How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Clearly, there are benefits to pitching local media.

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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. During a virtual event hosted by Milwaukee Press Club on Feb.

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13 remote work locales to try

PR Daily

You could also talk to local business owners to see if they’re willing to rent out an unused desk to you. So long as your local roaster is COVID-safe, why not? But if you need to get a lot of writing or editing done, your local library can’t be beat.

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Localization Emerges as Key Marketing & PR Strategy this Holiday Season

Glean.info Blog

Many are now urging a strong emphasis on local messaging during this holiday season. Localization and personalization are vital this season. Embracing flexibility, they’ll be prepared to quickly adjust PR and marketing strategies for local regions.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S.

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5 content lessons from Axios’ local e-newsletters

Communications Conversations

But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes.

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How Can You Improve Your Local SEO?

HMA Public Relations

If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic.

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5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. When people are looking for a local business, Google is typically the first place they look.

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Local TV producers speak out on election and holiday coverage

Agility PR Solutions

The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions.

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Have we seen the end of local news?

HMA Public Relations

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. The post Have we seen the end of local news? Featured Media Relations Public Relations Abbie Fink COVID local newsFollow the link to read more about how our newsrooms have been impacted over time. appeared first on HMA Public Relations.

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. The post 3 Ways Google My Business Can Attract Local Clients appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies google google my busienss local SEO

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Is Local TV News Becoming A Morning Radio Show?

HMA Public Relations

Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott HansonScott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. appeared first on HMA Public Relations.

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Why I choose to shop local (and you should to)

HMA Public Relations

Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your […] The post Why I choose to shop local (and you should to) appeared first on HMA Public Relations. Featured economic development farmers markets HMA Public Relations Marissa Baker shop local

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How to get your news in the local press

Action PR

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. At Action PR, we pride ourselves on our ability to get our clients in front of the right audiences, liaising with local press on a daily basis when appropriate. Offering yourself as a local expert can be a great way to build up your profile too.

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Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally.

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What is the Difference Between Local and National Public Relations?

HMA Public Relations

We are a Phoenix-based public relations agency and because of our membership in the Public Relations Global Network, we have “local” offices in more than 50 locations around the world.

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COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Muck Rack

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

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How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. The definition of “local,” however, is changing quickly. At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. Promote locally.

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Essential Elements for Success With Local Marketing

5W PR

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Local SEO.

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Giving thanks for journalists and local news outlets in a difficult year of news reporting

PR Daily

Please subscribe to your local news outlets. The post Giving thanks for journalists and local news outlets in a difficult year of news reporting appeared first on PR Daily.

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Taking Local Stories National

PRSay

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. It went well, and here’s why: All journalists, whether local or national, are PEOPLE first. Now, the difference between national and local becomes obvious in the answers to those questions.

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COVID spurs community engagement—consumers now want to support local economy

Agility PR Solutions

The movement towards locally produced goods is nothing new, but the level of engagement with local economies during the COVID crisis demonstrates a notable consumer shift in loyalty towards community businesses.

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Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps

Agility PR Solutions

Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions. You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it?

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Local media is something you shouldn’t overlook in your PR strategy

Public Relations Sydney

However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage.

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5 tips to dominate local SEO

PR Daily

Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. When people are looking for a local business, Google is typically the first place they look.

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8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

After several grumpy episodes interviewing local people about their so-called “stories”, Ricky’s character has an epiphany. He says ‘ everybody deserves to be in their local paper’ at least once in their lives. In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. It’s a lovely thought – in what can be a bleak series – and really resonated with me, because the same attitude can be applied in PR.

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How to get Your Local Company in the Local Press

PR Fuel

However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. Ask yourself why the average joe in the local community would care about this story? Or perhaps the local economy is becoming known for outstanding local businesses and you are one of the success stories.

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How’s your local SEO? 3/4s of consumers look at a business’s online presence before visiting

Agility PR Solutions

The post How’s your local SEO? Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go.

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Here’s how consumers will choose local businesses in 2020

Agility PR Solutions

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions.

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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. The post How to Get Logo Localization Right appeared first on Critical Mention - Media Monitoring.

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4 Ways PR Pros Find Local Networking Opportunities

Cision

Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.

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Facebook is local media

Stephen Waddington

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate.

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Many local news outlets are facing an existential crisis. As local newspaper readership continues to wane, there hasn’t been a corresponding internet phenomenon to replace the daily local paper. Experiments like Gothamist and DNAInfo, websites devoted to local news, were shuttered last year by management claiming it couldn’t see a profit.

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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. I was talking to someone about the quiet spread of local Facebook groups and pages and how I’d love to carry out research on how big an impact they had, what they were talking about and how much of it was actually accurate.

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Marketers say Google is becoming the new local business homepage

Agility PR Solutions

Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too complex to understand or control. The post Marketers say Google is becoming the new local business homepage appeared first on Agility PR Solutions.

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Media pulse: Public wants Congress to save local and diverse media

Agility PR Solutions

The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19.

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Black Friday shoppers go mobile—and local

PR Daily

turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. For many brand managers, the day after Thanksgiving isn’t the nightmare you expect. Although there are tales of long lines and greedy shoppers, this year’s Black Friday outcome exceeded many marketers’ expectations.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors. However, as a solo you are not restricted to working local. A downturn in your local economy can have a significant impact on your business.

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How important is local TV to your media relations plan?

PR Daily

The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. One of the key findings was that local TV news grabbed the biggest audience share among all types of news media. Nonetheless, local TV news does wield influence.

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