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Tips For Killer PR Case Studies

ImPRessions - Crenshaw Communications

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Anatomy of a successful customer case study.

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Public Relations Case Study

PR for Anyone

In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales.

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[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Case StudyIn early 2019, Livongo began preparing to go public.

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[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case StudyProteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement. Case Study

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How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

Onclusive

The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

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Study: Consumers see PR and marketing as interchangeable

PR Daily

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study

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Case Study Turbine Labs

NewsWhip

CASE STUDY. The post Case Study Turbine Labs appeared first on Newswhip. Case StudyHow Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Industry. Marketing and Advertising. Company Size. 25-50 employees.

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Case Study: Bauer

NewsWhip

CASE STUDY. The post Case Study: Bauer appeared first on Newswhip. Case StudyHow Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Industry. Publisher. Company Size. 1,000+ employees.

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Guest Post: How to Expand Your Global Network While Studying Abroad

Deirdre Breakenridge

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad. For example, another student who happened to be studying abroad during the same time messaged me to make plans to meet up.

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The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

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Advertising paradox: New study measures privacy vs. personalization in ads

Agility PR Solutions

The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.

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How to do competitive analysis on social media: case study

Awario

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study

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Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

Justus studied media studies, rhetoric and literature at the Universities of Tübingen, Bielefeld and La Plata (Argentina). The post Study: Automotive Manufacturers Still Missing Out on ESG Opportunities appeared first on Bianchi PR.

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New customer engagement study finds seismic changes in loyalty rankings

Agility PR Solutions

The firm’s new study reveals a radically widening gap between customer desire and brand delivery, discovering these shifts in nearly all (91 percent) of the 110 categories researched, with a […].

Study 88
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Marketing & PR for Fitness Professionals: Case study

Prowly

The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.

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Study: Owned and shared media seen rapidly gaining value

PR Daily

In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. New technology is rapidly changing how PR pros create content and campaigns, and the new study suggests even the most savvy communicators might be surprised by its acceleration. The study summarizes: Al Golin wasn’t a fan of social media.

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Study: Today’s podcast audience is a WOM powerhouse

Agility PR Solutions

The post Study: Today’s podcast audience is a WOM powerhouse appeared first on Agility PR Solutions.

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Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Case Studies #pig3d influencer case study influencer outreach case study minnesota pork board minnesota pork board case study mn pork mn pork board mn pork board case study social media case study minnesota social media case study mn

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5 Tech Brand Case Studies That Will Inspire You

Contently - Strategy

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . Strategy analytics case studies Content Analytics strategy tech technology

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Study: Employee loyalty, engagement plummet to 12-month low

PR Daily

The post Study: Employee loyalty, engagement plummet to 12-month low appeared first on PR Daily. New research confirms that workers are weighing their options—and eager to find greener pastures.

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Study: 56% of workers ‘dread’ work in the morning

PR Daily

The post Study: 56% of workers ‘dread’ work in the morning appeared first on PR Daily. Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

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Study: Crucial 2019 email marketing trends

PR Daily

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. Here are nine more trends highlighted in the study: Age-agnostic: Older people want to be treated as if they were younger—and brand managers should cater to their preferences. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

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New study reveals new consumer attitudes about personalization, data collection practices

Agility PR Solutions

The post New study reveals new consumer attitudes about personalization, data collection practices appeared first on Agility PR Solutions.

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New study: 2022 paints a different picture for agency new business—here are the challenges

Agility PR Solutions

The post New study: 2022 paints a different picture for agency new business—here are the challenges appeared first on Agility PR Solutions.

Study 158
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State of mental health in public relations in 2022: New PRSA-NY study reveals anxiety, pressure

Agility PR Solutions

The post State of mental health in public relations in 2022: New PRSA-NY study reveals anxiety, pressure appeared first on Agility PR Solutions.

Study 148
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Video case study: How Niche uses Muck Rack as their all-in-one PR solution

Muck Rack

Video case study: How Niche uses Muck Rack as their all-in-one PR solution

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Dueling studies show the path ahead for smarter online surveys

Agility PR Solutions

By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. Online survey technology has transformed the market research industry.

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Study: Effective influencer marketing requires authenticity

PR Daily

A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. The post Study: Effective influencer marketing requires authenticity appeared first on PR Daily. As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.

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Most Americans Consider Disinformation a Problem, Study Finds

PRSay

In surveys conducted in November, 73 percent of respondents perceived that disinformation — which the study defines as “deliberately misleading or biased information” — is widespread about the coronavirus vaccine.

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Study: Consumers want humans moderating content online, not just AI

Agility PR Solutions

The post Study: Consumers want humans moderating content online, not just AI appeared first on Agility PR Solutions.

Study 88
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Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU

Buzzstream

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. The post Case Study: Linking Strategies for Page Authority Growth Featuring Inseev x Truliant FCU appeared first on BuzzStream.

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Study: Workplace rivalries offer many positives

PR Daily

The post Study: Workplace rivalries offer many positives appeared first on PR Daily. Science holds that a bit of friendly competition at work can drive productivity. But how much is too much? Jordan against Bird. Coke vs. Pepsi. You versus Ralph in marketing.

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New study reveals huge shifts in media perception, consumption and trust—what’s working now?

Agility PR Solutions

The new study, from media-focused AI-driven audience engagement and sales intelligence firm Futuri, also offers media executives’ predictions for the sector and confidence in their ability to meet […].

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Brand Voice Study: Should Your Content Be Authoritative or Agreeable?

Contently - Strategy

An Ohio State University study found that jargon-free content makes consumers much more engaged and eager to learn more about a product or service. Big takeaway: Study your brand voice and tone to see if there’s room to make your content more helpful and commanding.

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New SEO and content marketing study reveals marketing pros’ biggest investment plans for 2023

Agility PR Solutions

With SEO such a big part of communications strategy, how are marketers planning to invest in the strategy in 2023? And how will this impact content marketing?

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read. The post Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology appeared first on Sword and the Script. PR CEO executive communications PR surveys PR tech surveys USC Annenberg Comms Study UX/CX

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New study reports shifting preferences and priorities in incentive travel

Agility PR Solutions

The post New study reports shifting preferences and priorities in incentive travel appeared first on Agility PR Solutions.

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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel.

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Changing Relations with Business and Media: Summaries to 3 Studies for Communicators

Sword and the Script

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through.

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