Get Your Free 2015 Social Journalism Study…& Infographic!
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metrics
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying.
Five Tips for Writing Case Studies that Rock
JANUARY 21, 2015
By Steve Aedy You’ve heard about the high conversion rates of good case studies, and you’ve decided to write your first one. Except, just how do you write compelling case studies ? Just like all aspects of writing, case studies follow a standard formula.
The Study Guide for Communications Professionals
JUNE 3, 2015
The Study Guide for Communications Professionals Do you have a Feedly or other RSS feed for your favorite communications and PR blogs (obviously including this one… )? By Laura Petrolino One of the core values at Arment Dietrich is curiosity.
Where and How B2B Marketing Generates Leads it Likes [Study]
Sword and the Script
APRIL 4, 2017
As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing.
The PR Implications of Edelman’s 2015 Trust Barometer Study
AUGUST 17, 2015
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.
Five Powerful Ways to Get More Leads from Your Website Forms
OCTOBER 20, 2016
You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do.
Relentlessly Pursue Your Professional Goals: A Case Study
OCTOBER 24, 2016
Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. Ready to achieve all of your professional goals?
B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?
Barilla sponsored ‘study’ fools consumers
JULY 7, 2016
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.
Key Digital Trends for 2017 | Study by social@Ogilvy
JANUARY 3, 2017
The full study by Marshall Manson and James Whatley of Ogilvy can be found here. Here’s a haul of the next five big trends: Download the full study here. Key Digital Trends for 2017 | Study by social@Ogilvy appeared first on Institute for Public Relations.
JCB HYDRADIG Social Media Case Study
JULY 20, 2016
I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn.
Seize Every Marketing Opportunity with B2B Case Studies
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
Study: Who shares your content matters
MARCH 21, 2017
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.
How to make employee recognition a buzzworthy experience: A case study from Mattel
Holtz Communication + Technology
MARCH 9, 2015
It also reinforced the company’s focus on creativity and innovation, and provided 10 case studies demonstrating how it was implemented by people just like them in the real world of day-to-day work.
#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead
OCTOBER 14, 2015
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study
Study: ‘Influencer marketing’ on the rise
MARCH 20, 2015
A recent study in the Journal of Consumer Research found. In their study, researchers found that 92 percent of consumers turn to people they know for referrals above any other source.
2016 Global Social Journalism Study: How to Reach More Journalists on Social Media
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.
Buzzfeed study challenges viral content myths
MAY 2, 2016
A recent study from Fractl examines content from BuzzFeed —a vaunted platform for viral content—to determine which forces (supernatural or not) had the greatest influence on a post’s garnering of shares. “We
Ethics Study Identifies Need for Training & Mentors in the Workplace
MARCH 6, 2017
A new study sponsored by the Arthur W. The study was a joint faculty-practitioner collaboration between two members of BEPS, Marlene Neill, Ph.D., A total of 290 practitioners started the survey (19% response rate) and 254 were eligible for the study based on their age.
TCIP #052 – A Crisis Management Case Study with Monika Lancucki
JUNE 6, 2015
The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge.
Study: To win over millennials, increase your digital presence
AUGUST 16, 2016
Here are a few highlights from the study, and how brand managers can cultivate these younger consumers easily and expeditiously. According to the study, tolerance for delays diminishes dramatically among younger consumers.
Study: Effective Content Marketing Has One Element
Sword and the Script
OCTOBER 7, 2014
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.
Study: Millennials’ news consumption 'strikingly different'
MARCH 16, 2015
a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing.
Study: Big Companies Lag at Blogging, Social Media
Sword and the Script
OCTOBER 21, 2014
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study.
Fortune 500 Companies Prefer Instagram over Blogs, Study Says
MARCH 21, 2016
The full study can also be found on their website. Instagram usage increased 13 percent among 2015 Fortune 500 (F500) corporations while blog usage decreased by 10 percent, according to a 2015 University of Massachusetts Dartmouth study.
Study reveals social media is undermining journalistic values
JULY 23, 2015
I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University.
Corp Comm Frets Leadership in Crisis Comms, says Study
Sword and the Script
JULY 12, 2016
Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives.
Study: Brand managers ignore 80 percent of complaints on Twitter
JUNE 15, 2015
Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study. Socialbreakers arrived at the number after studying 6.5
For The Third Consecutive Year, DePaul University Students Take Top Honors at Page Society Case Study Competition
MARCH 6, 2017
NEW YORK – March 8, 2017 — Four DePaul University students will be awarded the Jack Koten Page Principles Case Study Award for their winning submission on Apple’s privacy and security battle with the FBI following the San Bernardino shooting. The Jack Koten Page Principles Case Study Award.
Study: The characteristics of highly shareable content
FEBRUARY 2, 2016
New research from the Reuters Institute for the Study of Journalism shows that readers hunger for analytical and inspiring content, so publishers shouldn't worry about the demise of high-quality journalism. Other studies produce conflicting recommendations about length, she notes.
Trust Economy: Summaries to 4 Content Marketing Studies
Sword and the Script
NOVEMBER 15, 2016
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. Study: Why B2B Marketers Waste 19% of Their Budgets.
Study: Why and how PR pros can dominate content marketing
MARCH 23, 2016
Though you should focus on storytelling and engaging your audience, a recent study from the Robert H. The study found that positive reviews had “little connection to visual appeal, visual complexity or the ratio of text to image.”. “A
The Dawn of CEO Activism: Study by Weber Shandwick and KRC Research
JULY 11, 2016
The full study is available here. Americans hold a more favorable opinion of CEOs who take public stances on controversial topics, according to “The Dawn of CEO Activism,” a study released by Weber Shandwick and KRC Research.
How to Develop B2B Case Studies That Actually Convert
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
Study: Shoppers rank America's most trusted brands
FEBRUARY 15, 2016
Walking into any big-box or grocery store can be overwhelming. With so many brands vying for shelf space, consumer confidence is essential, and can often mean the difference between success and failure. If you’re uncertain about a retailer’s reliability, firms like BrandSpark International can help.
Study: Consumers want to interact, be ‘friends’ with brands
OCTOBER 16, 2015
A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. Though only 14 to 35 percent of those surveyed by Ascend2 say blog posts, case studies, reports and white papers are effective, marketers shouldn’t be quick to dismiss the power behind blogs.
Studies: Digital media thriving, but press releases still most trusted
DECEMBER 29, 2014
Inkhouse and GMI conducted a similar study recently, and found that 73 percent of news consumers turn to TV for their news, followed by news websites (52 percent), print sources (36 percent) and radio (25 percent), which barely beat out social media (23 percent). Digital media is growing.
Study: These words will make or break your subject line
OCTOBER 5, 2015
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. The report.