A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.

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Get Your Free 2015 Social Journalism Study…& Infographic!


Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

Creating a PR Campaign Case Study

Ron Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

Of course, it does, and there’s been a number of studies that show this over the years. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds.

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

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The PR Implications of Edelman’s 2015 Trust Barometer Study


According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.

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B2C Content Marketing Trends: Key Findings from the 2015 Study


The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?

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#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on. I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.

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Trust Economy: Summaries to 4 Content Marketing Studies

Sword and the Script

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. Study: Why B2B Marketers Waste 19% of Their Budgets.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. The cliff notes to three recent social media studies follow below. What stood out for you in these studies?

Study: Employees waste 8 hours per week

PR Daily

The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.

Barilla sponsored ‘study’ fools consumers

PR Daily

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media


According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

Report: New study highlights PR's deficiencies

PR Daily

According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge.

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The Skimm: THE case study for employee social advocacy

Communications Conversations

Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup


The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study Build.

Study: Who shares your content matters

PR Daily

According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.

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CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

New Study on Guidance Shows Deep Concern over Consensus Earnings and Short-term Volatility


And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies. For more information on the Rivel study, please contact Sean McCurdy at smccurdy@rivel.com.

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CanPay Case Study: Making the Most of a Speaking Situation


The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations. At Barokas PR, one of the key services we offer our clients is speaking and event support.

Study: Marketers boost SEO with social media and content, struggle to prove ROI

PR Daily

The study found three major takeaways: 1. The study found that only 13 percent of companies focused solely on organic search, while the plurality (39 percent) focused equally on paid and organic SEO strategy. Remember when SEO strategy meant dreaming up synonyms for your product?

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Study: Brand newsrooms are 'overhyped'

PR Daily

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?

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3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

Sword and the Script

The study is careful to point out that the data does not say longer posts are always better. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively.

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Study: The early bird get the (writing) worm

PR Daily

A Grammarly study analyzed emails, social media posts and blogs and compared morning writing (from 4 a.m. For more on the study and a breakdown of writing types, check out Grammarly’s infographic below. What do you think of the study’s findings

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A Study In Compassionate Communications

PR Breakfast Club

Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right?

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Miss earlier posts in this series? Check out part 1 , part 2 and part 3 before diving into the below. . Despite G.W.’s

Digital Ethnography for PR, Part 4: Example Study

Shift Communications

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. Actors : the people involved in the study. Studying.

Study: Effective Content Marketing Has One Element

Sword and the Script

The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.

Study: Consumers favor magazine ads over video

PR Daily

A study from Nielsen Catalina Solutions reveals that—when pitted against TV, digital display, video, mobile and cross-media campaigns—magazines delivered the highest return. The study says that to drive sales, marketing efforts must strive for creativity and to be “as strong as they can be.”.

Infographic: Cision’s 2015 Social Journalism Study


According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. The post Infographic: Cision’s 2015 Social Journalism Study appeared first on prTini. Are PR pros pitching journalists the way they prefer?

Brands come together to study wage gap

PR Daily

The White House last week announced that 29 well-known brands and organizations have signed on in its pledge to study gender wage gap. Its goal is to study pay gaps among male and female employees.

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