Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. MORE
Here are a few highlights from the study, and how brand managers can cultivate these younger consumers easily and expeditiously. According to the study, tolerance for delays diminishes dramatically among younger consumers. MORE
The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge. MORE
The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. When there is an opportunity in the marketplace you need to strike quickly and effectively. Media relations has always been a powerful tool for communicating key messages. MORE
The study from linguistic analysis company Acrolinx is the first of its kind to try to quantify something that''s hard to pinpoint: For a business, what''s the value of writing? (It''s The scores of the 340 brands studied ranged from 55 to 85. MORE
Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases. MORE
Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study. Socialbreakers arrived at the number after studying 6.5 MORE
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. MORE
A Public Relations Global Network study of North American reporters revealed that 82 percent of journalists use past media coverage as their primary source to prepare for an executive interview. Forewarned is forearmed, the saying goes. MORE
RBC Capital Markets and AdAge study. When it comes to paid social media efforts, Facebook isn’t the only platform to reach customers. reveals that 72 percent of the 1,000 marketing pros surveyed said they plan to spend dollars on Instagram in 2016. MORE
A recent study in the Journal of Consumer Research found. In their study, researchers found that 92 percent of consumers turn to people they know for referrals above any other source. MORE
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? MORE
I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University. MORE
More than half of companies—52 percent—have a separate budget for sponsored social media posts, according to the IZEA study. The study, conducted with Halverson Group and The Right Brain Consumer Consulting, looked at the state of sponsored social media content. In fact, the study found that marketers find sponsored social media posts as effective as, or more effective than TV commercials. I only wish I had this study during those meetings to back up these conclusions: 1. MORE
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study. MORE
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. The report. MORE
As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing. MORE
For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study. MORE
New research from the Reuters Institute for the Study of Journalism shows that readers hunger for analytical and inspiring content, so publishers shouldn't worry about the demise of high-quality journalism. Other studies produce conflicting recommendations about length, she notes. MORE
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro. MORE
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. MORE
That’s exactly what a new study by Leadtail and Brightidea sought to find out. The study also found that innovation leaders follow and are influenced by hashtags. What can Twitter’s top enterprise innovation leaders teach us about the social media platform? MORE
a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing. MORE
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”. MORE
A recent study from Fractl examines content from BuzzFeed —a vaunted platform for viral content—to determine which forces (supernatural or not) had the greatest influence on a post’s garnering of shares. “We MORE
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach. MORE
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. MORE
I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn. MORE
Inkhouse and GMI conducted a similar study recently, and found that 73 percent of news consumers turn to TV for their news, followed by news websites (52 percent), print sources (36 percent) and radio (25 percent), which barely beat out social media (23 percent). Digital media is growing. MORE
That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers. Publix supermarket chain was lauded for its high responsiveness, with 1,213 admin responses during the four weeks of the study. MORE
Walking into any big-box or grocery store can be overwhelming. With so many brands vying for shelf space, consumer confidence is essential, and can often mean the difference between success and failure. If you’re uncertain about a retailer’s reliability, firms like BrandSpark International can help. MORE
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source. MORE
Though you should focus on storytelling and engaging your audience, a recent study from the Robert H. The study found that positive reviews had “little connection to visual appeal, visual complexity or the ratio of text to image.”. “A MORE
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study. MORE
Though the results are better than other groups (only 22 percent of large-cap Long Island companies’ sites are mobile-friendly), the study serves as a warning to PR pros. Things are going to change soon for websites that aren’t enhanced for mobile devices. MORE
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision. MORE
A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. Though only 14 to 35 percent of those surveyed by Ascend2 say blog posts, case studies, reports and white papers are effective, marketers shouldn’t be quick to dismiss the power behind blogs. MORE
Two recent studies seek to answer this question and shed light on content marketing best practices. A second study that Score.org published dives into content marketing best practices for small businesses. MORE
According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge. MORE
A new study confirms what marketers have understood for the past few years: In the game of content marketing, video is king. Here are a few more takeaways from the Animoto study: 47 percent of brand managers publish at least four branded videos each month. MORE
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”. MORE
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
Study Related Topics 
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
Cision
DECEMBER 20, 2016
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.
Business Wire
MAY 11, 2017
Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.
Cision
AUGUST 17, 2015
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?
Communications Conversations
OCTOBER 14, 2015
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study
Sword and the Script
APRIL 4, 2017
As regular readers know, I often pour over marketing studies on these pages and sometimes produce survey cliff notes stemming from multiple reports. That brings us to content marketing and the adjacent reference to lead generation in this study, which I think can be confusing.
PR Daily
MARCH 20, 2015
A recent study in the Journal of Consumer Research found. In their study, researchers found that 92 percent of consumers turn to people they know for referrals above any other source.
PR Daily
JUNE 15, 2017
According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge.
PR Daily
MARCH 21, 2017
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.
Cision
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.
Melissa Agnes
JUNE 6, 2015
The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge.
PR Daily
MAY 2, 2016
A recent study from Fractl examines content from BuzzFeed —a vaunted platform for viral content—to determine which forces (supernatural or not) had the greatest influence on a post’s garnering of shares. “We
PR Daily
AUGUST 16, 2016
Here are a few highlights from the study, and how brand managers can cultivate these younger consumers easily and expeditiously. According to the study, tolerance for delays diminishes dramatically among younger consumers.
PR Daily
MARCH 16, 2015
a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing.
Norton's Notes
JULY 23, 2015
I have been busy this week at Prohibition HQ, reading this and that, but something that really stood out to me was the interesting annual study on Social Journalism which is conducted each year by Cision and Canterbury Christ Church University.
PR Daily
JUNE 13, 2017
A new study confirms what marketers have understood for the past few years: In the game of content marketing, video is king. Here are a few more takeaways from the Animoto study: 47 percent of brand managers publish at least four branded videos each month.
PR Daily
JUNE 15, 2015
Twitter can be a very effective tool for addressing questions about a brand’s product or services, but it’s not being used effectively, according to a new study. Socialbreakers arrived at the number after studying 6.5
PR Daily
FEBRUARY 2, 2016
New research from the Reuters Institute for the Study of Journalism shows that readers hunger for analytical and inspiring content, so publishers shouldn't worry about the demise of high-quality journalism. Other studies produce conflicting recommendations about length, she notes.
PR Daily
MARCH 23, 2016
Though you should focus on storytelling and engaging your audience, a recent study from the Robert H. The study found that positive reviews had “little connection to visual appeal, visual complexity or the ratio of text to image.”. “A
PR Daily
OCTOBER 16, 2015
A Trendera study reveals that 63 percent of consumers want brands to treat them like friends. Though only 14 to 35 percent of those surveyed by Ascend2 say blog posts, case studies, reports and white papers are effective, marketers shouldn’t be quick to dismiss the power behind blogs.
PR Daily
DECEMBER 29, 2014
Inkhouse and GMI conducted a similar study recently, and found that 73 percent of news consumers turn to TV for their news, followed by news websites (52 percent), print sources (36 percent) and radio (25 percent), which barely beat out social media (23 percent). Digital media is growing.
PR Daily
FEBRUARY 15, 2016
Walking into any big-box or grocery store can be overwhelming. With so many brands vying for shelf space, consumer confidence is essential, and can often mean the difference between success and failure. If you’re uncertain about a retailer’s reliability, firms like BrandSpark International can help.
PR Daily
OCTOBER 5, 2015
If you want to boost engagement with your email campaigns, it helps to say "thank you" in the subject line, according to a recent report from Adestra. The report.
Communications Conversations
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
prTini
MARCH 29, 2016
The post Case Study: Amplify Media Relations with Paid Social Advertising appeared first on prTini. When there is an opportunity in the marketplace you need to strike quickly and effectively. Media relations has always been a powerful tool for communicating key messages.
Sword and the Script
OCTOBER 7, 2014
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.
Waxing UnLyrical
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].
Sword and the Script
OCTOBER 21, 2014
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. 500 Social Media Study.
PR Daily
SEPTEMBER 30, 2015
Two recent studies seek to answer this question and shed light on content marketing best practices. A second study that Score.org published dives into content marketing best practices for small businesses.
PR Daily
APRIL 7, 2015
Though the results are better than other groups (only 22 percent of large-cap Long Island companies’ sites are mobile-friendly), the study serves as a warning to PR pros. Things are going to change soon for websites that aren’t enhanced for mobile devices.
PR Daily
MARCH 24, 2015
A Public Relations Global Network study of North American reporters revealed that 82 percent of journalists use past media coverage as their primary source to prepare for an executive interview. Forewarned is forearmed, the saying goes.
PR Daily
NOVEMBER 6, 2015
More than half of companies—52 percent—have a separate budget for sponsored social media posts, according to the IZEA study. The study, conducted with Halverson Group and The Right Brain Consumer Consulting, looked at the state of sponsored social media content. In fact, the study found that marketers find sponsored social media posts as effective as, or more effective than TV commercials. I only wish I had this study during those meetings to back up these conclusions: 1.
Beyond PR
DECEMBER 2, 2016
For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.
Beyond PR
JANUARY 5, 2017
Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.
PR Daily
APRIL 18, 2015
The study from linguistic analysis company Acrolinx is the first of its kind to try to quantify something that''s hard to pinpoint: For a business, what''s the value of writing? (It''s The scores of the 340 brands studied ranged from 55 to 85.
PR Daily
OCTOBER 12, 2015
RBC Capital Markets and AdAge study. When it comes to paid social media efforts, Facebook isn’t the only platform to reach customers. reveals that 72 percent of the 1,000 marketing pros surveyed said they plan to spend dollars on Instagram in 2016.
PR Daily
NOVEMBER 24, 2015
That’s according to a recent Engagement Labs study that ranks brands according to engagement, impact and responsiveness on social media among 100,000 retailers. Publix supermarket chain was lauded for its high responsiveness, with 1,213 admin responses during the four weeks of the study.
PR Daily
APRIL 17, 2015
That’s exactly what a new study by Leadtail and Brightidea sought to find out. The study also found that innovation leaders follow and are influenced by hashtags. What can Twitter’s top enterprise innovation leaders teach us about the social media platform?
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