How To Score A Great Local News Story: 5 PR Tips

ImPRessions - Crenshaw Communications

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. This is one reason why local media should be part of any PR plan. Clearly, there are benefits to pitching local media.

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Getting on Local TV

PR for Anyone

The best place to start with PR is to get on local media. Many people aspire for national television but starting local is the best place to get your feet wet. Testing the waters on local television is a a smaller audience and allows you start slowly and get comfortable with how a television interview really works. This week, I want you to think nationally when you're thinking about pitching the media, but I want you to start locally.

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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

3 ways to combine local SEO and PR strategies

Agility PR Solutions

However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. In business, PR and marketing are often kept separate.

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4 ways to integrate local SEO into your PR strategy

PR Daily

Make sure local consumers can find your business when searching for products and services with these tips. When it comes to creating a localized marketing strategy, search engine optimization (SEO) and PR are frequently driven by two different teams, with two different budgets.

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How to Pitch Media in Canada: Best Practices and Local Insights | Business Wire Blog

Business Wire

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

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Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium.

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What journalists at local outlets wish PR pros knew about their jobs

PR Daily

If you’re pitching local media, read this. But local news remains the lifeblood of communities, and a key way to share hyper-local messages with engaged audiences. Local newsrooms are a lot smaller than they used to be.

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Montana officials anger local landowners

Ronn Torossian

The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. So, why are so many Montana landowners and ranchers up in arms over the 585-foot tall smoker in their backyards?

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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. During a virtual event hosted by Milwaukee Press Club on Feb.

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These are the local publishers getting engagement in the U.S. and U.K.

NewsWhip

We looked back at the local publishers that are seeing significant engagement in two different countries, looking at both the United States and the United Kingdom. . So we decided to analyze the local stories and publishers that are getting the most public interest. The top local U.S.

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Pitching to the World: Local Insights and Best Practices From Worldcom Public Relations Group | Business Wire Blog

Business Wire

There’s a common thread to media relations around the world today: reporters need relevancy.

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Local SEO: 5 ways to reach ideal customers in your area

Agility PR Solutions

Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. The post Local SEO: 5 ways to reach ideal customers in your area appeared first on Agility PR Solutions.

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Web traffic replaces foot traffic for local VR business

Agility PR Solutions

But with everyone using the web to figure out where to go, one virtual reality attraction operator with strong local search visibility and a store off […]. The post Web traffic replaces foot traffic for local VR business appeared first on Agility PR Solutions.

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Future of local news report is a grim read

Stephen Waddington

Social media has replaced local news in communities across the UK. It is weakening community engagement and participation in local democracy. The collapse of local news is a crisis that has played out in plain sight over the past two decades.

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The power of local radio: Why PR can’t ignore this media opportunity

Agility PR Solutions

One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions.

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A comprehensive guide to local SEO in 2021

Agility PR Solutions

The post A comprehensive guide to local SEO in 2021 appeared first on Agility PR Solutions. A big part of promoting a business is about marketing to the right people.

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How Can You Improve Your Local SEO?

HMA Public Relations

If you are a local business, search engine optimization (SEO) is vital to your company, especially if you are looking to attract local visitor traffic.

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Local TV producers speak out on election and holiday coverage

Agility PR Solutions

The post Local TV producers speak out on election and holiday coverage appeared first on Agility PR Solutions.

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5 content lessons from Axios’ local e-newsletters

Communications Conversations

But, their local e-newsletters are infiltrating markets like MSP and changing the media landscape. The local MSP version is one of the few I read every single day. For me, it’s a super easy way to stay on top of the biggest local news in about 5 minutes.

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5 tips to dominate local SEO

PR Daily

Set up your Google My Business page, blog about local events, craft relevant meta descriptions, and take control of your online reviews. Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. When people are looking for a local business, Google is typically the first place they look.

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. So if you operate a local business of any kind, it’s more important than ever that your business information shows up in these searches. The post 3 Ways Google My Business Can Attract Local Clients appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Social Media Case Studies google google my busienss local SEO

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Consumers want to support local biz, but communication is a challenge—is texting the answer?

Agility PR Solutions

And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. The post Consumers want to support local biz, but communication is a challenge—is texting the answer?

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COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Muck Rack

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

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Comms around the world: Thinking regional, acting local in Southeast Asian PR

Agility PR Solutions

Penetrating a fragmented market such as Southeast Asia entails having a mix of regional and local PR strategies. It’s all about thinking regional, but acting local after all. Regional, because the overarching message has to be consistent across markets.

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Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The post Although consumers research purchases online, most trust local brands more than web brands appeared first on Agility PR Solutions.

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How to get your news in the local press

Action PR

Imagine you’ve got some great news to share with your local area. Whatever the story, never underestimate the power of local news, as it can be a highly successful way to get your brand out there to the people closest to you. At Action PR, we pride ourselves on our ability to get our clients in front of the right audiences, liaising with local press on a daily basis when appropriate. Offering yourself as a local expert can be a great way to build up your profile too.

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4 smart tips for starting a local public relations firm

Agility PR Solutions

The post 4 smart tips for starting a local public relations firm appeared first on Agility PR Solutions. Working in PR has plenty of perks. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world.

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Have we seen the end of local news?

HMA Public Relations

We're in a time where access to credible news is imperative to public health, but local journalism has been struggling through the negative impacts of COVID-19. The post Have we seen the end of local news? Featured Media Relations Public Relations Abbie Fink COVID local newsFollow the link to read more about how our newsrooms have been impacted over time. appeared first on HMA Public Relations.

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Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic?

Agility PR Solutions

The post Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic? Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage.

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Local media is something you shouldn’t overlook in your PR strategy

Public Relations Sydney

However, what is usually forgotten is the local media and that a lot of their audience is most likely in the local vicinity. Building a strong local voice is a vital step in […]. The post Local media is something you shouldn’t overlook in your PR strategy appeared first on Public Relations Sydney. Pitching a story idea to the “biggest” and “best” publication is something many people focus on when trying to gain media coverage.

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How to use micro-influencers to target ‘local’ consumers

PR Daily

Online efforts seem to operate regardless of geographic location, but audiences still prize “local’ expertise. Yet many organizations are discovering that no matter how globally connected the world may be, real influence still starts locally. The definition of “local,” however, is changing quickly. At Mitchell, we recently published an extensive report that maps out consumers’ evolving notion of local. Promote locally.

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Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue

Agility PR Solutions

The post Main Street Revival: 41% of consumers went local during COVID–and 94% plan to continue appeared first on Agility PR Solutions.

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The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey

Agility PR Solutions

The post The new face of local: 3 out of 4 consumers say they expect a hybrid customer journey appeared first on Agility PR Solutions.

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Is Local TV News Becoming A Morning Radio Show?

HMA Public Relations

Learn more about how local TV news is evolving. The post Is Local TV News Becoming A Morning Radio Show? Featured PR Observations and Preferences Tip for Tuesday HMA Public Relations local TV news morning radio Phoenix Scott HansonScott is noticing the polished, professional evening news he once knew is taking on the same characteristics of a morning radio show. appeared first on HMA Public Relations.

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Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps

Agility PR Solutions

Not according to a nationwide survey of local TV news […]. The post Local TV news isn’t obsessed with politics—so brands should go local for PR TV opps appeared first on Agility PR Solutions. You can’t turn on a national news program or cable news channel these days without being bombarded with political news and opinion—and breaking through all that political noise to get your brand or spokesperson featured in a positive TV news story seems near impossible. But is it?

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5 tips to dominate local SEO

PR Daily

Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. If you want to get an edge, however, your content should be optimized for your unique local markets, and your site must be crafted with mobile browsers in mind. When people are looking for a local business, Google is typically the first place they look.

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Why I choose to shop local (and you should to)

HMA Public Relations

Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your […] The post Why I choose to shop local (and you should to) appeared first on HMA Public Relations. Featured economic development farmers markets HMA Public Relations Marissa Baker shop local

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Essential Elements for Success With Local Marketing

5W PR

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Local SEO.

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8 Tools to Use When Creating Local Content Strategies

Prowly

Content marketing is a crucial aspect of any local digital marketing strategy. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

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