JCB HYDRADIG Social Media Case Study

Norton's Notes

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

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Trending Sources

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers.

TCIP #052 – A Crisis Management Case Study with Monika Lancucki

Melissa Agnes

The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies.

Study 15

Case Study: Multimedia News Releases Generate Quality Leads

Beyond PR

Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

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Measuring the Effectiveness of News Releases — A Case Study

Katie Paine's Measurement Blog

The post Measuring the Effectiveness of News Releases — A Case Study appeared first on Paine Publishing.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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How to write an enticing PR case study

PR Daily

Studies show that consumers’ decisions are influenced more by emotion than by logic. To write a case study successfully, adopt these approaches: Write for journalists, like a journalist. Here’s how to write a great case study in three steps.

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The Best is Yet To Come: A Case Study For Vision

The Stalwart Blog

I recently accompanied my fiancé on a work trip to Blackberry Farm in Walland, TN. Rough life, right? They were kind enough to take us behind-the-scenes to see the farm animals, garden where they grow heirloom vegetables, fine dining restaurant, etc.

Study 30

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

3 ways PR pros can land media coverage with case studies

PR Daily

One of my favorite—and frequently used—tools is a case study. A case study is basically a story about how your client’s product or service solved a problem for an end user. PR pros of almost any industry can use case studies to get coverage.

Study 23

Avoid the Noid: A Mascot that Became a PR Crisis Case Study

Sword and the Script

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

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The Skimm: THE case study for employee social advocacy

Communications Conversations

Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study

The best brand holiday use of Instagram I’ve seen yet–from Target

Communications Conversations

We just saw a study from Edelman released this week about the value trade-off between brands and consumers –and how consumers feel they’re getting the short end of that stick.

Study 40

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart. As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking.

Study 31

Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup

prTini

The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study

Search & Owned Media Most Used by Journalists

The Proactive Report

Online PR Social Media Case Studies google journalists media newsroom Online News online PR reputation management Search Visibility SEO

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

Have a “dark” newsroom ready to launch in case of a crisis. Social Media Case Studies crisis media online PR reputation management

Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

Sure, you can choose to close down social media, which in this case would have been the Hospital’s Facebook page; but that won’t silence the noise or correct the rumors. In Emory’s case, one important audience group was the general public.

A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

Case Studies By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard.

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Case Studies event case studies PR case studies verizon PR verizon PR case study A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America.

What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe

Melissa Agnes

Case Studies Crisis Prevention Preventable gaffes give you a bad rep for no reason.

The best corporate Instagram account from Minnesota you haven’t heard of

Communications Conversations

Turning over the IG keys to influencers isn’t really a new strategy, but in this case, I thought it made a lot of sense. Case Studies explore minnesota explore mn instagram case study instagram explore mn social media case study minnesota social media case study mn

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories.

Study 29

Analyzing Uber’s Response to Rape Crisis in New Delhi + 2 Lessons for Every Company to Learn

Melissa Agnes

” The two big lessons for you to take away from this case study. Case Studies Crisis Prevention

Why did @Sharpie shut down all its social media accounts?

Communications Conversations

And this, from a brand that was not only heralded as one of THE social media case studies, but also one who was really set up well for success on social (talk about user-generated content!). Not sure we’ll ever know, but it’s an interesting case study.

The Digital Marketing Revolution has Just Begun

The Proactive Report

However, the study found that precious few companies have realized its full potential. Social Media Case Studies digital PR digital transformation Internet Marketing Strategy public relations

How the biggest company in America–Walmart–breaks news in 2015

Communications Conversations

In case you’ve been living under a rock, you probably heard the big news out of Bentonville last week: Walmart is set to increase its minimum wage for associates. Uncategorized pr best practices PR case study walmart case study walmart PR case study

WhatsApp As An Ebola Crisis Communication Strategy

Melissa Agnes

Case Studies Crisis Communication I’m always on the look out for new ways to leverage social media and mobile technology for crisis management. Not only does it help me better do my job , but it allows me to provide you with helpful insights to better do your job.

PR Measurement Tips

The Proactive Report

Social Media Case Studies digital PR measurement online PR public relationsEvery business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals.

Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking?

Melissa Agnes

Case Studies Union Street Guest House, a hotel in Hudson, New York, is being slammed for a policy they put in place in order to prohibit wedding parties from posting negative online reviews about them.

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Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

Manwich: A Case Study on Social Media Listening. You knew this day would come. The day there’d be a post about the Manwich here at WUL. Image: keysi via Flickr, CC 2.0. You have probably eaten a Sloppy Joe sometime in your life. Maybe a Manwich. When you were 12.

Study 15

The misunderstood case of “brand voice” in social media

Communications Conversations

By looking at these lists and case studies, one would think you’d HAVE to be young, witty and funny to establish any kind of successful brand voice on social media. Case Studies Online marketing strategy brand voice case study brand voice examples social brand voice

Every Marketing and PR Campaign Needs a Risk Assessment

Melissa Agnes

In the case of the Ninja Turtles promotional poster, this is the perfect example of an issue that could have been foreseen and prevented, had they taken the time to assess the risk. Case Studies Crisis Prevention

Mayo Clinic’s first-ever live colonoscopy on Periscope: A big win for 5 reasons

Communications Conversations

Case Studies Lee Aase periscope case study scopescope social media periscopeLast Tuesday morning, I spent the first 30 minutes of my day watching a grown man ( Lee Aase of Mayo Clinic social media fame) get a colonoscopy.

How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

There’s plenty of research available that shows the value of a “Social CEO” – so do your homework and make a case. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study