[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

Download this case study to learn how Livongo: . The post [Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo appeared first on Onclusive. Case StudyIn early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

In this case study, learn how Proteus builds awareness and understanding using earned media amplification. The post [Case Study] How Proteus Builds Brand with Earned Media appeared first on Onclusive. Case StudyProteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach.

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How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study

Onclusive

The post How 23andMe Uses PR Attribution™ to Drive Business Outcomes – Case Study appeared first on Onclusive. Case Study23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales.

Case Study Turbine Labs

NewsWhip

CASE STUDY. The post Case Study Turbine Labs appeared first on Newswhip. Case StudyHow Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Leigh Fatzinger, CEO and Founder. —. Industry. Marketing and Advertising. Company Size. 25-50 employees. Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” ” —.

Case Study: Bauer

NewsWhip

CASE STUDY. The post Case Study: Bauer appeared first on Newswhip. Case StudyHow Bauer Media uses NewsWhip to unify content strategy across all of their brands. Ali Wilkinson, Digital Content Manager. —. Industry. Publisher. Company Size. 1,000+ employees. Spike is perfect for us – Things like shared panels and access to real-time velocity analytics has just been an absolute joy to work with every day.” ” . —.

[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement. The post [Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign appeared first on Onclusive. Case StudyGiven the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry.

The Anatomy of a Great Case Study

Contently - Strategy

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create.

The life of Kanye: Reputation management case study

Awario

Kanye West is a phenomenon, artistic as well as a marketing one. We used our own social listening tool Awario to take a fresh look at Kanye's reputation as seen by the Internet

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global networkBut how can you best provide this information without overwhelming and oversharing? Click below for more].

Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Some of it is really basic information that should have been researched for the product or organization long before any campaign is conceived, but just because it should have been done … doesn’t mean it was. So let’s start with the basics.

PR Newswire case study - Nosy Crow

Cision

We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children. UK Blog

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies. How you can convince a client to participate in a case study. How to compose a case study. How to use your case study as a marketing tool that converts. Case Studies

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars. Another recent survey revealed that 66% of B2B marketers found that case studies were "very effective," and another 32% said that they were "quite effective.". How to Use Your Case Study.

COVID case study: Heinz presents a pitch-perfect quarantine plan

Agility PR Solutions

The post COVID case study: Heinz presents a pitch-perfect quarantine plan appeared first on Agility PR Solutions. With stay-at-home orders extending into their second month for many areas, it is essential that brands investigate how to pivot their messaging and stay relevant to their audiences. With its creation of a 570-piece puzzle colored entirely in “ketchup red,” Heinz has done exactly that. The publicity stunt is the perfect gag for consumer audiences […].

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. And again, some great discussions between urban foodies and pig farmers (in this case, the anecdotal tweets probably were a better “metric” than the hard-and-fast numbers). Influencer outreach.

Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. Why: This is one of our favorite social PR cases/campaigns of all time. YouTubeAsksObama [Influencers case study]. Why: Super-excellent case study from Arik Hanson.

Is PR stress damaging your mental health? 3 case studies

Agility PR Solutions

3 case studies appeared first on Agility PR Solutions. There are more than enough pressures in life and in work—having to put on a brave face, feeling like you have to change the way you act around your coworkers, or making sacrifices between work and family commitments are just some of them. Everyone handles these personal challenges differently—and no one story is the same. Being a […]. The post Is PR stress damaging your mental health?

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral. When creating case studies, formats can vary, but I’ve always preferred the background/problem, solution and results structure. Here is a recent case study created on client Higgs Fletcher & Mack.

Popeyes, a case study: Crisis response takeaways for franchises

PR Daily

Here’s the case for PR prep for franchise parent companies. . In the case of Popeyes, even though these incidents have taken place at separate locations, the public nonetheless associates them all with the same corporate identity. The post Popeyes, a case study: Crisis response takeaways for franchises appeared first on PR Daily. The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations.

What’s the difference between a case study and a testimonial?

Agility PR Solutions

“A satisfied customer is the best business strategy of all…” Michael LeBoeuf “Show me ROI, or it’s not a case study.” I had been given some content, what the client insisted was a case study, but it did not include information […]. The post What’s the difference between a case study and a testimonial?

A Case Study: Orchestrating a Harmonious Message

Waxing UnLyrical

The post A Case Study: Orchestrating a Harmonious Message appeared first on Shonali Burke Consulting. Community case study Harmony Project heather whalingGuest Post by Heather Whaling. Geben Communication is a platform to do good. The more we give, the more we grow. And, the more we grow, the more we give. We want to do work that matters with people we like. We want to be impactful. And that is why we partnered with the Harmony Project.

PR Newswire case study - Nosy Crow

TrendKite

We help independent children’s publishing company, Nosy Crow distribute the news of their coronavirus book for children

Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books

Melissa Agnes

The post Lessons from Managing a Cybersecurity Incident: A Case Study with Naren Aryal of Mascot Books appeared first on Melissa Agnes - Crisis Management Keynote Speaker. We hear about cybersecurity incidents happening all the time. Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. You don’t have to be a massive household name to be targeted.

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

[Case Study] Onclusive is Yext’s Answer for PR Analytics

Onclusive

Download this case study to learn why Yext selected Onclusive as their PR analytics solution. The post [Case Study] Onclusive is Yext’s Answer for PR Analytics appeared first on Onclusive. Case StudyQuantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies.

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers. Case Studies children's museum mn social media childrens mn case study childrens mn social media childrens museum case study minnesota social media case study

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. But we rejected those, as we consider them outputs, not outcomes,” says Greg Jarboe in this Rutgers Business School case study from The Measurement Advisor. Have you seen any great measurement case studies lately?

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). The case study says the Cisco AR catalog has more than 2,500 weekly users.

Beware the crisis case study—why it’s not a good firm evaluation tool

Agility PR Solutions

Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […]. The post Beware the crisis case study—why it’s not a good firm evaluation tool appeared first on Agility PR Solutions. Looking for a crisis agency?

Case Study: Gary Miliefsky’s Top Tier Media Exposure with News & Experts

PR Insiders

Case Studies EMSI Blog Media Success Stories exposure media pr pr insider publicity“Joining us now is Gary Miliefsky, cyber security expert. Gary, good to have you on the show.” Gary faces the camera against a backdrop of city lights, looking dapper in a suit.

[Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics

Onclusive

Download this case study to learn why they selected Onclusive as their PR analytics solution. The post [Case Study] Lucidworks’ Clear Choice: Onclusive for PR Analytics appeared first on Onclusive. Case StudyLucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions.

Get Famous Friday: Branding Case Study

PR for Anyone

This week I want to give you a case study. Hi everybody. It’s Christina Daves with this week’s Get Famous Friday PR Tip. I like to incorporate these into the tips so that you can get creative and see how you could do something similar. You know, these are real-world examples of my clients who […]. Update

Here Comms Santa Claus: Cision's most festive case study is here!

Cision

What to do when you're a jolly old elf, but your public sentiment isn't so jolly? Tap Cision, and save Christmas. Best Practices

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners.

How Data Can Inform Your Marketing Campaigns: The Lion King Case Study

Meltwater - PR

The global data collected and reported above were obtained within Nov 2018 and Jul 2019 through Meltwater’s Media Intelligence tool.Movie remakes are always a tricky business. The cinematic brilliance that… Read More >>>. PR & Comms

CASE STUDY - Using current events to land in the media

PR for Anyone

Seniors and Covid - It’s time to change the language and not socially distance, but physically distance. Client : Antrina Curry, RN, Chief Chief Caregiving Officer , Caring Hearts With Healing Hands Home Care Topic : Caring for seniors/elderly during Covid-19 Why it is relevant : We have heard the term “Social Distancing” related to Coronavirus but we have to change the language when it comes to our elderly loved ones. Physical Distancing” is what we have to do, not social distance.

Use Case Studies to Boost Your Marketing

David PR Group

Today, I want to suggest beefing up your use of case studies in your marketing. Here’s why: A case study offers a glimpse into how your company operates and shows a prospective customer what you do, what the results can be and how you treat your clients. A good case study gives a prospect a chance to imagine what working with your company might be like in addition to weighing your offers or pricing. and you will get a much better case study.

How to write an enticing PR case study

PR Daily

Studies show that consumers’ decisions are influenced more by emotion than by logic. To write a case study successfully, adopt these approaches: Write for journalists, like a journalist. When pitching, include a case study about your product within the context of a consumer’s daily life. A well-written case study adds a personal element to an otherwise data-driven news story and makes your pitch more appealing.