Ronn Torossian

MAY 7, 2025

Learn how global brands can adapt PR strategies for regional markets, from cultural sensitivity to local media relations and effective campaign execution tips. The post Regional PR Strategies for Global Brands appeared first on.

Strategy 195

Strategy Brand Branding Local 195

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Business Wire

NOVEMBER 2, 2021

After spending months trying to land a client, another handful of weeks preparing and presenting the perfect plan, an additional month wading through approval processes to create an incredibly compelling story that’s accompanied by award-worthy graphics, you send this treasure trove off to the wrong journalist. Media relations is an artform.

Local 362

Local Blogging Pitching Media 362

Agility PR Solutions

OCTOBER 24, 2021

However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. The post 3 ways to combine local SEO and PR strategies appeared first on Agility PR Solutions.

Local 170

Local SEO Strategy Engineering 170

Agility PR Solutions

SEPTEMBER 14, 2023

It can be hard for a small business to show up in search listings, but local SEO strategies can help improve the online visibility of your business and attract more local customers.

Small Business 174

Small Business Local SEO Google 174

Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. Through a six-part guest blog series, regional experts from Worldcom Public Relations Group partner agencies share media relations insights and advice for connecting with journalists in Canada, China, Central and Eastern Europe, Germany, and the U.S.

Groups 344

Groups Blogging Local Publicity 344

Business Wire

JANUARY 22, 2021

Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more. But increasing brand visibility in unfamiliar markets is not always easy. For a company without existing relationships or translation capabilities, success might be limited. We can help.

International 522

International Internal Blogging Local 522

Agility PR Solutions

MARCH 31, 2022

Local search engine optimization (SEO) is vital for businesses with physical locations, or for those that serve a particular area. If you work on your local business’ SEO, you can make it more likely that you’ll reach your target audience when they search for products or services like yours online.

Local 156

Local SEO Engineering Analysis 156

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

Agility PR Solutions

APRIL 18, 2022

One of the most significant changes has been the shift from local radio stations to nationwide […]. The post The power of local radio: Why PR can’t ignore this media opportunity appeared first on Agility PR Solutions.

Radio 156

Radio Local Media Media Relations 156

The Hoffman Agency

MAY 7, 2025

Its a market where regulation is evolving in real time, online discourse moves fast, and local trust can be hard to earn but easy to lose. It calls for foresight, fluency in local sentiment, and the ability to build long-term credibility in an unpredictable but high-reward environment.

Local 36

Local How To Policies Ethics 36

PR Fuel

MARCH 31, 2025

Standing out in your local market is more challenging than ever. Local press releases and media coverage provide a direct path to increasing brand awareness, but many businesses fail to utilize them the right w… Read more The post Ways to Get More From Your Local Press Releases and Media Coverage appeared first on eReleases.

Local 59

Local Small Business Media Brand 59

Agility PR Solutions

JUNE 5, 2024

PR strategies are ever-changing and constantly required to adjust to the latest local insights and cultural sensitivities. Building winning global campaigns has become an art form—perfectly blending local tastes with worldwide trends.

Local 110

Local How To Trends Strategy 110

PRSay

MAY 12, 2025

Messages should be clear, jargon-free and tailored to resonate with local audiences. Focus on local wins. A projects success often hinges on its ability to sync with local priorities. Let local voices lead. Instead of relying solely on corporate spokespeople, engage local voices to help shape the narrative.

Energy 88

Energy Communications Local Policies 88

PR Fuel

JANUARY 26, 2025

One of the best tools is a PR … Read more The post What to Look for in PR Distribution Local Sites Directory for 2025 appeared first on eReleases. But to succeed, small businesses need the right tools to get their message out.

Local 59

Local Small Business Tools Community 59

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

However, figuring out the best way to localize the language in a release — whether it’s with graphics that might hit home on a local level, or a reference to local standards or regulations — will help it resonate with local audiences. . Learn local media and publications.

International 323

International Internal How To Media 323

ImPRessions - Crenshaw Communications

DECEMBER 29, 2020

From national outlets like CNN, Fox Business or the Today show to local affiliates, a solid broadcast segment can make a lasting impact. Local vs. national. Are you pitching local news or national? For local affiliates, it’s best to tie the story into a local angle, as that’s what local outlets cover.

Local 323

Local Pitching Print Interviews 323

Agility PR Solutions

MAY 27, 2024

It’s […] The post 6 essential steps for creating a content localization strategy appeared first on Agility PR Solutions. So much is lost in translation, and you might not pick up on all the cultural nuances that make that content shine.

Local 105

Local Strategy Content Marketing Social Media 105

Ronn Torossian

JULY 24, 2023

It has a growing startup scene and a deep-rooted relationship with the local community. Why Miami is the City for New and Emerging Businesses To Start Their Growth Currently, Miami is a thriving hub for startups, offering numerous advantages for entrepreneurs.

Local 367

Local Community 367

HMA Public Relations

DECEMBER 5, 2024

This past year, 127 newspapers closed, leaving 55 million Americans with little to no access to local news. In this episode of Copper State of Mind, Abbie Fink discusses the importance of local journalism, why it’s disappearing and what we can do to stay informed. Take a listen!

Local 98

Local Newspapers Journalism 98

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

5W PR

APRIL 16, 2025

Understanding Cultural Context in Wellness Marketing The foundation of culturally sensitive wellness branding starts with thorough market research and local partnerships. Local partnerships prove invaluable for authentic cultural integration. In India, they incorporated yoga sequences familiar to local practitioners.

Brand 78

Brand Branding Marketing Local 78

Cision

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy. New” is the key word here.

Social Media 167

Social Media Media Local Pitching 167

5W PR

FEBRUARY 8, 2025

This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. The company completely reimagined its menu and messaging to align with local dietary preferences and cultural norms. Building Local Partnerships Successful global PR requires strong local partnerships.

Local 78

Local Training Data Consumer 78

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174

5W PR

DECEMBER 23, 2024

They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment. Support local artisans and producers by featuring their products in the offerings.

Travel 78

Travel Tourism Marketing Local 78

Onclusive

AUGUST 17, 2021

When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report.

Marketing 370

Marketing Newspapers Government Financial 370

Cision

SEPTEMBER 9, 2020

election; this week focuses on key issues in both national and local coverage. Our ongoing media analysis of the 2020 U.S.

Analysis 289

Analysis Local Media Blogging 289

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Focus on Local SEO to Increase Online Visibility Ensure the website is mobile-friendly and includes relevant keywords.

Hotels 78

Hotels Local Travel Marketing 78

5W PR

APRIL 26, 2025

The American Chamber of Commerce suggests these partnership activities: Joint security workshops Shared threat intelligence Combined security resources Unified incident response plans Working with Local Security Experts Partner with local IT security professionals to enhance your security program.

Small Business 78

Small Business Communications Privacy Local 78

Onclusive

JUNE 7, 2017

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […].

How To 294

How To Local Publicity Interviews 294

Agility PR Solutions

MAY 27, 2024

As e-commerce becomes riskier in an increasingly vulnerable world of e-predator sophistication, new research finds that Americans are turning more attention to small businesses in their communities and, in wanting to see their Main Streets thriving, many are willing to do their part to keep local shops in business.

Local 100

Local Consumer Small Business Brand 100

Cision

AUGUST 15, 2017

Have you noticed on your local or national news programs how often they now say, “Go over to our Facebook page and leave a comment” or “Tweet us what you think?” If you want to pitch your local television programs, you’re going to need to put a social media spin on it as well.

Pitching 319

Pitching Television Media Social Media 319

5W PR

MAY 4, 2025

The Role of Local Expertise Successful cultural adaptation in AdTech requires strong partnerships with local experts. Organizations that invest in culturally aware AdTech systems, comprehensive training programs, and strong local partnerships will lead the next wave of global advertising.

System 78

System Advertising Advertising Ethics 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search.

SEO 339

SEO Reputation Local Consumer 339

5W PR

MARCH 25, 2025

SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Your SEO strategy should focus on three key areas: Google Business Profile Optimization Your Google Business Profile serves as a critical touchpoint for local searches.

Strategy 78

Strategy Marketing Local SEO 78

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Or, it may well be a local announcement, or a highly visual one, so plan accordingly. For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. . Since an alert is essentially an invitation to cover an announcement or event, you will consider how exclusive it is.

Media 296

Media Local Product Launch Newspapers 296