Notified

JANUARY 30, 2025

We highly recommend Notified's IR platform for its seamless webcasts, helpful customer support, professionalism, flexibility and exceptional quality. Their support and guidance, both pre-event and live, ensure our earnings calls are a success.

Case Study 275

Case Study Groups Financial Study 275

5W PR

DECEMBER 31, 2024

Case studies, when crafted and implemented strategically, can be a powerful tool to establish credibility, differentiate the offering, and, ultimately, drive conversions. Building Trust and Credibility Case studies provide social proof, demonstrating that the product or service has been used by real customers and yielded positive outcomes.

Case Study 78

Case Study Study Infographics Tools 78

Agility PR Solutions

MARCH 18, 2025

In recent […] The post Crisis communications for Tesla in 2025: A case study of navigating public relations in the age of transparency first appeared on Agility PR Solutions.

Case Study 101

Case Study Crisis Communications Crisis Study 101

Notified

DECEMBER 9, 2024

Company blogs are a valuable tool for sharing insights on new products, services and perspectives. But solely relying on owned channels can limit visibility. With the resources invested in creating blog content, whats the best way to expand reach?

Case Study 246

Case Study Blogging Study Resources 246

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. Offer enough variety and choice.”

B2B 180

B2B Software Ethics Leadership 180

Agility PR Solutions

FEBRUARY 17, 2025

Developing relationships with journalists is crucial if you’re studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism.

Study 91

Study Media Journalism Industry 91

Ronn Torossian

FEBRUARY 18, 2025

Learn how leading financial brands like PayPal, Monzo & American Express excel at digital marketing through data-driven campaigns & customer-centric strategies The post Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands appeared first on.

Case Study 195

Case Study Financial Study Brand 195

Agility PR Solutions

OCTOBER 27, 2024

Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three years, more than half of market research may be done using AI-created, synthetic personas (..)

Study 106

Study Trends Industry Marketing 106

Buzzstream

JUNE 12, 2025

Journalists here are more likely to get back to you if they’re interested, often wanting to collaborate, whether it’s arranging quotes from spokespeople, setting up interviews, or sourcing local case studies.” Study] appeared first on BuzzStream. Traditional reactive stories or generic pitches don’t tend to perform as well.”

Study 62

Study Digital PR Reddit Local 62

Ronn Torossian

APRIL 16, 2025

The post The Power of Authenticity in Mom and Baby PR: A Case Study of Honest Companys Success appeared first on. Explore how Honest Company built success in mom and baby products through authentic PR, influencer partnerships and transparent brand messaging that resonates with parents.

Case Study 195

Case Study Study Company Brand 195

Remote PR Jobs

JUNE 11, 2025

They share detailed case studies, like how Coca-Cola uses their software to improve marketing, and arrange interviews with industry analysts. Publish case studies showing how their clients’ products helped other businesses. For example, take Salesforce , a company that sells software to other businesses.

B2C 203

B2C B2B Case Study Enterprise 203

Buzzstream

MAY 12, 2025

we invested a lot into proprietary surveys, data-led studies, and the stats pages, those were a massive part of the playbook. Passive Link Magnet Posts If you look at the anchors for the past years backlinks, you can see that data studies seem to drive most of the backlinks to the Forbes Advisor content. RD in the past year.

Study 62

Study Digital PR SEO Insurance 62

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. Instead of a case study, nominate customers for awards It’s a big deal to ask for a case study.

B2B 147

B2B Case Study Study Conference 147

Agility PR Solutions

JANUARY 25, 2025

The best PR campaigns from travel agencies are those that dont just market a destinationthey connect emotionally with travelers, stirring their wanderlust and […] The post The art of storytelling in travel PR: These 3 case studies show how great campaigns transport us to new destinations first appeared on Agility PR Solutions.

Transportation 78

Transportation Case Study Travel Storytelling 78

Onclusive

SEPTEMBER 29, 2021

Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on their campaigns.

Analysis 369

Analysis Case Study Study International 369

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And I would definitely say that, yes, like just studying story in general is such a good thing to do. And it’s one of those things I’m like, why every SEO should study branding.

SEO 62

SEO Study Brand Branding 62

Buzzstream

MAY 6, 2025

Quick Response Rate Doesnt Always Mean Success There are two quick things to remember with this study. Methodology The parameters for this study are: The campaign must have over 25 emails sent to avoid one-off emails or errant campaigns. Study] appeared first on BuzzStream. This isnt the case. Let me show you why.

Study 62

Study Fashion Digital PR Pitching 62

Muck Rack

JUNE 8, 2025

Case Study: How solo PR pro Neal Stein saves time—and headaches—with Muck Rack

Case Study 60

Case Study Study 60

PRSay

JUNE 11, 2025

A landmark international study — backed by Oxford, MIT, NYU and Cambridge — has confirmed what many in our profession already sensed. McGrath for insights on how communicators can lead in the fight for truth, trust, and public perception. Watch live on LinkedIn on June 26 at 1 p.m. Registration information to follow. It’s here.

System 177

System Case Study Study Storytelling 177

Sword and the Script

OCTOBER 8, 2024

If your company is experiencing high rates of customer churn – and nothing you’ve done in the product or customer success seems to remedy the problem – then this study suggests the CX marketing presents is the next logical place to look for answers. And they’ve made it clear that they’ll bail if they don’t get what they want.”

B2B 173

B2B Survey Study Financial 173

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. was changing my profession.

B2B 152

B2B Marketing Leadership Study 152

PRSay

NOVEMBER 11, 2024

Don’t start with [Organization Name] conducted a study. Focus on what you learned in the study, not on the study itself. As it turns out, what parents think — or hope — and what teens report actually doing don’t match up according to a new survey conducted by State Farm. Lead with the audience, instead. Lead with the benefits.

Report 151

Report Writing Engineering Study 151

Onclusive

AUGUST 19, 2021

Download this case study to learn how Onclusive helped Sophos to: Increase comprehensive earned media coverage by 21% Increase messaging inclusion by 45% Increase quarterly content-driven visitors by 32%.

Case Study 370

Case Study Strategy Analytics Software 370

PRSay

JUNE 9, 2025

To get your paragraphs read, keep them to: One to two sentences People read further into a piece if the paragraphs are short, according to The Poynter Institute’s Eyetrack III study. 36 words on average That’s the average length of a paragraph in The New York Times, according to a Wylie Communications’ benchmarking study.

Writing 147

Writing Study Training Education 147

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Marketing teams are spread thin. Performance marketing and customer marketing are the only two areas getting attention. Below are 25 B2B marketing statistics that sum up 2024 so far. >>>

B2B 183

B2B Survey Marketing Analysis 183

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Marketers and publishers are right to fear the decline of cookies, but again, it’s another opportunity to shine.

Privacy 434

Privacy Case Study Advertising Advertising 434

Onclusive

JULY 22, 2021

Download this whitepaper to read: How to know which messages are resonating with your audience The psychology behind how people search and how SEO can inform your PR efforts A deep dive into NEO messaging and how to implement it into your communications strategy Real NEO case studies contributed by 23andMe, Monster and Lucidworks.

How To 370

How To Case Study SEO Engineering 370

Onclusive

JULY 13, 2021

Read the full case study. Read the full case study. Read the full case study. As a result, the company gained powerful insights about the soundbites and spokespersons that drove significant business impact and website activity with less pull-through. A list of articles that include your messaging doesn’t tell the whole story.

How To 370

How To Biotechnology Case Study Leadership 370

Wadds Inc.

NOVEMBER 23, 2024

A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). The recent USC Annenberg study reported that 70% of practitioners believed AI helped them produce better work, while 73% say it allows them to work more quickly. Bias is also an issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

Sword and the Script

APRIL 15, 2025

If you enjoyed this post you might also like: Trust in business: 10 ways to build the currency brands cant live without Image credits: Google Gemini and respective studies cited The post Not just seen, but believed: trust is the new mandate for marketing and comms appeared first on Sword and the Script.

Marketing 163

Marketing B2B Survey Comparison 163

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 109

B2B Brand Branding Case Study 109

Agility PR Solutions

APRIL 8, 2025

In 2025, studies show that more Americans than ever before are turning to social media and influencers as sources of information. Its no secret that social media has changedthe traditional media landscape over the last decade.

Social Media 110

Social Media Study Report Strategy 110

Sword and the Script

MAY 27, 2025

Searchers weigh the trustworthiness of a site, not just an answer Danny Goodwin , an editor with Search Engine Land, wrote up a study that reinforces the observations we all have about AI and search: when AI offers an answer that seems credible, the vat majority of searchers dont click through to verify the citation. The key finding?

B2B 155

B2B Marketing SEO Engineering 155

Onclusive

MAY 12, 2022

The purpose of this study was to understand the relationship between certain characteristics of media articles and PR-driven website traffic and actions measured by PR Attribution – essentially, how predictive the following characteristics are of an individual article driving website traffic and actions: ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

5W PR

MAY 24, 2025

When presenting clinical evidence, PR teams should focus on peer-reviewed studies published in respected journals. For example, rather than simply stating a product “supports immune health,” messaging can reference specific study findings showing measured improvements in immune markers.

Strategy 78

Strategy Marketing Crisis Communications Healthcare 78

PRSay

DECEMBER 16, 2024

In college, she studied public relations and began practicing PR. The attorneys publicist took Merriweather under her wing and became her first mentor. When the publicist wasnt around, Id step in and answer phone calls. I got a glimpse of where my skillset could also be used.

Instagram 157

Instagram Agency Interviews Study 157