Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Anatomy of a successful customer case study.

Public Relations Case Study

PR for Anyone

In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales.

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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Case StudyIn early 2019, Livongo began preparing to go public.

How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

Onclusive

The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

Case Study Turbine Labs

NewsWhip

CASE STUDY. The post Case Study Turbine Labs appeared first on Newswhip. Case StudyHow Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Industry. Marketing and Advertising. Company Size. 25-50 employees.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case StudyProteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

Study: Employee loyalty, engagement plummet to 12-month low

PR Daily

The post Study: Employee loyalty, engagement plummet to 12-month low appeared first on PR Daily. New research confirms that workers are weighing their options—and eager to find greener pastures.

[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement. Case Study

Study: Consumers see PR and marketing as interchangeable

PR Daily

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study

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Study: Today’s podcast audience is a WOM powerhouse

Agility PR Solutions

The post Study: Today’s podcast audience is a WOM powerhouse appeared first on Agility PR Solutions.

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The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad. For example, another student who happened to be studying abroad during the same time messaged me to make plans to meet up.

Study 240

Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina). The post Study: Automotive Manufacturers Still Missing Out on ESG Opportunities appeared first on Bianchi PR.

Dueling studies show the path ahead for smarter online surveys

Agility PR Solutions

By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. Online survey technology has transformed the market research industry.

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Study: Crucial 2019 email marketing trends

PR Daily

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. Here are nine more trends highlighted in the study: Age-agnostic: Older people want to be treated as if they were younger—and brand managers should cater to their preferences. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

Study 108

Study: Owned and shared media seen rapidly gaining value

PR Daily

In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. New technology is rapidly changing how PR pros create content and campaigns, and the new study suggests even the most savvy communicators might be surprised by its acceleration. The study summarizes: Al Golin wasn’t a fan of social media.

Study 128

Crisis case study: How to turn an employee lawsuit into a brand disaster

Agility PR Solutions

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ?

Study: Workplace rivalries offer many positives

PR Daily

The post Study: Workplace rivalries offer many positives appeared first on PR Daily. Science holds that a bit of friendly competition at work can drive productivity. But how much is too much? Jordan against Bird. Coke vs. Pepsi. You versus Ralph in marketing.

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Study: 56% of workers ‘dread’ work in the morning

PR Daily

The post Study: 56% of workers ‘dread’ work in the morning appeared first on PR Daily. Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

Study 168

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Case Studies #pig3d influencer case study influencer outreach case study minnesota pork board minnesota pork board case study mn pork mn pork board mn pork board case study social media case study minnesota social media case study mn

Weber study: Most global execs say home country is a critical stakeholder

Agility PR Solutions

The post Weber study: Most global execs say home country is a critical stakeholder appeared first on Agility PR Solutions.

Study 124

Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical

Agility PR Solutions

The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions. As we approach a full-on post-COVID world (sooner than later, hopefully!),

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Marketing & PR for Fitness Professionals: Case study

Prowly

The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.

Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

Sword and the Script

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through.

Study 144

Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently - Strategy

An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. Big takeaway: Study your brand voice and tone to see if there’s room to make your content more helpful and commanding.

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The Queen's Gambit: social media study

Awario

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums

Study 91

Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

Buzzstream

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. The post Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU appeared first on BuzzStream.

Study: Effective influencer marketing requires authenticity

PR Daily

A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. The post Study: Effective influencer marketing requires authenticity appeared first on PR Daily. As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.

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Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics.

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. Especially if you have questions about life and Russian community abroad, a student, who already studied abroad, knows the place from the inside.

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PR Newswire case study - Nosy Crow

Cision

We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children. UK Blog

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global networkBut how can you best provide this information without overwhelming and oversharing? Click below for more].

Get Famous Friday: Branding Case Study

PR for Anyone

This week I want to give you a case study. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I like to incorporate these into the tips so that you can get creative and see how you could do something similar. You know, these are real-world examples of my clients who […]. Update

Proud of your internal comms work this year? Send us your case study!

PR Daily

We are seeking case studies for an upcoming guidebook— Ragan’s Top Case Studies in Employee Communications & Culture —that will compile the most outstanding employee communications initiatives and campaigns from the past 12 months. 8 with the subject line: Case Study Idea.

Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel.

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Study: 1 in 5 employees report decrease in work productivity

PR Daily

Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady. However, a recent study produced by IPR and Leger finds that’s not the case.

COVID case study: Heinz presents a pitch-perfect quarantine plan

Agility PR Solutions

The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions.

Media & entertainment industry again tops latest brand intimacy study

Agility PR Solutions

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM.

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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations.