INDUSTRY INSIGHTS YOUR PEERS ARE READING
The greatest study abroad experience ever! Day in the Life Future Leaders Guest Post Arturo Echevarria Culpwrit DePaul Japan PRAD Study abroad programs Taiwan MORE
Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. MORE
In the 2019 IPR Disinformation in Society study, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness of the media and the ability to provide accurate news and information. MORE
A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. MORE
A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. The post Study: Effective influencer marketing requires authenticity appeared first on PR Daily. MORE
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case Study MORE
New fashion study seeks answers appeared first on Agility PR Solutions. The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. MORE
The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. MORE
For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs. MORE
Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad! MORE
Download this case study to learn why they selected Onclusive as their PR analytics solution. The post [Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics appeared first on Onclusive. Case Study MORE
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study. MORE
Although most nonprofit PR departments lack the resources of for-profit businesses, most enjoy support from their organizations’ leaders, says a new study from the Institute for Public Relations. The post Study: For nonprofits, a silver lining regarding PR metrics appeared first on PR Daily. MORE
There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”. MORE
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study MORE
The post New Worldcom PR study finds CEO confidence plummeting globally appeared first on Agility PR Solutions. MORE
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. MORE
Many organizations haven’t offered any continuing education in over a year, says a Clutch study. In a study from Clutch , half of respondents said it had been over a year since their employer offered training. MORE
For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read. MORE
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”. MORE
In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. The study summarizes: Al Golin wasn’t a fan of social media. MORE
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network MORE
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach. MORE
ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon. MORE
The post Study: Marketers struggle to prove social media ROI appeared first on PR Daily. A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too. MORE
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective? MORE
Consumers say they spend about five hours a day checking work email (three-plus hours a day) and personal email (two-plus hours a day), according to the 2019 “Adobe Email Usage Study,” which surveyed 1,002 U.S. MORE
A study conducted by Airtasker gathered feedback from 204 “people with hiring responsibilities” and more than 800 workers to get straight takes on the state of U.S. There’s much, much more to this study—including candid takes on workplace bullying, Trump discussions and sexual harassment. MORE
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It seems to me, studies like this just go to show the same could be said about marketing. Image credits: Unsplash and respective studies. MORE
In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it. MORE
Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way. MORE
A new study from Releasd reveals a chasm between what PR pros can offer an organization and what most leaders believe PR can accomplish. The study polled over 300 leaders from a range of industries, all in senior roles within their organizations. MORE
Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of […]. The post New podcast study reveals listener habits and preferences appeared first on Agility PR Solutions. MORE
Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. MORE
The post Study: What drives Gen Z loyalty and purchasing decisions? New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond. The kids are all right, but winning their loyalty takes a deft marketing touch. MORE
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
The post Popeyes, a case study: Crisis response takeaways for franchises appeared first on PR Daily. The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. MORE
The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whalingGuest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. MORE
Study Related Topics Onclusive
SEPTEMBER 3, 2019
The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.
Onclusive
OCTOBER 21, 2019
In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case Study
PR Daily
JANUARY 28, 2019
There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.
PR Daily
APRIL 23, 2019
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study
PR Daily
MAY 13, 2019
In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. The study summarizes: Al Golin wasn’t a fan of social media.
PR Expanded
FEBRUARY 6, 2018
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.
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PR Daily
AUGUST 16, 2019
Many organizations haven’t offered any continuing education in over a year, says a Clutch study. In a study from Clutch , half of respondents said it had been over a year since their employer offered training.
HMA Public Relations
JANUARY 4, 2018
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network
PR Expanded
MAY 14, 2018
Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad!
PR Daily
OCTOBER 11, 2019
The post Study: What drives Gen Z loyalty and purchasing decisions? New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond. The kids are all right, but winning their loyalty takes a deft marketing touch.
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
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Sword and the Script
APRIL 23, 2019
For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read.
Ronn Torossian
SEPTEMBER 26, 2017
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
PR Daily
AUGUST 7, 2019
A study conducted by Airtasker gathered feedback from 204 “people with hiring responsibilities” and more than 800 workers to get straight takes on the state of U.S. There’s much, much more to this study—including candid takes on workplace bullying, Trump discussions and sexual harassment.
PR Daily
JULY 1, 2019
A new study from Releasd reveals a chasm between what PR pros can offer an organization and what most leaders believe PR can accomplish. The study polled over 300 leaders from a range of industries, all in senior roles within their organizations.
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
PR Daily
JUNE 24, 2019
In the 2019 IPR Disinformation in Society study, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness of the media and the ability to provide accurate news and information.
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
PR Daily
OCTOBER 2, 2019
Consumers say they spend about five hours a day checking work email (three-plus hours a day) and personal email (two-plus hours a day), according to the 2019 “Adobe Email Usage Study,” which surveyed 1,002 U.S.
Agility PR Solutions
NOVEMBER 12, 2019
The post New Worldcom PR study finds CEO confidence plummeting globally appeared first on Agility PR Solutions.
Culpwrit
JULY 9, 2019
The greatest study abroad experience ever! Day in the Life Future Leaders Guest Post Arturo Echevarria Culpwrit DePaul Japan PRAD Study abroad programs Taiwan
PR Daily
MAY 17, 2019
The post Study: Marketers struggle to prove social media ROI appeared first on PR Daily. A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Agility PR Solutions
JUNE 10, 2019
New fashion study seeks answers appeared first on Agility PR Solutions. The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers.
Business Wire
MAY 11, 2017
Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.
PR Daily
OCTOBER 26, 2015
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?
Communications Conversations
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.
Agility PR Solutions
APRIL 15, 2019
Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of […]. The post New podcast study reveals listener habits and preferences appeared first on Agility PR Solutions.
PR Daily
AUGUST 15, 2018
Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way.
PR Daily
DECEMBER 6, 2019
The post Popeyes, a case study: Crisis response takeaways for franchises appeared first on PR Daily. The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations.
Reputation Us
OCTOBER 3, 2019
ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.
Onclusive
NOVEMBER 25, 2019
Download this case study to learn why they selected Onclusive as their PR analytics solution. The post [Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics appeared first on Onclusive. Case Study
B2B PR Sense
AUGUST 27, 2016
Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.
Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It seems to me, studies like this just go to show the same could be said about marketing. Image credits: Unsplash and respective studies.
PR Daily
APRIL 26, 2019
Although most nonprofit PR departments lack the resources of for-profit businesses, most enjoy support from their organizations’ leaders, says a new study from the Institute for Public Relations. The post Study: For nonprofits, a silver lining regarding PR metrics appeared first on PR Daily.
PR Daily
JULY 7, 2016
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.
Sword and the Script
OCTOBER 23, 2018
For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.
Waxing UnLyrical
MAY 2, 2019
The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whalingGuest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow.
PR Daily
AUGUST 2, 2018
In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it.
PR Daily
AUGUST 2, 2019
According to a recent study from Muck Rack , many PR pros are wasting over two hours a week on manual data entry. Read the full study here. The post Study: Proving value is the No.
Sword and the Script
MAY 11, 2019
A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements.
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