Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. MORE
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively. MORE
A Grammarly study analyzed emails, social media posts and blogs and compared morning writing (from 4 a.m. For more on the study and a breakdown of writing types, check out Grammarly’s infographic below. What do you think of the study’s findings MORE
And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies. For more information on the Rivel study, please contact Sean McCurdy at smccurdy@rivel.com. MORE
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. MORE
Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences. MORE
Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad! MORE
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? MORE
In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. The cliff notes to three recent social media studies follow below. What stood out for you in these studies? MORE
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study. MORE
Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately? MORE
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro. MORE
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. MORE
Of course, it does, and there’s been a number of studies that show this over the years. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. MORE
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”. MORE
The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations. At Barokas PR, one of the key services we offer our clients is speaking and event support. MORE
Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right? MORE
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network MORE
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach. MORE
Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy MORE
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. MORE
The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. MORE
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective? MORE
Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Miss earlier posts in this series? Check out part 1 , part 2 and part 3 before diving into the below. . Despite G.W.’s MORE
According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. The post Infographic: Cision’s 2015 Social Journalism Study appeared first on prTini. Are PR pros pitching journalists the way they prefer? MORE
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. MORE
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source. MORE
The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here. MORE
The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days. MORE
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. Study: Why B2B Marketers Waste 19% of Their Budgets. MORE
Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. Actors : the people involved in the study. Studying. MORE
A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. MORE
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision. MORE
According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge. MORE
Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on. I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. MORE
This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). MORE
The study is careful to point out that the data does not say longer posts are always better. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively. MORE
The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study Build. MORE
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”. MORE
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. MORE
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
Study Related Topics HMA Public Relations
JANUARY 4, 2018
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network
PR Expanded
MAY 14, 2018
Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad!
PR Expanded
FEBRUARY 6, 2018
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.
The Proactive Report
MAY 7, 2018
A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
Communications Conversations
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.
Waxing UnLyrical
JULY 25, 2016
Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?
Sword and the Script
JANUARY 20, 2018
This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).
The Stalwart Blog
SEPTEMBER 23, 2016
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.
PR Daily
MARCH 26, 2018
Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.
Cision
AUGUST 17, 2015
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?
The Proactive Report
MAY 21, 2015
Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy
Communications Conversations
OCTOBER 14, 2015
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study
Sword and the Script
NOVEMBER 11, 2017
Of course, it does, and there’s been a number of studies that show this over the years. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds.
Waxing UnLyrical
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].
Flack's Revenge
OCTOBER 18, 2016
Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on. I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.
Sword and the Script
NOVEMBER 15, 2016
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. Study: Why B2B Marketers Waste 19% of Their Budgets.
Sword and the Script
OCTOBER 11, 2016
In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. The cliff notes to three recent social media studies follow below. What stood out for you in these studies?
Cision
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.
Communications Conversations
MAY 4, 2016
Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
prTini
FEBRUARY 3, 2015
The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study Build.
Shift Communications
JULY 19, 2017
The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.
PR Daily
JULY 7, 2016
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.
PR Daily
MARCH 21, 2017
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
PR Warrior
APRIL 5, 2017
The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.
Cision
APRIL 7, 2017
And that still worries corporate management reports a new Rivel Research Group study of 976 North American and European companies. For more information on the Rivel study, please contact Sean McCurdy at smccurdy@rivel.com.
PR Daily
AUGUST 14, 2017
The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.
PR Daily
JUNE 15, 2017
According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge.
Barokas
NOVEMBER 8, 2017
The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations. At Barokas PR, one of the key services we offer our clients is speaking and event support.
PR Breakfast Club
JUNE 15, 2014
Let’s stop and consider the public relations industry for a moment. What is it that we do, really? Informing the public about any number of corporate strategies aimed at increasing the revenue for our agency or clients. Right?
Sword and the Script
NOVEMBER 28, 2017
The study is careful to point out that the data does not say longer posts are always better. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively.
Sword and the Script
OCTOBER 7, 2014
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.
PR Daily
OCTOBER 26, 2015
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?
Shift Communications
SEPTEMBER 26, 2016
Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. Actors : the people involved in the study. Studying.
Shift Communications
JULY 28, 2017
Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Miss earlier posts in this series? Check out part 1 , part 2 and part 3 before diving into the below. . Despite G.W.’s
prTini
JULY 27, 2015
According to Cision’s 2015 Social Journalism Study , that answer is yes: 58% of U.S. The post Infographic: Cision’s 2015 Social Journalism Study appeared first on prTini. Are PR pros pitching journalists the way they prefer?
PR Daily
APRIL 16, 2017
A Grammarly study analyzed emails, social media posts and blogs and compared morning writing (from 4 a.m. For more on the study and a breakdown of writing types, check out Grammarly’s infographic below. What do you think of the study’s findings
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