Study: Owned and shared media seen rapidly gaining value

PR Daily

In its 2019 Global Communications Study, the Annenberg Center for Public Relations at USC surveyed more than 1,500 PR pros worldwide to identify emerging trends and current beliefs about the industry. The study summarizes: Al Golin wasn’t a fan of social media.

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Study: Consumers see PR and marketing as interchangeable

PR Daily

A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage. A new study from Kantar reveals that consumers are becoming less able to distinguish between advertising messages and other brand communication. The study reports: News, feature articles and interviews are seen as the most effective ways of combating negativity. Marketing PR marketing study PR study study

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Study: Crucial 2019 email marketing trends

PR Daily

There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.

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Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.

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Get Your Free 2015 Social Journalism Study…& Infographic!

Cision

Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.

Study: Marketers struggle to prove social media ROI

PR Daily

The post Study: Marketers struggle to prove social media ROI appeared first on PR Daily. A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.

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Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad!

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

New podcast study reveals listener habits and preferences

Agility PR Solutions

Most podcast users are millennial males, listen weekly, and engage with podcasts at home, according to a major new study by the University of […]. The post New podcast study reveals listener habits and preferences appeared first on Agility PR Solutions.

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A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whalingGuest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow.

Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

New fashion study seeks answers appeared first on Agility PR Solutions. The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers.

Annual USC Annenberg Study Finds Communicators Skeptical About Tech Innovations

PRSay

The study, culled from responses of more than 2,100 PR leaders, CEOs and students worldwide, revealed that 61 percent of PR pros predict that future communication technology will inspire a higher level of media and news engagement from average citizens.

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Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]

Sword and the Script

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements.

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Study: Brand newsrooms are 'overhyped'

PR Daily

In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?

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Study: Open office plans hamper communication, productivity

PR Daily

Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way.

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Study: For nonprofits, a silver lining regarding PR metrics

PR Daily

Although most nonprofit PR departments lack the resources of for-profit businesses, most enjoy support from their organizations’ leaders, says a new study from the Institute for Public Relations. The post Study: For nonprofits, a silver lining regarding PR metrics appeared first on PR Daily.

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study

Study: What content do industry leaders consume?

PR Daily

In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it.

The PR Implications of Edelman’s 2015 Trust Barometer Study

Cision

According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.

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Barilla sponsored ‘study’ fools consumers

PR Daily

A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.

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How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.

New study explores 3 keys to driving event attendee engagement

Agility PR Solutions

The post New study explores 3 keys to driving event attendee engagement appeared first on Agility PR Solutions.

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Study: Snapshot of U.S. social media preferences

PR Daily

Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.

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Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

Google says pay equity study shows men were underpaid

PR Daily

The Washington Post reported : Google acknowledged that its annual study does not offer a complete picture of how women and underrepresented minorities are compensated within the company. The post Google says pay equity study shows men were underpaid appeared first on PR Daily.

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Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

New agency compensation study consistent with PR benchmarking research

Agility PR Solutions

The study comes on the heels of the company’s previously published research reports, Best Practices Financial Benchmarking Report, the Billing Rates/Utilization Report and the Industry Growth Report.

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5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.

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‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. PRSA News Thought Leadership case studies Silver Anvil Awards Silver Anvils

Outperform: The Skim on 3 Credible Studies About the CMO [UML]

Sword and the Script

At the same time, it’s worth recognizing that “Behind every great CMO is a bunch of great people,” as one study in this week’s Unscripted Marketing Links (UML) points out. Additional Reading: Study: Small percent of CMOs are driving transformation.

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The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies.

Study: The Dark Side of the Gig Economy

Cision

According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.

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New study reveals brand loyalty is worth more than the suggested retail price

Agility PR Solutions

A new study by Yes Marketing reveals that over half of consumers say they will pay more to buy from a retailer they’re loyal to—indicating […]. The post New study reveals brand loyalty is worth more than the suggested retail price appeared first on Agility PR Solutions.

Study: Marketers want bigger visual content budgets

PR Daily

A recent CMO Council study titled, "From Creativity to Content". Read the full study here. Marketers today harbor big dreams and brilliant ideas about the visual content-driven campaigns they want to run.

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Marketers to Increase PR Spending Over Next 5 Years – New Study Says

Business Wire

Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.

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Study: Employees waste 8 hours per week

PR Daily

The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.

Study: Who shares your content matters

PR Daily

According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.

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