Expert insights. Personalized for you.
Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community. MORE
Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control. The post Marketers say Google is becoming the new local business homepage appeared first on Agility PR Solutions. MORE
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards? MORE
The 10-point declaration includes a promise to “sacrifice scale for quality,” be transparent in how the news outlet is making money and using reader data, a commitment to local journalism and more. MORE
Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. The post How to Get Logo Localization Right appeared first on Critical Mention - Media Monitoring. MORE
Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate. MORE
Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate. MORE
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. One of the key findings was that local TV news grabbed the biggest audience share among all types of news media. Nonetheless, local TV news does wield influence. MORE
The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions. MORE
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. The definition of “local,” however, is changing quickly. At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. Promote locally. MORE
Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott HansonScott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. appeared first on HMA Public Relations. MORE
The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. The post Media pulse: Public wants Congress to save local and diverse media appeared first on Agility PR Solutions. MORE
However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Ask yourself why the average joe in the local community would care about this story? Or perhaps the local economy is becoming known for outstanding local businesses and you are one of the success stories. MORE
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals consumers are going out of their way to support their communities by purchasing from locally owned […]. MORE
Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. The changes were announced in a blog post , where Facebook wrote, in part: We’re redesigning Pages on mobile to make it even easier for people to interact with local businesses and find what they need most. from local community members. MORE
Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? You won’t have much success targeting your local PR if you don’t have a sense of who lives and works in your area. Consider using software that measures local traffic. Local new outlets love employee-centered articles, particularly inspirational pieces. MORE
Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your […] The post Why I choose to shop local (and you should to) appeared first on HMA Public Relations. Featured economic development farmers markets HMA Public Relations Marissa Baker shop local MORE
The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally. MORE
Please subscribe to your local news outlets. The post Giving thanks for journalists and local news outlets in a difficult year of news reporting appeared first on PR Daily. MORE
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. However, as a solo you are not restricted to working local. A downturn in your local economy can have a significant impact on your business. MORE
Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. The post 3 Ways Google My Business Can Attract Local Clients appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies google google my busienss local SEO MORE
There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Local SEO. MORE
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine. MORE
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. For many brand managers, the day after Thanksgiving isn’t the nightmare you expect. Although there are tales of long lines and greedy shoppers, this year’s Black Friday outcome exceeded many marketers’ expectations. MORE
According to new research of local search habits and the factors that most influence consumers’ decision to visit a store, digital marketing agency Ignite Visibility found that local searchers like positive reviews (but don’t love to leave them), still rely heavily on informative business descriptions, and prefer to communicate with businesses the old-fashioned way. The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. MORE
The Washington Post’s Margaret Sullivan on the crises that threaten local journalism and her new book, ‘Ghosting the News MORE
After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. It’s a lovely thought – in what can be a bleak series – and really resonated with me, because the same attitude can be applied in PR. MORE
The post Local Media Making National Mark appeared first on HMA Public Relations. Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & […]. Featured Media Relations 39th Annual News and Documentary Emmy® Awards ABC 15 Lifetime Achievement Award NATAS nominated Outstanding Regional News Story Telemundo MORE
We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S. MORE
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. When people are looking for a local business, Google is typically the first place they look. MORE
Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. At Action PR, we pride ourselves on our ability to get our clients in front of the right audiences, liaising with local press on a daily basis when appropriate. Offering yourself as a local expert can be a great way to build up your profile too. MORE
I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. It went well, and here’s why: All journalists, whether local or national, are PEOPLE first. Now, the difference between national and local becomes obvious in the answers to those questions. MORE
While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor Local Deals let businesses share offers and promotions. Image source: Nextdoor. MORE
You could also talk to local business owners to see if they’re willing to rent out an unused desk to you. So long as your local roaster is COVID-safe, why not? But if you need to get a lot of writing or editing done, your local library can’t be beat. MORE
However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. MORE
Many are now urging a strong emphasis on local messaging during this holiday season. Localization and personalization are vital this season. Embracing flexibility, they’ll be prepared to quickly adjust PR and marketing strategies for local regions. MORE
Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions. You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it? MORE
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. The post Have we seen the end of local news? Featured Media Relations Public Relations Abbie Fink COVID local newsFollow the link to read more about how our newsrooms have been impacted over time. appeared first on HMA Public Relations. MORE
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. When people are looking for a local business, Google is typically the first place they look. MORE
Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. The post Lackluster localization prompts CMOs to re-examine agency dynamics appeared first on Agility PR Solutions. MORE
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Experiments like Gothamist and DNAInfo, websites devoted to local news, were shuttered last year by management claiming it couldn’t see a profit. MORE
Local Related Topics Glean.info Blog
DECEMBER 2, 2020
Many are now urging a strong emphasis on local messaging during this holiday season. Localization and personalization are vital this season. Embracing flexibility, they’ll be prepared to quickly adjust PR and marketing strategies for local regions.
PR Daily
OCTOBER 8, 2020
You could also talk to local business owners to see if they’re willing to rent out an unused desk to you. So long as your local roaster is COVID-safe, why not? But if you need to get a lot of writing or editing done, your local library can’t be beat.
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NewsWhip
JULY 29, 2020
We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S.
Ronn Torossian
FEBRUARY 28, 2017
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?
Agility PR Solutions
SEPTEMBER 30, 2020
The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions.
PR Daily
APRIL 29, 2019
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. When people are looking for a local business, Google is typically the first place they look.
|
HMA Public Relations
FEBRUARY 11, 2020
Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott HansonScott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. appeared first on HMA Public Relations.
The Proactive Report
APRIL 16, 2019
Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. The post 3 Ways Google My Business Can Attract Local Clients appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies google google my busienss local SEO
PR for Anyone
AUGUST 29, 2020
The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally.
PR Daily
NOVEMBER 23, 2020
Please subscribe to your local news outlets. The post Giving thanks for journalists and local news outlets in a difficult year of news reporting appeared first on PR Daily.
HMA Public Relations
JULY 25, 2019
Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your […] The post Why I choose to shop local (and you should to) appeared first on HMA Public Relations. Featured economic development farmers markets HMA Public Relations Marissa Baker shop local
|
Action PR
AUGUST 15, 2019
Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. At Action PR, we pride ourselves on our ability to get our clients in front of the right audiences, liaising with local press on a daily basis when appropriate. Offering yourself as a local expert can be a great way to build up your profile too.
5W PR
SEPTEMBER 14, 2020
There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Local SEO.
PR Daily
FEBRUARY 6, 2019
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. The definition of “local,” however, is changing quickly. At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. Promote locally.
Agility PR Solutions
SEPTEMBER 22, 2019
Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions. You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it?
Public Relations Sydney
SEPTEMBER 12, 2018
However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage.
PR Daily
MAY 16, 2018
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. When people are looking for a local business, Google is typically the first place they look.
PRSay
JULY 30, 2018
I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. It went well, and here’s why: All journalists, whether local or national, are PEOPLE first. Now, the difference between national and local becomes obvious in the answers to those questions.
Prakkypedia
APRIL 23, 2019
After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. It’s a lovely thought – in what can be a bleak series – and really resonated with me, because the same attitude can be applied in PR.
Agility PR Solutions
JUNE 14, 2020
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. Even amidst the global pandemic, new research reveals consumers are going out of their way to support their communities by purchasing from locally owned […].
PR Fuel
JANUARY 14, 2018
However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Ask yourself why the average joe in the local community would care about this story? Or perhaps the local economy is becoming known for outstanding local businesses and you are one of the success stories.
Critical Mention
OCTOBER 1, 2018
Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. The post How to Get Logo Localization Right appeared first on Critical Mention - Media Monitoring.
Prowly
DECEMBER 17, 2019
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine.
PR Daily
JANUARY 15, 2021
The 10-point declaration includes a promise to “sacrifice scale for quality,” be transparent in how the news outlet is making money and using reader data, a commitment to local journalism and more.
Solo PR Pro
JUNE 21, 2016
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. However, as a solo you are not restricted to working local. A downturn in your local economy can have a significant impact on your business.
Cision
APRIL 4, 2015
Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.
Stephen Waddington
OCTOBER 10, 2018
Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate.
Stephen Waddington
OCTOBER 10, 2018
Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate.
PR Daily
JANUARY 15, 2019
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Experiments like Gothamist and DNAInfo, websites devoted to local news, were shuttered last year by management claiming it couldn’t see a profit.
Agility PR Solutions
DECEMBER 9, 2018
Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control. The post Marketers say Google is becoming the new local business homepage appeared first on Agility PR Solutions.
Agility PR Solutions
DECEMBER 9, 2019
According to new research of local search habits and the factors that most influence consumers’ decision to visit a store, digital marketing agency Ignite Visibility found that local searchers like positive reviews (but don’t love to leave them), still rely heavily on informative business descriptions, and prefer to communicate with businesses the old-fashioned way. The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions.
PR Daily
NOVEMBER 28, 2016
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. For many brand managers, the day after Thanksgiving isn’t the nightmare you expect. Although there are tales of long lines and greedy shoppers, this year’s Black Friday outcome exceeded many marketers’ expectations.
HMA Public Relations
JULY 31, 2018
The post Local Media Making National Mark appeared first on HMA Public Relations. Nominations for the 39th Annual News and Documentary Emmy® Awards were announced this week by The National Academy of Television Arts & Sciences (NATAS). The News & […]. Featured Media Relations 39th Annual News and Documentary Emmy® Awards ABC 15 Lifetime Achievement Award NATAS nominated Outstanding Regional News Story Telemundo
PR Daily
MARCH 25, 2015
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. One of the key findings was that local TV news grabbed the biggest audience share among all types of news media. Nonetheless, local TV news does wield influence.
PR Daily
AUGUST 7, 2018
Facebook announced changes to its business profile pages that should help drive traffic to local small businesses—but big corporations can take advantage of these features as well. The changes were announced in a blog post , where Facebook wrote, in part: We’re redesigning Pages on mobile to make it even easier for people to interact with local businesses and find what they need most. from local community members.
PR Daily
JUNE 2, 2017
Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? You won’t have much success targeting your local PR if you don’t have a sense of who lives and works in your area. Consider using software that measures local traffic. Local new outlets love employee-centered articles, particularly inspirational pieces.
Muck Rack
JULY 21, 2020
The Washington Post’s Margaret Sullivan on the crises that threaten local journalism and her new book, ‘Ghosting the News
Agility PR Solutions
JULY 6, 2020
The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19. The post Media pulse: Public wants Congress to save local and diverse media appeared first on Agility PR Solutions.
Glean.info Blog
DECEMBER 24, 2020
While PR and marketing professionals may already have their hands full with social media networks, those who promote small and medium local businesses might benefit from Nextdoor. Nextdoor Local Deals let businesses share offers and promotions. Image source: Nextdoor.
Agility PR Solutions
JUNE 17, 2019
Chief marketers are suffering from an intense case of FOMO—Fear of Missed Opportunities—as customers seek more localized, personalized experiences that are relevant to their own cultural context and situation. The post Lackluster localization prompts CMOs to re-examine agency dynamics appeared first on Agility PR Solutions.
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