5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches.

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Montana officials anger local landowners

Ronn Torossian

The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century.

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How to get your news in the local press

Action PR

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you.

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. Social Media Case Studies google google my busienss local SEO

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Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps

Agility PR Solutions

Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions.

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How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. Promote locally.

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A guide to local marketing

PR Daily

Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific.

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Taking Local Stories National

PRSay

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

Local 137

5 tips to dominate local SEO

PR Daily

Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. Blog about local events and news.

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Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Overall, 15 per cent of content was local government-related.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. Local newsrooms saw drastic cuts over the course of a decade.

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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource.

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Local media is something you shouldn’t overlook in your PR strategy

Public Relations Sydney

However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage.

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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Overall, 15 per cent of content was local government-related.

Local 78

A marketers’ guide to local SEO

PR Daily

Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies.

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Marketers say Google is becoming the new local business homepage

Agility PR Solutions

The post Marketers say Google is becoming the new local business homepage appeared first on Agility PR Solutions.

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Infographic: Why you should care about local SEO

PR Daily

Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line. discusses the importance of optimizing your website for local shoppers—and it identifies which elements require your immediate attention.

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4 Ways PR Pros Find Local Networking Opportunities

Cision

Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.

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Lackluster localization prompts CMOs to re-examine agency dynamics

Agility PR Solutions

Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation.

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How to get Your Local Company in the Local Press

PR Fuel

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area.

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Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.

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As Facebook pushes local businesses, new data-mining issues surface

PR Daily

Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. from local community members. Facebook provides examples of local businesses it wants to support.

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5 ways social media localization can boost your global following—and sales

Agility PR Solutions

Business localization results in more business leads and revenue. Taking your business local means campaigning in the locality’s dominant language, designing products in a way that appeals to potential clients, and interacting with clients at a personalized level.

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3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.

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Local Media Making National Mark

HMA Public Relations

The post Local Media Making National Mark appeared first on HMA Public Relations. Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & […].

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How important is local TV to your media relations plan?

PR Daily

The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

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Local TV remains the most trusted news source for young Americans

Agility PR Solutions

The post Local TV remains the most trusted news source for young Americans appeared first on Agility PR Solutions.

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10 benefits to getting local news coverage for your brand

PR Daily

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.

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More Americans trust media than they did last year—and most trust local news 

Agility PR Solutions

There’s good news for journalists: three-quarters of Americans trust their local TV news and local newspapers. The post More Americans trust media than they did last year—and most trust local news appeared first on Agility PR Solutions.

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How marketers can conquer local SEO efforts

PR Daily

It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business.

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3 Ways to Make Your Local Giving Day a Success

Waxing UnLyrical

Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America.

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When they hear “news,” most people think “fake”—except for local news

Agility PR Solutions

A new national survey shows that although nearly one in five Americans immediately associate the word “news” with the word “fake,” only a tiny number use that word to describe local news, new research reveals.

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National brands will spend $62.7 billion targeting local consumers in 2019

Agility PR Solutions

While national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level to drive engagement. billion in 2019 to target local consumers. “Of

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When it comes to content… Go local!

Presspage

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. There are many global and local media and influencer database providers.

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Federal funding for Miami and Flint comes amid locals’ criticism

PR Daily

There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.

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Local newspaper ‘headline’ goes viral after proofreading error

PR Daily

Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. On the plus side it is the most coverage you will ever get of a local newspaper.

Facing extinction, the power of influence offers local media a lifeline

Agility PR Solutions

The post Facing extinction, the power of influence offers local media a lifeline appeared first on Agility PR Solutions.

Local 78

Mercedes-Benz Japan launches localized newsroom

Presspage

At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e.

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