisis Avoidance Strategy
APRIL 3, 2014
The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”.
WhatsApp As An Ebola Crisis Communication Strategy
OCTOBER 20, 2014
Their strategy is as follows: “The service will provide audio, text message alerts and images to help people get the latest public health information to combat the spread of Ebola in the region. The post WhatsApp As An Ebola Crisis Communication Strategy appeared first on Agnes + Day.
Business Spring Cleaning: Communications Strategy Success
APRIL 3, 2017
How do you measure the success of your communications strategy? The post Business Spring Cleaning: Communications Strategy Success appeared first on Spin Sucks.
Connect the Dots Between PR Metrics and Strategy
MARCH 16, 2015
The journey from data to narrative is when communications pros dig deep into research, survey results , analytics, and usage and conversion data to create the strategies and narratives that change minds and influence behaviors. By Brendon Shank.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
In this article, we’ll discuss a few simple strategies to drive up your site’s conversion rate, leapfrogging you ahead of the competition. What kind of strategies do you currently use to increase your eCommerce conversions?