INDUSTRY INSIGHTS YOUR PEERS ARE READING
There’s good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. The post More Americans trust media than they did last year—and most trust local news appeared first on Agility PR Solutions. MORE
The post Marketers say Google is becoming the new local business homepage appeared first on Agility PR Solutions. MORE
Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community. MORE
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. MORE
Add a few extra groceries into your weekly shop and leave them at the collection point at your local supermarket. Alternatively use Google Maps or the Trussell Trust website to find your local foodbank and drop in food yourself. MORE
Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. On the plus side it is the most coverage you will ever get of a local newspaper. MORE
In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. There are many global and local media and influencer database providers. MORE
There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders. MORE
Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. MORE
Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Overall, 15 per cent of content was local government-related. MORE
At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. MORE
The post Facing extinction, the power of influence offers local media a lifeline appeared first on Agility PR Solutions. MORE
Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Overall, 15 per cent of content was local government-related. MORE
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence. MORE
A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals. MORE
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. Promote locally. MORE
Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country. MORE
However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. MORE
Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. from local community members. Facebook provides examples of local businesses it wants to support. MORE
Please help support a fundraising effort for my local foodbank in Newcastle. The exception is an MP seeking a local photo opportunity. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly. MORE
Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic. MORE
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local. MORE
Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. Social Media Case Studies google google my busienss local SEO MORE
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. MORE
While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of MORE
After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. MORE
Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies. MORE
The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions. MORE
The post Local Media Making National Mark appeared first on HMA Public Relations. Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & […]. MORE
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. MORE
I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. MORE
Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line. discusses the importance of optimizing your website for local shoppers—and it identifies which elements require your immediate attention. MORE
However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. MORE
Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific. MORE
It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business. MORE
Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. The post Maks: stimulates talents of local people to increase their odds appeared first on Frederik Vincx. MORE
Lately it seems that many brands are focusing all of their PR efforts on national publications and large social networks, while ignoring local media. In our increasingly shrinking and connected world, does geography even matter anymore? MORE
Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. MORE
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. Blog about local events and news. MORE
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade. MORE
Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America. MORE
Local Related Topics 
The Proactive Report
APRIL 16, 2019
Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. Social Media Case Studies google google my busienss local SEO
PR Daily
APRIL 29, 2019
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches.
Ronn Torossian
FEBRUARY 28, 2017
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century.
PRSay
JULY 30, 2018
I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get.
PR Daily
FEBRUARY 6, 2019
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. Promote locally.
Stephen Waddington
OCTOBER 10, 2018
Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Overall, 15 per cent of content was local government-related.
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Prakkypedia
APRIL 23, 2019
After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.
Stephen Waddington
OCTOBER 10, 2018
Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Overall, 15 per cent of content was local government-related.
PR Daily
MAY 25, 2017
Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific.
PR Daily
MAY 16, 2018
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. Blog about local events and news.
Public Relations Sydney
SEPTEMBER 12, 2018
However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage.
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PR Daily
JANUARY 15, 2019
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.
Agility PR Solutions
DECEMBER 9, 2018
The post Marketers say Google is becoming the new local business homepage appeared first on Agility PR Solutions.
PR Daily
APRIL 23, 2017
Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies.
Solo PR Pro
JUNE 21, 2016
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.
PR Daily
MAY 22, 2018
Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line. discusses the importance of optimizing your website for local shoppers—and it identifies which elements require your immediate attention.
Cision
APRIL 4, 2015
Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.
PR Fuel
JANUARY 14, 2018
However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area.
Critical Mention
OCTOBER 1, 2018
Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource.
PR Daily
AUGUST 7, 2018
Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. from local community members. Facebook provides examples of local businesses it wants to support.
PR Daily
NOVEMBER 28, 2016
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.
PR Daily
JUNE 2, 2017
Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.
PR Daily
MARCH 25, 2015
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence.
Agility PR Solutions
DECEMBER 5, 2018
The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions.
Stephen Waddington
DECEMBER 17, 2018
Please help support a fundraising effort for my local foodbank in Newcastle. The exception is an MP seeking a local photo opportunity. The best way to tackle the issue is to support foodbanks in your local community either through donations at your local supermarket, or directly.
PR Daily
MAY 31, 2016
Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.
Stephen Waddington
JANUARY 3, 2019
Add a few extra groceries into your weekly shop and leave them at the collection point at your local supermarket. Alternatively use Google Maps or the Trussell Trust website to find your local foodbank and drop in food yourself.
Agility PR Solutions
JANUARY 16, 2019
While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of
Agility PR Solutions
AUGUST 29, 2018
There’s good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. The post More Americans trust media than they did last year—and most trust local news appeared first on Agility PR Solutions.
Agility PR Solutions
JULY 25, 2018
A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals.
PR Daily
FEBRUARY 23, 2017
It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business.
Presspage
DECEMBER 5, 2017
In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. There are many global and local media and influencer database providers.
Waxing UnLyrical
MAY 5, 2014
Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America.
HMA Public Relations
JULY 31, 2018
The post Local Media Making National Mark appeared first on HMA Public Relations. Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & […].
PR Daily
OCTOBER 3, 2016
There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.
Agility PR Solutions
SEPTEMBER 19, 2018
The post Facing extinction, the power of influence offers local media a lifeline appeared first on Agility PR Solutions.
Frederik Vincx
MAY 19, 2017
Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. The post Maks: stimulates talents of local people to increase their odds appeared first on Frederik Vincx.
PR Daily
DECEMBER 8, 2017
Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. On the plus side it is the most coverage you will ever get of a local newspaper.
Presspage
DECEMBER 22, 2017
At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e.
TrendKite
NOVEMBER 11, 2015
Lately it seems that many brands are focusing all of their PR efforts on national publications and large social networks, while ignoring local media. In our increasingly shrinking and connected world, does geography even matter anymore?
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