Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community. MORE
If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […]. Interviews Journalist Interviews Journalists PR MORE
Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. MORE
AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. For example, the AKA Media team tailored its outreach to local reporters by including a race participant’s name from that specific region in the headline. MORE
Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. When there is an opportunity in the marketplace you need to strike quickly and effectively. MORE
My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out. MORE
Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways? MORE
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. MORE
Faced with increasing pressure to repeal controversial legislation, North Carolina’s sports-hosting privileges hang in the balance. MORE
Category: Flack Me Summary: Supply-side TV-ad platform Videa recently revealed the findings of a recent nationwide survey of consumer perspectives on local and national news sources. consumers surveyed indicated that they have some—or a lot of—trust in the information they get from local news MORE
Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. MORE
Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities. MORE
Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement. Will Give Local America Be The Largest Crowd Funding Event in History? Around the Web Community community crowfunding give local america MORE
There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders. MORE
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience MORE
As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more. MORE
What if you changed the relationship to one where instead of being treated as the local delinquent, you were loved and respected and even welcomed in the community? How about part time jobs for local teens coupled with safety courses? Coaching local sports teams is always appreciated. MORE
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence. MORE
I am calling on all Harrogate residents and animal lovers alike to save Peter our local celebrity peacock from #Pexit to Scotland. He needs to stay local and a Harrogate Hero. MORE
He also gets pelted with rocks and garbage by the local toughs. If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day. MORE
Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country. MORE
” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. MORE
Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic. MORE
Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind. MORE
It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks. MORE
Your client or organization may not understand the benefit of press coverage by media outside its local area. The client’s doubt makes sense—you want your company to be featured in local publications and on local broadcast news programs because your customers are local. MORE
These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact? MORE
My favorite local hangout is a restaurant less than five minutes from my house. Many local directories still feature the old address. And my local hangout isn’t alone in this regard. How does your local business fare online? MORE
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local. MORE
Corporate blog editorial coverage global communications local communications industry local culture media properties media relationships news announcements online media PR and journalism PR and journalism in China pr in china PR in the US public relations in china steve wozniak the New York Times U.S. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. MORE
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience MORE
Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies. MORE
Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. MORE
You probably don’t think of the movie Pulp Fiction as a source for public relations wisdom, but I find that one conversation between hit men, Vincent and Jules, nicely sums up the challenge of developing a public relations strategy in a globally connected world. Brand Management MORE
She volunteers her time for local charities such as Marshfield’s Magical Moon Foundation and Friends of Eric Donovan and she is passionate about encouraging girls and women to pursue entrepreneurial and STEM careers. By Phil Barry. MORE
Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific. MORE
Lately it seems that many brands are focusing all of their PR efforts on national publications and large social networks, while ignoring local media. In our increasingly shrinking and connected world, does geography even matter anymore? MORE
It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business. MORE
I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse. MORE
Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. The post Maks: stimulates talents of local people to increase their odds appeared first on Frederik Vincx. MORE
Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America. MORE
Local Related Topics Ron Torossian
FEBRUARY 28, 2017
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century.
PR Daily
APRIL 23, 2017
Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies.
Beyond PR
JULY 7, 2016
Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.
Solo PR Pro
JUNE 21, 2016
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.
PR Daily
MAY 25, 2017
Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific.
Waxing UnLyrical
MAY 5, 2014
Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America.
PR Daily
MARCH 25, 2015
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence.
Cision
APRIL 4, 2015
Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community.
PR Daily
MAY 31, 2016
Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.
PR Conversations
OCTOBER 9, 2015
My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out.
PR Conversations
JUNE 3, 2016
I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse.
PR Daily
NOVEMBER 28, 2016
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.
TrendKite
SEPTEMBER 3, 2015
You probably don’t think of the movie Pulp Fiction as a source for public relations wisdom, but I find that one conversation between hit men, Vincent and Jules, nicely sums up the challenge of developing a public relations strategy in a globally connected world. Brand Management
PR Daily
OCTOBER 3, 2016
There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.
Ishmael's Corner
NOVEMBER 29, 2016
Corporate blog editorial coverage global communications local communications industry local culture media properties media relationships news announcements online media PR and journalism PR and journalism in China pr in china PR in the US public relations in china steve wozniak the New York Times U.S. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
PR Daily
APRIL 29, 2016
Faced with increasing pressure to repeal controversial legislation, North Carolina’s sports-hosting privileges hang in the balance.
Frederik Vincx
MAY 19, 2017
Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. The post Maks: stimulates talents of local people to increase their odds appeared first on Frederik Vincx.
Flack Me
JUNE 18, 2017
Category: Flack Me Summary: Supply-side TV-ad platform Videa recently revealed the findings of a recent nationwide survey of consumer perspectives on local and national news sources. consumers surveyed indicated that they have some—or a lot of—trust in the information they get from local news
wiredPRworks
JUNE 25, 2016
Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways?
Flack Me
JANUARY 7, 2016
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
NOVEMBER 17, 2015
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
AirPR
JUNE 7, 2017
If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […]. Interviews Journalist Interviews Journalists PR
Tough Sledding
JANUARY 25, 2015
It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks.
Cision
MAY 2, 2017
Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.
ImPRessions - Crenshaw Communications
JUNE 21, 2016
” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach.
Norton's Notes
AUGUST 8, 2016
I am calling on all Harrogate residents and animal lovers alike to save Peter our local celebrity peacock from #Pexit to Scotland. He needs to stay local and a Harrogate Hero.
Beyond PR
MAY 2, 2017
Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses.
Waxing UnLyrical
APRIL 6, 2015
Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement. Will Give Local America Be The Largest Crowd Funding Event in History? Around the Web Community community crowfunding give local america
Rock the Status Quo
AUGUST 19, 2015
These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact?
Cision
JUNE 7, 2017
As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more.
PR Daily
NOVEMBER 25, 2015
Your client or organization may not understand the benefit of press coverage by media outside its local area. The client’s doubt makes sense—you want your company to be featured in local publications and on local broadcast news programs because your customers are local.
Cision
FEBRUARY 2, 2017
Are you aiming to appeal to a national audience or a local one? Audiences trust influencers 92% more than brands. With such low trust in your brand, your owned channels may be losing traction.
Cision
MARCH 7, 2017
AKA Media created several targeted lists to reach national and local news, sports and features producers and reporters. For example, the AKA Media team tailored its outreach to local reporters by including a race participant’s name from that specific region in the headline.
PR 20/20
NOVEMBER 22, 2016
My favorite local hangout is a restaurant less than five minutes from my house. Many local directories still feature the old address. And my local hangout isn’t alone in this regard. How does your local business fare online?
SeeDepth
DECEMBER 2, 2015
She volunteers her time for local charities such as Marshfield’s Magical Moon Foundation and Friends of Eric Donovan and she is passionate about encouraging girls and women to pursue entrepreneurial and STEM careers. By Phil Barry.
Melissa Agnes
JUNE 11, 2014
What if you changed the relationship to one where instead of being treated as the local delinquent, you were loved and respected and even welcomed in the community? How about part time jobs for local teens coupled with safety courses? Coaching local sports teams is always appreciated.
prTini
MARCH 29, 2016
Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. When there is an opportunity in the marketplace you need to strike quickly and effectively.
ReimaginePR
APRIL 21, 2015
He also gets pelted with rocks and garbage by the local toughs. If you’re anything like me then you know that life is difficult and less satisfying than a dog’s breakfast. Unless, of course, you happen to be a Giant Schnauzer; in which case a dog’s breakfast is a healthy way to start the day.
The Stalwart Blog
OCTOBER 17, 2016
Last month, I met with a client who was scheduled to appear on the local morning news. The designated spokesperson was fairly new to these situations so I gladly offered my time to help them prepare. Here are eight tips to keep in mind in order to make the most of these opportunities.
Barokas
JULY 17, 2017
Over the last few months, we have been working with W Bellevue as the team prepares to open its doors to tech business travelers, staycationers, and locals looking for a new place to sip cocktails and unwind.
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