Expert insights. Personalized for you.
The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions. MORE
Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. MORE
The post 4 smart tips for starting a local public relations firm appeared first on Agility PR Solutions. Working in PR has plenty of perks. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world. MORE
If you’re pitching local media, read this. But local news remains the lifeblood of communities, and a key way to share hyper-local messages with engaged audiences. Local newsrooms are a lot smaller than they used to be. MORE
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards? MORE
The post Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue appeared first on Agility PR Solutions. MORE
Make sure local consumers can find your business when searching for products and services with these tips. When it comes to creating a localized marketing strategy, search engine optimization (SEO) and PR are frequently driven by two different teams, with two different budgets. MORE
If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic. MORE
But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes. MORE
It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Clearly, there are benefits to pitching local media. MORE
Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets. MORE
The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. MORE
The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions. MORE
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. The definition of “local,” however, is changing quickly. At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. Promote locally. MORE
Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott HansonScott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. appeared first on HMA Public Relations. MORE
COVID-19’s impact on local news: Journalists from NPR and Poynter share insights MORE
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses. MORE
After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform. MORE
There’s a common thread to media relations around the world today: reporters need relevancy. MORE
Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your […] The post Why I choose to shop local (and you should to) appeared first on HMA Public Relations. Featured economic development farmers markets HMA Public Relations Marissa Baker shop local MORE
The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally. MORE
Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. The post 3 Ways Google My Business Can Attract Local Clients appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies google google my busienss local SEO MORE
However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. In business, PR and marketing are often kept separate. MORE
The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions. MORE
There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Local SEO. MORE
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information. MORE
But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions. MORE
The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. A big part of promoting a business is about marketing to the right people. MORE
One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions. MORE
We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S. MORE
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. When people are looking for a local business, Google is typically the first place they look. MORE
Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. At Action PR, we pride ourselves on our ability to get our clients in front of the right audiences, liaising with local press on a daily basis when appropriate. Offering yourself as a local expert can be a great way to build up your profile too. MORE
And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. The post Consumers want to support local biz, but communication is a challenge—is texting the answer? MORE
You could also talk to local business owners to see if they’re willing to rent out an unused desk to you. So long as your local roaster is COVID-safe, why not? But if you need to get a lot of writing or editing done, your local library can’t be beat. MORE
However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage. MORE
Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions. You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it? MORE
Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. The post Local SEO: 5 ways to reach ideal customers in your area appeared first on Agility PR Solutions. MORE
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. The post Have we seen the end of local news? Featured Media Relations Public Relations Abbie Fink COVID local newsFollow the link to read more about how our newsrooms have been impacted over time. appeared first on HMA Public Relations. MORE
It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. During a virtual event hosted by Milwaukee Press Club on Feb. MORE
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. When people are looking for a local business, Google is typically the first place they look. MORE
The post Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic? Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage. MORE
Local Related Topics 
ImPRessions - Crenshaw Communications
MAY 10, 2021
It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Clearly, there are benefits to pitching local media.
PR for Anyone
NOVEMBER 3, 2021
The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.
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PR for Anyone
AUGUST 29, 2020
The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally.
Agility PR Solutions
OCTOBER 24, 2021
However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. In business, PR and marketing are often kept separate.
Business Wire
NOVEMBER 2, 2021
After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.
PR Daily
SEPTEMBER 13, 2021
Make sure local consumers can find your business when searching for products and services with these tips. When it comes to creating a localized marketing strategy, search engine optimization (SEO) and PR are frequently driven by two different teams, with two different budgets.
PR Daily
OCTOBER 8, 2020
You could also talk to local business owners to see if they’re willing to rent out an unused desk to you. So long as your local roaster is COVID-safe, why not? But if you need to get a lot of writing or editing done, your local library can’t be beat.
Agility PR Solutions
APRIL 18, 2022
One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions.
Agility PR Solutions
MARCH 30, 2022
Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. The post Local SEO: 5 ways to reach ideal customers in your area appeared first on Agility PR Solutions.
Agility PR Solutions
JULY 28, 2021
Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium.
PRSay
MAY 24, 2021
It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. During a virtual event hosted by Milwaukee Press Club on Feb.
|
Business Wire
DECEMBER 10, 2021
There’s a common thread to media relations around the world today: reporters need relevancy.
Ronn Torossian
FEBRUARY 28, 2017
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?
NewsWhip
JULY 29, 2020
We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S.
Agility PR Solutions
AUGUST 9, 2021
But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.
Agility PR Solutions
JULY 19, 2021
The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. A big part of promoting a business is about marketing to the right people.
HMA Public Relations
MARCH 12, 2021
If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic.
Communications Conversations
JUNE 4, 2021
But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes.
Agility PR Solutions
SEPTEMBER 30, 2020
The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions.
PR Daily
APRIL 29, 2019
Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. When people are looking for a local business, Google is typically the first place they look.
Agility PR Solutions
DECEMBER 1, 2021
And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. The post Consumers want to support local biz, but communication is a challenge—is texting the answer?
Agility PR Solutions
NOVEMBER 28, 2021
The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.
The Proactive Report
APRIL 16, 2019
Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. The post 3 Ways Google My Business Can Attract Local Clients appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies google google my busienss local SEO
Agility PR Solutions
AUGUST 12, 2021
Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets.
Muck Rack
MARCH 10, 2021
COVID-19’s impact on local news: Journalists from NPR and Poynter share insights
Agility PR Solutions
AUGUST 22, 2021
The post 4 smart tips for starting a local public relations firm appeared first on Agility PR Solutions. Working in PR has plenty of perks. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world.
Action PR
AUGUST 15, 2019
Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. At Action PR, we pride ourselves on our ability to get our clients in front of the right audiences, liaising with local press on a daily basis when appropriate. Offering yourself as a local expert can be a great way to build up your profile too.
HMA Public Relations
AUGUST 5, 2020
We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. The post Have we seen the end of local news? Featured Media Relations Public Relations Abbie Fink COVID local newsFollow the link to read more about how our newsrooms have been impacted over time. appeared first on HMA Public Relations.
Agility PR Solutions
AUGUST 1, 2021
The post Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic? Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage.
Public Relations Sydney
SEPTEMBER 12, 2018
However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage.
Agility PR Solutions
JUNE 21, 2021
The post Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue appeared first on Agility PR Solutions.
Agility PR Solutions
AUGUST 31, 2021
The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.
PR Daily
FEBRUARY 6, 2019
Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. The definition of “local,” however, is changing quickly. At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. Promote locally.
HMA Public Relations
FEBRUARY 11, 2020
Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott HansonScott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. appeared first on HMA Public Relations.
Agility PR Solutions
SEPTEMBER 22, 2019
Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions. You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it?
5W PR
SEPTEMBER 14, 2020
There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Local SEO.
PR Daily
MAY 16, 2018
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. When people are looking for a local business, Google is typically the first place they look.
Agility PR Solutions
JUNE 14, 2020
The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses.
HMA Public Relations
JULY 25, 2019
Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your […] The post Why I choose to shop local (and you should to) appeared first on HMA Public Relations. Featured economic development farmers markets HMA Public Relations Marissa Baker shop local
Prowly
DECEMBER 17, 2019
Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.
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