A Case Study for a Case Study

HMA Public Relations

A case study is a great way to present your agency in a positive light. The post A Case Study for a Case Study appeared first on HMA Public Relations. Featured PRGN Case Study Public Relations Case Study public relations global network

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.”

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

#PlayMoreMN case study: Why the “tell us your story” approach is NOT dead

Communications Conversations

In this case, corporate, non-profit and media partners provided a HUGE lift for #PlayMoreMN throughout the day, as many of these accounts has tens of thousands of followers.

JCB HYDRADIG Social Media Case Study

Norton's Notes

I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. This article was originally written by good friend Dan Smith who posted it on his LinkedIn.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. The truth is that when a case study is created properly, it's not only palatable, but becomes an indispensable tool for your marketing tool belt. In this post, we'll examine: The nature of case studies.

Case study: How the Minnesota Pork Board dispelled myths with “urban foodie” influencers

Communications Conversations

In fact, I can’t remember the last time I shared a client case study on this blog (OK, it was Bike Walk Move a couple years ago ). Let’s break this case study down in simple terms: The challenge. Influencer outreach.

Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

Would you like more case study posts? Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

How to write an enticing PR case study

PR Daily

Studies show that consumers’ decisions are influenced more by emotion than by logic. To write a case study successfully, adopt these approaches: Write for journalists, like a journalist. Here’s how to write a great case study in three steps.

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

The post Crisis Management 101: Shark Week Case Study, Pt. While Discovery channel is currently running their “it’s still a bad week to be a seal” campaign, we have a feeling it’s really sharks who are in for a tough few days.

Measuring the Effectiveness of News Releases — A Case Study

Katie Paine's Measurement Blog

The post Measuring the Effectiveness of News Releases — A Case Study appeared first on Paine Publishing.

Avoid the Noid: A Mascot that Became a PR Crisis Case Study

Sword and the Script

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. It is indeed a tragic story, yet hardly approaches the “worst” PR crisis case study classics like Exxon or Tylenol.

CanPay Case Study: Making the Most of a Speaking Situation


In this case, the conference did not release the list of names, a frequently encountered hurtle when working on events. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations.

The Best is Yet To Come: A Case Study For Vision

The Stalwart Blog

I recently accompanied my fiancé on a work trip to Blackberry Farm in Walland, TN. Rough life, right? They were kind enough to take us behind-the-scenes to see the farm animals, garden where they grow heirloom vegetables, fine dining restaurant, etc.

Case Study: Multimedia News Releases Generate Quality Leads

Beyond PR

Read the full case study to see how Lavu, the maker of the first full-featured iPad Point of Sale (POS) app for restaurants increased brand awareness with their new mobile technology and also generated new sales leads with PR Newswire press releases.

3 ways PR pros can land media coverage with case studies

PR Daily

One of my favorite—and frequently used—tools is a case study. A case study is basically a story about how your client’s product or service solved a problem for an end user. PR pros of almost any industry can use case studies to get coverage.

Raising Cain: Why Herman Cain Is a PR Case Study

Waxing UnLyrical

Raising Cain: Why Herman Cain Is a PR Case Study. Guest post by Daniel J. Cohen. Politics was my first love, but she broke my heart. As a student of American University from 2002 to 2006, I found politics a bit too vicious for my liking.

The best brand holiday use of Instagram I’ve seen yet–from Target

Communications Conversations

We just saw a study from Edelman released this week about the value trade-off between brands and consumers –and how consumers feel they’re getting the short end of that stick.

Microsoft Stories: Best brand storytelling site on the web?

Communications Conversations

Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study

The Skimm: THE case study for employee social advocacy

Communications Conversations

Case Studies Employee CommunicationsBy now, I’m guessing 99.9 percent of you have heard about The Skimm. In large part, that’s because they have a virtual army of “Skimmbassadors’ helping share their message–literally, and figuratively.

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Are your B2B marketing case studies inciting prospects to action -- or lulling them to sleep? Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle.

Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup


The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini. Case Study Social Media PR case studies social advertising social media case studies Twitter advertising Twitter advertising case study

The importance of case studies

The Stalwart Blog

One of the greatest resources our company’s website offers prospective clients that truly showcases our experience is our case studies. Some have argued that case studies are often more effective than brochures and traditional sales collateral.

The importance of strategy for social media and content marketing. Here’s an excellent case in point …

PR Warrior

Here’s an excellent case in point … appeared first on PR Warrior | Trevor Young. Case Study Content marketing Social media Thought leadership Darren Woolley TrinityP3I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason!

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

In this case, G.W. In the case of G.W. A press release in this case will make the public aware and will be a good tool to get people aware of the event itself, the details of the event and what they can expect from the event. In the case of G.W.

Apple: A Case Study in Why Brands Should Control Their Stories

Waxing UnLyrical

Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. Apple: A Case Study in Why Brands Should Control Their Stories.

Search & Owned Media Most Used by Journalists

The Proactive Report

Online PR Social Media Case Studies google journalists media newsroom Online News online PR reputation management Search Visibility SEO

The best corporate Instagram account from Minnesota you haven’t heard of

Communications Conversations

Turning over the IG keys to influencers isn’t really a new strategy, but in this case, I thought it made a lot of sense. Case Studies explore minnesota explore mn instagram case study instagram explore mn social media case study minnesota social media case study mn

Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

Manwich: A Case Study on Social Media Listening. You knew this day would come. The day there’d be a post about the Manwich here at WUL. Image: keysi via Flickr, CC 2.0. You have probably eaten a Sloppy Joe sometime in your life. Maybe a Manwich. When you were 12.

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

Case Studies event case studies PR case studies verizon PR verizon PR case study A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America.

How the biggest company in America–Walmart–breaks news in 2015

Communications Conversations

In case you’ve been living under a rock, you probably heard the big news out of Bentonville last week: Walmart is set to increase its minimum wage for associates. Uncategorized pr best practices PR case study walmart case study walmart PR case study

Why did @Sharpie shut down all its social media accounts?

Communications Conversations

And this, from a brand that was not only heralded as one of THE social media case studies, but also one who was really set up well for success on social (talk about user-generated content!). Not sure we’ll ever know, but it’s an interesting case study.

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

cta] The post Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Just tuning into this series?

How to Enhance Your Non-Profit’s Communication Strategy and Achieve Results Like Never Before


In Cision’s recent case study, Using Distribution & Database to Soar Past Earned Media Targets , St. The study illustrates just how St. Read the full case study to learn more about how The St. Featured Success Stories case studies non-profits

The misunderstood case of “brand voice” in social media

Communications Conversations

By looking at these lists and case studies, one would think you’d HAVE to be young, witty and funny to establish any kind of successful brand voice on social media. Case Studies Online marketing strategy brand voice case study brand voice examples social brand voice

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

Have a “dark” newsroom ready to launch in case of a crisis. Social Media Case Studies crisis media online PR reputation management

How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

How they used LinkedIn: This one will probably come as no surprise, but Richard Edelman uses his profile, in some cases, to advance the firm’s recruiting and retention efforts.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

There’s plenty of research available that shows the value of a “Social CEO” – so do your homework and make a case. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study

Emory’s Excellent Crisis Communication on Facebook

Melissa Agnes

Sure, you can choose to close down social media, which in this case would have been the Hospital’s Facebook page; but that won’t silence the noise or correct the rumors. In Emory’s case, one important audience group was the general public.