How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

Onclusive

The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case Study

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

[Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics

Onclusive

Download this case study to learn why they selected Onclusive as their PR analytics solution. The post [Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics appeared first on Onclusive. Case Study

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whalingGuest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

Is PR stress damaging your mental health? 3 case studies

Agility PR Solutions

3 case studies appeared first on Agility PR Solutions.

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

Get Famous Friday: Branding Case Study

PR for Anyone

This week I want to give you a case study. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I like to incorporate these into the tips so that you can get creative and see how you could do something similar.

[Case Study] Onclusive is Yext’s Answer for PR Analytics

Onclusive

Download this case study to learn why Yext selected Onclusive as their PR analytics solution. The post [Case Study] Onclusive is Yext’s Answer for PR Analytics appeared first on Onclusive. Case Study

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.”

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Around the Web measurement case studies

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater - PR

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>. PR & Comms

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers.

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

The post Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books appeared first on Melissa Agnes - Crisis Management Keynote Speaker. We hear about cybersecurity incidents happening all the time.

Beware the crisis case study—why it’s not a good firm evaluation tool

Agility PR Solutions

Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

Case Study: Gary Miliefsky’s Top Tier Media Exposure with News & Experts

PR Insiders

Case Studies EMSI Blog Media Success Stories exposure media pr pr insider publicity“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit.

Video production in Leeds – 11 recent case studies

Prohibition

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands.

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners.

Use Case Studies to Boost Your Marketing

David PR Group

Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. A good case study gives a prospect a chance to imagine what working with your company might be like in addition to weighing your offers or pricing. and you will get a much better case study.

How to write an enticing PR case study

PR Daily

Studies show that consumers’ decisions are influenced more by emotion than by logic. To write a case study successfully, adopt these approaches: Write for journalists, like a journalist. Here’s how to write a great case study in three steps.

Own Your Idea, Grow Your Audience with Storytelling [Case Study]

PR 20/20

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too.

The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies.

The Skimm: THE case study for employee social advocacy

Communications Conversations

Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.

How businesses use Instagram Stories—30 case studies to learn from

Agility PR Solutions

The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions. Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users.

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

In this case, G.W. In the case of G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. In the case of G.W.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive.

Culture case study—why Toyota is a leading company for diversity

Agility PR Solutions

The post Culture case study—why Toyota is a leading company for diversity appeared first on Agility PR Solutions. Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well.

CanPay Case Study: Making the Most of a Speaking Situation

Barokas

In this case, the conference did not release the list of names, a frequently encountered hurtle when working on events. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.

How location tracking affects mobile apps—a Pokémon Go case study

Agility PR Solutions

The post How location tracking affects mobile apps—a Pokémon Go case study appeared first on Agility PR Solutions.

3 case studies health care communicators should know about

PR Daily

Modern medicine is changing every day, and so are the tools used by health care communicators. Plenty of organizations are stuck in the past, though, trying to reach audiences solely through traditional methods and channels.

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. Case Study