Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.

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Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad!

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

Creating a PR Campaign Case Study

Ron Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Get Your Free 2015 Social Journalism Study…& Infographic!

Cision

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

Emojis in marketing messages generate 254% more engagement, study finds

Agility PR Solutions

The post Emojis in marketing messages generate 254% more engagement, study finds appeared first on Agility PR Solutions. New research from mobile engagement firm Leanplum confirms the effectiveness of emoji usage in push notifications and emails.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

Study: The Dark Side of the Gig Economy

Cision

According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.

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Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

Small Business Social Media Use Study

The Proactive Report

Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy

New BackBay study finds content marketing gaining traction in finance

Agility PR Solutions

The post New BackBay study finds content marketing gaining traction in finance appeared first on Agility PR Solutions.

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Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

Of course, it does, and there’s been a number of studies that show this over the years. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds.

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Study: Snapshot of U.S. social media preferences

PR Daily

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

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Study: ‘Cyberloafing’ could play a workplace wellness role

PR Daily

According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here.

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Trust Economy: Summaries to 4 Content Marketing Studies

Sword and the Script

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Here are the cliff notes to four recent content marketing studies. Study: Why B2B Marketers Waste 19% of Their Budgets.

Study: Social media ads increasingly less popular among viewers

PR Daily

The study’s findings highlight a growing problem for communicators: How can brand messages break through the noise and reach a overstimulated general public? The study suggests these tactics to stop users from scrolling past brand messaging: 1.

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Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. The cliff notes to three recent social media studies follow below. What stood out for you in these studies?

The PR Implications of Edelman’s 2015 Trust Barometer Study

Cision

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.

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#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study

Barilla sponsored ‘study’ fools consumers

PR Daily

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

Study: Who shares your content matters

PR Daily

According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.

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Study: Employees waste 8 hours per week

PR Daily

The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.

New Group Aims to Study Impact of AI and Algorithms on Society

Flack's Revenge

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on. I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.

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Report: New study highlights PR's deficiencies

PR Daily

According to the study, women in PR were “less engaged, less satisfied with their jobs, less confident in their work cultures, less trusting of their organizations and more critical of top leaders than men.” This is one report card we might not want to hang on the fridge.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?

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How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

The Skimm: THE case study for employee social advocacy

Communications Conversations

Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.

2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. Just take a look at the following snapshot from the Global Social Journalism Study. Connecting with journalists via social media should be a no-brainer for any PR pro.

Investor Relations Study: News Drives Investors to IR Websites

Beyond PR

For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now. About the study. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.

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Study: Brand newsrooms are 'overhyped'

PR Daily

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?

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Study: Effective Content Marketing Has One Element

Sword and the Script

The study, which is co-produced by the Content Marketing Institute and MarketingProfs , surveyed 1,820 marketers and had one overarching conclusion: “Marketers who take the time to document their content marketing strategy are more effective than those who don’t.”.

PR’s evolving skills and roles examined in new Agility study

Agility PR Solutions

The post PR’s evolving skills and roles examined in new Agility study appeared first on Agility PR Solutions. Securing media coverage is, of course, one of the biggest goals for public relations professionals, and one of the most challenging—but a new survey from Agility PR Solutions explains how this objective is actually a multi-tiered obstacle, with numerous factors by which industry practitioners are equally vexed.

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Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

3 Habits of Highly Successful Bloggers B2B Marketing can Borrow [Study]

Sword and the Script

The study is careful to point out that the data does not say longer posts are always better. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively.

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Study: The early bird get the (writing) worm

PR Daily

A Grammarly study analyzed emails, social media posts and blogs and compared morning writing (from 4 a.m. For more on the study and a breakdown of writing types, check out Grammarly’s infographic below. What do you think of the study’s findings

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