Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. MORE
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively. MORE
A Grammarly study analyzed emails, social media posts and blogs and compared morning writing (from 4 a.m. For more on the study and a breakdown of writing types, check out Grammarly’s infographic below. What do you think of the study’s findings MORE
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. MORE
Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences. MORE
The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. MORE
Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad! MORE
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? MORE
In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. The cliff notes to three recent social media studies follow below. What stood out for you in these studies? MORE
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study. MORE
Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately? MORE
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro. MORE
The post PR’s evolving skills and roles examined in new Agility study appeared first on Agility PR Solutions. Securing media coverage is, of course, one of the biggest goals for public relations professionals, and one of the most challenging—but a new survey from Agility PR Solutions explains how this objective is actually a multi-tiered obstacle, with numerous factors by which industry practitioners are equally vexed. MORE
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. MORE
Of course, it does, and there’s been a number of studies that show this over the years. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. MORE
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”. MORE
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network MORE
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach. MORE
Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy MORE
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. MORE
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective? MORE
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. MORE
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source. MORE
The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here. MORE
The post New BackBay study finds content marketing gaining traction in finance appeared first on Agility PR Solutions. MORE
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. Study: Why B2B Marketers Waste 19% of Their Budgets. MORE
A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. MORE
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision. MORE
In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it. MORE
According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here. MORE
According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge. MORE
Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way. MORE
The study’s findings highlight a growing problem for communicators: How can brand messages break through the noise and reach a overstimulated general public? The study suggests these tactics to stop users from scrolling past brand messaging: 1. MORE
Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on. I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large. MORE
The post Emojis in marketing messages generate 254% more engagement, study finds appeared first on Agility PR Solutions. New research from mobile engagement firm Leanplum confirms the effectiveness of emoji usage in push notifications and emails. MORE
This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). MORE
The study is careful to point out that the data does not say longer posts are always better. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively. MORE
For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study. MORE
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”. MORE
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. MORE
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
Study Related Topics 
PR Expanded
FEBRUARY 6, 2018
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.
PR Expanded
MAY 14, 2018
Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad!
HMA Public Relations
JANUARY 4, 2018
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network
Ron Torossian
SEPTEMBER 26, 2017
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
Agility PR Solutions
JULY 25, 2018
The post Emojis in marketing messages generate 254% more engagement, study finds appeared first on Agility PR Solutions. New research from mobile engagement firm Leanplum confirms the effectiveness of emoji usage in push notifications and emails.
Sword and the Script
JANUARY 20, 2018
This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).
The Stalwart Blog
SEPTEMBER 23, 2016
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.
Cision
DECEMBER 20, 2016
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.
Communications Conversations
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.
The Proactive Report
MAY 21, 2015
Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy
Agility PR Solutions
JULY 1, 2018
The post New BackBay study finds content marketing gaining traction in finance appeared first on Agility PR Solutions.
Waxing UnLyrical
JULY 25, 2016
Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?
Sword and the Script
NOVEMBER 11, 2017
Of course, it does, and there’s been a number of studies that show this over the years. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds.
PR Daily
MARCH 26, 2018
Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.
Business Wire
MAY 11, 2017
Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.
PR Daily
JUNE 8, 2018
According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here.
Sword and the Script
NOVEMBER 15, 2016
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. Study: Why B2B Marketers Waste 19% of Their Budgets.
PR Daily
MAY 31, 2018
The study’s findings highlight a growing problem for communicators: How can brand messages break through the noise and reach a overstimulated general public? The study suggests these tactics to stop users from scrolling past brand messaging: 1.
Sword and the Script
OCTOBER 11, 2016
In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. The cliff notes to three recent social media studies follow below. What stood out for you in these studies?
Cision
AUGUST 17, 2015
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.
Communications Conversations
OCTOBER 14, 2015
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study
PR Daily
JULY 7, 2016
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.
Agility PR Solutions
JULY 4, 2018
The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.
Waxing UnLyrical
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].
PR Daily
MARCH 21, 2017
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.
PR Daily
AUGUST 14, 2017
The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.
Flack's Revenge
OCTOBER 18, 2016
Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on. I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.
PR Daily
JUNE 15, 2017
According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
Communications Conversations
MAY 4, 2016
Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.
Cision
AUGUST 23, 2016
According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.
Beyond PR
SEPTEMBER 15, 2016
For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.
PR Daily
OCTOBER 26, 2015
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?
Sword and the Script
OCTOBER 7, 2014
The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.
Agility PR Solutions
AUGUST 2, 2018
The post PR’s evolving skills and roles examined in new Agility study appeared first on Agility PR Solutions. Securing media coverage is, of course, one of the biggest goals for public relations professionals, and one of the most challenging—but a new survey from Agility PR Solutions explains how this objective is actually a multi-tiered obstacle, with numerous factors by which industry practitioners are equally vexed.
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
Sword and the Script
NOVEMBER 28, 2017
The study is careful to point out that the data does not say longer posts are always better. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively.
PR Daily
APRIL 16, 2017
A Grammarly study analyzed emails, social media posts and blogs and compared morning writing (from 4 a.m. For more on the study and a breakdown of writing types, check out Grammarly’s infographic below. What do you think of the study’s findings
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