Prowly

DECEMBER 17, 2019

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

Local 192

Local Tools Strategy Content Marketing 192

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […].

Local 148

Local Consumer Brand Branding 148

Agility PR Solutions

AUGUST 9, 2021

But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.

Local 148

Local Web Retail Publicity 148

Agility PR Solutions

JULY 19, 2021

The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. So when you’re deciding on a strategy, it’s crucial that you define your target audience well and find ways to target them specifically.

SEO 158

SEO Local Small Business Strategy 158

PR for Anyone

AUGUST 29, 2020

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works.

Local 100

Local Television Pitching Radio 100

Communications Conversations

JUNE 4, 2021

But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes. In case you haven’t heard, Axios is taking over the world.

Local 141

Local Social Media Media Education 141

Agility PR Solutions

AUGUST 12, 2021

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Local, because it is only through having a thorough understanding of, and familiarity with, endemic cultural […].

Local 144

Local Strategy Marketing Publicity 144

Agility PR Solutions

SEPTEMBER 30, 2020

With a crazy election period and uber-unique holiday retail season ahead, among other crisis-level activity in society right now, a new survey from broadcast PR specialist firm D S Simon Media of local TV news producers examines how much time they are spending on political coverage, when they are covering the holidays and if they […].

Local 158

Local Crisis Retail Survey 158

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings.

Local 62

Local Reputation SEO Web 62

Agility PR Solutions

OCTOBER 18, 2022

New research from the CMO Council, with brand management portal BrandMuscle, reveals that a third of national marketers say 40 percent or more of their company’s revenue comes from local business partners. The post New CMO Council report: National marketers lack vision into local demand appeared first on Agility PR Solutions.

Local 78

Local Report Marketing Branding 78

Agility PR Solutions

AUGUST 22, 2022

The post Marketing and public relations strategies to increase local sales appeared first on Agility PR Solutions. It’s easy to ignore this element of marketing, however, when you see how much reach you have through social media and other […].

Local 88

Local Publicity Strategy Marketing 88

Agility PR Solutions

NOVEMBER 29, 2021

The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions. New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […].

Branding 158

Branding Brand Local Web 158

Agility PR Solutions

DECEMBER 1, 2021

And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. The post Consumers want to support local biz, but communication is a challenge—is texting the answer? New research from voice, data and messaging solutions firm Cloudli Communications shows […].

Local 148

Local Consumer Communications Branding 148

HMA Public Relations

MARCH 12, 2021

If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. Not managing your local SEO and how your business is shown on local organic search can become a missed opportunity, causing a loss of business with local customers.

SEO 95

SEO Local Engineering Company 95

Agility PR Solutions

SEPTEMBER 22, 2019

Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions.

Local 124

Local Branding Brand Survey 124

Agility PR Solutions

JUNE 14, 2020

The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses.

Local 132

Local Consumer Community Crisis 132

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Consumer 88

Ronn Torossian

FEBRUARY 28, 2017

The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In a recent story by the Associated Press, several people were quoted about their fears related to a state park preserve that is so contaminated no one can go there.

Local 150

Local Blogging Industry Crisis 150

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly.

Local 97

Local Community Ethics Strategy 97

Business Wire

NOVEMBER 2, 2021

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

Media 325

Media Pitching Media Relations Local 325

Agility PR Solutions

AUGUST 31, 2021

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

Local 157

Local Consumer Brand Branding 157

The Proactive Report

APRIL 16, 2019

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. What does that mean? But it might be a need for a dentist, doctor, lawyer, or accountant. 626 676 6419.

Local 133

Local Google Social Media Mobile 133

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Media 174

Media Report Local Media Relations 174

Wadds Inc.

JUNE 19, 2022

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades. Local news has faced an assault on two fronts. Rumours are commonplace.

Local 59

Local Report Newspapers Social Media 59

HMA Public Relations

JANUARY 25, 2023

In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”

Local 66

Local Trends Media Blogging 66

Agility PR Solutions

AUGUST 22, 2021

The post 4 smart tips for starting a local public relations firm appeared first on Agility PR Solutions. But as with many corporate positions, you might reach a point where you want to branch off on your own. If you’ve been dreaming of starting your own public relations firm but […].

Local 97

Local Publicity Travel Corporate 97

Agility PR Solutions

AUGUST 1, 2021

The post Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic? Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype. That changed—it’s become commonplace to see interviews […]. appeared first on Agility PR Solutions.

Local 148

Local Skype Crisis Interviews 148

NewsWhip

JULY 29, 2020

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. Local-national publishers. The top local U.S.

Local 88

Local Comparison Trends Journalism 88

Agility PR Solutions

JUNE 22, 2021

The post Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue appeared first on Agility PR Solutions. New research from customer and employee experience firm Freshworks explores the new shape of the global […].

Local 141

Local Consumer Crisis Small Business 141

PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. It went well, and here’s why: All journalists, whether local or national, are PEOPLE first.

Local 93

Local Pitching Media Relations Media 93

Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

Publicity 312

Publicity Blogging Media Relations Groups 312

Muck Rack

MARCH 10, 2021

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Local 158

Local 158

Agility PR Solutions

JULY 6, 2020

The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19.

Media 88

Media Local Publicity Survey 88

Prakkypedia

APRIL 23, 2019

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper.

Local 128

Local Newspapers Interviews Media 128

OnePitch

OCTOBER 5, 2022

The post Pitches That Placed: How to Pitch Local News appeared first on The TypeBar. Want more blogs like this? Click below to subscribe to our newsletter and receive weekly emails with the top blogs from The TypeBar!

Pitching 52

Pitching Local How To Fashion 52

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

Local 60

Local Facebook Media Groups 60

HMA Public Relations

OCTOBER 20, 2022

ABC's new show follows a veteran investigative reporter in the Anchorage Daily newsroom. Read more from Scott Hanson on Alaska Daily and how the program is highlighting good journalism when it is needed most.

Journalism 86

Journalism Local Report 86