Reflect and Project: How has Your #PR education Prepared You for Your Career?

PR Expanded

As an educator, I’m constantly asking myself how teachers can better prepare students to excel in their careers; and more importantly, how can they create an impact in our society? Education and learning, they are critical to life success. .

First Step Towards Facebook ROI: Educate With Content

Cision

On Facebook, your top priority as a business is to educate. Facebook has been disrupting the scene for some time now. But if your brand is using the same content marketing strategy as it did in 2014, you’re probably not seeing any results.

Trending Sources

Can Educators Become Micro-Influencers?

Karen Freberg

I am actually doing a presentation on this very topic for the Australian Communication and Public Relations Education Seminar series about how professors can embrace to become their own micro-influencers tomorrow (well, it’s going to be Wednesday down in Australia).

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Lessons From BBC’s Ebola Education Initiative via WhatsApp

Melissa Agnes

A few weeks ago, I wrote about BBC’s WhatsApp strategy for educating West Africans on how to stay healthy when it comes to Ebola. Evaluating BBC’s Ebola education initiative via WhatsApp. Subscribe to BBC’s Ebola education initiative on WhatsApp.

APR: A Boon to Foreign-Educated PR Professionals

PRSay

The APR comes with no modest demands in terms of past experience, understanding of the profession and commitment to continuous education — and rightly so. After having worked for about 15 years in public relations in Brussels, I moved with my family to the Austin area in the summer of 2015.

Why PR for Higher Education Requires a Different Strategy

TrendKite

Those working in PR for higher education face an even more complex landscape with unique challenges and opportunities. EducationIt’s hard to put into words how profoundly the practice of public relations has changed over the last decade.

Lessons From BBC’s Ebola Education Initiative via WhatsApp

Melissa Agnes

A few weeks ago, I wrote about BBC’s WhatsApp strategy for educating West Africans on how to stay healthy when it comes to Ebola. Evaluating BBC’s Ebola education initiative via WhatsApp. Subscribe to BBC’s Ebola education initiative on WhatsApp.

Snapchat proves educational in UK campaign

PR Daily

We need to educate and influence behavior change. The UK government is embracing Snapchat. Government officials are using the teen-friendly social media platform in its effort to warn against the dangers of driving under the influence of drugs.

TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg

Melissa Agnes

In this episode, Karen and I discuss: The social professor / educator: Risks and benefits for themselves as well as their students. Whether you’re an educator, a student or a professional working for an organization, this podcast is definitely one that you won’t want to miss. The post TCIP #005 – Teaching Crisis Communication in Higher Education with Karen Freberg appeared first on Agnes + Day.

How to Write an Email Your Customers Will Give a Crap About

AirPR

PR Education customer relations customer success customer success education customer tips“You’ve Got Mail” — not just a classic rom-com but an alert that really rocked the working world. In the ‘90s, email was one of the most welcomed inventions to hit a professional’s day-to-day.

How Social Media Blurs the Black and White in Education

Waxing UnLyrical

Defining appropriate relationships within education used to be simple. High school educator, reformer, and a recovering perfectionist, Starr Sackstein leads by example both in the classroom and on the Internet. How Social Media Blurs the Black and White in Education.

Department of Education gets slammed for misspelling and typo in tweets

PR Daily

The Department of Education recently learned that it’s important to proofread your tweets. Here’s the original post: Education must not simply teach work - it must teach life. US Dept of Education (@usedgov) February 12, 2017.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations.

How every startup needs to think about PR

AirPR

PR Education Jenn Hirsch PR PR challenges PR education PR tips public relations smart PR startup PR

Marketing higher education: How to make your story stick

PR Daily

College students and the marketing tactics that reach them effectively have changed considerably over the past decade. Aside from the obvious technology factor, today’s students demand instant gratification and access to information, presenting a unique set of communication challenges.

Part II: PR Education & Learning – A Recap of the October #PRStudChat Twitter Discussion

PR Expanded

What are your recommendations for improving PR education? . There were a lot of different answers and great suggestions, but one theme strongly stood out: the need to make PR education more applicable to the industry, which I wholeheartedly agree.

Math: PR Style

AirPR

PR Education Adam Singer math mathematics PR PR education PR measurement PR tools public relations Ryan Rapp Shonali Burke

6 Marketing and Sales Tactics to Avoid Like the Plague

AirPR

All About Tech automated marketing customer success marketing marketing do nots marketing education marketing tips PR public relations sales sales and marketing sales do nots sales education sales tipsWhen you’re a busy entrepreneur, there’s nothing worse than having your time wasted.

Romancing the C-Suite: How to Communicate Results That Resonate

AirPR

PR Education C-suite content Experian Gerry Tschopp PESO PR PR education PR measurement PR reporting PR tips public relationsDo you remember the first time you reported PR results to a C-suite executive?

Bridging PR and Sales Through Storytelling

AirPR

PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingWhen it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. movies, television, novels, etc.), the concept of compelling storytelling is now front and center in nearly every business conversation. In fact, it was a major theme during this year’s GrowthBeat conference. The business of storytelling […].

8 Elements To Transform Your Press Page Into A Newsroom

AirPR

PR Education AppBoy Marissa Aydlett newsroom PR PR education PR tips press page PRESSfeed public relations Sally FalkowDuring a recent PR Council webinar Marissa Aydlett, Chief Marketing Officer at Appboy, challenged businesses to think like marketers, but operate like a newsroom.

Video 92

PR & Customer Success: 2 Sides Of The Same Coin

AirPR

PR Education CS customer success customer success education PR PR education PR tip public relations retentionIn PR, we like to draw comparisons. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. Whaaaat you may […].

15 Digital Skills PR Pros Must Master

AirPR

PR Education Cision digital skills journalism media relations Meritus Media Pitch PRomise PR education PR tips PRESSfeed Public Relations 101 Sally FalkowSally Falkow, president of PRESSfeed and founder of Meritus Media, is no stranger to the AirPR blog.

How Public Relations Is Like High School

AirPR

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. In honor of school years ending, but in light of the fact that education […].

How to moderate a panel like a PRoooohhh

AirPR

PR Education how to moderate a panel panel moderating tips PR PR education public relations Ahhhh conference season. My favorite time of year. Suitcase? Check. Emergen-c? Check. Extra phone charger. Check. Priority boarding access? Notsomuch. But hey, we’re on a budget.

How to Write a Press Release (That Doesn’t Get Deleted)

AirPR

PR Education PR tip PR tips press release press releases public relations tipsThe press release has always been a go to staple in the PR pantry. It’s an ingredient nearly every PR pro busts out when they are looking to cook up something great.

Fighting Back Against Passive PR Pitches

AirPR

Musings PR Education bad pitches how to pitch journalists media database Pitching Pitching Tips PR advice PR education public relationsOne of the downsides to be a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases from a no-name author living in town you’ve never heard of either. It’s rough stuff […].

How to Be a PR Hero According to a Journalist

AirPR

Interviews PR Education AirPR PR advice PR education public relations storytellingLast week was an interesting PR convergence of sorts for me.

PART 1: Big Data 101 for PR

AirPR

All About Tech big data big data 101 PR PR education public relations storytellingI’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.

Romanian education official steps down after sexist remarks

PR Daily

Anyone wondering how to lose a job as a Romanian education ministry official should look no further than Vasile Salaru. I think this is a side of Romanian education that has been totally neglected and that could remind us, I hope you don’t smile, of the former boarding school education. That, ladies and gentlemen, is how one loses his job as a Romanian education ministry official.

3 Keys to the Virtuous PR Cycle

AirPR

PR Education measure PR measurement PR education PR empowerment PR evaluation PR measurement PR tips Virtuous PR CycleWhen it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital.

Leveraging 4 key types of PR data

AirPR

PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataAre you sick of talking about PR data yet? Neither are we. Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. With the bajillions of measurable actions consumers take every day, the massive amount of information PR pros must sift through grows exponentially, which, […].

Data 63

Tapping The True Power Of Analyst Relations

AirPR

PR Education analyst relations analysts Nik Rouda PR PR education PR tip public relationsSeveral weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […].

The How and Why of PR Attribution

AirPR

PR Education PR attribution PRTechMost marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well.

How to Find the Right MarTech and PRTech Solutions

AirPR

Industry Insights & Trends PR Education PRTech PRTech ecosystemNow that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us!

The Best PR Conferences to Attend in 2017

AirPR

PR Education marketing conferences PR awards PR conferences public relations conferencesIf you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list!

Debunking PR Myths One Little Lie at a Time

AirPR

Industry Insights & Trends PR Education content creation PR advice PR tips PRTechLet me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test!

Marketing + PR = Happy Customers

AirPR

As part of her contribution to the PR Council’s PR Genome Education Series, our brilliant Chief Strategy Officer (Rebekah Iliff) recently engaged a panel of communication heavy weights to discuss how Marketing and PR should work together to reach customers.

How PRTech Can Pump Up Your 2016 PR Planning

AirPR

All About Tech PR PR tools Prezly PRTech PRTech ecosystem public relations public relations educationIf you’re anything like us, you’re likely steeped in planning madness as the final weeks of 2015 come to a red and green infested close.

Stepping up PR’s PR

AirPR

PR Education PESO model PR PR education PR pointers PRTech public relationsDay in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. Since we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […].