Agility PR Solutions

FEBRUARY 17, 2025

Developing relationships with journalists is crucial if you’re studying media. Think of it as having a guide in the industry who teaches you the ropes and offers insights from the real world. It helps you grasp the everyday realities of journalism.

Study 94

Study Media Journalism Industry 94

Ronn Torossian

FEBRUARY 18, 2025

Learn how leading financial brands like PayPal, Monzo & American Express excel at digital marketing through data-driven campaigns & customer-centric strategies The post Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands appeared first on.

Case Study 195

Case Study Financial Study Branding 195

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. Offer enough variety and choice.”

B2B 177

B2B Software Ethics Leadership 177

Agility PR Solutions

OCTOBER 27, 2024

Leaving no stone unturned, AI continues its march through the nooks and crannies of business operations, and new research from experience management firm Qualtrics reveals a significant impact on market research in the coming year and beyond—showing that within three years, more than half of market research may be done using AI-created, synthetic personas (..)

Study 110

Study Trends Industry Marketing 110

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 187

Ethics Study Public Affairs Training 187

Contently - Strategy

SEPTEMBER 5, 2024

Creating a fintech case study can feel like a never-ending trip to the DMV. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. But that’s exactly why a well-crafted fintech case study can be so powerful.

Case Study 52

Case Study Study Storytelling Infographics 52

Sword and the Script

APRIL 16, 2024

” The duo used “multi-method approach that involved interviews, secondary data, and a follow-up survey” to conduct the study. More specifically, they did the study twice to ensure its validity. I’m willing to be those that do have very little marketing experience ( studies demonstrate this is true ). >>>

B2B 179

B2B Study Marketing Education 179

Agility PR Solutions

FEBRUARY 7, 2024

The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility PR Solutions.

Study 195

Study Social Media Trends Financial 195

Agility PR Solutions

JANUARY 25, 2025

The best PR campaigns from travel agencies are those that dont just market a destinationthey connect emotionally with travelers, stirring their wanderlust and […] The post The art of storytelling in travel PR: These 3 case studies show how great campaigns transport us to new destinations first appeared on Agility PR Solutions.

Transportation 78

Transportation Case Study Travel Storytelling 78

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. Instead of a case study, nominate customers for awards It’s a big deal to ask for a case study.

B2B 140

B2B Case Study Study Conference 140

Onclusive

SEPTEMBER 29, 2021

Read this case study to learn how IFAW is using NEO to identify and leverage winning soundbites that resonate with their audience and move the needle on their campaigns.

Analysis 369

Analysis Case Study Study Internal 369

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And I would definitely say that, yes, like just studying story in general is such a good thing to do. And it’s one of those things I’m like, why every SEO should study branding.

SEO 62

SEO Study Branding Brand 62

PRSay

NOVEMBER 11, 2024

Don’t start with [Organization Name] conducted a study. Focus on what you learned in the study, not on the study itself. As it turns out, what parents think — or hope — and what teens report actually doing don’t match up according to a new survey conducted by State Farm. Lead with the audience, instead. Lead with the benefits.

Report 149

Report Writing Engineering Study 149

Sword and the Script

OCTOBER 8, 2024

If your company is experiencing high rates of customer churn – and nothing you’ve done in the product or customer success seems to remedy the problem – then this study suggests the CX marketing presents is the next logical place to look for answers. And they’ve made it clear that they’ll bail if they don’t get what they want.”

B2B 167

B2B Survey Study Financial 167

PRSay

JUNE 24, 2024

Illustration: Willian The post Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals first appeared on PRsay. The average annual salary for a public relations job is $84,000. At agencies, the average salary is $90,000, while at brands, the average PR position pays $110,000.

Study 153

Study Survey Pitching Resources 153

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. was changing my profession.

B2B 149

B2B Marketing Leadership Study 149

Sword and the Script

MARCH 26, 2024

Comment: This finding has shown up in the study in prior years as well. 43% said it “offers concrete guidance and case studies.” Third, they want to know the vendor is capable of solving their problem for them (guidance and case studies). >>> Salesforce and HubSpot are two good examples.

Leadership 158

Leadership B2B Study Survey 158

Onclusive

AUGUST 19, 2021

Download this case study to learn how Onclusive helped Sophos to: Increase comprehensive earned media coverage by 21% Increase messaging inclusion by 45% Increase quarterly content-driven visitors by 32%.

Case Study 370

Case Study Strategy Analytics Software 370

Onclusive

OCTOBER 27, 2020

Download this case study to learn how Edmunds: . In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry.

Measurement 370

Measurement Case Study Automotive Media 370

Cision

SEPTEMBER 10, 2020

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

Case Study 369

Case Study Software Study Company 369

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home. The humble customer testimonial still works.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Marketing teams are spread thin. Performance marketing and customer marketing are the only two areas getting attention. Below are 25 B2B marketing statistics that sum up 2024 so far. >>>

B2B 178

B2B Survey Marketing Analysis 178

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. Promote case studies of the incredible work you’ve done with your identifier or new contextual solutions. Marketers and publishers are right to fear the decline of cookies, but again, it’s another opportunity to shine.

Privacy 434

Privacy Case Study Advertising Advertising 434

Onclusive

JULY 22, 2021

Download this whitepaper to read: How to know which messages are resonating with your audience The psychology behind how people search and how SEO can inform your PR efforts A deep dive into NEO messaging and how to implement it into your communications strategy Real NEO case studies contributed by 23andMe, Monster and Lucidworks.

How To 370

How To Case Study SEO Engineering 370

Onclusive

JULY 13, 2021

Read the full case study. Read the full case study. Read the full case study. As a result, the company gained powerful insights about the soundbites and spokespersons that drove significant business impact and website activity with less pull-through. A list of articles that include your messaging doesn’t tell the whole story.

How To 370

How To Biotechnology Case Study Leadership 370

Wadds Inc.

NOVEMBER 23, 2024

A 2023 study by Andrew Bruce Smith and me for the CIPR discovered more than 10,000 ( AI tools and their impact on public relations practice ). The recent USC Annenberg study reported that 70% of practitioners believed AI helped them produce better work, while 73% say it allows them to work more quickly. Bias is also an issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Onclusive

OCTOBER 16, 2020

In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

Biotechnology 370

Biotechnology Healthcare Social Media Study 370

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Case studies. Case studies are a great customer reference and sales tool for any growing company. For PR teams, case studies can be very useful for joint media briefings, award submissions and trade media placement. They can also be a key PR asset.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. The key to all tech industry product awards is a fully realized case study narrative — and here’s the tough part – approved for use by the client. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Onclusive

MAY 12, 2022

The purpose of this study was to understand the relationship between certain characteristics of media articles and PR-driven website traffic and actions measured by PR Attribution – essentially, how predictive the following characteristics are of an individual article driving website traffic and actions: ? Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

Buzzstream

DECEMBER 6, 2024

But, given the tool is Australia-based, I went to Ellie Sumner from Prosperity Media , who we interviewed on the podcast about PR in Australia : SourceBottle is a valuable tool for finding case studies to support the research we’re pitching and identifying reactive opportunities that align with our client’s needs.

Case Study 116

Case Study Pitching B2B Tools 116

Contently - Strategy

OCTOBER 29, 2024

Adobe Experience Cloud features myriad customer-generated case studies. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 96

B2B Branding Brand Case Study 96

5W PR

MARCH 2, 2025

According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization. Industry case studies offer concrete proof points of an organization’s capabilities and insights. This trust stems from demonstrated expertise rather than marketing claims.

Leadership 78

Leadership Technology Policies Case Study 78

PRSay

DECEMBER 3, 2024

Don’t have a case study yet? I once used a tale from “I Love Lucy” to explain cost accounting for an internal comms channel I managed. Post an RFS. Add a request for stories on your website, point of purchase or product itself. Create a scenario. Walk readers through a scenario of how your whatsit or whosit works.

Case Study 145

Case Study Interviews Newspapers Employee 145