How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study


The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

Study: Crucial 2019 email marketing trends

PR Daily

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

Study 152

Study: Consumers see PR and marketing as interchangeable

PR Daily

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study

Study 126

Study: Owned and shared media seen rapidly gaining value

PR Daily

In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. The study summarizes: Al Golin wasn’t a fan of social media.

Study 167

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.

Study 312

Get Your Free 2015 Social Journalism Study…& Infographic!


Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

Study: Effective influencer marketing requires authenticity

PR Daily

A new study, “Connections: Travel Influencers & Destination Marketing,” explores the relationship between brands and influencers. The post Study: Effective influencer marketing requires authenticity appeared first on PR Daily.

Study 171

Study: Employees want more employer-offered retraining

PR Daily

Many organizations haven’t offered any continuing education in over a year, says a Clutch study. In a study from Clutch , half of respondents said it had been over a year since their employer offered training.

Study Reveals Gaps Between the CEO and PR in Communications Goals, Issues and Technology

Sword and the Script

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. The full study covers a lot of ground and is an easy read.

Study 160

Study: Work email opened more frequently than personal email

PR Daily

Consumers say they spend about five hours a day checking work email (three-plus hours a day) and personal email (two-plus hours a day), according to the 2019 “Adobe Email Usage Study,” which surveyed 1,002 U.S.

Study 134

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

Study: Insights into modern office mores and social expectations

PR Daily

A study conducted by Airtasker gathered feedback from 204 “people with hiring responsibilities” and more than 800 workers to get straight takes on the state of U.S. There’s much, much more to this study—including candid takes on workplace bullying, Trump discussions and sexual harassment.

Study 150

Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad!

Study 203

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Study: Executives don’t recognize the value PR can offer

PR Daily

A new study from Releasd reveals a chasm between what PR pros can offer an organization and what most leaders believe PR can accomplish. The study polled over 300 leaders from a range of industries, all in senior roles within their organizations.

Study 171

Study: Journalists a top source for providing accurate news

PR Daily

In the 2019 IPR Disinformation in Society study, local newspapers (62%) and local broadcast news (62%) fared well for perceptions of trustworthiness of the media and the ability to provide accurate news and information.

Study 171

New study examines how diversity issues impact consumer spending

Agility PR Solutions

As diversity and inclusion issues gain greater attention in retail worldwide, a new study by retail-focused tech firm First Insight found that while men and women are largely aligned in the U.S.,

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. The study, conducted in September 2019, surveyed 562 adults in Oregon.

Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

New fashion study seeks answers appeared first on Agility PR Solutions. The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers.

Study: Marketers struggle to prove social media ROI

PR Daily

The post Study: Marketers struggle to prove social media ROI appeared first on PR Daily. A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.

Study 171

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

How can brands build loyalty? CrowdTwist study offers new insights

Agility PR Solutions

CrowdTwist study offers new insights appeared first on Agility PR Solutions. Brand marketers want to know now more than ever—what makes customers loyal?

Study 85

Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad


The greatest study abroad experience ever! Day in the Life Future Leaders Guest Post Arturo Echevarria Culpwrit DePaul Japan PRAD Study abroad programs Taiwan

Study 84

Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

Study 368

Study: Brand newsrooms are 'overhyped'

PR Daily

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?

Study 168

New podcast study reveals listener habits and preferences

Agility PR Solutions

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of […]. The post New podcast study reveals listener habits and preferences appeared first on Agility PR Solutions.

Study 126

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

Study: Open office plans hamper communication, productivity

PR Daily

Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way.

Study 120

Study: For nonprofits, a silver lining regarding PR metrics

PR Daily

Although most nonprofit PR departments lack the resources of for-profit businesses, most enjoy support from their organizations’ leaders, says a new study from the Institute for Public Relations. The post Study: For nonprofits, a silver lining regarding PR metrics appeared first on PR Daily.

Study: Proving value is the No. 1 concern for PR pros

PR Daily

According to a recent study from Muck Rack , many PR pros are wasting over two hours a week on manual data entry. Read the full study here. The post Study: Proving value is the No.

Study 171

The PR Implications of Edelman’s 2015 Trust Barometer Study


According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.

Study 302

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whalingGuest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow.

Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements.

Study 170

Barilla sponsored ‘study’ fools consumers

PR Daily

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

Study 123

Study: What content do industry leaders consume?

PR Daily

In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

B2B 144

Study: Snapshot of U.S. social media preferences

PR Daily

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

Study 137

New mobile ad study reveals patterns in context and engagement

Agility PR Solutions

In the firm’s new study, Mobile ?Ad The post New mobile ad study reveals patterns in context and engagement appeared first on Agility PR Solutions.