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Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. But what makes for a stellar piece of case study content that will win awards and attract media attention?

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Netline study says B2B marketing is more reliant on gated content

Sword and the Script

That’s according to a new study by Netline. The company sells software that provides marketers with “intent data” and that’s where the data in this study comes from. That’s worth mentioning because the data in this study isn’t survey data, it’s behavioral. Gated content consumption was up 14% compared to 2022 and 77% since 2019.

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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

A well-crafted public relations case study can be an immensely powerful tool for PR professionals, agencies, and freelancers. Case studies equip customers with a better understanding of the challenges their PR firm or freelancer has faced, as well as how they have resolved and overcome those barriers to success.

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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Developed a narrative that landed high-impact stories and boosted influential coverage. Complete Form To Learn More.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving.

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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” As in the person he was speaking to was in “output-only mode.” Shut up and listen.” “I I know best.” “I

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Study: APR Credentials Boost Confidence and Ethics Counseling Engagement

PRSay

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

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