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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” As in the person he was speaking to was in “output-only mode.” Shut up and listen.” “I I know best.” “I

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Case study: How storytelling creates meaningful connections that lead to action

Agility PR Solutions

And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Solutions.

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Brand marketing PLUS demand marketing beats brand VERSUS demand, study finds

Sword and the Script

click image for higher resolution) The difference between brand and demand marketing The study sees phrases like “demand generation” as synonymous with “performance marketing.” In other words, integrated marketing has a clear positive impact on performance, but this study also suggests it also has a positive impact on culture.

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Case Study: Preqin

Notified

“ GlobeNewswire by Notified ticks all the boxes – usability, quality, assurance and our news going to the targeted publications we wanted. The Notified team makes our job easier and ensures it’s one less thing we need to worry about!”

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving.

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Case Study: Zoom

Notified

Notifieds support has been exceptional, especially when time-sensitive updates need to be made. Even outside business hours, there were always resources available to ensure our website updates, disclosures, and decks were handled swiftly.

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6 key applications of AI in digital marketing—plus case studies, challenges and future trends

Agility PR Solutions

From predictive analytics and automated content creation to AI-powered chatbots and personalized product […] The post 6 key applications of AI in digital marketingplus case studies, challenges and future trends first appeared on Agility PR Solutions.