Study: Consumers see PR and marketing as interchangeable

PR Daily

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study

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Study: Crucial 2019 email marketing trends

PR Daily

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

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Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read.

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Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.

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Get Your Free 2015 Social Journalism Study…& Infographic!


Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

New podcast study reveals listener habits and preferences

Agility PR Solutions

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of […]. The post New podcast study reveals listener habits and preferences appeared first on Agility PR Solutions.

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A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

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Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. Additional Reading: Study: Small percent of CMOs are driving transformation.

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New Study Highlights Skills Gap in College Graduates

The Proactive Report

A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Study: Open office plans hamper communication, productivity

PR Daily

Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way.

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Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

Study: Brand newsrooms are 'overhyped'

PR Daily

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?

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New study explores 3 keys to driving event attendee engagement

Agility PR Solutions

The post New study explores 3 keys to driving event attendee engagement appeared first on Agility PR Solutions.

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Study: What content do industry leaders consume?

PR Daily

In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

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Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

The PR Implications of Edelman’s 2015 Trust Barometer Study


According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.

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New agency compensation study consistent with PR benchmarking research

Agility PR Solutions

The study comes on the heels of the company’s previously published research reports, Best Practices Financial Benchmarking Report, the Billing Rates/Utilization Report and the Industry Growth Report.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

Barilla sponsored ‘study’ fools consumers

PR Daily

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

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Google says pay equity study shows men were underpaid

PR Daily

The Washington Post reported : Google acknowledged that its annual study does not offer a complete picture of how women and underrepresented minorities are compensated within the company. The post Google says pay equity study shows men were underpaid appeared first on PR Daily.

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Study: Snapshot of U.S. social media preferences

PR Daily

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

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The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

Study: The Dark Side of the Gig Economy


According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.

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‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning


We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. PRSA News Thought Leadership case studies Silver Anvil Awards Silver Anvils

Study: Customers want businesses to be transparent on social media

PR Daily

A new study from Sprout Social. The study highlights the general trend of declining trust in social media content. The study further highlights how brand managers risk losing young consumers, who put a premium on authenticity. An earlier Sprout Social study.

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Study: Marketers want bigger visual content budgets

PR Daily

A recent CMO Council study titled, "From Creativity to Content". Read the full study here. Marketers today harbor big dreams and brilliant ideas about the visual content-driven campaigns they want to run.

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Study: Employees waste 8 hours per week

PR Daily

The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

Study: ‘Cyberloafing’ could play a workplace wellness role

PR Daily

According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here.

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Study: Who shares your content matters

PR Daily

According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.

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Study: Privacy important, but not expected

PR Daily

Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros.

Study: Millennials’ news consumption 'strikingly different'

PR Daily

a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing.

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Study: What inspires innovators on Twitter

PR Daily

That’s exactly what a new study by Leadtail and Brightidea sought to find out. The study also found that innovation leaders follow and are influenced by hashtags. What can Twitter’s top enterprise innovation leaders teach us about the social media platform?

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).