Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whalingGuest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow.

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies.

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners.

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Around the Web measurement case studies

The Skimm: THE case study for employee social advocacy

Communications Conversations

Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Case Study: Gary Miliefsky’s Top Tier Media Exposure with News & Experts

PR Insiders

Case Studies EMSI Blog Media Success Stories exposure media pr pr insider publicity“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.”

Culture case study—why Toyota is a leading company for diversity

Agility PR Solutions

The post Culture case study—why Toyota is a leading company for diversity appeared first on Agility PR Solutions. Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

How businesses use Instagram Stories—30 case studies to learn from

Agility PR Solutions

The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions. Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users.

How to write an enticing PR case study

PR Daily

Studies show that consumers’ decisions are influenced more by emotion than by logic. To write a case study successfully, adopt these approaches: Write for journalists, like a journalist. Here’s how to write a great case study in three steps.

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

In this case, G.W. In the case of G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. In the case of G.W.

CanPay Case Study: Making the Most of a Speaking Situation

Barokas

In this case, the conference did not release the list of names, a frequently encountered hurtle when working on events. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.

Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup

prTini

The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

How location tracking affects mobile apps—a Pokémon Go case study

Agility PR Solutions

The post How location tracking affects mobile apps—a Pokémon Go case study appeared first on Agility PR Solutions.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Case Study

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

cta] The post Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Just tuning into this series?

3 case studies health care communicators should know about

PR Daily

Modern medicine is changing every day, and so are the tools used by health care communicators. Plenty of organizations are stuck in the past, though, trying to reach audiences solely through traditional methods and channels.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

The post Shark Week Case Study: A Lesson in Crisis Management, Pt. Miss the intro to this Shark Week series? Read it here before moving on to part 2.

Talking Points Podcast: Black Friday Social Media Case Studies

Communications Conversations

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism.

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies.

Thinking Inside the Box: A Content Marketing Case Study

prTini

The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations Based in Kansas City, Hello Fearless is an online school for female entrepreneurs.

TCIP #052 – A Crisis Management Case Study with Monika Lancucki

Melissa Agnes

The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge.

Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

2019 GLOBAL JOURNALISM REPORT: Data Shows Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors

Onclusive

Case StudyTop 100 Author Platforms List Released. Top 50 Editorial Topics List Released. The world of journalism has never been as dynamic as it is today.

Case Study: Multimedia News Releases Generate Quality Leads

Beyond PR

Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

In this case, it seems like things worked out OK for Amazon. Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media. Numerous follow-up stories were written. Facebook was abuzz.

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.