Business Wire

MARCH 27, 2024

Transportation, healthcare, education, housing – public policy encompasses laws, regulations, and initiatives that influence the distribution of resources, the provision of services, and the regulation of conduct within a society. What is Public Policy?

Policies 269

Policies Transportation Publicity Blogging 269

Deirdre Breakenridge

JANUARY 6, 2020

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class.

Video 352

Video Journalism Education Resources 352

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Episodes are released almost daily, aimed to inspire and educate would-be entrepreneurs. This is an educational resource for budding entrepreneurs to listen to as they will hear real and raw conversations about succeeding. The Tim Ferriss Show is one of the top-rated Business podcasts on Apple.

Agency 401

Agency Interviews Education Television 401

Ronn Torossian

SEPTEMBER 24, 2018

So, you’ve done some preliminary research, and wondering if you’ve planned your education all wrong. While it certainly isn’t for the faint hearted- competition for jobs is fierce, and pitching to clients can be a battleground- building a life in the PR world means no two days will ever be the same.

Publicity 309

Publicity Engineering Education Pitching 309

Deirdre Breakenridge

JANUARY 13, 2020

.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices.

Video 339

Video Sports Journalism Education 339

Deirdre Breakenridge

SEPTEMBER 12, 2018

But he also gives a good argument for the value of education in the process of professional development. Happily, PRSA also devotes the month of September to intensive ethics training and education. 61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p.

Ethics 314

Ethics Guidelines Knowledge Base Education 314

Deirdre Breakenridge

APRIL 23, 2019

When the time came to start my infographic, I felt it would be fitting to educate PR pro’s about how to make their communications with the media positive. I hope to educate people on how to leave a positive lasting impression on reporters and how to be useful to these journalists. These people became the sources I tended to avoid.

Infographics 299

Infographics Journalism Television Education 299

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Business Wire

MARCH 17, 2021

Marketing teams rely on conferences and events to educate and connect with target audiences. Events, large and small, are an integral part of many marketing programs. But in 2020, events changed, leaving companies and organizers scrambling to find new ways to recreate the event experience. While events modernized, event communication did not.

Blogging 260

Blogging Conference Education Marketing 260

Onclusive

FEBRUARY 28, 2022

Building relationships with media outlets that publish powerful educational stories resulting in new inquiries can be linked with creating a new category in your industry. For example: Website traffic and desired actions generated by earned and owned media can be tied to acquiring customers.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. Two years later, the company joined a Fortune 20 company as its key cloud marketing technology unit in a lucrative exit for investors.

Banking 327

Banking Financial Employee Technology 327

Onclusive

APRIL 8, 2020

We often see companies set goals around acquiring or retaining customers, improving brand reputation, creating a new category and educating the industry, or gaining meaningful brand engagement, among others, and they are almost always tied to revenue. What are your company’s primary business goals for this year?

Data-Driven PR 370

Data-Driven PR Exercises Measurement Data 370

Onclusive

SEPTEMBER 27, 2017

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place for your crisis communications plan can provide you the insights you need throughout an incident. A crisis can be one of the most difficult situations in a communications professional’s career.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

PRSay

NOVEMBER 12, 2021

These folks are superbly educated, brilliant and divine. For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD. . “Are you kidding?” ” she gasps.

Mobile 196

Mobile Education Writing Engineering 196

Ronn Torossian

NOVEMBER 21, 2024

It helps brands communicate their values, educate consumers, and build trust. Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable.

Storytelling 39

Storytelling Marketing Education Consumer 39

Ronn Torossian

JANUARY 2, 2025

Learn how cybersecurity firms used digital marketing in 2024, from educational content and targeted campaigns to partnerships and video marketing strategies The post Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024 appeared first on.

Strategy 195

Strategy Marketing Education Video 195

Onclusive

MAY 4, 2020

They need to be educated, entertained and enlightened. Somewhat paradoxically, it is also the most cost-effective. There is simply no better instrument during a widespread crisis than communications. People need more right now. People need great stories.

Crisis 464

Crisis Publicity Exercises Financial 464

PRSay

AUGUST 19, 2021

Before long, I had earned the Chapter’s Educator of the Year award, joined the board and was serving on several committees. I was also appointed to the national PRSA Educational Affairs Committee. I became active right away because the Maryland Chapter reached out to me with multiple service opportunities.

Meeting 197

Meeting Education Ethics Leadership 197

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

OCTOBER 8, 2020

Olga Mayoral Wilson, APR, Fellow PRSA, is an award-winning Puerto Rican PR professional who is also an educator, mentor, D&I advocate, strategic-communications adviser and former CCO for Fortune 500 companies. Her passion is to empower others through education and mentoring. Photo credit: kolett.

Education 211

Education Writing Leadership Resources 211

Agility PR Solutions

MAY 5, 2021

To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Branding Brand 202

Onclusive

JULY 13, 2021

Lucidworks , an enterprise search technology innovator, utilized NEO to help them increase category awareness through thought leadership and industry education efforts. Read the full case study.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

APRIL 16, 2024

To sell them you need to educate prospects. Marketing in B2B is largely about education. To sell them you need to educate prospects. Marketing in B2B is largely about education. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging.

B2B 164

B2B Study Marketing Education 164

Agility PR Solutions

AUGUST 7, 2024

Having the right strategy to be an impactful storyteller is vital to crafting entertaining and educational thought leadership, but it’s only half the battle. You have an incredibly original and smart thought leadership content piece. So now what?

Leadership 180

Leadership How To Storytelling Education 180

Ronn Torossian

SEPTEMBER 16, 2021

The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems. Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace.

Healthcare 195

Healthcare System Education Creativity 195

Ronn Torossian

JANUARY 29, 2024

Building a strong educational foundation Before stepping into the […] The post How to Prepare for Your First Public Relations Job appeared first on.

Publicity 195

Publicity How To Education 195

Ronn Torossian

JANUARY 27, 2025

Explore Intel's Security Never Sleeps PR campaign that boosted cybersecurity awareness through education and thought leadership to position Intel as a digital security leader The post Successful Cybersecurity PR Campaigns: The Case of Intels “Security Never Sleeps” appeared first on.

Education 150

Education Leadership Publicity 150

Ronn Torossian

JANUARY 23, 2025

Learn how quantum computing companies can use PR trends like educational content and social media to communicate complex tech and build trust with diverse audiences The post Effective PR for Quantum Computing Companies: Navigating Trends in a Revolutionary Field appeared first on.

Trends 150

Trends Company Education Social Media 150

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Specialists can help educate the team as well as contributing to it. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview! Pay promptly. Agencies expect discretion, loyalty and professionalism from any freelance staffer.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

We’ve had stellar success using influential experts for customer education events (often with media participation), sponsored surveys or research reports, or top-shelf white paper content. They might be analysts, academics, other recognized experts, or even professional organizations brought on for paid partnerships.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

JUNE 3, 2020

The NAACP Legal Defense and Educational Fund. Whether in the streets or in the workplace, we support diversity, equity and inclusion and strive to conduct our business and our lives accordingly. It’s a small gesture, but to demonstrate support, we will donate $5000 to the following groups: Color of Change. Campaign Zero.

Communications 253

Communications Construction Community Groups 253

Communications Conversations

APRIL 23, 2021

YouTube trended younger (18-29), more affluent (college educated $75+) and urban. Pew stats tell us a decent chunk of Nextdoor users are college educated (24%) and making a decent amount of money (20% make $75K or more). Meanwhile, TikTok trends younger Hispanic and African-American women with lower incomes and some college.

Social Media 218

Social Media Report Pinterest Media 218

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Duolingo, the language-education app, recently learned this the hard way. The reaction was swift and harsh. Be careful with humor. Humor is a fantastic way to humanize a brand, but my rule is to resist joking when the context is sensitive. Y’all think amber watches tiktok?”

Construction 385

Construction Social Media Crisis Reputation 385

PRSay

MAY 18, 2023

Here are some factors that both educators and communicators might consider about the use of artificial intelligence technology in their daily practices: • Understand AI’s capabilities and limitations. The educators believe the technology helps students focus on what to do with the generic output that ChatGPT gives them.

Publicity 182

Publicity Software Education Technology 182

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Sharing thoughts, experiences and hard-earned problem-solving techniques establishes industry executives as educators and helps make connections to strengthen their personal brand all while gaining thought leadership and brand exposure. Know your audience and be mindful of their needs and time.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Plus, since journalists at these pubs dive more deeply into industry topics, a mention or focus on your brand helps educate those you need to reach. . Take, for example, Small Biz Trends, one of the most popular publications targeted to small- and medium-sized business owners.

B2B 319

B2B Company SMB Automotive 319

PRSay

SEPTEMBER 27, 2023

This increased confidence can be attributed to the rigorous training and education on ethics and law required to obtain these credentials. In addition, those who have obtained their APR credential are required to complete regular continuing education requirements including ethics training.

Ethics 190

Ethics Study Public Affairs Training 190