5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

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Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.

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Get Your Free 2015 Social Journalism Study…& Infographic!

Cision

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad!

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

Click on the images of higher resolution or download the study from SlideShare below. The post New Study: Should Brands Take a Public Stand on Politics? It’s harder to hide from non-stop political noise these days as the United States has never been more divided.

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Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

New Study Highlights Skills Gap in College Graduates

The Proactive Report

A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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New APCO study shows corporate execs ill-prepared for future 

Agility PR Solutions

The post New APCO study shows corporate execs ill-prepared for future appeared first on Agility PR Solutions. A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company.

Study: What content do industry leaders consume?

PR Daily

In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it.

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

Study: Brand newsrooms are 'overhyped'

PR Daily

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?

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Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

Ketchum study: What’s driving Americans to consider driving alternatives?

Agility PR Solutions

The average American driver estimates spending nearly 10 hours per week behind the wheel, yet 29 percent of them have considered trading in their cars, trucks or SUVs in favor of other transportation options, according to a new study from global comms consultancy Ketchum.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

The PR Implications of Edelman’s 2015 Trust Barometer Study

Cision

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.

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Study: Snapshot of U.S. social media preferences

PR Daily

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

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Barilla sponsored ‘study’ fools consumers

PR Daily

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

Weber study finds Americans don’t really trust social media for health info

Agility PR Solutions

The post Weber study finds Americans don’t really trust social media for health info appeared first on Agility PR Solutions. A new survey from comms giant Weber Shandwick profiling how U.S.

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Study: 60 percent of U.S. workers would take half the pay for a job they love

PR Daily

According to a recent study conducted by Lexington Law , there might not be enough zeroes in the world. How much money would it take to make you happy at a job you despise?

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Study: Customers want businesses to be transparent on social media

PR Daily

A new study from Sprout Social. The study highlights the general trend of declining trust in social media content. The study further highlights how brand managers risk losing young consumers, who put a premium on authenticity. An earlier Sprout Social study.

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Study: Email favored for personalization, but ROI metrics are elusive

PR Daily

Email’s poor showing on ROI could be because a small minority can “calculate return on investment for specific personalization tactics,” the study notes. Email reigns as the go-to personalization tool, especially in North America. The problem, though, is ROI metrics.

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Study: ‘Cyberloafing’ could play a workplace wellness role

PR Daily

According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here.

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The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

Study: Employees waste 8 hours per week

PR Daily

The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).

Study: Social media ads increasingly less popular among viewers

PR Daily

The study’s findings highlight a growing problem for communicators: How can brand messages break through the noise and reach a overstimulated general public? The study suggests these tactics to stop users from scrolling past brand messaging: 1.

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Study: The Dark Side of the Gig Economy

Cision

According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.

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Obama bests Trump in the power of personal brands, study finds

Agility PR Solutions

To better understand this impact, marketing intimacy firm MBLM launched its inaugural Brand-Intimate Famous Figures (BFF) study to detail which current icons are the most intimate brands in the U.S. According to the study findings, Barack Obama defeated Donald […].

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Study: Who shares your content matters

PR Daily

According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.

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Study: How to make the most of your YouTube channel

PR Daily

A new study. The study wrote: Around two-thirds of users (64%) say they at least sometimes encounter videos that seem obviously false or untrue while using the site, while 60% at least sometimes encounter videos that show people engaging in dangerous or troubling behavior.

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study

Study: Marketers want bigger visual content budgets

PR Daily

A recent CMO Council study titled, "From Creativity to Content". Read the full study here. Marketers today harbor big dreams and brilliant ideas about the visual content-driven campaigns they want to run.

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CMO Council study explores impact of technology on travel experience

Agility PR Solutions

The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions. If you are one of the hundreds of millions people worldwide who will fly this year, your travel choices and selections are being influenced by the connected economy.

New study explores getting better performance from marketing employees

Agility PR Solutions

The post New study explores getting better performance from marketing employees appeared first on Agility PR Solutions. Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group.

New study reveals politics lurking behind holiday shopping intentions

Agility PR Solutions

The post New study reveals politics lurking behind holiday shopping intentions appeared first on Agility PR Solutions.

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

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Report: New study highlights PR's deficiencies

PR Daily

According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge.

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How location tracking affects mobile apps—a Pokémon Go case study

Agility PR Solutions

The post How location tracking affects mobile apps—a Pokémon Go case study appeared first on Agility PR Solutions.

Study: Privacy important, but not expected

PR Daily

Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros.

Study: Millennials’ news consumption 'strikingly different'

PR Daily

a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing.

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