Sat.Apr 13, 2024 - Fri.Apr 19, 2024

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How to Distribute Press Releases Like a Pro

Business Wire

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors. Defining clear objectives and key performance indicators (KPIs) helps you measure the success of your strategy. Understanding your audience’s needs, preferences, and behaviors allows you to craft targeted messaging.

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Top E-Commerce Trends Shaping Online Shopping in 2024

Ronn Torossian

E-commerce, the dynamic realm that it is, continues to evolve and adapt to emerging technologies and shifting consumer predilections. Charting through 2024, several main trends are altering how people approach online shopping. For businesses to maintain a competitive edge and flourish amidst these changes, it’s critical to comprehend these evolving trends.

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Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren’t prioritizing eco-practices

Agility PR Solutions

Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to purchase from, and new research from product value management platform Propel Software affirms this, […] The post Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren’t pri

Consumer 164
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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing,

B2B 161
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Pick your partners carefully in the AI tech landscape

Steve Barrett on PR

As the building blocks of the AI opportunity take shape, technology providers, PR agencies and in-house comms teams are forging crucial relationships, but they won’t all endure in their current form.

More Trending

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Proactive crisis management: 4 steps for developing a robust response plan

Agility PR Solutions

One of the main traits successful PR professionals share is their ability to respond to a crisis situation. In fact, they already know how they’re going to respond to potential crises. This isn’t because they’ve tackled enough problems to always know what to do. It’s because they’ve put in the work to implement proactive crisis […] The post Proactive crisis management: 4 steps for developing a robust response plan appeared first on Agility PR Solutions.

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Social Listening vs. Social Monitoring – What’s the Difference?

Buchanan PR

Photo by dole777 on Unsplash In the dynamic world of digital communication, harnessing the power of social media is a critical element in any successful public relations and marketing strategy. It’s important for brands to have a pulse on their digital audiences, helping to generate an understanding of online public perception and engagement. In order to capture this information, many digital specialists turn to social media listening and social media monitoring.

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How blogTO uses NewsWhip to stay ahead of the news cycle

NewsWhip

Newsrooms… Traditionally, they’re among the most frenetic places to work. Now, with a relentless 24/7 news cycle and new social platforms constantly emerging, how do the best editors stay ahead of breaking stories? Simply put — with NewsWhip’s daily AI Digests and tailored Predictive Alerts. Why blogTO chose NewsWhip In February 2024, we spoke with Tim Shore of blogTO (a local Canadian news site based out of Toronto) about how he and his team use NewsWhip to build and prioritize their editorial

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10 Common Mistakes Most New Businesses Make When Creating a Brand Promotions Campaign

PR Fuel

According to the U.S. Chamber of Commerce, 2023 saw a record-breaking surge of new business applications totaling 5.5 million. In the dynamic landscape of entrepreneurship, crafting an effective brand promotions campaign and developing a solid. Read More The post 10 Common Mistakes Most New Businesses Make When Creating a Brand Promotions Campaign appeared first on eReleases.

Brand 104
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Podcast listeners pay more attention to ads than other media consumers

Agility PR Solutions

Unless they’re watching the Super Bowl, a great many viewers and listeners tend to tune out ad messages on TV, radio and other media with audio—and increasingly so in this age of hyper-skeptical consumers. But new research from digital audio industry resource Sounds Profitable finds this isn’t the case with all audiovisual media—podcasts have not […] The post Podcast listeners pay more attention to ads than other media consumers appeared first on Agility PR Solutions.

Consumer 106
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What Is Press Release Syndication and Why Is It Important?

OnePitch

Picture this scenario: your client is preparing to announce their Series C funding round. You start collecting all the important information you need to write a killer press release. You know your target audience, you’ve collected the interesting quotes, and included impactful data. Once you’ve chosen your press release distribution service and landed your exclusive pitch , it’s time to release the news.

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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94
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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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6 tips for mastering product ranking for maximum conversion impact

Agility PR Solutions

Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and hinder the growth of your business. So what should you do […] The post 6 tips for mastering product ranking for maximum conversion impact appeared first on Agility PR Solutions.

Marketing 102
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B2B PR That Gets Results, My New Book, Is Available Now

Garrett Public Relations

My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s […] The post B2B PR That Gets Results, My New Book, Is Available Now appeared first on Garrett Public Relations.

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#MediaMonday – Jessica Swarner

HMA Public Relations

Meet Jessica Swarner, the community editor for The Copper Courier, in the latest #MediaMonday feature! Discover how she got her start in writing and explore her favorite stories to work on in this new post.

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PART 4: The Reputational Value of Customer Retention

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits. In Part 4, we consider the value of customer retention on your organization’s reputation.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable

Agility PR Solutions

As dynamic as AI’s impact on business has been, the wunderkind tech can only perform as well as the available data will allow—and this is the pain point companies are facing at this stage of the AI game. New research from customer engagement platform Twilio reveals that even though brands and businesses are successfully using […] The post Consumer data shortfalls now the biggest obstacles to AI performance: Most spend more on personalized CX, but few brands are capable appeared first on Ag

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Winners Dream: Have Goals & Do The Hard Work

Inbound PR

In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like " Winners Dream " by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read t he signed copy I got directly from Bill almost in one go. Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success.

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Do You Lead With Your #HeartFirst? Part Three

HMA Public Relations

From finding stability in change to mastering tough conversations and authentic communication, Alison Bailin covers the nuggets of wisdom from "Heart First for Emerging Leaders" that we are taking to heart. Read more in the final post of Alison's series on the book.

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How To Spot And Avoid A Fake Job Posting

Culpwrit

By Nikki St. Martin In today’s digital age, job seekers face not only the challenge of finding the right opportunity but also navigating through the sea of online job postings, where scammers lurk, ready to prey on the unsuspecting. As aspiring professionals, it’s paramount to equip yourselves with the knowledge and discernment necessary to… Continue reading How To Spot And Avoid A Fake Job Posting The post How To Spot And Avoid A Fake Job Posting appeared first on Culpwrit.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Old media meets new: Elevating brand stories with unique physical narratives

Agility PR Solutions

Struggling to make your brand’s story resonate? You’re not alone. As digital spaces become increasingly cluttered, the allure of physical media is experiencing a renaissance. Consider this: when was the last time a brand’s narrative truly gripped you beyond the screen? In an era where clicks are fleeting, tangible narratives stand out as relics of […] The post Old media meets new: Elevating brand stories with unique physical narratives appeared first on Agility PR Solutio

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Coffee with a Journalist: Tim Crino, Inc.

OnePitch

Tim Crino is a senior editor at Inc. where his coverage focus is on cybersecurity and data privacy. He also oversees Inc.'s book reviews, collaborates on strategies for Inc. Video, and edits Inc. Insider, a print section that curates expert advice from entrepreneurship's brightest.

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Marketing for Memorial Day

Axia PR

Understand the meaning of Memorial Day so your company doesn’t make a faux pas. Companies often view national holidays as a way to connect with consumers and tie themselves to a national story. Sometimes this is done tastefully; other times, however, it leaves the consumer with a bad taste in their mouth. Due to current trends in our culture and marketing saturation, the original purpose of a holiday can be overlooked.

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Renewal

Wadds Inc.

A call for fresh, bold thinking to reimagine Britain’s future and its role in the world. A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Our vision is to help frame policy that will contribute to the future of the UK economy and society. The project's working title is Renewal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categories

Agility PR Solutions

Teenagers have always been a tough crowd to market to, but never as complicated as today’s Gen Z batch, the most digital-savvy, highly informed group yet. But if any research group has developed an understanding of the year-to-year patterns of teens, it’s investment bank Piper Sandler Companies, which has accessed more than 61 million data […] The post Taking stock with teens: Longstanding study of Gen Z teens offers insights into the sector’s spending trends in a variety of retail categor

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Meghan Markle slammed for ‘weird strategy’ as PR expert issues urgent warning

Mark My Words

Express A PR expert has labelled Meghan Markle’s latest marketing strategy as “weird” and “lacking authenticity” The Duchess of Sussex launched the first product from her new business venture ‘American Riviera Orchard’ and sent 50 people including friends and influencers a jar of the jam – but a PR expert has since labelled the strategy as “weird” Friends of Meghan Markle excitedly posted the jam jar alongside a basket of lemons on social media, which ha

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11 best practices for an effective email subject line

Axia PR

Grab journalists' attention, spark engagement, and get your messages opened with these tips. Getting the attention of a busy journalist is the first and most crucial step to ensuring your message stands a chance against the competition to earn media coverage. With some strategic planning and tested best practices, you can craft email subject lines that grab attention and get your pitch past the first step.