Study Related Topics 
ImPRessions - Crenshaw Communications
APRIL 15, 2021
Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Anatomy of a successful customer case study.
PR for Anyone
MAY 5, 2020
In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales.
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Onclusive
MARCH 11, 2020
Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Case StudyIn early 2019, Livongo began preparing to go public.
Onclusive
OCTOBER 21, 2019
In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case StudyProteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.
Onclusive
JANUARY 14, 2020
Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement. Case Study
Onclusive
SEPTEMBER 3, 2019
The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.
PR Daily
APRIL 23, 2019
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study
NewsWhip
JUNE 2, 2020
CASE STUDY. The post Case Study Turbine Labs appeared first on Newswhip. Case StudyHow Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Industry. Marketing and Advertising. Company Size. 25-50 employees.
NewsWhip
JUNE 2, 2020
CASE STUDY. The post Case Study: Bauer appeared first on Newswhip. Case StudyHow Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Industry. Publisher. Company Size. 1,000+ employees.
Deirdre Breakenridge
FEBRUARY 6, 2018
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad. For example, another student who happened to be studying abroad during the same time messaged me to make plans to meet up.
Contently - Strategy
MARCH 11, 2020
At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.
Agility PR Solutions
FEBRUARY 27, 2023
The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.
Awario
AUGUST 10, 2021
We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study
Bianchi Biz Blog
APRIL 26, 2021
Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina). The post Study: Automotive Manufacturers Still Missing Out on ESG Opportunities appeared first on Bianchi PR.
Agility PR Solutions
JANUARY 16, 2023
The firm’s new study reveals a radically widening gap between customer desire and brand delivery, discovering these shifts in nearly all (91 percent) of the 110 categories researched, with a […].
Prowly
NOVEMBER 17, 2020
The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.
PR Daily
MAY 13, 2019
In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. New technology is rapidly changing how PR pros create content and campaigns, and the new study suggests even the most savvy communicators might be surprised by its acceleration. The study summarizes: Al Golin wasn’t a fan of social media.
Agility PR Solutions
JULY 15, 2021
The post Study: Today’s podcast audience is a WOM powerhouse appeared first on Agility PR Solutions.
Communications Conversations
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Case Studies #pig3d influencer case study influencer outreach case study minnesota pork board minnesota pork board case study mn pork mn pork board mn pork board case study social media case study minnesota social media case study mn
Contently - Strategy
JANUARY 24, 2022
Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . Strategy analytics case studies Content Analytics strategy tech technology
PR Daily
AUGUST 20, 2021
The post Study: Employee loyalty, engagement plummet to 12-month low appeared first on PR Daily. New research confirms that workers are weighing their options—and eager to find greener pastures.
PR Daily
AUGUST 31, 2020
The post Study: 56% of workers ‘dread’ work in the morning appeared first on PR Daily. Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.
PR Daily
JANUARY 28, 2019
There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. Here are nine more trends highlighted in the study: Age-agnostic: Older people want to be treated as if they were younger—and brand managers should cater to their preferences. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.
Agility PR Solutions
MAY 10, 2022
The post New study reveals new consumer attitudes about personalization, data collection practices appeared first on Agility PR Solutions.
Agility PR Solutions
SEPTEMBER 20, 2022
The post New study: 2022 paints a different picture for agency new business—here are the challenges appeared first on Agility PR Solutions.
Agility PR Solutions
NOVEMBER 2, 2022
The post State of mental health in public relations in 2022: New PRSA-NY study reveals anxiety, pressure appeared first on Agility PR Solutions.
Muck Rack
JANUARY 14, 2022
Video case study: How Niche uses Muck Rack as their all-in-one PR solution
Agility PR Solutions
MAY 12, 2021
By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. Online survey technology has transformed the market research industry.
PR Daily
JULY 22, 2019
A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. The post Study: Effective influencer marketing requires authenticity appeared first on PR Daily. As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.
PRSay
FEBRUARY 28, 2022
In surveys conducted in November, 73 percent of respondents perceived that disinformation — which the study defines as “deliberately misleading or biased information” — is widespread about the coronavirus vaccine.
Agility PR Solutions
NOVEMBER 8, 2022
The post Study: Consumers want humans moderating content online, not just AI appeared first on Agility PR Solutions.
Buzzstream
JULY 7, 2021
As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. The post Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU appeared first on BuzzStream.
PR Daily
OCTOBER 9, 2020
The post Study: Workplace rivalries offer many positives appeared first on PR Daily. Science holds that a bit of friendly competition at work can drive productivity. But how much is too much? Jordan against Bird. Coke vs. Pepsi. You versus Ralph in marketing.
Agility PR Solutions
SEPTEMBER 27, 2021
The new study, from media-focused AI-driven audience engagement and sales intelligence firm Futuri, also offers media executives’ predictions for the sector and confidence in their ability to meet […].
Contently - Strategy
AUGUST 18, 2021
An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. Big takeaway: Study your brand voice and tone to see if there’s room to make your content more helpful and commanding.
Agility PR Solutions
MARCH 19, 2023
With SEO such a big part of communications strategy, how are marketers planning to invest in the strategy in 2023? And how will this impact content marketing?
Sword and the Script
APRIL 23, 2019
For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read. The post Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology appeared first on Sword and the Script. PR CEO executive communications PR surveys PR tech surveys USC Annenberg Comms Study UX/CX
Agility PR Solutions
OCTOBER 20, 2022
The post New study reports shifting preferences and priorities in incentive travel appeared first on Agility PR Solutions.
Sword and the Script
JUNE 27, 2020
Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel.
Sword and the Script
MAY 18, 2021
One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through.
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