[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Case StudyIn early 2019, Livongo began preparing to go public.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case StudyProteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement. Case Study

How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

Onclusive

The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

Case Study Turbine Labs

NewsWhip

CASE STUDY. The post Case Study Turbine Labs appeared first on Newswhip. Case StudyHow Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Industry. Marketing and Advertising. Company Size. 25-50 employees.

Case Study: Bauer

NewsWhip

CASE STUDY. The post Case Study: Bauer appeared first on Newswhip. Case StudyHow Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Industry. Publisher. Company Size. 1,000+ employees.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote.

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. Here you will be able to find many professionals in the city you are studying abroad. For example, another student who happened to be studying abroad during the same time messaged me to make plans to meet up.

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Study: Workplace rivalries offer many positives

PR Daily

The post Study: Workplace rivalries offer many positives appeared first on PR Daily. Science holds that a bit of friendly competition at work can drive productivity. But how much is too much? Jordan against Bird. Coke vs. Pepsi. You versus Ralph in marketing.

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Study: Crucial 2019 email marketing trends

PR Daily

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. Here are nine more trends highlighted in the study: Age-agnostic: Older people want to be treated as if they were younger—and brand managers should cater to their preferences. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

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Public Relations Case Study

PR for Anyone

In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales.

The Queen's Gambit: social media study

Awario

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums

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Study: Owned and shared media seen rapidly gaining value

PR Daily

In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. New technology is rapidly changing how PR pros create content and campaigns, and the new study suggests even the most savvy communicators might be surprised by its acceleration. The study summarizes: Al Golin wasn’t a fan of social media.

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Study: 56% of workers ‘dread’ work in the morning

PR Daily

The post Study: 56% of workers ‘dread’ work in the morning appeared first on PR Daily. Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

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A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global networkBut how can you best provide this information without overwhelming and oversharing? Click below for more].

Study: 1 in 5 employees report decrease in work productivity

PR Daily

Despite this slight dip, a new study suggests that engagement, morale and sentiment toward employers are holding steady. However, a recent study produced by IPR and Leger finds that’s not the case.

Marketing & PR for Fitness Professionals: Case study

Prowly

The post Marketing & PR for Fitness Professionals: Case study appeared first on Prowly Magazine.

PR Newswire case study - Nosy Crow

Cision

We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children. UK Blog

Study: Effective influencer marketing requires authenticity

PR Daily

A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. The post Study: Effective influencer marketing requires authenticity appeared first on PR Daily. As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.

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Public Relations and COVID-19: Studies Surface Challenges, Changes and Optimism  

Sword and the Script

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel.

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Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. I want to introduce five steps for an international student to go studying abroad from my perspective: Step 1: Get inspired to go abroad. Especially if you have questions about life and Russian community abroad, a student, who already studied abroad, knows the place from the inside.

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How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. What's are B2B Case Studies and Why Should I Use Them?

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics.

COVID consumer study reveals interest in brand discovery, small business

Agility PR Solutions

The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021.

Women in PR: New study investigates long-term effects of gender bias in the industry

Agility PR Solutions

The post Women in PR: New study investigates long-term effects of gender bias in the industry appeared first on Agility PR Solutions. Women dominate public relations—until you get to the boardroom, that is.

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Media & entertainment industry again tops latest brand intimacy study

Agility PR Solutions

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM.

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Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. Another recent survey revealed that 66% of B2B marketers found that case studies were "very effective," and another 32% said that they were "quite effective.". What goes into a successful case study?

Study: Employees want more employer-offered retraining

PR Daily

Many organizations haven’t offered any continuing education in over a year, says a Clutch study. In a study from Clutch , half of respondents said it had been over a year since their employer offered training. However, the study also says that employees want the training and that these programs are likely to lead to increased job satisfaction. The post Study: Employees want more employer-offered retraining appeared first on PR Daily.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read. The post Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology appeared first on Sword and the Script. PR CEO executive communications PR surveys PR tech surveys USC Annenberg Comms Study UX/CX

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New Worldcom PR study shows how leader attention & confidence shifted during COVID

Agility PR Solutions

The post New Worldcom PR study shows how leader attention & confidence shifted during COVID appeared first on Agility PR Solutions.

Study 107

Study: 56% of workers ‘dread’ work in the morning

PR Daily

The post Study: 56% of workers ‘dread’ work in the morning appeared first on PR Daily. Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.

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COVID case study: Heinz presents a pitch-perfect quarantine plan

Agility PR Solutions

The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions.

Proud of your internal comms work this year? Send us your case study!

PR Daily

We are seeking case studies for an upcoming guidebook— Ragan’s Top Case Studies in Employee Communications & Culture —that will compile the most outstanding employee communications initiatives and campaigns from the past 12 months. 8 with the subject line: Case Study Idea.

Study: Most organizations lag in embracing data analytics

PR Daily

The post Study: Most organizations lag in embracing data analytics appeared first on PR Daily. The McKinsey Global Survey finds an uptick in the deployment of data in business decisions, but often that’s an isolated event, rather than a consistent protocol. Comms can play a major role.

Who'll win the U.S. election? A social listening study

Awario

We examine social media conversation around the two main political parties and the presidential candidates to foresee who will win the upcoming American elections

Study 118

B2B Sales Cycles are Getting Longer, Study Says

Sword and the Script

Those are some of the drawable conclusions from a study by the Demand Gen Report. The product still has to deliver It’s clear from the study, that a solid product has to back up good marketing and sales.

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STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic

ImPRessions - Crenshaw Communications

The post STUDY: A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic appeared first on Crenshaw Communications. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications.

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Study: Brand newsrooms are 'overhyped'

PR Daily

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective? PR Council recently released a report and said that about half of executive marketers ranked real-time advertising and brand newsrooms as the most “overhyped” approaches to marketing. Check out the list below: Looking for an approach that’s not puffed up?

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Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Case Studies #pig3d influencer case study influencer outreach case study minnesota pork board minnesota pork board case study mn pork mn pork board mn pork board case study social media case study minnesota social media case study mn

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

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