Onclusive

OCTOBER 21, 2019

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case StudyProteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

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Case Study Study Pharmaceuticals Brand 196

Onclusive

MARCH 11, 2020

Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Case StudyIn early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

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Case Study Study Media Relations Resources 238

Awario

JANUARY 12, 2021

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums

Study 101

Study Social Media Blogging Media 101

Onclusive

SEPTEMBER 3, 2019

The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

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Case Study Study Analytics Strategy 240

Onclusive

JANUARY 14, 2020

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement. The post [Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign appeared first on Onclusive. Case StudyGiven the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry.

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Case Study Study Travel Consumer 191

PR Daily

APRIL 23, 2019

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study

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Study Consumer Marketing Advertising 123

NewsWhip

JUNE 2, 2020

CASE STUDY. The post Case Study: Bauer appeared first on Newswhip. Case StudyHow Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Industry. Publisher. Company Size. 1,000+ employees. Spike is perfect for us – Things like shared panels and access to real-time velocity analytics has just been an absolute joy to work with every day.” ” . —.

Case Study 60

Case Study Study Radio Fashion 60

PR Daily

OCTOBER 9, 2020

The post Study: Workplace rivalries offer many positives appeared first on PR Daily. Science holds that a bit of friendly competition at work can drive productivity. But how much is too much? Jordan against Bird. Coke vs. Pepsi. You versus Ralph in marketing.

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Study Energy Exercises Data 127

PR Expanded

FEBRUARY 6, 2018

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad. For example, another student who happened to be studying abroad during the same time messaged me to make plans to meet up.

Study 240

Study How To Instagram Meeting 240

PR Daily

JANUARY 28, 2019

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. Here are nine more trends highlighted in the study: Age-agnostic: Older people want to be treated as if they were younger—and brand managers should cater to their preferences. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

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Study Trends Marketing Consumer 114

PR Daily

AUGUST 31, 2020

The post Study: 56% of workers ‘dread’ work in the morning appeared first on PR Daily. Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

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Study Energy Financial Survey 160

PR Daily

MAY 13, 2019

In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. New technology is rapidly changing how PR pros create content and campaigns, and the new study suggests even the most savvy communicators might be surprised by its acceleration. The study summarizes: Al Golin wasn’t a fan of social media.

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Study Financial Technology Report 127

Prowly

NOVEMBER 17, 2020

The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.

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Case Study Study Marketing 111

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create. Let’s look at the elements that take a case study from good to great.

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Case Study Study Sports Engineering 64

HMA Public Relations

JANUARY 4, 2018

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global networkBut how can you best provide this information without overwhelming and oversharing? Click below for more].

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Case Study Study Agency Publicity 50

PR for Anyone

MAY 5, 2020

In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales. Part Two of ‘Public Relations Case Study’ What do you know that you can share with the world that will help them overcome what they are going through? “It's possible to produce billions of views from free publicity.”

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Case Study Study Publicity Travel 59

PR Daily

DECEMBER 14, 2020

We are seeking case studies for an upcoming guidebook— Ragan’s Top Case Studies in Employee Communications & Culture —that will compile the most outstanding employee communications initiatives and campaigns from the past 12 months. 8 with the subject line: Case Study Idea.

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Case Study Internal International Study 113

PR Daily

JULY 22, 2019

A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. The post Study: Effective influencer marketing requires authenticity appeared first on PR Daily. As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.

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Study Marketing Travel Guidelines 131

PR Expanded

MAY 14, 2018

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. Especially if you have questions about life and Russian community abroad, a student, who already studied abroad, knows the place from the inside.

Study 157

Study Internal International Wikipedia 157

B2B PR Sense

JULY 8, 2016

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. What's are B2B Case Studies and Why Should I Use Them?

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Case Study Study B2B How To 136

Ronn Torossian

SEPTEMBER 26, 2017

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics.

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Case Study Study Blogging Publicity 150

Agility PR Solutions

JANUARY 13, 2021

The post 2021 Big Data and AI study provides progress report on state of corporate data initiatives appeared first on Agility PR Solutions.

Big Data 78

Big Data Data Corporate Study 78

PR Daily

AUGUST 21, 2020

The post Study: 56% of workers ‘dread’ work in the morning appeared first on PR Daily. Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

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Study Energy Financial Survey 114

PR Daily

AUGUST 16, 2019

Many organizations haven’t offered any continuing education in over a year, says a Clutch study. In a study from Clutch , half of respondents said it had been over a year since their employer offered training. However, the study also says that employees want the training and that these programs are likely to lead to increased job satisfaction. The post Study: Employees want more employer-offered retraining appeared first on PR Daily.

Employee 101

Employee Study Training Education 101

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read. The post Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology appeared first on Sword and the Script. PR CEO executive communications PR surveys PR tech surveys USC Annenberg Comms Study UX/CX

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Study Technology Survey Communications 122

B2B PR Sense

AUGUST 2, 2016

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. Another recent survey revealed that 66% of B2B marketers found that case studies were "very effective," and another 32% said that they were "quite effective.". What goes into a successful case study?

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Case Study Study B2B Marketing 129

Sword and the Script

SEPTEMBER 24, 2020

Those are some of the drawable conclusions from a study by the Demand Gen Report. The product still has to deliver It’s clear from the study, that a solid product has to back up good marketing and sales.

B2B 91

B2B Study Survey Enterprise 91

Cision

JUNE 12, 2020

We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children. UK Blog

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Case Study Study Company Blogging 120

PR Daily

JULY 9, 2020

Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady. However, a recent study produced by IPR and Leger finds that’s not the case. The post Study: 1 in 5 employees report decrease in work productivity appeared first on PR Daily. Aside from the pandemic’s devastating economic and physical toll, the ongoing threat of the virus is placing an immense psychological strain on workers.

Employee 96

Employee Study Report Data 96

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. The recession of 2008 changed housing. The COVID-19 pandemic will certainly have lasting effects. How will it change PR and communications?

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Study Publicity B2B Survey 102

Awario

OCTOBER 19, 2020

Kanye West is a phenomenon, artistic as well as a marketing one. We used our own social listening tool Awario to take a fresh look at Kanye's reputation as seen by the Internet

Case Study 87

Case Study Study Reputation Tools 87

PR Daily

OCTOBER 26, 2015

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective? PR Council recently released a report and said that about half of executive marketers ranked real-time advertising and brand newsrooms as the most “overhyped” approaches to marketing. Check out the list below: Looking for an approach that’s not puffed up?

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Study Brand Branding Journalism 129

Communications Conversations

AUGUST 25, 2015

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Case Studies #pig3d influencer case study influencer outreach case study minnesota pork board minnesota pork board case study mn pork mn pork board mn pork board case study social media case study minnesota social media case study mn

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Case Study Study Local Instagram 119

PR Daily

JULY 1, 2019

A new study from Releasd reveals a chasm between what PR pros can offer an organization and what most leaders believe PR can accomplish. The study polled over 300 leaders from a range of industries, all in senior roles within their organizations. The study shows management-level roles have the greatest distance to travel. Enter awards programs and tout your case studies—that’s great—but it’s time for PR pros to get creative in raising the profile of their industry.

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Study Report Enterprise Case Study 131

PR Daily

OCTOBER 11, 2019

The post Study: What drives Gen Z loyalty and purchasing decisions? New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond. The kids are all right, but winning their loyalty takes a deft marketing touch. New research from SnapChat reveals key insights into how Generation Z members (those born in the late 1990s and early 2000s) prefer to interact with companies online.

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Study Mobile Ethics Fashion 129

PR Daily

JUNE 24, 2019

In the 2019 IPR Disinformation in Society study, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness of the media and the ability to provide accurate news and information. In the 2019 IPR Disinformation in Society study, media sources were also deemed to be “very responsible” for combating disinformation, especially journalists (64%), network news stations (65%), and cable news (62%).

Study 131

Study Newspapers Local Journalism 131

Agility PR Solutions

SEPTEMBER 13, 2020

Blockchain-powered ethical data marketplace Measure Protocol explores this impact in an eye-opening new study on market research data quality, Is trust the solution to dirty data? […]. New study explores quality metrics for data research appeared first on Agility PR Solutions.

Data 108

Data Study Ethics Resources 108

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). The study suggests this viewpoint was even higher among sales and marketing types.

Employee 103

Employee Study Survey Analysis 103

Agility PR Solutions

APRIL 6, 2020

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM. The study, now in its 10th year, revealed that Amazon Prime topped the industry followed by Disney and Netflix. The post Media & entertainment industry again tops latest brand intimacy study appeared first on Agility PR Solutions.

Industry 78

Industry Study Brand Branding 78

Business Wire

MAY 11, 2017

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

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Study Journalism Marketing Report 270