Trending Sources

Four Tips for Landing Brand-Building Local News Coverage

Spin Sucks

Landing local news coverage for your brand takes time and perseverance. The post Four Tips for Landing Brand-Building Local News Coverage appeared first on Spin Sucks. You need to be flexible, understand how reporters work and have the right story.

Local 26

Five Ways to Improve Your Local SEO

Spin Sucks

Today: Local search by Monia Raymond. . For small businesses dependent on location, local SEO has become one of the most important search tactics, especially after the recent Panda update. Today, we’ll expand on its numerous benefits to help with local search.

Local 70

Why Most Local Social Media Management Fails

Spin Sucks

If you are like most local businesses, you must understand the importance of your social network. Let’s look at it this way: Say you own a local hardware store and you’ve just recently become a new parent. Find people in your local area and focus on them, connect with them.

Local 62

Montana officials anger local landowners

Ron Torossian

The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century.

Local 17

A marketers’ guide to local SEO

PR Daily

Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies.

Local 23

Why Have We Forgotten Local PR?


Lately it seems that many brands are focusing all of their PR efforts on national publications and large social networks, while ignoring local media. In our increasingly shrinking and connected world, does geography even matter anymore?

Local 30

3 Ways to Make Your Local Giving Day a Success

Waxing UnLyrical

Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America.

Local 18

How marketers can conquer local SEO efforts

PR Daily

It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business.

Local 12

How important is local TV to your media relations plan?

PR Daily

The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence.

Local 31

How Bad Spelling and Grammar Affect Your Content KPIs

Spin Sucks

Communication Content American English American spelling of words bad grammar bad spelling British English content marketing KPIs CTR of Headlines SEO performance target your content for your audience use local language variations

Local 87

Top Annoying Social Media Habits to Avoid for PR Professionals

Spin Sucks

Social media is a great tool to connect and share with others. But even though it's been around for more than a decade, there are many that use it to scream from the rooftops about their business or rant about what makes them angry. Eric Sachs shares social media habits PR professionals should avoid.

4 Ways PR Pros Find Local Networking Opportunities


Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.

Local 14

10 benefits to getting local news coverage for your brand

PR Daily

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.

SEO: Why a Focus on Rankings Is So 00’s

Spin Sucks

Localization. Local variation. For localization , using local optimization best practices is essential for any business that is local or regional in nature. SEO Social Media brad shorr localization personalization personalized search segmentation semantic search

SEO 97

5 Things We’ve Learned about Augmented Reality (AR) from Pokémon Go


Uncategorized Alex Buffer app AR Augmented Reality Google joe scannell Kevin Coroneos local business Nintendo Pikachu Pokémon Go snapchat

Local 27

When Snapchat Is Not As Temporary As Some Might Think

Spin Sucks

Snapchat Social Media Autism Cooks lesson of forgiveness lessons from social media lovely local eatery nativity-on-the-move Snap a friend Social media adventure the road of forgiveness and dignitySocial media is more permanent than many of our youngsters may think.

Local 42

Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.

Attracting Talent with an Internal Web Academy

Spin Sucks

Piktochart, the tech startup found an innovative way to grow its own pool of talented people while building the local ecosystem. Great talent is hard to find, for all companies in different industries.

Web 32

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out.

The Three “Ss” of a Successful Live Event

Spin Sucks

We have a local pizzeria that is our pizza sponsor because they donate $500 worth of pizza to our networking event. That more than feeds everyone at our event, and the rest we drop off at a local shelter. . Locally, I’ve advertised in print, radio, and TV ads. By Rich Brooks.

Local 46

PRoust Questionnaire: Helen Reynolds

PR Conversations

I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse.

Federal funding for Miami and Flint comes amid locals’ criticism

PR Daily

There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.

Join Razoo on June 14 for Twive and Receive

Spin Sucks

Local and mobile are two really hot topics in marketing. This is why events (mobile), which are local and cause-oriented, can be a great boon to businesses. Add in social media and local digerati, and now you’re talking a marketing perfect storm.

Walking the Line Between Global and Local Public Relations


You probably don’t think of the movie Pulp Fiction as a source for public relations wisdom, but I find that one conversation between hit men, Vincent and Jules, nicely sums up the challenge of developing a public relations strategy in a globally connected world. Brand Management

NCAA says locales with discriminatory laws can’t host major events

PR Daily

Faced with increasing pressure to repeal controversial legislation, North Carolina’s sports-hosting privileges hang in the balance.

Contrasting PR in the U.S. to PR in China

Ishmael's Corner

Corporate blog editorial coverage global communications local communications industry local culture media properties media relationships news announcements online media PR and journalism PR and journalism in China pr in china PR in the US public relations in china steve wozniak the New York Times U.S. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Media 10

The Holiday Hashtag Decision Tree

Spin Sucks

Shop Local Saturday. Pros : From a messaging standpoint, Shop Local Saturday is a great opportunity for local businesses to counteract the Black Friday frenzy and the pricing scalability big box stores are able to achieve because of their massive size. By Paula Kiger.

Exploring the Local and Global Experiences of Employees Across Eastern and Western Contexts


Multidimensionality of identification: Exploring the local and global experiences of organizational members across Eastern and Western contexts. Interestingly, a negative relationship between local and global identification among employees in the U.S. Author(s), Title and Publication.

Global Social Media for Local Social Good


Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways?

Manager, Local Marketing Strategy - Richmond, VA

Flack Me

Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Manager, Local Marketing Strategy - Richmond, VA

Flack Me

Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

PR debacle: Not-so-secret report topples local police chief

Tough Sledding

It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks.

5 Benefits Of Hyperlocal PR

ImPRessions - Crenshaw Communications

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach.

Save Peter the Peacock from #Pexit to Scotland

Norton's Notes

I am calling on all Harrogate residents and animal lovers alike to save Peter our local celebrity peacock from #Pexit to Scotland. He needs to stay local and a Harrogate Hero.

Zeroing in on the right influencers in a crowded marketplace


AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. For example, the AKA Media team tailored its outreach to local reporters by including a race participant’s name from that specific region in the headline.

4 Ways to Identify the Right Influencers


Are you aiming to appeal to a national audience or a local one? Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction.

Media 106

How Earning My APR Gave Me an Edge on the Competition


I started the process immediately, and was supported every step of the way by my local PRSA Chapter. I became president of my local PRSA Chapter in 2017 and executive director of a small nonprofit. In the spring of 2010, I was working in a mid-level PR job at a company that I loved.

How To Tell A (PR) Client They’re Wrong

ImPRessions - Crenshaw Communications

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market.

How To 128

Vanity Metrics Turn Breaking News Into A Giant Popularity Contest

Rock the Status Quo

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact?

Clean Up Your Business' Online Presence

PR 20/20

My favorite local hangout is a restaurant less than five minutes from my house. Many local directories still feature the old address. And my local hangout isn’t alone in this regard. How does your local business fare online?

Local 23