INDUSTRY INSIGHTS YOUR PEERS ARE READING
Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape. MORE
According to a recent study conducted by Lexington Law , there might not be enough zeroes in the world. How much money would it take to make you happy at a job you despise? MORE
The average American driver estimates spending nearly 10 hours per week behind the wheel, yet 29 percent of them have considered trading in their cars, trucks or SUVs in favor of other transportation options, according to a new study from global comms consultancy Ketchum. MORE
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study]. MORE
Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences. MORE
The post New APCO study shows corporate execs ill-prepared for future appeared first on Agility PR Solutions. A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company. MORE
For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs. MORE
Those videos, along with different information from the media influencers, were making Russians think more about moving to another country, traveling or studying abroad. Good luck at studying abroad! MORE
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study. MORE
Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately? MORE
A new study from Sprout Social. The study highlights the general trend of declining trust in social media content. The study further highlights how brand managers risk losing young consumers, who put a premium on authenticity. An earlier Sprout Social study. MORE
There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”. MORE
A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax. The post New study shows time is the new consumer currency—what’s the impact on brands? MORE
Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros. MORE
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media. MORE
a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing. MORE
Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. It’s not the only study to point to this trend. MORE
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”. MORE
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network MORE
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach. MORE
Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy MORE
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low. MORE
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective? MORE
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. MORE
The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here. MORE
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source. MORE
Click on the images of higher resolution or download the study from SlideShare below. The post New Study: Should Brands Take a Public Stand on Politics? It’s harder to hide from non-stop political noise these days as the United States has never been more divided. MORE
A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. MORE
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision. MORE
We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. PRSA News Thought Leadership case studies Silver Anvil Awards Silver Anvils MORE
In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it. MORE
According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here. MORE
Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way. MORE
The study’s findings highlight a growing problem for communicators: How can brand messages break through the noise and reach a overstimulated general public? The study suggests these tactics to stop users from scrolling past brand messaging: 1. MORE
Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. MORE
This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). MORE
A recent CMO Council study titled, "From Creativity to Content". Read the full study here. Marketers today harbor big dreams and brilliant ideas about the visual content-driven campaigns they want to run. MORE
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people. MORE
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study MORE
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. MORE
Study Related Topics PR Daily
JANUARY 28, 2019
There are bigger fish to fry, such as the societal trends reflected in Top 10 Global Consumer Trends 2019 , a study by Euromonitor International. As the study states: “Even wealthier consumers demand value for their money—and are just as vocal online about any bad experience.”.
PR Expanded
FEBRUARY 6, 2018
Recently, I began my journey studying abroad. Having the chance to study abroad is an opportunity that can open so many doors. This semester I am studying in London, England and I am surrounded by such a diverse network of people.
Cision
JULY 22, 2015
Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives. Germany, Finland, Sweden and Australia, the study provides insight on how these journalists agree on a variety of topics, yet differ in their use of social media.
Sword and the Script
OCTOBER 23, 2018
For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. B2B organizations that find content marketing effective are committed to these programs.
HMA Public Relations
JANUARY 4, 2018
A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network
Sword and the Script
FEBRUARY 16, 2019
Reporting on the same study, Erica Sweeney noted for Marketing Dive that: “Most marketers, or 91%, think creative input is just as important as data in digital campaigns.”. It’s not the only study to point to this trend.
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Ronn Torossian
SEPTEMBER 26, 2017
When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
B2B PR Sense
JULY 8, 2016
Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How to compose a case study.
B2B PR Sense
AUGUST 2, 2016
B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.
The Proactive Report
MAY 7, 2018
A new study from Learning House revealed that about half the US. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.
PR Daily
AUGUST 15, 2018
Nextgov writes about a recent study conducted by Harvard professor Ethan Bernstein , which fastidiously tracked employee communication at an organization transitioning into an open office setting. For many people, a little bit of workplace social interaction goes a long way.
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Communications Conversations
AUGUST 25, 2015
In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.
PRSay
FEBRUARY 5, 2019
We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners. PRSA News Thought Leadership case studies Silver Anvil Awards Silver Anvils
Sword and the Script
OCTOBER 30, 2018
Click on the images of higher resolution or download the study from SlideShare below. The post New Study: Should Brands Take a Public Stand on Politics? It’s harder to hide from non-stop political noise these days as the United States has never been more divided.
The Proactive Report
MAY 21, 2015
Mastering Social Media Internet Marketing Strategy online PR small business Social Media Strategy
PR Daily
OCTOBER 26, 2015
In a new study, chief marketing officers say that it’s probably not. for more on the study. Your brand newsroom may grab press in industry publications, but is it really effective?
PR Daily
AUGUST 2, 2018
In a new study. The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Your content is only as important as the person who reads it.
B2B PR Sense
AUGUST 27, 2016
Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.
Cision
AUGUST 17, 2015
According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., ” These research findings come when, according to the study, trust in media, businesses and NGOs has reached an all-time low.
Waxing UnLyrical
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].
PR Daily
JULY 7, 2016
A study from the journal Nutrition and Diabetes, which recently launched a study to determine the health effects of pasta found that “pasta consumption was negatively associated with BMI, waist circumference and waist-to-hip ratio and with a lower prevalence of overweight and obesity.”.
PR Daily
MARCH 26, 2018
Americans are increasingly entrenched in and enchanted by social media platforms. New Pew Research Center statistics offer a snapshot of how U.S. users are spending their time online, including helpful demographic data for marketers looking to reach specific audiences.
The Stalwart Blog
SEPTEMBER 23, 2016
One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.
PR Daily
AUGUST 27, 2018
A new study from Sprout Social. The study highlights the general trend of declining trust in social media content. The study further highlights how brand managers risk losing young consumers, who put a premium on authenticity. An earlier Sprout Social study.
Agility PR Solutions
DECEMBER 10, 2018
The post New APCO study shows corporate execs ill-prepared for future appeared first on Agility PR Solutions. A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company.
Agility PR Solutions
FEBRUARY 4, 2019
A new study by ad agency Allen & Gerritsen takes a deep dive into consumers’ relationship with time, revealing that 57 percent of those surveyed indicated that they rarely have time to relax. The post New study shows time is the new consumer currency—what’s the impact on brands?
PR Daily
JUNE 8, 2018
According to a study published on Science Direct , researchers assert that “cyberloafing can serve a potentially positive function in that it can help employees cope with workplace boredom.”. Read more about the study’s findings here.
Communications Conversations
OCTOBER 14, 2015
Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study
Cision
DECEMBER 20, 2016
According to a study conducted by the Freelance Union, as much as 35% or 55,000,000 workers of the United States’ are freelance, generating an estimated $1 trillion dollars in income per year. Cision Study: Gig Economy Media Reporting Disconnected from Worker Reality from Cision.
Waxing UnLyrical
JULY 25, 2016
Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Have you seen any great measurement case studies lately?
PR Daily
AUGUST 14, 2017
The study found: Employees ages 18 to 34 rack up 70 minutes on mobile devices and 48 minutes on personal tasks each work day—the most of all age groups—a total of just under 10 hours per week. Read more about the study here.
PR Daily
AUGUST 5, 2015
A recent CMO Council study titled, "From Creativity to Content". Read the full study here. Marketers today harbor big dreams and brilliant ideas about the visual content-driven campaigns they want to run.
Sword and the Script
JANUARY 20, 2018
This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic).
PR Daily
MARCH 21, 2017
According to a new study from the Media Insight Project , it’s the sharer, rather than the publisher, who inspires people to take interest. Half of the study’s participants remembered who shared the article, but only 20 percent of them remembered the source.
Business Wire
MAY 11, 2017
Learn more about the report on Adweek This study exposes just how public relations is evolving and its growing importance within the marketing landscape.
PR Daily
MAY 26, 2015
Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros.
PR Daily
NOVEMBER 9, 2018
According to a recent study conducted by Lexington Law , there might not be enough zeroes in the world. How much money would it take to make you happy at a job you despise?
PR Daily
MAY 31, 2018
The study’s findings highlight a growing problem for communicators: How can brand messages break through the noise and reach a overstimulated general public? The study suggests these tactics to stop users from scrolling past brand messaging: 1.
PR Daily
MARCH 16, 2015
a new study from the American Press Institute’s Media Insight Project. Often, they “let news come to them,” the study report states. It isn’t too much of a stretch to connect the study’s findings to the worlds of PR and content marketing.
Agility PR Solutions
DECEMBER 9, 2018
The average American driver estimates spending nearly 10 hours per week behind the wheel, yet 29 percent of them have considered trading in their cars, trucks or SUVs in favor of other transportation options, according to a new study from global comms consultancy Ketchum.
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