Creating a PR Campaign Case Study

Ronn Torossian

When you create a PR campaign case study, you need to know some things in advance to make it work as it should. The post Creating a PR Campaign Case Study appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

The best influencer marketing case study you’ll never hear about

Communications Conversations

You’ve read influencer marketing case studies.

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers.

Monday Roundup: Social PR Case Studies

Waxing UnLyrical

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

Monday Roundup: Measurement Case Studies

Waxing UnLyrical

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Around the Web measurement case studies

‘I Saw a Case Study Unfold’: A 2018 Silver Anvil Finalist Reflects on Entering and Winning

PRSay

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Visit PRSA’s Silver Anvil website for entry guidelines , tips from judges and case studies from past winners.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.”

The Skimm: THE case study for employee social advocacy

Communications Conversations

Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.

How businesses use Instagram Stories—30 case studies to learn from

Agility PR Solutions

The post How businesses use Instagram Stories—30 case studies to learn from appeared first on Agility PR Solutions. Launched in 2016, Instagram Stories became an instant hit, adored by 300 million daily users.

How to write an enticing PR case study

PR Daily

Studies show that consumers’ decisions are influenced more by emotion than by logic. To write a case study successfully, adopt these approaches: Write for journalists, like a journalist. Here’s how to write a great case study in three steps.

CanPay Case Study: Making the Most of a Speaking Situation

Barokas

In this case, the conference did not release the list of names, a frequently encountered hurtle when working on events. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

The post Civic branding case study—PR’s role in the growth of municipalities appeared first on Agility PR Solutions. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.

TCIP #052 – A Crisis Management Case Study with Monika Lancucki

Melissa Agnes

The post TCIP #052 – A Crisis Management Case Study with Monika Lancucki appeared first on Melissa Agnes - Crisis Management Keynote Speaker. Welcome to episode #052 of The Crisis Intelligence Podcast, with Melissa Agnes and Monika Lancucki. When the company Monika Lancucki worked for went into receivership, they knew they were in for a crisis management challenge.

How location tracking affects mobile apps—a Pokémon Go case study

Agility PR Solutions

The post How location tracking affects mobile apps—a Pokémon Go case study appeared first on Agility PR Solutions.

Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup

prTini

The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

The post CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information appeared first on PR Warrior | Trevor Young. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

Monday Roundup: Integrated Communication Case Studies

Waxing UnLyrical

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies.

Case Study: Multimedia News Releases Generate Quality Leads

Beyond PR

Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

3 case studies health care communicators should know about

PR Daily

Modern medicine is changing every day, and so are the tools used by health care communicators. Plenty of organizations are stuck in the past, though, trying to reach audiences solely through traditional methods and channels.

Katowice: A City in Poland Became the World Esports Capital [Case Study]

Prowly

The post Katowice: A City in Poland Became the World Esports Capital [Case Study] appeared first on Prowly Magazine. Today, millions of fans from around the world look favorably at the capital of Silesia. How did esports change the marketing of Katowice? Magazine Public Relations esports marketing

Why Case Studies Should Be a Part of Every Public Relations Strategy

5W PR

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? While they can be labor-intensive, case studies can do a lot to reach other prospective clients. In order to avoid an avalanche of work at the end of a case, it can be beneficial to keep track of metrics, notable achievements, and testimonials as the client’s work progresses. Case Studies Provide Information for Future Cases.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study

Talking Points Podcast: Black Friday Social Media Case Studies

Communications Conversations

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism.

Thinking Inside the Box: A Content Marketing Case Study

prTini

The post Thinking Inside the Box: A Content Marketing Case Study appeared first on prTini. Case Study Influencer Marketing Public Relations Based in Kansas City, Hello Fearless is an online school for female entrepreneurs.

How to Repurpose Content into a Press Release (Podcast)

The Proactive Report

Social Media Case StudiesI was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful.

Case Study: Meeting the Needs of a Diverse Client Base

Beyond PR

Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere.

Avoid the Noid: A Mascot that Became a PR Crisis Case Study

Sword and the Script

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol.

Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

In this case, it seems like things worked out OK for Amazon. Last Saturday, you may have read the scathing New York Times piece on Amazon’s culture. Huge story. Huge media buzz. Huge legs on social media. Numerous follow-up stories were written. Facebook was abuzz.

Measuring the Effectiveness of News Releases — A Case Study

Katie Paine's Measurement Blog

The post Measuring the Effectiveness of News Releases — A Case Study appeared first on Paine Publishing.

3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Social Media Case Studies google google my busienss local SEOGoogle recently revealed that every one in three Google searches has local intent. What does that mean?

Local 195

3 ways PR pros can land media coverage with case studies

PR Daily

One of my favorite—and frequently used—tools is a case study. A case study is basically a story about how your client’s product or service solved a problem for an end user. PR pros of almost any industry can use case studies to get coverage.

The best brand holiday use of Instagram I’ve seen yet–from Target

Communications Conversations

We just saw a study from Edelman released this week about the value trade-off between brands and consumers –and how consumers feel they’re getting the short end of that stick.