Join your local chapter to attend conferences and luncheons, meet other PR pros in your area, and hear from media experts. A great way to network with local influencers is to host your own event. For a more local approach, consider hosting your own Twitter chat. Create a hashtag personalized to your area, and develop topics and questions that might pertain only to PR pros or media members within your local community. MORE
If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […]. Interviews Journalist Interviews Journalists PR MORE
My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out. MORE
Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways? MORE
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century. MORE
Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. On the plus side it is the most coverage you will ever get of a local newspaper. MORE
Category: Flack Me Summary: Supply-side TV-ad platform Videa recently revealed the findings of a recent nationwide survey of consumer perspectives on local and national news sources. consumers surveyed indicated that they have some—or a lot of—trust in the information they get from local news MORE
In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. There are many global and local media and influencer database providers. MORE
Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized. MORE
Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement. Will Give Local America Be The Largest Crowd Funding Event in History? Around the Web Community community crowfunding give local america MORE
There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders. MORE
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience MORE
At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. MORE
I believe Apple TV will end the local affiliate business model and finish off the newspaper industry Tell me if you agree. MORE
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence. MORE
Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country. MORE
” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. MORE
However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area. MORE
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. MORE
Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic. MORE
While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market. MORE
It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks. MORE
These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact? MORE
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local. MORE
Corporate blog editorial coverage global communications local communications industry local culture media properties media relationships news announcements online media PR and journalism PR and journalism in China pr in china PR in the US public relations in china steve wozniak the New York Times U.S. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
Local officials, including your mayor, Sylvester Turner, have reiterated that message. It’s Friday afternoon, August 25, and you’re at work in Houston. MORE
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation. MORE
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience MORE
As most of you know, hometown girl Jaime anchors 3TV'S Good Morning Arizona on both Saturday and Sunday mornings, and she hosts “Jaime's Local Love” on Good Morning Arizona on Wednesdays. . Today’s #MediaMonday comes to us from AZ Family TV 3 fan favorite Jaime Cerreta. MORE
Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. Now, we’re going even deeper with Pickaweb’s step-by-step guide to local SEO. Marketing and PR pros can use the infographic as a comprehensive guide to perfecting their local SEO strategies. MORE
You probably don’t think of the movie Pulp Fiction as a source for public relations wisdom, but I find that one conversation between hit men, Vincent and Jules, nicely sums up the challenge of developing a public relations strategy in a globally connected world. Brand Management MORE
Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles. From a local manufacturing standpoint, Australia faced … READ MORE ». The automotive manufacturing industry Down Under is done. MORE
Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line. discusses the importance of optimizing your website for local shoppers—and it identifies which elements require your immediate attention. MORE
1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? MORE
Cactus Mailing Company came up with the five pillars of local marketing. Local search engine optimization. Local marketing is more nuanced, personalized and specific. MORE
Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. The post Maks: stimulates talents of local people to increase their odds appeared first on Frederik Vincx. MORE
Lately it seems that many brands are focusing all of their PR efforts on national publications and large social networks, while ignoring local media. In our increasingly shrinking and connected world, does geography even matter anymore? MORE
It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business. MORE
I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse. MORE
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. Blog about local events and news. MORE
Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America. MORE
Local Related Topics Ron Torossian
FEBRUARY 28, 2017
The post Montana officials anger local landowners appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Smokestacks are nothing new. They’ve been part of the American industrial landscape for more than a century.
Solo PR Pro
JUNE 21, 2016
Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. However, as a solo you are not restricted to working local.
PR Daily
MAY 16, 2018
Small-business owners should formulate a creative content plan that focuses on dominating local search engine optimization searches. Otherwise, content plans might be too general or not tailored toward a local target audience. Blog about local events and news.
PR Fuel
JANUARY 14, 2018
However, you are struggling getting your company’s news in the local paper. Let’s take for example that you own a local hair salon and you have recently had your staff undergo training in order to provide a new color service that isn’t widely available in your area.
PR Daily
MAY 22, 2018
Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line. discusses the importance of optimizing your website for local shoppers—and it identifies which elements require your immediate attention.
Presspage
DECEMBER 5, 2017
In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. There are many global and local media and influencer database providers.
Muck Rack
MAY 15, 2018
From quirky local column to national syndication: The story (so far) of Grammar Guy
Presspage
DECEMBER 22, 2017
At the same time, it provides country affiliates with a seamless visitor experience as to design, navigation and language, yet allowing each country to localize news accordingly. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e.
PR Daily
JUNE 2, 2017
Companies have a strong handle on the role of local SEO today, but what about engaging with your community offline? What does local PR look like in the real world, and how do you execute it effectively? Consider using software that measures local traffic.
PR Daily
NOVEMBER 28, 2016
turned to mobile to not only find the best deals online but also to discover the best deals in-store: Rhode Island and Delaware had the most local shopping search interest (searches that contained “near me,” hours and stores) of any states in the nation.
Frederik Vincx
MAY 19, 2017
Reading Time: 1 MAKS is a local organization in Brussels that helps underprivileged people to get the most out of their talent. The post Maks: stimulates talents of local people to increase their odds appeared first on Frederik Vincx.
Waxing UnLyrical
MAY 5, 2014
Give Local America , which takes place tomorrow, May 6, is anticipated to be the largest, one-day, charitable, online crowd funding event to date. A Snapshot of Give Local America from Kimbia, Inc. May 6 th will see the power of grassroots philanthropy unfold at Give Local America.
Prowly
MAY 28, 2018
While this may not be a recent trend, it has become clear that having an effective localization strategy in place can be the difference between success and failure in a new market.
TrendKite
NOVEMBER 11, 2015
Lately it seems that many brands are focusing all of their PR efforts on national publications and large social networks, while ignoring local media. In our increasingly shrinking and connected world, does geography even matter anymore?
PR Daily
MAY 31, 2016
Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. You would rather stumble on the local news and make adjustments before appearing before the entire country.
PR Daily
DECEMBER 8, 2017
Such was the case in Wednesday’s front page of Cambridge News , a local newspaper in the United Kingdom: Hope you’re having a better day than the production editor of the Cambridge News pic.twitter.com/wmCp6ZL5fE. On the plus side it is the most coverage you will ever get of a local newspaper.
PR Daily
FEBRUARY 23, 2017
It can get more complicated at the local level, as marketing pros work to gain consumers’ attention online. There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business.
Beyond PR
JULY 7, 2016
Thanks to a trifecta of trends, local marketing strategies offer today’s entrepreneur more opportunities than ever. If you are looking to draw in more customers and establish loyalty for generations to come, your local marketing efforts must be prioritized.
wiredPRworks
JUNE 25, 2016
Global Social Media for Local Social Good. Social Media Club [SMC] is a worldwide organization, with local chapters, that serves as connecting organization for anyone interested in social media. The post Global Social Media for Local Social Good appeared first on WIRED [Personality + Reputation] Works. How does social media change the world - in good ways?
Flack Me
JUNE 18, 2017
Category: Flack Me Summary: Supply-side TV-ad platform Videa recently revealed the findings of a recent nationwide survey of consumer perspectives on local and national news sources. consumers surveyed indicated that they have some—or a lot of—trust in the information they get from local news
PR Daily
OCTOBER 3, 2016
There are congratulatory posts and plenty of criticism for Congress. Much of the condemnation comes from public health leaders.
Flack Me
NOVEMBER 17, 2015
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
PR Daily
MARCH 25, 2015
The dominant role of local TV was one of the most significant takeaways from three-city study of local news conducted by Pew Research Center and financed by the John S. The study examined local news climates in three U.S. Nonetheless, local TV news does wield influence.
Flack Me
JANUARY 7, 2016
Company: CarMax Location: Richmond, Virginia Industry: Marketing - Branding Career Level: Management (Manager/Director of Staff) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
TrendKite
SEPTEMBER 3, 2015
You probably don’t think of the movie Pulp Fiction as a source for public relations wisdom, but I find that one conversation between hit men, Vincent and Jules, nicely sums up the challenge of developing a public relations strategy in a globally connected world. Brand Management
HMA Public Relations
MARCH 5, 2018
As most of you know, hometown girl Jaime anchors 3TV'S Good Morning Arizona on both Saturday and Sunday mornings, and she hosts “Jaime's Local Love” on Good Morning Arizona on Wednesdays. . Today’s #MediaMonday comes to us from AZ Family TV 3 fan favorite Jaime Cerreta.
ImPRessions - Crenshaw Communications
JUNE 21, 2016
” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach.
Tough Sledding
JANUARY 25, 2015
It all came apart when the community learned, pretty much without warning, that its local crime-fighting hero was a self-centered bully and a sexist boss who abused his staff. Day after day, the chief’s mistreatment of subordinates was spotlighted in local news media. A scandalous story unfolded in my neighborhood in recent weeks.
Ishmael's Corner
NOVEMBER 29, 2016
Corporate blog editorial coverage global communications local communications industry local culture media properties media relationships news announcements online media PR and journalism PR and journalism in China pr in china PR in the US public relations in china steve wozniak the New York Times U.S. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
PR Daily
APRIL 29, 2016
Faced with increasing pressure to repeal controversial legislation, North Carolina’s sports-hosting privileges hang in the balance.
PR Conversations
OCTOBER 9, 2015
My critique of these themes is that they are often Anglo-American centric and show little consideration of the specific applications necessary to take account of local communications needs, within an increasingly global context in which crisis situations play out.
PR Conversations
JUNE 3, 2016
I love local government and creating a real change — so it might be something like working on a behaviour change social media campaign to get people to drive more safely or report abuse.
Bad Pitch Blog
SEPTEMBER 24, 2007
1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors?
Waxing UnLyrical
APRIL 6, 2015
Remarkable Local America: Trash on Your Back. Why: “We started locally, but we’re having a global impact as we seek to create a zero-waste world together.” ” Erin Feldman takes a look at how Trash on Your Back and SBC client Give Local America “raise awareness and grow activism” through community involvement. Will Give Local America Be The Largest Crowd Funding Event in History? Around the Web Community community crowfunding give local america
Waxing UnLyrical
SEPTEMBER 28, 2010
Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.
AirPR
JUNE 7, 2017
If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If you’re a public relations professional, listen to journalists: What do they want more of? Which […]. Interviews Journalist Interviews Journalists PR
Ron Torossian
OCTOBER 23, 2017
Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles. From a local manufacturing standpoint, Australia faced … READ MORE ». The automotive manufacturing industry Down Under is done.
The Stalwart Blog
SEPTEMBER 12, 2015
I believe Apple TV will end the local affiliate business model and finish off the newspaper industry Tell me if you agree.
Rock the Status Quo
AUGUST 19, 2015
These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact?
PR News
AUGUST 30, 2017
Local officials, including your mayor, Sylvester Turner, have reiterated that message. It’s Friday afternoon, August 25, and you’re at work in Houston.
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