INDUSTRY INSIGHTS YOUR PEERS ARE READING
The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”. MORE
Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. Marketing CMO marketing strategy talent MORE
Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy. 8 Ways to Use B2B Social Media within Your PR Strategy. MORE
Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. MORE
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire. MORE
Social strategy is no longer confined to one team or one strategist. Today, a successful social strategy requires a combination of digital, content and PR across departments and teams. But putting together a strategy for integration is where many fall short. MORE
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar. MORE
Best Practices Featured social media statistics social media strategy MORE
So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial. MORE
How effective is your B2B lead generation strategy ? To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation. The trick is to focus on those strategies that will give you the most ammunition. MORE
In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new. MORE
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy? MORE
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. MORE
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 26) Marketing hires for strategy and execution. MORE
If you need help with your social media strategy give me a call. Online PR online PR social media strategy strategyHave you ever walked into one of those networking/cocktail parties at a conference? MORE
Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived. MORE
In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. But modern influencer marketing encompasses much more than celebrities promoting a product -- which is why it is a valuable marketing strategy for B2B brands. MORE
Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy. MORE
This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing. strategies. See the full list of strategies below. MORE
Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. The post The Marketing Strategy behind the New York Knicks appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Additionally, they employ valuable strategies we can learn from: Beyoncé. The post Artists with the Best Social Media Strategies appeared first on Critical Mention - Media Monitoring. There is a big difference between “insta-famous” and being famous. MORE
Thought leadership strategy is like climbing a mountain. A recent study from Edelman and LinkedIn may help you to see why so many B2B brands are using thought leadership to shore up their strategy. So why should you dedicate your resources to a thought leadership marketing strategy? MORE
Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what sticks; but most often, strategy is what drives real results. Strategy MORE
How is your B2B strategy performing? As modern marketing expands and audiences change, new strategies emerge. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy. MORE
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart. MORE
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate. MORE
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business. MORE
A thought leadership strategy is a blueprint for industry success. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. PR Strategy MORE
Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in? MORE
Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing MORE
How you’re going to achieve them – the development of PR strategy – is another story. Yet an obvious strategy here would be to increase overall awareness of the organization with the thought that the resulting “halo effect” would support greater donations. MORE
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy. MORE
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY. MORE
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public. MORE
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence. MORE
This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. If you need help with your content strategy give us a call 626 793 4911. Digital PR Online PR digital PR online PR strategy MORE
Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective. MORE
As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. The post Crisis lessons—how crisis-mode learnings inform stronger biz strategy appeared first on Agility PR Solutions. MORE
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy? MORE
Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. The post 2019 Marketing Strategies for Small Business Owners appeared first on Critical Mention - Media Monitoring. MORE
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link]. MORE
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template. MORE
Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. Why is a strategy so important? How to Create a B2B Content Strategy. MORE
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool MORE
Strategy Related Topics Flack Me
JUNE 21, 8870
Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy. Here's guidance on the proper way to compose and use this much-maligned tool
The Proactive Report
OCTOBER 5, 2015
Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy templateDOWNLOAD THE PDF social media template chart.
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Develop a content strategy based on the researc and create an editorial calendar.
B2B PR Sense
OCTOBER 24, 2018
Let's delve into some examples of PR strategies and tactics that should have been retired long ago. Establish a PR Strategy. Creating a strategy puts everyone on the same page in terms of PR campaign tactics and decision-making. Don't let old tactics ruin your B2B PR strategy.
B2B PR Sense
NOVEMBER 20, 2018
A regular check of current, fresh trends will help to keep your public relations strategy running smoothly and limit the chances of its breaking down on the side of the virtual road. 12 PR Trends That Will Supercharge Your PR Strategy. 5 PR Strategies That Will Amp Up Your Business.
The Proactive Report
JULY 23, 2017
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. IMPROVE YOUR CONTENT STRATEGY.
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. However, only 38 percent of companies say they have a defined social media strategy. Develop a content strategy with an editorial calendar. link].
ImPRessions - Crenshaw Communications
JANUARY 5, 2018
Develop a sound content strategy. Content marketing costs 62% less than traditional marketing and generates about three times as many leads, according to DemandMetric, but many brands still have a haphazard approach to strategy. “ Content is fire.
The Proactive Report
JUNE 30, 2015
Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Of the other half who did, only 38% had documented their strategy. Social Media Strategy Template.
The Proactive Report
MAY 5, 2015
If you need help with your social media strategy give me a call. Online PR online PR social media strategy strategyHave you ever walked into one of those networking/cocktail parties at a conference?
PR Expanded
NOVEMBER 16, 2016
Comprehensive, data-driven PR and communications strategy must take into account all avenues of consumption, meaning the stories they are telling, the stories reporters are telling, and how all of those stories are being received by the public.
The Proactive Report
JULY 7, 2015
In a recent post Mark Schaefer talked about the need for a “liquid” content strategy. “For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. But the notion of a liquid strategy is not new.
PR Expanded
JANUARY 12, 2016
ET to kick off 2016 with a Twitter chat discussion on PR Strategy. If you’re in PR and communications, then strategy should be top of mind, helping you to be more effective with your PR activities, and to make strategic decisions around the best ways to communicate.
Critical Mention
DECEMBER 2, 2018
Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic.
B2B PR Sense
OCTOBER 31, 2017
A thought leadership strategy is a blueprint for industry success. PR and thought leadership strategy go hand in hand. In fact, public relations is a key way to carve out your strategy and attain thought leadership status within your industry. PR Strategy
AirPR
DECEMBER 6, 2017
You strategy has so many options because content is now omnichannel and not just about media relations: Earned and Owned Media are now digital channels measured amongst the larger marketing mix across brand- and sales-driven KPIs. Better Decisions Begin with Data and Artificial Intelligence.
Cision
JANUARY 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
Agility PR Solutions
DECEMBER 10, 2018
As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. The post Crisis lessons—how crisis-mode learnings inform stronger biz strategy appeared first on Agility PR Solutions.
The Proactive Report
DECEMBER 24, 2014
Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web Seems like every year we hear this year is going to be the year of mobile. Well, it’s finally arrived.
Cision
OCTOBER 10, 2017
Although best practices are ideal strategies, they aren’t static. . The post Content Distribution Best Practices: 3 Strategies You Should Update appeared first on Cision. Featured Best Practices Content Marketing content strategy Influencer Marketing
Melissa Agnes
APRIL 3, 2014
The post A Crisis Avoidance Strategy appeared first on Agnes + Day. By Garth Rowan, Communications Consultant and member of the Agnes + Day Crisis Intelligence Team. Never doubt that a small group of committed people can change the world. Indeed, it is the only thing that ever has.”.
Cision
JANUARY 5, 2017
Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. What is a PR Content Strategy, and How Does the PESO Model Fit in?
Cision
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. How can your business start incorporating videos in your marketing strategy?
Critical Mention
AUGUST 12, 2018
Additionally, they employ valuable strategies we can learn from: Beyoncé. The post Artists with the Best Social Media Strategies appeared first on Critical Mention - Media Monitoring. There is a big difference between “insta-famous” and being famous.
Cision
OCTOBER 19, 2015
Best Practices Featured social media statistics social media strategy
Sword and the Script
DECEMBER 11, 2018
There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 26) Marketing hires for strategy and execution.
The Proactive Report
JANUARY 24, 2016
This article offers advice on how to improve your content strategy in three ways: Content : Theme, format, length and volume. If you need help with your content strategy give us a call 626 793 4911. Digital PR Online PR digital PR online PR strategy
Cision
DECEMBER 21, 2017
Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs. Does this PR strategy line up with the long and short-term goals of the company? Don’t cut yourself short; make sure that it will give your strategy enough time to be effective.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video plays an essential role in your marketing strategy. Video is an essential part of your content marketing strategy. Now, how do you use video as a part of your marketing strategy?
Cision
AUGUST 21, 2017
Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. These two paths will look very different from a content strategy perspective, so be sure to identify the destination is before starting the journey. Sansa Stark: Tweak Your Strategy.
PR 20/20
NOVEMBER 20, 2018
Behind every great marketing campaign is a documented strategy. Sometimes you can simply start executing on tactics that sound promising and see what sticks; but most often, strategy is what drives real results. Strategy
Cision
OCTOBER 20, 2015
Social strategy is no longer confined to one team or one strategist. Today, a successful social strategy requires a combination of digital, content and PR across departments and teams. But putting together a strategy for integration is where many fall short.
B2B PR Sense
MAY 6, 2018
How effective is your B2B lead generation strategy ? To help you get off the lead gen treadmill, we've developed 6 easy-to-implement strategies to jumpstart your lead generation. The trick is to focus on those strategies that will give you the most ammunition.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
How you’re going to achieve them – the development of PR strategy – is another story. Yet an obvious strategy here would be to increase overall awareness of the organization with the thought that the resulting “halo effect” would support greater donations.
B2B PR Sense
OCTOBER 14, 2016
Content is king -- yet a king can’t rule or expand his reign without a dedicated strategy. You can crunch out content on a daily basis -- but without a strategy, it will fall short of your goals. Why is a strategy so important? How to Create a B2B Content Strategy.
B2B PR Sense
JUNE 12, 2017
How is your B2B strategy performing? As modern marketing expands and audiences change, new strategies emerge. With that in mind, we’ve gathered 8 tactics from Influitive’s 2017 State of Customer Marketing Report to bring you up to speed on your marketing strategy.
PR Daily
SEPTEMBER 25, 2018
This infographic below by Grin lists 10 key strategies you should consider to help you elevate your influencer marketing. strategies. See the full list of strategies below.
Critical Mention
DECEMBER 2, 2018
Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. The post 2019 Marketing Strategies for Small Business Owners appeared first on Critical Mention - Media Monitoring.
Sword and the Script
NOVEMBER 8, 2016
Indeed, citing LinkedIn data, Adweek noted marketing agencies are bleeding strategy talent. I got some pushback on that including a comment about building a strategy around a tactic; that comment made my point better than I did. Marketing CMO marketing strategy talent
ReimaginePR
SEPTEMBER 26, 2016
So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Here’s Why a Customer-Centric Content Market Strategy is Crucial.
B2B PR Sense
AUGUST 19, 2018
In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. But modern influencer marketing encompasses much more than celebrities promoting a product -- which is why it is a valuable marketing strategy for B2B brands.
Ronn Torossian
FEBRUARY 15, 2018
Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. The post The Marketing Strategy behind the New York Knicks appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
B2B PR Sense
SEPTEMBER 15, 2017
Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy. 8 Ways to Use B2B Social Media within Your PR Strategy.
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