PR Daily

APRIL 23, 2019

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study

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PR Daily

JANUARY 28, 2019

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

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Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read.

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PR Expanded

FEBRUARY 6, 2018

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.

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Cision

JULY 22, 2015

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

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Agility PR Solutions

APRIL 15, 2019

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of […]. The post New podcast study reveals listener habits and preferences appeared first on Agility PR Solutions.

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HMA Public Relations

JANUARY 4, 2018

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

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Ronn Torossian

SEPTEMBER 26, 2017

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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B2B PR Sense

JULY 8, 2016

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

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B2B PR Sense

AUGUST 2, 2016

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

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Business Wire

MAY 11, 2017

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

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Study Marketing Journalism Report 370

Sword and the Script

APRIL 13, 2019

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. Additional Reading: Study: Small percent of CMOs are driving transformation.

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The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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PR Daily

AUGUST 15, 2018

Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way.

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Study Privacy Communications Employee 119

The Proactive Report

MAY 21, 2015

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

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Small Business Study Social Media Media 260

PR Daily

OCTOBER 26, 2015

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?

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Agility PR Solutions

MARCH 17, 2019

The post New study explores 3 keys to driving event attendee engagement appeared first on Agility PR Solutions.

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PR Daily

AUGUST 2, 2018

In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it.

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B2B PR Sense

AUGUST 27, 2016

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

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Sword and the Script

OCTOBER 23, 2018

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

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Communications Conversations

AUGUST 25, 2015

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

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Cision

AUGUST 17, 2015

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.

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Agility PR Solutions

MARCH 20, 2019

The study comes on the heels of the company’s previously published research reports, Best Practices Financial Benchmarking Report, the Billing Rates/Utilization Report and the Industry Growth Report.

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Study Agency Financial Survey 85

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

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PR Daily

JULY 7, 2016

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

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PR Daily

MARCH 5, 2019

The Washington Post reported : Google acknowledged that its annual study does not offer a complete picture of how women and underrepresented minorities are compensated within the company. The post Google says pay equity study shows men were underpaid appeared first on PR Daily.

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PR Daily

MARCH 26, 2018

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

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The Stalwart Blog

SEPTEMBER 23, 2016

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

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Case Study Study Resources Community 104

Cision

DECEMBER 20, 2016

According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.

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PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. PRSA News Thought Leadership case studies Silver Anvil Awards Silver Anvils

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PR Daily

AUGUST 27, 2018

A new study from Sprout Social. The study highlights the general trend of declining trust in social media content. The study further highlights how brand managers risk losing young consumers, who put a premium on authenticity. An earlier Sprout Social study.

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PR Daily

AUGUST 5, 2015

A recent CMO Council study titled, "From Creativity to Content". Read the full study here. Marketers today harbor big dreams and brilliant ideas about the visual content-driven campaigns they want to run.

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Study Infographics Survey Video 171

PR Daily

AUGUST 14, 2017

The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.

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Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

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PR Daily

JUNE 8, 2018

According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here.

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Study Airlines Employee Policies 127

PR Daily

MARCH 21, 2017

According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.

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PR Daily

MAY 26, 2015

Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros.

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PR Daily

MARCH 16, 2015

a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing.

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PR Daily

APRIL 17, 2015

That’s exactly what a new study by Leadtail and Brightidea sought to find out. The study also found that innovation leaders follow and are influenced by hashtags. What can Twitter’s top enterprise innovation leaders teach us about the social media platform?

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Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).

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