Onclusive

JANUARY 14, 2020

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement. The post [Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign appeared first on Onclusive. Complete Form To Learn More.

Case Study 284

Case Study Travel Study Consumer 284

Wadds Inc.

SEPTEMBER 18, 2023

A new study calls for a socially conscious approach to public relations focused on creating shared value for organisations and stakeholders. A new study - The Future of PR/Comms and their Social Impact - reports growing calls for a more radical, socially conscious approach.

Publicity 81

Publicity Study Ethics Measurement 81

Onclusive

OCTOBER 21, 2019

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Complete Form To Learn More.

Case Study 225

Case Study Study Media Brand 225

PRSay

AUGUST 18, 2023

In interviews aimed at understanding skepticism about climate change, the study found that many participants are suspicious of language that presents climate change as a crisis or an urgent threat. Art credit: iexpert ] The post People Mistrust Media Reports About Climate Change, Study Finds first appeared on PRsay.

Media 78

Media Study Report Newspapers 78

Prowly

NOVEMBER 17, 2020

The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine. When in fact, all it requires is that you learn some helpful PR techniques and methods that you can easily […].

Case Study 197

Case Study Study Marketing 197

Onclusive

SEPTEMBER 3, 2019

The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. COMPLETE FORM TO LEARN MORE.

Case Study 285

Case Study Study Analytics Publicity 285

Deirdre Breakenridge

FEBRUARY 6, 2018

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad.

Study 285

Study How To Social Media Instagram 285

PRSay

FEBRUARY 28, 2022

In surveys conducted in November, 73 percent of respondents perceived that disinformation — which the study defines as “deliberately misleading or biased information” — is widespread about the coronavirus vaccine. Seventy percent believe that disinformation has a negative effect on society and well-being.

Study 197

Study Newspapers Local Survey 197

Agility PR Solutions

MAY 10, 2022

The post New study reveals new consumer attitudes about personalization, data collection practices appeared first on Agility PR Solutions. The firm’s 2022 Consumer Survey Report focuses on the efficacy of the experience brands […].

Consumer 169

Consumer Study Data Survey 169

Agility PR Solutions

JULY 15, 2021

The post Study: Today’s podcast audience is a WOM powerhouse appeared first on Agility PR Solutions. Good news for podcast advertisers: we have strong evidence that the […].

Study 160

Study Advertising Advertising Media 160

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Communications 188

Communications Study Media Pitching 188

PRSay

NOVEMBER 7, 2022

The study does not specify the sources of information that people encounter on social media, meaning that the information could come from any social media user. Among survey respondents 18–29 years old, half say they have “some” or “a lot” of trust in the information they see on social media.

Social Media 158

Social Media Media Study Survey 158

Agility PR Solutions

JANUARY 16, 2023

The firm’s new study reveals a radically widening gap between customer desire and brand delivery, discovering these shifts in nearly all (91 percent) of the 110 categories researched, with a […]. The post New customer engagement study finds seismic changes in loyalty rankings appeared first on Agility PR Solutions.

Study 84

Study Brand Branding Publicity 84

Awario

AUGUST 10, 2021

We break social media competitor analysis into 5 simple steps by comparing Apple Music, Spotify, and Google Play Music in an exciting social listening case study.

Case Study 157

Case Study Social Media Analysis Study 157

Agility PR Solutions

MARCH 13, 2022

The post Bad connection: Study finds poor communication costs businesses $1.2 The firm’s recently released State of Business Communication: The Backbone of […]. trillion annually appeared first on Agility PR Solutions.

Communications 148

Communications Study Brand Branding 148

Agility PR Solutions

SEPTEMBER 27, 2021

The new study, from media-focused AI-driven audience engagement and sales intelligence firm Futuri, also offers media executives’ predictions for the sector and confidence in their ability to meet […]. The post New study reveals huge shifts in media perception, consumption and trust—what’s working now?

Study 170

Study Media Consumer Meeting 170

Agility PR Solutions

SEPTEMBER 20, 2022

The post New study: 2022 paints a different picture for agency new business—here are the challenges appeared first on Agility PR Solutions. For example, agencies report organic growth fell by 11 percent in 2022 as an […].

Agency 153

Agency Study Examples Report 153

Agility PR Solutions

MAY 12, 2021

By providing more agile self-service options for programming and executing studies, online surveys have enabled businesses to generate relevant, actionable data more quickly than was previously possible. The post Dueling studies show the path ahead for smarter online surveys appeared first on Agility PR Solutions.

Survey 139

Survey Study Industry Data 139

PRSay

AUGUST 8, 2023

Access these AI Resources here. [ Illustration credit: kittiphan ] The post Majority of Communicators Are Regularly Using AI in Their Work, Study Finds first appeared on PRsay. A new section on the PRSA website allows members to access hours of on-demand programming as well as articles, blogs and video interviews specifically focused on AI.

Communications 78

Communications Study Survey Conference 78

Agility PR Solutions

NOVEMBER 2, 2022

The post State of mental health in public relations in 2022: New PRSA-NY study reveals anxiety, pressure appeared first on Agility PR Solutions. Beyond dealing with the pandemic on a personal level, those working in the profession have been on the frontlines of helping businesses address and respond to the pandemic—which has […].

Publicity 148

Publicity Study Survey Industry 148

Agility PR Solutions

NOVEMBER 30, 2021

The post New Edelman study finds critical new dynamics for building trust with investors appeared first on Agility PR Solutions. The research reveals new investor expectations on ESG, climate change, shareholder activism, employee activism and the meme stock […].

Study 147

Study Community Employee Report 147

Ronn Torossian

SEPTEMBER 26, 2017

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. So let’s start with the basics. So let’s start with the basics. Who do you want to reach with the campaign and why?

Case Study 150

Case Study Study Blogging Publicity 150

Agility PR Solutions

JUNE 5, 2023

But according to new research from events industry […] The post New events industry study finds in-person attendees have returned, but ROI challenges persist appeared first on Agility PR Solutions.

Study 78

Study Industry Strategy Publicity 78

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Consumer 109

Consumer Study Company Survey 109

Agility PR Solutions

FEBRUARY 6, 2020

“A satisfied customer is the best business strategy of all…” Michael LeBoeuf “Show me ROI, or it’s not a case study.” I had been given some content, what the client insisted was a case study, but it did not include information […]. appeared first on Agility PR Solutions.

Case Study 149

Case Study Study Strategy Analysis 149

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first. Don’t do this!

Case Study 106

Case Study Study Video Writing 106

Agility PR Solutions

APRIL 5, 2023

Survey data from the newly released Freeman Trust Report 2023 demonstrates a clear correlation between face-to-face interaction […] The post New study finds face-to-face interaction is key to building brand trust appeared first on Agility PR Solutions.

Brand 84

Brand Branding Study Survey 84

Agility PR Solutions

NOVEMBER 8, 2022

The post Study: Consumers want humans moderating content online, not just AI appeared first on Agility PR Solutions. The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone.

Consumer 84

Consumer Study Survey Internal 84

Agility PR Solutions

AUGUST 15, 2021

The post Crisis case study: How to turn an employee lawsuit into a brand disaster appeared first on Agility PR Solutions. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

Case Study 154

Case Study Crisis Study Employee 154

Agility PR Solutions

MAY 4, 2022

The firms’ new study, Rethinking Marketing: 2022 a Survey of Today’s Marketing Department, reveals that 34 percent of respondents were responsible […]. The post Rethinking marketing: Study finds COVID increased workload, reduced department resources appeared first on Agility PR Solutions.

Study 84

Study Resources Marketing Survey 84

Agility PR Solutions

OCTOBER 18, 2021

The post New study offers clearer picture of critical holiday shopping season—will your brand thrive? The firm’s newly released 2021 Holiday Consumer Survey, based on responses from 7,743 consumers across the United States, […]. appeared first on Agility PR Solutions.

Study 153

Study Brand Branding Survey 153

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds.

Crisis 172

Crisis Study Crisis Communications Communications 172

Sword and the Script

MAY 17, 2022

Among the recommendations Forrester offers in its paper include this: “Provide a mix of digital content assets, including case studies, articles, reports, and interactive tools to reach buyers who are seeking information online.”. Advice for managing more interactions, scrutiny and complexity. Image credit: Unsplash.

B2B 127

B2B Study Survey Case Study 127

Agility PR Solutions

AUGUST 9, 2021

The post Consumers unmasked: New study reveals key buying triggers, as brand ethics become critical appeared first on Agility PR Solutions. New research from business challenges consultancy EPAM Continuum explores Millennial and Gen-Z shoppers’ spending habits across the […].

Ethics 147

Ethics Consumer Study Brand 147

Agility PR Solutions

AUGUST 17, 2022

Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands they use and love, now in its 12th year.

Study 78

Study Brand Branding Industry 78

Agility PR Solutions

DECEMBER 12, 2022

The post New study examines the impact of audience characteristics on data quality appeared first on Agility PR Solutions. “Issues surrounding data quality in the market research space are persistent, evolving and complex. This unfortunately […].

Study 78

Study Data Analysis Measurement 78

NewsWhip

JUNE 2, 2020

CASE STUDY. The post Case Study: Bauer appeared first on Newswhip. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Company Size. 1,000+ employees. ” . —. Raidious: building a PR newswoom. Hearst: Speed in content discovery.

Case Study 78

Case Study Study Radio Brand 78