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How McDonald’s mastered localized marketing to drive franchise success

Agility PR Solutions

In the world of franchising, achieving a balance between brand consistency and local relevance is a constant challenge. A franchise system must project a unified identity to customers while allowing individual locations the freedom to adapt to the nuances of their local markets.

Local 110
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How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292
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The Importance of SEO in 2025: Voice and Local Strategies

5W PR

Search engine optimization stands at a turning point as we approach 2025, with voice search and local SEO taking center stage in digital marketing strategies. According to recent statistics, 55% of consumers now use voice search to find local businesses, marking a significant shift in how people interact with search engines.

Local 78
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Local vs. Global: Crafting Hotel Campaigns That Resonate in Different Markets

5W PR

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Local Strategies Local strategies allow hotels to connect with their target audience on a deeper level by understanding and catering to their unique needs, preferences, and cultural nuances.

Hotels 78
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How to Pitch Local U.S. News Sites for Better Links

Buzzstream

If you’ve followed my writing lately, you’ll know that I think the US digital PR space still has lots of untapped potential in local news. So, I contacted Collin Czarnecki , a former local journalist who now owns Noble , a digital PR and content strategy agency based in the US. Try to find a timely hook for each pitch.

Local 71
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Why local news is crucial to public trust in the media—and how to preserve it

Agility PR Solutions

The local news is quickly drifting out of our grasp as a society, as it becomes harder and harder for these outlets to stay afloat financially—or after financial firms buy, gut and sometimes shut them down.

Local 110
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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.