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Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. But what makes for a stellar piece of case study content that will win awards and attract media attention?

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).


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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo


Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Developed a narrative that landed high-impact stories and boosted influential coverage. Complete Form To Learn More.

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What you need to know to write a client case study that counts

Agility PR Solutions

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving.

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Public Relations Case Study

PR for Anyone

In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales. She had eight hundred seventy-three million total views in one year alone.

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The type of content B2B buyers say helps vendors win deals [study]

Sword and the Script

For the better part of 10 years , studies have shown that buyers have all but made a decision by the time they talk to sales. A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. Observation: These steps reinforce what B2B marketing and sales organizations should already know.

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