Montana officials anger local landowners

Ron Torossian

The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century.

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How marketers can conquer local SEO efforts

PR Daily

It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business.

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Trending Sources

A marketers’ guide to local SEO

PR Daily

Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.

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Why Have We Forgotten Local PR?

TrendKite

Lately it seems that many brands are focusing all of their PR efforts on national publications and large social networks, while ignoring local media. In our increasingly shrinking and connected world, does geography even matter anymore?

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3 ways to measure your local PR efforts

PR Daily

Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.

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How important is local TV to your media relations plan?

PR Daily

The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence.

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10 benefits to getting local news coverage for your brand

PR Daily

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.

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4 Ways PR Pros Find Local Networking Opportunities

Cision

Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.

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From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out.

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PRoust Questionnaire: Helen Reynolds

PR Conversations

I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse.

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Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.

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Walking the Line Between Global and Local Public Relations

TrendKite

You probably don’t think of the movie Pulp Fiction as a source for public relations wisdom, but I find that one conversation between hit men, Vincent and Jules, nicely sums up the challenge of developing a public relations strategy in a globally connected world. Brand Management

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Federal funding for Miami and Flint comes amid locals’ criticism

PR Daily

There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.

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NCAA says locales with discriminatory laws can’t host major events

PR Daily

Faced with increasing pressure to repeal controversial legislation, North Carolina’s sports-hosting privileges hang in the balance.

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Contrasting PR in the U.S. to PR in China

Ishmael's Corner

Corporate blog editorial coverage global communications local communications industry local culture media properties media relationships news announcements online media PR and journalism PR and journalism in China pr in china PR in the US public relations in china steve wozniak the New York Times U.S. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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Maks: stimulates talents of local people to increase their odds

Frederik Vincx

Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. The post Maks: stimulates talents of local people to increase their odds appeared first on Frederik Vincx.

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Media Trends: Americans Trust Local News More Than National Media

Flack Me

Category: Flack Me Summary: Supply-side TV-ad platform Videa recently revealed the findings of a recent nationwide survey of consumer perspectives on local and national news sources. consumers surveyed indicated that they have some—or a lot of—trust in the information they get from local news

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Manager, Local Marketing Strategy - Richmond, VA

Flack Me

Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

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Manager, Local Marketing Strategy - Richmond, VA

Flack Me

Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

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Australia Stops Making Cars

Ron Torossian

Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles. From a local manufacturing standpoint, Australia faced … READ MORE ». The automotive manufacturing industry Down Under is done.

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Global Social Media for Local Social Good

wiredPRworks

Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways?

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PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks.

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How to Care for Your Key Customer: The Journalist

AirPR

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […]. Interviews Journalist Interviews Journalists PR

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Early PR Lessons From Tropical Storm Harvey

PR News

Local officials, including your mayor, Sylvester Turner, have reiterated that message. It’s Friday afternoon, August 25, and you’re at work in Houston.

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5 Benefits Of Hyperlocal PR

ImPRessions - Crenshaw Communications

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach.

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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places.

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5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven?

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I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

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Why Social Shares Are Key to Pitching Media

Cision

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” The mantra in the newsroom used to be, “If it bleeds, it leads.”

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Save Peter the Peacock from #Pexit to Scotland

Norton's Notes

I am calling on all Harrogate residents and animal lovers alike to save Peter our local celebrity peacock from #Pexit to Scotland. He needs to stay local and a Harrogate Hero.

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Influencer Marketing 101 – Making Powerful Connections

HMA Public Relations

The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie […].

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Monday Roundup: Caring Through Community

Waxing UnLyrical

Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement. Will Give Local America Be The Largest Crowd Funding Event in History? Around the Web Community community crowfunding give local america

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#MediaMonday – Lara Piu

HMA Public Relations

Today's #MediaMonday spotlight is on Laura Piu, a PR and marketing guru turned full-time writer who contributes to a number of local publications. Click below for more]. The post #MediaMonday – Lara Piu appeared first on HMA Public Relations.

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Vanity Metrics Turn Breaking News Into A Giant Popularity Contest

Rock the Status Quo

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact?

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Beautiful blogging: 5 ways to build a more engaging blog

Axia PR

Blogs are evolving to incorporate useful and creative content in the form of videos and hyper-localized content. Use creative content to reach your audience.

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Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.

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4 reasons PR pros should think big for media relations strategies

PR Daily

Your client or organization may not understand the benefit of press coverage by media outside its local area. The client’s doubt makes sense—you want your company to be featured in local publications and on local broadcast news programs because your customers are local.

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Why SeeDepth’s CEO Should Be A 50 On Fire Winner

SeeDepth

She volunteers her time for local charities such as Marshfield’s Magical Moon Foundation and Friends of Eric Donovan and she is passionate about encouraging girls and women to pursue entrepreneurial and STEM careers. By Phil Barry.

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